a view from the outside

F?NLAND
A VIEW FROM THE OUTSIDE
A sneak preview
with some pictures
F?NLAND
Vizoog vzw is a nonprofit organization, based in
Belgium and committed to graphic design, photography and recyling art. We organise, promote
and perform communication tasks for groups
and individuals. We develop creative ideas and
artistic concepts for groups and individuals.
And last but not least:
We are ‘Heavy Finnophiles’, probably the reason
why we started project in 2009. With ‘F?NLAND’
we will focus in a positive way on those aspects
which make Finland special.
It will be the view from an outsider who has
fallen in love with the country.
‘F?NLAND’ is not targeting the tourist in the
first place, but rather anyone wanting to know
more about Finland, Finnish people living
abroad, stakeholders, business contacts, etc... As
such, this book will be a useful public relations
tool for companies; a must-have book for anyone interested in Finland. It will be a book full
of original photographs and fascinating stories
about the beauty of Finland in all of its aspects.
It is remarkable how little the average person
knows about Finland, and with F?NLAND we
will try to fill the gap.
For this project we have the mental support of
the Finnish Cultural Institute in Brussels.
On our trips to Finland we were able to gather
interesting material and information.
A VIEW FROM
THE OUTSIDE
A book full of original photographs
and fascinating stories about the
beauty of Finland in all of its aspects.
Technical information
F?NLAND a view from the outside
Hardcover, full quadri,
17x24cm standing format, 17x48 cm open.
Approx: 40 katerns (640 pages),
Language English, publishing date approx.
end of 2012
(The articles will be written in Dutch, and
translated into English by a native speaker.)
Printed in (estimation) 5,000 copies
(Wishfull thinking: we hope to reach 20,000 copies.)
For more information,
please contact:
[email protected]
0032 472923970
www.vizoog.com
Some subjects that we already covered are: the
Finnish winter, Hvitträsk, Finnish design,
Puukko’s, ITE-taide, Moomins, schools, Viking
ferries, Bonk, Leningrad Cowboys, Apocalyptica,
sauna, tango, harvesting, forestry, libraries,
Finnish animals, goldmining, Juhannus, Ruska,
uuden vuoden tina, berrypicking ... This list is
not complete, but already gives you an idea.
For each subject we look for a particular point of
view that shows the subject in an original way.
Among other things, we will cover: Finnish
inventions, Finnish companies, aurora borealis, Lönrott’s travels, Fiskars Village, travelling
in Finland, recipes, the Sami culture, flowers,
salmiakki, sisu, Paavo Nurmi, rally, ice hockey,
special people, weird contests, ... and anything
interesting that reaches our attention while
travelling.
Sincerely,
Coverphoto, Juhannus in Naantali
P2: Helsinki Railway station Giants
Lil Meert,
Photographer.
Jan Van Craesbeeck,
Graphic designer and
project coördinator
Alvar Aalto designs, Left page: Library of Rovaniemi, sketch of the Savoy vase, Stool.
Right page: Savoy vase, interior of the church of Seinäjoki, sauna .
Alvar Aaalto
Books, left page Helsinki old library
Right page: Top Turku library , under left Turku library, middle
Hvitträsk, under right ‘Willen Wanhat’ in his Bookmobile.
libraries
Sweets and desserts, left page, vendor of sweets, bottom, sweet
berry soup (Marjakeitto)
Right page: left top, Karelian pastries (Karjalanpiirakat) right top:
Easter dessert (mämmi) middle, squeaky cheese (Leipäjuusto),
bottom, Runeberg cake (Runebergin tortut).
Sweets & Food
Vegetables, Left page: street vendors selling strawberries (mansikka),
peas (herneet), onions (sipulit).
Right page: girl on a bus eating sweet peas.
vegetables
The notorious ‘Bonk’ museum in Uusikaupunki.
Bonk Business Inc. is the world leader in pioneering Third Millennium
technologies such as fully Defunctioned Machinery, Cosmic Therapy,
Repacking, ADS (Advanced Disinformation Systems) and LBH
(Localised Black Holes).
Left page: Henrik Helpio, head of the technical department.
Right page: Garum, the ansjovis sauce, under Bonk machine.
bonk museum
Animals, Left page , top left : Police officer training a ‘sniffing dog’
in Hameenlinna. top right owl in the forest. Bottom wolfs in winter.
Right page: reindeer.
animals
Sauna, left page: members of the International Sauna Society
central photo, ice swimming. under, wooden logs for a sauna.
Right page: Mother and son Holopaiinen from the Kotiharju
sauna in Helsinki, the last remain public sauna with a wooden stove.
sauna
Tango, Left page top: Tangomarkinat in Seinäjoki. Under, a
glimpse in the Finnish soul. Right page: Dance legend Åke
Blomqvist, the Emperor of the dance floor.
tango
Designers, Right page: Oiva Toika and one of his birds.
Left page top: Harry Koskinen, middle cantarella from Tapio
Wirkkala, under, Aamu Song et Johan Olin from Company, right,
Päivi Takokallio, managing director of the Rovaniemi Design Week.
design
Left page: Top, Children playing in Nuorgam, the most Northerly
school of Europe. Under left Moominmania, under right teaching
on distance, berrypicking. Right page, the most beautiful gift.
children
Scenery, large photo: Ruska in Lapland. Left page under: Juhannus in Naantali. Right page under: winter at Levi mountain.
nature
Music, Central photo: Accordeonis Kimmo Pohjonen
Left page: The Leningrad cowboys , Apocaliptica
music
Sami, Left page top left Sami cooking, middle, Lapin Kulta, the
gold of Lapland, under, traditional Sami lady. Left page right
top Drum, middle a old puukko , Under, a ‘guksi’ a typical sami
drinking cup. Page right, artist Petteri Laiti teaching his son
Sami the art of making a traditional knife.
sami
Sport, Top photo’s, A giant leap for 82 year old Senni Suhonen.
Left bottom, Wrestler and Olympic champion, Jouko Salomäki
(gold in Los Angeles) in front of the statue of him and his brother
Jari. Cental photo, Hopeasompa.
Right page The winners and the medals.
sport
For any information, ideas, proposals, please contact:
[email protected] 0032 472923970 www.vizoog.com