selaras dengan harapan masyarakat dan

Transcription

www.jasamarga.com
SELARAS DENGAN HARAPAN
MASYARAKAT DAN KELESTARIAN
LINGKUNGAN
Aligned with Community Aspiration and Environmental Conservation
Laporan Tanggung Jawab Sosial Perusahaan 2008
Corporate Social Responsibility Report 2008
Daftar Isi
Table of Contents
Pengantar
01
Foreword
Sambutan Direktur Utama
02
Message from President Director
Kegiatan CSR Sebagai Perwujudan
Perilaku Badan Usaha Modern
04
CSR Activities Reflecting the Norms of
the Modern Corporation
Satu Cita Menggapai Tujuan Bersama Mitra
Program Kemitraan Jasa Marga
06
Achieving the goals of Jasa Marga
partnership program
Bersama Ciptakan Lingkungan yang
Harmonis
26
Creating a Harmonious Environment
Together Community Development
Membangun Solidaritas
Sesama Anak Bangsa
32
Building Solidarity Among
The Communities
Tumbuh Bersama Masyarakat dan Lingkungan
Growing Together with Our Communities and Environment
Jasa Marga mengemban
semangat membangun serta
mengembangkan jalan tol tanpa
mengesampingkan dampaknya
terhadap kesejahteraan masyarakat
maupun kelestarian lingkungan di
sekitar jalan tol yang dioperasikan.
Untuk itu, Jasa Marga menjalankan
program tanggung jawab sosial
perusahaan sebagai wujud
kebersamaan Jasa Marga untuk
tumbuh bersama masyarakat dan
lingkungan.
Jasa Marga espouses the spirit of
developing and constructing toll
roads, mindful of their impact on
the welfare of the communities
as well as preservation of the
environment surrounding the
operations of these toll roads.
To that end, Jasa Marga
undertakes corporate social
responsibility as a manifestation of
Jasa Marga’s commitment to grow
together with its communities and
environment.
PT Jasa Marga (Persero) Tbk. 2008 Corporate Social Responsibility
1
Sambutan Direktur Utama
Message from President Director
Frans S. Sunito
Direktur Utama
President Director/ CEO
Memiliki hampir 80% hak
pengusahaan jalan tol di Indonesia,
Jasa Marga tampil sebagai pengelola
jalan tol terkemuka di tanah air.
Walau telah berpengalaman lebih
dari 30 tahun, Jasa Marga tidak
pernah berhenti memperbaiki diri
serta menjadikan Perseroan tumpuan
harapan bagi segenap stakeholder.
Owning close to 80% of all toll road
concessions in Indonesia, Jasa Marga
is by far the leading developer and
operator of toll roads in the country.
Even with more than 30 years of
experience under its belt, Jasa Marga
never ceases to improve itself and to
make the Company a beacon of hope
for all of its stakeholders.
Salah satunya adalah melalui penerapan prinsip-prinsip
transparansi, akuntabilitas, tanggung jawab, kemandirian
serta kewajaran sebagaimana tertuang di dalam asas GCG
(Good Corporate Governance). GCG tersebut kini telah
menjadi pedoman pelaksanaan manajemen Jasa Marga
secara umum, baik dari aspek pengembangan, operasional
maupun dalam melakukan interaksi sosial, khususnya
dengan masyarakat di sekitar daerah operasional, yaitu
melalui kegiatan CSR (Corporate Social Responsibility).
Semangat yang terkandung dalam penerapan CSR itu sendiri
memandang masyarakat sebagai stakeholder penting bagi
kelangsungan operasional perusahaan.
One of which is through the implementation of transparency,
accountability, responsibility, independence and fairness
pursuant to the principles of GCG (Good Corporate
Governance). This GCG principles have become the guideline
on which the Company’s management is based upon,
whether in undertaking development, operations or social
interaction, within the communities in which the Company
operates, through its Corporate Social Responsibility (CSR)
activities. The spirit that is contained in the implementation
of the CSR itself is to regard these communities as key
stakeholders for the sustainability of the Company’s
operations.
2
PT Jasa Marga (Persero) Tbk. Tanggung Jawab Sosial Perusahaan 2008
Komitmen Jasa Marga yang kuat terhadap pelaksanaan
CSR tersebut dapat dilihat mulai dari proses pengambilan
keputusan, penentuan skala prioritas hingga tahap
implementasi serta pemantauan di lapangan. Semuanya
bertumpu pada upaya memberikan yang terbaik kepada
masyarakat secara berkeadilan.
Jasa Marga’s strong commitment towards CSR
implementation can be seen starting from the decision
making process, priority setting, to implementing and
monitoring the program on the ground. All of this is based
on efforts to provide the best for the communities in a just
manner.
Program CSR Jasa Marga dikembangkan dan dilaksanakan
ke arah peningkatan tiga faktor utama yang sangat
mempengaruhi kualitas hidup masyarakat secara umum,
yaitu kesejahteraan, pendidikan, dan kesehatan.
Jasa Marga’s CSR program has been developed and
implemented with the aim of enhancing the three major
factors that determine the quality of life of communities in
general, namely welfare, education and health.
Untuk membantu mengentaskan masyarakat dari
kemiskinan, Jasa Marga berupaya memberdayakan ekonomi
rakyat melalui perluasan kesempatan berusaha dan
kesempatan kerja, dengan menggandeng usaha berskala
mikro dan kecil sebagai Mitra Binaan. Program ini diharapkan
mampu mendorong potensi ekonomi rakyat dalam kerangka
pemerataan pembangunan.
In order alleviate poverty among communities, the
Partnership Program of Jasa Marga seeks to empower grassroot economies through the expansion of both business and
job opportunities, and by engaging micro and small-scale
businesses as Patronage Partners. This program is expected
to boost the potential of grass-root economies within the
framework of equitable development.
Tanggung jawab sosial perusahaan juga diwujudkan dalam
bidang pendidikan, antara lain melalui perbaikan sarana
belajar-mengajar serta bantuan bea-siswa bagi siswa tak
mampu. Sementara itu bidang kesehatan dan perbaikan
lingkungan juga menjadi perhatian utama perusahaan.
Berbagai kegiatan yang dilakukan pada ketiga bidang
tersebut - yaitu pendidikan, kesehatan dan lingkungan diharapkan mampu memberikan sumbangsih Jasa Marga
bagi terwujudnya masyarakat yang cerdas, sehat serta
produktif, sehingga mampu menyejahterakan lingkungannya
maupun keluarganya masing-masing.
The Corporate Social Responsibility of Jasa Marga is
also manifested in the area of education, such as the
renovation of school buildings and facilities, the provision
of scholarships. The areas of healthcare and environmental
conservation also demand the keen attention of the
Company. Various activities that are undertaken in these
three areas - education, healthcare and the environment - are
expected to contribute to the development of communities
that are educated, healthy and productive, and thereby able
to improve their community welfare as well as that of their
respective families.
Kiranya berbagai kegiatan tanggung jawab sosial perusahaan
yang telah dilaksanakan Jasa Marga selama ini dapat menjadi
kebanggaan sekaligus inspirasi bagi kita semua untuk
berbuat lebih baik lagi di masa mendatang.
We hope that the corporate social responsibility that has
been undertaken by Jasa Marga to date can be a source of
pride and inspiration for all of us to look forward to greater
achievements in the years to come.
Jakarta, April 2009
Jakarta, April 2009
Frans S. Sunito
Direktur Utama
President Director/ CEO
3
Kegiatan CSR Sebagai Perwujudan
Perilaku Badan Usaha Modern
CSR Activities Reflecting the Norms of the Modern Corporation
Tolok ukur keberhasilan Jasa Marga sebagai perusahaan
terdepan tidak saja diukur dari keberhasilannya secara
finansial ataupun manajerial dalam membangun dan
mengelola jalan tol. Tetapi keberhasilan itu juga dilihat dari
bagaimana Jasa Marga melaksanakan program-program CSR
sebagai bentuk tanggung jawab sosial perusahaan. Karena
CSR merupakan salah satu bagian dari penerapan GCG yang
memandang masyarakat sebagai stakeholder penting bagi
keberlanjutan operasional perusahaan dalam jangka panjang,
maka keberadaan masyarakat di lingkungan sekitar jalan tol
tidak luput dari perhatian Jasa Marga.
Jasa Marga’s success as a pioneering company is not merely
measured from its financial achievements, nor of its capability
to build and operate toll roads. This success is also viewed
from the perspectives of how Jasa Marga undertakes
programs that are part of its corporate social responsibility
(CSR). Since CSR is part of the implementation of GCG that
considers communities as key stakeholders that contribute
to the sustainability of Jasa Marga’s operations over the long
term, the well-being of those communities in the vicinity
of Jasa Marga’s toll roads has not been overlooked by the
Company.
Kepedulian Jasa Marga terhadap masyarakat dan
lingkungannya diwujudkan dalam berbagai kegiatan antara
lain program kemitraan, bantuan pendidikan, kesehatan dan
kegiatan sosial lainnya serta program-program yang berkaitan
dengan peningkatan kualitas hidup.
Jasa Marga’s concern for the community and environment is
manifested through several partnership program, healthcare
and other social activities as well as programs that are
associated with improvements in the quality of life.
Program Kemitraan (PK) merupakan program penyaluran
pinjaman lunak kepada pelaku usaha mikro/koperasi dengan
mengutamakan aspek permodalan dan investasi usaha.
Syarat untuk mendapatkan pinjaman sangat mudah. Selain
memiliki usaha yang berprospek cerah, Mitra Binaan harus
memiliki kesungguhan dalam berbisnis serta itikad baik yang
terwujud dalam pengembalian pinjaman.
The Patronage Partnership (PP) program provides soft
loans to small and medium-sized enterprises (SMEs) or
cooperatives, focusing on the aspect of capitalization and
business investment. The criteria to obtain the loans are
simple. In addition to having a prospective business, the
Patronage Partner should be committed to the business and
be able to show goodwill in the repayment of the loans.
Tujuan pelaksanaan PK ini adalah agar Mitra Binaan tidak
sekedar mampu bertahan hidup, melainkan lebih daripada
itu, mampu mengembangkan diri hingga dapat memberi
manfaat bagi masyarakat sekitarnya. Daya gerak ekonomi
kerakyatan di sekitar wilayah operasional perusahaan
menjadi meningkat dan pada akhirnya derajat kesejahteraan
masyarakat pun diharapkan semakin membaik.
The aim of the PP program is not only to help the survivability
of the Patronage Partner’s business, but more importantly,
also develop the business in that it could benefit local
communities as well. These programs seek to turn the
wheels of local economies, which in turn can be expected to
improve the social welfare and prosperity of the people in the
communities in which Jasa Marga operates.
Program Bina Lingkungan (BL) merupakan kegiatan
penyaluran bantuan yang sifatnya amal demi peningkatan
taraf hidup sosial kemasyarakatan dalam bidang pendidikan,
kesehatan, keagamaan, lingkungan hidup dan perbaikan
fasilitas umum di sekitar jalan tol. Bantuan pendidikan
diwujudkan lewat perbaikan sarana fisik gedung sekolah
beserta peralatan dan meja kursinya, maupun pemberian
beasiswa. Pada tahun 2002 Jasa Marga membuka Program
Pendidikan Diploma D4 di bidang Pengoperasian Jalan Tol
guna menghasilkan lulusan siap pakai dalam mendukung
perkembangan industri jalan tol secara nasional.
The Community Development program provides aids and
funding activities that are philanthropic in nature for the
cause of improving social welfare through education,
healthcare, religious affairs, environment, and public
facilities in surrounding toll road areas. Education aids are
provided through the renovation of the school facilities
and equipment, as well as the provision of scholarships. In
2002, Jasa Marga inaugurated the four-year Diploma D4
education program in the field Toll Road Operations that has
since produced graduates who are trained to support the
development of the national toll road industry.
Bantuan bidang kesehatan dilaksanakan dalam bentuk
layanan pengobatan secara cuma-cuma, termasuk juga
pengasapan nyamuk demam berdarah, renovasi puskemas,
Healthcare aids are carried out through medical checks that
are provided free-of-charge, including the provision of free
medicines, as well as eradication of dengue-fever carrying
4
pelaksanaan kegiatan donor darah, sunatan massal,
serta operasi bibir sumbing dan katarak. Untuk kegiatan
keagamaan, Jasa Marga menyalurkan hewan kurban dan
mendanai peringatan hari-hari besar keagamaan.
mosquitoes, blood donor, mass circumcision, and surgeries
on eye cataracts and lip deformities. In religious affairs, Jasa
Marga donates sacrificial cows and lambs and helps fund
religious commemorations.
Untuk menjaga kelestarian lingkungan hidup dan kondisi
sosial masyarakat di sekitar jalan tol, Jasa Marga telah
memperhitungkan dengan cermat dampak lingkungan
melalui amdal (analisis mengenai dampak lingkungan) dengan
melibatkan institusi yang kredibel. Agar lingkungan tetap hijau,
Jasa Marga melakukan penanaman pohon yang dapat menyerap
polusi di berbagai tempat, terutama di lingkungan jalan tol.
Untuk perbaikan fasilitas umum, Jasa Marga melakukan
perbaikan jalan di seputar jalan tol, perbaikan jembatan, goronggorong, jalan desa, sarana olahraga dan lain sebagainya.
To help conserve the environment and social conditions of
the communities in the surrounding areas of Jasa Marga toll
roads, Jasa Marga has carried out extensive analyses on the
environmental impact of toll roads, commissioned by credible
institutions. To preserve a green environment, Jasa Marga
undertakes a tree planting program that can absorb carbon
dioxide within the surrounding areas of toll roads. Whereas
in the case of public facilities, Jasa Marga carries out repair
and construction works on nearby public roads, bridges,
drainages, village roads, sports facilities and others.
Selain itu, Jasa Marga memberi bantuan kepada masyarakat
yang tertimpa musibah dan bencana alam dengan
diterjunkannya tim relawan ke daerah-daerah bencana. Tim
relawan ini telah melaksanakan tugas ke Aceh dan Nias
sehubungan dengan bencana tsunami, serta ke Yogyakarta
dan Pangandaran saat terjadi gempa bumi dan gelombang
pasang. Di tempat-tempat bencana itu, selain membantu
merenovasi rumah ataupun gedung sekolah yang rusak, tim
relawan juga membantu mendirikan dapur umum, memberi
bantuan makanan, obat-obatan serta dana rehabilitasi.
In addition, Jasa Marga provided humanitarian aids for those
affected by natural disasters by dispatching volunteers to
disaster-stricken areas. Jasa Marga volunteers were present
in Aceh and Nias on the occasion of the tsunami disaster,
and in Yogyakarta and Pangandaran immediately following
the earthquake and high tide disasters. In those stricken
areas, Jasa Marga volunteers helped reconstruct homes and
schools, organized emergency kitchen, and distributed foods,
medicines as well as rehabilitation funds.
Sebagai BUMN, Jasa Marga juga turut mendukung
pelaksanaan program sosial BUMN Peduli bersama dengan
BUMN lainnya.
As a state-owned enterprise, Jasa Marga also participates in
the implementation of the social program, SOE Care, along
with other SOEs.
Bagi Jasa Marga, pelaksanaan CSR ini bukan semata-mata
sebagai pemenuhan kewajiban sebagai BUMN, melainkan
juga merupakan salah satu inisiatif penting dalam menunjang
keberhasilan operasional secara jangka panjang. Selain itu,
CSR ini juga merupakan penegasan komitmen Jasa Marga
untuk berkembang bersama masyarakat dan lingkungan di
sekitarnya.
For Jasa Marga, the implementation of CSR is not merely
to meet its obligation as an SOE, but also represents a key
initiative to support the operational success in the long term.
In addition, the CSR program also constitutes a reaffirmation
of the commitments of Jasa Marga to grow together
alongside its communities and environment.
5
Satu Cita Menggapai Tujuan Bersama Mitra
Program Kemitraan Jasa Marga
Achieving the Goals of Jasa Marga Partnership Program
Program Kemitraan Jasa Marga diimplementasikan ke dalam
The Jasa Marga Partnership Program is implemented in two
dua bentuk, yakni (i) dalam bentuk bantuan pinjaman usaha,
forms, namely (i) assistance in the form of business loans,
dan (ii) dalam bentuk hibah. Bantuan pinjaman ini ditujukan
and (ii) assistance in the form of grants. Loan assistance to
kepada usaha mikro dan Mitra Binaan lainnya agar mereka
small businesses and those in the partnership programs are
terbantu dari segi permodalan dan investasi dalam upaya
given out to help them in their capitalization and investment
meningkatkan kinerja dan skala usaha. Pengguliran dana
so that they can improve the scale and performance of
ini diharapkan mampu memberi dampak bagi perluasan
their businesses. These fund inflows are expected to help
kesempatan usaha serta penciptaan lapangan kerja bagi
them expand their business opportunities and create job
masyarakat di lingkungannya.
opportunities for the local community.
Oleh sebab itu, tujuan akhir program tersebut diarahkan
As such, the ultimate goal of this program is not merely to
untuk mendorong pertumbuhan ekonomi masyarakat secara
develop the businesses of those that are in the Jasa Marga
lebih luas, dan tidak semata untuk pengembangan usaha
partnership program, but also directed to encourage growth
Mitra Binaan Jasa Marga itu sendiri. Dari situlah keberhasilan
of the broader economy. This is where Jasa Marga’s success
pembinaan Jasa Marga dapat diukur, yaitu bagaimana Mitra
can be measured, specifically in the ability of the Patronage
Binaan tersebut mampu memberikan manfaat sebesar-
Partners to provide benefits to themselves as well as for the
besarnya bagi dirinya maupun masyarakat di lingkungannya.
broader communities.
Dana pelaksanaan Program Kemitraan berasal dari laba
Funding for the implementation of the Partnership Program
bersih Perseroan, yang disisihkan sebesar maksimal
comes from the Company’s net profit, of which a maximum
2% untuk pendanaan program kemitraan tersebut.
of 2% is set aside for the program. In addition to financial
Selain menyalurkan bantuan dalam bentuk uang, Jasa
support, Jasa Marga also provides consultative support to
Marga menyelenggarakan program pendampingan yang
further accelerate the performance and productivity of the
bertujuan untuk meningkatkan akselerasi kinerja dan
SME. These programs are provided in the form of grants,
produktifitas UKM. Program ini diberikan secara hibah,
meaning that they are fully facilitated by Jasa Marga. This
artinya difasilitasi sepenuhnya oleh Jasa Marga. Program
program includes providing education and training in small
ini mencakup penyelenggaraan pendidikan dan latihan
business management, and engaging the Patronage Partners
di bidang manajemen usaha kecil, serta melibatkan Mitra
in various promotional and exhibition events both at home
Binaan dalam ajang pameran dan promosi di dalam dan
and abroad. Through the training programs, Partners are
luar negeri. Melalui diklat ini, diharapkan UKM memperoleh
expected to gain insight and knowledge in modern business
pengetahuan dan inspirasi tentang pengelolaan usaha secara
practices. The events that they participated in include among
modern. Event-event yang mereka ikut antara lain adalah
other the Jakarta Expo, Inacraf., Introduction of Regional
Jakarta Expo, Inacraft, Gelar Produk Daerah dan Pekan Raya
Products at Pekan Raya Jakarta (PRJ) and various trade fairs
Jakarta (PRJ) dan Pameran diberbagai tempat di tanah air
throughout the country.
lainnya.
Guna meningkatkan kualitas dan implementasi di lapangan,
In order to improve the quality and implementation in
setiap tahun Unit Program Kemitraan semua cabang ruas
the field, each year the working unit responsible for the
jalan tol Jasa Marga mengadakan Rapat Koordinasi agar
Partnership Program in all toll road branches of Jasa Marga
diperoleh rekomendasi-rekomendasi berguna bagi tindak
held Coordination Meetings in order to obtain useful follow
lanjut pelaksanaan Program Kemitraan di masa mendatang.
up recommendations in implementing the program in the
Selama tahun 2008, total dana yang telah direalisasikan
future. During 2008, total realized funds for the Partnership
untuk Program Kemitraan ini adalah Rp16,972 miliar. Berikut
Program amounted to Rp16.972 billion. The following
ini adalah kisah sukses beberapa Mitra Binaan Jasa Marga.
feature stories describe the successes of some of the
Patronage Partners of Jasa Marga.
6
Home Industri Obat Herbal di Medan
Herbal Medicine Home Industry in Medan
Dari sebuah profesi, kini berlanjut menjadi wira usaha
From a profession, it now continues to become a home
home industry. Begitulah jenis usaha obat-obatan herbal
industry business. Those are the types of herbal medicines
yang diusung oleh Bapak dan Ibu Samran dengan nama CV
that are offered by Mr. and Mrs. Samran, in the name of CV
Ratulangi. Rumah mereka yang sekaligus dijadikan tempat
Ratulangi. Their home which doubles as their production
produksi terletak di sebuah komplek perumahan yang besar
house is located in a large and beautiful housing complex in
dan asri di Kecamatan Medan Johor, Medan. Banyak sudah
the District of Johor, Medan. They have manufactured many
jenis obat-obatan herbal yang mereka produksi, mulai dari
types of herbal medicines, ranging from general medicine
yang umum seperti obat batuk, flu, maag, penambah nafsu
such as cough, flu, ulcer, appetite enhancer and increasing
makan, penambah kekebalan tubuh anak hingga obat untuk
children’s immune system to medications to treat kidney
mengobati penyakit ginjal.
diseases.
Walaupun obat herbal, semuanya dikemas dengan kemasan
Although it is herbal medicine, it is all packed in modern
layaknya obat modern. Khasiatnya tidak diragukan lagi
packaging, just like those “modern” medicines. Their
dan dapat dipertanggungjawabkan tidak memiliki efek
medicinal properties are beyond a doubt and without any
sampingan, berkat latar belakang pendidikan sarjana farmasi
side effects. This is due to their pharmaceutical education
yang mereka peroleh dari Universitas Sumatera Utara (USU).
they received from North Sumatra University (USU). Mr.
Hingga kini Pak Samran masih berprofesi sebagai dosen
Samran is still a lecturer at the University of North Sumatra
di Universitas Sumatera Utara (USU), sementara sang isteri
(USU), while his wife retired from being a pharmacist to
meninggalkan profesi sebagai apoteker untuk mengawasi
oversee the day-to-day business.
kegiatan usaha sehari-hari.
Di kala mereka sedang merintis usaha itulah Jasa Marga hadir
It is when they were at their infancy stage of this business
memberikan bantuan yang benar-benar dirasakan mampu
that Jasa Marga began to provide assistance that really
meningkatkan kinerja usaha secara signifikan. “Sebagian
enabled them to significantly improve their business
dari bantuan tersebut dipergunakan untuk membeli mesin
performance. “Some of the aid is used to buy manual
pengemas obat manual, yang lain untuk mendukung biaya
packaging machine, some to support the cost of marketing
pemasaran, lainnya untuk membeli bahan baku tumbuh-
and others to buy new raw materials,” said Mrs. Samran.
tumbuhan,“ ujar Bu Samran. Jasa Marga pula yang membawa
Jasa Marga also introduced their products to various
produk mereka ke berbagai pameran. Berkat bantuan
exhibitions. With the help of the loan, production capacity
pinjaman tersebut kapasitas produksi semakin meningkat dan
increased and the scope of sales expanded outside of North
7
cakupan penjualannya melebar hingga ke luar Sumatera Utara.
Sumatra. Now in almost all drug stores and pharmacies,
Kini hampir di semua toko obat dan apotik, orang dapat
people can get their herbal medicines easily.
memperoleh obat herbal mereka dengan mudah.
Kedua pasangan ini sempat jatuh bangun dalam
Mr and Mrs Samran had their ups and downs in developing
mengembangkan jaringan pemasarannya. Usaha yang
their marketing network. Initially, only local midwives
mereka rintis awalnya dilakukan secara gerilya dengan
were their marketing target but now their herbal medicine
mendekati para bidan. Kini, bukan saja bidan yang
products are sold officially in apothecary of RSUD Pringadi
merekomendasikan obat herbal mereka, tetapi bahkan
(Hospital) in Medan. The production capacity averages 5,000
produk mereka dijual secara resmi di apotik RSUD Pringadi
bottles per week. They do not need to bother about “door
Medan. Kapasitas produksi per produk rata-rata 5.000 botol
to door” sales because the sales agents are always ready to
per minggu. Mereka tak perlu lagi bersusah payah secara
spread their products to Aceh and West Sumatra.
“door to door” dalam memasarkan, karena para agen
penjual selalu siap menyebarkan produk mereka hingga ke
Aceh dan Sumatera Barat.
Sejumlah karyawan yang dipekerjakan pada usaha ini
A number of employees employed in this business come
semuanya berasal dari lingkungan sekitar rumah tinggal.
from the neighbourhood. This proves the important role
Hal ini membuktikan peran Mitra Binaan Jasa Marga
of Jasa Marga in helping to improve the local community.
membantu meningkatkan taraf hidup masyarakat sekitar.
With the business getting bigger, Mr. and Mrs. Samran is
Dengan semakin besarnya skala usaha, kini Bapak dan Ibu
currently making preparations to jump to the next stage,
Samran sedang dalam persiapan untuk melompat ke tahap
that is business of a national scale. Many different parties
selanjutnya yaitu menjadi pengusaha berskala nasional.
and financial institutions have tried to “woo” them. Even
Banyak sudah berbagai pihak/ institusi keuangan yang
one of the government’s biggest bank was offering loans
berusaha “ meminang” mereka. Bahkan sebuah bank
worth Rp300 million. However, because of their belief in
pemerintah terbesar menawarkan kredit senilai Rp300 juta.
the principle of prudence, they did not accept any of these
Namun oleh karena prinsip kehati-hatian tetap mereka
advances until they feel solid and strong enough to take the
kedepankan, mereka urung menerimanya, sampai mereka
next big step.
merasa mantap dalam mengayunkan langkah ke depan.
Untuk kesekian kalinya mereka telah menerima kredit dari
Mrs Samran, in closing the discussion acknowledged that
Jasa Marga. Mereka mengakui, untuk melangkah ke arah
for the umpteenth time they had received credit from Jasa
selanjutnya butuh modal yang tak sedikit. Mereka berharap
Marga and that for the next step forward, bigger capital
dapat kembali dibantu, karena Jasa Marga juga memberikan
is required. Hopefully Jasa Marga will assist them again
bimbingan dan perhatian, tidak sekedar pinjaman uang saja,
because Jasa Marga not only provides financial assistance
demikian ungkap Bu Samran menutup pembicaraan.
but also continues to provide guidance and attention.
Usaha Gerabah Abdul Malik Sembiring di
Tanjung Morawa, Deli Serdang
Pottery (Gerabah) Business of Abdul Malik
Sembiring in Tanjung Morawa, Deli Serdang
Usaha gerabah milik Abdul Malik Sembiring dengan nama
The Gerabah Business owned by Abdul Malik Sembiring
Karya Cipta Lestari terletak di sebelah selatan kota Medan,
called Cipta Lestari is located on Jl. Wonosari Tanjung
tepatnya di Jl. Wonosari Tanjung Morawa. Di dalamnya
Morawa in the southern city of Medan. There one can
tampak ada bangunan sederhana berbentuk huruf U yang
find a simple U-shaped building, divided into sections for
terbagi ke dalam sekat-sekat untuk ruang pamer, ruang
the showroom, production and kiln. The old, the young,
8
produksi dan tempat pembakaran. Tua, muda, anak-anak
adults and children take part in the production process.
dan dewasa turut ambil bagian dalam proses produksi.
However, not all are permanent employees of Mr. Abdul
Namun tidak semuanya merupakan karyawan tetap Bapak
Malik Sembiring. “Some are previous employees who have
Abdul Malik Sembiring. “Sebagian merupakan karyawan
advanced and made their own pottery at home and they
lepas yang sudah mahir dan membuat gerabah sendiri di
will bring it here to be burned,” he said. Most potteries
rumah mereka masing-masing dan dibawa ke sini untuk
are manufactured to meet the needs of housing and office
dibakar,” ujarnya. Sebagian besar gerabahnya diproduksi
aesthetics, and the rest for culinary needs.
untuk memenuhi kebutuhan estetika perumahan maupun
kantor, sisanya baru untuk keperluan masak-memasak.
Karyawan yang sebagian besar berasal dari tetangga
Employees who mostly come from the surrounding
sekitarnya ini merupakan binaan Pak Abdul Malik sendiri.
neighbourhood, are partners of Mr. Abdul Malik himself.
Dengan demikian, orang yang telah merasakan bantuan Jasa
Thus, people who have experienced the support of Jasa
Marga ini kini juga membantu masyarakat di sekelilingnya.
Marga are now also helping the people around them.
Beliau sendiri sudah merintis usaha sejak sekitar dua
Mr. Abdul has been in the business twenty years ago.
puluh tahun yang lalu. Awalnya sebuah usaha keluarga
Originally it was a family business located in another place,
yang berlokasi di tempat lain, kemudian dilanjutkan dan
then it was resumed and developed by Mr. Abdul Malik
dikembangkan sendiri oleh Pak Abdul Malik di tanah milik
himself using his own land of about 1.5 hectares.
sendiri seluas kurang lebih 1,5 hektar ini.
Pak Abdul mengakui bahwa titik balik usahanya diawali
Mr. Abdul admitted that the turning point behind the
tatkala ia memperoleh kredit dari Jasa Marga. Pada awalnya
business was when he obtained a loan from Jasa Marga. At
jumlahnya tidak banyak, hanya sekitar Rp5 juta sepuluh
the beginning, ten years ago, it was not large, only about
tahun lalu. Namun bantuan sebesar itu sudah cukup untuk
Rp5 million. Nevertheless, that loan was enough to increase
meningkatkan kapasitas produksi yang dirasakan semakin
the production capacity to meet the increasing demands.
lama semakin tidak memadai menyusul permintaan pasokan
Now the business is fast growing. The loan has also
barang yang makin meningkat. Kini usahanya sudah semakin
increased to Rp15 million. The products have also spread to
berkembang. Nilai pinjamannya pun telah naik menjadi
the island of Java and Malaysia.
Rp15 juta. Produknya sudah merambah ke hingga ke Pulau
Jawa dan Malaysia.
9
Dengan harga berkisar antara Rp5.000 hingga Rp1,5 juta
With prices ranging between Rp5,000 to Rp1.5 million
untuk gerabah paling besar, produknya relatif sangat
for the largest pottery, the products are relatively very
kompetitif dari segi harga. Pesaingnya hampir tak ada,
competitive in terms of price. There are almost no
karena memang hampir tak ada orang yang menjalankan
competitors, because there are not many others who run
usaha seperti ini di Tanjung Morawa. Pak Abdul berani
a business like this in Tanjung Morawa. Mr. Abdul can
menjamin produknya lebih murah dan lebih kuat ketimbang
guarantee that the product is cheaper and more sturdy
gerabah yang di Jawa. “Di Jawa, lama pembakaran hanya 3
compared to those potteries in Java. “In Java, burning the
jam sementara di sini 6 hingga 9 jam,” jelasnya.
pottery is only 3 hours while here it takes 6 to 9 hours,” he
explained.
Ada hasrat terbersit dalam diri Pak Abdul untuk memperluas
Mr. Abdul has hidden ambitions to expand the business
usahanya lagi. Untuk itu ia berharap Jasa Marga dapat
further. For that reason, he hopes that Jasa Marga can
mengucurkan pinjaman yang jumlahnya lebih besar lagi.
increase the loan. “As we already have close relationship”
“Sudah terlanjur terjalin erat,” begitu penuturan Pak Abdul
those are Mr. Abdul’s words to the questions why he does
menjawab pertanyaan mengapa tidak mengharapkan
not expect help from other institutions.
bantuan institusi lain.
Usaha Dodol Durian di Desa Bengkel
Durian Dodol Business in Bengkel Village
Sebuah usaha pembuatan dodol dilakukan oleh pasangan
A dodol business carried out by the husband and wife
suami-isteri Eriyadi di desa Bengkel, sebuah desa yang
team of Mr. and Mrs. Eriyadi in Bengkel, a village in
menjadi sentra industri pembuatan dodol di Sumatera Utara.
North Sumatra that has become a center for the dodol
Pemilik toko Anugerah yang berlokasi di pinggir jalan Lintas
confectionary industry. The owners of the Anugerah Store
Sumatera ini merasa bersyukur bahwa usahanya telah maju
that is located on the side of the main trans Sumatra
oleh karena rejeki dari Allah. Karena pertemuannya dengan
road-lane feel fortunate and grateful that their business
Jasa Marga terjadi secara tak terencana saat ia membuka
has progressed by the grace of God. They met with Jasa
toko hingga larut malam. Dari pertemuan itulah mereka
Marga unexpectedly in their store late one night. From that
memperoleh penawaran pinjaman awal sejumlah Rp5 juta
meeting, they were offered an initial loan of Rp5 million
sebagai bagian dari Program Kemitraan di tahun 1996.
as part of the Partnership Program in 1996. Since receiving
Sejak menerima bantuan tersebut, lambat laun usahanya
the loan, their business has grown steadily, acquiring more
berkembang, pelanggannya semakin banyak hingga mampu
customers and enabling them to renovate their kiosk and
merenovasi kiosnya bahkan membeli kios di sebelahnya.
even acquired the kiosk next to theirs.
Omsetnya makin membesar sehingga pasangan ini mampu
Business turnover increased so much that they were able to
melunasi pinjaman dan memperoleh pinjaman baru senilai
pay off the loan and obtained new loans of Rp10 million,
Rp10 juta, dan terakhir Rp20 juta. Pendapatannya makin
and most recently for Rp20 million. Incomes soared when
memuncak saat mendekati Lebaran, terlihat dari jumlah
the month of Ramadhan approaches. It can be seen from
dodol yang telah diproduksi dengan enam kuali, masing-
the number of dodols that was produced in six large frying
masing kuali seberat 16 kg. Dalam seharinya, pembelian
pans, weighing16 kg each. On any given day, the business
bahan dasar gula merah bisa mencapai Rp30 juta dan bahan
could spend up to Rp30 million on the basic ingredient of
baku kelapa senilai Rp8 juta. Pada saat-saat seperti inilah
brown sugar, and around Rp8 million on coconut as another
Toko Anugerah mulai mengerahkan tenaga-tenaga baru
raw material. It is at times like these that Anugerah Store
dari sekitar lingkungan kiosnya untuk membantu proses
begins to recruit workers from around the kiosk to help
produksi. Dengan demikian mereka telah turut membantu
with production. In this way, the couple have participated in
meningkatkan kesejahteraan masyarakat sekitar.
helping to improve the welfare of the local community.
10
Begitu banyaknya pelanggan yang datang dari Malaysia,
Even with an increasing number of customers that come
Kalimantan hingga Jawa tidak membuatnya kehilangan
as far away from Malaysia, Kalimantan and Java, the heavy
kendali atas mutu, melainkan malah mendorongnya untuk
load of work does not make them lose control over quality,
semakin ketat menjaganya. Kejujuran dan kendali mutu
but instead edged them on to improve their product quality.
menjadi ciri khas mereka dalam berproduksi. Kenyataan
Honesty and quality control are the main characteristics in
bahwa dodol mereka diolah tanpa menggunakan bahan
the production. The fact their dodol are processed without
pengawet dan hanya dapat bertahan selama 7 hari, bukan
using any preservatives and have a life shelf of only 7 days,
3 bulan, tetap dikomunikasikan. Alhasil jumlah pelanggan
and not 3 months, is communicated clearly to customers.
yang mengulangi pembelian semakin banyak. Hal itu mereka
This honesty appeals to customers who in tun brought more
syukuri dengan cara membayar kembali pinjaman secara
customers to the store. With business doing so good, they
tepat waktu, bahkan sebelum jatuh tempo untuk pinjaman
were able to repay the Rp20 million loan ahead of schedule.
yang senilai Rp20 juta. Dan saat produksi mencapai titik
And when production reaches its peak, they are not
puncak, mereka tak segan-segan berbagi rejeki dengan
reluctant to share their good fortune by recruiting workers
merekrut tenaga-tenaga di sekitarnya.
from the surrounding areas.
Meskipun demikian, dalam menjalankan usaha sehari-hari
Furthermore, in running the day-to-day business they have
Toko Anugerah tidak pernah ngoyo atau memaksakan diri.
chosen not to get ahead of themselves. In that respect, they
Mereka menolak tawaran mampir dari para pengemudi bus
have declived offers from bus drivers to drop off tourists at
wisata dengan imbalan tertentu dan cenderung memilih
their kiosk in return for commissions, and instead prefer to
pelanggan yang datang secara alamiah ke tokonya. “Rejeki
welcome walk-in customers of their own will. “Our fortune
dari Allah” demikian semboyan mereka. Alhasil hingga
comes from Allah,” they explained. To this day, their store
kini mereka selalu kebanjiran pelanggan, dan mereka pun
is always swamped by happy customers, and they hope to
berharap kebersamaan dengan Jasa Marga dapat terus
maintain their relationships with Jasa Marga for as long as
dipertahankan selama mungkin.
possible.
11
Budi Daya Ikan Hias di Lubuk Pakam
Ornamental Fish Farming in Lubuk Pakam
Bapak dan Ibu Ramlan membuka usaha budi daya ikan hias
Mr. and Mrs. Ramlan opened an ornamental fish farming
di daerah yang menjadi sentra usaha ini di Sumatera Utara.
business, in an area that is the center of this business in
Keuletan dan kesungguhan telah membawa dari pelaku
North Sumatra. Their determination and perseverance have
usaha kecil menjadi salah satu bandar pemasok ikan hias
brought them from being a small business owner to one of
terbesar di daerah Lubuk Pakam. Terkesan akan keuletan
the largest ornamental fish suppliers in Lubuk Pakam. These
dan kesungguhannya, Jasa Marga memberikan beberapa
qualities have impressed Jasa Marga and led them to provide
kali pinjaman hingga pinjaman terakhir senilai Rp40 juta.
several loans, the last one of which amounted to Rp40
Kesemua pinjaman ini dilunasi secara tepat waktu.
million. All these loans were repaid on time.
Profesi awal Pak Ramlan adalah pekerja bangunan,
Mr. Ramlan began as a construction worker, while Mrs.
sedangkan Ibu Ramlam seorang ibu rumah tangga.
Ramly is a housewife. Their introduction to ornamental fish
Perkenalan mereka dengan ikan hias mulanya hanyalah
started as a hobby, and with ample efforts grew to become a
sebagai hobi semata yang kemudian diupayakan dapat
major source of earnings . Starting up with two ponds and a
menjadi penghasilan utama. Bermodalkan dua kolam dan
drum, the couple bought their first ornamental fish in 1986
satu drum, mereka mulai membeli ikan hiasnya hanya
at a cost of only Rp2,000. Although they were initially faced
bermodalkan Rp2.000 di tahun 1986. Walaupun banyak
with many challenges and oppositions, they persevered until
tantangan dan tentangan, mereka tetap tekun hingga
they were able to manage and worked a one-hectare pond
mampu mengusahakan kolam seluas satu hektar dan ingin
with plans to expand the business further. It was at this time
mengembangkan lebih luas lagi. Pada saat inilah Jasa Marga
that Jasa Marga came in and was able to give soft loans with
hadir memberikan pinjaman dengan bunga lunak yang
low interest rates that they had sought for all this time.
selama ini ia cari-cari.
Sejak itu laju pertumbuhan bisnisnya tak tertahankan lagi.
Since then the business grew rapidly. Today, they own pond
Kini mereka memiliki kolam induk untuk produksi seluas
for production with an area of approximately 1.5 hectares
kurang lebih 1,5 hektar, belum termasuk kolam pada
and also ponds to other places of roughly the same size in
cabang-cabang usaha di tempat lain dengan luas yang
other branches of the business. Success is not separated
hampir sama. Kesuksesannya tak lepas dari kemampuannya
from their ability to build relationships with other farmers in
membina relasi dengan petani-petani ikan di sekitar
the vicinity of their fish ponds. They are not reluctant to give
kolamnya. Tak segan-segan mereka memberi saran dan
advice and to counsel novice farmers. In addition, many are
12
nasihat kepada para petani pemula. Selebihnya banyak pula
given a lot of fish fries and hatchlings to raise in their own
yang diberi bibit ikan untuk dibesarkan di kolam masing-
ponds. After the fish will have grown to an agreed size, the
masing. Setelah ikan membesar dengan ukuran yang
Ramlans would buy them at a reasonable price. They always
disepakati, mereka membelinya dengan harga yang pantas.
try their best not to disappoint anyone.
Mereka senantiasa berusaha tidak mengecewakan semua
pihak.
Mungkin karena itu, mereka merasa tidak pernah mengalami
Maybe because of that, they find it easy to market their
kesulitan dalam memasarkan ikan-ikan hiasnya. Hampir
products while making more friends in the course of their
tiap pagi para pedagang dari penjuru Sumatera, bahkan
business Almost every morning, traders from across Sumatra,
ada yang dari Bukittinggi berkunjung untuk kulakan ikan.
and as far away from Bukittinggi would come to buy the fish
Ikan-ikannya dijual mulai dari harga Rp250 hingga Rp25.000
wholesale. The fish are sold from Rp250 to Rp25,000 per
per ekor. Setiap hari Senin dan Kamis Pak Ramlan pergi ke
fish. Every Monday and Thursday Pak Ramlan goes to Medan
Medan untuk mengirimkan pesanan para pelanggannya.
to deliver the customer’s orders. Indeed, sometimes there are
Memang ada kalanya ia menemui pelanggan yang enggan
customers who are unreliable and do not want to pay, but
membayar, namun hal itu dianggapnya bukan sebagai
he regards this as a small obstacle. The only obstacle that he
kendala yang besar. Kendala satu-satunya yang selama
continually faces is in production, especially in connection
ini harus ia hadapi adalah kendala produksi yang selalu
with a certain kind of fish feed that is not readily available in
terbentur pada pakan ikan jenis tertentu yang tak mudah
the local market.
diperoleh di pasaran.
Peran Jasa Marga dalam membesarkan usahanya diakui
The couple fully acknowledges Jasa Marga’s role in helping
oleh pasangan suami-isteri ini. Kini mereka merasa
them raise their business. They now feel ready to accelerate
sudah saatnya untuk berlari kencang dalam menjalankan
the growth of their business even faster. They are hoping
roda bisnisnya. Oleh karenanya mereka berharap dapat
that they may get new loans from Jasa Marga, which will
kembali memperoleh pinjaman dari Jasa Marga, yang
be used to acquire a van for operations and also expand the
akan digunakan untuk membeli kendaraan operasional
size of their ponds in the branch units. “If possible, a loan of
serta memperluas kolam di usaha cabang. “Kalau boleh
more than Rp40 million,” Mr. Ramlan said, hopefully.
dengan nominal di atas Rp40 juta”, ujar Pak Ramlan sambil
berharap.
Usaha Kaos Kaki yang Berhasil di Ungaran
A Successful Sock Business in Ungaran
Di kota Ungaran, Semarang, Bapak Ambo Umar Said merintis
In the town of Ungaran, Semarang, Pak Ambo Umar
industri rumah tangga yang memproduksi kaos kaki. Usaha
started a home industry in producing socks. The business
itu dijalankannya di pekarangan rumahnya yang disulap
is run in the back-yard of his home that doubles as a place
menjadi tempat produksi sekaligus ruang pamer dan penjualan
of production, sales as well as showroom. In carrying out
produknya. Dalam menjalankan kegiatannya terutama yang
these activities, especially concerning the sale, Pak Ambo,
menyangkut penjualan, pria asal Sumatera ini dibantu oleh
who is from Sumatra, is assisted by his relatives as well as
sanak saudaranya serta beberapa karyawati yang berasal dari
several lady workers from around the neighbourhood. His
seputar lingkungan rumahnya. Sementara ia lebih berkutat
own role is more on dealing with production and business
dalam masalah produksi dan pemasaran usahanya.
development side.
Mesin-mesin yang dipergunakan sebagai alat produksi
The machinery that is used for production is a simple
adalah mesin rajut sederhana yang berukuran tak lebih besar
knitting machine no bigger than a copying machine.
dari mesin fotokopi. Namun berkat kreatifitas dan hobinya
Thanks to his creativity and hobby to take machines apart,
13
mengutak-atik mesin, alat-alat produksi itu bekerja lebih
even though these production machines work at their
maksimal namun lebih hemat listrik hingga 50%nya. “Kalau
maximum, they only use 50% of the electricity. “If we can
bisa hemat, kenapa harus boros?” demikian prinsipnya.
save, why should we splurge?” That is his principle. His skills
Ketrampilan mengutak-atik mesin juga ditularkannya pada
in handling the machinery is also passed down to some
sebagian karyawan yang awalnya sangat awam tentang
employees who themselves are new to this. Thus, whenever
mesin. Sehingga saat terjadi ganguan mesin, mereka dapat
they have problems with their machines, they can repair the
memperbaikinya sendiri.
machines by themselves.
Semangat efisensinya juga nampak dari pemilihan bahan baku.
The efficiency awareness can also be seen from the selection
Dia cenderung mengambil benang sisa produksi pabrik-pabrik
of raw materials. He likes to use left-over yarns from textile
tekstil di Bandung. Alhasil, produknya dijual dengan harga
factories in Bandung. Consequently, the products are sold at
yang sangat kompetitif. Pada tampilan depan ruang pamernya
very competitive prices. In the front display room there sits a
ada kaos kaki anak seharga Rp1.000 sepasang. Namun
pair of children’s socks priced at Rp1.000. In terms of quality,
untuk kualitas, produknya berani diadu dengan merek-merek
the products can compete with famous brands. On one
terkenal. Suatu saat ada seorang bintang sinetron TV yang
occasion, a television soap-opera star doubted the quality of
meragukan kualitas produknya. Pak Ambo mempersilakannya
his socks. Mr. Ambo allowed her to have a trial use. A few
menguji coba. Selang beberapa hari kemudian sang artis
days later the actress came back to buy up most of the socks
datang kembali untuk memborong sebagian besar kaos
as presents and souvenirs.
kakinya.
Diawali dengan pinjaman sebesar Rp5 juta pada tahun 1996,
Starting from a loan of Rp5 million in 1996, now the
kini cabang-cabang penjualan kaos kaki Pak Ambo sudah
branches selling Mr. Ambo socks are spread out in various
tersebar di berbagai tempat di Semarang. Ada yang terletak di
places in Semarang. There are some located in normal
tempat-tempat perbelanjaan biasa, ada pula yang mengambil
shopping areas, and some are in modern malls such as
tempat di Mal Citra Land Semarang dengan biaya sewa Rp5 juta
Citra Land Mall Semarang, with rental cost of Rp5 million
per bulan. Dengan harga yang bervariatif dari mulai Rp1.000
per month. With prices varying from Rp1,000 to tens of
hingga puluhan ribu Ru[iah sepasang, pendapatan kotor
thousands of rupiah per pair, Mr. Ambo’s gross income now
usaha kaos kaki Pak Ambo mencapai lebih dari Rp900 juta per
reaches more than Rp900 million per month, an amount
bulan, suatu jumlah yang cukup untuk menutupi seluruh biaya
that is sufficient to cover all operational costs including
operasional termasuk menggaji karyawannya. Dengan dukungan
the salaries of his employees. With the continuing support
Program Kemitraan Jasa Marga, Pak Ambo yakin bahwa usaha
of Jasa Marga, Pak Ambo is confident that he can grow
kaos kakinya dapat terus dikembangkan untuk menjangkau
his sock business to reach markets nationwide, even to
pasar nasional, bersaing dengan kaos kaki impor sekalipun.
compete against imported socks.
14
Usaha Batik di Sragen
Batik Business in Sragen
Dewi Arum merupakan merek batik yang dikembangkan dan
Batik Dewi Arum is a batik garment brand that is developed
diproduksi oleh Pak dan Bu Soemarsono di tengah-tengah
and produced by Mr. & Mrs. Soemarsono in the middle of
sebuah dusun bernama Kliwonan, Sragen, di Jawa Tengah.
a village called Kliwonan, Sragen, in Central Java. Although
Walaupun bukan merek yang dikenal luas secara nasional,
it is a brand that is not yet known nationwide, many of its
namun hasil produksinya banyak dibeli dan dipasarkan di
products are bought and marketed under brands that are
bawah merek yang sudah terkenal di Jakarta dan Solo. Motif
well known in Jakarta and Solo. The batik motifs sold are
batik yang dijualnya pun bermacam-macam. Ada motif batik
manifold. There are Solo, Sragen, as well as modern motifs.
Solo, Sragen, maupun motif modern. Beberapa pembeli dari
Some of the buyers come from as far away as Malaysia,
luar negeri di antaranya adalah dari Malaysia, Brunei dan
Brunei and India. Companies and many other institutions
India. Perusahaan maupun instansi lainnya banyak pula yang
also place large orders for Dewi Arum batiks to be made into
memesan dalam jumlah tertentu untuk keperluan seragam
employee uniforms.
karyawan mereka.
Meski memulai usaha sejak lama, Pak Soemarsono baru
Although Mr. Soemarsono started the business a long time
bermitra dengan Jasa Marga selama empat tahun. Selama
ago, the partnership with Jasa Jasa Marga began only four
kurun waktu itu Batik Dewi Arum mengalami perkembangan
years ago. Since then Batik Dewi Arum has experienced
yang luar biasa pesatnya sehingga seluruh pinjamannya
rapid growth that enabled it to repay the loan before
dapat dilunasi sebelum jatuh tempo.
maturity.
Dalam menjalankan kegiatan produksinya, Pak Soemarsono
In running the business, Pak Soemarsono is the type of who
terhitung pengusaha yang mau peduli terhadap masalah
cares about unemployment in his village. His permanent
pengangguran di desanya. Karyawan tetapnya berjumlah 25
employees total 25 people, while about 150 others are
orang, sementara sekitar 150 orang lainnya karyawan lepas
employed as associate workers who work in a partnership
yang bekerja dengan pola kemitraan “sanggan”. Dalam pola
called “sanggan”. In this partnership, the person can take
kemitraan ini, orang boleh mengambil bahan kain dari Dewi
the materials from Dewi Arum home to be worked at in
Arum untuk dikerjakan di rumah sesuai dengan kemampuan
accordance with their ability in designing batik motifs. Some
membatik masing-masing. Ada yang mampu membuat motif,
are able to create a complex motif, some just to color them,
sebagian memberi warna tertentu, dan lainnya mungkin
and others may only be able to make dots, and so on. As a
15
hanya dapat membuat titik-titik, dan seterusnya. Berkat pola
result, people can earn a living from Rp25 thousand per day
ini, orang bisa mendapat penghasilan mulai dari Rp25 ribu
without the hindrance of space, time, ability and even age.
per hari tanpa dibatasi ruang, waktu, kemampuan dan usia.
“Even grandmothers do not have to be unemployed because
“Nenek-nenek pun tidak perlu mengangur hanya karena
of their age,” said Bu Soemarsono. In general, the “sanggan”
mereka berusia lanjut,” kata Bu Soemarsono. Pada umumnya
workers can work on their batik assignments in between
para pekerja “sanggan” ini dapat bekerja di sela-sela
their daily activities.
kegiatan sehari-hari mereka.
Saat lebaran, karyawan “sanggan” pun ikut juga memperoleh
During the holy Lebaran, the “sanggan” employees will also
Tunjangan Hari Raya (THR). Dengan jumlah karyawan sebanyak
be given their Hari Raya Benefits. With the number of people
itu, bisa dibayangkan betapa sibuknya pasangan suami isteri
engaged in their business, one can imagine how busy the
tersebut saat pembagian THR tiba. “Tiga bulan sebelum
couple would be when Lebaran approaches. “Three months
Lebaran, kami sudah harus menyisihkan sebagian pendapatan
before Lebaran, we must set aside some of our income for
kami untuk THR mereka,” sambung Bu Soemarsono.
their benefits,” she added.
Dalam hal produksi dan distribusi, batik Dewi Arum tidak
In terms of production and distribution, batik Dewi Arum did
mengalami kesulitan yang berarti. Problem yang dihadapi
not experience difficulties. The problems faced are usually
biasanya menyangkut masalah cash flow/arus kas, di mana
cash flows, whereby payment from new buyers could come
pembayaran dari pembeli baru ia terima paling cepat tiga
as late as three months after. In the meantime, the business
bulan setelah transaksi, sementara itu ia harus melunasi
must settle payment to its suppliers of raw materials and
pembayaran kepada para pemasok bahan baku dan alat
equipment at the most two weeks after receiving the goods.
paling lambat dua minggu setelah barang diambil. Problem
This problem is often quite worrysome, although the couple
ini memang sering mengganggu, namun syukurlah pasangan
have always managed to settle payments without having had
suami isteri tersebut selalu sanggup mengatasinya dan tidak
to resort to shark loaners by pledging away their receivables.
tergoda untuk menggadaikan tagihannya kepada rentenir.
Pak Soemarsono mengakui bahwa sejak menerima bantuan
Pak Soemarsono admits that since receiving assistance from
dari Jasa Marga, dia lebih leluasa untuk membesarkan
Jasa Marga, he has more flexibility to expand his business.
usahanya. Oleh karenanya ia berharap dapat terus bermitra
Thus he hopes to continue partnering with Jasa Marga so
dengan Jasa Marga agar usahanya berkembang semakin
his business can grow larger. “If our business get bigger,
besar. “Jikalau kami semakin besar, angka pengangguran di
unemployment in our village can become smaller,” he says.
dusun kami semakin kecil,” tuturnya.
Usaha Gitar Listrik di Mojokerto
Electric Guitar Business in Mojokerto
Boleh dibilang usaha yang dilakukan oleh Pak Falaq ini
It can be said that the business undertaken by Pak Falaq is
benar-benar bermodalkan nekat. Setelah bekerja selama
based on guts. After working for about a year in an electric
kurang lebih setahun di salah satu pabrik gitar elektrik,
guitar manufacturing company, he resolved his will to resign
ia meneguhkan diri untuk berhenti bekerja dan memulai
from his job and began his own guitar manufacturing
usaha membuat gitar elektrik sendiri. Ia mengawali usaha
business. He basically started from zero, from A to Z; from
mulai dari nol, dari A hingga Z. Mulai dari mendesain,
designing, searching for raw materials, cutting the materials
mencari bahan baku, memotong bahan, hingga merangkai
to stringing up the electric components. The same goes for
komponen elektroniknya. Begitu pula dalam kegiatan
his sales activities which included all types of marketing style
penjualannya, hampir segala jenis pemasaran, baik secara
from as door-to-door selling to participating in trade fairs
gerilya maupun ikut pameran ia lakukan. Berat memang,
and exhibitions. His love for his craft overshadows the tough
tetapi ia sudah terlanjur mencintai pekerjaannya.
business that he is in.
16
Pria lulusan SMA ini memang penggemar berat gitar. Salah
This high school graduate is a big fan of the guitar. One
satu cita-citanya adalah memiliki gitar kenamaan sekelas
of his ambition is to own a guitar in the class of a Fender
Fender atau Ibanez, namun tidak pernah terpikir olehnya
or an Ibanez but it never crossed his mind that one day he
bahwa suatu saat nanti dia akan menjadi salah seorang ahli
would be an expert in making electric guitars. When he first
membuat gitar elektrik. Saat memulai usahanya di tahun
started his business in 1998, the first problem he faced was
1998, problem pertama yang dihadapi adalah mencari
searching for raw materials in line to the specifications. Raw
bahan baku yang sesuai dengan spesifikasi. Bahan baku bisa
materials can be derived from various types of wood, among
berasal dari bermacam-macam jenis kayu, antara lain kayu
others, jack fruit wood, mahogany or sonokeling wood,
nangka, mahoni, atau kayu sonokeling yang lebih bagus dari
which is of better quality than teak wood.
kayu jati.
Jenis kayu yang dipakai jelas dapat mempengaruhi harga jual
The types of wood used can clearly affect the selling price
gitar yang ia beri merek Pro-Wish. Untuk menyiasatinya, ia
of his guitar, named Pro-Wish. To prove this, he uses wood
mempergunakan kayu dari limbah pabrik pengolahan kayu.
waste from wood processing factories. Pro-Wish in Javanese
“Pro-Wish itu bisa juga berarti protol ya wis (jika rontok, apa
colloquial terms can be spun into ‘protol ya wis’ , literally
boleh buat),” kelakarnya. Walaupun demikian, kualitas gitar
meaning ‘if it disintegrates, what can I say..?’ he jokes.
tetap dijaga terutama saat proses finishingnya. “Siapa pun
Nevertheless, the quality of the guitars is evident, especially
takkan menyangka gitar ini terbuat dari kayu limbah pabrik
in the finishing process. “Who would have thought that this
pengolahan kayu,” sambungnya sambil menyodorkan salah
guitar is made from wood waste?” he boasts of his electric
satu gitar listrik yang sangat halus pengerjaannya, sama
guitar, pointing to its smooth surface and lines, with no signs
sekali tak tampak adanya bekas sambungan. Gitar itu dijual
of joints at all. The price of the guitar is only Rp750,000,
dengan harga hanya Rp750 ribu, termasuk yang jenisnya
including the acoustic type. So, it is not a surprise that his
akustik. Tak heran gitar ini sering dipesan untuk diberi label
guitars are ordered and made under the labels of more
merek-merek terkenal.
famous guitar brands.
Harganya yang bersaing masih menjadi andalannya dalam
The affordable price of his guitars is the key to marketing
memasarkan produk. Setiap pameran, gitar elektriknya selalu
the products. At each exhibition, the electric guitars are
habis terjual sebelum pameran usai. Hingga ia kewalahan
always sold out long before the exhibition ends. He would
memenuhi permintaan pengunjung pameran yang kecewa
then be besieged by disappointed visitors who missed out on
karena tak sempat melihat produknya dan harus menunggu
his guitars and will have to wait for quite some time for the
sekian lama hingga gitar yang baru selesai diproduksi.
production of new batches. This experience continued to
Kejadian ini terus berulang sampai dia berkesempatan
haunt him until he had the opportunity to submit a proposal
17
mengajukan proposal ke Jasa Marga. Pinjaman awal sebesar
to Jasa Marga. The resulting initial loan of Rp5 million in
Rp5 juta di tahun 2004 benar-benar terasa manfaatnya.
2004 was very beneficial. Even though the amount was not
Walau jumlahnya tidak besar, namun sudah cukup untuk
large, it was enough to stock up on raw materials, make
menstok bahan baku, menyicil mesin penekuk kayu bekas
instalment payments for a wood-bending machinery and pay
yang masih handal serta menggaji karyawan.
employees salaries.
Karyawan yang dipekerjakannya kebanyakan adalah teman-
Most of his employees are also his friends. However, it
temannya sendiri. Namun bukan berarti hal itu mudah,
is often not that simple. Although his friends also enjoy
sebab, walaupun mereka senang bermain gitar, belum
playing the guitar, it does not necessarily mean that they
tentu mereka memiliki passion dalam membuat gitar. Ia
have the same passion to make one. He likens the making of
mengibaratkannya seperti pekerjaan seorang seniman yang
guitars to the work of artists who have strong feelings about
membutuhkan feeling, tidak seperti pekerja pabrik yang
their work, unlike the routine jobs of the factory worker, for
sekedar bekerja karena rutinitas.
instance.
Kini lima tahun sudah Pak Falaq bermitra dengan Jasa
It is now five years since Pak Falaq enters into partnership
Marga. Produknya sudah merambah ke Solo, Jogja, Bali,
with Jasa Marga. His products have already penetrated
Batam, Sulawesi, bahkan ada yang ke Dubai. Dengan lima
markets in Solo, Yogyakarta, Bali, Batam, Sulawesi, and even
orang karyawan produksi serta memiliki mesin penekuk kayu
as far away as Dubai. With five employees in the production
yang lebih presisi, kapasitas produksinya dapat ditingkatkan
team and more precision wood-working equipment,
hingga mampu mengimbangi penjualan rata-rata per
production capacity was increased to meet average monthly
bulannya yang mencapai 20 buah gitar elektrik. Kegiatan
sales of 20 electric guitars. The marketing efforts are also
pemasarannya pun lebih bervariatif. Selain mengikuti
more variative. In addition to participating in trade exhibits,
pameran, Pro-wish selalu hadir di dalam setiap ajang festival
Pro-Wish would also be present in band festival events. The
band. Pemasukannya kini tak lagi hanya dalam penjualan
business income today does not come merely from the sales
gitar, tetapi juga menerima servis gitar merek apapun.
of guitars, but also from servicing guitars of all makes.
Walaupun sudah mengalami kemajuan namun diakui oleh
Despite this progress, Pak Falaq admits that the road is
Pak Falaq jalan masih panjang dan berliku. Hingga saat
still long and winding. To date, he is still looking for a
ini, ia masih mencari distributor yang mampu menjamin
distributor who is able to ensure the continuity of the sales
kontinuitas penjualan produk yang telah menjadi ikon
of his guitars that have become a leading product icon of
produk unggulan Mojokerto ini. Pak Falaq optimis, jika dia
Mojokerto’s. In any case, Pak Falaq is optimistic, that if his
terus diberi bantuan lagi dari Jasa Marga, usahanya bakal
business continues to receive further support from Jasa
berkembang lebih pesat lagi.
Marga, he will be able to grow his business faster.
Rambak dari Mojokerto
Rambak crackers from Mojokerto
Usaha pembuatan rambak atau krupuk kulit di Mojokerto
The business of making rambak or cow hide crackers in
merupakan usaha rakyat yang tak pernah lekang oleh
Mojokerto is a business for the community unsurpassed
waktu. Selama masih banyak orang yang gemar makan
by time. As long as there are many people who love to eat
kerupuk, sejumlah 40-an pengusaha rambak di Mojokerto
crackers, around 40 businesses for rambak in Mojokerto will
akan terus bertahan. Namun, proses produksinya tidak
continue to survive. However, the production process is not
semudah memakannya. Perlu tahapan-tahapan yang
as easy as consuming it. There are many stages that are long
18
panjang dari bahan baku hingga siap saji, yang kesemuanya
starting from the raw material to being readily edible, which
membutuhkan waktu paling cepat satu hingga dua minggu.
all takes between seven days to two weeks at the soonest.
Bagi pemilik rambak merek Karunia, hal itu sudah menjadi
For the Karunia rambak brand owner, it has become a
pekerjaan sehari-hari yang tak asing lagi baginya sejak kecil.
day-to-day work that is not alien to him since he was
Karena usaha ini merupakan kelanjutan usaha yang telah
small. That’s because he inherited the business from his
dirintis oleh orang tuanya. Tetapi, biarpun faham dengan
parents. Still, being familiar with the process of making
proses produksinya, bukan berarti ia dapat dengan mudah
rambak crackers since childhood, does not mean that one
mengajarkan ke orang lain, terutama saat ia mulai menjalankan
can easily transfer the knowledge to others; a fact that he
usahanya secara penuh di tahun 1998. Perlu ketekunan dan
realized when he took full control of the business in 1998.
kesabaran dalam mengajari proses pembuatan rambak kepada
Persistence and patience are needed in the process of
karyawan barunya. Pada umumnya karyawan yang direkrut
teaching rambak to new employees. In general, employees
berasal lingkungan kerabatnya, selebihnya dari penduduk
who are recruited are from relatives, the rest from the
sekitar.
surrounding area.
Mula-mula, bahan baku yang berasal dari kulit sapi bagian
Firstly, the raw material originating from cow hide is soaked
dalam itu direndam dengan air kapur selama beberapa hari agar
in lime water for a few days so that it is easily cooked when
mudah matang saat dimasak. Usai direndam, kulit dijemur agar
fried. After soaking, the hide is dried. After that it is boiled
mengering. Setelah itu direbus untuk kemudian dikeringkan
and then dried again before they are cut. After they are
kembali sebelum dipotongi. Usai dipotongi, kulit itu dijemur
cut, the hide is dried again until they are really dry and then
kembali hingga benar-benar kering lalu digoreng. Proses yang
fried. The drying process is the longest and can take many
paling lama adalah penjemuran yang bisa memakan waktu
days, because the rambak must be completely dry before
berhari-hari, karena rambak harus benar-benar kering sebelum
being fried. If drying time is not long enough, or the sun’s
digoreng. Jika waktu penjemuran kurang lama, ataupun matahari
rays are not strong, the crackers cannot expand.
kurang terik sinarnya, krupuk menjadi tak bisa mengembang.
19
Bantuan awal sejumlah Rp5 juta yang diterimanya dari Jasa
Initially, he felt the loan assistance of Rp5 million from Jasa
Marga dirasakannya cukup membantu penyediaan alat
Marga was enough to assist in the provision of cooking
masak dan bahan baku di samping biaya untuk menggaji
equipment, raw materials and salaries for his employees. The
karyawan. Bahan baku kulit berasal dari Madura, Malang
cow hide raw material comes from Madura, Sidoarjo and
dan Sidoarjo. Umumnya selembar kulit dapat menghasilkan
Malang. Generally, one sheet of hide can produce six kg of
6 kg rambak. Berkat bantuan Jasa Marga, kapasitas produksi
rambak. Thanks to the assistance Jasa Marga, the production
meningkat tajam sehingga dapat mengirim rambak sampai
capacity increased sharply so that he can send rambak all
ke Gresik. Melangkah ke depan, Rambak Karunia berencana
the way to Gresik. Going forward, Rambak Karunia plans to
mengikuti berbagai pameran untuk meluaskan pasar serta
participate in various exhibitions to expand its market as well
memasarkan merek Karunia secara lebih agresif..
to market its brand more aggressively.
Tas Kulit Buatan Mojokerto
Leather Bags Made in Mojokerto
Salah satu mitra binaan Jasa Marga yang juga
One of Jasa Marga’s partners that is also developing
mengembangkan kemitraan dengan karyawannya adalah
partnerships with his employees is Mr. Chatam Rois, the
Bapak Chatam Rois, pemilik UD Vista yang memproduksi
owner of UD Vista who produces various kinds of leather
aneka macam tas kulit di Mojokerto. Selain memiliki
bags in Mojokerto. In addition to having permanent
karyawan tetap yang sehari-hari bekerja di lokasi usahanya,
employees who work at his business site, he gives anyone
dia memberi kesempatan kepada siapa pun menjadi
the opportunity to become freelance employees who are
karyawan lepas yang boleh membawa pulang bahan
able to bring home the raw materials to be done at home.
bakunya untuk dikerjakan di rumah. Selang beberapa hari
After a lapse of several days, the said raw materials have
bahan baku tersebut sudah menjadi tas, dan yang siap
become a bag, and are ready to be marketed by UD Vista.
dipasarkan oleh UD Vista. Dia berani menjamin kualitasnya
He can guarantee that the quality of these bags is as good
sama baiknya dengan tas dikerjakan oleh karyawan tetap.
as those made by his permanent employees.
UD Vista mengawali usaha di tahun 1978 dengan kapasitas
UD Vista started the business in 1978 with a capacity
produksi maksimal sebanyak tiga lusin tas kulit per hari.
production of a maximum of 3 dozen per day. UD Vista has
Kini UD Vista sudah yang ke-empat kalinya berturut-turut
already received loan assistance from Jasa Marga four times
menerima bantuan pinjaman dari Jasa Marga, termasuk
consecutively, including training assistance. The business
bantuan pelatihannya. Dengan mesinnya berjumlah 15 buah
now operates 15 machines and employs 20 permanent
dan karyawan tetapnya berjumlah dua puluh, sementara
workers, whilst the number of customers has increased even
pelanggannya sudah sedemikian banyaknya hingga
reaching outside the island. In general, products are custom-
menjangkau luar pulau. Pada umumnya produk dibuat
made according to orders. Customers bring an example of
berdasarkan pesanan. Pelanggan tinggal membawa contoh
the desired product, UD Vista makes the pattern, and the
produk yang diinginkan, UD Vista membuat mal/polanya, lalu
bags are then produced to specifications with a minimum
tas segera diproduksi sesuai contoh dengan jumlah pesanan
order of five dozen bags. Most customers are shop owners
minimal sebanyak lima lusin tas. Kebanyakan pelanggan adalah
or resellers of hand bags themselves, making UD Vista
pemilik toko atau pengecer tas tangan itu sendiri, sehingga
somewhat of a producer and wholesaler of leather bags at
menjadikan UD Vista sebagai produsen dan sekaligus penjual
the same time.
partai besar tas kulit.
Walau berproduksi berdasarkan pesanan, bukan berarti UD
Even though production is based on orders, it does not
Vista tak mau membuat sendiri. Tak jarang karyawannya
mean that UD Vista does not want to create their own
berinisiatif memproduksi tas dengan model terkini, lalu
design. Their employees are quite creative and intuitive to
20
menawarkannya ke pelanggan. Setelah melihat sampel itu,
produce bags with the latest models, and show it to the
pada umumnya pelanggan lalu minta dibuatkan lagi.
customers. After seeing the sample, customers would often
Di sini karyawan lepas memegang peranan yang tidak kecil,
place an order in general, the customers will then make
antara lain dalam menangani kelebihan pesanan. Harga
their orders. Here, the part-time or freelance employees play
produk berkisar antara Rp200 ribu hingga Rp500 ribu.
an important role in handling the excess orders. Prices range
Sementara produk yang paling diminati yang harganya
between Rp200,000 to Rp500,000. Those products priced at
berkisar Rp400.000.
around Rp400,000 are the hot sellers.
Untuk rencana ke depan, Pak Chatam Rois tidak merincinya
For future plans, Pak Chatam Rois does not specify in detail,
secara detail, namun yang jelas ingin mengembangkan
but what is clear is that he wants to expand the production
kapasitas produksi dan jangkauan produknya. Dia berharap
capacity and new markets for his products. He hopes to get
akan memperoleh pinjaman ulang dengan jumlah yang
additional loans for a significant amount in order to develop
signifikan agar perkembangan usaha berkembang lebih pesat.
the business more rapidly. “We want to extend our reach
“Kami ingin menjangkau pelanggan dari luar Jawa seperti
to customers beyond Java such Sumatra, Kalimantan and
Sumatera, Kalimantan dan Sulawesi,” ujarnya.
Sulawesi,” he said.
21
Brondong Manis dari Garut
Sweet Pop-Rice from Garut
Usaha pembuatan brondong Pak Eman Sulaiman
The business of Pak Eman Sulaiman in making sweet
merupakan usaha rakyat yang sederhana. Namun karena
pop-rice is a simple communal business. However, when
ditekuni dengan sungguh-sungguh, dapat dikembangkan
carried out in earnest, it can grow to become a business
menjadi suatu usaha yang juga bermanfaat bagi masyarakat
undertaking the benefits the surrounding community.
sekitar.
Pada awalnya hanya kesukaan membuat brondong belaka,
Initially, he only made the sweet pop-rice for the simple
tanpa ada angan-angan untuk membisniskannya. Dorongan
pleasure of it, with no intention of making it into a business.
untuk mengembankannya sebagai usaha semakin kuat
But he was greatly encouraged when people praised his
tatkala banyak orang memuji rasa brondong buatannya.
sweet pop rice after tasting them. He started learning how
Mulailah ia menekuni bagaimana membuat brondong dalam
to make them in large amounts, but not foregoing the taste
jumlah banyak, namun tetap enak dan dengan biaya yang
and being as cost efficient as possible. It was not easy, but
seefisien mungkin. Tidak mudah memang, namun dengan
with high spirits, supported by his entire family, Pak Eman
semangat yang tinggi, didukung dengan restu keluarganya,
was able to overcome these initial obstacles.
Pak Eman mudah mengatasi kendala awal tersebut.
Mula-mula ia membuat dalam jumlah terbatas, dengan
Initially he made a limited amount, with the help of those
bantuan orang-orang di rumahnya. Ia memasok
in the house. He supplied to stores around the area with
brondongnya yang bermerek Semoga Sukses ke toko-toko
the brand Semoga Sukses, which roughly means “hope for
di sekitar lingkungan tempat tinggalnya Awalnya, produknya
success.” Initially, the products were not highly thought of by
tidak dipandang sebelah mata oleh pemilik toko, tetapi
the store owners, but because many people liked the sweet
karena brondongnya disukai orang, pasokannya cepat habis
pop rice, the supplies ran out very quickly. Now, it is the turn
sehingga kini giliran para pemilik toko yang mengejar-
of the store owners to seek Pak Eman out.
ngejarnya.
22
Tidak lama setelah itu, ia merasa sudah saatnya memperluas
Not long thereafter, he felt it was time to expand the scale
skala usahanya. Untuk itu ia membutuhkan pinjaman modal
of his business. For that he needed a loan to pay the salaries
untuk menggaji tenaga-tenaga baru di bidang produksi dan
of employees for production as well as to increase the supply
untuk menambah pasokan bahan baku.
of raw materials.
Beruntung ia memperoleh informasi mengenai Program
Fortunately he received information on the Partnership
Kemitraan Jasa Marga. Segera setelah proposalnya disetujui,
Program of Jasa Marga. Immediately after his proposal was
bantuan pertama sejumlah Rp5 juta langsung ia pergunakan
approved, the first assistance of Rp5 million was used to
untuk membeli bahan baku dan alat. Karyawan yang
purchase raw materials and equipment. Employees who
direkrutnya mula-mula adalah saudara sendiri, belakangan
were initially recruited were his own relatives, and later other
baru ia mampu merekrut tetangga di sekeliling rumahnya.
people from around his neighbourhood. As time goes by, his
Makin lama kapasitas produksinya makin meningkat hingga
production continued to increase, enabling him to supply
ia dapat memasok toko-toko yang lebih jauh hingga keluar
to stores outside of his village and regency. Many of his
dari wilayah desa dan kabupatennya. Para pelanggannya
customers are stores and retailers in Bandung and Jakarta.
pun kini adalah toko-toko dan pengecer di Bandung dan
Jakarta.
Hingga kini, permintaan dari para pemilik toko dan
Up to now, the demand from his customers and store
pelanggannya masih lebih tinggi daripada kemampuan
owners are still higher than the production capability. The
produksinya. Terbersit angan-angan untuk memperbesar
idea of further expansion did pass his mind, but he tends
usahanya lagi, akan tetapi dia cenderung berhati-hati
to tread carefully. In his current condition, Pak Eman is very
agar tidak salah melangkah. Dalam kondisi seperti ini
grateful of the support that he receives from Jasa Marga, as
pun ia sangat mensyukuri dukungan yang diperoleh dari
well as of his own ability to support and help other people.
Jasa Marga, maupun juga akan kemampuannya sendiri
mendukung dan membantu orang lain.
23
Produk Kulit Berkualitas dari Garut
Quality Leather Goods from Garut
Pengrajin kulit yang bermukim di Jawa Barat tak terhitung
There are countless numbers of leather craftsmen in West
jumlahnya, tetapi yang mampu mengekspor produknya hingga ke
Java but only a few who are capable of exporting their
mancanegara terbatas jumlahnya. Salah satunya adalah Pak Zacky
products overseas. Mr. Zacky Sirodj of Apkuga in Garut is
Sirodj di Garut. Memulai usahanya sekitar dua puluh tahunan
one of them. Since starting the business about twenty years
yang lalu, bakatnya dalam mendesain aneka produk kulit seperti
ago, his talent in designing leather goods including bags,
tas, jaket dan aksesoris tidak diragukan lagi. Kemampuan lain
jackets and accessories was never in doubt. Another talent
yang sulit ditandingi oleh pengrajin lain adalah kemampuannya
that was difficult for others to imitate was his extraordinary
membuat produk-produk kulitnya dengan perhatian terhadap
attention to detail over his craftsmanship.
detil-detil desain yang luar biasa.
Lama kelamaan orang tidak hanya memesan satu atau dua buah,
As time flies, customers not only order one or two items,
tetapi dalam jumlah banyak, untuk kemudian diberi label merek
but wholesale, including customers who place their order
luar negeri. Bagi Pak Zacky, pesanan ini jelas sangat menantang.
on behalf of well-know international labels and brands. For
Bagaimana menghasilkan produk yang sesuai dengan standar
Mr. Zacky, these orders were clearly challenging, which was
dan presisi tinggi dalam jumlah yang massal. Untuk itu ia
how to produce products that comply with international
membutuhkan tambahan permodalan dan tenaga kerja yang
standards and precision in bulk numbers. This would require
tidak sedikit. Tawaran bantuan dari Jasa Marga langsung
significant additional capital and labor. Hence the offer for
disambut.
assistance from Jasa Marga was taken up.
Kini pembelinya bukan hanya dari dalam negeri saja
Today, his customers are not only local buyers but those
melainkan langsung dari luar negeri yang ia temui sewaktu
who came from abroad whom he met during international
mengikuti pameran internasional dengan bantuan Jasa
exhibitions in which Apkuga was able to take part with
Marga. Usahanya pun terus berkembang Hingga kini
the help of Jasa Marga. The business continues to thrive as
usahanya terus berkembang dimana Apkuga dapat memetik
Apkuga is able to capitalise on its reputation for high quality
manfaat dari reputasinya sebagai produsen hasil kerajinan
leather products.
kulit yang bermutu tinggi.
24
Dodol dengan Rasa Unik dari Garut
Uniquely Tasting Dodol from Garut
Dodol Garut memang sudah terkenal di seluruh pelosok
Dodol Garut has long been famous throughout the country.
negeri. Tetapi dari sekian banyak produsen dodol di Garut,
However, from the numerous dodol producers in Garut,
ada satu yang memiliki bentuk yang khas dengan cita rasa
there is one that has unique forms and tastes and packaging
dan kemasan yang berbeda pula, yaitu Dodol Garut
too, namely the Dodol Garut of Bu Hj Dedeh Sopiah.
Bu Hj Dedeh Sopiah
Bu Dedeh merintis dan mengembangkan usahanya bersama-
Bu Dedeh began and developed the business with her late
sama almarhum suaminya. Dengan menyandang merek
husband. By attaching the brand name of Dodol Aroma,
Dodol Aroma, PD Aroma dari awal tidak ingin membuat
PD Aroma from the very beginning did not want to make its
dodol yang memiliki rasa dan bentuk seperti kebanyakan
dodol looking and tasting like any other dodol in the market.
dodol lainnya. Maka diciptakanlah dodol dengan berbagai
Hence, they developed a brand of dodol that is unique in its
cita-rasa unik yang lambat laun semakin dikenal dan
variety of taste that gradually became increasingly known
digemari oleh pelanggan.
and sought after by consumers.
Bermacam-macam pengembangan bentuk dan rasa diciptakan
A whole range of shapes and tastes were created by Dodol
oleh Dodol Aroma, yang karena bentuknya yang bervariasi dan
Aroma, which because of the uniqueness of their shapes and
rasanya yang unik, dapat diterima oleh toko-toko di kota Garut,
tastes, were accepted in stores throughput Garut, among
diantara sekian banyaknya dodol yang diproduksi di Garut sebagai
the countless other dodol brands that are produced in Garut
sentra industri dodol terbesar di Indonesia.
as the largest dodol industry center in the country.
Dengan dukungan Program Kemitraan Jasa Marga,
With the support of the Partnership Program of Jasa Marga,
PD Aroma lambat laun mampu menembus pasar nasional,
PD Aroma was able to gradually penetrate the national
dengan menghadirkan Dodol Aroma di Jakarta, Bandung
market, bringing Dodol Aroma to Jakarta, Bandung and in
dan di semakin banyak kota-kota besar lainnya.
an increasing number of major cities.
25
Bersama Ciptakan Lingkungan yang Harmonis
Creating a Harmonious Environment Together
Jasa Marga juga melakukan kegiatan penyaluran bantuan
yang sifatnya amal demi peningkatan taraf hidup masyarakat
lingkungan. Secara garis besar bantuan tersebut terbagi atas
bantuan untuk pelestarian lingkungan serta peningkatan
kesejahteraan komunitas, khususnya dalam hal pendidikan,
layanan kesehatan, keagamaan serta prasarana umum.
Jasa Marga also undertakes social activities that are philantrophic
in nature with the aim of improving the quality of life in
surrounding communities. On a broad scale the social activities
are divided intro aids for the conservation of environment and
the enhancement of community welfare, especially in terms of
education, healthcare, religious affairs and public facilities.
Di bidang lingkungan, kepedulian Jasa Marga telah
ditunjukkan sejak sebelum dimulainya pembangunan
proyek jalan tol. Disadari sepenuhnya, pembangunan dan
pengembangan jalan tol membawa perubahan dari sisi
lingkungan, baik lingkungan alam maupun lingkungan
sosial kemasyarakatannya. Kesadaran tersebut mendorong
Jasa Marga melakukan berbagai upaya untuk memulihkan
kelestarian alam sekitar serta tata kehidupan sosial komunitas
yang terkena dampak pembangunan jalan tol.
On the environmental aspect, Jasa Marga’s care and concern
begin long before the start of a toll road development
project. The Company is fully aware of the potential
impact that the development of toll roads may have on the
environment as well as the well-being of the communities in
the surrounding areas. This awareness induces Jasa Marga
to act responsibly and endeavors to restore or as much
as possible preserve the natural order social lives of those
communities affected by toll road developments.
Program Pelestarian Lingkungan dan
Penanaman Pohon
Environmental Conservation and Tree
Planting Program
Di mana pun Jasa Marga berencana membangun jalan tol,
studi kelayakan selalu dilakukan secara seksama dengan
berpegang pada AMDAL (analisis mengenai dampak
lingkungan), dengan melibatkan instansi terkait yang kredibel,
Wherever Jasa Marga plans to build toll roads, a thorough
environmental impact analyses (Amdal) is carried, with the
involvement of credible institutions that are related such as
the Provincial Governments, the Office of the Ministry of the
26
baik dari unsur Pemerintah Propinsi, Dinas Kementrian
Lingkungan Hidup, maupun Departemen Pekerjaan Umum.
Dari tahapan perancangan, desain jalan tol diupayakan sedapat
mungkin tidak merubah tata sosial masyarakat yang dilaluinya,
dengan membangun under pass, jembatan-jembatan
penyeberangan orang dan kendaraan untuk menghubungkan
dua wilayah yang terputus. Jalan tol diupayakan tidak
memotong kawasan yang berpotensi menimbulkan risiko
lingkungan maupun sosial seperti hutan lindung, situs
bersejarah maupun kawasan yang dianggap keramat.
Environment, and the Department of Public Works.
From its planning stage, the design of the toll roads is aimed at
minimizing the disruption that it may cause towards the social
well-being of the communities that are passed by toll roads, by
building underpass crossings for vehicles or pedestrian bridges
as connecting access between areas that have cut off. Efforts
are made to ensure that toll roads do not cut across areas
that will potentially cause either social harm to communities
environmental risks to natural parks, historic sites or sacred
grounds.
Dari aspek keasrian lingkungan, Jasa Marga melakukan
kegiatan penghutanan yang berkelanjutan di seluruh ruas
jalan tol. Ini merupakan contoh nyata komitmen Jasa Marga
dalam mengurangi dampak polusi serta kepedulian terhadap
masalah pemanasan global. Program penghutanan jalan tol
ini pun merupakan dukungan terhadap program pemerintah
yang menggalakkan penanaman pohon bertajuk “satu orang
menanam satu pohon.”
From the picturesque aspect of the environment, Jasa Marga
carries out reforestry on a continuous basis alongside its
toll roads and in other places. This is an example of the true
commitment of Jasa Marga to reduce the impact of pollution
and awareness towards global warming issues. The greening
of Jasa Marga toll roads also supports the government tree
planting program called the “one man one tree planting”
Di tahun 2008, Jasa Marga telah melakukan berbagai
penanaman pohon yang di antaranya dilakukan di Jalan Tol
Cipularang, dan dilaksanakan bersama dengan Departemen
Perhubungan pada tanggal 23 Pebruari. Selang 4 bulan
kemudian, bekerja sama dengan Alumni ITB, Jasa Marga
mengadakan penanaman di jalan yang sama KM 92+600A
pada tanggal 8 Juni 2008. Selanjutnya, penanaman dilakukan
dalam rangka Hari Ulang Tahun (HUT) Polri tanggal 18 Juni
di Jalan Tol Cikampek KM 66A dan pada Simpang Susun
Buah Batu di Jalan Tol Purbaleunyi. Dalam rangka Hari Bakti
PU, penanaman kembali dilakukan pada tanggal 1 Desember
2008 di Kantor Pusat Jasa Marga. Sementara penanaman
pohon secara serentak di seluruh Kantor Cabang Jasa Marga
dilakukan pada tanggal 15 Desember 2008. Penanaman
untuk tahun 2008 ditutup dengan penanaman tanggal
18 Desember 2008 di Jalan Tol Cipularang KM 104 A,
yang diikuti oleh gabungan 20 BUMN di mana Jasa Marga
bertindak sebagai koordinator penyelenggara.
In 2008, Jasa Marga conducted a variety of tree planting
programs, together with the Minister of Transportation on
23 February at the Cipularang Toll Road. Four months later,
with the Alumni of ITB, Jasa Marga arranged tree plantings
at KM 92 +600 A of the same toll road on 8 June 2008.
This was followed by tree plantings on the Anniversary of
the Indonesian Police on 18 June at the Cikampek Toll Road
at KM 66A and at the Simpang Susun Buah Batu of the
Purbaleunyi Toll Road. In commemorating the event of Hari
Bakti PU, re-planting was done on 1 December 2008 at the
Jasa Marga Headquarters. Furthermore, tree plantings were
simultaneously conducted in all of the branches of Jasa
Marga on 15 December 2008. The tree planting programs
for the year 2008 ended when Jasa Marga, acting as the
coordinator, organized a collective tree planting program
among 20 State Owned Enterprises at KM 104 A of the
Cipularang Toll Road on 18 December 2008.
Penyaluran Bantuan Lingkungan
Community Aid Distribution
Untuk program bantuan yang menyangkut perbaikan taraf
hidup sosial, mekanisme penyalurannya berlangsung lewat
dua cara. Pertama yang dilakukan secara aktif, di mana
petugas Jasa Marga secara aktif terjun langsung guna
menginventarisir kondisi sosial masyarakat pada seputar
radius 10 km dari jalan tol. Cara kedua adalah melalui
proposal yang diajukan masyarakat kepada Jasa Marga.
In distributing community aids to improve the social living
standard, the mechanism of distribution can be undertaken
in two ways. The first, which is actively performed, is where
officers of Jasa Marga go directly to record social conditions in
the communities within a radius of 10 km from the toll roads.
The second alternative is through proposals submitted by the
community to Jasa Marga.
27
Bantuan Pendidikan
Education Assistance
Program pendidikan dilaksanakan dengan meningkatkan
kualitas sarana pendidikan dan perluasan kesempatan
memperoleh pendidikan. Di samping diberi bantuan
beasiswa, sekolah di berbagai daerah telah memperoleh
bantuan perbaikan gedung maupun perpustakaan dari Jasa
Marga. Tidak sedikit pula Jasa Marga mengadakan pelatihan
khusus guna membina mental dan spiritual anak sekolah
seperti pembinaan kecerdasan emosional berbasis agama
melalui pelatihan ESQ untuk siswa SMA di Jakarta Timur
pada tanggal 16 Pebruari 2008.
The education program is conducted with the means
to improve the quality of education and expanding the
opportunities in obtaining an education. In addition to
the assistance given for scholarships, many schools in the
region have received assistance for the improvement of their
buildings as well as libraries from Jasa Marga. Furthermore,
Jasa Marga created special trainings to stimulate the mental
and spiritual intelligences for school children such as religion
based emotional intelligence through ESQ training for high
school students in East Jakarta on 16 February 2008.
Sepanjang tahun 2008, Jasa Marga telah memberikan bantuan
sejumlah Rp1,122 milyar, yang antara lain digunakan untuk
merenovasi gedung sekolah yang tertera pada tulisan berikut ini.
Throughout the year 2008, Jasa Marga provided assistance
totalling Rp1,122 billion, which, among others, were used for
renovations of school buildings listed below.
Perbaikan Sarana Fisik Sekolah SD
di Deli Serdang, Sumatera Utara.
Physical Improvements of School Facilities in
Deli Serdang, North Sumatra.
Salah satu sekolah yang telah menerima bantuan dari Jasa
Marga adalah SDN 106180 di desa Tanjung Baru
Kecamatan Tanjung Morawa Kabupaten Deli Serdang. Tiga
ruangan kelasnya telah mengalami perbaikan total, yang
menyangkut perbaikan dinding, atap, langit-langit, cat maupun
lantai yang kini menjadi lantai keramik. Sejumlah 60 set meja
dan kursi belajar siswa, 8 set meja guru pun telah diganti
dengan yang baru. Dindingnya yang berwarna biru dan putih,
warna khas Deli Serdang, sangat terlihat menyala, menandakan
belum lama dicat. Toilet dan kamar mandi menjadi lebih bagus
dan layak dikunjungi oleh pejabat sekalipun. Halaman sudah
dipasangi con block yang baru. Pagar dan pintu sekolah pun
telah diganti baru. Untuk renovasi gedung SDN 106180 ini dana
yang dikucurkan Jasa Marga adalah sebesar Rp.194.516.300.
One school that has received assistance from Jasa Marga
is SDN 106,180 Desa Tanjung Baru, Kecamatan Tanjung
Morawa, Kabupaten Deli Serdang. Three class rooms have
undergone total repair, which involves repairing walls,
roofs, ceilings, floors and paint and also a new ceramic
floor. They were also provided with 6 new sets of desks
and chairs for students and 8 new sets of teacher’s tables.
The newly painted walls of blue and white, colors that are
typical of Deli Serdang is highly visible. Improved toilets and
bathrooms facilities make it more feasible to be visited even
by public officials. Even the school fences and gates are new.
The school premises have been provided with a new conblock. Jasa Marga donated Rp.194.516.300 for all of these
renovations.
Sebagai Kepala Sekolah, Ibu Fitriani sangat bangga akan
kondisi sekolah saat ini. Upaya beliau mengajukan proposal
perbaikan gedung kepada Jasa Marga tidak sia-sia. Kini
semangat belajar murid-murid menjadi bertambah,
sejalan dengan pertambahan ruang kelas untuk belajar.
“Dulu di gedung ini hanya mampu menampung dua
rombel (rombongan belajar), tetapi sekarang lima rombel
sekaligus,“ujarnya. Murid-murid pun sebagian tidak perlu lagi
masuk siang. Ibu Fitriani merasa berterima kasih kepada Jasa
Marga yang cepat tanggap dalam merespon proposalnya.
Selama ini beliau telah mengirimkan proposal ke berbagai
instansi namun hingga kini belum mendapat tanggapan yang
memadai.
As the Principal, Mrs. Fitriani is very proud of the current
school condition. The efforts she made to put forth a
proposal to repair the school building to Jasa Marga was
not futile. Now enthusiasm for learning by the students
has increased, in line with the new additional classrooms.
“Previously the building was only able to accommodate two
study groups, but now it can be five at a time” said Mrs.
Fitriani. Some of the students no longer need to attend
classes in the afternoon. Mrs. Fitriani feels grateful to Jasa
Marga’s rapid response to her proposal. For quite some time,
Mrs. Fitriani has submitted proposals to various institutions,
but until now, there have been no adequate responses.
28
Sejalan dengan semangat menghadirkan teknologi untuk
membantu meningkatkan kinerja, selain bantuan perbaikan
fisik, Jasa Marga juga membantu mengadakan seperangkat
komputer dan printer untuk mendukung kebutuhan
administrasi dan informasi sekolah.
In line with the spirit of bringing technology to help improve
performance, in addition to assisting physical repairs, Jasa
Marga also provided a set of computer and printer to support
the needs of the school’s administration and information
system.
Memang tidak semua kebutuhan renovasi sekolah dipenuhi
oleh Jasa Marga.Namun paling tidak, melalui bantuan
ini, proses belajar- mengajar kini tidak lagi menghadapi
kendala. Upaya perbaikan sarana belajar dan mengajar ini
juga menarik perhatian Bupati Deli Serdang, yang memang
memberi perhatian lebih kepada dunia pendidikan. Di selasela kesibukannya, beliau menyempatkan diri hadir guna
meresmikan hasil renovasi sekolah tersebut pada 20 Januari
2009. Berita acara serah terima sekolah tersebut dilakukan oleh
Ir. Ricky Distawardhana selaku Kepala Cabang Jalan Tol Belmera
yang didampingi oleh Pejabat Cabang Belmera lainnya,di
hadapan Bupati Deli Serdang, Drs, H. Amri Tambunan, unsur
Muspida, Kapolres Deli Serdang, dan Kepala Sekolah SDN
106180 Dra. Fitriani bersama para guru dan orang tua siswa.
Indeed, not all school renovation needs are fulfilled by Jasa
Marga but at the very least, through this assistance, the
teaching-learning process will no longer face obstacles.
Efforts to repair learning and teaching facilities also attract
the Regent of Deli Serdang, which has also been paying
much attention to education. In between his busy activities,
he was able to set aside time to attend the inauguration
of the newly renovated school on 20 January 2009. This
presentation was conducted by Ir. Ricky Distawardhana as
Head of the Belmera Toll Road Branch Office, accompanied
by other Belmera Branch Officers, before the Regent of Deli
Serdang, Drs, H. Amri Tambunan from Muspida, Kapolres
Deli Serdang, and the School Principal of SDN 106180, Dra.
Fitriani, along with the presence of the teachers and parents.
SD Balas Klumprik
SD Balas Klumprik
SD Balas Klumprik merupakan salah satu SD dengan segudang
prestasi. Apa pun bidang yang dilombakan, entah lukisan,
SD Balas Klumprik is one of the primary schools with a
myriad of achievements. In any areas of competition such as
29
pramuka, drumband, Patroli Keamanan Sekolah dsb, minimal
menggondol juara untuk tingkat kotamadya. Sayang gedung
sarana belajarnya dalam kondisi yang kurang memadai.
painting, scouts, drumband or School Safety Patrol, they will
at least be champions at city level. Unfortunately, the building
facilities for studying are inadequate.
Memang Jasa Marga sudah lama mendengar tentang prestasi
SD ini dan berencana memberi bantuan. Segera setelah
proposal disetujui, SD Balas Klumprik segera direnovasi total,
lengkap dengan meja-kursi serta peralatan belajar mengajar
lainnya. Gorong-gorong dibersihkan sehingga halaman
tidak pernah lagi tergenang air di kala hujan. Hasil renovasi
dengan bantuan dari Jasa Marga ini pun menjadikan SD ini
juara pertama dalam kategori sarana fisik gedung, satu lagi
prestasi dalam daftar prestasi yang panjang yang dimiliki SD
Balas Klumprik.
Jasa Marga has long heard of the achievements of this
elementary school and plans to provide assistance.
Immediately after the proposal was approved, SD Balas
Klumprik underwent total renovations, complete with
individual tables and chairs as well as other learning
equipment. The drainage systems were cleaned so that
the lawn will be free of stagnant water when it rains. With
these renovations, the school came in first in the school
building category, another achievement in the long list of
achievements by SD Balas Klumprik.
Bantuan Kesehatan
Health Assistance
Di dalam bidang kesehatan, Jasa Marga secara aktif
melaksanakan penyuluhan kesehatan, pemberantasan sarang
nyamuk melalui fogging, perbaikan klinik, rumah sakit, donor
darah, sunatan massal, operasi bibir sumbing dan pengobatan
kesehatan gratis lainnya, seperti yang halnya pengobatan
gratis pada tanggal 1 Maret 2008. Pengobatan gratis bagi
masyarakat di seputar jalan tol ini dilaksanakan di seluruh
wilayah operasi Jasa Marga, dan dalam rangka Bhakti Sosial
berkenaan dengan HUT Jasa Marga ke-30. Jumlah bantuan
program peningkatan kesehatan yang terealisasi di tahun 2008
adalah sebesar Rp812.238.250.
In healthcare, Jasa Marga actively implements health
counselling, efforts to eliminate breeding of mosquitoes
through fogging, repair of clinics, hospitals, blood donors,
mass circumcision, harelip surgeries and other free health
treatments, such as free healthcare treatment on 1 March
2008. Free healthcare treatments for the communities
surrounding the Company’s toll roads were carried out in
all areas of operations of Jasa Marga, and on the occasion
Bhakti Sosial (Social Dedication) in celebration of the 30th
Anniversary of Jasa Marga. The amount of funds allocated to
public healthcare services in 2008 was Rp812,238,250.
Perbaikan Taraf Hidup Sosial Masyarakat
Improvement to the Living Standards
of Communities
Perbaikan taraf hidup masyarakat dilakukan melalui
perbaikan atau pembangunan balai desa, jembatan,
gorong-gorong, jalan desa, sarana olah raga, sarana
ibadah, pelatihan kekaryaan bagi remaja putus sekolah dan
sebagainya. Salah satu contoh perbaikan sarana lingkungan
adalah pembuatan gorong-gorong di Jati Asih, Bekasi pada
tanggal 22 Pebruari. Selanjutnya tak terhitung lagi bantuan
kepada beberapa yayasan dan lembaga lainnya, untuk
pembangunan mesjid, sekolah, santunan kepada du’afa dan
lain-lain baik dalam bentuk sponsorship dan iklan maupun
sumbangan lainnya sejak Januari hingga Desember 2008.
Improvements to the living standards of the community is
done through the enhancement or development of the village
halls, bridges, drainage systems, village roads, sports facilities,
worship facilities, employment trainings of teenage drop
outs and so forth. One example of the improvement in the
environment is the production of drainage systems in Jati Asih,
Bekasi on 22 February. Moreover, the invaluable assistance to
several foundations and other institutions, for the development
of mosques, schools, monetary assistance to du’afa and others
both in the form of sponsorship and advertising as well as
other donations from January to December 2008.
30
Jasa Marga Membantu Pelaksanaan
Kegiatan Keagamaan
Jasa Marga to Assist in the Implementation
of Religious Activities
Bantuan Jasa Marga juga menyentuh aspek keagamaan
baik yang dilaksanakan di lingkungan internal Jasa Marga
maupun yang melibatkan masyarakat luas. Hal ini terlihat
dari pelaksanaan peringatan hari-hari besar keagamaan serta
membagikan makanan pembuka puasa selama bulan puasa.
The assistance of Jasa Marga also touched the religious aspects
that were conducted internally within Jasa Marga as well as
involving the broader community. This can be seen by the
implementation of special religious days and distribution of foods
for the breaking of fast during the Ramadhan fasting month.
31
Membangun Solidaritas Sesama Anak Bangsa
Bantuan Jasa Marga Terhadap Korban Bencana Alam
Building Solidarity Among The Communities
Jasa Marga’s Assistance to Victims of Natural Disasters
Program CSR Jasa Marga memang memprioritaskan
masyarakat yang bermukim di seputaran jalan tol Jasa Marga.
Namun tak tertutup kemungkinannya Jasa Marga memberi
bantuan bagi mereka yang tinggalnya berjauhan dari jalan
tol, terutama yang daerahnya sedang dilanda bencana alam.
Jasa Marga’s Corporate Social Responsibility (CSR) program
priorities the community who live around Jasa Marga’s toll
roads. However, Jasa Marga will not rule out giving assistance
to those who live further away from these roads, especially
those areas experiencing natural disasters.
Peran penting Jasa Marga dalam memberikan kontribusi
langsung dalam peristiwa-peristiwa bencana di antaranya
adalah bencana banjir di Jakarta (tahun 2002), bakti sosial
bencana longsor di Desa Mandalasari, Kadu Ngora, Garut
(2003), bakti sosial bencana longsor sampah di Leuwi Gajah
Cimahi Bandung (2004), bakti sosial bencana longsor di
Banjarnegara serta penanganan pasca bencana tsunami
di Nangroe Aceh Darussalam (2005) penanganan pasca
bencana gempa bumi di Bantul Yogyakarta, bakti sosial di
lereng Gunung Merapi Jawa Tengah, penanganan pasca
bencana gempa bumi di Pangandaraan, penanganan banjir
besar di Jakarta (2007), penanganan bencana longsor di
Babakan Madang, Gunung Pancar, Bogor (2007) penanganan
pasca bencana gempa bumi di Bengkulu dan Sumatera Barat
(2007), tabrakan kereta api di Cirebon (2007) serta bencana
banjir di Jawa Tengah dan Jawa Timur (2008).
Jasa Marga’s important role in contributing aid directly to
the events of natural disasters includes floods in Jakarta
(2002), social work in the landslide disaster of the village
of Mandalasari, Kadu Ngora, Garut (2003), social work in
the landslide garbage disaster in Leuwi Elephant Cimahi
Bandung (2004), social work in the landslide disaster in
Banjarnegara and handling post-tsunami disaster in Nangroe
Aceh Darussalam (2005), post-disaster earthquake in Bantul,
Yogyakarta, social work in Iereng Mount Merapi in Central
Java, handling post-disaster earthquake in Pangandaraan,
handling major flooding in Jakarta (2007), handling landslide
disasters in Babakan Madang, Gunung Pancar Bogor (2007),
handling post-disaster earthquake in Bengkulu and West
Sumatra (2007), train collision in Cirebon (2007) and floods
in Central Java and East Java (2008).
Dalam penanganan bantuan bencana alam, Jasa Marga
memberikan pelayanan medis, evakuasi, pendirian dapur
umum, merehabilitasi sarana dan prasarana umum dan
menyalurkan bantuan dalam bentuk uang, makanan,
pakaian, obat-obatan serta pengerahan relawan dan
peralatan operasional perusahaan ke daerah bencana.
In handling aids disasters mentioned above, Jasa Marga
provided medical services, evacuation, the set up of
emergency kitchens, rehabilitating public facilities and
infrastructure and provided assistance in the form of money,
food, clothing, medicine and the dispatch of volunteers and
the company’s operational equipment to disaster areas.
Pelaksanaan bantuan korban bencana alam ini merupakan
kegiatan CSR yang dilandasi nilai-nilai pengabdian terhadap
kemanusiaan, dan di saat yang bersamaan merupakan
kegiatan untuk membangun citra perusahaan.
The implementation of assistance to victims of natural
disasters is one of the CSR activities based on the value of
the dedication to humanity, and at the same time reprenting
activities that build the company’s image.
32
www.jasamarga.com
SELARAS DENGAN HARAPAN
MASYARAKAT DAN KELESTARIAN
LINGKUNGAN
Aligned with Community Aspiration and Environmental Conservation
Laporan Tanggung Jawab Sosial Perusahaan 2008
Corporate Social Responsibility Report 2008

selaras dengan harapan masyarakat dan

Transcription

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