go fearlessly violet!

GO FEARLESSLY
VIOLET!
Now take the purple plunge with our Violet Femmes, eight
violet-toned permanent and demi-permanent newcomers to the
Vero K-PAK palette.
Thanks to the truest prismatic purple pigments, what you see is
what you get: shimmering, multifaceted, seriously wow-worthy
hues—from pale, ladylike lilac to the deepest, velvetiest amethyst.
Serve them straight up to make a bold, trendsetting statement,
or put your mixing skills to the test and create your own custom
color creation. Need to mellow a too-yellow tone? The new violet
Vero K-PAK Chrome shades cool warmth on contact, toning
prelightened or brassy hair to perfection.
WHY YOU’LL LOVE IT
VERO K-PAK® COLOR
Permanent Crème Color
• Repairs and protects with Quadramine Complex®
• Intermixable true tone shades for amazing artistic freedom and limitless shade possibilities
• Delivers healthy-looking, long-lasting color results every time
VERO K-PAK® CHROME
Demi-Permanent Crème Color
• The power of K-PAK in a high-gloss demi
• Repairs and protects with Quadramine Complex
• Ammonia-free true tone shades for total artistic freedom
TECH SAVVY
PERMANENT CRÈME COLOR
NEW
NEW
NEW
8V
7V
6V
MEDIUM
VIOLET BLONDE
DARK
VIOLET BLONDE
LIGHT
VIOLET BROWN
NEW
NEW
5V
4V
MEDIUM
VIOLET BROWN
DARK
VIOLET BROWN
Quadramine Complex®: The key technology in our award-winning
K-PAK Reconstructor rebuilds hair both internally and externally
with every color process, resulting in amazing, long-lasting color
quality and the healthiest hair imaginable.
THE HOW-TO
MIXING
VERO K-PAK COLOR
PERMANENT CRÈME COLOR
Mix 1 part Vero K-PAK Permanent Crème Color
to 1 part Vero K-PAK Color Veroxide.®
MIXING
VERO K-PAK CHROME
DEMI-PERMANENT CRÈME COLOR
Mix 1 part Vero K-PAK Chrome to 2 parts
Vero K-PAK Chrome Activator Crème Developer.
DEMI-PERMANENT CRÈME COLOR
NEW
NEW
NEW
V8
V7
V6
LILAC
WISTERIA
AMETHYST
©Joico® Laboratories, Los Angeles, CA 90042-0308 800.44.JOICO HAIR: Jeremy Davies-Barbala &
Joico Artistic Team COLOR: Sue Pemberton PHOTO: Hama Sanders J67514