vero moda pre/spring 2014 - Danish Fashion Institute
Transcription
vero moda pre/spring 2014 - Danish Fashion Institute
VERO MODA PRE/SPRING 2014 FASHION IN STILL LIFE VERO MODA is entering a new season with a fresh new take on its image campaigns. We have become used to associating Danish high street brand VERO MODA with the “it” girls of the world. Alexa Chung and Poppy Delevingne have adorned the brand’s image campaigns in the past, and now the brand has taken a new approach, moving the brand itself to the forefront of its communication. Katja Hundrup, International Head of PR and Image at VERO MODA, explains: “We have been very proud to work with some of the world’s most talented and stylish women. They have added their own personal glamour and style to the mix, and it has been a real pleasure,” she says of the previous campaigns. “Next, we needed a new look-and-feel and, being based in Denmark, we used some of the cultural traditions we have here as steppingstones. I looked at Vilhelm Hammershøi’s paintings of rooms, and found it extremely fascinating how your imagination is sparked when you peek into a room.” playful and in love with fashion. We wanted to work with two models – not only to get some interaction, but also to show different faces and attitudes. We are extremely happy with our choice of Cheng and Jules.” SET DESIGN AND MODELS Katja Hundrup explains: “We worked with a set designer, who thought up this space that we could fill with life, dreams and fashion. Our aim was to create a room which, even though it was modern, would also be inviting. We wanted to let the models be the only moving elements. To have a still life of sorts. Our choice of models reflects VERO MODA: being young, Please contact [email protected] for further information The campaign launches on 01.01. 2014 across Europe. Images are available free of charge for editorial use.