on line. on paper. on purpose.

Andrew Hill Creative Team, UK | Published in BTC On Paper March ‘11 Issue
on line.
on paper.
on purpose.
[ 2013 media kit ]
the power of
btc numbers
on purpose
btc members
webinars
btc visits
btc video
annual visits 2.8 million
annual page views 15.5 million
annual views 630,000
annual minutes viewed 2,500,000
email blasts
on the road
640,000 members in total
41,000 new members in 2012 (est.)
daily emails sent 220,000
annual emails sent 88,330,000
social media
Facebook fans 105,000
Facebook impressions (1/1-7/1, 2012)
40,670,060
Facebook fan posts/comments (1/1-7/1, 2012)
336,627
Twitter followers 8,000
on paper
btc magazine
live views 16,624
post webinar views 56,519
btc events
12th Annual Stylist Choice Awards
3,300 sold-out live attendees
3,500 webcast viewers
RAW Talent, Orlando, June 2012
2,200 sold-out live attendees
5,100 webcast viewers
COLOR, October 7-8, 2012
17 world class colorists
1,300 tickets nearly sold-out 3
months in advance
5 issues annually
75,000 copies per issue
350,000 mailed copies
catalogs
3 issues annually
50,000-100,000 mailed copies
2
image courtesy of Chumba Concept Salons, Australia
on line
the secrets to
our success
warm fuzzy
It’s always been about creating an emotional, credible, sincere
connection with our audience and we’ve done that for 12 years. We
hear her and she knows it—and gives us her loyalty in return.
tough, calculating
Content has become a commodity. Everyone publishes the same
stuff. NOT BTC! We ONLY showcase collections which are exclusive
to us from the most award-winning hairdressers in the world. Plus,
we dig deep to find the brightest young talent never before published.
What’s more, we have exclusive content relationships with the best
educators in the world whose advice and step-by-steps will only be
seen on behindthechair.com. Finally, BTC owns the loyalty of the
celebrity stylist, so you can be sure that we will have the exclusive on
every hot new celeb look before anyone else!
image courtesy of Antonio Giovanni Hairdressing, UK
let’s party
We’re the party you want to be at if you’re a salon pro. Hands down,
we have the most engaged and active audience on the web with
more comments and posts than all of our competitors combined.
This offers your brand built-in credibility and engagement when the
conversation about your brand happens on BTC.
integration
BTC is the leader online, in print and now in events, so partnering
with us creates an immediate, unmatched integration of your
message across all possible salon mediums. Your success depends
on all of them, so partnering with behindthechair.com immediately
gives you the widest reach and most powerful voice in one fell
swoop—you don’t have to “cherry pick” your buys. The biggest and
best cherries are all on BTC’s tree.
3
image courtesy of Tracey Hughe for Mieka Hairdressing, Australia
on line
151 East Hawthorne Lane | West Chicago | IL 60185 | 800.760.3010 | [email protected]
4
behindthechair.com
Launched 12 years ago, BTC is the largest community of hairdressers
in the world with over 600,000 members from 162 countries worldwide.
behindthechair.com is the #1 most trafficked salon professional site in the
world, with all other competitors trailing significantly behind.
based on this rate we should hit
over 3 million visits in 2012!
page views
may 2011–2012 2,859,438
15,558,123
may 2010–2011 2,264,312
may 2009–2010 1,421,132
15,255,108
10,846,196
5
image courtesy of Robert Bava for Parlour Hair Group, Australia
visits
member profile
current membership
600,000+ salon professionals ranging from from
owner/managers to cosmetology students and
everyone in between.
membership breakdown
Licensed Cosmetologists.......................................86%
Hairdresser/Colorist...............................................56%
Salon/Spa Owner-Manager.................................21%
Booth Renter................................................................ 9%
Student ........................................................................... 6%
Nail, Skin, Makeup.................................................. 3%
Mfg & Dist.................................................................... 3%
School Instructor....................................................... 2%
loyal
members
traffic
new
member
traffic
6
image courtesy of Tracey Hughe for Mieka Hairdressing, Australia
salon size
1-2 chairs.....................................................................16%
3-5 chairs.....................................................................25%
6-11 chairs..................................................................37%
12+ chairs....................................................................22%
image courtesy of Antonio Giovanni Hairdressing, UK
member engagement
count of visits visits
percentage
of total
1
1,107,138
38.72%
2
339,022
11.86%
3
173,602
6.07%
4
121,647
4.25%
5
91,638
3.20%
6
74,096
2.59%
7
61,549
2.15%
8
52,723
1.84%
9-14
210,379
7.36%
15-25
191,943
6.71%
26-50
180,732
6.32%
51-100
119,592
4.18%
100-200
65,805
2.30%
201+
69,570
2.43%
Step-by-Steps.............. 60%
Articles........................... 20%
Collections ................... 16%
Products ..........................4%
7
btc email blasts
BTC delivers emails to more than 220,000 salon professionals, six days a
week. Our Tip of the Day and e-weekly newsletters contain vital technical
information, as well as unique editorialized advertising. The best part? Our list
is always changing, and our “opt in” is completely voluntary so you’re always
reaching a new and growing audience. The icing on the cake is our ability to
target our email list in any way you like, giving you the option to pinpoint the
audience that you feel is most effective for your goals.
tip of the day
weekly
8
social media
facebook
105,000 fans and climbing
Numbers don’t lie. We’ve surpassed 100,000 fans, which tells us that BTC
members have made us their hangout of choice! It’s about the connection that
we create with our members through ongoing postings of tips, photos, news,
contests and interactive activities throughout the day.
twitter
8,000 followers
BTC Twitter fans live for our
tweets, and they get them
regularly. In addition to
dedicated Twitter content,
every Facebook post is
automatically tweeted as
well.
9
community
Introducing BTC Community—a social
network built by salon pros, for salon
pros. It’s the place to upload your
collections, launch discussions, post
events, share videos and blogs and
communicate directly with engaged
stylists worldwide.
10
151 East Hawthorne Lane | West Chicago | IL 60185 | 800.760.3010 | [email protected]
11
image courtesy of Chris Williams for RUSH London, UK
on paper
behindthechair.com
the makeover issue
on paper
best celebrity
makeovers of 2010
btc on paper
magazine
“‘Be the change’ you wish to see in yourself.”
recreating 6
hollywood hues
11 business tips
to rock in 2011
pages of
hair and
techniques
themakeoverissue2010
the color issue
rising son
Zak Mascolo
is the chosen one
hair by
“Garren knows how to make a girl
look glamorous.” --Madonna
the
ethe
styling
colorissue
issue
e
behindthechair com
on paper
on paper
it’s BTC’s
color-palooza!
dozens
d
ozens o
off
formulas
formulas
genius tips
from color
masters
collections from
london’s best
Angelo Seminara
Antoinette Beenders
Akin Konizi
Errol Douglas
“Ready Set Jump”
5
Josh Wood
most
requested
celeb formulas
of all time
ready to rock
the future
the color issue 2011
“Bravo!!! You have done a super job
with behindthechair.com “onpaper.“
My wife Linda and I drive an hour to
work. All week we have read every page!
Love it! Thank you again.”
BTC gets “gleeky”
on the set of Glee
50
“Maybe it’s time to remind yourself that you came here to break the mold; not to fill it.”
For ten years we watched how hairdressers consumed
content, so when we launched a new magazine, we knew
exactly what they wanted. We were right—overnight BTC
On Paper became the most talked-about hair magazine
in the world. Five times a year, stylists worldwide devour
exclusive editorial from A-list celebrity artists and
educators in a beautifully-designed format. The best
brands choose On Paper—it’s the cool place to be!
tabatha:
wake up and
smell the coffey
culture | 2009
-Daniel Rizzardi,
Daniel Rizzardi Salon, Charlotte, NC
“This is every hairdresser’s
dream for a magazine!”
-Kylie Reynolds,
Charles Ifergan, Naperville, IL
the color issue
behindthechair.com
the updo master
martin parsons gets personal
TIGI: the greatest (hair)
shows on earth
hell on wheels:
roller derby hairdressers
minardi advanced class
50
45
the styling issue 2011
pages
of killer
hair and
how-tos
BTC Stylist Choice
Award Winners
Announced!
“Treat the last client of the day, as the first client of the day.”
OMGaga!
the styling issue
cut, color
& styling
how-tos
for today’s
hottest looks
covering gray beth’s way
BTC Royal Wedding Exclusive!
Hair Secrets Revealed
by Kate’s hair team
BTC exclusive from bumble
a howard mclaren how-to
12
best-sellin
to see in yourself.”
hange’ you wish
in style, from the
cut to perfection
6.
5.
4.
The Entire ABC
DVD Collection
knit wit
section
Take a horizontal
at the center back.
tilted forward, comb
1. Divide the hair
Keep the head
the
that is slightly inverted. neck and cut a line that mirrors
the
of
into the corner
the hair down onto
Extend the line
angle of the section.
rounding the shape.
the section, without
that connects the
line is reached
bone.
sections until a
above the occipital
2. Take parallel
meets at a point
the ears; this will
top of the ear and
the hairline behind
At this stage incorporate
sides.
for the
form the guideline
a line using the
section and cut
higher in
3. Now take a diagonala guide. Lift this section slightly
as
corner. Continue
underneath hair
lower through the
ly higher.
the center, becoming
each one progressive
lifting
taking parallel sections,
the
is lifted will determine
at which the hair
the balance of
4. The degree
Continue to check
amount of graduation.
develops.
the shape as it
and
in a natural position,
that
side. With the head
take a section
5. Move to the
the ears as a guide,
using the hair behind the back to the front.
from
extends the line
holding
of the ears by:
for the protrusion
in the comb and
6. Compensate
holding the hair
onto the skin
the hair in the comb;
or holding the hair
overdirectin g backwards;
or comb.
back of the hand
with the fingers,
lift the hair
front to the back,
section from the
to the back, removing
7. Take a curved
k from the front
the amount of
out and cross-chec
This will also increase
weight.
any excess
on the other side.
graduation. Repeat
and ends of
the mid-lengths
tension to control
8. To style, use
natural root lift.
the hair to accentuate
by taking horizontally
after blow drying
the line.
irregularities in
9. Refine the shape
checking for any
curved sections,
Log
Tognini
hair/haircolor: Jules
rentice
Student/App
HairExpo 2010
Winner
| Brisbane, Australia
salon: aka Togninis
Whitehurst
photography: Nitai
Tognini
makeup: Tracey
akatogninis.com
ing collections
see more winn xpo!
from HairE
provides
the Sassoon Way on
ABC/Cutting Hair
foundations
do.
you with the unshakeable
haircut you will ever n
which to create any
A=Line, B=Graduatio
In Sassoon-speak, complete techniques.
12
and C=Layering.
see the
Collection
purchase the
Video Clip
website:
who did it:
hair: Sassoon Creative
Hayes
including: Mark
behindthechair.com/t
Team
DVD- $360
v
Book- $180
SAVE $45
rising so
Zak Masc
is the chosen o
50
at a ball of yarn
Most of us look
Not Eugene
and see…a sweater.
unravels the
Souleiman. He
them lead him
skeins and lets
textures,
to explosive shapes, . He
colors and silhouettes
Russians and
imagines White
princesses.
post-nuclear warrior pinup
He sees candy-floss
colored Viking
girls, confectionarc of leaping
the
and
maidens
fiber, textile,
flames. He envisions
tion.
and ornamenta
embellishment
knitting the
And then he executes, concepts
strands of his ethereal
threefantastic,
until they become
With vision
dimensional realities.
transforms the
and courage, he
extraordinary and
ordinary into the
much richer
our “tribe” is much,
gifts!
thanks to his astonishing
op
behindthechair.com/sh
Master Your ABCs
paper
behindthechair.com/on
on for more!
who did it
11 business tip
to rock in 201
pages of
hair and
techniques
hair
to make a
“Garren knows how--Madonna
look glamorous.”
themakeoverissue2010
9.
8.
7.
cut
3.
2.
1.
1.
recreating
hollywood hue
102
the color issue
$495
for both
113
aper
behindthechair.com/onp
xpo
search:makeovere
Lines, Graduation
112
and Layering
classroom | bumble
on paper
chapter | title
culture | 2009
and exaggerated
nape, tight sides
With its cropped
London “rude boy”
cut evokes the
fringe length, this
guys in the 1960s.
look favored by
Director
style—a rockabilly
VP and Senior Artistic version
Bumble and bumble
updated
demonstrates an
Howard McLaren
massive femininity.
retro edge with
that combines a
and bumble
the color issue
per
behindthechair.com/onpa
rockabilly strut
náttúra
Seminara’s
Talent like Angelo
once or
only comes around His
twice in a generation. of
is a unique combinationand
finely honed technique is
that
unfettered creativity and
roses,
as rare as blue
his trophy
it’s the reason why
ing with
case is full-to-burst
Awards.
British Hairdresser
uably
Trevor Sorbie—arg
gifted
one of the most
d
hairdressers ever—spotte
and
abilities
protégé’s
his
greatness.
launched him to
also
Eugene Soulieman,
is
mentored by Trevor, at more
Angelo’s counterpart
international
than two dozen
each year.
fashion shows
as
In his first collection
Director,
Davines Artistic
a rarely-seen,
Angelo reveals
These
soft-spoken side.
the force of
looks embrace
Icelandic
nature that is the
powerful,
summer—pure,
is warm,
austere. The color
shapes are
yet filtered; the
.
elegant and harmonious
The overall effect—
absolute,
ard,
straightforw
like
uncompromising—is,
completely
Angelo himself,
and utterly timeless.
1.
before
to fill it.”
the mold; not
here to break
that you came
to remind yourself
“Maybe it’s time
3.
2.
5.
4.
7.
6.
Before.
multiple textures.
and consists of
The hair is relaxed
Work in sections,
hair with Bb Straight. hairline to create
the
1. Blow-out the
scissors around
undercutting with
This creates the
(about ¼-½ inch).
a cropped length
of the cut.
base for the rest
blow-drying
all at once, continue
which
2. Rather than cutting
through the cut,
as you progress
that it’s
and flat ironing
the length and ensure
allows you to check
consistent.
undercutting.
2 to
3. Complete the
guide length of
and establish a
4. Move to the crown hair blunt.
the
2 ½ inches. Cut
the length to
gradually increase
at
forward,
section
longest
5. Working
inches, with the
approximately 5-6
head.
the front of the
a combination of
at the crown and
to ends,
6. Using a razor
shears from midshafts
shears and thinning
weight.
to remove
texturize the hair
all strands.
7. Continue texturizing
and
workability
de Mode for pliable
finished shape.
8. Apply Bb Spray
into the desired
manipulate strands
50
souleiman,
and hair: eugene
styling
creative direction global creative director, care andphillipe tholimet
wella professionals mcnaughton, martin cullen and
director, color
assisted by tamara
global creative
wella professionals
and christian
color: josh wood, hayes, hannah gaboardi, heidi g
assisted by sandra
!
get the product
146
behindthechair.com
dumitrache
by gosia at streeters
kotch, assisted
makeup: emma
at streeters
nails: mike pocock
jones
du preez and thornton
hunt
photography: warren
stillman and jerome
assisted by nicole
website: wellausa.com
behindthechair.com
Josh Wood
Spray de Mode
Bumble and bumble
flexible hold,
styling tool with
that can take
A multi-dimensional
exceptional memory
workability and
brushing.
heat and repeated
collection
peek at the
n!
get an exclusive
making of this collectio
search: celebrityk
who did it
hair: Lisa Vann and
nitwit
Dru Osler, Milagros
Spa, Seattle
Scott
make-up: Alexander
Andrew Dyrdahl
clothing designer:
collection
109
the styling issue
e
BTC Stylist Choic
Award Winners
Announced!
collection
day.”
client of the
day, as the first
client of the
“Treat the last
rissue
ngissue
thecolo
thestyli
on paper
it’s BTC’s
color-palooza!
dozens of
formulas
genius tips
from color
masters
collections from
london’s best
a
Angelo Seminar
rs
Antoinette Beende
Akin Konizi
Errol Douglas
(hair)
TIGI: the greatest
shows on earth
hell on wheels:
ssers
roller derby hairdre
covering gray
45
the styling issue
cut, color
& styling
how-tos
for today’s
hottest looks
BTC Royal Wedding
132
behindthechair.com
Exclusive!
d
Hair Secrets Reveale
2013 editorial calendar
ready to rock
the future
2011
5
most
requested
celeb formulas
of all time
er
the updo mast
personal
martin parsons gets
class
minardi advanced
beth’s way
by Kate’s hair team
from bumble
BTC exclusivemclaren
how-to
a howard
of
of the esthetic
here’s a celebration
shapes
At first glance,
silhouettes, crisp
lines, uncluttered
with brilliant
simplicity—clean
closer. Because
narrow
colors. But look
and appropriate
rough and smooth,
forum
on—short and long,
is an advanced
use of juxtapositi
and weightless—this
open the
and chunky, hefty
als actually throws
cant
of the fundament
. Inspired by signifi
on how mastery
d creative expression
and the
doors to unrestraine décor, we see how asymmetry
roles.
and
take prominent
trends in fashion
and negative space
is, inarguably, the
contrast of positive
are harmonized—which
attract!
Opposing scenarios
when opposites
best possible outcome
124
thecolorissue2011
108
march
may
high style
a-list haircolor
Twisted, beaded, braided, powdered,
flowered and confettied. Bangled,
tangled, spangled and spahettied.
It may be an old song, but when
it comes to modern upstyles,
the sentiment couldn’t be more
on-target. Today, anything goes,
and clients are embracing…and
demanding…more styling creativity
than ever. This issue explores the
latest trends, techniques, tools
and business practices behind the
growing category of high style.
Color competition has never been
stiffer, which means serious stylists
must master every detail and nuance
of the craft. This issue digs deep into
the fine points of professional color,
unearthing the techniques, skills,
products and designs that separate
the A-listers from the B-, C- and
D-listers. Single processes, stripe-y
highlights and tepid touch-ups just
don’t cut it anymore, so here’s how
to rise to the next level of color
brilliance.
ads close | January 18
ads due | February 1
editorial materials | January 4
ads close | March 15
ads due | March 29
editorial materials | March 1
july
september
november
raw talent &
rising stars
global business, dreams to
global beauty
reality
Can the next generation of beauty
professionals live up to the standards
and legacy that have been set down
by the likes of Vidal, Beth, Garren
and Trevor? Happily, yes. This issue
will reveal the talent and enthusiasm
that’s bubbling up in schools and
salons nationwide. Meet the next
generation of beauty superstars and
rest assured—the future is in very
good hands!
The beach wave and the permanent
blow-out emerge from Brazil. London
colorists devise creamy new blonding
techniques for their Russian, Indian
and Asian clients. Models on
catwalks in Paris launch a storm of
lavender and silver locks in the U.S.
When it comes to beauty, it’s a small
world after all. This issue explores
the trends in style and business that
are bubbling up worldwide—from
London to Mumbai to Shanghai and
beyond.
Everyone has a unique definition
of success. For some, it’s financial
independence. For others, it’s
creative autonomy or finding the
resources to make a difference
in the world. Fortunately, the big,
beautiful hair business can stretch
to accommodate nearly every vision
of success. This issue explores the
manifestations of bliss that exist in
professional beauty—from business
to creative expression to philanthropy
and beyond.
ads close | July 19
ads due | August 2
editorial materials | July 5
ads close | September 20
ads due | October 4
editorial materials | September 6
ads close | May 17
ads due | May 31
editorial materials | May 3
Salon
Studio 889
Cheng,
photography: James
Marez
hair assistant: Kimberly
pages
of killer
hair and
how-tos
who did it
8.
126
OMGaga!
cut
See more collections
from Lisa Vann
search: stylingv
btc catalog
sale!
Our catalog has become the most
trusted source of the best educational
materials available worldwide. Our
exclusive relationships with Sassoon,
TIGI, TONI&GUY, Beth Minardi, Sam
Villa, Nick Arrojo, Martin Parsons all
other major artists and academies allows
BTC to offer the very best in ongoing
education books and DVDs.
20% off
all education
& marketing
up to
education including
beth minardi
martin parsons
sassoon
tigi
kim vo
tracey hughes
and much more!
• Published three times per year—
spring, fall and holiday
• 50,000-150,000 copies per issue
summer sale
plus!
er* pg 20
on any ord
only $5.95 shipping
on every order
continental US*
Over 60 designs
to choose from!
In addition, we publish our own educational
books and DVDs, having recently published
best-selling books that include:
• 82 Most-Requested Celebrity Color Formulas
• 186 Color Formulas from the World’s Best
Colorists
• That’s What She Said
14
image courtesy of the 2009 British F.A.M.E. Team
on purpose
151 East Hawthorne Lane | West Chicago | IL 60185 | 800.760.3010 | [email protected]
15
video
Video is taking over the web and
drives a ton of traffic. This holds
true for the professional beauty
industry provided it’s the right type
of video. BTC members love video
education that provides them with
straightforward how-tos to help
them be better hairdressers and
make more money. Our BTC TV
collection of video tips is one of
the most frequently visited areas of
the site. The lesson? Offer a video
message and they will come.
over 200 videos in our library!
annual video statistics
total plays ............................................................................ 629,335
min viewed ......................................................................2,571,330
50% complete.............................................................................59%
75% complete ...........................................................................51%
100% complete..........................................................................42%
16
webinars
on-demand education at its best
Webinars are the most cost-effective large-scale class
you’ll ever offer!
A webinar is a 90-minute online class utilizing a
powerpoint presentation and a phone. Your artist(s)
can present from anywhere in the world, where salon
pros listen in to the conference call while watching the
powerpoint from your artist’s screen. Nearly always a
sold-out crowd of 1,000 attendees, webinars require
no travel, no venue costs, and the attendees get to
watch from their salon or the comfort of their own home.
Webinars are then recorded and offered free of charge to
our entire audience of salon pros for the weeks following
the live webinar.
watched live..................16,624
watched video..............56,519
17
151 East Hawthorne Lane | West Chicago | IL 60185 | 800.760.3010 | [email protected]
image courtesy of Robert Bava for Parlour Hair Group, Australia
on the road
18
btc shows
stylist choice
awards
• Held Sunday night at ABS
• Industry’s most celebrated product awards
• Largest awards show in the world
• 3,300 live attendees
• 3,500 webcast viewers in 2012
• Held Sunday night at Premiere Orlando
• 7 young teams competed for the best
hair show of the night
• Sold-out theatre crowd of 2,200
• Webcast viewing of 5,100
• 5,100 webcast viewers
• Held in October in Miami—BTC only event
• 17 of the world’s best colorists on stage
• 11 major sponsors
• 1,300 attendees
• Almost sold out 3 months in advance!
how campaigns
work
151 East Hawthorne Lane | West Chicago | IL 60185 | 800.760.3010 | [email protected]
online banners
Positioned next to editorial content on the BTC home and
content pages, banners are an effective branding tool,
enticing and engaging viewers to learn more about your
products!
engagement banner btc exclusive!
There’s nothing else like it! You’ll come across loud
and clear with this 300 x 600 banner that “lives” on
the heavily-trafficked main section home pages.
The engagement banner includes an optional video
component and external links that act as an interactive
table of contents for all of your editorial content housed
on the BTC site. size 300x600
leaderboard banner
Get your message across with this banner that is placed
on all home pages, list pages and detail content pages.
Modify it to an expandable banner to enhance your
campaign. size 728x90
medium rectangle
Placed on BTC’s popular detail content pages, this
banner can be enhanced by linking it to your online
content pages, including articles, step-by-steps and/or
collections. size 350x250
small rectangle
This 300 x 120 option is our “run of site” banner and is
seeded throughout all homepages, detail pages, and list
pages. size 300x120
tip of the day email blasts
Sent to over 200,000 salon pros daily: Monday-Saturday
Our tip of the day keeps salon pros in the know about
what’s trending in the market. Engage them with your
brand contextually. Your brand will be highlighted
including:
1. Tip of the Day Copy: Focused on a tip using one of
your products, a color formula, business advice, etc.
2. Branded Message: Right side of email with a strong
call to action—free sample, view step-by-step or
collection, etc.
3. Extra Exposure: Your tip of the day is posted on both
our Facebook wall and our homepage for extra exposure.
151 East Hawthorne Lane | West Chicago | IL 60185 | 800.760.3010 | [email protected]
3
surveys
BTC surveys allow you to gather rich,
propriety intelligence about our membership
and your target audience. Surveys also act as
fantastic lead generators for your sales team.
BTC will customize your survey questions
based on your campaign’s needs provide you
with extensive charts and graphs to analyze—
plus you’ll receive the excel spreadsheet of
the entire survey.
custom survey
excel spreadsheet
charts & graphs
151 East Hawthorne Lane | West Chicago | IL 60185 | 800.760.3010 | [email protected]
4
articles/advertorials
Let thousands of BTC members in on
your story when you post an article
on our site. Submit finished copy and
images, or work with BTC editors
to develop your content. Cross
links to your campaign and/or other
contextual components provide 360º
branding.
151 East Hawthorne Lane | West Chicago | IL 60185 | 800.760.3010 | [email protected]
5
collections
Inspire our creative audience when you
post your collection on behindthechair.
com. Collection components include
descriptive collection concept copy,
individual image descriptions and “who
did it” credits that celebrate your stylist
and creative team. Collections provide
cross links to your campaign and/or other
contextual components to provide 360º
branding.
151 East Hawthorne Lane | West Chicago | IL 60185 | 800.760.3010 | [email protected]
6
step-by-steps
Nothing sells your product
better than education, and BTC
educational step-by-steps are the
top viewed category of the site. So
when you post your how-tos, you
provide BTC members with the
education they love and the brand
exposure that serves you the best.
Step-by-step components include
“before” and “after” imagery, along
with individual photo steps and
accompanying copy to create
these unique, online, how-to
tutorials. Step-by-steps cross link
to your campaign and/or other
contextual components to provide
360º branding.
151 East Hawthorne Lane | West Chicago | IL 60185 | 800.760.3010 | [email protected]
7
product
announcements
Place your product front and
center when you post a product
announcement on BTC. Each
product posting is enhanced
with a link to a leader generator
form, which connects salon pros
with you directly! All product
announcements cross link to your
campaign and/or other contextual
components to provide 360º
branding.
lead generation form
8
btc video
In the last 12 months, more than
2.5 million minutes of video have
been viewed on BTC, which proves
that video is quickly becoming one
of the most effective engagement
tools available. Make the most of
this opportunity when you embed
your video in an Engagement
Banner OR load it into the BTC
video library.
151 East Hawthorne Lane | West Chicago | IL 60185 | 800.760.3010 | [email protected]
9
weekly
Every Saturday night, over 220,000
BTC members receive our famous
BTC Weekly! This shared email
newsletter is perfect with Sunday
morning coffee and offers a weekly
roundup of the hottest industry
trends, news, products, promotions
and your campaign highlights.
151 East Hawthorne Lane | West Chicago | IL 60185 | 800.760.3010 | [email protected]
10
facebook
“Like us!” even more when we
increase your brand’s exposure
by using one of the hottest social
networking tools for hairdressers—
Facebook. Connect with BTC’s
Facebook fans (the largest fan
base in the industry to date with
over 105,000 fans and growing!) to
share your news, information and
inspiration of the day.
11
twitter
Create rock star status with BTC
tweets. Twitter allows salon pros
to instantly connect to what’s
most important to them, including
favorite products, expert advice,
celebrity looks and breaking news.
151 East Hawthorne Lane | West Chicago | IL 60185 | 800.760.3010 | [email protected]
12
step-by-step
btc on paper magazine
From the very first issue, stylists flipped
for behindthechair On Paper, and the
momentum hasn’t stopped. Heralded as
the freshest concept in trade publishing, On
Paper keeps growing in size and popularity.
Showcase your brand alongside the best of
the best and enhance your digital advertising
campaigns for unparalleled, 360º exposure.
And the best part is when you advertise on
BTC online you receive FREE pages in BTC
On Paper!
collection
advertisement
collection
ChOSEN BY hAIRDRESSERS ThAT LOVE UNIQUENESS
BEAUT Y + SUSTAINABILIT Y
Beyond Balayage
This RevoluTionaRy coloR seRvice is a new spin on
balayage peRFoRMeD using special Meche sTRips ThaT
oFFeR The coloRisT unpReceDenTeD cReaTive FReeDoM.
iT sponTaneously enhances ReFlecTs by cReaTing
unique blenDs oF bRighT anD naTuRal Tones.
(created for Davines by two-time British Hairdresser of the Year and Davines Artistic Director Angelo Seminara)
no visible RegRowTh
exTReMely naTuRal
ReFlecTs noT
RepRoDucible by hanD
FasT, easy anD pRecise
coloR seRvice
peRsonalizeD looks
ThaT lasT
exTReMely veRsaTile
anD Flexible
header
Ihillamustem fuga. Et faccum solut faccuptatur sunt.
Urem venis sim qui doloreseque nim coreicium il molorum que pelecusa
nusdantis elendem porrore, core comni volupta spellab id et minvel
maxim imet lant explabor solupta doleces tiumque ipsa que nobit
laboriorro iducipid qui volupta temperro ma eos sitios qui nonsed mos
ut rerios reroresernam etur re dis prae coris eseque iliquas ea dolor rem
nisitat dolupta tecabo. Nam harum cuptatquis
exclusively for Davines salons
CALL 212.924.2470 TO fIND A DISTRIBUTOR NEAR YOU.
WWW.DAVINES.COM
VISIT WWW.DAVINES.COM/fLAMBOYAgE TO LEARN MORE.
1
13