PSERRA RACING OPENS NEW DEALERSHIP

FOR IMMEDIATE RELEASE
Contact: Peter Serravalle – 416.989.0351
Prepared by Autosports Media Group
OCTOBER 28, 2009
PSERRA RACING OPENS NEW DEALERSHIP
C2 Kartsport to be newest Birel dealer covering Eastern Ontario and located
just minutes from the province’s newest track
Stouffville, Ontario – Pserra Racing is proud to announce C2
Kartsport of Smith’s Falls, Ontario as the newest dealer of the
world-renowned Birel chassis line. Located in the small town
just minutes from the Lombardy Kart Track, C2 Kartsport will
begin selling the full line of Birel chassis and Freeline components from their 1,100 square foot shop. C2 Kartsport is owned
and operated by the Lombardy Kart track operators Gord Costello and Rick Clark. The two have a passion for karting and a
love of competition, something their customers can thrive on.
“I am proud to announce C2 Kartsport as the latest dealer of the Birel chassis line,” comments Peter Serravalle,
owner of Pserra Racing, the exclusive distributor of the
Birel chassis line in Canada. “Rick and Gord have built a
great track and now adding a kart shop stocked with Birel
product will be great for everyone in the 613 area code.”
PSerra owner Peter Serravalle(c) stands with Rick
Clark(l) and Gord Costello(r) of C2 Kartsport
The eastern province duo is also very excited about the new venture. C2 Kartsport is currently working on the
final touches for the warehouse and showroom at the Smith’s Falls location. C2 Kartsport is a Rotax distributor
and service centre stocking all the latest Rotax parts and accessories along with engine building support from
the Pserra Racing engine shop. Along with supporting two-cycle programs, C2 Kartsport will be supporting local
four-cycle racers with the supplies and equipment they need. As the 2010 season kicks into gear in the spring, C2
Kartsport will be providing trackside support at all Lombardy Kart Track events.
“We are very excited about taking on the Birel line. Gord (Costello) has been running one for the last six years and
really likes the product,” comments C2 Kartsport partner Rick Clark. “It is great that Peter (Serravalle) has resurrected the Birel line here in Canada.”
Cody Schindel of Autosports Media Group, one the sports best photographers, recently wrote in an eKartingNews.ca article:
Kart Lombardy is a track worth visiting for everyone from family oriented racers to experienced professionals.
Costello and Clark have done an excellent job from start to finish and have been rewarded with a facility that will
be respected by many. Just a couple hours outside the GTA, this beautiful facility should play host to regional
competition in the near future. Being planted right in the middle of Kingston and Ottawa, it could also play host
to an Ontario-Quebec battleground. So if you’re ever in the area, or have an odd race weekend off, travel to Kart
Lombardy and check out Ontario’s newest karting facility.
FOR IMMEDIATE RELEASE
Contact: Peter Serravalle – 416.989.0351
Prepared by Autosports Media Group
OCTOBER 28, 2009
PSERRA RACING OPENS NEW DEALERSHIP
C2 Kartsport to be newest Birel dealer covering Eastern Ontario and located
just minutes from the province’s newest track
Along with a new dealership in Ontario, Pserra Racing is
putting the finishing touches on a new dealership in Quebec
and news releases should follow shortly. Also, Pserra Racing
has worked with the Birel Factory in Italy to bring back the
very popular AM29 chassis. This chassis is a proven race
winner in four-cycle Honda competition, and many requests
have come in looking for this model that is for sale now and
is on the way from the factory in Italy.
“Our plan is to continue to build out the Birel chassis line
in Ontario and Quebec,” comments Peter Serravalle, team
principal of Pserra Racing. “The Birel chassis works amazing
here in North America and with having great drivers we can
really test our equipment for set-ups and engine tuning.”
The new showroom at PSerra Racing
The Pserra Racing engines department performed well in
2009, helping pace a number of drivers to top results in 2009. Pserra engine power would help Darren White take
the 2009 BSRKC Rotax DD2 championship. Garret Grist would use Pserra power take the 2009 ASN Canada FIA
Rotax Junior National Championship and the 2009 BSRKC Rotax Junior title. All Pserra Racing engines are built
in house, prepped and then dyno tuned for quality and performance.
The next on track event for the Pserra Racing crew will be the SuperKarts! USA SuperNationals, being held in Las
Vegas, Nevada in mid November. Drivers listed so far include Federico Montoya, brother of NASCAR drive Juan
Pablo Montoya, Michael Vincec, Christopher Ernst and Spencer Todd. Also the team is currently putting the final
touches on their Florida Winter Tour program and interested drivers from across North America are encouraged
to contact Pserra Racing for more details.
For more information on Pserra Racing, the 2009 SuperNats and the Birel chassis line go to www.pserraracing.
com or call Peter Serravalle at 416.989.035. Pserra Racing’s full range of products including Beta Tools, MyChron, Molecule, Birel and more will be showcased at the shop.
For more information about the Lombardy kart track and more visit http://www.lasfair.ca and click the karting info
link. Look for he C2 Kartsport website coming soon.