Learn about Electronic Shelf Labels

ESL Overview & Solution
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The ESL Industry
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Combined Sales (all companies) of ESL in 2012 are estimated to be ~$200M, the
same as 2011
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Segment based ESL still constitute ~90% of the total ESL volume
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9 companies are offering DM (zbd, Altierre, Headway, Opticon, Fenix, TEC,
Samsung, SES, Pricer.)
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All companies except for one offering two-way communication system
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Only two companies (SES, Pricer) have commercial success, all others are losing
millions.
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In 2011-2012 we have seen several ESL companies going bankrupt or leaving the
ESL business: ILID (Australia), Taggy (Italy), Teraoka-Digi (japan)
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Pricer – World leader in ESL
2010
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2011
2012
# 1 in 2010, # 1 in 2011, # 1 in 2012
+ 8500 stores installed in 51 countries
+ 91 million labels up and running
+ 60% of total world installed base
+ 57 % market share in 2012
All centralized Tier 1 retailers choose Pricer ESL in 2009-2011:
(Ito Yokado Japan, Carrefour France, Casino, Soriana Mexico, Pick n Pay South Africa,
REMA1000 Norway, COOP Nordic, Castorama France, Cora France, DECA USA)
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“Out of the top 10 world leading retailers 3 are rolling out ESL,
all chose PRICER”
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Pricer- the pioneer of graphic labels
•  In 2007 we installed the first stores in the world with DM
ESL: Leclerc Grass, Leclerc San Raphael, each with over
35,000 ESL. These stores still work without problems.
•  Over 1,000 stores today are equipped with Pricer DM
graphic ESL, some together with segment ESL.
•  Pricer is the only ESL company having an open platform
that can utilize any new technology of graphic displays; all
other companies have a dedicated chip that supports a
specific display.
•  Pricer uses this flexibility to keep track of displays
innovation: Bridgestone=> Nemoptics => Sipix => E-Ink…
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Competition
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Pricer – all indicators are GREEN
+38%
8500
+39%
+42%
35%
6160
2010
2012
91 Millions
ESL installed
2010
50%
2012
No Stores
2010
2012
US
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2010
EMEA
2012
2009
2011
New clients
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Why Digital Labels
from Dataflo & Pricer?
● Support pricing strategy ● Correct information ● Improve process
● Do more in the store ● Interact with customers
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Important advantages with the Pricer solution
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Operates in all kinds of retail formats
Operates with all kind of labels
Up to ~100,000 updates/hour/store – future proofed
Easy to upgrade and adapt
Remarkable quality and reliability
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Fast and reliable communication
•  Real-time pricing requires immediate and fast
transmission
•  Pricer Price changes per hour:
•  100,000 on segment labels
•  20,000 on graphic labels
•  Pricer IR communication have no disturbance issues
close to metal or in refrigerators
•  Bi directional communication
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Stability – year after year
•  Stores are a living entity – remodelling, customers, cabling, equipment, new
technology and IT-systems, …
RF-­‐spectrum 2.4 GHz, Office Depot, Sea:le WA, USAc RF-­‐spectrum 900 MHz, Lowe’s, Sea:le WA, USA •  Not be disturbed by external events, outside the store.
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Support an Active pricing strategy
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Weekly Promotions
Technical specs on the label
Low price price guarantee
Loyalty discounts / points
Seasonal items
+ out-of-stock
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Do more in the store
•  Many other processes occur in the
store:
•  Stock management
•  Space management
•  Ordering
•  Sales of complex products (TV,
computers, …)
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Interact with customers
•  NFC: Tap to access promotion, loyalty
offer, …
•  Mobile barcodes, QR codes
•  Unique, store and time specific offers
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Dual Display
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2 articles or more per ESL
Adapted for small facings
Price per pack and per unit
Cost reduction > 30 %
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Fruit and Vegetable solution
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Extremely bright and readable
Easy to mount
7” size
Option to have colored fields
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Drive processes in the store
•  Monitor on all levels – chain, store and
staff.
•  Flexibility to work with and enhance
current and future processes.
•  Let the right people know when something
goes wrong.
Ø Only possible with 2-way
communication
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NFC
•  Use your NFC enabled smartphone to access promotions, extra info, loyalty
pricing, ...
•  NFC tag embedded in
the label
•  Easy to integrate with
other systems
– Pricer is there to help
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Let customers “Like” your products
•  Customer scans the code and Likes your
product on Facebook.
•  Number of likes is shown
on the label.
•  You get a list of all the likes.
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Other ideas
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Call:FRANCE,
(800) 826-2859
PARIS
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