Otis Spunkmeyer Sweet Discovery Sell Sheet

Product Flavors and Codes
partner
Otis Spunkmeyeris
yourpartner
in profitability.
•O
tis Spunkmeyer has the highest market
share of any national cookie brand in foodservice—
more than 3 times its closest competitor 3
• T he Otis Spunkmeyer cookie brand is highly
trusted by consumers 2
Double
Chocolate
Chip
Chocolate
Chip
Walnut
Sweet
Discovery®
Chocolate
Chip
0.3 oz.
59000
0.75 oz.
58500
1.33 oz.
58800
58801
2 oz.
58900
58901
3 oz.
59950
59953
4 oz.
58400
58403
Sweet
Discovery
Triple
Chocolate
Carnival
Milk
Chocolate
Chunk
Turtle
Rocky Road
Peanut
Butter
Chocolate
Chunk
58808
58809
58810
58811
58812
58907
58909
58910
58911
58912
59955
59957
59951
58405
58407
Oatmeal
Raisin
Butter
Sugar
58503
58504
58802
58803
58804
58805
58902
58903
58904
58905
Red,
White,
& Blue
Buttercrunch
Toffee
®
58404
Chocolate
w/Reese’s
Pieces®
Candy
Peanut
Butter
White
Chocolate
Macadamia
Nut
58507
Cranberry
Oatmeal
58806
Strawberry
Shortcake
58807
S’Mores
58408
58411
Sugar-Free
Chocolate
Chip
Sugar-Free
Double
Chocolate
Chip
Sugar-Free
Lemon
60000
60001
60055
58412
Chocolate
Lover’s Double
Chocolate
Brownie
Chocolate
Lover’s
Chocolate
Obsession
58831
58841
0.3 oz.
•N
early half of consumers are willing to pay more for
familiar branded menu items4
0.75 oz.
•Otis Spunkmeyer provides a comprehensive support program
that includes complimentary merchandising equipment
and point-of-sale materials to drive profitable impulse
cookie sales and check averages
1.33 oz.
58814
2 oz.
58914
1.1 oz.
58816
58817
58818
58819
58823
58824
3 oz.
4 oz.
Impulse purchases are further
driven by point-of-sale materials.1
In a recent study,
•Ceiling danglers influenced
63 percent of patrons
Product
Description
Net Wt.
(lb.)
Gross Wt.
(lb.)
Case
Dimensions
Case
Cube
Pallet
Pattern
Pallet
Layers
Sweet
Discovery
Cookies*
20
21.25
161/8" x 10¼"
x 7¾"
0.78
10
9
*1.1-oz. case specifications differ as follows:
19.8 lb.; 21.25 lb.; 13¼" x 10" x 11"; 0.843; 14; 7
•Suggestive selling influenced
55 percent of patrons
•Crew buttons influenced
47 percent of patrons
•Display case with header card
influenced 29 percent of patrons
0.3
oz.
0.75
oz.
Approx.
Case Count
1,067
410
1.1 oz.
1.33
oz.
2 oz.
3 oz.
4 oz.
288 (6 3.33lb. bags)
240
160
107
80
Get a FREE Otis Spunkmeyer oven,
a display case with header, and a start-up kit
˘ ˘ (≤$52≤7˘ ≥ total≥˘ value)≥˘
when you make minimum
monthly purchases!
• Simple to operate
• Compact size
Warm Wishes Gift Boxes and Packaging
Item
• Uses existing electrical
• Bakes up to 3 dozen 1.33-oz. cookie dough nuggets
For more information about merchandising materials
Code
Red Round-Bottom Gift Package
94248
Cookie-Shaped Bag
94235
4-in-1 Variety Gift Package
94247
Otis Handled Gift Box
94249
Cookie Pop Packaging Kit (includes 100 sets of white sticks,
clear bags, and brown satin twist-tie bows)
94232
or products in the Sweet Discovery line, contact
your Otis Spunkmeyer sales representative,
Discover how fresh-baked cookies inspire strong impulse sales, with the winning recipe of
call 1.888.ASK.OTIS, or visit www.spunkmeyer.com.
Otis Spunkmeyer® Sweet Discovery ® cookies and a powerfully suggestive merchandising program.
Poster (#99310)
Dessert Preference Study 2007
Brand Market Monitor 2005
Brand Equity Share Trends, Foodservice Research Institute, 2006
4
The Food Institute Report, Fast Company Magazine
5
2006 FSRI BEST Report
6
QSR Magazine, August 2007
7
Nation’s Restaurant News, June 2007
8
Restaurant Business, October 2006
1
2
3
Header (#93115)
–Otis
The Otis Spunkmeyer oven—
Sweet
Discovery
Sizes
Each Warm Wishes™ package holds at least a dozen 1.33-oz.
Sweet Discovery cookies.
Ceiling Dangler (#99309)
“Make a sweet
discovery.”
58416
Case Specifications
Crew Button
(#94257)
Chocolate
Chip
Pecan
©2008 Otis Spunkmeyer, Inc.
14490 Catalina Street
San Leandro, CA 94577
99402-2/08
Make-A-Wish Foundation and Make-A-Wish® are registered trademarks of the Make-A-Wish Foundation® of America. The USO and Operation Phone Home are registered trademarks of the United Service Organization World Headquarters. Reese’s Pieces is a registered trademark
of the Hershey Company. All other registered trademarks are owned by Otis Spunkmeyer, Inc. Any unauthorized use of these trademarks is strictly prohibited without the written permission of the owner.
capture
Capture
your share ofthe
category and increase sales
with thefresh-baked cookies
everybodyloves.
92%
•Fresh-baked cookies are proven to increase sales1
7x
•92 percent of consumers prefer the taste of fresh-baked
cookies over prebaked1
77%
•The fresh-baked category is 7 times larger than prebaked2
•77 percent of all cookies are purchased on impulse
1
magic
#1
Sweet Discovery
Perfect for your operation—
• School a la carte lunches
®
frozen cookie dough is
#1 in America!
5
•Loaded with the finest ingredients—real creamy butter, fresh whole eggs,
premium chocolate, chunks of nuts, plump raisins, and more
•Flash frozen to ensure the height of freshness every time you bake them
•Preportioned for freezer-to-oven convenience—no thawing, scooping, or mixing
•Consistent baking times and temperatures for flexibility and operational ease
• All Otis Spunkmeyer®cookies contain 0 grams trans fat
impulse
•Most often, impulse purchases are based upon the
appearance and aroma of the cookies1
freshness
Fresh-baked
cookie magic.
•Top five cookie purchase drivers are taste, freshness,
specific flavor, convenience, and appearance1
Satisfy the rising snacking
trend with cookies.
•Traditional mealtimes
are giving way to snack
times, and more of them,
throughout the day6
•Consumers want to treat
themselves between meals
with new and indulgent but
relatively inexpensive treats7
•Cookies provide a comforting
portion-controlled treat
•Portability provides an easy
on-the-go option
•College and university—
food courts and
resident dining
Otis Spunkmeyer believes cookies are the universal
symbol for joy and happiness—something that could
only be called cookie magic. To spread as much magic
as possible, Otis Spunkmeyer is proud to have
partnered with a variety of worthy organizations.
• Healthcare
• The National Breast Cancer Foundation
• Hotels and hospitality
• Make-A-Wish Foundation® Destination Joy® Campaign
• Catering
•The USO® (United Service Organizations)
Operation Phone Home
•QSRs and restaurant chains
•Sports and entertainment
venues
•The Orphan Foundation of America
•Corporate dining and
on-site convenience stores
innovate
•Cafes, coffee carts,
and kiosks
Invite impulse purchases
with merchandising and
promotional ideas.
Otis Spunkmeyer is committed to innovating ways
to help you and your customers capitalize on cookie magic.
Ideas such as—
decadent
• Cookie Menu Ideas—Beyond great cookies, our cookie dough
nuggets can inspire even more decadent desserts such as the
recipe ideas below
•Merchandise fresh-baked cookies all day in an Otis display unit—
position near cash registers, beverage stations, and other high-traffic/
high-impulse areas
•Package fresh-baked cookies in Otis Spunkmeyer Warm Wishes tins,
bags, and boxes to encourage grab-and-go purchases and gift sales
•Become part of the O-riginals™ program
to customize your cookies for holidays
and special events. To enroll, visit
www.spunkmeyer.com
premium
• Chocolate Lover’s Cookies—Based on the growth of the premium
dark chocolate category (chocolate desserts are the #1 sellers in
the dessert category8), Chocolate Lover’s cookies were created for
the Sweet Discovery® line
•Bake cookies throughout the day to create aroma and drive sales
•Bundle cookies with meals and drinks to increase check averages
and value
The Pink Cookie—A chocolate cookie with
pink confections was developed especially to
create awareness for The National Breast
Cancer Foundation and is used heavily in the
fall as a limited-time offer
Recipe Ideas
• Triple Strawberry Delight—Top a Strawberry Shortcake cookie with strawberry ice cream, fresh sliced strawberries, whipped cream, and nuts, and garnish with fresh mint leaves
• Cool Mint Cookie Sandwiches—Place softened peppermint ice cream between two Double Chocolate Chip cookies and press crushed peppermint candies into the sides of the sandwich
• Banana Cookie Split—Use two Chocolate Chip cookies to create a banana split with half of a
banana, a scoop of ice cream, whipped cream, chocolate syrup, peanuts, and a maraschino cherry on top