Wins Emerging Designer Award at Centurion Show 2014

FOR IMMEDIATE RELEASE
CONTACT: Shaye Strager
T: 917-952-5677
E: [email protected]
Rhyme & Reason,
formerly Known as 'G&G Creations',
Wins Emerging Designer Award at Centurion Show 2014
New York, NY, February 1,2014 ~ The design house formerly k n o w n as G & G
Creations, newly named Rhyme & Reason, w i l l receive the Sixth Annual Centurion
Emerging Designer A w a r d i n the presence of an elite retail audience at Centurion
Tucson 2014, a premiere luxury jewelry show i n Scottsdale, Arizona. The award
ceremony w i l l take place d u r i n g the opening show dinner on Saturday, February 1 ,
2014.
The design trio that comprises Rhyme & Reason, Vahe Ghazarian, Esin Guler
and Mihran Guler (originally named G & G Creations) is honored to receive this award
in recognition of their potential w i t h i n the fine jewelry industry. The Emerging
Designer A w a r d w i l l be the second award given to these three talented artists d u r i n g
the last 12 months.
"This award is such an honor and privilege for us. It is a dream come true in many
ways," states Esin Guler, the only female of the trio. "We feel that our little family, with our
new name and brand positioning, is now ready to have a-placeat the table in this industry full of
talent."
Jim DeMattei, President/CEO of ViewPoint has been a key figure i n assembling
the 'dream team' to help bring Rhyme & Reason to the marketplace since his
involvement w i t h the design house i n 2013. Under DeMattei's direction, the designers
were challenged during the last year to find their true design identity w i t h i n an everchanging marketplace. Merchandising expert Laura Brown, f r o m Elbee Strategic,
branding guru's M a r k and Julie Koch of Alternatives and DeMattei's staff of Sales &
Marketing executives at ViewPoint and Studio PR came together to help the trio focus
on the brand's strengths and fine-tuned design direction.
"The name change to Rhyme & Reason is a manifestation of the acceptance and
commitment to the designer trio's neiv focus and direction. We've been hard at xvork laying the
ground work for the strategic positioning of the brand for 2014," states DeMattei.
Combining their personal strengths and skills, Vahe Ghazarian, Esin Guler and
Mihran Guler have come together as artists, rather than traditional jewelers. Each
creation, melded i n 24K gold and sterling silver, is approached w i t h a ' r o u n d table'
method. I n the design arena, Vahe and Esin incorporate free f o r m nature themes and
organic patterns into the framework of the jewelry. Master stone setter M i h r a n
delicately and intensely chooses the diamonds and gems that w i l l artfully be
handcrafted into each one.
Launching for 2014 w i l l be the Sacred Story bridal line and three new collections:
Swirls, Cut Outs and Imprints. Price points for the new collections w i l l range f r o m $400
to $20,000. The brother and sister duo, Esin and Mihran, along w i t h Vahe Ghazarian,
who is also a sculptor and a painter, are most proud of creating custom hand-crafted
jewelry made i n America.
A t Centurion, the new Rhyme & Reason collections w i l l be on display i n the
Emerging Designer section. ViewPoint Sales & Marketing is located i n Salon 407. For
more information on Rhyme & Reason log on to www.gngcreations.com. For sales &
marketing, contact ViewPoint, 212-696-1881 or for press inquiries and sample requests,
contact Shaye or Dan at Studio PR at 212-696-1321.
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