International Marketing Project: Mexico
Transcription
International Marketing Project: Mexico
International Marketing Project: Mexico Cassandra Garcia-Copado Crater School of Business May 17, 2012 Introduction ............................................................................................. 1 Issue .......................................................................................................... 2 Non-Profit ................................................................................................. 3 Geographical Area Analysis ..................................................................... 4 Economic Analysis Part I ....................................................................... 5-6 Economic Analysis Part II ....................................................................7-10 Political System .................................................................................10-11 Trade Laws and Legal Analysis ..........................................................11-12 Population..........................................................................................12-15 Diet and Nutrition .............................................................................15-17 Housing and Communication ............................................................17-18 Transportation ...................................................................................18-20 Labor ..................................................................................................20-22 Education ...........................................................................................22-25 Clothing ................................................................................................... 25 Recreation and Leisure ........................................................................... 26 Language ............................................................................................27-28 Religion ................................................................................................... 29 Bibliography .......................................................................................30-31 Appendix ............................................................................................32-37 • Print Ad .................................................................................. 32 • Issue Brochure .................................................................. 33-34 • Etiquette Information ........................................................... 35 • Country Selection Letter .................................................. 36-37 Cassandra Garcia-Copado Mexico Introduction I have developed a business plan that focuses on the Mexico and how it all fits in with the nonprofit, Pachanga for Youth. Little things like what the job market is, the jobs available, the geography of Mexico, weather, the imports and exports and many other things all affect the way the drug cartels run. The starting point is addressing the main issue and concern of Pachanga for Youth. After this has been set we delve into the partnerships and products of PFY. It is also good to know the geography of Mexico and how that will affect PFY. The economy of Mexico is important to know because it helps explain the work and ties in with the labor part. If jobs aren’t sufficient and cartels make a lot of money kids will think they can help their families out of those situations. Looking at how well the government is run and the laws of the country also helps to see how well situations are handled and what is being done. The number of people in Mexico, the food that they eat daily, what their housing situation is, and the level of education is also important because it says a lot about the culture and their response to a lot of the violence and crime. I also believe that the activities available play a role, if kids can’t find something to do someone much older will come around and let them know that they can train them to do stuff that isn’t kid friendly leaving them with a life in gang. When looking at issues around the world many tend to focus on the ones that everyone knows about they never focus on ones that are quietly destroying lives. Many people worry about the drug cartels but never have they thought about where the real issue begins. I chose to begin a non-profit in Mexico because I have personally been affected by the drug cartels and because I have also seen what it does to the lives of the younger generations and their families living in Mexico. By starting this non-profit many people will be aware of the fact that the gang and drug violence in Mexico is slowly becoming a world-wide issue. The drug industry is growing fast and spreading and with Mexico being the main source of these drugs this issue needs to be addressed. Many countries also need to realize that the issue doesn’t begin with the older folks of the country but is not starting with kids that are becoming reckless because that is what they are taught. You can’t build something without having a foundation set. Someone needs to set a good foundation in these kids and show them the light. -1- Cassandra Garcia-Copado Mexico Issue Many countries have government with stable police enforcement and most of the residents in that country follow the laws that have been set. While in other countries it seems like the government is being run by its own people and they have no control over what happens. This just so happens to be the case for Mexico with a twist to it. It is not the people who are running the government but the drug cartels of the country. The law enforcement has managed to capture many of the top drug leaders such as Edgar “La Barbie” Valdez Villarreal but that hasn’t been enough to stop them from causing havoc in Mexico. With more and more of the leaders getting arrested they are turning to the younger children of the country because they won’t be prosecuted the same way an adult would if they were to get caught. By opening a non-profit organization in Mexico and focusing on this major issue I believe the drug cartels over time will slowly begin to dissipate and the country will be a lot safer for the younger generations. Drug Cartels are gangs that cultivate drugs then distribute them around the world. Not only is it drugs but it is now including weapons. With law enforcement finding new tactics on how to capture the drug lords, they focus on adding more and more people to their group. The issue with this is that it is not adults that they prey on but on the younger children. They do this because children do not face punishment like an adult would if they were to get caught smuggling drugs or weapons to and from a country. This affects the people in Mexico because they are afraid to leave their homes and go out and enjoy time with their families. Along with this people are being thrown out of their houses and left with no place to live. The streets are also covered in blood. Bodies are left to be found in the mornings. Not only does it affect personal lives but it is now becoming nation-wide and affecting businesses. Many people are traveling less and less to Mexico, and Mexico’s main income is from tourism. This issue should be addressed because it is the future of many people whether they know it or not. This issue is not only in Mexico but is becoming a major issue for the United States. Deaths are occurring on both sides of the borders and have become a global issue. By eliminating this issue children have a secure future and crime rates will be lowered. The US will not have to worry about drugs being smuggled into their country and weapons are not being smuggled into Mexico. With a more stable government and less crime rates the world can begin to become a peaceful place to live. Drugs and drug cartels are ruining the future of many countries especially Mexico. Helping kids by keeping them busy and showing them that they can turn their backs to the drug cartels will eventually lower the sizes of the drug cartels drastically. It may not end their reason for being around but it will sure put them in corner with little options left. -2- Cassandra Garcia-Copado Mexico The Solution: Non-Profit Non-Profit Name I have chosen the name Pachanga for Youth as the name for the non-profit because we want to celebrate that the youth are turning down a bad life and accepting a great life. Motto Empowering youth. Encouraging futures. Mission Statement Pachanga for Youth is a non-profit group focused on providing successful futures for the youth of Mexico by providing safe environments for the children. What We Do Through Pachanga for Youth, we provide activities for the youth in Mexico to keep them occupied. Mexico currently faces a major drug cartel issue which has begun to target the youth in the country. They run around reckless and do what they please. With the help of Pachanga we are able to keep the focused on school by helping with homework, we provide different intramural sports for the kids so they can play and develop lifelong friendships and activities to keep them busy. The youth feel safe and know they do not have to live a life like those in the drug cartels. Ways You Can Help Donate Money Donate money to help buy equipment for the intramural sports, school supplies, and to help fund a field trip to local attractions. Shoelaces against the Race The kids will be given white shoe laces to die and be sold to help raise money for them to buy supplies and equipment. Volunteer your time Volunteer to help a kid with their homework. You can also help by volunteering to host an intramural game of some sort. Spend time with the kids or volunteer to be a chaperone during field trips. Partnerships Mexican Government They will help provide funding for Pachanga. They are also trying to stop the drug cartels and by partnering together we are able to target the youth first before the cartels. Atletica They currently sponsor the Mexican Olympic team and four soccer clubs in the Mexican First Division. By partnering with Atletica we are able to have some equipment needed for playing games and also they will be able to motivate the youth to continue doing well and someday play for the teams they sponsor. Nike They are currently partnered with (RED) ™ to fight against HIV/AIDS using red shoelaces. With partnering with them they can help donate to buy shoelaces for the kids to die and sell to help end the gang violence. -3- Cassandra Garcia-Copado Mexico Geographical Analysis With a warm climate and with many tourist attractions Mexico is a perfect place to start a nonprofit organization. Mexico is surrounded by many beautiful beaches and is big on culture. It also has two huge mountain chains, the western and eastern Sierra Madre, which runs from north to south. During winter time the sun is shining bright and there are many activities available for people in the country. Mexico City was once the capital of the Aztec Empire. Mexico is located just below the US and above South America. It is surrounded by two bodies of water, the Pacific Ocean and Gulf of Mexico. Mexico mostly imports from the US and China. Both sides of Mexico are in perfect location of the hurricane belts making them susceptible to hurricanes from June to November. There are two seasons for Mexico. Weather can be dry and sunny or rainy and cooler. The sunny weather lasts for most of the year. With spring-like weather year round most days are followed by cooler nights. From June till September the weather in Mexico changes from sunny days to rainy days. There are usually short but heavy showers during this time. February and July are generally the driest months of the year. Areas near the coast receive large amounts of rain during September. Mexico is mainly made up of large deserts. It contains over one hundred rivers in which most empty into the Pacific Ocean. With some mountain ranges in the area, truck drivers may have issues delivering products to locations. With beautiful tourist locations on both sides of México to bring in help for our organization, warm, sunny filled days for most of the year and beautiful deserts surrounding everything makes for a good location. With little issues geographically I believe we will have much success with this organization and with helping the younger generations in the country. Geographical Benefits Mexico is a prime tourist attraction Weather is usually warm Mexico City- Second largest city in world Taken from Google Images -4- Cassandra Garcia-Copado Mexico Economic Analysis I Classification Mexico is classified as a Capitalism economic system Description The economy is also a free market economy with a mix of modern and outmoded industries. Economic Statistics and Activity Mexico’s main source of income comes from its major industries. They are trying to develop ways to incorporate renewable energy resources. Resources Solar Energy (Renewable): Warm weather year round they get a lot of solar energy from the sun and use it to help run their machinery. Industries Industry Description 5 companies in industry Food & Beverages Produces, distributes, and markets different food and beverages with Coca-Cola being a major one. Mexico spent 18.88% on tobacco expenditures. •Bimbo •Coca-Cola •Jarritos •Sabritas •Nestles • Cigarros la Tabacalera Mexicana • Seneca •Romeo y Julieta •Cohiba • Ciroomex Tobacco GNP and/or GDP Official Exchange Rate There are 12.7018 Mexican pesos per US dollar. Taken from CIA world factbook: Mexico Total GDP (PPP) $2,214,000,000, 000.00 $1,657,000,000, 000.00 Mexico France $1,826,000,000, 000.00 Italy $1,411,000,000, 000.00 Spain -5- Cassandra Garcia-Copado Mexico Taken from CIA world factbook: Mexico GDP Real Growth Rate 3.80% 1.70% 0.60% Mexico France Italy 0.80% Spain Taken from CIA world factbook: Mexico Gross National Income per Capita $47,580.00 $42,250.00 $35,240.00 $31,960.00 $9,980.00 Mexico France Italy Spain US -6- Cassandra Garcia-Copado Mexico Economic Analysis II The following Trade Statistics involve the economy of Mexico and its imports and exports. Major Exports Manufactured goods Oil and oil products Silver Fruits Vegetables Coffee Cotton Description of Exports Mexico’s major manufactured goods are cars and electronics. Mexico is the sixth largest oil producer in the world with 12.4 billion barrels in 2007. Its largest oil reserve is Chicontepec Field. Dollar Value of Exports The dollar value of exports is currently is at $336.3 billion. Export Partners US Canada 9% 91% Taken from CIA world factbook: Mexico -7- Cassandra Garcia-Copado Mexico Major Imports Metalworking machines Steel mill products Agricultural machinery Electrical equipment Car parts for assembly Repair parts for motor vehicles Aircraft and aircraft parts Description of Imports Mexico mainly imports power-driven metalworking machines. Mexico is the second largest steel producer in Latin America. Mexico houses over 41 service centers. Dollar Value of Imports The dollar value of imports currently is at $341.9 billion. Import Partners US China South Korea 7% 9% 84% Taken from CIA world factbook: Mexico Problems of Scarcity Mexico’s major problem of scarcity is water. The government has released a campaign titled “February 2010: The City May Run Out of Water”. The problem is so serious that some cities may be left with no water. With an increasing population and high demands for water, Mexico is at high risk for being left without water. -8- Cassandra Garcia-Copado Mexico Balance of Payments In 2001, Mexico was reported to have $154.8 million in exports and $168.4 million in imports resulting in a deficit. Trade Balance Mexico has a small trade deficit. They import more than they export which can in some ways be bad because they do not make any profit when they try to sell and export to other countries. Mexico is not one of the wealthiest countries being that they focus much money on their law enforcement to help stop the gang issues. Exchange Rates In Mexico, the current value of the peso is much lower than the US dollar. It is almost profitable when tourist come because Mexico has more money in US dollars than in pesos, making exchanging easier when they have more of that countries money. Name of Currency The currency in Mexico is the Peso. Current Rate of Exchange One Mexican peso is 12.39 US dollars. Taken from CIA world factbook: Mexico Inflation Rate 3.50% 3.10% 3.00% 2.30% 2.00% Mexico France Italy Spain US -9- Cassandra Garcia-Copado Mexico Taken from CIA world factbook: Mexico Unemployment Rate 20.80% 9.10% 9.10% 8.20% 5.10% Mexico France Italy Spain US Political System The governmental structure is based off the constitution that was adopted in 1917. There is no separation of powers within the executive, legislative and judicial branches of the government. The legislature has begun to prove that it has more power than the executive branch, which houses the president. Government Type/Political Structure Mexico’s government type is a federal republic that is based on a congressional system. A congressional system means that the president is both head of state and head of government. Branches of Government Branches of the government are similar to those of the United States. They are the judicial, executive, and legislative. The Judicial branch is the Supreme Court of Justice and the justices are appointed by the president as long as they have consent from the senate. The executive branch houses the chief of state, head of government, and the cabinet. Political Parties Partido Revolucionario Institucional, PRI Partido Acción Nacional, PAN Partido de la Revolución Democrática, PRD Partido del Trabajo, PT Partido Verde Ecologista de México, PVEM Convergencia, CV Nueva Alianza, PNA or PANAL - 10 - Cassandra Garcia-Copado Mexico Leadership President- Felipe Calderon Foreign Minister- Patricia Cantellano Stability of Government A new president is voted for every six years. Presidents are elected by most votes, how popular they are. The person running must be a natural born Mexican citizen and must have lived in the country for at least twenty years. Legal System The legal system is a civil law system with some influences from the US constitutional law theory. Suffrage Suffrage in Mexico is at eighteen years of age. Flag Mexico’s flag contains three vertical bands of Green, White, and Red. On the white band in the middle it has an eagle that is on a cactus with a snake in its mouth, which is also Mexico’s coat of arms. The green stands for hope, joy and love. The White stands for peace and honesty. The red stands for hardness, strength, bravery, and valor. Trade Laws and Legal Analysis Mexico has tariffs with over forty countries. The biggest being NAFTA with Canada and the United States. Mexico follows strict guidelines for labeling different products. Many fruits and vegetables along with other things are prohibited from entering the country. Tariffs Mexico currently holds thirteen trade agreements with forty-four countries including Canada and the United States. - 11 - Cassandra Garcia-Copado Mexico Trade Laws Trade Agreements Mexico’s biggest Trade Agreement is with Canada and North America. The North American Free Trade Agreement (NAFTA) removes any barriers for trading between Canada, Mexico and North America. This agreement was signed in December of 1992 and is still in effect. The most recent trade agreement has been with Central America (Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua). Labeling and Marketing Requirements When labeling products they must include the name of the product, if it contains ingredients list the ingredients and nutritional information, the country from which that product originated from, an expiration date, the name of the manufacturer or importer, and a lot number. When listing the name of the product, the name of the manufacturer or importer, the country of origin of that product, warnings, instructions, or any guarantees they must all be in Spanish. Prohibited and Restricted Imports Mexico’s prohibited imports include Meat, Vegetables, Plants, Fruit, Flowers, Guns, and Knives. Mexican law requires a notarized written permission letter from any parent or guardian that is not traveling with their child. The letter is required when the person is under age 18 and is a non-Mexican citizen. This letter must include the name of the child traveling, the name of the parent they are traveling with and the signature of the parent that is not traveling with the child. The State Department suggests that the permission also include the dates of travel, the destinations of the trip, any airlines that will be flown, and the reason behind the travel. The child is responsible for carrying the original letter and proof that the person notarizing the letter is a parent/guardian. Usually this proof is a birth certificate or court document and if applicable, an original custody decree. Population When considering the three major statistics to help open up our organization I believe it is important that we focus on the birthrates, age structures, and the most populated cities. In México, many families are fairly big so taking into consideration the number of birthrates will help us to be able to protect them from any harm in their future. Most gangs in Mexico consist of older men and younger boys, the ability to focus on the age groups and how much of the population are in that age group can help predict who they will target. The most populated cities tend to have more gang territory within them. Looking into these cities can be a major factor into deciding the future location of Pachanga for Youth. Total Population The total Population for Mexico is 114,975,406 people. - 12 - Cassandra Garcia-Copado Mexico Taken from CIA world factbook: Mexico Growth Rates 1.87% 1.09% Mexico -0.08% Japan Philipines Mexico’s growth rates are much higher than in Japan because they are not limited but in the Philippines they are very poverty stricken Birth Rates Taken from CIA world factbook: Mexico Birth Rates (per 1,000 persons) 24.98 18.87 8.39 Mexico Japan Philipines The birthrates are higher than in Japan because teen pregnancy is common in many Mexican families. The birthrates are much lower than in the Philippines because of poverty. The more poverty in a country the less protection people use and birthrates will begin to become higher. - 13 - Cassandra Garcia-Copado Mexico Taken from CIA world factbook: Mexico Life Expectancy Rates Life Expectancy Rates (years) 83.91 76.66 71.94 Mexico Japan Philipines Life Expectancy Rates The life expectancy rates in México are a lot higher that in the Philippines because Mexico is coming out of high poverty levels and is becoming a well-developed country. They are lower than in Japan because they are so advanced technologically and in many other ways and Mexico is still having to deal with other issues and has not reached the same advancement as Japan. Distribution of Population Taken from CIA world factbook: Mexico Age Structures Male 35,842,495 Female 38,309,528 16,395,974 15,714,182 3,348,495 0-14 years 15-64 years 4,113,552 65 years and over - 14 - Cassandra Garcia-Copado Mexico The significance of this data helps determine the ratio of adults to children and also helps determine how much of the more adult are in gang and how many children are becoming targets to this issue. Taken from CIA world factbook: Mexico Most Populated Cities Most Populated Cities 19,319,000 4,338,000 Mexico City Guadalajara 3,838,000 Monterrey 2,278,000 1,629,000 Puebla Tijuana Mexico City is the most populated city in Mexico, it is also the capital. It is located in the center of Mexico in a large valley high in the plateaus. Mexico is a very busy city. One of its major landmarks is the Angel of Independence. The Historic center of Mexico City is declared a World Heritage Site by UNESCO. Guadalajara is the Capital of the state of Jalisco. It is located in the western-pacific area. Guadalajara has many activities to do; the most popular would be visiting Tequila and its vast fields full of agave, which is a plant that is distilled to make tequila. Monterrey is located in the northern parts of México and is capital of Nuevo Leon. Diet and Nutrition Typical Meals Corn is a common food found in every Mexican meal. Corn is used for making tortillas. Chicken and Pork are the most consumed. Tomatoes, tomatillos, avocado, mango, and nopales are the most common fruits and vegetables. Coca-Cola is the most consumed beverage. Most meals are served when everyone is home and they are able to sit together and eat. Beans and rice are served with most dishes. - 15 - Cassandra Garcia-Copado Mexico Taken from earthtrends.com Meat Consumption per Capita 58.6 52.4 45.7 34.5 Mexico China Peru Latvia Mexico has a high meat consumption per capita compared to China, Peru, and Latvia. Mexico has many farms and meat is very common in meals while in the other countries they might not have the space to raise livestock. Obesity Rate Taken from earthtrends.com 30.60% 24.20% 21.70% 13.10% Mexico United States Spain Australia Mexico has a much lower obesity rate than in the US but higher than in Spain and Australia. - 16 - Cassandra Garcia-Copado Mexico Taken from earthtrends.com Calorie Supply per Capita 3,192 3,470 2,934 2,411 Mexico High Income Middle Income Low Income For an average adult female 2,000 calories is recommended and for an average male it is recommended about 2,500 calories. Mexico’s average calorie intake is 3,192 which is almost 900 calories over the recommended intake. Housing and Communication With Mexico beginning to modernize more and more I believe this will have much effect on the organization because gangs are modernizing along with the country especially with military. This could potentially effect the decisions of this organization because we would have to try and stay a step ahead of everyone in ensuring that the youth of this country continue with an education to help to advance with the country. Typical Housing Structures When you live in the city most often people do not live in house but in apartments. If one is living in a town that is not of riches most houses are made of adobe and not anything fancy. Adobe is made up of sand, water, and clay and most often some kind of organic material. Then there are those who live in ranches in nicer houses. - 17 - Cassandra Garcia-Copado Mexico Housing Statistics Taken from CIA world factbook: Mexico Urbanization 100 80 60 40 20 0 Mexico United States Argentina Italy Communications Telmex is the dominant phone company in Mexico. Every 80 out of 100 persons are now using cellphones. About 20 out of 100 people continue to use landlines. There are over thirty-two million internet users in México and over fifteen million internet hosts. There are over 1,400 radio stations throughout the country and many television stations available. Transportation 165 out of 1000 people own cars. Most often Mexican drivers are rowdy on the road. The larger cities in Mexico offer bus services including public bus transportation and metro buses at a cheap rate. You can also catch a cab or taxi anywhere in the country. Most people use the bus services and taxi’s to get around because they can’t afford a car and it is a much easier way to get from one place to the other. - 18 - Cassandra Garcia-Copado Mexico Paved Taken from CIA world factbook: Mexico Transport Analysis Roadways Paved and Unpaved Unpaved 233,806 132,289 Roadways In México, there are more unpaved roadways then there are paved roadways. This is because there are many villages throughout México and most of them cannot afford to have the roads paved. The roads that are paved are major roads that run through cities and freeways/highways. Water and Railways Taken from CIA world factbook: Mexico Distance 17,166 2900 Waterways Railways Mexico is currently facing a water deficit issue and so waterways are beginning to disappear and railways are beginning to appear more or be put in use more. - 19 - Cassandra Garcia-Copado Mexico Ships and Airports Taken from CIA world factbook: Mexico Amount 1,819 60 Ships Airports Airports are much more common in Mexico than ships. Much of the exporting done is with the US and Canada and other Latin American countries where using ships to deliver is not needed. Products can be delivered with vehicles or with planes. Labor Job Market and Availability Many business hire people through agencies or contractors, so going through an agency increases chances of obtaining a job. One must know how to speak fluent Spanish. Many businesses in Mexico look for someone who is bilingual in English. Knowing other languages is a big plus. In 1931 Mexico’s first labor law was declared. It sets the minimum age to work at fifteen years of age but they are restricted from working certain jobs and they have shorter working hours than adults and have special legal protection. Even with this law in place many small shops do not often follow this law strictly, whereas large manufacturing enterprises follow the law strictly. Minimum wage in Mexico is 60-80% lower than in the United States. There must be a lot of respect within employers and employees. Employees in the private sectors receive benefits from the Mexican State through Mexican Social Security Institute (IMSS) and for employees in the public sector receive benefits from the Institute for Social Security and Services for State Workers (ISSSTE). Employers have to pay 2% of a worker’s salary to their retirement fund. - 20 - Cassandra Garcia-Copado Mexico The workforce in Mexico, based on sex, is about equal. Men mostly work in the agricultural field while most women work in the service. When working in the industrial sect there are equal amount of women and men. Taken from CIA world factbook: Mexico Workforce (Based on Sex) Agricultural Industrial Service 71% 47% 23% 29% 7% Male 22% Female Industries The major types of industries that create jobs in Mexico are the service, industrial, manufacturing, and agricultural. The service industry houses employees in all fields including transportation, trade, tourism, education, banks, and all kinds of public offices. The agricultural industry houses many employees in farming. Major crops that are grown are corn and potatoes. Many small farmers and peasants are under a program called Ejido, which redistributes lands to them. The industrial industry creates jobs in aircraft and automobile, food and beverages, mining and other areas. The automobile industry is a major small industry and jobs for this include working for Ford, Chrysler, Volkswagen, Nissan, Honda, General Motors, BMW, Toyota, and Mercedes-Benz. Mexico is also the fifth largest oil producer. The manufacturing industry creates jobs in metal working, food, tobacco, machinery and equipment. The services sector is the major sector in the economy. It includes personal, hospitality, and professional services. The second most important sector is the manufacturing sector. Much of the success in the manufacturing sector is with the maquiladora plants in Mexico. The agriculture sector is the third important sector. Because of industrialization in the Mexican economy the agriculture sector decreases in importance but stills continues to account for a significant portion of the Mexican labor force. Mining, accounting, and employing make up for a small portion of the economic output for México. Workday - 21 - Cassandra Garcia-Copado Mexico Legally a typical workweek can consist of up to forty-eight hours and a typical workday is eight hours maximum. Industrial workers typical workweek is the full forty-eight hours and office workers workweek is forty to forty-four hours. Employers are required to pay double overtime for any overtime for up to three hours each day. Every employee has a right to have one free day per week. Most office workers are dressed in professional business attire. It also depends on the type of business one works for. When working with food one has to wear hair nets, aprons. If working in a machinery type of business one wears protective gear to prevent injuries. If working out in the field, long pants, hats, work boots. Many employees begin work at around eight a.m. and work until one p.m. for a lunch break. After their lunch break they begin to work at four p.m. and continue working till about six or seven p.m. Employees also have the right to five paid holidays every year. On Año Nuevo, Día de la Constitución, Natalicio de Benito Juárez, Día del Trabajo, Día de La Independencia, Día de la Revolución, Transmisión del Poder Ejecutivo Federal, and Christmas are the holidays which are statutory, meaning employees are entitled to a paid day off. Shaking hands is usual in a typical business environment. If someone is introduced to you as ‘Ingeniero’, ‘Licenciado’ or ‘Doctor’ or anything of that sort do not refer to them as ‘Señor’, refer to them as how they were introduced to you. Business cards should be exchanged during first meetings and one side should always be in Spanish. Education The government supports education and takes any steps needed to encourage kids to get an education. In Mexico, how well of an education you receive depends on the social standing of one’s family. If the family is wealthy, the child will be enrolled in a private school with sufficient funding for supplies. Poorer families enroll children in schools with less money to spend on education. Most students begin at the age of six in a primary school. Most students attend school for ten years. - 22 - Cassandra Garcia-Copado Mexico Enrollment Levels Taken from nationmaster.com Enrollment Ratio Secondary (High School) 88.10% 59.70% Mexico United State Fewer students are enrolled in high school because they choose to go work either in their own country or they try and go to the United States and work there. This is because one makes more money working in the United States than in Mexico and they are able to send more money to their family helping them out. Taken from nationmaster.com Educational Attainment Tertiary (Post High School) 72.60% 20.70% Mexico United States Students in the US have the opportunity to apply for scholarships and earn money to pay for college. While in Mexico this option is not available to everybody and so less students continue their education by attending college or a university. - 23 - Cassandra Garcia-Copado Mexico Taken from nationmaster.com Literacy Rates Total Males 99% 99% 99% Females 99% 99% 99% 96% 92.20% 88.50% 86.10% 86.90% 85.30% Mexico United States Germany China Literacy rates in Mexico are much lower than in the other countries because many of the people who began to attend school stop to begin working and providing for families. Taken from nationmaster.com School life Expectancy Rates Total 16 14 14 14 17 15 Male Female 16 16 16 11 12 Years 12 Mexico United States Germany China Mexico has a good education system like that of Germany and the United States. In Mexico, one is expected to begin working after they have completed the required years, even if you have not graduated so you are able to contribute money to the family’s income. Many do this but few continue education after completion of the twelve years. - 24 - Cassandra Garcia-Copado Mexico Evaluation Compared to the United States, Mexico’s level of education is much less. Mexico does not provide all the necessities one needs to continue to study like someone in the United States would receive. Poorer families do not get the same education as one would get if they were to enroll in the private schools. The government does not provide much money to the public sectors of education and so what the schools can afford is what they teach. Clothing Business Men should wear dark suits with a tie. Women should be dressed in a skirt and blouse or a dress. Skirts and dresses should be worn at an appropriate length. Most wardrobes consist of basic colors: gray, ivory, navy or white. Jeans are not appropriate and any tight and low cut shirts are considered inappropriate. It is respectful not to make eye contact with the people you are meeting with and should not be taking into offense. It is impolite to keep hands in your pockets and standing with hands on hips will be taken as aggressiveness. Traditional This outfit is Native to the state Veracruz. It is called a Jarocha. As the years have passed this dress has been modified from the fabric to make it lighter in different climates. The fabric it is now made of is to help make it easier to dance zapateadas. The Shawl, ruffles, lace, silk ribbon hair tie and any other accessories were slowly added to the dress. Along with the silk ribbon is a flower, naturally they would put a rose but it also depends on the girls marital status. If the flower is worn on the right it signifies that she is married, and if it is on the left then she is single. The guys were an all-white outfit with a red bandana around their necks and tied in the front. They also have a sombrero. Tlacotalpan is the number one producer of this outfit. It has also been recognized nationally as one of the most beautiful outfits in Veracruz. Casual When people wear traditional Mexican clothing it is for a show of some sort or if they are indigenous. Most of the population wears jeans and a t-shirt when going out and about. - 25 - Cassandra Garcia-Copado Mexico Recreation and Leisure When you hear Mexico, you think beaches and tourism. There are many different ways to enjoy México, whether it is for adventure, entertainment, culture or just the beaches. You could go hiking, camping, fishing, kayaking or find a nice volcano to explore. You can also take a dive into the culture and watch bullfights, shop in the mercados, and see the different dances. The old west movies. Cowboys and gunslingers. New Mexico and Texas. And then finally, Mexico. Villas del Oeste Durango México, knows as “un pueblo de películas” or a town of movies. This old western town located in Northern Mexico’s Durango has been known to be a backdrop to many movies. John Wayne and Jorge Russek have filmed in Villas along with other famous old western actors. Visitors take a trip back to the 1860’s with live shows or reenactments on weekends and during vacations. Cancun is popular for its beaches and cultural wealth and year round warm weather. Filled with many resorts and fun activities, one can never be bored. From sunrise to sundown there are plenty of things to see and do such as visiting the beaches, taking a stroll down Kukulcán Boulevard, or even taking a few hours to shop. When the sun goes down for its nap, the streets are still alive with places to go have some fun and enjoy some family time. The night scene is alive with theaters and cinemas, restaurants and night clubs open to the public. Where does one go when they want tequila, mariachis, and some charrería in their lives? They visit Guadalajara. Charrerías are done every weekend, and are the thing to be watching when visiting Jalisco. There are also tours available to see the tequila plants and the haciendas. Walking down the street people have the opportunity to hear the mariachis sing at local restaurants. With endless possibilities in the country of Mexico, tourism is on a high. Beautiful scenery, diverse culture among people, and the warm weather there is much to do and see. It is also a perfect country for a non-profit organization because along with the beauty of the country there is also a little darkness that can easily be turned. Take a trip in the old west, catch a wave with the family, or watch the men of the town bull ride Mexico’s recreation and leisure list is fun one. Entry/Exit Requirements for Mexico • All U.S. Citizens are required to present a valid passport or passport card to travel beyond “border zone” • Tourist who plan on staying in the country longer than 72 hours need to obtain a Mexican Tourist Permit (FMT) • Non-Mexican minors not traveling with both parents need a notarized written permission letter allowing travel with the person they are with - 26 - Cassandra Garcia-Copado Mexico Languages Entering into Mexico you will find that Spanish is the primary and official language of Mexico. Over ninety percent of the population speaks Spanish. There are also many indigenous languages that are spoken throughout the country as well as in other countries such as the United States and Canada. Taking Business into Mexico means looking for people who speak Spanish fluently and will be willing to translate. Being a visitor in Mexico means being able to understand the language and the culture. National or Official Language The national language of Mexico is Spanish. Dialects or Minor Languages • Mayan – Mayan is mostly spoken by over six million indigenous Maya. Guatemala recognized twenty-one Mayan languages by name and Mexico recognizes eight more. Mayan languages are thought to descend from a Mayan language that had been spoken at least 5,000 years ago. Mayan languages are primarily spoken by countries in Central America. These countries include Guatemala, Belize, Honduras, and Mexico. Small refugee and emigrant populations exist in the United States and Canada that speak this language. • Náhuatl – Náhuatl has been spoken since the 7th century by the Aztecs. There are an estimated 1.5 million Nahua people, most of which live in Central Mexico. Náhuatl is spoken in Puebla, Veracruz, Hidalgo, Guerrero, Morelos, Tlaxcala, Oaxaca, Michoacán, Durango and with immigrants speaking this language in the United States and Canada. There are four dialects to the Náhuatl language: Western Peripheral, Eastern Peripheral, Huastecan, and Central Náhuatl Languages Spoken Spanish Only Spanish and Indigenous 1% Indigenous Only Unspecified 1% 5% 93% Taken from CIA world factbook: Mexico - 27 - Cassandra Garcia-Copado Mexico World Languages Top Ten Languages (primary and secondary) Taken from www.ignatius.edu Top Languages 12,000,000,000 10,000,000,000 8,000,000,000 6,000,000,000 4,000,000,000 2,000,000,000 0 World's Ten Most Influential Languages Taken from www2.ignatius.edu Ten Most Influential Languages 40 35 30 25 20 15 10 5 0 - 28 - Cassandra Garcia-Copado Mexico Religion Mexico’s biggest religion makes up for over half of the population, this religion is Roman Catholic. There are also other religions such as protestant and Jehovah’s Witness with very few people practicing these religions. A small portion of the population does not practice any of those religions are they don’t practice any at all. Types of Religions Mexico is the largest Roman Catholic country in the world. Mexico is divided into 90 dioceses, or districts. Religions of Mexico Roman Catholic Protestant Jehovah's Witness Other Unspecified None 3% 0% 14% 1% 5% 77% Taken from CIA world factbook: Mexico Effects of Religion The government does not provide financial assistance of any sort to the churches. Church also is not in public education. There are holidays in which public and private schools send students on vacation, these holidays are Christmas and Easter. Where government and the Catholic don’t reach Protestantism is strong. Much of Mexico’s population is Catholic but some also unite their catholic practices with the practices of other native traditional religions. - 29 - Cassandra Garcia-Copado Mexico Bibliography "Climate in Mexico." Lake Chapala Mexico. Web. 04 May 2012. <http://www.focusonmexico.com/Mexico-Topics/Climate-in-Mexico.html>. "Climate of Mexico." Home. Web. 04 May 2012. <http://www.languagecrossing.com/Destinations/Mexico/Climate_of_Mexico/>. "Countries and Their Cultures." Culture of Mexico. Web. 15 Mar. 2012. <http://www.everyculture.com/Ma-Ni/Mexico.html>. "CURRENCY CONVERTER WIDGET." Web. 15 Apr. 2012. <http://www.xe.com/ucc/convert/?Amount=1>. "Economy Watch - Follow The Money." Mexico Export, Import & Trade. Web. 04 May 2012. <http://www.economywatch.com/world_economy/mexico/export-import.html>. "Education in Mexico." Tulane University. Web. 24 Apr. 2012. <http://www.tulane.edu/~rouxbee/kids00/mexico3.html>. "Encyclopedia of the Nations." Mexico Economic Sectors, Information about Economic Sectors in Mexico. Web. 9 Apr. 2012. <http://www.nationsencyclopedia.com/economies/Americas/Mexico-ECONOMICSECTORS.html>. "LA HISTORIA DEL TRAJE TIPICO DE VERACRUZ." Veracruz.com. Web. 13 Apr. 2012. <http://veracruz.com/noticias/la-historia-del-traje-tipico-de-veracruz>. "Labeling Requirements in Canada and Mexico." Law Library. Web. 30 Mar. 2012. <http://library.findlaw.com/1999/Jan/1/130637.html>. "Mexico - Atlapedia® Online." Mexico. Web. 04 May 2012. <http://www.atlapedia.com/online/countries/mexico.htm>. "Mexico." - Bumblehood. Web. 04 May 2012. <http://www.bumblehood.com/en/article/e135c757990c102b88e150>. "Mexico." Hiking in Mexico. Web. 3 May 2012. <http://www.visitmexico.com/en-us/hiking>. "Mexico: Job Market." Mexico: Job Market. Web. 28 Mar. 2012. <http://www.prospects.ac.uk/mexico_job_market.htm>. "Mexico Law Labor." Mexico Law and Mexico Attorney. Web. 14 Mar. 2012. <http://www.mexicolaw.com/LawInfo11.htm>. - 30 - Cassandra Garcia-Copado Mexico "North & Central America and Caribbean." Country Profile: Mexico. Web. 25 Apr. 2012. <http://www.fco.gov.uk/en/travel-and-living-abroad/travel-advice-by-country/countryprofile/north-central-america/mexico/>. "North American Free Trade Agreement (NAFTA) â”." North American Free Trade Agreement (NAFTA) â”. Web. 28 Apr. 2012. <http://www.fas.usda.gov/itp/policy/nafta/nafta.asp>. "Noticia Principal." Web. 04 May 2012. <http://www.prd.org.mx/portal/>. "Partido Revolucionario Institucional." Www.pri.org.mx. Web. 04 May 2012. <http://www.pri.org.mx/ComprometidosConMexico/index.aspx>. "Passport and Visa Services." Mexican Customs: Regulations, Export-Import Procedures of Mexico Customs. Web. 1 May 2012. <http://mexico.visahq.com/customs/>. "Resultados Encuesta Regional Fronteriza." PAN: Partido Accion Nacional. Web. 04 Apr. 2012. <http://www.pan.org.mx/>. "SICE: Countries: Mexico: Trade Agreements." SICE the OAS Foreign Trade Information System. Web. 26 Apr. 2012. <http://www.sice.oas.org/ctyindex/MEX/MEXagreements_e.asp>. "Topography and Drainage." Country Studies. Web. 04 May 2012. <http://countrystudies.us/mexico/48.htm>. "Tours." Guadalajara. Web. 19 Apr. 2012. <http://allaboutguadalajara.com/activities/tours/>. Use", "astounding And Easy to. "World Statistics, Country Comparisons." NationMaster.com. NationMaster. Web. 27 Mar. 2012. <http://www.nationmaster.com/index.php>. "What Are the Major Industries in Mexico?" WikiAnswers. Answers. Web. 04 May 2012. <http://wiki.answers.com/Q/What_are_the_major_industries_in_mexico>. - 31 - Cassandra Garcia-Copado Mexico Print Ad - 32 - Cassandra Garcia-Copado Mexico Issue Brochure: Front - 33 - Cassandra Garcia-Copado Mexico Issue Brochure: Inside - 34 - Cassandra Garcia-Copado Mexico Etiquette Information Whether you are managing business situations or visiting someone in their home there are rules that need to be followed so you don’t come across as disrespectful and rude. Below are seven of the more important etiquette rules to follow. 1. Do not use first names refer to people as they were introduced such as “senor/a”, “ingeniero”, “doctor/a”, “professor/a”. 2. Avoid saying “no” when negotiating; use “maybe” or “We’ll see” 3. Mexican men often greet each other with a handshake and a hug. 4. Avoid talking about illegal aliens, drug war, poverty, religion, Mexican politics and comparing Mexico to the United States. 5. Eating with utensils is often considered snobbish, most foods are eaten with fingers, if you don’t know what to do follow what others are doing. 6. Men are allowed to talk with each other using vulgar language, women must avoid doing this. 7. When tourists using common Spanish phrases or bad language to blend in is disrespectful. - 35 - Cassandra Garcia-Copado Mexico Country Selection Letter Cassandra García-Copado BIS Inc. 655 N. Third Central Point, OR 97502 Phone (541) 494-6300 International Market Research Specialist February 13, 2012 Dr. Johnny Allen Hendrix Human Resources Director BIS Inc. 845 United Nations Plaza New York, NY 10017 Dear Dr. Hendrix: With many countries facing difficulties, people have reached out and begun non-profit organizations. Many target the same issue: poverty and homelessness. But not all countries face these issues; many have greater problems to worry about. Mexico, Guatemala and Venezuela would be my main focus because they face greater issues. With many trips to Mexico in the past and many to come in the future, I have seen and experienced a lot of what many citizens of this country do. With much knowledge on this country, I believe this will be an acceptable choice for me to research. I have over half of my family living in Mexico and constantly talk with them to find out how things are in Mexico. My family and I visit every few years. This past August we went for a family wedding and will go again this summer. My main concern is with the drug cartels and who they target. As they begin to become stronger and unstoppable, they aim towards the younger kids. I would like to provide different options for them than running side by side with the cartels. I plan on starting an organization in which people donate to provide soccer balls, basketballs, board games, coloring books and different activities to keep kids away from the violence, murder, and poverty around them. I hope to open up several facilities around Mexico where kids can spend their free time. They could do homework, play soccer, or anything else they would like. In newspapers you find many articles about violence in Mexico, but it is spreading to countries nearby. Guatemala is facing these same issues and it is leading to many more. It is a country that has a culture almost the same as what I’ve grown up with and with similar issues. More and more people are becoming homeless and live in a place of poverty. Guatemala also experiences high crime rates and violence. I would focus mainly on the number of homeless people. I would provide a place for them to stay overnight and food to eat during the day. With this in mind, Venezuela has different issues to face. In this country, human trafficking is an issue I could target. BIS Inc. can provide a sanctuary away from the traffickers and help the victims regain their life. I hope to travel there and many countries while in college. I also have a friend who lives in Caracas. He was a foreign exchange student my freshman year and we have a good friendship. I also researched and presented this country for my Spanish class. - 36 - Cassandra Garcia-Copado Mexico Thank you for taking into consideration the countries I have chosen for the International Marketing Project. I look forward to hearing which you have chosen and continuing to work alongside you. Sincerely, Cassandra García-Copado - 37 -