a/w 2011 media kit

A/W 2011 MEDIA KIT
WHO WE ARE
La revue BLANCHE est
une publication internationale
bi-annuelle imprimée à 10000
copies et vendue au RoyaumeUni, en France, en Belgique, en
Italie, à Hong Kong, à Beijing
et en Corée. Blanche s’intéresse
à la mode, la beauté, l’art
contemporain, la photographie,
le cinéma, la culture et au
design.
BLANCHE Magazine is a biannual International magazine,
with 10000 printed copies sold
in the United Kingdom, France,
Belgium, Italy, HongKong and
Beijing. It explores Fashion,
Beauty, Contemporary Art,
Travel, Design, Cinema and
Culture.
Audience
Les lecteurs de Blanche sont
des gens créatifs qui veulent
être stimulés visuellement,
intellectuellement et
émotionellement. Ce sont
des connaisseurs qui jouent,
interagissent et s’amusent
continuellement. Ils cherchent
toujours quelque chose de
nouveau, d’exceptionnel. Ils
aiment être inspirés. L’inspiration
ne connait pas de frontières.
Elle peut venir d’un vêtement,
d’un superbe accessoire ou de la
couleur d’un vernis à ongles; elle
peut venir d’une exposition, d’un
NHKNL[[LJOUVSVNPX\LV\K»\UÄST
à voir ou à revoir.
Blanche readers are creative
individuals keen to be
indulged visually, emotionally
and intellectually. They
are connoisseurs, acting,
interacting, making their mark
and having fun every step of
the way. They are not settled.
They always seek something
exceptional, something new.
What they love most is to be
inspired. This inspiration does
not recognise borders. It can
come from a piece of clothing,
a beautiful accessory or the
color of a nail polish to an art
exhibition, a gadget or a movie
worth seeing or revisiting.
MODE
MODE
MODE
la
fausse
ingénue
C’EST BLANCHE
STYLE!
Robe noire ISSEY MIYAKE, chaussures RUPERT SANDERSON, gants en
cuir SERMONETA
Short rouge porté en dessous: DAMARIS
BLANCHE
24
BLANCHE
Photographe: Mari Sarai, Styliste: Nobuko Tannawa, Coiffeur
Maquillage: James O’Riley @ www.
premierhairandmakeup.com, Mannequin: Valerie @ Select, Retouches: Jean-Michel Massey, Assistant Photo: Yusuke Miyazaki, Assistant Stylisme:
Aiko Koike, Assistant Coiffure: Brooke Neilson
25
Veste ANN SOFIE BACK, soutien-gorge et short DAMARIS, chaussures REPETTO
BLANCHE
MODE
23
MODE
Robe BUNMI KOKO
Chapeau LOUISE AMSTRUP
Robe BUNMI KOKO
Manchette JACOB KIMMIE
Chapeau LOUISE AMSTRUP
BLANCHE
MODE
Blanche transmet une interprétation
unique des tendances actuelles ainsi qu’une
culture de la mode intelligente.
Éditoriaux de mode et guides de style
jetent un regard inventif sur les dernières
tendances prêt-à-porter, travaillant avec
une vaste gamme de designers talentueux
du luxe et des secteurs indépendants.
La passion est au cœur de la philosophie
de Blanche, sa mission n’est pas seulement
d’informer les lecteurs, mais aussi de
nourrir leur passion en explorant la haute
couture et la culture unique d’avant-garde.
Blanche is showing a unique
interpretation of current trends and the
smart edge of fashion culture.Fashion
editorials and style guides take an
inventive look at the latest trends in readyto-wear, working with a vast range of
talented designers from the luxury to the
independent sectors.
Passion is at the core of Blanche’s
philosophy: its mission is not only to
inform readers but also nourish their
passion by exploring high fashion and
unique avant-garde culture.
70
BLANCHE
71
Parfums / Beauté
La section Beauté de
Blanche couvre les dernières
et les meilleures tendances
en soins de la peau, soins
capillaires, maquillage et
beauté. Elle intègre conseils
d’achats et infos d’initiés
de manière exclusive et
détaillée. Blanche présente
un monde de la beauté varié
avec précision, créativité et
nouvelles à jour illustrées des
images les plus incisives de
la saison.
Blanche’s Beauty section
covers the latest &
greatest in skin care, hair
care, makeup, beauty &
trends, featuring exclusive
and in-depth coverage of
shopping tips and insider
infos. Blanche presents
a varied Beauty world
with precision, creativity
and up to date news,
illustrated with the best
and most incisive images
of the season.
BIJOUX
BIJOUX
LA MAISON DU DIAMANT
The Italian house POMELLATO presents the
exclusive “Capri” collection, a combination of
faceted turquoise, coral and chrysophase in tune
with the bold, solid tones of this season’s trend.
The shine of these encrusted gems are enhanced
There has always been an element of surprise
associated with the brand and “Capri” is no
exception.
BLANCHE
La maison italienne POMELLATO présente la
collection exclusive “Capri”, une combinaison
de turquoise à facettes, corail et chrysophase
en accord avec les tons solides et audacieux de
la tendance de cette saison. La brillance de ces
pierres précieuses incrustées est renforcée par
eu un élément de surprise associé à la marque et
“Capri” ne fait pas exception.
45
BLANCHE
BIJOUX
BIJOUX
Cet été célèbre l’élégance discrète
de bijoux riches et somptueux
avec un mélange de formes
féminines vintage et de touches
modernes mises en évidence dans
les pierres précieuses couleurs
bonbon et les diamants retenus
par de l’or scintillant aux nuances
jaune, rose et blanc. Couplées
Summer celebrates the understated dans leur excellence artisanale,
elegance of rich and sumptuous
LA MAISON DU DIAMANT et
jewels with a mixture of feminine GIANFRANCO BIGLI présentent
vintage shapes and a modern edge leurs collections aux couleurs vives
revealed in candy-coloured gems and diamonds held together with concept moderne et intemporelle
shades of yellow, rose and white
de la féminité. Les deux nous
gold that shimmer like silk.
surprennent avec de nouveaux et
Coupled in craftsmanship’s
originaux moyens d’ accessoiriser
excellence, LA MAISON DU
une sublime robe de soirée pour les
DIAMANT and GIANFRANCO fêtes de cet été.
BIGLI present their collections
educing a modern concept of
timeless femininity and surprising
us with fresh and original ways to
adorn a glorious evening gown at
summer parties.
VIBRATION ÉCLATANT
L’ETE’ S’ENVOLE SUR UN CHIC
D’HUMEUR BUCOLIQUE AVEC UN
ESPRIT BRILLANT QUI CLAQUE.
BLANCHE
40
Bijoux / Accessoires
Blanche explore une
version contemporaine du
luxe qui célèbre le talent, la
créativité et l’inspiration.
L’élégance est entrelacée
avec un “edge” moderne
pour fournir un contenu
sophistiqué et des
éditoriaux de mode.
Nos “trend themes” sont
livrés avec des looks
essentiels et une analyse
complète, attentive et
détaillée des accessoires.
Blanche explores a
contemporary sense of
luxury, celebrating talent,
creativity and inspiration.
Elegance is entwined with
modern edge to provide
sophisticated contents
and fashion editorials.
Our trend themes come
with essential looks
and a comprehensive
analysis with an attentive,
detailed focus on styling’s
accessories.
43
BLANCHE
41
PHOTO
PHOTO
COVER STORY
Interview with
CALIFORNIA girl AMY KINGSTON
Blanche: You were quite
young when you started
modelling…
computer so I can Skype my
family and keep in touch with
my friends on Facebook.
Amy: I was scouted at age 14,
but I took about 2 years to let
go of sports and really devote
my time to modelling.
Blanche: What do you do in
LA apart from modelling?
Blanche: Who discovered
you?
Amy: The man who scouted
me is actually still my agent
to this day. His name is James
Charles and he is an agent at
Photogenics agency in Los
Angeles. He’s like family to
me and has always been there
for me. Through thick and
thin.
Blanche: How does the
California
Amy: I was spoiled by
being born and raised in
Venice beach. Life (there) is
incredibly mellow and laid
back. I say spoiled because I
spent most of my time at the
beach, working, or with my
family and friends. Although
I absolutely love Europe, I do
from the California lifestyle.
Europe is so different that it’s
an amazing change for me.
At times it feels necessary to
get away from the slow Cali
days and run around Milan to
castings, shoots, and amazing
restaurants. The pace is much
faster in every sense, but it’s
always nice to come home to
the peaceful beach and relax.
NICOLAS COMMENT
T
he women in Nicolas Comment’s
photographs are not models but his
companions and lovers. The French
photographer Anne-Lise Broyer, with
whom he lived, was an early muse inspiring three of
his books, La Desserte (2001), Le Point (2003) and
A*** (2004), playing the part of a distant feminine
Comment’s work has a strong connection to
literature. His photographs of women and the
mundane details of life are edited together into
his muses, Comment produces voluptuous and
intimate images of his daily experiences and travels,
creating sentimental and personal documentations of
countries or cities which are perhaps closer in spirit
to travel literature than travel photography.
author can be felt. Indeed, Comment often makes
direct reference to literature or follows in the
tracks of a poet or novelist. In La Visite (2010),
commissioned in homage to Bernard LamarcheVadel, he uses photography and video to deliver
his vision of a writer and poet whom he had always
admired. Comment initiates a journey through the
universe of Lamarche-Vadel’s novels, bringing us
to “La Rongère” in the town of Vitre, a castle where
the writer last lived, and which was also the setting
for his famous novel Sa Vie Son Oeuvre. Regina,
Comments’ Russian muse, gives a bright touch of life
to the deserted old rooms, haunted by the spirit of a
dead writer.
Blanche: Do you carry
something in your suitcase to
remind you of California?
Blanche Magazine spoke to the artist about his
latest series, Mexico City Waltz, for which he chose
three books as his guides: Jack Kerouac’s Tristessa,
Malcolm Lowry’s Au dessous du Volcan and
Amy: I usually carry photos
of my loved ones and a laptop
BLANCHE
Amy: I was a synchronized
Modelling took precedence, so
I keep in shape by swimming
laps, doing power yoga,
spinning and working with
my trainer. Other than that,
road trips with good friends. I
come from a family of foodies
and we love trying new
restaurants and cooking.
Amy: My role model has
always been Michael Jordan.
He changed the game of
basketball forever and set the
standard for a new wave of
style and grace. In fashion,
it is the supermodels from
beautiful women in the world
and are still doing gorgeous
campaigns to this day.
Blanche: Who is your
favourite photographer you’ve
worked with? And who you
would like to work with but
haven’t?
Amy: I shot a magazine with
Blanche: London, New York, Wayne Maser in Italy. I loved
Paris, Milan which city do
his attitude, shooting style,
you most enjoy to modelling
and the way he knows exactly
in?
what he wants on set. I would
love to shoot with Mario
Amy: Although I love
Testino.
London and Paris, Milan is
my favourite. I love the food,
Blanche: What is the
people, and the way the city
most exciting editorial or
functions. I’ve also done some commercial you’ve done so
of my favourite shoots in
far?
Milan.
Amy: One of my favourites
Blanche: How would you
was the La Perla black label
describe your fashion style?
campaign which I shot in
Italy. And Vogue Australia
Amy: I mostly keep a London beauty which I actually shot
funk look. Comfort is key
in LA! I recently shot for
and I love wearing mostly
Banana Republic with Peter
all black. Since I constantly
Lindbergh and a few really
dress up for modelling, I love awesome models on the beach
to dress down and comfy.
in Malibu.
Especially for travel and long
Blanche: Any exciting
projects lined up for the near
Blanche: Who are you
future?
favourite designers?
Amy: Trips to Tokyo!
Amy: I love vintage Chanel.
Blanche: Who are your role
models? In both fashion and
life in general.
36
photograohy dianapai, styling eiji
Throughout his work, the presence of a second
BLANCHE
BLANCHE
108
BLANCHE
ART
GABRIEL OROZCO, Tate Modern, London
By Isabel Hayman-Brown
37
108
ART
J
(('+%+,0"##,#('+
The ‘Popeye’ and ‘Hulk Elvis’
series at the Serpentine and
Gagosian galleries in London,
expanded on the busy aesthetic style
of the ‘Easy Fun’ and ‘Easy Fun Ethereal’
series. Developing his earlier collages
into something closer to the multistyled layering of Sigmur Polke, Koons
mixed photo real, cartoon, and crude
abstract approaches, with Warhol’s
+#!',-**),#,#('( '#('#6!-*
across a frame, and the use of typically
vibrant colour to create a sensory blitz,
negating the possibility of the instant
communication with the viewer which
he had once sought. The choice of
the Incredible Hulk and Popeye as
the subjects was surprising in that that
these icons carry a nostalgic cool and
familiarity, and seemed to represent
an abandonment of what seemed to be
the artists’ previous mission, to redeem
and glorify the kitsch and the banal.
The competing icons, objects, and styles
employed in the Popeye and Hulk Elvis
paintings along with the use of aesthetic
abstraction, seemed, like the chains which
('+,*#',"#&#,,#('#'7,%)((%
toys sculptures of the former series, to
invite interpretation when previously the
artist had discouraged it, claiming that his
work contained no hidden meaning.
The Jeff Koons exhibition as part of
the Artist Rooms Series at Edinburgh’s
Gallery of Modern Art provides an
exciting opportunity to appreciate Jeff
Koons’ artistic development over three
decades of work. Most of the exhibits
* *(&,"+'+/"'(('+
spoke of preserving the original form of
DESIGN
objects, referred to abstraction along with
luxury as “the guard dogs of the upper classes,”
and appropriated the cultural objects of
niche interest kitsch collectibles rather
than mainstream pop culture. Winter
*+'*'(%#&'
%)"',#'.*+#('+( "* -%
children’s ornaments, skilfully rendered
in wood by Bavarian wood sculptors, are
a celebration of the kind of objects of
our culture teaches us to be ashamed of
and identify as being in bad taste. Like
,"&#&#,,#('%%(('(!2
2000) which recently invaded the Palace
of Versailles, they are altered from the
original object by context, enlargement
and perfect artisan production which
simultaneously exalts them and extends
their life.
DESIGN
“
I WAS INTERESTED IN THE PSYCHOLOGICAL STATE
TIED TO NEWNESS AND IMMORTALITY: THE GESTALT
The black and white checkered skull,
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&# # "$
exhibition’s poster campaign, its iconic
immediacy and geometric perfection
displaying little evidence of its laborious
construction. The meticulously drawn
BLANCHE
112
pattern was etched in graphite pencil
over a six month period after Orozco
was discharged from hospital following a
collapsed lung. The human skull, which
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and particularly associated with its Day of
the Dead Festival, is a touching memento
mori with a sense of imposing an order
on death. The hypnotizing checkerboard
pattern covering all but its teeth, evokes a
spirit of game playing, a recurring theme
of the exhibition.
These games do not appear in their
conventional form. The billiard table,
" &$%%
&
stands in the middle of a room with a
stand of cues at the entrance, is oval
shaped, and the coloured ball, which in
the Carambole variation of the game
must be hit along with the dotted ball in
order to score a point, is hung from the
ceiling and resting a fraction above the
table. There is apparently no achievable
objective in this game and therefore no
end.
Deliberately void of the coherence
which Dali gave to his surreal landscapes
through a consistent aesthetic, Orozco’s
objects seem to belong to worlds different
from ours and different from each
other (good point, can we make the
language more ambigious, less simple).
They are often the detritus of everyday
life, as if remade by an alien mind
without understanding of their practical
application. In removing their familiarity,
Orozco gives them beauty, in removing
their functionality he makes them
monumental.
This form of preservation through
*,(('#+",0#*&1*7,+'(,"*( (('+5)*(-),#('+#',"+'+
the immortalisation of cultural objects.
Referring to his series, ‘The New’, Koons
stated, “I was interested in the psychological
state tied to newness and immortality: the gestalt
came directly from viewing an inanimate object
- a vacuum cleaner- that was in a position to be
immortal...the encasement of the vacuum cleaners
with the ideas of removal and protection, and
the equilibrium tanks with water suspending
the basketballs - these are all very womb like.”
''+2(-*(/+
'
New Hoover Convertibles, Green, Red,
Brown, New Shelton Wet/Dry 10 Gallon
#+)%(-%$*(('+
removed Hoover vacuum cleaners and
Spalding basketballs from their usual
societal position in electrical and sporting
goods stores, placing them in lit glass
cases, glorifying them in their newness,
and spotlessness, a state in which he
BLANCHE
%%(/+,"&,(*&#'#'6'#,%13I have
always used cleanliness,” said Koons, “as a
form of order to maintain for the viewer a
belief in the essence of the eternal.”
The Popeye and Incredible Hulk images
of Koons’ recent work, icons which exist
comfortably in mainstream pop culture
and do not carry the burden of shame
(*%++#6,#('+4kitsch’, do not enjoy
the same treatment within Koons work
as the ornaments and monuments of
his earlier work. They are not afforded
a space to themselves, even within
their own frame, nor are they lovingly
represented, preserved, or awarded order
though cleanliness. Instead, they are
placed on a canvas which resembles a
repeatedly vandalised wall, and forced
to compete for attention in a bright
explosion of colour, contrasting styles, the
seductive photography of the advertising
industry and the work or imitations of
other artists. Similarly, the caterpillar
pool toys and dolphins of the Popeye
series, indistinguishable stylistically from
marketable contemporary products, are
chained, trapped in ladders, or behind
/#* '+(('+/(*$+#'
seems to represent the alternative fate of
the mainstream or acceptable icon. While
)*.#(-+%1"!%(*#6'#!'#6
what we reject or sneer at, his new work
suggests a less appealing existence of that
which we readily accept.
Baccarat
LIGHT FANTASTIC
A combination of contemporary reinterpretations of its
classic chandeliers and completely original designs by some
of the design world’s biggest names, the Baccarat exhibiton at
the Palazzo Morano glittered and twinkled in a typical high
octane production. Sfera by Michele de Lucchi is based on an
interpretation of the globe of the Baccarat decanter with layer
upon layer of skillfully blown and cut glass.
Jeff Koons’ work is currently represented
the ‘Seeing Is a Kind of Thinking: A Jim
Nutt Companion’ exhibition at The Museum of
Contemporary Art in Chicago until May 29 and
at the ‘In Praise of Doubt’ exhibition at the
Punta della Dogana in Venice from April
#+4Moustache’ exhibit can also be seen
at the High Museum of Art in Atlanta,
(*!#-',#%1
114
Features
www.baccarat.com
T
*#$" (%#$ "$
the centerpieces of Orozco’s
April exhibition at the Tate
Modern, was found by the artist in a
Parisian scrapyard. Fascinated by the
streamline design, he enhanced that
aspect of the vehicle, by removing
the middle section, then attaching the
two outer sections back together. The
resulting vehicle, single-seater, engineless,
shaped somewhere between a car and a
torpedo, is at the same time recognizable
and utterly alien.
Nouvelle Vague
CAME DIRECTLY FROM VIEWING AN INANIMATE
OBJECT - A VACUUM CLEANER- THAT WAS IN A
POSITION TO BE IMMORTAL...THE ENCASEMENT
OF THE VACUUM CLEANERS WITH THE IDEAS OF
REMOVAL AND PROTECTION, AND THE EQUILIBRIUM
TANKS WITH WATER SUSPENDING THE BASKETBALLS
- THESE ARE ALL VERY WOMB LIKE.”
Paint splashed rhythmically on canvas or sprayed
onto tower block walls, poets dressed in Paul
Smith or rags, photographs of big city shoe soles
or human souls, imaginative constructions in white
rooms with admittance fees on in the wind for
free, movies with merchandise included in burger
meals or 16mm productions by hungry men with
maxed-out credit cards, Blanche Magazine looks
for art in any form and creativity of any nature. It
WYVÄSLZ[OLHY[PZ[ZÄSTTHRLYZHUKWOV[VNYHWOLYZ
of the moment, and brings the legends of yesterday
to the youth of today. From London’s East End
to the grasslands of northern China, from the
Parisian Left Bank to Tokyo’s Ginza, we seek out
exhibitions, screenings and events which shake the
mind, stir the heart, dazzle the eyes and transport
the imagination.
French heavyweight designer Philippe Starck’s Marie Coquine
placed a playful umbrella over the iconic Baccarat chandelier in a
quirky juxtaposition of old and new, tradition and whimsy.
BLANCHE
100
Peinture éclaboussée rythmiquement sur une
toile ou pulvérisée sur les murs d’une tour en
It[VU"WVu[LZ]v[\ZKL7H\S:TP[OV\KLJOPăVUZ"
photographies de semelles de chaussures
parcourant les artères des grandes villes ou âmes
humaines; constructions imaginatives dans les salles
peintes en blanc des institutions qui chargent des
frais d’admission ou dans le vent, gratuitement;
ÄSTZH]LJTHYJOHUKPZLZPUJS\ZLZKHUZSLZTLU\Z
I\YNLYZV\WYVK\J[PVUZTTK»OVTTLZHăHTtZ
aux cartes de credit maxed-out: Blanche Magazine
s’intéresse à l’art et à la créativité sous toutes
SL\YZMVYTLZ0SWYVÄSLSLZHY[PZ[LZJPUtHZ[LZL[
photographes du moment et apporte les légendes
d’hier à la jeunesse d’aujourd’hui. De l’East End
de Londres aux prairies du nord de la Chine, de
la rive gauche parisienne à Ginza à Tokyo, nous
recherchons les expositions, les projections et les
événements qui secouent l’esprit, remuent le cœur,
éblouissent les yeux et transportent l’imagination.
BLANCHE
97
Demographics Demographie
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Points de Vente /
Distribution points
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concept stores
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Concept Stores
Blanche peut créer
des advertorials
adaptés aux besoins
de ses clients.
Pour plus
d’informations,
contacter: Mode@
blanche-magazine.
com.
Blanche is a Paris
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fashion capitals of
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Blanche can create
well-thought and
impactful advertorials
tailored to the clients’
needs. For more
information contact
[email protected]
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231mm x 295mm imprimé sur du papier art 120g
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Pourquoi annoncer
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partout. D’une longue
robe noire, un rouge à
lèvres rouge vif ou une
odeur caractéristique
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innovant. Blanche est
une publication de
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avec de superbes
photographies,
illustrations et
éditoriaux. Une
publication qui séduit
vraiment ses lecteurs.
Advertising in Blanche
gives brands a great
platform to reach a
highly visual audience
with a relentless taste
for exquisite things
and unforgåettable
experiences. They
seek excitement
everywhere. From a
long black dress, a
red hot lipstick and
a distinctive smell
of a fragrance to an
arts installation and
an innovative design
concept. Blanche
is a publication of
the highest quality
with a state of
art photography,
illustrations and
editorials. A
publication which
truly seduces its
readers.
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