stations - Mediamark

OUR
STATIONS
OUR
REACH
Rate Card Effective 01 July 2015
Mediamark Radio Represents
East Coast Radio
Gagasi FM
Heart FM
Jacaranda FM
Smile 90.4FM
East Coast Radio
94 - 95 FM
Hot Adult Contemporary
KwaZulu-Natal
Gagasi FM
99.5 FM
Hot Urban
KwaZulu-Natal
Heart FM
104.9 FM
Adult Contemporary
Greater Western Cape
Jacaranda FM
94.2 FM
Adult Contemporary
Gauteng, Limpopo, Mpumalanga,
North West, Lowveld
Smile 90.4FM
90.4 FM
Adult Contemporary
Cape Town
We collectively reach 5.3 million unduplicated weekly listeners (RAMS 2015/1)
Standard Rates
Effective 01 July 2015
East Coast
Gagasi FM
Heart FM
Jacaranda FM
Smile 90.4FM
Rate
Rate
Rate
Rate
Rate
270
480
270
480
200
04:00-06:00
1 200
1 500
420
3 720
300
06:00-09:00
15 840
7 980
4 200
18 870
4 500
09:00-12:00
5 790
4 650
2 610
8 490
3 000
12:00-15:00
5 790
4 980
2 610
8 760
3 000
15:00-19:00
8 310
5 460
2 880
10 710
3 500
19:00-22:00
900
1 410
720
1 440
300
22:00-00:00
270
600
300
480
200
Time Channel
Monday - Friday
00:00-04:00
Saturday
00:00-06:00
300
480
240
480
200
06:00-09:00
4 530
2 190
1 950
5 610
2 000
09:00-12:00
4 770
2 400
2 040
6 120
2 000
12:00-15:00
1 680
1 530
1 050
2 160
1 500
15:00-19:00
1 680
1 530
1 050
2 160
1 500
19:00-00:00
570
690
330
960
200
00:00-06:00
300
480
240
480
200
06:00-09:00
1 650
1 590
900
2 670
2 000
09:00-12:00
1 890
1 710
930
2 880
2 000
12:00-15:00
1 140
900
690
1 830
1 500
15:00-19:00
1 140
900
690
1 830
1 500
19:00-00:00
360
540
270
720
200
Sunday
Rates exclude VAT standard terms and conditions apply. E&OE.
Duration
5”
10”
15”
20”
25”
30”
35”
40”
45”
50”
55”
60”
Multiply by
0.5
0.6
0.7
0.8
0.9
1.0
1.17
1.33
1.5
1.67
1.83
2.0
*Duration over 50” to be approved by station prior to booking and broadcast
East Coast Radio and Jacarada FM Combo
Effective 01 July 2015
East Coast Radio and Jacaranda FM Combo
Rate
Time Channel
Monday - Friday
00:00-04:00
570
04:00-06:00
3 690
06:00-09:00
32 130
09:00-12:00
12 510
12:00-15:00
12 750
15:00-19:00
17 130
19:00-22:00
1 770
22:00-00:00
570
Combo Terms and Conditions:
• A
dvertising spots can only be purchased
by time channel.
• The campaign dates to be the
same across both stations.
• Spots must be placed in the same time
channel pattern across both stations.
• Cannot be combined with any other
incentive or commitment deal.
• No live reads.
• No preferred time spots.
• No features or sponsorships.
• Invoicing for airtime will be under
consolidated rates and not by individual
station.
• Spot length on each station with these
packages must be of the same duration,
e.g. all 30 seconds or 40 seconds, etc.
Saturday
00:00-06:00
600
06:00-09:00
9 150
09:00-12:00
9 810
12:00-15:00
3 270
15:00-19:00
3 270
19:00-00:00
1 170
Sunday
00:00-06:00
600
06:00-09:00
3 870
09:00-12:00
4 290
12:00-15:00
2 520
15:00-19:00
2 520
19:00-00:00
810
Rates exclude VAT standard terms and conditions apply. E&OE.
Duration
5”
10”
15”
20”
25”
30”
35”
40”
45”
50”
55”
60”
Multiply by
0.5
0.6
0.7
0.8
0.9
1.0
1.17
1.33
1.5
1.67
1.83
2.0
*Duration over 50” to be approved by station prior to booking and broadcast
Jacaranda FM Split and Regional Rates
Effective 01 July 2015
Gauteng (incl.
North West)
Limpopo
Mpumalanga
(incl. Lowveld)
Rate
Rate
Rate
n/a
n/a
n/a
Time Channel
Jacaranda
Regional
Jacaranda FM split broadcast conditions:
• No live reads
• No preferred time spots
• No features or sponsorships
• Spots are placed by time channel
• Only 1 ad break per hour
• No broadcast on Sundays
• n/a = not available on splits but it is available on Jacaranda FM’s full footprint
• Material deadline is 5 working days prior to broadcast
Monday - Friday
00:00-04:00
04:00-06:00
3 020
600
600
06:00-09:00
14 940
2 970
3 270
09:00-12:00
6 420
1 260
2 010
12:00-15:00
6 650
n/a
Part of
Jacaranda
Regional
Broadcast
2 070
15:00-16:00
7 890
16:00-19:00
Jacaranda FM splits refer to Gauteng,
Limpopo and Mpumalanga (including
Lowveld).
1 260
Jacaranda Regional (previously known as
RMFM) refers to a combined Limpopo and
Lowveld broadcast area.
1 960
1 960
19:00-22:00
n/a
n/a
n/a
22:00-00:00
n/a
n/a
n/a
Jacaranda Regional broadcasting times:
• Monday - Friday 12:00-16:00
• Saturday 10:00-14:00
00:00-05:00
n/a
n/a
n/a
Jacaranda Regional broadcasting
conditions:
• No broadcast on Sundays
05:00-09:00
3 990
690
1 470
Saturday
09:00-10:00
720
4 320
10:00-12:00
n/a
Part of
Jacaranda
Regional
Broadcast
12:00-14:00
1 620
14:00-15:00
Additional notes:
• The time channels have been split to
accommodate specific broadcasting times
Standard time channels remain the same
1 620
750
Standard time channels are:
660
Monday - Friday: 15h00 - 19:00
Saturday: 09h00 - 12h00 and 12h00 - 15h00
660
15:00-19:00
1 620
660
660
19:00-00:00
n/a
n/a
n/a
• Features on Jacaranda FM are only available on full footprint including Jacaranda Regional
Rates exclude VAT standard terms and conditions apply. E&OE.
Duration
5”
10”
15”
20”
25”
30”
35”
40”
45”
50”
55”
60”
Multiply by
0.5
0.6
0.7
0.8
0.9
1.0
1.17
1.33
1.5
1.67
1.83
2.0
*Duration over 50” to be approved by station prior to booking and broadcast
Terms and Conditions
Effective 01 July 2015
• Programming reserves the right to cancel Loadings
Feature loading
30%
Preferred spot loading
40%
Live read loading
60%
• Added Value is subject to availability at
time of booking and broadcast.
investment amount, excluding VAT and based on rate card value.
• All sponsorship rates are by negotiation,
and are subject to change with the
issuing of revised rate cards.
• Preferred spots, requested by
advertising break or hour, carry a 40%
writing within 10 working days of receipt of the incentive letter, it would be deemed on full footprint including Jacaranda Regional.
Material Requirements
• The material deadline for advertising
material is 3 working days prior to
broadcast.
• Material deadline on the Jacaranda FM split is 5 working days prior to broadcast.
• Mediamark accepts material on CD or via e-mail.
Acceptable format for advertising
material:
surcharge, and will be adjusted with
a) CD or Email
revised rate cards. This is negotiable
Format: MPEG Layer 2
depending on duration of campaign.
Bit Rate: 256kb/s
Sample Rate: 44.1kHz
No Padding
• Live reads carry a 60% surcharge. This
is negotiable depending on duration of
No ID3 TAGS
campaign.
b) CD or Email
• All rates quoted are in respect of 30
second commercials.
rounded up to the nearest Rand.
Format: WAV Stereo
Bit Rate: 44.1kHz
• The rates for other durations are calculated
as per the table on the rate card, and
MP3 is NOT an acceptable broadcasting
format
Feature Sponsorship Terms
Acceptable Broadcast Language for
• Consists of an Opening Billboard (OBB) Commercials
• East Coast Radio: English only
and a generic spot.
• All OBB’s allow for 10 words following • Gagasi FM: English and Zulu only
• Heart FM: English and Afrikaans only
the sponsors name.
• Live Read commercials, as part • Jacaranda FM: English and Afrikaans only
of a feature sponsorship, will carry an • Smile 90.4FM: English and Afrikaans only
additional 60% surcharge.
• Subject to availability at time of booking
and broadcast.
Cancellation of Airtime Booked
• Cancellation must be submitted in writing
to Mediamark no later than 28 days prior to
• Broadcast sequence differs according to
station programming format, e.g. OBB,
Feature, Generic spot.
• Programming reserves the right to change the timing and format of a sponsorship.
recipient’s written approval.
• Should the client/agency not respond in • Features on Jacaranda FM are only available • Added Value is calculated off the certain sponsorships on Public Holidays.
broadcast, regardless of date of application.
• Failure to do so will result in a 100% cancellation penalty.
Annual Commitment Incentives
• All annual volume incentives require the
accepted and implemented as proposed.
General
• Rates quoted exclude VAT.
• Rate card effective from 01 July 2015.
• This rate card is a gross rate card and
includes agency commission, where
applicable.
• This rate card is issued for the information of
advertisers and advertising agencies and does not
constitute an offer by Mediamark.
• Confirmation of orders placed with Mediamark
will be issued to verify the commercials booked.
This will be deemed correct unless written
notice contrary to such confirmation is received
in writing within 2 working days after the
confirmation has been issued.
• Compensation for spots not flighted on a
station or stations will be given in airtime.
No credits will be passed.
• Station and Mediamark liability for spots not
flighted and/or incorrectly flighted is limited
to the value of the spots not flighted and/or
incorrectly flighted.
• Airtime orders received by 30 June
2015 will qualify for rate protection
until 30 September 2015. Spot and
duration changes will be allowed,
provided that these changes do not
reduce the original spend committed.
• The advertiser or advertising practitioner
indemnifies Mediamark and the stations
represented by Mediamark for damages
resulting from any advertisements placed on
any station within Mediamark’s portfolio.
• The rates represented in this document are
the sole rates applicable for the period and
supersedes all previous rates.
• E&OE.
Mediamark Johannesburg
Mediamark Cape Town
mediamark house. 36 homestead road.
mediamark. first floor. building 2.
rivonia. po box 5981.
fusion quarter. waterford mews.
rivonia. 2128.
century boulevard. century city.
tel: +2711 235 7600. fax: +2711 803 5388.
tel: +2721 529 4140. fax: +2721 551 6390.
www.mediamark.co.za