April `11 – March `

JNLR Survey Newsletter
April ’11 – March ‘12
Commercial radio the big winner in this book
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Newstalk had a very successful book with Newstalk Breakfast growing by a massive 39,000
listeners year on year. The station will be hoping to build on this success but the recent
departure of Ivan Yates is problematic and could impact on further growth. The Right Hook
also had a strong performance, the programme grew its listenership base by 7,000.
RTÉ Radio 1 experienced its first dip in share among all adults since December 2010.
However this was only marginal fall of 0.3 percentage points, the station remains rock solid
and saw growth across most programmes.
2FM’s listenership continues to decline with Tubridy seeing a drop of 30,000 listeners year
on year. Further to this, Breakfast with Hector experienced a fall-off of 15,000 listeners.
In contrast, Today FM’s key personalities increased their listenership figures. Ian Dempsey
gained 17,000 listeners while the Last Word with Matt Cooper gained 2,000 listeners. Ray
D’Arcy gained an impressive 31,000 listeners, almost the same number that Tubridy lost
during the period.
Year on year changes – average weekday listenership
Ryan
Tubridy
DOWN
30,000
listeners
Ray D’Arcy
Hector
UP
31,000
listeners
DOWN
15.000
listeners
Breakfast on
Newstalk
UP
39,000
listeners
National
Dublin
Cork
Local/Regional
Newstalk and Today FM’s national
listenership continues to grow.
2FM contunues to face challenges.
Declines for Q102 and 98FM have seen
FM104 consolidate its leadership of the
Dublin radio market amongst adults.
96FM/103FM sees a big drop in market
share from 45% to 40%, while
national stations Today FM, 2FM,
Newstalk and Radio 1 increase.
Local stations continue to go from strength
to strength with the exception of KFM, WLR
and Radio Kerry which experienced
significant drops in market share.
Publicis Engage, 16 Sir John Rogerson’s Quay, Dublin 2 | [email protected] | +353 1 649 6439 | www.publicisengage.ie
National
National – Year on year comparison
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National market share of listening
7am - 7pm - All adults
60
85% of Irish people listen to the radio every day, no change year on year.
RTÉ Radio 1 remains the most popular national station but has experienced a slight drop
of 0.3 percentage points in all adults share year on year. This is the first dip in listenership
the station has experienced since December 2010, but is not significant.
RTÉ 2FM experienced a 0.3 percentage points decrease in all adults share and a 0.4
percentage points decrease in housekeepers with children share year on year. However, the
station’s severe decline in recent books appears to have abated.
More positive results for Newstalk; the station’s all adults share has increased by 0.7
percentage points year on year. The big success story for the station is the Breakfast Show,
which has gained 39,000 listeners over the last 12 months.
Today FM also experienced an increase in its all adults share, however, the station’s main
gain was amongst housekeepers with children, which jumped from 11.8% to 13.5% share
year on year.
Local/Regional/Multi-City stations have seen a decline in all adults listenership, down 0.4
percentage points year on year
Average daily listening has risen from 234 to 236 minutes.
RTÉ Radio 1
Apr ‘10 - Mar ’11
40
Apr ‘11 - Mar ’12
30
23.2% 22.9%
20
9.5% 9.7%
7.8% 7.5%
10
4.1% 4.8%
1.7% 1.8%
0
RTÉ Radio 1
22.9%
RTÉ 2FM
RTÉ Lyric FM
Today FM
7.5%
10.1%
15.7%
1.2%
1.8%
Today FM
Any Regional / Local / M.City
Any Regional/
Local/ M.City
0.7%
11.4%
Newstalk
Newstalk
5.9%
16.2%
RTÉ 2FM
RTÉ Lyric FM
53.2% 52.8%
50
52.8%
9.7%
4.8%
National market share of listening
All adults
7am - 7pm
52.8%
13.5%
4.8%
National market share of listening
Housekeepers with children
7am - 7pm
Publicis Engage, 16 Sir John Rogerson’s Quay, Dublin 2 | [email protected] | +353 1 649 6439 | www.publicisengage.ie
4.1%
62.9%
National market share of listening
Adults 15-34
7am - 7pm
Dublin
Dublin – Year on year comparison
Dublin market share of listening
7am - 7pm - All adults
35
•
•
•
•
•
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Positive results for national stations Today FM and Newstalk as they increase their Dublin
market share. 2FM hit disproportionately in Dublin with a decline.
FM104 remains firmly Dublin’s number one station with 11.4% market share, over 2 points
ahead of its nearest competitor, Q102. The easy listening station fell by a disappointing 1.9
percentage points - the biggest drop for any Dublin station.
Although 98FM continues to decline in market share for all adults, it remains strong in
terms of housekeepers with children with 13.8% market share, just 0.1 percentage points
behind leaders FM104.
Radio Nova has now overtaken Lyric FM, Phantom, Sunshine 106.8FM and 4FM with 3.3%
market share.
Sunshine 106.8FM and 4FM had disappointing books with poor penetration levels in terms
of all adults.
FM104 remains strong for 15-34s with Spin 1038 also doing well with 17.1% market share.
Average daily listening in Dublin is 230 minutes which is down YOY from 235 minutes.
RTÉ Radio 1
RTÉ 2FM
RTÉ Lyric FM
1.2% 3.3% 0.6%
0.8%
6.8%
Q102
Sunshine 106.8 FM
Spin 103
Today FM
Phantom
Newstalk
4 FM
Nova
98FM
Other
30
25
April ‘10 - March ’11
32%
2.4%
15
11.4%11.4%
10
6.6%
5.5%
5
6.1%
6.9%
11.1%
9% 8.7%
7.8%
6.4%
9.2%
6.5% 6.8%
3.3%
2.9%
3.3% 3.2%
2.4%
0.7% 0.8% 1.3% 1.2%
0
RTÉ
RTÉ 2FM
Radio 1
RTÉ
Lyric FM
Today
FM
Newstalk
FM104
98FM
1.1%
3%
6.1%
Q102
Sunshine
106.8FM
Spin
103.8
5.1%
24%
8%
1.9%
5.5%
7.4%
13.8%
Dublin market share of listening
All adults
7am - 7pm
1% 6.6%
Nova
Other
5.3%
1.3%
17.1%
6%
0.8%
10%
21.6%
7.4%
6.9%
7.8%
4FM
0.6% 0.6%
9.3%
9.2%
3.2%
Phantom
1.6%
12.4%
11.4%
April ‘11 - March ’12
20
0.5% 0.6%
8.7%
FM104
32.2%
32%
13.9%
Dublin market share of listening
Housekeepers with children
7am - 7pm
Publicis Engage, 16 Sir John Rogerson’s Quay, Dublin 2 | [email protected] | +353 1 649 6439 | www.publicisengage.ie
14%
Dublin market share of listening
Adults 15-34
7am - 7pm
Cork
Cork – Year on year comparison
•
Despite a 5 percentage point drop YOY, Cork 96/103 holds the majority market share.
50
•
The national stations are continuing to do well in Cork with an increase in market share for
Radio 1, 2FM, Today FM and Newstalk. Lyric FM remains static YOY.
40
Cork market share of listening
7am - 7pm - All adults
45%
40%
April ‘11 - March ’12
31.2%
27.2%
30
•
April ‘10 - March ’11
Red FM is positioned second only to Cork 96/103 in terms of 15-34s with a market share of 24.5%.
21.3% 21.6%
20
•
For housekeepers with children, Today FM outperforms the other national stations.
13.7%12.7%
•
4.6% 5.1%
4FM continues to grow in Cork with 3.7% market share.
Average daily listening in Cork has grown from 262 to 279 YOY.
RTÉ Radio 1
96FM/103FM
RTÉ 2FM
RedFM
RTÉ Lyric FM
4FM
Today FM
Newstalk
3.7%
1.9%
RTÉ
Radio 1
21.6%
6.8%
10.6%
4.4% 4.5%
RTÉ 2FM
RTÉ
Lyric FM
Today FM Newstalk
96 FM /
C.S.
96FM
103 FM
RedFM
4FM
4% 7.4% 7.8%
0.8% 12.1%
13.7%
5.7%
1.1%
5.1%
1.9%
Other
3.1% 3.7%
1.9% 1.9%
0
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10.3% 10.6%
9.2% 10.4%
10
17.1%
5.4%
0.2% 1.9%
Other
0.8%
17.1%
24.5%
10.4%
4.7%
5.5%
40%
4.5%
Cork market share of listening
All adults
7am - 7pm
37.2%
Cork market share of listening
Housekeepers with children
7am - 7pm
Publicis Engage, 16 Sir John Rogerson’s Quay, Dublin 2 | [email protected] | +353 1 649 6439 | www.publicisengage.ie
28.1%
Cork market share of listening
Adults 15-34
7am - 7pm
Local/Regional
Local/Regional – Year on year comparison
Market share of listening
Adults 15-34
50
Regional
• Disappointing results for iRadio as they see falls in market share. i102-104 fell significantly,
down 7 points for 15-34s. Beat increased their market share by 1 point while Spin South West
remained static YOY.
42%
Apr ‘10 - Mar ’11
40
33%
30
Local
• Local stations go from strength to strength as all but three see market share increases in
their station broadcast areas. KFM, WLR and Radio Kerry saw disappointing books with a
large decline for both Radio Kerry and KFM of 7 points. Tipp FM had an increase of 6 points
to 57%.
33%
22%
19%
10
0
i102-104
i105-107
Spin
South West
Beat
Local market share of listening
7am - 7pm All adults
70
Apr ’11 - Mar ‘12
62% 62%
60
58%
57%
51%
51%
48%
50
40
36%
30
33%
31%
30%
29%
47%
45%
49%
51%
46%
46%
47%
37%
35%
30%
33% 34%
32%
34%
29%
26% 26%
24%
22%
22%
20
10
0
KFM
LMFM
KCLR
Midlands
103
South
East
East
Coast
Limerick
95
Tipp
FM
36%
35%
20
4FM
• Despite falls in market share in Dublin, 4FM has seen promising gains in their multi-city
broadcast areas with an increase from 1.4% to 2.3% market share for 20-44s.
Apr ’10 - Mar ‘11
Apr ‘11 - Mar ’12
35%
WLR
Clare
FM
Radio
Kerry
Galway
Bay
MWR
Publicis Engage, 16 Sir John Rogerson’s Quay, Dublin 2 | [email protected] | +353 1 649 6439 | www.publicisengage.ie
Shannon/
Nth Sound
Ocean
FM
Highland
Summary
Top 10 national programmes Apr ‘11 – March ‘12 All adults
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RTÉ Radio One, 2FM & Today FM all lost market share predominantly due to increased
Rank
Programme
Station
Time
% Reach
Listeners
competition from local and multi-regional/city radio stations
Morning Ireland
12%
449,000
7.00am-9.00am
2FM saw the biggest decline falling by 1.9% to 8.2%.
2
Liveline
12%
417,000
1.45pm–3.00pm
• Newstalk remains static at 4% market share and RTÉ Lyric FM is showing a marginal
3 increase
Marianfrom
Finucane
- Sat to 1.7%
11%
385,000
11.00am-1.00pm
1.6%
•
1
• 4 Since Marian
Gerry
Ryan’s
in reach going from 14%
Finucane
- Sun death, 2FM has lost 2%11.00am-1.00pm
10% in Jan-Jun 2010
364,000to
12% in Jul-Dec 10
5
News at One
1.00pm-1.45pm
10%
350,000
• The influx of regional/local stations targeting the youth audience is reflected in its high
6 marketThe
Business
- Sat
10%
344,000
10.00am-11.00am
share
for
Ads 1534 at 62.1%
The John
MurrayFM
Show have seen significant declines
9%
334,000
9.00am-10.00am
• 7 2FM and
Today
in the 15-34 market,
dropping 2.5
and
3.3
percentage
points
respectively
8
Today with Pat Kenny
9%
333,000
10.00am-12.00pm
• Average daily listening has dropped over 1% from 237 to 234 minutes
9
Playback - Sat
9%
315,000
9.00am–10.00am
10
Miriam Meets - Sun
10.00am-11.00am
8%
287,000
Year on year
7,000
13,000
3,000
Latest news
RTÉ 2FM has been announced as the radio partner
to the Flora Women's Mini Marathon on Monday
4th June in Dublin city centre. 2FM will broadcast
live from three Roadcasters on the day and DJ
Ruth Scott will MC the warm up areas. Ruth Scott
will also run the race along with two other 2FM DJs
Jenny Huston and Louise Heraghty.
3,000
12,000
9,000
4,000
7,000
This month, Boyzone member, Keith Duffy is set to
take to the 98FM airwaves on Saturdays from 122pm. The Dubliner, who also starred in Coronation
Street and is a very active charity worker, plans to
bring a mixture of interviews, listener banter and
client competitions to the show. 7,000
16,000
Main sponsorships available
Selected other national programmes Apr ‘11 – March ‘12 All adults
Time
% Reach
Listeners
Year on year
Ian Dempsey Breakfast Show
Programme
Station
7.00am-9.00am
5%
183,000
17,000
Breakfast with Hector
7.00am-9.00am
3%
122,000
15,000
Breakfast
7.00am-10.00am
4%
138,000
39,000
Tubridy
9.00am-11.00am
5%
172,000
30,000
Ray D’Arcy Show
9.00am-12.00am
7%
249,000
31,000
The Ray Foley Show
12.00pm-2.30pm
4%
151,000
5,000
The Right Hook
4.30pm-7.00pm
4%
130,000
7,000
Mary Wilson Drivetime
4.30pm-7.00pm
7%
245,000
6,000
The Last Word
4.30pm-7.00pm
5%
166,000
2,000
Newstalk
Shenanigans with Sile
2FM
Tubridy
Larry Gogan’s Golden Hour
Radio 1
Risin’ Time
The John Murray Show
Today FM
Savage Sunday
Contact your Client Manager for more information
Publicis Engage, 16 Sir John Rogerson’s Quay, Dublin 2 | [email protected] | +353 1 649 6439 | www.publicisengage.ie