Expansion and Promotion of Food Business

Expansion and Promotion of Food Business
Food Planet Inc. (Tokyo 7853)
Jun 29, 2016
Food Planet Growth Strategy and Capital Raising by
New Share Warrants
Japan
Opportunities
Master Fund
(JOMF)
1. Food Business
Acquisition
Efficiency
Improvements
Maximize profit as well as
the introduction of
delivery & eCommerce
Capital Raise
Issuance of New
Share Warrants,
total 2.8 billion yen
2. Expansion of
Existing Market
Expansion of Food
Business in AsiaPacific Region
3. Start franchisor
activities in
Asia market
Guangdong province,
Macau, Hong Kong,
Taiwan, Singapore
Add new stores to
existing markets Hawaii,
Japan, South Korea
4. Business
Acquisition
through Ｍ＆Ａ
Well-known franchiseable
FB brands
The Food Planet advantage
Franchise rights of iconic brands in Asia-Pacific region which
has growing market with strong demand.
JV with Hyundai Green Food in South Korea
2
Approx. 2.8 billion yen will be raised by the New Share
Warrants
Japan Opportunities Master Fund
Investment
Issuance of New
Share Warrants
Food Planet Inc.
Number of New Share Warrants 140,373,800 （140,373,800 shares）
Exercise Price
JPY 20
Amount of Funds
JPY 2,849,588,140
Exercising Date
July 14, 2016 – July 13, 2017
※Commitment of Initial Exercise：
10% of the total amount, approx.
JPY 280 million, will be exercised on the allotment date.
Food Planet Brands
American Classic Bakery
Korean Fried Chicken Restaurant
17 themed restaurants
in Hokkaido
Ice-cream made
with liquid nitrogen
4
Brand Expansion in Asia-Pacific Region
FP has franchise rights of Magnolia Bakery, Kyochon, and
Nitrogenie in overseas locations
FP Head Office
SOUTH KOREA
JAPAN
 Two operating Magnolia Bakery stores in
Seoul by JV with Hyundai Green Food.
(Hyundai Department Store, Co-ex Mall)
 Franchise rights for Magnolia Bakery






One operating Magnolia Bakery store in Tokyo
One operating Kyochon store in Tokyo
17 restaurants operated by Q’s Dining in Hokkaido
Franchise rights for Magnolia Bakery
Franchise rights for Kyochon
Franchise rights for Nitrogenie
GUANGDONG
 Franchise rights for Kyochon
HAWAII
TAIWAN




 Franchise rights for Kyochon
HONG KONG
One operating Magnolia Bakery store (Ala Moana SC)
One operating Nitrogenie store (Ala Moana SC)
Franchise rights for Magnolia Bakery
Franchise rights for Nitrogenie
MACAU
 Franchise rights for Magnolia Bakery
 Franchise rights for Kyochon
 Franchise rights for Magnolia Bakery
 Franchise rights for Kyochon
SINGAPORE
5
Zoom into the brands
Overview
Store impressions：
• American classic bakery shop
• Established in the 90’s in New York City
• Prominently featured in US series/movie “Sex and the
City,” “Gossip Girls,” and “The Devil Wears Prada”
• Magnolia’s New York City heritage translates into strong
brand recognition and affiliation across the world
• Established relationships with strong franchising partners in
key regions
• Highly loyal customer base
• Multiple distribution channels and products: retail, wholesale
and merchandising
6
Zoom into the brands
Overview
•
Korean fried chicken restaurant chain
•
Founded in 1991 and the absolute market leader
domestically for more than 25 years
•
Number of franchise stores: >1,000 stores in South
Korea. International presence in China, USA, Indonesia,
Malaysia, the Philippines and Thailand
•
Number of average daily customers: c. 120,000
•
Product is distinguished by KyoChon’s own signature
sauces and special frying technique that makes chicken
wings more crispy, yet tender/juicy
•
Typically paired with any alcohol which places the
product perfectly for co-branding with beverage partners
Store impressions
7
Zoom into the brands
Overview
Store impressions
• Multi-concept Japanese restaurant group that operates
themed restaurants in Sapporo from 2001 (17 outlets.)
• Various style restaurants such as Izakaya, Japanese
cuisine, Yakiniku, Café, etc. using fresh ingredients from
Hokkaido.
• Many scalable brands suitable for multi-store
development due to ease of operations and stable cost.
8
Zoom into the brands
Overview
•
A new on-trend food brand: liquid nitrogen infused premium
quality ice cream.
•
Stores choose seven flavors from a menu of 72 different options
and rotate weekly, incentivizing customers to visit often to taste
and experiment with different flavors.
•
Strong image and marketing philosophy with unique guest
experience, starting with the theatre - as the ice cream base is
infused with liquid Nitrogen in front of the customer - against a
backdrop of high energy upbeat music, modern design and friendly
staff.
•
Currently there are three stores in Australia and international
outlets in Indonesia, Thailand, the US, and the UK, with one in
Hawaii operated by Food Planet.
Store impressions
9