LEICHT at Eurocucina 2016

Transcription

PRESS RELEASE
LEICHT at Eurocucina 2016
International, individual and versatile – this is how LEICHT is presenting itself at this year‘s Eurocucina. The fair stand covering 500 square metres not only showcases the great planning diversity
but also the new publication „Architecture + Kitchen III“ that features LEICHT kitchens in a range of
premises all over the world. This press kit provides a comprehensive overview of the innovations and
focuses on two outstanding projects from „Architecture + Kitchen III“. In an interview, CEO Stefan
Waldenmaier talks about strategy, the brand and the international orientation of LEICHT Küchen AG.
Contents
1 – 3
LEICHT kitchens in select architecture – showcased in the new
publication „Architecture + Kitchen III“
4 – 9
Harmony of kitchen and living area – Concrete with a new kitchen island
10 – 14
Beautiful to the touch – Bondi with its elegant surface (anti-fingerprint)
15 – 22
Showcased and stowed away – ideas for storage space solutions and lighting
concepts in the kitchen
23 – 27
First-class living and cooking:
the dwelling in São Paulo is home to two LEICHT kitchens
28 – 33
Enjoying in an elegant atmosphere:
the Community Clubhouse by architect Keng Fu Lo in Tainan
34 – 36
Interview with Stefan Waldenmaier, CEO of LEICHT Küchen AG
You can download all press texts and printable photos from:
http://www.bering-kopal.de/en/get-company-latest-article/23/
http://www.leicht.com/en/downloads/press-releases/
Your contact for journalistic matters:
Heike Bering, bering*kopal, Büro für Kommunikation
Tel.: +49(0)711 7451 759-15
[email protected]
Your contact in the UK:
Fenella Taylor PR
Tel.: 01389 830390
[email protected]
PRESS RELEASE
New at Eurocucina 2016:
the book „Architecture + Kitchen III“
LEICHT kitchens in international architecture: outstanding planning examples in the new publication „Architecture + Kitchen III“
In the publication „Architecture + Kitchen III“, being shown for the first time at Eurocucina 2016,
LEICHT presents exceptional dwellings all over the world. From a modern country house with its
sustainable planning to a glamorous Community Clubhouse, the projects selected reflect the individuality of their owners – and showcase the custom-made solutions of the architects. The projects
have a common denominator: in each case, the kitchen is the „heart of the home“, planned and
implemented individually with the comprehensive kitchen ranges by LEICHT.
The kitchen is the „heart of the home“ and the focus of living according to architects when it comes to
the question of the significance of the kitchen in buildings they have designed. But everyone has their
own likes and preferences – and every kitchen is as individual and special as the owners of a house. The
diversity is demonstrated on around 200 pages in the third edition of LEICHT‘s top-quality publication
„Architecture + Kitchen“, published by the company specially for Eurocucina 2016.
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Detached houses and dwellings in the US, New Zealand, Germany, Austria, France, Brazil and Taiwan
are all featured in the book. With all the differences in terms of climate, the size of land available and the
stylistic preferences of the owners, there was a lot of common ground in planning: both in terms of the
continuity of transitions from inside to out and the seamless integration of the kitchen in the living area.
All the architects featured in the publication chose LEICHT kitchens for very similar reasons: the kitchens
enable the harmonious adaptation of kitchen architecture to suit the needs of users and the design of
building architecture in terms of shape, colour and material. The prestige and the quality of the LEICHT
brand both at home and abroad are a reason why LEICHT kitchens are often the kitchens of choice.
Waldstetten, April 2016
ARCHITECTURE + KITCHEN III
Reprint free of charge / Courtesy copies requested
ARCHITECTURE + KITCHEN III
The book „Architecture + Kitchen III“ is being presented
for the first time at Eurocucina 2016 .
(Photo: LEICHT)
2
The publication presents outstanding residences all over
the world in which LEICHT kitchens have been used, for
example this one in São Paulo. (Photo: LEICHT)
PRESS RELEASE
About LEICHT Küchen AG
LEICHT is one of the top 10 companies of the German kitchen industry. The company employs 520
people at its main site in Waldstetten and in the fiscal year 2015 made a turnover of around 110 million
euros. LEICHT has developed from a Swabian manufacturer of quality goods into a brand coveted all
over the world and currently exported to 50 countries. The company founded as a carpenter‘s workshop
in 1928 by the brothers Alois and Josef Leicht is now leaving its mark on the modern kitchen architecture
of the twenty-first century.
In a survey carried out in 2015 by market research institute GfK, LEICHT was cited as the „best sold
premium brand in Germany“. In June of the same year, LEICHT was the only manufacturer of kitchens to
be awarded the accolade „the most innovative brand of the year“, the greatest distinction of the Plus X
Award. A milestone in the company‘s history was the opening of the LEICHT | WELT in October 2014 in
a kitchen exhibition area covering 1500 square metres with show kitchen and seminar rooms.
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Harmony of kitchen and living area
Great diversity of material with the LEICHT kitchen Concrete. A newly designed kitchen island with
an integrate dining table is now the centre of the living area
Concrete has character. Familiar as a rough surface outdoors, it is a fascinating feature for interiors
thanks to its unique, authentic appearance. LEICHT has already successfully implemented the material with its pleasant structure and vital-looking surface to advantage in Concrete and, in combination with glass and wood, has created elegant kitchen architecture. The company has now added a
kitchen island with integrated table to the Concrete range.
Kitchens from LEICHT unite hospitality and homeliness with sophisticated kitchen architecture. They are
resolutely open to the living area in design and thus fulfil representative purposes. The range of colours
and materials reflects this, as does the clear, geometric structure and the harmonious interplay of all
functional elements.
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Even more homely and welcoming: the kitchen island with integrated dining table
A recent development of the successful Concrete range is the kitchen island with integrated dining table:
amidst a calm, horizontal surface, the table juts out of the kitchen unit marking the end of the kitchen
area. The new ensemble offers a generous but at the same time compact space for cooking, dining and
having fun together. The length and width of the table are planned individually and can be coordinated
to suit the particular dimensions of the island.
Complex interior and well-though-out storage spaces – an important component of a functional
and at the same time representative kitchen
When closed, the island is a clam, straightforward cuboid that quietly blends in with the homely environment. It is only when it is opened that the highly complex interior becomes apparent: the storage space
solutions are well-thought-out down to the very last detail and the system features the newly developed
L3 pullout system colour-coordinated with the rest. For LEICHT, premium unit interiors are just as important as an attractive exterior. Storage spaces are planned to ensure that keeping things tidy is fun and
that kitchen utensils can quickly be cleared away once you have finished working.
„The trend nowadays is very much toward the representative kitchen. That is why we place great emphasis on kitchens fulfilling this precise purpose and why we ensure that the kitchen, when tidy, is virtually
impossible to distinguish from the living area,“ explains Stefan Waldenmaier, CEO and Chairman of the
Board at LEICHT Küchen AG.
Successful integration in the living area
Virtually full integration into the living area is also achieved with the optically light, virtually floating wallmounted unit fronts and the careful selection of a range of materials which harmonise with the entire
living environment: on the one hand, this is the authentic material language of Concrete, on the other the
design of storage spaces, niches and unit fronts made of top-quality wood exuding warmth. Worktops
and shelves made of satin-finished glass, optionally in a perfectly coordinated brown, create the impression of perfect harmony and quality; as do the elegant joints spaced five millimetres apart on both the
horizontal and vertical planes.
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PRESS RELEASE
Light also plays a central role in LEICHT‘s holistic planning approach. Ulrike Kolb, Head of Marketing
and Interior Design, paid particular attention to the illumination of areas in the wall unit area: „The carefully integrated indirect lighting of niches and shelving accentuates and showcases, but also makes a
major contribution to the homely atmosphere,“ explains the qualified architect.
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The newly designed island of the Concrete kitchen integrates a dining table in the form of a surface overhanging to the side. An elegant and compact solution.
(Photo: LEICHT)
Island and sideboard lighten the strict kitchen architecture; dining table and wall-mounted floor units with a
high-grade surface of brushed genuine walnut veneer
create a homely, warm atmosphere. (Photo: LEICHT)
Details of the island with its characteristic surface structure made of concrete in in warm white (dakar). The
inserted surface structures the cuboid. Doors and pullouts to the floor ensure a homely atmosphere.
(Photo: LEICHT)
High-grade interior: the new L3 pullout system is elegant
in matt, timeless metallic grey (powder-coated) and features spacious glass trays. (Photo: LEICHT)
Clean lines with exciting material contrasts. The
worktops are made of satin-finished glass, the shelving,
rear niche panels and wall-mounted floor units have a
surface made of brushed genuine walnut veneer. As a
contrast, the authentic surface made of fine concrete in
anthracite (Concrete A). (Photo: LEICHT)
Light brings life to a room: the carefully developed lighting concept ensures a homely atmosphere in every
LEICHT kitchen and, among other things, is used to effectively showcase niches and open shelving.
(Photo: LEICHT)
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Extremely tidy: the entire frame looks more delicate and
lightweight thanks to the large proportion of glass. Glass
is generously used virtually down to the floor and gives a
clear view of what is contained inside. The interiors have
been developed with great attention to detail and incite
the user to keep things tidy – an absolute must in an
open, prestigious kitchen. (Photo: LEICHT)
An elegant and ergonomic solution: the wall units are
easy to open upwards. It is no problem to continue working with an open door with the advantage of having
everything at your fingertips as you prepare your culinary
delights. (Photo: LEICHT)
Tall unit flush to the wall and extending down to the floor
– a miracle of storage space and the perfect organiser
with integrated lighting. (Photo: LEICHT)
The L-BOX interior series is used inside: the base offers
an anti-slip surface in the form of a carbon grey mat.
Naturally lacquered oak dividers, knife blocks and boxes
are positioned on the mat to suit individual requirements.
(Photo: LEICHT)
The personal touch: individual decorative elements create an unmistakable atmosphere in the kitchen.
(Photo: LEICHT)
Detailed view of the island with inserted table top and
the delicate worktop made of satin-finished glass.
(Photo: LEICHT)
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Beautiful to the touch
With Bondi by LEICHT, a kitchen becomes a representative living area.
New: the velvety matt lacquer anti-fingerprint finish.
Representative and open to the living area – the new LEICHT kitchen Bondi. The clear and symmetrical arrangement of the kitchen islands and the warm, elegant genuine wood fronts magic up a
homely atmosphere. A particularly appealing feature is the new matt lacquer, uniquely velvety to the
touch – a lacquer anti-fingerprint finish in carbon grey.
The trend today is very much towards continuity in the kitchen with expanses of calm surfaces and
authentic materials. „We have responded to this with, for example, surfaces that are sensuous and
pleasant to the touch,“ says Stefan Waldenmaier, CEO and Chairman of the Board at LEICHT Küchen
AG. In the case of Bondi, this is the ultra matt lacquer finish in carbon grey on the melamine coating. It
is specially hardened and thus resistant to fingerprints. The perfect contrast: the elegant genuine wood
front Topos.
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Clearly defined working area between the islands
Bondi shows a clear, symmetrical structural division. The two islands, situated opposite one another, define the functional and working area of the kitchen, whilst still appearing calm and homogeneous to the
living area. Both preparation and cooking primarily take place between the islands. The two functional
areas of cooking and washing-up, as well as the extra wide pullouts under the work surface, are ultra
convenient.
Harmonious integration of the kitchen appliances
In the middle of the tall units there are two wine fridges – a highlight for all wine lovers. The wine fridges
are very much on show while the other kitchen appliances are concealed behind slide-away doors with
vertical recessed handles: oven, washing machine and tumble dryer are elegantly integrated into the tall
units.
The LEICHT pantry provides additional easily accessible storage space with door shelving and swivelout elements. It is available in a number of widths. The calm, harmonious overall appearance remains
even when the units are open. Everything has its own particular space in the pantry; a clear overview is
ensured at all times. „After all, keeping things tidy is an absolute must in a representative and homely
kitchen,“ says Waldenmaier.
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PRESS RELEASE
A clear, symmetrical structural division: two island
blocks stand opposite each other in the centre of the
room and provide an optical framework to the tall unit
run. (Photo: LEICHT)
The two function centres of cooking and washing-up are
situated in the middle of the island blocks. They are integrated in a solid wooden element placed on the top of
the worktop. (Photo: LEICHT)
The change of material from the melamine coating to a
genuine wood front accentuates the overall effect.
(Photo: LEICHT)
The ultra matt, velvety lacquer finish on the melamine
coating is specially hardened and thus resistant to fingerprints. (Photo: LEICHT)
The extra-wide pullouts feature stainless steel bar
handles, underlining the horizontal nature of the kitchen
and ensuring an ultra spacious look. (Photo: LEICHT)
The drawer interior reflects the efficiently minimalist concept of the Bondi kitchen. (Photo: LEICHT)
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At the centre of the tall unit run, there are two illuminated
wine fridges. (Photo: LEICHT)
The LEICHT pantry also provides plenty of easily accessible storage space with door shelving and swivel-out
elements. (Photo: LEICHT)
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Oven, washing machine and tumble dryer are elegantly
concealed in units with slide-away doors.
(Photo: LEICHT)
PRESS RELEASE
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Showcased and stowed away
From clever storage space solutions to ingenious lighting concepts, LEICHT has a whole world of
ideas on how to keep kitchens tidy and show them in just the right light.
An open, representative kitchen needs pragmatic solutions. Because it is not easy to magic up a
delicious menu and quickly transform the kitchen back into a homely environment again. With its
multiple storage space solutions, LEICHT really has thought of everything: from illuminated niche
shelving to individually planned organisation systems for units and drawers. Keeping things tidy and
expertly showcasing the kitchen are given a new definition in LEICHT kitchens.
The following pages show carefully developed planning details.
Shelving – as a room divider or niche design element
There is often unused space between the worktop and wall unit. This can now be made use of sensibly with elegant niche shelving
that can also be accentuated with the appropriate lighting concept. Finally somewhere to show off all those decorative accessories in
a kitchen. (Photo: LEICHT)
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Put in the spotlight: the basic shelving consists of extendible modules 1.6 centimetres thick. These can be divided into nine decorative
compartments with aluminium dividers and can also be accentuated with light: the energy-efficient LED lighting develops virtually no
heat and can be switched on and off, and even dimmed, using a touch sensor. (Photo: LEICHT)
Is it a kitchen or a living room? Current trends do not clearly divide the kitchen from the living area. This shelf unit, incorporated in the
wall, is extremely adaptable and adds a few homely touches. It can also be used as a free-standing room divider. Support panels, shelves and back walls can be ordered individually and are available in a number of colours. (Photo: LEICHT)
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Units – concealing functions behind closed doors
With a tall unit from the Bondi range, appliances can be elegantly concealed behind the genuine Topos wood front. A special fitting means the
slide-away doors take hardly any space at all. (Photo: LEICHT)
Clearing away and keeping things tidy become pure pleasure: everything
has its own particular space in this pantry, concealed behind the elegant
genuine Topos wood front. The door shelving and swivel-out elements create a lot of additional storage space and ensure a clear overview of things
at all times. (Photo: LEICHT)
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Pots, pans, cake tins and chopping boards – in this tall unit everything is
tidied away and quick to hand at all times. The food processor can be up
and running in a flash: it is on a pull-out base and is illuminated from above.
(Photo: LEICHT)
Drawers – everything at a glance
The easy-to-open drawers feature extensive areas of glass. This gives a clear view of what is contained inside from the side and gives
the entire interior frame system L3 a lightweight and delicate look. Thanks to the double-walled frame, the pullouts are ultra strong and
do not drop even when full. (Photo: LEICHT)
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PRESS RELEASE
You can design the interiors of drawers simply, individually and variably with the L-Box interior fitting system. The base features an antislip surface in the form of an easy-care carbon grey mat. Naturally lacquered oak dividers and boxes of different sizes are positioned on
the mat to suit individual requirements. Everything is to hand on the surface. (Photo: LEICHT)
Just opening a drawer becomes an enjoyable experience: there is a varied interplay of wood and the neutral grey of the base. The
organisation system L-Box exudes emotional warmth and shows a love of detail. (Photo: LEICHT)
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Light – for cosiness and inspiration
Wall units provide indispensable storage space. But depending on the way the light falls, they can make the worktop seem dark and
thus make preparation difficult. This is why LEICHT offers tailor-made lighting solutions. Once your work has been completed, the light
remains switched on: the indirect lighting creates a pleasantly homely atmosphere. (Photo: LEICHT)
Light not only inspires poets and painters, but also many a cook. To authentically showcase foodstuffs, LEICHT implements specially developed LED lights with 4100 K (Kelvin) luminous colour and a colour rendering index of approx. 95. (Photo: LEICHT)
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Downlights integrated in the shelves accentuate the space below and its various accessories. Everything is shown to particular advantage. At the same time, the illuminated shelving creates a cosy atmosphere. (Photo: LEICHT)
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over the world and currently exported to 50 countries. The company founded as a carpenter‘s workshop in 1928 by the brothers Alois and Josef Leicht is now leaving its mark on the modern kitchen
architecture of the twenty-first century.
premium brand in Germany“. In June of the same year, LEICHT was the only manufacturer of kitchens
to be awarded the accolade „the most innovative brand of the year“, the greatest distinction of the
Plus X Award. A milestone in the company‘s history was the opening of the LEICHT | WELT in October
2014 in a kitchen exhibition area covering 1500 square metres with show kitchen and seminar rooms.
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PRESS RELEASE
First-class living and cooking
Cooking is very much the focus in this villa in São Paulo. And that is why architect João Armentano
incorporated not one but two kitchens by LEICHT.
This dwelling with its two building complexes is situated on a wooded plot of land in São Paulo. It
is both sophisticated and representative, and features integrated spa areas, a home cinema and a
gourmet kitchen. The dishes prepared in the two kitchens by LEICHT are truly first class.
The inhabitants enjoy the calm surroundings, with numerous old trees, on three floors, but particularly
when they are outside in the spacious free areas and at the pool. The striking, protruding flat roof provides shade and protects the residents from the rain. This is a major advantage in an area with constant
temperatures that has just as much rain as it does sun.
Eating together in elegant surroundings is very much a focus of daily life. This was something the architect could fully appreciate and thus implement in his planning, as he too is of the opinion that the kitchen
is the centre of the house. The building is in fact home to two kitchens by LEICHT:
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a main kitchen with a striking central island which at its ends can be used as a bar, as well as a gourmet
kitchen with a „hot table“ (teppanyaki).
Gourmet kitchen and main kitchen by LEICHT
The main kitchen, also referred to as the „functional kitchen“ by the owners, is primarily used for everyday cooking. It was the express wish of the owners that only the very best materials be used here and
that a unique, spacious room be created. The Orlando range is used in the main kitchen; the fronts of
the tall units, functional run and cooking island are made of expressive peat oak.
In contrast to the main kitchen, used most of the time by the owners, the gourmet kitchen was designed
for cooking and spending time with friends: although basically designed as very functional and thus
ideal for cooking together, it was the owners‘ express desire to make it „exquisite and ingenious“. Here
they opted for the IOS range with fronts made of elegant, matt glass.
High-grade materials in all areas
There is a skilful use of precious woods, glass and stone in all areas of the residence. It is not just characteristic for the two kitchens and the „Social Hall“, the name João Armentano uses to denote hall and
staircase. The spacious dining room is not far from the main kitchen on the ground floor. As is the case
with the rest of the building, this room is characterised by a cool elegance and bears all the marks of
the architect.
Data & facts:
Year of construction: 2013-2015
Land area: 4500 m2
Living area: 350 m2
Kitchens: Main kitchen: ORLANDO, gourmet kitchen: IOS
Architect: João Armentano, www.joaoarmentano.com
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Seven questions for João Armentano,
architect in São Paulo, Brazil
All the architects featured in the LEICHT publication „Architecture + Kitchen III“ were given a questionnaire with seven questions. The spontaneous answers give a brief insight into the architects‘ individual thinking.
Living in the year 2030 means …
... sustainability, smart house.
Good architecture ...
... is a lot of research, inspiration, hard work and of course pleasure.
I would like to have more influence on …
... my watch, 24 hours per day are not enough for me.
My dream house ...
... easy! No walls! Completely sustainable.
For me living means …
... comfort, functionality in a place with your personality.
For me the kitchen is …
... the heart of the house.
I cook ...
... fresh pasta.
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This dwelling is both sophisticated and representative,
and features integrated spa areas, a home cinema and
two spacious kitchens by LEICHT. (Photo: Tuca Reinés)
The striking, protruding flat roof provides shade and protects the residents from the rain – a major advantage in
an area that has just as much rain as it does sun.
(Photo: Tuca Reinés)
The main kitchen by LEICHT features a striking central
island which at its ends can be used as a bar.
(Photo: Tuca Reinés)
The dishes prepared in the gourmet kitchen by LEICHT
are truly first class. This area is correspondingly clear
and functional, and the workbenches are shielded from
direct view. (Photo: Tuca Reinés)
The gourmet kitchen is used for spending time with
friends and cooking together. (Photo: Tuca Reinés)
The spacious dining room is not far from the main kitchen. (Photo: Tuca Reinés)
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The lounge areas on the ground floor are elegantly furnished. (Photo: Tuca Reinés)
There is a skilful use of precious woods, glass and stone
in all areas of the residence, not just in the „Social Hall“,
the name João Armentano uses to denote hall and staircase. (Photo: Tuca Reinés)
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Enjoying in an elegant atmosphere
Everything flows in the Community Clubhouse of architect Keng Fu Lo.
The kitchen by LEICHT is the focus and enjoys a seamless transition into the lounge.
The Community Clubhouse, located in a residential building in Tainan, offers its residents spacious
rooms for relaxation and joint activities on three floors; spa areas are just as important as yoga rooms
and a shared kitchen by LEICHT. Embedded in a complex ecosystem, the Clubhouse is operated
energy-efficiently and is surrounded by a water landscape and lush trees. The architect‘s main concern was to create a building in which nature and inhabited space merge.
The amoebic shape as well as the façade with its significant projections make it virtually impossible for
the onlooker to take in the whole building on first sight. But this fluid type of construction makes you
want to see the inside: it is meant to make inhabitants want to leave their own apartments to get in touch
with their neighbours. It was correspondingly important for the architect to create plenty of space for
regeneration with expansive areas of water and lots of green. The second level is home to spa areas
and a pool.
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Enjoying in an elegant atmosphere
Visitors access the Community Clubhouse either via a wide staircase or, barrier-free, via a gently sloped
ramp. The architect planned the ground floor as a „social and recreation hall“ in which residents meet to
take part in a number of wide-ranging activities, including communal cooking and eating. Dark shades,
the resolute interchanging of natural stone and wood, as well as carefully positioned, sculptural furniture
dominate the entire interior.
Harmony of kitchen and lounge
The kitchen from LEICHT‘s Pinta range is completely coordinated with the lounge and merges with it
to become one, helped by the handleless fronts and the unit installed flush in a niche with an elegantly
integrated workarea. A worktop juts out of the spacious food preparation island, lightening the effect
of the island block, and can be used by several people as a bar. Visitors enjoy the elegant atmosphere
dominating not only the kitchen and dining area but in fact the entire building. As people in Asia are
highly enthusiastic when it comes to technology, it is no surprise that the appliances are placed directly
opposite the dining table.
„Senses of flow“ – inspired by Le Corbusier
The architect was inspired by the work of Le Corbusier and thus created, among other things, a flowing,
intermingling room arrangement. He talks of „senses of flow“ in this context. The numerous comfortable seating possibilities are inviting and communicative: this is where several people come together or
where more discreet meetings take place. The water landscape outside is refreshing and is part of the
ingenious climate concept the building is based on.
Data & facts:
Year of construction: 2015
Land area: 706 m2
Living area: 1813 m2
Architect: Keng Fu Lo, Tainan, Taiwan
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Seven questions for Keng Fu Lo,
architect in Taiwan
All the architects featured in the LEICHT publication „Architecture + Kitchen III“ were given a questionnaire with seven questions. The spontaneous answers give a brief insight into the architects‘ individual thinking.
Living in the year 2030 means …
... Internet will bring more convenience; more work could be done at home.
Good architecture ...
... is all about energy saving and giving consideration to wind, light, water, and greenery.
I would like to have more influence on …
... a green community and establishing living habits.
My dream house ...
... mountainside! The four seasons are distinct, the plants change with the seasons.
For me living means …
... connecting the architectural spaces and families to build wonderful living memories.
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For me the kitchen is …
... dining. It‘s the best place to communicate with people.
I cook ...
... Japanese sushi, French dishes and Chinese soup.
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The Community Clubhouse, located in a residential building in Tainan, offers its residents spacious rooms for
relaxation and joint activities on three floors.
(Photo: Kuo-Min Lee)
Embedded in a complex ecosystem, the Clubhouse is
operated energy-efficiently and is surrounded by a water
landscape and lush trees. (Photo: Kuo-Min Lee)
The second level is home to spa areas and a pool.
A worktop juts out of the spacious food preparation island by LEICHT, lightening the effect of the island block,
and can be used by several people as a bar.
The kitchen by LEICHT is completely coordinated with
the lounge and merges with it to become one, helped
by the handleless fronts and the unit installed flush in a
niche with an elegantly integrated workarea.
The organisation inside the spacious drawers by
LEICHT means the kitchen utensils can be accommodated clearly. Everything is quick to hand.
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Visitors enjoy the elegant atmosphere. As people in Asia
are highly enthusiastic when it comes to technology, it is
no surprise that the appliances are placed directly opposite the dining table. (Photo: Kuo-Min Lee)
Floor-to-ceiling windows and striking pillars dominate
the lounge area on the ground floor which generously
opens up to the outside. The architect was inspired by
the work of Le Corbusier and thus created a flowing,
intermingling room arrangement. (Photo: Kuo-Min Lee)
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„Product, service, brand: these parameters will lead
to further growth!“
Interview with Stefan Waldenmaier, CEO and Chairman of the Board at LEICHT on Eurocucina 2016
When it comes to this year‘s Eurocucina – what is the main topic for LEICHT?
Stefan Waldenmaier: The „Architecture + Kitchen“ book will certainly be a major topic. We will be exhibiting kitchens from the book live and also have two architects there who will demonstrate the diversity
and international nature of the LEICHT brand. Milan and Eurocucina are therefore more important for
LEICHT than they ever have been: our stand, at 500 square metres, is going to be much bigger than
our appearances at the fair in the last few years and that means we can offer our numerous international
dealers and their customers, as well as cooperating architects and building owners, an even greater
platform than we have done to date. Our brand presence will clearly indicate the significance of the fair
as an international highlight and meeting point of the furniture scene.
LEICHT had a very satisfying turnover development last year: what specifically will LEICHT be undertaking to fire this development even further?
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Stefan Waldenmaier: Product, service, brand – these are important success parameters for LEICHT that
we stick by. In concrete terms that means that as far as our product range is concerned, we will keep a
balance between premium kitchens and ranges for a price-sensitive target group; in both cases keeping
maximum variant diversity and individual planning freedom. It is clear that the LEICHT brand is more in
demand thanks to our activities on the Internet and in social media as well as classic print campaigns –
particularly by customers who are prepared to allocate a greater part of their budget to an individually
planned kitchen. We are convinced that this concept will lead to further growth in the future. When we
think about growth, we naturally pay great attention to production: to be able to meet all future requirements in this sector, we have planned investments in hall extensions with corresponding investments in
production and warehousing facilities.
LEICHT is extremely successful when it comes to exports. What are you expecting this year?
Stefan Waldenmaier: If you look at the individual markets closely, it is clear that the most important
market for LEICHT is in fact the German market. Particularly in Germany we have been able to gain good
growth rates over the last few years. But we are a company with an international orientation and will naturally continue to extend our presence on foreign markets. What that means is that we are now active
in more than 50 countries worldwide and have our own sales reps in the important growth regions. The
international sales team will continue to be increased successively to keep pace with the growth dynamism on the markets. So we are once again looking forward to positive developments in export in 2016!
What are you doing to increase brand awareness on the world stage?
Stefan Waldenmaier: It is of course crucial to make LEICHT a desirable brand globally and provide both
dealers and end users with a range of new ideas of just what you can do with a LEICHT kitchen. One of
our most recent projects is the international competition „Global Kitchen Design“ that has already led
to more than 150 entries online of kitchens that have been planned or in fact implemented all over the
world. The idea is that visitors can store their preferred kitchen in the ideas book and then go to a dealer
with this planning suggestion. This project brings together dealers and end users all over the world.
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PRESS RELEASE
Furthermore, we have recently been honoured by the world‘s leading Internet platform „Houzz“: with
„Best of Houzz 2016“ in the category service and „Best of Houzz 2016“ in the category design. Houzz
is an Internet forum that gives end users ideas on furnishing and has a community of 35 million. A lot
more is going to be taken care of online in the future. We can see this and are making use of this amazing
potential!
over the world and currently exported to 50 countries. The company founded as a carpenter‘s workshop in 1928 by the brothers Alois and Josef Leicht is now leaving its mark on the modern kitchen
architecture of the twenty-first century.
premium brand in Germany“. In June of the same year, LEICHT was the only manufacturer of kitchens
to be awarded the accolade „the most innovative brand of the year“, the greatest distinction of the
Plus X Award. A milestone in the company‘s history was the opening of the LEICHT | WELT in October
2014 in a kitchen exhibition area covering 1500 square metres with show kitchen and seminar rooms.
36

LEICHT at Eurocucina 2016

Transcription

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