Presentation

Attracting & Serving
Diverse Demographics
Anthony Guerra
Best Practices
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Lots of chairs!
Overnight Viewings at funeral home or at family residence
More family participation and less director involvement
Invite spouse or family member to ride in coach to cemetery
Pass by residence on the way to cemetery
Removal team playing favorite song during removal from residence
• “Nadie es Eterno” by Adan Chalino Sanchez
• “Amor Eterno” by Rocio Durcal
Refreshments
• Pan Dulce (Mexican Breads)
• Coffee
• Tamales
• Champurrado
Product Customization
Custom P90 Provincial Gold
All you need is a high quality ink-jet printer and photo
sticker paper
Custom P90 Platinum Blue
Custom P90 Golden Merlot & S01 Sand
Graphics
Mass of Remembrance
• Held at local parish
• Families invited to place photograph and candle in
memory of their loved one at altar
• Bilingual
• Mariachis perform during Mass and reception
• White dove release
• Lunch provided with pan dulce for dessert
• Always held Saturday after Thanksgiving
What is a Preferred Provider Program?
• Mutual interest & respect
• Provides our families with affordable cemetery offerings with
good service
• Guerra & Gutierrez families get use of Forest Lawn chapels
and events
• Forest Lawn provides marketing support
• Guerra & Gutierrez is positioned as a “combination w/ clout”
• Goal: Seamless service to families
• Co-marketing opportunity
• Mutually beneficial brand enhancement
• Improved service to families by lowering costs and enhancing
the experience with seamless coordination of
mortuary/cemetery interactions
Marketing Efforts
…along with joint Direct
Mail Campaigns
Our Lady of
Guadalupe
Property
Dedication
Our Lady of Guadalupe Celebration
Dia de los Muertos
Museum Exhibits
• Bringing art brings in people
• Bringing in big time art brings
in crowds
• Bringing in MexicanAmerican art brings in the
area’s growing demographic
Anthony Guerra
[email protected]
(323) 722-1900