go fearlessly violet!

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go fearlessly violet!
GO FEARLESSLY VIOLET!
NEW Vero K-PAK Violet Femmes Stylist Guide
®
GO FEARLESSLY VIOLET!
NEW VERO K-PAK
VIOLET FEMMES
®
Now take the purple plunge with our Violet Femmes, eight violet-toned permanent
and demi-permanent newcomers to the Vero K-PAK palette.
Thanks to the truest prismatic purple pigments, what you see is what you get:
shimmering, multifaceted, seriously wow-worthy hues—from pale, ladylike lilac to the
deepest, velvetiest amethyst.
Serve them straight up to make a bold, trendsetting statement, or put your mixing
skills to the test and create your own custom color creation. Need to mellow a tooyellow tone? The new violet Vero K-PAK Chrome shades cool warmth on contact,
toning prelightened or brassy hair to perfection.
PERMANENT CRÈME COLOR
NEW
NEW
NEW
NEW
NEW
8V
7V
6V
5V
4V
MEDIUM
VIOLET BLONDE
DARK
VIOLET BLONDE
LIGHT
VIOLET BROWN
MEDIUM
VIOLET BROWN
DARK
VIOLET BROWN
DEMI-PERMANENT CRÈME COLOR
NEW
NEW
NEW
V8
V7
V6
LILAC
WISTERIA
AMETHYST
WHY YOU’LL LOVE IT
VERO K-PAK® COLOR Permanent Crème Color
• Repairs and protects with Quadramine Complex®
• Intermixable true tone shades for amazing artistic freedom and limitless shade possibilities
• Delivers healthy-looking, long-lasting color results every time
VERO K-PAK® CHROME Demi-Permanent Crème Color
• The power of K-PAK in a high-gloss demi
• Repairs and protects with Quadramine Complex®
• Ammonia-free true tone shades for total artistic freedom
TECH SAVVY
Quadramine Complex®: The key technology in our award-winning K-PAK Reconstructor
reconstructs hair both internally and externally with every color process, resulting in amazing,
long-lasting color quality and the healthiest hair imaginable.
THE HOW-TO
Prelightening Formula: Vero K-PAK Crème Lightener with 10 volume (3%) Veroxide
Highlight Formula 1: Joico Color Intensity 1 part Light Purple + 1 part Clear (purple foil)
Highlight Formula 2: Joico Color Intensity 1 part Hot Pink + 1 part Clear (pink foil)
Violet Base Formula: Vero K-PAK Color ¾ 7V + ¼ 6V with 10 volume (3%) Veroxide
PHASE 1: PRELIGHTENING
Before: Model has bleached Level 10
hair with a ¾-inch regrowth of Level 7
dark blonde.
Apply Prelightening Formula to regrowth and
process to a Level 12 Platinum Blonde.
Proceed to Phase 2.
PHASE 2: COLOR TECHNIQUE
1 Section the hair from a side
parting, leaving a small lightened
overhang to fall on top of the
highlighted color. Section a small
pie-shaped triangle that is narrow
at the crown (¼-inch wide) and
wider toward the fringe area
(approximately 1½-inches wide).
2 Take a narrow, diagonal slice
parting at the back (toward
the crown) and apply Highlight
Formula 1 to a ¼-inch from the
scalp area (at the edge of the
foil) through to the ends.
3 Take two additional narrow,
diagonal slice partings with
Color Formula 1, for a total
of three back-to-back slice
partings.
4 Proceed to the front/ fringe
area. Take a diagonal slice
parting and apply Highlight
Formula 2.
5 Continue to take narrow,
diagonal back-to-back slice
partings with Highlight Formula
2, for a total of three slice
partings.
6 Completed foiling procedure.
Apply Violet Base Formula to all
the remaining blonde hair from
scalp to ends and process for
35 minutes.
7 Apply K-PAK shampoo; rinse. Apply
K-PAK Cuticle Sealer for 5 minutes;
rinse. Apply K-PAK Intense Hydrator for
5 minutes; rinse. Dry hair and style with
appropriate Joico styling products.
Download the JoiColor System App or visit JOICO.COM to learn exclusive techniques.
©Joico® Laboratories, Los Angeles, CA 90042-0308 800.44.JOICO
HAIR: Jeremy Davies-Barbala & Joico Artistic Team COLOR: Sue Pemberton PHOTO: Hama Sanders
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