TABLE OF CONTENTS - DISH Media Sales

Transcription

TABLE OF CONTENTS
3
DISH MEDIA SALES
4
TELEVISION ADVERTISING
8
ADDRESSABLE ADVERTISING
9
INTERACTIVE
13
ADDRESSABLE INTERACTIVE
14
DATA
15
DISH VIEWER PROFILE
16
AUDIENCE PROFILE
26
PREMIUM LIVE SPORTS PROFILE
35
COMMERCIAL SPECIFICATIONS & REQUIREMENTS
36
CONTACT INFORMATION
DISH Media Sales, the advertising sales division
will enhance the results of their national media
of DISH Network, provides advertisers intelligent
campaigns.
solutions to efficiently maximize exposure across
Headquartered in New York, with offices in
their desired targets. Through DISH Media Sales’
Chicago, Denver and Los Angeles, DISH Media Sales
viewer measurement tools, innovative platforms
is part of the DISH Network family committed to
and access to entertainment’s most sought-after
offering the highest-quality entertainment and most
cable programming, advertisers are equipped
advanced technology, all at an unbeatable value.
with the means to employ strategically positioned,
demographically-targeted buys, that, together
>3
© 2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
DISH Cluster Wheel
TARGETED CLUSTERS
DISH sells commercial inventory through demographically targeted clusters. Clusters provide
an intelligent, cost-effective solution to boost
national cable delivery and reach viewers within
every U.S. DMA. Advertisers benefit from the
aggregated cluster delivery that outperforms top
cable networks.
>4
PREMIUM PROGRAMMING
DISH’s premium programming provides
advertisers access to live sporting and premium
events—at low out of pocket costs. Premium
programming provides great exposure for brands
that, for a variety of reasons, cannot participate
in entertainment’s most highly anticipated
programming.
DISH Premium
Programming Wheel
>5
DIRECT RESPONSE
LONG FORM
With DISH’s direct response advertising, advertisers
Through DISH’s long form platform, advertisers can
can compel viewers to take action by securing their
build their brand nationally through the launch of a
place within DISH’s 8 demographically targeted
new network. Long form advertising opportunities
clusters, as well as during premiere live sporting
are comprised of 1–hour to 24–hour commercial
events, premium programming and within our
blocks airing across information networks and live
interactive and addressable capabilities. Inventory is
shopping networks.
available for 15, 30 and 60-second units.
>6
LATINO & INTERNATIONAL
According to the U.S. Census, the Hispanic
of more than 30 Spanish language and/or
population consists of more than 50 million people
bilingual networks that, when clustered together,
and continues to grow rapidly. In fact, more than
efficiently deliver targeted communications to this
2.5 million of DISH’s households are Hispanic.
fast-growing segment.
To reach this ever-expanding, multicultural market,
DISH offers a wide variety of outlets comprised
DISH Latino Wheel
>7
ADDRESSABLE ADVERTISING
DISH’s addressable advertising combines the
targeting precision of digital with the reach of
television, providing advertisers a highly focused
solution that leverages demographically targeted,
household level advertising on a national scale.
ADVANTAGES OF ADDRESSABLE ADVERTISING
• Reach nearly 8 million households
• Connect highly-relevant content with its
selected audience
• Access more specific targets—go beyond
traditional Nielsen age and sex demos
• Optimize impressions
>8
INTERACTIVE
DISH’s suite of interactive advertising opportunities
COMMERCIAL WITH TRIGGER
enriches the viewer-to-brand experience. Advertisers
A trigger is a custom overlay placed on a commercial
can leverage their existing 30-second unit, receive
unit. By pressing SELECT on the remote, the trigger
valuable consumer feedback, generate qualified
telescopes the viewer to a particular program,
leads, drive brand objectives and ultimately further
custom interactive application or DVR setting.
the time spent with their brand.
>9
INTERACTIVE
INTERACTIVE APPLICATION
content, promotional message, footage or highlight
DISH’s interactive applications transition the digital
reel on an exclusive channel. The programmed
experience to television—driving brand objectives
content can also include an optional trigger and
and increasing engagement via video and photo
placement on DISH’s electronic program guide to
galleries, games and other customizable opportunities.
attract valuable search and seek viewers.
Advertisers can also gain valuable insights and
generate qualified leads through on-screen RFI’s
DishHOME
(requests for information) and mobile extensions.
DishHOME, DISH’s interactive hub, provides
DEDICATED 24/7 CUSTOM BRANDED VIDEO CHANNEL
advertisers with a variety of effective branding
opportunities including: animated display banners,
Through DISH’s dedicated 24/7 custom
live video channel placements, interactive appli-
branded video channel, advertisers have the
cation listings, scrolling ticker text and creative
opportunity to own and continuously loop their
backgrounds/skins.
> 10
INTERACTIVE
2014 is an exciting year to utilize DISH’s interactive
• Interactive ad button capable of tuning to:
technology. DISH is constantly developing new and
• Fan screen
intelligent ways to improve the advertiser’s experience.
• Interactive application
• Network or channel
GAME FINDER
Exclusive to the Hopper is DISH’s Game Finder
application, which connects advertisers to DISH
sports fans in one centralized hub. Sports fans
never have to leave the channel with an active
scoreboard panel on screen during live action.
Currently, the Game Finder application offers
numerous advertising opportunities, including:
> 11
INTERACTIVE
CUSTOM SPORTING EVENT APPLICATIONS
Through custom sporting event applications,
relevant advertisers have the ability to seamlessly
align their brands with current, real time, marquee
sporting events. This year we’ll look to include:
• NCAA Football
• NHL
• MLB
• March Madness
• English Premier Soccer
* Other sports may be accommodated
> 12
In 2014, DISH is proud to introduce its newest
innovative advertising solution, addressable
interactive. Unlike conventional technology,
addressable interactive combines the targeting
effectiveness of addressable with the audience
engagement of interactive, enabling advertisers to
push beyond traditional targeting capabilities.
> 13
DATA
With DISH, advertisers gain a wealth of advanced
post campaign reports including: total and unique
performance data and analytics. DISH’s suite of
views to the interactive application, average time
intelligent advertising products is powered by
spent within the interactive application, requests
advanced data, providing advertisers access to
for information analysis, conversion rates, target
rich subscriber insights through a robust set-top
demographics performance and click-through
box footprint. Whether it’s merging databases with
rates via daypart, cluster, network and program.
survey research or employing traditional targeting
tactics, DISH’s viewer measurement team has
the capabilities, experience and expertise to guide
advertisers through the life-cycle of their campaign.
ADDRESSABLE POST CAMPAIGN REPORT
With DISH’s addressable post campaign reports,
advertisers are equipped with robust campaign
performance data including: overall reach and
INTERACTIVE TELEVISION POST CAMPAIGN REPORT
frequency, cumulative reach, impressions by
Advertisers, in partnership with DISH’s viewer
hour and day of week and campaign and network
measurement team, are able to optimize future
performance.
campaign performance through unprecedented
> 14
DISH VIEWER PROFILE
DEMOGRAPHICS
GENDER
REGION
Men
50%
West
24%
Women
50%
South
40%
Midwest
28%
Northeast
9%
AGE
18–49
55%
25–54
55%
Median
47
HOUSEHOLD INCOME
EDUCATION + EMPLOYMENT
College graduate +
31%
Any college
50%
Employed full time
50%
$50K+
58%
$75K+
37%
HOMEOWNERSHIP
Median
$59K
Own
COUNTY SIZE
77%
MARITAL STATUS
A|B
54%
C|D
46%
Married
63%
PRESENCE OF CHILDREN
1+ child
Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100
45%
> 15
AUDIENCE PROFILE
ADULT
DEMOGRAPHICS
GENDER
EDUCATION
Men
50%
College graduate +
30%
Women
50%
Any college
51%
AGE
HOMEOWNERSHIP
18–34
28%
Own
77%
18–49
57%
Rent
23%
25–54
55%
Median
47
HOUSEHOLD INCOME
MARITAL STATUS
Married
62%
Single
38%
$100K+
22%
$75K+
36%
$50K–$74.9K
22%
1+ child
$30K–$49.9K
21%
Median
$58K
44%
BUYING POWER INDEX
RETAIL POTENTIAL
PURCHASE INTENTIONS
Auto loan in the past yr
137
Sell home
116
$200+ avg mo mobile bill
126
Have children or get married
115
$1,500+ fine jewelry
121
Truck
111
$300+ video games
120
Home improvement DIYer
118
Purchased large kitchen appliance
114
Attend movies 1+ times/wk
112
$250+ sports/recreation equipment
110
> 16
AUDIENCE PROFILE
ENTERTAINMENT
DEMOGRAPHICS
GENDER
EDUCATION
Men
45%
College graduate +
33%
Women
55%
Any college
53%
AGE
HOMEOWNERSHIP
18–34
24%
Own
78%
18–49
53%
Rent
22%
25–54
54%
Median
49
HOUSEHOLD INCOME
MARITAL STATUS
Married
63%
Single
36%
$100K+
24%
$75K+
38%
$50K–$74.9K
22%
1+ child
42%
$30K–$49.9K
20%
Median
$60K
BUYING POWER INDEX
RETAIL POTENTIAL
Purchased/leased car past yr
142
7+ QSR visits/mo
114
Own 4+ vehicles
123
Own real estate property
113
121
Purchased sports/recreation equipment
113
$500+ tires
120
$40K–$50K vehicle purchase
119
114
> 17
AUDIENCE PROFILE
KIDS PRIME TIME
DEMOGRAPHICS
GENDER
EDUCATION
Men
52%
College graduate +
25%
Women
48%
Any college
51%
AGE
HOMEOWNERSHIP
18–34
55%
Own
68%
18–49
86%
Rent
32%
25–54
61%
Median
33
HOUSEHOLD INCOME
MARITAL STATUS
Married
43%
Single
57%
$100K+
23%
$75K+
37%
$50K–$74.9K
20%
1+ child
$30K–$49.9K
21%
Median
$59K
62%
BUYING POWER INDEX
RETAIL POTENTIAL
PURCHASE INTENTIONS
$300+ video games
210
1st home
177
154
Truck
170
Own 4+ vehicles
151
Life insurance
146
9+ QSR visits/mo
145
Home theater system
132
Purchased video game system
130
Portable DVD player
131
9+ sit down restaurant visits/mo
124
Visit theme parks
124
> 18
AUDIENCE PROFILE
KIDS
DEMOGRAPHICS
GENDER
EDUCATION
Men
46%
College graduate +
26%
Women
54%
Any college
50%
AGE
HOMEOWNERSHIP
18–34
43%
Own
67%
18–49
78%
Rent
33%
25–54
69%
Median
38
HOUSEHOLD INCOME
MARITAL STATUS
Married
58%
Single
42%
$100K+
21%
$75K+
34%
$50K–$74.9K
21%
1+ child
$30K–$49.9K
21%
Median
$55K
69%
BUYING POWER INDEX
RETAIL POTENTIAL
PURCHASE INTENTIONS
5+ video games
192
1st home
142
Auto loan in the past yr
172
Become parents
141
136
Hybrid vehicle
132
126
Computer (laptop or desktop)
120
Purchased tires
123
Cruise vacation
116
9+ QSR visits/mo
121
Pet owner
120
9+ sit down restaurant visits/mo
112
> 19
AUDIENCE PROFILE
MENS
DEMOGRAPHICS
GENDER
EDUCATION
Men
56%
College graduate +
30%
Women
44%
Any college
50%
AGE
HOMEOWNERSHIP
18–34
29%
Own
76%
18–49
58%
Rent
24%
25–54
56%
Median
46
HOUSEHOLD INCOME
MARITAL STATUS
Married
62%
Single
38%
$100K+
23%
$75K+
37%
$50K–$74.9K
21%
+1 child
45%
$30K–$49.9K
21%
Median
$59K
BUYING POWER INDEX
RETAIL POTENTIAL
Purchased new domestic
vehicle in the past yr
133
Purchased portable GPS navigation
117
120
116
$250+ sports/recreation equipment
120
9+ QSR visits/mo
112
Pet owner
120
Purchased television set
112
117
117
> 20
AUDIENCE PROFILE
NEWS
DEMOGRAPHICS
GENDER
EDUCATION
Men
53%
College graduate +
33%
Women
47%
Any college
52%
AGE
HOMEOWNERSHIP
18–34
22%
Own
79%
18–49
50%
Rent
21%
25–54
50%
Median
50
HOUSEHOLD INCOME
MARITAL STATUS
Married
64%
Single
36%
$100K+
24%
$75K+
37%
$50K–$74.9K
22%
1+ child
$30K–$49.9K
20%
Median
$59K
41%
BUYING POWER INDEX
RETAIL POTENTIAL
PURCHASE INTENTIONS
Country club membership
136
Environmentally friendly products
124
130
Kitchen remodel
123
$500+ tires purchase
125
118
FINANCIAL SERVICES
$40K–$50K vehicle purchase
115
128
Use certified planner
120
$500+ charitable contribution
112
> 21
AUDIENCE PROFILE
SPORTS
DEMOGRAPHICS
GENDER
EDUCATION
Men
68%
College graduate +
31%
Women
32%
Any college
51%
AGE
HOMEOWNERSHIP
18–34
28%
Own
78%
18–49
56%
Rent
22%
25–54
55%
Median
47
HOUSEHOLD INCOME
MARITAL STATUS
Married
63%
Single
37%
$100K+
25%
$75K+
40%
$50K–$74.9K
22%
1+ child
$30K–$49.9K
19%
Median
$64K
43%
BUYING POWER INDEX
RETAIL POTENTIAL
FINANCIAL SERVICES
163
Auto loan past year
173
$250+ sports/recreational equipment
149
Use financial advisor/broker
123
Play golf
142
$250K+ investments
122
$500+ tires
140
$250K+ life insurance value
120
Own motorcycle
138
120
Cruise travel
119
> 22
AUDIENCE PROFILE
WOMENS
DEMOGRAPHICS
GENDER
EDUCATION
Men
40%
College graduate +
31%
Women
60%
Any college
52%
AGE
HOMEOWNERSHIP
18–34
28%
Own
77%
18–49
58%
Rent
23%
25–54
55%
Median
46
HOUSEHOLD INCOME
MARITAL STATUS
Married
61%
Single
39%
$100K+
22%
$75K+
37%
$50K–$74.9K
21%
1+ child
$30K–$49.9K
20%
Median
$58K
45%
BUYING POWER INDEX
RETAIL POTENTIAL
PURCHASE INTENTIONS
New auto loan in the past yr
135
Life insurance in the next yr
118
Attend movies 1+ times/wk
124
Remodel kitchen next yr
116
Pet owner
122
Remodel bathroom next yr
116
9+ QSR visits/mo
117
2 home/vacation home
111
Purchased television set in the past yr
115
Purchased 5+ video games in the past yr
113
$1,000+ home improvements
112
nd
> 23
AUDIENCE PROFILE
YOUNG ADULT
DEMOGRAPHICS
GENDER
EDUCATION
Men
48%
College graduate +
22%
Women
52%
Any college
47%
AGE
HOMEOWNERSHIP
18–34
55%
Own
65%
18–49
83%
Rent
35%
25–54
58%
Median
33
HOUSEHOLD INCOME
MARITAL STATUS
Married
44%
Single
56%
$100K+
19%
$75K+
32%
$50K–$74.9K
23%
1+ child
$30K–$49.9K
21%
Median
$54K
58%
BUYING POWER INDEX
RETAIL POTENTIAL
PURCHASE INTENTIONS
141
Lease a car
156
Purchased video game system past yr
123
Home theater system
133
Pet owner
120
Computer (laptop or desktop)
132
9+ QSR visits/mo
119
Cruise vacation
126
Purchased tires
119
eReader
126
Owns 4+ vehicles
118
Giant flat screen HDTV
120
2–3 movies/mo
116
> 24
AUDIENCE PROFILE
LATINO
DEMOGRAPHICS
GENDER
EDUCATION
Men
56%
Women
44%
AGE
Any college
28%
HOMEOWNERSHIP
18–34
43%
Own
52%
18–49
79%
Rent
48%
25–54
72%
Median
38
1+ child
71%
HOUSEHOLD INCOME
$100K+
31%
U.S./FOREIGN BORN
$75K+
39%
U.S.
46%
$50K–$74.9K
18%
Foreign
54%
$30K–$49.9K
28%
Median
$41K
BUYING POWER INDEX
RETAIL POTENTIAL
139
Purchase SUV
122
Kitchen remodel
139
Cat owner
121
Attend live theater
134
$100K+ life insurance total value
120
$500+ tires
125
Bathroom remodel
119
123
Shop at sporting goods store
118
123
1+ movies/wk
115
Dog owner
114
> 25
AUDIENCE PROFILE
PREMIUM LIVE SPORTS
DEMOGRAPHICS
GENDER
MALE
56%
INDEX
116
GENDER/AGE
M18–49
31%
M25–54
32%
HOUSEHOLD INCOME
HOMEOWNERSHIP
$100K+
INDEX
OWN
INDEX
101
85%
118
26%
$75K+
INDEX
108
INDEX
41%
INDEX
106
MARITAL STATUS
MARRIED
65%
MEDIAN
INDEX
121
$64K
118
1+ CHILD
43%
INDEX
108
BUYING POWER INDEX
RETAIL POTENTIAL
AUTOMOTIVE
ITEM
ITEM
INDEX
FINANCIAL SERVICES
INDEX
ITEM
INDEX
$1,500+ fine
jewelry
145
Purchased new
vehicle/yr
140
Use certified
financial planner
142
Purchased
sports/recreation
equipment
141
$500+ tires
133
128
Owns 4+ vehicles
128
$250K+ total
investments
130
$50K+ vehicle
purchase
116
Own investment
real estate
113
Purchased
portable GPS
Home
improvement
DIYer
129
$200+ gift cards
124
9+ QSR visits/mo
121
> 26
AUDIENCE PROFILE
COLLEGE BASKETBALL
DEMOGRAPHICS
GENDER
MALE
68%
INDEX
141
GENDER/AGE
M18–34
37%
M18–49
37%
M25–54
35%
HOUSEHOLD INCOME
HOMEOWNERSHIP
$100K+
OWN
30%
$75K+
INDEX
111
INDEX
46%
INDEX
117
INDEX
119
81%
119
MARITAL STATUS
MARRIED
66%
MEDIAN
INDEX
INDEX
123
$70K
130
INDEX
132
BUYING POWER INDEX
RETAIL POTENTIAL
ITEM
INDEX
ITEM
INDEX
$250K total
investments value
191
$40K–$50K
vehicle
purchase
133
Use financial
advisor/broker
181
Own luxury
vehicle
130
$500K+ life
insurance value
180
9+ family/steak
house restaurant
visits/mo
129
$500+ tires
153
9+ QSR visits/mo
127
Use green
products
136
$5,000+
home remodel
124
> 27
AUDIENCE PROFILE
COLLEGE FOOTBALL
DEMOGRAPHICS
GENDER
MALE
65%
INDEX
135
GENDER/AGE
M18–49
36%
M25–54
36%
HOUSEHOLD INCOME
HOMEOWNERSHIP
$100K+
OWN
28%
$75K+
INDEX
126
INDEX
46%
INDEX
111
INDEX
117
81%
$70K
119
MARITAL STATUS
MARRIED
66%
MEDIAN
INDEX
INDEX
123
134
1+ CHILD
43%
INDEX
107
BUYING POWER INDEX
RETAIL POTENTIAL
ITEM
INDEX
ITEM
INDEX
$250K+ total
investment
value
190
Home
improvement
DIYer
147
Sports/
recreation
equipment
167
$750+ fine
jewelry
141
3+ business
trips/yr
164
Plan to purchase
truck next yr
128
$500K+life
insurance
value
163
Plan to purchase
SUV next yr
127
9+ family/
steak house
restaurant
visits/mo
147
> 28
AUDIENCE PROFILE
MLB
DEMOGRAPHICS
GENDER
MALE
62%
INDEX
129
GENDER/AGE
M18–49
31%
M25–54
33%
HOUSEHOLD INCOME
HOMEOWNERSHIP
$100K+
INDEX
OWN
INDEX
107
82%
123
27%
$75K+
INDEX
109
INDEX
44%
INDEX
115
MARITAL STATUS
MARRIED
66%
MEDIAN
$69K
INDEX
124
124
1+ CHILD
41%
INDEX
102
BUYING POWER INDEX
RETAIL POTENTIAL
ITEM
INDEX
ITEM
INDEX
$250+ sports/
recreation
equipment
177
Plan to
purchase eReader
131
3+ business
travel trips/yr
169
$1K–$1.5K
home computer
126
Purchased new
domestic vehicle
in the past yr
154
Plan to
purchase SUV
124
$200+ avg mo
mobile bill
138
Plan to purchase
blu-ray player
120
$3,000+
domestic
vacation
131
> 29
AUDIENCE PROFILE
NASCAR
DEMOGRAPHICS
GENDER
MALE
67%
INDEX
138
GENDER/AGE
M18–49
34%
M25–54
34%
INDEX
HOUSEHOLD INCOME
HOMEOWNERSHIP
$50K+
INDEX
OWN
INDEX
102
812%
120
59%
MEDIAN
MARITAL STATUS
$59K
MARRIED
117
66%
INDEX
123
INDEX
126
BUYING POWER INDEX
RETAIL POTENTIAL
ITEM
INDEX
ITEM
INDEX
$500+ tires
163
Use certified
financial planner
143
Home improvement
DIYer
155
9+ family/steak
house restaurant
visits/mo
139
$100K+
life insurance
153
Pet owner
125
Sports/recreation
equipment
153
$100K+ total
investments value
123
Auto loan past yr
148
9+ QSR
visits/mo
121
Plan to purchase
a truck next yr
144
Fine jewelry
117
®
> 30
AUDIENCE PROFILE
NBA
DEMOGRAPHICS
GENDER
MALE
66%
INDEX
137
GENDER/AGE
M18–49
19%
M18–49
39%
M25–54
36%
HOUSEHOLD INCOME
HOMEOWNERSHIP
$100K+
OWN
28%
$75K+
INDEX
122
INDEX
44%
INDEX
111
INDEX
114
77%
$68K
113
MARITAL STATUS
MARRIED
66%
MEDIAN
INDEX
INDEX
123
139
1+ CHILD
INDEX
45%
INDEX
113
135
BUYING POWER INDEX
RETAIL POTENTIAL
ITEM
INDEX
ITEM
INDEX
$200+ avg mo
mobile bill
146
Plan to buy giant
flat screen television
126
Use certified
financial planner
143
Own luxury
vehicle
126
Portable GPS
device
142
Television set
125
Plan to buy
truck
135
5+ video
games
124
Auto loan past
year
134
Plan to buy
smartphone
123
Plan to buy home
theater system
130
Large kitchen
appliances
120
®
> 31
AUDIENCE PROFILE
NCAA BASEKTBALL TOURNAMENT
DEMOGRAPHICS
GENDER
MALE
72%
INDEX
148
GENDER/AGE
M18–49
40%
M25–54
38%
HOUSEHOLD INCOME
HOMEOWNERSHIP
$100K+
INDEX
OWN
INDEX
117
80%
119
30%
$75K+
INDEX
139
INDEX
47%
INDEX
121
MARITAL STATUS
MARRIED
67%
MEDIAN
INDEX
125
$71K
142
BUYING POWER INDEX
RETAIL POTENTIAL
ITEM
INDEX
ITEM
INDEX
$250+ sports/
recreation
equipment
206
Plan to purchase
eReader
137
$150K total
investments
value
184
Purchased large
kitchen appliances
in the past yr
132
Use certified
planner
168
Bought/leased
new vehicle
past year
131
$500+ tires
168
Plan to
purchase giant
HDTV
120
Purchased GPS
navigation device
in the past yr
165
Plan to purchase
vehicle in the next yr
119
Home
improvement
DIYer
150
Gym membership
117
> 32
AUDIENCE PROFILE
NFL
DEMOGRAPHICS
GENDER
MALE
62%
INDEX
129
GENDER/AGE
M24–54
56%
M18–49
34%
M25–54
35%
HOUSEHOLD INCOME
HOMEOWNERSHIP
$100K+
INDEX
OWN
INDEX
105
80%
118
26%
$75K+
INDEX
104
INDEX
43%
INDEX
111
MARITAL STATUS
MARRIED
65%
MEDIAN
$67K
INDEX
121
120
1+ CHILD
45%
INDEX
INDEX
111
132
BUYING POWER INDEX
RETAIL POTENTIAL
ITEM
INDEX
ITEM
INDEX
3+ business
trips/yr
189
5+ video
games
126
Auto loan
147
4+ electronic store
shopping visits/mo
123
Owns real
estate property
144
9+ family/steak
restaurant visits/mo
122
$1,000+ fine
jewelry
137
Pet owner
121
$40K–$50K
vehicle purchase
135
Gym membership
117
$200+ avg mo
mobile bill
134
®
> 33
AUDIENCE PROFILE
NHL
DEMOGRAPHICS
GENDER
MALE
67%
INDEX
138
GENDER/AGE
M18–34
20%
M18–49
39%
M25–54
35%
HOUSEHOLD INCOME
HOMEOWNERSHIP
$100K+
OWN
26%
$75K+
INDEX
128
INDEX
48%
INDEX
109
INDEX
124
77%
$73K
113
MARITAL STATUS
MARRIED
67%
MEDIAN
INDEX
INDEX
125
137
1+ CHILD
44%
INDEX
INDEX
109
132
BUYING POWER INDEX
RETAIL POTENTIAL
ITEM
INDEX
ITEM
INDEX
Use certified
financial planner
206
Plan to purchase
video or digital
camera
132
$250K+ total
investments
value
196
Plan to purchase
a tablet
126
Large kitchen
appliance
144
$30K–$40K
vehicle purchase
124
Plan to purchase
blu-ray player
142
Use business
banking services
121
Business travel
141
Plan to purchase
life insurance
121
Shop at
furniture store
134
Plan to
purchase a
smartphone
120
Cruise vacation
133
> 34
COMMERCIAL SPECIFICATIONS & REQUIREMENTS
TAPE REQUIREMENTS
COMCAST ADDELIVERY
SD FORMAT
Digital Beta of BetaSP
CONTACT
855-858-1942
HD FORMAT
1080i/HD Cam (No SR)/2 Channel Stereo PCM Audio –
59.94 System Frequency
DISH CALL LETTERS
DISH
PLEASE NOTE
We can only accept one format (SD or HD) per campaign. Tapes will be
up-converted or down-converted on an as needed basis. For triggers,
either SD or HD creative is accepted.
EACH TAPE SHOULD CONTAIN
30 seconds of bars & tone | 5 seconds slate |
5 seconds black | Spot | black
Multiple spots may be put on one tape. Include a
minimum of 2 seconds of black before and after each spot.
DESTINATION NAME
DISH Network
SALES CONTACT (TO GET AN ACCOUNT FOR SENDING SPOTS)
Fanny Lambright | Comcast AdDelivery
(303) 486–3877
[email protected]
YANGAROO (LAUNCHES 6/2/14)
CONTACT
(855) 534–0607
DISH CALL LETTERS
Dish Network
30 seconds of bars & tones | 5 second slate | 5 seconds black |
Spot | 5 seconds black | 5 seconds slate | Spot #2 | Etc.
FORMAT
HD & SD
TAPE LABELING
EMAIL
[email protected]
PLEASE INCLUDE THE FOLLOWING INFORMATION
Client | Title | Date | Duration | ISCI | 800#
ON THE SPOT MEDIA
STANDARD MAIL
DISH CALL LETTERS
Dish Network
SD+HD TAPES
Meridian Encoding Station
9601 South Meridian Blvd.
Englewood, CO 80112
(303) 723–3127
LONG FORM
EchoStar Satellite L.L.C
530 EchoStar Drive
Cheyenne, WY 82007
(303) 633–5281
DIGITAL DELIVERY METHODS
FORMATS
HD & SD
CONTACT INFO
Jacki Berger
Director of Sales and Service
On The Spot Media
(917) 546–9299
[email protected]
JAVELIN
CONTACT
(877) 851–1786
EXTREME REACH
DISH CALL LETTERS
DISHNET-J
CONTACT
(877) 769-9382
FORMAT
HD & SD
DISH CALL LETTERS
Client selects/searches – DISH NETWORK
SHORT FORM TAPE DEADLINES
FORMAT
HD & SD
TAPE MUST ARRIVE 12PM ET
FOR CAMPAIGN START ON
MONDAY
WEDNESDAY
TUESDAY
THURSDAY
WEDNESDAY
FRIDAY
THURSDAY
SATURDAY/SUNDAY/MONDAY
FRIDAY
TUESDAY
TRAFFIC INSTRUCTIONS/VIEW COPY
Please contact your DISH Media Sales representative for specific
instructions.
> 35
CONTACT INFORMATION
NEW YORK
DIRECT RESPONSE
VP, MEDIA SALES
Brian Norris
[email protected]
CHICAGO
DIRECTOR
Adam Gaynor
[email protected]
GENERAL MARKET
GENERAL MANAGER
Steve Young
[email protected]
GENERAL MANAGER
GENERAL MANAGER
Scott Berger
[email protected]
John Quinn
[email protected]
GENERAL MANAGER
GENERAL MARKET
ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVE
Sean Robertson
[email protected]
Rich Boland
[email protected]
ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVE
Mary Burfete
[email protected]
Anthony Sedita
[email protected]
ACCOUNT EXECUTIVE
Andrew Troy
[email protected]
DENVER
LATINO
& INTERNATIONAL SALES
ACCOUNT SERVICE REPRESENTATIVE
Kate Errera
[email protected]
SENIOR MANAGER
GENERAL MANAGER
John Rinaldo
[email protected]
MANAGER, PROGRAMMATIC
Ken Clark
[email protected]
GENERAL MARKET
GENERAL MANAGER
Dan Kelly
[email protected]
ACCOUNT EXECUTIVE
ADVANCED TELEVISION
Joanna Thissen
[email protected]
DIRECTOR
LOS ANGELES
Cynthia Santos
[email protected]
James Shears
[email protected]
LONG FORM
Natalie Fandrey
[email protected]
Phil Estevez
[email protected]
ACCOUNT EXECUTIVE
ADDRESSABLE &
PROGRAMMATIC
Kimberly Hicks
[email protected]
Alexis Rosenberg
[email protected]
ACCOUNT EXECUTIVE
Colleen Dawe
[email protected]
Brad Ritchie
[email protected]
GENERAL MANAGER
ACCOUNT SERVICE REPRESENTATIVE,
Adam Lowy
[email protected]
ADDRESSABLE
Stephen Eidelman
[email protected]
SENIOR MARKETING MANAGER
Natalie Bastian
[email protected]
OFFICES
NEW YORK
CHICAGO
DENVER
LOS ANGELES
185 Varick Street
6th Floor
New York, New York 10014
500 North Michigan Avenue
Suite 2240
Chicago, Illinois 60611
9601 South Meridian Blvd
Englewood, Colorado 80112
11766 Wilshire Blvd
Suite 550
Los Angeles, California 90025
> 36

TABLE OF CONTENTS - DISH Media Sales

Transcription

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