Betenbough Homes - Odessa, TX | Economic Development

Odessa Chamber of Commerce Economic Development
October 2015
Betenbough
Homes
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Intro
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Letter from the Director
Scott Jones
Economic Development Director
The purpose of this electronic flipbook is to educate the community about how education,
workforce, quality of life, safety, cost of living, business development and business
retention all affect Odessa’s economic development. We will feature partner organizations
such as the Greater Odessa, Black and Hispanic Chambers of Commerce, the Odessa
Development Corporation, UTPB’s Small Business Development Center and other partner
organizations that work together for the betterment of our city.
Economic development is somewhat misunderstood inside and outside our community,
but what it boils down to is creating quality jobs. By quality jobs, we mean those that pay
above average wages for the location, because higher wages result in more disposable
income resulting in more sales and ad valorem (property) tax revenues. Those increased
revenues make funds available to enhance our quality of life by providing better schools,
more healthcare options, better parks and recreation opportunities. By increasing capital
investment in the form of real estate, equipment and machinery, the ad valorem and personal property tax
valuations and revenues increase.
But economic development isn’t accomplished by just one group; it is a joint effort of stakeholders who provide
input and work toward common goals. Our City and the above listed organizations all work as a team to determine
economic development goals and objectives, opportunities, threats, incentives and solutions. Our area’s interested
business owners, civic leaders, entrepreneurs, employees, elected officials and economic development
professionals all invest significant time and effort into creating an environment where new business can flourish
and their workers and families can proudly call home.
It is the responsibility of your Economic Development Department to coordinate and lead those efforts, providing
direction and supporting these joint efforts. We work as liaisons between entities when recruiting new businesses
to Odessa, providing assistance to existing businesses interested in expansion or retention, working with local
educators to provide programs to develop or enhance a skilled workforce, developing shovel-ready sites for
businesses to locate and counseling stakeholders on important economic and social issues. We act as
spokespersons spreading the message about Odessa’s attributes, locally, nationally and internationally and
promote Odessa as “the right place” to be in Texas.
These efforts require specific skills. Your ED Department employs professionals highly trained in various areas of
expertise to provide Odessa the best opportunity to meet its economic development objectives. Those objectives
are determined by the City of Odessa and the Odessa Development Corporation, a non-profit entity authorized and
funded by the State of Texas to provide economic development activities and opportunities for businesses and
residents. The City of Odessa and the Odessa Development Corporation contracts with the Greater Chamber
economic development department to provide those economic development services, and has been highly
successful in recruiting and retaining businesses, creating jobs and capital investment in Odessa for decades.
As we look to the future, economic development goals are changing. Energy resources in the Permian are our most
important commodity, which is often subject to large fluctuations in supply and demand. In order to build a longterm, resilient economic foundation Odessa must diversify. In recent history, technologies like plastics production,
metal manufacturing/fabrication, and health sciences have led previous diversification, whether by design or
circumstance. Your ED Department is pursuing all of these opportunities to create quality jobs and capital
investment that will create a return on investment and make Odessa a better place to work and live. Rest assured
that this process is long-term, costly, and complex. But, the more our message about Odessa’s wealth of strengths,
opportunities, and its residents’ can-do attitude is promoted nationally and internationally, the more interest in
locating or relocating businesses will be derived; which is our collective responsibility.
So relay the message, spread it wide and with enthusiasm, "Odessa is open for business!"
Scott
Index
Index
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Workforce Commission
Odessa College
Drive To Success
Meta Majors
Fast & Focused
Education Partnership
Downtown Odessa
Odessa Police Department
Betenbough Homes Q & A
New Developments
Quarterly ED Updates
Economic Indicators
Odessa Development Corp.
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Workforce
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Texas Workforce
Commission
Willie Taylor
CEO Workforce Solutions
Building Partnerships to Address Skill Shortages
For the past five years, the Odessa and Midland MSAs have enjoyed
the lowest unemployment rates in Texas and the U.S. However, with
the lowest unemployment rate comes issues with maintaining a
skilled workforce to address local employer’s needs. Through
partnerships with Odessa College, Ector County ISD, and Community
Based Organizations, we are training our own to bridge the skills gap
between employee’s abilities and employer’s needs. The Workforce
Board has been a strong supporter of the Dual Credit Career/
Technology programs and provided over $125,000 in scholarship
funds. For the past two years, Odessa College has seen over 400
youth enrolling in the Dual Credit Career/Technology programs.
These students are receiving training in these occupations identified
on the Board’s Targeted Occupations List:
• Welding
• Machinist
• Electrical
• Diesel
• Automotive
• Safety
The Workforce Board partners with the Odessa Chamber Economic Development Department to host the area’s
Red, White and You Veterans job fair. This is a statewide initiative to encourage employers to hire a veteran. This
year’s job fair is November 12, 2015.
The Workforce Board clearly has a big picture view when it comes to focusing on our local industry needs. Our
mission statement is “Investing In The Future Through Jobs and Training”. Our Workforce Solutions Offices serves
over 20,000 job seekers annually, with an average job placement of 650-700 per month. Our system integrates
several workforce related serves to assist employers and job seekers.
When you look at the Workforce Board’s $12,500,000 budget, $6,800,000 is for subsidized Child Care assistance
for working families and those who are in job training programs. Child Care is a critical need that must be met if our
community is going to expand our workforce population. The Board provides scholarships for individuals who work
for Child Care providers through Odessa College. We offer Child Care conferences twice a year on topics designed
to improve the quality of care provided to our youngest citizens.
As we begin transitioning from having the lowest unemployment rate in the State to seeing an increase in our
unemployment due to layoffs in the Oil and Gas industry, our local Workforce Solution Offices are encouraging
dislocated workers to enroll in training programs from the Board’s Targeted Occupation list. We are seeing
individuals go into teaching, medical occupations, truck driving, computer programming and other occupations. The
Offices host job fairs for local companies to further aid in connecting job seekers with employers. It is during these
particular times that we see the need to enhance our efforts to bring about economic diversification.
For more information on training and other resources, visit the Texas Workforce Solutions Website: workforcepb.org
Education
Odessa College
Dr. Gregory Williams
President
Can a community college in West Texas create a learning environment and educational
system that transforms a community, impacts its local economy, alters the landscape
of higher education and eventually changes the nation and the world? Is Odessa College
prepared to innovate and to “think different”* in order to address the
disparities in our region? We have no choice.
Our nation’s current educational systems, educational values, and expected educational
outcomes have not and are not doing enough to prepare our students and our
communities for the changes that are happening in our world and in this global economy.
We have to be prepared to train and educate students for jobs that don’t even exist.
There certainly was a time in our nation’s history when education was optional and was
not the only predictor of lifetime success. One could always work harder, take more
risks, and use other skills to compensate for a lack of traditional education. Those days
have changed and will continue to change as we move forward in a highly competitive
global economy. By 2018, the majority of job openings will require workers with at least some college education
(Projection of Jobs and Education Requirements Through 2018, Georgetown University, 2010). More and more
employers are expecting a skilled and trained workforce.
At Odessa College our goal is to remove every barrier, and change every traditional rule or expectation. We must
change the educational landscape. We must be nimble in our response to our students, our community, our
stakeholders – including K-12 and business & industry. Standard higher education, designed using the agrarian
system and serving an elite group of families, does not truly transform lives or communities. To affect change, we
must give all families an equal opportunity to access education and achieve success – education is the answer to
addressing critical workforce needs while improving the quality of life in our communities.
We are challenged to “think different”* and think differently as we serve a diverse and unique population –
OC Global enables deployed soldiers to continue courses online; Weekend College allows full-time employees to
earn a degree or enhance their skills in preparation for upward mobility; As an integral part of Odessa College’s
innovative Design 4 Completion (D4C) program, MetaMajors are unique degree pathways that are aligned with
business and industry, as well as the new high school endorsements; and Fast and Focused Eight Week Courses
provide all students new flexibility and opportunities to accelerate time to degree completion. Additionally, our
creative business and industry partnerships maximize scholarship and leverage the latest technologies - and allow
us to develop exciting programs such as Drive To Success®, which enhance student engagement in the entire
college-going culture. Our passion to innovate is testament to the college’s commitment to challenge, rethink,
question and improve higher education.
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Education
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Education
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Education
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Education
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Community
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The Road to Revitalization
Downtown Odessa, Inc.
A new direction for Downtown Odessa
Odessa’s story began when the Texas & Pacific Railroad
headed west from Fort Worth in the early 1800’s. As the
railroad tracks were expanded into West Texas, Odessa
became known as a market center for wheat and the
small town was born in 1886. Like so many other cities
around the nation, Odessa’s roots were planted in
downtown. Today, the city is concentrating its efforts on
revitalizing Downtown Odessa as part of a large-scale
and multi-phase master plan.
Why downtown? The city is aiming to capture and
maintain its small-town nostalgia while capitalizing on
the city’s rapid growth from the recent uptick in oil
drilling and constant oil production. “Preserving
Downtown Odessa’s rich history and revitalizing the area
has always been a goal for many of our residents and the
city,” said Michael Marrero, city of Odessa deputy city
manager.
In October 2014, the city absorbed Downtown Odessa,
Inc., formerly Main Street Odessa, a nonprofit dedicated
to the revitalization of Downtown Odessa. The city and
the nonprofit partnership took a new direction toward
economic development for the area by kick-starting its
plans for a hotel and convention center in downtown and
crafting attractive incentive packages for multi-family
developers, restaurants and retail development.
Downtown Odessa, Inc. Director Gloria Hernandez joined
the City of Odessa in January 2015 to assist the city in its
mission to create a vibrant downtown. Downtown
Odessa, Inc. is focused on creating more community
events to bring residents and visitors downtown, as well
as assisting the city in strategic economic development.
“Downtown Odessa really is the heart of the city,”
Hernandez said. “An estimated 20,000 people live just
south of downtown, between Interstate 20, which is just
three minutes away. We have about another 30,000
people living in West Odessa, in addition to an estimated
8,000 employees that come to work downtown, all who
need more dining and retail options.”
Downtown Odessa maintains the hustle-and-bustle of
any vibrant downtown. The 5th Street Corridor connects
its growing medical districts – Medical Center Health
System to Odessa Regional Medical Center. More than
17,000 vehicles pass through the heart of Downtown
Odessa daily, ranking it among the highly traveled
roadways in the city, according to a 2013 Texas
Department of Transportation traffic study.
“Downtown Odessa works for our young professionals,
medical staff, lawyers and residents who are looking for
the live, work and play atmosphere,” Hernandez said.
The city’s planned hotel and convention center with
dining in the heart of downtown, on Texas Avenue, would
be a catalyst for downtown economic development. In the
city’s master plan, apartments and lofts in downtown are
simultaneously being recruited, in addition to dining and
retail options.
Downtown Odessa, Inc., as a nonprofit, has hired
Opportunity Strategies, a strategic planning firm, to assist
the nonprofit and board in its new direction and
partnership with the city. The three-year strategic plan will
provide the nonprofit with five to seven goals that can be
accomplished in the efforts to revitalize downtown. The
plan is expected to be ready before the end of the year.
Downtown Odessa, Inc. and the City of Odessa issued a
Request for Proposal for an urban planner on September
23, 2015. The urban planner is tasked with implementing
design standards, as well as development of a
streetscape design, opportunities and creation of
downtown districts, such as entertainment, arts, urban
living and restaurant and retail.
“We recognize that our growing population is seeking
more shopping, dining and entertainment,” Marrero said.
“Revitalizing downtown will provide those options and
continue to grow our sales tax while generating a new tax
base for the city,” Marrero said.
For more information, call 432-335-4682 or visit www.
odessa-tx.gov/downtownodessa
Follow Downtown Odessa online!
Safety
Economic Development,
Quality of Life and Crime
Tim Burton
Chief of Police
I would like to thank the Economic Development Pulse
Magazine for the opportunity to contribute.
Congratulations on expanding the conversation about
economic development in our City.
My first effort will address in very broad terms the
correlation between crime and other socio-economic
factors affecting the City of Odessa. I will discuss in
more specific ways public safety in our community and
the work of your Police Department in future articles.
Economic development and quality of life are parallel
concepts. They graph in unison in most urban
environments in the United States. Intelligent economic
development enhances quality of life. In turn quality of
life supports growth in economic opportunity. The
reverse also holds true. A decline in one triggers a
decrease in the other.
Both concepts share a dependence on many socioeconomic factors. Four primary factors are public safety,
education, health/healthcare and employment. These
four are determinants of the City’s ability to grow
economically in a diverse and productive way. They are
prerequisite for sustained economic development and
improvement in livability.
Crime has proximate and distal causes. Proximate
causes are conditions that are accessible and easily
identifiable. Examples of proximate causes are the
presence of a supply of illegal drugs, a permanent
known offender population, organized criminal gangs
and affiliates, available cash and goods and high risk
social behavior. Distal or foundational causes are a
product of the aggregate socio-economic factors in the
community. Factors include education levels, literacy,
drop-out rates, teen pregnancy, family dysfunction, job
opportunities, employment rates, health, healthcare,
substance abuse rates, distressed neighborhoods,
income levels and infrastructure.
Crime manifests itself in proximate causes but exists as
a result of socio-economic issues. The Police
Department is designed to address proximate causes in
proactive and reactive ways. The Police Department is
only one component in rectifying distal causes of crime.
A comprehensive, coordinated and intensive public/
private sector effort is required to rectify the
fundamental social conditions which are the true causes
of crime.
The creation of an inviting environment for economic
development and an improved quality of life requires
public safety, healthy lifestyles, an educated populace
and diverse, sustainable job opportunities. Confronting
the proximate and distal causes of crime simultaneously
and with real commitment is the path to a more
prosperous and livable City.
Keep up with the Odessa PD!
The Odessa Police Department is using social media to
build safer neighborhoods in your community. NextDoor
is a private, social network that residents can use to get
the latest updates straight from the Odessa Police as
news happens. The Police Department has partnered
with NextDoor.com to communicate directly with
residents and provide a resource for Odessa
neighborhoods to work together to keep their families
safe. Residents can also use the online network to do
the following:
• Get the word out about a break-in
• Receive alerts of criminal activity down your street or
neighborhood
• Organize a Neighborhood Watch Group
• Ask for help keeping an eye out for a lost dog
• Find a new home for an outgrown bike
• Ability to send private messages to OPD in reference to
tips or concerns about neighborhood issues
Join NextDoor today to help your community prevent
and stop crime! You can also follow the City of Odessa
Facebook page to get news instantly on your timeline.
https://nextdoor.com/agency/tx/odessa/odessapolice-department/
https://www.facebook.com/cityofodessatx?fref=ts
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Quality of
Life
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Quality of
Life
Betenbough Homes
Kathryn Miller
New Home Sales Manager
1. What prompted Ron and Rick Betenbough to establish
Betenbough Homes?
Betenbough Homes was founded in 1992 when father
and son, Ron and Rick Betenbough, teamed up to deliver
quality homes at the most competitive price. The pair
built 11 homes that inaugural year and 53 homes the
following year, launching a business built on providing
individuals with an unparalleled home buying
experience. Now, almost 24 years later, Betenbough
Homes has built 6,500 homes in communities across
West Texas.
Throughout the years, the Betenboughs established a
faith-based, employee-owned company committed to
build, serve and impact the communities it calls home.
2. How has the current economy affected your
company?
Betenbough Homes continually strives to build the
highest quality homes at affordable prices. Since
Betenbough Homes is comprised of families building
homes for families, our customers are at the heart of our
decisions and we endlessly strive to keep homes
affordable for the Odessa community. Despite changes
in the market, we have been blessed to remain busy as
home buyers continue to trust us to build their brand
new homes.
Our company highly values its strong relationship with
its trade partners, the subcontractors which build our
homes. We host several trade partner appreciation
events throughout the year including lunches and a
holiday event, to get to know our trade partners better
and express how grateful we are for their work. Due to
our efforts, we are able to continually keep a strong
trade base. Today, as a result of our construction
systems, we are able to offer consistent work to our
trade partners, which benefits the individuals and their
families.
3. Are there any consumer trends that have taken place
within the past year?
Over the past year, the average age of our home buyers
in Odessa is 35. The majority of our customers fell within
the 20-59 age range. This age range is what we have
consistently observed of our home buyers throughout
the years and would not indicate a change in consumer
trends for our company. The majority of buyers would be
included in the Gen Y demographic. However, this
demographic also represents the majority of our buyers
in other regions where we build.
Interestingly, 22 percent of home buyers in Odessa are
between the ages of 20-24. This percentage is similar
among our Midland home buyers as well, but lower than
the national trend of millennials building a home later in
life.
4. Betenbough has a simple, yet powerful mission
statement: Build, Serve, Impact. In which ways does the
company incorporate this mission into the everyday
business operations?
Betenbough Homes’ mission of build, serve, impact is
lived out in daily actions of its employees. Each
employee strives to build the highest-quality home for
every family who places their trust in the builder. Our
construction team is dedicated to ensuring homes are
built to our standards and in a timely manner. We’re not
only focused on building homes, but building-up one
another. This can be evidenced through trade partner
luncheons that we host to show our gratitude and
through employee devotionals that are offered weekly.
Serving one another and our community is also
engrained in our company culture. We recently hosted a
Home Buying Class for community members and in
doing so, were able to equip individuals with information
on how to buy a home and choose a lender. Our
employees are also passionate about serving
organizations in the community that are dedicated to
helping Odessans. We have a giving team that meets
monthly to decide where company funds should be
donated. Various nonprofit organizations and ministries
have benefited from community grants including Honor
our Troops, Christmas in Action, Senior Link, Permian
Basin Rehabilitation Center, American Diabetes
Association, and Teen Challenge.
Lastly, our mission is to impact our community in such a
way it is transformed for the better. Recently, our team
made a significant donation to the Odessa Parks
Foundation to make improvements to Lawndale Park.
Our family of homeowners and our employees enjoy this
park since it’s in our North Park neighborhood, and we
wanted to assist in making it more enjoyable for Odessa
families long into the future. Impact is also lived out on a
smaller scale. For example, one of our sales team
members recently closed on her home. Our team came
together over a weekend to help landscape her yard,
serving her because our team is a family and we desire
to positively impact each other.
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Quality of
Life
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5. What are some of the new developments in store that will improve the quality of life in Odessa?
Since Betenbough Homes’ mission is build, serve, impact, we continually seek ways to improve our community. We
currently build in North Park, located in north Odessa, and have recently made a donation to improve Lawndale
Park, which is situated in the middle of our North Park community. In September, we donated $180,000 to the
Odessa Parks Foundation to make improvements to the park. This will include new playground equipment and a
parking lot.
We also host several free community-wide events throughout the year to express our appreciation to Odessans for
allowing our company to build and live here. This past spring we hosted a ladies DIY craft event, where ladies were
able to enjoy a morning of pampering. In December we will host our annual Christmas event, which features
complimentary photos with Santa and Mrs. Claus, children’s crafts, and other family activities. This event will be
open for all to attend and is a way for our employees to meet Odessa families and kick-off the holidays.
6. Betenbough Homes is one of the most affordable new home developers in the market. What strategies do you
have in place to offer these competitive prices?
Betenbough Homes is a systems builder, which means we have numerous systems in place to construct our homes.
Our even flow system ensures the home is completed in a timely manner and affords our home buyers the benefit of
knowing when their home will close. Our engineered roof trusses and advanced framing system ensure the home is
built to the exact specifications and highest-quality. Many of our construction elements are certified by licensed
engineers including the concrete foundation and engineered roof trusses, further ensuring quality. Due to the
volume of homes we build, we’re able to provide high-quality products in our homes. Our volume allows us the
opportunity to negotiate with suppliers and vendors to provide luxury products, while not increasing prices for our
homeowners. For example, granite is included in the kitchen and bathrooms of all our homes. Kohler fixtures and
Frigidaire Gallery® appliances are also offered in every home, creating a luxury feel to our homes, while maintaining
affordable costs to our customers.
Our homes are also energy efficient, which provides cost savings to our homeowners. Our advanced framing
system, engineered roof trusses, Energy Star® windows, energy efficient lighting, Energy Star® appliances, water
conserving fixtures, and eco-friendly cabinetry, are all practices and products we have chosen to provide a more cost
effective home that is better for the environment.
Quality of
Life
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7. In 2014, Mayor David Turner proposed a request from developers to build housing for families under $150,000.
How does the company plan to undertake this request?
Betenbough Homes continually strives to provide the highest-quality home at the most affordable price. We
continue to be the best value in the markets we serve with our homes starting in the $150s in Odessa’s North Park
community. This equates to a monthly payment of approximately $1,170. A number of factors go into determining
our affordability including our systems, processes and negotiating.
8. Many Betenbough employees are passionate and enthusiastic about the company culture. How can other
companies adopt a similar environment?
We have found our unique company culture is attractive to many and our employees readily adopt our mission to
build, serve, impact. After joining the company, employees go through Betenbough University, which educates them
about each department within the company. Following the completion of Betenbough University and one year of
employment, employees can then go through the recently launched Betenbough University 2, which digs deeper
into the brand and our practices. We have found these programs afford employees the opportunity to truly learn
about the company, and engage them in the mission and empower them to serve as ambassadors for the company.
The company places such importance on the well-being of its employees that it has a ministry coordinator in every
city where it builds. This individual is solely focused on the betterment of employees and their families. The ministry
team coordinates several employee events throughout the year to build community among employees and bless
families. These events include date nights, baseball games, cookouts and other family-focused events.
Betenbough Homes also provides its employees numerous service opportunities. Every employee can join our
giving team, which determines where donations are made within the community. The company also has an
employee matching program, where the company matches personal donations of its employees to nonprofit
organizations. Employees are encouraged to serve throughout the community whether that be on committees or
service projects. Lastly, employees and their families are able to go on company-sponsored mission trips where
they can see first-hand the work of organizations our company partners with financially. These trips have been to
countries such as Kenya, Macedonia, Haiti, Brazil, India and more.
Our focus is loving people -- whether that be our team members, trade partners, home buyers, lenders, etc. When
we love one another deeply and set out on the same mission with a worthy purpose, amazing things can begin to
take shape such as a small homebuilding operation selling just a dozen homes in one year joining the ranks of the
nation’s best with 700+ sales in one year. We encourage every business to focus on its employees and the
community. We would be happy to speak with anyone wanting to learn more about our practices.
Economic
Development
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New Developments
Scott Jones
Economic Development Director
In Progress
Open for Business
Economic
Development
Quarterly ED Updates
Odessa Sales Tax Revenue 2012-2015
Data is provided by the Texas Comptrolller of Public Accounts. The allocation historical summaries show the total dollars returned to a local
sales taxing city. The payments are listed by month and totaled by year. Allocation amounts are dependent upon the timing and accuracy of
taxpayers' returns, but generally represent taxes collected on sales made two months or more prior to the allocation payment.
Odessa Jobs
Odessa Jobs.net is a free online job posting website
provided by the Odessa Development Corporation. As of
September 2015, 387 unique employers were registered
and 1,049 jobs were posted. Since July, a total of 57 jobs
were added.
JBS Parkway Extension
Odessa Development Corporation and Grow Odessa, a
nonprofit dedicated to Odessa’s economic growth,
partnered in expanding JBS Parkway to FM 3503 to allow
future industrial development in the South Industrial
Park. The road is currently under construction.
Waterline Extension on the West Side of Parkway
Grow Odessa plans to extend city water utilities to 50+
acres on the east side of JBS Parkway south of Navasota
Dr. to service tracks owned by Grow Odessa and provide
developed sites for industrial economic growth. The
waterline was recently completed on the West side of
JBS Parkway.
Rail Park Project
The Economic Development Department is conducting a
feasibility study and soliciting pricing for one of three
potential sites for a future rail-served industrial park that
is critical for the attraction of new logistics and
manufacturing businesses to Odessa.
Strategic Planning Study
The Odessa Development Corporation hired the Barnes
Group to conduct the first economic development
strategic planning study for Odessa since 1998. The
Barnes Group conducted focus groups with stakeholders,
business leaders, public service and elected officials to
conduct a SWOT analysis (Strengths, Weaknesses,
Opportunities, and Threats) about Odessa. The final
strategic plan was adopted by City Council and
integrated into the City of Odessa’s General Development
Plan.
Odessa Partnership
Odessa Partnership is acting as a steering committee to
analyze and recommend solutions to weaknesses and
threats to Odessa’s economic development identified by
the strategic plan.
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Economic
Indicators
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Odessa Development Corporation Board
Richard “Buz” Browning
Board President
Jim Breaux
Board Member
Charles Carlson
Board Member
Mario Contreras
Board Member
Betsy Triplett-Hurt
Board Member
Economic Development Staff
Scott Jones
Economic Development
Director
Teresa Vasquez
Administrative
Coordinator
Kathi Vaughn
Research Specialist
Tracy Jones
Economic Development
Specialist
Brittany Sotelo
Marketing Specialist
odessatex.com
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