Rate Card Effective 01 July 2014

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Rate Card Effective 01 July 2014
MORE
STATIONS
MORE
REACH
Rate Card Effective 01 July 2014
Contents
1
2
3
4
Mediamark
Radio Brands
Standard Rates
East Coast Radio
and Jacaranda FM
Combo
5
Jacaranda FM
Split and Regional
Rates
6
7
Terms &
Conditions
Contact Us
1
Mediamark Radio Represents
2
Capricorn FM - Limpopo’s Hottest Frequency
|
East Coast Radio - Durban’s No. 1
Jacaranda FM - SA’s best mix of the 80’s, 90’s and now
|
POWER 98.7 - NOW WE’RE TALKING
Smile 90.4FM - Hear it. Feel it. Smile.
We collectively reach almost 5 million unduplicated weekly listeners (RAMS 2014/1)
Capricorn FM
96.0 FM
East Coast Radio
94 - 95 FM
Urban Adult Contemporary
Hot Adult Contemporary
Limpopo
KwaZulu-Natal
Jacaranda FM
POWER 98.7
94.2 FM
Adult Contemporary
Gauteng, Limpopo, Mpumalanga,
North West, Lowveld
98.7 FM
Talk
Gauteng
Smile 90.4FM
90.4 FM
Adult Contemporary
Cape Town
2
Standard Rates
3
Effective 01 July 2014
Capricorn FM
East Coast Radio
Jacaranda FM
POWER 98.7
Smile 90.4FM
Rate
Rate
Rate
Rate
Rate
270
240
450
330
200
Time Channel
POWER 98.7
*Please note a 75% loading will be applied to the standard rate Monday - Friday 17:00 - 19:00 for the POWER 98.7 Business Show.
Monday - Friday
00:00-04:00
04:00-06:00
2 850
1 110
3 450
1 590
300
06:00-09:00
3 600
14 460
17 310
6 990
4 500
09:00-12:00
2 100
5 340
7 800
3 720
3 000
12:00-15:00
1 710
5 340
8 190
3 720
3 000
15:00-19:00
2 610
7 770
10 140
*5 280
3 500
19:00-22:00
1 200
840
1 320
1 500
300
22:00-00:00
510
240
450
870
200
Saturday
00:00-06:00
180
270
450
330
200
06:00-09:00
1 410
4 200
5 250
2 370
2 000
09:00-12:00
1 650
4 440
5 730
2 370
2 000
12:00-15:00
900
1 560
2 010
2 850
1 500
15:00-19:00
900
1 560
2 010
2 850
1 500
19:00-00:00
390
540
900
450
200
00:00-06:00
180
270
450
330
200
06:00-09:00
1 290
1 530
2 490
2 370
2 000
09:00-12:00
1 380
1 770
2 700
2 370
2 000
12:00-15:00
660
1 050
1 710
2 850
1 500
15:00-19:00
660
1 050
1 710
2 850
1 500
19:00-00:00
300
330
660
450
200
Sunday
Rates exclude VAT standard terms and conditions apply
Duration
5”
10”
15”
20”
25”
30”
35”
40”
45”
50”
55”
60”
Multiply by
0.5
0.6
0.7
0.8
0.9
1.0
1.17
1.33
1.5
1.67
1.83
2.0
*Duration over 50” to be approved by station prior to booking and broadcast
3
5
East Coast Radio and
Jacaranda FM Combo
Effective 01 July 2014
East Coast Radio and Jacaranda FM Combo
Time Channel
Rate
Monday - Friday
00:00-04:00
540
Combo Terms and Conditions:
04:00-06:00
3 420
06:00-09:00
29 400
• A
dvertising spots can only be
purchased by time channel.
• The campaign dates to be the same across both stations.
• Spots must be placed in the same
time channel pattern across both
stations.
• Cannot be combined with any
other incentive or commitment
deal.
• No live reads.
• No preferred time spots.
• No features or sponsorships.
• Invoicing for airtime will be under
consolidated rates and not by
individual station.
• Spot length on each station with
these packages must be of the same
duration, e.g. all 30 seconds or 40
seconds, etc.
09:00-12:00
11 490
12:00-15:00
11 850
15:00-19:00
16 110
19:00-22:00
1 620
22:00-00:00
540
Saturday
00:00-06:00
540
06:00-09:00
8 490
09:00-12:00
9 150
12:00-15:00
3 030
15:00-19:00
3 030
19:00-00:00
1 080
Sunday
00:00-06:00
540
06:00-09:00
3 600
09:00-12:00
4 020
12:00-15:00
2 340
15:00-19:00
2 340
19:00-00:00
750
Rates exclude VAT standard terms and conditions apply
Duration
5”
10”
15”
20”
25”
30”
35”
40”
45”
50”
55”
60”
Multiply by
0.5
0.6
0.7
0.8
0.9
1.0
1.17
1.33
1.5
1.67
1.83
2.0
*Duration over 50” to be approved by station prior to booking and broadcast
4
Jacaranda FM Split and
Regional Rates
4
Effective 01 July 2014
Jacaranda FM splits refer to Gauteng,
Limpopo and Mpumalanga (including
Lowveld).
Limpopo
Mpumalanga (incl.
Lowveld)
Rate
Rate
Rate
Time Channel
Jacaranda FM split broadcast conditions:
• No live reads.
• No preferred time spots.
• No features or sponsorships.
• Spots are placed by time channel.
• Only 1 ad break per hour.
• No broadcast on Sundays
• n/a = not available on splits but it is
available on Jacaranda FM’s full footprint
• Material deadline is 5 working days prior to broadcast.
Jacaranda
Regional
Monday - Friday
Jacaranda Regional (previously known
as RMFM) refers to a combined Limpopo
and Lowveld broadcast area.
00:00-04:00
n/a
n/a
n/a
04:00-06:00
2 790
540
540
06:00-09:00
13 710
2 710
3 000
09:00-12:00
5 880
1 140
1 830
12:00-15:00
6 210
1 920
1 140
15:00-16:00
7 470
1 860
1 140
16:00-19:00
7 470
1 860
1 860
19:00-22:00
n/a
n/a
n/a
22:00-00:00
n/a
n/a
n/a
Saturday
Jacaranda Regional broadcasting times:
• Monday - Friday 12:00-16:00
• Saturday 10:00-14:00
Jacaranda Regional broadcasting
conditions:
• No broadcast on Sundays
Note:
• Time channels differ to standard channels
due to specific broadcasting times.
• Features on Jacaranda FM are only
available on full footprint including Jacaranda Regional.
Gauteng (incl.
North West)
00:00-05:00
n/a
n/a
n/a
05:00-09:00
3 720
630
1 380
09:00-10:00
4 050
660
1 500
10:00-12:00
4 050
12:00-14:00
1 500
14:00-15:00
1 500
600
600
15:00-19:00
n/a
n/a
n/a
19:00-00:00
n/a
n/a
n/a
1 500
690
600
690
Rates exclude VAT standard terms and conditions apply
Duration
5”
10”
15”
20”
25”
30”
35”
40”
45”
50”
55”
60”
Multiply by
0.5
0.6
0.7
0.8
0.9
1.0
1.17
1.33
1.5
1.67
1.83
2.0
*Duration over 50” to be approved by station prior to booking and broadcast
5
Terms and Conditions
6
Effective 01 July 2014
Loadings
Feature loading
30%
Preferred spot loading
20%
Live read loading
60%
• A
dded Value is subject to availability at time of booking
and broadcast.
• Added Value is calculated off the investment amount, excluding VAT and based on rate card value.
• All sponsorship rates are by negotiation, and are
subject to change with the issuing of revised rate cards.
• Preferred spots, requested by advertising break or
hour, carry a 20% surcharge, and will be adjusted
with revised rate cards. This is negotiable depending
on duration of campaign.
• Live reads carry a 60% surcharge. This is negotiable
depending on duration of campaign.
• All rates quoted are in respect of 30 second
commercials.
• The rates for other durations are calculated as per the
table on the rate card, and rounded up to the nearest
Rand.
Feature Sponsorship Terms
• Consists of an Opening Billboard (OBB) and a generic spot.
• All OBB’s allow for 10 words following the sponsors name.
• Live Read commercials, as part of a feature sponsorship, will carry an additional 60% surcharge.
• Subject to availability at time of booking and broadcast.
• Broadcast sequence differs according to station
programming format, e.g. OBB, Feature, Generic spot.
• Programming reserves the right to change the timing and format of a sponsorship.
• Programming reserves the right to cancel certain sponsorships on Public Holidays.
• Features on Jacaranda FM are only available on full footprint including Jacaranda Regional.
Material Requirements
• The material deadline for advertising material is 3 working days prior to broadcast.
• Material deadline on the Jacaranda FM split is 5 working days prior to broadcast.
• Mediamark accepts material on CD or via e-mail.
Acceptable format for advertising material:
a) CD or Email
Encoder: MPEG Layer 2
Format: 256kb/s
Sample Rate: 44.1kHz
b) CD or Email
Encoder: WAV Stereo
Format: 44.1kHz
No Padding
No ID3 TAGS
MP3 is NOT an acceptable broadcasting format
Acceptable Broadcast Language for Commercials
• Capricorn FM: English only
• East Coast Radio: English only
• Jacaranda FM: English and Afrikaans only
• POWER 98.7: English only
• Smile 90.4FM: English and Afrikaans only
Cancellation of Airtime Booked
• Cancellation must be submitted in writing to Mediamark
no later than 28 days prior to broadcast, regardless of
date of application.
• Failure to do so will result in a 100% cancellation penalty.
Annual Commitment Incentives
• All annual volume incentives require the recipient’s
10 working days of receipt of the incentive letter,
it would be deemed accepted and implemented as
proposed.
General
• Rates quoted exclude VAT.
• Rate card effective from 01 July 2014.
• This rate card is a gross rate card and includes agency
commission, where applicable.
• This rate card is issued for the information of advertisers
and advertising agencies and does not constitute an offer by
Mediamark.
• Confirmation of orders placed with Mediamark will be issued
to verify the commercials booked. This will be deemed
correct unless written notice contrary to such confirmation
is received in writing within 2 working days after the
confirmation has been issued.
• Compensation for spots not flighted on a station or
stations will be given in airtime. No credits will be
passed.
• Station and Mediamark liability for spots not flighted
and/or incorrectly flighted is limited to the value of the
spots not flighted and/or incorrectly flighted.
• Airtime orders received by 30 June 2014 will
qualify for rate protection until 30 September
2014. Spot and duration changes will be allowed,
provided that these changes do not reduce the
original spend committed.
• The advertiser or advertising practitioner indemnifies
Mediamark and the stations represented by Mediamark
for damages resulting from any advertisements placed
on any station within Mediamark’s portfolio.
• The rates represented in this document are the sole
rates applicable for the period and supersedes all
previous rates.
• E&OE.
written approval.
• Should the client/agency not respond in writing within
6
Mediamark Johannesburg
Mediamark Cape Town
mediamark house. 36 homestead road.
mediamark. first floor. building 2.
rivonia. po box 5981.
fusion quarter. waterford mews.
rivonia. 2128.
century boulevard. century city.
tel: +2711 235 7600. fax: +2711 803 5388.
tel: +2721 529 4140. fax: +2721 551 6390.
www.mediamark.co.za
7

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