stations - Mediamark

OUR
STATIONS
OUR
REACH
Rate Card Effective 01 July 2015
Mediamark Radio Represents
East Coast Radio
Gagasi FM
Heart FM
Jacaranda FM
Kaya FM
Smile 90.4FM
East Coast Radio
94 - 95 FM
Hot Adult Contemporary
KwaZulu-Natal
Gagasi FM
99.5 FM
Hot Urban
KwaZulu-Natal
Heart FM
104.9 FM
Adult Contemporary
Greater Western Cape
Jacaranda FM
94.2 FM
Adult Contemporary
Gauteng, Limpopo, Mpumalanga, North West, Lowveld
Kaya FM
95.9 FM
Adult Contemporary
Gauteng
Smile 90.4FM
90.4 FM
Adult Contemporary
Cape Town
We collectively reach 6.9 million unduplicated weekly listeners (RAMS 2015/3)
Standard
Rates
Effective
01 July 2015
Time Channel
East Coast
Gagasi FM
Heart FM
Jacaranda FM
Smile 90.4FM
Rate
Rate
Rate
Rate
Rate
KAYA FM
Time Channel
Rate
Monday - Friday
Monday - Friday
00:00-05:00
460
05:00-06:00
2 030
06:00-09:00
10 420
09:00-12:00
6 130
3 000
12:00-15:00
6 130
15:00-17:00
7 780
17:00-19:00
8 970
00:00-04:00
270
480
270
480
200
04:00-06:00
1 200
1 500
420
3 720
300
06:00-09:00
15 840
7 980
4 200
18 870
4 500
09:00-12:00
5 790
4 650
2 610
8 490
12:00-15:00
5 790
4 980
2 610
8 760
3 000
15:00-19:00
8 310
5 460
2 880
10 710
3 500
(Monday-Thursday)
19:00-22:00
900
1 410
720
1 440
300
17:00-19:00
22:00-00:00
270
600
300
480
200
(Friday)
7 780
19:00-22:00
2 160
22:00-00:00
550
Saturday
00:00-06:00
300
480
240
480
200
Saturday
06:00-09:00
4 530
2 190
1 950
5 610
2 000
00:00-05:00
09:00-12:00
4 770
2 400
2 040
6 120
2 000
05:00-06:00
900
06:00-10:00
3 210
10:00-14:00
3 850
14:00-18:00
3 820
18:00-22:00
1 700
22:00-00:00
680
12:00-15:00
1 680
1 530
1 050
2 160
1 500
15:00-19:00
1 680
1 530
1 050
2 160
1 500
19:00-00:00
570
690
330
960
200
Sunday
460
00:00-06:00
300
480
240
480
200
Sunday
06:00-09:00
1 650
1 590
900
2 670
2 000
00:00-05:00
05:00-06:00
640
06:00-10:00
1 930
10:00-14:00
2 610
14:00-18:00
2 660
18:00-22:00
880
22:00-00:00
520
09:00-12:00
1 890
1 710
930
2 880
2 000
12:00-15:00
1 140
900
690
1 830
1 500
15:00-19:00
1 140
900
690
1 830
1 500
19:00-00:00
360
540
270
720
200
Rates exclude VAT standard terms and conditions apply. E&OE.
Duration
5”
10”
15”
20”
25”
30”
35”
40”
45”
50”
55”
60”
Multiply by
0.5
0.6
0.7
0.8
0.9
1.0
1.17
1.33
1.5
1.67
1.83
2.0
*Duration over 50” to be approved by station prior to booking and broadcast
460
Please note: ‘Kaya Biz’ with Stevie B
and ‘Today’ with John Perlman, only
broadcast Mon-Thurs 17h00-19h00.
Please note on Friday Time Channel
is 15h00-19h00 with rate R 7 780
East Coast Radio and Jacarada FM Combo
Effective 01 July 2015
East Coast Radio and Jacaranda FM Combo
Time Channel
Rate
Monday - Friday
00:00-04:00
570
04:00-06:00
3 690
06:00-09:00
32 130
09:00-12:00
12 510
12:00-15:00
12 750
15:00-19:00
17 130
19:00-22:00
1 770
22:00-00:00
570
Combo Terms and Conditions:
• A
dvertising spots can only be purchased
by time channel.
• The campaign dates to be the
same across both stations.
• Spots must be placed in the same time
channel pattern across both stations.
• Cannot be combined with any other
incentive or commitment deal.
• No live reads.
• No preferred time spots.
• No features or sponsorships.
• Invoicing for airtime will be under
consolidated rates and not by individual
station.
• Spot length on each station with these
packages must be of the same duration,
e.g. all 30 seconds or 40 seconds, etc.
Saturday
00:00-06:00
600
06:00-09:00
9 150
09:00-12:00
9 810
12:00-15:00
3 270
15:00-19:00
3 270
19:00-00:00
1 170
Sunday
00:00-06:00
600
06:00-09:00
3 870
09:00-12:00
4 290
12:00-15:00
2 520
15:00-19:00
2 520
19:00-00:00
810
Rates exclude VAT standard terms and conditions apply. E&OE.
Duration
5”
10”
15”
20”
25”
30”
35”
40”
45”
50”
55”
60”
Multiply by
0.5
0.6
0.7
0.8
0.9
1.0
1.17
1.33
1.5
1.67
1.83
2.0
*Duration over 50” to be approved by station prior to booking and broadcast
Jacaranda FM Split and Regional Rates
Effective 01 July 2015
Gauteng (incl.
North West)
Limpopo
Mpumalanga
(incl. Lowveld)
Rate
Rate
Rate
n/a
n/a
n/a
Time Channel
Jacaranda
Regional
Monday - Friday
00:00-04:00
04:00-06:00
3 020
600
600
06:00-09:00
14 940
2 970
3 270
09:00-12:00
6 420
1 260
2 010
12:00-15:00
6 650
n/a
Part of
Jacaranda
Regional
Broadcast
2 070
15:00-16:00
7 890
16:00-19:00
Jacaranda FM splits refer to Gauteng,
Limpopo and Mpumalanga (including
Lowveld).
Jacaranda FM split broadcast conditions:
• No live reads.
• No preferred time spots.
• No features or sponsorships.
• Spots are placed by time channel.
• Only 1 ad break per hour.
• No broadcast on Sundays
• n/a = not available on splits but it is available on Jacaranda FM’s full footprint
• Material deadline is 5 working days prior to broadcast.
1 260
Jacaranda Regional (previously known as
RMFM) refers to a combined Limpopo and
Lowveld broadcast area.
1 960
1 960
19:00-22:00
n/a
n/a
n/a
22:00-00:00
n/a
n/a
n/a
Jacaranda Regional broadcasting times:
• Monday - Friday 12:00-16:00
• Saturday 10:00-14:00
Jacaranda Regional broadcasting
conditions:
• No broadcast on Sundays
Saturday
00:00-05:00
n/a
n/a
n/a
05:00-09:00
3 990
690
1 470
09:00-10:00
720
4 320
10:00-12:00
n/a
Part of
Jacaranda
Regional
Broadcast
12:00-14:00
1 620
14:00-15:00
Additional notes:
• The time channels have been split to
accommodate specific broadcasting times.
Standard time channels remain the same.
1 620
750
Standard time channels are:
660
Monday - Friday: 15h00 - 19:00
Saturday: 09h00 - 12h00 and 12h00 - 15h00
660
15:00-19:00
1 620
660
660
19:00-00:00
n/a
n/a
n/a
• Features on Jacaranda FM are only available on full footprint including Jacaranda Regional.
Rates exclude VAT standard terms and conditions apply. E&OE.
Duration
5”
10”
15”
20”
25”
30”
35”
40”
45”
50”
55”
60”
Multiply by
0.5
0.6
0.7
0.8
0.9
1.0
1.17
1.33
1.5
1.67
1.83
2.0
*Duration over 50” to be approved by station prior to booking and broadcast
Terms and Conditions
Effective 01 July 2015
Feature loading
30%
Preferred spot loading
40%
Live read loading
60%
• Added Value is subject to availability at
time of booking and broadcast.
• Added Value is calculated off the investment amount, excluding VAT and based on rate card value.
• All sponsorship rates are by negotiation,
and are subject to change with the
issuing of revised rate cards.
• Preferred spots, requested by
certain sponsorships on Public Holidays.
writing within 10 working days of receipt on full footprint including Jacaranda of the incentive letter, it would be deemed Regional.
Material Requirements
• The material deadline for advertising material
is 3 working days prior to broadcast.
• Material deadline on the Jacaranda FM split is 5 working days prior to broadcast.
• Mediamark accepts material on CD or via e-mail.
Acceptable format for advertising
material:
advertising break or hour, carry a 40%
a) CD or Email
surcharge, and will be adjusted with
Format: MPEG Layer 2
revised rate cards. This is negotiable
Bit Rate: 256kb/s
depending on duration of campaign.
Sample Rate: 44.1kHz
No Padding
No ID3 TAGS
is negotiable depending on duration of
b) CD or Email
campaign.
• All rates quoted are in respect of 30
as per the table on the rate card, and
rounded up to the nearest Rand.
Format: WAV Stereo
Bit Rate: 44.1kHz
second commercials.
• The rates for other durations are calculated
MP3 is NOT an acceptable broadcasting
format
Acceptable Broadcast Language for
Feature Sponsorship Terms
Commercials
• Consists of an Opening Billboard (OBB) • East Coast Radio: English only
• Gagasi FM: English and Zulu only
and a generic spot.
• All OBB’s allow for 10 words following • Heart FM: English and Afrikaans only
• Jacaranda FM: English and Afrikaans only
the sponsors name.
• Live Read commercials, as part • Kaya FM: English only
of a feature sponsorship, will carry an • Smile 90.4FM: English and Afrikaans only
additional 60% surcharge.
• Subject to availability at time of booking
and broadcast.
Cancellation of Airtime Booked
• Cancellation must be submitted in writing
to Mediamark no later than 28 days prior to
• Broadcast sequence differs according to
station programming format, e.g. OBB,
Feature, Generic spot.
• Programming reserves the right to change the timing and format of a sponsorship.
• Should the client/agency not respond in • Features on Jacaranda FM are only available • Live reads carry a 60% surcharge. This
recipient’s written approval.
• Programming reserves the right to cancel Loadings
broadcast, regardless of date of application.
• Failure to do so will result in a 100% cancellation penalty.
Annual Commitment Incentives
• All annual volume incentives require the
accepted and implemented as proposed.
General
• Rates quoted exclude VAT.
• Rate card effective from 01 July 2015.
• This rate card is a gross rate card and
includes agency commission, where
applicable.
• This rate card is issued for the information
of advertisers and advertising agencies and
does not constitute an offer by Mediamark.
• Confirmation of orders placed with
Mediamark will be issued to verify the
commercials booked. This will be deemed
correct unless written notice contrary to
such confirmation is received in writing
within 2 working days after the confirmation
has been issued.
• Compensation for spots not flighted on a
station or stations will be given in airtime.
No credits will be passed.
• Station and Mediamark liability for spots not
flighted and/or incorrectly flighted is limited
to the value of the spots not flighted and/or
incorrectly flighted.
• Airtime orders received by 30 June
2015 will qualify for rate protection
until 30 September 2015. Spot and
duration changes will be allowed,
provided that these changes do not
reduce the original spend committed.
• The advertiser or advertising practitioner
indemnifies Mediamark and the stations
represented by Mediamark for damages
resulting from any advertisements placed on
any station within Mediamark’s portfolio.
• The rates represented in this document are
the sole rates applicable for the period and
supersedes all previous rates.
• E&OE.
Mediamark Johannesburg
Mediamark Cape Town
mediamark house. 36 homestead road.
mediamark. first floor. building 2.
rivonia. po box 5981.
fusion quarter. waterford mews.
rivonia. 2128.
century boulevard. century city.
tel: +2711 235 7600. fax: +2711 803 5388.
tel: +2721 529 4140. fax: +2721 551 6390.
www.mediamark.co.za