Multiyork - Linney Group

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Case study
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Working with Multiyork
BACKGROUND
Multiyork are a leading UK based Retailer and Manufacturer of high quality
upholstery and cabinet furniture. They pride themselves on offering a bespoke
product and a specialised, personal service to their customers, very much like
LINNEYquadrant.
strategy
Multiyork were looking to streamline, improve and reduce cost for their marketing
initiatives. Partnering with us, they were able to benefit from our innovative
approach to considerably improve their entire marketing process, free up valuable
office resource, whilst achieving a significant reduction of high cost.
Call
in
WINTER 2014
Exclusive
5% discount
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The Multiyork store71
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Watford is now a Factory OUTLET store will all our Clearance Stock at
up to 70% off... plus an exclusive 5% off just for you!
Here at Multiyork we’re renowned for hand-crafted upholstery and furniture, we’ve introduced an exciting new concept store at Watford,
with the launch of our clearance outlet showroom, you can now enjoy much more Multiyork for less!
results
Discover huge savings on an extensive range of sofas, chairs, dining and cabinets, over two amazing floors. From one-off pieces to
ex-display models, end of range and current clearance lines, all genuine reductions and all available now for immediate delivery.
Each Multiyork piece is hand-made in Britain to the exceptional quality that you would expect and all at amazing prices…. and
with new stock arriving, you are certain to be spoilt for choice.
Multiyork OUTLET Watford... enjoy much more Multiyork for much less.
Bring this letter with you to claim an Exclusive 5% off Clearance prices.
Douglas Miller
Store Manager
The diverse range of strategies, systems and resources available across the
LINNEY group have enabled Multiyork to consider using us for their entire range
of print/marketing related materials, including Direct Mailings, Catalogues and
POS materials.
Hilton Sofa
Sofas from £599
Watford Store
DiningTables from £369
Copenhagen Table
with Ely Chairs
Dear personalised,
OVER DOORWAY
We’re just around the corner! Although we’ve closed our Manchester
store,OUTLET
we’ve opened a new store in Birstall. Pop in to enjoy an:
38 The Parade, High Street, Watford, Hertfordshire, WD17 1AZ
Opening hours: Monday - Friday 9.30 - 5.30 | Saturday 09.00 - 6.00 | Sunday 11.00 - 5.00
EXCLUSIVE 10% OFF
EVERYTHING
Contact Telephone: 01923 230042
OVER WINDOWS
Call in and get comfy in over 50 local stores www.multiyork.co.ukOUTLET
Call for a brochure 0845 303 7134
Offer applies to clearance stock only. Fabric, hides and specifications may differ slightly to those illustrated. All clearance stock is subject to availability. Items may be shop soiled or damaged.
*
Your new 7500 sq ft Multiyork store is now open at the West Yorkshire Retail Park in Birstall.
And to celebrate we’re offering you an extra 10% off everything* in store. That’s on top of our
up to 40% off Autumn Offers.
Dunwich Sofa
This special offer is running for a limited period only from 27th September to 5th October.
So put this date in your diary and come down to see our stunning hand-made sofas, dining and
occasional furniture.
Be Original
not just any sofa
Sarah Jardine (Store Manager)
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West Yorkshire Retail Park, Birstall, WF17 9AE
Contact Telephone: 01924 472840
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Call in and get comfy in over 50 local stores www.multiyork.co.uk Call 0845 303 7134 - lines open until 10pm
*10% discount does not apply to the Elements Range
M62
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Opening hours: Monday - Friday 10.00 - 8.00 | Saturday 09.00 - 6.00 | Sunday 11.00 - 5.00
HIGH WOOD R D
+44 (0)1992 587373
Bring this letter into store to claim your exclusive 10% off everything.
RN
www.linney.com/quadrant
Choose any style, any fabric and we’ll create a stunning statement sofa for the heart of your home,
hand-made in Britain just for you by our Master Craftsmen.
AnyStyle.AnyFabric...
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- For further information -
At your new Multiyork store in Birstall you can browse thousands of fabulous fabrics and an
inspiring range of sofa styles - everything from vintage to industrial chic.
G EL
By utilising a completely integrated LINNEY workflow, we were able to
significantly reduce lead time for production and distribution. Combining this with
full personalisation where required, data cleansing and verification, many costly
errors and time delays were simply eradicated.
Be original with a one-of-a-kind Multiyork sofa
Multiyork
Store
Birstall