Annex 2 - UMS Riate

Transcription

Annex 2 - UMS Riate
Annex 2
Synthesis of the case studies .............................................................................................................1
Case study 1: The Textile District of the Herning Area, Denmark.................................................23
Case study 2: The electronic and mechatronics industry in Ivrea ..................................................37
Case study 3 : Vulnerable area of Czestochowskie (Poland) .........................................................53
Case Study 4: Electronics industry in Western Hungary ................................................................65
Case study 5: The Carpi textile industrial district in Emilia-Romagna..........................................71
Case study 6: The Prato textile industrial district in Tuscany ........................................................95
Case study 7: Textile manufacturing in the North Region of Portugal.........................................116
Case study 8: The metal sector within the Ruhr area ...................................................................138
Case study 9: The region of Western Finland. The micro case Vaasa area : Electric machinery and
apparatus ....................................................................................................................................165
Case study 10: The region of Northern Finland. The micro cases Oulu and Oulu South............180
Case study 11 : Les TIC dans l'agglomération toulousaine : un secteur ancré transversalement
et s'appuyant sur les avantages compétitifs du milieu local ......................................................193
Case Study 12: Asturias, a vulnerable region ...............................................................................212
Case study 13: North-West Region (Romania): from transition to globalization. .......................236
Case study 14: Le Courtraisis et son tissu industriel textile.........................................................259
Case study 15: L'industrie métallurgique dans la province de Liège ...........................................272
Case study 16: Cas d’étude Franche-Comté .................................................................................288
Synthesis of the case studies
1. General presentation of the case studies
Case studies have been carried out in very different types of regions in order to give a large
picture of reactions. Table 1 and figure 1 illustrate the diversity of main structural
specialization and reactions to vulnerability for all 16 case studies. We can identify:
- 7 in the textile industries, 4 in the metal industries, and 5 in the electric/onic ; industries
(some cases are mixed, for example Modena where we also find a metal industry);
- 10 are clearly declining regions, while the 6 other show less clear situations;
- 3 case studies are located in the new member States, 4 in Mediterranean regions, 3 in
Nordic countries and 6 in central regions (Belgium, France, Germany, Northern Italy) (see the
map).
Figure 1 also illustrates the huge diversity of national and geo-structural contexts (center,
Northern periphery, Eastern Europe with different levels of development, Mediterranean
regions) in which the case studies are embedded. However, the main point is probably the
scale question: case studies concern regions of very different demographic and economic
dimensions, from around 100000 inhabitants (in Ivrea or Vaasa) to 5300000 in the Ruhr area.
These scales differences also have an impact on the analysis to be carried out: while small
areas allow studying in-depth structural evolutions, huge areas give a better view of the
general welfare at the scale we are working in the framework of this study.
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Reykjavik
Helsinki
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Oslo
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Tallinn
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Stockholm
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Riga
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København
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Dublin
Vilnius
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Minsk
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Amsterdam
Berlin
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London
Warszawa
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Kyiv
Bruxelles/Brussel
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Praha
Luxembourg
Paris
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Wien Bratislava
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Kishinev
Budapest
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Bern
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Ljubljana
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Zagreb
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Bucuresti
Beograd
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Sarajevo
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Sofiya
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Madrid
Lisboa
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Skopje
Roma
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Ankara
Tirana
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Athinai
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Nicosia
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Valletta
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500 km
© EuroGeographics Association for the administrative boundaries
Textile
Metal
Electr.
Figure 1. Location and specialization of the selected case studies
2
Synthesis of the case studies
1. General presentation of the case studies
Case studies have been carried out in very different types of regions in order to give a large
picture of reactions. Table 1 and figure 1 illustrate the diversity of main structural
specialization and reactions to vulnerability for all 16 case studies. We can identify:
- 7 in the textile industries, 4 in the metal industries, and 5 in the electric/onic ; industries
(some cases are mixed, for example Modena where we also find a metal industry);
- 10 are clearly declining regions, while the 6 other show less clear situations;
- 3 case studies are located in the new member States, 4 in Mediterranean regions, 3 in
Nordic countries and 6 in central regions (Belgium, France, Germany, Northern Italy) (see the
map).
Figure 1 also illustrates the huge diversity of national and geo-structural contexts (center,
Northern periphery, Eastern Europe with different levels of development, Mediterranean
regions) in which the case studies are embedded. However, the main point is probably the
scale question: case studies concern regions of very different demographic and economic
dimensions, from around 100000 inhabitants (in Ivrea or Vaasa) to 5300000 in the Ruhr area.
These scales differences also have an impact on the analysis to be carried out: while small
areas allow studying in-depth structural evolutions, huge areas give a better view of the
general welfare at the scale we are working in the framework of this study.
#
Reykjavik
Helsinki
#
Oslo
#
Tallinn
#
Stockholm
#
Riga
#
København
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Dublin
Vilnius
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#
Minsk
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Amsterdam
Berlin
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London
Warszawa
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Kyiv
Bruxelles/Brussel
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Praha
Luxembourg
Paris
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Wien Bratislava
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Kishinev
Budapest
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Bern
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Ljubljana
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Zagreb
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Bucuresti
Beograd
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Sarajevo
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Sofiya
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Madrid
Lisboa
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Skopje
Roma
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#
Ankara
Tirana
#
#
#
Athinai
#
Nicosia
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Valletta
#
500 km
© EuroGeographics Association for the administrative boundaries
Textile
Metal
Electr.
Figure 1. Location and specialization of the selected case studies
2
GDP/inha
Share in the
b. In PPS
Unemploym
Vulnerable
national
in % of
ent rate 2005
sector
GDP for the
EU-27 in
(and in % of
(evolution of
NUTS2/3
the
national
employment)
area (1995NUTS3 or
average)
1995-2005
2005)
NUTS2
area
Region
Location
Scale and population
(2005)
Main
vulnerable
sectors
Herning Area
West of Jutland,
Denmark
295000 inhab. Across
different Nuts 3 areas*
Textile
115 (91)
-68%
declining
4 (83)
Electronics
118 (113:
Torino
provincie)
??
declining
4,8 (62)
530000 inhab. In this
NUTS3 area
Metal
45 (88)
-22% between
2000 and 2005
for the whole
Silesia
stable
21,5 (121)
1969000 in the two NUTS 2
areas of Central and
Western Transdanubia
Electronics
54 (84)
+82%
declining
7,2 (100)
Ivrea area
Czetochowskie
110000 inhab in the local
North of Torino,
labour system ; 4330000 in
Piemonte in
the NUTS2 area of
Italia
Piemonte
Northern Silesia
in Southern
Poland
Western
Hungary
Carpi
Modena
662000 inhab in the NUTS3
Province near
area of Modena
Bologna in Italy
Textile
133
(127:Modena
province)
declining
2,7 (35)
Prato
Prato Province
near Firenze in
Italy
243000 inhab. In the
NUTS3 area
Textile
116 (111)
declining
6,3 (82)
3732000 in the NUTS2 area
Textile
60 (79)
-21%
declining
8,8 (115)
Vaasa
District of
Western
Finland
90000 inhab. In the district
and 1300000 in Western
Finland
Electric and
electronic
activities
102 (88)
-21% largely in
related sectors
(metal and
machinery)
stable
8,8 (104)
Oulu
Northern
Finland
215000 in Oulu and 87000
in Oulu south; 700000
inhab. In the NUTS2 area of
Western Finland
Electronics
99 (86)
+58%
declining (not
the Oulu area)
11,1 (132)
Ruhr Area
Western
Germany
5300000 inhab. In a non
NUTS area; inside the
Lander (NUTS1) of
Nordrhein-Westphalia
Metal
117 (102)
-28%
declining
14,7 (131)
Electronics
101 (90);
121 (108:
HauteGaronne)
growing
7,5 (79)
1150000 inhab.
Metal, Electric
and electronic
industries
97 (86)
declining
7,9 (83)
2700000 inhab.
Textile, Electric
and electronic
activities
34 (97)
stable
5,9 (82)
Textile
112 (93)
stable
6,2 (73)
Metal
89 (74)
declining
12 (143)
Metal
90 (87)
declining
10,2 (110)
Northern
Portugal
Midi-Pyrénées
1100000 inhab. For the
South-Western urban area of Toulouse and
2750000 for the NUTS2
France
region of Midi-Pyrénées
Franche-Comté Eastern France
North-western
Romania
Kortrijk Area
Liège
Asturias
Western
Flanders
277000 inhab in the NUTS3
area of 1140000
590000 inhab. In the
East of Belgium
NUTS3 area
North-Western
Spain
1070000 inhab in the area
-18%
-20% (including
mining)
Table 1: Main features of the case studies
* Nuts 2 is a very recent creation in Denmark
Ruhr is defined on the basis of the following Kreise : dortmund, duisburg, essen, bochum, gelschenkirchen,
hagen, herne, Mulhelm, bottrop
source: Eurostat; National institute for statistics
3
2. Main structural features of the vulnerable regions
As already stated, vulnerable regions are characterized by a large diversity according to their
structures and reactions to vulnerability. However, we can identify at least one common
feature of all vulnerable regions, which is the basis of the definition of vulnerable regions: the
high specialization in few industrial sectors, which suppose a dependence upon world markets
in highly competitive sectors. In textile, the liberalization of European markets has produced a
real shock and an acceleration of a restructuring process which goes through the
delocalization of the lowly qualified segments of production. The metal industry has suffered
for decades of the crisis of the basic metal industry at the world level, but has gone through a
recent recovery with high world demand because of the emerging countries. While in a
developing market, the European electronic sector has suffered from the world competition,
especially in lowly qualified segments. All electronic regions have gone through an important
crisis at the beginning of the years 2000, but successful regions have been able to move up in
the value chain to higher technological segments.
We propose to classify vulnerable regions by some structural dimensions which could explain
their position in the European and world markets. These structural features are of major
importance when trying to understand the restructuring process and governance factors:
public and private strategies can only build on existing structures, which is something
sometimes forgotten in the public policies.
We synthesize here these structural dimensions and the table 2 positions each case study
according to these aspects:
- most of the vulnerable regions rely their specialization on a long term tradition and know
how, while not all;
- the endogenous aspect of economy is related to the propriety structure of the firms: is it
mainly dominated by local capital or are big international firms the main driving force of
regional economy ? It supposes very different territorial rooting of the economic actors since
local actors often do not act like global actors: while local actors could also off-shore some
segments of the production, they still maintain commanding functions and qualified segments
of production within the region ; global actors remain as long as the factors of attractivity are
present (labour cost, fiscal reasons, know-how…). Textile marshallian districts such as
Herning or Prato are typical of endogenous economy while, Western Hungary and Northwestern Romania have their development paths dominated by foreign investments of big
firms;
- size of firms and/or establishments reflect very different processes of development. The
regions dominated by big firms strongly depend upon it while networks of small and medium
enterprises are often a sign of dynamism. However, small and medium firms do not always
have the same capacity of R&D and innovation than big firms. In general, textile regions have
small and medium firms while metal have big firms at the heart of their productive system;
- innovation and moving up in the value chain is the main response to vulnerability but all
regions have not been able to produce such a response: while Finnish regions appear very
innovative, it is certainly not the case for Western Hungary or Northern Portugal. We will
however distinguish between innovations and technological skill. For example, to a certain
extent, we could consider some textile Marshallian districts (Prato, Kortrijk area) as
innovative (marketing, …) but with limited technological progress;
- innovation is clearly related to the existence of an entrepreneurial spirit (Schumpeter)
which, for example, makes people creating their own business (and others seeing it in a
positive way) or entrepreneurs finding solutions to new market configurations. The existence
4
or not of this entrepreneurship is strongly related to historical factors (see for example
Bagnasco, 1997 for Italian textile districts).
These structural features have strong relationships between them but are not necessarily
correlated.
Ruhr Area
Kortrijk Area
Liège
MidiPyrénées
FrancheComté
Innovation/te
Entrepreneur
chnological
ial spirit
level
Sector
Tradition
Endogeneity
Firms size
Metal
Textile
Metal
+
+
+
+
++
-
+
+
+
+
=
++
-
-
-
+
+
=
+
-
+
=
=
+
+
+
+
+
++
+
++
++
-
+
+
+
+
+
-
++
+
++
++
-
+
+
-
+
+
+
-
++
++
=
+
+
-
-
+
-
-
+
-
+
-
-
-
-
+
-
-
Electronics
Metal
Herning Area
Textile
Ivrea area
Carpi
Prato
Asturias
Northern
Portugal
Vaasa
Oulu
Northwestern
Romania
Czetochowsk
ie
Western
Hungary
Electronics
Textile
Textile
Metal
Textile
Electric
Electronics
Textile,
Electronics
Metal
Electronics
Table 2. Position of the different case studies according to their main structural features.
Note: many classifications are based on the expert view rather than objective measures: this is particularly the
case for Endogeneity or Entrepreneurial sprit.
Legend
+ or ++ : high or very high
= : average
- : low
5
3. Qualitative typologies
On the basis of the main structural features and of the expert views on their regions, we
produce a qualitative typology of vulnerable regions. Table 3 synthesizes this classification.
Case studies
Textile marshallian districts
Old industrial metal regions
Electric/onic innovative
regions
Exogenous development
regions
Main structural features
Tradition, endogenous,
small and medium firms,
Kortrijk area, Prato,
entrepreneurial spirit,
Carpi, Herning
innovative with limited
technologies
Liege, Ruhr,
Tradition, big firms, low
Asturias,
entrepreneurial sprit,
Czestochowiskie
medium technologies
High technologies, big firms
Oulu, Vaasa,
with subcontractors of low
Toulouse area,
and medium size,
(Ivrea area)
entrepreneurial spirit
Norte Portugal,
Exogenous, low
Western Hungary,
technologies and
North-West
innovation, no tradition
Romania
Table 3. Classifications of the case studies according to the qualitative typologies and main
structural features.
Notes:
Franche-Comté has not been classified because of internal diversity between the Jura (non textile) districts and
areas dominated by big firms in automotive or metal industries.
The classification of Ivrea is far from evident because they certainly suffer from a lack of innovation and from
the collapse of the main enterprise (Olivetti).
3.1. Textile Marshallian districts (Herning-Ikast, Courtraisis, Prato, Carpi)
Origins and historical characteristics
Marshallian districts are very dynamic territorial system characterized by a dense network of
interconnected and very specialized small and medium entreprises, generally oriented in light
industry (Colli, A., 1998). They emerged in very specific historical contexts.
In most of the marshallian districts in Europe, we can identify from the literature several
common characteristics which could explain the emergence of such specific local industrial
network. Firstly, most of these districts have a long tradition in the textile industry, clearly
anterior to the industrial revolution (shaving in Carpi, line industry in Flanders, knitting wool
clothes in Herning, softening of wool clothes in Prato). This activity was a complement to
agricultural production in very dense overpopulated areas and was dominated by a merchant
class residing in the very dense urban regional network (Houssel, J.-P., 1995). However, the
Herning area is very different, with low density and merchant class. This specific organization
lead to a social and economic crisis in the nineteenth century as they miss the train of the
industrial revolution, but often more or less survived until the beginning of the twentieth
century. Slowly, a local modern entrepreneurship emerged from the crisis. Nevertheless, the
real expansion came after the Second World War with a complete renewal of the industrial
6
infrastructure. It is interesting to notice that this expansion occurred in sectors of light
industry which never interested the big fordist industry. This dynamism has been prolonged
after the crisis of the seventies, since the productive system of the marshallian districts were
very adapted to the requirements of a post fordist flexible economy. We could say that they
have been flexible before the flexible capitalism even emerged. As a consequence, these
districts far behind European averages after World war II are all among the most developed of
non metropolitan areas today. Secondly, these regions have built a dense network of small and
medium interconnected enterprises using subcontracting and constituting strong informal
relations. These entreprises are thus fully engaged in a complex dialectical process of
cooperation and competition. This very flexible organization is able to answer quickly to the
changeable demand of the market. Finally, we observe in most of these areas specific social
features, notably what we could call an interclassist “common agreement”. It means
concretely that from the worker to the manager, there is the same social and ideological
framework. For example, the “Kortrijk area” (south of Western Flanders) is dominated by
what we could call the social-christian pillar, while in Prato, the (ex)-communist hegemony
guarantees the social cohesion even in business.
The restructuring process in the textile industry
From the beginning of their emergence, these districts have been able to strengthen their
initial success thanks to a process of rising in the technological value chain of textile industry,
with innovations that could disperse through the entire regional industrial network. They
could consequently evolve to the most promising segments of the textile, or even diversify to
other sectors strongly linked to the textile value chain, such as metal production often
developed on the basis of textile machinery (Scherrer F., Vanier M., 1995).
The recent liberalization of trade in the clothing and textile industries (Agreement on Textiles
and Clothing, Multifibre arrangement) produces a new crisis in all textile regions. Production
and employment have severely dropped and local firms had to adapt to survive. We describe
here the strategies that firms and regions have put in place in the most recent periods.
Firms strategies are to a certain extent similar in these different marshallian districts. They are
synthesized as follows for the Prato case study:
“1) Production shift to higher level production (i.e finishing or technological textiles) and
integrate import of basic yarns or fabrics from lower cost countries (Asia, North Africa or
East Europe). It supposes the off-shoring of the low qualified segments of production
2) Exploitation of niches through strong product innovation strategies (especially in design
and collections)
3) Move along the value chain, leaving the production and focus only on trade and services
Vertical integration and increase in size” (Zirulia, Mariotti).
“Two types of firms emerge as the major actors of this restructuring process:
1. Final firms whose activity is mainly cantered in product design, creation of collections,
costumer management, market watch, coordination of various production phases, among
which some are often outsourced (spinning, waving, knitting, finishing, etc.);
2. Subcontracting firms, which focus on one highly specialised production phase” (Zirulia,
Mariotti).
We observe nearly the same processes in Herning to a higher extent since production has
nearly disappeared in the area, in favour of the “integration of the production, the wholesale
7
and the retail trade to penetrate emerging markets, and be better in phase with the demand”.
Those firms have off-shored all the production in two different phases: first, to Eastern
Europe, and, in a second step, to Eastern Asia.
In the Carpi district, some differences appear in the strategies, mainly the subcontracting to
other countries have been here much more marginal, and the qualification and diversification
of products have gone through internal rather than international subcontracting. More than in
the other districts, the new commercial strategies, with the integration of the wholesale
function, have been accompanied by the promotion of new brands rather than the anonymous
products sold before the crisis.
These strategies, while often successful from the firms point of view, has not allowed
avoiding the crisis and its social consequences. Of course, the textile decline is, to some
extent, exaggerated by the facts that some firms have now be classified in other sectors than
textile (wholesale, services such as design) while they are indeed still strongly connected to
the sector.
Regional restructuring and the role of public policies
In some areas, such as the Kortrijk area, the diversification of the industrial economy is
already an old story. In Kortrijk, where this process has been the most accomplished, it took
two different directions: first, the development of other light sectors for which big
international groups were not interested in (wood and furniture for example); moving up to
the value chain, for example by the development of a mechanical industry. In the Modena
province, the same processes could be observed. In West Jutland, we also observe the
development of furniture, but an electronic industry is present, as well as a renewed
production of windmills; these latter activities have however no connection with the initial
specialization in textile. Compared to this, the Prato has shown a much weaker diversification
of its industrial base.
However, services have certainly absorbed most of the job losses in these textile districts,
where levels of unemployment remain very low. As a matter of fact, in these areas without
any important city, high level services have gone through a rapid development, mostly related
to the industrial cluster: for example, the local banks which traditionally financed the
enterprises of the district.
However, on should not exaggerate the development of high level services and of high
technological industries: the textile districts remain highly specialized in low or medium
technological industries. So, despite the restructuring of the key-sectors and the economic
diversification, these districts have gone through a relative decline regarding the European
and national average (Table 4). This is particularly true in the Italian districts, while the
Danish and Belgian districts have stagnated rather than declined.
These real evolutions contrast with the persisting entrepreneurial and innovation spirit we
observed in all these regions. What is the cause of this paradox? We could say in a very
simple way that marshallian districts are not metropolitan areas and, as a consequence, lacks
of what makes the success of the big cities. Mainly, we can identify three major weaknesses
in the textile marshallian districts:
- the insufficient size of firms, notably in terms of financial capacities and R&D, even
if recent evolutions have favoured the development of bigger firms;
8
-
as a consequence of the small size of firms and specialization in traditional sectors, the
districts are characterized by a relatively weak level of R&D;
finally, the diversification process has certain limits because of the insufficient size of
the district, which can remain competitive only if highly specialized.
In this context, what has been the impact of public policies? According to the authors of the
case study, public policies have never been decisive in the success of the marshallian districts.
But, on the other hand, we could argue that governance factors, understood in a broad sense,
have been decisive. It means that the success can be explained by different governance
processes: the cooperation between economic actors, often institutionalized, the social
consensus which makes every worker a potential entrepreneur (at least in the mind), the
existence of an education system strongly connected to the needs of firms, notably through the
development of training inside the firms, and public policies. In this context, public policies
have naturally accompanied this success story, but have never been the main driving force of
it. For example, “The local governments of Herning and the surrounding communes as well as
the government of the County of Ringkoebing have always conducted general policies that
were positive with respect to firms and economic activities, and for many years – like most
Danish local and regional governments - participated in the financing of development
councils where enterprise organisations, unions, educational institutions, banks and other
interested parties were represented… Concluding this evaluation, regional policies have on
the whole been limited to the supply of the same framework conditions for economic
development as everywhere else. Specific EU, national, regional or local policies have not
played any noteworthy role for the development of the Herning area” (Illeris). For Carpi, the
author suggests that “being the result of the same cultural background, also policy makers
have traditionally exhibited a dynamic and innovative attitude. In particular, history suggests
that policy has always followed and sustained the changes occurring in the district, often
following exogenous events, and it never constituted an obstacle to development.”
To a certain extent, we could consider that the textile districts have accomplished a model of
governance for business, even in the objectives of “clustering policies” which aim to create
specialized competitive areas. However, we have to notice that is has been possible only
because of a specific cultural context created on very long term perspective and is certainly
not easily replicable in other contexts.
In this favourable context, recent trends in the public policies do not distinguish in the
objectives from what could be observed in other regions. In the Italian districts however, local
policies still act in the traditional sectors by favouring the dissemination of innovations
(research centres) and information on markets, and the professional training within
organizations financed by public authorities.
9
GDP/inhab.according
to European average
(and national
average)
Unemployment rate
2005, (and according
to national average)
Textile employment
Kortrijk
area*
Prato
1995
2000
132 (102)
131 (104)
152 (126)
135 (115)
Carpi
(Modena
Province)
142 (128)
-
2005
123 (101)
116 (111)
133 (127)
123 (97)
6,2 (73)
17059
14053
6,3 (82)
3,7 (34)
4 (83)
12085
3626
Herning**
2005
Total 1995
Total 2005
share in
2005
Share of
manufacturing
industries
2005
Share of high-level
services
2005
7,2
4,2
27,5 (128)
31,8 (147)
34,9 (161)
25,9 (105)
24,2 (93)
28,6 (112)
25,1 (98)
20,5 (101)
Table 4. Dynamics of the 4 textile industrial districts
Figures between brackets refer to the level according to national average and, for the last two lines, the national
average is without the main metropolitan areas (The capitals in Belgium and Denmark, Milano and Roma in
Italy).
*Arrondissement of Kortrijk, Tielt and Roselaere
** County of Ringkoebing
3.2. Old industrial metal regions (Liege, Ruhr, Asturias, Czestochowskie)
Origins, crisis and main characteristics
Those old industrial regions have a common history: precociously industrialized (second half
of the nineteenth century except for Czestochowskie), they constituted the heart of their
respective industrial nation, before entering in a long and structural crisis from the fifties. The
origin of industrialization is based on primary resources, mainly coal and, to a lesser extent,
iron ore. On this basis, a strong basic metallurgy is born, sometimes on the basis of traditional
know how in proto-industrial metallurgy (Ruhr, Liege), as well as diversified activities of
fabricated metal products. Czestochowskie has a rather different story: relatively marginal on
the context of industrial Silesia, major developments of heavy industries –while not absent
before- took place after WWII, under the communist regime. The existing infrastructures and
political considerations, - to erase the cultural influence of the traditional pilgrimage place-,
explain the location of huge steelworks in the city. In the same time, the development of
textile industries can be explained by the will of the communist regimes to develop female
employment in the region.
On this common background, the crisis has been general and the relative decline continues
during the 1995-2005 period, as illustrated in table 5. In the same time, unemployment
remains at very high level for nearly three decades. The major causes of this crisis are
common to the different regions, even if the timing is different:
- the sectoral crisis of coal, as early as the 50’s, and of the basic metal industry, from the
70’s. Due to the strong specialization in those sectors, the sectoral crisis has here
become regional crisis, especially from the 70’s, with the deterioration of the global
10
-
-
-
-
economic context. To a certain extent, due to its size, the Ruhr economy appears to be
more diversified than the other regions we are focusing on ;
the domination of big firms, often external to the region or even from the country, with
the notable exception of the Ruhr area, where the firms are still in possession of local
capitalists. In the three other regions, basic metal industry has been sold by the state,
which acquired it during the crisis, to big international firms (Mittal in Asturias and
Liege, Industrial group of Donbass in Czestochowskie). The lack of local capitalism
has weakened the regional economies, because of the absence of regional
embeddedness of the major actors;
the weaknesses of high level services in these traditionally mono-industrial regions,
except, to some extent, in the Ruhr area. In none of these areas, we find a metropolitan
area with international functions;
the lack of entrepreneurship is also a general feature: the precocious and massive
salarization has completely destroyed the reservoir of entrepreneurs (small artisan,
merchants, or even farmer);
the bad image of the regions, because of deteriorated landscape and sometimes the bad
reputation of the workforce.
The restructuring process and public interventions
The restructuring process of industrial activities is an old story in these regions, except in
Czestochowskie, where it suddenly begins after the collapse of communism. Generally, it has
been dictated by the evolution of the market, severely declining from the seventies. Most of
the restructuring process has consisted in the progressive closure of the less profitable
activities and in progresses in productivity, to the detriment of employment. In this process,
the state and public bodies have generally played an important role through two mechanisms:
- the nationalization process, except in the Ruhr. In this context, public bodies were
decision makers in the whole restructuring process, which has been to some extent
amortized by financial injections. In the Ruhr area, there has been no nationalization
and big local enterprises (Thyssen-Krupp, Mannesmann…) have been the major actors
of the restructuring processes which sometimes suffered from an unfair competition
with subsidized nationalized steel industries elsewhere in Germany and across Europe;
- anticipated pension has been the general social response to the employment collapse.
The power of trade unions in these old and concentrated industries explains this
relatively favourable social compromise, mainly financed by social state.
Both trade unions and public bodies favour a relatively defensive strategy of restructuring,
trying to maintain as long as possible what could be maintained. This policy was probably the
only possible because of the specific balance of powers existing in these regions. Also, it has
limited the social and probably also the economic crisis, by amortizing the social effects of
the crisis, even if it delayed the restructuring process.
In the same times, diversification of economies has been the main preoccupation of the
regional policies. However, in these old industrial areas, priority has often been given to the
attraction of industrial firms by the improvement of infrastructure and the providing of
industrial parks which have often multiplied rapidly from the 70’s. Successes have generally
been weak in this process of economic diversification: big firms (automotive….) hesitate to
invest in these old industrial areas, even if some specific activities find here a competent
specialized workforce (aeronautics in Wallonia, Machinery in the Ruhr and Asturias…). As a
11
consequence, deindustrialization process has been very fast: Ruhr areas and Liege province
are now less industrialized than the national average, while the specialization of Asturias in
the manufacturing industries is to be confronted with the under industrialized Spanish
economy. In Czestochowskie, the picture is rather different, since the lateness of the
restructuring process has not still erased the industrial specificity of the region. In Liege and
the Ruhr, we also have to mention the development of logistics activities, sustained by
important investments in private-public partnership.
As a result, old industrial areas are now dominated by services activities but the nature of
these service activities differ from one region to another:
- Liege is very specific of non market services, in relation with the general weakness of
high level services and the importance of public powers in the restructuring process.
To a certain extent, we could argue that the specificity in non market services is
explained by the underdevelopment of other market activities, whether industrial or
services. But, we have to mention that some high level non market services are present
here, especially the biggest University of the French-speaking Belgium;
- The Ruhr area is specific of high level services in the German context (once excluded
the four major metropolitan areas), which is something quite exceptional for an old
industrial area. The existence of a local capitalism has certainly favoured this
diversification through high level services. Moreover, Ruhr area has reached a critical
mass and could be considered as a multipolar metropolitan area because of the
importance of the structural relations between the different cities as well as the quality
of the transport system;
- In Asturias, the relative specialization in high level services is to be replaced in the
Spanish context, where these services are generally relatively weak;
- In Czestochowskie, all services are underspecific.
In the recent years, there has been acceleration of a specialization/technological process in the
basic metal activities. Massive new investments have occurred in all regions, focusing on the
latest technologies and very specific segments of production. It has been allowed by the new
world context with a growing demand of steel from the emerging economies, and especially
for high quality products of the European metal industry. As examples, we can mention the
opening in 1999 of a new state-of-technology cast rolling plant in Duisburg-Bruckhausen (flat
steel), the specialization on “cold casting” in Liege (even if the foreseen abandonment of “hot
casting” has been delayed by Mittal due to the favourable conjuncture), or the specialization
of production in the energy sector for the Russian market in Poland. In the Ruhr area, a spatial
concentration to the benefit of Duisburg has also occurred.
However, the recent recovery of the metal industry has not been reflected in an employment
growth: at best, employment has been maintained with a fast growing production.
Unemployment is still a major challenge for these regions.
New policies and governance structure
Traditional responses to the crisis in the old industrial areas focus on the physical
infrastructure, especially transport and industrial parks. Rehabilitation of industrial areas have
been a priority for all these regions, given the large surfaces which were degraded. The
expansion of the education system has also been a main target of these policies, even if
professional training has remained very high and concentrated on declining professions. As a
12
result, the Ruhr expert notices that “all these long-term programmes have led to an excellent
infrastructure, even when compared to other European regions, but they all failed to create
new jobs in the secondary sector” (Siebert). The same could be said from Liege and Asturias
provinces, but certainly not of Czestochowskie in Poland.
Public policies and planning have followed the same paths at least in the three western old
industrial areas. Main focus has been put on four major fields:
- technology and innovation. For example, 13 centres of enterprises and innovation have been
created in the industrial part of Asturias in the recent years, financed by local government and
European Union. In the Ruhr also, “The large number of start-up and technology centres
indicates that cooperation among universities and economy is good, as far as the transfer of
technology and sufficient venture capital is concerned. An efficient cooperation between
universities, local administrations, the Chambers of Industry and Commerce, unions and
banks has proved to be of great importance as far as the development of the quaternary sector
– research and development – is concerned” (Siebert). However, “it has not been enough to
simply provide new areas for commercial and industrial use or to build technology centres
without caring about the creation of new networks of firms, lines of business and products.
After the retreat of the coal and steel industry, most of the new innovation industries in the
Ruhr area would still lack links and objectives. The main obstacle would be the lack of
cooperation and communication among the structural politics of the state on the one hand, and
municipal stimulation of the economy on the other hand.” (Bronny et al., 2004). What we
could call cluster strategies have highly been promoted in the Ruhr area and the Liege
province, focusing on follow-up industries of metal rather than the metal sector itself. In the
Ruhr area, “the selection of those ‘sunrise industries’ is based in criteria like the impact on the
employment market and the economic structure, knowledge and technology orientation or
orientation on SME” (Siebert) : from 2007, it includes the sectors health, nutrition, logistics,
advanced materials, nano-, micro-and bio-technologies, automotive, machinery and plant
engineering, synthetics, chemicals, environmental technologies, energy, IT, media and
cultural economy. In Wallonia, it focuses on the food industry, aeronautics, mechanical
engineering, transportation and logistics, and bio-technologies;
- the education system and, in accordance with the precedent objectives, the cooperation
between Universities and the regional firms;
- the entrepreneurship. The lack of entrepreneurial spirit is a major concern of regional
policies which have tried by different ways to promote own business creations;
- unemployed people. Major evolutions have been the development of further education for
low qualified unemployed ejected from industries. Programs of “entrepreneurship” promotion
have also focused on this population.
However, these policies have been put in place under very different structures. Only, in
Asturias, we find a relevant administrative structure fitting the industrial region. In the three
other regions, the major regional actor is larger than the industrial area we focus on: Lander of
Nord-Rhein Westphalia for the Ruhr, Walloon Region for the Liege industrial basin and
Silesia for Czestochowskie voivodship. For example, these levels (or the national level) are
responsible for the employment policies, the cluster promotions and the education system.
However, many development structures have been created to promote the area: they generally
have in charge the development of physical infrastructure to attract new industries. Major
weaknesses are probably to be found in the more informal structures of cooperation, notably
because of the industrial structure dominated by big international firms. To a certain extent,
we could generalize the statement made for the Ruhr area that “it has not been enough to
simply provide new areas for commercial and industrial use or to build technology centres
13
without caring about the creation of new networks of firms, lines of business and products”
(Siebert).
GDP/inhab.according
to European average
(and national
average)
Unemployment rate
2005, (and according
to national average)
Liege
(province)
Ruhr
Czestochowskie
Asturias
1995
2000
101 (78)
95 (75)
135 (105)
119 (100)
?
42 (88)
81 (88)
82 (84)
2005
89 (74)
117 (102)
45 (88)
90 (87)
2005
12 (143)
14,7 (131)
21,5 (121)
10,2 (110)
Total 1995
Employment in the
metal sector (DJ)
42800*
35 285
33300**
?
28 220
7
(including
mining)
20, 5 (95) 24,9 (93)
35,1 (135)
22,4 (122)
24,1 (93)
13,2 (80)
19,3 (102)
Total 2005
share (%) in
2005
Share of
manufacturing
industries
2005
Share of high-level
services
2005
28,2 (102)
Table 5. Dynamics of the 4 metal regions
Figures between brackets refer to the level according to national average and, for the last two columns, the
national average is without the main metropolitan areas (The capitals in Belgium and Poland, Madrid and
Barcelona in Spain, the four major cities of Germany).
*Whole Silesia (2000 instead of 1995)
** Whole Silesia
3.3. Innovative « electric and electronic » regions (Oulu, Vaasa, Toulouse, Ivrea)
Despite the specialization in a vulnerable sector, the most specialized regions have had better
performances in the “Electric and optical sector” than the others. It means that a concentration
process is occurring in this sector. Three of the case studies perfectly illustrate this feature, but
not Ivrea (Table 6).
Oulu and Vaasa districts as well as the Toulouse areas have remarkably performed in both
high technological industrial activities related to electric or electric equipment and globally.
Despite the distance, the difference of scale and of structure, some common features are to be
found to explain those performances:
- their specialization is in a globally growing sector, even if vulnerable to international
competition and rather weak in Europe ;
- those regions have a specific firms structure, dominated by few (or one) large firms
which are at the centre of a network of different layers of subcontracting firms, often
of small or medium size. The dependency to the big firm is temperate by the local
embededness of the firms and the needs of the know how possessed by the local firms.
Indeed, it is not so easy to rebuild such a network of medium and high technological
firms somewhere else. In Toulouse, the dependency is however more accurate,
because the aeronautics firm Airbus is a giant whose location is also a result of a
14
-
-
political decision: this sector is by far the first client of the electronic industry in the
region. In Ivrea, the collapse of the Olivetti firms has been a hard blow to the local
economy; but it is interesting to notice that a real electronic district made of small and
medium enterprises revived from the Olivetti ashes. It proves that the regional know
how, originally initiated by the big firm, the specialized education system and
workforce are important factors to explain the maintaining of a competitive
technological sector despite the collapse of the major enterprise which initiates the
cluster;
high education level is certainly a decisive factor. The Finnish districts benefit from
the general success of the national education system, while Toulouse region is
characterized by the importance of its universities as well as the high education level
(the Midi-Pyrénées is the second national pole for education and research). In all
cases, the local education system provides a specialized workforce for the local
enterprises: Faculty of Technology in Oulu, University of Vaasa, Université Paul
Sabatier in Toulouse. In Vaasa, local experts estimate that “A core explanation to the
resilience of the vulnerable sector is its deep knowledge specialization, generated
through co-evolution of institutions providing poly-technical education, and corporate
actors supporting on-the-job-training and life-long education” (Virkkala and al.);
Policies had been of major importance to explain these regional success stories, and
not only through the education system, while in very different ways in Finland and in
the Toulouse urban area. In Oulu, “the Triple Helix cooperation between the
university, business and public sector in electronics, ICT and electric-related industries
has played a fundamental role” (Jauhiainen and al.). The Triple Helix practice was
implemented as soon as the 1950’s. “The cooperation intensified in the 1970s and
1980s. The development of technology was supported also by the local authorities. In
1982, the first technology park of the Nordic Countries was established in Oulu. Soon,
the local authorities proclaimed Oulu as the technology city and a state research center
was opened… The 1990s witnessed a rapid transformation. Nationally designed
regional and innovation policies supported the growth and internationalization in
electronics and clustered globally relevant technologies. The Faculty of Technology in
Oulu grew very fast and provided skilled labor to Nokia mobile phone R&D,
especially in GSM mobile phones” (Jauhiainen and al.). In sum, according to Finnish
experts, “characteristic for the Oulu area is an active Triple Helix cooperation between
technology business, higher education and research and public authorities. For
decades, this practice has facilitated internationalization of electronics and electricrelated industries, knowledge-based development and provided on-site Living Lab
testing opportunities”. They add “the Triple Helix approach has taken also new forms.
Increasingly, the inhabitants test high technology prototypes, making the Oulu area a
Living Lab with the Octopus and X-polis projects. Over 60 companies, such as Nokia,
Finnet, TietoEnator and TeliaSonera, and communities participate in the Triple Helix
cooperation. Oulu supports an open access to the Internet by everyone and develops
public services based on the new technologies. These include, for example, wireless
mobile services and user-driven citizen technologies supporting e-governance”
(Jauhiainen and al.). In Vaasa also, “in various ways, the competitive strategies of the
local industrial actors are supported by public sector initiatives, such as municipal
planning, creating industrial parks enhancing efficient supplier logistics, as well as
regional innovation support programs, supporting the setting up of institutions such as
Merinova, promoting further development of the cluster” (Virkkala and al.). In MidiPyrénées, especially Toulouse, decisive public intervention came from the national
state rather than local governance structure, especially through decentralization
15
process from the 60’s, which made of Toulouse the aeronautics pole of France and
later for Europe. However, regional know how and good education system has also
favoured the location of new national (cancéropôle) or European programs (Galileo).
However, because of their high connection with world markets, these regions could still be
considered as vulnerable. The collapse of Olivetti during the 90’s at the centre of the Ivrea
district has had economic impact for years. More importantly, the regions are very dependent
on the state of the markets: they all deeply suffer from the 2000-2003 crisis in new
technologies; the electronic industries of Toulouse urban area are very dependent on the
Airbus wealth facing a difficult competition with Boeing. During this period, Finnish big
enterprises, especially Nokia, accelerated the process of delocalization, mainly of the lowest
segments of production but not only since even R&D has been developed in the Asian
markets by Nokia. This delocalization process had social consequences for the low qualified
labour.
Oulu*
Vaasa*
Toulouse
(HauteGaronne)
1995
2000
96 (89)
100 (85)
96 (89)
103 (87)
127 (109)
124 (108)
2005
99 (86)
102 (89)
121 (108)
Unemployment rate
2005, (and accroding
to national average)
2005
11,1 (132)
8,8 (104)
8,1 (85)
Employment in the
“electric and optical
equipment” sector
(DL)
Total 1995
Total 2005
share (%)
in 2005
6235
9894
3535
2781
10,4
6,1
Share of
manufacturing
industries
2005
Share of high-level
services
2005
GDP/inhab.according
to European average
(and national
average)
29,2 (104) 30,7 (109)
17,1 (96)
10,9 (66)
18,1 (101) 34,0 (1,21)
Table 6. Dynamics of the 3 innovative electric/electronic areas
Figures between brackets refer to the level according to national average and, for the last two columns, the
national average is without the main metropolitan areas (The capitals in Finland and France).
Figures for Ivrea have been excluded since the inclusion in the Torino province makes the figures not relevant to
analyze the Ivrea local labour system.
* all figures refer to the NUTS2 area except the employment in the vulnerable sector which fits to the area of the
case studies itself
3.4. Exogenous development regions (Western Hungary, North-Western Romania, Northern
Portugal)
The name of the type refers to the importance of massive foreign investments during a certain
period in a specific sector, which makes the development of those regions dependant from
large or medium transnational firms (Table 7).
16
The attraction of foreign investments relies in general on some comparative advantages:
- low wages, or a good quality/price ratio of the workforce;
- tradition or even existing plants bought by foreign firms;
- good location according to the investors and/or the main markets.
The quality/price ratio of he workforce seems to be the major attractive factor for the labour
intensive activities developed in these regions.
However, these regions follow three different development paths and have attained different
levels of development nowadays.
Northern Portugal is a traditional textile area. However, from the 80’s, the foreign
investments, in relation with the entry in the EU, have accelerated the development of the
clothing and footwear industry, while textile was declining. The cheap labour is partially due
to the maintaining of complementary agricultural activities. Northern Portugal is still a
relatively poor region in Western Europe, even when comparing to the national average. The
crisis of textile industry from the late 90’s explains a part of the blocking of the catching up
process. However, the relative decline of the Porto metropolitan area, in comparison with
Lisboa in terms of commanding functions for example, has also played a role in this relative
decline of Northern Portugal. At the difference of traditional marshallian districts, the model
of small enterprises have here been associated with a high outside dependence (most of the
firms are subcontractors of foreigner firms), and, as a result, the firms networks is not
controlled by local firms. In the same time, wages remain relatively low (but not as low as in
the Eastern Europe or Eastern Asia), due to the lack of qualification and the existence of
complementary incomes coming from agricultural activity.
Despite these unfavourable factors, signs of diversification exist. In the manufacturing
industries, we can observe the development of electric and automotive industries. In the same
time, there has been development of services but, as we already mention, high level services
are increasingly located in Lisboa and touristic developments mainly benefit to Southern
Portugal.
To a certain extent, both Eastern regions we have studied followed the same path: high
attractivity for foreigner investments followed by a decrease of comparative advantages,
especially regarding the cost of labour.
In Western Hungary, massive investments in the electronic industry have been favoured by
the location near the Western market. Moreover, the market economy was to some extent
already prepared under the Hungarian communist regime. Western regions of Hungary were
the first destination for massive investments in the labour intensive segments of production of
the largest electronic transnational firms (Siemens, Philips, IBM,…): cheap and relatively
qualified labour has been a decisive factor with the proximity of West European markets. Tax
exemptions have been the main policy accompanying this process, but it progressively came
to an end, notably with the entry in the EU. Local firms are nearly absent from this exogenous
development. As a consequence, the region has known a rapid development: NyugatDunántúl has levelled up from 52 to 62% of the GDP/inhab. European average (only
Budapest could develop faster due to its metropolitan functions), while the most rural region
of Dél-Dunántúl stagnated around 42 to 44% of this average. From 2004, we observed a
slowdown of this process and even relocations of industrial establishments outside the region.
The initial comparative advantages progressively vanished, especially for the lowest qualified
segments: the labour became more expansive, the proximity to Western markets became less
17
decisive, and tax exemption came to an end. Relocations are observed to Eastern Hungary,
Romania and mainly, Eastern Asia. Remaining production process has been upgraded but
these “developments mean a dramatic situation in some smaller towns in Transdanubia, where
the only job opportunity was provided by the leaving electronics plants”.
The same process can be described from north-western Romania where a textile development
occurred from the late nineties, due to foreigner investments, especially from Italian firms.
During the recent years (from the end of the 90’s), growth has been high in the region, but
from a very low level, from 24 to 34% of the European average, that is to say the same pace
than the average growth of Romania, but rather faster than Eastern regions of Romania.
However, these evolutions came after the collapse of the Romanian economy, which we can
also observe with the dramatic evolutions of employment: in north-western Romania,
employment dropped from 933 thousands in 1991 to 576 in 2000 and 595 in 2006.
Paradoxically, it did not result in a growing unemployment because of emigration, return to
the land and development of a black economy. This situation is not specific to North-West but
concerns the whole Romania.
How can we explain the recent years of growth in North-western Romania? As for Western
Hungary, but some years later, the western location inside Romania explains that the region
became a privileged destination for these foreign investments. However, these investments in
the textile industry rely on a much more underdeveloped economy with less qualified
workforce than in the Hungarian situation. Moreover, after some years of boom, the textile
cycle seems already to come to an end around 2004-2005: the cycle has been even shorter
than what we observed for electronic industry in Western Hungary. The same causes are to be
found than in Western Hungary: end of tax exemptions, more expansive labour in those
segments of production compared to Eastern Asia, which attract most of the recent
investments. However, it seems that a new cycle has taken over in the region, with the
concentration of foreign investments in the low qualified segments of the electric and
electronic equipments.
As a conclusion, foreign investments have been the major factor of development in those
regions, which all have known high growths in their period of major attractivity. To a certain
extent, these regions have been for a time in the benefiting group of globalization in the
vulnerable sectors, by attracting delocalization rather than suffering from it. However, this
very dependent model of development quickly came to an end when the initial factors of
success disappear, especially when the workforce became too expansive. Northern Portugal is
exactly in this in between situation, unable to sustain an endogenous technological
development or to attract high technologies but already too expansive to attract new investors
in the low qualified segments. In addition, the metropolitan area of Porto is weakened in the
national context in the benefit of Lisboa. Western Hungary shows good signs of being able
upgrading the production process while still in a very dependent way. However, the region
has already locally suffered from relocations of the low qualified segments. In North-Western
Romania, it is probably too early to see if the regions will still benefit from foreigner
investments after the apparent end of the “textile cycle”.
18
48 (92)
53 (95)
NorthWestern
Romania
24 (94)
54 (84)
34 (95)
5,9 (82)
Western
Hungary
GDP/inhab.according
to European average
(and national
average)
1995
2000
2005
Northern
Portugal
63 (84)
64 (81)
60 (79)
Unemployment rate
2005, (and according
to national average)
2005
7,2 (100)
Employment in the
vulnerable sector
Total 1995
Total 2005
share (%) in
2005
29378
53578
227964
180043
6,2
16,6
Share of other
manufacturing
industries
2005
Share of high-level
services
2005
8,8 (115)
30,3 (99)
27,8 (92)
25,1 (118)
16,6 (107)
15,4 (115)
17,6 (103)
Table 7. Dynamics of the 3 exogenous development areas
Figures between brackets refer to the level according to national average and, for the last two columns; the
national average is without the main metropolitan areas (The capitals in the three countries).
3.4. Franche-Comté
This region has not been classified in the qualitative typology because of its internal diversity.
This industrial region has two types of industrial structure: the first is dominated by big firms,
especially automotive industries but also metal industry, and their subcontractors; the second
are typical Marshallian districts (long tradition, networks of small enterprises…), especially
clock-making and spectacle frames industry in the Jura, a mountainous region of Eastern
France. The specialisation in clock-making and other precisions instruments explain the
classification of the region as a “electric, electronic and optical equipments” vulnerable
region.
Most of the industrial production is dominated by traditional activities, whether organized
around big firms (metal industries) or in districts (clock-making). These industries have
severely declined in the last two decades. Franche-Comté is a typical vulnerable region: on
the one hand, big firms have developed off-shoring in the low qualified segments of
production in the metal and automotive industries and, on the other hand, the districts have
not been able to face international competition. In the clock-making industries, the crisis has
been particularly important (from 14000 jobs in 1970 to 2855 today): on the one hand, the low
segments have been lost because of Asian competition and, on the other hand, the marketing
positioning in the up-market has been insufficient, and has not been able to face the Swiss
competition. So, the firms are specialized as component producers or as assemblers and
sellers but do not have the technological skill. They have limited financial capacities, a weak
know how in design and do not invest in R&D. Weaknesses of marshallian districts are quite
obvious in this case.
However, on the base of the clock-making industry, an original policy has been developed.
The know how associated to this declining activity has pushed public powers to develop
19
micro-technical industries as soon as the eighties. A voluntarist policy has been put in place
through the education system, the development of institutional research and the support to all
types of activities related to the micro-technics. However, this policy has not produced the
expected results: the technological skill for electronics components remains weak and these
components are still imported; mainly, most of the firms are subcontractors in the upstream
segments of the sector, which make difficult the upsurge of structural collaborations between
firms. In sum, because of these structural weaknesses, there is a gap between the institutional
will and the reality of the local industry. As the author states, “Micro-technical regional
industry, dominated by SME, is in subcontracting position towards firms coming from
different sectors. Microtechnical industry in Franche-Comté remains vulnerable and
dependent: it is not territorially organized, neither specialized in specific segments and does
not possess technological skill for electronic components, which are necessary for the
manufacture of microtechnical systems” (Bergeon et al.).
4. Conclusions
From the analysis of vulnerable regions, several factors of success emerge related to the firms.
First, the activity sector is decisive: while textile regions are suffering from the growing
international competition, despite their positioning in technological segments or in
commanding functions, electronic regions benefit from a growing world demand, even if the
regions have to abandon the low technological segments. Second, the size of firms is an
important element. Big firms certainly suppose regional dependence upon it but small and
medium enterprises are suffering sometimes of insufficient financial capacity and R&D. Of
course, to a certain extent, the existence of networking and collaboration between firms is an
important factor of success -and could compensate the insufficient size of enterprises in some
regions- , notably because it allows the diffusion of technologies but also for commercial
penetration strategies. If marshallian districts represent the model of collaboration, regions
with big firms can also obtain efficient networks of enterprises through chains of
subcontracting. Finally, the embededness of firms and the endogeneity of development are
also important factors to face structural change. For example, exogenous big firms in Eastern
Europe (Western Hungary, North-Eastern Romania) are clearly not embedded in the industrial
tissue of the region. This is certainly not the case of Nokia in Northern Finland, which
depends upon the technological skill of the local industry as much as the local industry
depends on Nokia. Another example is given by the difference between big metal firms of the
Ruhr, clearly embedded in the area, and big transnational firms controlling metal activity in
the Liege or Asturias areas : when the first decides to abandon some industrial segments,
something remains inside the area, especially the highest functions, while it is not the case for
the second. Marshallian districts also show this opposition: “weak marshallian districts”, such
as Norte Portugal is suffering from the importance of external capital, while in most
successful marshallian districts (Herning, Kortrijk area, Prato), strategic functions do not
leave the region. Of course, the origin of capital is not the decisive factor, since the firms do
not leave the region as soon as the factors of attractiveness of the regions remain.
This leads us to a second range of successful factors related to the structural context in which
firms are embedded. Case studies have pointed some decisive factors. The quality of the
workforce is a central element to keep investors in, at least in the high segments of
production. It supposes a good education system and in many cases a connection between the
education and institutional research system and the industrial network. Too much
specialization of the education system is however a potential problem when the sector is in
20
crisis. The price of the labour has also been an important factor of attractiveness but certainly
not of embededness, since the firms could leave as soon as they find cheaper somewhere else.
Another contextual factor of success is the entrepreneurial spirit, whose historical origins are
not easy to apprehend. For example, this strong entrepreneurship, combined with a local know
how, has limited the consequences of the collapse of Olivetti in Ivrea. This factor clearly
differentiate old metal regions and textile marshallian districts: in the first type of regions, the
precocious attraction of workforce in the mining and metal industries has destroyed the
reservoir of entrepreneurship of small merchants and artisans.
Of course, this is not an exhaustive list of structural factors of success in vulnerable regions,
but a selection of the most frequently mentioned by the local experts. Moreover, the
separation between firm’s strategies and regional context is a bit artificial.
What have been the public policies and which impacts did it produce on the regional welfare?
We could first mention regional policies which have been favoured all over Europe. These
policies have been implemented to create favourable conditions for economic growth and to
improve the regional environment in which firms are acting. The focus on education is a
general feature of these policies, at least in the recent years. However, the way it has been
implemented, and the impact on the regional welfare are certainly behind the framework of
this study. However, Finland, because of high general performances in education, and
Toulouse, because of the concentration of education structures, are clearly two cases where
this factor has been very important to explain the economic success. To favour institutional
research and the collaboration between Universities and local industry is another example of
structural policies which have been put in place all over the regions, for example through the
promotion of spin-off. However, one could hardly say if the success in Northern Finland or
Toulouse could be explained by such a policy or because this collaboration is the consequence
of a general positive dyanmics. The accent on the entrepreneurship is also a common feature,
especially in the old heavy industrial regions, but with little success, especially when
programs focus on the most vulnerable population (unemployed from the vulnerable sectors).
More precisely, these vulnerable regions nearly all inscribe their industrial policies in the
“cluster paradigm”. The will is to create a critical mass in some sectors or segments of
production mainly through the development of small and medium enterprises, the promotion
of collaboration and networking between them and the improvement of the connection with
the education research institutional system. The critical mass would help to stay competitive
by the diffusion of innovation. To a certain extent, local and regional policies try to promote
what already exist in the marshallian districts, generally without any decisive public
intervention. Old industrial regions and Franche-Comté clearly show the limits of these
policies which are often limited by structural obstacles such as the lack of entrepreneurship or
the external dependence. Moreover, despite the will to concentrate on some specific sectors,
the reality is often different and the human resources and financial means are too often
scattered, as we can observe in the Ruhr or in Wallonia.
However, in some of the successful regions, public interventions have been decisive by direct
investments. Northern Finland and the Toulouse area are good examples, while in a less
decisive way in the first case. In Oulu, the promotion of the city as a technology city was
proclaimed by local authorities but concretely supported by the National state. In Toulouse,
behind the investments in the education system, Toulouse has been chosen as the main
aeronautics pole in France and Europe and it has produced a strong technological cluster
21
Case study 1: The Textile District of the Herning Area, Denmark
Sven Illeris, Roskilde University
This is one of the case studies made in connection with the study ”Vulnerability to
Globalisation”, made for the Directorate General Regio of the European Commission. As
such, its purpose is, first, to explain the performance of a vulnerable region – vulnerable in a
high-wage part of the World because of the traditional dominance of the textile and clothing
industry in the area, a sector which due to its low entry barriers in terms of qualifications and
technology is exposed to competition from low-wage countries. And, second, to evaluate
regional policies that have been conducted to solve problems caused by such processes of
globalisation.
Herning is a town situated in Western Jutland, a traditionally peripheral and poor part of
Denmark. As delimited before the Local Government Reform of 1st January 2007, it has
60,000 inhabitants. The Herning area corresponds to the south-eastern half of the County of
Ringkoebing and the adjoining parts of the counties of Viborg and Aarhus (see figure 1).
(These counties were abolished as part of the Local Government reform), The textile industry
of the Herning area has constituted a typical ”industrial district” or ”cluster”, characterized by
an entrepreneurial culture and a large number of small and medium-sized enterprises located
close to one another.
Figure 1. The situation of Herning, the Herning clothing district, and the County of
Ringkoebing
The case has been studied over two decades by an array of sources – statistics, interviews,
scientific literature, memoirs of persons involved, newspapers, reports from various
23
authorities and organisations. Given the short time available for the work on the report,
collection of additional information has been very limited.
Economic activities are in this case study measured by employment, partly because subnational DGP data are only available on county level and only for recent years, and partly
because employment data are politically more relevant, in particular in connection with
globalisation effects.
This report will first describe the structure and functioning of the economic activities in the
the area up to 1990. Second, the dramatic changes that took place in the area after 1990,
when the process of globalisation accelerated, will be discussed. Third, some evaluations will
be offered, both of the statistical data which studies of regional economic development have
to apply, and of the regional policies relevant to such situations (including policies to promote
cluster-building). Finally, it will be attempted to draw the main conclusions from the case
study.
The Herning district up to 1990
In the Herning area, the origins of the clothing production can be traced back to the poor
farmers of the sandy, heath-covered western Jutland of the 17th century. The farmers started
knitting wool clothes, which were sold all over Denmark and Norway by ambulant stocking
vendors.
In the second half of the 19th century, the heathlands were recultivated, the population
increased rapidly, and in the former townless district, Herning grew up at a highway crossings
and railway junction. Herning was primarily a service town, but both in the town and in the
surrounding district, some manufacturing enterprises were established, including textile and
clothing production.
Under the protectionist umbrella of the 1930s, entrepreneurs in Herning, the small town of
Ikast 10 km.s to the east, and the villages of the area saw their chance to expand the textile
and clothing industry. During World War II – with no imports and scarcity of raw materials –
all that could be produced could be sold. After the war, international trade was liberalized in
western Europe. Much of the West European textile and clothes production succumbed to the
increased competition – including that of the previously leading Danish industry in
Copenhagen, see figure 2.
The Herning firms, however, seized the liberalisation to expand their sales. In the 1950s, they
started to export to the Scandinavian countries, and the Danish EC-membership in 1973 was
used to start an export to West Germany. Table 1 shows the changing employment in the
manufacturing of textiles and clothing.
Table 1. Employment in textile, clothing and leather manufacturing, 1925-2005
HerningCounty of Ringkoebing
Denmark
1925
806
2,010
70,706
1948
3,442
6,667
113,374
1970
5,563
10,980
65,266
1993
4,230
12,085
27,785
2005
1,330
3,626
10,031
Sources: 1925 and 1948: Censuses of industry. Herning = Borough of Herning.
24
1970: Census of population. 1993 and 2005: Register of labour force. Herning= the 1970
municipality.
While the County of Ringkoebing before World War II was one of the least industrialized in
Denmark, in 1970 it had become the relatively most industrialized. This was largely due to its
textile and clothing industry, which in Herning was responsible for 56% of the total
manufacturing employment, in the County of Ringkoebing for 35%. In some periods, new
factories were set in villages where it was still possible to recruit labour, and other labour was
invited from foreign countries.
Figure 2. Sources as in table 1.
How could the Herning area – much against the expectations of all “experts” – first so rapidly
expand and later stabilize its employment in this sector?
Undoubtedly, a combination of several factors have contributed (Illeris 1992). The spirit of
entrepreneurship, innovation and openness to do new things or to do them in new ways or on
new markets is important. This was connected with the structure of the sector, consisting in
the Herning area of 500-1000 small, unbureaucratic firms. In 1958, the textile and clothing
enterprises in Herning employed on average 14 persons, in the County of Ringkoebing 9.
Only few firms have ever had more than 150 employees. Many of the firms failed, but new
entrepreneurs – with few exceptions local people - always started. The competitiveness
depended on making clever use of existing ideas found somewhere, rather than on inventing
something really new. And the level of formal education was low, the knowledge involved
was practical rather than theoretical.
Over the second half of the 20th century, products of a higher quality were gradually
introduced. Most firms switched from stockings and under-garments to a variety of more
sophisticated and fashionable products. Knitware remained a specialisation, ladies´ dresses,
sportsware for both sexes and children´s clothes are good examples. Several firms focussed
on the growing market formed by teenage girls. Important textile products were carpets and
upholstery fabrics, while spinning and weaving of intermediate products tended to be
abandoned.
25
There was as much, perhaps even more focus on process innovation as on product innovation.
The machine importers and the user firms were well aware of technical progress.
The focus on machines may be seen in connection with the cost consciousness present in this
traditionally poor area. The buildings in which the firms had started were the cheapest
possible premises – often cellars, stables, garages etc, spread all over the towns and villages.
Only gradually, better planned factory buildings in planned industrial estates were built.
Wages were before World War II very low (but during the agricultural crisis of the 1930s, it
was still possible to earn more as a textile worker than as a farmer). After World War II, wage
levels approached the national level, and since housing is cheap, the wage level in real terms
became higher than in Copenhagen (Kristensen 1992). Work was organized in a Taylorist
way, and the repetitive and unergonomic movements were a problem for the seamstresses – at
least until the1980s when firms started to change their organisation of work, partly under
pressure from a young generation of female workers.
Labour relations could be said to constitute an asset. The workers – often former farmers or
having grown up on farms – were late to create unions, but after World War II unionisation
became widespread (as it generally is in Denmark). However, the unions in the Herning area
tended to identify more with the employers than elsewhere, strikes were rare, and the workers
were generally loyal and motivated. This must be understood in connection with the fact that
many workers would like to start on their own some day, and that they often knew the
employers as family members, neighbours or friends. On the other hand, most employers –
while leading their firms in a patriarchal way – treated their personnel well.
While the level of formal education as mentioned was low, tacit as well as codified
knowledge of textile and clothes production became widespread. Many of the local people
had a job in the sector, and if not, they had at least family members, friends or neighbours
who had. The local “buzz” focussed on the production of clothes, the newspaper wrote about
it, etc. Besides, the employers already at the end of World War II created a school for their
personnel, where further qualifications could be obtained.
Finally, the firms cooperated directly or indirectly in various ways. The most important direct
cooperation between the firms was the outsourcing of sewing and knitting operations to
specialized actors, who in the early days were often persons with some other job, in their
spare time working as sub-contractors for a firm. Later, a small army of sub-contracting
sewing firms came into existence, which made the production system very flexible.
Operations requiring special knowledge, such as dyeing, were generally sub-contracted to
specialists.
Most cooperation, however, was indirect: Supporting services were created by the clothes
manufacturers, such as the school, already mentioned; or the organisation of textile and
clothing firms (which has its head office in Herning, while all other Danish business
organisations are Copenhagen-based); or the trade fairs, started in 1947 in cooperation with
the Borough of Herning, which now has the largest fair complex in Scandinavia. (But the
fashion fairs have moved to Copenhagen which is internationally more accessible). Besides, a
number of service firms have been established, for instance a number of trucking and
forwarding firms running regular and frequent lines to a large number of European
destinations, which is crucial for the quick and reliable delivery of fashion goods. The local
26
bank and several computer service firms are well developed for a town of Herning´s size,
partly due to their textile and clothing customers.
The entreneurial spirit in the County of Ringkoebing was not limited to the Herning area, and
not to the textile sector, even if this became the most important one. Three other examples
may be mentioned:
The furniture industry was in many ways similar to the textile industry, consisting of a large
number of small and medium-sized firms, originally spread all over the country. In the 1950s,
Denmark became a great exporter of furniture, some of which was high quality “Danish
design”. Since then, there has always been some - although changing – degree of product and
process innovation, and a considerable of exports. From the 1970s, the furniture sector has
concentrated in the former counties of Viborg, Ringkoebing and Aarhus, forming a zone from
the north-western corner to the centre of Jutland. In 2005, this zone employed 8000 persons,
corresponding to 40% of the total Danish employment in furniture manufacturing. But the
sector never concentrated in one cluster as did the textile sector.
Another example is the production of windmills. It started much in the same way as the textile
and furniture industries. In the late 19th century, a physicist at a folk high school developed a
small windmill which could produce electricity for farms, which at that time time could not be
supplied from urban power stations. Local blacksmiths took up the production of these
windmills – as well as other simple agricultural machines – and it has been estimated that at
some time in the first half of the 20th century, 10-15% of all Danish agricultural holdings had
such windmills. The County of Ringkoebing had a number of windmill producers. As the
supply of electricity from large power plants became ubiquitous after WWII, the production
of small windmills ceased.
A third example was a radio factory, B&O, founded in the 1920s in the small town of Struer
at the northern end of the County of Ringkoebing by two engineers, Mr. Bang and Mr.
Olufsen. This showed that not only unskilled clothes-makers and skilled cabinet-makers and
blacksmiths, but also engineers were among the entrepreneurs of the region. After WWII,
B&O expanded into TV-sets and other audio-visual equipment and became a great exporter,
mainly on the basis of high quality and design. In 1990, it had over 2000 employees in Struer
and – for lack of labour in this small town – affiliates in some neighbour towns.
The changes since 1990
The political and economic transformation of the former command economies in CentralEastern Europe since 1989 dramatically changed the conditions for the West European textile
and clothing industry. Trade became much easier between eastern and western Europe. The
EU reduced its customs duties on imports of clothes from the transition countries, and
abandoned them totally in 1998.
As a result of the Uruguay round of GATT negotiations in 1995, the EU from 2005 –2007
abandoned its quantitative restrictions on imports of textiles and clothes from the poor
countries, the so-called multi-fibre agreement.
Both in Central-Eastern Europe and in Asia, wage levels are much lower than in western
Europe, in Poland in the 1990s for instance only about 10% of the Danish wages. Since wages
27
constitute an important part of the costs of producing textiles and especially clothes, and even
if transport and some other costs had to be added, these changes exposed the West European
production to a devastating competition (Illeris 2000).
For market segments where fashions change rapidly, it is crucial that the production
programme can be increased, reduced, or modified at a few days´ notice. Hence, the CentralEastern European countries had an advantage, compared to producers in the Far East, whose
products had to spend a month on a ship before being sold in Europe. However, since the
beginning of the new millennium, wage levels in Central-Eastern Europe have increased, and
at the same time, air transport has become relatively cheaper. Thus Danish imports of clothes
from Poland have started to decrease, to the benefit of imports from e.g. China, Vietnam and
Bangladesh (figure 3).
Figure 3. Source: Statistics Denmark.
From the early 1990s, prices of textiles and clothes began to decrease in the western World,
and most of the production became unprofitable. More than half of the producers in the
Herning area have had to close, including all the specialized sewing firms. As shown in table
1, the sector´s employment has declined dramatically. First and foremost, the sewing work
disappeared, and the numerous seamstresses became redundant. Some production was so
highly automated that wage levels had little influence on total costs, e.g. the production of
carpets. The cluster advantages mentioned above, such as tacit learning, were not important
enough to conpensate for the cost disadvantages compared to competitors in low-wage
countries.
However, in spite of the dramatic reduction of the formerly most important economic activity,
the textile and clothes production, Herning has not only survived, but is performing quite
well. There was some net emigration in the 1990s, but it ceased at the end of the century. The
redundant seamstresses have found other work, e.g. in the wood and furniture industry, and
the rate of unemployment in the new communes of Herning, Ikast-Brande and RingkoebingSkjern (corresponding to the Herning area) was in April 2008 1.1 pct., 1.3 pct. and 1.0 pct.,
respectively. The firms – even the surviving clothing firms – make good profits. Among the
24 Danish towns with between 20,000 and 100,000 inhabitants, Herning is no. 18 as regards
educational level, but no. 12 as regards mean incomes.
28
Clearly, the Herning area has not suffered a “lock-in” into the routines which previously were
successful. Let us look at the ways in which the Herning area has met the challenges of
internationalisation – ways which almost overnight have changed the character of the area
fundamentally.
The most conspicuous reaction for Danish textile and clothes producers has been to off-shore
the material production to low-wage countries. This could be done through acquiring firms in
the low-wage countries totally or partly, or through having new factories built there (Foreign
Direct Investment). Alternatively, they could make contracts with local firms – just as they
formerly had sub-contracted the sewing work to firms in the Herning area. Both ways are
applied. The tasks carried out are
- to find out the directions of the market demand,
- to design clothes accordingly and make models/prototypes,
- to arrange for the material production according to the design,
- to arrange the connected logistics,
- to market and distribute the products,
- and to manage the whole process in a sufficiently flexible way.
The staff of a firm with these tasks must have higher qualifications than the traditional
workers, as documented for Denmark as a whole in table 2. They are also better paid.
Table 2. The educational composition in the Danish textile & clothing industry, 1980-2000
Education
Clothing
Textiles
1980
2000
1980
2000
Basic education
72 %
42 %
73 %
50 %
High school degree
3%
17 %
5%
13 %
Apprenticeship
22 %
31 %
17 %
28 %
College degree and above
3%
10 %
5%
9%
Total
100 %
100 %
100 %
100 %
Source: Olsen, Ibsen & Westergaard-Nielsen 2004
Another organisational innovation has been to integrate the production, the wholesaling, and
the retailing functions in one firm. The main advantages are (a) to profit from globalisation by
penetrating emerging markets, (b) get a part of the distribution profits which are higher than
the manufacturing profits, and (c) that the customers´ preferences – as revealed by their
purchases – immediately are known by the management and inspire its planning of the future
production. Thus, today´s most successful firm in the area, Bestseller in the small town of
Brande, 20 km.s south of Herning, has 4000 shops all over the World – partly owned, partly
franchised.
A third reaction is product innovation combined with increasing exports: Standardized
clothes, based on price competition, are increasingly substituted by quality products based on
design and able to penetrate widespread international markets. As it will be discussed later,
data on international trade cause problems. According to those which exist, however, exports
now represent about 80% of the total turnover (including re-export of goods produced in lowwage countries) of the Danish textiles and clothes sector, and has been extended to all EU
countries. As in almost all West European countries, imports are bigger than exports, but with
imports surpassing exports by only 15%, Denmark is no. 3 in this respect.
29
The media tend to connect the export success with a number of Copenhagen fashion firms
which aspire to the haute couture class. This milieu is connected with the Danish Design
School in Copenhagen which focuses on artistical refinement. However, the overwhelming
part of the exports derives from clothes in the (upper) medium quality class, in particular three
large firms of which one (ICCompanys) is Copenhagen-based, while the other two, Bestseller
(which has always been a sheer wholesale and retail company) and BTX (before 2006
Brandtex), have their head offices in Brande. But also smaller firms in the Herning area
contribute. These firms try to innovate over a broad array of functions, combining consumer
demand, quality, prices and services in ever new ways. They are connected with the abovementioned Herning school which has been quick to switch from teaching technical skills to
teaching design, and it has a strong tradition of keeping the education closely connected with
the needs of the firms.
A final reaction has been a diversification of the sectoral structure in Herning which is
illustrated by figure 4.
Figure 4. Sources: as in table 1.
In 1970, the textile and clothing industry was responsible for a quarter of the employment.
The share started – rather unnoticed – to shrink in the following decades, and this was only
partly compensated for by the re-classification of firms into wholesaling. In 2005, the textile
and clothing industry is down to 4% of the non-agricultural employment. The reactions of the
sector included a reduction of the local employment – BTX for instance now have only 100 of
their global personnel of 1700 in Brande. If other sectors had not stabilized or expanded, the
Herning area would have faced an employment disaster..
The furniture industry has reduced its employment, too, but far less than the textile and
clothes manufacturing. It meets some of the same problems. But its luxury products fetch
prices which permit production in a high-wage country, and its low-quality markets are to
some degree sheltered from e.g. East Asian competition by the high transport costs. In this
field, too, there are examples of integration between manufacturing and retailing.
30
Manufacturers of electronic products, such as the B&O mentioned above, faces similar
problems and has innovated in similar ways – e.g. by creating a system of retail shops. It has
had its ups and downs and currently employs about 1900 persons at Struer.
The windmill industry, on the other hand, has become totally revolutionized. As mentioned
above, this production had ceased after WWII, but some know-how still existed. When in
1973 the first oil crisis hit Denmark – at that time, before oil and gas was found under the
North Sea, a country without its own sources of energy – a public interest in renewable energy
arose, and the government started subsidizing windmill-generated electricity. In California
and some other places, similar policies were adopted. Around 1980 it had become clear that
windmills now had to be large, to be electronically controlled, and to be produced for
international markets. Among the former numerous small producers, two firms in the Herning
area emerged as pioneers in this field, one in the small town of Brande and one in the village
of Lem, 30 km.s to the west of Herning. Due to their early start, Danish producers gained
large shares of the developing internartional market for windmills. But the rapid technological
development, the changing energy prices and government policies, and the huge investment
requirements made the conditions turbulent. The Brande firm was in 2004 bought by the
German multinational Siemens which has expanded its production and now almost employs
2000 persons there. It has important sub-contractors in Ikast and Herning, the former a local
firm producing the electronic equipment that adapts the mill to the ever changing wind, the
latter a local firm now taken over by an American corporation making steel towers. In Lem, a
number of mechanical producers could survive as a medium-tech cluster. The windmill
producer, Vestas, employed in 2004 at Lem and the nearby small town of Ringkoebing an
estimated personnel of 3000. It then merged with a similar firm in East Jutland, which got the
head office functions, causing a loss of 1000 jobs in Ringkoebing-Lem. However, the
employment at Ringkoebing-Lem is now more or less back to its former strength. Between
them, the windmill producers in Denmark have about 40% of the global market and still grow
rapidly.
Metal manufacturing is now by far the branch of manufacturing which employs most people,
both in Herning itself and in the area. Apart from the electric and electronic sub-branches
already mentioned, it includes highly innovative firms with world-wide markets, such as the
Herning employee-owned firm Unimerco which produces cutting instruments, and the
aluminium foundry JAI, also in Herning.
The food industry is modest for an agricultural region. The main representative is the
slaughterhouse in Herning, which in contrast to all other firms mentioned here has, through
most of its 118 years of history, not been owned by locals. Today it belongs to the huge
Danish cooperative corporation Royal Crown. It has a more hierarchical company culture than
most firms in the Herning area.
The diversification in the Herning area was not only into other manufacturing sectors, but
even more into services. Most of the public and private services are “non-basic”, serving the
local market. In figure 4, these are lumped together in one signature. They are similar to
services found anywhere and will not be discussed further. But some services have been able
to develop national and international markets, and have thus contributed to the stabilisation
and expansion of the economic base of the area.
In this respect wholesaling must be mentioned. This sector has above average employment for
a medium-sized town and its hinterland, for two reasons: First, that some textile firms have
31
stopped (or, as Bestseller, never done) manufacturing, and is hence classified as
“wholesaling”. However, they differ from most wholesaling firms by not just buying what
they can find in the market, but designing the clothes themselves and then contracting
manufacturing firms to produce them as specified. Unfortunately, published statistical data do
not distinguish this type of wholesaling from other types. – Second, the biggest Danish allround grocery wholesaling firm independent of chains has one of its main storehouses in
Herning, as a central location for distribution to the western half of Denmark.
The transport sector is relatively strong in the Herning area. Various sub-sectors are overrepresented, above all trucking and forwarding which as mentioned has grown in connection
with the textile and clothing industry. Today´s tendency is that most goods are produced in
low-wage countries and sold outside Denmark, a good deal of the raw materials and products
never pass through the Herning area. Hence, this sub-sector is now weaker than it has been.
Other sub-sectors are the result of innovative ideas among local entrepreneurs: In this inland
town a successful shipping company has been created, finding a niche for relatively small
tankers which can navigate in difficult waters and pick up small cargoes. And two of the
biggest Danish holiday travel organisers have been founded in Herning. However, the number
of jobs at the head offices of these firms is modest.
Business services are over-represented, too. Two sub-sectors should be mentioned in
particular. All through the 20th century, the local banks financed the many small textile firms
and developed a tradition of taking more risks than most banks would. Threatened in 1965 by
a take-over by a large Copenhagen bank, they preferred to merge. They carried on the
tradition – occasionally resulting in heavy losses. The bank had ambitions of expanding
outside the area. In this respect, the bank in the neighbouring town of Silkeborg was
successful, but the Herning bank succeeded only to a limited degree. In 2001, it was bought
by a major Swedish bank as a basis for their expansion in Denmark. - The other sub-sector is
IT-services, which were started early by the banks and soon found a special niche by
developing services customized to the needs of small and medium-sized firms. Dreams of
becoming a major IT milieu did not materialize, but the sub-sector is substantial and new
firms are often created.
Evaluation of statistical data
This study is based on a combination of quantitative and qualitative information. This is a
strength, good quantitative data making the analyses as precise as possible, and qualitative
data adding deeper and more detailed understanding of the questions about which no good
statistical data exist.
It is crucial to discuss what statistical data are good. Data are collected by the statistical
authorities in the EU member countries and often transmitted by Eurostat. Inevitably, there
are financial limits for the collection of data, and both financial and discretion limits for the
disclosure of data. However, the ever increasing complexity of our society makes a it
necessary to change priorities, definitions and arrangements of the data that are made
available. In connection with the present case study, in particular three problems have been
prominent.
First,, the question of the sectoral classification of economic activities, the so-called NACE
(Nomenclature des Activités économiques dans les Communautés Européennes). The study
has shown that the distinction between manufacturing and wholesaling (or trade in general) is
blurred. Many firms have started as manufacturing enterprises, but have outsourced the
32
material production either to establishments which they own (partly or totally) or to
independent sub-contractors. Other functions, such as design, marketing and management, are
still performed in the original establishment. The owned establishments and the subcontractors are often located in other countries. The current distinction between
manufacturing firms and wholesaling firms depends on the economic significance of the
different activities within the firm as a whole: If manufacturing activities are most important,
it is classified as manufacturing – if there is little or no manufacturing, as wholesaling. If the
importance of the activities changes, the firm is re-classified (although time lags may occur in
this respect).
However, the case study has showed that for the firms, this distinction plays a minor role. The
important decision is whether to outsource to a low-wage country. Once this has been
decided, little or no manufacturing activities take place in the core establishment in the
original country. In the low-wage country, the firms often change between FDI in owned
establishments and contracts with independent firms. They buy and sell establishments at
short notice, and enter into and end contracts all the time. As a consequence, the firms should
change their NACE-classification quite often. In reality, the impression is that many firms
remain classified as manufacturing fims, even if they have no manufacturing in the original
country and only some years (possibly never) in owned establishments in other countries.
This often makes the interpretation and analysis of the statistical data misleading.
The second problem refers to the relationship between international trade across frontiers and
ownership of the goods which are traded. As mentioned in the present case study, goods are to
an increasing degree owned by a firm (which performs the design, marketing and
management functions) in one country, produced (by a sub-contractor or an owned
subsidiary) in a second country, and sold in a third country. There is no longer any necessity
for the goods to be transported (and registered as imports) to the country of ownership, nor to
be (re-)exported from this to the third country – it is often cheaper to transport the goods
directly from the production to the consumption country. This means that the statistical data
underestimate the international trade of the country of ownership, where after all such highly
value-creating functions as design, marketing and management are performed.
Third, since innovation has played a central role in both the early economic development of
the Herning area and its way of meeting the challenges of globalisation, it would have been
interesting to highlight the innovation statistically. Data on innovation consist normally of (a)
the number of persons working in or the costs of running Research & Development
departments, and (b) the number of patent applications or approvals. These data may be
reasonable evidence of innovation in medium or high technology manufacturing in large
firms. But in the economy of the Herning area (and many other areas), innovation mainly
takes place in low-tech manufacturing, in small and medium-sized firms, and in services, and
is hence not registered in the official statistics, even if it is important. The usual statistical data
do simply not fulfil the basic scientific requirement of validity: They only measure a small
part of what they were intended to measure. The study had to be left without statistical
documentation of the innovation.
Evaluation of regional policies
By what policies conducted by European, national, regional and local authorities have the
economic development in the Herning area been influenced, and what effects have they had?
33
It is of course not the purpose here to evaluate general economic policies. Since the present
study focuses on globalisation, it should be mentioned, however, that while Denmark ever
since WWII has pulled in the direction of liberalisation of international trade, this has up to
the 1980s been against the wishes of the textile and clothing industry which wanted protection
against imports from low-wage countries. In recent decades, however, the latter attitudes have
vanished, and the dramatic disappearance of the clothes production in the Herning area has
happened with no or only weak protests. Of course, it should be kept in mind that the rate of
unemployment in the area has been very low since 1993.
The provision of infrastructure – including “soft infrastructure” such as educational services
– has of course been a government task, adapted to the needs of the individual parts of the
country. The Herning area can hardly be said to have received much special attention in this
respect, though the opening in 1965 of the military air base at Karup, 25 km.s to the northeast
of Herning, for civil airlines may be mentioned. In 1995 Herning also received an engineering
and commercial school on university level, financed by the national government. In 2006 it
became a part of the University of Aarhus.
Specific regional policies have been rare and weak. When in 1967 special regions were
delimited where firms could get support according to the Act of Regional Development, the
Herning area was in the beginning among these regions. Due to its positive economic
development, the area was soon dropped from the list, however, and few firms ever obtained
this kind of support.
From 1989 to 1992, the Danish Ministry of Industry had a programme offering support to
network-building between firms. This may be seen as an early version of what today is called
cluster-policies. The effect was very modest, and the programme was dropped. In 2001 the
same ministry – now called Ministry of Economic Activities – started to prepare some kind of
cluster policy, inspired by Michael Porter. It was heavily critisized by academic economists,
and it seems that the idea was not pursued
The local governments of Herning and the surrounding communes as well as the government
of the County of Ringkoebing have always conducted general policies that were positive with
respect to firms and economic activities, and for many years – like most Danish local and
regional governments - participated in the financing of development councils where enterprise
organisations, unions, educational institutions, banks and other interested parties were
represented. These development councils have have in various ways supported economic
development, within the limits of existing legislation (which for instance prohibits ownership
of or subsidies to individual firms). Undoubtedly their activities have had positive effects, but
hardly of a decisive kind. According to the 2007 local government reform, the new regions
have got increased tasks of this kind, but these activities are only at the planning stage.
Concluding this evaluation, regional policies have on the whole been limited to the supply of
the same framework conditions for economic development as everywhere else. Specific EU,
national, regional or local policies have not played any noteworthy role for the development
of the Herning area.
Conclusion
The Herning area has, even if it was dominated by the low-skill and labour-intensive textile
and clothing industry and hence vulnerable, survived the challenges of globalisation after
1990. But its character, previously a typical textile cluster, has changed fundamentally.
34
Many textile and clothing firms still exist and make good profits, but few of them now have
any material production (even if they still are classified as manufacturing due to their
ownership of production units in low-wage countries). Their main functions in the Herning
area are design, marketing and management, and they are very innovative. Direct cooperation
between them, which always was rather modest and based on the material production, has
virtually disappeared. They employ far fewer people than the sector used to do. But there is
still a labour market with a supply of persons with useful knowledge about clothes, to a high
degree due to the textile and clothing school of the area, which has been quick to shift the
teaching to the qualifications now demanded. In the long run, it may be a danger that new
generations do not have the practical experience about textile materials and production
processes which until now has been widely spread in the area.
What has kept the area´s rate of unemployment extremely low is primarily the diversification
into other sectors, both manufacturing and services which are able to sell their products
elsewhere. In reality, this diversification had started in the preceding decades, where the
employment in the textile and clothing industry was dominating, but stable, while the
employment in other sectors already expanded their shares of the total employment – a
process which has accelerated after 1990.
Both in the textile and other sectors the work force which is now demanded must be better
educated than the former generations who migrated to Herning from the surrounding rural
areas and who have been hard working and motivated. Herning and even more the small
towns of the area primarily have the characters of working towns, even if some wealthy
industrialists as Maecenas have financed excellent architecture and art museums in Birk, at
the eastern outskirts of Herning. It is now recognized as a problem that it is necessary to offer
more than work if the area is to attract and keep new types of people. Bestseller is already
planning to move its head office, with 500 employees, to Aarhus, the second largest city of
Denmark and a major university centre with a vibrant cultural and leisure life.
This development shows than rather than the character of a textile and clothing cluster, it was
the entrepreneurship and innovative culture that has been the basis of the growth and survival
of the Herning area. These are characteristics which are found in much of Jutland, as shown
by the brief descriptions of other sectors included in this case study – but they are not found
everywhere.
The policy implications of these conclusions are not to try to build sectorally defined clusters
– anyhow ”pick the winners” strategies have often made wrong guesses about what sectors
were winners - but rather aiming at promoting entrepreneurship and innovation. Though these
qualities have deep cultural roots, they are not the same forever, but it is a long term
endeavour to influence them. And we know little about how to influence them.
References
Andersen, P.H., Boellingtoft, A. and Christensen, P.R. (2006), Erhvervsklynger under pres:
Globaliseringens indflydelse på dynamikken i udvalgte danske erhvervsklynger. Institut for ledelse,
Handelshoejskolen i Aarhus.
Engelstoft, S., Jensen-Butler, C., Smith, I. & Winther, L. (2006), Industrial Clusters in Denmark:
Theory and Empirical Evidence, Papers in Regional Science, 85: 73-97.
35
Illeris, S. (1992), The Herning-Ikast Textile Industry: An Industrial District in West Jutland,
Entrepreneurship and Regional Development, 4: 73-84.
Illeris, S. (2000), Outsourcing of Textile and Clothing Industry from Denmark to Baltic Transition
Countries, in Owsinski, J.W. and Johansson, M. (eds), Global-Local Interplay in the Baltic Sea
Region, The Interfaces Institute, Warsaw, 56-68.
Illeris, S. (2007), Hernings erhvervshistorie 1950-2006. Historisk Forening for Herning Kommune.
Kristensen, P.Hull (1992), Industrial Districts in West Jutland, Denmark, in Pyke, F. and
Sengenberger, W. (eds), Industrial Districts and Local Economic Regeneration, Institute for Labour
Studies, Geneva, 122-173.
Lorenzen, M. (1998), A “higher-order” Knowledge-base for Trust: Furniture Production in the Danish
Salling Distrct, in M. Lorenzen (ed), Specialisation and Localised Learning. Copenhagen Business
School Press, 143-166.
Maskell, P. (1998), Localised low-tech Learning in the Furniture Industry, in M. Lorenzen (ed),
Specialisation and Localised Learning. Copenhagen Business School Press, 33-55.
Olsen, K.B., Ibsen, R. & Westergaard-Nielsen N. (2004), Does Outsourcing Create Unemployment?
The Case of the Danish Textile and Clothing Industry, Aarhus School of Business.
Porter, M. (1990), The Competitive Advantage of Nations, London & Basingstoke, Macmillan.
36
The policy implications of these conclusions are not to try to build sectorally defined clusters
– anyhow ”pick the winners” strategies have often made wrong guesses about what sectors
were winners - but rather aiming at promoting entrepreneurship and innovation. Though these
qualities have deep cultural roots, they are not the same forever, but it is a long term
endeavour to influence them. And we know little about how to influence them.
References
Andersen, P.H., Boellingtoft, A. and Christensen, P.R. (2006), Erhvervsklynger under pres:
Globaliseringens indflydelse på dynamikken i udvalgte danske erhvervsklynger. Institut for ledelse,
Handelshoejskolen i Aarhus.
Engelstoft, S., Jensen-Butler, C., Smith, I. & Winther, L. (2006), Industrial Clusters in Denmark:
Theory and Empirical Evidence, Papers in Regional Science, 85: 73-97.
Illeris, S. (1992), The Herning-Ikast Textile Industry: An Industrial District in West Jutland,
Entrepreneurship and Regional Development, 4: 73-84.
Illeris, S. (2000), Outsourcing of Textile and Clothing Industry from Denmark to Baltic Transition
Countries, in Owsinski, J.W. and Johansson, M. (eds), Global-Local Interplay in the Baltic Sea
Region, The Interfaces Institute, Warsaw, 56-68.
Illeris, S. (2007), Hernings erhvervshistorie 1950-2006. Historisk Forening for Herning Kommune.
Kristensen, P.Hull (1992), Industrial Districts in West Jutland, Denmark, in Pyke, F. and
Sengenberger, W. (eds), Industrial Districts and Local Economic Regeneration, Institute for Labour
Studies, Geneva, 122-173.
Lorenzen, M. (1998), A “higher-order” Knowledge-base for Trust: Furniture Production in the Danish
Salling Distrct, in M. Lorenzen (ed), Specialisation and Localised Learning. Copenhagen Business
School Press, 143-166.
Maskell, P. (1998), Localised low-tech Learning in the Furniture Industry, in M. Lorenzen (ed),
Specialisation and Localised Learning. Copenhagen Business School Press, 33-55.
Olsen, K.B., Ibsen, R. & Westergaard-Nielsen N. (2004), Does Outsourcing Create Unemployment?
The Case of the Danish Textile and Clothing Industry, Aarhus School of Business.
Porter, M. (1990), The Competitive Advantage of Nations, London & Basingstoke, Macmillan.
36
Case study 2: The electronic and mechatronics industry in Ivrea
Alberto Vanolo1
Introduction
The area of Ivrea is located in North-West Italy. Its development used to be strongly tied to a
major Italian multinational enterprise, Olivetti, active in the field of electronic, mechatronics
and, particularly, office machinery (for example by producing famous typewriters).
Particularly from the 90s, under the pressure of phenomena linked to economic globalisation
and technological competition, Olivetti has been hit by huge crises, with the massive
dismissal of production and employment, together with the decomposition of the company in
many branches sold to different groups and multinational enterprises. Anyhow, the long
sedimentation on the territory of know how, competencies and industrial relations led, in the
last decades, to the growth of a relevant tissue of small and medium sized enterprises
operating in the same industrial fields.
The aim of this paper is to investigate these transformations, to present a general outlook of
the socio-economic characteristics of the area, and to read such a story emphasising the
specific development path of Ivrea in the local-global tensions introduced by globalisation
forces. To discuss such arguments, the first paragraph presents the area of analysis (the local
labor system). Then, paragraph 2 describes the role and the dynamics of Olivetti in the area,
while the following section presents a general outlook of the local economic transformations,
with particular emphasis on the growth of small and medium enterprises. Finally, paragraph 4
considers recent attempts to develop, through territorial policies, the potentialities of the Ivrea
area.
1
I would like to thank many people for their help (in terms of interviews, materials and suggestions) in writing
this report; particularly, in strictly alphabetical order, Alberta Pasquero (S&T), Aldo Biglia (Ivrea Technology
District), Angela Mazzoccoli (Polytechnic of Turin), Carlo Salone (University of Turin) and Gianfranco
Franciscono (Unione industriale del Canavese).
37
1. The Ivrea area
Ivrea is a small city (about 25.000 inhabitants) in the
part of the Province of Turin (in the Piedmont region), in
Northwestern Italy. Situated on the road leading from Turin
Aosta valley, it straddles the Dora Baltea River and is
as the centre of a non-institutional area (it is basically an
region) called Canavese. From the physical point of view,
lies in a basin that formed a great lake in prehistoric times.
Northern
to
the
regarded
historic
Ivrea
For the purpose of this study, on the basis of the relevant functional and economic relations
between Ivrea and nearby smaller urban centers, we will consider here as spatial unit of
analysis (when not differently specified) a wider aggregation of confining municipalities
connected through meaningful daily commuting flows. Such spatial units, called sistemi locali
del lavoro (local labour systems) are periodically defined by the Italian National Statistical
Office2. The latest edition (based on the results of the Census 2001) classified the whole
Italian territory into 686 different local labour systems.
The Ivrea local labour system aggregates 63 municipalities3, with a total area of 656 km2 and
a population of about 110.000 inhabitants (48.400 households, 56.700 habitations). The total
active population refers to 45.200 working people (56,9% males) and 2.000 unemployed
(55,1% females), of which 476 searching for first occupation. Work in the primary sector is
quite scarce (3,4%), while the manufacturing sector is relevant (27,1%) and the heterogeneous
sector of services refers to 55,6% of the active population. It has to be noticed here that the
sectors object of this analysis, i.e. office machineries and information and communication
technologies, refers to both manufacturing and service activities.
2
Istat: http://www.istat.it/salastampa/comunicati/non_calendario/20050721_00
The 66 municipalities are: Agliè, Albiano d’Ivrea, Alice Superiore, Andrate, Azeglio, Banchette, Barone
Canavese, Bollendo, Borgofranco d’Ivrea, Borgomasino, Brosso, Burolo, Caluso, Candia Canavese, Caratino,
Cascinette d’Ivrea, Chiaverano, Colleretto Giocosa, Cossano Canavese, Cuceglio, Fiorano, Canavese, Foglizzo,
Issiglio, Ivrea, Lessolo, Loranzè, Lugnacco, Mazzè, Mercenasco, Meugliano, Montalenghe, Montalto Dora,
Nomaglio, Orio Canavese, Palazzo Canavese, Parella, Pavone Canavese, Pecco, Perosa Canavese, Piverone,
Quagliuzzo, Quassolo, Romano Canavese, Rueglio, Salerano Canavese, Samone, San Giorgio Canavese, San
Giusto Canavese, San Martino Canavese, Scarmagno, Settimo Rottaro, Settimo Vittone, Strambinello,
Strambino, Tavagnasco, Trausella, Traversella, Vestignè, Vialfrè, Vico Canavese, Vidracco, Vische, Vistrorio.
3
38
2. Olivetti: origins, productions and decline
The economic history of the area cannot be told without referring to Olivetti, a key enterprise
of the Italian industrial landscape of the XX century.
The company was founded in 1908 in Ivrea by Camillo Olivetti, who presented the “first
Italian typewriter” at the Universal Exposition of Turin in 1911. The production of
typewriters has been one of the main activities of the company for many decades, and in the
30s, many factories and commercial affiliates grew in Europe, Latin America, the Middle
East, and Africa, and by the end of the decade, about one third of sales came from abroad.
Among the main productions, it is worth mentioning typewriters M40, MP1, MS Studio 42.
For the first time in Italian industrial production there is a massive investment in design, with
the contribution of technicians, engineers, designers. In 1950 it began the production of
Lexicon and Lettera 22, two typewriters designed by Marcello Nizzoni and exposed in the
New York Moma Museum. In the same period, pioneering products in the field of calculus
devices were designed and sold (Multisumma MC 4M, Elettrosumma 14).
Despite a difficult period during the
Second
Olivetti Lettera 22 (1950)
World War (with the death of the
founder
Camillo, and the exile in
Switzerland of his son Adriano), in
the
following years, the company was
able
to
expand (with the construction of
new
factories
and
the
novel
reconstruction of those destroyed
during the
war) and to propose successful
products.
Concerning such expansion, for
example
in 1950, the Olivetti Corporation of
America
was founded (with a famous shop in
NY Fifth
Avenue), and in the 1955, a specific
research
center (originally set in Pisa, then
moved to
Borgo Lombardo, and then sold to
General
Electric after Adriano’s death) began a systematic work in the field of innovation, leading to
the production of electronic calculators in 1959 (Elea 9003, Summa Prima, Multisumma). The
innovative potential of the company is evident considering, for example, the presentation of
the desktop calculator Programma 101 at NY Bema in 1965 (now at the Moma), the
precursor of actual personal computers, that has been employed for example in the aerospace
industry and for the counting of electoral votes (Perotto, 1995). The strategy of progressive
diversification of the original core competencies is evident in this period. Consider, for
example, the production of furniture for offices (series Spazio, Synthesis).
In 1970, the company included 72 Italian affiliates, 335 concessionaires, and 18 foreign
affiliates. The employees, who in 1961 numbered about 22.000 in Italy and 25.000 abroad, in
1972, grew to 74.000, of which about 40.000 were abroad.
39
During the 70s, the expansion continued: in 1976 the
number of foreign affiliates was 30, and the Italian
ones, 90; the research and development sector
employed 2.000 persons, and the electronic sector
generated half of the sales of the Olivetti group.
In 1978 the management of the company passed to
Carlo De Benedetti, and with a massive growth of
capitals, Olivetti is able to produce and propose to the
public a wide set of products designed in the previous
years. In 1980, for example, the first portable electric
typewriter was presented (Praxis 30/35), and the
following year, the electronic writing system Et1010.
And, above all, it started a strategy of transformation
of the core business, moving towards informatics. In
1982, Olivetti begun to sell personal computers (M20;
it has to be noted that the first Ibm PC was introduced in 1981), and in the same period, the
company set up important strategic alliances of an international level (for example with
AT&T).
Despite these successful strategies, during the 80s the De Benedetti management led to some
decisions that were strongly criticized in the following years. Particularly, the company was
split into many independent units (breaking down even the research and development
function) and had been restructured many times, with many changes in directive roles, the
dismissal of many functions, and the expulsion of workers. De Benedetti (differently from
Adriano Olivetti) was particularly skeptical towards the possibility of developments in the
electronic sectors (“which requires too massive investments”), and initially moved the
company to the field of informatics, and then to telecommunications, particularly with the
creation of the companies Omnitel (mobile communication), Telemedia (multimedia
telecommunications) and Infostrada (fixed phone lines). Such a myopia (especially when
compared to the long view of Adriano) probably have had a massive role in the progressive
exclusion of the whole Italy from the industrial competition in the technological field of
electronics and informatics, in a period when even companies like Ibm looked with
preoccupation to the Olivetti concurrency.
Anyhow, from the late 80s, and particularly during the 90s, various causes, among which the
strengthening of international competition, the fall of prices in the global electronic and
informatics industry, together with the weakness of the Italian market, led to a massive crisis,
with the progressive erosion of the economic position of the company and growing debts
(from 4.200 billion liras in 1985 to 8.800 four years later).
Of course it is impossible to detect the “main” cause of this crisis; certainly, the progressive
erosion of prices in the PC sector, leading to important loss of earnings, is generally
considered as one of the major criticalities. Table 1 for example refers to the prices of some
Olivetti PCs, assuming 100 as the initial price proposed in the market; moreover, similar
dynamics of rapidly falling prices appeared also in the printers market.
Olivetti Programma 101 (1965)
40
Table 1 – The fall of Olivetti pc prices
Pc
1988 1989 1990 1991 1992 1993 1994 1995 1996 1997
M 290
M380/Xp9
M 250 E
Philos 22-486
M6-440,
Echos P 13 s
100
91,4
100
91,4
79,4
100
68,5
81,2
100
100
57,9
80,2
57,9
100
48,4
Source: R&S Mediobanca; adapted from Bricco (2007), p. 338.
The crisis become evident in 1996, when De Benedetti left the presidency in favor of Roberto
Colaninno, who continued pursuing the passage towards telecommunications. Many strategic
sectors and core competencies had been sold. This is the case of Olivetti Personal Computers
(sold in 1997 for a low price to Piedmont International, then to Ics, then to Oliit before the
definitive closure in 2004) and Olivetti Solutions (sold to Wang in 1998, and then to Getronics
and Eunics). In the same time, the Telecom group had been bought and sold two times in a
few years as a consequence of speculative market strategies.
Finally, an event of strong symbolic power was the retiring of the Olivetti title from the Italian
stock exchange in 2003. The Olivetti brand is still present today in a medium size company
with 1.200 employees producing faxes and printers, basically nothing worth comparing with
the past glory of the company. Periodically (and particularly right now, in the anniversary of
the foundation of the company), melancholic voices about a possible re-launching of Olivetti
in the informatics sector still appear in newspapers.
41
3. The Olivetti heritage
The history of Olivetti strategies and dynamics may be read as a progressive emptying of the
industrial vocation of the company, with important backlashes on the local area. Despite
Olivetti’s strong attitude towards internationalization, the company represented an exceptional
example of embedding and co-evolutionary relations between the territory and the factory
(Bricco, 2007). This is evident considering the particular social and political projects carried
on by Camillo Olivetti in the 50s, which included, for example, the promotion of local social
services and the organisation of training and cultural centres. In his perspective, the ultimate
goal of an enterprise is not just to create wealth, but also to distribute it on the territory in
order to support local development. In this sense, in 1949, Camillo founded many centri
comunitari (community centres), places for sharing and promoting debates and culture at local
level, to meet intellectuals and workers, and in a few years the number of such centres
strongly grew, reaching in 1958 quota 118 in Ivrea and surrounding municipalities. In the
same years, the journal Comunità and Comunità editions started diffusing new ideas in the
field of social sciences (and still today the publishing house plays an important role at a
national level). It is important to notice that such centres were not intended to produce
ideological line-up, but to promote a “collective” life and work.
Such a cultural milieu, of course, never disappeared with the crisis of the company.
Nevertheless, the whole history of the Olivetti was characterised by several important
mutations in technological and cultural orientations. First, with Adriano Olivetti in the 60s,
there was the passage from a specialisation in basic mechanics (typewriters) towards more
complex mechanics (for example with the production of mechanical machine calculators),
followed in the beginning of the 70s by the conversion from mechanics to electronics. Then,
with the De Benedetti management, during the 80s there were the definitive orientations
towards informatics, which anticipated the last transformation towards telecommunications.
As it will be discussed later, all these transformations provoked internal mutations inside the
company, together with the spillover from the enterprise of know how, competencies and
human capital, which accompanied locally the growing of a number of small and medium size
enterprises.
It was the latest of these mutations in the core business, i.e. the passage to
telecommunications, which accompanied the erasure of the industrial capability of Olivetti.
Such a transition (formally started in 1988, concretely at the beginning of the 90s) initially
have had a good impact on the overall performances of the company, but a limited one on the
territory: for example Omnitel (the Olivetti spin-off) employed 394 people in 1994, of which
96% in Ivrea; the company grew to 8.662 people in 2001, but just 11,5% in Ivrea (Bricco,
2007). In other words, the successful experience of this new company just led to a local
growth of employment from 378 people in 1994, to 893 in 2001, and similar numbers refer
also to Infostrada, the other relevant telecom company originally linked to the Olivetti group.
Moreover, the passage to telecommunications went side by side with the progressive
marginalisation of Ivrea in the geographies of these companies. The strategic functions often
fell out of the Olivetti group, and generally moved to Milan. And, certainly, such a
42
marginalisation has been dramatic with the loss of control over the management of Omnitel
and Infostrada in 1999.
In terms of local industrial evolution, the passage to telecommunication introduced an element
of discontinuity inside the company. The previously discussed transitions towards electronics
and informatics were characterised by expansive strategies, for example in the post-war
decades, in terms of internationalisation and employment, and during the 70s-80s in terms of
investments. Differently, the passage to telecommunications took form in a period of deep
crisis. The debts accumulated in the PC sector, the absence of sophisticated industrial
strategies, the marginalisation of Ivrea in the economic scenario, the passage from a
manufacturing specialisation to a sector (telecommunications) strongly tied to services,
together with a long series of disputable complex financial speculations, led to the substantial
failure of Olivetti in its last attempt at evolution. This was a particularly evident failure with
the cancellation from the Milan stock exchange in 2003.
As discussed previously, both the changes in the core business and the progressive Olivetti
crisis (and loss of jobs) led, at a local level, to the release of human capital and know how, at
the basis of the growth of an important tissue of small and medium size enterprises. Such a
phenomenon became visible and relevant particularly in the 80s (during the years of the
“second industrial divide”, according to Piore and Sable, 1984). Table 2 and Table 3, for
example, provide some figures concerning the evolution of the industrial structure from 1975
to 1990.
Table 2 – Number of enterprises by size (%)
Enterprise size
Small
Medium
Big
Total
1975
1980
1985
1990
1995
2000
2002
76,92%
9,62%
13,46%
87,38%
3,88%
8,74%
93,33%
1,78%
4,89%
93,95%
1,88%
4,18%
93,42%
2,12%
4,46%
92,84%
2,32%
4,84%
92,28%
2,82%
4,90%
100%
100%
100%
100%
100%
100%
100%
Source: Confindustria canavese; adapted from Bricco (2007), 343 and 357.
43
Table 3 – Employment by enterprise size (%)
Enterprise size
Small
Medium
Big
Total
1975
1980
1985
1990
1995
2000
2002
29,51%
6,25%
64,24%
38,14%
6,78%
55,08%
45,45%
6,93%
47,62%
45,96%
8,59%
45,45%
51,81%
9,33%
38,86%
61,81%
10,55%
27,64%
63,45%
11,17%
25,38%
100%
100%
100%
100%
100%
100%
100%
Source: Confindustria canavese; adapted from Bricco (2007), 343 and 357.
For example, it is impressive the growth in the number of small sized enterprises from 1975
and 1980 (from 77% to 87%), i.e. during the initial years of De Benedetti management, with
the progressive lightening of the electronic core business; in 1985 (years of success for
Olivetti informatics) the percentage reached 93%, and basically remained stable (94%) in
1990, an year of severe crisis for the informatics sector.
Few data concerning the structure of this universe of small enterprises are available.
According to Censis (1993), in 1992 just 22,7% of local enterprises were habitual Olivetti
suppliers; 14,4% were occasional, and 62,9% not at all.
In the long term, it is evident that the progressive reduction of employment in big enterprises
(from 64% in 1975 to 45% in 1990, and 25% in 2002) and the growth in the case of small
ones (from 30% in 1975 to 46% in 1990, and 63% in 2002). In 2004, the number of workers
in the Olivetti group (split in 8 companies) was barely 1.600, and 3.100 in companies
previously part of Olivetti and then sold during the crisis of the 90s. And, considering 82
companies started up by workers previously employed in Olivetti and 10 ex-direct suppliers
that have had to reposition themselves in the market, the total amount of workers directly
connected to the former Olivetti industrial universe reached 6.855. Considering an active
population in the local system of about 45.000 units, Ivrea can no longer be considered a onecompany town (or the ghost of that). This becomes evident looking at employment figures; in
the sole municipality of Ivrea, 2.102 were employed in 1991 and, despite the Olivetti crisis,
they grew to 2.475 in 2001 (17% growth) (for a comparison between local and regional
figures, see table 4).
Nevertheless, the propulsive role of the liberation of entrepreneurial energies is testified in the
growth of local factory plants: from 9.347 in 1991 to 10.881 in 2001. Similarly, employment
in the area passes from 49.664 units in 1991 to 50.680 in 2001. In other words, the growth in
the number of plants and in employment may be explained by the formation of a tissue of
small and medium enterprises (see tables 5-7, concerning the smaller are of Ivrea and
surrounding municipalities). Such enterprises do not work entirely in the electronic sector: on
the contrary, the main specialisation refers to the older Olivetti core business, i.e. mechanics,
and this sector reveals a certain vitality, with a constant growth in employment. For example,
the machinery sector passed from 1.159 workers in 1991 to 1.850 in 2001. On the contrary,
companies operating in the fields of electric machinery, electronic and informatics have
sometimes shown a loss of jobs.
44
Table 4 – Evolution of the municipality of Ivrea and Piedmont
Ivrea (municipality)
Total Employment (1.000)
Population (1.000)
Employment in industrial activities (1.000)
Unemployment (1.000)
Piedmont (Nuts 2)
1981
1991
2001
1980
1991
2001
13,25
28,17
5,49
0,62
10,71
24,70
4,22
1,16
11,40
23,54
6,43
0,61
1.983
4.484,7
909
107
1.926
4.352,9
730
134
1.877
4.215,0
682
92
Source: Istat, National Census 1981, 1991 and 2001; Istat, Labour Force Statistics 1980, 1991 and
2001.
Table 5 – Newborn enterprises in Ivrea (in the Centro per l’impiego area)
Year
Number of enterprises
1996
1997
1998
1999
2000
2001
2002
1.201
134
153
569
382
192
184
Source: Società Ricerca e Formazione (2007)
Table 6 - Distribution of employment in the telecommunication sector (2002) in Ivrea (in the Centro
per l’impiego area)
Enterprise dimension (employment)
Employees
(Valid) percentage
251
14
11
3
14
8
141
442
83,4%
4,7%
3,7%
1,0%
4,7%
2,7%
---
Less than 5
6-10
11-15
16-20
21-50
More than 50
Missing data
Total
Source: Società Ricerca e Formazione (2007)
Table 7 - Distribution of employment in the metal-mechanic sector (2002) in Ivrea (in the Centro per
l’impiego area)
Enterprise dimension (employment)
Less than 5
6-10
11-15
16-20
21-50
Employees
(Valid) percentage
383
45
16
8
24
77,8%
9,1%
3,3%
1,6%
4,9%
45
More than 50
Missing data
Total
16
128
620
3,3%
---
Source: Società Ricerca e Formazione (2007)
But sectorial classifications appear quite weak in this case. While in the Southern part of
Canavese (in the Province of Turin) there is a clear specialisation in machinery and metal
industry, here in most productions the distinction between electronic and mechanic is
impossible, and we can, in this sense, speak about a local mechatronics specialisation.
Moreover, important service activities are carried on in the field of multimedia production.
This is particularly the case with Videodelta in San Giorgio Canavese, an important center for
cinematographic productions. And, in addition, the Ict sector is basically a “transversal”
sector, dealing with a number of different fields: one enterprise may work in the field of
streaming video, and the other providing facilities for the insurance sector. This implies that
in the Ict, informatics and mechatronics sectors the input-output relations between local
enterprises are basically quite low. Right now (particularly in the Canavese strategic plan,
discussed later), the necessity to promote cooperation and “common visibility” of this fabric
of technologically advanced, isolated companies has been emphasised.
To quote some of the most important local enterprises in the Ict sector, we have to mention
the RGI group, with about 350 employees (in various national seats; the main one in Ivrea),
working in the field of software for insurance companies; Ribes, in the field of fiscal software
for public administration, banks and insurance companies; and Comdata, in the field of call
centres. Basically these enterprises sell their products and services outside the local area,
particularly at national level. Particularly, many enterprises work for public administration,
and not just in the software sector. It is worth mentioning the case of CTS, a relevant (about
250 employees) technologically advanced mechatronics enterprise producing machines for
checking money, credit cards and identity documents, working both for public administration
and banks. Other interesting local champions include Osai (numeric control for glass, wood
and stone working), Selca (numeric control for the mechanic industry) and the interesting case
of Matrix, a small technologically advanced enterprise that moved from the specialisation in
computer printheads to the pneumatic sector (pressure and flow rate control), converting its
technological electronic specialisation and applying to a number of different sectors
(automotive, printing, textile, ecc.).
While local input-output relations are low, it is worth mentioning that many electronic
enterprises, with the Olivetti crisis, decided to diversify their markets, producing also
electronic supplies for Fiat and the electronics for the automotive sector. According to
interviews with local experts, it is plausible to estimate that about one quarter of small
enterprises in the electronic sector have significant relations with the automotive industry.
And, outside the electronic sector, it is worth mentioning that the ties between mechanic
industry and automotive production are still relevant: in the mechanic sector, for example
Deico group employs 400 people in the automobile mechanic supply sector, and Pininfarina
factories (automobile design and engineering) are quite close (but outside) the local labour
system, employing several people from Ivrea.
46
A more detailed picture of the local industry is presented in table 8; it testified a relative loss
of centrality of the informatics field, in favor of telecommunications and metal work.
Tab. 8 – Employment per sector (Ateco classification), 2001
Sector
Telecommunications
General electronic
Informatics
Administrative consultancies
Metal working
Instrumental goods
Design
Iron metallurgy
Printing
Transport
Food
Optical instruments
Woods
Research and development
Electronic
Base electronic
Employment
Variation 1996-2001
7.844
2.824
1.260
1.105
743
694
547
492
398
346
328
231
226
213
212
173
+ 240,0 %
+ 10,1 %
-79,4 %
+258,7 %
+5,1 %
+5,5 %
-13,8 %
+8,4 %
+51,9 %
+21,4 %
-24,3 %
-19,5 %
+4,2 %
+15,2 %
+112,0 %
-0,6 %
Source: Asia database; reported in Conti et al. (2004), pp. 35-36.
One critical element in the transition from the big enterprise to a system of small ones refers
to a weak attitude towards research and development. Apart from the presence of several of
the above-mentioned local technologically leading enterprises, it is not to be thought that an
orientation towards telecommunications and (partly) informatics and electronics reveals a
particular general attitude towards high technology. For example, local telecommunication
sector figures are widely tied to call centre activities, certainly not high-tech spillovers. One
of the main problems connected to the passage from the big to the small enterprise is certainly
a reduced focus towards research and innovation. Also in the old Censis (1993) survey, the
main critical elements evaluated by local enterprises referred (in order) to marketing,
distribution and technological enterprise functions.
More recent surveys (Società Ricerca e Formazione, 2007) emphasised the strongly local
orientation in the recruitment workers. In other words, more than 80% of the workers in key
enterprise functions come from the local area, less than 20% from Piedmont region and
basically no one from other Italian regions or abroad. This certainly emphasises lack of
insertion of external know-how in terms of human capital. Moreover, the interviewed
enterprises complained about the difficulty to find high-level technicians, denouncing a
“formative deficit” in human capital. Such a problem will become even more evident in the
future as the local Polytechnic venue will move next year to another region (in Verres) due to
an important accord between Polytechnic and Valle d’Aosta, and so therefore most human
formation will be carried on basically outside the local system, in Turin. It will remain at local
47
level just a formation center (Csea Cappelaro and Ghiglieno) oriented towards the provision
of Ict skills.
But, on the other hand, the success of the stabilising function played by the tissue of small and
medium enterprises with reference to loss of jobs, and general local development for the area,
has been evident. The last legacy of the Olivetti colossus is a tissue in the middle of the
dialectic between mechanical specialisation, the old Ivrea industrial heritage, and the
electronic one.
4. Territorial policies
The Olivetti crisis during the 90s has been rapid and dramatic, pushing local political actors
for the formulation of interventions. The first to take a position towards the ongoing Olivetti
collapse has been the Province of Turin, who asked Censis in 1992 to develop a “strategy for
the development of Canavese”, a wider area also hit, in the same period, by the closure of an
important factory in car production (Lancia). The analysis proposed by Censis (1993)
emphasised the lack of innovative attitude of the novel tissue of small enterprises, the weak
transport infrastructures (a well known problem of the area: 45,6 entrepreneurs evaluated
roads as insufficient, 72,3% in case of railways, 73,3% in that of public transport), stressing at
the same time the difficulty to formulate policy interventions and to stimulate proper
development strategies.
A further attempt to promote industrial visioning for Ivrea took form in 1993, with the
building of the Consortium for the “Ivrea technology district”. Capital was prevalently public,
and the main partners were the Province of Turin, the Ivrea city hall, the Association of Ivrea
industrials and Olivetti. The main goal is to support innovation, both in small enterprises and
in public administration, particularly with the creation of technological competence centres
(furnishing technical consultancies). There are two centres in the local system; one in Vico
Canavese (in the field of laser and nanotechnologies), and one in Ivrea (mechatronics), in a
decentralised seat of the Polytechnic of Turin. Between 1999 and 2001, 133 enterprises have
been involved in the technological projects of these centres, with a total expenditure of 8
billion euros (70% from European Union). It has to be noted that the major part of such
interventions never referred to mechatronics (1,7 billion euros out of 8 billion), but to
traditional mechanics (1,9 billion; the third field referred to laser technologies, with a budget
of 1,6 billion euros). To put it briefly, in a phase of peculiar transition from Olivetti to a fabric
of small enterprises, the choice to support specialisation in informatics has been basically
absent. Anyway, it is worth mentioning the ongoing attempt to build up a territorial node for
informatics for public administration, on the basis of the presence of some important
enterprises working in this specific field. Right now, the Provincial project has been approved
at National level, and specific Ict infrastructures (a wide wireless network) have been
provided.
48
A second relevant regional policy refers to the formation of a territorial pact4 for Ivrea in
1998. The pact included, among others, 117 municipalities, the Province of Turin, the
Ministry of labor, the Polytechnic of Turin, trade unions and a number of associations. The
pact, set up in a framework of strong tensions and fears for the future of Olivetti and for local
employment, was centered around two objectives (in coordination with the Ivrea technology
district). On the one side, providing physical and immaterial (i.e. technological)
infrastructures for the area, and on the other side to support economic and industrial
differentiation (also by the Canavese Business Park integrated project5). Apart from important
results in terms of governance and public participation, the pact financed (up to 80%) local
enterprise investments regarding technological innovation, productive conversion and relocalisation inside the area of factory plants (table 9). No particular economic sectors have
been privileged.
Table 9 – Ivrea territorial pact: investments
Year
Number of financed
projects
Total investments
(million euros)
Employment
growth (units)
2000
2001
2002
2003
2004
2005
108
94
84
80
77
74
78,2
74,8
98,5
98,8
98.4
95,4
840
451
677
762
762
888
Source: Territorial pact secretary; quoted in Bricco (2007).
Concerning infrastructures, the pact allowed the flow of public investments in order to realise
seven operas (17,4 million euros), mainly in the field of transport infrastructures, but also
destined to improve the general development potentialities of the area, as in the case of the
building of a congress centre in Castellamonte and one for fairs and expositions in
Quincinetto.
Both the technology district and the territorial pact initiatives have had an important role in
the development of the area. Certainly, it is difficult to say to what degree the maintenance of
relatively high employment levels after the Olivetti crisis has been due to these policies, but
certainly they allowed the financing of relevant infrastructures, the enhancement of
technology transfer towards small local enterprises (through six specific thematic programs),
and, particularly in the case of the territorial pact, the definition of new governance
Patto territoriale is an agreement between local public and private actors in order to reach specific goals –
namely local development. It is an Italian formal policy instrument: Cipe resolution on 21 March 1997. For
details concerning the Ivrea case see Lions Club Canavese (1999).
5
http://www.comune.ivrea.to.it/Comune/frontend/002/Sezione66/Elem11/Sezioni/Pagina1
4
49
mechanisms6. Basically, those policies softly accompanied the spontaneous passage from one
industrial paradigm organized around the big enterprises towards one focused on small and
medium sized enterprises.
Finally, in terms of territorial policies, the attempt, not properly industrial, to develop other
economic vocations for the area has to be mentioned. Such an attempt started to take form in
the 90s, years of evident Olivetti crisis, and assumed above all two directions.
The first refers to biotechnologies; in 1993, it born the Canavese Bioindustry Park7, a
structure intended to host research laboratories (both private and academic) in order to
promote innovation and enterprise start-up. It is an attempt to capitalise the experience of
RBM, a local research lab in this field, together with the electronic research knowledge
developed in the Olivetti environment. The park opened in 1998, and in 2003 it involved 24
enterprises and 215 researchers, with a production of 3,2 million euros. In 2008, the park
reached 35 enterprises and 240 researchers. These are certainly limited figures, and
considering the long-term perspectives of investments in this technological field, certainly
biotechnology may be part of a strategic option for the future, but right now assumes a
marginal impact on the dynamics of the area.
A second diversification attempt refers to tourism, particularly with the activities of the Ivrea
tourism agency: one of the main elements has been the promotion of a network of 11 local
castles. Despite some positive figures in the growth of tourist flows (+8,2% between 1996 and
2001) and in the number of hotels and restaurants, also this vocation is marginal for the
economy of the area.
Anyway, the attempt to differentiate the economic basis is testified by the recent Canavese
Strategic Plan proposed by the Ivrea technology district in 20078. Here, tourism (particularly
by networking with Turin museums) is explicitly considered as a possible development field,
without of course overlooking the necessity of investments in industrial and service activities.
Important projects are planned for the future, as in the case of Mediapolis, a theme park of
50.000 m2 in the sector of multimedia to be located in Albiano. At the moment, beside the
importance of the governance mechanisms implemented in order to develop the strategic plan,
it is too early to set a general evaluation. In general, it is interesting how one of the wider and
open topics discussed in the plan refers to theme of identity. After a century of glorious
centrality in the Italian and international scenario, with the fall of Olivetti and its brand,
together with a non clear economic specialisation, the Ivrea system has to interrogate himself
on his nature and his possible development paths.
Conclusions
6
According to a local survey (Barbera, 2002), the three (perceived) most important achievements refer to a)
sharing of visions for local development; b) attraction of external investors; c) trust building between local
institutions.
7
www.bioindustrypark.it
8
www.provincia.torino.it/speciali/piano_start_canavese/
50
The territory of Ivrea have certainly experienced different deep mutations over the last
century; namely the alternation of different industrial specializations (in order: mechanics,
electronics, informatics, telecommunications), together with the passage from a system
centred on the big enterprise to one where small enterprises play a major role.
The result of these transformations is still not entirely clear. It is curious that, in official
documents, this heterogeneous tissue of small and medium enterprises has been described as a
“productive multi-vocation district”9. The heritage of the Olivetti “sweat-capitalism” (with
reference to the peculiar Olivetti orientation towards human and social development,
differently from the “hard Fordism” practiced by Fiat in the same Province: Bonomi, 2005)
spread to many managers who have been able to start up small enterprises in many different
economic fields. The result of this metamorphosis certainly involves critical elements, for
example, the telecommunication sector operates much in call centres and customer services,
which are quite important activities in terms of employment, but with a limited technological
content. But a strong tissue of innovative factories in the field of electronics, mechatronics
and Icts is nevertheless locally present, and for this reason the area has been sometimes
reported as a sort of “Italian silicon valley”.
What is certainly interesting in this case study is the peculiarity of the reactions of the Ivrea
territory in front of a tension in the local-global dialectic, a story that partly confirms the well
known geographical and economic literature stressing the importance of processes of
sedimentation of know-how, social capital and entrepreneurship. Despite many critical
elements, the economic system is basically still “alive” and kept employment to relatively
high level despite deep transformations in the industrial structure.
References
AASTER et al. (2004), Per un capitalismo coalizionale del canavese; www.confindustriacanavese.it
Associazione industriali del canavese (2005), Progetto canavese; www.assindcanavese.it
Barbera F. (2002), Il patto territoriale del canavese, Rapporto finale.
Boccia E. (2002), L’Olivetti dalla macchina da scrivere alla telefonia, in S. Zaninelli, M. Taccolini (eds) Il
lavoro come fattore produttivo e come risorsa nella storia economica italiana, Vita e Pensiero, Milano,
pp. 415-434.
Bonomi, A. (2005), “Quelle formiche del capitalismo che non si vedono”, Il sole 24 ore, 23 January.
Bricco P. (2007), Dalla crisi della grande impresa all’imprenditorialità diffusa: la Olivetti e l’Eporediese, in G.
Berta (ed.), La questione settentrionale. Economia e società in trasformazione, Feltrinelli, Milano, pp.
323-378.
Camoletto M. (1990), La struttura industriale ed il mercato del lavoro nelle aree programma di Ivrea e
Pinerolo, Working Paper Ires Piemonte (96), Torino.
Censis (1998), Reinventare il Canavese. Strategie per il riposizionamento del sistema economico e sociale,
Franco Angeli, Milano.
9
www.distretti-tecnologici.it
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Chiarini R. (1990), Nella città dell’uomo. Il governo locale e la sfida del movimento di Comunità, in G. Sapelli,
R. Chiarini (eds), Costruire la città dell’uomo. Adriano Olivetti e l’urbanistica, Comunità, Torino, pp.
137-183.
Ciborra C. (1986), Le affinità asimmetriche. Il caso Olivetti – AT&T, Franco Angeli, Milano.
Conti S. et al. (2004), Accompagnare lo sviluppo locale nel Canavese, Dipartimento Interaneo Territorio,
Politecnico e Università di Torino.
Kicherer S. (1990), Olivetti. A Study of the Corporate Management of Design, Trefoil, London.
Lions Club Canavese (1999), Il patto territoriale del Canavese, Lions Club Canavese, Castellamonte.
Maglione M. (1990), Olivetti e il sistema economico locale, in R. Maglione, A. Michelsons, S. Rossi (eds),
Economie locali tra grande e piccolo impresa. Il caso di Ivrea e del Canavese, Comunità, Torino, pp. 6985.
Novara F., Rozzi R., Garruccio R. (eds) (2005), Uomini e lavoro alla Olivetti, Paravia, Milano.
Parodi M. (2006), Il paesaggio industriale olivettiano, in E. Dansero, A. Vanolo (eds), Geografie dei paesaggi
industriali in Italia. Riflessioni e casi studi a confronto, Franco Angeli, Milano, pp. 223-243.
Perotto G.P. (1995), Programma 101. L’invenzione del personal computer, Sperling & Kupfer, Milano.
Piore M.J., Sabel C.F. (1984), The Second Industrial Divide. Possibilities for Prosperity, Basic Books, New
York.
Provincia di Torino (2006), Piano strategico del canavese, www.provincia.torino.it
Ricciardelli C. (2001), Olivetti. Una storia, un sogno ancora da scrivere. La sociologia del lavoro italiana
nell’esperienza di Ivrea, Franco Angeli, Milano.
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crescita
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fabbisogni
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professionali
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formazione,
SRF,
Torino,
http://www.retericerca.it/srf.htm
52
Case study 3 : Vulnerable area of Czestochowskie (Poland)
Roman Szul, Centre for European regional and local studies, University of Warsaw.
1.General economic and social evolution of the area
Changes in definitions of statistical categories, changes in territorial divisions and other
deficiencies of statistics (simply lack of relevant information) make it very difficult to provide
exact data on evolution of the social and economic situation of the area under study. However,
some tendencies can be discerned.
As regards unemployment, it didn’t exist (at least as an officially registered phenomenon)
until the change of the system (transition to market economy) in 1989. It appeared (and was
officially recognized) in 1990 and since then it grew rapidly, both in Poland as a whole and in
all regions (although with different speed). In 1995 unemployment rate reached 14.9% for
Poland and 13.5 for Czestochowskie voivodship (which was a little bit larger than the present
Czestochowskie subregion). It should be added that the outbreak of the registered
unemployment was due to several factors, not only to real joblessness. For instance, a number
of people who never meant to work (so called “social parasites”, housewives, etc.) or had
worked in the shadow economy registered themselves as unemployed to benefit from this
status. Since that time ithe unemployment decreased, again both in Poland as a whole and in
most areas, including Czestochowskie. (This decrease was mostly due to some
macroeconomic measures taken by the central government, a tightened labour market
regulations, etc.). The unemployment started to grew again by the end of the 1990s. In 2005 it
amounted to 17% both for Poland and for Czestochoskie subregion. Since then a dramatic
decrease of this indicator has been taking place in Poland, and in Czestochowskie as well.
The latest number (June 2008) for Poland is 9,9%. In April 2008 unemployment rate both for
Poland and Czestochowskie subregion was exactly the same – 10.5%. It is worth noting that
the unemployment rate in the town of Czestochowa all the time has been lower than in the
surrounding rural areas. As for the latest data for April 2008, the unemployment rate in the
town of Czestochowa was 8.3% and in the three surrounding districts it ranged from 10.8 to
16.5% (Reasons of this difference will be dealt with later on).
Unemployment was partially caused by losses in employment. In 1980 – 1995 the number
of the “employed” (without self-employed in private farming which otherwise was quite
significant) in Czestochowskie voivodship dropped from 234.9 thousand to 173.8 thousand.
Further numbers are incomparable to the previous because of the change in territorial
delimitation of statistical units. In 2000 employment in Czestochowskie subregion amounted
to 111.4 thousand, in 2005 to 110.2 thousand, then it grew to 113.1 thousand in 2006. This
dynamic was in line with all-national tendencies.
Unemployment was alleviated by emigration to other regions and abroad. Since 1990
Czestochowskie registered negative balance of migrations. For instance, in 2000 registered
migration balance amounted to - 0.1 and in 2005 to - 0.6 per 1000 inhabitants. These numbers
are, however, highly unreliable because of the widespread phenomenon of unregistered and
temporary migrations. What seems to be sure is the net outflow of population from
Czestochowskie.
As to GDP or GVA level and dynamics, it should be noted that these indicators per capita
in Czestochowskie area are below the national average. Since they started to be calculated at
regional level in the mid-1990s, they amount to about 85% of the national average, without
significant changes. Consequently, dynamics of these indicators evolve around the national
average. In 1990-91 national GDP fell by cumulative 15%, since 1992 it has been growing. In
1992 –1998 it grew by 39% in Poland and by 35% in the Czestochowskie voivodship. In
53
1998-2003 it increased by 15% in Poland and by 13% in Czestochowskie subregion. The
growth of GDP in recent years (for which data are available) – 2004 and 2005 - was 9.7% and
6.4% for Poland and 13.8% and 3.8% for Czestochowskie subregion.
2. a) Historical and cultural background
Czestochowskie subregion (in Polish: subregion częstochowski) forms the northern part of
the present (since 1999) Silesian voivodship or region (województwo śląskie), making up
about 10% of its population (about 0.5 million, half of which in the town of Czestochowa)
and 20% of its area. The main centre of the area – Czestochowa (cca 250 thousand
inhabitants) – is located some 50 km to the north of Katowice, the capital of the Silesian
voivodship, 100 km to the north-west of Krakow, and 150 km to the south-west of Warsaw.
Despite its present location as a part of Silesian voivodship, the history of Czestochowskie
considerably differs from what is traditionally meant as “Silesia”. Historical Silesia, which
was much larger than the present Silesian voidodship (region) was a part of medieval Poland
(one of its provinces). Silesia, formed by a number of small duchies, dropped out from Poland
in the 14th century to become a part of the Czech kingdom (ruled by the Luxemburg dynasty),
then of the Habsburg (Austrian) monarchy and finally, in the 18th century, was divided
between Prussia (a larger part) and Austria (a small, south-eastern part). Czestochowskie area
belonged to Poland until the end of the 18th century when Poland lost independence and its
territory was partitioned between Prussia, Russia, and Austria. Before and after the
partitioning of Poland the town of Czestochowa played an important role in the spiritual life
of Poland as being its major religious centre (due to Jasna Góra monastery). After the
partitioning of Poland Czestochowskie area for a short time belonged to the Prussian sector,
and since 1813 to the Russian sector of occupied Poland, and more exactly to the autonomous
“Kingdom of Poland” (established at the Vienna congress in 1815; its “king” being Russian
emperor). Autonomy of the “Kingdom of Poland” was gradually reduced and in the second
half of the 19th century it was abolished (together with the name “Kingdom of Poland”
replaced by a Russian name “Privislanskiy krai” or “Vistula peripheral area”) and a
permanent state of emergency was introduced. After the first world war when Poland regained
independence, Czestochowskie became its integral part, while a small part of Silesia (its
easternmost part) became autonomous region of Poland and the rest of Silesia remained in
Germany. After the second world war all Silesia (apart form its Czechoslovak part) belonged
to Poland. In years 1950-1975 Czestochowskie area formed a part of Katowice voivodship
(one of 17 voivodships) whose core was the Upper Silesian agglomeration, in 1975 – 1998 it
was one of 49 new voivodships, and since the reform of 1999 part of “Silesian” voivodship
(one of 16 voivodships, whose territory is largely identical with the territory of the former
Katowice voivodship. (Incorporation of Czestochowskie to the Silesian voivodship was
opposed by a part of Czestochowskie’s population, but this opposition was ignored by the
government).
Centuries of separate histories of Czestochowskie and Silesia have resulted in some
sociological differences, concerning first of all ethnic-national identity of their inhabitants
(strong Polish identity in Czestochowskie, unclear and unstable Polish-German-Silesian
identity of indigenous inhabitants of the part of Silesia bordering with Czestochowskie),
mentality and language (standard Polish spoken in all contexts by the urban population, very
limited use of dialects by the rural population in Czestochowskie; widespread use of dialects,
including by urban population, apart from standard Polish, in Silesia). Due to its sociocultural characteristics Czestochowskie easily absorbs immigrants from other parts of Poland,
while immigration from other parts of Poland to (Upper) Silesia causes some frictions or
tensions. Another difference is the legal status (citizenship, passport) of inhabitants of the two
54
areas. According to German law, descendants of German citizens are considered as German
nationals and consequently receive German passports and other related rights. Consequently,
some inhabitants of Silesia (that belonged to Germany in the interwar period) have double
citizenship and two passports. German passports used to open to them employment and other
opportunities in Germany and the European Union, which resulted in intense permanent or
temporary migration from Silesia. This phenomenon is much weaker in Czestochowskie.
In the 19th century the eastern part of Silesia around Katowice (Kattowitz) (called Upper
Silesia) underwent a violent process of industrialization and urbanization, mostly due to
discovery of hard coal and iron ore deposits and the resulting development of coal mining and
metallurgy. The industry also spread to the other side of the Prussian – Russian state border –
to the area of Sosnowiec (coal mining and metallurgy) and to the area of Czestochowa
(metallurgy due to discovery of iron ore, now depleted). Consequently Czestochowskie
became one of the most industrialized areas of the “Kingdom of Poland” (or “Privislanskiy
Krai”). The industry of Czestochowskie benefited from technological and capital links with
industry in Upper Silesia and from markets in the Russian empire.
In the interwar period a vitally important railway line was built connecting (Polish part of)
Upper Silesian industrial basin with Polish Baltic sea port of Gdynia leading through
Czestochowa.
An acceleration of development of heavy industry in Czestochowskie (especially in
Czechochowa itself) took place after the second world war, under the socialist/communist or
centrally planned economy. To understand the mechanism and logic of this development and
further problems resulting from the collapse of the socialist/communist system, one has to
briefly describe this system. The industry was almost entirely nationalised or overtaken by the
state (many owners died during the war and occupation or fled) in a few years after the war.
(In Poland agriculture and small services remained in private hands). The state in its decisions
concerning production (kind, size, technology, employment, supply-delivery chain etc.) and
investments (sectors of production, size, location, etc.) took into account two considerations:
technological and political ones. If something was politically desirable and technologically
possible, it was done regardless of economic, environmental or other considerations.
Economic factors (prices, profits, demand etc.) could not be taken into account for these
categories were only “bookkeeping categories” without real meaning, as prices, profits, etc.
were being set up in an administrative way in absence of the market, and profitability was not
a condition for surviving of enterprises. Political considerations resulted from ideology,
international political situation, international division of labour within the “socialist bloc” and
internal (national, local) political and social situation. As a result of these considerations
development of heavy industry received high priority. It was due to the ideological conviction
that heavy industry was “engine of the socialist economy” and that heavy industry working
class was the fundament of socialism supporting the communist party and communist
revolution. (The word “communism” itself was never used in Poland as it was highly
unpopular, it was always replaced by “socialism”). The international political situation since
the outbreak of the Korean war and the cold war in the late 1940s created favourable
conditions for development of heavy industry, especially metallurgy (for steel for tanks and
other arms). In the international division of labour within the communist bloc Poland was
specialized, among other things, in metallurgy, some kinds of arms and shipbuilding – all
these sectors being highly “steel-consuming”. As regards internal political and social
situation, communist authorities shortly after the imposition of the communist regime wanted
to solve one of the hardest problems of the inter-war (capitalist) Poland – urban
unemployment and rural poverty. To do so, they preferred building big industrial factories
employing large numbers of workers (regardless of their productivity).
55
All the above mentioned factors prompted development of heavy industry in Upper Silesia
and its adjacent areas, including Czestochowskie. There was already a necessary “starting
capital” there – industrial plants and infrastructure, skilled workers and engineers, proximity
to Upper Silesian coal basin and proximity of underdeveloped rural areas in central Poland.
Czestochowa, being a centre of Polish Catholicism and conservatism, was a preferred location
of heavy industry and concentration of working class as the ruling communists believed in
“progressiveness” of the industrial working class and thus in counterbalancing the Jasna Góra
monastery by a huge steelworks. (For the same ideological reason big steelworks were also
located in other “centres of conservatism” – in Krakow and Warsaw). As a result, a huge
steelworks named “Huta Bieruta” (“Bierut Steelworks” – Boleslaw Bierut was the first
communist president of Poland) was located in Czestochowa. “Huta Bieruta” had to be big
and famous to overshadow Jasna Góra and to herald the victory of socialism and progress
over “religious obscurantism and backwardness”. The steelworks was accompanied by a set
of other investments, including Polytechnic University of Czestochowa, to prepare engineers
for the heavy industry in the area.
Parallel to building of heavy industry there was building of textile industry (to create jobs
for metallurgists’ wives).
In the 1970s, to facilitate transportation of steel products from Upper Silesia and
Czestochowskie to the USSR and of iron ore from the USSR, large-gauge railway track was
built which further facilitated industrial production in Upper Silesia and Czestochowskie.
In the 1960s, and especially in the 70s and 80s when ideological considerations were of
minor importance and hardly any believed in “progressiveness of industrial working class” or
in the necessity of armaments to deter “imperialist invasion”, non-ideological mechanisms
still operated creating high demand for steel products (as well as practically for all products)
and for employment. These were mechanisms of “centrally planned” economy and
administrative distribution of tasks and resources among enterprises and ways of rewarding of
managers of enterprises. Enterprises and their managers were interested in receiving as much
resources and workers as possible (their demand was practically unlimited) to fulfil the plans.
The managers, almost always engineers by education, and politicians were usually fascinated
by big projects (big industrial factories) so they always needed more and more steel, energy
and other raw materials to realize such projects. This tendency was especially evident in the
1970s when the state leadership launched the ambitious programme of technological
modernization of Poland to catch up with the developed Western countries. (One of results of
this policy was a high indebtedness of Poland). Consequently, the national economy was
hungry for steel and workers, and at the same time was highly steel- and labour-consuming
and labour productivity and effectiveness of use of steel (energy and other materials) were
low. (A part of industrial capacities and workforce was idle, there were often interruptions in
production for shortage of energy, materials, skilled workers, etc.). Economic reforms (started
in 1956 and intensified in the early 1980s) designed to increase economic efficiency by
introducing some market mechanisms failed to reduce the demand for materials and labour in
heavy industry and in large state-owned firms.
In such a situation Huta Bieruta and other industrial plants in Czestochowskie continued
growing. In its “best” time in the mid-1970s it employed 16 thousand workers.
A radical change in the economic and political environment came about in the 1990s with
the change of the economic system and international situation. As a result of the collapse of
the socialist bloc, of its international division of labour and of the end of the cold war, the
demand for tanks and other armaments, for ships (for the USSR) etc. decreased dramatically.
This led to a decrease in demand for steel from Czestochowskie. The general decline in
industrial output in the national economy and the improvement of raw material efficiency and
labour productivity added to the reduction in demand for steel and resulted in getting off
56
superfluous capacities and employment (in 2004 Huta Czestochowa employed only 4
thousand workers). Introduction of market mechanisms revealed low economic efficiency and
low competitiveness of ideologically motivated and politically and bureaucratically driven
enterprises, such as “Huta Bieruta” (renamed into “Huta Czestochowa”). The change of the
economic and political system and situation in Poland in the 1990s coincided with tendencies
in European and global markets characterised by overcapacities in steel industry which
limited export prospects.
Liberalization of the national economy opened up the national market for foreign
competition in steel products which further deteriorated the whole sector.
The impact of the new system on the economy of big industrial firms was, however,
cushioned by some political and economic measures, deliberate or spontaneous. In the first
stage of the transition to the market economy heavy industries were exempted from
privatisation and their economic losses (not paying taxes, debts, social insurances and other
payments) were tolerated for political considerations. (It turned out that Marxists were right to
believe that heavy industry working class was a defender of socialism). In order to protect
restructuring of the steel industry, Polish government introduced some restrictions on imports
of steel. Consequently, decrease in output of such firms as Huta Czestochowa was lower than
otherwise would be, the decrease in employment and incomes paid to the employees was
lower than the decrease in output. As a result, unemployment rate and other phenomena
related to industrial decline in areas dominated by heavy industry and characterized by
militant working class, including Upper Silesia and Czestochowskie, was lower than national
average.
Nevertheless, pressures of the market economy, of the WTO and the EU forced
organizational and technological restructuring and reducing of capacities of steel industry and
preparing it for privatisation. The restructuring was carried out mostly by the central state as
the owner of the enterprise, and more directly – by a governmental agency called Agency for
Restructuring of Industry. The restructuring of big industrial enterprises, in general lines,
consisted in dividing enterprises into smaller units, especially by separating the main activity
from auxiliary ones, making the latter ones independent companies, then in technological
modernization and reduction of capacities of the main unit while preparing it for privatisation.
This process led to a reduction in employment. In the case of restructuring of heavy industries
(coal mining and metallurgy) in politically strong areas (as Upper Silesia and other industrial
centres) efforts were done to limit the number of people to be unemployed, e.g. by offering
“early retirement schemes”, preferring “natural” reductions (not employing new workers
while the employed abandon job for natural reasons), etc. The workers to be reduced who
were not eligible for “early retirement schemes” used to receive substantial compensation (it
was not the case with restructuring of other branches of industry in other parts of the country).
Some of them started small private businesses, many found jobs in the growing but often
unstable service sector or in the shadow economy, some returned to their home regions, some
migrated looking for jobs abroad, some became jobless. In this context a growing tourist
sector should be mentioned, linked with the role of Czestochowa as an important tourist and
pilgrimage centre in Poland. (Czestochowa belongs to a so called “golden triangle” of most
frequently visited tourist centres in Poland, together with Warsaw and Krakow).
As regards privatisation of Huta Czestochowa, after 2000 two investors competed for it: the
world-wide known international company Mittal Steel and a Ukrainian company called
“Industrial Group of Donbass”. After a fierce competition the factory was sold in 2004 to the
Ukrainian group. The decisive factor was the support for the Ukrainians by the workers and
trade unions. They preferred Ukrainians for supposed cultural and linguistic affinity of Poles
and Ukrainians (for workers, usually speaking only Polish, it was important that they could
communicate directly with their bosses as Polish, Ukrainian and Russian are mutually highly
57
comprehensible and many Ukrainians speak good Polish), and for the fact that Ukrainians had
promised considerable benefits – increase in wages and salaries and not reducing the
employment. Since then the factory is registering a revival: output and employment are
growing (the latter from 4.200 in 2004 to 4.800 in 2007), as well as salaries and wages. In
2004, for the first time in its free-market history the factory registered profit and paid taxes to
the central and local budgets. The factory produces mostly heavy plates used in such
industries as ship building and production of pipelines. More than half of its production is
exported, one of important destinations being the former USSR (Russia and Ukraine). One
can not exclude that it is further re-exported to China and elsewhere.
As can be seen from the above presentation, the changing conditions of the industry in the
Czestochowskie area were predominantly, if not exclusively, due to the factors out of reach of
the local or regional community or its governments. Location of heavy industry in
Czestochowa and its characteristics (size of firms, specialization, technology) during the
communist regime/centrally planned economy were decided upon by the central government.
Although there were some objective preconditions to locate metallurgical industry there,
namely the already existing plants and skilled workers and engineers, the rapid development
of heavy industry there was not a natural result of those preconditions, and the industrial
tradition of the area was discontinued as a result of human losses caused by the second world
war and occupation and the change of the socio-economic and political system after the war.
The crisis of metallurgy in Czestochowskie in the 1990s was also caused by external factors,
namely the change of the system and collapse of the communist bloc and its international
division of labour. In this context globalisation was of relatively lesser importance. The
recovery after 2000 was also mostly due to external forces: central government-sponsored
restructuring and privatisation. In this case, however, local factors did matter, as it was the
employees of the Huta Czestochowa who finally took decision to whom the factory was to be
sold. This time globalisation did matter more than earlier, as it created favourable conditions
for the recovery.
As to socio-cultural characteristics of the area that could influence local response to
externally generated impacts, such as entrepreneurial tradition, trade union membership,
employers organisation membership, cultural homogeneity or diversity, etc., it can be said the
following:
Entrepreneurial tradition in Czestochowskie area doesn’t seem to diverge substantially
from the “national average”. In Poland entrepreneurial activity seems to be positively
associated first of all with urbanization, higher incomes and education, and negatively with
rural factor and heavy industry, so it is more visible in big urban centres like Warsaw,
Krakow and Poznan, and less in rural areas, small towns and heavy industry centres.
However, it is difficult to say whether entrepreneurial activity is a cause or a result of relative
prosperity of those urban centres.
As for political attitudes of the population of the area, it seems to be inclined towards the
left wing. The “left wing” in Poland means a distance from the political role of the Catholic
Church (it may be surprising or not given the role of Czestochowa in the Catholic Church in
Poland), non so negative assessment of the “communist past” and a slightly greater than on
average the reliance on the active role of the state in economy and public life. It should be
added, however, that the division between the “left” and the “right” wing is vague, unclear
and has little impact on kind of policies carried out both at national and at local level. The
political scene in the area is dominated by all-national parties. Regionalist Silesian parties or
movements, visible although still marginal, in Upper Silesia are absent in Czestochowskie.
This is due to the aforementioned ethno-cultural homogeneity of the area and the lack of any
desire to oppose Poland or the central government.
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Trade unions in the area are also “on national average” – they are more active than, let’s
say, in small towns and rural areas, but much less than e.g. in Upper Silesian agglomeration,
in Three-City (Gdansk, Gdynia, Sopot), etc. After the first shock of post-socialist
transformation local trade unions became less and less militant and accepted the necessity of
restructuring and privatisation of industry.
2. b) Governance structures
As regards relationships between big industrial plants and their local environment, it can be
said that in the period of socialism/communism here, as elsewhere in Poland, big firms were
independent from their local social and administrative environment. Local social and
technical infrastructure, transportation system, housing, education (vocational schools) etc.
were adjusted to the needs of big industrial plants. In other words, big firms, such as
Czestochowa steelworks supplied considerable parts of the town of its location with electrical
energy, hot water, etc. Managers of such firms were the most influential persons in the local
political scene. Territorial organization of the state changed several times. Since the end of the
war to 1950 the area of Czestochowa belonged to Kieleckie voivodship, from 1950 to 1975 to
Katowickie voivodship and from 1975 to 1998 it was a separate voivodship. The latter period
should be divided into two distinct subperiods: 1975-1990 and 1990-1998. In the first
subperiod voivodships had formally institutions of regional self-government such as regional
council with its executive, regional budget, etc., apart from a representative of central
government (called “wojewoda” – an institution similar to French prefect). Not democratic
way of elections to the regional council (regional party organization had a decisive say
concerning the personal composition of the council), the “double subordination” of the
regional executive – to the regional council and to functional ministries (in practice it was a
“triple subordination” as the third centre of power was party organization) made that regional
councils could hardly be considered as institutions of regional self-government. The same is
true for local level (rural, urban-rural and urban communes) self-government.
In 1990 a reform was made in the system of territorial self-government: regional councils
with their executives were abolished, and fully-fledged democracy was introduced at the local
level. The institution of wojewoda was retained, just as voivodships – this time as territorial
statistical units and territorial delimitations of competences of governmental representatives
(wojewoda). Wojewoda was charged with control of legality of activity of local selfgovernment, with dealing with extraordinary situations as well as with fulfilling of central
government’s tasks. As noticed earlier, in the 1990s a decline and restructuring of industry
took place. It resulted, among other things, in unemployment. To deal with this problem an
institution called “labour offices” was created. It was organized at voivodship and “rejon”
(“district – a level between commune and voivodship) level and was responsible to the
ministry of labour. This institution was rather passive as its main activity was registration of
the unemployed and distribution of unemployment benefits.
Local authorities had to cope with some problems resulting from industrial decline and
restructuring, such as providing social assistance to people in need, reorganization of school
network (e.g. trimming of vocational schools as they were believed to produce unnecessary
skills) etc. In a relatively better situation were communes where big factories were located
than the nearby communes, from where numerous workers used to commute to the factory.
Due to differences in political strength of local self-governments in bigger cities and in rural
communes, as well as between the urban working class and countryside commuters, factory
managers more readily fired out commuters than local urban dwellers. It is why towns almost
always register lower unemployment rates than their surrounding rural areas. It should be
noted that during the old (socialist) system commuting was a considerable phenomenon (just
59
for different reasons than in the western/capitalist countries). Commuters almost in 100%
used public transport, to a large extent operated by factories. One of element of the
restructuring was the almost entire elimination of factory transport accompanied by a
considerable reduction in non-factory public transportation. The latter was due, among other
things, to commercialisation of this activity and getting rid of unprofitable lines. Richer
(urban rather than rural) local self-governments could afford to subsidize local public
transport.
Local authorities in the 1990s, including the town of Czestochowa, in doing their business
usually prepared medium or long-term strategies – elaborated by experts, consulted by
representatives of local inhabitants and approved by local authorities. These strategies, if not
always guided local executives in their daily activities, help the local actors to evaluate the
situation (SWOT analysis was a norm) of the given area. The strategy for Czetochowa and its
surrounding doesn’t differ from “standard” local strategies: it envisages improved living
standard of the population (better physical and social infrastructure), increased
competitiveness of the economy, restructuring of industry, exploiting advantages of the
location and of the role of Czestochowa as religious and tourist centre in Poland, protection of
natural environment, etc. It can be said that local authorities in Czestochowa are quite stable
and enjoy considerable support of the inhabitants, and quite successful in leading the town
through the turmoil of restructuring and transition of the local community towards
globalisation and market economy. In doing so local authorities could take support from a
network of formal and informal institutions, such a business associations, universities (mostly
of technological specialisation), local media, etc. Being a religious and historic centre of the
Polish nation Czestochowa is known practically to all Poles, in Poland and abroad. It helped
the local authorities to some extent to establish international contacts which eventually
profited in attracting international investors.
In 1999, after several years of discussions and preparations, a new territorial division and
organization of territorial government came into force. A new, regional, level of territorial
organization was introduced. Previous 49 (small) voivodships were abolished, replaced by 16
(big) voivodships. More importantly, these new voivodships (regions) were self-government
units as they had assemblies (councils) elected by inhabitants in direct elections, executive
bodies (elected by the councils) and competencies and financing. The institution of wojewoda
(government representative) at the regional level was retained. The main responsibility of
voivodship was to be economic development. To this end, voivodships had to prepare and
adopt (by voivodship councils) in 2000 long term strategies of regional development. In
practice, however, these strategies were intellectual exercises of regional politicians, experts
and public opinion rather than real instruments of regional policy of the regions themselves,
because these strategies lacked precise connections of objectives and financing. It can be said
that this was a learning by doing process. Regions in that time had no established leaders:
persons fulfilling political positions in the newly created regions usually were second- or
third-rank activists of all-national parties, without prestige and without experience and
without a clear idea what to do for their regions. Their main task was to fulfil formal
obligation of preparing some documents, among others regional strategies. To do so they
employed external experts and consulted public opinion. He main way of consulting the
public opinion were meeting with representatives of various socio-professional groups and
with inhabitants of individual areas. The quality of such meeting were different – from
constructive information and inspiration to just wishes taking into account narrow interests of
the given group. Only a few years later, when EU financing for the years 2004-2006 and
2007-2013 clearly determined amount of funds available to Polish regions, strategies were
amended and objectives and funds were interconnected. An instrument of regional policy
introduced with the 1999 reform was so called “regional contract” – a two-year agreement
60
between the central government and respective regional self-government. In such a contract
the two parties agreed on undertakings of common interest. In practice, however, the stronger
partner – the central government, decided what was to be done. This way of financing the
bulk of expenditure for regional development made, in fact, regional policy carried out by
regional self-government dependent on external, mainly EU and national, financing and
programming. It doesn’t seem that voivodships have a substantial impact on economic
development on their territories. They are predominantly concerned with applying for EU and
national funds for regional development (mostly projects in physical infrastructure).
As regards Czestochowskie area, as mentioned above, it was included, despite some
protests of its inhabitants, to Silesian voivodship. For internal technical purposes the
voivodship is divided into five parts, one of them being Czestochowskie area. This division
serves for planning and administrative purposes. In Czestochowa, as in other subregional
centres, offices of the wojewoda and of regional government are located. In preparing of the
strategy for the voivodship, attention is paid not only to sectoral or “horizontal” issues, but
also to territorial ones, including specificity of Czestochowskie.
Together with big voivodships another level was introduced – that between voivodship and
communes, called powiat (district), supplied with council elected in direct elections, and
executive bodies elected by the council. There are two kinds of districts – “usual” and “townsdistricts”, the latter being the biggest cities and all centres of previous 49 small voivodships,
including the town of Czestochowa. Districts were charged with such issues as some kind of
roads and other infrastructure, some types of schools. Physical planning, crucial for local
economic development, remains competence of local (communes) authorities. The central
government may introduce ‘projects of state-wide importance’ into territorial physical plans,
but such practices are considered as exceptions. Regional and district authorities have not
legal power to do the same. Unlike regions (voivodships), districts have no legal obligation to
elaborate regional/local development strategy. Nevertheless, many of them, including all
forming the Czestochowskie subregion, have got such strategies.
For the restructuring of industry in Czestochowskie of special importance are several
specialized institutions acting at local level. (They were, however, invented and implemented
top-down). Three of them should be mentioned: Regional Development Agency (RDA) in
Czestochowa, Czestochowa Industrial Park and Czestochowa branch of Katowice Special
Economic Zone. The RDA in Czestochowa is one of several similar institutions established in
Poland in the 1990s, whose aim is to carry out industrial restructuring and promoting local
development. They form an umbrella organization “Polish Regional Development Agency”.
The Czestochowa RDA is a company whose main owner (98%) is the commune (town) of
Czestochowa. Its main task was to rehabilitate industrial estate (buildings, land) abandoned by
the Huta Czestochowa and other industrial area (for instance, land of former ore iron mines)
and to attract investors. As to the Czestochowa Industrial Park, it was established in 2003 9in
the final stage of restructuring of the Huta Czestochowa). It was result of an agreement
between the town of Czestochowa, the Agency for Development of Industry (a central
institution in Warsaw) and Huta Czestochowa. It has built or adapted some building rented to
small and medium enterprises on preferential conditions. The Park delivers also some
business services to the enterprises. The Czestochowa branch of Katowice Special Economic
Zone is an are in Czestochowa where investors benefit from tax reductions. (This kind of
institutions was introduced in Poland in the early 1990s to cope with restructuring of
declining industries and to promote development of underdeveloped areas. It was a problem
in accession negotiations of Poland with the EU, but finally the EU agreed to accept it under
some conditions).
3) The impact of recession in the vulnerable sector of the regional welfare
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Generally speaking, the impact of recession on the regional welfare in Czestochowskie area
doesn’t differ from the impact of recession on the national welfare. The most visible element
of the recession – unemployment rate – in Czestochowskie since 1990 has been always on the
national average or below. (This had two peaks: about 15% in 1994, and ca. 20% in 2001/02;
in the second half of the 1990s and now, in June 2008, it dropped slightly below 10%). As
regards other effects of recession, such as poverty and the related social phenomena, the
situation in Czestochowskie, unlike other regions, was never reported in Polish media and
scientific research as serious.
The above statement may seem surprising. There are several ways of explaining this
situation. First, the industry in Czestochowskie (metallurgy) was not the only sector in Poland
affected by the recession and transformation restructuring after the change of the socioeconomic system after 1989. Consequently, other regions were also affected, many of them
even worse. Second, the impact of decreased output of the metallurgical industry in
Czestochowskie on the regional economy was rather limited as main inputs used to come
from outside (iron ore from abroad, coal and energy mostly from Upper Silesian industrial
basin). Third, the drop in demand and output of region’s production at the beginning of
transformation and recession didn’t translate immediately into increased unemployment and
decreased incomes of the population. As noted earlier, overemployment and losses of
enterprises in heavy industry were tolerated for several years and the rationalisation of
employment in this sector was relatively smooth and slow. Fourth, the reduced workers in
heavy industry received substantial compensation or enjoyed early retirement schemes, so
their living standards were not so much affected. Besides, many of them were commuters
from the countryside possessing small farms, so they were “absorbed” by agriculture and
were not registered as unemployed. Fifth, there was an outmigration – abroad and to other
regions (including returns) which alleviated the problem of unemployment and poverty. Sixth,
the unemployed in Czestochowskie didn’t form large territorial concentrations of
unemployment. “Pushing out” of the unemployment to the rural areas made that the
unemployed persons were dispersed and could rely on family and neighbours’ support and
thus find a job, often irregular or temporary. (Such concentrations of unemployment and
poverty did exist, e.g. in some areas of Upper Silesia and in rural areas dominated by stateowned farms in northern and western Poland).
As regards the impact of the recession on individual sectors of the population, it seems that
two age groups were particularly affected: young people looking for their first job, and the
unemployed in the age of 50s. The unemployment rate among the youngest (under 25, and
under 30) was two – three times higher the average. The older (over 50) if unemployed, had
practically no chance of getting a job as employers preferred younger people. The
unemployment among the young graduates was somehow reduced by the rapidly expanding
higher education, including private one. (Young people treated higher education as an
advantage on labour market, or simply didn’t know what to do after graduating from
secondary schools). At the very beginning people with vocational education were more
affected by unemployment than those with general and higher education. Now the situation is
different as there is high demand for blue-collar workers.
Theoretically, the crisis in the heavy industry in the region should have affected more male
working force than the female. In fact, however, many textile plants (employing mostly
women) in Czestochowskie went bankrupt as well. Young women were affected by the new
situation on the labour market in the sense that they often refrained from having babies as
they were afraid of loosing job during pregnancy or maternal leave. Another category of
victims of the new situation in recent years are so-called “euro-orphans” – children of parents
62
temporarily working abroad (mostly in western Europe). (This is a serious problem in areas of
high work emigration, Czestochowskie is not one of them).
4) Evaluation of policies
Several levels of policy were involved in developing or determining, and implementing
policies regarding the metallurgic sector in Czestochowskie and the socio-economic life in the
area. These are: local (town of Czestochowa) government since the very beginning of the
transformation after 1989, powiat (district) governments of the area of Czestochowskie
subregion (since its creation in 1999), regional (voivodship) government of Silesian
voivodship (since its creation in 1999), central government (especially Ministry of Economy,
Ministry of Privatisation and its successor – Ministry of State Propriety, Ministry of Labour
and Social Affaires, Ministry of Regional Development [when it was a separate ministry and
not a part of the Ministry of Economy]) and some central agencies (Agency for Restructuring
of Industry, Polish Regional Development Agency, Polish Agency for Foreign Investments),
the EU (European Commission and units responsible for regional policy and competition
policy), and WTO.
WTO and the EU since the beginning of transformation determined ways of protection for
and restructuring of steel industry in Poland. They accepted a programme of restructuring and
temporary protection, which envisaged reduction of capacities. After a few years of
implementation of this programme both institutions expressed some disappointment for the
slow pace of progress. Given that Poland was interested in maintaining good relations with
them, especially since it applied for EU membership, Poland carried out the restructuring of
steel industry to an end. “The end” was privatising and selling steelworks to investors (almost
exclusively to private foreign investors). This job was done by the state Agency for
Restructuring of Industry (restructuring of firms), Polish Agency for Foreign Investments
(providing information on possibility of investments in Poland for potential foreign investors,
looking for such investors, monitoring of fulfilment of investors’ obligations) and the
Ministry of Privatisation (taking decision of the way of privatisation – e.g. selling to strategic
investors, selling shares on stock exchange, selling to firm’s employees, transferring propriety
to local authorities [communalisation] , etc. – in the case of steel industry selling to strategic
foreign investors was chosen). Consequently, crucial decisions on restructuring of steel
industry in Czestochowskie were taken by national and international actors. They created a
framework in which local, regional and national actors could act. When talking about external
actors one should add Ukrainian government and media which strongly lobbied for selling
Huta Czestochowa to the Ukrainian investor.
One element of this framework was unemployment. From the very beginning this problem
was dealt with by the Ministry of Labour and Social Affaires and its local units, including in
Czestochowskie. There were two kinds of activity: passive (registration of unemployment and
distribution of unemployment benefits) and active (incentives for the unemployed to
undertake business, schooling etc.). The Ministry carried out a territorially differentiated
policy (e.g. different length of time of receiving unemployment benefits). It should be said
that passive forms of dealing with the unemployment prevailed in the activity of the Ministry
and its units. At the beginning of the transformation (to the mid-1990s) the government,
dominated by neo-liberal ideology, refrained from active industrial and regional policies
considering them as harmful for the smooth functioning of the market and equal treatment of
all participant on the market. In such a situation the Ministry of Labour was the only
institution which tried to react to the situation. Social problems resulting from restructuring
and unemployment (assistance for the poor) was duty of local authorities.
63
Since the mid-1990s the central government took a more pro-active stance in relation to
regional policy. Evidently, this was influenced by the EU. Strengthening of relations with the
EU, a possibility to make use of EU funds (PHARE, SAPARD, ISPA, INTERREG, etc) and
a perspective of accession to the EU changed the attitude of the government towards regional
policy. Regional policy became institutionalised, carried out by the Ministry of Economy or a
separate Ministry for Regional Development. More importantly, it received a substantial
financing, mostly from the EU. On the local level it meant opportunities to obtain funds for
programmes of local development and restructuring. This influenced local authorities, such as
those of Czestochowskie. The territorial-administrative reform of 1999 added two new actors:
district and region, and at the same time meant further strengthening of the idea of active
regional policy. Local and regional actors received new instruments of carrying out economic
policy and of articulating their needs to the central government. Cooperation between the
various levels of actors in Czestochowskie seems to be smooth and effective. After the
privatisation, communalisation or liquidation of bankrupt firms by the central government,
now the main actor in promoting economic development at local level in Czestochowskie are
local authorities. Poland’s access to the EU in 2004 opened up new possibilities and funds for
promoting local and regional development, especially what concerns infrastructure building.
Opening up of labour markets in several countries for Polish workers also alleviated the
problem of unemployment. Recently, however, there are signs that the outflow of workers is
too high and the recovering industries have problems with finding skilled workers.
64
Case Study 4: Electronics industry in Western Hungary
Ivan Illes
The region
The Western part of Hungary is bordered by the river Danube, therefore its name is
Transdanubia (Dunántúl). Having been part of the Roman province Pannonia, it was always
regarded as the more “civilised” part of Hungary, in contrast to the Eastern half of the country
which was never part of the Roman Empire. The more “civilised” character did not mean
always more richness: agricultural endowments were more favourable in the Eastern plain
which meant higher incomes in this part of the country. Furthermore, in the time of the “Cold
War”, a large part of Western Hungary was in the zone of the “Iron Curtain”, which meant
that no substantial industrial and infrastructural developments were implemented in this zone.
Closeness to the West was a disadvantage in this period.
After the change of the political and economic change in 1989-1990, the place of
Transdanubia changed radically. Being closer to Western Europe and to the EU became a
geographical advantage. Some of the old economic and trade relations with the neighbouring
Austrian regions could be revitalised. Hungary was the first target country of FDI in Eastern
and Central Europe. In 2004, more than half of FDI in whole Eastern and Central Europe was
invested in Hungary. Within Hungary, the overwhelming part was invested in the capital and
in the Western regions. At that time, the motorway network was not sufficiently developed in
the country. Therefore, investors favoured locations near to the Western borders or along the
few motorways.
Due to these investments, Central and Western Transdanubia regions were among the 10 most
dynamically developing regions of Europe.
Regions with the highest average annual rates of growth in Europe 1995-2004
Country
Region
Ireland
Ireland
Estonia
Latvia
Lithuania
Poland
Poland
Netherlands
Hungary
Hungary
IE02 Southern and Eastern
IE01 Border, Midland and Eastern
EE Estonia
LV Latvia
LT Lithuania
PL12 Mazowieckie
PL41 Wielkopolskie
NL23 Flevoland
HU22 Central Transdanubia
HU23 Western Transdanubia
Average
annual rate
of growth
8,2
7,7
6,8
6,4
6,4
6,2
5,9
5,6
5,5
5,2
Source: EC Fourth Report on Economic and Social Cohesion
FDI was targeted overwhelmingly to two industries: motor car production and electronics.
65
There are 7 NUTS2 regions in Hungary, of which three are in Transdanubia. Our analysis
comprises two of them (Central Transdanubia and Western Transdanubia) which are the main
locations of the new motor car and electronics production plants.
The place and rank of the two regions within Hungary is the following:
Region
GDP
per
head
EU27=100
GDP
per
employed
EU27”100
GDP
growth
rate
Central Hungary
Central
Transdanubia
West
Transdanubia
South
Transdanubia
North Hungary
North Plain
South Plain
Hungary
EU27
101,6
61,1
56,8
41,6
5,0
5,5
Agriculture
1,3
4,6
Industry
24,3
43,1
Services
74,4
52,3
0,6
0,2
66,8
40,7
5,2
5,3
39,2
55,4
0,2
45,6
33,7
3,2
7,9
32,7
59,3
0,1
42,5
41,9
44,2
64,0
100,0
35,2
32,7
31,8
42,8
100,0
3,6
4,0
2,9
4,5
2,3
3,9
7,0
9,9
4,9
6,2
37,3
32,3
33,2
32,5
27,7
58,8
60,5
56,9
62,7
66,1
0,1
0,3
0,1
0,4
1,2
Regions
Central Hungary
Central Transdanubia
West Transdanubia
South Transdanubia
North Hungary
North Plain
South Plain
Hungary
Industrial
enterprises per
1000 inhabitants
74,1
40,6
37,7
33,7
28,8
28,9
34,8
44,9
Of which more
than
250
employees
0,8
2,3
2,8
1,3
2,0
1,7
1,2
1,4
Employment share
Enterprises
with foreign
interest
1454
418
597
328
277
213
360
3647
R&D
expenditure as
a percentage
of GDP
Production per
employee
million HUF
18,1
23,5
20,4
11,1
12,2
11,2
9,8
16,0
Rate
of
unemployment
4,5
5,6
4,6
7,3
9,7
7,2
6,3
6,1
In almost every respect, the Central Hungarian region – including the capital Budapest and its
agglomeration – is the most developed country in Hungary. But the next ones are the two
regions under study: Central Transdanubia and Western Transdanubia. They have the second
66
and third highest GDP per capita, the highest growth rate, the highest shares of industrial
employment, the highest proportion of big enterprises, the highest industrial productivity and
relatively low unemployment.
The figures demonstrate that regional disparities are rather large in Hungary. The difference
between the region with the highest (Central Hungary) and the lowest (North Plain) figure of
GDP per capita is 1: 2,5.
Electronics industry in Central and Western Transdanubia
Electronics industry before 1990 was on a very low level in Hungary (and in all other
“socialist” countries) both in respect to technology and competitiveness. The reasons for this
bad situation were, beyond the internal systemic problems, the external obstacles. According
to policy of embargo towards the communist countries, advanced technologies and know-how
could not be sold to these countries. Central Europe was isolated from the main scientific and
technological currents of the World for four decades. The result was lagging behind the World
in electronics technology. To cite one example: in the 1980s, Hungary was the larger producer
and exporter of electronic tubes in the World. But this first place was rather a sign of
backwardness, because at that time integrated circuits were used already almost everywhere in
the World.
From 1989-90, the situation changed radically. Embargo and the COCOM list were
abolished. For Western investors a huge new area was opened for investment in Europe with
huge educated and skilled labour reserves. The first target country was Hungary, because it
was the country where the institutions and instruments of market economy were first
introduced. In this respect, Hungary was two-three years ahead of the other countries of the
East-Central European region. The forms of investment were different: either the purchase of
former state-owned enterprises, or establishing joint venture with them, or new green field
investment with 100 percent foreign ownership. This two-three years advantage in the
opening and the closeness to Western Europe made Central and Western Transdanubia the
main area of FDI in electronics production in whole Central and Eastern Europe.
Major investors in the electronic and electric industrial sectors in Central Europe 1989-1998
Year
Czech Republic
Hungary
Poland
1989
Siemens $60m, GE $720m
1990
Philips $25m, Samsung $23m
Alcatel $90m
1991
Electrolux
$25m,
United Curtis $21m, Thomson
Technologies $25m, Siemens $90m, Philips $50m
$20m
1992
Hantarex $20m, Flextronix Lucent $50m
$45m
Siemens $50m, Fiat $20m
1993 Siemens
$62m,
Kyocera $39m, Ford
$100m
1994
ITT $40m
1995
IBM $100m, Nokia $30m
Philips-Matsushita $65m
1996
Philips $30m, Sony $21m
1997 Matsushita
$66m, Philips $30m, Nidec $27m
Motorola
$45m,
AMP $20m
1998 FIC $100m
Elcoteq $30m
Total $432m
$1336m
$435m
67
The advantages offered – beyond educated and skilled labour force and good accessibility –
were the following:
- Substantial tax allowances by the government (frequently through disregarding EU state
aid regulations);
- Substantial local tax allowances offered by local governments and other favours (by
supplying public facilities free or at reduced prices);
- More than 200 industrial estates and more than 20 technological parks
- Cooperation between industry and academia (specialised training, adjusted to the needs of
industry)
- University R&D centres in the service of multinational investors.
These developments made Hungary – by the early 2000s the largest base of electronic
industry in Central and Eastern Europe:
- 40 % of total electronic production and 48 % of exports by CEE are produced in Hungary
(2006);
- Yearly production is 25 billion USD, yearly exports are 22 billion USD;
- 9026 (mostly very small) firms and 135 thousand employees are engaged in electronic
industry;
- Electronic goods constitute 30 percent of Hungarian exports and 38 percent of industrial
exports;
- 20 percent of industrial employees are working in the electronics industry.
Nevertheless, some warnings appeared already in the first years of the new millennium:
1.
The capital structure of electronics industry according to type of ownership in
percentages
Owner
1999
2000
2001
State
1,1%
0,6%
0,5%
Foreign
85,4%
90,8%
94%
Domestic private
13,5%
8,6%
5,6%
Source: Hungarian Central Statistic Office
Nowadays the share of foreign ownership is about 96-98 percent. Domestic private
ownership could not keep pace with the development of the industry.
2.
The product structure of the electronic industry
Type of product
1995
1998
Parts for electronic 15,7%
13,5%
industry
Electronic products 57,1%
22,2%
for industry
Electronic products 27,2%
64,3%
for consumption
Total
100%
100%
2001
14,6%
10,3%
75,1%
100%
Source: Hungarian Central Statistical Office
Electronic products for industry require the most skilled work, the most domestic R&D staff,
and Hungarian firms were mostly engaged in this type of production. Consumption articles
(mobile phones, TV sets) are produced in mass production requiring less skilled work. This
latter was the most dynamically developing type of production in the 1990s.
68
3.
The market structure of electronic production in billion current Hungarian Forints
(HUF)
Year
Production
Sales
Domestic
Export sales Share
of
sales
export sales
in %
1995
71,3
70,6
43,1
27,5
39
1999
664,4
656,1
105,8
550,3
84
2000
1191,8
1179,4
211,6
967,9
82
2001
1122,5
1126,9
123,8
1003,1
90
2002
1358,0
1363,0
104,0
1259,0
92
2003
2000,9
1989,9
110,3
1879,6
94
Source: Hungarian Central Statistical Office
The Hungarian market is a relatively small market for this mass production. Around 2000, it
became more or less saturated by mass electronic products. The value of domestic sales
halved between 2000 and 2003. Parallel, the share of export sales increased, achieving now
more than 96 percent.
Summarising these processes: electronic industry is working with more than 94 percent
foreign capital, selling more than 92 percent of its products abroad and requiring for the
overwhelming part of its production no domestic R&D services. It means that the
“endogenisation” of electronics industry did not succeed in the 1990s. The trends pointed
rather in the opposite direction.
45 percent of Hungarian electronic production is located in Central and Western Transdanubia
regions, 16 percent in Budapest and 39 percent in all other regions of Hungary. It means that
the two “Transdanubian” regions are most vulnerable to any changes concerning the location
factors of electronics industry.
Slowdown and standstill after 2004
After 2004 this development slowed down and departing investors almost matched the
number of new arrivals. The main reasons:
1.
The slowdown of worldwide development and investments after 2000;
2.
The exhaustion of labour force reserves in the two regions and the low spatial mobility
of the Hungarian labour force. One of the reasons for the low mobility is the nonexistence of rented housing in Hungary. 97 percent of the people live in dwellings
owned by them. Today, nearly half of the labour force in the West Hungarian
electronics plants are Slovak and Romanian citizens (though ethnic Hungarians). Their
transport and accommodation must be paid by the enterprises
3.
Multinational firms are moving further to the neighbouring (Slovakia, Romania,
Ukraine) and to faraway countries (China, Malaysia, etc.) where labour costs are lower
than in Hungary.
4.
EU state aid regulations are enforced. The government cannot offer the same generous
allowances as before. After the 5 or 10 years tax exemption period expires, investors
move further to other countries.
69
5.
6.
The relative tax burden on wages is one of the highest in Europe. It makes labour very
expensive for investors even if net salaries and wages are low. The reason for high taxis
is the very high level of welfare expenditure and the very low proportion of taxpayers
within the population.
The continuous appreciation of the Hungarian currency against the € and $. This makes
investment and operation for foreign investors more and more expensive.
In the last years 6-10 thousand jobs were terminated yearly in the electronics industry in
Western Hungary. But these were the jobs, requiring the least skills and paying the lowest
wages in the industry. Even present Hungarian wages are already too high to carry out these
activities profitably. These jobs had been relocated either to the Eastern regions of Hungary,
where the cheap labour reserves were not yet depleted, or to other countries, mostly to China.
Simultaneously, the remaining production processes and jobs in Western and Central
Transdanubia have been upgraded. PC production has been converted to servers (IBM),
simple TV tubes production to liquid crystal screens (Siemens), production of CDs to DVDs
(Sony).
Relocations are of quite different types: besides the most frequent movements of Western
Europe to Hungary and from Hungary to China types, there are movements between new
member states (from Hungary to Romania and Slovakia, but also from Poland and Czech
Republic to Hungary), and even from developing countries to Hungary (from Mexico, Taiwan
and Malaysia to Hungary).
The other frequent direction is within Hungary, where wage level is still lower. Furthermore,
due to the extensive motorway construction in the last few years, Eastern Hungary became
more accessible for investors. According to calculations, at national level, the number of
terminated jobs in the West, and the number of new jobs in electronics in the other parts of the
country approximately match.
This process contributes to the catching up of Eastern Hungarian regions and it is a positive
development. On the other hand, these developments mean a dramatic situation in some
smaller towns in Transdanubia, where the only job opportunity was provided by the leaving
electronics plants.
At the beginning of the 1990s, two industries were the largest capital investors in Western and
Central Transdanubia: electronics and motor car industry. The concentration of motor car
industry is even substantially higher in these regions than that of electronics: nearly 100
percent of Hungarian motor car industry is located in these two regions. The further
development of the two industries, however, is rather different. Motor car industry seems to
be more “endogenised” than electronics. So far, there was no case of leaving the region.
Restructuring has occurred: the OPEL plant in Szentgotthárd does not assemble any more
carts; they are producing gear systems for other OPEL factories. It seems that motor car
producers stick more to their once selected location and appreciate more the once trained
labour force. Electronics is the “rapid reaction force” of globalisation.
To sum up, the globalisation and the free global movement of capital and know-how resulted
so far in very favourable developments in Hungary, and especially in its central and Western
regions. But the signs are already there that the process can turn, and – if a new adaptation
will not follow and if the necessary measures will not be taken, then serious situation can
arise, especially in the so far most favoured regions.
70
Case study 5: The Carpi textile industrial district in Emilia-Romagna
Alessia Mariotti and Lorenzo Zirulia, Department of Economics, University of Bologna
1. Introduction
The aim of this report is to investigate how the Carpi textile industrial district in Italy has
been facing the recent threats (but opportunities as well), linked to the globalization of
markets. The report is organized as follows. In Section 2, we provide a short description of the
economic and social evolution of Emilia-Romagna, the Italian region where Carpi is located.
Section 3 focuses on the Carpi district. After a short review of its historical and cultural
background, the section describes the recent changes and the present situation of the district
(then following the increased international competition), both in quantitative and qualitative
terms. Section 4 describes regional and local policies in recent years, and their connections
with changes occurring in the industrial sectors. Finally, Section 5 concludes, summarizing
the lessons that, we believe, can be learnt from the Carpi case.
2. General economic and social evolution of Emilia-Romagna
2.1 Short history of economic development in Emilia-Romagna
At the end of the Second World War, Emilia-Romagna was mainly an agricultural region,
while the industrial activity, concentrated in particular in the mechanical and food sectors,
emerged as significantly damaged by the war.
The region, however, was soon able to play an active role in the process of structural
change and economic growth that characterized the Italian economy in the 50’s and 60’s.
From one side, the old agricultural structure was rejuvenated, also following institutional
changes (like the national law 756, passed in 1964, which abolished sharecropping). From the
other side, industrial development was sustained both by direct public intervention (like the
huge investments that created two important chemical hubs in Ravenna and Ferrara) and
private initiatives. In that respect, the sustained growth in domestic and international demand
created opportunities in several industries, which were promptly taken by a generation of new
entrepreneurs (many of them previously being croppers or blue-collar workers). As a
consequence, in the period 1958-62, the average yearly Emilia-Romagna growth rate in GDP
was 11,1% (compared to 8,3 % for Italy).
In this development process, a key role has been played by the emergence of industrial
districts, as the textile district in Carpi, on which this report is focused. This form of
organization of production, with its network of specialized small firms accompanied by a high
degree of social cohesion, is not limited to Emilia-Romagna, but characterized and still
characterizes many other Italian regions as well, like Veneto, Piedmont, Lombardy in the
North, Tuscany and Marche in the Centre, and Apulia and Campania in the South.
Growth continued in '70s, when an important institutional innovation has been the
creation of administrative regions (i.e. the so-called "Regioni" in the Italian Constitution). In
the case of Emilia-Romagna, this administrative level played a positive role, both for the
policies under its direct control and for the coordination of decisions taken at lower levels. In
that respect, Emilia Romagna regional policies in 70’s were characterized by some recurrent
features, which substantially belong also to the provincial and communal levels. First, public
decisions were the outcome of a well conceived planning activity, with the involvement of
business association, in a pragmatic spirit of collaboration. In particular, an important role
71
was played by ERVET, i.e. the regional agency in charge of supporting industrial
development. Founded in 1974, this agency created sectoral and intersectoral centres for the
provision of support services to firms (e.g., CITER for knitwear and Centro Ceramico for
ceramics), and it was involved in the determination of "strategic" sectors, including those in
which industial districs were active.
Together with economic goals, regional policies pursued social goals as well. First,
woman participation to work was favoured, allowing the region to gain leading positions in
Italy in terms or female employment rates. Second, several policies has been characterized by
a redistributive intent in favour of the poorest. Third, the no-profit sector has been promoted,
in particular in the form of workers' cooperatives. All this interventions were the outcome of,
but also contributed to, the social cohesion which is a fundamental ingredient in the
functioning of industrial districts.
In the 80’s, Emilia-Romagna was one of few regions positively contributing to the Italian
trade balance (the others being Lombardy, Piedmont and Veneto). Its firms gained leadership
in numerous market niches at the international level, in sectors like packaging, ceramic tiles
and wood carving machineries. Emilia-Romagna emerged as a truly European region, being
open both in terms of exports and outward direct foreign investment. At the same time, the
socio-economic system was still characterized by a high level of social capital, with high
income and low inequality. The high level of social trust is confirmed by the low level of tax
evasion and by the spirit of cooperation between citizens and public institutions.
In more recent times, Emilia-Romagna confirmed its leadership positions in
technologically advanced niches. The technical background of entrepreneurs, the good level
of education of the workforce and a qualified network of suppliers make these types of
production particularly competitive. The situation for consumer goods sectors was instead
more problematic. On one side, some highly innovative firms emerge, like Barilla e Parmalat
in the food industry, Max Mara and La Perla in the clothing industry, Magli and Pollini in the
shoe industry; on the other side, the small firms system, overall, seemed unprepared for
globalisation. This occurs also in the Carpi district, where the number of firms exhibited a
strong reduction. However, as we will see, the surviving firms were able to implement those
changes that preserved the international competiveness of the district.
2.2 Evolution of sectoral structure both employment in the region
In this paragraph we look at the recent evolution of Emilia-Romagna under three
dimensions: i) industrial structure (in particular, firms' size and their typologies); ii)
employment; iii) export activities.
(Industrial structure) The current regional industrial structure of Emilia Romagna is still
dominated by small firms, although since the 90’s medium-size firms became the leading
actors in the system, in particular in terms of employment. However, the dimensional growth
of Emilia Romagna firms did not modify the approach to specialization which is typical of
small firms.
For a better understanding of Emilia-Romagna industrial structure, we look at the level of
local employment areas (“Sistemi Locali del Lavoro”). Local employment areas are defined
as those aggregations of communes where most people live and work. As shown by the charts
in appendix (see Figure 2.1 and the following) the region is almost entirely characterised by
local employment areas that are specialized in manufacturing. This is consistent with the
“Third Italy” Italian industrial development model described by Bagnasco (1977). In
particular, the four main industrial sectors in Emilia-Romagna are textile, mechanics,
agriculture and food industry, furniture and ceramics. The main agricultural and food local
72
areas are located in the north western part of the region, while mechanics is concentrated
around Bologna, and the ceramic and furniture industrial districts are located in Romagna
(south east and coastal area). There is only one textile district, i.e. Carpi. Figure 2.6 shows
clearly that the mechanic and food industry sectors are mainly characterised by medium-sized
and large firms, while small and “micro” firms are associated to ceramics and furniture, and
textile.
The presence of numerous firms (that goes together high employment rates) is the
outcome of widespread entrepreneurial culture and organizational capabilities. In EmiliaRomagna there are more than 138.000 artisan firms, about one third of the whole, including
the agricultural sector. In the manufacturing sector, they account for the 70% of firms, while
the share for construction and transportation is around 80%.
The artisan attitude towards production, which often characterizes the other firms in the
region, favours a strong attitude towards learning, continuous improvements in products,
technologies and organization, and trust-based cooperation, and it surely constitutes an
element of strength of the regional system.
Emilia-Romagna represents also the largest cooperative district in Italy, and one of the
largest in Europe. According to the Chambers of Commerce data, in 2002 there were 4114
cooperative firms in the region. While their number is about 1% of regional firms, their
economic weight and their external impact is much higher. First of all, the size of cooperative
firms is in some cases very high: In this region, this type of large firms often plays the role of
socioeconomic “integrator” across productive chains. Related to their size, the share of total
employment of cooperative firms is about 10%.
(Employment) 3,4% of Emilia-Romagna workforce, including both employees and selfemployed, is active in the primary sector (agriculture and fishing). The percentage is 33,8%
for the secondary sector (industry strictu sensu) and 62,8% for the tertiary sector (services)
(source: Unioncamere, 2005). The region, then, has the typical employment structure of
service-based economies. This is also confirmed by the trend in the employment distribution,
in which the tertiary sector is constantly growing (from 60,9% of workers in 2000 to 62,8%
del 2006), while industry (from 34,6% in 2000 to 33,8 in 2006) and agriculture (from 4,4% in
2000 to 3,4% in 2006) are declining.
As long as the secondary sector is concerned, textile and clothing declined from 2,8% in
2000 to 2,4% 2006 (accounting for 8% of the workforce in this sector in Italy), while the
fashion industry in five years went from 3,4% to 3,0%; the engineering industry accounts for
the 12,9% of the workforce (it was 13,3% in 2000), while wood, non-metal materials, plastic
and paper altogether account for 6,8%. In the tertiary sector, the highest share is for retail
trade, which accounts for 24,4% of the workforce in services. Within this segment, 5,3% is
active in the hospitality industry, with a share which is growing from 2000 to 2006.
If we look at the geographical distribution of employment, establishments in the province
of Bologna account for the 25% of the total numbers of regional employees. The share is 17%
for Modena (the province where Carpi is located), while establishments in Reggio Emilia and
Parma provinces account for the 12% and the 10% of employees, respectively. For the other
provinces, shares are between 6% and 9%.
Finally, if we look at employment quality, a study on medium-size firms in the North East
of Italy, produced by Mediobanca e Unioncamere and referring to 1999, shows that the share
of white-collar workers and managers (over total employment) was 33% for Emilia Romagna,
29,8% for Veneto e and 27,1% for Friuli-Venezia Giulia. The high skill and competences of
the workforce is still a source of competitive advantage of Emilia-Romagna firms, with a
positive impact on wages. Related to that, Emilia Romagna must not be seen a static system,
that passively adapt to changes in demand, but rather as a dynamic system in which
technological and organization innovation are more and more widespread across firms.
73
(Exports) Emilia Romagna exports constitute about 11,9% of national exports, and in
2000 the region has become the third Italian exporting region after Lombardy and Veneto in
absolute value. Although Emilia Romagna is not specialized in high tech industries (in line
with Italy, and in a certain sense with Europe), activities with a significant technological
content play a significant role; the mechanical industry, for instance, accounts for 55% of total
regional exports: a share which is similar to the one of Lombardy, but definitively higher than
the one in the rest of Italy; ceramics, non-metal materials, chemicals, plastic, paper together
account for about 23%; while the share of more traditional, “made in Italy” sectors (textile,
clothing, shoes, furniture, food) is about 21%.
3 Analysis of the restructuring process in the vulnerable sector
3.1 Historical and cultural background
Carpi is located between Modena and Mantua, on one of lateral streets of Via Emilia.
Although it has never been a centre of industrial tradition, like Prato since the Middle Ages,
Carpi was a small city. This implied a certain degree of differentiation in the economic
activities, which were organized with the typical corporative structure of the medieval
societies: the guilds.
Guilds were institutions regulating the activities from which they took their name, also
limiting individual initiatives. The wood shaving manufacture was organized in a guild at the
beginning of 17th century. The production process consisted in obtaining shavings from
willow and poplar trunks, and these were used to weave hats. In the first half of 18th century,
the Duke attributed the right to exploit the raw material to the Carpi entrepreneur Carlo
Francesco Scacchetti, and the guild was obliged to supply him the merchandise in the desired
quantity and quality.
Carpi export was initially directed towards the British markets, in which hats has become
a fashionable item for nobles and princes. With the Italian political unification process (1861)
a free trade regime was established and other European and extra-European market started to
be served. Facing now a strong competition, an internal re-organization of the shaving guild
was needed. In particular, it was necessary to improve the quality of the product, and increase
the specialization of the workforce in order to do that. While straw weaving was traditionally
done by women at home and in an irregular way, soon it become a full time job, with some of
these women (called "trecciaiole") taking the role of masters.
In 1895, the Carpi shaving industry employed 3000 boys, 1970 women and 1000 men,
whose principal activity was straw extraction. Six years later, also following the introduction
of specialized machineries, the industry employed 13500 women and 2450 men in a regular
way, while irregular workers were 11760 women and 1055 men.10.
The First World War caused a crisis since most credits of straw hats manufactures had
been given to German clients. The first solution was to send the goods to Switzerland, and
from there to everywhere it was in demand, without distinction among enemies and allies.
The second solution was to use the same productive structure, the same firms and the same
workers, to produce mimetic nets for the Italian and allied army.
The Second World War had a big impact on the Carpi economy, too. However, Carpi did
not experience plant destructions, and significant resources (in particular financial resources),
were still present in the agricultural sector at the end of the war. Then, there was the
possibility to revert to the shaving manufacture, taking into account that the Japanese
10
Cigognetti L. and Pezzini M., Dalla lavorazione delle paglie all'industria delle maglie: la nascita del distretto industriale
di Carpi, Torino, Rosenberg &Sellier, 1994.
74
competition had been eliminated with the collapse of the Japanese empire, and that the
international markets had been re-opened. However, there were doubts on the real upturn of
straw hats demand. At the end, it was commonly agreed that a return to the past was
impossible. Straw manufacture was considered by then a secondary activity. In fact, during
the war, sewing machines, once used for hats, were adapted to the production of shirts and
other pieces of clothing for soldiers, and this type of activity was continued also after the end
of the war. It must also be considered that skills for straw manufacture had significantly
decreased: because of the low wage, the number of "trecciaiole" (women who were skilful in
weaving straw) was declining. In mid 60's, in Carpi there were 13 straw hats manufacturer,
while the shirt factories were 89 and the knitwear factories 138. In the 70's, the straw hats
industry disappeared.
In the district restructuring process, a key role was played by women's initiatives. Women
were willing to contribute to domestic income, without neglecting their family duties (as
happened with straw manufacture). For that reason, they were in search of a new, promising
market in which they could invest.
In 1950 the home, artisan production of sweaters started, requiring a modest capital for the
purchase of machine and yarns. Female homeworking become the true support of the Carpi
productive activity, taking back and developing the network of the pre-existing production
organization.
What followed was an extraordinary industrial growth, so that at the beginning of the 50's
local workforce starts to be scarce, and this forced people working in this sector to widen their
own productive area11. The first (male) entrepreneurs typically come from other activities.
Often, they were former street merchants, with relevant skills in bargaining and, thanks to
their wives, with knowledge on products. Demand was receptive, and able to sustain the start
of numerous new enterprises that could take advantage of mechanisms of financing and
organization that were already tested.
The transformations in the local economy had an impact on the society: many families
abandoned the countryside to move to town, many small merchants became real
entrepreneurs, and a number of collateral jobs emerge, like hemmers, model makers and
ironers, for which competitive prices were guarantee thanks to piecework.
The development of the industrial district in Carpi occurred according to a division of
labour logic that had strong geographical consequences: Carpi became the centre where end
products are realized, and where firms producing merchandise for goods' finish (dye works,
typographies, serigraphies, etc) were located; while it is in the neighbouring towns, as
Concordia and Mirandola, where knitters were decentralized. Given their origins, Carpi firms
were (and substantially are) almost exclusively individual or family businesses, with a marked
propensity towards a "do it alone" strategy and commercial and creative flexibility.
During the 60's and 70's the good state of the economy leads to an increase of production.
New plants were built, and at the same time there was the hiring of the best home knitters for
the manufacture of samples for foreign markets. However, the share of homeworking was still
predominant, since, despite the incessant rhythms of work and the clear contempt of their
social security rights, Carpi knitters were relatively well remunerated. However, most benefits
of this production system, both of economic and political nature, were enjoyed by employers,
who can take advantage of low labour cost, elimination of investment risk, absence of union
conflicts and great flexibility of the workforce12.
11
Cigognetti L. and Pezzini M., "Dalla lavorazione delle paglie all'industria delle maglie: la nascita del distretto industriale di
Carpi", in Bellandi M. and Russo M. (eds), Distretti industriali e cambiamento economico locale, Torino, Rosenberg &
Sellier, 1994.
12
D'Attore P. P. and Zamagni V., Distretti, imprese, classe operaia, Milano, Franco Angeli, 1992.
75
In the 70’s, however, some exogenous shocks induced a strong transformation in sector
organization of the sector. Higher qualitative standard started to be demanded, which were
incompatible with homeworking because of the scarce controls; firms started moving from
handicraft to industry; the Value Add Tax (IVA), introduced with the 1972 fiscal reform,
favoured the diffusion of regular working relationships; and, finally, in 1973 a law regulating
homeworking was approved. Altogether, these elements reduced homeworking in favour of
buyer-supplier relationships. The new structure of the inter-firm relationships was
characterized by final firms, concerned with distributive channels, financial management and
design, and subcontracting firms, assuming the risks of the purchase and maintenance of the
machineries and adapting production to the request of buyers. However, the fragmentation of
the production implied a scarce integration of information: while final firms were informed of
market characteristics, subcontracting firms possessed technological knowledge.
The transformations in the production system and organizational model lead to notable
changes in firms' location. From the Carpi area, knitwear production extended progressively
into the neighbouring provinces, Mantua, Ferrara and Rovigo, and subsequently into more
distant Italian regions as Apulia.
During the 80's, for the first time after three decades of growth in employment, the district
underwent a period of crisis, with a significant reduction in the number of firms. The market
became more and more segmented, consumer's tastes more diversified, and, above all, there
was an increase of the international competition from new industrialized countries (NICs),
leading to loss in market shares of national producers inside the EEC. During the 80's,
moreover, clothing consumption was characterized by low growth rates, with an average of
1,3% from 1980 al 1990, compared to 5,1% in the 70's13.
These new conditions lead the district to adopt a series of changes, which permitted
temporarily stable levels of employment and an increase in production volumes.
Among these changes, in the 80's and then in the 90's, we find the birth and the
development of the phenomenon of "Pronto Moda". "Pronto Moda" is a new model of
organization of production. It consists in the creation of an up-to-date product, in terms of
fashion tendencies, which is realized in small lots, introduced in the market close to the sales
season, and addressed typically young, female, consumers.
Samples are created three or four months in advance of the sales season, rather than one
year; moreover, they are created on the basis of most important existing collections. For this
reason, it is considered an "open" system, since new models are designed during all the
production process. The shortening of the productive cycle is obtained through the reduction
in time for design, samples production and advertising, since machine time is not squeezable
beyond a certain limit. Once the customer has chosen its product line, the delivery usually
occurs within a month. This limits the risks of unsold merchandise and allows retailers to
arrange products always in line with demand requirements.
The success of this model made Carpi the capital of "Pronto Moda", changing again the
organization of production system. Indeeed, "Pronto Moda" firms are usually more
specialized and smaller than "programmed" firms. During the 90's, "Pronto Moda" firms
underwent a strong selection, due to sector maturity and unfavourable economic conditions.
Selection occurred because of competitive threat coming both from national producers and
low-cost foreign producers.
"Pronto Moda" firms belong to the categories of small firms (till 9 employees) and
medium-size firms (10-49 employees), representing, in both the cases, less than one third of
13
Bigarelli D. and Crestanello P., "Strategie di diversificazione e di riorganizzazione produttiva a Carpi negli anni Ottanta",
in Bellandi M. and Russo M. (a cura di), Distretti industriali e cambiamento economico locale, Torino, Rosenberg & Sellier,
1994.
76
finished-product firms in the district. Only some of them exhibited a positive growth rate in
turnover, usually associated to investments for the promotion of their brand.
3.2 The Agreement on Textile and Clothing as a sectoral shock
In this paragraph we briefly summarize the salient features of the Agreement on Textiles
and Clothing (ATC), the trade agreements for the textile sector that, signed in 1995,
constituted a crucial step towards free trade in the industry. Despite the gradualism of its
application, from the point of view of Carpi it produced a true shock, since it increased
sharply international competition.
The agreement scheduled four phases: the first one lasted from January 1 1995 to
December 31 1997, when all the countries were expected to integrate into the GATT products
from the specific list in the Agreement which accounted for not less than 16 per cent of its
total volume of imports in 1990 (integration means here that trade in these products became
governed by the general rules of GATT). The second phase (1 January 1998 – 31 December
2001) expected every country to integrate products accounting for at least 17% of the imports
in 1990. The third phase (1 January 2002 – 31 December 2004) expected the integration of
products accounting for at least 18% of imports in 1990. Finally, all remaining products were
integrated at the end of the transition period on 1 January 2005. At each of the first three
stages, products were to be chosen from each of the following categories: tops and yarns,
fabrics, made-up textile products, and clothing.
All the Multifibre Arrangement (MFA) in place on 31 December 1994 were carried over
into the new agreement and maintained until the restrictions are removed or the products
integrated into GATT. For products remaining under restraint, ATC laid down a formula for
increasing the existing growth rates. During the first phase, and for each restriction previously
under MFA bilateral agreements in force for 1994, annual growth were not less than 16 per
cent higher than the growth rate established for the previous MFA restriction. For the second
phase (1998 to 2001), annual growth rates were 25 per cent higher than the rates in the first
phase. For the third place (2002 to 2004 inclusive), annual growth rates were 27 per cent
higher than those in the second phase.
3.3 The evolution of textile and clothing in the ATC era
(The sector at the national level). In the period 2001-2005, the Italian textile and clothing
industry showed a constant reduction in turnover, due to a negative tendency both in the in
domestic and foreign markets. SMI-ATI (which is the Federation of the Italian Textile,
Clothing and Fashion industries) estimated in the period a 15% decrease in turnover and a
8,2% decrease in exports (at current prices). Also the number of firms and employees
decreased (respectively -16% and –14%), while the importations maintained a positive trend
of growth (+10%) (Figure 3.1 in the Appendix).
The state of textile industry, however, changed in 2006. In this year, the turnover started
again to grow, thanks to internal consumption and exports, and this trend has been confirmed
in 2007, even if at a lower pace. The recovery of the Italian textile industry during 2006 lead
also to growth of imports related to delocalization. This has a negative effect on trade balance,
whose positive value remains nevertheless very high (Figure 3.2 in the Appendix). Forecasts
on the future evolution of the Italian textile industry appear to be positive, even if the effects
on employment are not easily predictable: given firms delocalization strategies, as growth in
turnover does not correspond anymore to a proportional increase of the production realized in
Italy.
77
(The sector at the province level) The dynamics of the sector in the province is similar to
one at the national level, in terms of growth, number of firms, employment and export14.
The most relevant fact emerging from the last survey by the Observatory on the textile and
clothing sector in the Carpi district concerns the recovery of knitwear and clothing in terms of
turnover. After a long period of slowdown, in 2005 the value of the production starts growing
again, with a significant acceleration in 2006 (Figure 3.3 in the Appendix). Factors leading to
this positive dynamics are in part exogenous, with respect to the local context, and due to an
upsurge in clothing consumption in the Italian market, which still constitute the main market
of Carpi firms; some other, nevertheless, are to be found inside the district, linked to firms'
strategies and re-organization processes. In slowdown years, Carpi firms have been very
active in new initiatives: they qualified and diversified the product, they reorganized the
distributive networks, they invested in advertising and communication. These changes lead to
a recovery in terms of competitiveness, and, partially, in terms of market shares.
However, similarly to what happened at the national level, the recovery of turnover in
knitwear and clothing went together with a further decreasing of the number of firms and
employees (see Table 1 in the Appendix). Data from the Italian National Confederation of the
crafts and small and medium-sized enterprises (CAN) show in the last decade a persistent
reduction in registered firms, with a mortality rate around 3%. This phenomenon is not only
due to cyclical phases of crisis in this sector, but also to succession in family firms and strong
international competition from low labour cost countries. The decrease in the number of
firms, however, is not uniform across firms' typologies. The decrease has been more
significant for subcontracting firms, which are much more exposed to foreign competition,
under the form of delocalization, and to the "unfair" competition from the black economy,
under the form of Chinese factories that are active in the territory. Final firms are usually in a
better position, which can count on export and market niches. Meanwhile, new typologies of
firms emerged, like "advanced" sub-contracting firms, which offer design, services and
integrated production, and firms that are specialized in design and samples, following the
decision by small and middle firms to outsource this phase of the production process.
The divergence between the positive dynamics of the turnover, and the negative one of
employment, is primarily due to subcontracting outside the district. However, in the case of
Carpi, delocalization towards foreign countries has played a relative minor role, compared to
other districts: the movement has been typically to areas which are close to the district. The
district of Carpi appears then as an open system (as it has always been), whose production is
mainly concentrated in Italy.
As we mentioned before, turnover growth in 2002-2006 period was mainly driven by the
domestic market, while exports recovered only recently. This reduced the export orientation
of the district, and now two thirds of production is sold in the domestic market.
If we look at export data more in detail, from 2002 (when Modena province exports
reached a peak) to 2004 export declined, while in 2005 start again to grow, and 2006 exhibits
a slowing in this tendency (Figure 4). In resemblance to the national level, the dynamics of
the local exports exhibits significant differences between knitwear and clothing. Knitwear
export has undergone a significant decrease, while clothing has been characterized, on
average, by a positive growth. Modena clothing exports outperformed Italian exports in terms
of growth rates, while knitwear exports (in value) reduced by half in the period. As a
consequence, export changed significantly: from the predominance of knitwear to the
predominance of clothing.
At the same time, exports of tops and yarns have increased, in light of the trend towards
delocalization, which consequently implied also a growth in clothing imports. The main low
14
Notice, however, that the textile sector in Modena province is active mainly in knitwear and clothing, while
upstream manufacture is substantially absent.
78
labour cost foreign countries Modena imports are Turkey, China and Romania, for textile
products, and China, Turkey and Tunisia for clothing.
Also in terms of foreign destination markets, the changes were significant. The share of
export toward western European countries has decreased in favour of Eastern Europe
countries, both as delocalization targets and finished products markets. Knitwear exports are
more strongly connected to Western Europe, compared to clothing, and show a lower degree
of differentiation in terms of export destination countries. More than 60% of the decrease in
knitwear exports is due to the strong reduction of exports towards Germany, which remains
nevertheless the first export destination, followed by France, United Kingdom, Spain and
Belgium. In clothing, instead, although Western Europe is still the main export destination,
Asian and North America gained prominence. Among the main export destinations, we find
France, Spain, Japan, Germany and the United States.
Together with variations in turnover trends, one can also observe changes in firms'
distribution channels. Sales with the highest growth rate are those towards independent
retailers , which now accounts for more that the half of sectoral turnover of the area, while a
decline was observed in the wholesale channel and large retailers, where price competition is
tougher. The distribution strategy followed by final firms of the district was in fact oriented
towards the overcoming of wholesaler intermediation, coherently with the product upgrading
policies. This transformation represents a significant change for the Carpi district, which was
traditionally operating through wholesalers. Marketing and communication investments were
significant, and obtained significant results. This strategy was supported by opening of owned
and franchise shops, which in any case account at the moment for a limited, although
growing, share of sales, since most firms are too small to male this investment convenient.
These tendencies are observed both in knitwear and clothing, although in knitwear sales to
wholesalers and large retailers have still a high incidence.
Products sold with the brand of the producer exhibited a significant growth rates and
represent at the moment more than two thirds of turnover of the district. This strategy of
promotion of proprietary brands lead to excellent results both in domestic and international
markets, and it was followed also by a few small firms. In these years, also new brands
appeared, proposed by young firms managed by a new generation of entrepreneurs. 15 This
fact represents an important novelty for firms in the Carpi district, which use to sell an
anonymous product. The "visibility" of these brands represents a crucial element to explain
the district return to growth of the turnover. Beyond the support of their own brands, some
firms acquired new productions on licence, related to local prestigious brands license and
firms outside the district. This licensed production is growing, and its profitability will be
measured in the next years.
(The other sectors at the province level) The dynamics of other industries in the area is
particularly important since these sectors are expected to absorb at least partially the job
losses occurred in textile and clothing.
The area of Carpi is active in a number of other sectors: food farming industry, mechanic
industry (especially agricultural and wood carving machines), electronics, automation and
plastics. A relevant share of public investments concerned particularly food and agriculture
(Modena is becoming the Italian capital for biological food) and the mechanic industry, the
most important one after textile, with 130 firms, 1300 employees and a 55% export share.
Overall, these sectors exhibit positive growth. Internationalization processes, together
with technological innovation spurred by the regional industrial strategy (see Section 4),
brands strengthening, accumulation of tangible and intangible capital, are at the basis of firms'
15
Among renowned and emerging brands we find Blumarine (Anna Molinari, Blugirl), Liu-Jo (Liu-jo girl, L.jo, Liu-jeans,
Ajay), Clips, Ki6? (Parrot, Les Parrotines, Lu-mà!, Mpd), Champion, Gaudì, Denny Rose, A-style, Love Sex Money, Twin
Set, ecc.
79
competitive strategies. From one side, large firms engage in transnational agreements,
mergers and acquisitions, which increase concentration at the horizontal level; from the other
side, there is a tendency towards greater and greater specialization for small firms.
Concerning food and agriculture, firms in this sector were the first to face global
competition of the global markets following "network" strategies, as showed by different
examples of vertical and horizontal integration whether vertical or horizontal of traditional
products. Parmesan cheese, Lambrusco and Modena Ham, are the most known products,
recognized also at European level, with the labels of protected designations of origin (PDO)
and protected geographical indications (PGI). The continuous demand segmentation lead
firms in food and agriculture to develop the flexibility of their production processes, but
above all to improve the quality of their products and to broaden the range of offer for the
consumers. At the moment, there are about 1000 firms with 1800 employees (which confirms
the extremely small size of local firms), with a share of export of 20%.
4. Industrial policies at the regional level
In this section we discuss recent industrial policies (broadly intended) at the regional and
at the local (i.e. district) level. These policies have an impact on social welfare in two ways:
through their direct effect on the vulnerable sector and through their effect on other sectors
competitiveness, and then ability of absorbing the job losses in textile and clothing.
4.1 The regional industrial strategy
In recent years, an important institutional change in Italy was given by the so-called
"federalist reforms", with the (partial) transfer of industrial politicise to administrative
regions.
The first changes are associated to the so-called "Bassanini decrees" in 1997 and 1998; a
change in Part Five of the Italian Constitution followed, assigning exclusive or shared areas of
intervention, and the corresponding resources, to the regional administrations.
The national level still manages the main laws for supporting internationalization,
scientific research and technological innovation (with few exceptions), depressed areas and
women entrepreneurships, while the regional level managed, among the others, all the laws
concerning small and medium-sized firms. At the same time, the 112/98 national law assigned
to local governments and Chambers of Commerce a number of other administrative functions,
among which are of considerable importance those attributed to communes and related to the
creation, enlargement and closing of production plants.
In accordance with the national law, Emilia-Romagna region launched a reform through a
regional law passed in 1999 and called "Reform of the regional and local system". Finally, the
last step in the process of decentralization of industrial politics is constituted by the regional
law 7/2002, called "Promotion of the regional system for industrial search, innovation and
technological transfer", followed, in 2007, by the classification of the regional industries and
the identification of the most relevant sectors for the regional economy based on their weight
in employment and the degree of specialization with respect to the Italian economy.
Until now, two three-year plans for regional industrial and development policies have
been launched (2000-2002 and 2003-2005), which add to other programs in areas such as
communication infrastructures, environmental and energy policies, professional training and
territorial planning.
The three-year programs represented an attempt of organic industrial policy at the regional
level. In that respect, the Emilia Romagna regional administrators did not see their role as
80
simple execution and management of interventions which are decided at the Ministry of
Industry. Rather, they took the opportunity to build a regional strategy for development and
industrial competiveness, tailored on the specific regional needs. The general principle of
action behind the program is that regional competiveness cannot be attained through a
continuous search of reduction in costs (especially labour costs), but rather promoting firms'
innovativeness and internationalization, entrepreneurship, public administration efficiency,
and guarantying at the same time social and environmental sustainability. It is clear that those
principles are particularly relevant for most dynamic industries, including those from which,
in the Carpi area, growth in employment is expected. At the same time, a particular attention
is devoted to small and medium-sized firms, which constitute the large majority of regional
firms.
As long as the 2003-2005 program is concerned, seven main areas of interventions have
been determined:
1. Financial support to firms, in particular for innovative activities;
2. Support for the acquisition of last generation quality certificates;
3. Support to industrial research and technological transfer;
4. Support to entrepreneurship;
5. Support to internationalization;
6. Interventions in favour of local development, also in terms of environmental quality and
energetic efficiency
7. Interventions favouring the digital access of laws, information and data, also with the
goal of improving public administration efficiency.
4.1 "Industrial" policy at the district level
Since the 80's, provincial and local administrations implemented policies to support new
technology adoption and the related professional up-dating. Such policies lead to the creation
of CITER (Emilia Romagna Textile Information Centre), to which the Commune of Carpi,
Ervet and industrial and artisan association adhered. The primary goal the centre was to
supply relevant informative services about fashion tendencies, demand conditions and
technologies.
Nowadays, CITER activities were significantly reorganized and orientated particularly
towards the development and the promotion of the innovation and knowledge transfer;
support to creation of networks among research centres, universities and firms; and
dissemination of information on new foreign markets (Asian markets in particular). It is
evident that changes in CITER activities followed but then sustained the recent changes in the
district organization that we describe before.
A key area of public intervention in the district is professional training. In that respect,
Carpiformazione is the public agency in charge of it, and it plays a key role in the district
dynamics. Carpiformazione is specialized in offering courses in the fields of fashion, textile
and clothing, and concerning all the phases in the value chain, from design, samples
manufacture, industrial production, marketing, and accounting. The main customers of
Carpiformazione are the European Union, the Ministry for Employment and Social Security,
the Emilia Romagna region, the Province of Modena and the firms in the district.
Projects have usually business associations and unions as partners. In some cases, these
organizations are the project promoters; about 300 firms supply each year a qualified support
to planning and accomplishment of the training activity. The range of courses that are offered
is wide: training is offered to workers who are already active in the textile industry, but also to
professional school students and to unemployed people. The centre regularly contributes to
81
the activity of research by Observatory on the textile and clothing sector in the Carpi district,
and it act as coordinator or partners in international projects, usually funded by European
research programs. Finally, together with other Italian agencies and organizations, it is active
in research activities on the fashion industry and in the production of teaching materials.
5. Conclusions
The district of Carpi surely deserves the name of "vulnerable region", since its
specialization in a traditional sector like textile makes particular the threat from foreign
competition particularly strong.
The district, however, seems to have taken the way to transform this threat in an
opportunity, preserving its international competiveness. In this process, there has been a
significant change in the actors which play the leading role: medium-size firms have gained
prominence, innovating in their organization of work and investing in aggressive marketing
campaigns and in their own brands, while small, traditional firms massively exited the market.
In that respect, two factors appear fundamental. The first one is entrepreneurship.
Entrepreneurship refers here to the creation of new firms, to a new generation of individuals
that tries to catch new market opportunities and enter new market niches. Entrepreneurship
refers also to a general entrepreneurial attitude, widely spread in the district, which lead to
new ways of organizing production, new products, new distributive channels. As we saw, this
entrepreneurial attitude has always characterized the district, which changed it several times
during its history, often in a radical way. In a sense, this factor seems to be not easily
replicable in different context.
The second factor is policy. Being the result of the same cultural background, also policy
makers have traditionally exhibited a dynamic and innovative attitude. In particular, history
suggests that policy has always followed and sustained the changes occurring in the district,
often following exogenous events, and it never constituted an obstacle to development.
The restructuring process that preserved competitiveness lead however to a significant
reduction of employment in the sector, with its unavoidable social costs. Nevertheless, the
same two factors, entrepreneurship and policy, seems to have mitigated the negative effects.
From one side, the other industries which are present in the district area showed a positive,
counterbalancing dynamics in that respect. On other side, although it seems fair to say that
policy, at least at the regional level, has not played a significant direct role in the district
restructuring process, public intervention supported the growth in high-tech sectors, which
absorbed job losses in textile.
82
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Bigarelli D. and Crestanello P., "Strategie di diversificazione e di riorganizzazione produttiva a Carpi
negli anni Ottanta", in M. Bellandi and M. Russo (eds), Distretti industriali e cambiamento
economico locale, Torino, Rosenberg & Sellier, 1994.
Cigognetti L. and Pezzini M., "Dalla lavorazione delle paglie all'industria delle maglie: la nascita del
distretto industriale di Carpi", in Bellandi M. and Russo M. (eds), Distretti industriali e
cambiamento economico locale, Torino, Rosenberg & Sellier, 1994.
Comune di Carpi, Il settore metalmeccanico nell’area di Carpi, Campogalliano, Novi e Soliera June
2001
Comune di Carpi, Osservatorio sulle tessiture di maglieria nel distretto di Carpi, October 2001
Conti S. and Sforzi F., "Il sistema produttivo italiano", in Coppola P. (ed), Geografia politica delle
regioni italiane, Torino, Einaudi, 1997.
D'Attore P. P. and Zamagni V., Distretti, imprese, classe operaia, Milano, Franco Angeli, 1992.
Delibera Giunta Regionale dell’Emilia-Romagna n°1411 del 2007.
IPI and Ministero delle attività produttive, L'esperienza italiana dei distretti industriali, Roma, 2002.
Lazerson, M., "A new Phoenix? Modern Putting out in the Modena Knitwear Industry", in
Administrative Science Quarterly, March 1995.
Lazerson M. and Lorenzoni G., "The firms that feed industrial districts: a return to the Italian source",
in Industrial and Corporate Change, Vol. 8, n° 2, June 1999.
Lazerson M. and Lorenzoni G., "Resisting organizational inertia: the evolution of industrial districts",
in Journal of Management and Governance, n°3, 1999.
Mariotti A., Sistemi locali in aree di vecchia e nuova industrializzazione in Europa: Carpi e Roubaix,
PhD Thesis in “Environmental quality and regional economic development”, Università di
Bologna, 2003.
Nora L. and Pecoraro M., Impara l'arte ed entrane a far parte – Aspetti dell'artigianato carpigiano,
Modena, Il Fiorino, 1998.
83
Provincia di Modena and Camera di Commercio di Modena, Osservatorio del settore tessile
abbigliamento nel distretto di Carpi, Ottavo Rapporto, 2007.
Provincia di Modena and Camera di Commercio di Modena, Osservatorio del settore tessile
abbigliamento nel distretto di Carpi, Settimo Rapporto, 2004.
Provincia di Modena and Camera di Commercio di Modena, Osservatorio del settore tessile
abbigliamento nel distretto di Carpi, Sesto Rapporto, 2002.
Pyke F., Becattini G. and Sengenberger W., Distretti industriali e cooperazione fra imprese in Italia,
Firenze, Banca Toscana, 1991.
Regione Emilia-Romagna, La struttura produttiva dell'Emilia-Romagna -censimento industria e
servizi Bologna, September 2004.
Regione Emilia-Romagna, Politica industriale e sviluppo del sistema produttivo regionale, 2006.
Sforzi F., "Il cambiamento economico nel sistema urbano italiano", in Dematteis G. and Bonavero P.
(ed), Il sistema urbano italiano nello spazio unificato europeo, Bologna, Il Mulino, 1997, p.
206 – 207.
Sistema Moda Italia, La filiera tessile-abbigliamento-moda italiana. Nota congiunturale, January
2003.
Websites
terredargine.it
www.ermesimprese.it
www.apsti.it
www.carpidiem.it
www.citer.it
www.clubdistretti.it
www.ires.it
www.progettotessile.it
www.rer.camcom.it
www.sistemamodaitalia.it
84
Appendix
Figure 2.1: Local employment areas specialized in manufactory
Source: ISTAT
85
Figure 2.2: Local employment areas specialized in manufactory in Emilia-Romagna
Modena and Carpi area
Source: ISTAT
86
Figure 2.3: Local employment areas specialisation sectors
Source: ISTAT
87
Figure 2.4: Local employment areas specialisation sectors in Emilia-Romagna
Yellow: Textiles
Lila: Mechanics
Grey: Food and agriculture
Okra: Ceramics and furniture
88
Figure 2.5: Enterprises dimension in local employment areas
89
Figure 2.6: Enterprises dimension in local employment areas in Emilia-Romagna
Red: Small enterprises
Okra: Medium enterprises
Lila: Large enterprises
90
Figure 2.7: Microenterprises local employment areas in Italy
Carpi
91
Figure 3.1: Textile and clothing industry dynamics, 2001-2007.
2001=100
finance turnover
enterprises
employees
Source: R &I s.r.l elaborations based on SMI-ATI and ISTAT data
Figure 3.2: Export and Import dynamics of the textile and clothing Italian industry,
2001-2006.
2001=100
Export
Import
Source: R &I s.r.l elaborations based on SMI-ATI and ISTAT data
92
Figure3.3: Import, export and commercial asset of textile products and clothing industry
in Modena province (in euro)
import
export
commercial asset
Source: R &I s.r.l elaborations based on SMI-ATI and ISTAT data
Figure 3.4: Textile and clothing industry dynamics in the Carpi industrial district, 19902003
1990=100
finance turnover
Enterprises
employees
Source; R&I srl, Osservatorio del settore tessile abbigliamento nel distretto di Carpi
93
Tab 1: The knitwear and clothing sector in the Carpi district:1990-2006
1990 1992 1994 1996 1998 200 200
0
2
2005
2006
(Preliminary
)
Turnover
(millions of
Euro)
Current prices
Constant
prices
(2000=100)
Constant
prices
(1996=100)
Export share
(%)
Enterprises
Employees
1042
1110
1047
1094
981
102
7
102
7
102
3
982
1170
1273
1070
1151
1173
1196
1099
1094
943
962
920
1003
1079
22,4
25,6
36
38,4
36,7
37,5
36,8
30,6
30,3
2258
2188
2068
2000
1871
1158
1269
2
1215
2
1149
1
1097
1
1113
7
1066
5
1043
0
1002
7
158
3
896
0
864
2
1255
1400
5
1350
9
173
5
962
7
934
0
7841
*
7497
7278*
472
403
287
271
- By
establishment
s in the
district
496
540
520
- By
establishment
s outside the
district
Employees in controlled foreign firms**
344
2750
*It includes employment by establishments owned by firms outside the districts.
** Foreign firms that controlled by firms located in the district.
Source: R&I srl Osservatorio del settore tessile abbigliamento nel distretto di Carpi
94
Case study 6: The Prato textile industrial district in Tuscany
Silvia Grandi, Enza Zabbini, Faculty of Economics – Rimini Campus, University of
Bologna
1. Introduction
The purpose of this report is to investigate how the Prato industrial district in Italy has been
facing the recent threats (but opportunities as well), linked to the globalization of markets.
The report is organized as follows. In Section 2, we provide a short description of the
economic and social evolution of Tuscany, the Italian region where Prato is located. Section 3
focuses on the Prato industrial district. After a short review of its historical and cultural
background, the section describes the recent changes and the present situation of the district
(then following the increased international competition), both in quantitative and qualitative
terms. Section 4 describes regional and local policies in recent years, and their connections
with changes occurring in the industrial sectors. Finally, Section 5 concludes, summarizing
the lessons that, we believe, can be learnt from the Prato case.
2. General economic and social evolution of Tuscany
Tuscany has a long tradition in superior craft and architectural skills, dating back to the preroman civilisation. For example, Etruscan archaeological findings, potteries, jewels, paintings
and architecture show the high level of the fine works that has been carried out in this territory
since at least 3000 years.
Such historical socio-economic ground has been very fertile also in the High Middle Age in
the period of the Communes, first, and the Signory, later, when the flourishing municipalities
of Tuscany, often competing and fighting each other, could count on powerful Guilds
(Corporazioni delle arti e mestieri), associations of craftsmen in a particular trade (textile,
masons, carpenters, carvers, etc.) trading outside their boundaries.
Moreover, not to be forgotten, Tuscany has been the cradle of Renaissance, a period where
art, crafts, banks and trade incredibly flourished under the influential and enlighten
government of the Medici’s dynasty.
After the 15th century Tuscany was a relatively stable independent state, called the Grand
Duchy of Tuscany, until the late 19th Century when Italy was unified. This was composed of
several cities, a part Florence: Pisa, Arezzo, Lucca, Siena, Prato, etc. that where able to find
their characterised roles, specialised crafts and agriculture production famous internationally.
Today Tuscany corresponds to a administrative region in the central part of Italy, accounting
for 6.8.% of Italian GDP. Similar percentages, with respect to the Italian economy, are
observed for private and public consumption, import and export and investments (see table 1).
In 2005, the GDP per capita was 28,049 Euro, which corresponds to the 8th position among
the Italian regions (ISTAT, 2007). The relatively lower GDP per capita, compared to
Northern regions, can be explained by the specialisation of relatively low value added
industry (“Made in Italy”) per employee of the Tuscan product activities.
Table 1: Percentage of the main macroeconomic elements of Tuscany within the Italian
economy
95
(Source: IRPET, 2007).
GDP
Import
private consumption
public consumption
Investments
Export
2. The economic system
(Industries) The economic system in Tuscany is characterised by two main elements. First,
there is a strong specialisation of certain industrial manufacture sectors and secondly the
determinant role of small and medium sized enterprises (SMEs).
Specialisation is above all in textile and clothing (T/C) and in leather and footwear (L/F)
industries, but all “Made in Italy” productions16 are generally relevant and represented above
the Italian average (table 3). However, it has to be said that the specialisation is not
homogenously distributed in the territory, actually several agglomeration can be observed.
This lead Tuscany to be one of the most worldwide studied case of agglomeration economies,
thanks to seminal works of Bagnasco (1977), who explained the reasons behind the industrial
and socio-economic growth of the “Third Italy” – relatively medium sized dispersed
industrialised economies composed of aggregation of SMEs, external to the traditional
polarised industrial areas in the northern west part of the country – and Beccattini (1987,
1990, 1991), with his model of the industrial district17.
16
Generally these includes: textile, clothing, leather and footwear (fashion in broad sense), ceramic & marble,
furniture and home appliances and machinery.
17
BAGNASCO A. (1977), Tre Italie: la problematica territoriale dello sviluppo economico italiano, Il Mulino,
Bologna
BECCATTINI G. (1987), Mercato e forze locali: il distretto industriale, Il Mulino, Bologna
BECCATTINI G. (1991), Il distretto industriale Marshalliano come concetto socio-economico. In PYKE F.,
BECCATTINI G., SENGENBERGER W. (eds), Distretti industriali e cooperazione fra imprese in Italia. Quad.
Banca Toscana, Nardini, Firenze, pp. 51-65
BECCATTINI G. (1998), Distretti industriali e Made in Italy. Bollati Boringhieri. Torino
96
Table 2: Specialisation indexes of Tuscany industries (Italy = 100, year 2001)
Paper
Marble and Ceramics
Other means of transportation
Other manifacturing industries
Textile and Clothing
Leather
(Exports) Tuscany shows an high degree of internationalisation in terms of exports,
accounting for more than 7,5% of the whole Italian export. Fashion (namely all the enterprises
in the value chain of textile, clothing, leather, shoes and accessories), mechanics and
machineries and jewellery are the most important sectors that contribute to the high level of
export of the region (Table 2) as well as services in the field of tourism is strongly represented
in this region (23% of the whole Italian values). Tuscany is one of the most important Italian
regions in fashion goods production, counting more than 35% of the country’s export (in
value), in a sector where Italy has a worldwide leading position. This is due to the presence of
highly productive specialised areas, among which we find Prato, the province of this case
study.
Table 3: Percentage of exports of Tuscany in the main industry within the Italian
export value (Source: IRPET, 2007).
Food & Beverage
Textile and Tanneries
Paper Industry
Chemical Industry
Mining Industry
Mechanical Industry
Automotive Industry
Other Manufacturing
Industries
97
Exports of Tuscany are generally towards European countries (mainly Germany, France, UK
and Eastern Europe), though less than the Italian averages (only 47.1% vs 53.6%). Exports go
beyond the European boundaries: more than the 17% of the exports are towards North
America as well as NICS (newly industrialised countries) are also a significant target area for
Tuscany goods.
(Enterprise System Structure) As mentioned before, the industrialisation process has been
characterised by the existence of an incredibly rich systems of micro enterprises and SMEs,
which created a localised productive system through mechanisms of collaboration and
competition. Every main centre is specialised in a particular sector: for example, textile in
Prato, tanneries in Valdarno, furniture in Poggibonsi, Cascina and Quarrata, clothing and
leather in Empoli and Florence, footwear in Val di Nievole and Lucca, jewellery in Arezzo,
marble in Carrara. Together with local productive system composed of SMEs, some
traditional craft local systems are still alive, for example alabaster manufacture in Volterra,
Glassware in Colle Valdelsa, as well as some industrial hubs lead by large firms in the
automotive (Pontedera) and mechanics sector (Florence and Pistoia).
Table 4: Distribution of local units of enterprises according to the number of employees
(Source: IRPET, 2007)
Tuscany
Italy
(Employment) Employment data shows a composition aligned to the Italian average. In
2003, Tuscany counted about 1.483.000 workers allocated in agriculture (4%), industry
(32%), trade (17%) and services (47%). In the last 10 year the number of employees raised
by more than 110000 units, all in the service sector, while manufacturing industries lost more
than 40000 employees (about 9.5%). The rate of job losses in industry is the second highest in
Italy, where the average rate is around 1%.
Unemployment is lower than 5%, even if there is still a gender gap (the rate is 7,3% for
women and 2,8% is the male one). Less stable jobs are mainly localised in the weakest areas
of the region. explaining that forms of flexible type of job are rather following activities more
precarious and unstable.
(Territory) Tuscany is one of the Italian region with the highest balanced relationship
between urban and and natural environments. The variety of the territory granted several
advantages, such as differentiate tourist supply and productive activities. Moreover, this
98
variety granted the reduction of the effects of economic shocks and on these plus, Tuscany
focuses most of its tourist activities.
Environmental resources, therefore, guarantee significant economic returns, but they are also
a source of infra-regional income redistribution of in Tuscany, in favour of areas that are
industrialised areas, but with are characterized by beautiful landscapes. For this reason,
regional and local authorities recently extended the total surfaces of land that are considered
natural or national parks (now accounting for more than 8% of the region). In addition, in
these areas, local traditions, fine food and wine, arts and crafts are preserved and became a
fundamental driver for tourists.
(Latest trend and forecasts) After four years of modest growth rates (on average 0.2% in
2001-2005), regional GDP growth rates raised in 2006 (+1,7%). However, the mechanisms
that determined growth are more interesting than its magnitude. The main drivers have been
goods and services export, services, and tourism. The machineries sector is still the most
dynamic industry, whilst the difficulties of textile and clothing are visible.
Table 5 - Added value in the industrial district of the Region. Average rate of variation
per year.
Carrara
Capannori
Valdinievole
Prato
Empoli
Castelfiorentino
S.Croce sull’Arno
Poggibonsi
Valdarno Superiore
Casentino-Val Tiberina
Arezzo
Sinalunga
Total industrial districts
The rest of Tuscany
Total (Tuscany)
Manufacturing
1995-2001
2001-2005
1,3
-3,5
2,4
-3,8
0,6
-4,0
2,3
-3,4
0,4
-1,9
0,7
-1,4
-1,8
-1,5
-0,1
-0,4
1,6
-2,9
2,0
-2,9
1,2
-2,8
1,8
-0,3
1,1
-2,7
1,0
-1,4
1,0
-2,0
Whole economy
1995-2001
2001-2005
1,3
-0,6
3,0
-0,7
1,7
-1,4
2,1
-0,5
1,8
0,6
1,9
0,8
0,0
0,4
1,0
1,9
2,3
-1,0
2,3
-1,0
2,2
-0,7
2,1
0,7
1,8
-0,3
2,2
0,7
2,1
0,3
Table 6: Main indexes for the Italian region and the Provinces of Tuscany (year 2003)
Piemonte
Valle d’Aosta
Lombardia
Trentino Alto -Adige
Veneto
Friuli-Venezia Giulia
Added value
over unit of
labour
49855
51178
52851
51345
47460
50629
Added value
over population
45,6%
50,3%
48,9%
52,9%
48,6%
46,6%
Added value over population
2003*
2000
22758
25738
25825
27139
23044
23615
20928
22070
23378
23990
21025
20490
99
Liguria
Emilia-Romagna
51872
49421
Toscana
46957
Massa Carrara
46111
Lucca
47692
Pistoia
42996
Firenze
50927
Prato
45095
Livorno
48177
Pisa
48808
Arezzo
42164
Siena
42795
Grosseto
41001
Umbria
44938
Marche
44619
Lazio
51662
Abruzzo
43396
Molise
44161
Italy
48133
Source ISTAT; *estimation by IRPET
42,0%
51,6%
21772
25491
19235
22840
47,0%
35,0%
42,5%
47,7%
52,0%
52,8%
41,5%
46,6%
47,8%
50,3%
41,0%
43,0%
45,9%
44,2%
39,4%
35,4%
42,0%
22071
16156
20251
20527
26461
23807
20015
22752
20174
21516
16800
19327
20478
22838
17098
15624
20198
19895
14940
19061
18411
23088
21836
19192
19234
18437
19905
16016
17525
18141
19729
15155
13945
17982
This new wave of growth is also the results of a restructuring process. The number of firms
decreased sharply, due to a selection process that was particularly strong for micro and
Unlimited enterprises. However, the number of productive unit did not decrease. This means
that a process of consolidation occurred, lead by medium and large companies, in search of
the required scale and resources to be active in international markets. In addition, a shift from
lower value added “Made in Italy” production activities to technologically intensive ones can
be observed.
Table 7 : Specialisation Indexes in Tuscany
Entrepreneurship Specialisation
Index
2000
2006
Export Specialisation
Index
2000
2006
Based on product technology
contect
High-tech
Medium-high tech
Medium-low tech
Low-tech
Total
0,62
0,63
0,71
1,25
1,00
0,65
0,65
0,75
1,24
1,00
0,34
0,58
0,73
1,95
1,00
0,63
0,68
0,74
1,87
1,00
According to typologies of
goods
Durable consumer goods
1,15
1,20
1,48
1,39
100
Non-durable consumer goods
1,13
Assets
0,67
Intermediates
0,97
Energy
0,45
Total
1,00
Notes: Indexes calculated over Italy
Source: Infocamere (StockView) and ISTAT (Coeweb)
1,13
0,70
0,94
0,49
1,00
1,50
0,53
1,03
0,20
1,00
1,50
0,72
0,93
0,30
1,00
101
2 Qualitative analysis of the restructuring process in the vulnerable sector
2.1 Historical and cultural background
The textile industrial district of Prato represents the major agglomeration of this kind of
production in Italy. The area of the district is abut 700 km2 with 325000 inhabitants and, in
addition to the of Prato itself, it includes the Councils of Cantagallo, Carmignano,
Montemurlo, Poggio a Caiano, Vaiano and Vernio in the Province of Prato; Calenzano and
Campi Bisenzio in the Province of Florence; Agliana, Montale and Quarrata in the Province
of Pistoia.
The specialisation of Prato in the textile manufacturing can be dated back to the 1200 A.D.
when the wool processing was facilitated by several favourable environmental conditions (a
flourishing sheep farming, good climate and the presence of a good amount of water that, in
addition, was naturally characterised by a chemical composition helping the softening
process) and by the specialisation in the so called “Art of Calimala”, i.e the ability to process
wool cloths to soften them. This type of specialisation will be maintained until the end of the
Twentieth Century.
Since its origins the textile industry in Prato was characterised by a strong tendency towards
fragmentation of the productive cycle among small and medium sized firms. Furthermore, the
coordination of activities was done by one entrepreneur with specific skills to be an effective
market interface. Something similar is still present today to organise the international trade.
In the second half of the 19th century, the productive organisation changed, from a craft-type
manufacturing to a more industrial production specialised into the regeneration of fabric rugs
(waste from dressmaking atelier, old knitwear works, etc). For this reason, Prato was known
as “the capital of rugs”, as it was able to produce regenerated wool that was placed in the
market at very competitive prices.
These peculiarities have characterised the district up to the first years of the 20th Century,
whilst during the period between WW I and WW II vertically integrated firms (i.e. firms that
internalized all the steps in the productive process) including all the unit processes) appeared
and gained prominence. However, this phenomenon last only to the end of the beginning of
the 50's, when a deep market crisis shocked the textile production in Prato. After this crisis, a
new fragmentation of production in specialized SMEs was observed, and large enterprises
disappeared.
The highest growth rates in the Prato district were observed in 50's and 60's, lasting until the
80's: in these years the number of enterprises grew from 20,000 to 60,000. This was due to
several factors that created virtuous growth cycles: a wide entrepreneurial attitude, the
substantial lack of entry barriers and the need of large plant to recover flexibility. In fact, a
productive system based on SMEs has the advantage of flexibility and fast production and
response-to-market times. In the 90's, Prato has been widely cited by industrial and regional
economists to explain how the traditional and labour intensive production could still be
competitive in advanced economies (see as seminal work Beccattini, 1987).
From the 80's, however, a new crises overwhelmed Prato: employment dropped by 25%,
going from 60000 to 45000 units and enterprises decreased from a number of 16000 to 10000.
The reason of this change was recognised in a radical change in patterns of consumption of
textile and clothing products, due to a vast diffusion of comfort (mass motorisation and
102
heating) in consumers’ lifestyle and choices. The result was an average lightening of fabrics
and the larger use of fiber other than wool. The carded wool, the successful production
insofar- dropped dramatically excluding from the market several companies that were
specialised in this product.with a world leadership.
The answer to this shock by the district was relatively fast to appear, with a progressive
repositioning of the production both towards new type of products (in term of material
composition: cotton, linen, silk, artificial fibres, non-woven textile, and mixtures) and in
higher value market segments or higher value added production phases.
During this shock smaller enterprises suffered more. Aggressive price competition lead to a
strong selection process, and pushed some of them towards lower value added activities. This
resulted in a change of the division of labor among district and external enterprises: firms in
the district started buying unfinished goods from firms located in low labour cost areas. . The
shift was then towards higher specialisation activities (i.e. finishing): in these fields the
number of SMEs exceeded the number of "traditional" firms.
In parallel, this diversification induced also a requalification of the productive system. So that
some enterprises acquired a role also in the design function. The increase of the span of its
textile products opened them to new frontiers, in addition to traditional fashion marketplace.
In the last decade a new process of mergers, acquisitions and formal creation of business
groups was observed, together with informal relationship based on trust and on sharing
experiences, as the result of the new quality-oriented and costumer care strategies.
2.2 The Agreement on Textile and Clothing as a sectoral shock
In this paragraph we briefly summarize the salient features of the Agreement on Textiles
and Clothing (ATC), the trade agreements for the textile sector that, signed in 1995,
constituted a crucial step towards free trade in the industry. Despite the gradualism of its
application, from the point of view of Prato it produced a true shock, since it increased
sharply international competition.
The agreement scheduled four phases: the first one lasted from January 1 1995 to
December 31 1997, when all the countries were expected to integrate into the GATT products
from the specific list in the Agreement which accounted for not less than 16 per cent of its
total volume of imports in 1990 (integration means here that trade in these products became
governed by the general rules of GATT). The second phase (1 January 1998 – 31 December
2001) expected every country to integrate products accounting for at least 17% of the imports
in 1990. The third phase (1 January 2002 – 31 December 2004) expected the integration of
products accounting for at least 18% of imports in 1990. Finally, all remaining products were
integrated at the end of the transition period on 1 January 2005. At each of the first three
stages, products were to be chosen from each of the following categories: tops and yarns,
fabrics, made-up textile products, and clothing.
All the Multifibre Arrangement (MFA) in place on 31 December 1994 were carried over
into the new agreement and maintained until the restrictions are removed or the products
integrated into GATT. For products remaining under restraint, ATC laid down a formula for
increasing the existing growth rates. During the first phase, and for each restriction previously
under MFA bilateral agreements in force for 1994, annual growth were not less than 16 per
cent higher than the growth rate established for the previous MFA restriction. For the second
phase (1998 to 2001), annual growth rates were 25 per cent higher than the rates in the first
phase. For the third place (2002 to 2004 inclusive), annual growth rates were 27 per cent
higher than those in the second phase.
103
2.3 The evolution of textile and clothing in the ATC era
(The sector at the national level). In the period 2001-2005, the Italian textile and clothing
industry showed a constant reduction in turnover, due to a negative tendency both in the in
domestic and foreign markets. SMI-ATI (which is the Federation of the Italian Textile,
Clothing and Fashion industries) estimated in the period a 15% decrease in turnover and a
8,2% decrease in exports (at current prices). Also the number of firms and employees
decreased (respectively -16% and –14%), while the importations maintained a positive trend
of growth (+10%) (Table 8).
The state of textile industry, however, changed in 2006. In this year, the turnover started
again to grow, thanks to internal consumption and exports, and this trend has been confirmed
in 2007, even if at a lower pace. The recovery of the Italian textile industry during 2006 lead
also to growth of imports related to delocalization. This has a negative effect on trade balance,
whose positive value remains nevertheless very high (Table 9). Forecasts on the future
evolution of the Italian textile industry appear to be positive, even if the effects on
employment are not easily predictable: given firms delocalization strategies, as growth in
turnover does not correspond anymore to a proportional increase of the production realized in
Italy.
Table 8 - Textile and clothing industry dynamics, 2001-2007.
2001=100
finance turnover
enterprises
employees
Source: R &I s.r.l elaborations based on SMI-ATI and ISTAT data
104
Table 9 -Export and Import dynamics of the textile and clothing Italian industry, 20012006.
Export
2001=100
Import
Source: R &I s.r.l elaborations based on SMI-ATI and ISTAT data
(The sector at the district level). One of the main characteristic of the Prato industrial district
is the form of organisation, based on a dense pattern of mostly micro and small enterprises,
specialised in a specific phase of the productive process phase (spinning, waving, finishing,
etc.). Fundamentals features are:
1) the channels of diffusion of information, either formal or informal;
2) the sense of trust among entrepreneurs that feed the independents bonds and reciprocal
influence;
3) the equilibrium between collaboration and competition among local actors.
Within the Prato district ones can distinguish the following typologies of firms:
1.
Final firms whose activity is mainly cantered in product design, creation of
collections, costumer managemen, market watch, coordination of various production phases,
among which some are often outsourced (spinning, waving, knitting, finishing, etc.);
2.
Subcontracting firms, which focus on one highly specialised production phase.
Few final firms are the core engine of a network of outsourcing firms (about 90%),
which are not in direct contact with the final market. Until the come into practice of ATC, the
full value chain was kept inside the Prato district, and local SMEs acted in a collaboration and
competition atmosphere that induced a good degree of innovation.
Table 10 - Enterprises according to class of number of workers (end of 90's)
N. of
workers
Up to 3
4-9
End enterprises
Added
value
%
283
194
32,7
22,4
Total
Subcontractor
Added
value
3063
889
%
v.a
%
65,1
18,9
3346
1083
60,0
19,4
105
209
10-19
137
20-49
36
40-99
7
100<
866
Total
Source: IRIS/ R&I
24,2
15,8
4,1
0,8
100
562
163
23
9
4708
11,9
3,5
0,4
0,2
100
771
300
58
16
5574
13,8
5,4
1,1
0,3
100
An interesting feature is the substantial absence of large firms, which constituted a point
of weakness in the global competition. In addition, most of the companies are concentrated in
spinning and weaving, while about 270 out of 4700 are in the finishing phases, though
producing half of the value added. The latter, due to the higher technological intensity, are
generally of medium size. Furthermore, an analysis of the enterprise birth rate shows the
decreasing number of individual and unlimited companies versus a general invariance of the
limited ones (compensating over the years across sectors and through the transformation of
unlimited forms to limited forms).
In the Prato district there is also a subset of firms working in the clothing industry that are
either specialised in knitware or in prêt-a-porter, in both cases characterised by high creativity
and research in design and yarn selection. In this perspective, Prato clothing productive
system becomes a cognitive-production laboratory to continuously improve, select and
experiment know-how, thanks to the integration among economics, society and tacit/codified
knowledge.
Yet, the existence of a critical mass of production creates the condition of the existence of
a specialised job market and dedicated network and service structures also supported by
regional and local public policies. Exemples are Tecnotessile, a technical support centre, or
the trade exhibition Prato Expo, that, however, was integrated with all other main Italian
textile trade fairs and moved in 2005 to Milan, in order to keep the pace of the international
competition.
In 2007 the Prato province registered about 28,000 active enterprises, among which 30%
are in manufacturing. Their average number of employees is very low (4.8), as already
explained. The vast majority of firms are in the textile and clothing sector (7395 against a
total of 8338). Their distribution is now equally distributed among textile (3711) and clothing
(3684).
106
Table 11 – Enterprise structure according to main sectors in 2007
N. of active
enterprises
8338
% of industrial
enterprises
43%
Export (M Euro)
2193
Manufacturing
(including fashion
sector)
Construction
4650
0,0
24%
13710
0,5
Commerce, services
to private and
companies
Agriculture &
626
2,9
Fisheries
Other
969
2,4
Total
28293
67%
2198
Source: Elaboration of data by Bureau Van Dijk ISTAT, SMI, Unionocamere Tagliacarte e
UPI, 2008
Table12 – Overview of the textile and clothing industry in Prato in 2007
Textile
Clothing (incl.
Knitware)
3684
49,5%
13930
43%
Prato Industrial
District
7395
44,5%
40580
66%
Enterprise
3711
39,5%
Of which industrial (%)
Employees°
26650
73%
Of which in industrial
enterprises (% in 2006)
Turn over (M Euro)
3661
1192,4
4853
Export (M Euro)
1894
523
2417
52%
44%
50%
% export over Turn over
° estimate
Source: Elaboration of data by Bureau Van Dijk ISTAT, SMI, Unionocamere Tagliacarte e
UPI, 2008
Table 13- Estimate of the turnover in the Prato district
1.Yarn
2. Orthogonal Fabric
3. Knitted fabric
4. Other textile
5_Textile Industries
(1+2+3+4)
6.Knitware
7.Clothing
8.Pret-a-Porter
9_Textile & Clothing
2005
662.0
2180.0
350.0
415.0
3607.0
(M Euro)
2006
680.0
2205.0
395.0
425.0
3705.0
2007 *
663.0
2127.8
379.2
442.0
3612.0
350.0
700.0
50.0
4707.0
320.0
790.0
50.0
4865.0
339.2
853.0
48.5
4852.9
Differentials %
2006/2005
2007/2006
+2.7%
-2.5%
+1.1%
-3.5%
+12.9%
-4.0%
+2.4
+4.0%
+2.7%
-2.5%
-8.6%
+12.9%
+0.0%
+3.4%
+6%
+8.0%
-3.0%
-0.2%
107
(5+6+7+8)
* forecast
Source: Elaboration of data by Bureau Van Dijk ISTAT, SMI, Unionocamere Tagliacarte e
UPI, 2008
Table 14 - Estimate of the export in the Prato district
Differentials %
M Euro
2005
291.8
1342.9
2006
289.5
1267.2
2007 *
277.8
1205.2
2006/2005
-0.8%
-5.6%
1.Yarn
-4.1%
2. Orthogonal
-4.9%
Fabric
3. Knitted fabric
176.2
196.3
186.3
+11.4%
-5.1%
4. Other textile
199.4
190.0
208.7
-4.7%
+9.8%
2010.3
1943.1
1878.1
-3.3%
-3.3%
5_Textile
Industries
(1+2+3+4)
6.Knitware
210.8
195.6
210.9
-7.2%
+7.8%
7.Clothing
264.1
291.8
311.9
+10.5%
+6.9%
8.Pret-a-Porter
15.4
16.7
16.0
+8.3%
-3.9%
2500.6
2447.2
2416.9
-2.1%
-1.2%
9_Textile &
Clothing
(5+6+7+8)
* forecast
Source: Elaboration of data by Bureau Van Dijk ISTAT, SMI, Unionocamere Tagliacarte e
UPI, 2008
Turnover over the last three years shows a certain degree of stability, while export
significantly rised in clothing and knitwear as well as in the class “other textile”. This shows
that Prato is moving along the value chain towards higher technological production and
consumer market, commerce andhigher value added activities.
Exports of the Prato district are significant and generally directed towards European or
developed countries. However, according to the data of the Ministry of International
Commerce (2007), the overall value of the exports of goods in the Province of Prato is
decreasing since 2002, with two main shocks in 2003 and 2005.
Table 15 – Variation of export value in the Province of Prato
108
0
-0.2
-0.4
-2
2007
2006
2005
2004
2003
-4
-1.1
-6
Variation over the year
before
-6.6
-8
-8.1
-10
Source: Ministry of International Commerce (2007)
2.3 Employment and labour market in Prato
(Demography) Prato is the highest populated Italian industrial district; since years, however,
its growth is due to a high rate of immigration. This created, in such a small area, one of the
most multicultural areas in Italy, with the largest Chinese community in Italy (the Chinese
account for 40% of the foreigners). This has to be mentioned, in order to point out one of the
latest evolution of the district, i.e. the creation of a sub-district (a district nested in the
district), quite well integrated with the Italian companies and composed by Chinese workers
and owners. The following table summarises the main demographic information.
Table 16– Population in the Province of Prato (2002)
Residents
- foreign
- chinese
Foreign over residents (%)
234919
14139
5769
6,0
Class of age
0-14
12,8
15-24
10,5
25-34
16,1
35-44
15,8
45-54
14,0
55-64
12,3
65<
18,5
Total
100,0
Source: ASEL elaboration on data of the Ufficio Statistica of the Municipality of Prato
(Employment) As indicated in Table 12, in 2007, district employees in the textile and clothing
sector were 40.580 i.e 66% of the total workers in the industrial enterprises. Despite a
significant reduction, the textile and clothing plays still an extremely relevant role in the area.
In particular, analysing the data provided by the Industrial Association branch of Prato, it
emerges that 33% of the employees in the textile sector operates in micro enterprises (<10
employees), 48% in firms between 10 and 50 employees, while larger firms account only the
109
15% of the workers. The effect the "tertiarisation" that is currently ongoing in Prato can be
found in the input and output fluxes in enterprises at Province level (INAIL, 2002): the textile
industry lost about 700 jobs only in 2002, compensated by an increase in other sectors (real
estate, tourism and Ho.Re.Ca, commercial activities).
4. Industrial policies at the regional level
In this section we describe recent industrial policies (broadly intended) at the regional and
at the local (i.e. district) level. These policies have an impact on social welfare in two ways:
through their direct effect on the vulnerable sector and through their effect on other sectors
competitiveness, and then their ability of absorbing the job losses in textile and clothing.
(Italian Overview) In recent years, an important institutional change in Italy was given by the
so-called "federalist reforms", with the (partial) transfer of industrial policies to the
administrative regions. The first changes are associated to the so-called "Bassanini decrees" in
1997 and 1998; a change in Part Five of the Italian Constitution followed, assigning exclusive
or shared areas of intervention, and the corresponding resources, to the regional
administrations.
The national level still manages the main laws for supporting internationalization,
scientific research and technological innovation (with few exceptions), depressed areas and
women entrepreneurships, while the regional level managed, among the others, all the laws
concerning small and medium-sized firms. At the same time, the 112/98 national law assigned
to local governments and Chambers of Commerce a number of other administrative functions,
among which are of considerable importance those attributed to communes and related to the
creation, enlargement and closing of production plants.
Furthermore, in the latest year the state/regional public aid system has been strongly
regulated by the EU, therefore financial incentives policies have been redirected or reduced.
(The regional industrial strategy) Tuscany has been very active in structuring its policy
supporting regional factor of development as well as infrastructure and education. The model
of competitiveness evolved in the last decades from a focus on labour cost (60's and 70's), to
efficiency, flexibility and fast productive process (80s), to product competitiveness (the
keyword in the 90's was “quality”) and, finally, in the 2000s to innovation and
internationalisation. Already in the 90's we find some very interesting and successful policy
examples in the Prato district. One of the most widely known was the experience of the
“export consortia”. In addition, subsidies were given to SMEs that organizes and shared
common services for export. Similar policies to support the district, also using the ESF funds,
pushed in the 90's the creation of subsidised specialised education. In the late 80's and 90's
projects supported by the public system sustained more ICT integration. Example of projects
were SPRINT, a platform for information exchange between contractor and subcontracts;
PRATEL, a prototype of a tele-market place for subcontractors; VIATEL, a platform to
acquire logistic services and technological innovation (leading for instance to investment on
applied research in textile machinery carried out by Tecnotessile).
Since 2007 a new wave of policy planning has been implemented, following the unified
planning strategy adopted by the state in accordance with European Structural Funds
Programme (2007-2013). The policy scheme at regional level is based on the Piano regionale
dello sviluppo economico (PRSE – Regional Economic Development Plan), now active in
years 2007-2010. The PRSE programmes and carry out (based on the Regional Law n.
35/2000) economic development policies, including tourism and services, and it is strongly
110
influenced by the EU addresses resulting from the Lisbon and Goteborg Processes. The main
strategic lines are:
-
The regional space of research and innovation
Internationalisation, cooperation, promotion and territorial marketing
Integrated regional district
Innovation and sustainability of the tourist supply and local trade.
In particular the most important strategies included in the Plan are related to:
-
mobility and logistic, in order to create a platform to integrate the maritime transport
with the other transport networks, also as a step towards Transeuropean networks;
the quality of the urban area, valuing identity factors as architecture and landscape, but
services for the citizens as well;
applied research and innovation reinforcing the relationship among universities and
industry, including tourism and distribution;
ecological networks and green corridors in order to reinforce the environmental
protection and its tourism value, especially in the Apennine area.
Plans and Programmes in Tuscany are generally the result of a shared exercise done with the
stakeholders and they are financially supported by national, regional and EU Structural funds,
as it is the case of the Regional Operative Programme “POR – Regional Competitiveness and
employment” that integrates with the axes of the PRSE and the other regional programmes
(PIR; PRS).
In term of industrial policies, regional strategies focus on reorganising and improve the
quality of the manufacturing system, with particular attention to the value chains, fostering
cooperation among firms to reach better economies of scale and innovation at the
technological, organisational and commercial level.
Actions includes favouring mergers and acquisition processes and the creation of enterprises
networks (including cooperatives), supporting precompetitive research and other
technological change processes, improving the capacity to find new markets through the
support of promotional and internationalisation, both with financial aids and reinforcing the
public-private intermediary structures linking research to business.
Actions aim also at supporting certifications to improve the adoption of more energy saving
and environmentally sound manufacturing processes, as well as social responsibility
activities.
Finally, particular attention is given to the banking and financial system; actions are done to
reinforce the guarantee funds (“consorzi fidi”) to improve access to financial support of
SMEs. Basilea 2 agreements and the fundamental changes in the banking system in Italy, in
fact, makes crucial the capacity of SMEs to find investment capital in the market.
(The local scale) The Prato district has always been a laboratory of entrepreneurial
experiences and of local development policy, both because of the highly capacity of system
actors to collaborate and compete and because of its archetype role in the industrial district
theoretical approach.
In the current difficult phase of the local productive system, business associations, trade
unions, research centre, local administration, bank foundations, are reacting and collaborating
to reposition strategically and contrast the effect of the loss of production and employment in
the manufacturing sector, especially in the textile and clothing.
111
This lively system has also been very active at national and European level to request a period
of mercy or some protective action to smooth the effect of the textile and clothing
liberalisation after the end of the Multi-Fibre Agreement.
Locally promoted activities are mostly focused in the acceleration of the diffusion of ICT and
of the collaboration actions among enterprises to consolidate the local productive structure
and increase the enterprise dimension.
In particular the Prato business association promoted an internet marketplace B2B to
exchange information on commodities and yarns. It also promoted PRATOFUTURA, a think
tank for local development, composed of entrepreneurs, academics and other stakeholders.
The local authorities also promoted the creation of a new research centre, as a physical space
to cluster research, technology transfer and advanced education organisation. Business
Associations of SMEs (CNA and Confartigianato), Larger Company Business Association
(Unione Industriale) and the Chamber of Commerce, have also organised internal services to
support their associates in internationalisation activities, quality and commercial promotion as
well as promoting processes of merging and networking in order to create more competitive
cluster of enterprises.
Against the loss of marginal enterprises, the main entrepreneurship diversification strategies
observed were three:
1) Production shift to higher level production (i.e finishing or technological textiles) and
integrate import of basic yarns or fabrics from lower cost countries (Asia, North
Africa or East Europe)
2) Exploitation of niches through strong product innovation strategies (especially in
design and collections)
3) Move along the value chain, leaving the production and focus only on trade and
services
4) Vertical integration and increase in size.
The reallocation of labour and capital in different industries (real estate, tourism and
commerce mainly) smoothed the social cost of this shock. However, it has to be noted that in
these years of crisis several SME entrepreneurs invested in real estate or did not invested at all
(this results on the study of bank accounts). On the contrary, medium size companies made
significant investment either in innovation, commercial brands or in international trade are
highly competitive.
Interestingly, some activities (and labour) shifted from production to manufacturing of
machinery and lately, due to the demand of international technology transfer, to the transfer of
know-how to developing countries (India, China, Turkey, Morocco, etc.). This created an
internal debate, but from a scientific point of view this phenomenon show that Prato reached
the third level of development for a district, softening (i.e. immaterialising) its specialised
production.
Delocalisation as well has been pursued by some companies, but less than in other area. This
is probably due to the social connections to the territory that characterise Prato’s people.
5. Conclusions
The district of Prato surely deserves the name of "vulnerable region", since its
specialization in a traditional sector like textile makes particular the threat from foreign
competition particularly strong. The district, however, seems to have partially absorbed this
shock, repositioning its production and changing business strategies.
In that respect, two factors appear fundamental. The first one is flexibility and relative
quick capacity to react to exogenous shocks. Prato in the years has always been able to find “a
112
new way” repositioning its product activities. This process preserved competitiveness lead
however to a significant selection of enterprises, to a reduction of employment in the sector,
with its unavoidable social costs.
The second factor is collaboration capacity among institutions at local level, resulting
in effective public-private partnerships (despite this overall positive process in the result quite
strong contrapositionocal discussions).and a positive role for business associations, rooting
back to the power of the guilds.
A question is still open: will Prato remain an industrial district? What is or will be the
main characteristics of Prato in the future? The city of Rugs, like it was named in the past,
now still miss such a clear identity. Would the tertiarisation process dilute the agglomeration
economics and disperse the district? It seems too early to evaluate this now, despite it seems
that the district still exists and it is finding again “a new way” or, better, “new ways” to
operate.
For sure, some critical points are still to be solved: the issue of the impact of banking
sector evolution; the capacity to absorb quickly the results of research and innovation and
fully exploit ICT; the incorporation of a knowledge economy approach; the adoption of
stronger marketing strategies (i.e. branding) and strategic managerial skills to integrate and
up-grade “family management”; the issue of succession in the lead of the SMEs.
113
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115
Case study 7: Textile manufacturing in the North Region of Portugal
Eduarda Marques da Costa, CEG – University of Lisbon
1. Main characteristics of the region
1.1 Demographic and Settlement trends
The North Region corresponds to a statistical unit for administrative purposes of Level II,
where 3,7 millions inhabitants live, i.e., 37% of the mainland’s population. In the last two and
a half decades, the North Region has grown in terms of demographic relevance (it represented
32% in 1980), due to its younger demographic structure (38% of the younger population) and
larger active population.
Units
North region
Mainland
North share in
Portugal
Table1. Population and age structure
Population
Density
1000 inhabitants
inhab/km2
1980 1995 2001
2977 3525 3646
9833 9916 10076
2005
3744
10599
2001
171,3
110,5
-
Age structure
<15 15-64
years years
2001
17,5
68,5
15,8
67,7
(%)
>65
years
14,0
16,5
30,3 35,5
35,7
35,2
Source: National Institute of Statistics
Nevertheless, the region is very heterogeneous, not only demographically, but also
economically. The NUTS III from the costal areas have a young and active population in the
manufacturing industry, whereas the NUTS III from the inland areas present not only an aged
and less qualified population, but also less employment opportunities.
116
Figure 1. NUTS III of North Region
NUTs III
Ave (10 municipalities;
1245 km²; 509 969
inhabitants)
Cávado (6
municipalities; 1246
km²; 393 064
inhabitants)
Entre Douro e Vouga (5
municipalities; 861 km²;
276 814 inhabitants)
Grande Porto (9
municipalities; 817 km²;
1 760 679 inhabitants)
Minho-Lima
(10
municipalities;
2219
km²;
250
273
inhabitants)
Tâmega (13
municipalities; 2621
km²; 551 301
inhabitants).
Alto Trás-os-Montes (14
municipalities; 8171
km²; 223 259
inhabitants)
Douro (19
municipalities; 4110
km²; 221 853
inhabitants)
Subregions
Costal
area
Inland
area
In terms of demographic concentration, the urban network from the North costal area
is dense, mostly in the metropolitan area of Oporto, the second largest agglomeration in the
country (1260680 inhabitants in 2001), and Braga and Guimarães, which are medium-sized
cities in North Region, also situated in the costal NUT. The metropolitan area of Oporto is
one of the most important agglomerations on the Peninsular Northwest. It is also referred to as
one of the 76 MEGA (Metropolitan European Growth Areas) of the EU 27+2 /ESPON,
2005), and is positioned in the 4th group of the mentioned MEGA18, only one level below the
metropolitan area of Lisbon.
Figure 2. Population Density, 2001
18
In which it is possible to find agglomerations such as Bordeaux, Seville and Genoa.
117
Source: National Institute of Statistics
1. 2. General trends on the economic profile
In demographic terms, the North Region is the most populous area of the country (it
exceeds the population from the Lisbon Area, with its most recent configuration) and one of
the most populous in the EU (28th place in the 254 NUTS II that form the EU25).
Nevertheless, the figures obtained in terms of product and output per capita are fairly low. In
economic terms, not only the evolution of the GDP per capita in PPP has stagnated, when
compared to the average values in the EU, but this indicator has also regressed when
compared to the national average values. The North Region is the 5th poorest region in the
EU15 (39th in the EU 25) and, simultaneously, the poorest in the country (bearing in mind the
new configuration of the NUT II) and the most populous poorest region in the EU15.
Units
North Region
Mainland
Table 2. GDP/Capita
2001
1998
1996
1988
1986
EU15=10 EU15=10 EU15=10 EU15=10 EU25=10
0
0
0
0
0
51,1
51,4
62,4
66,0
62,5
58,0
59,9
71,4
76,4
77,8
Source: National Institute of Statistics
The high concentration of population, mostly in terms of young people in the NUT II
situated in the north costal area, places this region in a favourable position in what concerns
activity and employment rates on a national level. In 2006, there where 5351600 active
citizens, among which 37% (1981200 active citizens) belonged to the Northern Region (INE,
Statistical Survey on Employment). Among these individuals, 4934700 where employed in
the country, which translates to a 68% employment rate (that exceeds the 64,5 % from the
EU27, 66,2% EU15), of which 1805400 where employed in the North Region (36,5% of the
national number, 983600 of which are male and 821800 female). Thus, the employment rate
of 66% is higher than the European average.
In terms of the sectoral structure, the North Region as kept up with the transformations
that have occurred in the Portuguese economy over the past 30 years. On the other hand, there
has been a growing progress on the services area, first in public services, which have
expanded throughout the national territory over the 80’s. Afterwards, came the private
services, namely the support services for the manufacturing sector, which, economically,
became very relevant in the 90’s. These sectors are strongly connected to the dynamics of
foreign investment and to the internationalisation of the Portuguese economy.
118
Table 3. Employment rate in 2006, %
Units
2006
North Region
66,0
Mainland
67,9
EU27
64,5
EU15
66,2
Source: National Institute of Statistics, Statistical Survey on Employment and
EUROSTAT
So, in 2002, 5% of the active population was connected to the primary sector, the
manufacturing activities represent about 22% and the services represent approximately 60%.
The shifts were also relevant in the North Region, but the strong tradition in terms of the
industrial activity accounts for the fact that the numbers in the industrial sector are of 31,8%
(the national value being of 22%) and in the services area of 50% (which is inferior to the
national average - 59,7%).
Table 4. Employment by activity, 2001 (%)
Primary Manufacturi
Building Tertiary
ng Industry Constructio
n
North Region
5,2
31,8
13,5
49,5
Mainland
5,2
22,3
12,8
59,7
Source: National Institute of Statistics
Units
Total
100,0
100,0
In this context, there have been significant changes in the present decade, not only
economically, but also in socially. Due to its considerable expertise in more vulnerable
sectors, the correspondent signs are more visible, in the North Region, in terms of increase in
unemployment rates, especially for women, which is higher than the national average.
Although, by the end of the 90’s, the values were already indicative of some signs of crisis, it
is from 2001/2002 onwards that the unemployment rate grows more dramatically, which is a
consequence of the closure of several industrial units associated with traditional sectors. In
2007, the female unemployment rate in the Portuguese North Region reached the highest
value of 12%.
Table 5.
199
8
North Region
Total
4,9
Female
6,1
Units
Mainland
Total
Female
EU27
EU15
5,0
6,1
-
Unemployment Rate, Evolution 1998-2008
199 200 200 200 200 200 200 200 200 200
9
0
1
2
3
4
5
6
7
8ª)
4,4
5,1
4,1
5,0
3,7
4,6
4,9
5,8
6,8
8,0
7,7
8,6
8,8
10,
4
8,9
10,
9
9,4
12,
0
8,6
-
4,5
5,1
-
4,0 4,1 5,1 6,4 6,8 7,8 7,8 8,1 7,7
4,9 5,1 6,1 7,3 7,7 8,8 9,1 9,7
8,7 8,5 8,9 8,9 9,0 8,9 8,2 7,1
7,7 7,2 7,6 7,9 8,8 8,1 7,7 7,0
a) 1st trimester
Source: National Institute of Statistics, Statistical Survey on Employment and
EUROSTAT
119
1. 3. The decline of the textile sector in the North Region productive system
On a national context, the North Region is an area of strong industrial tradition, mainly
in terms of the textile sector, timber sector, furniture sector, food and beverages industries,
which generate numerous employments. Hence, the North Region plays a significant role in
terms of employment and among the national manufacturing companies, several of which are
exporting companies. When Portugal joined the EU, in 1986, the North Region concentrated
49,3% of the industrial employment in our country. This relevance grew in the two following
decades: in 1996, 52,2% of industrial employment in the Portuguese mainland belonged to the
North Region and, 10 years later, in 2006, the percentage is still high (52,6% of the whole
mainland percentage). These numbers plainly demonstrate the region’s orientation towards
the industrial sector and its expertise in this field (Source: MTSS19).
Table 6. Regional Distribution of Employment and Employment in the Manufacturing
Industry 1986 – 2006
Regional Distribution of
Employment in the
manufacturing industry
Regional Distribution of
(%)
Total employment (%)
Units
1986 1996 2004 2006 1986 1996 2004 2006
North Region
37,9 37,7 36,1 36,2 49,3 52,2 53,0 52,6
Centro Region
18,6 20,7 21,5 21,3 21,7 25,4 25,9 26,0
Other Regions (Lisbon,
Alentejo e Algarve)
43,6 41,6 42,4 42,6 29,0 22,4 21,1 21,3
Mainland
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0
Source: MTSS
Nonetheless, when analysing the sectoral structure of employment, it is evident that
there have occurred some significant changes. In 1986, when Portugal joined the European
Community, the manufacturing industry held 60% of the employment posts in the North
Region (which also occurred in the Centro Region, where the industrial sector grew intensely
during the 80’s and part of the 90’s). Ten years later, in 1996, the weight of the industrial
employment in the total number of jobs in the formerly mentioned region decreased to 51,4%,
which is still a high figure, namely when compared to the Lisbon, Alentejo and Algarve
Regions (mentioned as “Other Regions”), where industrial employment, in 1996, represented
20%. In the past 10 years, the restructuring dynamics associated with the expansion of
19
In this study there are two further sources of information:
- total employment and organised by major sectors of activity, unemployment – Statistical Survey on
Employment, INE;
- employment and companies organised by branch (detailed), namely textile – Ministry of Labour and Social
Solidarity (MTSS).
There are important differences between these two sources. The Statistical Survey on Employment (from INE)
gives the overall figures organised by major statistical units (NUTS I, II, and in some cases, III) related to
employment, whereas the data from MTSS is more detailed and not only gives information about employment,
but it also deals with information from companies. However, the data from MTSS has certain limitations, for it
does not take under consideration a part of the central and local government, and does not present minute
information on the agricultural sector. Therefore, it only considers business units, which leaves out a significant
number of self-employment posts in the agricultural sector. Still, it is essential for the characterisation of the
Portuguese business structure, and, thus, must be taken under consideration.
120
services, grew, and, in 2006, the industry represents slightly more than 1/3 of the total
employment in the North Region.
The decline of industrial sectors and the growth of services justify the
emergence of new small companies. In 1986, the average ratio was of 15 people/company,
whereas in 2006, it is about 7, 8. In the manufacturing industry the decrease was similar,
going from 31 people/company in 1996, to 15 people/ company in 2006.
Figure 3.
Manufactured Industry Employment by
Municipality
a) 1986
Figure 4.
Textile Employment by Municipality
b) 1996
b) 1996
c) 2006
c) 2006
a) 1986
121
Source: MTSS
Figure 6.
Figure 5.
Textile Employment by Municipality - Share in
Manufactured Industry Employment by
The Country (%)
Municipality – Share in The Country (%)
a) 1986
a) 1986
b) 1996
b) 1996
c) 2006
c) 2006
122
Units
North
Region
Centro
Region
Other
Regions
(Lisbon,
Alentejo e
Algarve)
Mainland
Source: MTSS
Table 7. Employment in the manufacturing industry
- Share and evolution 1986 – 2006
Evolution of
Employment
% Employment in the Employment in the
in the
Total
manufacturing
employment manufacturing manufacturing industry
industry
(b/a*100)
industry b)
a)
1986- 1996- 20042006
2006
1986 1996 2004 2006 1996 2004 2006
387941
1082173
60,3 51,4 40,2 35,9 -0,8 -2,8 -4,1
191693
635979
54,1 45,4 32,9 30,1 9,7
-2,2 -2,9
157299
1272841
2990993
30,8 19,9 13,6 12,4 -27,5 -10,1
736933 46,2 37,0 27,3 24,6 -6,2 -4,3
Source: MTSS
-2,0
-3,3
The textile sector is the most represented area in the industrial structure of the North
Region. Despite the decrease in employment rates, in 2006, the textile sector represented
46,4% of industrial workers, which is nearly twice the national average and, therefore,
highlights the high level of expertise in the industrial area.
Table 8. Employment in the Textile Industry bearing in mind the Employment in
Manufacturing Industries – Evolution 1986-2006 (%)
Units
1986
1996
2004
2006
North Region
53,33
54,80
49,19
46,41
Centro Region
25,17
22,54
17,31
14,22
Other Regions
10,39
8,79
0,84
3,37
Mainland
34,78
36,30
30,75
28,85
Source: MTSS
123
Nonetheless, there are differences among the sub-branches and sub-regions throughout
two distinct periods of evolution.
i)
Sub-branch specialisations
On a national context of growth and loss on the global textile sector, there are some
intrasectoral differences that help understand and deepen the knowledge about some issues
surrounding the restructuring of the economy in the North Region.
In Portugal, especially in the North Region, there is a strong tradition in textile
production, as cotton and wool. However, during the 70’s crisis, this national production
segment was highly affected. Afterwards, during the 80’s, it underwent a profound
restructuring process, which implied loss of employment posts and decrease in production. In
the case of the sub-branch of textile production, i.e., the manufacturing of textile yarn, wool,
cotton and thread cloths, the restructuring process led to the closing of numerous units, which
turned out to be extremely positive. Nowadays, the textile sub-branch incorporates a high
number of larger and more modern companies, which are, not only, firmly established in the
international markets, but also are associated to well-known trade marks. Consequently,
whereas in 1986, during the restructuring process, the manufacturing of yarns and threads
represented 55,2% of the employment rates on this sector, in 2006, it does not go beyond
34%.
Table 9. Employment in the Textile Industry by branch – Evolution 1986-2006
1986
1996
2006
Units
Shoes
Shoes Total in
Shoes Total in
Total in
and
and Textile
and Textile
Textile
industry Textile Clothing others industry Textile Clothing others industry Textile Clothing other
North
100,0
100,0
100,0
55,2
26,4 18,3
37,0
38,0 25,0
34,0
43,8 22,2
Region
Mainland
100,0
100,0
100,0
54,0
29,8 16,2
36,4
41,2 22,4
34,4
44,8 20,8
Source: MTSS
The clothing and footwear industry suffered an inverse process during the 80’s and
part of the 90’s, mainly in the North and Central Regions of the country. These areas grew
from 26,4% and 18,3% respectively, in 1986, to 43,8% and 22,2% in 2006.
Table 10. Employment in the Textile Industry – Evolution 1986-2006
Geographica
1986-1996
1996-2006
l Units
Shoes
Total in
Shoes
Total in
and
Textile
and
Textile Textil Clothin
e
g
others industry Textile Clothing others
industry
a+b+c
a
b
c
a+b+c
a
b
c
North
2,0 -31,7
46,6
39,1
-21,0 -27,4
-9,0
-29,9
Region
Centro
-1,8 -38,5
71,7
46,5
-40,2 -42,8
-38,4
-38,3
Region
Other
Regions
-38,6 -56,9
-31,0
-45,1
-66,2 -46,8
-70,5
-67,7
Mainland
-2,1 -34,0
35,2
35,3
-26,5 -30,6
-20,1
-31,5
Source: MTSS
ii)
Sub-regional performance
124
As it was already mentioned, the NUTS III from the interior areas are not very
industrialised, unlike the costal NUTS III, that have developed a certain degree of expertise
solely in this vulnerable sector. Such is the case of Vale do Ave (NUTS III), in 1986, 68% of
the total amount of employment posts was associated to the textile, clothing and footwear
industries (mostly to the clothing industry). Even after the crisis affected this sector, in 2006,
the textile industry still represents 42% of the employment posts in the region. Such is the
roughly case of the sub-regions of Entre Douro and Vouga, Cávado and Tâmega (all NUTS
III). More importantly, the crisis on these NUTS III has been stronger.
Table 11. Manufacturing Industry Employment Posts in each sub-region –Share and
evolution 1986 – 2006
Employment in the Textile sector
Share of Manufactured
% of
Employment in Total of
% of
% of
Total
each region
Total
Total
for
Share of Manufacturing
for
for
each
Industry Employment
each
each
regio
Posts for each region
Nº region Nº region Nº
n
198
Units
6 1996 2004 2006 1986 1986 1996 1996 2006 2006
NUT II - North
60,3 51,8 40,2 35,9
Region
NUTS III 42,3 37,1 31,5 29,4 2881 11,5 4993
12,9 4842 9,1
Minho Lima
2761
NUTS III –
59,1 55,1 42,7 37,4 18039 33,0 32266
34,6
3 23,8
Cávado
7073
NUTS III – Ave 82,8 75,2 62,1 57,6 93567 68,0 88371
59,5
0 41,7
NUTS III –
2076
Metropolitan
Area of Oporto 50,0 38,9 26,1 22,9 68927 21,0 47795
14,0
2 5,5
3681
NUTS III –
67,1 61,7 49,1 43,9 16701 29,9 26017
39,5
9 27,1
Tâmega
NUTS III –
1893
Entre Douro e
80,8 73,4 61,9 57,4 23357 34,4 27851
33,6
7 20,2
Vouga
NUTS III 20,2 18,0 15,3 12,9
27
0,2
406
1,9
34 0,1
Douro
NUTS III –
Alto-Trás-os
24,8 19,7 14,8 12,8
29
0,2
265
1,5 306 1,1
Montes
Source MTSS
iii)
Two different periods – growth and decline
Thus, in the last 3 decades it is possible to identify two major periods:
- the first period goes from the 80’s until the late 90’s and reveals a strong growth in
the clothing and footwear industries, which was also supported by foreign direct
investment and by the integration of Portugal in the European Community;
125
- the second, which began in the late 90’s, brings a decline in employment rates,
mainly due to three factors: a tendency for relocation of existing companies, which
move to more favourable areas (in terms of labour costs); a re-direction of foreign
direct investment to the service sector; and establishment of new countries in the
international market, such as China, India and Indonesia.
2. Description of the restructuring process
Several factors contributed to the development of the productive model from the costal
North Region. This model has certain particular characteristics according to each sub-region,
which makes it possible to classify them as “local productive systems”:
• Existence of a sprawl settlement, characterised by the presence of a network of
small and medium-sized cities, in a densely populated territory where the
residential function is fused with economic functions, namely agricultural and
industrial activities;
• Availability of unskilled labour, namely female workers, with a low level of
education;
• Existence of a strong industrial tradition associated to small and medium-sized
companies;
• And a favourable geographical location, bearing in mind the need to move the final
product to the exterior.
On the other hand, there were other external factors which contributed to the
development of this productive model, among which: the integration of Portugal in the
European Community; the increase of foreign direct investment; and the growth of exports,
mostly in the textile, footwear and clothing sectors. In 1992, the textile sector represented
64% of the export from the North Region. This percentage remained high until the late 90’s.
Units
Table 12. External Trade by branch in North Region
Portugal
North Region
Exports
Imports
Exports
1986
2006 1992 1996 2006 1992 1996 2006
39,4
15,8 31,5 29,9 14,3
64,6
57,9 30,2
Textile
Textile and
clothing
31,1
11,7 25,6 23,6 10,9
47,8
41,2 22,1
Footwear
7,7
3,8
1,8
2,1
1,4
16,2
16,1
7,9
Leather products
0,6
0,3
4,1
4,2
2,0
0,6
0,6
0,2
Other branches
Metallic products
4,4
8,4
8,1
9,4 11,4
2,9
3,4
7,4
Wood, Furniture,
and Cork.
7,0
4,2
3,2
3,1
2,6
6,3
6,1
7,0
Plastics, rubber
and others
2,0
5,3
5,0
5,7
6,6
1,2
2,4
5,9
Machinery and
electric equipment
10,8
19,8 20,3 21,2 24,4
11,4
15,1 24,1
Transportation
equipment
4,9
13,2
7,6
5,6
4,5
2,0
2,3
6,1
Other
31,5
33,3 24,3 25,1 36,2
11,6
12,8 19,3
Total
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0
Source: National Institute of Statistics, Statistical Yearbook
126
Nevertheless, this model has its consequences:
- it perpetuated the model of low salaries associated to intense labour; these low
salaries are compensated and complemented with an income from the agricultural
activity, which is developed for internal use in micro-explorations for industrial
workers. Moreover, the families manage to have minimum levels of income due to the
elevated participation of several household members in the employment market,
namely women and the young members of the family, who leave school early and are
easily integrated in the job market;
- it favoured the proliferation of small enterprises associated to subcontracting
networks, which encourage low salaries and the development of an informal market;
- it allowed an excessive degree of dependency from outside sources; the clothing
exports are associated with the import of fabrics, which not only brings little added
value to the economy, but also increases the dependency on subcontracting networks
and does not allow the development of value chains.
Indeed, during the 80’s, the Portuguese industrial structure did not register the
structural transformations necessary for change the model linked to low labour costs. The
clothing, footwear and furniture industries (the clothing and footwear bear a significant
relevance in the national exporting sector), reinforced their position in the industrial
employment market.
Nonetheless, in the second half of the decade, some small signs of change became
visible, in parallel with this structural continuity. On the one hand, some fields of expertise
were consolidated, and new ones emerged, namely some which were connected to subbranches, like the manufacturing of electrical equipment and parts for the automotive
industry. These reinforced their participation on the national exports, thus contributing to a
shift in the expertise profile of the national economy. On the other hand, there was a decline
of the heavy industries, such as the metallurgical industry, the chemical industry and the glass
industry, which was late when compared the evolving pattern of the industrialised economies
(these areas underwent several nationalisation processes after 1974, which delayed the
awaited sectoral restructuring and, therefore, accounts for the high levels of unemployment
until a later period).
The 90’s had a different framework. The initial expectations associated to the entry in
the European Community, disappeared. Having received the benefits of a full economic
integration (namely, the increase in the direct foreign investments flow and the redirecting
from the exporting sector to the European market), the late 90’s brought the first effects of a
new expansion, which would take place in 2004, and which added 10 new markets with
different levels of development (Estonia, Latvia, Lithuania, Poland, Czech Republic, Slovak
Republic, Hungary, Slovenia, Malta and Cyprus 20), with investment conditions and labour
costs more favourable than those existing in Portugal.
With the emergence of new Eastern European economies, which register values lower
then the national figures, the basis of national competitiveness – “the labour costs” – is gone.
In 2001, the costs per productive hour in the industry sector in Slovenia and in Estonia were
about 1/3 of the national cost, in the Czech Republic, as well as in Hungary, about 50%, and
in Turkey about 2/3. This not only explains the decrease in the FDI, but also justifies the
relocation of certain companies, which translated to a loss of investment in favour of these
countries.
20
Negotiation is ongoing so as to ensure this group is joined by Turkey (2004), Romania and Bulgaria (2007).
127
Table 13. Labour costs in the Manufacturing Industry, in some countries, in 2001
Ability to attract
Labour Costs
FDI
In
In
comparison comparison
Some
to the
% do FDI/GDP,
2001, to Portugal
Countries
USA=1
2000
dlrs Portugal=1
Portugal
4,6
1,0
0,2
5,9
USA
19,9
4,3
1,0
2,9
Spain
10,5
2,3
0,5
6,4
Ireland
12,1
2.6
0.6
24.3
New EU countries
Slovakia
1,4
0,3
0,1
10,9
Slovenia
4,5
1,0
0,2
1,0
Estonia
1,4
0,3
0,1
7,7
Hungary
2,1
0,5
0,1
3,6
Czech
Republic
2,1
0,45
0,1
9,0
Turkey
3,5
0,7
0,2
0,5
NICs
Brazil
1,3
0,3
0,1
5,5
China
0,5
0,1
0,0
3,6
Hong-Kong
5,5
1,2
0,3
39,6
India
0,8
0,2
0,0
0,6
Singapore
7,1
1,5
0,4
6,9
Taiwan
6,1
1,3
0,3
1,6
Source : World Competitiveness Yearbook, 2002
This expansion process originated the redirecting of foreign direct investment in the
industrial sector, namely after 2001, which was the year in which the effects of the opening up
of Eastern European economies began to be visible.
On the other hand, the foreign direct investment flow was redirected to another sector;
the FDI’s cycle associated to the industrial sector definitely gave way to foreign investment
linked to trade and services, mainly to commercial activities and services related to
companies.
Table 14. Foreign Direct Investment, 1996-2007
128
45 000 000
40 000 000
35 000 000
30 000 000
25 000 000
Total
20 000 000
Manufacturing Industry
15 000 000
10 000 000
5 000 000
199619971998199920002001200220032004200520062007
Source: INE
On the other hand, the growing globalisation of production and trade, namely in areas
which match the expertise of the North Region, involving countries such as Indonesia, China,
Morocco, among other countries, with salary levels lower than Portugal, as well as the
increasing reduction of transportation costs, gave way to the influx into the European market
of products which, for many decades, were manufactured in peripheral regions of the EU.
This situation has particularly been affecting the North Region, because its productive
structure has always depended on intensive labour sectors, based on low-skilled labour and
low average remuneration.
3. The process of restructuring of Portuguese economy and the policy guidelines for
2007-2013
In the last few years, the restructuring processes have increased. The indicators of
economic development and employment performance reveal a decline in the economic base.
The GDP’s growth has remained low, despite the sectoral shifts and the structure of national
exports.
The productive model described in this study is not exclusive to the North Region, for
it was the one used on a national level. The Central Region also registered, during the 90’s, a
growth of traditional industries, such as the clothing, footwear, timber and ceramics
industries. In Algarve, the expansion of the tourist industry was, in most cases, associated to
unskilled labour, not only in the trade and personal services areas, but also in the hotel and
catering sector.
Consequently, one of the critical factors in the base of the North Region’s economy,
and in the base of the Portuguese economy in general, is the low level of education and labour
skills. During the 80’s and 90’s, it was relatively easy to find a job that did not require major
skills, which encouraged early school leavers. It is widely known that Portugal has an early
school leaving rate of 39,2%, twice the EU27 average, which was around 15,4% (2006).
However, the situation is dire in several municipalities from the North Region, which have
50% or 60% (See annex). These values show that the families do not value education, given
that it is fairly easy to find a job. This situation is reinforced by the fact that several family
members also have a low income and depend on the younger ones to meet the household
expenditure.
Therefore, this poor qualification and education structure did not allow the creation of
conditions for the emergence of an industrial base, focused on more innovative sectors and
with higher productivity levels. In this framework, although the number of graduates has
129
grown in the past few years, the existing businesses do not seek this type of workers, which
accounts for the high unemployment rates for young graduates. Simultaneously, the crisis on
the traditional sectors increases the numbers of unskilled unemployed. This is a paradox that
must be solved.
The new policies for Portugal, which are to be outlined during the period from 2007 to
2013, are meant to solve this structural fragility in the Portuguese economy. The new policies
are part of the “National Strategic Reference Framework” (QREN), in accordance with the
EU cohesion policy. Thus, its strategic priorities are:
Table 15. Strategic priorities of the National Strategic Reference Framework
• “To promote the qualification of the Portuguese population
by developing and stimulating knowledge, science,
technology, innovation, education and culture as the main
means of developing the country and raising its
competitiveness”;
• To promote sustained growth;
• To guarantee social cohesion;
• To ensure the qualification of the territory
• To raise the efficiency of governance”,
In QREN
The evolving policies will be facing colossal challenges in the future. Besides raising
skills levels (which, due to their structural nature, will not take place as quickly as desired),
there is a growing desire to combat poverty and social exclusion. This, by itself, is one of the
major signs of crisis and unemployment, which is visible not only in the North Region, but
also throughout the whole country. The cycle of intensive labour seems to be coming to an
end, which is an arduous challenge for the workers with 30, 40 or 50 years of age. Thus, in the
last few years, Portuguese citizens have emigrated to several European countries, including
Germany, Switzerland and Ireland.
Simultaneously, has unskilled workers emigrate, highly qualified professionals also
leave the country, to work in other countries or for other companies which offer better
incomes.
To face this vast amount of challenges, the already mentioned policies established the
following:
- in the education and training context:
- the “New Opportunities Initiative”, for early school leavers, who can now go
back to school to complete basic or secondary school levels;
- return to vocational education;
- and restructuring of the education sector, with significant changes in the
system of assessment for teachers and students;
- a mass training policy (more than 30% of the Community financing is under
the scope of the European Social Fund, which clearly indicates an inverted
tendency towards the former investment cycles, evidently dominated by a
infrastructural issues).
- in what concerns the economy and competitiveness issues, the main focus is to
promote innovation and the creation of employment posts. Thus, alongside a policy
which supports technological infrastructures and encourages companies linked to
innovative sector (like biotechnology in the Metropolitan Area of Oporto and
pharmaceutical), a set of “Projects of National Interest” (PIN) has been approved.
These are significant investments to be made in different sectors (energy, tourism
130
and industry), which, due to their dimension, will certainly generate new
employment posts;
- to promote social and territorial cohesion, with support policies for economically
challenged groups;
Issues related to education and training, especially of technical nature, have a strategic
character in these employment policies, thus demanding a further effort from the “education employment - economic restructuring” triangle, which will, in its turn, be included in the
prospective model for Portugal.
The policy documents that have been approved have the necessary quality, and their
concerns are transversely reflected on numerous programs and documents. Notwithstanding,
the current period makes it clear that the social turbulence and recession will not easily
disappear. The adopted policies should be able to lessen these effects, for the correction of a
structural inverted course demands certain measures, which go far beyond those that are to be
taken until 2013, and, simultaneously, requires a constant readjustment of these policies.
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territorialmente Diferenciado”, 14 de Março de 2008, ed. Centro de Estudos Geográficos, Lisboa (no
prelo).
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Ibérica na União Europeia”, As Relações entre Portugal e Espanha: oportunidades criadas no contexto
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Lisboa, em Janeiro de 2002.
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132
Annex
Table 1
Total Employment and Employment in the Manufacturing Industry, 1986 - 2006
Total employment
Employment in the Manufacturing
Industry
1986
1996
2004
2006
Geographical
Units
Mainland
1986
1996
1837238
2150920
2791443
2990993
849598
796593
762379
736933
North Region
695625
810115
1006967
1082173
419156
415985
404399
387941
600675
635979
184197
202007
197485
191693
1183801 1272841
Source: MTSS
246245
178601
160495
157299
Central Region
340722
445197
Other Regions
800891
895608
2004
2006
Table 2
Total and Manufacturing Companies, 1986 - 2006
Geographical
Units
Mainland
Total Number Companies
Manufacturing Companies
1986
1995
2004
2006
1986
1996
2004
2006
122098
40707
219926
347798
384854
27524
38984
48374
49042
74250
121486
138831
13076
19904
25026
25248
Central Region
24417
48760
81828
90280
6249
9046
11497
11742
Other Regions
56974
96916
144484
155743
Source: MTSS
8199
10034
11851
12052
North Region
Table 3
Manufacturing Companies – Share and evolution 1986 – 2006
Total
Number Manufacturing
Companies Companies
Evolution of Manufacturing
Companies
20041986-1996 1996-2004
2006
Units
2006
North Region
138831
25248
52,2
25,7
0,9
90280
11742
44,8
27,1
2,1
155743
12052
22,4
18,1
1,7
384854
49042
Source: MTSS
41,6
24,1
1,4
Central Region
Other Regions (Lisbon, Alentejo e
Algarve)
Mainland
2006
133
Table 4
Companies in Textile industry – Evolution 1986-2006
Geographical Units
Mainland
1986
2004
2006
5911
9954
11097
10641
4094
8024
9444
9095
897
1114
1016
971
920
816
Source: MTSS
637
575
North Region
Central Region
Other Regions
1996
Table 5
Regional distribution of Total Companies and Manufacturing Companies, 1986 – 2006
% of Manufacturing
Companies in the Total
Amount of Companies
Units
1986
1995
2004
Regional Distribution of
Manufacturing Companies
2006
1986 1996 2004 2006
North Region
32,1
26,8
20,6
18,2
22,7
23,2
23,8
23,9
Central Region
Other Regions (Lisbon, Alentejo e
Algarve)
25,6
18,6
14,1
13,0
29,8
25,7
24,5
24,6
14,4
10,4
8,2
7,7
47,5
51,1
51,7
51,5
Mainland
22,5
17,7
13,9
Source: MTSS
12,7 100,0 100,0 100,0 100,0
Table 6
Employment in the Textile Sector– Evolution 1986-2006
Total
Textile
Clothing
Shoes and other
Units
a+b+c
a
b
c
NorthRegion
1986
223528
123415
59104
41009
1996
227964
84265
86674
57025
2004
198906
68136
84333
46437
2006
180043
61164
78897
39982
Mainland
1986
295464
159486
88184
47794
1996
289197
105303
119241
64653
2004
234428
81904
103332
49192
2006
212600
73087
95231
Source: MTSS
44282
134
Table 7
NUTS III Share in National Employment - Evolution 1986 – 2006
1986
1996
2004
2006
%/Total %/Total %/Total %/Total
Units
NUT II - North Region
37,9
37,3
36,1
36,2
NUTS III - Minho Lima
1,4
1,8
1,9
2,0
NUTS III – Cávado
3,0
4,3
4,2
4,2
NUTS III – Ave
7,5
6,9
6,1
5,8
17,8
15,6
13,5
13,6
NUTS III - Tâmega
3,0
3,1
4,9
5,1
NUTS III – Entre Douro e Vouga
3,7
3,8
3,4
3,2
NUTS III - Douro
0,8
1,0
1,2
1,3
NUTS III – Alto-Trás-os Montes
Source: MTSS
0,7
0,8
1,0
1,0
NUTS III –Metropolitan Area of Oporto
Figure 1
Unemployment by Region, 1998-2008
Source: Almeida et al (2007), Employment Observatory, MTSS
135
Figure 2
Unemployment by Sector in Portugal, 1998-2008
Source: Almeida et al (2007), Employment Observatory, MTSS
Table 8
Employment in Foreign Capital Companies– Evolution 1990-2002
NUT II
North (MAO not included)
MAO (Metropolitan Area
of Oporto)
Center (West and Médio Tejo
included)
Lisbon (Total MAL)
MAL North
MAL South
Alentejo (including Lezíria
Tejo)
Algarve
Total
Unemployment (Nr.)
Rate of Variation (%)
1990
20831
32416
1995
26214
37620
2002
29530
36453
1990-1995
25,84
16,05
1995-2002
12,65
-3,10
12820
25261
26314
97,04
4,17
125383
115029
10354
4705
156855
142824
14031
5714
160016
145136
14880
10000
25,10
24,16
35,51
21,45
2,02
1,62
6,05
75,01
2127
3767
4079
77,10
198282 255431 266392
28,82
Source: Marques da Costa (2008)
8,28
4,29
Share of
Employment
in the
Manufacturing
Industry (%)
1990
97,72
79,69
90,24
50,86
47,35
89,79
65,95
7,81
62,94
136
Figure 3
Early –school leavers, 2001 (%)
Source: ME (2003), Insucesso e Abandono Escolares em Portugal (School Failure and Dropout in Portugal)
137
Case study 8: The metal sector within the Ruhr area
Sebastian Siebert, StadtRaumKonzept GmbH, Dortmund – July 2008
Historical background and general economic and social evolution of the Ruhr area
The Ruhr Area in the state of North Rhine-Westphalia (NRW) is one of the biggest urban
agglomerations in Europe. Its area of almost 4,500 sq km is bordered by the rivers Ruhr to the
south, Rhine to the west and Lippe to the north. It includes the eastern part of the Lower
Rhine Plain, the southern part of the Westphalian Embankment and a small part of the
northern Süderbergland. The area shown on the map (Æ fig. 1) is the area of the
Regionalverband Ruhr, an administration union. However, the Ruhr Area is not an officially
defined district, neither a historic-political, nor a geographical entity. Therefore its dimension
is dependent on context and interpretation. In the following, Ruhr area should be used
synonymously to the area of the Regionalverband Ruhr, especially as a statistical basis.
The biggest cities in the Ruhr area from west to east are Duisburg, Essen, Bochum and
Dortmund. There live about 5.3 million people in the eleven cities and four districts of the
Ruhr area. In the whole metropolitan area Rhine-Ruhr though (which also includes cities like
Düsseldorf and Cologne for example) even live more than ten million people. The Ruhr area
is a polycentric, industrial landscape. Its evolution began during the industrial revolution,
though the core cities date back to the Middle Ages when they prospered as trading towns
along the Hellweg, an essential east-west corridor for long-distance trade.
Coal mining within the Ruhr area was first mentioned at the early 14th century. In 1780 the
river Ruhr was made navigable and became very profitable for the entire economic progress
of the region. Hard coal and black-band iron ore in particular were the basis for the
development of the iron industry. The deposit of hard coal is part of the north-western
European coal belt, which reaches from southern England to Upper Silesia. For a long period
of time the economy of the Ruhr area was mainly based on coal mining, though since 1826
the economy increasingly focussed on steel production as well. The existence of a sufficient
quantity of coal suitable for coking enabled the development of huge iron and steel works in
the middle of the 19th century. The adoption of the Thomas Process, invented in England
in1877/78, was most important for the development of the iron and steel industry, as it
allowed the smelting of phosphorous ores. Already in these times companies of the Ruhr area
started to import iron ore from other countries due to limited deposits within the Ruhr area
itself. First the iron ores came from the Siegerland and Lorraine; since 1900 from
Scandinavia, and even later on from Libya. Today Brazil is the main supplier.
Progressive Prussian economic policies played an important role in ensuring the extraordinary
industrial boom in the Ruhr area which set in after 1850. Trade restrictions were lifted and
feudal structures were gradually abolished. The labour-intensity of heavy industries led to a
huge demand for manpower and thus created relative economic wealth. Consequently, a large
numbers of people from all over Germany and Europe, especially from provinces in eastern
Germany, East and West Prussia and Silesia, moved into the industrial towns of the Ruhr
area. Most of them originally came from the countryside with the intention to find labour in
town. This resulted in a rapid growth of population. Between 1850 and 1925 the population
rose from around 400,000 to 3.8 million. Growth continued after the wars, also by
immigration in the 1960s as a result of agreements between the Federal Republic and many
Mediterranean countries. Population reached its peak in the 1970s. Meanwhile the Ruhr area
became the biggest industrial agglomeration of Europe.
In the early phase of industrialisation the supply of fat coal and coking coal was the most
important location factor for the iron and steel industry. Therefore manufacturing companies
138
were built close to the collieries. But as technical innovations led to a considerable decrease in
the demand of coke, this locational advantage became less important. However it proved
advantageous to process the liquid hot metal that had been produced in the blast furnaces
straight away in the steel works, rolling mills and foundries. Until the beginning of World
War I 86 blast furnaces had been erected within the Ruhr area, most of them in the Duisburg
area due to advantageous transportation costs. The production of hot metal within the Ruhr
area increased from around 11,500 tons in 1850 to 8.2 million tons in 1913.
Despite the huge scale of destruction in World War II and the dismantling of industrial sites
ordered by the Allies after 1946, it was both the mining industry as well as the iron and steel
industry that helped to overcome war damage and to make a new economic boom possible.
Mining had its final climax in the Ruhr area in the mid 1950s with a production of up to 123
million tons of coal. At that time about half a million people worked in the mining industry.
Furthermore nearly 25 % of all industrial activities were related to metal production and
processing in 1963.
Old and outdated structures were preserved too long in the Ruhr area. Their re-vitalisation
after the war went parallel to large and long-term investments in the coal and steel industry
and to the extension of respective capacities, but did not result in an increase of productivity.
Thus already from the late 1950s onward, the area went into phases of structural crisis and
industrial transformation, first developing traditional heavy industry, then moving into service
industries and high technology. The mining crisis in 1957/58, mainly an outcome of
increasing substitution by crude oil, caught the Ruhr Area flat-footed, although some experts
have warned against the one-sided industry structure. This crisis made the vulnerability of the
regional monostructure for the very first time clearly visible. In retrospect it is quite elusive
why the Ruhr area’s economy was hit so unprepared and why it took so many years before
first useful proposals were submitted that tried to cope with the consequences of this crisis.
The rapid decline of mining and the subsequent decline of the steel industry led to dramatic
socio-economic changes in the Ruhr area. Till 1976 the number of mines shrank from 148 to
35, the number of people working in the industry from over 470,000 to 150,000. Nowadays
there are only six mines left in the Ruhr area. The number of miners decreased by 95 %
during the last 50 years. In 2004, there were only around 29,000 miners left, compared to
nearly half a million in the 1950s. During the steel crisis of the 1970s onward, the iron and
steel industry was hit by similar cuts (cf. section 2).
From the early 1960s onward, new industry sectors like chemicals, power, motormanufacturing and machine building began to replace coal and steel as the dominant
economic factors in the region. The traditional fields, though still of some importance,
constantly declined, whereas today, micro technology, medical technology, logistics and
information technologies (IT) are growing. The social sector is another important pillar in the
regional economy of today and employs more people than any other branch. Another example
for a growing sector is tourism, which is principally focussed on and benefiting from the
historical heritage of mining and industry.
In 2004 there were 2,036,000 wage and salary earners in the Ruhr area, of which about 39,000
people were working with metal production and processing – a decline of 27.8 % since 1995.
The Ruhr area is not the only important location of metal production and processing within
North Rhine-Westphalia: Other important locations include Olpe, Siegen-Wittgenstein,
Rhein-Kreis Neuss, Hochsauerlandkreis, Krefeld and Märkischer Kreis.
When looking at the entire economy, the retreat from heavy industry cannot be missed today.
The position of the Ruhr area as a dominant industrial economic location has been lost.
The share of the secondary sector in total employment amounts to 28.1 %, the share of the
tertiary sector to 70.7 % in 2006. However, despite of many image campaigns the Ruhr area is
still perceived as an industrial region. But these data prove that by now extensive structural
139
changes have taken place, particularly when compared to the respective values in 1970 with
40 % in the service sector, 58.4 % in manufacturing and production and 1.5 % in agriculture
and forestry (Æ fig. 2-3). Between 1999 and 2004 the shrinking of the production sector
continued with a minus of 18.9 %, while the service sector was growing by 3.3 %.
In 2004, the gross domestic product (GDP) of the Ruhr area, headquarters of 150,000 taxable
business firms, amounted to around 26 % of the GDP of North-Rhine Westphalia and 6 % of
the Federal Republic of Germany. This was a total of over EUR 122 billion or over EUR
55,400 per working person. However, during the 1990s the total GDP of the Ruhr area has
increased much less than in whole Germany (16.6 % compared to 34 %), although there was
an above average development of gross value added in the service sector (Æ fig. 12). Within
the industry, metal production and processing is the second largest branch in the Ruhr area
with an above average figure in comparison to NRW. Since the development of employment
is below average, the region is in a leading position concerning the development of
productivity.
In the last years many economical indicators showed a negative trend for the Ruhr area and
documented, that the region is in danger of further falling behind the state’s or Germany’s
development. In many industrial branches decreasing investments must be seen as a cause for
concern. The future development is dependent on impulses through extrinsic demand. A
globalised economy therefore offers chances but also new challenges. The Ruhr area’s
economy might benefit from the fact that within a radius of 250 kilometres there is a market
of around 60 million people.
Future consideration must not ignore the negative demographic prognoses. For the Ruhr area
a decrease in population of more than 350,000 people until 2020 compared to 1990 is
forecasted, whereas the urban districts will shrink most. Existing infrastructure will be used
less, there will be a drop in tax returns and a disproportionately large number of elderly
people and thus also an increased charge on the communities. The decline in population,
combined with a growth in immigration and an above-average proportion of elderly citizens
are thereby creating huge problems for the cities in the Ruhr area.
Analysis of the restructuring process in the metal sector
As stated before the iron and steel industry was one of the most important industries in the
Ruhr aside from mining area for a very long period of time. During its development technical
innovations always played an essential role in preserving or renewing its competitiveness. In
the 19th century this was achieved by the adoption of technologies like the puddling
technique, the Bessemer converter, the Siemens-Martin furnace or the Thomas converter.
These processes were later replaced by techniques that were more productive, since about
1900 by the electric steel process and since the 1950s by the basic oxygen steel process.
At the end of the 19th century the iron making industry was able to produce its own coke by
the purchase of many mines and their coking plants, which then led to increased
interdependencies between the mining and the iron and steel industry. In general, it is hardly
possible to analyse the metal sector without considering the development of coal mining
within the Ruhr area. A first minor slump in the 1870s led to the collapse of some firms and to
mergers within the sector. After World War II, the Allies forced the big corporations to
decartelize and to disband the combining of coal and steel. Thereby and due to additional
dismantling the former big firms became 25 smaller independent steel companies.
Until the mid 1950s, the increase in production within this sector was achieved mostly by the
extension of the workforce, not by an increased productivity. But from 1955 onward, farreaching changes in the production structures started, which were triggered by an increasing
demand for steel and by technological innovations in the smelting and reprocessing
140
procedures. The modernization led to a rapid increase in productivity. In 1973 the Thyssen
AG in Duisburg for example replaced three old blast furnaces by a new huge blast furnace
with a daily capacity of 10,000 tons of hot metal, which demanded an investment of € 435
million and made 500 workers redundant. The process of concentration at the most economic
locations, particularly at the industrial Rhine front next to Duisburg, was accompanied by
several mergers within this branch. During that time the Thyssen group became the German
market leader in steel production by the takeover of eight formerly independent companies.
Thus, when there was a minor downturn in the economy this was bridged by business fusions,
lowering production and rationalisation measures.
In the 1950s, Germany’s raw steel production increased from 14 million tons to 34 million
tons, which at that time meant 10 % of the world steel production. From 1960 to 1974 it grew
further on to 54 million tons, of which about 35 million tons were produced in the Ruhr area.
Not only could the production of raw steel be increased during that time, but also its quality,
which also reflects in the contrary development of production and turnover. At the same time,
the number of jobs decreased considerably – not because of economical weakness, but due to
the increased productivity. The reduced workforce (- 16.6 %) produced around 150 % of steel
and obtained a turnover more than twice as big as the years before. During that boom phase
cooperation between the steel companies more and more increased in order to save time and
money by sharing existent capacities. Further mergers within this sector followed. Thereby
the enacted decartelisation after World War II has been factually undone.
When it came to the steel crisis in the mid 1970s, the boom of the prior years was over. The
production of raw steel dropped by 25 %, capacity utilisation from 88 % to 65 % within one
year. While in 1973 24 % of the rolled steel on the German market was imported, this share
grew to nearly 50 % in 1993. These numbers reveal the far-reaching structural changes within
the iron and steel industry that followed the crisis. A decreasing domestic demand, e. g. due to
the increasing replacement of steel by plastics and the flagging traditional steel consumers
like shipbuilding, was not balanced by export trade that got under immense pressure due to
international overcapacities. The industry was forced to offer their products with lower prices
at international level than on the cartelised domestic market. Nevertheless the foreign trade
balance of the European steel industry decreased from 27 to 9 million tons between 1974 and
1977. But even then the capital-intensive industry missed the chance to reduce the gap
between high production capacity and low actual consumption. Instead the steel companies
decided to await the end of the crisis and to rely on their advance in productivity.
But in fact the privately organised steel industry in the Ruhr area had problems in competing
with the steel industries of other German states (e. g. in the Saarland, in Bavaria, in Bremen
and in Lower Saxony) that were considerably supported by national and federal state
interventions and subsidies with a total of several billion €. Companies from other EU
countries, from Eastern Europe and from overseas also competed with the Ruhr area’s steel
industry. Fair conditions for the competition of the steel industry could hardly be achieved. At
that time, only further mergers were seen as a chance to improve the situation of the regional
steel industry. Already in 1979, most of the steel produced within Germany was produced by
seven companies, of which four were located in North Rhine-Westphalia with a production
share of more than 60 %.
So far the steel industry disapproved a direct interference by the European Commission.
Instead EUROFER as a voluntary trust of European steel producers was established in 1976
but broke already in 1981 when two companies, Klöckner and Italsider, stepped out of line.
The situation got worse; capacity utilisation was only 55 %. At the beginning of the 1980s the
European Community (EC) introduced a quota system and a code for subsidies in order to
enforce a downsizing of this sector. These interferences were not successful, since the
community proved to be powerless in the face of violations against the regulations. The race
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for subsidies was rather accelerated. Thus European overcapacities, that were built up during
the growth phase of the 1960s, led to the closure of several steelworks in the 1980s. This
adoption affected first of all the Ruhr area. In 1993 there was still an overcapacity of some 30
million tons raw steel and 20 million tons of products from hot rolling mills within the EC.
In spite of the consolidation processes during the 1980s, there was another considerable
decrease in profits and jobs within the steel industry at the beginning of the 1990s (Æ fig. 7).
Consequently the reaction of the steel industry was to decrease production costs through
technical improvements and by reducing the workforce, following its competitor’s approach
from other countries within the EC. Far-reaching changes were inevitable, especially when
considering that in 1993 the annual working time in the steel industry of the Ruhr area was
1,398 hours, compared to 1,567 hours in France, 1,851 hours in Great Britain and 2,294 hours
in the USA. Further rationalization and modernization had to take place to decrease the high
production costs within the region.
By 1994, 20 % of the raw steel capacity and nearly 200,000 jobs had been reduced within the
European Union (EU). But during the 1990s, consumption decreased in nearly all industrial
nations, as substitutes had been replacing the traditional material steel and due to the fact, that
less steel than before was needed for the same products as a result of technical improvements.
Therefore a full utilization of capacity still couldn’t be reached. However, from the mid 1990s
on, first success in terms of productivity was achieved, a positive development with high
capacity utilisation and profitable prices started.
The big players of the steel sector like Thyssen and Krupp continued to restructure their
particular groups and made investments in the improvement of efficiency and in cost-cutting
modernisation programmes. Already in 1990 the Krupp Steel AG and Mannesmann
Röhrenwerke AG decided on the unification of their two Duisburg locations and established
the joint-venture Hüttenwerke Krupp Mannesmann (HKM). The Thyssen group concentrated
on their core business and gave up about 25 % of their trading areas, which also meant giving
up around 25 % of their annual turnover. In 1999 after an intended hostile takeover of
Thyssen by Krupp, both concerns merged and became a gigantic steel and technology group
with an annual turnover of around € 36 billion and a workforce of about 190,000 people.
Synergy effects of approximately € 511 million were expected. The current iron and steel
production in the region is concentrated on this single firm. In 2006, ThyssenKrupp was the
world’s fourth biggest steel producer with sales of US $ 21.1 billion.
Another important strategy in coping with the described economic challenges is in-house
diversification. Single-product structures have been given away to a broad-based spread of
new businesses, often as a result of fusions. It is vital that not only successor industries of the
coal and steel industry are looked for, but more essential is the fact that a successful structural
change is extremely dependent on new economy fields – new lines of business with a huge
innovation potential. Already in 1987 the share of iron and steel production in the total
turnover of the Hoesch AG was only 36.4 % compared to 63 % in 1970. In 2006/2007 only
23.9 % of ThyssenKrupp’s turnover was earned in the steel sector (together with the branch
Stainless 39.8 %). However the steel branch of ThyssenKrupp is still the most profitable.
Most of the company’s future fields of activity belong to growth industries. The
ThyssenKrupp group today sees its main competences in the field of steel, industrial goods
and services and intends to concentrate on these core businesses, also by disinvestment in
non-core business fields. From 1999 to 2004 companies with a turnover of € 3.6 billion have
been sold. At the same time, companies with a turnover of € 5.5 billion have been acquired.
Similarly many other firms have dealt with the crisis by diversification of their fields of
business. Mannesmann for example discovered telecommunications as a new field of activity.
The diversification of business fields within the steel industry has proved to be a helpful
strategy for companies to deal with the crisis. However, the benefit for the Ruhr area was only
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limited, since many of the new fields of activity were located abroad. This reflects in the high
portfolio investments of NRW’s metal industry that reached about € 1.2 billion in 1998
(67.7 % of German portfolio investments).
In 2000, around one quarter of all companies and employees within the manufacturing sector
of the Ruhr area dealt with the manufacturing of mostly high-quality basic metals and
fabricated metal products and generated a turnover of nearly € 20 billion. The sector is
dominated by comparatively large enterprises, as big industrial groups have always played an
important role in the iron and steel industry within the Ruhr area. Although only 3.7 % of
companies within NRW’s metal sector employ more than 1,000 people, they generate 38.6 %
of the total turnover and employ 36.7 % of the people working in this sector.
Both exports as well as imports are of big importance. It is remarkable that in 2004 about
50 % of the German steel production (some 20 million tons of generally high quality steel) is
being exported, mostly to EU member countries. At the same time some 16 million tons of
steel are being imported. More than 50 % of the rolled steel that is processed in Germany is
imported steel. Against the background of its orientation on foreign trade, the European steel
industry expresses its concern that the emission trade will increase its production costs and
thus reduce its international competitiveness.
Today, in times of worldwide competition, technological innovations and investments are
more necessary (and possible) than ever before. In 1999 ThyssenKrupp Steel opened a new
state-of-technology cast rolling plant in Duisburg-Bruckhausen, an investment of more than
€ 300 million, which led to competitive advantages within Europe in the field of flat steel. A
new blast furnace with an investment volume of € 250 million was opened in December 2007.
Eventually the decision to employ latest technology became of enormous importance for the
concentration of the metallurgical industry and the hot-rolled strip production in Duisburg as
the most economical location. The products from those new factories are characterised by
close manufacturing tolerances, homogenous structures and excellent mechanic-technological
qualities; at the same time production processes are much shorter than in older facilities. Steel
companies also invest in research within the Ruhr area. For example, in June 2008 the
Interdisciplinary Centre for Advanced Materials Simulation (ICAMS) was opened at the Ruhr
University Bochum. It is financed by several companies of the steel industry and the federal
state of North Rhine-Westphalia.
Modernisation is a permanent challenge for the steel industry. In spring 2008 only,
ThyssenKrupp invested € 150 million in the modernisation of the blast furnace Schwelgern I
in Duisburg. The total investments of German steel industry totalled to € 1.3 billion in 2007.
This contributes to the fact that productivity increased from 220 tons to 526 tons of steel per
employee in 2007. However, it must not been forgotten that most investments of these global
players are made outside the Ruhr area.
Aside from a concentration on high-quality products the structural changes led to a spatial
concentration. In 2001 ThyssenKrupp shut down its last blast furnace outside Duisburg.
Today with seven blast furnaces the entire hot metal production of the Ruhr area is located in
that city. ThyssenKrupp steelworks is the most important employer in Duisburg. With a total
of 20.500 jobs Duisburg is the largest steel location in Europe that also harbours the Krupp
Mannesmann GmbH steelworks in Duisburg-Huckingen, Grillo-Werke AG, MITTAL Steel
and Ruhrort GmbH.
Due to its high quality German steel has an international reputation. Though, Germany is not
able to compete in terms of mass production. Consequently, the strategy is to concentrate on
innovative strength and technological high class. By doing so the prices of the product are not
the dominant competitive factor, but its quality. The Ruhr area’s privately organized steel
industry is in a strong competition with the steel works in other German states such as
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Saarland (Saarstahl), Bavaria (Maxhütte), Bremen (Klöckner-Werke), Hamburg (Hamburger
Stahlwerke) and Brandenburg (Eisenhüttenstadt).
It must be considered that in 2004 the steel sector accounted for 0.6 % of the German GNP
and employed 0.5 % of the entire German labour force only. However, within the Ruhr area
the steel sector has a much more important role: One third of all employees within the
manufacturing sector in the Ruhr area are engaged in metal production and processing (2002).
In 2004, there were about 312,000 employees subject to social insurance contributions within
the metal production and processing in Germany, of which 42.8 % (134,000) worked in North
Rhine-Westphalia and generated a turnover of € 31.4 billion (Germany € 69.1 billion). In
terms of turnover, metal production and processing is the fourth largest industry branch in
NRW. With an export quota of 35 % in 1999 the branch is very export-oriented. 77 % of
metal exports go to Europe, of which 60.1 % are exported to the EU. 88 % of metal products
are imported from countries within Europe. In 2006 the import quota for Germany was
64.5 %.
With the concentration on certain business areas, accompanying rationalisation programmes,
the shift of the entire hot metal production to Duisburg and mergers in the steel sector
considerable synergy effects and cost advantages were achieved. But the economic recession,
particularly the one in the USA, reduced the expected success. All steel companies throughout
the world had to face this problem. While the gross value added generated within the metal
sector constantly decreased between 1991 and 2000 with a new decline in 2003, there are
positive growth rates since then and this positive trend is forecasted to continue due to a large
global demand for metal and metal products. During the last few years, the growing Chinese
economy in particular led to a rapidly increasing demand for steel products on the world
market. In 2007, German steel producers achieved their best result after German reunification
with a production of 48.55 million tons. Capacity utilisation was nearly 100 %, a reason for
increasing imports. This boom also stimulated the iron and steel industry in the Ruhr area and
accounts for the current full utilization of production capacity.
Nonetheless the number of employed people in the industry still continues to sink, mostly
because of the implementation of modern technology. In NRW, the number of employed
people within metal production and processing decreased by 0.4 % between 2004 and 2005,
while at the same time the turnover increased by 13.8 %. In 2005 this meant a share of 43.5 %
in employees and of 51.8 % in turnover compared to the respective figures for Germany.
Regional production figures have been rising lately, yet a slight decline is expected for the
next years, whereas production will remain on a high level. The future path of the regional
steel industry depends very much on the global economic development. A further more or less
increasing demand for steel is predicted, but also an extension of production capacities that
could lead to growing competition and decreasing prices in the long run. Thereby the pressure
on the regional industry will increase again, in particular when decreasing freight charges will
cheapen imports.
Impact on the regional welfare
Since the Ruhr area was solely dependent on just two branches, coal and steel, the region
suffered badly when the breakdown of these industries came. As the complete framework of
heavy industry was transformed, and the coal and steel industry in the Ruhr area was thrown
into a structural crisis, many people began to leave the region. The driver for that migration
mainly was the little alternatives for industrial workers to find a new job. In 1966/67 only,
135,000 people left the Ruhr area, during the 1970s further 320,000 people. Between 1990
and 2002 the population decreased by 1.2 %. In the independent cities the losses were the
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highest: Essen lost 62,000 people between 1980 and 2002, Duisburg 50,000 and
Gelsenkirchen 30,000.
Between 1973 and 1975 the number of unemployed tripled. In the beginning the steel crisis
itself did not lead to massive effects on the labour market due to the introduction of short time
labour. But after three years it came to mass layoffs, 10,000 jobs got lost within the regional
steel industry until 1979. Between 1975 and 1990 this figure totalled to about 100,000. The
closure of several steel works was fiercely criticised, especially in Rheinhausen and
Hattingen, where every fourth job got lost.
The crisis in the job market was first felt in the steel locations Duisburg and Dortmund, where
the unemployment rate at certain times was far above 20 %. This unemployment was not
cyclical but structural. From 1980 to 1992, Duisburg lost 32,000 or 42.5 % of its jobs in the
coal and steel industry, the number of unemployed doubled during this period.
Unemployment increased by nearly 10 % within ten years and reached record levels in the
Ruhr area in 1987 and 1988. In both years the unemployment rate was 15.1 % compared to a
national average of 8.4 %, respectively 8.1 % (Æ fig. 6).
There was a small recovery on the labour market during the 1990s as an effect of German
reunification. In the following years it appeared that rising figures of persons employed do not
imply decreasing unemployment. This was a result of an increasing number of people
searching for jobs due to immigration, inter alia from Eastern Europe. From the mid 1990s on,
capacity utilization and prices began to develop positively, but the situation on the job market
could not be improved. The big merger of Thyssen and Krupp was accompanied by the loss of
even more jobs, especially in Dortmund, when the smelting of steel was completely
transferred to Duisburg in 2001. But in Dortmund there was a much bigger success in creating
new jobs compared to the example of Duisburg-Rheinhausen, where steel making activities
were discontinued after the foundation of HKM and the relocation to Duisburg-Huckingen.
Since then the difficult situation on the job market has only eased a little. The region still
continues to lag behind the general job market development in North Rhine-Westphalia. In
2007, 13 % of people in the Ruhr area were out of work compared with 10 % in NRW and
9.5 % in Germany. At the top of the unemployment statistics in 2006 were the cities of
Gelsenkirchen (20.6 %), Dortmund (18.3 %) and Herne (17.9 %). The number of long-term
unemployed people is still continuing to rise. In 2003 the percentage was 40 %, compared to
34.7 % in NRW and 36.4 % in Germany. Further problems are the lack of vocational training
positions (whereas now branch within the production sector qualifies so many trainees as
metal production and processing), the large number of elderly unemployed people and the
large unemployment rate of women.
However, especially men were affected by this development, because their share in the total
labour force of the coal and steel industry is traditionally high: In 2004 91.2 % of the labour
force within metal production and processing were men. However, women rather benefitted
from the growth of the tertiary sector. Only 11 % of employed women are working in the
mining or production sector. Since 1980 the number of working men decreased by 150,000
(- 10 %), whereas the number of employed women increased by 200,000 (+ 30 %).
Within the structural changes in the Ruhr area, the employment figures have dramatically
decreased in all major fields of the processing industry: in the coal and steel industry, in the
chemical industry, in mechanical and electrical engineering, structural steel and in light metal
engineering. While the total number of jobs in NRW increased by 9.4 % from 1970 to 2002,
the Ruhr area lost 3.6 %. The number of unemployed people in NRW grew from under
300,000 in 1979 to more than 800,000 in 1991. This development comprises a loss of about
80,000 jobs in the Ruhr area’s steel industry from 1974 to 1992 as a result of the closure of
several steel works. Actually the number of jobs in the steel sector declined from 300,000
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since the mid 1950s to about 53,400 in 2004. Between 1999 and 2004 about 13,200 jobs in
the metal sector of the Ruhr area were lost.
If we assume a loss of about 480,000 jobs in the coal and steel industry, it is estimated, that
the loss of jobs in sub-contracting and processing industries reached the same level. However
there are no reliable estimates on the number of indirect dependent jobs in the metal sector. In
the case of a newly erected blast furnace in Duisburg in December 2007, ThyssenKrupp
numbers the labour market effect with 1,200 direct and 3,600 indirect jobs within the region.
In general the former structural differences in unemployment between the Ruhr area and
NRW respectively Germany assimilate regarding age and qualification of the unemployed
people. But there is still an above average unemployment of people with an apprenticeship.
The common apprenticeship in large concerns is often criticised to hamper the change to SME
and impedes the foundation of new businesses. At least the region registers a decline in the
unemployment of elderly and long-term jobless persons.
Within the process of de-industrialization, the Ruhr area was able to compensate for job losses
in the secondary sector by attracting new jobs in the tertiary sector to a certain degree, but far
from completely. An industrial renewal of a dimension like the establishment of the car
manufacturer Opel in Bochum has remained a rare exception. Many unemployed people
lacked qualifications for more demanding jobs. Due to several agglomeration advantages, the
Hellweg towns of the middle Ruhr area have done much better than the towns of the Emscher
zone in the northern part of the area, which results in a quite divergent development. Since the
late 1960s, the economic decline of many towns has become noticeable. Sinking property
taxes have made many towns dependent on high state grants. Thus they became incapable of
acting as far as structural changes were concerned.
Many of the industrial job losses due to structural change were handled, supported by public
subsidies, in a socially acceptable way, e. g. through programmes for early retirement. This
ensured that there emerged no significant old-age poverty in the Ruhr area, unlike in the case
of other old-industrialised regions. Also the purchasing power did not drop. But the situation
today is different. Unemployment often hits immigrants with bad language skills and poor
education who have nearly no chances on the labour market. With € 213 per citizen, welfare
aid that has to be paid within the Ruhr area is notably higher than in the whole state (€ 152).
Especially those cities with a high rate of unemployment are negatively affected. In 2004,
€ 1.18 billion were paid as welfare aid in this region, which meant one third of the total sum
paid within NRW. However, the gap between wealthy and poor households, boroughs, cities
and districts seems still to broaden.
The economic structural transformation has brought about a change in employment structures
with regard to qualifications. In general the proportion of the working population with higher
qualifications was rising whereas workers with little or no qualifications were suffering more
and more from unemployment. But now a quite contrary trend can be observed: The number
of employees with a university degree is declining (- 7 % between 1997 and 2002) in the Ruhr
area, whereas it remains nearly unchanged in NRW. Nevertheless, the improvement of the
educational system remains a challenge for the Ruhr area, where some parts of the population
have notably worse educational opportunities. Many companies willing to hire are not able to
find qualified employees on the regional labour market.
By now the Ruhr area has broken away from its long-term dependence on steel, coal and
manufacturing industries (Æ fig. 4 - 5), but it has still not abandoned them completely. In
2002 the percentage of those working in the tertiary sector is above the national average. But
outdated clichés about the Ruhr area have shown to have a very negative impact concerning
the region’s economic attractiveness. It is often mentioned that this has hindered the
development considerably. Structural change within the Ruhr area has several facets: On the
one hand there is a change of the sectoral structure of employment as described above. On the
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other hand the level of interdependence of several cities within the Ruhr area with
surrounding regions has grown, which is shown e. g. by an analysis of labour market related
streams of commuters.
The greatest social problem and most important social challenge in the Ruhr area remains its
high level of unemployment.
Evaluation of policies
Despite its looming crisis, it took quite a long time before the Ruhr area came into the focus
of structural policies. The early initiatives of the state rather aimed at the promotion of the
rural periphery. Contrariwise the state government even impeded the establishment of new
industries within the region to counter further agglomeration. Not until the end of the 1950s
NRW’s structural policy started to consider the entire state area. During the 1960s the
political reaction was not capable of solving the problem, but rather delayed the necessary
structural change.
Later on the development of the Ruhr area was heavily influenced by activities at different
political levels of authority ranging from the EU via federal and state government policies to
the eleven municipal authorities and the four district authorities, which are simultaneously the
backbone of the one united political body in the region, today’s Ruhr Regional Association
(RVR). Intermediate bodies working alongside the RVR include three regional authorities and
the Regional Authority Association of the Rhineland (LVR) and Westphalia (LWL).
Within the Ruhr Area the federal republic and the state NRW repeatedly tried to adjust the
outdated structures by speeding up the process of structural changes. The first actions of the
federal government to support the national mining industry were the introduction of the
“Kohlepfennig” (a surcharge imposed from 1974 till 1995 on electricity consumers in
Germany to subsidize domestic coal production), taxes on fuel oil and adoption aids for
mining entrepreneurs. But those measures did not lead to the desired results. The
subsidization of hard coal and other traditional economic fields clearly shows the lack of
competitiveness. The maintenance of outdated, traditional economic structures can also be
rated as a backward oriented safety-conscious strategy, which, with the help of national
protection, reinforces an outdated status quo. However, there have been good reasons to
maintain up the subsidies for a limited period in order to mitigate the structural changes in a
manner reconcilable with a welfare state. This aid softened the impact of job losses, but also
held back the process of restructuring and creating a new economic basis. But the political
potential of influencing market forces is rather limited.
The state government tried to manage the process by a well-directed structural policy. In 1968
the Entwicklungsprogramm Ruhr (= Programme for the development of the Ruhr area) should
help to defuse and change the critical situation in the Ruhr area by targeting the financial
means of the federal and state government towards modernisation and thereby to avoid the
economic strength of the Ruhr area from falling behind in order to prevent negative
repercussions impacting on neighbouring regions. € 12.8 billion were invested in order to
improve the infrastructure through the extension of the road network, the establishment of a
new metropolitan railway network, housing programmes and the expansion of the education
system. Today this approach can be seen as exemplary for the whole republic; it influenced
many following initiatives.
The area also profited from other federal programmes for the improvement of regional
economic structures, which can be seen as quite successful and which led to the improvement
of economic and commercial structures and of the infrastructure in general. In 1970 the
Entwicklungsprogramm Ruhr was integrated into the Nordrhein-Westfalen-Programm 75 (=
NRW programme 75). The NRW programme supported the extension of important traffic
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routes and the promotion of urban renewal in the Rhine-Ruhr conurbation, but even more
important were the improvements in the fields of education and research. Today the Ruhr area
has five universities and eight technical colleges – more than any other European region.
However it turned out that this still did not cause a basic change of the economic structure of
the Ruhr area.
Local municipalities resorted to common strategies of business development, that is to say
policies for the establishment of new companies, for example through the provision of
reconditioned industrial sites. Long-term strategies however were not developed at first and
large industrial settlements that create many jobs were an exception. Many towns focused on
the building and the extension of shopping centres in order to create new jobs, but thereby
often affected the city centres in a negative way. The municipal reorganisation of NRW, of
which the second phase in 1975 affected the Ruhr area in particular, can also be seen as an
attempt of giving the region further development impulses. But this is countered by stating
that many years of argument about administrative changes concerning dependences,
assignments and incorporations somehow paralysed the forces that were urgently needed for
structural reorganisations. The programme led to major changes in the administrative units
within the Ruhr area. The Siedlungsverband Ruhrkohlenbezirk SVR (= Ruhr Coal Area
Settlement Association) that had been founded in 1920 lost its planning competences to the
newly introduced regional planning authorities with the regional governments in Arnsberg,
Düsseldorf and Münster in 1975 and became the Kommunalverband Ruhrgebiet KVR (=
Association of Local Authorities in the Ruhr area) in 1979 (today RVR). It was often
criticized that thereby the solution of the problems that resulted from the socio-economical
structural changes has become more difficult. Duties of the RVR comprise to draw up and
update master plans, to promote the regional economy, to market the region and to analyse
and evaluate data for structural development. Thus it has the competence and the duty to work
out steering concepts for different regional topics.
All these long-term programmes have led to an excellent infrastructure, even when compared
to other European regions, but they all failed to create new jobs in the secondary sector.
Moreover, technological innovations in the industrial and service sectors led to rationalisation,
so subsequently more jobs were destroyed than created. As a result, unemployment remained
on a high level.
After the problems of the mining industry, the iron and steel industry also had to face a major
crisis in the 1970s, which again led to an enormous increase in unemployment. In the
framework of the Joint Agreement for the Improvement of Regional Economic Structures
(1969) or with the steel research programme (1978) the state as the federal government have
launched programmes for the promotion of the steel industry. Today there are no direct aids to
the metal sector in the Ruhr area. In 2002 the EU has adopted protective duties to limit the
import of 15 steel products. This measure was limited and a reaction on similar action of the
USA.
Especially from 1975 to 1977 the northern Ruhr area together with the Westmünsterland was
the main target area for capital investment subsidies and means of the joint agreement within
North Rhine-Westphalia. Although there was some success in creating new jobs, it must be
criticised, that those jobs were created mainly in economical and structural weak branches
with low qualification standards and wages. In 1982 another aid programme for the steel
locations was introduced: Until 1985 the federal government alone paid capital investment
subsidies with a total of € 1.5 billion, however with quite unsatisfactory results. The
programme was extended several times until 1990.
From the 1980s, in the face of little chances for success concerning the establishment of new
enterprises, the strategies of local business development shifted to the support for existing
businesses and thereby to the promotion of regional potentials for development. The ‘Aktions-
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programm Ruhr 1980-1984’ (= Ruhr Programme of Action 1980-1984) concentrated first of
all on the processing of contaminated industrial and colliery land, since the limited
availability of land for trade, commerce and industry still was one of the major problems in
the Ruhr area. Another main emphasis was put on the decrease of unemployment, which was
to be accomplished by qualification programmes. Furthermore it dealt with the improvement
of the soft location factors by the enhancement of cultural institutions. The
‘Landesentwicklungsgesellschaft’ LEG (= State Development Agency) and the
‘Grundstücksfonds Ruhr’, now ‘Grundstücksfonds NRW’ (= estate funds) were established as
an intermediate level between the state government on the one hand and municipalities on the
other. But also those activities and a so called ‘Technology programme for the economy’
since 1978 to promote a neo-industrialisation instead of a re-industrialisation did not lead to
the necessary modernisation of the economy. Therefore the state government introduced
another three more projects. In 1984 the ‘Landesinitiative Zukunftstechnologien’ (= State
Initiative for Future Technologies), in 1987 the ‘Zukunftsinitiative Montanregionen’ (ZIM) (=
Future Initiative for Coal and Steel Regions) and in 1989 ‘Zukunftsinitiative NordrheinWestfalen’ (ZIN) (= Future Initiative for North-Rhine Westphalia). The both last-mentioned
initiatives aimed especially on the mitigation of the social effects of structural change and can
be seen as the beginning of a regionalized structural policy. For this purpose also the special
programme for steel locations within the Joint Agreement for the Improvement of Regional
Economic Structures was extended. Subsequently, tight cash resources were used more
effectively by concentrating on the support of regional or local projects with money from the
state, the republic and the EU.
At the end of the 1980s the ‘Internationale Bauausstellung (IBA) Emscher Park’ (=
International Building Exhibition Emscher Park) had very similar intentions. Although this
project was officially finished in 1999, its important and future orientated projects had an
enormous influence for the northern part of the Ruhr area for quite a while. However, also the
IBA did not succeed in solving the major problem of the region, to bring down the
unemployment quota. It was a useful programme for the acquisition of desperately needed
promotional funds, but it was neither a programme for new, creative thinking nor a motivation
to overcome out-dated procedures. As a result of German reunification in 1990 the federal
structural policy was focused rather on the new states; the problems of the Ruhr area appeared
to be comparatively small.
A fact that was repeatedly complained about by economic experts was the web of patronage
and nepotism in the Ruhr area that has without doubt contributed to the loss of inventiveness
and creativity in many town halls. But in the past few years, important changes within this
institutional infrastructure emerged.
Since the 1980s some EU government actions concerning regional programmes have been
successful to a certain extent. The EU supported regions suffering from the problems of
structural changes due to the decrease of the mining and steel industry with money from the
European funds for regional development (ERDF) and from the European social funds (ESF).
In 1984 a NRW-EC-programme for steel locations (RESIDER) was introduced. Between
1988 and 1992 about € 50 million were paid by the EC, mostly for infrastructure projects and
the price reduction of loans for SME. The EC also started another initiative called RECHAR
which was designed to support the restructuring of coal mining regions. ESF funds were used
for financing qualification measures. With the Maastricht Treaty, European structural policy
became even more important. Vast federal funds were granted in order to mitigate the social
consequences of the continuing job reductions as a result of huge overcapacities within the
European steel industry in the 1980s. But it was often criticised within the regional steel
industry that the policy in the German states, in Berlin and in Brussels was not capable of
creating fair conditions for competition. Other European countries subsidized their respective
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steel industries, which in fact was a violation against the ECSC (European coal and steel
community) treaty. From 1993 on, the programme PROFIS (= Programme for industrial
regions in structural change) has promoted cooperation between companies.
The Ruhr area started very late to provide extensive further education and retraining
programmes for all those who had lost their jobs in the coal and steel industry. But in the
meantime the establishment of many universities has helped to decrease the deficit of highly
qualified workers. The large number of start-up and technology centres indicates that
cooperation among universities and economy is good, as far as the transfer of technology and
sufficient venture capital is concerned. An efficient cooperation between universities, local
administrations, the Chambers of Industry and Commerce, unions and banks has proved to be
of great importance as far as the development of the quaternary sector – research and
development – is concerned. Of course this sector has not been able to provide the same
amount of jobs that was lost in the coal and steel industry, but this modernisation process
provides good conditions for a new economic future of the region. The technology and startup centres, financially supported by the EU, the federal republic, the state and local
authorities, are examples of a development policy, normally on a local level, which no longer
concentrates on the traditional coal and steel industries. However, there are still deficits
concerning the innovative strength of the Ruhr Area, since there is still a gap between science
and economy. Investments in R+D within the Ruhr area are still far behind the respective
spending in southern Germany. In this field, also the number of employed people has been
declining for a long time, the dependence on more innovative regions therefore increases.
Entrepreneurs, businessmen and investors are the focal point of attention for countless
initiatives and organisations in the Ruhr area. NRW.INVEST and the six chambers of
commerce and industry represent the interests of trade, commerce and craft businesses, they
offer consultancy and other services and promote the region. But in a résumé of the previous
achievements concerning the region’s structural change, BRONNY et al. (2004) stated, that it
has not been enough to simply provide new areas for commercial and industrial use or to
build technology centres without caring about the creation of new networks of firms, lines of
business and products. After the retreat of the coal and steel industry, most of the new
innovation industries in the Ruhr area would still lack links and objectives. The main obstacle
would be the lack of cooperation and communication among the structural politics of the state
on the one hand, and municipal stimulation of the economy on the other hand.
Despite the success of economic structural transformation the primary challenge is still to
reduce the high level of unemployment. Recently there have been various development
programmes for the improvement of the regional economic structure, e. g. NRW-EU
programmes or other joint-venture programmes by the federal republic and NRW. From 1989
to 1999 the NRW-EU-Objective 2 programme offered € 1.5 billion for various promotion
programmes. This programme has been extended from 2000 to 2006. Most of the big firms
knew how to claim these subsidies, but very often smaller companies got no support at all.
Municipal promotional programmes very rarely offered bureaucratic help in order to find
public financial support. According to the Lisbon strategy the focus of the new funding period
2007-2013 is put on innovation, growth and competitiveness, taking into account social and
ecological responsibility. Another important field of action is the promotion of SME and
knowledge based economy. Although the funds can be used in the whole state, the Ruhr area
will remain a focus area for structural development aid, e. g. within the ‘Initiative Zukunft
Ruhr’. At the same time, the German coal mining industry receives further financial aid to a
total of € 16 billion between 2006 and 2012. In 2002 production reached a new low with a
total of 18.9 million t of mined coal.
By now the NRW government has decided to promote preferentially those sectors which are
strong in technological innovation. In 2000, the RVR designed a new ‘Aktionsprogramm
150
Ruhr 2000+’, which summarizes relevant fields of action of structural policy with regard to a
future ‘fields of competence’-economy in the Ruhr area; including strategies for location
analysis, development and marketing. The concerted promotion of certain fields of
competence means a ‘strengthening of strengths’ and represents an attempt to compensate for
the negative effects of structural change. While in classical structural policy particularly
export oriented branches were supported, the current approaches are much more
differentiated: Now it appears to be crucial to strengthen present competencies, in order to
reach market leadership in the long run, instead of conserving outdated structures. This cluster
strategy was decided in 2007 and includes the sectors health, nutrition, logistics, advanced
materials, nano-, micro- and bio-technologies, automotive, machinery and plant engineering,
synthetics, chemicals, environmental technologies, energy, IT, media and cultural economy.
Thus, metal production and processing is not included, rather its follow-up industries. The
selection of those ‘sunrise industries’ is based in criteria like the impact on the employment
market and the economic structure, knowledge and technology orientation or orientation on
SME. Within this strategy the endogenous regional development with the consideration of
regional cycles is of great importance. This strategy is to be completed by the promotion of
local economy, this means the development and the stabilization of small-scale socioeconomic structures.
Thus, NRW’s economic and labour market policy will be oriented on the achievement of
international excellence within selected fields of competence, on the further promotion of
specialist and social knowledge and competence of the labour force as a crucial factor for
innovation and growth and on the promotion of SME with its innovative dynamics,
international and service orientation.
However, it seems that an overall concept for the regional economy, on which there might be
a consensus, is still missing. Previous approaches have rather been collections of different
fields of action without combining them to one integrated strategy. Such a strategy must give
the economy an active part, must promote business’ engagement for the region, strengthen
regional labour market relations, create a sustainable economic structure and coordinate the
economic policy with a regional land management.
Although the previous programmes provided substantial support, they did not yet lead to
specific focal points, e. g. neither the creation of a network of new companies nor certain lines
of business nor specific products. Still no real economic consequences can be recognized as
far as the economic structure and, together with it, the job market are concerned. The
realisation of the different promotional programmes is left to districts and towns, since there is
still no regional development strategy for the Ruhr area. The result is a large number of
smaller projects, although the total amount of all the financial development funds is
considerable. So far, insufficient efforts have been made concerning the integration of the
entire Ruhr area so that it can be perceived as a strong region within Germany or Europe. One
reason can be found in the parish-pump politics of 53 independent local authorities. Although
there are many appendages, cooperation between different institutions still have to be
improved and extended. The necessary process of regionalisation shall now be supported by
an administrative reform: In 2009 regional planning for the Ruhr area will be concentrated at
one responsible authority in order to allow an integrated overall planning.
It must be stated, that despite the millions which have been spent on trying to boost the
economy the Ruhr area still lags behind national and regional trends. There is not enough
investment, not enough medium-sized businesses and not enough readiness to go selfemployed. The bodies responsible for promoting the economy in the Ruhr area recommend
the allocation of future funds to network technology, science and research, to support newlyformed businesses, to give more resources to strengthening urban areas with high levels of
unemployment, and to develop the region to the status of a “knowledge region”.
151
The cities within the Ruhr area have been more or less successful in dealing with structural
change. For nearly 20 years, Dortmund has successfully developed alternative industries.
Today it is a known location for high-tech industries, while Dortmund’s traditional industries
have lost more and more of their former importance. About 80,000 jobs were lost in the city’s
traditional industries coal, steel and beer. But the city council, the banks, the Chamber of
Industry and Commerce and especially the university have cooperated in an exemplary way.
This has boosted the growth of future oriented technologies, like e-logistics, micro system
technology, e-commerce, telecommunication and multi-media. Technology centres and
technology parks can be regarded as the very inspiration of the rejuvenation procedure within
the area. Essen, in times gone-by Europe’s biggest mining town and the cradle of the Krupp
group, is today the location of many international companies and an outstanding centre of the
tertiary sector, while Duisburg is developing its position as one of Europe’s outstanding
centres of logistics and a top-location for innovative materials, including high-tech steel
products.
The extensive attempts to get unemployed coal and steel workers back into the job market
have been relatively successful. Many employment programmes have received financial help
from the state. The NRW programme has concentrated on two areas: giving professional
qualifications and jobs to those hit by structural transformation in general, and targeting
groups which have suffered particularly badly by helping them to get fresh qualifications.
Policies encouraging further and advanced training are becoming increasingly important.
There have also been private initiatives, some of which have been undertaken by the coal and
steel industries. Some instruments and initiatives to promote self-employed activities were
created, that e. g. offer a comprehensive service for would-be entrepreneurs.
A very important task is the improvement of the regional image. In this context also the
successful candidature of the whole Ruhr area as the Cultural Capital of Europe 2010 can be
seen as an important step in promoting the whole region under the motto ‘Change through
culture – culture through change’ and to present the development from a region dominated by
heavy industries to a multifaceted urban landscape with a rich cultural life.
In summary, the policies for the revitalisation of the Ruhr area used several different
strategies: Of great importance was for example the improvement of infrastructure, namely in
such areas as transport, education, communication, culture or leisure activities. The current
outstanding transport infrastructure has played an especially large role in attracting
technology firms and businesses from the service sector. Yet a solution for increasing
congestion problems must be found. Further measures have been amongst others the
improvement of the environmental quality, especially in housing areas, the promotion of hightech industries and local economy, qualification measures for the labour force or the provision
of sufficient trade and industry areas. In 2007 there were about 8,500 hectares empty trade
and industry areas, of which 5,000 hectares were immediately available for trade and industry
businesses. Around 2,500 hectares of old industrial sites were revitalised in the 1980s and
1990s, and a further approximately 1,000 hectares were added within the framework of the
“Objective-2-Promotion” instigated by the EU up until 2006.
152
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153
Appendices
Fig. 1:
North Rhine-Westphalia and the Ruhr area within Germany and location of the metal industry within the Ruhr area
(BRONNY et al. 2004)
%
160
Rest of NRW
140
Service sector
Ruhr Area
120
100
Rest of NRW
80
Manufacturing sector
60
Ruhr A rea
40
80
81 82 83 84
85 86 87
88 89 90
91 92
93 94
95 96 97
98 99 2000 01
02 03 04
Year
Fig. 2:
Employment trend of economic sectors (LESSING 2004)
154
70
60
50
40
30
20
10
0
50 61 64 65 66 67 68 69 70 71 72 73 74 76 77 78 79 80 81 82 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00
Ruhr area industry
NRW industry
Fig. 3:
Tab. 1:
Year
50
61
64
65
66
67
68
69
70
71
72
73
74
76
77
78
79
80
81
82
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
2000
Year
Ruhr area services
NRW services
Ruhr area agriculture
NRW agriculture
Employment trend of economic sectors (GOCH 2004)
Employment trend of economic sectors 1950 - 2000
Manufacturing industry
Service sector
Ruhr area
NRW
Ruhr area
NRW
63,4
55,1
32,1
61,3
56,4
36,3
59,8
55,8
38,4
58,5
55,3
39
59,1
55,2
38,6
57,8
53,8
39,7
57,9
54,1
40,4
57,8
55,1
40,3
58,4
55,7
40
57,6
55,1
41
56,4
53,5
41,8
56
53,1
42,4
55,9
53,3
43
53,4
50,2
45,4
53,3
50,9
45,4
51,5
49,6
47,4
51,6
48,2
47,1
51,7
48,4
47
51,2
48,1
47,4
49,8
46,4
48,8
47,7
44,5
50,9
46,6
43,6
52,2
46,9
43,9
52
46,8
43,9
51,9
45,7
43,4
53,2
44,4
42,5
54,4
44
42,5
54,7
44
42,3
54,6
43,2
42,02
55,4
40,9
39,7
57,8
37,4
36,2
61,1
36,3
35,5
62,3
35,7
35,3
62,9
34,4
34,4
64,3
33,6
33,8
65
33,3
33,5
65,4
33,2
37,2
38,6
39,1
39,6
41
41,1
40,2
40,1
41,2
43,1
43,6
43,05
47
46,3
47,7
49,3
49,2
49,4
51,3
53
54
54
53,09
54,7
55,3
55,5
55,8
56,9
58,4
61,8
62,5
62,7
63,8
64,3
64,9
Agriculture and forestry
Ruhr area
NRW
4,5
2,4
2,1
2,5
2,3
2,4
1,6
1,9
1,5
1,4
1,8
1,6
1,2
1,2
1,3
1,1
1,3
1,4
1,4
1,3
1,3
1,1
1,1
1,2
1,1
1,2
1,3
1,4
1,4
1,4
1,5
1,4
1,4
1,3
1,3
1,2
11,7
6,4
5,6
5,6
5,2
5,1
4,8
4,7
4,3
3,8
3,4
3,4
3,2
2,8
2,8
2,7
2,5
2,5
2,4
2,3
2,5
2,3
2,1
2,1
1,8
2,2
1,9
1,9
1,8
1,9
2
2
1,9
1,8
1,8
1,7
155
4.500.000
4.000.000
3.500.000
NRW
3.000.000
2.500.000
2.000.000
1.500.000
Ruhr area
1.000.000
500.000
61
Fig. 4:
70
87
91
92
93
94
95
96
97
98
99 2000 01
02
03
04
05
Year
Employed people in the manufacturing sector (RVR 2008)
Tab. 2: Employed people in manufacturing industry 1961 - 2005
year
Ruhr area
NRW
Germany
61
1.425.569
4.075.998
70
1.215.785
3.698.416
87
828.354
2.794.349
91
852.000
3.042.900
14.136.000
92
830.500
2.994.900
13.387.000
93
782.900
2.835.800
12.770.000
94
728.800
2.694.200
12.414.000
95
698.300
2.623.400
12.241.000
96
670.800
2.554.900
11.886.000
97
648.900
2.495.600
11.605.000
98
634.100
2.481.600
11.514.000
99
617.400
2.439.000
11.350.000
2000
608.400
2.428.900
11.303.000
01
584.800
2.387.000
11.142.000
02
431.000
1.864.500
8.355.000
03
416.000
1.799.400
8.139.000
04
407.600
1.755.600
8.019.000
05
398.200
1.713.600
7.883.000
156
3.500.000
3.000.000
NRW
2.500.000
2.000.000
1.500.000
Ruhr area
1.000.000
500.000
76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06
Year
Fig. 5:
Employees subject to social insurance contributions in the manufacturing sector (RVR 2008)
Tab. 3: Employees subject to social insurance contributions in the manufacturing sector 1976 - 2006
year
Ruhr area
NRW
Germany
76
1.046.836
3.109.559
10.571.228
77
1.010.486
3.052.671
10.526.163
78
984.619
3.004.114
10.510.709
79
980.656
3.023.200
10.668.500
80
977.987
3.028.364
10.809.800
81
966.077
2.982.295
10.622.600
82
908.681
2.856.836
10.247.700
83
881.458
2.769.310
9.960.800
84
853.108
2.727.602
9.745.900
85
845.108
2.720.666
9.895.900
86
847.945
2.750.681
10.067.600
87
833.693
2.743.629
10.081.900
88
816.594
2.729.620
10.061.400
89
814.296
2.764.078
10.187.300
90
821.029
2.830.909
10.463.700
91
821.847
2.874.016
10.700.000
92
806.142
2.840.414
10.626.700
93
760.949
2.692.894
10.112.400
94
709.218
2.559.583
11.642.700
95
681.291
2.501.420
11.479.600
96
651.063
2.416.110
11.075.300
97
623.715
2.335.972
10.730.100
98
602.294
2.302.136
10.568.300
99
562.252
2.186.963
10.036.328
2000
547.497
2.163.378
9.929.698
01
525.939
2.117.089
9.737.465
02
500.372
2.037.001
9.420.825
03
474.302
1.939.720
9.054.350
04
456.002
1.862.920
8.787.639
05
441.971
1.804.762
8.553.835
06
430.514
1.770.181
8.480.776
157
%
18,0
16,0
14,0
12,0
Ruhr area
10,0
NRW
8,0
Germany
6,0
4,0
2,0
0,0
67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07
Fig. 6:
Unemployment rate (RVR 2008)
Tab. 4:
year
Unemployment rate 1960 - 2007
Ruhr area
NRW
Germany
60
0,5
0,6
61
0,4
0,5
62
0,4
0,4
63
0,5
0,5
64
0,5
0,4
65
0,4
0,4
66
0,7
0,5
67
2,6
1,9
1,6
68
2,0
1,2
0,8
69
0,9
0,6
0,5
70
0,6
0,5
0,5
71
0,6
0,7
0,7
72
1,6
1,1
0,9
73
1,6
1,2
1,0
74
3,3
2,9
2,4
75
4,9
4,6
4,4
76
4,9
4,4
3,9
77
5,5
4,6
4,0
78
5,8
4,6
3,8
79
5,0
4,0
3,2
80
5,3
4,4
3,5
81
7,4
6,5
5,4
82
10,3
8,8
7,5
83
13,2
10,4
8,6
84
14,0
10,5
8,6
85
14,2
10,7
8,7
86
14,2
10,5
8,2
87
15,1
10,8
8,4
88
15,1
10,6
8,1
89
11,9
9,4
7,3
90
10,8
8,4
6,6
91
9,9
7,6
6,0
92
10,1
8,0
6,5
Year
158
93
94
95
96
97
98
99
00
01
02
03
04
05
06
07
12,0
12,9
13,0
13,8
14,6
13,8
13,5
12,2
12,0
12,2
13,0
13,6
15,9
15,1
13,0
9,8
10,4
10,5
11,4
11,9
11,1
10,8
9,5
9,4
10,0
10,7
11,0
13,0
12,1
10,0
8,3
8,8
10,2
11,2
12,5
11,4
11,2
10,0
10,0
10,5
11,2
11,4
12,5
11,4
9,5
300.000
250.000
200.000
150.000
100.000
50.000
61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90
Fig. 7:
Employees in the iron and steel industry in NRW (GOCH 2004)
159
40.000
35.000
1.000 tons
30.000
25.000
20.000
15.000
10.000
5.000
61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90
Fig. 8:
Crude steel production in NRW (GOCH 2004)
35.000
Mio. DM
30.000
25.000
20.000
15.000
10.000
5.000
61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90
Fig. 9:
Turnover in Mio. DM of the iron and steel industry in NRW (GOCH 2004)
160
Mio. DM
45,0%
40,0%
35,0%
30,0%
25,0%
20,0%
15,0%
10,0%
5,0%
0,0%
61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90
Fig. 10: Export quota of the iron and steel industry in NRW (GOCH 2004)
Tab. 5: Iron and steel industry in NRW 1961 - 1990
year Employees
Crude steel in 1.000 tons
Turnover in Mio. DM Export Quota
61
253.635
23.895
14.373
17,1%
62
252.604
23.409
13.574
17,8%
63
246.705
22.555
12.630
18,7%
64
245.646
26.901
14.767
17,0%
65
250.061
26.295
14.935
20,7%
66
239.585
24.798
14.428
21,7%
67
225.701
26.112
14.319
28,1%
68
222.395
29.139
15.191
22,3%
69
226.598
31.236
18.792
21,0%
70
230.466
30.508
21.481
22,3%
71
230.472
27.498
19.867
25,5%
72
218.764
29.145
20.083
26,9%
73
214.847
32.527
24.328
27,5%
74
211.451
34.570
31.767
33,2%
75
207.214
26.112
27.889
33,1%
76
201.293
27.244
27.398
27,9%
77
215.458
24.523
27.399
29,4%
78
207.263
25.895
27.227
33,7%
79
205.445
28.793
30.548
33,8%
80
200.639
26.941
31.342
32,8%
81
192.168
25.753
31.912
38,2%
82
182.202
21.755
29.669
41,3%
83
168.622
21.679
26.274
37,9%
84
157.190
24.146
30.399
40,3%
85
153.837
24.590
33.065
40,3%
86
149.755
22.434
29.048
37,3%
87
140.027
21.545
25.731
37,4%
88
132.851
23.967
30.317
39,3%
89
130.207
23.790
33.295
38,6%
90
127.404
22.232
31.026
34,8%
161
300
250
200
150
100
50
0
1925
1933
1939
1950
1960
1965
1970
Employees in iron and steel production
1975
1980
1985
1990
1994
Production of crude steel
Production of hot metal
Fig. 11: Development of employment in the iron and steel industry, the production of crude steel and of hot metal in the
Ruhr area between 1925 and 1994 (1925 = 100) (BARBIAN et al. 1997)
56.000
54.000
52.000
50.000
48.000
46.000
44.000
42.000
40.000
1991
1994
NRW without Ruhr Area
1997
NRW
2000
Ruhr Area
Fig. 12: GDP per employee (GOCH 1994)
Tab. 6:
GDP per employee
Ruhr Area
NRW
NRW without Ruhr Area
1991
44.798
45.411
45.650
1994
48.430
50.256
50.954
1997
51.404
53.639
54.478
2000
52.223
54.417
55.221
162
Education
female
Health care & welfare
1554
Data handling
-939
Public administration, social insurance
1.167
Housing
-759
Machine building
-1023
Manufacturing of steel and iron products
-1.258
Production and processing of metals
-2.454
-239
5.531
male
805
3.608
3.298
977
-5.715
-7.659
-8.980
Retail
Building Industry
4.968
6.998
Coal mining, gain of turf
10.947
11.798
Services for businesses
-3.911
-11.928
-17.065
-26.905
Fig. 13: Development of the gainers and losers in Ruhr area regarding gender 1999 - 2004 (LESSING 2004)
163
Case study 9: The region of Western Finland. The micro case Vaasa area :
Electric machinery and apparatus
Seija Virkkala, Åge Mariussen, Markus Sjölund and Jussi Jauhiainen, University of Vaasa
The over-all objective of “The impact of globalization” project was to analyze the
impact of globalization on regional economies that have high shares of employment in
sectors which are seen as potentially vulnerable to global competition. In the case of
Western Finland, with the Vaasa (LAU 1) area as a micro case, this sector was electrical
machinery and apparatus. In accordance with the assignment, the case study gives a
brief analysis of the national context and the main characteristics of the region of
Western Finland (section 1), a description of the restructuring process in the Vaasa
area from 1995 to 2005 (section 2) as well as an exploration of policies seen as
particularly relevant to the outcome of the case study (section 3). This was done in
order to identify qualitative factors explaining success or failure (section 4).
This case study of the region of Western Finland was coordinated by professor Seija
Virkkala, University of Vaasa in cooperation with professor Jussi Jauhainen, University
of Oulu based on a contract between the University of Vaasa and Universite libre de
Bruxelles. It is based on data from Statistics Finland and TEKES, as well as local
interviews with informants in Vaasa undertaken by Virkkala and Mariussen during
June 2008.
1. FINLAND, WESTERN FINLAND, AND VAASA
The economy of Finland has been profoundly restructured in the past two decades. This can
especially be seen in the export sector. Earlier the most important export industries were
paper and metal, which utilized nationally available raw materials. Currently the largest
export sector consists of high technology electronic and electro-technical industries.
Important items are mobile phones, mobile technology solutions and now increasingly also
environmental technologies emerging from the strong Finnish electro-technical industries. In
the case of ICT, this transformation has its roots in R&D. In the case of electro-technical
industries, an important explanation to the current strong industrial global performance is
industrial knowledge based on a close cooperation between a mature industry and polytechnic
education institutions. The new markets for the Finnish electro-technical industries is directly
connected to global trends in world energy prices, and policies put in place in many countries
to support more environmentally friendly and at the same time efficient energy systems.
Manufacturing of electrical and optical equipment consists of four sub-sectors which have had
different development paths in 1995-2005. Manufacture of office machinery and computers
(Nace 30) employed in 1995 still about 3000 employees, however since then both
employment and turnover has decreased dramatically so that the sub-sector employed in 2005
only 500 people. The sub-sector Manufacture of electrical machinery and apparatus n.e.c.
(Nace 31) show a slight growth from 14 000 to 15 000 between 1995 and 2005. The number
of employees was highest in 2001. Vaasa region is specialized to this sub-sector so that the
location quotient was 10,7 in 2005. The sector in Vaasa employed 2899 people which was 7,5
% of the total employment. However the biggest employment is still in Helsinki area, when
Vaasa was the second biggest employer and Oulu area the third biggest. This sub-sector is
serving the industrial markets. The sub-sector Manufacture of radio, television and
164
communication equipment and apparatus (Nace 32) is the biggest sub-sector in Finland.
Between 1993-2005 the employment of the sub-sector has grown 212, 5% and the turnover
1500 %. The employment of the sub-sector was biggest in 2001 38 408 employees but, after
that the employment has slowly decreased being about 35 000 in 2005. The biggest employer
is Helsinki area. The location quotient are biggest in small city Salo and Oulu, where it is 5,3.
The sub-sector Manufacture of medical, precision and optical instruments , watches and
clocks (Nace 33) has been in slight growth from about 8000 employes in 1995 to about
10 000 employees in 2005. It is concentrated especially to some paper industry localities
Varkaus and Kajaani as well as in Tampere, Helsinki and Oulu. 1
The biggest export article is telecommunication related equipment like mobile phones etc.
Electrical machines respond more than 20 % of the exports, manufacturing of process control
equipments (nace 33) about 20 %. The export of the sector has grown the year 2000 being the
biggest value of export, when the years 2001-2004s we found a decrease, and 2005-2006
again increase of the value of export. (Figure1)
20
15
10
5
0
97 98 99 00 01 02 03 04 05 06
Figure1. Export of electrical and optical equipment from Finland 1997-2006 (source Tekes
2008) 20 billions euros (= 20 milliards= 20 000 millions)
In 2008, the four NUTS 2 regions in Finland are Northern, Eastern, Western and Southern
Finland. These NUTS 2 regions are territorially large, internally heterogeneous and their
borders have been changed over time. Every NUTS 2 region consists of territories of various
regional authorities. When analyzing their general development, historical and cultural
background and governance, it should be noted that NUTS 2 level is rather artificial as
regards planning and policies. Each NUTS 2 region consists of several cultural regions with
only limited cooperation. However, the law obliges regional authorities to cooperate with
their neighboring areas. Therefore, there are long-term strategic visions that cover each NUTS
2 region. The NUTS 2 region of Western Finland consists of five regional authority areas
(NUTS 3) and of 25 daily working areas (LAU 1). Western Finland is territorially large. It has
four medium-sized urban areas, Tampere, Jyväskylä, Pori and Vaasa, but the remaining area
is mostly sparsely populated in the European Union terms. Major activities in energy
technologies concentrate in the Vaasa LAU 1 area.
1
Wuori, Olli 2007: Suomen toimialarakenne ja sen kehitys vuosina 1993-2005. Vaasan yliopisto. Levoninstituutti. Palvelututkimus No 10/2007, p-56-60.
165
Western Finland covers a territory of 63,500 square kilometers with 1.3 million inhabitants.
The largest urban area Tampere has 327,000 inhabitants and the population growth
concentrates there (+13.0 % in 1995–2006). The next largest sub-areas in the region are
Jyväskylä (166,000 inhabitants), Pori (138,000), Vaasa (90,000) and Seinäjoki (80,000). The
job growth also concentrates in the largest urban areas. Since the early 1990s, 15/25 of LAU 1
areas have lost population and employment. In Western Finland, there are four universities (in
Jyväskylä, in Vaasa and 2 in Tampere), university consortiums in Pori and Seinäjoki, as well
as several polytechnics. The area has rather few specialists, a small local market and extended
distances between regional economic development actors. There are, however, regional and
innovation policy programs to enhance electronics and energy technology in Western Finland.
In territorial terms, Western Finland is mostly agricultural, consisted of fields and forest.
However, there are only few employees in agriculture in the LAU 1 areas of Western Finland:
from 100 to 800 persons per area. This amount has grown in recent years in most areas,
especially in those where agriculture plays a larger role. In industry, many LAU 1 areas are
specialized. In addition to the largest area Tampere with its 33,200 employees in industry, in
Western Finland there are four areas with about 9,000–11,000 employees in industry, among
them Vaasa. Majority of the areas have less than 1,000 employees in industry. Employment in
industry has grown in most Western Finland LAU 1 areas in 1995–2006 except in those areas
with traditional heavy industries and not much employees in electronics, for example, in Pori.
In general, the service sector is the largest provider of employment, mostly in public
administration. For instance, it employs about 8,600 people in the Vaasa LAU 1 area. In
general, unemployment is around the national average in Western Finland, between 5% and
10% in the LAU 1 areas.
In the Vaasa LAU 1 area, unemployment has been reduced almost by half since the mid1990s, having 6,500 unemployed in 1996 and 3,600 in 2006. Vaasa LAU1 (= Vaasa area) is
located on the Western coast of Finland, 450 kilometer north-west of the capital Helsinki.
Vaasa area had 90 372 inhabitants in 31.12.20072.
2. MICRO CASE VAASA AREA
2.1 Introduction
In the Vaasa area, electric equipment must be seen as a component of a larger cluster with
several sectors and supporting institutions. Core components of the cluster are export
industries within electrical motors, electrical distribution equipment, and in other sectors, such
as engines and turbines, and related subcontractors and support industries within engineering,
plastics and metals. The institutional backbone of the Vaasa cluster is an old and deep relation
between core industrial actors within manufacturing of electrical equipment and other core
industries, in particular manufacturing of engines and turbines, and institutions providing
polytechnic education of young people. Inside the core manufacturing companies, internal
labour markets provides continued on-the job training and life-long education and job
contracts. Here, engineers with theoretical knowledge and skilled craftsmen cooperate closely.
In this way, the regional cluster has developed a unique knowledge base which is embodied
(in their staff) and also embedded in the region, through relations between local suppliers and
2
This is somewhat smaller than the functional or labor market region, which may be estimated to 110 000
inhabitants. In this report, we will use Vaasa LAU1, referred to as the Vaasa area as the statistical unit. This area
includes Vaasa city and its closest commuting area.
166
manufacturers facing the global market3. The case study shows how this form of cooperation
between industries and schools gives the potentially vulnerable (export oriented) producers
not just a supreme productivity, compared to their global competitors, but also an ability to
innovate products which higher energy efficiency and reliability than their global market
competitors. These factors explain the ability of the industrial actors in the region to regain
strength and recover after temporary setbacks, which the analysis of the 1995-2007 period
presented in this report illustrates. Through the recent period, the link to polytechnic
education has been supplemented with relations to the University of Vaasa, as well as a
stronger emphasis on cluster-promoting institutions, like Merinova. Recently, the core
industrial actors are now also creating new global market opportunities, through their
strategies to promote environmentally friendly energy systems and technologies.
In looking at the period from 1995 to 2007, the following three phases should be considered:
•
•
•
1996-2000: growth The first period of growth was from 1996 to 2000. It was
characterized by strong growth in employment in manufacture of electrical motors,
from 769 employees in 1995 to 1595 in 2005, or 200%. This initiated a similar growth
in the local suppliers of electrical motor production (plastics, metals, and engineering)
from 648 to 1148 employees, a growth of 68%. Industrial growth in the core industry
and the suppliers also resulted in induced and consumption impacts. Among other
local factors, such as a strong growth in services, cluster growth contributed to the
general improvement of social conditions in the Vaasa area in this period, through
population growth, reduced short-term unemployment, reduced long-term
unemployment and decline in clients receiving subsistence support. In this way, the
growth helped the city region out of the dark days after the crises in the Finnish
economy at the beginning of the 1990s.
2000-2003: Vulnerabilities to globalization? Following the global turbulence of
2000-2001, there was a decline in several core industries in Vaasa area. As illustrated
below, the result was a small increase in unemployment from 2001 to 2002, and a
small increase in subsistence support from 2000 to 2001. In the national labour
market, net out-migration, which started in 1999, continued.
Regaining strength From 2001, subsistence support again started to fall. The
following year, 2002, unemployment again started to decrease. Total manufacturing
turnover started the new growth phase in 2003. Social indicators (unemployment, long
term unemployment and subsistence support receivers) are again clearly pointing in
the right direction. The net migration balance was positive from 2004 to 2007.
There are several explanations to this new strength in the regional economy, which will be
explained below.
2.2. General economic and social evolution of the area
Figure 2 show the development of gross value added for services, manufacturing and
primaries in the Vaasa area 1995 – 2005.
Figure 2. Development of total GVA for Vaasa region 1995-2006
3
The significance of these relations was emphasized in several interviews. In the “National Varieties of
Capitalism” literature, this form of economic organization is referred to as “the German model”.
167
Vaasa area: Gross Value Added by main sector
3000
2500
MEURO EURO
2000
Services
Manufacturing
Agriculture, Forestry and Fishing
1500
1000
500
0
95
96
97
98
99
00
01
02
03
04
05
06
year
The figure illustrates a pattern of slow decline in primaries, growth in services, and a long
term growth in manufacturing, with a peak in 2001, a decrease from 2001 to 2002 and a new
growth from 2002 to 2006. In looking at employment in sectors in the Vaasa area (figure 3),
certain main factors are outstanding. Primary industries have gone through a long process of
restructuring, and are now at a trajectory of slow decline. Unemployment is also declining.
Services are growing.
Vasa area unemployment and employment by main sectors
600
500
by 100y
400
primaries
other services
business service
manufacturing
unemployment
300
200
100
0
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
year
Figure 3 Vaasa area: employment in main sectors and unemployment, 1996-2007
In looking closer at the growth in manufacturing the following sectors may be identified:
metal industries (+116.32%), machinery (+38.84), wood/ pulp and paper (+31.69%),
chemicals (+22.9%) and minerals (+0.24%). Electrical equipment had an over-all decrease of
-14.75%.
Table 1 Employment Change in Manufacturing by Subsectors In Vaasa Lau1
1995-2006
Subsector
1995 2006 1995-2006 Number
1995-2006 %
Food
504 354
-150
-29,76
textiles, leather
277 100
-177
-63,90
wood, p-p
609 802
193
31,69
Chemicals
695 854
159
22,88
168
Minerals
Metals
Machinery
el. Equipment
Other
Sum
152
570
2039
3553
42
8441
189
1233
2831
3029
358
9750
37
663
792
-524
316
1309
24,34
116,32
38,84
-14,75
15,51
2.3 The Vaasa electrical equipment cluster facing the challenge
If we look at the entire sector of electrical machinery and apparatus (DL) in the Vaasa area it
employed 3029 in 1995 and 2899 in 2005, a reduction of -14.5%. At the same time, the two
specialized sub-sectors in the Vaasa cluster (manufacturing of electrical motors and electrical
distribution equipment) grew in employment from 2469 in 1995 to 2779 in 2005, a growth of
+12.6%. The explanation is increased regional specialization. Minor sub-sectors within
electric equipment disappears, whereas the electrical equipment cluster which consists of
manufacturing of electricity distribution and control apparatus (312000) and electrical motors
(311000), with electrical engineering design (74206), mechanical and process engineering
design (74208), and manufacture of metal structures (28110) as local suppliers grows
stronger.
The development towards a cluster has undergone two phases. The first phase was in 1988
when ABB entered the region thorough Strömberg, who got access to a global marketing
network. The second phase was in the mid 1990’s when policy makers and companies
realised the possibilities of co-operation. Companies developed and deepened their cooperation while policy makers made efforts to physically move firms working in energy
sector closer to each others by establishing greenfield-areas and various technology-parks.
The figure below shows turnover in the cluster sectors from 1995 to 2005.
Vaasa electrical equipment cluster turnover
1000000
900000
800000
74208 Mechanical and process engineering design
turnover 1000 EURO
700000
74206 Electrical engineering design
600000
31200 Manufacture
control apparatus
31100 Manufacture
and transformers
28110 Manufacture
structures
25210 Manufacture
and profiles
500000
400000
300000
of electricity distribution and
of electric motors, generators
of metal structures and parts of
of plastic plates, sheets, tubes
200000
100000
0
95
96
97
98
99
00
01
02
03
04
05
year
Figure 4 Vaasa electric equipment (energy technology) cluster: turnover 1995-2005
Turnover and employment in Vaasa are not necessarily related. The figure below illustrates
employment in the Vaasa cluster.
169
Vaasa electrical equipment cluster employment
5000
4500
4000
74208 Mechanical and process engineering design
3500
employment
74206 Electrical engineering design
3000
31200 Manufacture of
control apparatus
31100 Manufacture of
and transformers
28110 Manufacture of
structures
25210 Manufacture of
and profiles
2500
2000
1500
electricity distribution and
electric motors, generators
metal structures and parts of
plastic plates, sheets, tubes
1000
500
0
95
96
97
98
99
00
01
02
03
04
05
year
Figure 5 Vaasa electric equipment (energy technology) cluster: employment 1995-2005
According to our informants, an important factor explaining decline in electricity distribution
equipment (31200) was deregulation of the domestic Finnish electricity market which created
an uncertainty that delayed several planned domestic projects in 2000-2001. Electricity
distribution equipment started to grow again from 1142 in 2003 to 1506 in 2005. Similarly, as
a result of the global crises in 2000-2001, turnover in electrical motors dropped from 375
million EURO in 2001 to 340 million EURO in 2003. This reduction in turnover was partly
also explained by a decision at the corporate ABB management level to move a unit which
used to have 300 jobs in Vaasa to China. Employment in motors fell from 1595 in 2001 to
1505 in 2003. However, in Vaasa, turnover again increased from 2003 to 2005 to 371 million
EURO. At the same time, employment in electrical motors continued to decrease to 1273 in
2005.
This increase in turnover combined with decreased employment was a result of the pro-active
effort in the Vaasa electrical motor production unit to respond to global market challenges by
increasing productivity. This local strategy aimed at outsourcing component production to
near-by areas in Estonia, Russia and other countries in Eastern Europe. Some of the
outsourcing is also going to the local supplier network in Vaasa which evolved as a part of the
energy technology cluster in Vaasa area. The products of the energy technology cluster are
mostly big machines, and the production process is user adapted and craft based which relies
on craft skills that cannot be replaced by robots. Productivity increases came through better
organization of this work. A key factor in raising productivity was accordingly internal
reorganisations and introduction of a new salary system. The throughput times have been
lowered. Another key factor of the recent success is the unique combination of series
production and tailoring production. This was combined with sustained efforts to create a
just-in-time supply logistics, combined with attention to reduction of bottlenecks.
This productivity improvement depended on the unique combinations of skills, labour
relations and work organization. It was the local response to the challenge of
170
globalization, and it was the basis of the current strong position and continued growth in
this industry after 2005.
The firms in the energy technology cluster have high export rate, and the market of the cluster
is global and quite tight. The global markets for electrical motors and equipments, as well as
power plants have been stable for a long time and the market is mature. Electrical motor
manufacturing is very fragmented. ABB motors are specialised in certain type and size of
motors and transformers. The main business of the energy technology cluster is coming from
the new investments of the clients in the existing energy system, like the machinery and
apparatus for electricity production and distribution. However, energy technology cluster is
also producing equipment for windmills and generators (ABB has about 30 % of the market
in wind mill generators). Since 2005 what is now often referred to as the energy technology
cluster of Vaasa area has boomed. This is mostly due to the growing energy production sector
in Asia, and due to the need of green energy. The motors and equipment produced by energy
technology cluster in Vaasa area are energy effective products which decrease the
consumption of energy. These energy effective products are in future the main means for
energy saving, and in lowering greenhouse gas and stabilizing global temperatures.
2.4 Social indicators: unemployment, long-term unemployment and subsistence support
The number of unemployed went down from 6619 in 1995 to 2836 in 2006. At the same time,
there was a decrease in the share of long-term unemployment from 2039 to 698. According to
the statistics of regional labor office, the unemployment rate in the Vaasa area was 5,2% in
September 2007, a decrease of 20 % in one year. Among the unemployed, 47,9 were female.
The share of unemployed under 25 years was 10,4 per cent and the share of unemployed more
than 50 years was 40,7 per cent. In Finland, subsistence support is given by the municipality
to people who are not able to sustain a basic standard of living through own income. This may
include long-term unemployed, households with low levels of income, individuals and
households living in poverty, and social clients in need of support. The number of subsistence
support receivers follows the same basic pattern of long term decline as that of long-term
unemployed. Subsistence support reached a peak in 1997 with 9920 on support scheme. There
was a new low in 2000 with 7719, and yet another peak in 2001 with 7918 (2.6% increase in
two years), and another decline to 7124 in 2004.
7500
18
16
6500
14
5500
12
Unemp loy ment Rate
4500
10
Number of Unemp loy ed
Long-Term
Unemp loy ment
3500
8
6
2500
4
1500
2
500
0
95
96
97
98
99
00
01
02
03
04
05
06
07
171
Figure 6 Vaasa area (LAU 1): Number of unemployed, number of long-term unemployed, and
unemployment rate 1995-2007
10500
10000
9500
9000
8500
8000
7500
7000
6500
6000
5500
5000
4500
4000
Number of
Subsistency sup p ort
Receivers
96
97
98
99
00
01
02
03
04
Year
Figure 7 Vaasa area: Number of subsistence support receivers 1996-2004
2.5 Qualitative analysis of the restructuring process in the vulnerable sector
Vaasa area has a long industrial history; for example there has been an important textile
factory, food processing industry etc. The history of the industry and engineering skills dates
back to 1906 when John Wikström started his motor factory with his brother Jacob. Lucrative
engine business attracted other peoples to the business, and soon Wikström and his brother
experienced fierce competition. Other historical events happened during the war years, when
Srömberg, manufacturer of various electrical appliances relocated from Helsinki to Vaasa for
strategic reasons, as the Soviet army was expected to occupy Helsinki. Strömberg was aquired
by Finnish company Kymi in 1980s, and later Asea from Sweden. Asea merged with Brown
Bowery. Today the company is known ABB. Other big power company and a long time
Vaasa situated company is Wärtsilä which makes diesel engines among other things. Its roots
in Vaasa can be found to the Wikström motors.
The engineering skills of the firms of energy technology cluster have evolved in the long
industrial history of Vaasa area. The production skills are locally embedded and they have
evolved during longer term. Part of the special skills of ABB are stemming of the firm history
to serve the Finnish pulp and paper industry by big machines. Historically, there are two
important sources of the skills: the local educational institutes and an in-house education
system of the key firms. The engineering skills are provided by two local polytechnics in
Vaasa; one as a recruiting base for Wärtsilä and the other one for Strömberg/ABB. Two local
polytechnics have co-evolved with the key firms in the Vaasa area. Also the local vocational
institutes have been important for the industry. Besides polytechnics, also University of Vaasa
as well as Åbo Akademi University unit in Vaasa have responded the needs of the business by
developing higher educations in the field of energy technology and energy efficiency. The
local educational institutes have found together a technological research and development
centre Technobothnia. After recruiting the labour, the skill base of the workers and engineers
172
is developed inside the companies. The layers between different type of skilled workers and
engineers are low; the engineers have normally to work in manufacturing. The low hierarchies
are due to process-oriented approach to organising production flow. The workers and
engineers build process oriented flow groups according to the pattern of communication in the
production flow. By contrast, functional organisation groups the workers, engineers and
managers by their formal skills, which leads clear division between competencies and to more
hierarchical relations between the groups.4 The driving force of the development in the
manufacturing of energy technology cluster is based on inside technology, not on result of
separate research and development units. The major firms are also investing quite heavily on
R&D, which are processes located in the region. The product development occurs inside the
key firms based on the long local tradition and engineering skills. The main skills are in
combining the technological knowledge of different sectors.
According to the interviews made in June 2008, the success factors of the energy technology
firms: long industrial tradition, local education institutes supporting the cluster, the product
development mostly inside firms, and the management of the supplier network, which is
partly local and partly global. In the evolution of the cluster during the last 10-15 year, old
operations have been reorganized and made more effective, while also several new successful
companies have emerged. The key firms have found new ways to operate and organise the
production.
The core firms of the energy technology cluster are:
•
•
•
•
•
ABB, manufacturing of electrical machinery and apparatus and manufacturing of
electricity distribution and control apparatus.
Wärtsilä, Manufacturing engines and turbines except aircraft and vehicles, and
Mechanical and process engineering design
Wasa engineering, manufacturing of electrical machinery and apparatus: Power plant
automaiton solutions needed in energy production as well as energy saving transforms
Vacon, manufacturing of electricity distribution and control apparatus.
KWH pipe, Plasctic plates, sheets, tubes and profiles
The local supplier network provides tailored parts to the key firms. It consists of about 20-25
% of the value of the subcontracting of the bigger firms. The supplier network has been
developed as a result of the outsourcing process and because of the needs of near and trustful
Just in Time organisation. The suppliers have now approximately 25-50 employees; they have
special skills and they are upgrading their core skills. The qualified local supplier network has
also attracted firms outside the region, for example a new firm producing motors for wind
mills and utilising the same local supplier network as the key firms. The supplier contracts are
made for 1-3 years by the bigger firms. Some suppliers do have one main client in the
industrial networks, but most of the firms are supplying both big firms ABB and Wärtsilä.
These big firms are in globalisation process, in which they are investing especially in Asia.
The outsourcing is continuing giving still possibilities for developing the supplier networks in
Vaasa area. The big firms aim to reduce the amount of suppliers; instead of many small
4
Glimstedt, Henrik 1998: Competitiveness and institutional fragility: Open-ended adjustment in nordic electical
engineering since the early 1990s. In: Mariussen, Åge (Eds.): Nordic Institutions and Regional Development in a
Globalised World. Nordregio R1998:2, 33-50.
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suppliers there should be few big suppliers. The key firms demand the local suppliers to
invest and grow, especially abroad in their growing markets in Asia, but also in Europe.
The characteristic of the cluster is low mobility by employees between the firms inside the
cluster. The recruited workers, technicians and engineers in the big firms have long career.
However, there have been closures, and the plants have shifted to other locations of the key
firms, in ABB location of Helsinki or Sweden. In spite of the closures important skills have
still stayed in the Vaasa region when the key person of the units have been recruited by other
firms of the energy technology cluster or they have founded new firms. Besides, there has
been spin-offs, for example Wasa Engineering was a spin off from ABB. The managers from
Sweden decided to move hydropower division from Strömberg (ABB) to Sweden but the
Finns have been very successful in that business and they didn’t accept the move, instead
they founded a new company in 1987. Also the founding members of Vacon were all former
employees of ABB Strömberg.. Vacon has successfully became the leading manufacturer of
variable speed ac drives. Its products have a special niche.
Today, energy technology cluster is a network of firms, policy makers and educational
institutions. Merinova technologycenter provides linkage between policy makers and
business. The center has been very active on the issues concerning well being of the cluster
and on overall strategy planning. The business itself is concentrated on few large firms and
their supply networks. Vaasa region has evolved to the biggest concentration of energy
technology competence in the Nordic countries. Manufacturing goes from simple engines to
wide range of sophisticated power plants (generators) to high-value and high-tech
components for appliances that generate actual energy (windmills, power-plants etc.). The
cluster is successful and competitive mainly for the reasons that example the DG REGIO
report5 also suggests (p. 82, 91.) It has followed the strategies of increased productivity: new
technologies, organizational and managerial innovations, efficient production processes and
sub-contractor network. The cluster is also very specialised and concentrated on higher phases
of the production process as well as tailor-made products for customers in industrial markets.
Globalisation as such is seen as anew possibility by the key firms of the clusters. Further
ooutsourcing give new opportunities for the supplier network, even if reduction of the number
of suppliers is a challenge for suppliers, as well as the demand to invest more abroad,
especially in Asia.
2.6 Impact on population
In the 1995-2005 period, Finland was rapidly recovering from a deep economic and welfare
crises in the early 1990s. The fast recovery was enabled by the ICT success story, which
provided growth in state budgets, that were distributed to regions through a well developed
welfare state system with strong regional institutions (municipalities). The result was growth
in public services in the Vaasa area.
5
IGEAT –ULB & Politecnico di Milano & UMS Riate: Vulnerability to globalisation. Study for DG Regio.
Interim report. May 2008.
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90000
89500
Population
89000
88500
Total Population
88000
87500
87000
86500
86000
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
Year
Figure 8 Population of Vaasa area 1995-2006
The general population development in Vaasa is partly a function of local economic
development, demographic factors, and the Finnish labor market. In the total period between
1995 and 2007 population development in Vaasa area was identical to the national growth,
3.6%. However, there was stagnation in Vaasa from 1998, when the population reached
88237 to 2002, when it was 88385. From 2002 to 2007 population in Vaasa has been 2.2%, as
compared to the national average of 1.8%.
3. EVALUATION OF POLICIES
The energy technology cluster in Vaasa area was a bottom-up development from the
industrial actors themselves. The Structural Fund policies have had practically no influence in
the competitiveness of energy technology cluster, but the national level centre of expertise
program has had some influence, as well as the municipal planning efforts of zoning the
industry in parks. Besides, the good functioning national and regional educational system
supporting industrial development has been one of the key factors in development of the
energy technology cluster.
In Finland, there has been wide network of educational institutes providing technical
education of different levels. In Vaasa area, two local polytechnics have provided the key
firms with technicians and engineers specialized in electrical engineering. Today, they are
working as Universities of Applied Sciences: Vaasan ammattikorkeakoulu, University of
Applied Sciences, and Svenska yrkeshögskolan, University of Applied Sciences. University
of Vaasa specialized in Business Studies has responded to the needs of the energy technology
cluster by offering continuing education and master programs in engineering, as well as by
founding a Faculty of Technology in 2004 with Departments of Electrical Engineering and
Automation, Mathematics and Statistics, Computer Science, and Production. The purpose of
the Faculty is to support the industry in region by offering technological and economic
education and research Also Åbo Akademi University unit in Vaasa has responded to the
needs of the business by developing higher educations. The local educational institutes have a
common technological research and development centre Technobothnia.
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Vaasa has taken part in the national Centre of Expertise (CoE) program as a centre of energy
technology since 1994. The CoE programme aims to enhance national and regional
competence on the basis of regional strengths. It upgrades the regional R&D activities and a
resource as well brings together different actors such as companies, universities, research and
development institutions and municipalities. In 1994, eight centres of expertise were
introduced, in Vaasa energy technology. Vaasa participated also in the next programme
period 1999-2006 as a co-ordinator of Western Finland Centre of Expertise program focused
on energy technology. The national CoE program has been quite successful for example in
increasing inter-organisational cooperation between experts. For the period 2007-2013, a
cluster-based model was introduced in order to strengthen co-operation between centres of
expertise and to further promote regional specialisation. The programme consists of 21
centres of expertise, which form 13 clusters of expertise. Vaasa/Merinova is responsible for
coordinating the new national energy technology cluster consisting of 5 technology centres in
different regions (Tampere, Jyväskylä, Joensuu, Pori) in programme period for 2007-2013.
The Energy Technology Cluster Program develops industry-based research, development,
innovation and education environments. The main technological themes are bio-energy
technologies, decentralized energy production, industrial energy solutions and electrical
engineering. Vaasa is also participating in the maritime cluster co-ordinated by Turku.6
Centre of expertise for energy technology is coordinated by Technology Centre Merinova
founded in 1989 by city of Vaasa and university of Vaasa. Merinova plans and implements
development projects in the energy field. It has participated and coordinated numerous EUFramework programs and other development programs, mainly related to energy
technologies, manufacturing machinery and equipment needed production, utilization and
distribution of energy. Merinova gathers relevant knowledge from companies, both large
firms and SME's, universities and research institutes to work on different projects. Merinova
has developed into a hub, which can direct expertise, knowledge and funding to the needs of
the different actors working in the field of energy-technology. Recently Merinova has also
engaged into innovation promoting and firm-incubation activities together with Vaasa
university.7
The City of Vaasa has promoted its key-industries by investing on zoning various industryand science parks which have attracted the firms of region and elsewhere. Nowadays Vaasa
has 350,000 square meters of business premises located on three business parks, largest being
the Strömberg park with its 250,000 square metres of commercial property and 3,700 people
working on the premises. The two other are Vaasa Airport Park and Vaasa Science Park at the
university campus area.
4. FACTORS OF SUCCESS
There are in particular three non-replicable factors which explain the successful outcome in
this case, such as:
• A favourable national economic context. In the early 1990s Finland experiences a
severe economic setback. The labour market had deep structural problems.
Unemployment soared. Then, the Finnish ICT success story started. ICT industry grew
rapidly, so did national income and public sector budgets. Through the redistribution
6
OSKE Centre of Expertise 2008: Competence clusters: Energy
Technology.http://www.oske.net/en/competence_clusters/energy_technology/
7
Merinova 2008. http://www.merinova.fi/Default.aspx?id=494987
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•
•
mechanisms of the welfare state, regions outside the core growth areas also enjoyed
growing public sector budgets, which generated growth also in the private sector.
Accordingly, in the Vaasa area, a region left outside the ICT success story, municipal
and state sector budgets contributed to the over-all growth in the region, with positive
impacts on the private sector.
A fairly diversified local economy with several strong growth industries outside
the vulnerable sectors. The report has identified several sectors such as machinery,
metals and minerals with high growth outside the vulnerable industry.
A favourable global market. The recent (2005-2007) success of the vulnerable sector
is due to the fact that it has a deep locally embedded knowledge base which is
beautifully positioned in relation to the next challenge in the global economy, the
development of new, more efficient energy systems.
The replicable factors are
• Co-evolving educational institutions and industrial strategies promoting the
knowledge base of the vulnerable sector. A core explanation to the resilience of the
vulnerable sector is its deep knowledge specialization, generated through co-evolution
of institutions providing poly-technical education, and corporate actors supporting onthe-job-training and life-long education. The educational institutions, the local
managers and the unions share the understanding of the significance of combinations
of craft and theoretical knowledge in creating conditions for process innovations
resulting in products with superior efficiency and reliability, produced with a high
level of productivity combined with customer adaptation. Recently, this development
also includes the University of Vaasa. This extension of the public-private network is
seen as crucial to deepen the innovative ability of the vulnerable sector, though
increasing the capacity to absorb more science based knowledge. Inside the core
companies, this is followed up through increased investments in R&D.
• Efficient forms of local outsourcing and supplier-network coordination. When put
under pressure from globalization, local actors responded with further measures to
promote outsourcing to near-by localities in Russia and Estonia, closer coordination
with local suppliers, and more efficient systems of logistics and process management.
These measures not just enabled the local actors to boost productivity and
competitiveness. They also strengthened the local embedding of the core firms,
making outsourcing of these core production units to Asia a less-than-likely option.
• Centres of Expertise – City of Vaasa - Merinova In various ways, the competitive
strategies of the local industrial actors are supported by public sector initiatives, such
as municipal planning, creating industrial parks enhancing efficient supplier logistics,
as well as regional innovation support programs, supporting the setting up of
institutions such as Merinova, promoting further development of the cluster.
5. CONCLUDING COMMENT
This case study has been undertaken in cooperation with the case study of Northern Finland,
analyzing the Oulu area. The differences between these cases are striking. The success story
of Oulu was a result of a triple helix alliance between the municipality, the university and the
industry (NOKIA), driving a process where science based knowledge was at the core. The
story of Vaasa told in this report obviously is completely different, with over all features
which clearly are more “German business system”.
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Oulu was beautifully positioned in relation to the events taking place in the global economy in
the 1990s, the ICT revolution. Vaasa today seems to have an equally good position in relation
to the huge challenge of the 21 Century: the transformation of the global energy systems, in
the direction of energy efficiency and new carbon free energy systems. An open question is
weather the “German” strategy of Vaasa is sufficient in this situation, or weather a somewhat
more science based approach pointing in the direction of innovation systems providing more
radical product innovations could be seen as more appropriate.
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Case study 10: The region of Northern Finland. The micro cases Oulu and
Oulu South
Jussi Jauhiainen, Seija Virkkala, Åge Mariussen, Markus Sjölund
Economy in Finland has profoundly restructured in the past two decades – the once rather
closed economy has opened up. Earlier the most important export industries were paper and
metal, which utilized nationally available raw materials. Currently the largest export sector
comprises the high technology, electronic and electric-related industries, especially mobile
phones and other mobile technologies. Such transformation into a knowledge-based economy
has its roots in R&D. Finland’s relative R&D share of GDP has been among the highest in the
world for years. The private sector contributes to about 70% of R&D, especially the high
technology enterprise Nokia.
The transformation of economy can be seen in the information and communication
technology (ICT) employment. In the early 1990s, the ICT sector provided 11,000 jobs in
Finland. By 2001, it had grown to almost 40,000 jobs, from where it declined into current
approximately 35,000 jobs. Such growth has been supported by national education policy and
nationally designed innovation clusters. These regional economic clusters support regional
specialization based on local natural and social resources. Examples of this are the coastal
Vaasa urban region, specialized in marine and energy technologies, southeastern urban areas
in forestry, and 4–5 important centers in electronic industries and ICT. The latter are located
mostly in areas with higher education and research in electric engineering and technology. A
path dependence of ICT development is evident in Salo in Southern Finland and in Oulu in
Northern Finland, which both have had development and production in electric-related
industries and electronics for decades.
In 2008, the four NUTS 2 regions in Finland are Northern, Eastern, Western and Southern
Finland. These NUTS 2 regions are territorially large, internally heterogeneous and their
borders have changed over time. Every NUTS 2 region consists of territories of various
regional authorities. When analyzing their general development, historical and cultural
background and governance, it should be noted that NUTS 2 level is rather artificial as
regards planning and policies. Each NUTS 2 region consists of several cultural regions with
only limited cooperation. However, the law obliges regional authorities to cooperate with
their neighboring areas. Therefore, there are long-term strategic visions that cover each NUTS
2 region.
The NUTS 2 region of Northern Finland consists of three regional authority areas (NUTS 3)
and of 17 daily working areas (LAU 1). Northern Finland is territorially large and mostly very
sparsely populated. Major activities in electronics and electric-related industries concentrate
in the Oulu LAU 1 area, the fourth largest employment area in Finland. It has about ten times
more employees in electronics than the remaining Northern Finland has. In turnover, the
difference is even larger. Outside this center, Northern Finland has only few, very small
clusters in electronics, mostly in localities with around 50,000 inhabitants.
Northern Finland covers a territory of 155,100 square kilometers and has 0.7 million
inhabitants. The only major urban area Oulu has 215,000 inhabitants, and the population
growth concentrates in there (+26.5 % in 1990–2003). The next largest sub-areas, Rovaniemi,
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Kemi-Tornio, Kokkola and Kajaani, have each 53,000–63,000 inhabitants. Since 1990, the
number of jobs has grown only in the Oulu area. The most declined areas lost almost every
fourth person and more than every third job during the same period. In Northern Finland,
there are two universities and five polytechnics. The area has very few specialists, a very
small local market and long distances between regional economic development actors.
Territorially Northern Finland is mostly an agricultural or reindeer herding area consisted of
fields and forest. However, there are only few employees in agriculture in the LAU 1 areas of
the region: from 100 to 500 persons. This amount has grown in recent years. In industry, most
LAU 1 areas are specialized. There are most employees in the Oulu LAU 1 area, around
15,000. Electronics and electric-related industries, including ICT, make almost 60% of them.
There are also few areas with 5,000–6,000 people employed in industry, mostly in forest and
metal industries. The remaining areas have only few hundreds industrial jobs. The service
sector is the largest provider of employment. It employs about 22,000 people in the Oulu
LAU 1 area and about 5,000–6,000 in few other LAU 1 areas, mostly in public administration
and tourism.
In general, unemployment is high in Northern Finland, between 10% and 20% in the LAU 1
areas. In the Oulu area, unemployment has been over 10% since the mid-1990s. The laborintensive paper and chemical industries have restructured into more machine-intensive
production, leaving narrowly skilled people without jobs. The growing high technology sector
has not absorbed these people. In recent years, many enterprises in electronics and electricrelated industries have outsourced their labor-intensive work to Russia, Estonia and China.
In all the LAU 1 areas, there were fewer industrial enterprises in 2006 than in 1995. However,
in several areas industrial turnover has grown throughout the period of 1995–2006. In three
areas turnover diminished substantially from the peak year, and in two it was directly related
to electronics. In the core Oulu area, the reduction in employment was about 2,000 people, i.e.
roughly 20%. In the remote Eastern Lapland sub-region, almost 1,000 people, i.e. about 90%,
lost their jobs. Both are examples of vulnerability of electronics and electric-related industries
facing globalization. Only 3/17 LAU 1 areas had the largest amount of employees in industry
in 2006. Two of them belong characteristically to the Oulu Southern area. The third is located
next to the Oulu area, but it has only 1 100 employees in industry. For majority of regions, the
peak in industrial employment was in 2000–2001, i.e. when the ICT, the Internet and the
related sectors were globalizing and growing very fast.
In Northern Finland, there are very large differences in electronics and electric-related
industries. The only globally significant area is the Oulu area, possessing also the most knowhow. In 12/17 LAU 1 areas, there are less than 10 enterprises in electronics and electricrelated industries, in 4/17 between 10 and 20, and only in the Oulu area over 100 (109 in
2006). In the Oulu area, there are about 8,500 employees in electronics. In one area, there are
almost 700 employees in electronics and electric-related industries, in three areas 100–500,
and in 12/17 areas less than 100. Various regional and innovation policy programs enhance
electronics and ICT in Northern Finland, namely Multipolis (17 small localities), Regional
Centers (8 centers) and Centers of Expertise (5 networks). The Center of Expertise of the
Oulu Region focuses on ICT and well-being technology. ICT includes telecommunications,
electronics, software, content production, and media, and it has 8,000 jobs and 200 companies
with a total annual turnover of 4,000 MEUR. Well-being technology consists of medical
technology, biotechnology and environmental technology, and it has 2,000 jobs and 50
companies with total annual turnover of 300 MEUR.
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1. The case of the Oulu area
1.1. General economic and social evolution of the area
The Oulu area consists of ten municipalities, of which Oulu is the largest (132,000
inhabitants), having two-thirds of the total population of 215,000 people. On average, there
are 60 persons per square kilometer. Inter-municipal cooperation has become intensive in
economy and land use planning. The area is on the coast of the northern Baltic Sea. The
nearest larger city is located at 400 km south. With the capital Helsinki, the Oulu area is the
most competitive in Finland. The investment per capita on R&D is relatively measured the
second highest in Finland and absolutely measured the third highest. Nokia is the largest
private employer. The growth of the Oulu area in electronics into its global position has taken
place in the past 50 years. The Triple Helix cooperation between the university, business and
public sector in electronics, ICT and electric-related industries has played a fundamental role
in it. Currently the research competence in the Oulu area is both pure and applied and targeted
for small and large enterprises.
The population of the Oulu area is growing fast. Since 1980, the population has grown by
53.1% (+73,800 inhabitants) to current 215,000. The population structure is rather young,
with only one out of nine (11.1%) being elderly. In the area, there are the third largest
university of Finland and a large polytechnic. Of the population over 15 years old, almost
three out of four (72.0%) has more education than just the compulsory nine years school. One
out of eight (8.7%) has a master’s degree and 1.3 percent (2,200 persons) has a post-graduate
degree. The overall unemployment rate is rather high (12.5 %), mainly because of the
structural change of economy from traditional industries to high technology and advanced
service sector.
In the early 1950s, Oulu had less than 30,000 inhabitants. The main industry was pulp
production in local factories. The surrounding municipalities were agricultural. The
establishment of the University of Oulu in 1958 proved to be significant for the growth of the
area. The Faculty of Engineering was situated within the university and not as a separate
polytechnic as usual in Finland. Soon, the cooperation in electronics and electric-related
industries between researchers and few related local industries was started, among them cable
factories and the radiophone production owned by Nokia. Back then, Nokia was involved in
several industries from rubber boots and toilet paper to radio and television sets. The Triple
Helix practice was implemented already then.
This cooperation intensified in the 1970s and 1980s. The development of technology was
supported also by the local authorities. In 1982, the first technology park of the Nordic
Countries was established in Oulu. Soon, the local authorities proclaimed Oulu as the
technology city and a state research center was opened. The town grew, having 100,000
inhabitants by the 1990s, and the university expanded. Nevertheless, until then the Oulu area
was mostly comprised of a heavy industry (pulp, chemicals) dominated town surrounded by
agricultural areas.
The 1990s witnessed a rapid transformation. Nationally designed regional and innovation
policies supported the growth and internationalization in electronics and clustered globally
relevant technologies. The Faculty of Technology in Oulu grew very fast and provided skilled
labor to Nokia mobile phone R&D, especially in GSM mobile phones. Oulu and its
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surroundings grew in population and economy despite that in Finland there was a strong
economic downturn. The restructuring of traditional industries increased unemployment in
Oulu up to 20%. The latter half of the 1990s was the era of very rapid growth and
internationalization of technology enterprises. In electronics and electric-related industries,
the employment in the Oulu area was almost 6,000 in 1995, and in five years it almost
doubled into 10,500. The growth took place within existing enterprises. In 2000, there were
only 14 enterprises more in electronics and electric-related industries than in 1995. However,
during the same period, turnover in quintupled, increasing substantially the productivity;
Nokia became the largest private employer; and R&D in electronics and electric-related
industries grew with factor over 30 to 217 MEUR. In addition, the local technology park
substantially expanded and new business premises were built in the neighboring
municipalities along the airport road.
The past few years have continued the restructuring in the Oulu area. The population
continues to grow – at the urban fringe even faster than in the core. Unemployment has
declined to 12% in 2008. However, in 2000–2006 the only job growth has taken place in the
service sector. In the same time, traditional industries (-500 jobs) as well as electronics and
electric-related industries (-2,000 jobs) have declined. The first decline took place
immediately after the explosion of the “Internet Bubble” in 2000 and the second in 2005–
2006. The latest decline is mostly due to outsourcing of the less-qualified jobs to countries
with significantly lower labor costs, such as Russia, Estonia and China. In electronics and
electric-related industries, the R&D growth continues possessing roughly three-quarters of the
whole industrial sector in the area.
The Triple Helix approach has taken also new forms. Increasingly, the inhabitants test high
technology prototypes, making the Oulu area a Living Lab with the Octopus and X-polis
projects. Over 60 companies, such as Nokia, Finnet, TietoEnator and TeliaSonera, and
communities participate in the Triple Helix cooperation. Oulu supports an open access to the
Internet by everyone and develops public services based on the new technologies. These
include, for example, wireless mobile services and user-driven citizen technologies supporting
e-governance.
1.2. Qualitative analysis of the restructuring process in the vulnerable sector
The qualitative analysis of the restructuring in electronics and electric-related industries
focuses on enterprises reflecting the development and challenges in the Oulu area. The
enterprises discussed are located in different parts of the area. They deal with electronics and
electric-related industries and are actively involved in the Triple Helix. They are large in size,
having more than 250 employees and turnover over 10 MEUR. The PKC Group, EB and
CCC all have roots in the Oulu area: they were established there and directed by local people.
They grew very fast in the late 1990s and became important global players in their respective
fields. Later they have continued restructuring, facing intensive challenges and opportunities
due to globalization. Today they are present in many countries, but also in the Oulu area.
1.2.1. The PKC Group
The PKC Group (PKC) offers design and contract manufacturing services for electronics,
wiring harnesses and cabling. PKC had net sales of 289 MEUR in 2007, employed about
5,600 people in 2008, and is listed in the Helsinki Stock Exchange.
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PKC (earlier Nokia Johdinsarjat Oy and PK Cables) was founded in the 1960s. At the
beginning, it worked mostly with cables. Later, it developed, produced and marketed products
for transfer of energy and signals for the truck, telecommunications, electric and electronic
industries. The present enterprise was formed in 1994 in conjunction with a management
buyout. In 1995, PKC had net sales of 30.5 MEUR and its most important clients included
Scania, Volvo Trucks Corporation, Nokia Mobile Phones, Nokia Telecommunications and
ABB.
In 1997, the company was listed on the Helsinki Stock Exchange. The reasons behind this
included acquiring finance and international business, improving the company’s public
profile, and arranging an exit for an investor. In 1999, as the largest manufacturer of wiring
harnesses in the Nordic countries, PKC reinforced its position as systems supplier for the
telecommunications and electronics and the commercial vehicle industry. PKC started
outsourcing manufacturing services from lower-cost countries, namely Estonia and Russia, in
the early 1990s. However, soon it established own factories abroad.
In 2000, PKC’s net sales had risen to 128.6 MEUR and it had 1,000 employees.
Internationalization continued, and by 2005, it had 3,547 employees, of whom 864 worked in
Finland, mostly in the Oulu area. Then the first major layoff in Northern Finland took place:
131 people from the wiring harnesses in Kempele and 34 from electronics in Raahe were laid
off. Internationalization and the demand on global price competitiveness gradually diminished
PKC’s employment capability in Finland.
In 2008, PKC had production in Finland, Brazil, China, Mexico, Estonia and Russia, and it
employed 5,600 people, of whom 740 in Finland. The head offices and a wiring harness
factory (in total 440 employees) were located along the Oulu airport road. Elsewhere in
Northern Finland, PKC had an electronics factory with 290 employees in Raahe, a small
industrial town near Oulu, and a small product testing unit with 8 people in Muhos, next to
Oulu. However, in 2008, PKC initiated co-determination negotiations in the Oulu area with
about 50 persons (10% of the employees) in the white-collar personnel. The restructuring of
financial and productive operations is made to ensure competitiveness in the tight global
competition.
A typical example in the Oulu area has been outsourcing electronics and electric-related
industries to lower-cost countries. In the small mining town of Kostomuksha in Russia, about
300 km east of Oulu, PKC has established factories for electronics (200 employees) and
wiring harness (1 330 employees). Pskov (Russia) and Suzhou (China) are the most recent
new production units. Electronics production in China offers cost-effective contract
manufacturing services and improves PKC’s position as a partner of the telecommunications
and electrotechnical industries. According to PKC, the cost-effectiveness of Russia and China
combined with Finland’s flexibility and strong product development know-how make
business profitable. It is necessary to be near the key customers and to reduce costs in laborintensive production. Competition for new supply contracts and customer relationships
remains intense. However, by offering customers services that cover the whole product
lifecycle, PKC guarantees a close cooperation based on trust. The main risks are the changing
demand and price pressures imposed by customers, demands for tighter contractual terms,
availability of raw materials and components, and changes in their world market prices.
1.2.2. EB
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EB (earlier Elektrobit) was founded in 1985 in the Oulu area. From the beginning, it has dealt
with wireless electronics. It has risen in the value-added chain from a programming
subcontractor for other enterprises (including Nokia) to a technology developer. EB’s net
sales in 2007 totaled 144.3 MEUR, and the company employed 1,762 people in 2008.
EB grew in the mid-1990s by establishing companies to Southern Finland and abroad, namely
to Switzerland (1995), the USA (1997), Japan (1998) and the UK (1998). It created also a
joint venture with Nokia. Substantial expansion took place in 2002, when it incorporated JOT
Automation. JOT was another Nokia mobile phone subcontractor from the Oulu area. It was
established in 1988 and listed on the Helsinki Stock Exchange in 1995. It had production in
Italy and Estonia and factories in the United States and China.
In 2006, EB focused on wireless technologies, demanding embedded software and hardware
solutions for automotive and wireless industries, in which EB wants to be a world enterprise.
The products include automotive software platform, mobile WiMAX radio base station
module, as well as radio channel emulation and RFID reader systems. To rationalize the cost
structure, EB sold its premises in the Oulu area in 2007. EB also sold and outsourced several
activities in Finland and Switzerland to increase productivity and improve the fixed costs
efficiency.
Despite the substantial turnover growth in 2006–2008, the net result of EB has remained
negative due to losses in the wireless sector. In 2008, EB had 1,762 employees, of whom
about 59% work for the wireless and about 30% for the automotive business. Personnel grew
modestly in 2008: it was still over 200 persons smaller than in 2006. A significant part of
EB’s personnel are product development engineers. Half of EB’s personnel work at six
locations in Finland, and majority of them in the Oulu area. Over 500 people work elsewhere
in Europe, mostly in Germany, less than 200 in Asia, and less than 100 in the Americas.
In 2008, EB started the layoffs in the wireless communication tools (WCT) and radio network
solutions (RNS) in Finland. It outsourced the WCT production, except the final assembly,
configuration and testing operations. About 40 jobs disappear, mainly in Oulunsalo within the
Oulu area, and around 20 jobs in RNS business in the Oulu area and in Kajaani. According to
EB, the reason is the weaker than expected demand and strong price competition in the R&D
services.
It is expected that the market of wireless products in the USA expands and makes EB
profitable. The share of electronics and software in cars has increased, as has the volume of
smartphones. However, the value chain and the horizontal technology and product market for
mobile WiMAX are still forming in the aerospace and satellite communications industries in
the Northern America. According to EB, in the technology production the risks relate to
potential market delays (mobile WiMAX and RFID reader systems); to size, timing and short
visibility of the customers’ product purchases and orders; to timely closing of customer
contracts; to delays in R&D projects; to activations based on customer contracts; to
obsolescence of inventories; and to higher-than-planned R&D costs. In R&D, the risks mainly
relate to uncertainties of customers’ product program decisions; to customers’ make or buy
decisions and their decisions to continue, downsize or terminate current product programs; to
ramping up of project resources; to timing of the most important technology components; and
to competitive situation in the market. Furthermore, there are industry warranty and liability
risks involved in selling R&D services. Additional risks emanate from ongoing restructuring
of the telecommunications infrastructure industry globally.
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1.2.3. CCC
CCC is the largest privately-owned software house in Finland. It focuses on online, tailored
and wireless solutions for key global companies and for national, regional and local
authorities. It employs over 400 software professionals, who are located in Finland, Hungary
and the United States. CCC originates from the Oulu area. By 2008, it has implemented over
a 1,000 projects in 30 countries on six continents. Three of its six offices are located in
Northern Finland (Oulu, Oulunsalo and Rovaniemi) and the remaining three in the south
(Turku, Uusikaupunki and Helsinki). As CCC is not listed on stock exchange, it does not
publish detailed information about its turnover and strategies.
CCC was established in 1985 in the Oulu area. It started cooperation with Nokia in 1991
when Nokia focused on GSM mobile phone technology. Since that, CCC has actively been
involved in software and other technologies for mobile use. These include the world’s first
mobile banking services in 1997 with AT&T, Mondex & Nokia and developing MMS
phone/camera convergence in 1998. In 1997, CCC started with Symbian/EPOC development
and in 2004 with Linux phone development. In 2005, CCC was responsible for the thus far
largest content production project in Finland with John Deere.
CCC deals with the industry and the public sector and especially with mobile phone
manufactures and operators. For industry, it provides supply chain and manufacturing
management. For mobile phone manufacturers and operators, it provides software for mobile
devices and operator-branded phones as well as broadband sales and provisioning systems.
For the public sector, the solutions provided are process consultation, tailored solutions
fulfilling statutory requirements, and online solutions.
CCC has been active in providing services for the key electronics enterprises in the Oulu area.
These include Nokia and PKC. In 2004, CCC started the development work on PKC’s
production information technology systems. In 2006–2007, CCC organized for PKC a system
which optimized the production management of the manufactured products. The new system
was used at PKC’s Russian plant in Kostomuksha, at Estonian plants in Keila and Haapsalu,
at the Kempele plant in the Oulu area, as well as in Brazil and Mexico. CCC is also actively
connected to the University of Oulu and its education systems, thus being a private sector
example of the Triple Helix actors.
1.3. Impact on welfare
Electronics and electric-related industries, including ICT, are a very important sector in the
regional economy of the Oulu area. With 8,500 jobs it made about 60% of all industrial
employment in 2006. Many jobs in higher education sector are also related to electronics and
electric-related industries. The enterprises use the premises owned by the local technology
park.
The electronics and electric-related industries sector is experiencing a restructuring. The
amount of less-qualified workers rose from 3,600 in 1995 to 5,100 in 2000 and declined down
to 2,600 in 2006. The amount of more-qualified workers, mostly in R&D, rose from 2,300 in
1995 to 5,400 in 2000 and further to 5,900 in 2006. The employment losses in less-qualified
jobs have affected more women than men and are mainly due to shifting the production
activities from the Oulu area to Russia, Estonia and China. Employment losses have not been
185
significantly compensated by other industrial activities. However, the more-qualified
personnel often are employed in related business in the area. Recent restructuring and layoffs
regard also the R&D personnel. This is due to the slow demand growth in edge mobile
technologies globally, and especially in the United States. In addition, R&D has been
transferred to China to be nearer the customers. Many enterprises in electronics and electricrelated industries are substantially dependent on Nokia Mobile Phones and Nokia Siemens
Networks, which are very significant customers in the Oulu area.
1.4. Evaluation of policies
Electronics and electric-related industries in the Oulu area are profoundly linked to
international, European, national, regional and local policies. The international (WTO) and
the European Union regulations give an operational framework for enterprises whose
products are usually sold all around the world or that are subcontractors for products sold
globally.
In electronics and electric-related industries, including ICT, the Oulu area has become a
spatially tight-networked regional innovation system encompassing local, regional, national
and supranational levels. The funding for these activities originates from government
agencies, enterprises, banks, and venture capitalists through various agreements. The
cooperation of the innovation system is active, and many stakeholders are involved, such as
associations, forums and industry clubs. The support for the Triple Helix is local and national.
On national level, Oulu has taken part of the Centers of Expertise program since the mid1990s. It enhanced the formation of nationally important cluster in ICT. This policy increased
national and international attention to Oulu in ICT and helped international competitiveness in
electronics and electric-related industries. Linked to this program, the Multipolis project was
launched in 2000. It connects high technology enterprises, regional developers as well as
higher education and research institutes in Northern Finland. It enhances high technology
cooperation by forming small clusters in municipalities and cooperation between these high
technology clusters and actors in the Oulu area. The aim is to sharpen the knowledge and
internationalize production. The project has provided enterprises a channel for new
information, a social network and cooperation with other enterprises. About one MEUR from
the European Union, national, regional and local authorities has been invested in the project.
However, the output in employment has been disappointing. The initial target of 16,000 new
jobs was declined into 800 during the early 2000s. Nevertheless, the project continues but not
anymore as part of the Center of Expertise program.
In the Oulu area, two major local policy initiatives have supported electronics and electricrelated industries. In 2002, the Growth Agreement was launched – a voluntary measure and
strategy package for 2000–2006 with the spearhead projects amount to 300 MEUR to
promote employment growth (+1,500 jobs) and turnover growth (+1,500 MEUR) in five
technologies, including electronics. The agreement was signed by all major public actors in
the Oulu area. However, due to general downturn in electronics and ICT, the goals were not
achieved. Nevertheless, the agreement enhanced public sector’s joint strategies and
knowledge about technology activities. The lack of strategic participation by private
enterprises was negative. Current local innovation strategy for 2007–2013 is called “Inspiring
Oulu”. It aims to make Oulu a globally recognized business player in key technologies,
among them welfare and environment. Along the reorganization of knowledge-based
industries, Oulu Innovation Ltd was founded to advice and enhance high technology
186
development and production in the Oulu area. It is jointly owned by local and regional
authorities, and also the University of Oulu takes part in these activities.
2. Case of Oulu South
2.1. General economic and social evolution of the area
Oulu South is an agricultural and forestry area located 100-200 kilometres south of Oulu.
Oulu South lacks a clear regional centre, but is instead a networking unit formed by three
equally large subregions (LAU1 regions) Ylivieska, Nivala-Haapajärvi and Siikalatva. The
area has a population of 87,155 in 2007 with a population density of 7.6 per km2. In the year
1995, more people worked in agriculture and forestry than in manufacturing. Since then the
region has become more industrialised: employment in primary production having declined
from 7,887 in 1995 to 6,359 in 2006 while employment in manufacturing increased from
4,453 persons in 1995 to 6,731 in 2006. The expansion in manufacturing has been faster in
the end of 1990s than in the beginning of 2000. The employment in services has grown 13 %
between 1995 and 2006 from 18,882 to 21,053, but the share of services of the total
employment has stayed approximately the same since the total employment has grown 10 %
between 1995 and 2006 being 35,459 persons in 2006. In 2006, the share of agriculture and
forestry of the total employment was still 18 % and that of the industry 23 %.
The total value added of Oulu South has grown from 1,017 MEUs in 1995 to 1,676 MEU in
2006. During 2000-2006, the growth of total value added was 39,9 %, consisting of 82,7 %
increase in manufacturing, 31,8 % increase in services, but 14,5 % decrease in the value
added of agriculture.
Oulu South shows a picture, which is different from the Oulu area: the employment in
manufacturing has still grown in 2000-2006 and there is only slight growth in employment in
services in 2000-2006. The most important manufacturing subsectors were in 1995 wood
processing with 1,077 employees, metal industry with 702 employed and food industry with
530 employees. Other important subsectors were machinery, textile, electrical equipment and
minerals. Between 1996-2006, all these subsectors except food processing have grown in
employment, the biggest growth being in manufacturing metals (DJ). Oulu South has versatile
industrial structure Metals, wood processing (DB-DC) and Machinery (DK) being the biggest
subsector in 2006. Typical of the region are the high number of companies in relation to the
population, and a lack of process industries or large-scale industries.
According to the Regional expertise programme of Oulu South, the ICT cluster employed 938
people in the region in 2004. The ICT cluster comprises of Manufacturing of electrical and
optical equipment (DL), and part of the metal industry, i.e. electromechanical industry,
especially thin plate mechanic, as well as some plants of information technology. The
electronic and electromechanical cluster in Oulu South has a supplying position in the ICT
cluster and its products go mainly to companies in Oulu. The employment of the electronic
and electromechanical cluster was highest in 2001 when Manufacturing of electrical
equipment (DL) employed 569 persons and Manufacturing of Metals (DJ) employed 1711
persons. It consists mostly of electromechanical industry supplying the manufacturing of
electrical equipment. However, the electronic industry employees still 45 % and the metal
industry 157 % more persons than in 1995. In the development of Manufacturing of electrical
equipment and its supplier network we find two phases in Oulu South: Emergence and growth
1995-2000 and Vulnerability since 2001.
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Emergence and growth of the cluster 1995-2000
The electromechanical industry began in Oulu South in 1976, but the cluster emerged in the
mid 1990s, during the expansion of the ICT sector in Finland. The outsourcing by Nokia
Networks gave an external growth impulse to the small workshops in the region and created
opportunities for new companies. Many machine workshops changed their line of production
to electronics and electro-mechanics during the 1990s, and key firms Scanfil and Ojala were
able to benefit from the growth of Nokia Networks so that they gained a key position in the
electronics business in this area. Other firms grew in their role as subcontractors, seizing the
opportunity created by the growing cluster. The success of these two key firms encouraged
many other local people to follow their example.
The industrial network consists of many layers. The lead firms belong to the first supplier
layer of Nokia Networks and the smaller local firms are their subcontractors. The biggest lead
firm, Scanfil Group, is quoted on the Helsinki stock exchange but still has significant local
ownership and retains its headquarters in the area. The other lead firm was bought by
Flextronics, which after some years closed all the factories in the area. However, another firm,
Mecanova, has grown rapidly towards the position of a system supplier and a regional lead
firm. Mecanova is a contract manufacturer specializing in mechanical components for the
electronics industry. The subcontractors are mostly regional, and production is specialised,
representing certain niches and a specialised position in the industrial network. The firms
have been generated locally, and the owners were working in the firms in most cases. The
most important clients of the subcontractor are the lead firms in the region. Being
subcontractors of these systems suppliers, they belong to the 2nd or 3rd layer in the supplier
network for Nokia Networks and some were also subcontractors in the value chain of ABB
and other large firms. The localised industrial network consists mostly of vertical
relationships between firms of the wireless value chain, and the lead firms are the main cocoordinators of the electronics industry cluster in Oulu South.
The development of the electronic and electromechanical manufacturing in Oulu South
influenced the overall development of the region. The local pool of skilled workers with
specialization in manufacturing and product automation has been developed. Specialised
services have grown up in response to the firms’ needs, especially in transport and logistics.
Educational schemes and knowledge institutes also specialise in the direction of product
automation, which have been useful for the firms in the cluster. The local policymakers and
educational institutes have actively responded to the needs of the cluster. As a matter of fact,
they have even been quite proactive in supplying the more general knowledge from a longer
term perspective.
A profusion of spin-offs, entries and exits, fusions, mergers, closures and ownership
arrangements seemed to be typical of this sector, reflecting its turbulence. The Internet bubble
in 2000-2002 led to decreasing employment of manufacturing of electronic equipment in
Oulu South. However this seems to be intertwined with globalisation causing vulnerability
since 2001.
Vulnerability since 2001
The supplier network of the Finnish ICT cluster is going abroad in Nokia’s footsteps and
joining a global production network. The supplier network tends to locate near the production
and the markets, inducing spatial moves across Europe. Nokia is focusing more on marketing
and branding as well as on relationships with key clients and suppliers. The co-ordination of
the production and part of the planning and R&D activities will be outsourced. Manufacturing
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from Finland is shifting to Estonia and that from Western Europe to Hungary and Romania.
The new growth impulse of the supplier network comes from China. Scanfil Group, the lead
firm in Oulu South, has followed the spatial moves with large investment in Suzhou and
Hangzhou in China as well as the centralisation of its European investments in Hungary,
Estonia, and in Sievi, Oulu South. Scanfil is a global contract manufacturer and systems
supplier for communication and industrial electronics. The portion of people working in
Finland has decreased in 2004-2007 due to the reorganisation of production implemented in
Finland. The main office and factory is located in municipality Sievi, in Oulu South but the
company has another factory in Helsinki area. Scanfil has listed in Helsinki stock exchange
since 2000. Since the year 2000 Scanfil Group has expanded abroad, in Estonia and Hungary,
and nowadays in China, so that 54 per cent of the personnel worked in Scanfil plants in
Suzhou and in Hangzhou, China in 2007. At the end of the year 2007 the Group employed
2,061 people (8 people less than in 2006), of whom 1,548 worked abroad. Personnel by
country: Finland 513, Estonia 291, Hungary 151, China 1,106. At the end of 2007, 75 % of
the company’s personnel worked in foreign subsidiaries and 54 % in China.
The employment of electronics (Nace DL) has decreased from 565 to 443 between 2000 and
2006. However, the decrease has not influenced the supplier network of the regional lead
firms, which belongs to Metal industry (Nace DJ) which grew from 702 in 1995 to 1,565 in
200 and in 1802 in 2006. It seems to be that the supplier network has managed to diversify
their clients. Besides ICT and Nokia Siemens network also other sectors of industrial
electronics were their clients, and ABB was mentioned.
2.3. Impact on welfare
Oulu South is a remote rural area with long distances. The losses of employment and
restructuring of agriculture have since 1995 been compensated by the industrialization. The
losses of the vulnerable sector since 2001 have been compensated with expanding other
industrial subsectors in Oulu South, especially metal industry but also wood processing
industry.
The population of Oulu South has decreased evenly from 93,200 in 1995 to 87,155 in 2007.
The birth rate is relatively high, and the population decreases have been due to the outmigration. Even if the population has decreased in Oulu South, the decrease is not so much as
in other correspondingly distant rural areas in Finland. The changes of the vulnerable sector
have not been reflected in the numbers of inhabitants.
The number of unemployed decreased in Oulu South more than half from 7,690 persons in
1995 to 3,239 persons in 2007, the number of long term unemployed decreased from 1,449 in
1995 to 486 in 2007 (to one third from 1995), and the unemployment rate decreased from
19,8 % to 8.7 % in the same period.
However, we can see small in crease in the number of unemployed as well as in
unemployment rate from 2000 to 2001 probably due to Internet bubble which touched
vulnerable sector and its regional suppliers. The decrease in unemployment rate and the still
high out-migration can bee accounted for the functioning national labor markets.
2.4. Evaluation of policies
189
Local industrial policy supported the emergence of electronics and electromechanical industry
in the area, especially through the provision of new buildings on industrial estates. The
growth of electromechanical industry was also contributed by the active role of the local
polytechnic, which emphasised production knowledge and production automation, and
contributed to the skill base of the firms involved. The local educational institutes were able
to respond to the needs of this new sector by the late 1990s. Centria Ylivieska, research and
development unit of the local polytechnic is working with local firms in projects developing
the methods and practices for the design and testing of products, aiming for more
competitiveness in production development processes. It seems to be a translator of relevant
technological knowledge for the firms. Centria Ylivieska activates the SMEs and their
innovation activities by supplying them development issues, technologies, facilities, and new
ways to act. Besides Centria Ylivieska, also the local technology centres are important
knowledge sources for the firms besides the other firms in the value chain.
The regional development strategies of Oulu South aim to develop the innovation milieu, a
strategy, which includes further upgrading of the skills of local workers, the introduction of a
new research and development sector, and increasing the level of business research and
development. The establishment of new local planning firms is supported through incubators
and development projects together with local technology centres. This development strategy
represents the common effort of the local actors and it is implemented through a partnership
involving municipalities, subregional units, educational institutes, local technology centres,
municipal development centres, and regional state authorities. The regional polytechnic, as
well as the Oulu South Institute, have a central role in this strategy. Oulu South Institute was
founded by the University of Oulu in response to the local initiatives in 2000. The Institute
aims to provide university level education and relevant research, among other things, for the
electronics cluster development.
Besides, the diversifying of the industrial structure has been an important target in which the
policy actors of Oulu South seem to have succeeded. The concern has been especially to
develop the wood processing industry in Oulu South by the help of innovation co-operation
with the SMEs and the regional knowledge institutes. The decreasing population of Oulu
South is still a big challenge for the regional actors.
Major parts of Oulu South belonged to Objective 1 area of Northern Finland and the
Structural Fund policies have been important in the project and programmes upgrading the
skills and local resources as well as diversifying the regional economy.
3. Conclusions and policy recommendations
Northern Finland is territorially larger than the Benelux countries together, BadenWürttemberg and Bavaria together or England, but it has only 0.7 million inhabitants. It has
very few experts in electronics and electric-related industries. There are less than 10,000
engineering students in the whole area. The size and amount of enterprises in these fields is in
general small. In addition, most localities do not have any, or they have only few, electronic
and electric-related industries companies.
The Oulu area with its 215,000 inhabitants is a substantial exception, having several high
technology enterprises, also in electronics and electric-related industries. In the area, there are
also major R&D sites of Nokia Mobile Phones and Nokia Siemens Networks. Several
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enterprises in the area somehow relate to Nokia as subcontractors or spinoffs from people
earlier working in Nokia in Oulu. However, the majority of Northern Finland is remote and
peripheral. The Oulu Southern is an example of electric-related industries in rural context.
The development of electric-related industries has been positive in the area in turnover and
employment. This is partly due to social networks of enterprises within production and
subcontracting chain, and partly to enterprises’ ability to move higher in the value-added
chain. In Northern Finland, public policies such as Centers of Expertise and Multipolis have
been implemented to help electronics and electric-related industries enterprises to enhance
their performance through knowledge transfer. However, Multipolis has been rather vague in
strategy and leadership. Since 2007, its focus has been on internationalization and sharpening
high technology enterprises in Northern Finland, including those located in remote rural areas.
Globalization has brought growth in electronics, electric-related industries and ICT in the
Oulu area since the 1990s. Later, the enterprises have outsourced and relocated their lessdemanding activities to countries with lower labor costs, such as Russia, Estonia and China.
This trend continues and touches also R&D. For many locally born enterprises, such as here
discussed PKC Group, EB and CCC, the only possibility is to be globally on the edge with
mobile technologies. Characteristic for the Oulu area is an active Triple Helix cooperation
between technology business, higher education and research and public authorities. For
decades, this practice has facilitated internationalization of electronics and electric-related
industries, knowledge-based development and provided on-site Living Lab testing
opportunities. Historical and cultural background is an important explaining factor for the
current situation. Roots in the area and commitment to stay there explain the continuous
presence of many successful electronics and electric-related industries enterprises. A policy
recommendation is to support long-term Triple Helix and the rooting of electronic and
electric-related industries enterprises to tackle the globalization challenges.
Oulu South is a distant agricultural region, which has developed an industrial position in the
interplay of national and regional factors. This was possible due to the co-location of firms
belonging to highly specialized industrial niches and due to proactivity of the local
polytechnic.
The response to globalisation by the local firms was to upgrade skills and to take outsourcing
as an opportunity. In Oulu South this means a change to more R&D based activities, and
improving local firms’ absorptive capabilities, within an overall ambition to shift forward in
the value chain. For some firms this means a change from knowledge receiver to knowledge.
Diversification of the regional economy has been the strategy to the face the globalisation of
vulnerable sectors. At the firm level this means to serve different clients, at regional level to
develop a versatile economic structure.
The replicable success factor in Oulu South is the pro-active local polytechnic institutions.
They have developed SMEs in remote rural areas and enabled them to embark upon
successful strategies of globalization. At the same time, these institutions have helped the
local entrepreneurs to diversify the industrial base and develop new industries.
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Case study 11 : Les TIC dans l’agglomération toulousaine : un secteur
ancré transversalement et s’appuyant sur les avantages compétitifs du
milieu local
Mathieu VIDAL8
Introduction
Le secteur des Technologies de l’Information et de la Communication (TIC9) occupe une
place importante dans l’économie de Midi-Pyrénées10. Mais il faut ici mettre en relief le fait
que les TIC se réduisent essentiellement, dans cette région, à la seule agglomération
toulousaine et à son district numérique. Certes, des raisons historiques peuvent expliquer une
partie de la géographie originelle de ce secteur d’activité ; cependant, cet état de fait actuel est
également en partie consécutif d’une part à la mise en place de politiques publiques (locales
ou nationales) et, d’autre part, aux effets d’agglomération tendant à concentrer les acteurs des
TIC en un même territoire.
Ce texte – non exhaustif11 - permettra de faire le point sur les éléments faisant la force (mais
aussi parfois la faiblesse) de l’agglomération toulousaine, dans un contexte de concurrence
internationale exacerbée.
Le secteur de l’électronique – et plus globalement des TIC – de la région Midi-Pyrénées est à
étudier transversalement, dans le contexte global et spécifique du système productif local qui
s’est mis en place très progressivement. Ce secteur, constituant à lui seul un système
industriel complexe allant des Systèmes embarqués aux Micro et nanotechnologies, en
passant par exemple par la Réalité virtuelle, est en partie analysable tel quel, de façon
autonome, mais se doit également d’être considéré comme pleinement intégré12 à quelques
secteurs de pointe (comme notamment l’aéronautique ou le spatial, bien sûr).
Si l’industrie toulousaine connaît actuellement un dynamisme certain, elle n’en est pas moins
sujette aux remouds du contexte international ; et ce d’autant plus que l’activité liée à
l’aéronautique (Airbus), extrêmement sensible aux retournements conjoncturels, occupe une
place capitale dans le système productif local. Ce qui fait d’ailleurs dire aux observateurs que
lorsque Airbus tousse, c’est toute l’activité locale de pointe qui s’enrhume.
Mais le secteur des TIC local s’appuie tout de même sur des avantages compétitifs
indéniables limitant sans doute quelque peu les risques de vulnérabilité face à la globalisation.
D’ailleurs, la mobilisation de l’ensemble des acteurs ou les résultats des politiques publiques
(et des projets en cours ou à venir) mises en place permettent un certain optimisme quant à
l’avenir… à la seule condition, certes, que le géant aux pieds d’argile qu’est Airbus ne
connaisse pas, localement13, de crise majeure.
8
Docteur en Géographie et Aménagement – Enseignant au Centre universitaire J-F. Champollion – Membre du
LISST-Cieu (Université de Toulouse le Mirail, CNRS, EHESS).
9
Secteur englobant l’informatique, l’électronique et les télécommunications.
10
En effet, le secteur occupait, début 2005, 4,1% de l’emploi salarié total régional (contre 3,5% en 1990)
Source : INSEE (2008) : Tableaux économiques de Midi-Pyrénées 2007, p.115.
11
Une version plus détaillée peut être fournie par l’auteur, ce texte étant très largement issu de ses travaux de
recherche précédents.
12
Par exemple dans des services spécifiques d’entreprises non référencées comme appartenant au secteur des
TIC lui-même.
13
Localement, puisque les derniers accords conclus lors des ventes d’appareils semblent montrer que celles-ci
s’accompagnent quasi-systématiquement, désormais, de contreparties non négligeables et de transferts de
technologies. Ce qui impliquerait peut-être, à terme, une déconnexion relative de l’entreprise avec son territoire
local d’origine.
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I – Les TIC : un contexte bien particulier, dans un environnement dominé par le secteur
de l’aéronautique et de l’espace
Le contexte local : l’agglomération toulousaine, véritable métropole régionale
La région Midi-Pyrénées, 45.348km², constitue un territoire déjà plus vaste que le Danemark
(43.094km², sans le Groenland, bien sûr), les Pays-Bas (41.526km², pour la partie
européenne) ou la Suisse (41.290km²). Regroupant huit départements, c’est la plus étendue
des 22 régions françaises, avec 8% du territoire national. Elle comptait, au 1er janvier 2008,
une population estimée à 2.755.383 habitants (soit 4,4% de la population française) ; sa
densité en donc relativement faible (61 hab/km², contre 111 pour la France métropolitaine).
Globalement, la région bénéficie d’une croissance régulière de sa population ; mais ceci est
quasi exclusivement dû au solde migratoire (et non au solde naturel), démontrant ainsi
l’attractivité de Midi-Pyrénées. Cependant, sur les 3020 communes que compte la région,
seulement 300 sont des villes au sens propre du terme (+2.000 habitants) et l’armature urbaine
régionale est très largement dominée par l’agglomération toulousaine.
Malgré la faible densité, l’urbanisation avance majoritairement, au sein des 18 aires
urbaines14, sous forme d’un étalement plutôt que d’une concentration. L’aire urbaine de
Toulouse voit quant à elle sa population se densifier, mais également son périmètre s’élargir.
Avec une augmentation de 123.700 habitants entre les deux derniers recensements, l’aire
urbaine est celle qui détient le deuxième plus fort taux de croissance annuel (1,5%) derrière
Montpellier (1,9%) et se place au cinquième rang français derrière Paris, Lyon, Marseille et
Lille (et devançant désormais Bordeaux). Cette croissance record de l’agglomération
toulousaine (dont l’aire urbaine dépasse désormais les limites de son département !) devrait,
selon les projections de l’INSEE15, se poursuivre à un rythme de 15.000 à 18.000 habitants
supplémentaires par an, afin d’atteindre 1.500.000 habitants en 2030.
Au point de vue de l’activité économique, la tradition industrielle régionale est relativement
récente, étant donné qu’aux XVIIIème et XIXème siècle, le territoire était surtout agricole (à
quelques exceptions près, notamment autour de Decazeville, Castres-Mazamet, etc.) et que
l’industrie ne profita pas des capitaux investis dans le secteur primaire. Comme le rappelle la
Préfecture sur son site Internet, « la région rate son industrialisation, et l’amélioration des
moyens de transports au XIXe siècle (…) porte un coup fatal à l’industrie céréalière. Le repli
des campagnes sur la polyculture et l’exode rural compromettent la croissance
démographique. Midi-Pyrénées perd un quart de ses habitants entre 1851 et 1954. »
A partir des années 1960, Toulouse profitera de décentralisations décisives, notamment dans
les domaines de l’aéronautique et de l’espace tout comme – à un moment où les économies
des pays industrialisés se tournent vers les productions à forte valeur ajoutée – de son système
éducatif de haut niveau, puisque « en l’absence de débouchés industriels et faute d’emplois, la
société locale a misé sur la formation de ses enfants pour tenter d’accéder aux concours dont
ceux de la fonction publique, même s’ils éloignaient du "pays" »16. Toulouse, métropole
d’équilibre, renforce certes sa place dominante face à son arrière-pays mais profite aussi
14
Rappelons que pour l’INSEE, une aire urbaine est un ensemble de communes, d'un seul tenant et sans enclave,
constitué par un pôle urbain, et par des communes rurales ou unités urbaines (couronne périurbaine) dont au
moins 40 % de la population résidente ayant un emploi travaille dans le pôle ou dans des communes attirées par
celui-ci.
15
INSEE Midi-Pyrénées (2001) : Projections de population à l’horizon 2030, Les Dossiers de l’INSEE, n°107,
novembre, 84p.
16
Laborie J.-P. (2006) : « Midi-Pyrénées : du déséquilibre régional à la région métropole », Conférence de
présentation du territoire régional, Troisième Séminaire Méthodologique du Programme Interreg IIIB Sudoe
eAtlasudoe, Maison de la Recherche de l’Université de Toulouse II le Mirail, 18 mai.
193
encore aujourd’hui de ce qui fut appelé, dans les années 1970, « les atouts du retard »17. En
effet, loin de devoir faire face à des restructurations industrielles massives (si ce n’est dans les
bassins traditionnels tels que ceux de Carmaux ou de Castres-Mazamet, par exemple) comme
en ont connu et subi d’autres régions françaises, la faible industrialisation locale, la présence
d’une main d’œuvre qualifiée, la profusion de terrains disponibles (aussi bien pour l’industrie
que pour l’habitat), une qualité de vie indéniable et une campagne accueillante profitèrent
ensuite au développement économique de la région, et en particulier de son agglomération
centrale.
Même si le taux de chômage a longtemps été relativement élevé, par rapport à la moyenne
nationale (ce qui n’était plus le cas depuis 2003, même si l’on observe depuis 2007 un
nouveau changement de tendance), la région Midi-Pyrénées offre aujourd’hui à ses habitants
une activité économique diversifiée que des grands succès commerciaux et médiatiques
viennent régulièrement valoriser ; pensons notamment au programme de l’Airbus A380, à
celui du Cancéropôle (en lieu et place de l’usine AZF) ou encore à Galiléo, système de
positionnement par satellite européen, dont la Commission européenne estime qu’il devrait
permettre la création d’environ 150.000 emplois en Europe dont 10 à 15.000 dans
l’agglomération toulousaine, qui ne cesse de croître et dont certains observateurs ou
aménageurs se demandent si elle n’a pas pour vocation, à terme, de se transformer en une
« région métropole »18. D’ailleurs, les réflexions autour de la question de la métropolisation
toulousaine et régionale se poursuit actuellement, l’aire métropolitaine toulousaine ayant été
lauréate, en septembre 2005, d’un « appel à coopération métropolitaine » lancé par la DATAR
(aujourd’hui DIACT). Cette aire métropolitaine est un vaste territoire englobant, autour de
l’aire urbaine de Toulouse, les agglomérations d’Albi, Auch, Castres-Mazamet, Foix,
Montauban, Pamiers et Saint-Gaudens, soit l’essentiel de l’espace urbanisé (et industrialisé)
de Midi-Pyrénées.
Les TIC : un secteur d’activité fortement implanté dans l’agglomération toulousaine
Que ce soit du fait des nombreux emplois générés ou de son intégration dans les secteurs
connexes, le secteur des TIC constitue un pôle d’activité fortement ancré, au sein d’une région
particulièrement active en matière d’industries de haute technologie (citons notamment
l’aéronautique et la bio-santé, toutes deux labellisées « Pôles de Compétitivité » par la
DATAR). Pour mémoire – et même si les TIC ne doivent pas tout à l’aéronautique – l’un des
tournants technologiques date du début des années 1980, avec le choix fait par Airbus des
commandes de vol électriques pour la gamme A320, ouvrant ainsi le champ aux systèmes
embarqués et à une stratégie volontariste de maîtrise technologique19.
En effet, constituant le deuxième secteur industriel de la région (derrière l’aéronautique et
l’espace), les entreprises TIC ont gagné, d’après l’INSEE, plus de 15.000 emplois en une
quinzaine d’années à peine (soit depuis le début des années 1990), en Midi-Pyrénées.
Aujourd’hui, le secteur des TIC (regroupant donc les grands domaines que sont
l’informatique, l’électronique et les télécommunications) emploie presque 40.000 personnes
dans la région, occupant 4% de l’emploi salarial total de Midi-Pyrénées. L’informatique
regroupe quasiment 42% des emplois des TIC, tandis que la filière des télécommunications en
concentre 36%. Enfin, 22% des salariés des TIC travaillent dans l’électronique.
17
Cette expression se retrouve par exemple dans le titre d’un numéro de la revue La Documentation
photoographique, « Le sud-ouest : les atouts du retard », n°6022, avril 1976.
18
Le concept de « Toulouse, région métropole », est très largement repris dans le Schéma Directeur
d'Aménagement et d'Urbanisme (SDAU), l’idée étant notamment de constituer une métropole forte et
équilibrée… autour de Toulouse.
19
Cf. notamment les travaux de Jean-Marc Zuliani sur ce thème.
194
Tableau 1 : Poids et répartition des emplois des établissements TIC en Midi-Pyrénées, en
200520
Si l’on s’intéresse à l’évolution de la répartition par branche des TIC des salariés de ce secteur
(cf. le graphique suivant), il apparaît que l’informatique a véritablement décollé dans la
seconde moitié des années 1990, avant de connaître un ralentissement de son activité au début
de ce siècle (celui-ci fut notamment dû au passage à l’euro et à celui de l’an 2000). Le secteur
des télécommunications a lui aussi marqué le pas au début des années 2000, au moment de
« l’éclatement de la bulle ». En effet, rappelons que les sociétés Internet ont vu leur valeur
boursière s’effondrer en mars 2000 ; quasiment un an plus tard (en février 2001), les
entreprises des télécommunications et de l’informatique connaissent la même déprise.
Les entreprises midi-pyrénéennes des TIC ont suivi l’évolution nationale, à l’exception tout
de même de celles de la branche de l’électronique, qui se sont tournées à nouveau vers la
croissance dès 2003.
Figure 1 : L’évolution des effectifs salariés par filière des TIC, entre 1989 et 200521
Cependant, – suivant en cela les grandes tendances nationales – si l’informatique regroupe
une grande partie des emplois (42%) et des entreprises (quasiment ¾) du secteur des TIC, le
secteur des Télécoms (36% des emplois et environ 15% des entreprises) réalise la moitié du
Chiffre d’affaires des TIC (soit 1 milliard d’euros) contre 30% environ à l’informatique. On
vérifie donc là que de façon directe (emplois) ou indirecte (chiffres d'affaires d'autres secteurs
connexes, comme l’aéronautique et l’espace), l'informatique joue un rôle primordial dans les
activités de hautes technologies de la région.
20
21
Source : INSEE (2008) : Tableaux économiques de Midi-Pyrénées 2007, p.115.
Ibid.
195
Nous l’avons dit, le secteur des TIC de Midi-Pyrénées est aujourd’hui incontournable dans
l’économie régionale.
D’ailleurs, il se distingue au niveau national en occupant le 2ème rang en matière de
spécialisation dans ce domaine, derrière l’Île de France. Allant dans le même sens, les deux
cartes suivantes démontrent la force de la région, que ce soit pour les « services
informatiques » (carte de gauche) ou pour « l’édition de logiciels personnalisés ou non »
(carte de droite).
Carte 1 : La spécialisation des régions françaises en 2002 dans les
domaines des services informatiques et de l’édition de logiciels22
Dans les deux cas, la région se positionne au deuxième rang national, entre l’Île de France et
Rhône-Alpes. En ce qui concerne le nombre d'emplois, Midi-Pyrénées se classe également au
deuxième rang, que ce soit pour le traitement de données ou l’édition de logiciels.
Ainsi l’activité TIC de la région se caractérise d’une part par une base diversifiée au volume
important, et d'autre part par un appui sur des spécialisations de quelques activités.
En effet, l’informatique locale profite certes de la présence des industries de pointe
développées dans la région (aéronautique, espace, automobile, etc.) mais s’est aussi
spécialisée dans des domaines complémentaires, dont les savoir-faire sont reconnus
internationalement. Citons par exemple, dans le domaine de l’édition de logiciels :
- le grid computing (mutualisation des ressources informatiques inexploitées) ;
- l’informatique distribuée (gestion et sécurisation des données stockées, partagées
et transférées) ;
- l’ingénierie linguistique (reconnaissance vocale et applications connexes) ;
- les interfaces homme-machine (interactions usagers – processus informatisés) ;
- la réalité virtuelle (simulation d’objets, de process, etc.) ;
- le travail collaboratif (travail en simultané et en réseau sur un même projet).
Ainsi, la place de Midi-Pyrénées en matière de TIC est largement reconnue au niveau
national, voire international. D’ailleurs, l’agence régionale de développement économique,
22
Source : Midi-Pyrénées Expansion : Les Technologies logicielles en Midi-Pyrénées, Plaquette de présentation
sectorielle (d’après l’INSEE).
196
Midi-Pyrénées Expansion, valorise bien sûr ceci dans ses plaquettes de promotion23, en
indiquant par exemple que la région constitue le premier pôle français pour les systèmes
électroniques embarqués, la deuxième région française pour les services informatiques, ou
encore le deuxième bassin de recherche informatique en France.
Cependant, le secteur local des TIC s’appuie sur une caractéristique que les statistiques ne
révèlent pas dès lors que l’on étudie celui-ci à la seule échelle régionale, à savoir la place très
largement prépondérante de la métropole toulousaine.
Si la région regroupe aujourd’hui presque 40.000 emplois dans le domaine des TIC répartis au
sein d’environ 1.100 entreprises, il serait absolument erroné de s’arrêter à cette information et
de supposer que cette activité se localise relativement uniformément au sein du territoire
régional. L’électronique illustre bien la place prépondérante de la métropole régionale : en
effet, si l’on trouve en Midi-Pyrénées trois pôles d’excellence électronique, deux sont certes à
l’extérieur de l’agglomération toulousaine mais cette dernière concentre tout de même la
grande majorité des emplois. En effet, on compte, dans la région :
- un pôle « Electronique » dans le Tarn-et-Garonne (regroupant environ 1.400
emplois) ;
- un pôle « Equipements Electriques » dans les Hautes-Pyrénées (2.400 emplois) ;
- un pôle « Systèmes Electroniques Embarqués » dans l’agglomération toulousaine
(15.000 emplois).
Ainsi, l’activité liée aux TIC se concentre largement au sein de la Haute-Garonne (le
département regroupe quasiment 88% des effectifs et 70% des établissements régionaux) et
plus particulièrement dans l’agglomération toulousaine.
En effet, les entreprises TIC, lorsqu’elles ne sont pas établies de façon plus ou moins diffuse
dans le tissu urbain, sont regroupées au sein d’une dizaine de zones d’activités ou parcs
technologiques, parmi lesquels on peut citer Labège Innopôle, le Parc Technologique du
Canal, Basso Cambo ou encore la Zone Aéronautique de Blagnac.
La forte concentration des entreprises TIC au sein de certains parcs technologiques fortement
spécialisés, profitant des structures d’accompagnement, de la proximité avec les clients, les
donneurs d’ordres ou les sous-traitants, a bien sûr pour conséquence directe de spécialiser
l’emploi au sein de certaines communes. Par exemple, les données de l’Unedic permettent de
calculer que plus de 17% des emplois de statut privé du territoire de la Communauté
d’agglomération du Sicoval se situent dans des entreprises du secteur des TIC, alors que la
moyenne régionale est de 5,14%. De même, mais un cran en deçà, la concentration des
emplois TIC est remarquable pour la commune de Toulouse (environ 10,5%) et, plus
largement au niveau géographique, pour la Communauté d’agglomération du Grand Toulouse
(9,7% des emplois de statut privé se situent dans le secteur des TIC).
Mais le poids prépondérant de l’agglomération toulousaine par rapport au reste du territoire
régional, s’il peut en partie s’expliquer par des motifs historiques localisant les prémices de
cette activité au sein de l’agglomération, est également à mettre au bénéfice d’actions
particulières et de conditions favorables pour l’accueil et le développement des TIC.
23
Cf. par exemple : Midi-Pyrénées Expansion (2003) : Les Technologies de l’Information et de la
Communication en Midi-Pyrénées, Conseil Régional Midi-Pyrénées, 6p.
197
II – Des avantages compétitifs locaux d’importance pour le développement des TIC
Les méthodes locales de gouvernance et l’implication d’un grand nombre d’acteurs dans le
domaine des TIC favorisent sans aucun doute le dynamisme local ; cependant, comme nous
l’indiquions précédemment – et en complément de certaines des raisons historiques et sociodémo-géographiques – le territoire doit une part certaine de son dynamisme et de son
attractivité à d’autres motifs et avantages compétitifs, que nous allons mettre ici en exergue24.
La ville rose : une métropole dynamique au sein d’un territoire accueillant
L’un des atouts indéniables de Midi-Pyrénées – mais qui n’est certes pas suffisant – vient du
fait que le territoire régional et sa métropole profitent actuellement d’une image positive et
d’une qualité de vie appréciée. Bon nombre d’acteurs (tels que le Grand Toulouse, le Sicoval
ou Midi-Pyrénées Expansion) mettent d’ailleurs en avant cet avantage, que des études
nationales ont également relevé.
Selon le classement réalisé par le magazine L’Express, par exemple, Toulouse arrive au 6ème
rang des villes les mieux adaptées aux familles et au 4ème rang des villes les mieux adaptées
aux jeunes. Plus spécifiquement, elle se classe 3ème (derrière Rennes et Strasbourg) pour le
dynamisme économique et 4ème en matière de puissance économique (derrière Paris, Lyon et
le couple Marseille – Aix-en-Provence).
Mais si elle est attractive en ce qui concerne la population, Midi-Pyrénées l’est aussi en
matière d’économie, ayant à la fois un potentiel important et des résultats d’un très bon
niveau. En effet, rappelons par exemple que, malgré un modeste huitième rang national pour
l’emploi salarié, Midi-Pyrénées est, en 2005 :
- la 1re région française et la 20° région européenne pour l’intensité de la R&D25 ;
- la 1re région française (ex-aequo avec l’Ile-de-France) pour le nombre de
chercheurs par rapport à l’emploi salarié (14‰, contre 7,7‰ en France
métropolitaine) ;
- la 1re région française pour les excédents commerciaux (9,14 milliards d’euros)26 ;
- la 4ème région française pour les investissements étrangers.
Cependant, ces bons résultats et classements du territoire régional et, de fait, de la métropole
toulousaine, s’expliquent en partie par un véritable potentiel métropolitain s’appuyant certes
sur une forte croissance démographique, sur un bon dynamisme économique27, mais aussi sur
la présence locale d’un milieu particulièrement développé en ce qui concerne la formation et
la recherche (qu’elle soit publique ou privée).
24
Nous ne développerons pas ici, la place des réseaux de télécommunication, qui pourrait cependant être incluse
à ces avantages (même si la présence de réseaux de télécommunication de pointe se banalise, certes).
25
L'intensité de la R&D est définie comme l'expression des dépenses de R&D des entreprises privées en
pourcentage de la valeur ajoutée dans l'industrie.
26
La part du secteur de la construction aéronautique et spatiale est prépondérante dans cet excédent,
correspondant à elle seule à 75%, en valeurs, des exportations totales de la région.
27
L’emploi total de Midi-Pyrénées (1.077.618 au 1er janvier 2006, selon l’INSEE) connaît une croissance
supérieure à la moyenne nationale (1,7% par an, contre 1,1%) et l’industrie résiste globalement (au prix de fortes
mutations ou de l’abandon progressif de certains secteurs traditionnels comme le textile). Notons cependant que
trois filières industrielles regroupent 75% des effectifs industriels régionaux : 59.000 emplois dans
l’aéronautique (et 75.000 induits), 37.000 dans les TIC et environ 26.000 dans les IAA. Par ailleurs, les effectifs
des services aux entreprises (notamment dans les domaines de la R&D, des télécommunications, du conseil et
assistance, etc.) ont augmenté de moitié en dix ans, atteignant 105.000 employés en 2005.
198
Toulouse au premier plan national pour l’enseignement et la recherche
Le fort potentiel de l’agglomération toulousaine en matière d’enseignement supérieur et de
recherche positionne celle-ci au tout premier plan national ; en effet, Toulouse constitue le
deuxième pôle national en ce qui concerne l’enseignement supérieur et se place au même rang
(toujours derrière l’Île-de-France) pour ce qui est de la recherche.
D’après le MENESR, la Région comptait à peine moins de 115.000 étudiants (soit 5% de la
population) en 2004-2005, répartis dans 36 sites d’enseignement supérieur dont 10 sites
universitaires. Signe supplémentaire de sa toute puissance et du processus de métropolisation
se réalisant en sa faveur, l’agglomération toulousaine concentre à elle seule plus de 90.000
étudiants, réunissant sur son territoire la très grande majorité des établissements.
Notons par ailleurs que 11% des étudiants sont étrangers, leur présence s’expliquant en partie
par les échanges (du type de ceux promus par le programme Erasmus, par exemple) avec
d’autres pays européens, mais trouvant leur origine surtout dans les relations historiques liées
entre la France et le continent africain. Ainsi, Toulouse possède une ancienne tradition
d’accueil d’étudiants africains.
Dans le tableau suivant, il est intéressant remarquer que la répartition des étudiants selon les
filières fait apparaître le poids conséquent des écoles d’ingénieurs (7,3% des étudiants de la
région, soit près du double, en proportion, de la moyenne nationale). D’où la présence d’une
main d’œuvre locale très bien formée.
Tableau 2 : Le poids des filières de l’enseignement
supérieur en Midi-Pyrénées en 2004-200528
Au sein du dispositif local de formation (s’appuyant sur les trois Universités, l’INP et la
douzaine de Grandes Ecoles), l’Université Paul Sabatier se positionne notamment fortement
sur le créneau de l’informatique. Ainsi, on dénombre en Midi-Pyrénées, et toutes filières
confondues, près d’une centaine de cursus diplômants en informatique regroupant environ
10.000 étudiants.
De fait, 10% des étudiants formés en France en informatique le sont dans la région. Par
ailleurs, il y a en Midi-Pyrénées autant de diplômes à Bac+4 en informatique qui sont
décernés qu’en Île de France, qui compte pourtant 4 fois plus d’habitants.
Outre un enseignement de pointe en informatique, Toulouse profite également d’un fort
potentiel en recherche – le plus fort ratio chercheurs / population après l’Île de France – basé
sur un effectif régional de plus de 16.000 chercheurs et près de 10.000 techniciens. Mais,
autre preuve des effets de la métropolisation, presque 90% des moyens humains de MidiPyrénées consacrés à la R&D se concentrent dans l’aire urbaine de Toulouse.
Par ailleurs, si la répartition public / privé est équilibrée en matière de recherche, en France
métropolitaine, elle penche légèrement (à 55%) en faveur de la fonction publique, sur le
territoire régional et de l’agglomération. Dans la région, la recherche publique régionale se
répartit au sein de plus de 380 laboratoires. Outre la présence de deux Etablissements Publics
28
Source : MENESR (2005) : Atlas régional : les effectifs d’étudiants en 2004-2005, 194p., p.104.
199
Industriels et Commerciaux (EPIC) de taille – le CNES29 et l’ONERA30 – mais n’oeuvrant
pas directement dans le champ qui nous intéresse ici (même si les connexions et
complémentarités sont évidentes), citons, dans le champ des TIC, deux laboratoires
spécialisés en informatique, fortement ancrées et largement reconnues au niveau international,
que sont le LAAS31 et l’IRIT32.
La recherche privée locale (plus de 10.000 personnes dont presque 5.000 chercheurs) place la
région Midi-Pyrénées au troisième rang national en la matière, et les entreprises de ce secteur
auraient dépensé, en 200133, plus d’un milliard d’euros en R&D (800 millions, pour la
recherche publique). Toujours d’après l’INSEE34, quasiment la moitié de ces dépenses sont
réalisées dans le secteur de l’aéronautique et de l’espace, environ 15% sont réalisées dans le
secteur pharmaceutique tandis que 10% des dépenses régionales de R&D sont effectuées
dans le domaine de la fabrication d’équipements radio, télé et de communication. Témoignant
de l’investissement local en matière de R&D, la région se classe au deuxième rang national
pour l’aide fiscale obtenue par le biais du Crédit d’Impôt Recherche, géré par le Ministère
délégué à l’Enseignement supérieur et à la Recherche.
III – Acteurs locaux et nationaux : des projets et politiques publiques au bénéfice du
territoire local
La profusion des acteurs gravitant dans le champ des TIC, qu’ils soient de type public, privé,
professionnel ou intermédiaire, semble se vérifier sur la plupart des territoires, en France et
plus généralement dans les pays développés. Mais cela se vérifie particulièrement en région
Midi-Pyrénées35, dont les institutions sont déjà nombreuses du fait de son périmètre,
englobant huit départements.
Au point de vue des acteurs publics, la place de la Région (à la fois par le biais de ses
satellites et de ses programmes d’accompagnement) est à mettre particulièrement en avant.
Mais au sein d’une métropole comportant des entreprises de premier plan dans les domaines
de la recherche, de l’innovation et des TIC, certaines institutions privées participent donc
pleinement de la gouvernance actuelle observable dans ces secteurs.
Enfin, symbole d’une médiation réussie – ou tout du moins semblant l’être – le secteur des
TIC est également celui des coopérations entre acteurs privés et publics s’entendant (parfois
ponctuellement) autour de projets ou programmes importants (qu’ils soient locaux ou
impulsés à l’échelle nationale), dans le but de rendre (respectivement) leurs entreprises et leur
territoire plus compétitifs, plus attractifs et plus dynamiques.
Les acteurs publics locaux : de véritables partenaires du monde industriel
On pourrait de fait se demander quelle est la place que peut occuper l’accompagnement
institutionnel public, là où le succès d’un secteur s’explique notamment par une innovation
constante chez les industriels. Mais, au contraire – et peut-être du fait du rôle historique de
l’acteur public au démarrage de l’activité, notamment en décentralisant certaines activités de
pointe liées à l’aéronautique – les acteurs publics continuent de jouer un rôle incontournable
dans la structuration et le dynamisme du secteur des TIC. En effet, le développement de la
29
Centre National d’Etudes Spatiales.
Office National d'Etudes et de Recherches Aérospatiales.
31
Laboratoire d’Analyse et d’Architecture des Systèmes.
32
Institut de Recherche en Informatique de Toulouse.
33
Source non récente, mais visiblement rarement actualisée.
34
INSEE (2004) : La recherche en Midi-Pyrénées.
35
Ceci est synthétisé dans un graphique présenté en annexe, spécifiquement pour le secteur de l’informatique,
mais que l’on peut élargir aux TIC.
30
200
technopole toulousaine s’est au départ fait dans une dynamique de forme strictement « topdown » (ou descendante) ; mais elle se caractérise aujourd’hui par un ensemble d’initiatives
localisées structurant le secteur (soit de forme « bottom up », ou ascendante) et pour lesquels
les acteurs publics locaux sont généralement associés aux industriels.
Ainsi, que ce soit l’Etat36 (par le biais de ses représentants ou des conventions passées), la
région Midi-Pyrénées, les départements ou les collectivités locales, l’ensemble des acteurs
publics soutient l’activité économique et le secteur des TIC par le biais de dispositifs variés,
dont la mise en place de structures (parmi lesquelles les agences de développement
économique) ou de programmes d’accompagnement (citons l’incubateur régional ou les
pépinières).
Dans le domaine de l’économie, Midi-Pyrénées Expansion, agence créée en 1987 par le
Conseil régional, « est à la fois au service des entreprises et des acteurs locaux pour les
accompagner dans leur développement »37.
Le Conseil régional est également à l’origine de la création d’autres structures oeuvrant dans
le domaine de l’économie et/ou des TIC, comme pas exemple l’ARDESI, ouverte en 2001
pour répondre à certains des objectifs du PARSI. Moins tournée vers les entreprises mais
davantage vers les collectivités (par le biais des usages), l’ARDESI « a un rôle d’impulsion et
d’animation auprès des collectivités locales, des institutions et des professionnels. Elle a pour
objectif de contribuer à faciliter l’appropriation des enjeux et des outils induits par le
développement des nouvelles technologies par les responsables des collectivités locales »38.
Mais l’un des éléments importants à relever de l’initiative régionale est la création de MidiPyrénées Innovation (MPI), remplaçant les trois structures qui avaient jusque là en charge le
transfert des technologies. MPI, agence financée à 60% par le Conseil régional (les autres
partenaires financiers étant l’Etat et OSEO-Anvar) a pour mission de simplifier l'accès aux
dispositifs de financement et de structurer la politique des diverses structures existantes, dont
les trois qu’elle remplace. Le lancement de MPI donna également l’occasion à M. Malvy de
rappeler et d’annoncer que « le Conseil Régional Midi-Pyrénées, qui a majoré de 30% son
budget de la Recherche en 2006, poursuivra son effort au cours des années qui viennent. Il
sera porté, hors Contrat de Plan Etat-Région, à 20 millions d’euros au minimum à l’horizon
2010 »39. Le Conseil régional marque là son attachement à la Recherche et à l’Innovation,
dont il fait également bénéficier les entreprises indirectement, par exemple au travers de
l’IRDI40 (Institut Régional de Développement Industriel de Midi-Pyrénées), dont il est
actionnaire à hauteur de 20%.
Le Conseil général de Haute-Garonne intervient quant à lui dans le domaine des TIC
notamment par le biais du Centre Européen d’Entreprise et d’Innovation (CEEI) Théogone,
qui a pour objectif l’aide au développement de projets innovants, et de ses deux pépinières.
Mais malgré un budget global d’environ deux fois celui du Conseil régional, et de deux fois et
demi celui de la CAGT, le Conseil général demeure un acteur de second rang en matière de
développement économique.
36
L’Etat est notamment présent, sur le territoire (et outre la Préfecture) par le biais de la DRIRE et d’OSEOANVAR.
37
Source : site web de Midi-Pyrénées Expansion.
38
Source : site web de l’ARDESI.
39
Ibid.
40
L’IRDI, créé en 1981, a investi depuis cette date plus de 200 millions d’euros dans plus de 400 entreprises des
secteurs services, des sciences de la vie et des TIC. L’IRDI est le leader régional en matière d’investissements en
fonds propres. En effet, les investissements étaient de l’ordre de 17,5 M€ en 2005, pour un fonds géré de 95,2
M€.
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L’implication des deux grandes communautés d’agglomération de l’aire urbaine toulousaine
dans le domaine des TIC se concentre bien sûr majoritairement (c'est-à-dire à l’exception des
coopérations avec les autres acteurs locaux) sur leurs propres territoires respectifs. Bien sûr,
elles se font incontournables en proposant des réseaux de télécommunication adaptés mais
aussi un accompagnement des entreprises en création, par le biais des pépinières disposées
dans les zones d’activité.
L’appareil de formation de l’agglomération toulousaine constitue, pour les entreprises locales,
la pierre angulaire de l’accès à une main d’œuvre fortement qualifiée. Par ailleurs,
l’agglomération toulousaine profite de la présence d’un secteur de la recherche puissant, dont
les laboratoires sont aujourd’hui sensibilisés à l’importance du transfert de technologie et dont
certains chercheurs n’hésitent plus à tenter leur chance dans le monde de l’industrie, grâce à la
loi sur l’innovation du 12 juillet 1999 leur permettant de se positionner en tant
qu’entrepreneurs-chercheurs.
Bénéficiant de coopérations multiples avec l’appareil institutionnel régional et de
financements aussi bien locaux que nationaux ou européens, ces universités, écoles
d’ingénieurs et laboratoires sont bien sûr en connexion directe avec les acteurs privés, que ce
soient les institutions d’animation économique ou les entreprises elles-mêmes, au sein
desquelles elles placent la main d’œuvre qu’elles forment.
Une médiation effectuée par quelques structures de premier plan
Au-delà des entreprises elles-mêmes, l’animation de la gouvernance locale, dans le domaine
des TIC, est en partie due à quelques structures de type privé effectuant de la médiation, de
l’animation ou du transfert de technologie.
Une structure est incontournable au point de vue des TIC dans l’agglomération toulousaine :
la Mêlée numérique, qui se définit elle-même comme un « aiguillon » local de la mise en
réseau. La « Mêlée » a deux objectifs que sont le développement des entreprises par les TIC et
la dynamisation du secteur régional des TIC et de son innovation. Dans les faits, il est
indéniable que la Mêlée numérique constitue actuellement l’association la plus dynamique en
matière de promotion des TIC en Midi-Pyrénées, réunissant chaque fois autour d’elle les
différents acteurs de la métropole intéressés par les TIC par le biais de différents types
d’événements (comptant régulièrement 1000 à 1500 participants).
Parmi les acteurs institutionnels privés, citons aussi la FREMP (Fédération Régionale des
Entreprises du Multimédia en Midi-Pyrénées), créée en 1997 et qui s’organise autour d’une
triple mission consistant à faire entendre la voix des professionnels du secteur des TIC,
notamment auprès des institutions présentes dans la région ; à mettre en oeuvre des actions
pour susciter des initiatives ou participer à des actions de sensibilisation et de formation sur la
thématique des TIC, auprès des habitants et des écoles de la région Midi-Pyrénées ; et à
participer au développement et à la diffusion des TIC auprès des entreprises ne travaillant pas
dans ce domaine mais étant situées dans la région Midi-Pyrénées. Initiative originale, la
FREMP a mis en place, début 2004, une place de marché multimédia afin de « permettre aux
PME régionales de lancer rapidement un large appel d'offres pour un projet multimédia
auprès de vrais professionnels du secteur ».
Citons aussi le Cercle numérique, créé en 2002 et subventionné par le Conseil régional. Il
regroupe une quarantaine d’entreprises et se positionne fortement sur le créneau des
technologies logicielles et des services informatiques à forte valeur ajoutée. Son ambition est,
d’une part, de pouvoir proposer la mutualisation d’actions, de formations ou d’informations
et, d’autre part, de valoriser son offre ainsi que, plus globalement, la filière TIC de MidiPyrénées.
202
Il existe bien sûr d’autres structures privées d’animation ou de transfert de technologies dont
le but est de structurer les acteurs locaux des TIC autour d’un thème précis et de peser sur
leurs partenaires ou leurs interlocuteurs. Parmi ceux-ci, le groupe RéSIST41, créé en
novembre 2001, regroupe des universitaires, des fournisseurs et des utilisateurs impliqués
dans le domaine de la sécurité informatique ; le Clusir Midi-Pyrénées42, association fondée en
mars 2001, tente de développer une meilleure approche et maîtrise des risques des systèmes
d'information et applications informatiques des organismes privés ou publics ; et le Cécile
Group, association de quelques PME spécialisées dans l’utilisation des TIC au bénéfice du
secteur de la navigation et du positionnement par satellite.
Si la plupart de ces associations ou structures ont une vocation régionale, notons tout de
même qu’elles sont toutes localisées au sein de la métropole toulousaine, augmentant ainsi le
poids de celle-ci, notamment dans la représentation des activités et la prise de décisions.
L’électronique et l’informatique toulousaines : un système local de compétences pleinement
intégré au système productif technopolitain
Le secteur de l’informatique de l’agglomération toulousaine, qui constitue, notamment
d’après les travaux de Jean-Marc Zuliani et de Michel Grossetti, un véritable système local de
compétences, ne peut s’appréhender qu’en l’incluant aux autres grands secteurs industriels de
l’agglomération et que sont l’aéronautique, l’espace et les systèmes embarqués. A ces
secteurs, il faut rajouter celui des biotechnologies, dont les entreprises du secteur de
l’informatique accompagnent le développement. Mais notons par ailleurs que les TIC (et
l’informatique en particulier) ont pour deuxième structure de clientèle (après l’industrie de
l’aéronautique et de l’espace) le domaine de la réalisation de logiciels pour l’administration,
les assurances et le secteur bancaire. Nous nous en tiendrons ici à démontrer les liens entre les
TIC (mais surtout l’informatique) et l’aéronautique et l’espace, prédominant dans les
commandes pour le secteur TIC local.
Cette transversalité du secteur des TIC a pour conséquence, comme nous l’avons déjà
mentionné, d’intégrer véritablement une partie de l’activité locale des TIC (en terme
d’emplois) aux entreprises de ces secteurs connexes.
Constituant peut-être le nouveau symbole de la gouvernance métropolitaine se mettant en
place dans le domaine des TIC mais aussi, plus globalement, de l’innovation, le secteur local
de l’Aéronautique, de l’Espace et des Systèmes embarqués (AESE) a été labellisé « Pôle de
compétitivité à vocation mondiale », par le CIADT du 12 juillet 2005. Ceci est un excellent
exemple d’une politique nationale dont les acteurs locaux ont su saisir l’opportunité.
L’association « Aerospace Vallée », qui en regroupe les protagonistes, fut créée dès le
lendemain. Nous utilisons ici le terme « local », mais il est vrai que les acteurs de MidiPyrénées se sont associés, pour ce projet, à ceux de l’Aquitaine, région qui bénéficie
également d’une longue expérience dans ce domaine, mais qui fut peut-être moins moins
valorisée car dans le domaine du militaire. C’est aussi à Bordeaux qu’a été mis au point le
Falcon 7X, dernier grand succès de chez Dassault Aviation.
En ce qui concerne ce pôle AESE, on peut aisément parler de gouvernance mixte, car les
acteurs publics et privés se sont associés et regroupés au sein d’une structure ayant pour
mission de développer l’activité économique concernée. En l’occurrence, l’Aerospace Vallée
compte plus de 300 membres, dont 9 collectivités publiques et territoriales, 12 structures de
développement économique, 14 structures de recherche, 36 organisations professionnelles et
41
42
Réseaux et Systèmes d'Information Sécurisés à Toulouse.
Club de la Sécurité des Systèmes d’Information de la Région Midi Pyrénées.
203
partenaires associés, 20 structures de formation, près de 150 PME-PMI et surtout 42 grandes
entreprises, dont les poids en matière de prise de décision au sein de la structure est important.
Même si les objectifs propres à chacun sont parfois distincts, les différents acteurs (et types
d’acteurs) se rejoignent, dans ce projet, autour d’objectifs ambitieux à la fois pour l’industrie
locale et son (ses) territoire(s) d’accueil. Il s’agit en effet de « conforter la 1re place mondiale
du pôle en aéronautique civile ; conforter la 1re place européenne dans le domaine de
l’espace ; renforcer une position d’excellence dans le domaine des systèmes embarqués ;
devenir un pôle de recherche et de formation de référence mondiale ; renforcer les atouts et
les synergies des grands groupes et PME dans la compétition mondiale ».
Dans cet objectif de renforcement du pôle et de positionnement aux niveaux national et
international, l’Aerospace Vallée a établi des projets de coopération dans 9 Domaines
d’Activités Stratégiques (DAS). Transversalement à ceux-ci, 3 Domaines d’Activités
Transversales (DAT) constituent autant de projets structurants (cf. graphique en annexe).
Territorialisés ou non, ces projets structurants sont de différents ordres ; citons par exemple,
dans le domaine du renforcement du tissu de l’enseignement, la création de l’Aerospace
Campus, sur le site de Montaudran. L’ambition est de réunir en un même lieu les principaux
acteurs de la formation et de la recherche (notamment SUPAERO, ENSICA et ENAC et
quelque 1000 chercheurs provenant de l’ONERA, d’EADS, du CNRS et du CNES) afin de
servir de symbole, pour le pôle de compétitivité, à l’international.
Par ailleurs, dans le domaine du renforcement du tissu industriel et économique, le Plan
ADER43 II a pour ambition – dans la continuité du premier plan ADER financé par le Contrat
de Plan Etat-Région entre 2002 et 200444, mais en élargissant son champ d’action à
l’ensemble du secteur AESE – de structurer l’ensemble de la sous-traitance de ce secteur afin
que ces PMI-PME soient plus réactives et mieux organisées – et donc, de fait, plus
compétitives – face aux exigences des grands donneurs d’ordres. Car tel est effectivement
l’enjeu, dans un secteur d’activités subissant une forte concurrence ; l’idée étant d’aller audelà du système productif au sens marshallien du terme afin de permettre à une activité, déjà
structurée au sein du territoire, de pouvoir répondre aux nouveaux défis notamment lancés par
un secteur en quête d’efficacité, que ce soit en terme d’innovation, de qualité ou de délais.
Cependant, les derniers événements démontrent bien la fragilité de cette ambition : en effet,
suite aux retards de livraison des premiers exemplaires de l’A380, la situation s’est faite
difficile pour l’avionneur qui a mis en place en septembre 2006 le fameux plan « Power 8 »
de réorganisation industrielle et sociale. Un autre champ d’investigation, bien plus dangereux
pour le tissu économique local, consisterait (selon les syndicats, sur leurs gardes) à tenter de
limiter le désavantage lié au taux de change entre l’euro et le dollar en délocalisant la
production en « zone dollar » et en incitant la sous-traitance à faire la même chose. Certes, il
serait étonnant de voir partir hors d’Europe l’ensemble des chaînes de montage d’Airbus –
rappelons quand même qu’Airbus a accepté de lancer une chaîne de montage pour les A320
en Chine, en échange d’une commande de 150 avions… – mais le procédé se systématise. Il
existe bien sûr déjà dans d’autres domaines, comme par exemple le textile, pour lequel les
services de R&D et le design, notamment, sont conservés en Europe tandis que la fabrication
du produit final est délocalisée. Ceci démontre la fragilité de l’équilibre local, pour lequel
Airbus constitue un donneur d’ordre (trop ?) incontournable ; et comme l’écrivent les
observateurs du tissu économique local, cela illustre bien le principe voulant que lorsque
Airbus éternue, c’est toute la région qui s’enrhume… Cependant, à l’heure actuelle, l’activité
aéronautique semble quelque peu relancée, les compagnies aériennes étant incitées à
renouveler leurs flottes afin d’acquérir des appareils moins gourmands en carburants.
43
44
Plan d'Actions pour le Développement des Entreprises Régionales de sous-traitance
Pour un coût de 23,5 millions d’euros au profit de 429 entreprises sous traitantes.
204
Mais les projets se multiplient et se succèdent, dans l’agglomération toulousaine, afin de ne
pas prendre le risque d’un avenir trop étroitement lié à la santé de l’aéronautique – Toulouse
est d’ailleurs parfois surnommée Airbusville… Si nous avons déjà mentionné le
positionnement de la ville sur le projet Galiléo, toujours dans le domaine de l’espace, les
acteurs locaux jouent actuellement la carte de la diversification avec le projet de
« Cancéropôle » pour lequel 1,2 milliards d’euros devraient être investis par les seuls
partenaires privés ! Unique en son genre en Europe, il réunira d’ici à 2011, sur l’ancien site de
l’usine AZF (qui a explosé en 2001), les acteurs de la recherche contre le cancer. Ce projet –
au départ critiqué par l’opposition locale – est très largement dû à l’initiative de Philippe
Douste-Blazy45, qui sut faire profiter la ville rose d’une véritable manne financière
d’investissements publics et privés.
Il en est de même pour le projet relatif aux nanotechnologies, pour lequel Toulouse s’est
positionnée, en France, au même titre que Paris et Grenoble, notamment grâce à un appui du
Gouvernement et à un courrier du Président de la République lui-même adressé aux directeurs
des laboratoires de recherche de ces trois villes, afin de les inviter à « installer durablement le
pays dans le peloton de tête des nations les plus avancées ». Les TIC trouveront toute leur
place dans ce projet qui illustre le fait que Toulouse a souvent obtenu et continue d’obtenir de
Paris peut-être un peu plus qu’elle ne pourrait espérer eu égard à son rang, notamment du fait
de l’implication des acteurs politiques et économiques locaux.
Conclusion
Nous l’avons vu, le succès actuel de l’électronique, et plus globalement du secteur des TIC de
l’agglomération toulousaine repose sur plusieurs raisons complémentaires. Certes, ce secteur,
tiré par l’aéronautique et l’espace, mais également positionné dans les activités automobiles
ou bancaires, reste sensible aux retournements de conjonctures et donc quelque peu fragile.
Mais le système productif local dynamique, l’environnement favorable lié à l’enseignement et
à la recherche, ainsi que les différents programmes en place ou projets en cours de
déploiement laissent penser que ce secteur, grâce à ces bases solides, est en train de s’inscrire
durablement dans le tissu industriel local tout en mettant à profit des avantages lui permettant
de se positionner au mieux (même si le succès n’est jamais garanti à long terme) sur les plans
national et international afin de limiter les risques de vulnérabilité face à la globalisation.
Parce qu’il semble évident qu’à l’heure actuelle, l’un des enjeux d’une métropole telle que
Toulouse (que ce soit dans le domaine de l’électronique, des TIC, ou plus globalement) est
bien de se positionner sur des secteurs à forte valeur ajoutée en concentrant la matière grise,
afin d’éviter les délocalisations vers des pays à faibles coûts de main d’œuvre.
45
Alors Maire de la ville rose, puis Ministre (notamment de la Santé) ; il est actuellement Secrétaire général
adjoint de l’ONU.
205
Annexes
Comparatif de données Midi-Pyrénées – France – UE à 25
(source Midi-Pyrénées Expansion)
Les exportations des industries électrique et électroniques en 2007
(Source : Insee, L’année économique 2007 en MP, p.65)
206
Les nombreux champs d’application des TIC dans l’agglomération toulousaine
(Source : Midi-Pyrénées Expansion)
207
Localisation des établissements de l’industrie de l’informatique
dans l’agglomération toulousaine46
Illustrant la concentration des entreprises de haute technologie au sein des certaines zones
d’activités, mais aussi leur diffusion sur le territoire urbain, la carte suivante propose une
localisation des entreprises du secteur de l’informatique de l’agglomération toulousaine.
46
Carte réalisée à partir de données issues des fichiers de la CCIT pour le compte d’une étude réalisée par A.J.
Scott et J.-M. Zuliani dans le cadre du projet Interreg IIIB eAtlasudoe du GRESOC.
208
La gouvernance du secteur informatique dans l’agglomération toulousaine47
47
Graphique réalisé par Elodie Pizet pour le compte de Jean-Marc Zuliani, dans le cadre d’une étude pour le
programme Interreg eAtlasudoe coordonné par le GRESOC.
NB : la taille des rectangles n’est pas proportionnelle à l’importance ou à l’implication des structures.
209
Les différents métiers et compétences intervenant dans les domaines de l’AESE
(source : site web de l’Aerospace Valley)
Les projets de coopération et les projets structurants du Pôle de compétitivité AESE
(source : site web de l’Aerospace Valley)
Le graphique suivant, issu du site web de l’association, reprend les différents axes de
coopération de l’AESE et montre donc l’importance des tissus scientifique, industriel et
économique, ainsi que de l’enseignement, pour les projets de coopération.
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Case Study 12: Asturias, a vulnerable region
Ricardo Méndez and Simón Sánchez Moral
Institute of Economics, Geography and Demography
CSIC. Madrid (Spain)
1. INTRODUCTION
Among the different regions that make up Spain’s Atlantic Arc, Asturias has proved the most
vulnerable to the intense structural changes brought about by the processes of both
globalisation and European integration, and the response offered by both public and private
sectors has not been sufficient to ensure the region’s effective participation in this new global
environment. The result has been a gradual decline that has adversely affected its position
among Spain’s individual regions, a trend that has only recently shown any significant signs
of change.
Around a century ago, Asturias was one of the few areas of Spain that had, at least in part,
signed up to the progressive industrialisation and urban development process that had become
a feature of north-western Europe. From its early beginnings in the mid-19th century, the
industrialisation process was reliant on coal supplied by the region’s central mines (mainly in
the Nalón, Caudal and Aller valleys) and the area had a dominant position in the supply of
certain metals, particularly base materials, though there was little development of processed
products with greater added value. The number of industrial workers in the region rose from
13,000 in 1880 to 27,463 in 1900, a reflection of the fierce protection of its products within
the domestic market and the influx of foreign capital, particularly from France and Belgium,
which financed the building of all the original large iron and steel mills (the Mieres and
Moreda factories, etc.), with the sole exception of the Duro-Felguera works, which was
locally financed. After this initial phase, growth began to be seen in some central areas,
including the two main inland mines (Mieres and Langreo), the region’s administrative capital
(Oviedo) and its two main ports (Gijón and Avilés), in contrast to the steep decline
experienced in rural areas to the east and west of the region.
This period of growth began to run out of steam towards the end of the 19th century with the
introduction of the Bessemer process, which meant that the iron ore in Vizcaya was now a
viable proposition. This gave a strong boost to the Basque iron and steel industry, which was
more modern and would become the dominant force in the country until the middle of the 20th
century. This coincided with a second cycle of industrial growth in Asturias, this time led by
the public sector, which bought up some of the less competitive private businesses and
created a large mining company (HUNOSA, 1967), developing an integrated iron and steel
works (ENSIDESA, 1948) and an aluminium works (ENDASA, 1947) on the Avilés tidal
inlet. This once again placed Asturias in first place in the production of basic metals, while
the Basque Country specialised in secondary products with a greater technological input. By
1970, the industry was responsible for almost 50% of the region’s GDP and jobs, further
strengthening the regional specialisation and concentration that had characterised the area’s
first industrial phase.
However, this marked the beginning of a new downturn, followed by a long restructuring
process over the course of the next ten years that has since been a feature of development in
the region, which has been forced to adapt to the successive effects caused by European
integration and the growing opening-up of international markets. The aim of this paper is to
describe and analyse the process and its most notable effects on the region, with some closing
211
remarks on the role of the different institutions and the policies being applied to stimulate the
economy, based on the available statistics and the opinions of some of the people who have
studied or been involved in the development of the region.
2. RECENT ECONOMIC DEVELOPMENT
2.1 General trends in population and income
According to the most recent figures published, the population of Asturias in 2007 was
1,074,862, representing almost 2.4% of the Spanish total and producing 2.1% of the country’s
GDP. Recent years have seen a reduction in terms of both population and economic
importance. Nevertheless, population density in the region is still considerably above the
national average (101.36 inhabitants per km2). The presence in the region of urban areas in
which both jobs and businesses are concentrated, particularly in some of the sectors identified
as vulnerable (coal-mining and the iron and steel industry) offers opportunities in terms of
potential economic clustering (auxiliary services, available labour, accumulation of
infrastructure, industrial culture, etc.) but also has its dangers (the emergence of negative
externalities, local impact of restructuring policy, regional imbalances, etc.)
Socio-economic indicators for the area studied
Population 2007
Cumulative annual growth rate, 2001-2007
Area (km2)
2
Population density (inhabitant/km )
GDP 2006 (Thousands of euros at current value)
Asturias
Spain
1,074,862
45,200,737
-0.01
1.59
10,604
505,987
101.36
89.33
20,952,890 980,954,000
Source: Data supplied by the authors
The trend shown by the population data results from the negative growth recorded over recent
decades, a phenomenon that has not been offset by immigration. Indeed, solely during the
period between 2002 and 2006 (for which flow comparisons can be made), the migratory flow
from region to region gave a negative figure of 5,400 people for Asturias, while the number of
international migrants was 27,548. As a result, while the number of foreign residents has
continued to grow over recent years, totalling 32,720 in 2007, it has done so at a much slower
rate than in Spain as a whole. This means that the gap between Asturias and Spain in terms of
the number of foreign-born residents as a percentage of the whole is gradually widening.
212
Foreign residents over total national, 1998-2007 (% )
12
10
8
6
4
2
0
1998
1999
2000
2001
2002
Spain
2003
2004
2005
2006
2007
Asturias
Source: Spanish National Statistical Institute
In short, everything would seem to indicate that uncertainties over regional development,
caused by the restructuring of vulnerable sectors in recent years, has contributed to a
continuing exodus by the local population (particular younger people), who are moving to
other regions in search of job opportunities. At the same time, the absence of attractive
possibilities in the region has meant that it has not been able to take advantage of the influx of
foreign migrants caused by the current globalisation process.
Evolution of Disposable adjusted income, net (const. € 2000), 1995-2005
110
15000.0
100
10000.0
90
5000.0
80
1995
1996
Spain
1997
1998
Asturias
1999
2000
2001
2002
2003
2004
2005
% Asturias disposable income, net (Spain=100)**
Source: EUROSTAT
In this regard, we could look to recent movements in the indicator showing per capita income
in Asturias as a way of synthesising the evolution of regional development and welfare,
something that is always difficult to quantify. An initial cause for concern is the fall in levels
of income (along with jobs) that has been seen since the end of the 1970s, when figures were
still above the national average. This fall was only briefly reversed at the beginning of the
1980s by a rise in the price of coal (De la Fuente, 2006). As shown by EUROSTAT’s data on
disposable family income, while the income of Asturian families has risen in recent years, it
213
wasn’t until halfway through this current decade that any improvement in convergence with
the national average was seen.
A final element that should be mentioned is the high level of territorial imbalance, both in
terms of population and, in particular, as regards jobs, businesses and disposable family
income. The industrialisation and development processes of the last two centuries have led to
a pattern of localised concentration throughout the central part of the region (through to the
coast), which has resulted in a highly dense urban area focused around the area’s three main
cities: the political capital Oviedo (216,607 inhabitants in 2007), Gijón (274,037 inhabitants)
and Avilés (83,320 inhabitants), and these have historically attracted the greatest amount of
investment in terms of general infrastructure. Indeed, right from the beginning of the
industrialisation process, the main urban and production centres in this central area attracted
the development of the iron and steel business due to their proximity to the mines, the amount
of available labour and the ease of both transport and communications, which included access
to the sea port of El Musel (Gijón).
As a result of this, the current map of disposable family income shows that levels are highest
in this central area (sometimes up to twice the value of the standard deviation over the mean,
which stands at € 13,326 per person), beginning with Oviedo, Llanera (along the corridor that
connects Gijón and Avilés), Castrillón (the site of Asturias airport), and the cities of Gijón
and Avilés. Despite the decline in traditional mining activities and the gradual diversification
of the local economies, levels of disposable family income are also higher in traditional
mining communities such as Langreo, Mieres, Lena and Aller. From here, levels fall
gradually as one moves into the interior, with the lowest levels recorded in the mountainous
areas of the east and the western part of the region in general. These areas were historically
excluded from the industrialisation and development process and were instead subjected to
the effects of ruralisation and increasing depopulation (Benito, 1995).
2.2 From decline to the beginnings of selective revitalisation
According to official data from The Asturian Society for Economic and Industrial Studies
(Sociedad Asturiana de Estudios Económicos e Industriales, SADEI), growth in GAV in the
region has been constant since the beginning of the 1980s, showing an increase of a little over
44% in real terms for the period between 1980 to 2004. In spite of this, there has been a fall in
the region’s share of national GAV (0.3 points since 1995), and a negative differential when
compared with levels of growth in the Spanish economy in recent years. On the other hand,
the number of people in jobs has continued to rise since the middle of the 1990s, reversing the
trend seen over previous decades. Nevertheless, various studies have pointed to the fact that
this recovery in employment levels has occurred at a much slower rate than in the rest of
Spain, which would explain increases in productivity which rise on occasion above the
national average (De la Fuente, 2006).
214
Evolution of Gross Added Value and Employment in Asturias, 1980-2007
500,000
15,000,000
400,000
10,000,000
300,000
200,000
5,000,000
100,000
0
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
0
GVA (*1000 Const. Euros 2000)
Employment (secondary axis)
Source: SADEI
Some indicators for the regional jobs market offer a picture of this improvement. The
employment rate among people aged between 16 and 65 rose from 38.1% in 1991 to 45.2% in
2006 as a result of factors such as the rise in potential employability (particularly among
women) and changing demographics, with a shrinking number of young people and an
increasing percentage of middle-aged workers. This improvement can also be seen in the
regional unemployment figure, which fell from 17.9% in 1991 to 9.3% in 2006.
Evolution of activity, employment and unemployment rates (%), 1991-2006
60,00
50,00
40,00
30,00
20,00
10,00
0,00
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
Activity rates
Employment rates
Unemployment rates
Source: SADEI
In spite of this improvement, which brings Asturias closer to the targets set in the European
Employment Strategy agreed as part of the Lisbon Agenda for 2010, data from EUROSTAT
confirms that employment rates are still a considerable way behind the national average (7.9
point differential in 2006), as well as the average for both the EU 15 (8.5 points) and the
enlarged EU group of nations (8 points).
215
Evolution of Employment and Unemployment
Employment rates (%)
Unemployment rates (%)
EU27 EU15 Spain Asturias EU27 EU15 Spain Asturias
1999
:
:
43.8
36.2
9.4
15.7
17.9
2000
:
:
45.6
37.3
9.2
8.3
13.9
17.0
2001
51.6
52.2
46.8
38.5
8.7
7.5
10.5
7.7
2002
51.3
52.2
47.4
39.2
9.0
7.8
11.5
9.7
2003
51.3
52.3
48.5
40.7
9.2
8.2
11.5
11.1
2004
51.3
52.2
49.6
41.2
9.3
8.3
11.0
10.4
2005
51.9
52.8
51.5
42.8
9.0
8.2
9.2
10.2
2006
52.8
53.3
52.7
44.8
8.2
7.8
8.5
9.3
Source: Eurostat.
Several challenges to the region’s future jobs market have been identified in this connection
(Abellán & Felgueroso, 2006): i) difficulties in increasing the employability of young people,
despite the efforts made in the area of education; ii) the need to reduce high seasonal effects,
which are particularly notable among middle-aged women; (iii) tackling the high levels of
inactivity among the older section of the population, caused by early retirement processes
linked with the restructuring of the regional business economy and the gradual aging of the
work force.
In short, the Asturian economy has seen a recovery over the last ten years, though the level of
improvement has fallen somewhat short of the national average. This is due to some
significant industrial factors that have arisen from the productive restructuring of traditional
business sectors that are important to the regional economy (a process that was in turn forced
upon the region in the past few decades by various international factors such as globalisation
and the international division of labour, Spain’s entry into the EEC, etc.), as well as to the
intensification of the tertiarisation process that has driven recent economic growth.
2.2. From industrial specialisation to gradual economic diversification
The main feature of the Asturian economy is its high level of specialisation in the industrial
sector, which in 2006 still accounted for 17.47% of GAV and 15.09% of employment in the
region (respectively 2 and 0.15 points above the figures for the country as a whole). It is clear
that the industrial sector has been gradually slimmed down, to the extent that the 64,200
industrial workers recorded in 2006 represent barely half the number employed in the sector
at the beginning of the 1980s. During the intervening years, industry in Asturias has
undergone periods of decline and restructuring, and has even seen efforts to reindustrialise in
recent times, all of which has served to make the region one of Europe’s most typical
examples of an area whose traditional industries are in decline. Following a period of wideranging and intense restructuring, the current reindustrialisation phase is uncertain in terms of
results but essential if the region is to have an opportunity to develop (Vázquez & Lomba,
2000). At the same time, the number of service businesses has gradually grown due to the
216
tertiarisation of the economy (to the extent that it comes close to the national average), a
situation that is encouraging the gradual diversification of the regional economy.
Evolution of GAV and employment by sectors, 1995-2006
Gross Added
Value* 2006
%
Growth rate
1995-2006
Employment
2006
Growth rate
1995-2006
%
Agriculture, hunting,
forestry and fishing
435.037
2.51
3.72
17.1
4.02
-59.95
Electricity, gas and
water supply
855.457
4.93
-44.62
8.9
2.09
-50.28
Industry
3.033.386
17.47
27.42
64.2 15.09
19.78
Construction
2.375.389
13.68
98.50
53.1 12.48
75.25
Services
10.664.924
61.42
24.36
282.2 66.32
34.51
Total
17.364.193
100
23.00
425.5
20.10
100
(*) Thousand of euros at a constant 2000 level
Source: Spanish Regional Accounts.
The specialization of Asturias is still visible both domestically and in the EU15 and EU27
context. While Spain’s gradual opening of its economy to the outside in recent years exposed
problems of competitiveness among some of the basic sectors of Asturian industry (coalmining, iron and steel, shipbuilding, etc.), the recent enlargement of the EU to the east and the
rise in the number of industrial relocations now represents an external threat that must be
taken into consideration. This is particularly the case if one takes account of the similarities
between the industrial profiles of the different European regions and some of the advantages
enjoyed by the community’s new members (proximity to the markets of central Europe,
improved infrastructure, labour costs, available work force, etc.).
Leaving the industrial sector aside for a moment, there are other notable elements that point to
the region’s vulnerability, such as the heavy specialisation in primary businesses and
construction, the latter being a weak point that is shared with the Spanish economy as a whole
and that has given rise to further reasons for concern which only exacerbate the symptoms of
international recession that emerged during the summer of 2007. Nevertheless, the
Construction sector still achieved the best results for the period from 1995 to 2004, followed
at some distance by Industry, which came ahead of Services in terms of GAV though not as
far as the number of jobs was concerned.
Employment by sectors at NUTS levels 1 and 2, 2005
Employment
Location quotient for
Asturias
(Thousand persons)
EU27
EU15
Spain
Asturias EU27
EU15 Spain
Agriculture, hunting,
forestry and fishing
12,869.3
6,253
1,000.7
21.8
0.88
1.45
1.02
Total industry (excluding
41,689.6
312,26.6
3,279.9
74.1
0.92
0.99
1.06
217
construction)
Industry
58,012.8
446,31.8
5,637.2
120.7
1.08
1.12
1.00
Construction
16,323.1
134,05.2
2,357.2
46.6
1.48
1.44
0.93
Services
138,446.7 1164,65.3 12,335.3
262.8
0.99
0.94
1.00
Total
210,400.4 1684,03.1 18,973.2
405.2
1.00
1.00
1.00
Source: Eurostat.
If we take a closer look at the way that jobs have evolved in the different economic sectors we
can fine tune our general diagnosis on a sector by sector basis. We will make some more
detailed observations at a later point, but it is worth making some general remarks here: (i)
there has been a fall in the number of jobs in all the primary industries, with a notable
reduction in share of total employment; (ii) there have also been notable reductions in the
number of jobs in the mining of energy resources (down by 70% since 1996); (iii) there have
been differing trends within the manufacturing sector, with fewer jobs in the area of primary
processing of raw materials, such as wooden products (-30.22%), coke (-13.65%) and
electricity production (-31.58%), but more jobs in the manufacturing of rubber and plastic
materials (+134.54%) and electrical and electronic equipment (+66.19%); (iv) finally, the
effects of tertiarisation can be seen both in the growth of services to the general public, such
as health, social assistance and domestic services, and the rise in business services, which
recorded the highest level of growth (+137%) and which have doubled their importance in the
region’s economy in recent years.
In an attempt to explain this uneven behaviour in the different manufacturing sectors, we have
made a joint analysis of levels of specialisation in the region and growth figures for the period
between 1993 and 2006, a study which requires different statistical data at both national and
regional levels (Industrial Companies Survey). The region’s most important industrial
activities (quadrants II and III of the scatter plot) are mining, followed at some distance by the
manufacture of metals and metal products and the construction of machinery and equipment.
Asturias therefore still maintains its traditional specialisation in the mining / energy sector
(associated with coal-mining) and the iron and steel industry, which together still account for
almost 45% of all industrial jobs in the region. The vulnerability of these sectors is the subject
of a more detailed analysis at the end of this section.
Evolution of employment by business activity, 1996-2007
Agriculture, hunting and forestry
Fishing
Mining and quarrying of energy producing
materials
Mining and quarrying, except of energy
producing materials
Manufacture of food products, beverages and
tobacco
Manufacture of textiles and textile products
Manufacture of leather and leather products
Manufacture of wood and wood products
Manufacture of pulp, paper and paper products;
publishing and printing
Employment
Employment
%
2007
1996
45,947 13.72
17,947
3,183 0.95
2,042
Growth rate
% 1996-2007
4.27
-60.94
0.49
-35.85
13,725
4.1
4,112
0.98
-70.04
529
0.16
673
0.16
27.22
7,997
1,154
99
2,588
2.39
0.34
0.03
0.77
8,196
1,288
65
1,806
1.95
0.31
0.02
0.43
2.49
11.61
-34.34
-30.22
2,147
0.64
2,917
0.69
35.86
218
Manufacture of coke, refined petroleum products
and nuclear fuel
Manufacture of chemicals, chemical products and
man-made fibres
Manufacture of rubber and plastic products
Manufacture of other non-metallic mineral
products
Manufacture of basic metals and fabricated metal
products
Manufacture of machinery and equipment n.e.c.
Manufacture of electrical and optical equipment
Manufacture of transport equipment
Manufacturing n.e.c.
Electricity, gas and water supply
Construction
Wholesale and retail trade
Hotels and restaurants
Transport, storage and communication
Financial intermediation
Real estate, renting and business activities
Public administration and defence; compulsory
social security
Education
Health and social work
Other community, social and personal services
Household activities
Extra-territorial organizations and bodies
Total
813
0.24
702
0.17
-13.65
1,496
414
0.45
0.12
2,121
971
0.51
0.23
41.78
134.54
3,490
1.04
4,187
1
19.97
15,605
2,657
2,150
2,554
1,974
3,350
33,372
53,917
24,262
17,655
7,312
18,888
4.66
0.79
0.64
0.76
0.59
1
9.96
16.1
7.24
5.27
2.18
5.64
19,777 4.71
4,240 1.01
3,573 0.85
1,690
0.4
2,464 0.59
2,292 0.55
52,969 12.61
75,158 17.90
28,691 6.83
23,168 5.52
7,664 1.82
44,817 10.67
26.74
59.58
66.19
-33.83
24.82
-31.58
58.72
39.4
18.25
31.23
4.81
137.28
16,492
21,265
14,916
11,810
3,185
12
334,958
4.92
6.35
4.45
3.53
0.95
0
100
24,402
24,639
30,450
20,204
6,763
0
419,988
5.81
5.87
7.25
4.81
1.61
0
100
47.96
15.87
104.14
71.08
112.34
-100
25.38
Source: SADEI.
From a dynamic point of view, the mining segment recorded the largest fall in jobs among the
poorest performing segments from the beginning of the last decade (quadrants III and IV). In
the remaining sub-sectors, growth rates are generally relatively modest though, as already
mentioned, segments such as the manufacture of electrical and optical equipment, the
chemical industry and rubber and plastic goods showed notable growth. The increased
number of jobs in these branches accompanied considerable improvements in productivity
from 1993 onwards, particularly in the case of chemical manufacturing. However, these
growing businesses account for less than 10% of total employment, which means there are
still serious difficulties in offsetting the losses suffered by the mining and energy-producing
segment as a whole. It has also proved difficult to achieve greater diversification in the
industrial sector with an increased presence of concentrated capital and/or technology
segments.
219
Evolution of manufacturing branches in Asturias, 1993-2006
300
7
Growth employment 1993-2006 (%
I
1
2
3
4
5
6
7
8
9
10
11
12
13
200
6
100
10
11
13
0
3 12
5
8
4
2
II
Mining and quarrying and energy producing materials
Manufacture of food products, beverages and tobacco
Manufacture of textiles and textile products
Manufacture of wood and wood products
Manufacture of pulp, paper and paper products; publishing and printing
Manufacture of chemicals, chemical products and man-made fibres
Manufacture of rubber and plastic products
Manufacture of other non-metallic mineral products
Manufacture of basic metals and fabricated metal products
Manufacture of machinery and equipment n.e.c.
Manufacture of electrical and optical equipment
Manufacture of transport equipment
Manufacturing n.e.c.
9
1
IV
-100
0.00
III
1.00
2.00
3.00
4.00
5.00
6.00
7.00
Location quotient of employment 2006
Source: Industrial Companies Survey
While taking account of the examination of corporate strategy included at the end of this
paper, it is appropriate here to point to certain other changes in business structure that also
reflect this balance between inherited characteristics and more recent developments and that
have a particularly important effect on the more vulnerable sectors. The first of these is the
reduction in the average size of individual companies, both as the result of the proliferation of
SMEs in the new flexible techno-productive paradigm, and as the result of adjustments of
productive scale among the network of large factories and facilities still operating in the
region, the legacy of a past that was for decades marked by the presence of large companies
financed with public capital, particularly in the upstream sectors. This is causing a form of
parallel corporate structure, with polarisation at the extreme ends of employee distribution
based on company size.
Thus, solely during the period from 2000 to 2006, the percentage of jobs provided by
companies employing more than 1,000 workers, which at the beginning of this current decade
still accounted for 23.6% of all industrial employment, fell by more than 8 points (4,718
fewer workers), while companies employing between 200 and 1,000 workers raised their
share by 4.50 points (3,129 employees), with medium-sized companies (50 to 200 workers)
raising theirs by 4.18 points (2,896 employees). Nevertheless, this shift in emphasis has not
occurred evenly across the whole industry. While significant falls have been seen in the
number of jobs in large companies in both the mining and metalworking sectors, job losses in
the latter have been offset by the opening of new, smaller plants (mini-steelworks) around the
region. Meanwhile, large companies operating in the transport sector suffered serious job
losses during the same period, a development associated with the dismantling of the FASARENAULT factory.
220
Percentage of workers by size distribution of firms, 2000-2006
100%
23.62
75%
19.60
15.58
24.10
50%
17.51
21.69
25%
26.38
26.11
12.89
12.52
2000
2006
0%
Firms with fewer than 10 employees
Firms with 10-50 employees
Firms with 200-1,000 employees
Firms with more than 1,000 employees
Firms with 50-200 employees
Source: SADEI.
One of the effects associated with this process is the growth recorded in subcontracting
networks throughout the region. According to data from SADEI, payments made to
subcontractors in the sector totalled as much as 225 million euros during 2006, up by 100
million euros since 2000. More than half of the accumulated cost was accounted for by subsegments of the metalworking cluster of industries (metal production, manufacture of metal
products, construction of machinery and mechanical equipment), followed a long way behind
by Coal-mining, Energy and Other transport equipment.
It is worth mentioning that, according to some social commentators in the region, there has
been quite a failure to take advantage of the attractiveness of large businesses in the area, all
of them leaders in their respective sectors, and generate a pulling effect for the region’s SMEs
(CCOO, 2007). These large businesses include a number of multinationals with a significant
presence in the corporate fabric of Asturias (ARCELOR, ASTURIANA DE ZINC, LIMPAC,
DUPONT, BAYER, THYSSENKRUPP). It would also seem that the network of subcontractors
operating in the sector still has to develop an effective culture of corporate cooperation,
though it is true that a number of industrial clusters have grown up around the mining industry
(particularly in the past) and the metalworking sector (in the present), with robust processes of
vertical and horizontal integration developing between companies alongside the
industrialisation of Asturias.
2.3. Current trends in vulnerable sectors: the mining and metalworking cluster
The mining and energy-production industrial-complex centres around the coal-mining
industry, a business which has played a key role in Asturias’s contemporary history but which
has been in decline for decades. Evidence of this can be seen in the fact that the 4,700
employees reported in current official data for the sector represent less than one fifth the
number employed twenty years ago. The factors usually cited to explain this include the lack
of competitiveness of Asturian coal, the imposition of EU policies and the regulatory
framework established by CECA.
Characteristics of firms in vulnerable sectors, 2006
221
Mining and
quarrying of
energy
producing
materials
Manufacture of basic metals and fabricated metal
products
Manufacture of
basic metals
Fabricated metal products, except
machinery and equipment
Number of companies (2007)
18
44
596
From 1 to 19 employees
6
18
470
From 20 to 49 employees
3
14
87
From 50 to 99 employees
2
5
23
100 or more employees
7
7
16
4,700
9,591
10,828
Net turnover
159,673
5,263,940
1,233,495
Personnel costs
210,353
445,575
337,968
Net investment
24,430
178,240
47,932
-20,857
517,803
28,671
People employed
Profit or loss for the year
Source: data supplied by the authors
It was specifically as a result of CECA Decision 3632/93 that the restructuring of the sector
was reactivated during the 1990s, with a definitive restructuring and rationalisation of the
sector that included the reduction of subsidies, support for restructuring and assistance for the
creation of new business activities. This included preparation of the Coal Mining Plans for
1998-2005 and 2006-2012, along with the Plan for the Alternative Development of the Mining
Areas (1997), which set a target of reducing production for the electricity sector by 28% with
7,000 fewer jobs by 2005, with additional financial help to assist mining companies pay the
extra costs involved in rationalising their businesses. The subsidies offered to these areas to
assist diversification included funds for infrastructure, education and new business projects,
among other things (Del Rosal, 2006). As a result, production levels in the mining of coal and
anthracite between 1998 and 2004 fell by 45.9% and 25.8% respectively, with the number of
jobs falling by 48% and 33.9% in the two segments. Given this state of affairs, one could ask
what actually remains of the coal-mining industry in the region and how it will be able to
tackle the challenges of the future.
222
The coal industry in Asturias still has a name, HUNOSA, the state company that was formed
in 1967 and is now controlled by Sociedad Española de Participaciones Industriales (SEPI).
Following a period of intense corporate concentration, HUNOSA now represents practically
the entire coal industry in Asturias (it provided 94.66% of all jobs in the sector in 2004),
along with Mina La Camocha, the only other company that enjoys state aid. Its facilities are
mainly concentrated in the central part of the region, along the Nalón Valley (see the attached
map). Successive plans implemented by HUNOSA have led to reductions in its workforce
223
from 22,000 in 1981 to 4,137 in 2007, achieved through ordinary and early retirement,
negotiated, along with other measures, in an environment that has not been without its
moments of social conflict.
Up to the year 2000 there were signs of a an effort towards modernisation, with investment in
infrastructure and machinery aimed at satisfying demands for improvements in both
production and financial parameters under the terms of state aid (Vázquez & Lomba, 2000).
However, according to data from SADEI, net investment from companies in the coal mining
industry between 2000 and 2006 represented less than 7% of total investment, its share falling
by 40% from the beginning of the decade.
The remainder of the production segment of the mining cluster is made up of around twenty
small and medium-sized companies, the majority of them engaged in mining anthracite along
the Narcea valley, in the western sector of the central region. Thanks to more profitable
operating conditions, this segment has shown itself to be more stable and has even seen some
periodic increases in production. The picture is completed by the four electricity-generating
facilities built between 1960 and 1985 which burn Asturian coal (plus an increasing amount
of imported coal) and provide around 22.5% of coal-fired energy production in Spain.
The future of this sector is dependent on two elements. Firstly, EU Regulation 1407/2002,
which replaced the CECA Treaty and which places conditions on aid for the coal-mining
industry under certain circumstances until 2010, thus making it possible to maintain some of
the operations with the smallest losses under the terms of so-called “access to reserves”, a
move justified by the EU’s dependence for its energy on outside sources and the need for
diversification. Secondly, the rules on environmental policy in the sector, which offer a way
forward for Asturian coal, i.e. thermal power generation (Del Rosal, 2006).
For its part, the metalworking cluster could be seen as the region’s principal economic driving
force. According to the Asturian Business Federation (Federación Asturiana de
Empresarios), this cluster is made up of 450 companies employing around 33,000 workers,
though it should be borne in mind that this includes businesses ranging from iron and
steelworks, the manufacture of capital goods, shipbuilding, etc. all the way through to
auxiliary subsectors such as construction and the trade in metal goods. This complex weave of
producers revolves around the two great factories in the upstream metalworking subsector that
ARCELOR operates in Avilés and Gijón (though there are other important companies, such as
Asturiana de Zinc-AZSA). These two plants alone employ around 7,500 workers, to which one
must add the 3,000 people working for the constellation of small suppliers and supporting
companies throughout the central part of the region (see the attached map). Taking account of
all the knock-on effects that are felt throughout the Asturian economy, it is estimated that
ARCELOR is responsible for 12% of Asturian GDP.
Since the Spanish government decided both for strategic purposes and for reasons of
national interest to give a boost to the iron and steel industry in the region, the recent past has
been marked by an intense process of restructuring and adjustment, the beginnings of which
can be traced back to the mid-1980s. This has been accompanied by a continuous process of
corporate concentration and internationalisation, which eventually led ENSIDESA (1952), the
large Asturian iron and steel business, to merge with CORPORACIÓN SIDERURGICA
INTEGRAL-CSI (1994). Subsequently renamed ACERALIA CORPORACIÓN SIDERÚRGICA
(1997), the company was privatised and became part of the ARBED group from Luxembourg.
After a series of acquisitions (GRUPO ARISTRAIN, GRUPO UCIN) and alliances (ARBED,
USINOR, etc.), ACERALIA became ARCELOR (2002), one of the most important iron and
steel companies in the world (Méndez & Sánchez, 1998).
224
Despite the intense restructuring processes of recent years, which have led to the closure
of some iron and steelworks, the modernisation of current facilities and the opening of new
plants, the sector has displayed notable dynamism, with a certain stabilisation of job levels
and a tendency towards rising turnovers. The fact is that, in contrast to the coal-mining
industry, the cluster of metalworking businesses in Asturias shows visible signs of efforts
towards modernisation. The above data relating to net industrial investment shows that the
iron and steel industry alone accounted for 1,017,419,000 euros during the period from 2000
to 2006, taking first place in terms of share of overall investment (21.53%). There has
nevertheless been a certain fall in recent investment, after the significant amounts invested by
ARCELOR in the refurbishment of its factories in Gijón and Avilés some years ago.
The future of the metalworking cluster depends to a great extent on the so-called Plan
Arco (2005-2009) proposed by ARCELOR’s management. A source of recent conflict among
members of the community, this plan includes investments totalling 525 million euros over
the budgeted period to modernise and refurbish old facilities and construct new ones, while at
the same time reducing the work force at its factories in Asturias by 1,600 people and
attempting to introduce more flexible labour relations. Leaving aside the general threat of
increasing international competition and growing environmental demands, once could
conclude that the main source of uncertainty in this sector comes from the recent acquisition
of ARCELOR by the global iron and steel conglomerate MITTAL STEEL and the way in
which the new owners will make use of the aforementioned Plan Arco to achieve their
objectives as part of the group’s global strategy.
3. REASONS FOR DECLINE AND IDEAS FOR REVITALISATION.
The intense process of economic, social and geographical restructuring that Asturias has
undergone over recent decades has given rise to a large body of work in which experts have
attempted to analyse the main trends and, above all, uncover the main causes and point to
potential strategies for the region’s revitalisation. Many of the arguments relating to the
reasons for the decline have been widely circulated among the ordinary inhabitants of
Asturias and some of the more prominent social activists, and they can therefore be found in
many recent discourses and proposals and thus justify the debate regarding these original
causes, assessments of current policy, the possibility of turning Asturias into a resurgent
region and the ways in which this could be achieved. However, these interpretations need to
be somewhat reworked within a theoretical context in order to create a coherent structure
from the many factors involved.
A particular region may base its economic dynamism or decline on static efficiency factors
that relate to a specific array of production resources which offer it a comparative advantage
(quantity, quality, price). On the one hand, there are the hard factors, tangible material
resources that can be identified as classic production factors, such as land and natural
resources, human resources and fixed capital assets in the form of infrastructure and
equipment. However, on the other hand there are the soft factors, which include the role
played by members of the community and the formal and informal relationships between
them, which over time generate an institutional environment that will affect elements such as
the ability to form companies and a conducive business atmosphere. This involves “a new
way of interpreting economic change, in the conviction that it cannot be understood separately
from the society (viewed in territorial terms, i.e. the local society) in which its economic
forces take effect” (Sforzi & Lorenzini, 2002: 21).
Another explanatory component used is the one that refers to sector growth theory, or the
theory relating to the life-cycle of a product, which links the structure formed by a network of
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business activities (industrial mix) with the varying capacity of regional economies to
increase productivity and compete in increasingly open and ever-changing markets. This links
growth with an ability to specialise in an area where there are sectors generating high levels of
demand, high levels of productivity, an extensive pulling effect and strong obstacles to the
arrival of new competitors. On the other hand, an industrial structure in which a significant
number of businesses generate poor levels of demand, with low productivity and increasing
pressure from new competitors could be regarded as impeding the maintenance of an effective
market presence and preventing any ability to offer a boost to the local economy. A rather
different theory is put forward by Duranton & Puga (2001), who associate the capacity to
generate growth and innovation with a diversified economy and a notable number of different
service activities.
In order to make our analysis, we might begin our interpretation of the trends examined by
looking at the impact of certain classic factors, such as infrastructure, labour or production
structures, that have been inherited from the Fordist Phase. The following paragraphs contain
a study of the factors regarded as more important today, such as weaknesses in regional
innovation and labour systems, and current limitations in the internationalisation process, the
institutional framework and social capital, with particular attention paid to the strategies used
by companies in their response. However, while the majority of the explanations given are
devoted to explaining why Asturias currently finds itself among the group of vulnerable
regions, it would also seem necessary to underline some of the indicators of change that
would appear to be pointing towards the beginning of a new phase. We will close with a
specific analysis of governance structures and the way in which they have been translated into
promotional and development action in recent years.
3.1. Classic factors: physical capital and access to human capital.
Even during the years of strong economic growth and high employment in the region, the low
quality and coverage of the road network was seen as one of the main obstacles to regional
development.
With its mountainous terrain and an economy directed mainly towards satisfying the domestic
market, the gradual abandonment of the railway as a means of transporting people, and even
to a large extent, goods, focused attention on the difficulty of arriving from inland areas of the
Iberian Peninsular by road. The situation was further complicated by obsolete port facilities
that were unable to handle heavy shipping and a single, relatively isolated airport (47 km from
the regional capital, Oviedo, and 40 km, from the most densely populated city, Gijón) which
had been opened in 1965 and offered a very small number of flights.
However, the completion in 1980 of a large capacity road network (motorways and trunk
roads) brought the region close to the Spanish average (4.8 km/km2 in Asturias as compared
with 5.0 km/km2 for Spain as a whole). In addition, increased investment in public
infrastructure, particularly roads, during recent years has further reduced the deficit, as
indicated by the following basic data:
•
in 2002 Asturias matched the Spanish average for high-capacity roads, with 22.5 km/km2,
though there remained a negative differential in terms of road length per head of
population (225 km/million inhabitant as compared with 275 km).
•
net stock investment in infrastructure also rose quite quickly in the region; taking 1980 as
a reference point (in constant euros), during the following 20 years road stock increased
by a factor of 2.92, rail stock by 1.44, airport stock rose by 1.43 and port stock by 1.22
(Baños & Tovar, 2006).
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•
The 2005-2020 Strategic Transport Infrastructure Plan currently being implemented by
the Spanish Development Ministry includes the completion of several roads to connect the
region with both inland Spain and other points along the Atlantic seaboard, connection
with the high-speed rail network, the enlargement of the two main ports (El Musel, in
Gijón, and Avilés), the improvement of land access to these ports in order to increase
inter-connectivity, and the extension of the airport, which is currently used by a total of
seven operators and services 1.3 million passengers a year.
In short, investment in physical capital has gradually removed the obstacles to development
and opened up new opportunities which have been clearly noted by the business community.
By contrast, developments have not been so positive in the area of human capital, a key
element in any regional integration strategy in today’s knowledge society.
Ever since the earliest studies were made in this area almost forty years ago, economic growth
was in part linked with the existence of qualified human resources, viewed as a capital stock
that could be increased with investment in education and mobilised to raise productivity
levels. Nowadays, this resource, sometimes referred to as talent or the creative classes
(Florida, 2002), is linked with two complementary elements: the presence in the region in
question of people with high levels of training, and the existence of a job structure that caters
for a large number of highly qualified professional groups, since existing human resources
will only be activated if the region’s economic environment allows for the creation of quality
jobs for these professional people, which will in turn stop them from migrating or feeling
over-qualified in jobs that make demands which are well below their full potential.
One of the indicators of the problems suffered by both the people and economy of Asturias in
recent years can be seen in the change in emphasis given to this factor and, above all, the
different diagnoses offered then and now when examining the reality of the situation. In the
decades prior to 1980, the general view of human resources in the Asturian economy was
quite positive, for a number of reasons; the population formed a relatively balanced
demographic pyramid, due to the arrival of migrants during earlier decades who had
effectively reduced the average age of the region’s population; there were high levels of
intangible resources in the form of accumulated know-how among a population with broad
knowledge of both the mining and metalworking industries, something that was seen as a
competitive advantage; finally, the population was relatively well educated, at least in the
domestic Spanish context, with an average level of schooling in the over-24 age group that
was 9% ahead of the average for the whole of Spain in 1960 and was still 4% better than the
national average in 1980. However, the current situation offers quite a different picture.
Firstly, the population of Asturias has aged markedly due to low childbirth levels, and in
contrast to other parts of Spain this has not been offset by the arrival of immigrants from other
countries. By way of example, the percentage of people under the age of 15 has fallen by 40%
since 1991, accounting for just 10% of the region’s population in 2007, while the over-65s
totalled 21.9%. This places Asturias at the top of the Spanish league table in terms of
population age, and it occupies a similarly high position when compared with other regions of
the European Union.
However, the principal shortfall becomes clear when one looks at educational levels. In this
regard, the number of people who completed only the compulsory number of years’ schooling
or basic secondary education is almost two-thirds of the total (65.5%) according to census
data (2001), as compared with 30.4% for the whole of the original 15-member European
Union in 2002. At the other end of the scale, the number of people with university degrees is
rather closer to the European average, falling just three points behind at 18.4%. This points to
a further and particularly important imbalance, namely that of the number of people with
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medium-level studies, equivalent to a full secondary education or technical qualification: just
16.1% of over-16s in Asturias, as compared with 48.3% in the EU-15. This is directly
reflected in the levels of qualification of the people in work in the region.
On the one hand, one finds shortfalls in the levels of qualification of both company managers
and directors (only 32.1% have university degrees) and, more especially, industrial workers
occupying middle-level company posts (classified as machine operators and equipment
officers), two-thirds of whom have only completed the obligatory number of years’ schooling
and have no specific technical training. On the other hand, however, other positions,
particularly administrative and office posts, are occupied by people who are over-qualified
with an excessive proportion of advanced qualifications for the type of work they are doing
that well exceeds the European average. In short, this means that there are imbalances
between supply and demand that are not sufficiently offset by adult training programmes,
which are taken up by just 3.3% of the population aged between 25-64.
However, the trend in this particular area can now be seen to be changing, since the
educational shortfall is now concentrated in people aged 55 or over, particularly women. In
this age group, people who have only completed the compulsory number of years’ schooling
account for 85% of the total, a figure that rises to 90% among women. By contrast, the
situation among the younger generation is very different, and even exceeds the Spanish
average. Among the 20-30 age group, 33.2% of people have only completed the compulsory
number of years’ schooling, while the same percentage have obtained a university degree.
This improvement is particularly notable among women: only 27% in this age group failed to
carry on beyond compulsory schooling, and 45% now have advanced qualifications. The main
challenge now is therefore to provide jobs in the region that cater for this new generation of
human resources and a range of businesses that can evolve in the direction indicated.
3.2. Inertia in business sector structure: specialisation in mature sectors and a shortage
of tertiary businesses.
The period of growth experienced by the Asturian economy, particularly during the middle
part of the 20th century, was linked with a strong specialisation in the two industrial clusters
we have been discussing, those of coal-mining and base metals. In both cases, the initial link
with energy resources in the region (coal in the central valleys and anthracite to the west)
gradually gave way to rising mineral imports, though this greater opening-up as regards the
source of material input did not lead to changes in a production system that centred around a
leading role for public ownership, protectionism, production directed exclusively towards the
domestic market and scant encouragement of other manufacturing industry.
The decline associated with the gradual exhaustion of quality coal stocks and, more
importantly, the opening-up of the market, the regulatory policies of the European Union and
the almost complete privatisation of both industrial sectors became clear with the
implementation of restructuring policies during the 1980s, though it became even more
evident during the following decade, as discussed above. Nevertheless, the relative
importance of these sectors remained high until the beginning of this century, a fact that gives
weight to the idea that “Asturian business has not, indeed, been notable for its diligence in
correcting the fundamental problem of its excessive dependence on a handful of activities that
are of dubious long-term viability” (De la Fuente, 2006: 33).
More important still is the fact that the Asturian economy has encountered difficulties in
advancing the diversification process that has arisen from the growth of other industrial
branches that might generate greater added value, particularly the service industry. There is no
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question that the region has mirrored the general trend for tertiarisation, though it started from
very low levels, around 33% of both GAV and jobs in the mid-1970s. By 2006, services had
taken the largest share, accounting for 61.4% of GAV and 66.3% of local jobs, though growth
has continued to lag behind the average for Spain and the EU as a whole during the last ten
years.
However, the most significant weakness in the current structure is the limited development of
the information economy and the scant importance of knowledge-based industries and
services, which can be grouped into up to four kinds of innovative clusters (Wu, 2005). On
the one hand there are the industries with a high technological content, which include all the
businesses associated with the production of ICTs, along with aeronautics, pharmaceuticals
and the manufacture of optical equipment and other precision instruments. Closely linked
with these are the advanced services offering high levels of added value. These are often
outsourced, and include IT services, telecommunications and technological research and
development, along with a wide range of services relating to consultancy, legal and financial
advice, advertising, etc. The third group includes a range of services which also have a
marked know-how content and involve a high percentage of qualified specialists, such as
health, education and the financial sector. Finally, there are the creative industries which,
according to Howkings (2001), include the manufacture of goods and services that require
protection under intellectual property legislation, either as traditional cultural goods or as
products associated with the new digital technologies.
In the case of Asturias, the relative importance of traditional industry remains the dominant
factor, and other sectors have made little impact except in the case of a few specific
businesses. Current growth in the tertiary sector has centred around the improvement of
public services (including education and health) and public administration, which together
accounted for 23.7% of all jobs in 2007, along with services connected with tourism and the
consumer (24.7%), while growth in company services, financial business and
communications remains relatively slow (18.0%) and has become a significant obstacle to
modernisation of the industrial framework. According to some studies, the problem lies in the
so-called advanced services, a sector that displays significant weaknesses due to the reduced
size of the majority of businesses involved, their regional nature, their lack of innovation and
their limited links with companies outside the area. This sector also suffers from relatively
low levels of demand.
3.3. Weaknesses in regional innovation and the internationalisation process.
In the current competitive environment, the process of learning and innovating has become an
increasingly valued strategy in ensuring that economic growth remains compatible with the
maintenance of the welfare standards achieved among European society as a whole. It is
believed that a key element in encouraging this process is the existence of a regional
innovation system involving organisations (both public and private) devoted to the creation or
transfer of knowledge, its diffusion via the educational system and its financing, through
venture capital for example. There is also a need for companies that can apply this knowledge
to improve their products, processes or organisation and management systems and thus
generate dynamic competitive advantages. Finally, governments must be closely involved,
with the capacity to foment an atmosphere of trust and stability and act as a catalyst for
innovation, promoting collective learning processes that will lead to the creation of real
learning regions (OECD, 2001).
At the same time, the globalisation of the factor and product markets requires changes to
company strategy. This means that the task of opening a region up to international trade may
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potentially bring competitive advantages, though it may also generate risk if a company is not
properly prepared for entry into this market. The indicators relating to foreign trade and the
influx of direct foreign investment are the ones that are most generally used to measure this
process.
In the context of the weaknesses displayed by the Spanish innovation system within the
European Union, Asturias’s regional innovation system is notable for its very poor
performance, and while this has improved slightly in recent years, the pace of improvement
has been insufficient. A number of indicators illustrate this point:
•
although it represents 2.4% of the Spanish population, total R&D spending in Asturias
accounted for only 1.4% of the Spanish total in 2005. Spending was equivalent to 0.55%
of regional GDP in 1995, and while it rose to 0.71% in 2005, it remained well below the
average for both Spain (1.13%) and Europe (1.93%) in the same year.
•
the majority of this spending came from the public sector, universities and research bodies
(52.4%), while business accounted for a minority share (47.6%), in contrast to Spain as a
whole (53.9%) and, more particularly, the areas of the EU that head the table in research
and development, where the figure exceeds 75%.
•
this same weakness in the business sector can also be seen if one considers the proportion
of companies that made some kind of innovation during the previous three years, which in
Asturias was just 23.6% of the total (27.0% in Spain), while average spending was again
lower than the other reference areas studied.
In addition, the Asturian economy was for a long time characterised as one that produced
“products that showed little differentiation, with very high price fluctuation, low levels of
income fluctuation, and excessive focus on external markets and a relatively low level of
openness” (Campa & García-Canal, 2006: 171). This view is also changing, though the
process is slow and there are a number of weak spots.
Firstly, foreign trade in Asturias accounted for 28.2% of regional GDP in 2005, demonstrating
a rapid opening-up of its markets (the figure had been 7.8% just a decade earlier), though this
was still well below the average for Spain as a whole (44.3%). The traditional evenness of its
foreign trade balance has given way to a deficit since the beginning of the current decade, and
this is further complicated by the fact that exports are concentrated among just a few
companies (12.8% of the businesses included in SABI’s database), with a limited number of
products exported (67% mineral, metal and chemical products) to a small number of
territories (80% to countries of the EU-27).
As regards direct foreign investment, this has come in specific years as the result of the
purchase of large public companies, mergers, and the establishment of subsidiaries belonging
to industrial transnationals, with little investment in the service sector, while investment by
Asturian companies abroad has been negligible.
4. INSTITUTIONAL FRAMEWORK, NEW GOVERNANCE STRUCTURES AND
PUBLIC POLICY.
4.1. Institutions and business potential.
The institutional framework, which not only means the conventions, rules, standards and
values that contribute to a specific cultural environment, but also includes the legal
regulations and organisational forms that either benefit or impede the creation of dynamics of
proximity and coalition, represents an indispensable element in understanding the action
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strategies pursued by the various parties involved. From this two-fold perspective one must
examine two aspects that are particularly important in the socio-economic evolution of a
region, namely corporate culture and the creation of an environment aimed at supporting and
promoting business activity.
Entrepreneurial spirit and management skills, the elements on which the creation and survival
of a company rely, are important factors in the regional development process. In the case of
Asturias, one of the main bases for the robust growth process led by coal-mining and industry,
especially iron and steel, was the creation of public companies belonging to the National
Institute of Industry (Instituto Nacional de Industria, INI), which emerged in 1940 during a
period of great self-sufficiency. At that time, the problems arising from the inability of local
businesses to advance the process through the consolidation of companies of sufficient size
and capitalisation were resolved by state intervention in sectors that were strategic to the
regional and national economies.
Even when the restructuring process began in 1981, the INI remained the principal industrial
force, with 21.3% of its work force and 14.4% of its fixed capital assets in Asturias (Loredo &
Ventura, 2001). Along with some of the other state-owned monopolies that operated
throughout Spain (Telefónica, CAMPSA, Tabacalera, RENFE, Iberia, etc.), the big mining
and metalworking companies were mainly publicly owned, led by Hulleras del Norte
(HUNOSA) and Empresa Nacional Siderúrgica (ENSIDESA), which between them provided
direct jobs for more than 30,000 people. There were also some smaller companies in the
mining and metalworking sector, such as Empresa Nacional del Aluminio (ENDASA),
Empresa Nacional Santa Bárbara, Astilleros Españoles, Minas de Figaredo, etc.
At the next level were the Spanish banks, whose industrial subsidiaries acquired the
remaining large companies in these two sectors (Asturiana del Zinc, UNINSA, Duro
Felguera, etc.) during the growth years, though some of these acquisitions were subsequently
sold on to the public sector when they began to show repeated losses. Finally, we should add
some of the large transnational firms (Bayer, Nestlé, etc.), which also took their strategic
decisions outside Asturias. The regional business picture was predominantly made up of a
large number of small and medium-sized enterprises, often dependent on the above or
operating in protected sectors with little need to innovate or seek external markets.
This ownership structure, which became consolidated over passing decades, reinforced a
cultural environment in which the figure of the employer was seen as someone who was often
detached from regional interests. The influence of the large central union groups, which
gained strong support at the big mining and metalworking companies during the early days of
Spain’s political transition, created an image of a conflict of interest between employer and
worker that had a strong historical precedent, and this was further accentuated after the onset
of recession and the first attempts to restructure the labour force. The inertia resulting from
this inherited environment has stifled the emergence of corporate initiatives during the last
twenty-five years, though even here there are now signs of change.
Among the indicators that point to the region’s limitations in creating an initiative culture
capable of generating an increase in the number of locally created businesses, two are
particularly illustrative.
In 1980, only 261 new commercial businesses were formed in Asturias, representing 1.72% of
the businesses registered in Spain as a whole. Twenty years later, the number of new
companies had multiplied by a factor of 6.4, though as a percentage of new businesses in the
country as a whole, the figure had fallen to 1.40%. Furthermore, the widespread privatisation
of the Asturian economy, with just a small public sector controlled by the state-owned
industrial holding company, SEPI, in the areas of coal-mining (HUNOSA) and shipbuilding
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(Izar), did not lead to the appearance of corporate groups originating from the region itself.
On the contrary, the privatisation process led to the sale of the main public companies to
transnational groups (Arcelor-Mittal, Alcoa, General Dynamics, Xstrata, etc.), while other
large companies (Du Pont de Nemours, Thyssen-Krupp, Suzuki, Milliken, etc.) established
subsidiaries in the region. This has meant that these transnational companies have become the
main industrial employers, in an ownership transfer process that has once again pushed local
businesses into the background.
Nevertheless, signs of change have once again been seen in recent years, with an
improvement in the net number of companies created. According to the Central Company
Directory (DIRCE), the figure rose from 63,133 in 2000 to 65,062 in 2003, rising again to
72,276 in 2005. This represented year-on-year growth close to 3%, bringing the number of
companies per thousand inhabitants from 59 to 64. There has also been an increase in the
amount of institutional capital, which has translated into the creation of public and private
organisations designed to support the creation of new businesses and help them perform in a
more competitive environment.
4.2. Governance and promotional policies: current trends and challenges.
Before 1980, such policies were more or less non-existent, as only private bodies such as the
Chamber of Commerce and Industry or the Asturian Employers’ Federation offered minimal
service in this area. The political decentralisation that accompanied the so-called Estado de
las Autonomías48 under the Spanish Constitution of 1978 led to the creation of an
Autonomous Community (the Principality of Asturias) with its own government, and the
approval of a Statute of Autonomy in 1981 (reformed in 1999) that gave the region certain
powers and financial resources, thus affording it an increasingly important role in promoting
regional development. Of the seven sets of elections held in the autonomous region since
1983, six have been won by the Spanish Socialist Party (PSOE), which has governed either on
its own or as part of a coalition ever since, with just one interruption between 1995 and 1999
when the right-wing Popular Party (PP) was in power. This has led to a certain degree of
stability, though it has not been entirely exempt from conflict.
The early years of the autonomous regional government saw the creation of the Institute for
Regional Development (Instituto de Fomento Regional, 1983), followed by the Employment
Advice and Promotion Service (Servicio de Asesoramiento y Promoción del Empleo,
SAYPE), the Regional Promotion Association (Sociedad Regional de Promoción, SRP) and
the not-for-profit financing company Asturgar, all of which were later brought together under
the umbrella of the Institute for the Economic Development of the Principality of Asturias
(Instituto para el Desarrollo Económico del Principado de Asturias, IDEPA), which acts as
an agency for regional development. Another important body in the region is the Mining
Districts Development Company (Sociedad para el Desarrollo de las Comarcas Mineras,
SODECO), the main driving force behind successive mining plans aimed at the restructuring
and diversification of the mining districts, while venture capital companies such as
Inverasturias and Sadim have been entrusted with promoting the creation of new companies,
mainly in the service sector and knowledge-based businesses, with the dual aim of achieving
greater diversification and improving productivity.
Regional policies of economic revitalisation.
48
Translator’s note: the devolution of political power in Spain to a number of autonomous communities.
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PROMOTION OF ENTREPRENEURSHIP
Restructuring of sectors in decline
and promotion of new
knowledge-based activities
Advice and venture
capital for business
STRATEGIES FOR
THE REVITALISATION
OF THE ASTURIAN
ECONOMY
Promotion of
innovation and
innovative environments
Renewal of old industrial
and port sites and promotion
of new business areas
PROMOTION AND ORGANISATION OF BUSINESS SPACES
PROMOTION OF REGIONAL INNOVATION SYSTEM
RESTRUCTURING AND ECONOMIC DIVERSIFICATION
The Combined Company for Land Management and Development (Sociedad Mixta para la
Gestión y Promoción del Suelo, Sogepsa) was created to handle the development and
planning of business sites, and this has worked with the state-owned company SEPES and the
Technological Parks in Llanera (1991) and Gijón (2000) to become the main driving force
behind the recent creation of a more extensive supply of quality properties that are better
adjusted to the demands of local enterprise, as well as refurbishing some of the older
industrial areas to attract new businesses. The most significant recent project was the 20012004 Industrial Development Plan for the Principality of Asturias (Plan de Suelo Industrial
del Principado de Asturias, 2001-2004), which involved the development of 651 hectares of
industrial and business parks, 70% of which are concentrated in central parts of the region
(Benito, 2006).
R&D and innovation are currently led by the Foundation for the Development of Applied
Scientific Research and Technology (Fundación para el Fomento de la Investigación
Científica Aplicada y la Tecnología, FICyT), the Centre for Quality in Asturias (Centro para
la Calidad en Asturias) and the Asturian Certified Companies Club (Club Asturiano de
Empresas Certificadas), while a total of 13 Business and Innovation Centres have emerged in
areas with some of the oldest industrial traditions, along with a large number of local
development agencies, financed by local government and frequently supported by EU
programmes and initiatives, particularly important being those established in the city of Gijón.
This institutional framework is further strengthened by a large number of private bodies (the
Foundation for the Development of the Social Economy (Fundación para el Fomento de la
Economía Social), the Young Entrepreneurs’ Association (Asociación de Jóvenes
Emprendedores), the Group of Associated Asturian Businesses (Agrupación de Sociedades
Asturianas de Trabajo Asociado), etc.), thus multiplying the number of bodies actively
working to apply development strategies.
233
Despite the significant improvement that this has brought, the main weakness detected by the
majority of social commentators and experts relates to persisting limitations in the areas of
business transformation and the construction of corporate and institutional networks,
symptoms of a shortfall in social capital and a chronic crisis mentality that in turn engender a
lack of action (Castells, 1994). This lack of action can be seen firstly in the densification of
supplier-customer relations in the main industrial clusters, given the weakness of the auxiliary
and production business network to complement the upstream sectors. At the same time, it
affects the creation of more solid and stable collaborative networks between the large number
of public and private institutions devoted to improving competitiveness and innovation.
Finally, it impedes the creation of more robust relationships with suppliers, distributors and
the providers of added value services in the international market, which would assist the
region’s increased involvement in global trade.
……….
In the context of the regions of the Atlantic Arc, Asturias has over the last three decades been
seen as a typical case, a region with a declining industrial tradition which, following recession
and a long and costly process aimed at restructuring its basic industries and its inadequate
social, institutional and employment structures, is today displaying indicators that identify it
as a vulnerable region within the European Union, particularly in respect of certain business
sectors and areas. The data set out in this study, which refers to a great extent to the last
twenty-five years, is a good illustration of this situation, and we have attempted to interpret it
on the basis of the importance of a whole series of internal factors that complement the impact
generated by the structural processes currently underway.
Nevertheless, the clear changes recorded in some of these traditional areas, combined with the
creation of a new governance structure that, despite its failings, has to a certain degree
transformed the industrial atmosphere in which companies operate, have begun to offer signs
of revitalisation in recent years, and it remains to be seen whether these can be consolidated
during the current phase of the economic cycle. One could therefore talk about the “new
realities that are beginning to emerge slowly but expensively in a variety of fundamental
sectors of the Asturian economy and society, though the heavy legacies of the past have not
been completely dispensed with” (Vázquez, 2001: 9). The efforts made to invest in both
physical and human capital, the improvements in public services and facilities, the gradual
diversification and opening-up of the economy, the emergence of new players with skill and
initiative and the advances in social agreement and collective consciousness as regards the
need to work towards a knowledge society are signs of a changing trend that, while not
allowing Asturias to be described as an emerging region, can nevertheless be further
consolidated in the coming years.
References
Abellán, C. & Fuelgueroso, F. (2006) ¿Puede Asturias alcanzar los objetivos de empleo de la
Agenda de Lisboa? Serie Estudios Regionales: Asturias. Servicios de Estudios de BBVA.
Madrid, 35-56.
Baños, J. & Tovar, B. (2006). ¿Cómo priorizar la inversión en grandes infraestructuras? Serie
Estudios Regionales: Asturias. Servicios de Estudios de BBVA. Madrid, 133-152.
Benito, P. (1995). La industria en Asturias: un declive prolongado. In Méndez, R. & Bosque,
J. eds. Cambio industrial y desarrollo regional en España. Barcelona, Oikos-Tau, 113-145.
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Benito, P. (2006). Promoción y valorización del suelo industrial en Asturias. Boletín de la
Asociación de Geógrafos Españoles, 42: 99-119.
Campa, J.M. & García-Canal, E. (2006). ¿Cómo ha evolucionado el sector exterior en
Asturias? Serie Estudios Regionales: Asturias. Servicios de Estudios de BBVA. Madrid, 169184.
Castells, M. (dir.) (1994). Estrategias de reindustrialización de Asturias. Madrid, Civitas.
Comisiones Obreras de Asturias (2007): La industria: un sector estratégico en el marco de un
nuevo modelo productivo. Colección Asturias Sindical. Documento de trabajo No14.
http://www.ccooasturias.es/dat/88.pdf
De la Fuente, A. (2006).Evolución de algunas macromagnitudes. Serie Estudios Regionales:
Asturias. Servicios de Estudios de BBVA. Madrid, 23-34.
Duranton, G. & Puga, D. (2001). Nursery cities: urban diversity, process innovation and the
life-cycle of products. The American Economic Review, 91(5): 1454-1477.
Florida, R. (2002) The rise of the creative class: and how it’s transforming work, leisure,
community, and everyday life. NewYork, Basic Books.
Howkings, J. (2001). The creative economy. Allen Lane, The Penguin Press.
Loredo, E. & Ventura, J. (2001). Las empresas en Asturias: dos décadas de profundas
transformaciones. Revista Asturiana de Economía, nº extra: 209-242.
Méndez, R. & Sánchez, S. (2003). Crisis, reconversión e integración en Europa, 1975- 2000.
En Nadal. J., (Dir.), Atlas de la industrialización de España. Ed. Crítica. Barcelona: 389-551
OECD (2001). Cities and Regions in the New Learning Economy. Paris, OECD.
Sforzi, F. & Lorenzini, F. (2002). «I distretti industriali» in L’Esperienza italiana dei distretti
industriali. Roma, Istituto per la Promozione Industriale, 20-33.
Vázquez, J.A. (2001). La economía asturiana de final del siglo XX: apuntes para un balance.
Revista Asturiana de Economía, nº extra: 7-22.
Vázquez, J. A. & Lomba, R. (2000). La industria asturiana, un sector en transformación.
Economía Industrial 335/336: 35-56.
Wu, W. (2005). Dynamic cities and creative clusters. World Bank Policy Research Working
Paper 3509: 1-35.
235
Case study 13: North-West Region (Romania): from transition to
globalization.
The case of the DB, DC and DL industries
Octavian Groza, Alexandru Rusu, George Ţurcănaşu, Oana Mihaela Stoleriu
Cuguat-TIGRIS, Universitatea “Alexandru Ioan Cuza” Iaşi
1. The North-West Region: the visit card
The current Romanian regions have existed for 10 years. They are not official
administrative areas, and therefore, they do not have judicial status. Under these
circumstances, one cannot talk about a truly regionalized structure of the territory, the regions
being mere juxtapositions of counties among which there are not functional links. If one tries
to find a regional logic in the Romanian territorial architecture, one must look for it at the
level of the geographical position of each region in the framework of the national territory.
The spatial and economic phenomena make sense in this case as they superpose the dynamics
of the entre-deux spaces (Rey, 2001) in the long run, specific to the European East. Due to
the
diffusion
of
occidental-like modernity
from the west towards the
east, these dynamics have
induced a tendency of
longitudinal organization
of
the
development
indicators in the centraleastern
European
territories (Rey, 1996). In
this way, the more
eastward they advance,
the lower the level of
occidental-like
development of the states
becomes. The same thing
is valid for the interior of
the states: the most
developed regions are the
occidental ones, and the
least modern are the
oriental ones.
This spatial organization in parallel levels is the current support of several
phenomena (the FDI flows, the international migration, the connection to the global
networks). Situated in the west of Romania, the North-West Region benefits from the
possibility of mobilizing two advantages: the comparative ones (closeness to the occidental
European markets, low cost of the labour, small production expenses, advantageous taxation)
and the competitive ones (entrepreneurial tradition, competitive spirit, multiculturalism,
qualified labour and accustomed to the exigencies of the industrial activities).
However, from a geographical point of view, its internal structure does not
encourage fast constituency of a competitive, coherent and efficient regional system, but
hinders the appearance of modern ways of productive organization (such as the industrial
clusters). To the territorial fragmentation, biased by the relief, one must add the peripheral
236
position of the capital (Cluj Napoca), the communication axes that respond to some external
requirements rather than to some internal ones, a disjunctive urban system and ethnic scenery
ruled by juxtaposition rather than by melting.
Despite all this, the 6 counties that are part of it succeed in creating a general
context that can be labeled regional, the North-West region being one of the most dynamic
Romanian regions. Containing 12,6% of the national population, the region takes part in the
constituency of national GDP with 12,3%. The GDP per inhabitant (3.075 euros) places it on
237
the fourth position, immediately after the well-developed regions (Bucharest, West and
Centre). These performances can be explained partly by the evolution of the socialprofessional structure, which strongly confirm the passing to an economy based on industry,
agriculture and basic services to a tertiary-wise regional economy (42% of the work force and
53% of regional GDP), sustained by a restructured industry (30% of the work force and
28,7% of the regional GDP), in the framework of the agricultural activities ratio (28% of the
active population and 14% of the regional GDP).
The share of the regions in the national total GDP (Romania GDP=100%)
1995
1998
1999
2000
2001
2002
Romania
100
100
100
100
100
100
Bucharest
14,2
16,5
17,4
21,0
21,5
21,1
Centre
12,6
12,5
12,6
12,7
12,4
12,6
North-East
13,3
13,5
12,6
12,0
12,3
12,3
North-West
11,9
12,1
12,2
11,8
11,7
11,9
South
14,7
13,3
12,9
12,2
12,3
12,4
South-East
12,8
13,1
12,1
11,6
11,3
11,3
South-West
10,3
9,7
9,6
9,3
9,0
8,6
West
10,0
9,2
10,5
9,4
9,6
9,7
Extra-regional* 0,2
0,1
0,1
0,1
0,1
0,1
2003
100
19,7
12,6
12,5
12,2
12,5
11,3
9,1
10,1
0,1
2004
100
19,4
12,2
12,0
12,3
12,9
11,9
8,9
10,3
0,1
*Extra-regional: the oil extraction platforms of the Black Sea and the embassies
Data source : Institutul Naţional de Statistică, 2008
The industrialization of the North-West Region goes beyond the national average:
the secondary sector brings 28,7% in the creation of the regional VAT (27,6% at the level of
Romania) and occupies 30% of the regional employment (26% for Romania).
The share of the industry in the total national/regional VAT (Romania/region VAT = 100%)
1995
1998
1999
2000
2001
2002
2003
Romania
35,6
29,6
28,2
30,9
31,0
31,4
28,2
Bucharest
33,4
25,5
26,8
23,2
23,0
24,6
23,0
Centre
40,5
35,4
34,1
37,2
40,6
38,9
33,4
North-East
33,1
30,3
26,5
30,0
32,0
29,2
27,1
North-West
33,3
28,9
25,7
28,1
29,7
29,9
27,4
South
39,5
32,1
29,9
35,4
32,5
35,3
31,8
South-East
33,2
30,0
26,2
31,1
32,3
32,0
27,1
South-West
37,0
32,3
32,0
37,0
34,0
37,5
31,8
West
33,5
21,5
24,2
31,0
30,1
29,8
27,6
Extra-regional
85,4
80,5
77,7
63,7
53,6
70,8
53,1
2004
27,6
21,0
33,8
25,8
28,7
31,6
24,5
31,8
28,4
62,3
*Extra-regional: the oil extraction platforms of the Black Sea and the embassies
Data source : Institutul Naţional de Statistică, 2008
The share of the regional industry in the total national VAT (Romania = 100 %)
1995
1998
1999
2000
2001
2002
Romania
100
100
100
100
100
100
Bucharest
4,7
4,2
4,6
4,9
4,9
5,2
Centre
5,1
4,4
4,3
4,7
5,0
4,9
North-East
4,4
4,1
3,3
3,6
3,9
3,6
North-West
4,0
3,5
3,1
3,3
3,5
3,6
South
5,8
4,2
3,9
4,3
4,0
4,4
South-East
4,2
3,9
3,2
3,6
3,6
3,6
South-West
3,8
3,1
3,1
3,5
3,1
3,2
West
3,3
2,0
2,5
2,9
2,9
2,9
Extra-regional
0,2
0,1
0,1
0,1
0,0
0,1
2003
100
4,5
4,2
3,4
3,4
4,0
3,0
2,9
2,8
0,0
2004
100
4,1
4,1
3,1
3,5
4,1
2,9
2,9
2,9
0,1
*Extra-regional: the oil extraction platforms of the Black Sea and the embassies
Data source : Institutul Naţional de Statistică, 2008
238
At the end of the transition, the North-West Region is still one of the most
industrialized Romanian regions: its participation ratio to the creation of the national VAT is
3,5%, which places it on the fourth position, after Bucharest, Centre and South.
2. The North-West Region in transition
In 1990 Romania was one of the most industrialized European states (48% of the
active work force worked in industry), but its performances were mediocre (the industrial
VAT brought only 36,7% in the creation of the national GDP). The causes of this modest
performance were multiple, the most important of which included the out-dated technology,
the flawed organization of the enterprises, the frequent blockages caused by the centralized
administration of the resources, the human resource overloading of the enterprises, etc. The
enterprises were over dimensioned, which actually reflected the existence of hidden
unemployment. In 1990 the average size of the Romanian industrial enterprises counted 2560
employees (470 employees in Poland, 920 in East Germany, 1850 in Czechoslovakia but only
70 in Austria or 165 in West Germany).
In 1990 the branch based work structure of the industrial employees comprised 23%
in DB and DC industries, respectively 800 000 people (14% in textiles, 7,3% in clothing and
1,7 % in leather industry) and 35,7% in the equipment industries (of which 5,5% in DL electric machinery industries, respectively 190 000 people).
The restructuring of the industry began with the letting off of the excessive work
force, a phenomenon which first struck the commuters in the rural areas (Groza, 1994) and
then the workers in the cities. This process affected the local productive systems strongly.
Romania lost more than 2.9 million employees between 1991 and 2006 (1.95 million in
industry, out of which 1.74 million in the manufacturing industries). The North-West Region
encountered the same phenomenon of restructuring of the work force but the rhythm in which
the employees were made redundant was slower than the national rhythm: in 2006 it still had
63,7% employees in comparison with 1991 (Romania 61,6%), 52,6% of the industry
employees (Romania 46,3%) and 55,3% of the manufacture employees (Romania 45,7%).
Employment evolution
Employees
Romania
Total (000)
1991=100%
North-West
Total (000)
1991=100%
Romania
Industry (000)
1991=100%
North-West Industry (000)
1991=100%
Manufacturing
Romania
(000)
1991=100%
Manufacturing
North-West
(000)
1991=100%
1991
1992
1994
1996
1998
2000
2002
2004
2006
7573,8 6887,5 6438,4 5938,7 5368,7 4623,0 4567,8 4468,8 4667,3
100
90,9
85,0
78,4
70,9
61,0
60,3
59,0
61,6
932,8 834,7 778,5 721,2 684,9 575,7 577,2 576,4 594,6
100
89,5
83,5
77,3
73,4
61,7
61,9
61,8
63,7
3628,4 3107,8 2770,7 2633,0 2221,3 1913,0 1911,3 1807,5 1680,5
100
85,7
76,4
72,6
61,2
52,7
52,7
49,8
46,3
461,1 393,0 347,6 333,9 302,8 246,2 255,9 256,3 242,7
100
85,2
75,4
72,4
65,7
53,4
55,5
55,6
52,6
3197,5 2672,2 2345,3 2193,6 1868,2 1599,5 1624,2 1555,7 1460,5
100
83,6
73,3
68,6
58,4
50,0
50,8
48,7
45,7
399,1
100
332,0
83,2
290,8
72,9
273,0
68,4
261,0
65,4
210,6
52,8
225,3
56,5
230,1
57,7
220,7
55,3
Data source : Institutul Naţional de Statistică, 2008
Between 1991 and 2006 the Cluj county lost 76 969 manufacture employees
(57,7%), Satu Mare 25 863 employees (44,8%), Sălaj 13 718 employees (44%), BistriţaNăsăud 14 835 (40,7%), Maramureş 22 249 people (39,5%) and Bihor 24 680 employees
239
(29,4 %). The situation of each county is different and reflects the diversity of the situations
existing at the national level to a large extent. Thus, the Bihor county encountered a less
dramatic decrease of the employees number because its industrial system was more diverse,
more flexible and closer to the occidental boundary, which allowed the early arrival of the
FDI. The important losses suffered by the counties of Maramureş, Bistriţa Năsăud and Sălaj
can be explained by the large extent of the heavy industries (metallurgy and industrial
equipments) or light ones (food and textile industries), strongly affected by the first wave of
restructuring (1991-1996). The county of Cluj, which suffered the highest degree of decrease
of the employee number, offers another explanation: the fast passing to a tertiary-wise
economy of the regional metropolitan type diminished the importance of the industry in
favour of the services, which could absorb the work force made redundant by restructuring
and closing the industrial enterprises.
Relying on this wide range of the situations, a mirror for all the country, and not
having statistical data at the level of regions and counties, we must take into consideration
the fact that the dynamic of the employee number decrease in the North-West Region was
similar to the one at the national level. Between 1990 and 2006 Romania lost 49% employees
of the DB and DC industries (84,3% in textiles, 3,4% in clothing and 23,7% in leather and
footwear industries) whereas the DL industries register a loss of 48% employees (14,6% in
office equipments, 39,1% in electric equipments and 79,8% in radio, television and
communication equipments industries).
The selective diminishing of the employee number in sub-branches has multiple
explanations. In the case of the DB industries for example, the extraordinary decrease of the
employee number of the textiles is a consequence of the representation of this sector in the
framework of the national communist industrial system: it was destined to occupy the female
work force in the counties where the heavy industries predominated fast. The collapse of the
agricultural system and of the communist countries market struck the providing and
distributing canals equally, hence the profound crisis of this branch after 1990. The counter
240
example lies in the clothing and the leather industries, which quickly found a solution to
avoid the disaster: the lohn system.
« In simple terms, the lohn presupposes the existence of a contractor in the UE (the company that launches the
order and owns a brand of products well positioned on the market) that hires a Romanian executor (usually a
firm that has the capacity of necessary production and low work force costs) that can do the necessary remaking,
processing or repairing work in order to obtain the final products, which will eventually be sent to the contractor.
(…) Before 1st January 2007, for the lohn operations, the customs regime of active perfecting was generally
used. The implementation of this kind of operations was thus conditioned by the executor’s obtaining of an
active perfecting authorization issued by the customs authority. In the framework of this regime it was permitted
to bring raw material in the country without paying customs taxes and the VAT, providing that, after the
remaking, the finite products – also called compensatory products – were all exported.
Apart from the tax exemption mentioned above, which referred strictly to the goods movement into / out of
Romania, the legislation also stipulated the VAT leave for the work done on the respective goods by the
executor, as well as for the deliveries of the goods made by companies in Romania for the contractor, in order to
integrate them in the compensatory products. In the latter case, the general principle, which allowed the VAT
leave, required that the goods incorporated in the compensatory products should go out of Romania at a certain
moment” (Vântu and Artenie, 2008).
Moulding extremely well
to this system, which, in Romania,
presupposes, only the assembling of
the final product with its important
components, the enterprises of the
clothing and leather industries have
flourished: from 881 firms in 1991
to 5962 firms in 2005 in the
Romanian clothing industry (of
which 878 in the North-West) and
from 342 to 2128 in the national
leather industry (of which 584 in the
North-West
Region).
The
appearance of the new firms was
initially primed by the “exposition”
of the great enterprise, either by
voluntary externalization, or mostly
by the forced detachment of
competitive sections and the
appearance of the spin-off-like SME.
The start-up enterprises appeared
later, but they still managed to gain
power. An illustrative survey
(Johnson, McMillan et Woodruff,
2000) shows that in 1996, in the
clothing industries only 12,5% were
the spin-off type and 15% were
start-up. The increase of the number
of enterprise alongside the decrease
of the employee number led to the
reduction of the enterprise sizes.
Thus, for the spin-off type
enterprises, the medium size was of
148,8 employees, whereas for the
241
start-up ones was of 45,5 employees.
The success of the creation of new enterprises depended exclusively on their
privatisation. Initiated slowly by the social-democrat parties, the privatisation was accelerated
after 1996, which coincided with the liberal governing. In 2006, the North-West Region had
only 26,5% employees in the public sector, the counties maintaining almost the same
percentage: Cluj 27,9%, Bistriţa-Năsăud 27,5%, Bihor 26,7%, Sălaj 26,7%, Maramureş
24,7% and Satu Mare with 24,3%.
The building of a permissive legislation for the foreign capital made the
delocalization from the occident toward Romania easier, which was another way to increase
the number of firms. More than 80% ISD and more than 85% of the Romania’s external
commerce is being done with partners in the EU. In the same way as for the rest of CentreEast of Europe, in Romania, the FDI is looking for competitive sectors (equipment industries,
40%) rather than the classic ones (6% for the DB and Dc industries). With 2,5 billions euros,
Italy is one of the most active investors (the 7th place, 6,8% of the total stock of FDI – 36
billion euros but first place as far as the number of firms is concerned), especially in regards
to the SME. More than 18.000 Italian enterprises are active in Romania, using about 500 000
workers. Most of them are located in the west and the north-west of the country, regions
which have become “the eighth province of Venetto » (Isbăşoiu, 2007). The Italian
participation firms are outstandingly active in the restructuring of the industrial system of the
North-West Region.
242
The restructuring of the economy in general, and of the industry in particular, have
led to the unemployment appearance (5,3% in 2006 for Romania and 3,26% in North-West
Region), of which ratio is still situated below the desired European average, due to emigration
and the underground economy. The analysis of the phenomenon proves that the North-West
Region (as well as Bucharest, West and Centre) has one of the lowest unemployment levels,
which shows the fairly positive adaptability of the counties to the new social-economic
circumstances. The very active emigration and the ongoing and advanced transformation of
the social-professional structure, as well as a historical entrepreneurial tradition, are the main
elements to explain this aspect. What has to be noticed is the divergent dynamic of the male
243
and female unemployment. Except for Cluj county, in all the other counties, the female
unemployment rate was superior to the male one until 1996. After this date, the situation
reverses. It can be explained on the one hand by the acceleration of the restructuring in
mining and in heavy industries (and the qualification of the male work force), and on the
other hand by the success of the lohn, which stabilizes and then raises the number of female
workers, especially in the clothing and in the leather and footwear industry. This final process
is also encouraged by the foreign investments in the food industry.
In conclusion, the North-West Region has broadly followed the dynamic of the
transformations that affected the whole national productive system, but has succeeded better
than other region in assuring a faster transition, a more efficient one, and less painful for the
population, due, first of all, to the competitive advantages and the favourable position to the
west European markets.
3. Globalization by Europeanization
The beginning of the negotiations (1993) and then the setting of a more and more
sure date of adherence to the EU (2007) raised the level of trust of the economic actors and
the more and more determined implementation of reforms began to be reflected both in the
positive dynamic of economy indicators (the indexes of the industrial production for the
branches of high technology, salaries, consumption indexes, credits) and in society (the
standard
of
living).
After
the
economic
and
financial
crisis in 19961997,
the
industrial
activity began to
follow its track
and has a more
and
more
obvious
ascending trend.
Not the same
thing
happens
with
the
industries,
which,
benefiting form the lohn, flourished for a while (the clothing and leather industries). The
closer the date of integration into the EU got , the more selective the FDI, aiming at the
highly productive branches (electric and electronic equipment, chemical industries, iron and
steel metallurgy, automobiles). The new norms referring to VAT and to the customs regime
reduces, at the same time, the network of the firms connected through lohn to a great extent,
and the DB and the DC industries were affected. One of the arguments that sustains this idea
is the dynamic of the external trade of the textile and the clothes industries with Italy.
The share of the DB and DC industries products in the international trade with Italy (%)
244
Export
Import
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
14,9 28,7 30,0 29,4 26,2 30,2 32,1 35,0 35,5 35,1 36,1 34,8 35,5 33,5 32,1 30,1
5,6 18,5 21,0 23,6 21,4 21,7 27,3 29,9 34,2 33,6 32,8 33,2 32,6 30,4 26,0 21,9
Data source : Institutul Naţional de Statistică, 2008
On the other hand, the DL industries are launched, once again, the beneficiaries of a
long tradition in this domain, of the high quality abilities to research and develop and of
highly qualifies work force. Except
for the radio, television and
communication equipments, which
have been crashed by the competition
of the imported products, the other
branches have succeeded in resisting
especially due to the horizontal
industry feature of the electric and
electronic equipment industry.
After 2001-2002 (and after
2004 in the case of the leather
industry), the share of the DB and of
the DC industries in the Romanian
industrial production flattens, and
then decreases constantly, whereas
the office and the electric equipment
industries become more and more
visible. The rate of the textiles,
clothing and leather items in the
international trade of Romania begins
to
diminish,
a
phenomenon
explainable on the one hand by the
increase of the rate of the other
industrial branches, and, on the other
hand by the difficulties the enterprises
encounter, as a consequence of the
competition of the Asian and west
European markets.
The turnover follows the
same tendencies: the light industries
deflate or decrease whereas the subbranches of the DL industries
experience an explosive dynamic. The
Romanian industry (which attracted
52% the FDI stock) begins to profit
from the competitive advantages,
negatively affecting the comparative
ones.
The cost of the work force (1.5-2.5 euros / hour in comparison with a European
average of 15 euros / hour) stops being the main attraction factor of the foreign investors as
the salaries constantly rise
245
The North-West Region had salaries lower than the national average salary between
1992 and 2006, because of the restructuring of the heavy and the extracting industries, as well
as the predominance of the light ones. Only Cluj county is an exception, its average being
sustained by the metropolitan economy of the regional capital, the city of Cluj-Napoca
246
hosting some of the biggest industrial firms, both in the DB and DC industries, and in the DL
industries (in 2007 a NOKIA enterprise was implemented, which had previously been located
in Germany).
It is not surprising then that the North-West Region has been an attractive terrain for
the industries that aim at reduced labour costs: in 2006 the region comprised almost 18% out
of the total enterprises that were active in the Romanian DB and DC industries. However, the
tendency is to decrease their number, especially the ones in the clothing items domain, the
best integrated in the lohn system.
Most of the enterprises of the DB and DC industries are small-sized (80,4% have
less than 49 employees), which corresponds to the European tendency; only 16,7% have
between 50 and 249 employees, the enterprises covering only 2,9%, which proves an
advanced restructuring of these industries. The counties with the biggest number of small
enterprises are Bistriţa-Năsăud (90,4%) and Cluj (84,3%), whereas the medium-sized
enterprises are situated in Bihor county (22,2%), Maramureş (15,6%) and Satu Mare county
(14%). The biggest companies, with more than 249 employees, are still situated in Bihor (37),
Cluj (14) , Satu Mare (12) and Maramureş (9).
The current tendency for the small-sized enterprises is to decrease in number, for the
big enterprises to reduce in number, and for the medium-sized enterprises is to increase in
number, which reveals a change of attitude of the textiles, cloting and leather entrepreneurs,
who are getting ready to face the competition of the globalization, truly open, after the EU
integration on 1st January 2007.
Evolution of the number of enterprises in DB, DC and DL industries
2002
Romania
North-West
Industry
Total DB and DC
Textiles
Clothing
Leather
Total DL
Office equipment
Electric equipment
Radio-TV, communications
Total DB and DC
Textiles
Clothing
Leather
Total DL
Office equipment
Electric equipment
Radio-TV, communications
Total DB and DC
Textiles
Clothing
Leather
Total DL
Office equipment
Electric equipment
Radio-TV, communications
2003
2004
2005
Number of enterprises
9489
10097
10477
10609
2233
2570
2587
2519
5365
5518
5788
5962
1891
2009
2102
2128
1265
1482
1523
1569
375
463
480
478
703
797
822
854
187
222
221
237
Number of enterprises
1681
1861
1894
1891
402
487
464
449
811
837
861
878
468
537
569
564
200
200
204
220
54
46
45
46
122
129
135
142
24
25
24
32
% of total Romania
17,7
18,4
18,1
17,8
18,0
18,9
17,9
17,8
15,1
15,2
14,9
14,7
24,7
26,7
27,1
26,5
15,8
13,5
13,4
14,0
14,4
9,9
9,4
9,6
17,4
16,2
16,4
16,6
12,8
11,3
10,9
13,5
Data source : Institutul Naţional de Statistică, 2008
247
The North-West Region holds 14% of the total number (1569) of Romanian
enterprises that are active in the electronic and electric equipment industries. Although this
percentage id relatively constant or diminished slightly in the case of the sub-branches, the
absolute figures witness an ascending evolution: from 200 firms in 2002 it gets to 220 in
248
2005, which is due to the evolution of the electric equipment industry especially (from 122 to
142) and of the radio, television and communication equipment industry (24 in 2002 and 32
in 2005).
Most of them (85,5%, namely 188 firms) are small enterprises, only 9% (20) being
medium-sized and 12 big enterprises. The last ones are situated in Cluj and Bihor. All the
enterprises have tended to in the last years, no matter of the category; the more dynamic ones
have been the small and the medium-sized enterprises.
Cluj county concentrates more than 45% of the total number of enterprises of the
electronic and electric equipment industries.
Sensitive to agglomeration economies, the enterprises of the DL industries are
located mostly in the main cities of the counties, in general in cities of more than 100 000
inhabitants (Cluj Napoca, Oradea, Baia Mare, Satu Mare, Bistriţa, Zalău). The scarce
diffusion towards the rural spaces (even towards the peri-urban ones) as well as the
geographical division of the region make the regional industrial clusters constituency
difficult.
The DB and the DC industries are more widely spread, reaching the small and
medium-sized cities, as well as the rural spaces, more easily. Nonetheless, we cannot talk for
the time being about the existence of industrial clusters, because, even if there is relative
spatial proximity in some areas, there are no functional and powerful links among firms. The
lohn system is the main cause of this situation as it privileged the direct connections between
the Romanian firms and the foreign ones over the local horizontal relations. Another cause
that forbids for the time being the birth of the clusters is the strong competition among
enterprises, which takes place in the framework of the categorisation of the firms depending
249
on their competitive strength on the European market. The current crisis is visible due to the
very slow rhythm of new enterprise creation in the eastern part of an axis that connects ClujNapoca to Baia Mare. The western part of the region is more dynamic even if the big cities
still remain the engines of the evolution.
250
The dynamism of the occidental area can also be explained by the presence more
determined of the foreign capital firms, which have preferred the proximity of the frontier so
far.
251
Attracting important investors is only one
of the solutions necessary to get out of the
crisis that has affected the firms of the
DB and DC industries since 2004.
Beginning with 2007, the wave of
the bankruptcies has been more intense in
the whole Romanian industry, affecting
the textile industry to a rather great extent.
Some of the major national firms have
already begun to close their gates, (such
as Akrom Ak-Al – a Turkish investment of
20 mil. USD (Bucharest and North-East),
Armonia Botoşani (North-East), Textila
Ardeleană – Satu Mare (North-West),
etc., being followed by quite a few small
enterprises that are active in the same
domain.
The fate of the active elements of
these enterprises is interesting. The
production division in Suceava (NorthEast) of the firm Akrom Ak-Al has been given to a supermarket. The same phenomenon is
252
visible in Botosani as well (North-East), where the premises of the Armonia company has
been taken over by the retail chain Real. Sometimes, the spectre of the bankruptcy is so
intense that the firm is ceded over to the employees (J&R Enterprise din Călăraşi - South).
4. Conclusions
The North-West Region does not have yet a productive structure, of the regional
type. Although, besides other sectors, the North-East Regional Development Agency has
declared the textile industries as priority domains, its decision-making power is limited by the
ambiguous administrative status. The main structures of the local power are active at the level
of the counties and of the big cities. Under these circumstances, the big and medium-sized
enterprises are still the main actors of the current evolutions.
The adaptation of the firms to the new conditions created by the EU integration is
being done by adopting multiple strategies:
- the elimination of the taxes left behind by the lohn (the re-conquering of the
internal market and the traditional external ones, reintroducing technology into the
enterprises, reorienting the production);
- internal restructuring (the externalization or the elimination of the uncompetitive
sectors, the promotion of the traditional brands, adjusting the number and the high
qualification of the employees, launching their own diverse collections and models, the
creation of the design compartments, of the marketing ones);
- external growth (the absorption or the elimination of the competitors, the creation
of their own shops, promoting the franchise);
- the participation in the national electronic markets (www.romtextile.ro, launched
on 1st December 2001) or in the 20 European electronic markets in order to develop the
business to business;
- the adherence to the professional associations (the employers’ federations, etc)
- attracting strategic foreign investors on the international market (especially in the
domain of the new information and communication technology) and the participation in the
subcontracting system of the competitive industries (transport equipment, industrial
equipment, electric household equipment).
253
ANNEX I
The case of “Tricotaje Someşul” enterprise, Cluj-Napoca: adaptation by internal strategy
“(…) One of the Romanian factories that has been through the reorganization process in order to
adapt to the market economy is Tricotaje Someşul in Cluj.
The good perecption of theRomanian textiles must be used
"You cannot be powerful on a competitive market unless you have a powerful product. The advantage of the
image of the Romanian producers in the textile industry should be fully exploited, because there is a positive
European market perception as far as the quality of the textile products made in Roamnia is concerned. “It is a
pity that the lohn still predominates in this sector", said Ioan Leancă, chief executive of the Tricotaje Somesul
textile factory in Cluj. For one of the first three textile producers in Romania before 1989, image and tradition
had a huge importance in the forming a competitive company. Apart from these, the management strategies
“obeyed the market continuously”. The company numbered the 5.400 employees in 1989, reaching 850 at the
end of this year (2005 n.n), managed to lower the rate of the lohn under 25% and sells 50% of the production on
the Romanian market. Besides the traditional Tricotaje Somesul brand, the company has launched a new one, Il
modo, created with Italian stylists, which is exclusively destined to the internal market. (…) The firm has not
increased the production capacities for three years, because the development strategy imposed the consolidation
of the position occupied on the internal market, initiatives on the external markets and commercialising its own
product. On the other hand, special design and development departments have been created. Today, the producer
in Cluj works on its own collections, has salesmen in occidental countries, has lowered the rate of the lohn under
25% of its activity and has founded two new companies, one in Cluj and the other one in Moscow, in order to
handle the trade activity both on the Romanian and the external markets more efficiently. “Russia was a
traditional partner that we lost after 1989. We set our minds on winning it again because the opportunities there
are very big. You only need to be patient”, said Leanca. Thus, in 2003, Tricotaje Somesul founded the Somrus
company in Moscow, having 80% of the shares. The strategy of the firm in Cluj aims at reaching 150.000 item
sales this year. (…)
The key lies in technology, collections and the market
In 1989, the company was a giant of 5.400 employees that managed two very different categories of products:
clothing items and underwear. “We promoted the detachment off Argos (the company that produced underwear
and that today is integrated in the activity of another producer in Cluj, Jolidon), because the company was too
big. We realized that we could not become competitive by making so different products. At the time, we listened
to our instinct, believing that it was the best thing to do, and the current situation proves that we were right”,
says Ioan Leanca. “We did not aim at immediate profit, but we had the desire to make something out of the
factory in Cluj. We realised that in order to be competitive, we had to associate with a firm internationally
known”, Leanca remembers. The company Maglificio Morgano was attracted by the management of the firm in
Cluj and started with a 5% share package. After a capital increase, Maglificio Morgano had 25% of the shares,
the rest of them being held by 252 employees of the company. The Italian partners “brought collections, selling
markets and new technologies”, the chief executive of the firm says.
Investments for your own brand
Investments in bringing new technologies into the textile factory were another major factor for the
development of Tricotaje Somesul. The investment programme begun in 1995 cost more 8 million euros than
predicted, money which was allocated to the purchase of machines and to the building of the marketing
startegies. The investment allowed the creation of an own branded collection. Last year, for example, the lohn
represented only 21,5% of the entire activity of the factory in Cluj. “We had already gained experience in the
creation domain, and our employees were able to conceive competitive models. We realised that the stages of
the lohn would become obsolete and we decided to redirect the production. Those were some of the most
difficult times in the history of the company as we had extremely high expenses to finance our own production”
states Ioan Leanca. The strategy of the company in Cluj did not only create a brand, which could be known and
bought, it also needed better promotion and visibility. ‘We, the old people at Tricotaje, did not have salesmen
reflexes and we had the tendency to impose what to sell. We did not pay attention to the market”, declares Ioan
Leanca. That was the main reason for which the executive department of the company decided that the trade
activity of the company had to be taken outside the borders. They initially thought of a department inside the
textile factory, but they decided that the “differences are too big to manage the production and the trade
254
activities” in a firm of 1.2 million items annual production. To reach this purpose, the company founded Modo
System company in November lat year, a company based on the commercialisation of its own production on the
internal market, then launched its own brand name, Il Modo, and opened the first four shops in Cluj (in the
historical centre of the city), in Bucharest, Oradea and Brasov, inside the shopping Cora, Lotus Market and
Corona.
Until 2008 the company should have 27 outlets, and the strategy strictly imposes, once again, the types of
location for them: historical centres of the big cities, shopping centres and specialised stores that sell clothes.
“in oredr to reach the level that we want in our own shops we need highly qualified and trained staff”, says
Leanca. Il modo, the very collection of Modo System, is a top range, being made in collaboration with Italian
stylists. Every other week new products are brought in, but the range stays the same, counting 120 articles for
women and 40 for men; the proportion is the same as the one the products are bought” (Ciriperu, 2005).
ANNEX II
The case of the “Jolidon” enterprise, Cluj Napoca: adaptation by external strategy
Jolidon Import-Export SRL is one of the most famous firms active in the textile domain in Romania,
founded as a start-up type one in 1993 in Cluj-Napoca (the current headquarters of the North-West Development
Region). If the textile industry in Romania is generally marked by the vulnerability induced by the dependence
on the lohn type system, by the insufficient work force or by the pressure of the Asian exports after the banning
of the commercial quotas in 2005, Jolidon represents a fairly fragile example, as a consequence of the
application of an extremely flexible strategy.
In a still fragile economic context, despite the economic indicators, which are generally positive, the
respective firm has managed to become one of the main players of this type on the market (making lengery),
proposing a very much respected brand by the female target in Romania. The emergence of the firm and of the
brand has taken place due to the application of a triple strategy that combined investments in the production line,
an active marketing policy and a fusion-acquisition campaign dictated by the slogan “if you do not eat, you will
be eaten”
255
The expansion of the firm in the territory aimed at the consolidation of its position on the internal
market (it presently holds the 55 sale compartments in almost all the big cities in Romania, visibly favouring the
ones in the western part of the country) as well as present on th external one. Thus, its subsidiary in Bucharest
was opnede almost simultaneouly with the one in Budapest. In time, the network of the group in the two cities
expanded, reaching the number of 11 plants in Bucharest and 3 in Budapest in 2007. Following the same trend,
the policy of the firm decided in 2003 the foundation of a Parisian subsidiary, doubled by the one in Lyon, the
firm being present on the French market in the francise regime. Finally, in 2007, by getting the majority share
package of the Italian firm, Emmecci Group, Jolidon Import-Export assured a more solid position on the Italian
market, where it had actually been present since 2001 (Milan). It was still in 2007 when it also gets the majority
share package of the main competitor of already purchased Emmecci Group, namely, the Lily firm that held a
network of shops in more than 30 countries.
In this way, the firm network found the proportion of the number of plants in the international space and
the one in its native country fairly balansed: 55 subisiaries, and sale compartments in Romania and almost 30 in
Europe (out of which 21 in Italy, in general in medium-sized cities).
The spatial expansion is also completed by a continuous strategy of diversing the activity sectors in
which the firm operates. At present, the group is beginning to acquire the status of a holding, controlling active
elements in the real estate sector, commercial mall-like spaces (in Suceava, North-East) and ... a feminine
handball team (probably the image stroke done by the sponsorship of a team in Cluj that is called Jolidon Cluj).
Such a positive linear evolution could not have been possible without the exclusion of its main competitor on the
market (SC Argos SA Cluj-Napoca), by getting the majority share package, or without the consolidation of the
production compartment by incorporating some firms active in the textile domain within the group (LCS Conf
SA, Tricotaje Ineu). By means of this mechanism, the firm has 3000 employees in the “holding”, out of which
only 1200 work for the Jolidon Import-Export.
The acquisition-rhythmed campaign, the network expansion and the increasing process of becoming
international seem tobe the ingredients a success story about brand names and private initiative; a story that is
also confirmed by the supreme event that can possibly occur in a firm on such a competitive market: in 2006 the
Jolidon products begin to finally falsified by the Chinese producers.
However, the negative context in which the textile industry evolves, beginning with 2004-2005, became
visible in the company’s profit that registers a kind of a decrease in comparison with the previous period. If the
negative tendency continues, it would not be surprising to see the success story of Jolidon Import-Export
changed into a survival one.
256
Bibliographical references
Barrell, R.; Holland, D., 2000 – Foreign direct investment and enterprise restructuring in Central
Europe, p. 477-504 in The Economics of Transition, vol.8, no.2/2000,
Blackwell Publishers, Oxford
Ciriperu, D., 2005 - Îţi dai seama că ai scăpat de lohn când ai dobândit reflexul de comerciant, Ziarul
financiar/27 Iun 2005, http://www.zf.ro/articol 66514/iti dai seama ca ai scapat
de lohn cand ai dobandit reflexul de comerciant.html
Groza, O. - Paşcani, ville industrielle de Roumanie : années de transition, in L’Espace géographique,
Doin, Paris, no.4, ISSN 0046-2497, pp. 329-341, 1994
Groza, O.,1997 - Industrie, systèmes économiques et territoires, p.184-213 in Violette Rey (dir.) - Les
territoires centre-européens. Dilemme et défis. L’Europe médiane en question,
Editions de La Découverte
Groza, O., Muntele, I., Ţurcănaşu, G., Rusu, Al., Boamfă, I. (2008) – Atlasul on-line al României,
MDLPL-UAIC, www.mdlpl.ro/
Isbăşoiu, G.-M., 2007 - Industrial Clusters and Regional Development. The Case of Timişoara and
Montebelluna, http://mpra.ub.uni-muenchen.de/5037/
Johnson, S. ; McMillan, J. ; Woodruff, Ch., 2000 – Entrepreneurs and the ordering of institutional
reform. Poland, Slovakia, Romania, Russia and Ukraine compared, p. 1-36 in
The Economics of Transition, vol.8, no.1/2000, Blackwell Publishers, Oxford
Rey, V.,1996 – Les Europes orientales, pp. 10-45 in Brunet, R. et Rey, V. – Europes Orientales.
Russie, Asie Centrale, Belin-Reclus, vol. 10 de la “Géographie Universelle”,
Paris
Rey, V. (2001) – Les Europes orientales, la force des différences, pp. 241-251 in Y. Michaud –
Université de tous les savoirs, vol. 6 – “Qu’est-ce que la culture ?”, Editions
Odile Jacob, Paris
Rey, V., Groza, O., Ianoş, I., Pătroescu, M., 2007 - Atlas de la Roumanie, CNRS GDRE S4 – La
Documentation française, Montpellier-Paris, ISBN 2-11-006095; 978-2-11006879-8, 2007, 208 pg.).
Vântu, M. ; Artenie, Th.r, 2008 Ce s-a întamplat cu lohnul după 1 ianuarie 2007?,
PricewaterhouseCoopers Tax Advisors & Accountants, http://www.pwc.com
/ro/eng/ ins-sol/publ/2008/Ce s-a întamplat cu lohnul.html
http://www.coface.ro/
http://www.jolidon.ro/
http://www.sfin.ro/articol_10380/banner/images/banners/banner_14.01.2008.swf
http://www.standard.ro/articol_439/regele_confectiilor___isi_schimba_strategia.html
257
Case study 15: Le Courtraisis et son tissu industriel textile
Author : IGEAT
Le Courtraisis est particulièrement représentatif des districts marshalliens européens.
Historiquement spécialisée dans l’industrie linicole à domicile et restée à l’écart de la
révolution industrielle, la région s’est constitué dès le début du 20e siècle un réseau dense et
intégré de PME spécialisées dans le secteur textile, à l’initiative d’un entreprenariat local
décidé à en moderniser l’infrastructure industrielle. S’est ainsi constitué une économie
endogène solide, moins sujette aux délocalisations que les espaces industriels dominés par des
capitaux transnationaux et dont la flexibilité a permis à la région de s’adapter au nouveau
contexte économique apparu dans les années 70. Toutefois, si les performances économiques
sont restées très bonnes jusqu’au milieu des années 90, une stagnation relative s’observe
depuis avec l’accroissement de la concurrence internationale.
1. Profil économique général
Le Courtraisis (arrondissements de Courtrai, Tielt et Roulers), en marge des régions
métropolitaines de la Flandre centrale, présente toutefois un PIB par habitant légèrement
supérieur à la moyenne flamande, toutefois en relative stagnation par rapport à celle-ci entre
1996 et 2006. Son taux de chômage, s’il augmente depuis 2001, reste faible et en-deçà de la
moyenne flamande (tableau 1).
Courtraisis
PIB/habitant (€)
1996
2001
2006
Taux de chômage (%)
1998
2001
2006
Arr. Courtrai
21124
26135
30569
_
_
_
Région
flamande
Arr. Tielt
20589
27850
32270
_
_
_
Arr. Roulers
21565
25508
30078
_
_
_
Total
_
_
_
20349
24823
29992
4,95
4,4
5,82
7,3
6,43
7,75
Tableau 1 – Dynamique économique du Courtraisis (source : BNB, VDAB).
Il s’agit d’une région restée très industrielle, avec plus du quart de l’emploi salarié (29%)
occupé en 2006 dans les divers secteurs de l’industrie manufacturière.
L'emploi dans l'industrie textile, malgré 3000 postes perdus en 10 ans, reste important en
2006 (7% de l'emploi salarié total) et domine toujours le paysage industriel, devant les
industries agroalimentaire et métallique (tableau 2 et figure 1a).
A l’inverse, cette région non métropolitaine ne se distingue pas particulièrement sur le plan de
l’activité tertiaire, dominée par les secteurs de la santé et action sociale, du commerce et des
services aux entreprises (où apparaît l’emploi intérimaire quelque soit son secteur
d’affectation). La R&D, enregistrée en tant que telle, est particulièrement peu présente
relativement à l’ensemble de la Région flamande (tableau 2 et figure 1b).
258
259
Industries alimentaires
Industrie textile
Habillement et fourrures
Cuir et chaussures
Bois et articles en bois
Papier et carton
Édition, imprimerie et reproduction
Cokéfaction, raffinage et ind. nucléaires
Industrie chimique
Caoutchouc et matières plastiques
Autres produits minéraux non métalliques
Métallurgie et travail des métaux
Fabrication machines et équipements (exc. textile et habill.)
Machines textiles et habillement
Fabrication appareils électriques et électroniques
Fabrication matériel de transport
Autres industries manufact.
Total industrie manufacturière
Commerce et réparation
Horeca
Transport, entreposage et communications
Activités financières
Immobilier et location
R&D
Services aux entreprises
Administration publique
Education
Santé et action sociale
Services collectifs, sociaux et personnels
Services domestiques
Organismes extra-territoriaux
Total services
Total de l'emploi
Courtraisis
1996
7538
17059
3167
234
2912
665
2415
0
1307
2929
3029
8769
3278
1142
3077
141
2120
59782
19185
5023
8342
3973
1012
37
13171
6928
15085
17226
4376
104
0
94462
176023
1996
8711
14053
1426
35
3323
670
2393
0
1728
3907
2574
8175
2949
1200
2591
404
2204
56343
23353
4235
8936
3314
1960
68
18832
8165
16310
27989
4825
126
0
118113
196557
Part emploi total (%)
1996
2006
4,3
4,4
9,7
7,2
1,8
0,7
0,1
0,0
1,7
1,7
0,4
0,3
1,4
1,2
0,0
0,0
0,8
0,9
1,7
2,0
1,7
1,3
5,0
4,2
1,9
1,5
0,7
0,6
1,8
1,3
0,1
0,2
1,2
1,1
34,0
28,7
10,9
11,9
2,9
2,2
4,7
4,6
2,3
1,7
0,6
1,0
0,0
0,0
7,5
9,6
3,9
4,2
8,6
8,3
9,8
14,2
2,5
2,5
0,1
0,1
0,0
0,0
53,7
60,1
Part Courtraisis en Flandre (%)
1996
2006
11,7
13,3
43,7
52,3
23,8
28,5
10,2
3,0
31,3
40,5
6,6
6,6
12,0
13,1
0,0
0,0
19,1
25,7
17,2
19,8
16,4
15,1
14,2
13,1
14,1
12,5
36,6
47,5
8,5
9,0
0,3
0,8
8,3
11,6
13,1
13,6
8,2
8,2
7,8
6,2
6,1
5,8
8,3
7,2
4,8
4,8
0,9
1,0
10,6
8,6
5,2
5,3
8,1
8,2
9,3
9,9
7,7
7,1
8,7
7,5
0,0
0,0
7,9
7,7
9,7
9,4
Tableau 2 – Emploi salariés dans le Courtraisis : industrie manufacturière et services (source : ONSS).
260
261
30000
Nb emplois salariés
25000
20000
1996
15000
2006
10000
5000
Autres industries manufact.
Fabrication matériel de transport
Fabrication appareils électriques et
électroniques
Machines textiles et habillement
Fabrication machines et équipements
(exc. textile et habill.)
Métallurgie et travail des métaux
Autres produits minéraux non métalliques
Caoutchouc et matières plastiques
Industrie chimique
Cokéfaction, raffinage et ind. nucléaires
Édition, imprimerie et reproduction
Papier et carton
Bois et articles en bois
Cuir et chaussures
Habillement et fourrures
Industrie textile
Industries alimentaires
0
Fig. 1a – Courtraisis : emploi salarié dans l’industrie manufacturière (Source : ONSS).
30000
Nb emplois salariés
25000
20000
1996
15000
2006
10000
5000
Organismes extraterritoriaux
Services
domestiques
Services collectifs,
sociaux et
personnels
Santé et action
sociale
Education
Administration
publique
Services aux
entreprises
R&D
Immobilier et
location
Activités financières
Transport,
entreposage et
communications
Horeca
Commerce et
réparation
0
Fig. 1b – Courtraisis : emploi salarié dans les services (Source : ONSS).
2. Evolution globale de la structure économique
Sur la période 1996-2006, malgré une perte de quelques 3500 emplois, on constate une bonne
résistance des secteurs industriels, avec affirmation de la chimie et des plastiques et de
secteurs légers tels que l’agroalimentaire et les articles en bois. Le secteur textile subit des
pertes d’emplois non négligeables (3000), mais reste avec plus de 14 000 emplois l’industrie
dominante.
Le Courtraisis accentue sa tertiarisation au cours de la période concernée, gagnant 20 000
emplois salariés dans les services, mais elle concerne surtout des services de bas niveau, en
premier lieu le secteur de la santé et de l’action sociale.
3. Restructuration du secteur textile
262
Restée première région textile flamande, le Courtraisis concentre en 2006 plus de la moitié de
l'emploi du secteur de la Région flamande (tableau 2, carte 1). Elle se caractérise toujours par
un réseau textile principalement endogène, composé d’une grande majorité d’entreprises
belges et familiales, également parmi les firmes de plus de 100 travailleurs (GOM WestVlaanderen, 2005).
Emploi dans l'industrie textile en Région flamande (2006)
Part de l'emploi de l'industrie textile
dans l'emploi total (%)
Pas d'emploi textile
<1
1-5
5 - 10
10 - 25
> 25
Limites du Courtraisis
0
30 Km
Source des données : ONSS
Carte 1 – Part de l’emploi salarié de l’industrie textile dans l’emploi total en Région flamande
en 2006 (source : ONSS).
La région reste spécialisée dans la production de textiles d'intérieurs, principalement la
fabrication de tapis et moquettes (code nace-bel 17.51) qui emploie en 2006 51% des postes
du secteur. Le tissage cotonnier (code nace-bel 17.21), en perte de vitesse, représente toutefois
encore 18% du secteur en 2006 (tableau 3).
263
17.11 Préparation et filature de fibres de type cotonnier
17.12 Préparation et filature de fibres de type lainier - cycle cardé
17.13 Préparation et filature de fibres de type lainier - cycle peigné
17.14 Préparation et filature de fibres de type linier
17.15 Moulinage et texturation de la soie et des textiles synthétiques ou artificiels
17.16 Fabrication de fils à coudre
17.17 Préparation et filature d'autres fibres
Total filature
17.21 Tissage de type cotonnier
17.22 Tissage de type lainier - cycle cardé
17.23 Tissage de type lainier - cycle peigné
17.24 Tissage de type soie
17.25 Tissage d'autres textiles
Total tissage
Ennoblissement textile
Fabrication d'articles confectionnés en textile, sauf habillement
17.51 Fabrication de tapis et moquettes
17.52 Ficellerie, corderie, fabrication de filets
17.53 Fabrication de non-tissés
17.54 Autres industries textiles n.d.a.
Total autres ind. textiles
17.60 Fabrication d'étoffes à mailles
17.71 Fabrication d'articles chaussants à mailles
17.72 Fabrication de pull-overs et articles similaires à mailles
Total articles à mailles
Part de l'emploi textile (%)
1996
2001
2,10
1,44
1,04
0,00
0,70
0,62
2,83
2,61
2,43
1,46
0,73
0,86
0,21
0,34
10,03
7,33
20,16
19,11
0,03
0,03
0,06
0,12
4,00
3,56
3,42
4,03
27,67
26,86
10,36
8,16
9,02
8,95
37,48
43,77
0,23
0,20
1,18
1,52
2,68
2,25
41,58
47,75
0,01
0,00
0,12
0,15
1,20
0,81
1,32
0,96
2006
0,70
0,00
0,46
2,17
1,01
0,90
0,16
5,39
18,03
0,04
0,09
2,60
3,68
24,45
5,69
7,71
51,45
0,19
1,94
2,42
56,00
0,00
0,18
0,59
0,77
Tableau 3 – Courtraisis : répartition de l’emploi salariés dans les diverses branche de
l’industrie textile (source : ONSS).
La libéralisation des derniers quotas d'importation de produits textiles en provenance de pays
à bas salaires a accéléré depuis 2001 le nombre de fermetures, faillites et restructurations, en
particulier dans les branches fournisseuses du textile courtraisien.
Entre 1996 et 2006, on enregistre une perte d’environ 3000 emplois textiles. A une période de
légère amélioration entre 1996 et 2001 (due essentiellement à la branche ‘fabrication de tapis
et moquettes’) succède une récession marquée.
Toutes les branches du secteur textile sont affectées, toutefois l’importante branche tapis et
moquettes accuse un déclin moins prononcé, s’amorçant après 2001 (figures 3a et 3b).
265
1400
1200
800
600
400
200
1996-2001
0
ile
en
lt
tt
is
sa
17
no
bl
iss
To
em
ta
ta
To
-400
ex
t
ge
5
.2
4
17
.2
3
17
.2
2
17
.2
1
.2
tu
lf
ila
17
17
re
7
.1
6
17
.1
5
17
.1
4
17
.1
3
17
.1
2
.1
17
.1
1
2001-2006
-200
17
-600
En
Evolution du nombre d'emplois salariés
1000
-800
-1000
-1200
-1400
Figure 3a – Courtraisis : évolution de l’emploi salarié dans les branches fournisseuses de l’industrie textile en
1996, 2001 et 2006 (Source : ONSS).
1400
1200
1000
Evolution du nombre d'emplois salariés
800
600
400
200
1996-2001
0
ir
cu
en
t,
m
ille
ab
,h
ile
xt
ta
l
te
To
ne
s
hi
-800
ac
le
s
en
-600
de
m
ar
tic
-1200
br
ic
at
io
n
-1000
Fa
n
io
ct
on
fe
C
.7
2
17
.7
1
17
til
tre
au
sa
e,
ti l
ex
.t
in
d
s
uf
h
-400
te
x
es
.5
4
17
.5
3
17
t
.5
2
17
17
m
en
ab
ille
.5
1
2001-2006
-200
-1400
Figure 3b – Courtraisis : évolution de l’emploi salarié dans les branches productrices de
produits finis de l’industrie textile en 1996, 2001 et 2006 (Source : ONSS).
Un sous-secteur échappant à la nomenclature nace-bel car transversal, celui des textiles
techniques, est considéré comme important pour le réseau textile courtraisien. Il concerne des
produits souvent innovants, à haute valeur ajoutée, fruits d'une R&D, utilisés dans la
construction, l'agriculture/horticulture, le médical... Une estimation chiffrait en 2003 le
nombre d'emplois dans cette branche du textile à 1117, répartis dans une vingtaine
d'entreprises ayant leur siège social en Flandre Occidentale, soit une augmentation de 14%
depuis 1998 (GOM West-Vlaanderen, 2005).
266
Enfin, dépendant en partie du secteur textile proprement dit, la branche fabrication de
machines pour les industries du textile, de l’habillement et du cuir (cde nace-bel 29.54)
présente une légère augmentation de son emploi salarié entre 1996 et 2006.
La forte interdépendance des diverses branches du textile, entre d’une part des entreprises
fournisseuses et d’autre part des producteurs de produits finis sous-traitant une partie de leurs
activités, explique en grande partie le recul progressif du secteur. Les fortes baisses relatives
concernent généralement les branches du filage et de l’ennoblissement, moins les producteurs
de produits finis comme les tapis ou les articles de confection textile.
Si une grande entreprise sous-traitant des activités de filage, de tissage ou d’ennoblissement
textile disparaît, si elle décide d’intégrer ces activités dans sa propre entreprise (verticalisation
accrue) ou, selon une tendance de plus en plus présente, d’acheter des fils, souvent de qualité
similaire et meilleurs marchés, en dehors de l’UE, cela a un effet direct sur le tissus local des
entreprises fournisseuses.
Concernant les délocalisations, un certain nombre de grandes entreprises productrices de
textiles d’intérieur ont implanté des filiales hors de l’UE pour « suivre » leurs marchés extraeuropéens et bénéficier en outre d’une main-d’œuvre meilleur marché, échapper à des droits
d’ importation élevés et des barrières commerciales et bénéficier d’un cours du change
avantageux. Ces délocalisations dans un but de rapprochement de certains marchés sont
fréquentes dans le secteur textile belge, mais rarement accompagnées de pertes d’emplois en
Belgique.
Par contre les délocalisations au sens propre (déménagement des capacités de production pour
des raisons de coûts de production) sont encore relativement marginales dans le secteur textile
belge.
4. Commerce extérieur
Le secteur textile ouest-flandrien (l’ensemble de la province) est un secteur principalement
exportateur : 76% du chiffre d’affaire était réalisé à l’étranger en 2003 (GOM WestVlaanderen, 2005).
Fabriqués pour une large part dans le Courtraisis, les tapis et moquettes restent en 2006 les
premiers matériaux (32,7%) textiles d’exportation belges49 en termes monétaires (figure 4a).
49
A défaut de statistiques disponibles à une échelle plus fine, les chiffres présentés se rapportent à l’ensemble de la Belgique.
267
Valeur des exportations (millions d'€)
2 500
2 000
1 500
1996
2006
1 000
500
0
Ouates, feutres et
non-tissés; fils
spéciaux; ficelles,
cordes et
cordages; articles
de corderie
Étoffes de
bonneterie
Tapis et autres Tissus imprégnés, Tissus spéciaux;
Autres articles
revetements de
enduits,
surfaces textiles
textiles
sol en matieres
recouverts ou
touffetées;
confectionnés
textiles
stratifiés; articles
dentelles;
(sauf habillement)
techniques en
tapisseries;
matieres textiles passementeries;
broderies
Figure 4a – Valeur des exportations des matières textiles belges par types de produits en 1996 et 2006 (Source :
INS).
On observe des balances commerciales relatives50 élevées pour les tissus d’intérieur et
techniques, à grande valeur ajoutée, par rapport à des articles plus « basiques » (figue 4b). Ici
encore se distinguent les tapis et moquettes. Une amélioration globale apparaît en 2006 par
rapport à 1996, tout particulièrement dans les textiles techniques, à composante technologique
de plus en plus forte.
100
Indice commerce extérieur (%)
80
60
1996
40
2006
20
0
-20
50
Ouates, feutres et
non-tissés; fils
spéciaux; ficelles,
cordes et
cordages; articles
de corderie
Étoffes de
bonneterie
Tapis et autres
revetements de
sol en matieres
textiles
Tissus imprégnés, Tissus spéciaux;
Autres articles
enduits,
surfaces textiles
textiles
recouverts ou
touffetées;
confectionnés
stratifiés; articles
dentelles;
(sauf habillement)
techniques en
tapisseries;
matieres textiles passementeries;
broderies
Balance commerciale relative = (valeur exportations - valeur importations) x 100 / (valeur exportations + valeur importations)
268
Figure 4b – Balance commerciale relative des matières textiles belges par types de produits en 1996 et 2006
(Source : INS).
L’analyse des articles « tapis et moquettes » (figure 4c), représentatifs du Courtraisis et
premiers matériaux textiles belges d’exportation, montre en 2006 des recettes provenant en
grande majorité (81%) - et davantage encore qu’en 1996 (77%) - du commerce avec les pays
de l’UE et de l’AELE, dont principalement 4 pays: le Royaume-Uni surtout (32,1%),
l’Allemagne (16,4%), les Pays-Bas (8,6%) et la France (7,6%).
Une baisse marquée s’observe par contre dans les échanges avec l’Asie extrême orientale et
surtout les pays de la CEI (Russie principalement).
L’UE représente aussi en termes monétaires la première origine des tapis et moquettes
importés en Belgique, en particulier depuis les Pays-Bas où nombre d’articles transitent par le
port de Rotterdam. Ces coûts d’importation apparaissent toutefois faibles comparés aux
recettes d’exportation (figure 4c).
Valeur des échanges (millions d'€)
700
600
500
Export. 1996
400
Import. 1996
Export. 2006
300
Import. 2006
200
100
qu
e
Af
ri
es
te
As
ie
C
EI
l'E
st
de
ra
le
en
t
es
R
U
te
et
s
EAE
LE
-B
a
e
ys
Pa
ag
n
eU
Al
le
m
Eu
r
op
e
C
R
R
oy
au
m
Fr
a
nc
e
ni
0
Figure 4c – Valeur des exportations et importations d’articles de tapis et moquettes belges selon la
destination/origine (Source : INS).
5. Marché de l’emploi
Malgré un rétrécissement de l’emploi progressant chaque année, les entrepreneurs du secteur
textile éprouvent des difficultés à attirer une main-d’œuvre suffisamment qualifiée. Certains
segments exigent des compétences spécifiques compte tenu d’une évolution technologique
rapide du secteur. Les compétences de la réserve de main-d’œuvre n’ont pas réellement
accompagné cette croissance. En outre, les offres d’emplois se concentrent dans une région où
le taux de chômage apparaît particulièrement faible (5,82% en 2006 dans le Courtraisis,
7,75% pour l’ensemble de la Région flamande ; carte 2).
269
Si trois écoles techniques textiles subsistent (PTI à Courtrai, VTI et VIBSO à Waregem), le
nombre d’étudiants choisissant un enseignement supérieur spécialisé dans les technologies
textiles (Haute Ecole et Université de Gand) s’affaiblit fortement, en raison d’une image
négative du secteur auprès des jeunes.
Existe toutefois également le COBOT (www.cobot.be), centre de formation sectoriel pour
travailleurs du réseau textile basé à Gand, organise des formations pour améliorer les
qualifications et compétences de ces travailleurs.
Taux de chômage en Région flamande (2006)
Taux de chômage (%)
3-5
5-7
7-9
9 - 11
> 11
Limites du Courtraisis
0
30 Km
Source des données : VDAB
Carte 2 – Taux de chômage en Région flamande en 2006 (source : VDAB).
Stratégie politique
Comme les autres sous-régions flamandes, le Courtraisis fait l’objet de pactes régionaux
(streekpacts) établis par les RESOC, organes régionaux de concertation entre les employeurs,
les travailleurs, les organes communaux et provinciaux. Ces documents fixent une stratégie à
long terme pour le développement économique et l’emploi au niveau des sous-régions
concernées. Le Courtraisis est couvert par deux RESOC (Regionaal Sociaal-economisch
Overlegcomité), le RESOC Zuid-West-Vlaanderen (arrondissement de Courtrai) et le RESOC
Midden-West-Vlaanderen (arrondissements de Tielt et Roulers), ayant chacun produit un
streekpact 2007-2012.
Si le secteur textile en tant que tel n’y fait pas l’objet d’objectifs précis et chiffrés, il est
quand-même question de mettre d’avantage en valeur son image en tant que secteur industriel
spécifique de la région (streekpact Midden-West-Vlaanderen).
A Courtrai (streekpact Zuid-West-Vlaanderen), une volonté inscrite est d’introduire dans ce
secteur (cité au même titre que la métallurgie, la construction, les soins de santé…) des
270
plastiques à haute valeur ajoutée et intelligents, en lien avec le Centre Flamand de Plasturgie
(VKC) et les centres de connaissance (université, hautes écoles…) présents dans la région
courtraisienne.
Un point d’ailleurs souligné dans ce dernier document est la volonté de R&D de nouvelles
activités à haute valeur ajoutée, tant à partir du tissu entrepreneurial présent que de nouvelles
entreprises arrivant dans la région, sans toutefois citer directement le secteur textile.
271
Case study 16 : L’industrie métallurgique dans la province de Liège
Septembre 2008, ULB-IGEAT
Moteurs de l’économie locale il y a quelques décennies, la plupart des industries
métallurgiques d’Europe occidentale sont aujourd’hui mises à mal dans un contexte de
mondialisation accrue. Les régions concernées connaissent (ou ont connu) des difficultés pour
se maintenir dans le système économique actuel, et ce, malgré la mise en place de diverses
mesures.
Le rapport qui suit est consacré au cas de la province de Liège. Nous analyserons dans
un premier temps l’évolution du secteur industriel au travers d’indicateurs socio-économique.
Nous donnerons ensuite quelques explications historiques et culturelles quant à la localisation
de l’industrie métallurgique à Liège. L’évolution récente du secteur fera également l’objet de
notre attention. Viendra enfin, avant de conclure, l’analyse des mesures politiques prises en
réaction aux problèmes rencontrés par le secteur métallurgique.
1. Les indicateurs socio-économiques
1.1. Le bassin d’emploi liégeois
La carte 1 nous localise les différentes communes belges qui envoient plus de 10 % de
leur population active dans le centre d’emploi de Liège. Elles constituent ainsi le bassin
d’emploi de Liège. Il est intéressant de constater que la limite nord suit parfaitement la limite
régionale et linguistique. Notons également qu’à l’exception d’une commune, le bassin
d’emploi (tel que nous l’avons défini) est constitué uniquement de communes de la province
liégeoise. Au total, ce sont près de 50 communes qui sont concernées par l’emploi (quel qu’il
soit) à Liège.
1.2. Définition de l’industrie analysée
272
La métallurgie regroupe différents
sous-secteurs d’activités, comme nous
l’enseigne le tableau 1 ci-contre, issu de
la nomenclature d’activités NACE-BEL.
Nous y joignons généralement le secteur
du travail des métaux. Comme nous
allons le voir par la suite, il s’agit encore
aujourd’hui des secteurs industriels les
plus importants de Liège en termes
d’emplois.
D’autres secteurs industriels sont
couramment associés à ces derniers lors
d’analyses comme la nôtre, tel que la
fabrication de machines et équipements
(code 29), la fabrication d’équipements
électriques, électroniques et optiques
(codes 30 à 33) et la fabrication de
matériel de transport (codes 34 et 35).
Ces secteurs présentent en effet des liens
rapprochés avec le secteur du métal
proprement dit51.
Code NACE
Description
27 METALLURGIE
27.1 Sidérurgie
27.2 Fabrication de tubes
Autres opérations de première
27.3 transformation du fer et de l’acier
27.4 Production de métaux non ferreux
27.5 Fonderie
28 TRAVAIL DES METAUX
Fabrication d’éléments en métal pour la
28.1 construction
Fabrication de réservoirs métalliques et
28.2 de chaudière pour le chauffage central
28.3 Fabrication de générateur de vapeur
Forge ; emboutissage, estampage et
28.4 profilage des métaux
Traitement et revêtement des métaux ;
28.5 mécanique générale
Fabrication de coutellerie, d’outillage et
28.6 de quincaillerie
Fabrication d’autres ouvrages en
28.7 métaux
Tableau 3: La métallurgie dans le code NACE-BEL
Source : SPF Economie, PME, classes moyennes & Energie (2004)
51
Sauf précisions, nous utiliserons dans la suite de ce rapport le terme « industrie » pour parler de l’ensemble de
ces différents secteurs.
273
Carte 2: Liège et son bassin d'emploi.
1.3. L’emploi
L’évolution récente de l’emploi telle qu’elle est présentée à la figure 1 montre bien le
déclin de l’emploi industriel, au contraire de l’emploi total qui connaît une croissance positive
sur la même période, et ce, quelque soit la zone géographique étudiée. Comparé au déclin du
royaume, la province de Liège est particulièrement touchée : l’emploi industriel en 2006
diminue de 27 % de sa valeur initiale en 1995, alors qu’à l’échelle du royaume, l’emploi
industriel décline « seulement » de 12 % (21 % à l’échelle de la région wallonne)52.
L’évolution relative53 (figure 1) de l’emploi (tant industriel que total) dans la province
de Liège reste à un niveau pratiquement constant sur toute la période 1995-2006, malgré les
différences de croissances que nous venons de constater entre la province de Liège et le
royaume. Il est cependant nécessaire de noter que la part de l’emploi industriel dans l’emploi
total au sein de la province de Liège a diminué de 2,8 %54. Il faut y voir la conséquence d’une
diminution de l’emploi dans ce secteur d’activité et une croissance dans d’autres domaines
tels que l’immobilier et les services aux entreprises ou encore la santé et l’action sociale.
Figure
2: Evolution de l'emploi industriel et total entre 1995 et 2006.
52
L’industrie métallurgique liégeoise représente – en termes d’emplois – 30 % de l’industrie totale liégeoise.
Ceci explique les résultats obtenus dans l’annexe 1 pour l’ensemble de l’industrie liégeoise, malgré l’évolution
positive d’autres secteurs industriels tel que l’industrie chimique par exemple.
53
Les valeurs obtenues sont le résultat du rapport entre les effectifs de la province de Liège (ou de la région
wallonne) et les effectifs du royaume pour une même année et un même secteur (industrie rapportée à l’industrie,
total rapporté au total).
54
En 1995, l’emploi industriel représentait 8,90 % de l’emploi total de la province de Liège. En 2006, cette part
est passée à 6,10 %.
274
La figure 2 nous montre l’évolution des emplois salariés au sein de l’industrie
liégeoise, entre 1996 et 2006 (au niveau NACE-BEL 2). Plusieurs informations ressortent de
cette figure. Nous pouvons tout d’abord observer la dominance – encore actuelle – du nombre
d’emplois dans les secteurs de la métallurgie et du travail des métaux55. Ceci n’empêche
cependant pas d’observer une forte décroissance dans le secteur de la métallurgie entre 1996
et 2006, malgré la remontée enregistrée en 2001. En 2006, le secteur de la métallurgie est
même passé en seconde place en nombre d’emplois dans l’industrie liégeoise. A l’exception
du secteur de l’automobile et de la fabrication de machines et équipements, la tendance va
vers une stagnation voire une diminution de l’emploi entre 1996 et 2006.
Au niveau des grandes structures (activités primaires, secondaires et tertiaires),
quelques tendances sont à souligner au regard du tableau 256.
Figure 3: Emplois salariés dans l'industrie liégeoise.
Comme ailleurs en Belgique, le secteur primaire ne représente qu’une très petite part de
l’emploi liégeois : sa part relative décline à nouveau depuis le milieu des années 1990, pour
atteindre à ce jour moins de 2 %.
55
C’est également dans ces secteurs que l’on retrouve le plus d’établissements (En 2006, 549 établissements
dans les secteurs 27 et 28, contre 335 pour l’ensemble des autres secteurs industriels (29 à 35)).
56
Seuls les employés sont pris en compte de 1980 à 1990. A partir de 1995, les indépendants sont également pris
en considération.
275
Les résultats du secteur secondaire sont, en revanche, plus intéressants : en un quart de siècle,
la part de l’emploi dans le secondaire (essentiellement représenté par l’industrie) a diminué de
moitié à Liège.
Le tertiaire reste plus que jamais dominant, avec une augmentation de plus de 19 % de
part relative entre 1980 et 2006. En termes d’emplois, nous soulignerons une croissance nonnégligeable du secteur de l’immobilier, de la location et des services aux entreprises, ainsi que
du secteur de la santé et de l’action sociale sur la période 1995-2006. Dans le même temps, le
secteur des activités financières décroît sensiblement.
Nous pouvons nous demander, au vu des résultats précédents, qu’elle est l’évolution
du taux de chômage dans la province de Liège entre le milieu des années 1990 et le milieu des
années 2000. L’IWEPS57 nous apprend à ce sujet que le taux de chômage enregistré en
province de Liège a légèrement augmenté, passant de 17,7 % en 1997 à 18,5 % en 2005, avec
une diminution au début des années 2000 (15,6 % en 2002). Cette évolution à la hausse est
également observable à l’échelle de la région wallonne ainsi qu’au niveau du royaume.
Notons cependant que ce taux élevé se rapproche plus de celui de la région wallonne (17,7 %
en 2005) que de celui du royaume (à savoir de 8,5 %).
En %
Primaire
Secondaire
Tertiaire
1980 1985 1990 1995 1996 1997 1998 1999 2000 2001 2002 2003
1.70 1.90 1.90 2.65 2.50 2.42 2.30 2.22 2.11 1.96 1.91 1.82
40.10 33.90 28.70 24.75 24.28 24.06 23.83 23.09 22.74 22.49 22.26 21.88
58.20 64.20 69.40 72.61 73.21 73.52 73.87 74.68 75.15 75.55 75.84 76.30
Tableau 4: Evolution des structures en province de Liège (1980-2006)
2004
1.79
21.12
77.09
2005
1.73
21.00
77.27
Sources : ONSS + INASTI
1.4. Le Produit Intérieur Brut par habitant
Le PIB par habitant fait partie des indicateurs intéressants à prendre en considération.
La figure 3 montre son évolution entre 1995 et 2006. Deux approches sont reprises dans cette
figure: d’une part l’évolution à partir de la valeur enregistrée en 1995, et, d’autre part,
l’évolution du PIB / habitant en province de Liège (ou en région wallonne) rapportée à la
valeur du royaume.
L’information qui ressort de cette figure est le « changement de cap » qui s’observe en 1998 :
avant cette date, la croissance du PIB par habitant dans la province de Liège augmente au
même rythme que celle enregistrée à l’échelle du royaume. Après 1998, en revanche, la
croissance est moins soutenue à Liège, et l’écart se creuse d’année en année, que ce soit par
rapport au royaume ou même par rapport à la région wallonne. Cette différence entre la
croissance du PIB / habitant au niveau du royaume et à l’échelle de la province de Liège est
telle que le PIB / habitant de Liège, en 2006, n’est plus que de 72,5 % de celui du royaume,
alors qu’il avoisinait encore les 79 % 11 ans plus tôt.
57
2006
1.70
20.61
77.69
Institut Wallon de l’Evaluation, de la prospective et de la statistique.
276
Figure 3: Evolution du PIB par habitant entre 1995 et 2006
1.5. La valeur ajoutée
Il ressort de la figure 4 que les courbes de croissance de la valeur ajoutée
« industrielle » diffèrent très nettement de celles prenant en compte l’ensemble des secteurs
d’activités : les premières présentent une évolution relativement chaotique, au contraire des
secondes qui enregistrent une évolution positive sans forte rupture de pente.
Parmi les courbes de croissance de la valeur ajoutée « industrielle », il est intéressant de
remarquer les différences de comportement entre la province de Liège, la région wallonne et
le royaume58. Si les tendances (croissances positives ou négatives) vont dans le même sens
d’années en années dans les trois cas (excepté en 2006), il est par contre important de noter
les différences de pente: la croissance enregistrée au niveau du royaume est moins
« mouvementée » mais permet au final l’obtention d’une augmentation de près de 24 %, au
contraire de la province de Liège qui, en 2006, affiche une diminution de 7,5 % par rapport à
1995 (la région wallonne, quant à elle, enregistre une légère augmentation de 5 % au terme de
cette période). La province de Liège fait donc moins bien que le royaume et que la région
wallonne (à partir de 2004 en ce qui concerne la région wallonne).
L’évolution des parts relatives également présente sur la figure 4 vient nuancer quelques peu
nos propos. En effet, même si les croissances de la valeur ajoutée au niveau du royaume sont
plus élevées que celles de la province de Liège, il apparaît que l’évolution des parts relatives
de la province de Liège ne décroît que très légèrement, passant de 11 % à 8 %.
58
L’annexe 2 présente les résultats – sensiblement différents – obtenus pour l’ensemble du secteur industriel.
277
1.6. Conclusions
Les différents indicateurs montrent une situation défavorable à l’industrie
métallurgique dans la province de Liège : diminution de l’emploi, diminution de la valeur
ajoutée, diminution des secteurs secondaires au profit du secteur tertiaire. La crise qui a
débutée il y a quelques décennies persiste encore à l’heure actuelle.
Analysons à présent l’évolution de ce secteur d’activité à Liège.
2. Facteurs historiques de localisation et évolution récente
2.1. Les facteurs de la localisation de l’industrie métallurgique liégeoise59
Diverses conditions préalables doivent être réunies pour pouvoir mettre en place une
industrie dans un lieu déterminé. Il ne suffit donc pas d’avoir des ressources minières à
proximité pour pouvoir lancer une industrie métallurgique. Une des conditions nécessaire est
l’existence d’une main-d’œuvre. Très tôt, déjà au milieu du 15ème siècle, Liège pourra
compter sur un nombre important d’habitants, nombre plus élevé qu’ailleurs en Wallonie ou
dans ce qui deviendra plus tard l’axe industriel wallon. Les densités de population et le
surplus de main d’œuvre du monde rural vont permettre la mise en place d’une proto-industrie
(textile) dans la province de Liège, sous le règne des Hollandais. Par ailleurs, les débouchés
(tant légaux que la contrebande) existent, ce qui remplit une autre condition nécessaire. Dès la
fin du 18ème siècle, la province de Liège obtient un atout supplémentaire qui n’est autre que la
mécanisation du travail de la laine (rendu possible par W. Cockerill).
59
Cette partie provient principalement de l’ouvrage de MM. Vandermotten et Marissal (2004)
278
Les temps modernes verront apparaître une métallurgie du fer dans la province de
Liège, utilisant du charbon de bois et du minerai local. Liège et d’autres provinces wallonnes
seront les principaux lieux d’une telle activité sous le règne des Hollandais.
L’arrivée de hauts-fourneaux à coke dès la fin des années 1820 (et qui supplanteront les hautsfourneaux au charbon de bois à la fin de la première moitié du 19ème siècle) sera sans conteste
un apport majeur à la mise en place d’une industrie sidérurgique et métallurgique dans la
province de Liège.
C’est durant la deuxième moitié du 19ème siècle, lors de la phase A du deuxième Kondratieff,
que l’industrie métallurgique liégeoise va réellement prendre son envol. Deux éléments nonnégligeables sont à prendre en compte, à savoir les fonds financiers (viennent s’ajouter aux
fonds locaux60 les fonds nationaux) d’une part, permettant l’acquisition d’outils de
production ; ainsi que l’avènement du chemin de fer d’autre part, grand demandeur de
fabrications métalliques lourdes. Ce type d’industries étant énergivore, on observe à cette
époque une concentration importante de cette activité dans le sillon wallon en parallèle avec
une diminution au nord du pays. L’industrie métallurgique ne se développe cependant pas
systématiquement là où des ressources existent. Il faut en effet posséder le savoir-faire. C’est
ainsi qu’à Liège, cette activité a pu bénéficier de l’expérience acquise lors de la phase protoindustrielle, élément loin d’être négligeable à cette période-là.
En résumé, sont donc réunis en province de Liège tous les facteurs nécessaires au
développement d’une industrie métallurgique, et ce pratiquement dès le départ : certes il y a la
présence des matières premières, mais il y a également de la main-d’œuvre mobilisable, du
savoir-faire acquis avec le temps, un capital financier tant local que national, sans oublier les
débouchés pour la production.
2.2. L’évolution récente de la sidérurgie à Liège
Au regard de l’emploi dans les différents secteurs industriels, il apparaît que la
sidérurgie est de loin le sous-secteur utilisant le plus de mains d’œuvre à Liège, et ce, malgré
la croissance négative de l’emploi industriel enregistrée ces dernières années: en 2006, un
employé sur cinq dans l’industrie liégeoise (telle que nous l’avons précédemment définie) y
travaille. C’est également le principal sous-secteur d’activité de la métallurgie, concentrant 70
% des emplois de ce secteur d’activité. Il convient donc d’étudier l’évolution de la sidérurgie
liégeoise, ce qui revient à analyser le passage de l’entreprise Cockerill Sambre à l’actuelle
ArcelorMittal61, localisée à Seraing.
La crise de la sidérurgie qui sévit en Europe au milieu des années 1970, suite
notamment à la crise pétrolière, n’est pas sans conséquence sur le groupe sidérurgique
Cockerill, basé à Liège. Pour faire face aux difficultés de productivité et de finances, une
restructuration importante (9.500 postes en moins, soit 45 % des effectifs) y est mise en place
dès ce moment-là.
En 1981, Cockerill fusionne avec Hainaut-Sambre (Charleroi) pour créer Cockerill-Sambre.
Cette fusion ne sera pas une réussite sur le plan financier. Commence alors une série de plans
de restructurations, dont le plan Gandois (1983-1987) qui va permettre d’importants gains de
60
Liège bénéficiera ainsi d’un soutient financier local lié à son passé de capitale principautaire, avant que les
fonds nationaux ne prennent le dessus.
61
Un schéma montrant les principales étapes de fusion des entreprises se trouve en annexe 3.
279
productivité et ainsi sortir de la crise. En parallèle à cette restructuration, l’entreprise mise sur
la production de produits à haute valeur ajoutée. Au final, le groupe Cockerill s’est séparé de
70 % de ses effectifs en 15 ans, et a investi considérablement dans la modernisation de ses
installations.
Dès la fin des années 1980, le groupe Cockerill se spécialise – et est reconnu comme tel –
dans la production d’acier plat et mince. Le groupe peut alors compter sur les marchés de
l’automobile, de l’électroménager, de l’emballage et du bâtiment pour écouler sa production.
Il devient par ailleurs « une entreprise sidérurgique intégrée et performante »62.
De 1993 à 1996, Cockerill-Sambre se recentre sur ses métiers de base, avec le redémarrage
d’un haut fourneau, la modernisation d’un laminoir à froid et la mise en route de deux
nouvelles lignes de galvanisation. Ceci donne naissance en 1997 à deux sous-traitants
(Eurogal et Tailored Blanks). La capacité de production d’autres sites du groupe (Chertal et
Jemeppe) est quant à elle revue à la hausse. On assiste donc à un redéploiement ciblé de la
part du groupe Cockerill Sambre, avec une volonté de renforcer l’aval de la production.
Fin des années 1990, dans le but de rester compétitif, un rapprochement avec un grand
sidérurgiste français (Usinor) est lancé. Cette fusion est bien plus qu’un accord sur papier
conclu en 1998 : Usinor confirme son intérêt en investissant dans plusieurs sites belges dès le
début des années 2000. En 2003, le groupe s’agrandit encore pour devenir le leader mondial
de l’acier et se dénomme désormais Arcelor.
Ayant une vision de capitalisme mondial, Arcelor décide d’effectuer quelques changements
dans ses implantations belges. Le nouveau groupe en vient donc à délaisser la sidérurgie
continentale au profit de la sidérurgie maritime. En pratique, la sidérurgie à chaud doit
disparaître de Liège, où il ne resterait plus que la phase à froid alimentée par Sidmar63. Durant
cette période (la fermeture de la phase à chaud étant prévue pour la mi-2005), le groupe
investit massivement dans certains hauts-fourneaux maritimes64, dans le but d’y accroître la
production.
En termes social, cette fermeture concernait près de 9500 emplois65, dont 75 % d’emplois
indirects, parmi lesquels les sous-traitants66 et les fournisseurs67,68. Mais rien ne garantissait la
stabilité sociale pour les 2400 emplois directs de la phase à froid69. Les organisations
syndicales ont ainsi mis en avant certains problèmes techniques qui pourraient survenir et
entrainer la fermeture de la phase à froid également : des questions telles que le transport
entre la sidérurgie à chaud maritime et celle à froid continentale, les délais
d’approvisionnement ou encore la qualité des produits fournis. Ceci a amené les organisations
syndicales à plaider pour une sidérurgie intégrée à Liège. Des négociations en 2003 entre la
62
Capron M. (2001), p.6
Arcelor comptait par ailleurs investir à Charleroi (Carlam) pour en faire le pôle mondial de l’inox.
64
Sidmar, Dunkerque, Brésil, …
65
Estimation des organisations syndicales pour l’année 2002.
66
Ceux-ci interviennent notamment dans les entretiens électriques, hydrauliques, pneumatiques, le montage, le
nettoyage, …
67
Sont entre-autres concernés des emplois dans les domaines du transport, de la production de chaux, le travail
interimaire, …
68
D’autres emplois que ceux des sous-traitants et des fournisseurs étaient également menacés, du fait de la perte
de pouvoir d’achat ou encore de la moindre rentrée financière au niveau communale. Cela représenterait
environs 2500 emplois.
69
Galvanisation, revêtement organique, étamage, électro-zinguage, … .
63
280
direction d’Arcelor, la Région wallonne et les représentants syndicaux ont abouti à une
fermeture progressive, étalée de 2005 à 2009. Ce long délai devait servir à mettre en place70
des mesures permettant de limiter les pertes d’emplois.
Par cette stratégie de fermeture des hauts-fourneaux liégeois, Arcelor cherchait en réalité à
diminuer l’offre dans le but d’augmenter les prix de l’acier. Il s’agit d’une politique facile à
implémenter puisque, rappelons-le, Arcelor était leader mondial de l’acier71.
En 2006, le groupe Mittal Steel lance avec succès une OPA sur le groupe Arcelor. La
sidérurgie liégeoise est depuis lors entre les mains du groupe ArcelorMittal. Cette nouvelle
page dans l’histoire ne passera pas inaperçue. De fait, M. Mittal décide de relancer la phase à
chaud à Liège, ce qui représente en 2008 près de 8110 emplois72 qui ne sont dès lors plus
menacés de suppression.
L’annonce de la fermeture de la phase à chaud d’Arcelor a amené les fournisseurs et soustraitants d’Arcelor à envisager une orientation vers d’autres secteurs en croissance positive, ou
encore à diversifier leurs activités. Contre toute attente, cette reconversion s’est réalisée avec
succès73. En 2007, selon l’étude sectorielle de STRATELLIA, seuls 21 entreprises – soit
environ 8 % – dépendaient encore de la sidérurgie à chaud pour plus de 10 % de leur chiffre
d’affaires. La majorité d’entre-elles sont des sous-traitants qui n’exportent que très peu.
L’annonce de la réouverture des hauts-fourneaux liégeois n’en reste pas moins un
soulagement et une garantie de continuité de fonctionnement de l’ensemble des entreprises.
De surcroît, graviter autour d’ArcelorMittal a permis à certaines d’entre elles d’accéder aux
marchés étrangers.
La phase à froid semble plus que jamais bien implantée à Liège. Celle-ci bénéficie en outre de
la présence de deux centres de Recherche et Développement dans des domaines proches de la
sidérurgie74. Actuellement, les produits sortant de la phase à froid ne sont pas encore assez
proches de la consommation finale75. Les recherches en cours portent tant sur des produits
finaux (tels que les maisons en acier) que de nouveaux matériaux76 ou encore de nouveaux
processus de production.
L’avenir à moyen terme de la sidérurgie liégeoise ne semble donc plus compromis.
L’annonce en 2003 de l’arrêt du chaud a constitué un véritable « électrochoc » auprès des
acteurs économiques de la région liégeoise qui ont alors entamé des actions dans le but de
diversifier l’économie dans le bassin liégeois. Depuis lors, la demande croissante d’acier a
conduit le groupe actuel à remettre en fonctionnement un haut-fourneau liégeois77, écartant en
même temps toute menace de perte d’emplois à court terme.
70
Grâce notamment aux services de la société SODIE.
Avec une production frisant les 115 MT d’acier chaque année.
72
Cela représente moins d’emplois qu’en 2002, conséquence de gains de productivité évalués à une diminution
de l’emploi de 2,5 % par an.
73
Ceci explique une partie des résultats obtenus à la figure 2.
74
Le RDCS (Recherche et Développement de Cockerill Sambre) et le CRM (Centre de Recherche
Métallurgique).
75
Aujourd’hui encore, la plupart des produits qui sortent des usines ne sont que des bobines recouvertes. Il serait
préférable d’aboutir à des produits plus en aval de la filière, telles que des portes de voitures ou de frigos par
exemple.
76
Notamment les produits dit à Très Haute résistance (destinés par exemple au secteur de l’automobile : ceux-ci
permettent d’alléger le véhicule tout en gardant une bonne résistance), les matériaux de surface (pour la captation
solaire ou encore les tôles autonettoyantes), … .
77
Voir à ce sujet le communiqué de presse de la société ArcelorMittal du 09 octobre 2007.
71
281
3. Evaluation des mesures politiques
3.1. L’implication financière directe récente des pouvoirs publics dans la sidérurgie wallonne
L’implication financière directe des pouvoirs publics dans la sidérurgie wallonne fut
décroissante avec le temps. Les accords d’Hanzinelle78, signés en 1978, verront l’arrivée
d’une intervention de l’état belge dans la gestion de la sidérurgie wallonne. Celui-ci possèdera
80 % du capital du nouveau groupe sidérurgique Cockerill-Sambre en 1981. Par la suite, la
participation des pouvoirs publics sera représentée par la Région wallonne. La fusion avec
Usinor (1998) sera l’occasion pour la Région wallonne de céder une part importante du
capital au groupe français, tout en gardant une part significative permettant une intervention
dans la stratégie du groupe. En 2002, lors de la fusion entre Usinor, Arbed et Aceralia donnant
naissance à Arcelor, la région wallonne n’a plus qu’une influence à la marge, ne possédant
plus que 4,25 % du capital de ce nouveau groupe. Enfin, toujours sur la même lancée, la
région wallonne s’est récemment désengagée de la sidérurgie wallonne, en ne disposant plus
qu’1 % du capital du groupe ArcelorMittal. On le voit donc, les pouvoirs publics sont
aujourd’hui sortis du capital de la sidérurgie wallonne. Il ne faut cependant pas y voir un
désengagement dans l’aide aux entreprises et aux employés dans le secteur industriel. Ceci
fait l’objet de la section suivante.
3.2. La réaction politique face aux problèmes rencontrés par le secteur industriel liégeois
3.2.1. Les grands axes de développement
Actuellement, différents niveaux politiques (européen, régional et provincial)
participent à la réalisation de projets garants du redéploiement économique de la région
liégeoise. Ces projets tournent autour de plusieurs grands axes de développement.
Un premier axe principal est celui de la logistique, aujourd’hui représenté par l’aéroport de
Bierset et par le Port Autonome de Liège (troisième port intérieur d’Europe)79. Dans un avenir
proche, cette infrastructure sera rebaptisée Liège Trilogiport, dont l’objectif est la
multimodalité, utilisant pour ce faire la voie d’eau (afin d’accéder à la mer), ainsi que les
réseaux ferré et autoroutier. La localisation géographique de Liège permet en outre d’accéder
rapidement à d’autres marchés nationaux tels ceux des Pays-Bas et de l’Allemagne. Le
développement de cette plate-forme multimodale est gérée par le Groupement d’Intérêt
Economique, où l’on retrouve notamment les ports d’Anvers et de Liège, ainsi que la SPI+80.
Notons qu’en termes d’emplois, la logistique permet à des catégories diversifiées de
travailleurs d’y trouver un emploi, notamment des personnes au faible niveau de qualification,
nombreux dans la province de Liège.
Un second axe principal de développement de la province liégeoise est celui des Sciences du
Vivant, dont notamment la biotechnologie. Ce pôle économique peut notamment s’appuyer
sur les équipes universitaires de l’ULg. Les emplois directs recherchés requièrent un haut
78
dont le but était la restructuration de la sidérurgie wallonne.
www.portdeliege.be pour en connaître d’avantage sur le port de Liège, ainsi que « Liège Trilogiport : un parc
logistique unique en Europe », présentation de M. E.-L. Bertrand à la Semaine Internationale du Transport et de
la Logistique, Paris, mars 2006.
80
Agence de développement de la province de Liège.
79
282
niveau de formation, critère que ne possède pas la majorité des personnes sans emplois. Il y a
cependant une création d’emplois indirects, comme par exemple le transport, plus adapté à la
qualification de la main d’œuvre existante. L’aérospatial ainsi que l’agroalimentaire et la
(micro)mécanique constituent d’autres secteurs dynamiques présent à Liège, mais employant
également majoritairement des personnes à hautes qualifications.
Un troisième axe principal de développement est constitué par la sidérurgie, secteur
compétitif. Comme dit auparavant, ce secteur bénéficie de centres de Recherche &
Développement pour sa phase à froid, ainsi qu’une volonté de refaire de Liège un site
continentale de phase à chaud, tout bénéfice pour l’emploi de la province.
3.2.2. Les acteurs du redéploiement économique de Liège
L’intervention de l’Union Européenne et de la Région wallonne dans le redéploiement
économique de la province de Liège se concrétise par l’intermédiaire de subsides alloués aux
diverses formations régionales et locales dont c’est la charge. C’est ainsi que le Groupement
pour le Redéploiement Economique de Liège (GRE-Liège) bénéficie à la fois des soutiens
financiers de l’Union Européenne (via le FEDER81) et de la Région wallonne. L’apport
financier actuel du FEDER couvre la période 2008-2013, dont bénéficieront en partie82 des
projets tels que la réhabilitation de la friche industrielle de la papeterie Godin, le Trilogiport,
la restructuration du quartier des Guillemins (Gare), l’aménagement du centre de la ville de
Seraing, ou encore la redynamisation du centre de Herstal.
Le GRE-Liège est né en 2004, suite à l’annonce de la fermeture de la sidérurgie à
chaud à Liège et à l’étude menée par l’Association « Avenir du Pays de Liège » cherchant une
possibilité de reconversion. L’objectif du GRE-Liège est donc de coordonner les actions de
l’ensemble des acteurs économiques impliqués dans le redéploiement.
Les priorités liégeoises mises en évidence dans l’étude Foret-Mathot citée ci-dessus sont en
parfaite adéquation avec les objectifs du Plan Marshall, lancé par la Région wallonne en 2005.
La Région wallonne a depuis lors doté chaque bassin industriel wallon d’une Structure Locale
de Coordination, avec pour mission la création d’emplois au travers de nouvelles activités et
PME. Dans le cas de la province de Liège, cette structure a été intégrée au GRE-Liège.
3.2.3. Les quatre pôles du redéploiement économique de Liège
Le redéploiement économique de Liège présenté ci-dessus est basé sur quatre pôles, formés
de diverses institutions, organisations, sociétés et associations, comme le montre la figure 583.
81
Fonds Européen de Développement Economique et Régional.
Le reste provenant pour l’essentiel de la Région wallonne et de la Ville de Liège.
83
Schéma réalisé notamment sur base d’un entretien avec M. J. Verdin.
82
283
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Le pôle Finances
Pôle indispensable à plus d’un titre. Les différents acteurs qui le composent84 ont en
effet plusieurs rôles à effectuer, tel que favoriser le développement économique de la région
wallonne ; accompagner les restructurations ; assurer sur le long terme le financement des
projets d’entreprises ou encore venir en aide aux TPE et PME existantes ou en création.
Diversifier le tissu économique de la province liégeoise reste également une priorité dans le
choix des actions menées.
Le pôle Recherches
Le pôle recherches est basé sur différents centres tel que l’indique la figure 5. La
vocation de ce pôle est le maintient de la compétitivité des entreprises liégeoise, au travers de
la recherche dans le domaine de la métallurgie ou via l’assistance ou l’apport de conseils lors
de la mise en œuvre d’innovations technologiques.
Le pôle développement
Le pôle développement regroupe des acteurs aux missions différentes. Nous y
retrouvons par exemple la SPI+ (dont le rôle est la création d’emplois au travers d’un soutient
aux entreprises lors de leurs démarrages), mais également des acteurs du secteur du transport
tel que le PAL, le Trilogiport, l’Euro TGV, la SAB85 et le MET ou encore Meuse-Vesdre
Développement (dont le rôle est la coordination des opérateurs du développement
économique de la province liégeoise qui bénéficient des fonds FEDER).
84
La Société régionale d’Investissement de Wallonie (SRIW), la Société wallonne de Gestion et de Participation
(SOGEPA), la société Meusinvest, la Société Wallonne de Financement et de garantie des Petites et Moyennes
Entreprises (SOWALFIN), la Société d’Investissement du Bassin Liégeois (SIBL), la Société de Leasing de
financement et d’Economies d’Energie (SLF), et enfin les banques et assurances.
85
Société de Développement et de Promotion de Liege Airport.
284
Le pôle formation
Le pôle formation est loin d’être négligeable dans la volonté de redéploiement
économique en province de Liège. En effet, ce pôle réunion des acteurs (l’ULg, le FOREM,
Technifutur et l’IFAPME86) dont la mission commune est la formation des travailleurs ou
demandeurs d’emplois, aspect non-négligeable pour toute personne n’ayant pas une
qualification élevée.
Comme nous le voyons, chacun des quatre pôles est nécessaire au redéploiement économique
de la province de Liège. Il est cependant indispensable qu’une structure – telle que le GRELiège – soit mise en place afin de mener une politique intégrante et ainsi coordonner les
différentes actions tant au niveau économique qu’administratif.
4. Conclusions
La crise qu’a subie le secteur métallurgique liégeois à la fin du 20ème siècle a mené les
différentes entreprises à se regrouper, notamment par fusion. Ceci a eu entre autre pour
conséquence la perte d’un grand nombre d’emplois. L’annonce de l’arrêt de la sidérurgie à
chaud à Liège au début du 21ème siècle a été l’un des moteurs du réveil des autorités tant
locales que régionales. La nécessité de diversifier les activités économiques et rendre
compétitif le secteur de l’industrie métallurgique n’a été que très récemment mise en avant et
en pratique. Celle-ci est maintenant opérationnelle et bénéficie notamment du soutient de
l’Union Européenne. Ces différentes mesures n’auraient sans doute pas permises d’éviter les
importantes suppressions d’emplois prévues depuis 2003. Mais aujourd’hui, grâce à la
demande croissante d’acier, grâce aux différentes forces vives liégeoises, grâce aussi au
travail des différentes organisations syndicales, la sidérurgie liégeoise est non-seulement
maintenue mais également renforcée avec entre-autre la remise en route d’un haut-fourneau
nécessaire à la phase à chaud, et divers investissements dans les différents sites industriels. Il
n’en reste pas moins que des efforts de redéploiement économique doivent continuer à être
soutenu. La sidérurgie et le secteur métallurgique dans son ensemble ont en effet marqué
profondément l’histoire socio-économique de Liège, ce qui a notamment pour conséquence
certaines faiblesses structurelles encore visibles actuellement. La faiblesse des services de
haut niveau et la faiblesse d’une classe d’entrepreneurs en sont deux signes clairs. Mais Liège
possède également des atouts non-négligeables, comme par exemple la présence d’une
université bien intégrée dans le tissu régional et la présence d’une main-d’œuvre qualifiée.
Orientation bibliographique
Capron M. (2001), « Cockerill Sambre (1989-1997) : Le développement d’une sidérurgie
intégrée », Courrier hebdomadaire, n°1719-1720, CRISP, 60 p.
FGTB (2003), « Cockerill : non au bain de sang social », Edito syndicats.
Foret M., Mathot G. (2003), « Redéploiement du Pays de Liège : Méthodes et Perspectives »
Marissal P., Medina Lockhart P., Vandermotten C., Van Hamme G. (2006), « Les structures
socio-économiques de l’espace belge », SPF Economie, Direction générale Statistique et
Information économique.
86
Institut wallon de formation en alternance et des indépendants et petites et moyennes entreprises.
285
ONSS, (1974-2006), rapports annuels.
STRATELLIA (2007), « Etude sectorielle : Fabrications métalliques et mécaniques en
province de Liège ».
Vandermotten C., Marissal P. (2004), « La production des espaces économiques », Tome 1,
deuxième édition revue et augmentée, Editions de l’Université de Bruxelles, Bruxelles, 468p.
Sites Internet
.planmarshall.wallonie.be ; site du Plan Marshall de la Région wallonne
.statistiques.wallonie.be ; site de l’Institut Wallon de l’Evaluation, de la prospective et de la
statistique.
.www.cockerill-sambre.com ; site des usines sidérurgiques liégeoises du groupe ArcelorMittal
.www.crisp.be ; site du centre de recherche et d’information socio-politique
.www.gre-liege.be ; site du Groupement pour le Redéploiement Economique de Liège
.www.nbb.be ; site de la Banque nationale de Belgique
.www.sodie.be ; site de la société SODIE
.www.spi.be ; site de l’agence de développement pour la province de Liège
Les différentes entreprises citées tout au long du rapport possèdent également un site internet.
Entretiens
M. B. Collet : Attaché au service « Développement » de la SPI+
M. R. Hattiez : conseiller, SOWALFIN – « la coupole des PME »
M. J.-P. Massin : Account Manager Steel, CARMEUSE
M. J. Pélerin : Président de l’Union Wallonne des Entreprises liégeoises (UWEL)
M. J. Verdin : Directeur de la Form’action André Renard (FAR)
286
Annexe
Annexe 1: Evolution de la valeur ajoutée industrielle* et totale entre 1995 et 2006.
Source : www.cockerill-sambre.com
Les différentes fusions d'entreprises dans le secteur de la sidérurgie.
287
Case study 16 «
Vulnérabilité à la globalisation »
Cas d’étude Franche-Comté
Rapport pour la DG Regio, juillet 2008
Sophie Carel, Edwige Dubos-Paillard
Université de Franche-Comté, ThéMA-Céreq UMR 6049
[email protected]
[email protected]
1
1.1
LA FRANCHE-COMTE : CADRE GENERAL
Situation
Située dans le quart Nord-Est de la France, entre la Champagne et l’Alsace au Nord,
la Bourgogne à l’Ouest, la région Rhône-Alpes au Sud, la Franche-Comté est une
petite région (fig.1). Région centrale en Europe, elle est également frontalière avec la
Suisse et proche de deux grands pays européens (l’Allemagne et l’Italie).
Fig. 1. Une région au cœur de l’Europe mais en marge de l’espace français
1.2
Atouts/faiblesses de la région
La Franche-Comté est une région dotée d’un cadre de vie remarquable, sensible aux
questions de développement durable et de préservation de l’environnement. Elle
bénéficie d’un sentiment identitaire fort mais souffre néanmoins d’un déficit d’image
et d’une faible attractivité (fig. 2) de plus en plus problématiques dans un contexte de
288
mondialisation. Les principales caractéristiques de la Franche-Comté peuvent être
résumées au travers des points suivants1 :
-
Une position géographique proche du cœur de l’Europe, dont elle ne bénéficie
pas encore suffisamment. Cette position est contrebalancée par une situation
en marge au sein du territoire national, accentuée par la présence de la
moyenne montagne (Jura) sur la moitié de son territoire. La Franche-Comté
est ainsi éloignée des espaces attractifs en France à savoir la capitale et les
littoraux méditerranéen ou atlantique, particulièrement recherchés par les
entreprises high-tech, les cadres et les ingénieurs depuis une trentaine
d’années.
-
Un territoire fortement rural avec des densités de population faibles qui
compte peu de grandes villes. Sa capitale régionale, Besançon (116 100
habitants), peine à rayonner sur l’ensemble de la région et encore plus à
l’extérieur du fait de la forte concurrence avec les capitales voisines plus
attractives (Lyon, Dijon, Strasbourg, Paris).
-
Une image d’industrie traditionnelle, justifiée par un poids de l’emploi industriel
très supérieur à la moyenne nationale sans spécialisation véritable dans des
activités de haute technologie (l’électronique, l’informatique, les
télécommunications ou les biotechnologies) qui pourrait conférer à la région
une image innovante (et ce, nous le verrons, malgré les efforts des acteurs
locaux à développer une image de région spécialisée dans les
microtechniques, cf. 2. Processus de restructuration).
-
Un effort de recherche et développement qui en 2003 s’établissait à 2.1% du
PIB classant la région en 5ème position à l’échelle nationale (moyenne des
régions de province : 1.7%).
-
La présence de grands groupes (notamment Peugeot, Alstom) peut à la fois
être vue comme une richesse mais peut aussi être source de fragilité avec
l’arrivée de mutations industrielles.
-
Une région qui offre peu d’emplois métropolitains supérieurs et qui de ce fait
peine à attirer les cadres et les emplois tertiaires supérieurs.
-
Une région qui retient modérément ses habitants, ses emplois, ses
entreprises, de plus en plus confrontées au phénomène de délocalisation,
mais surtout une région qui attire très peu sur l’extérieur.
-
Une région qui perd des étudiants et des jeunes actifs qui migrent vers les
régions voisines ou plus attractives (Ile-de-France, Rhône-Alpes, Alsace).
-
Une proximité de la Suisse, tour à tour considérée comme un avantage et/ou
un inconvénient qui génère un nombre important de travailleurs frontaliers et
des activités de sous-traitance dans l’industrie.
-
Un réseau de transport concentré principalement au sein de l’axe Rhin-Rhône
qui devrait être complété par la ligne à grande vitesse vers 2011. Ce dernier
1
INSEE/ ARD , Forces et Faiblesses de la Franche-Comté, coll l’Essentiel, n°98, sept 2007. Disponible en
ligne : http://www.insee.fr/fr/insee_regions/f-comte/rfc/docs/ESS0798.pdf
INSEE/ SGAR, L’attractivité de la Franche-Comté Edition 2006. Disponible en ligne :
http://www.insee.fr/fr/regions/f-comte/default.asp?page=publications/thematiques/attractivite.htm
2
tranche avec le réseau situé de part et d’autre de l’axe quelque peu souséquipé.
-
Un fort potentiel touristique encore peu mis en valeur.
-
Une région peu fragile socialement au regard de la proportion de population
vivant en zone franche urbaine, de la population à bas revenus et du taux de
chômage.
Fig. 2 :
-
Source : INSEE/ ARD , Forces et Faiblesses de la Franche-Comté, coll l’Essentiel, n°98, sept 2007.
Disponible en ligne : http://www.insee.fr/fr/insee_regions/f-comte/rfc/docs/ESS0798.pdf
Cet état des lieux rapide montre que dans les prochaines années la Franche-Comté
sera confrontée à des défis importants tant d’un point de vue démographique
qu’économique. Reposant presqu’entièrement sur l’industrie, l’économie régionale
risque de se fragiliser encore en cas de nouvelles mutations industrielles.
1.3
L’industrie en Franche-Comté
La région Franche-Comté est une région très industrielle : elle est la première région
française pour son poids des effectifs industriels (Fig. 3).
L’industrie assure près du quart de la valeur ajoutée régionale et place la FrancheComté en tête des régions françaises pour ce ratio, qui n’atteint pas un cinquième
pour l’ensemble de la France.
3
Source : Insee, L’attractivité de la Franche-Comté, 2006
4
Fig. 3 :
Source : Statistiques annuelles des effectifs salariés affiliés au 31 décembre 2006
http://info.assedic.fr/unistatis/travail/documents/statan06.pdf
La Franche-Comté est surtout spécialisée dans des secteurs considérés comme
traditionnels et peu orientée vers les secteurs de haute technologie.
La construction automobile emploie plus de 21 % de l’effectif industriel de la région et
13,5 % de l’effectif français de ce secteur. La métallurgie et la transformation des
métaux représentent le deuxième secteur dans la région (10 % de l’effectif industriel
régional et 7 % de l’effectif sectoriel français).
Fig.4. Les sept principaux secteurs d’activité franc-comtois
Source : INSEE, Connaître la Franche-Comté, édition 2008
Au niveau régional, l’industrie repose sur deux piliers essentiels : la présence de
plusieurs grands groupes, accompagnés d'un grand nombre de sous-traitants, et
5
l'existence d'un tissu dense de petites et moyennes entreprises implantées surtout
dans les montagnes du Jura. Les grands groupes appartiennent à trois secteurs
industriels : l'automobile avec Peugeot, la construction mécanique avec Alstom et
l'industrie chimique avec Solvay (tableau 1). Quant aux entreprises petites et
moyennes, elles concernent surtout trois secteurs traditionnels qui font encore la
réputation de la Franche-Comté : l'horlogerie (devenue aujourd'hui les
microtechniques, cf. sur ce point le 2. Processus de restructuration), la lunetterie et le
jouet. Ces trois secteurs connaissent depuis plusieurs années des difficultés
d’adaptation à une concurrence mondialisée relativement importante.
Tableau 1 :
On observe ainsi en Franche-Comté une répartition spatiale de l’activité industrielle
assez particulière avec des concentrations de certaines filières dans quelques
bassins :
- l’automobile et la mécanique autour de Montbéliard, Vesoul, Besançon.
- les industries du transport et de l’énergie à Belfort ainsi qu’à Besançon.
- les industries de la plasturgie et de la lunetterie autour de St Claude et de
Morez.
- l’horlogerie dans le bassin de Morteau
- l’industrie du bois et de l’ameublement du côté de Lure-Luxeuil et de
Champagnole.
6
1.4
Positionnement des secteurs vulnérables 2
1.4.1 La fabrication d'équipements électriques et électroniques : un secteur en
recul
En 2005, la fabrication d'équipements électriques et électroniques compte 11443
emplois et 404 établissements employant au moins 1 salarié3 (respectivement 11.2%
des emplois et 11% des établissements franc-comtois).
Le secteur se caractérise par l’importance des très petits établissements industriels
(TPEI) puisque près des ¾ de établissements régionaux comptent moins de 20
salariés tandis qu’un seul établissement emploie plus de 500 personnes (contre
quatre en 2003).
Par ailleurs, le secteur est marqué par la forte présence des entreprises mono
établissement (16,5% d’établissements non siège) et la faible dépendance par
rapport à des sièges sociaux extra régionaux. Néanmoins, si le nombre
d’établissements ayant un siège social hors région est peu élevé, 40% d’entre eux
sont des unités de plus de 200 salariés.
Le secteur se caractérise également par l’importance de l’activité de sous-traitance.
Tableau 2
Le chiffre d’affaires des entreprises
comtoises dans le secteur de l’équipement
électrique et électronique a connu un repli
en 2007 qui tranche avec le dynamisme
affiché en 2005/2006.
Il se distingue également par l’importance de la fabrication d'instruments médicaux,
de précision, d'optique et d'horlogerie (tableau 3) qui comptabilise 6.5% de l’emploi
industriel régional (4% au niveau national).
Tableau 3 : Les établissements et les emplois dans la fabrication d’équipements électriques et
électroniques en 2005
Fabrication
d'équipements
électriques
et
électroniques
dont Fabrication de Machines de bureau et de
matériel informatique
Fabrication de machines et appareils électriques
Fabrication d'équipements de radio, télévision et
communication
Fabrication d'instruments médicaux, de précision,
d'optique et d'horlogerie
Etablissements
Effectifs salariés
404
100.0%
11443
100.0%
5
62
1.2%
15.3%
380
3022
3.3%
26.4%
31
7.7%
1329
11.6%
306
75.7%
6712
58.7%
Source : Unedic
2
3
Voir la nomenclature en annexe des secteurs repérés comme vulnérables au niveau franc-comtois
Les établissements n’employant pas de salariés ne sont pas pris en compte dans l’analyse.
7
Tableau 4 : Evolution des établissements et des emplois dans la fabrication d’équipements
électriques et électroniques entre 1993 et 2005.
Evolution 1993-2005
Fabrication de Machines de bureau et de matériel informatique
Fabrication de machines et appareils électriques
Fabrication d'équipements de radio, télévision et communication
Fabrication d'instruments médicaux, de précision, d'optique
d'horlogerie
Total Fabrication d'équipements électriques et électroniques
Etablissements
-29%
-13%
-24%
Effectifs
salariés
-37%
-1%
-22%
-13%
-14%
-35%
-27%
et
Source : Unedic
Le secteur présente plusieurs spécificités :
− Une diminution notable des emplois salariés : - 27,4% entre 1993 et 2005
(tableau 4).
− Une forte féminisation qui n’est cependant pas spécifique à la FrancheComté : 47% des salariés sont des femmes.
− Une forte concentration sectorielle des emplois dans l’horlogerie et la
lunetterie associée à une forte concentration spatiale (figure 5). Ces deux
secteurs réunissent près des ¾ des emplois relevant de la « fabrication
d'instruments médicaux, de précision, d'optique et d'horlogerie ». Ces derniers
se situent essentiellement dans le Doubs et dans le Jura (96% des emplois)
et plus précisément à Besançon et le long de la frontière avec la Suisse pour
l’horlogerie, et dans le sud du Jura autour de Morez pour la lunetterie.
Fig.5 : La répartition des principaux établissements de l’horlogerie et la
lunetterie
Lunetterie
Horlogerie
Source : INSEE/ DRIRE (2005) Visage industriel de Franche-Comté,
8
1.4.2 La lunetterie et l’horlogerie : deux secteurs aux passés florissants qui
doivent s'adapter aux nouveaux marchés d'aujourd'hui.
La présence de ces deux secteurs d’activités au sein de l’arc jurassien est ancienne.
Elle s’explique entre autres, par un attachement fort des paysans à leurs terres
pourtant peu fertiles et leur refus d’aller travailler à la ville. Pour rester, les paysans
deviennent pluri actifs. En hiver, lorsque la terre est recouverte de neige et donc
incultivable, ces derniers travaillent le fer à domicile pour un marché local dans un
premier temps, puis international.
La lunetterie : un secteur né de la fabrication de montures en métal
L'invention de Pierre-Hyacinthe Caseaux, installé dans le Jura près de Morez4 est
déterminante pour le secteur de la lunetterie. Il fabrique la première monture
métallique française en forgeant des clous. Il reçoit des commandes de bijoutiers de
Genève, développe son atelier et fait des émules autour de lui. Peu à peu se crée
une véritable industrie. La production des ateliers passe de 3 000 pièces en 1826, à
11 millions de pièces en 1882 et fait vivre toute une région à travers des dizaines
d'entreprises dont certaines continuent à travailler en parallèle dans d'autres métiers
traditionnels de précision comme l'horlogerie, l'orfèvrerie.
Dès le XIXème siècle, Morez s’impose comme capitale de la lunetterie française. La
spécialité de Morez est la production de montures "optiques" en métal (88%), tandis
que sa voisine Oyonnax, distante d’environ 75km est centrée sur les montures en
matières plastiques. Aujourd’hui, le canton de Morez réunit environ 60 entreprises.
Plus généralement, en 2004, la Franche-Comté réunit 60% des entreprises
françaises du secteur et assure 50% du chiffre d'affaires de la lunetterie française
(chiffre d’affaires régional en 2003/2004 est de 331.74 millions d'euros, dont 135.66
pour l'export). Ces entreprises régionales emploient 2400 salariés. Entre 1999 et
2003, la réduction des effectifs a été notable (22%). Le secteur est constitué
exclusivement de PMI et de Très Petites Entreprises Industrielles (TPEI) (tableau 5).
Tableau 5 : le secteur de la lunetterie en 2004
INSEE/ DRIRE (2005) Visage industriel de Franche-Comté,
Depuis plusieurs années, le secteur de la lunetterie connaît des difficultés
importantes liées à une concurrence étrangère de plus en plus grande. Les
industries franc-comtoises peinent à avoir une visibilité sur la scène mondiale. Le
marché de la lunette reste dominé par les grands groupes italiens (Luxottica, Safilo).
Ces derniers ont su préserver leur compétitivité en acquérant de gros circuits de
4
http://www.lunetiers-du-jura.com/html_fra/lunet_01.htm
9
distribution, principalement aux USA, au sein desquels ils écoulent leur production.
Ils ont également su se positionner rapidement sur le haut de gamme et le design.
Par ailleurs, l’arrivée de la Chine et des pays d’Asie du sud-est sur le marché
mondial pour les produits de gamme moyenne et basse a précipité la fermeture de
plusieurs unités. En Franche-Comté, les entreprises les plus importantes ont établi
des contacts, délocalisé tout ou partie de leur production vers les pays à bas salaire
pour acheter ou y fabriquer les articles de bas et milieu de gamme.
Pour rester compétitives, certaines entreprises jurassiennes portent actuellement
leurs efforts sur le développement de produits haut de gamme intégrant design et
innovation technologique. Elles recherchent des partenariats avec les grands noms
de la mode et les opticiens, pour répondre au succès actuel des lunettes griffées
et/ou stylées.
L’horlogerie : un secteur dans l’ombre de la Suisse
Le secteur de l’horlogerie connaît un développement important durant le XIXème et la
première moitié du XXème siècle. Néanmoins, dès la fin du XIXème des signes de perte
de compétitivité apparaissent par rapport au voisin suisse (automatisation de la
production plus tardive, intérêt tardif pour la montre à quartz). La fermeture des
usines LIP dans les années 70, la plus grosse entreprise horlogère de Besançon,
marque un tournant important. L’horlogerie franc-comtoise connaît dès lors une
diminution importante du nombre d’entreprises et le développement de la sous
traitance pour le compte des horlogers suisses. Les effectifs tombent de 14000 en
1970, à 8000 dans les années 1980 pour s’établir à 2855 salariés actuellement
(tableau 6).
Tableau 6 : Répartition des effectifs et des établissements du secteur de l’horlogerie en France
Source : SESSI/CFHM/FFBJOC, Ecostat, n°66, avril 2008
Cette réduction s’est accélérée entre 1996 à 2006 avec la division par deux du
nombre d’entreprises et de salariés tant au niveau régional que national. Malgré cela,
l’industrie horlogère franc-comtoise recense près de 60% des entreprises horlogères
françaises (tableau 6) et les 2/3 de la masse salariale française.
Comme dans le cas de la lunetterie, le secteur horloger franc-comtois est constitué
exclusivement de PMI et de Très petites Entreprises Industrielles (tableau 7). 95%,
d’entre elles emploient moins de 100 salariés et 80% moins de 50 salariés. Une
grande part d’entre elles est sous traitante et dépend de donneurs d’ordre souvent
suisses.
10
Tableau 7 : Taille des unités franc-comtoises de l’horlogerie en 2004
Les entreprises régionales ont dû se recentrer soit sur des produits de moyenne
gamme originaux ou bien «marketés», soit sur des produits haut de gamme ou de
luxe. Le délaissement du bas de gamme en raison de la concurrence asiatique au
profit du haut de gamme a eu des effets sur les volumes produits. « Au cours des 10
dernières années, le nombre d’unités fabriquées a ainsi été divisé par 4,5 pour les
bracelets cuir et les cadrans, par 6,5 pour les montres, par 8 pour les mouvements et
par 17 pour les boîtiers, alors que le prix unitaire de ces produits a été multiplié par
2,5 pour les montres, par 3 pour les boîtes et par 5 pour les bracelets cuir. »5
Les difficultés du secteur horloger en Franche-Comté tranchent avec la bonne santé
des entreprises suisses positionnées sur le haut de gamme. En 2006, le chiffre
d’affaires à l’export était de 13.5Mds CHF alors que le chiffre d’affaires global (hors
taxe et hors production délocalisée) du secteur en France était de 321 M€.
Aujourd’hui, en France, il n'existe plus de fabricants de montres assurant en interne
l’ensemble du processus de production. En Franche-Comté, les entreprises
horlogères sont, soit des fabricants de composants, soit des créateurs qui
assemblent leurs produits propres et les commercialisent6. Ces dernières soustraitent dans le Doubs mais également en Asie, achètent le mouvement en Suisse ou
en Asie et pour, partie font réaliser tout ou partie de l’assemblage en Suisse pour
bénéficier du label « Swiss made » synonyme de luxe et de haut de gamme. Les
entreprises régionales possèdent des capacités financières limitées, ont peu recours
au design, à la R&D et au transfert de technologies.
La proximité de la Suisse est donc à double tranchant. Elle a permis le
développement d‘une activité de sous-traitance et le maintien des fabricants de
composants mais le dynamisme de l’activité et les salaires proposés attirent les
salariés formés en Franche-Comté. Cette proximité entraîne donc une fuite des
savoir-faire régionaux et rend plus difficile l’amélioration de la compétitivité des
entreprises horlogères franc-comtoises.
Dès les années 1970, les institutionnels et les acteurs économiques affichent le
souhait de ne pas voir se perdre les savoirs faire issus de l’horlogerie (notamment en
mécanique de précision, micromécanique) et de les mettre à disposition d’autres
secteurs d’activités de plus en plus concernés par « l’infiniment petit ». Dès lors, ces
derniers n’auront de cesse de favoriser le développement des microtechniques.
5
6
DRIRE de Franche-Comté, La lettre du développement industriel, avril 2008.
INSEE/DRIRE, 2006, Visage industriel 2005 de Franche-Comté,
11
2. PROCESSUS DE RESTRUCTURATION AU NIVEAU REGIONAL
Reconnue capitale de l’horlogerie pendant deux siècles, Besançon et sa région
vantent aujourd’hui et depuis presque 40 ans leur spécialisation microtechnique. La
politique régionale est claire : il y a une réelle volonté d’affichage, de signalement
microtechnique, et ce depuis la fin des années 1970. L’ancrage local et la réalité
économique des microtechniques semblent ne faire aucun doute pour les acteurs
locaux, d’autant que la zone d’emploi de Besançon a été labellisée par la DATAR
système productif local (SPL) microtechnique7 puis labellisée pôle de compétitivité8
microtechnique à vocation nationale ou régionale en juillet 2005, suggérant ainsi un
territoire microtechnique organisé, avec des collaborations fortes entre industrie,
formation et recherche.
Le secteur des microtechniques en Franche-Comté se caractériserait aujourd’hui par
un chiffre d’affaires de 1,36 milliards d’euros pour 350 entreprises et environ 11 000
emplois (« Pôle de compétitivité des microtechniques. Un enjeu pour la région
Franche-Comté, un enjeu pour la France et l'Europe ». Dossier de candidature remis
au Gouvernement, 28 février 2005).
Un retour sur le passé est utile pour comprendre les difficultés de reconversion de
l’horlogerie vers les microtechniques.
2.1
Le temps de l’horlogerie
L’horlogerie franc-comtoise est née dans le dernier quart du XVIIIème siècle, à partir
des centres horlogers suisses. L’organisation du système productif était digne d’un
district industriel marshallien. En effet, les deux bassins de Besançon et du HautDoubs (Plateau de Maîche et Val de Morteau) concentraient de nombreuses PME,
concourant toutes à la fabrication d’un produit unique et bien identifié : la montre.
Chacune était spécialisée dans une étape du processus de production : fabrication
des pièces du mouvement, fabrication des pièces d’habillage ou assemblage. Ainsi,
le territoire était associé à son activité horlogère, identifiée elle-même à son produit,
unique et symbolique – la montre –. Autonome sur son territoire, le secteur horloger
bénéficiait d’une organisation collective soutenue, grâce à l’appui d’institutions
spécifiques au secteur et issues de la profession.
Le système horloger comtois s’est montré incapable de résister à deux révolutions
successives.
- La première relève d’une innovation technique avec l’introduction de la
microélectronique (quartz, 1967) dans le produit horloger. Une première
stratégie a été de maîtriser totalement, à l’instar de la Suisse, la technologie
intégrale du produit et donc d’opérer un regroupement entre horlogerie et
électronique. Des plans se sont succédés, faisant entrer dans cette industrie
des groupes électroniciens français, comme Thomson ou Matra, mais ceux-ci
7 La décision du CIADT de décembre 1997 de « soutenir les initiatives tendant à consolider ou faire émerger des
systèmes productifs locaux » a conduit au lancement de deux appels à projets en novembre 1998 et novembre
1999. Sur 202 réponses à l’appel, la DATAR en a sélectionné 96. 94 ont été effectivement engagés au cours des
années 1999 et 2000, dont le SPL bisontin microtechnique.
8
Le gouvernement a octroyé, en juillet 2005, le label de « Pôle de compétitivité » au secteur des
microtechniques après celui de Système Productif Local en 1999. L’automobile et la plasturgie en ont également
bénéficié, portant à trois le nombre de pôles de compétitivité franc-comtois, sur les 66 labels décernés à la
première vague de sélection. Aujourd’hui il existe un 4è pôle régional : Vitagora.
12
se sont vite désengagés. Une seconde stratégie a été, à défaut d’intégration
électronique totale, d’opérer des regroupements à partir d’un noyau
exclusivement horloger et de produire des montres à quartz avec achat
externe de composants électroniques.
Au delà d’une modification des procédés de fabrication, l’introduction du
quartz remet en cause les savoir-faire et les qualifications, traditionnellement
mécaniques. Le système a donc dû se réorganiser. En Suisse, les fabricants
horlogers ont choisi de produire tous les composants électroniques de la
montre à quartz. En France, les industries ne se sont pas appropriées la
technologie de fabrication des composants électroniques. Elles sont donc
restées tributaires de l’industrie électronique, avec laquelle elles ont dû
coopérer.
- La seconde provient du marché, avec l’entrée de nouveaux producteurs sur le
marché mondial. En proie déjà à de lourdes difficultés de restructuration de
son système de production, le secteur horloger a vu de surcroît son marché
attaqué tout au long des années 1970 par une concurrence étrangère
totalement nouvelle. Le Japon, avec Seiko, Citizen, Casio, Ricoh, puis les
pays du Sud-Est, ont livré une rude concurrence par les prix sur le marché de
la montre mécanique, tout en se positionnant aussi sur le créneau de la
montre à quartz.
La conjoncture, pour les entreprises horlogères régionales, est restée encore
favorable jusqu’à la fin des années 1970. Mais un retournement conjoncturel brutal
au début des années 1980 a porté un coup fatal à l’horlogerie régionale. Dans ce
nouveau contexte économique, les concurrents étrangers ont pu obtenir un avantage
concurrentiel absolu : compétitifs pour les produits bas de gamme du créneau
mécanique occupé par les franc-comtois, ils avaient en plus une avance certaine sur
celui de la montre électronique.
Face à la crise horlogère, les industries franc-comtoises étaient placées devant une
alternative : rester dans le créneau mécanique ou se reconvertir. Beaucoup
d’entreprises, attachées à la tradition de la région, ont persisté dans le créneau
mécanique. Elles ont soit disparu, soit délocalisé dans les années 1980. L’industrie
de la montre aujourd’hui se limite à quelques entreprises spécialisées dans
l’habillage (boîtes et bracelets) ou quelques producteurs finaux ayant réussi une
politique de marque ou de produit (Herbelin, Silberstein…).
2.2
Une reconversion
microtechniques
volontariste
difficile
dans
le
secteur
des
La double perte d’unité et d’autonomie du territoire horloger franc-comtois a conduit
acteurs horlogers et pouvoirs publics à s’interroger sur l’avenir industriel de la région
et sur les moyens de refédérer les acteurs de l’ancien territoire horloger. Les
technologies et les compétences horlogères traditionnelles (production d’objets de
petite dimension) paraissaient complémentaires à celles de l’industrie électronique et
ses exigences de miniaturisation. Il ne restait qu’à impulser des rapprochements
technologiques, donc moderniser, et diversifier les activités horlogères. L’espoir était
de reconstituer, sur une base locale, un système productif issu de l’horlogerie et
mobilisant l’ensemble de ses compétences technologiques et de redonner une
cohésion au secteur. Une politique volontariste, impulsée par le système éducatif, la
recherche puis relayée par les institutions, a alors promu le développement d’une
industrie centrée sur ce que l’on a appelé, pour la circonstance, « les
13
microtechniques 9». Tout au long des années 1980, acteurs locaux publics et privés,
se sont ralliés sous la bannière des microtechniques, qui laissaient présager des
débouchés nombreux, dans l’automobile, l’aéronautique, le médical… Néanmoins,
les effets d’entraînement sur la base industrielle sont restés limités.
On ne peut que constater l’échec relatif de la diversification totale vers les
microtechniques. Déjà, l’industrie comtoise est restée sur les composants
mécaniques et doit donc recourir à l’approvisionnement externe de composants
électroniques puisqu’elle n’a pas la maîtrise de ce segment de production. De plus,
l’essaimage des microtechniques est limité à quelques cas exceptionnels. Ensuite,
l’écart n’a cessé de se creuser entre le tissu industriel régional, basé essentiellement
sur la micromécanique, et les institutions (centres de recherche, collectivités locales
et appareil de formation) qui ont souhaité une orientation vers les microtechniques.
Enfin, les entreprises, très en amont des filières, sont souvent en position de soustraitance face à de grands donneurs d’ordre. Il est donc difficile de faire jouer des
solidarités et de créer des institutions propres au secteur comme pour l’horlogerie…
malgré l’effort des politiques.
3. LES POLITIQUES EN DIRECTION DE L’INDUSTRIE MICROTECHNIQUE
Au niveau national, la politique française industrielle et d’innovation a subi en 2004
un renouveau certain. Une nouvelle politique labellisant des pôles de compétitivité a
été lancée, succédant à celle des systèmes productifs locaux (SPL) et de nouveaux
instruments ont vu le jour : le statut de Jeune Entreprise Innovante, l’Agence de
l’Innovation Industrielle, l’Agence Nationale de la Recherche…
Notons avant de poursuivre que la région Franche-Comté s’établit en quelque sorte
comme précurseur des préconisations européennes ou des actions politiques
nationales en matière d’industrie et d’innovation avec la création, en 1986, d’un
dispositif original : les Contrats Professionnels de progrès. Ces contrats, signés pour
trois ans entre Etat, Région et syndicat professionnel sont établis pour aider les
entreprises d’un secteur à formaliser des axes de progrès. Par leur intermédiaire, des
actions collectives, des actions de mutualisation, des coopérations inter-entreprises,
des actions de transfert de technologie sont promues, anticipant en cela des actions
comme celle des SPL ou des pôles de compétitivité.
3.1 Les SPL (1997-…)
La politique d’appui aux SPL a été engagée par la DATAR en 1998, par décision du
CIADT du 15 décembre 1997. La notion de SPL recouvre "une organisation
productive particulière localisée sur un territoire correspondant généralement à un
bassin d'emploi. Cette organisation fonctionne comme un réseau d’interdépendances
constituées d'unités productives ayant des activités similaires ou complémentaires
qui se divisent le travail (entreprises de production ou de services, centres de
recherche, organismes de formation, centres de transfert et de veille technologique
etc.)" (DATAR, 2002). Cette politique est la première politique nationale incitant à la
coopération territoriale. Les technopôles, rappelons-le, n’étaient pas guidés par une
politique nationale et n’avaient pas de dimension incitative à la coopération.
9
Il n’existe aucune définition consensuelle des microtechniques et le secteur échappe à toute nomenclature
puisqu’aucune ne prend en compte la précision et la dimension des objets.
14
On dénombre aujourd’hui plus d’une centaine de SPL en France, qui coexistent de
manière ambigüe avec les pôles de compétitivité.
Pour le secteur des microtechniques, la labellisation SPL a permis une
reconnaissance nationale. Néanmoins le SPL microtechnique est resté une
construction institutionnelle et n’a jamais obtenu l’adhésion des entreprises. Les
actions engagées sont modestes. Le projet de développement d’un outil
d’intelligence économique n’a pas vu le jour ; l’opération « salles blanches » fut
rebaptisée plus modestement « salles propres » et ne concerna pas plus de 10
entreprises ; le projet de création d’un diplôme d’opérateur de maintenance de salle
blanche fut mal accueilli par l’Education nationale ; le site internet dédié aux
microtechniques n’a jamais vu le jour ; il reste la création d’une publication « SPL
microtechnique ».
3.2 Les pôles de compétitivité (2004-…)
La naissance en France des pôles de compétitivité s’inscrit dans un double cadre
contextuel : les impératifs des règles de la construction européenne d’une part et une
réflexion française sur la prise en compte des mutations industrielles du manque de
compétitivité de certains territoires d’autre part.
Un pôle de compétitivité est « la combinaison, sur un espace géographique donné,
d’entreprises, de centres de formation et d’unités de recherche publiques ou privées,
engagés dans une démarche partenariale destinée à dégager des synergies autour
de projets communs au caractère innovant. Ce partenariat s’organisera autour d’un
marché et d’un domaine technologique et scientifique qui lui est attaché et devra
rechercher la masse critique pour atteindre une compétitivité mais aussi une visibilité
internationale.».
Selon l’appel à projets, les projets de pôles devaient répondre à 4 exigences : créer
des richesses nouvelles à forte valeur ajoutée et des emplois qualifiés ; avoir une
visibilité internationale ; s’appuyer sur des partenariats forts entre acteurs ; définir les
objectifs et les moyens d’une stratégie efficace de développement économique et de
recherche de l’innovation.
L’appel à projets, clos le 28 février 2005, a suscité 105 projets de pôles de
compétitivité, a donc réussi à mobiliser. Sur les 105 projets soumis, 66 ont été
labellisés et hiérarchérisés selon leur impact territorial.
Au niveau régional, le projet de pôle de compétitivité autour des microtechniques a
été labellisé par le gouvernement, marquant à nouveau la volonté des acteurs locaux
et, fait nouveau, de quelques entreprises à obtenir une visibilité nationale voire
internationale.
Le pôle rassemble 350 entreprises, soit un peu plus de 10000 emplois déclarés. Les
entreprises concernées couvrent des secteurs d’activité divers, dont l’horlogerie, la
lunetterie, la plasturgie, le médical, l’aéronautique, la mécanique… ; jusqu’à
aujourd’hui, elles cohabitent au sein du pôle plus qu’elles ne coopèrent entre elles ou
avec le milieu de la recherche...
En fait une seule structure, le Comité microtechnique (crée en juillet 2004),
représente un embryon de réseaux inter-entreprises dans notre région. Par contre, il
est constitué d’entreprises très spécifiques au regard du reste du tissu industriel
régional : ce sont des PME high-tech, des sociétés d’études, des entreprises
15
ingénieristes, éventuellement incubées, très axées recherche. Le comité
microtechnique peine donc à trouver de nouveaux adhérents, à s’ouvrir et donc à
devenir représentatif des microtechniques franc-comtoises.
Faute de recul, l’évaluation des pôles de compétitivité est difficile. Le montage des
dossiers de projets, dans un délai très court de 4 mois, a semble-t-il eu des
répercussions positives sur le mise en relation des acteurs locaux. Mais la
complexité des structures de financement et des dossiers à instruire viendraient
contrecarrer ces effets positifs.
4. CONCLUSION
La crise horlogère en Franche-Comté a induit une diversification volontariste vers les
microtechniques. Mais la faiblesse de l’électronique et la forte composante
micromécanique empêchent notre région de fabriquer des systèmes et l’obligent à
rester sur la fabrication de composants. L’industrie microtechnique régionale, faite
d’une multitude de PME, est donc en position de sous-traitance, face à des donneurs
d’ordre issus de secteurs d’activité variés et n’a donc qu’une visibilité réduite de la
destination finale de ses produits…
L’industrie microtechnique en Franche-Comté reste donc vulnérable. Elle n’est pas
structurée territorialement, n’est pas spécialisée et ne maîtrise pas la partie
électronique, pourtant nécessaire à la fabrication de systèmes microtechniques…
Les entreprises vraisemblablement, ne se sentent pas encore microtechniciennes…
et ont des trajectoires pour le moment trop individualisées pour pouvoir coopérer.
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