Internet Advertising Revenue Report Romanian Online

Transcription

www.pwc.ro
Internet Advertising
Revenue Report
Romanian
Online Advertising
Industry Survey
2014 First Six-Month
December 2014
“Advancing from a digital strategy to a business strategy fit for a digital age
Digital success is not just about technology. It’s about applying a digital mindset to
build the right behaviours. So the most important impact of digital has not been to
generate a step-change in technology. Instead, it’s been to create and embed a new
mindset towards doing business: not just quicker, but more targeted, experimental,
experiential, inclusive, collaborative. We believe this shift towards a more
personalised customer-centric organisation is the single biggest change since the
advent of digital media”
PwC – Global entertainment and media outlook 2014-2018 | 15th annual edition, June 2014
In-depth analyses (five-year historic and five-year forecast spend data and commentary from 2009 to
2018) of annual advertising revenues and consumer spending trends for 13 major industry segments
across 54 countries around the world | www.pwc.com/outlook
To the IAB Romania Board
5 December 2014
Welcome to the 13th edition of local Internet Advertising Revenue Report, covering the reported period
Jan 1 - Jun 30, 2014. Our goal remains the same as in 2008 when we started the project: to provide
figures that will become the most accurate measurement of online advertising revenue in Romania.
Analysis of the digital mindset as the bedrock of a business strategy fit for a digital age in this year’s
PwC Global entertainment and media outlook shows that differentiating on technology was just a
transition phase: we’ve now reached the stage of differentiating on relationships.
Why relationships? Because consumers’ psychology has undergone a seismic change. Online services
have shown consumers they can switch from finding content experiences they have liked, to being
found by content experiences they will like, via every channel and device.
Delivering such an experience demands much more than crunching data: it means getting to know
people as individuals and them knowing the businesses back. This requires not just the right
technology, but also the talent for relationship innovation. When this happens, the result is relevancy
– which brings the company that delivers it a disproportionate share of that individual’s lifetime value.
Those players that achieve relevancy can join the consumer’s “inner circle of trust”. To stay there,
they’ll need to apply innovation and agility to keep place with the multi-faceted evolution of
tomorrow’s consumer.
In an environment when consumer relevancy is imperative, companies need to rethink how they
engage the consumers. This means looking beyond innovation in products and services to examine
new operational and infrastructure models of collaborative relationships. And at the heart of every
successful collaboration will be a shared digital mindset.
Yours sincerely,
Bogdan Belciu
Partner, Advisory Services | PwC Romania
PricewaterhouseCoopers Management Consultants SRL, 301-311 Barbu Vacarescu Street, Bucharest 2, Romania
T: +40 21 225 3000, F:+21 225 3600, www.pwc.com/ro
Internet Advertising Revenue Report – H1-2014
Table of Contents
1.
Background
4
2. Executive Summary
6
3. Research Participants
9
4. Detailed Findings – H1-2014
4.1. Total Revenue
4.2. Revenue by Advertising Type
4.3. Revenue by Industry
11
14
15
16
5.
18
21
26
32
Headline Results – 2007-2014 Comparison
5.1. Total Revenue
5.2. Revenue by Advertising Type
5.3. Revenue by Industry
6. Appendices
6.1. The Instructions for Taking Part
6.2. Data Collection Worksheet
6.3. List of Represented Websites
IAB | PwC
42
42
56
61
1. Background
Background
The Internet media revenues tracking research was initiated by the IAB in 1996 and aims to represent data from
all companies that sell meaningful volumes of online advertising and media space. In USA and many countries
of Europe (including Romania) the research is conducted independently by PricewaterhouseCoopers (PwC) on
behalf of the IAB, on an ongoing basis, with results released on a half-yearly basis. The reported results are the
most accurate measurement of the online advertising industry because the historical data is compiled directly
from information supplied to PwC by the companies selling advertising on the Internet. This research has acted
as the key barometer of the industry’s health across Europe and USA, a comprehensive standard for measuring
the growth of online advertising revenues. The report provides an opportunity for stakeholders interested in the
size of the online advertising market to access independently collated data and information about the state of
online advertising revenues.
PwC does not audit any of the information included in this report and provides no opinion or other form of
assurance with respect to the above mentioned information. The procedures carried out by PwC do not
constitute an audit or a review in accordance with generally accepted auditing standards. Reported figures are
not adjusted to account for other organisations that have not participated in the survey. Only aggregate results
are published and individual company information is held in strict confidence with PwC. The methodology
supplied by IAB asked only for revenues related to the cost of the media space that is sold, so revenues excluded
strategy, creation, production or other development related costs.
The survey tries to accomplish industry-wide acceptance. The aim is to be as inclusive as possible. The intention
is to include any significant form of online/interactive advertising, and accept data from any company that
generates revenue from the sale of online/interactive advertising. The research includes data reflecting all
forms of Internet/online advertising revenues from web-sites publishers, commercial/consumer online services
providers, ad networks and e-mail providers, as well as other companies selling online advertising. It is
envisaged that as new segment of interactive advertising become established these will be included in future
reports.
Further details regarding methodology are provided in the appendix to this report.
IAB | PwC
2. Executive
Summary
Executive Summary
No. of participants
In 2008, PwC Romania has been asked by the IAB Romania to assess the value of the local online advertising
market (Romanian websites) through a quantitative survey with leading companies generating Internet/online
advertising revenues. The same eleven companies (proposed by IAB Romania) participated both in the first
edition of the survey, covering 2007 full year and first six months of 2008 (H1-08), and in the second one,
covering the last half of 2008 (H2-08). Three new companies were added and participated in the third edition
(H1-09) and other four new companies in the fourth one (H2-09), raising the total number of participants to 18.
A new company joined the fifth edition (H1-10), while one of the previous participants no longer submitted
data. The same 18 companies as in H1-10 participated in the sixth edition (H2-10). Four new companies were
added and participated in the seventh edition (H1-11), raising the total number of participants to 22. The same
22 companies as in H1-11 participated in the eight edition (H2-11), in the ninth one (H1-12) and in the tenth
edition (H2-12). Three new companies joined the eleventh edition (H1-13), while two of the previous
participants no longer submitted data, raising the total number of participants to 23. Two of the previous
participants merged their operations and submitted data as one company in the twelfth edition (H2-13), while
another no longer submitted data, the total number of participants becoming 21.
A new company joined the current edition, covering the first six months of 2014 (H1-14), while one of the
previous participants no longer submitted data, the total number of participants remaining 21.
What is reported?
In this survey, IAB Romania has defined (and has asked to be reported by the participants) the net advertising
revenues as amounts billed by the publishers (who sell directly their own advertising inventory) or by the sales
houses (who sell on behalf of the publishers), according to their invoices charged to their clients.
Media agencies should only report what they buy from publishers, sales houses or networks that do not directly
participate in the study: search engines, social media sites and publishers/networks from abroad, as well as
local publishers/networks that are not participants. Media agencies should only report net revenues, without
any agency commission.
For barter, contra and trade revenue, IAB Romania has asked only for the Internet advertising media space
exchanged with goods/products/services other than media to be reported. IAB Romania has asked for the
following categories not to be reported: online-online exchanges, “cross-media” exchanges (online-print, for
instance) and “self-promotion” exchanges (within the same group of companies).
All revenues have been reported in lei and net of VAT.
„Like-for-like” growth reporting
In 2011, to give a true market change figure, IAB Romania asked for a “like-for-like” growth rate to be reported,
in order to remove the effect of new participants (and/or previous contributors no longer provided figures) to
percentage measures of online advertising industry growth. For this reason, the seventh edition (covering H111) listed for the first time two figures representing changes from the previous semesters. These are the total
market growth (the change rate of the “reported value of the market”, totalling the revenues submitted by all
participants of the respective edition), and a “normalised change” representing a like-for-like comparison with
the previous semesters (excluding contributions from new and/or previous participants made during the
comparison period). This survey reports like-for-like growth figures only for total revenue and not for type
(advertising formats) and industry.
Only companies that submitted in both semesters of 2013 and in H1-14 are included in the like-for-like growth
calculation of H1-14.
IAB | PwC
CAGR 2007-2013
In this report, we provide compound annual growth rates (CAGRs) that cover 2007-2013 period.
Industry categories
In 2014, IAB Romania has asked for the industry sector categories and definitions to be improved in order to
reflect those used by the Romanian Audit Bureau of Circulations (BRAT), to help stakeholders when making
comparisons of spend in other media. The current edition (H1-14) has listed for the first time the new industry
sector categories.
H1-14 Findings
Internet advertising revenues for all surveyed companies (“reported value of the market”) total approximately
58.5 million lei for H1-14, a decrease of 13% compared to H2-13. The H1-14 total revenues are 28% higher than
H1-13.
Embedded Formats remain by far the most common type of Internet advertising in H1-14, followed at
considerable distance by Interruptive Formats. As in the previous semesters Content Sponsorships come next.
Among the different industries using online advertising, Telecoms (10.5 million lei) remains by far the leading
industry in H1-14. It is seconded at a significant distance by Drink (6.7 million lei). Motors (4.7 million lei)
comes on the third place.
On a like-for-like basis, the revenues in H1-14 decrease by 17% compared to H2-13 and increase by 19%
compared to H1-13. Any other growth rates presented in this document are based on all reported revenues
and are not like-for-like comparison.
H1-14:

58.5 million lei Total Revenue

13% decrease compared to the previous six-month
(H2-13)

28% increase compared to the same period of 2013
(H1-13)

Embedded Formats remain the most common type,
followed by Interruptive Formats and Content
Sponsorships

Telecoms remains the leading industry, seconded by
Drink and Motors

17% decrease on a like-for-like basis compared to the
previous six-month (H2-13)

19% increase on a like-for-like basis compared to the same
period of 2013 (H1-13)
IAB | PwC
3. Research
Participants
Research Participants
The following companies (proposed by IAB Romania) have participated in the current edition:
1.
AD.EVOLUTION S.R.L.
2.
GOLDBACH AUDIENCE ROMANIA S.R.L.
3.
MEDIA BIT SOFTWARE S.R.L.
4.
INTERNET CORP S.R.L.
5.
MEDIAFAX GROUP S.A.
6.
ZUMZI S.R.L.
7.
ROL ONLINE NETWORK S.A.
8.
BURDA MEDIA BUCURESTI S.R.L.
9.
HTTPOOL ONLINE AND MOBILE ADVERTISING S.R.L.
10.
DIGITAL ADS MANAGEMENT S.R.L.
11.
HMEDIA ONLINE STRATEGISTS S.R.L.
12.
THINKDIGITAL INTERNET & ADVERTISING S.A.
13.
ANTENA TV GROUP S.A.
14.
TRADE ADS INTERACTIVE S.R.L.
15.
2 PARALE AFILIERE S.R.L.
16.
DIGITAL 4 PEOPLE S.R.L.
17.
RINGIER ROMANIA S.R.L.
18.
TRILULILU S.A.
19.
INITIATIVE MEDIA S.A.
20. STARCOM MEDIAVEST GROUP S.R.L.
21.
PRO TV S.A.
In the first six-month of 2014, they represent
about 1,000 Romanian websites.
IAB | PwC
4. Detailed
Findings – H1-2014
Totals in tables and charts may
not total arithmetically due to
rounding.
Detailed Findings – H1-2014
Total net advertising revenue (lei) by Transaction
Transaction
Net commissionable
earned revenue
Barter, Contra and
Trade revenue
Packaged deal
allocations
Unclassified
TOTAL
Jan-14
Feb-14
Mar-14
5,649,819 7,582,847
Apr-14
May-14
Jun-14
Total H1-14
8,929,214 10,930,046 10,962,409 10,676,451
54,730,786
55,867
370,066
286,739
191,443
138,131
344,015
1,386,261
213,407
128,044
501,468
673,556
528,487
320,111
2,365,073
0
0
0
0
0
0
0
9,717,421 11,795,045 11,629,027 11,340,577
58,482,120
5,919,093 8,080,957
Total net advertising revenue (lei) by Type
Jan-14
Feb-14
2,086,897 3,530,112
Mar-14
3,791,666
Apr-14
4,505,249
May-14
4,739,202
Jun-14
Total H1-14
3,909,008 22,562,134
Content sponsorships
836,282 1,144,302
1,602,331
2,269,739
2,327,213
1,817,792
9,997,659
Interruptive formats
Display ads on email
Tenancy
Pre/post roll video
Display affiliate ad.
Solus email ad.
Consumer classified
(jobs)
Consumer classified
(other)
B2B classifieds
Paid for listings
Contextual ad.
Mobile ad (display,
search, app)
Mobile ad
(SMS/MMS)
Other
Search engines
(Google, Bing etc) search, display and
video ads
999,847 1,342,535
76,171
94,076
53,122
47,651
302,785 361,230
613,629 544,038
144,872 134,185
1,775,930
112,194
51,907
486,323
619,965
138,193
2,148,823
84,432
51,432
540,458
593,460
176,739
1,917,596
57,877
48,351
555,398
601,713
213,615
2,216,744
123,446
47,662
617,726
599,811
107,530
10,401,475
548,196
300,125
2,863,920
3,572,616
915,134
Type
Embedded formats
Social media ads
(Facebook, Linkedin
etc) - excluding
premium formats and
content/pages admin
Display ad - foreign
publishers/networks
(Yahoo, MSN, realtime bidding etc)
Unclassified
TOTAL
0
0
0
0
20,025
46,725
66,750
101,345
33,044
34,114
34,509
24,829
23,164
251,005
0
2,922
10,474
0
3,276
14,789
1,160
2,797
32,166
0
3,568
46,055
1,000
18,562
23,061
1,330
30,868
34,519
3,490
61,993
161,064
54,048
63,316
98,866
119,820
81,739
113,130
530,919
22,510
25,203
0
18,541
25,569
30,203
122,026
111,222
74,309
128,081
93,435
124,497
444,876
976,420
202,952
208,348
349,234
318,833
238,113
236,267
1,553,747
169,280
246,168
232,848
350,129
378,427
553,303
1,930,155
53,744
123,239
178,662
336,530
127,703
273,278
1,093,156
76,991
91,136
80,984
103,293
104,537
113,195
570,136
9,717,421 11,795,045 11,629,027 11,340,577
58,482,120
5,919,093 8,080,957
Total net advertising revenue (lei) by Industry
Industry
Jan-14
287,590
290,120
Feb-14
587,288
575,272
Mar-14
634,561
1,064,403
Apr-14
765,498
1,659,900
May-14
633,451
1,895,309
0
0
0
0
0
0
0
Cosmetics & toiletries
Personal hygiene
Pharmaceutical &
healthcare
260,708
59,389
615,863
77,173
673,632
183,598
746,130
161,103
884,715
121,846
714,556
121,937
3,895,604
725,046
220,502
322,009
498,166
391,205
350,278
369,439
2,151,599
Clothing & accessories
68,959
80,640
222,186
272,098
266,332
170,904
1,081,119
Household appliances
Household equipment
Household care
Pet care
Leisure equipment
Entertainment & the
media
Motors
Travel & transport
Retail
Online retail
Finance
Govt, social, political
org
Business & industrial
Computers
Office equipment &
supplies
Telecoms
Classified - C2C
Miscellaneous
Unclassified
130,705
70,765
36,781
8,079
12,644
93,416
75,760
68,557
7,428
4,551
169,874
99,286
102,724
9,084
17,815
140,228
134,045
47,977
14,752
15,138
214,145
171,316
36,426
8,017
15,629
232,750
152,735
32,746
45,040
14,779
981,118
703,907
325,211
92,400
80,556
219,488
548,834
618,640
489,155
379,549
665,106
2,920,772
408,240
142,212
232,049
704,070
395,717
788,560
120,765
573,171
533,658
440,440
707,381
156,349
363,605
626,588
751,686
1,101,684
171,675
440,707
628,703
713,666
1,066,986
148,289
370,885
566,109
732,545
610,486
136,636
456,783
580,017
532,374
4,683,337
875,926
2,437,200
3,639,145
3,566,428
31,098
55,963
52,233
94,158
399,148
148,744
781,344
268,110
91,942
223,076
410,474
353,113
435,768
321,265
413,505
311,770
366,915
262,575
146,841
1,739,909
1,865,445
16,347
12,520
39,096
24,935
15,540
22,485
130,923
1,263,629 1,272,271
180,475
98,101
442,623 399,415
76,851
95,752
1,237,955
79,771
414,046
205,861
2,340,234
110,143
496,175
100,966
1,828,062
44,315
645,953
155,497
2,565,126
68,957
1,162,539
149,030
10,507,277
581,762
3,560,751
783,957
TOTAL
5,919,093 8,080,957
9,717,421 11,795,045 11,629,027 11,340,577
58,482,120
Food
Drink
Tobacco & accessories
Jun-14
Total H1-14
812,491
3,720,879
1,165,501
6,650,505
Chapter 4: Detailed Findings – H1-2014
Section 4.1. | Total Revenue
Revenues (lei)
H1-2014 Monthly Total Revenues
11,795,045
11,629,027
11,340,577
Apr-14
May-14
Jun-14
9,717,421
8,080,957
5,919,093
Jan-14
Feb-14
Mar-14
Month
In terms of revenue, April is the best month followed at slight distance by May and June. Monthly revenues in
the last three months exceed the threshold of 11,000,000 lei and bring the monthly average to 9,747,020 lei.
H1-2014 Total Revenue by Month
Jun-14
11,340,577
19%
Jan-14
5,919,093
10%
Feb-14
8,080,957
14%
May-14
11,629,027
20%
Mar-14
9,717,421
17%
Apr-14
11,795,045
20%
Revenues in the last quarter represent 59% of the total for the semester.
Regarding revenue by transaction, Barter, contra
and trade and Packaged deal allocations revenues
represent together only 6% of Total Revenue.
IAB | PwC
14
Section 4.2. | Revenue by Advertising Type
Advertising Type
H1-2014 Total Revenue by Advertising Type
Embedded formats
Tenancy
Pre/post roll video
Display affiliate ad
Solus email ad
Consumer classified (jobs)
Consumer classified (other)
B2B classifieds
Paid for listings
Contextual ad
Mobile ad (display, search, app)
Mobile ad (SMS/MMS)
Other
Search engines
Social media ads
Display ad - foreign publishers
Unclassified
22,562,134
9,997,659
10,401,475
548,196
300,125
2,863,920
3,572,616
915,134
66,750
251,005
3,490
61,993
161,064
530,919
122,026
976,420
1,553,747
1,930,155
1,093,156
570,136
Revenues (lei)
Embedded formats remain the leading type followed at considerable distance by Interruptive formats and
Content sponsorships. Display affiliate advertising and Pre/post roll video come next. These five leading types
represent together 84% of the Total Revenue.
H1-2014 Share of Total Revenue - Largest Revenue
Advertising Types
publishers
1,093,156
2%
Social media ads
1,930,155
3%
Search engines
1,553,747
3%
Pre/post roll video
2,863,920
5%
Display affiliate ad
3,572,616
6%
IAB | PwC
Content
sponsorships
9,997,659
17%
All other ad types
3,937,122
7%
Unclassified
570,136
1%
Embedded formats
22,562,134
38%
Interruptive
formats
10,401,475
18%
15
Section 4.3. | Revenue by Industry
Industry
H1-2014 Total Revenue by Industry
Food
Drink
Tobacco & accessories
Personal hygiene
Pharmaceutical & healthcare
Household appliances
Household equipment
Household care
Pet care
Leisure equipment
Entertainment & the media
Motors
Travel & transport
Retail
Online retail
Finance
Govt, social, political org
Computers
Office equipment & supplies
Telecoms
Classified - C2C
Miscellaneous
Unclassified
3,720,879
6,650,505
0
3,895,604
725,046
2,151,599
1,081,119
981,118
703,907
325,211
92,400
80,556
2,920,772
4,683,337
875,926
2,437,200
3,639,145
3,566,428
781,344
1,739,909
1,865,445
130,923
10,507,277
581,762
3,560,751
783,957
Revenues (lei)
Telecoms is by far the largest revenue industry seconded, at significant distance, by Drink and Motors.
Cosmetics & toiletries, Food, Online retail and Finance come next. Entertainment & the media, Retail and
Pharmaceutical & healthcare are in the next tier with volumes over the threshold of 2,000,000 lei.
Industry
H1-2014 Total Revenue - Largest Revenue Industries
Telecoms
Drink
Motors
Food
Online retail
Finance
Retail
Computers
10,507,277
6,650,505
4,683,337
3,895,604
3,720,879
3,639,145
3,566,428
2,920,772
2,437,200
2,151,599
1,865,445
1,739,909
1,081,119
Revenues (lei)
The leading 13 industries (with volumes over the threshold of 1,000,000 lei) cumulate 84% of Total Revenue.
IAB | PwC
16
H1-2014 Share of Total Revenue - Largest Revenue
Industries
Unclassified
783,957
1%
Telecoms
10,507,277
18%
All other industries
21,034,988
36%
Drink
6,650,505
12%
Motors
4,683,337
8%
Finance
3,566,428
6%
Online retail
3,639,145
6%
Food
3,720,879
6%
Cosmetics &
toiletries
3,895,604
7%
The leading three industries represent together 38% of Total Revenue.
H1-2014 Largest Monthly Revenue Industries
Telecoms
2,565,126
Revenues (lei)
Telecoms
2,340,234
Drink
1,895,309
Telecoms
1,263,629
Jan-14
Telecoms
1,272,271
Feb-14
Telecoms
1,237,955
Mar-14
Apr-14
May-14
Jun-14
Month
The leading industry (by far) in H1-14, Telecoms reports the highest monthly volumes (compared to all other
industries) for 5 months, with the record of this semester in June, all of them being above the threshold of
1,000,000 lei. In May, Drink (the second largest semestral revenue industry) has the largest monthly value,
above the previous mentioned threshold.
IAB | PwC
17
5. Headline Results
2007-2014
Comparison
Totals in tables and charts may
not total arithmetically due to
rounding
Headline Results – 2007-2014 Comparison
Total net advertising revenue (lei) by Transaction
Transaction
Net commissionable
earned revenue
Barter, Contra and
Trade revenue
Packaged deal
allocations
H1-07
333,588
Unclassified
TOTAL
H2-07
2007
15,807,931 26,340,827
104,585
H1-08
H2-08
2008
42,148,758 33,378,317 38,267,981
H1-09
H2-09
2009
H1-10
71,646,298 25,134,665 39,086,416 64,221,081
H2-10
2010
40,025,883 42,190,228
H1-11
H2-11
82,216,111 42,571,888
2011
46,642,986
H1-12
H2-12
2012
89,214,874 44,687,127 51,723,117
H1-13
H2-13
2013
96,410,244 45,044,987 66,292,904
H1-14
111,337,891 54,730,786
438,173
495,096
268,139
763,235
239,175
503,642
742,817
1,681,364
1,387,286
3,068,650
1,163,800
1,425,907
2,589,707
1,945,337
243,340
2,188,677
421,429
342,151
763,580
1,386,261
0
0
0
0
8,000
8,000
124,183
103,493
227,676
346,500
418,318
764,818
0
0
0
5,466
0
5,466
66,468
748,219
814,687
2,365,073
0
16,270
16,270
0
0
0
0
227
227
169
0
169
0
0
0
0
0
0
0
0
0
0
86,049,748 43,735,688
48,068,893
16,141,519 26,461,682
42,603,201 33,873,413 38,544,120
72,417,533 25,498,023 39,693,778
65,191,801 42,053,916 43,995,832
91,804,581 46,637,930 51,966,457
98,604,387 45,532,884 67,383,274
112,916,158 58,482,120
Total net advertising revenue (lei) by Type
Type
Embedded formats
H1-07
H2-07
2007
11,300,202 17,246,477
H1-08
H2-08
2008
28,546,679 19,755,194 23,316,183
H1-09
H2-09
2009
43,071,377 13,989,165 20,605,077
H1-10
H2-10
2010
34,594,242 19,411,106 22,523,338
H1-11
H2-11
41,934,444 22,681,979
2011
23,907,983
H1-12
H2-12
2012
H1-13
H2-13
2013
H1-14
46,589,962 22,364,527 25,290,693
47,655,220 20,016,732 28,200,357
48,217,089 22,562,134
919,559
1,204,137
2,123,696
1,711,299
2,557,575
4,268,874
2,056,236
4,553,633
6,609,869
3,691,463
5,642,706
9,334,169
4,887,597
6,279,544
11,167,141
6,249,992
5,416,483
11,666,475
4,073,624
8,759,371
12,832,995
742,243
2,296,124
3,038,367
2,023,849
3,822,121
5,845,970
2,482,042
2,932,939
5,414,981
4,547,835
3,176,427
7,724,262
6,370,114
6,848,798
13,218,912
7,739,279
9,442,395
17,181,674
5,211,290
9,181,081
14,392,371 10,401,475
144,304
234,895
379,199
295,827
774,928
1,070,755
180,355
244,520
424,875
503,680
594,127
1,097,807
189,946
187,876
377,822
338,914
167,347
506,261
200,669
234,222
434,891
0
0
0
0
100,068
100,068
0
0
0
85,305
0
85,305
125,699
122,681
248,380
0
32,721
32,721
60,774
108,978
169,752
300,125
29,683
365
30,048
43,195
185,557
228,752
109,671
214,074
323,745
174,482
178,919
353,401
430,281
515,272
945,553
926,580
1,112,320
2,038,900
1,032,835
2,500,365
3,533,200
2,863,920
Tenancy
Pre/post roll video
9,997,659
548,196
Display affiliate ad.
331,311
341,626
672,937
713,152
0
713,152
407,046
701,282
1,108,328
2,086,735
355,462
2,442,197
1,677,222
2,760,507
4,437,729
2,194,150
4,311,721
6,505,871
3,619,951
3,513,662
7,133,613
3,572,616
Solus email ad.
128,321
184,362
312,683
451,114
51,371
502,485
286,109
293,608
579,717
700,861
823,022
1,523,883
1,837,079
1,511,194
3,348,273
1,199,272
935,658
2,134,930
857,467
1,482,528
2,339,995
915,134
0
0
0
0
0
0
0
0
0
15,485
104,844
120,329
0
427,950
427,950
6,783
60,415
67,198
15,882
0
15,882
66,750
251,005
Consumer classified
(jobs)
Consumer classified
(other)
0
0
0
0
996
996
0
0
0
918,532
378,477
1,297,009
377,260
0
377,260
271,754
492,520
764,274
606,963
0
606,963
B2B classifieds
56,426
436,444
492,870
53,039
0
53,039
0
3,329
3,329
0
0
0
0
0
0
0
8,062
8,062
40,888
3,840
44,728
3,490
Paid for listings
59,452
442
59,894
12,072
180,348
192,420
302,352
2,046,425
2,348,777
1,661,624
1,644,990
3,306,614
2,637,940
2,979,250
5,617,190
2,094,458
2,109,428
4,203,886
1,073,044
340,793
1,413,837
61,993
Contextual ad.
251,782
367,353
619,135
445,276
689,146
1,134,422
201,870
995,323
1,197,193
610,154
482,309
1,092,463
585,686
1,224,060
1,809,746
1,125,715
646,192
1,771,907
201,262
59,394
260,656
161,064
29,106
232,180
261,286
238,106
663,033
901,139
530,919
Mobile ad (display,
search, app)
Mobile ad (SMS/MMS)
0
0
0
5,280
79,082
84,362
122,026
315,382
528,396
843,778
1,278,661
1,298,151
2,576,812
976,420
Search engines search, display and
video ads
1,608,363
2,139,449
3,747,812
1,553,747
Social media ads
2,267,155
3,773,373
6,040,528
1,930,155
publishers/networks
1,956,836
2,239,050
4,195,886
1,093,156
1,167,102
2,806,545
3,973,647
570,136
Other
Unclassified
TOTAL
7,882
2,170,354
31,992
4,117,465
16,141,519 26,461,682
39,874
6,287,819
115,837
8,253,559
152,799
6,713,027
42,603,201 33,873,413 38,544,119
268,636
14,966,586
455,771
5,027,406
482,780
6,620,788
72,417,533 25,498,023 39,693,778
938,551
11,648,194
942,354
6,704,300
744,207
7,347,004
65,191,801 42,053,916 43,995,832
1,686,561
14,051,304
239,327
177,126
1,695,558
1,126,652
86,049,748 43,735,688
48,068,893
416,453
2,822,210
1,782,018
1,179,926
91,804,581 46,637,930 51,966,457
2,961,944
98,604,387 45,532,884 67,383,274
112,916,158 58,482,120
Total net advertising revenue (lei) by Industry
H2-13
2013
Food
Industry
1,163,379
1,578,816
2,742,195
1,893,736
4,262,254
6,155,990
1,106,710
1,549,022
2,655,732
2,184,667
2,416,841
4,601,508
2,923,145
2,177,925
5,101,070
2,135,957
1,389,441
3,525,398
3,107,898
4,262,335
7,370,233
3,720,879
Drink
1,186,540
2,532,220
3,718,760
1,306,859
912,360
2,219,219
899,771
1,581,906
2,481,677
1,991,193
2,100,623
4,091,816
1,859,420
2,888,266
4,747,686
2,013,278
2,524,600
4,537,878
2,649,053
4,216,785
6,865,838
6,650,505
10,333
0
10,333
8,868
3,902
12,770
3,524
0
3,524
21,415
2,964
24,379
3,984
163,533
167,517
9
199,523
199,532
270
24,821
25,091
0
1,101,282
2,147,650
3,248,932
1,808,232
1,648,522
3,456,754
1,206,348
1,587,051
2,793,399
1,708,253
1,863,525
3,571,778
1,581,207
1,815,769
3,396,976
1,540,970
2,235,523
3,776,493
2,783,191
4,419,285
7,202,476
3,895,604
331,799
271,140
602,939
458,802
528,977
987,779
604,262
657,836
1,262,098
556,586
679,429
1,236,015
1,180,150
1,210,979
2,391,129
1,216,505
1,883,955
3,100,460
1,377,523
2,497,123
3,874,646
2,151,599
77,614
355,387
433,001
393,971
593,319
987,290
410,130
522,012
932,142
521,317
518,875
1,040,192
1,331,059
808,472
2,139,531
551,165
777,481
1,328,646
363,994
919,469
1,283,463
1,081,119
33,270
122,079
155,349
78,308
430,826
509,134
136,134
455,473
591,607
381,601
926,941
1,308,542
467,863
810,958
1,278,821
486,568
306,370
792,938
213,272
212,078
425,350
981,118
Tobacco &
accessories
H1-07
H2-07
2007
H1-08
H2-08
2008
H1-09
H2-09
2009
H1-10
H2-10
2010
H1-11
H2-11
2011
H1-12
H2-12
2012
H1-13
Personal hygiene
Pharmaceutical &
healthcare
Clothing &
accessories
Household
appliances
Household
equipment
Household care
725,046
77,354
314,160
391,514
268,864
771,057
1,039,921
83,018
706,597
789,615
443,914
652,127
1,096,041
542,719
970,115
1,512,834
615,354
594,900
1,210,254
211,413
304,603
516,016
703,907
106,735
373,607
480,342
205,080
214,332
419,412
371,016
425,396
796,412
827,179
527,849
1,355,028
224,333
691,770
916,103
645,898
881,182
1,527,080
328,378
461,549
789,927
325,211
1,122
84,648
85,770
17,102
361,875
378,977
47,167
266,485
313,652
100,291
65,167
165,458
61,958
65,489
127,447
49,561
22,214
71,775
161,475
128,389
289,864
80,556
825,969
1,196,134
2,022,103
1,288,121
1,039,236
2,327,357
967,607
2,012,859
2,980,466
2,901,615
1,854,370
4,755,985
1,681,048
1,517,396
3,198,444
1,730,135
1,339,074
3,069,209
1,002,229
1,964,270
2,966,499
2,920,772
1,677
15,071
16,748
5,260
213,232
218,492
32,807
50,340
83,147
70,031
139,301
209,332
106,991
101,807
208,798
158,344
73,205
231,549
80,125
126,992
207,117
Pet care
Leisure equipment
Entertainment & the
media
Gardening &
agriculture
Motors
H1-14
92,400
1,606,556
1,882,085
3,488,641
3,389,612
3,367,535
6,757,147
2,108,545
3,930,323
6,038,868
4,536,846
4,511,740
9,048,586
4,456,503
3,789,345
8,245,848
3,343,835
3,057,200
6,401,035
4,180,387
4,631,156
8,811,543
Travel & transport
428,177
398,832
827,009
433,253
367,103
800,356
1,135,118
748,328
1,883,446
1,046,658
1,096,859
2,143,517
1,046,941
1,304,171
2,351,112
1,438,181
1,305,351
2,743,532
902,282
1,463,527
2,365,809
875,926
Retail
980,351
170,679
1,151,030
756,645
776,072
1,532,717
696,136
807,902
1,504,038
1,301,053
1,218,788
2,519,841
1,131,943
1,397,134
2,529,077
766,030
1,163,384
1,929,414
1,462,975
2,175,761
3,638,736
2,437,200
Online retail
118,721
542,324
661,045
1,308,737
467,358
1,776,095
809,438
568,607
1,378,045
953,313
1,425,899
2,379,212
1,669,448
1,913,222
3,582,670
1,933,168
2,069,955
4,003,123
2,755,672
3,722,134
6,477,806
3,639,145
24,921
165,313
190,234
96,935
88,309
185,244
11,451
26,902
38,353
70,111
129,659
199,770
6,220
0
6,220
0
0
0
6,803
703
7,506
Mail order
4,683,337
Property
345,485
700,214
1,045,699
1,104,638
1,874,431
2,979,069
413,925
645,273
1,059,198
376,133
537,407
913,540
337,119
278,359
615,478
851,036
404,214
1,255,250
186,968
241,644
428,612
Finance
2,243,450
3,296,386
5,539,836
4,891,073
4,292,155
9,183,228
2,059,075
4,479,450
6,538,525
5,109,892
4,198,063
9,307,955
5,479,700
4,678,462
10,158,162
2,817,873
4,318,496
7,136,369
4,378,817
7,008,407
11,387,224
3,566,428
Government, social,
political org.
313,036
425,516
738,552
441,659
761,828
1,203,487
177,719
2,100,651
2,278,370
699,210
598,007
1,297,217
709,377
855,306
1,564,683
1,106,275
1,069,317
2,175,592
838,308
1,249,360
2,087,668
781,344
353,471
654,243
1,007,714
1,218,396
1,150,478
2,368,874
612,550
837,558
1,450,108
1,076,564
834,007
1,910,571
639,795
693,589
1,333,384
537,323
1,129,083
1,666,406
580,077
1,461,345
2,041,422
1,739,909
45,460
57,386
102,846
72,080
305,075
377,155
0
244,112
244,112
540,082
779,699
1,319,781
183,407
186,084
369,491
565,147
396,424
961,571
111,244
229,645
340,889
Computers
434,680
803,643
1,238,323
747,722
740,031
1,487,753
549,327
541,846
1,091,173
753,957
551,272
1,305,229
389,134
771,594
1,160,728
373,666
1,398,362
1,772,028
671,197
1,567,859
2,239,056
1,865,445
Office equipment &
supplies
126,200
246,080
372,280
173,975
116,604
290,579
32,510
190,668
223,178
31,407
231,129
262,536
111,257
97,969
209,226
31,603
72,253
103,856
52,507
15,562
68,069
130,923
Electrical electronics
444,345
823,744
1,268,089
531,274
556,990
1,088,264
334,218
523,425
857,643
259,297
335,961
595,258
241,169
356,903
598,072
480,090
397,621
877,711
1,211,766
1,807,887
3,019,653
Multi advertisers
Manufacturing
Telecoms
Recruitment
Classified - C2C
Miscellaneous
Unclassified
TOTAL
4,812
27,744
32,556
80,756
82,337
163,093
9,570
55,219
64,789
32,746
56,207
88,953
116,478
38,479
154,957
108,147
15,727
123,874
9,365
12,895
1,124,651
2,552,539
3,677,190
2,713,865
4,595,735
7,309,600
4,748,855
5,429,697
10,178,552
5,316,590
6,270,895
11,587,485
4,711,710
5,539,451
10,251,161
3,914,337
5,864,756
9,779,093
7,283,724
12,406,774
97,872
63,952
161,824
60,386
67,017
127,403
371,978
49,407
421,385
148,948
148,011
296,959
241,316
13,641
254,957
57,217
85,280
142,497
85,725
148,582
994
0
994
0
0
0
0
7,385
7,385
289,131
346,802
635,933
355,766
462,039
817,805
71,245
492,520
563,765
634,805
97,348
732,153
581,762
357,407
548,074
905,481
858,298
1,110,327
1,968,625
424,492
342,267
766,759
950,614
1,349,496
2,300,110
1,883,046
2,275,748
4,158,794
2,639,145
1,208,950
3,848,095
898,220
2,322,993
3,221,213
3,560,751
2,173,856
4,112,016
6,285,872
7,260,906
6,844,839
14,105,745
5,134,622
8,349,781
13,484,403
6,853,302
7,627,919
14,481,221
8,061,482
10,194,918
18,256,400 14,459,868 15,290,096
29,749,964
7,003,221
7,281,993
14,285,214
783,957
86,049,748 43,735,688
48,068,893
91,804,581 46,637,930 51,966,457
98,604,387 45,532,884
67,383,274
16,141,519 26,461,682
42,603,201 33,873,413 38,544,120
72,417,533 25,498,023 39,693,778
65,191,801 42,053,916 43,995,832
22,260
19,690,498 10,507,277
234,307
112,916,158 58,482,120
Chapter 5: Headline Results – 2007-2014 Comparison
Historical Total Revenue Mix - First Half vs. Second Half
120,000,000
112,916,158
15%
Revenues (lei)
100,000,000
80,000,000
H2
43,995,832
60,000,000
H2
38,544,120
40,000,000
H1
16,141,519
H1
33,873,413
H2
67,383,274
60%
H2
39,693,778
H2
26,461,682
20,000,000
H2
48,068,893
H2
51,966,457
H1
25,498,023
H1
42,053,916
H1
43,735,688
H1
46,637,930
H1
45,532,884
H1
58,482,120
40%
0
2007
2008
2009
2010
2011
2012
Year
2013
2014
CAGR: 17.6%
In 2007-2013, we see a growing trend from one year to the other, except for 2009. The revenues are larger in
the last semesters compared to the first ones. Except for 2007, 2009 and 2013, all years report a balanced
revenue mix – first half vs. second half.
Historical Semestral Total Revenue
H2-13
67,383,274
Revenues (lei)
-13%
H2-08
38,544,120
H2-09
39,693,778
14%
H2-07 28%
56%
26,461,682
-34%
H1-08
33,873,413
H1-09
64%
25,498,023
H1-07
16,141,519
H2-10
43,995,832
5%
6%
H1-10
42,053,916
H2-11
48,068,893
10%
-0,6%
H1-11
43,735,688
H2-12
51,966,457
48%
11% -12%
-3%
H1-12
H1-13
46,637,930
45,532,884
H1-14
58,482,120
Half Year
In H1-14, Total Revenue slightly decreases compared to the record in H2-13, the only value over the threshold
of 60,000,000 lei. However, the first semester of 2014 has the second largest revenue over the entire period.
IAB | PwC
21
First Half - Total Revenue Comparison
58,482,120
60,000,000
46,637,930
Revenues (lei)
42,053,916
43,735,688
45,532,884
28%
-2%
40,000,000
33,873,413
25,498,023
20,000,000
16,141,519
0
2007
2008
2009
2010
2011
2012
2013
2014
Half Year
In terms of revenue in H1, Total Revenue increases significantly in 2014 compared to 2013 and to the previous
record in 2012, to the first value over the threshold of 50,000,000 lei.
Last Half - Total Revenue Comparison
80,000,000
Revenues (lei)
67,383,274
51,966,457
60,000,000
43,995,832
38,544,120
39,693,778
40,000,000
26,461,682
30%
48,068,893
9%
8%
11%
3%
46%
20,000,000
0
H2-07
H2-08
H2-09
H2-10
H2-11
H2-12
H2-13
Half Year
In terms of H2 revenue, we see a growing trend over the entire period.
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22
Monthly Total Revenue Comparison
15,000,000
2013
2014
2012
10,000,000
2011
Revenues (lei)
2009
2010
2008
2007
5,000,000
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2007
1,416,777
1,810,127
3,479,573
3,159,460
2,935,587
3,339,995
2,559,348
2,601,289
4,567,666
5,174,626
5,917,900
5,640,853
2008
2,778,709
3,743,885
5,649,769
6,460,713
7,725,857
7,514,480
5,297,589
3,894,014
6,315,182
7,891,335
8,273,895
6,872,105
2009
2,134,126
3,421,371
4,869,847
4,674,963
5,443,936
4,953,780
4,725,686
4,155,478
5,803,057
7,442,273
8,574,297
8,992,987
2010
4,065,581
5,587,774
7,552,814
7,389,951
8,524,668
8,933,128
6,440,944
5,064,767
6,535,725
8,213,905
8,758,369
8,982,122
2011
4,948,782
6,087,553
7,283,616
7,755,183
8,970,851
8,689,703
6,367,219
6,634,893
7,010,621
8,886,075
9,696,234
9,473,851
2012
4,990,996
6,098,751
7,834,532
8,347,640
9,748,662
9,617,349
7,887,716
6,680,197
6,457,201
9,563,962 10,436,746 10,940,635
2013
4,371,249
6,082,755
8,126,845
9,234,060
8,731,034
8,986,941
9,536,510
6,852,468 10,184,368 12,399,244 13,725,071 14,685,613
2014
5,919,093
8,080,957
9,717,421 11,795,045 11,629,027 11,340,577
Month
In the first semester of 2014, every month revenues are larger than the respective values of any year before. The
last three months of H1-14 report the largest values over the entire period, except for the last quarter of 2013.
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23
Monthly Total Revenue Share Comparison - First Half
25%
% of Total Revenue
20%
15%
10%
5%
2007
Jan
9%
Feb
11%
Mar
22%
Apr
20%
May
18%
Jun
21%
2008
8%
11%
17%
19%
23%
22%
2009
8%
13%
19%
18%
21%
19%
2010
10%
13%
18%
18%
20%
21%
2011
11%
14%
17%
18%
21%
20%
2012
11%
13%
17%
18%
21%
21%
2013
10%
13%
18%
20%
19%
20%
2014
10%
14%
17%
20%
20%
19%
Month
In 2014, February and April report values close to their record percentage of semestral revenue, while for
March and June, 2014 brings their lowest value. For January and May, we see average values in 2014.
IAB | PwC
24
Monthly Total Revenue Growth Rate Comparison - First
Half
40%
35%
33%
33%
28%
26%
30%
Growth Rate (%)
20%
20%
11%
10%
2013 / 2012
4%
2014 / 2013
0%
-0.3%
-10%
-10%
-12%
-7%
-20%
Jan
Feb
Mar
Apr
May
Jun
Month
All months of H1 report significantly larger growth rates 2014 vs. 2013 compared to 2013 vs. 2012.
In terms of 2014 versus 2013 revenues comparison, January has the largest monthly growth rate (35%),
seconded by the values of February and May. All months report double-digit rate increase.
Only April and March report positive growth rates 2013 vs. 2012.
IAB | PwC
25
Historical Semestral Revenue - Largest Revenue Types
30,000,000
Embedded formats
28,200,357
25,290,693
25,000,000
23,907,983
23,316,183
22,681,979
22,523,338
22,562,134
22,364,527
20,605,077
20,000,000
19,755,194
20,016,732
19,411,106
Revenues (lei)
17,246,477
15,000,000
13,989,165
10,401,475
11,300,202
10,000,000
9,442,395
9,181,081
9,997,659
7,739,279
5,211,290
6,848,798
6,370,114
8,759,371
6,249,992
5,642,706
4,547,835
4,553,633
5,000,000
6,279,544
5,416,483
3,822,121
4,887,597
2,482,042
2,296,124
3,691,463
3,176,427
2,932,939
2,023,849
919,559
0
742,243
4,073,624
2,557,575
2,056,236
1,711,299
1,204,137
H1-07 H2-07 H1-08 H2-08 H1-09 H2-09 H1-10 H2-10 H1-11 H2-11 H1-12 H2-12 H1-13 H2-13 H1-14
Half Year
Embedded formats, Interruptive formats and Contents sponsorships see the largest revenues across all types
(advertising formats) over the entire period. Considering the cumulated volumes during 2007-2014, Embedded
formats still hold a strong leading position, at significant distance from the next two followers, while
Interruptive formats are the second largest type, reporting larger semestral revenues compared to Content
sponsorships, except for H1-07, H2-09 and H2-10.
IAB | PwC
26
Historical Semestral Share of Total Revenue Largest Revenue Types
80%
Embedded formats
70%
70%
65%
58%
60%
% of Total Revenue
60%
55%
52%
51%
52%
50%
46%
50%
48%
49%
44%
42%
39%
40%
30%
20%
10%
9%
10%
0%
11%
11%
13%
5%
5%
7%
8%
7%
9%
14%
17%
18%
18%
11%
14%
17%
6%
6%
5%
10%
15%
11%
7%
13%
13%
13%
10%
9%
Half Year
In the last two semesters, Embedded formats see a decreasing trend in the percentage of Total Revenue (from
44% in H1-13 to 39% in H1-14), while Interruptive formats and Content sponsorships report increases, from
20% to 35% in terms of cumulated percentages.
IAB | PwC
27
Historical Semestral Revenue - Embedded Formats
Revenues (lei)
H2-08
23,316,183
H2-07
17,246,477
H2-09
20,605,077
H2-10
22,523,338
H2-11
23,907,983
-21%
H1-11
22,681,979
H1-08
19,755,194
H2-12
25,290,693
H1-10
19,411,106
H1-12
22,364,527
H2-13
28,200,357
-20%
41%
H1-14
22,562,134
H1-13
20,016,732
H1-09
13,989,165
H1-07
11,300,202
Half Year
H1-14 brings only an average value for Embedded formats.
First Half - Semestral Revenue Comparison - Embedded
Formats
22,681,979
25,000,000
22,364,527
Revenues (lei)
19,755,194
19,411,106
20,000,000
22,562,134
20,016,732
13%
-10%
15,000,000
13,989,165
10,000,000
11,300,202
5,000,000
0
H1-07
H1-08
H1-09
H1-10
H1-11
H1-12
H1-13
H1-14
Half Year
In terms of revenue in H1, Embedded formats report in 2014 an increase of 13% compared to 2013, to their
second largest value after their record in 2011.
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28
Historical Semestral Revenue - Interruptive Formats
H2-12
9,442,395
H2-13 13%
9,181,081
H1-14
10,401,475
-45%
Revenues (lei)
H2-11
6,848,798
H2-08
3,822,121
H2-07
2,296,124
H2-10
H1-11
3,176,427 6,370,114
H2-09
2,932,939
H1-12
7,739,279
H1-13
5,211,290
H1-10
4,547,835
H1-08
2,023,849
76%
H1-09
2,482,042
H1-07
742,243
Half Year
In H1-14, Interruptive formats report their largest semestral revenue over the entire period, the first time over
the threshold of 10,000,000 lei.
First Half - Semestral Revenue Comparison - Interruptive
Formats
12,000,000
10,401,475
Revenues (lei)
10,000,000
7,739,279
8,000,000
6,370,114
6,000,000
100%
4,547,835
5,211,290
4,000,000
2,000,000
-33%
2,023,849
2,482,042
H1-08
H1-09
742,243
0
H1-07
H1-10
H1-11
H1-12
H1-13
H1-14
Half Year
In terms of revenue in H1, Interruptive formats report a growing trend over the entire period, except for 2013.
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29
Historical Semestral Revenue - Content Sponsorships
H2-13 14%
8,759,371
H1-14
9,997,659
Revenues (lei)
H2-10
5,642,706
H2-11
6,279,544
H2-12
5,416,483
H2-09
4,553,633
H2-08
2,557,575
H2-07
1,204,137
H1-08
1,711,299
H1-07
919,559
H1-11
4,887,597
H1-12
6,249,992
115%
-25%
H1-13
4,073,624
H1-10
3,691,463
H1-09
2,056,236
Half Year
H1-14 brings to Content sponsorships new record revenue, larger compared to the previous record in H2-13.
First Half - Semestral Revenue Comparison - Content
Sponsorships
9,997,659
Revenues (lei)
10,000,000
6,249,992
4,887,597
5,000,000
4,073,624
3,691,463
1,711,299
145%
-35%
2,056,236
919,559
0
H1-07
H1-08
H1-09
H1-10
H1-11
H1-12
H1-13
H1-14
Half Year
In terms of revenue in H1, after a growing trend in the previous years, 2013 brings the first decrease for Content
sponsorships, while in 2014 we see their largest value over the entire period, a significant increase compared to
2013 and to the previous record in 2012.
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30
Considering the cumulated volumes during 2007-2014, Display affiliate advertising is the leading format of the
second tier, seconded at significant distance by Paid for listings. Solus email advertising and Pre/post roll video
come next.
Historical Semestral Revenue - Display Affiliate Ad
H2-12
4,311,721
H1-13
3,619,951
Revenues (lei)
H2-11
2,760,507
H1-10
2,086,735
H1-07
331,311
H2-07
341,626
H1-08
713,152
H1-11
1,677,222
H1-14
3,572,616
H2-13
3,513,662
H1-12
2,194,150
H2-09
H1-09 701,282
407,046
H2-10
355,462
H2-08
0
Half Year
Historical Semestral Revenue - Pre/post Roll Video
H1-14
2,863,920
Revenues (lei)
H2-13
2,500,365
H2-12
H1-12 1,112,320
926,580
H1-07
29,683
H2-07
365
H1-13
1,032,835
H2-11
H1-11
515,272
430,281
H2-09 H1-10 H2-10
H2-08
H1-08 185,557 H1-09 214,074 174,482 178,919
109,671
43,195
Half Year
In H1-14, Pre/post roll video reports its highest semestral revenue over the surveyed period, a larger value
compared to the previous record in H2-13.
IAB | PwC
31
Historical Semestral Revenue - Largest Revenue
Industries
14,000,000
Motors
Finance
Telecoms
12,000,000
Revenues (lei)
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
H1-07
H2-07
H1-08
H2-08
H1-09
H2-09
H1-10
H2-10
H1-11
H2-11
H1-12
H2-12
H1-13
H2-13
H1-14
Motors
1,606,556 1,882,085 3,389,612 3,367,535 2,108,545 3,930,323 4,536,846 4,511,740 4,456,503 3,789,345 3,343,835 3,057,200 4,180,387 4,631,156 4,683,337
Finance
2,243,450 3,296,386 4,891,073 4,292,155 2,059,075 4,479,450 5,109,892 4,198,063 5,479,700 4,678,462 2,817,873 4,318,496 4,378,817 7,008,407 3,566,428
Telecoms 1,124,651 2,552,539 2,713,865 4,595,735 4,748,855 5,429,697 5,316,590 6,270,895 4,711,710 5,539,451 3,914,337 5,864,756 7,283,724 12,406,77 10,507,27
Half Year
Considering the cumulated revenues over the entire period (2007-2014), Telecoms is by far the leader industry,
seconded at significant distance by Finance. Motors comes next. In general, Telecoms is the leader industry as
semestral volume, except for 2007, H1-08 and H1-11. Telecoms starts in H1-07 from the lowest revenue of the
first tier industry over the entire period and reaches in H2-13 and H1-14 the largest volumes compared to all
other industries over the surveyed period, the only values above the threshold of 10,000,000 lei. Motors is the
only industry in this leading tier reporting an increase in H1-14 compared to the previous six-month.
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Historical Semestral Share of Total Revenue - Largest
Revenue Industries
20%
Motors
19%
Finance
18%
Telecoms
18%
16%
15%
14%
14%
% of Total Revenue
14%
14%
13%
12%
12%
12%
10%
10%
12%
11%
11%
10%
13%
11%
11%
10%
10%
10%
11%
10%
10%
10%
10%
8%
10%
8%
8%
8%
8%
7%
8%
9%
9%
8%
7%
7%
7%
6%
6%
6%
5%
H1-07
H2-07
H1-08
H2-08
H1-09
H2-09
H1-10
H2-10
H1-11
H2-11
H1-12
H2-12
H1-13
H2-13
H1-14
Half Year
For the three leading industries, their cumulated percentages of Total Revenue slightly decrease from 35% (in
H1-13 and H2-13) to 32% (in H1-14). At the same time, the cumulated percentages of the other industries
increase in the last two semesters, while unclassified volumes significantly decrease from 15% in H1-13 and 11%
in H2-13 to 1% in H1-14. Motors is the only industry in this leading tier reporting a larger percentage in H1-14
compared to the previous six-month. Telecoms reports in H1-14 the third largest percentage across all
industries over the entire period, while for Finance the first semester of 2014 brings its second lowest value. For
Motors, we see an average value in H1-14.
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Historical Semestral Revenue - Telecoms
H2-13
12,406,774
Revenues (lei)
70%
-15%
H1-14
10,507,277
H2-08
4,595,735
H2-07
2,552,539
H2-09
5,429,697
14%
6%
127%
69%
3%
H1-09
4,748,855
H2-10
6,270,895
-25%
18%
-2%
H1-10
5,316,590
24%
18%
H1-11
4,711,710
H1-13
7,283,724
50%
-29%
H1-08
2,713,865
H1-07
1,124,651
H2-12
5,864,756
H2-11
5,539,451
H1-12
3,914,337
Half Year
After a growing trend in the previous semesters to its record in H2-13 (a significant increase compared to any
value before), the first six-month of 2014 brings a decrease for Telecoms, to its second largest revenue.
First Half - Semestral Revenue Comparison - Telecoms
12,000,000
10,507,277
Revenues (lei)
10,000,000
7,283,724
8,000,000
44%
5,316,590
6,000,000
4,748,855
4,711,710
86%
4,000,000
2,713,865
3,914,337
2,000,000
0
1,124,651
H1-07
H1-08
H1-09
H1-10
H1-11
H1-12
H1-13
H1-14
Half Year
In terms of revenue in H1, Telecoms reports in 2014 its largest volume, a significant increase compared to any
year before.
IAB | PwC
34
H2-13
7,008,407
Revenues (lei)
Historical Semestral Revenue - Finance
H1-08
4,891,073
H2-08
4,292,155
-12%
H2-07
3,296,386
H1-11
5,479,700
H1-10
5,109,892
H2-09
4,479,450
14%
-15%
-52%
-49%
60%
H2-12
4,318,496
31%
-18%
1%
H2-10
4,198,063
48%
H2-11
4,678,462
-40%
H1-13
4,378,817
53%
118%
47%
H1-14
3,566,428
H1-12
2,817,873
H1-07
2,243,450
H1-09
2,059,075
Half Year
In H1-14, Finance reports a significant decrease compared to its record revenue in H2-13, to an average value.
First Half - Semestral Revenue Comparison - Finance
6,000,000
5,109,892
4,891,073
5,479,700
5,000,000
Revenues (lei)
4,378,817
4,000,000
55%
-19%
3,566,428
3,000,000
2,817,873
2,000,000
2,243,450
2,059,075
1,000,000
0
H1-07
H1-08
H1-09
H1-10
H1-11
H1-12
H1-13
H1-14
Half Year
In terms of H1 revenue, Finance decreases in 2014 compared to the previous year, to an average value.
IAB | PwC
35
Historical Semestral Revenue - Motors
Revenues (lei)
H2-09
3,930,323
-1%
H1-10
4,536,846
H2-08
3,367,535
11%
H1-11
H2-11
4,456,503
3,789,345
-15%
-12%
1%
H1-14
4,683,337
H1-13
4,180,387
H2-12
3,057,200
H1-12
3,343,835 -9%
H1-08
3,389,612
80%
15%
H2-13
4,631,156
H2-10
4,511,740
-1%
-1%
37%
86%
-37%
H2-07
1,882,085
H1-09
2,108,545
17%
H1-07
1,606,556
Half Year
H1-14 brings for Motors its largest volume over the entire period, a slight increase compared to its previous
record in H2-13.
First Half - Semestral Revenue Comparison - Motors
4,683,337
5,000,000
4,536,846
4,180,387
12%
4,000,000
Revenues (lei)
4,456,503
3,389,612
25%
3,343,835
3,000,000
2,000,000
2,108,545
1,000,000
1,606,556
0
H1-07
H1-08
H1-09
H1-10
H1-11
H1-12
H1-13
H1-14
Half Year
Considering H1 revenues, 2014 brings for Motors its largest volume over the entire period, after its previous
record in 2010.
IAB | PwC
36
Historical Annual Revenue - Second-largest Revenue
Industries
7,000,000
Food
Drink
6,000,000
5,000,000
Revenues (lei)
4,000,000
3,000,000
2,000,000
1,000,000
0
H1-07
H2-07
H1-08
H2-08
H1-09
H2-09
H1-10
H2-10
H1-11
H2-11
H1-12
H2-12
H1-13
H2-13
H1-14
Food
1,163,379 1,578,816 1,893,736 4,262,254 1,106,710 1,549,022 2,184,667 2,416,841 2,923,145 2,177,925 2,135,957 1,389,441 3,107,898 4,262,335 3,720,879
Drink
1,186,540 2,532,220 1,306,859
912,360
899,771
1,581,906 1,991,193 2,100,623 1,859,420 2,888,266 2,013,278 2,524,600 2,649,053 4,216,785 6,650,505
Cosmetics & toiletries 1,101,282 2,147,650 1,808,232 1,648,522 1,206,348 1,587,051 1,708,253 1,863,525 1,581,207 1,815,769 1,540,970 2,235,523 2,783,191 4,419,285 3,895,604
Half Year
Considering the cumulated revenues over the entire period (2007-2014), the leader of the second tier is Food,
seconded at a slight distance by Drink. Cosmetics & toiletries comes next. Drink is the only industry in this tier
reporting in H-14 larger revenues compared to any semester before. The first half of 2014 brings to Drink the
largest volume by far in this tier over the entire period, the first value over the threshold of 6,000,000 lei.
IAB | PwC
37
Historical Semestral Revenue - Food
H2-13
4,262,335
H2-08
4,262,254
-13%
Revenues (lei)
37%
H1-11
2,923,145
H2-10
2,416,841
H2-07
1,578,816
H2-09
1,549,022
H1-08
1,893,736
H1-07
1,163,379
H1-09
1,106,710
H1-13
3,107,898
H2-11
2,177,925
H1-10
2,184,667
H1-14
3,720,879
H1-12
2,135,957
H2-12
1,389,441
Half Year
After a growing trend in the previous semesters to its record in H2-13, the first six-month of 2014 brings a
decrease for Food, to its third largest revenue over the entire period.
Historical Semestral Revenue - Drink
H1-14
6,650,505
Revenues (lei)
58%
H2-13
4,216,785
H2-11
2,888,266
H2-07
2,532,220
H2-09
1,581,906
H2-08
912,360
H1-07
1,186,540
H1-08
1,306,859
H2-10
2,100,623
H1-10
1,991,193
H1-09
899,771
H1-11
1,859,420
H2-12
2,524,600
H1-12
2,013,278
59%
H1-13
2,649,053
Half Year
In the first half of 2014, Drink reports new record revenue, the only value over the threshold of 6,000,000 lei,
significantly larger compared to its previous record in H2-13.
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Historical Semestral Revenue - Cosmetics & Toiletries
H2-13
4,419,285
Revenues (lei)
-12%
59%
H1-14
3,895,604
H2-12
2,235,523
H2-07
2,147,650
H2-08
1,648,522
H2-09
1,587,051
H1-08
1,808,232
H1-07
1,101,282
H2-10
1,863,525
H1-10
1,708,253
H1-09
1,206,348
H2-11
1,815,769
H1-11
1,581,207
H1-13
2,783,191
H1-12
1,540,970
Half Year
After a growing trend in the previous semesters to its record in H2-13, the first six-month of 2014 brings a
decrease for Cosmetics & toiletries, to its second largest revenue over the entire period.
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Historical Semestral Revenue - Third-largest Revenue
Industries
4,000,000
3,722,134
-2%
Online retail
3,639,145
35%
2,920,772
2,901,615
3,000,000
Revenues (lei)
2,755,672
49%
2,012,859
2,000,000
1,854,370
1,308,737
1,933,168
1,913,222
1,681,048
1,669,448
1,730,135
1,964,270
96%
1,425,899
1,288,121
1,517,396
1,196,134
825,969
2,069,955
1,339,074
1,039,236
1,000,000
967,607
542,324
953,313
1,002,229
809,438
568,607
118,721
467,358
0
Half Year
Considering the cumulated revenues over the entire period (2007-2014), the leader of the third tier is
Entertainment & the media, seconded at a slight distance by Online retail. Entertainment & the media reports
in the first half of 2014 its largest volume over the entire period, slightly larger compared to its previous record
in H1-10. Except for H2-08 and H2-09, Online retail reports growing revenues (compared to the previous sixmonth) over the surveyed period, to its record volume in H2-13. The first semester of 2014 brings a slight
decrease to its second largest revenue.
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Historical Semestral Revenue - Fourth-largest Revenue
Industries
2,497,123
2,500,000
2,437,200
81%
12%
-14%
Retail
2,175,761
2,151,599
2,000,000
Revenues (lei)
1,883,955
1,500,000
1,397,134
1,301,053
49%
1,462,975
1,377,523
1,180,150
1,216,505
1,218,788
1,000,000
1,210,979
1,131,943
980,351
756,645
776,072
696,136
1,163,384
807,902
766,030
604,262
528,977
458,802
500,000
679,429
657,836
556,586
331,799
0
271,140
170,679
Half Year
As cumulated revenues over the entire period (2007-2014), the fourth tier is led by Retail, seconded at some
distance by Pharmaceutical & healthcare. Retail reports increasing volumes in the last four semester of the
surveyed period, to its record revenue in H1-14, slightly larger compared to the previous record in H2-13. After
its record in H2-13 (by far), Pharmaceutical & healthcare decreases in the first six-month of 2014 to its second
largest volume over the entire period.
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6. Appendix
6.1. The Instructions for Taking
Part
Internet Advertising Revenue Study – H1-2014
IAB Romania
Internet Advertising Revenue
Study
Your instructions for taking part
H1-2014 edition
Thank you for taking part in the IAB Romania Local Online Advertising Industry Survey.
Background
The Internet media revenues tracking research was initiated by the IAB in 1996 and aims to represent data from
all companies that sell meaningful volumes of online advertising and media space. In USA and many countries
of Europe (including Romania) the research is conducted independently by PricewaterhouseCoopers (PwC) on
behalf of the IAB, on an ongoing basis, with results released on a half-yearly basis. The reported results are the
most accurate measurement of the online advertising industry because the historical data is compiled directly
from information supplied to PwC by the companies selling advertising on the Internet. This research has acted
as the key barometer of the industry’s health across Europe and USA, a comprehensive standard for measuring
the growth of online advertising revenues. The report provides an opportunity for stakeholders interested in the
size of the online advertising market to access independently collated data and information about the state of
online advertising revenues.
PwC does not audit any of the information included in this report and provides no opinion or
other form of assurance with respect to the above mentioned information. The procedures
carried out by PwC do not constitute an audit or a review in accordance with generally
accepted auditing standards. Reported figures are not adjusted to account for other
organisations that have not participated in the survey. Only aggregate results are published
and individual company information is held in strict confidence with PwC. The methodology
supplied by IAB asked only for revenues related to the cost of the media space that is sold, so
revenues excluded strategy, creation, production or other development related costs.
The survey tries to accomplish industry-wide acceptance. The aim is to be as inclusive as possible. The intention
is to include any significant form of online/interactive advertising, and accept data from any company that
generates revenue from the sale of online/interactive advertising. The research includes data reflecting all
forms of Internet/online advertising revenues from web-sites publishers, commercial/consumer online services
providers, ad networks and e-mail providers, as well as other companies selling online advertising. It is
envisaged that as new segment of interactive advertising become established these will be included in future
reports.
No. of participants
In 2008, PwC Romania has been asked by the IAB Romania to assess the value of the local online advertising
market (Romanian websites) through a quantitative survey with leading companies generating Internet/online
advertising revenues. The same eleven companies (proposed by IAB Romania) participated both in the first
edition of the survey, covering 2007 full year and first six months of 2008 (H1-08), and in the second one,
covering the last half of 2008 (H2-08). Three new companies were added and participated in the third edition
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(H1-09) and other four new companies in the fourth one (H2-09), raising the total number of participants to 18.
A new company joined the fifth edition (H1-10), while one of the previous participants no longer submitted
data. The same 18 companies as in H1-10 participated in the sixth edition (H2-10). Four new companies were
added and participated in the seventh edition (H1-11), raising the total number of participants to 22. The same
22 companies as in H1-11 participated in the eighth edition (H2-11), in the ninth one (H1-12) and in the tenth
edition (H2-12). Three new companies joined the eleventh edition (H1-13), while two of the previous
participants no longer submitted data, raising the total number of participants to 23. Two of the previous
participants merged their operations and submitted data as one company in the twelfth
edition, covering the last six months of 2013 (H2-13), while another no longer submitted data,
the total number of participants becoming 21.
What is reported?
In this survey, IAB Romania has defined (and has asked to be reported by the participants) the
net advertising revenues as amounts billed by the publishers (who sell directly their own
advertising inventory) or by the sales houses (who sell on behalf of the publishers), according
to their invoices charged to their clients.
Media agencies should only report what they buy from publishers, sales houses or networks
that do not directly participate in the study: search engines, social media sites and
publishers/networks from abroad, as well as local publishers/networks that are not
participants. Media agencies should only report net revenues, without any agency
commission.
For barter, contra and trade revenue, IAB Romania has asked only for the Internet advertising media space
exchanged with goods/products/services other than media to be reported. IAB Romania has asked for the
following categories not to be reported: online-online exchanges, “cross-media” exchanges (online-print, for
instance) and “self-promotion” exchanges (within the same group of companies).
All revenues have been reported in lei and net of VAT.
„Like-for-like” growth reporting
In 2011, to give a true market change figure, IAB Romania asked for a “like-for-like” growth rate to be reported,
in order to remove the effect of new participants (and/or previous contributors no longer provided figures) to
percentage measures of online advertising industry growth. For this reason, the seventh edition (covering H111) listed for the first time two figures representing changes from the previous semesters. These are the total
market growth (the change rate of the “reported value of the market”, totalling the revenues submitted by all
participants of the respective edition), and a “normalised change” representing a like-for-like comparison with
the previous semesters (excluding contributions from new and/or previous participants made during the
comparison period). This survey reports like-for-like growth figures only for total revenue and not for type
(advertising formats) and industry.
Only companies that have submitted in all semesters of 2013 and 2014 are included in the likefor-like growth calculation of H1-14, H2-14 and 2014 full-year.
Industry categories
In 2014, IAB Romania has asked for the industry sector categories and definitions to be
improved in order to reflect those used by the Romanian Audit Bureau of Circulations (BRAT),
to help you when making comparisons of spend in other media.
These are your detailed instructions giving you information about the submission process and definitions of the
categories we use to break down the market data. They also explain what type of media space is covered, how to
report it, when to report it and how to avoid inaccuracies.
If you have any questions about the study please call IAB Romania.
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Contents
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
How do I take part?
Ensuring and maintaining your confidentiality
Accuracy is key
Are you double-counting?
Who should take part?
Which figures do I report?
Examples of revenue reporting
What type of internet advertising do I carry?
Any questions?
Results
Main industry category definitions
Who participates?
1.
How do I take part?
Participants are required to submit an online advertising revenue return to PwC at the end of each semester.
PwC compiles the submissions and conducts a review of the reported figures for reasonableness in light of past
submissions and general industry trends. We have an Excel file-based data collection process, making it easy for
you to take part in this study, where you will find full instructions on how to complete the submission process.
Please meet the deadline for data submission. If a single participant is late, this will cause a
delay in the issuing of aggregated results.
2. Ensuring and maintaining your confidentiality
All information submitted by participants will be held in the strictest confidence and the identity of the
reporting entity will not be disclosed at any stage, only releasing figures in an aggregated form. Your data,
along with that from other participants, will be sent via email directly to PwC
([email protected]) for collation and processing.
3. Accuracy is key




The information you provide should agree with the formal books and records of your company (the
reporting entity) and supporting invoices and documentation should be kept on file.
You should report all revenues in lei and net of VAT and only numbers above zero.
IAB Romania has asked to be reported by the participants the net advertising revenues as amounts billed
by the publishers (who sell directly their own advertising inventory) or by the sales houses (who sell on
behalf of the publishers), according to their invoices charged to their clients. Campaigns sold by a
sales house should be reported only by the sales house, and campaigns sold directly by
the publisher should be reported by the publisher. In other words, the publishers should
only report what they sell directly and should not report what they sell through the sales
house. You should alert us to any potential duplication in this area. If you are in any doubt then please
call the IAB Romania.
Media agencies should only report what they buy from publishers, sales houses or
networks that do not directly participate in the study: search engines, social media sites
and publishers/networks from abroad, as well as local publishers/networks that are not
participants. Media agencies should only report net revenues, without any agency
commission. You should alert us to any potential duplication in this area. If you are in any doubt then
please call the IAB Romania.
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



For each of the six months, the “Total+” rows should be of equal value in all three tables (Transaction,
Type/Format and Industry Category). Please check that the total values (in “Total+” rows) are equal in
the three tables for each month (e.g. the three values of “Total+” rows for August should be equal).
If you submit values into the “Other” row (in Type/Format table) or into the “Miscellaneous” row (in
Industry Category table), you should specify in detail what they refer to. Only submit values into these
rows if the categories you refer to are not represented by any other option listed in the tables. The
answers which are most frequently cited in Other and Miscellaneous rows will be included as distinct
categories in future editions of the study.
Only submit values into the “UNCLASSIFIED data...” rows if you do not know for which Type/Format or
for which Industry Category revenue is generated. For instance, only submit values into the
“UNCLASSIFIED data…” row of the “Type/Format” table if you are not aware for which type of
advertising the revenue was recorded; if you know the format but this format is not listed among the
categories in the table, please submit the value in the “Other” row. Likewise, only submit values into the
“Industry Category” table, in “UNCLASSIFIED data…” row if you are not aware for which client was
recorded the revenue, or in which industry the client operated. If you are aware of the client and the
industry, but the industry is not listed in the table, please submit the value into “Miscellaneous” row.
Aggregate amounts reported are rounded to the nearest 1 leu.
4. Are you double-counting?
Many Internet companies sell for, or obtain revenues from, other companies who also take
part in the research. This is how our market works, but for the research to be accurate we need to be able to
remove the double-counting. That’s why we need you to clearly explain what percentage of your revenues
another party is responsible for. We may come back and ask for clarification on this, but we would like you to go
into detail. For example:



If you are an online newspaper with 10% of your sales being made by a sales house then we need to know.
If you are a portal with 23% of your sales being made by a search service who provide your results then
we need to know.
If you are a sales house with 70% of your sales being made from inventory supplied by other participants
in the research (see section 12 for the list), then we need to know.
If you are in any doubt then please call the IAB Romania.
5. Who should take part?
This is a study of online and mobile internet advertising revenues and as such should be completed by
companies who either sell their own advertising inventory or sell on the behalf of a third party. Identifying the
type of company that you are reporting revenues for helps us gain a better understanding of your business and
the market as a whole.


When identifying the type of business, please use the definitions listed below.
If you are a business-to-business media company, then please make this clear in the notes you send back.
Advertising agencies, media planners and marketing consultancies
Please note that this research is only for companies involved in the selling side of the business. If you buy
advertising, then please pass on the research papers to your media owner partners and ask them to complete
them.
Portals and pure-play internet media businesses
You are a media company and your website is your business. You may be a global portal or an internet media
start-up. Advertising is likely to be a major revenue stream for you and you are not the online version of an
offline media brand.
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Content-rich or ‘destination sites’
You are an online media company and your website is only one of your media channels, but media remains your
primary business. Advertising is likely to be a major revenue stream for you and you may be allocating
advertising revenues between your different channels.
Mobile network operators
You are a mobile network operator earning revenues from mobile internet advertising. If you work with internet
media businesses, remember to alert us to double-counting issues (please refer to the end of this document for
a list of survey participants).
Sales houses
An organisation which sells advertising on behalf of other media owners. These sales houses, or networks as
they are sometimes known, typically retain a percentage of the revenue they sell in exchange for their services.
These organisations may combine a number of websites together and sell them as different packages to
advertisers. Remember to alert us to double-counting issues.
Affiliate networks
An organisation that operates as a middleman between online retailers and a network of affiliated websites. The
affiliates carry advertising for the retailers with the aim of driving traffic, and thereby sales, and are rewarded
on the basis of each transaction.
Email list managers/owners
A company that either owns email distribution databases or manages them on behalf of third parties. The
databases can be used to target specific audiences either as part of existing email communications (e.g.
newsletters) or for solus email advertising (see below for definition).
Online retailer or service
You are not primarily a media company. Your primary business is selling goods or services through the internet.
You may be a business such as a grocery retailer where online advertising revenues are significant, but
peripheral to your core business.
Online recruiter
Your primary business is recruitment. You may be just an online firm or you may have a high street presence,
but advertising revenues are likely to be only a part of your income.
Other websites
You are not a media owner. Nor are you an online retailer. However your website does contain advertising and
now that it has become a media property, we are keen that you report your data to give us a complete picture.
You may be a consumer brand or a utility company, but online advertising remains peripheral to your core
business.
6. Which figures do I report?
Geography
There are unique challenges in recognising and reporting online and mobile internet advertising revenue on a
geographic basis; content may be designed for a particular country’s audience but can be viewed and used by
anyone. Therefore, to report revenue as accurately as possible, it is defined as net advertising revenue earned by
internet media companies and mobile network operators in Romania, designed and intended for an audience in
Romania.
Invoices
Where an estimate is made in a particular month (due to invoices or supporting documentation not being
available), the revenue for the subsequent period when the invoice or supporting detail is available should be
adjusted to incorporate any impact on the year-to-date position arising from this adjustment. Invoices and
supporting detail should be retained for subsequent follow-up and/or inquiries by PwC.
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Barter, contra and trade
These amounts should represent the agreed upon lei value of the services exchanged i.e. the value of the
services received in exchange (barter) for advertising - in the case of trade, the value of the advertising traded
should be utilised. You should report only the Internet advertising media space exchanged with
goods/products/services other than media. IAB Romania has asked for the following categories not to be
reported: online-online exchanges, “cross-media” exchanges (online-print, for instance) and “self-promotion”
exchanges (within the same group of companies).
Packaged deal
These allocations that are specific to businesses with Internet and traditional media properties should represent
the portion of the total media deal that is related to advertising on websites, online services, email, mobile, etc.
These revenues should also be reported on an earned basis. The allocation would represent the portion of a
media buy that may include other traditional media, e.g. online advertising bundled in with a TV, print or radio
buy.
Production costs
The revenues that you report should relate only to the cost of the media space that is sold. If
you play any part in the production of advertising on behalf of clients, the related revenues
should not be included in your submission.
Breakdown of the figures
It is strongly recommended to split your figures for each month among the listed categories in
each of the three tables (Transaction, Type/Format and Industry Category). Thus the
percentage of “Unclassified Data” in total revenues will decrease, and respectively, the
accuracy of aggregate results at market level will increase.
7.
Examples of internet advertising revenue reporting
Reporting entity has sites with advertising on the web and also has a site on a commercial online service
provider
A banner advert is sold by a third-party sales house for 3 months for a price of 15,000 lei for the period 15 July
to 15 October. What revenue should be reported for August? By whom? Response: The sales house who sold the
advert on behalf of the website where it was displayed should report advertising revenue. August revenue would
be 1/3 of total. In addition, the classification should be indicated (i.e. Telecommunications, Motors, etc.).
Packaged Deal Allocation
Media placement includes TV, radio, print and internet. The amount related to online advertising is not
separately stated in the contract/deal memo and the billing does not show amounts related to online. Response:
Even though the amount spent online is not shown in the contract, an internal allocation can and should be
made to this portion. The allocated portion should be based on earned as opposed to billed basis as noted in
other examples.
Barter for goods and services
An advertising placement is exchanged (in full or in part) for goods or services (i.e. 10,000 lei worth of hotel
rooms for 10,000 lei of adverts on a website). For example, the website gives a 3 month banner campaign in
exchange for the hotel rooms, assuming that the value of the rooms received has a fair market value of 10,000
lei. Response: The advertising revenue should be reported by the website as the banner is displayed (i.e. over
the three-month period).
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8. What type of internet advertising do I carry?
The following definitions should help you to categorise the different types of online advertising that you carry.
Embedded formats - these are online formats that occupy a fixed position on the webpage such as a banner,
skyscraper, button or MPU. These can include both static adverts and animated rich media formats like
expandable banners.
Content sponsorship - advertiser sponsorships of content areas (e.g. entire website, homepage or a specific
channel) to include the total value of the package including any embedded or interruptive formats. This
category also includes revenue related to email advertising or prioritised listing of results in search engines that
are included as part of the sponsorship deal.
Interruptive formats (e.g. pop-ups and rich media overlays) - advertisements that in some way interrupt the
user experience with the page content. This could be in the form of a static, one-page splash screen that appears
between pages of content or animated rich media overlays that appear over the top of the page.
Display advertising on email - advertising that appears around the unrelated editorial content of email
newsletters. This can take the form of embedded formats like banners, or as sponsorship, and includes both
opt-in (sent to customers specifically requesting it) and opt-out (sent to customers with the option to be
removed at their request) emails.
Tenancy - tenants have a more complex relationship with media owners than straight forward advertisers, even
though some of their work may include advertising. The key is that although part of what they buy is media
space (often a whole channel within a media property), they may also generate revenue shares for the media
owner through commissions on sales or bounty payments that result from customers interacting with their
services. Examples may be the dating services inside portals or bookstores inside online newspapers. These are
long term strategic partnerships that deliver radically enhanced experiences to the user, typically providing
content or online services to their prospective customers. Not all websites have tenancies, but for those that do
the amounts can be significant. In this research, we are only tracking the media space revenues and not the
portion of tenancy income that is ecommerce revenue. Be sure to remove any of these commissions or bounties
when you send us the data. If you are unsure whether some of your key clients are sponsors or tenants then
contact IAB Romania.
Pre/post roll video - this is a form of display advertising that is streamed media attached to video content. This
can include pre-roll, mid-roll and post-roll formats. This is separate to rich media advertising as it is advertising
that is sold around online video content, whereas rich media is streamed advertising that is launched on static
web pages. Online video advertising will only launch when a piece of online video content is viewed. It is
specific to the content against which it is attached and not the static web pages that the content may be
launched from.
Display affiliates advertising - this is a display advertising format where payment to the website is made on an
agreed basis that may involve a combination of CPC (cost per click), CPA (cost per action) or CPM (cost per
thousand). This form of advertising is used by websites to provide leads to retailers. If a consumer visiting the
affiliate’s site clicks on an advertisement and goes on to perform a predetermined action (usually a purchase) on
the advertiser’s site then the affiliate receives a payment.
Solus email advertising - this is where the body of the email is determined by the advertiser, including both text
and graphical elements, and is sent on their behalf by an email list manager/owner. Solus email advertising is
conducted on an opt-in basis where the recipient has given their consent to receive communications.
Consumer classifieds (jobs & recruitment) - an advertiser pays for space to display a classified ad relating to
jobs and recruitment. Although some of these may include images, we think of classifieds as being listings
rather than graphical adverts, in a way that mirrors the classified adverts you find in the regional and national
press. Unlike search advertising, classified ads are typically listed according to a common category (in this case
recruitment) and quite often on a website that is dedicated solely to that category.
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Consumer classifieds (all other listings) - classified adverts relating to any category beyond recruitment – e.g.
automotive. Reported revenues should relate only to the direct cost of listing the advert rather than money
generated from additional services.
Business to business classifieds - classified advertising that is directed towards business customers.
Paid-for listings within general search services - this includes all of the non-graphical search advertising
formats from keywords to direct feeds, local search and pay per call. Search is sold on a pay-per-click basis
where the advertiser pays only when a visitor to the search website clicks on their advert. This does not include
the search engine optimisation (SEO) techniques that can be used to make a website ‘search engine friendly’,
nor does it include services specifically designed for recruitment, automotive, property and other traditional
classified sections which should be counted in the classified section.
Mobile Internet Advertising - advertising tailored to and delivered through wireless mobile devices (excluding
laptops) such as smartphones, feature phones (lower-end mobile phones capable of accessing mobile content),
and media tablets. Typically taking the form of static or rich media display ads, messaging ads, sponsorship and
interstitials (which appear while a requested mobile web page is loading), paid-for search listings ads, or
audio/video spots, such advertising generally appears within mobile websites (optimised for viewing on mobile
devices), mobile applications (in-app advertising), text messaging services (SMS, MMS) or within mobile search
results (mobile-optimised search engines). Only media revenues are reported to ensure fair comparison to other
formats. Figures do not include SMS/MMS production and delivery costs, the branded applications, and other
forms of mobile marketing revenues.
Other - includes other advertising types such as advertorials, microsites, product placements and in-game
advertising. Participants should give details of what these revenues relate to.
9. Any questions?
We have assembled a few of the most frequently asked questions to help you complete the submission process,
however, please feel free to email IAB Romania if you can’t find the answer here.
Does the survey under-report the market?
Yes. We only report on the data we receive from the media companies who participate, which represent
websites in Romania that either directly, or indirectly, participate. The report always seeks to represent the total
market size as reflected by the contributors. All reported amounts represent aggregated data supplied by the
contributors. No estimates are included in the aggregate amounts to cover those entities that are not
participants. By not including estimates for non-contributors and acknowledging that contributions form 100%
of the participants in any given segment can never be assured, it is an accepted tenet that the report understates
the online advertising market revenues. However, there are more media companies out there and we have an
open invitation to them to take part.
What are slotting fees/positional surcharges and are they included?
Slotting fees (or positional surcharges) are charged to advertisers by online companies to secure premium
positioning of an advertisement on their site, category exclusivity or similar preference positioning. Any slotting
fees charged should be included in your returns.
What is meant by share of transaction revenue and should this be included?
Affiliates are paid a commission for sales generated from online shoppers that they have referred to the site of
an online retailer. The affiliate gets a percentage of the sale as commission. Some retailers offer a sliding scale
for the amount of commission to reward affiliate sites that generate high traffic, while others stick to a flat fee.
Some offer commission for that purchase only, others for all purchases that a customer makes in a fixed period
or even for their lifetime as a customer. As we are only tracking the media space revenues and not the portion of
income that is ecommerce revenue, be sure to remove any shares of transactions when you send us the data.
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10. Get the full results from us!
As a research participant we can give you the full breakdown of the figures with the revenues analysed by
industry category, ad format.
11. Main industry category definitions
In 2014, IAB Romania has asked for the industry sector categories and definitions to be
improved in order to reflect those used by the Romanian Audit Bureau of Circulations (BRAT),
to help you when making comparisons of spend in other media.
Expanded industry category definitions
Food - Establishments primarily engaged in manufacturing or processing foods for human consumption,
including bakery goods, confectionery, cooking products and seasoning, dairy products and substitutes, fruit,
vegetables, pasta, meat, fish, poultry, prepared and convenience foods, organic foods, baby food, dietary
products, salted products.
Drink -Establishments primarily engaged in manufacturing alcoholic beverages, such as beer, stout, lager,
cider, perry, wines, champagne, spirits, liqueurs and alcopops; non-alcoholic beverages (coffee, tea, cocoa), soft
drinks, including soft drink mixers, mineral water, cordials, fruit juices, still fruit drinks, carbonated drinks;
and organic and health drinks.
Tobacco and accessories - Establishments engaged primarily in manufacturing cigarettes, cigars, tobacco
and tobacco accessories, such as lighters and matches.
Cosmetics and toiletries - Establishments primarily engaged in manufacturing men’s and women’s
cosmetics, baby, children and teenagers cosmetics, bath and shower toiletries, beauty aids and cosmetics, hair
products, men’s and women’s fragrances. Also includes cosmetics and hair salons, beauty centres, SPA, sun
tanning salons.
Personal hygiene - Establishments primarily engaged in manufacturing personal hygiene and health
products such as dental and oral care products (including electrical toothbrush), soaps and shower gel, baby
diapers and incontinence products, toilet paper, napkins, paper towels and facial paper tissues.
Pharmaceutical and healthcare - Establishments primarily engaged in manufacturing, fabricating or
processing drugs and medicines in pharmaceutical preparations for human use, such as first aid, medication
(including eyecare products and vitamins), chemist-related products including babycare, footcare, hair loss
treatments, slimming aids, athletes health products, sleeping pills and smoking deterrents. Also family planning
products, health and fitness appliances, equipment and services, health clubs, gyms, fitness clubs, medical
devices for personal use (hearing aids), prescription frames, contact lenses and laser vision correction
equipment and services. Also includes pharmacies / drugstores / chemists and herbal medicine stores; as well
as establishments and individual practitioners primarily engaged in furnishing healthcare and social assistance
services, including dentists, dental laboratories, first aid /ambulance, doctors, hospitals, medical clinics
(including beauty clinics), nursing / care / retirement homes.
Clothing and accessories - Establishments primarily engaged in manufacturing ready-to-wear clothes,
underwear and sleepwear, footwear, and personal accessories (including clothing fabrics and finishes,
haberdashery and yarns, hats and gloves, jewellery, watches, luggage, leather goods, neckwear, nonprescription sunglasses, and other miscellaneous clothing and accessories).
Household appliances - Establishments primarily engaged in manufacturing dishwashers, extractor
equipment, refrigeration and freezers, washing machines and driers, and water softeners. Also small household
appliances, e.g. air conditioner appliances, carpet sweepers, vacuums, electric hair appliances, sewing and
knitting machines, cookers, heating appliances, bathroom appliances, small kitchen appliances; as well as TV
set, DVD, Blu-ray, home cinema, radio, audio and Hi-Fi systems, video games consoles.
IAB | PwC
51
Household equipment - Establishments primarily engaged in the manufacture of soft furnishings (including
carpets, curtains, tiles, blinds, bed and bath linen, towels, tablecloths, furniture upholstery, fabric), furniture
and fittings (including baby carriages, nursery equipment, beds, mattress, saunas, sunbeds and stairlifts),
furnishing accessories (including clocks, lamps and lighting, prints, mirrors, sculptures), decorative ceramics,
pottery, porcelain and glass products, houseware (including baby goods, cookware, kitchen utensils, tableware),
batteries, lighting products, house expansion and improvement including conservatories, glass extensions, loft
conversions, external fixtures, insulation, fireplaces and surrounds, windows and doors, hard floor covering,
hard tiles. Also DYI supplies, including adhesives, decorating equipment, paints, wallpaper, parquet, wood
preserves, and tools. Also furnishing gardening services, or the manufacturing of gardening products and
equipment, including fertilizers, compost, trees, shrubs, plants, bulbs, seeds, weed killers, pest and disease
killer/repellent, kennels, catteries, garden furniture, ornaments, tools and aids, lawn mower, swimming pools
and accessories, cultivators, greenhouses, summer houses, sheds, watering equipment, garden leisure goods,
barbecues, cold frames, cloches, fixings, greenhouse equipment, propagators, garden lighting, fencing, trellises,
arches, pergolas, garden paving/walling material.
Household care - Establishments primarily engaged in the manufacturing of cleaning and polishing
products, cleaning equipment, laundry care and dishwashing products, household supplies (including domestic
deodorants, insecticides, food wrap, pens, household stationery and sundries, tissues, cut flowers, and domestic
fuel/power).
Pet care - Establishments primarily engaged in the manufacturing of petcare products, including animal
cosmetics, medicines and remedies, animal foods and supplements, beds, toys, leads, training aids, grooming
products, litter, aquarium equipment, pond pumps and filters and tropical filters, as well as pet accessories, pet
services (training centres, pet homes), pet shops, veterinary pharmacies, veterinary clinics and veterinary
surgeons.
Leisure equipment - Establishments primarily engaged in manufacturing equipment and furnishing related
services for leisure activities in such areas as audio / photography / video (including photo and video cameras /
camcorders, photo and video products, accessories and services), football, golf (including golf schools), fishing
(also includes boat dealers), riding (equipment for rider and horse), shooting, cycling, water and winter sports,
recreational games (including musical instruments, sports equipment, camping and climbing equipment,
luggage, baby equipment, toys and games, binoculars, telescopes, models, railway modelling and equipment),
yachting (includes yacht brokers, boat sales, hire and charter, harbours, marinas and schools, marine services
and shipyards), professional sports and sporting & athletic goods.
Entertainment and the media - Establishments primarily engaged in furnishing amusement, recreation,
entertainment or media services, including bookmakers and any other organisations involving gambling,
football pools, broadcasting companies (radio and TV), music, concerts and festivals, film releases, cinemas,
country houses, gardens and parks, exhibitions, fairs, fetes, theme parks, zoos, playgrounds, libraries, tourist
attractions, museums, art galleries, theatres, clubs and associations, sport races, nightclubs, discotheques,
restaurants, pubs, fast foods, home delivery, catering, lotteries and phone lines. Also includes magazines,
newspapers and books, video games, CDs/DVSs, as well as satellite TV decoders and video projectors.
Motors - Establishments primarily engaged in manufacturing or assembling cars, motorcycles, trucks, vans,
trailers, buses and coaches, bicycles, caravans or motor-homes, automotive components and parts, motor fluids
(including diesel, petrol, oil, additives and antifreeze), in-car entertainment, security and navigation systems,
wheels and tyres, accessories, car care products, and other miscellaneous products, including awnings, garages,
parking, storage, models and driving schools. Also includes auctioneers and dealers (and dealers of car kits),
repair and breakdown services, servicing and valeting, car rental, car wash, private parking, car fairs, as well as
petrol stations and motorway service stations.
Travel and transport - Establishments furnishing transportation services and services incidental to
transportation, by air (airlines, airports, VIP lounges, passes, fast track), land (bus and coach transport,
railways, combined land transports, taxis), sea (shipping agents, cruises, ferries). It also includes
establishments primarily engaged in furnishing travel arrangements (tour operators, travel clubs, tourist
offices, travel agents) and accommodation (such as hotels, B&Bs, self catering, resorts).
IAB | PwC
52
Retail - This group includes retail stores which sell offline (and eventually online as well) product lines and
merchandise, including entertainment and leisure (including bookshops, craft stores, sports shops, off licences,
record and video stores, stationery stores, toy stores, TV and video rental companies), fashion (bridal, designer,
men, women and unisex, children, footwear), household (DIY stores, electrical retailers, furniture and
furnishings, supermarkets and grocery chains, loyalty and reward cards, garden centres) and general retail
(auctions and antique shops, department stores, jewellers, shopping centres, gift tokens, florists, duty free
shops, opticians), computer equipment retailers, cosmetics stores, car accessories stores, photo-video stores.
Online retail - This group includes establishments that sell product lines and merchandise exclusively online,
including online entertainment and leisure (bookshops, bookmakers, sports shops, music and video stores,
stationery/magazine/card shops, hobbies/arts/crafts stores), online fashion (bridal, men, women),
online/internet household retailers (DIY stores, electrical retailers, furniture retailers), online/internet general
retail (auctions, chemist, health, bodycare, department stores, jewellers, gifts collectables, pets/supplies, baby
goods, florists, garden and water garden centres), online/internet computer and telecommunications retailers.
Also includes direct response mail order retail, selling a variety of product lines and merchandise, such as
cosmetics, toiletries, clothing, drink, food, clothes, jewellery, giftware, household furnishings, photographic
equipment, leisure equipment, office equipment, gardening products and equipment, pets, computers, books,
CD, DVD and videos.
Finance - Institutions that are engaged in banking services or closely related functions, including current
accounts, general banking services (including deposit accounts, student banking, foreign currency and
travellers cheque services, online banking, mass market wealth management), money transfer, saving accounts,
plastic cards, personal equity plans (PEPs), bonds, monthly plans (including tax free savings plans, children’
monthly plans), general investment schemes (including futures and options), unit and other trusts, guaranteed
equity bonds, mortgages and related products, pensions, personal loans, insurance, general financial services,
interest rate announcements, business banking services, business finance and loans, asset management,
financial advice, accident and injury claims. Other financial services, e.g. leasing, debt collectors, investment
funds, exchange offices, stockbrokers / share dealing, wills, company notices and announcements, annuities
and packaged accounts. Commercial banks, credit agencies, personal credit institutions, consumer finance
companies, loan companies, leasing companies, business credit institutions, and credit card agencies. Also
includes companies engaged in the underwriting, purchase, sale, or brokerage of securities and other financial
contracts.
Government, social, political organisations (also including education) - This group includes
government institutions, social and political organisations (including trade unions and political parties),
charities, and educational institutions.
Business and industrial - This major group includes establishments primarily engaged in a variety of
sectors: business, industrial, manufacturing, electrical/electronics, residential and business utilities, property,
and agriculture:



Business - establishments primarily engaged in furnishing services and certain products for businesses,
including advertising/marketing/creative agencies, marketing research, HR/recruitment services and
classifieds, printers/signwriters, franchises for sale, promotional products / incentives / competitions,
corporate hospitality, dry cleaners and launderers, cleaning services, business events / exhibitions /
conferences / seminars organisers, wedding planners, direct mail questionnaires / surveys, point of sale
displays, exhibition/display equipment, advertising and other awards, customer newsletters, PR agencies /
consultants, direct mailing, direct marketing and personal/self storage, management consultants,
accounting and legal services, translations offices, funeral directors.
Industrial - establishments primarily engaged in manufacturing industrial products and furnishing related
services, including aircraft, building and construction, container materials, fire extinguishers and smoke
alarms, fork lift trucks and cranes, industrial fuels and lubricants, industrial and marine engines, industrial
plastics, electronics semi-conductors, industrial/commercial packaging, distribution/carriers/couriers,
security systems, import and export, railway track and track maintenance, train/locomotive
construction/components, rail signalling / communications / information systems and railway design,
medical equipment.
Industrial manufacturing - establishments primarily engaged in manufacturing products for
manufacturing processes, including manufacturing equipment, components and accessories, mechanical
IAB | PwC
53





equipment / components / accessories, packaging materials and adhesives. Also includes furnishing design
and consultant services, components/accessories dealers, and miscellaneous manufacturing services.
Industrial electrical/electronics - establishments primarily engaged in manufacturing and supplying
installation systems and fitting, aerials and communications equipment, dealers/services, electrical
machine and accessories dealers, lighting services.
Residential utilities - establishments primarily engaged in furnishing residential utilities (excluding
telecommunications), including residential post office services, residential electricity suppliers, gas
suppliers, water companies, combined utilities and general utilities.
Business utilities - establishments primarily engaged in furnishing business utilities (excluding
telecommunications), including post office business services, electricity/gas/water suppliers, combined
gas/electric supplies.
Property - estate agents and developers and establishments primarily engaged in furnishing services in
commercial property, overseas property, and timeshare.
Agriculture - establishments primarily engaged in manufacturing plant and farm machinery, stable and
yard equipment, agricultural and livestock supplies, as well as stud farms, bloodstock auctioneers, horse
care, fish farms and fisheries.
Computers - Establishments primarily engaged in manufacturing computer systems, peripherals (including
barcode technology), network communication systems equipment, computer accessories and components,
storage/media consumables and electronic equipment; design, development and production of pre-packaged
computer software. Also includes dealing computer equipment; and furnishing computing services, including
bureaus/data processing, consultancies, contingency planning, maintenance, installation, hardware/software
support, training, communications networking, desktop publishing/printing, ebusiness and ecommerce.
Office equipment and supplies - Establishments primarily engaged in the manufacture and distribution of
office equipment (including dictating machines, photocopiers, typewriters, word processors and vending
machines) and office supplies (including office furniture and storage and stationery).
Telecoms - Establishments primarily engaged in manufacturing telecommunications equipment (telephony,
cable/satellite TV services, ISPs) such as mobile phone handsets, pagers/bleepers, mobile phone accessories,
WAP mobile phones, residential communication equipment, business communications equipment, fax
machines, telecommunications dealers/retailers. Also includes provision of consumer and business
telecommunication services (telephony, TV, Internet), both mobile and landline, mobile value added services,
directory enquiries services and internet service providers (ISPs); point-to-point communications services,
including cellular phone services, wireless internet access, and wireless video services. Includes multichannel
video providers on a subscription fee basis (cable television, wireless cable television, and direct broadcast
satellite services).
Classified – Consumer to consumer - Establishments primarily engaged in traditional lineage style
advertising listings from consumers selling to other consumers.
Miscellaneous - Any establishments primarily engaged in activities not covered by the above categories.
IAB | PwC
54
12. Who participates?
The research results from Romania websites are included in the IAB industry figures. This includes not just the
companies who participate directly, but also those whose sales revenues are achieved through online sales
houses and other sales houses. Any one firm may have a large number of sites within their group and for that
reason we simply list here the participating companies (the preliminary list based on the previous edition),
rather than the total list of web addresses.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
AD.EVOLUTION S.R.L.
GOLDBACH AUDIENCE ROMANIA S.R.L.
MEDIA BIT SOFTWARE S.R.L.
INTERNET CORP S.R.L.
MEDIAFAX GROUP S.A.
ZUMZI S.R.L.
ROL ONLINE NETWORK S.A.
SANOMA HEARST ROMANIA S.R.L.
HTTPOOL ONLINE AND MOBILE ADVERTISING S.R.L.
DIGITAL ADS MANAGEMENT S.R.L.
HMEDIA ONLINE STRATEGISTS S.R.L.
THINK DIGITAL INTERNET & ADVERTISING S.R.L.
ANTENA TV GROUP S.A.
TRADE ADS INTERACTIVE S.R.L.
2 PARALE AFILIERE S.R.L.
DIGITAL 4 PEOPLE S.R.L.
RINGIER ROMANIA S.R.L.
TRILULILU S.A.
INITIATIVE MEDIA S.A.
STARCOM MEDIAVEST GROUP S.R.L.
ZENITH MEDIA COMMUNICATIONS S.R.L.
IAB | PwC
55
6. Appendix
6.2. Data Collection Worksheet
-- IAB Romania Revenue Data Collection Worksheet -H1-2014
Third party sales and avoiding double-counting
i) Please let us know if any of the advertisements on your sites are sold by a third party (yes/no):
If yes, please name the third party:
ii) Do you sell to (and obtain revenues from) other companies who also take part in the research *
(part of your sales being made by other participants)? (yes/no):
If yes, please name the companies:
iii) Please let us know if you represent the advertising inventory of separate publishers (and sell
the advertisements on behalf of them) (yes/no):
If yes, please name the publishers:
iv) Do you buy from other companies who also take part in the research (part of
your sales being made from inventory supplied by other participants)? (yes/no):
* Please see below the preliminary list of participants based on the previous edition.
Advertising revenue figures should be NET for all the categories below
Put mouse over red triangles for breakdowns of transaction and advertising types and review the guideline notes for breakdowns of new industry categories
H1-14
1) Total NET advertising revenue (lei, net of VAT) by Transaction
Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 total
a) Net commissionable earned revenue
0
b) Barter, Contra and Trade revenue
0
c) Packaged deal allocations
0
UNCLASSIFIED data record in this row
0
Total+
0
0
0
0
0
0
0
2) Total NET advertising revenue (lei, net of VAT) by Type
a) Embedded formats (banners, buttons, skyscrapers etc)
b) Content sponsorships
c) Interruptive formats (pop-ups, pop-unders, interstitials, over the page rich media etc)
d) Display ads on email
e) Tenancy
f) Pre/post roll video
g) Display affiliate advertising
h) Solus email advertising
i) Consumer classified (jobs and recruitment)
j) Consumer classified (all other listings)
k) Business to business classifieds
l) Paid for listings (Pay for performance search etc)
m) Contextual advertising ('cuvinte subliniate')
n) Mobile advertising (display, search, applications)
o) Mobile advertising (SMS/MMS)
p) Other (please specify in detail) ___________________________
Total+
3) Total NET advertising revenue (lei, net of VAT) by Industry Category
0
0
0
0
0
Total+
What type of firm am I?
Please delete types of firms as appropriate
Advertising agencies, media planners, marketing consultancies
H1-14
total
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14
1) Food
2) Drink
3) Tobacco & accessories
4) Cosmetics & toiletries
5) Personal hygiene
6) Pharmaceutical & healthcare
7) Clothing & accessories
8) Household appliances
9) Household equipment
10) Household care
11) Pet care
12) Leisure equipment
13) Entertainment & the media
14) Motors
15) Travel & transport
16) Retail
17) Online retail
18) Finance
19) Government, social, political organisations (incl. education)
20) Business & industrial (incl. manufacturing, utilities, property, agriculture etc.)
21) Computers
22) Office equipment & supplies
23) Telecoms
24) Classified - Consumer-to-consumer
25) Miscellaneous (please specify in detail) ___________________________
"Total+" rows must agree for each month!
H1-14
total
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Portals and pure-play internet media businesses
Content-rich or destination sites
Mobile network operators
Sales houses
Affiliate Networks
Email list managers/owners
Online retailer or service
Online recruiter
Other websites
Other (please give further details)
Websites included in the submission
What are the websites this revenue relates to?
List here ALL of them (or attach a separate file). Please specify the entire URLs (www. or http:// + name + .domain)
Company data verification
To the best of my knowledge and belief, the above information is accurate, is in accordance with the worksheet instructions,
and agrees with the Company's books and records.
Company:
Name:
Title:
E-mail:
Tel.:
Date:
The participating companies (the preliminary list based on the previous edition):
1. AD.EVOLUTION S.R.L.
2. GOLDBACH AUDIENCE ROMANIA S.R.L.
3. MEDIA BIT SOFTWARE S.R.L.
4. INTERNET CORP S.R.L.
5. MEDIAFAX GROUP S.A.
6. ZUMZI S.R.L.
7. ROL ONLINE NETWORK S.A.
8. SANOMA HEARST ROMANIA S.R.L.
9. HTTPOOL ONLINE AND MOBILE ADVERTISING S.R.L.
10. DIGITAL ADS MANAGEMENT S.R.L.
11. HMEDIA ONLINE STRATEGISTS S.R.L.
12. THINK DIGITAL INTERNET & ADVERTISING S.R.L.
13. ANTENA TV GROUP S.A.
14. TRADE ADS INTERACTIVE S.R.L.
15. 2 PARALE AFILIERE S.R.L.
16. DIGITAL 4 PEOPLE S.R.L.
17. RINGIER ROMANIA S.R.L.
18. TRILULILU S.A.
19. INITIATIVE MEDIA S.A.
21. ZENITH MEDIA COMMUNICATIONS S.R.L.
-- IAB Romania Revenue Data Collection Worksheet -H1-2014
Third party sales and avoiding double-counting
Please name ALL publishers/networks whose advertising inventories you sell:
Do you buy from other companies who also take part in the research *
(part of your sales being made from inventory supplied by other participants)?
* Please see below the preliminary list of participants based on the previous edition.
(yes/no)
Advertising revenue figures should be NET (without any agency commission ) for all the categories below.
Please put mouse over red triangles for breakdowns of advertising types and review the guideline notes for breakdowns of new industry categories.
1) Total NET advertising revenue (lei, net of VAT) by Type
i) Search engines (Google, Bing etc) - search, display and video ads
ii) Social media ads (Facebook, Linkedin etc), excluding premium formats and content/pages admin
iii) Display advertising - foreign publishers/networks (Yahoo, MSN, real-time bidding etc)
iv) Domestic publishers other than participating companies; out of which:
a) Embedded formats (banners, buttons, skyscrapers etc)
b) Content sponsorships
c) Interruptive formats (pop-ups, pop-unders, interstitials, over the page rich media etc)
d) Display ads on email
f) Pre/post roll video
g) Display affiliate advertising
h) Solus email advertising
j) Classified
m) Contextual advertising ('cuvinte subliniate')
n) Mobile advertising (display, search, applications)
o) Mobile advertising (SMS/MMS)
p) Other (please specify in detail) ___________________________
Total+
2) Total NET advertising revenue (lei, net of VAT) by Industry Category
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
1) Food
2) Drink
3) Tobacco & accessories
4) Cosmetics & toiletries
5) Personal hygiene
6) Pharmaceutical & healthcare
7) Clothing & accessories
8) Household appliances
9) Household equipment
10) Household care
11) Pet care
12) Leisure equipment
13) Entertainment & the media
14) Motors
15) Travel & transport
16) Retail
17) Online retail
18) Finance
19) Government, social, political organisations (incl. education)
20) Business & industrial (incl. manufacturing, utilities, property, agriculture etc.)
21) Computers
22) Office equipment & supplies
23) Telecoms
24) Classified - Consumer-to-consumer
25) Miscellaneous (please specify in detail) ___________________________
0
0
"Total+" rows must agree for each month!
Websites included in the submission
What are the websites this revenue relates to?
List here ALL of them (or attach a separate file). Please specify the entire URLs (www. or http:// + name + .domain)
Company data verification
To the best of my knowledge and belief, the above information is accurate, is in accordance with the worksheet instructions,
and agrees with the Company's books and records.
0
0
0
0
H1-14
total
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Total+
H1-14
total
0
0
0
0
Company:
Name:
Title:
E-mail:
Tel.:
Date:
The participating companies (the preliminary list based on the previous edition):
1. AD.EVOLUTION S.R.L.
2. GOLDBACH AUDIENCE ROMANIA S.R.L.
3. MEDIA BIT SOFTWARE S.R.L.
4. INTERNET CORP S.R.L.
5. MEDIAFAX GROUP S.A.
6. ZUMZI S.R.L.
7. ROL ONLINE NETWORK S.A.
8. SANOMA HEARST ROMANIA S.R.L.
9. HTTPOOL ONLINE AND MOBILE ADVERTISING S.R.L.
10. DIGITAL ADS MANAGEMENT S.R.L.
11. HMEDIA ONLINE STRATEGISTS S.R.L.
12. THINK DIGITAL INTERNET & ADVERTISING S.R.L.
13. ANTENA TV GROUP S.A.
14. TRADE ADS INTERACTIVE S.R.L.
15. 2 PARALE AFILIERE S.R.L.
16. DIGITAL 4 PEOPLE S.R.L.
17. RINGIER ROMANIA S.R.L.
18. TRILULILU S.A.
19. INITIATIVE MEDIA S.A.
21. ZENITH MEDIA COMMUNICATIONS S.R.L.
6. Appendix
6.3. List of Represented Websites
List of Represented Websites
0-9
121.ro
123auto.ro
123clicknlike.crom.ro
123start.ro
1fl.it
1music.ro
220.ro
24fun.ro
25h.ro
2parale.ro
4ea.ro
4tuning.ro
4vip.ro
7link.ro
7p.ro
7ro.ro
8martie.ro
9am.ro
a
a1.ro
academiacatavencu.info
acasa.ro
acasatv.ro
acidava.blogspot.com
acoelectric.biz
activsport.ro
acuz.net
adconsgrup.ro
adevarul.ro
adimalaescu.com
adisandu.ro
admitereliceu.ro
afaceri-ciuperci.blogspot.com
afaceri-criza-2012.blogspot.com
afiliere.okazii.ro
afterhours.ro
agenda.ro
agentia.org
agf.ro
agrointel.ro
airsoftforum.ro
IAB | PwC
albinarit.blogspot.com
albume-poze.ro
amelie.ro
amfms.ro
amfostacolo.ro
amosnews.ro
amsonline.ro
ancavrinceanu.blogspot.ro
android-96.do.am
anidescoala.ro
animale.ro
animalutul.ro
animalutze.com
antenastars.ro
anuntok.ro
anuntul.ro
anuntulimobiliar.ro
anunturi.crom.ro
anunturi.org
anunturi.radicalonline.info
anunturi.ro
anunturi-auto.ro
anunturibucuresti.ro
anunturicluj.com
anunturi-constanta.com
anunturi-iasi.com
anunturi-moka.com
anunturi-moto.ro
anunturipeorase.ro
apartamenteonesti.info
apiardeal.3xforum.ro
apocaliptic-2012.blogspot.com
apropo.ro
aradon.ro
aranjamente-florale.crom.ro
archeton.ro
ardei-iute.ro
areaforfun.ro
arenait.net
arges24.ro
arhiblog.ro
arhimag.ro
arhipropub.ro
arlo.ro
art31.ro
artkor.ro
artspirit.ro
artsport.ro
askmen.ro
astrocafe.ro
atestatrezolvari.hi2.ro
auto.ro
auto-bild.ro
autobm.ro
autoexpert.ro
automarket.ro
auto-motive.ro
automotor.ro
autopro.ro
autostopul.ro
autovit.ro
avantaje.ro
avarvarei.ro
avatars.postiton.net
avemdetoate.ro
aventurilapescuit.ro
avocatnet.ro
az.ro
b
b1.ro
babyonline.ro
bacaul.ro
badorgood.com
badpolitics.ro
baia-city.ucoz.com
balti.ro
banateanul.ro
bancul-haios.ro
bancuri.net
bancuriok.com
banknews.ro
bascalie.ro
basme-online.blogspot.com
bazarconia.blogspot.com
bdtractariauto.ro
beatfactor.ro
beauty-laura.ro
62
bebelu.ro
bestauto.ro
bestbigdeal.com
bestbike.ro
bestdj.me
bestmusic.ro
besttourism.ro
bestworkromania.ro
bihon.ro
bihoreanul.ro
bilete.ro
bizcity.ro
blackwhitestyle.ro
blogatu.ro
blogportalfinante.com
blow.ro
bmwblog.ro
bogdangroza.blogspot.com
bonesimenajere.ro
boomerang-tv.ro
brandinfo.ro
brasov.ro
bravonet.ro
bucataras.ro
bucataria-romaneasca.ro
bucharest-guide.ro
bucuresti21.blogspot.com
bulgaria-2012.blogspot.com
bunatati.ro
burlacul.tv
bursaagricola.ro
bursadedomenii.ro
bursaterenurilor.ro
business24.ro
businesslive.ro
businessmagazin.ro
business-review.eu
business-review.ro
buzzanunt.eu
bzi.ro
bzp.ro
c
calatoreste.ro
calendar.eclub.ro
calificativ.ro
calificative.ro
cancan.ro
IAB | PwC
canecorso-mastiff.ro
caon.ro
capital.ro
care4it.ro
cargabone.hi2.ro
cariereonline.ro
carticica.ro
cartoonnetwork.ro
cartusesitoner.ro
casadex.ro
casa-gradina.ro
casalux.ro
casanuntilor.ro
casasibiroul.ro
casesigradini.ro
casinopemobil.blogspot.com
castiga-la-pariuri.ro
cautaauto.ro
cazareturist.ro
centru-auto.ro
cere.ro
cetatenie-primesc.eu
cevabun.ro
cevahaios.com
chatromania.ro
chip.ro
cinema8.ro
cinemaartasibiu.ro
cinemabox.ro
cinemafilm.ro
cinemagia.ro
cinemarx.ro
cityrama.ro
click.ro
clickdreapta.ro
clickpentrufemei.ro
clickpoftabuna.ro
clicksanatate.ro
clixsense2013.ucoz.ro
clopotel.ro
clubafaceri.ro
clubmusix.do.am
clubulbebelusilor.ro
clujeanul.ro
codfiscal.net
colegiimei.ro
compari.ro
competentedigitale.ro
computerblog.ro
computergames.ro
comunicatedepresa.ro
comunicatemedia.ro
comunitatea.co.uk
connect-s.ucoz.ro
conso.ro
constanta4u.info
conta.ro
contabilitate.consultanti.ro
coolinaria.ro
copii.psiholog-bacau.net
copilul.ro
copilulmeu.ro
cosmedical.ro
cosmopolitan.ro
cotidianul.ro
craiovaforum.ro
crap.ro
crestinortodox.ro
crom.ro
csid.ro
cugetliber.ro
culinar.ro
cura-de-slabire.ro
cu-reduceri.ro
curierulnational.ro
cursbnr.ro
cursvalutar.ro
cursvalutarbnr.org
curteascolii.ro
cutiutafermecata.ro
d
daciaclub.ro
dailybusiness.ro
danceacademy.wilmark.ro
dauanunturi.ro
dcnews.ro
debarbati.ro
delaalaz.ro
dentistiromania.info
depici.ro
desarbatori.ro
descarcare.k77.eu
descopera.ro
descopera.truezone.ro
63
desenele.com
designdecorativ.ro
desprecopii.com
destinatiieuropene.ro
dex-medica.blogspot.com
dezvaluiri.ro
dhyanna.ro
didactic.ro
didacticus10.blogspot.ro
dieta-slabit-rapid.blogspot.ro
dietetik.ro
dilemaveche.ro
directoareweb.net
director-jocuri.com
director-web.jurnalul24.ro
director-web.ro
distractie-pe.net
divahair.ro
diverse.crom.ro
dlh.ro
dnews.ro
doarnoi2.com
dobro.ro
doctor.info.ro
doctor.ro
doctorbun.ro
doctorulzilei.ro
dolj.radicalonline.info
download.rnt.ro
dozadehas.com
dozaderas.ro
dragamea.ro
dreptonline.ro
drive-test.ro
drpciv.info.ro
drpcivx.com
e
eafacere.ro
eastrolog.ro
ebroky.com
ebucataria.ro
e-calarasi.eu
economica.net
e-creditare.ro
ecuisine.ro
eculinar.ro
e-cultura.info
IAB | PwC
editiespeciala.eu
educatie.inmures.ro
edumanager.ro
eformulare.ro
egirl.ro
einformatii.ro
ejocuri.ro
ejocuribarbi.ro
ejocuribarbie.ro
ejocurigratis.ro
elady.ro
ele.ro
elle.ro
elucrudemana.blogspot.ro
emilnicolae.blogspot.com
emisiuni-antena.com
envy.ro
e-povesti.ro
eprototype.blogspot.com
erdon.ro
e-referate.ro
e-retete.ro
escoala.ro
e-scoala.ro
esetkey.webnode.com
esquire.ro
e-stireazilei.ro
estiri.ro
e-transport.ro
eu-descopar.ro
euforia.tv
eumama.ro
eumex.ro
euroavocatura.ro
europafm.ro
eva.ro
evocearomaniei.blogspot.ro
evolutiefrancelvetian.blogspot.com
evz.ro
exclusivtm.ro
exponate.ro
extremeaddict.ro
e-ziare.ro
f
f1pro.ro
fabuloase.ro
fanatik.ro
fanclub.ro
farabarbati.ro
fara-secrete.ro
farmacianaturala.com
fashionandbeauty.ro
fashionlife.ro
fastautodeal.ro
fatmanschronicles.blogspot.com
fcsteaua.ro
fdraganescu.blogspot.com
felicitari.com
femeia.ro
feminines.ro
feminis.ro
ferma-agricola.blogspot.com
fetelestiu.ro
fifa08.ucoz.com
filebox.ro
filesharing.ro
filestube.to
filme-ful.do.am
filmehd4u.com
filmelive.net
filmeonlinegratis.ro
filmetari.com
financiare.ro
financiarul.ro
finantare.ro
findjob.ro
firica.blogspot.com
firicatv.blogspot.com
firme.info
first-car.ro
fisier.ro
fisierulmeu.ro
flu.ro
foodstory.ro
forexexpert.ro
formula-as.ro
forum.7p.ro
forum.joy-net.ro
forum.softpedia.com
fotbalas.blogspot.com
fotbal-flash.ro
fotbal-star.blogspot.com
fotografienunta.ro
fotomagazin.ro
64
fotoswomens.blogspot.com
freebeet.com
frontnews.ro
funkydonkey.ro
funlink.nisi.ro
funstory.ro
g
gadget.ro
gadget4u.ro
gadgetreport.ro
gandul.info
ganeshstyle.ro
garbo.ro
gastropedia.ro
gds.ro
getlokal.ro
ghicitori-2012.blogspot.com
ghidafaceri.ro
ghidul-parintilor.ro
ghiduri.baltaru.com
ghiduri-turistice.info
ghinionist.ro
ghiseulbancar.ro
ghiseuldecredite.ro
ginecologie.ro
giohnnysoftware.ro
glamourmagazine.ro
gliaromana.ro
go4it.ro
go-carpathian.blogspot.com
goingout.ro
gokid.ro
goldplazafan.blogspot.com
gospodin.ro
gospodine.net
gq.ro
gradinamea.ro
grozav.ro
gsp.ro
gustos.ro
h
hai-in.ro
harpersbazaar.ro
harta-europei.ro
hirek.ro
historia.ro
IAB | PwC
hit.ro
hmultiplex.ro
hoinari.ro
horoscop.ro
horoscopdragoste.ro
horoscop-european.blogspot.com
horoscop-urania.com
hotelius.blogspot.com
hotfiles.ro
hotnews.ro
hotstory.eu
hunedoreanul.ro
huon.ro
i
iaa.ro
iasi4u.ro
icase.ro
ieftinake.ro
ieseanul.ro
ifacetube.com
ilikenews.eu
imagozone.ro
imobile.ro
imobiliare.ro
imparte.ro
imperatortravel.ro
incasa.ro
incepator.ro
incont.ro
incorect.org
in-cuiul-catarii.info
independenta.net
infit.ro
infoghidromania.com
infogsm.ro
infomondo.ro
infomusic.ro
infopensiuni.ro
informatiahr.ro
informatia-zilei.ro
informatii-az.ro
info-service.ro
infotel.6f.ro
infoturism.ro
info-vremea.ro
in-obiectiv.blogspot.com
interpretarea-viselor.ro
interpretare-nume.ro
interpretare-vise.ro
iqads.ro
isteric.ro
itbox.ro
it-tehnic.blogspot.com
iturism.ro
iubirisecrete.tv
j
joculetecopii.info
jocuri10.ro
jocuri12.com
jocuri-barbie.me
jocuribebelusi.ro
jocuribombe.ro
jocuribowling.ro
jocuricoafor.ro
jocuricuateveuri.ro
jocuricuavioane.biz
jocuricuben10.ro
jocuricubile.biz
jocuricucai.ro
jocuricudora.ro
jocuricuexcavatoare.ro
jocuricuparcari.ro
jocuricupescuit.ro
jocuricusue.ro
jocuricutractoare.ro
jocuricuvapoare.ro
jocuridebiliard.ro
jocuridecolorat.biz
jocuridesenat.ro
jocuridiferente.ro
jocuridinozauri.ro
jocurieducative.net
jocurifete.ro
jocuri-filme-online.blogspot.com
jocurigradinarit.ro
jocuriimbracat.ro
jocuriimpuscaturi.net
jocurilemele.ro
jocuri-logica.ro
jocurimachiaj.ro
jocurimancare.ro
jocuripapusi.ro
jocuripenet.ro
jocuripescuit.com
65
jocuriponei.ro
jocuriprajituri.ro
jocuriprintese.ro
jocurirazboi.ro
jocurirestaurant.ro
jocuriroboti.ro
jocuriscooby.ro
jocurispiderman.ro
jocurisuperman.ro
jocuritable.net
jocuritiruri.ro
jocuritomsijerry.ro
jocurivolei.ro
jocuriwinx.ro
jocurizombie.ro
junior.clopotel.ro
jurnale.ro
jurnalul.ro
jurnalul24.ro
k
kanald.ro
kbaietii.eu
keypeople.dailybusiness.ro
kfetele.ro
kissfm.ro
kmkz.ro
kudika.ro
kyra.ro
l
lacafenea.ro
lafontana.ro
largewall.blogspot.com
la-start.ro
lectiideinformatica.net
legestart.ro
libertatea.ro
litoral-turcia.blogspot.com
live1.ro
locuinta-mea.ro
loto6-49.ro
lumeaemica.ro
lumeapiticilor.ro
lyla.ro
m
magazinsalajean.ro
IAB | PwC
magazinulprogresiv.ro
magicfm.ro
mahmureala.blogspot.com
mami.ro
mamicamea.ro
manager.ro
mantamaps.ro
manualdefizica.ro
marieclaire.ro
market.trafic.ro
marlani.ro
marya.ro
masajperfect.ro
masini.ro
masinicugiurgeasibratu.ro
masterchefromania.com
matrimoniale.ro
maxime-cugetari.blogspot.com
mayra.ro
mediafax.ro
mediafaxfoto.ro
mediarombook.ro
medicina-informativa.com
medlive.hotnews.ro
mega-file.ucoz.com
meme.ro
menshealth.ro
mercador.ro
meritacitit.ro
mesagerulneamt.ro
metalhead.ro
meteo.eclub.ro
meteo.ro
metodedeslabit.ro
metropotam.ro
micapub.radicalonline.info
micapublicitate.ro
miresici.ro
mixgustos.ro
mmykeemmykee.blogspot.com
mobilissimo.ro
moldova-film.clan.su
mondonews.ro
money.ro
moneycenter.ro
moneystreet.ro
monitorulexpres.ro
monsterauto.ro
moscraciun.ro
moviesplay.ro
mp3songs.ro
mp3tel.ro
mtv.ro
mujer.ro
munca.ro
muzicadepetrecere.net
myjob.ro
my-press.ro
mytex.ro
myvideo.ro
n
natgeo.ro
nationalisti.ro
natura-creatieunica.blogspot.com
news20.ro
newschannel.ro
newspad.ro
nou-nascuti.ro
numeris.com.ro
nutritionist.info.ro
nytrovision.com
o
obiectiv.info
observator.tv
observatorulph.ro
oferservicii.ro
ofertemasini.com
ogeorgian.blogspot.com
okmagazine.ro
oleaca.ro
olimpiade.ro
one.ro
onefm.ro
onesti-view.info
onlinehdfilme.com
onlinesport.ro
onlinestudent.ro
onlinetv.ucoz.ro
onu.ro
oradecluj.ro
oradedolj.ro
oradeiasi.ro
oradesibiu.ro
66
oradestiri.ro
oradetimis.ro
oraexacta.net
orange.ro
orasulm.eu
orasulvechi.ro
organizarievenimentesiprezentari.ro
p
paginademedia.ro
paginafarmacistilor.ro
paginamedicala.ro
paginapolitica.ro
pamfletescu.blogspot.com
pandoras.ro
parinti.com
pariucuviata.net
pariurimax.blogspot.com
pasiunea.eu
paste.ro
pastiledeslabit.com.ro
pe-internet.ro
pensiuni-vile.ro
pentru-ca-putem.blogspot.com
perfecte.ro
pescuitmania.ro
pescuitul.ro
pescurt.ro
peteava.ro
petocuri.ro
pgl.ro
phro.ro
piata-agricola.ro
pieseauto.ro
pilule.ro
pirasan.ro
planificarenunta.ro
playboy.ro
playnews.ro
playtech.ro
plimbare.ro
poftaderas.ro
poftenebune.ro
pofticiosi.ro
pontbursier.ro
port.ro
portalabc.ro
portal-start.com
IAB | PwC
posturitv.allalla.com
practic-idei.ro
practicmagazin.ro
practicsanatate.ro
praf.info
presalocala.com
presaonline.com
pressalert.ro
price.ro
priceput.ro
prieteni.eclub.ro
prieteni.ro
primetimenews.ro
procinema.ro
profm.ro
program24.ro
programetvonline.net
promo-auto.ro
promotor.ro
prosport.ro
protv.ro
pro-verbe.blogspot.com
psychologies.ro
publi24.ro
q
qbebe.ro
qmagazine.ro
r
radicalonline.info
radio21.ro
radiocorazon.ro
radiogangsta.ro
radioguerrilla.ro
radiozu.ro
raduku.3x.ro
rapitori.ro
rateladezvoltator.ro
realitatea.net
realitateabihoreana.ro
realitatearomaneasca.ro
redutti.ro
referat.ro
referate-ok.com
referatesiproiecte.ro
regielive.ro
reluare.ro
remi-online.ro
renasterea.ro
reno.ro
rentacar1.ro
restaurantedelux.ro
retetabriosa.blogspot.com
retetecalamama.ro
retetecalamama-acasa.blogspot.ro
reteteinimagini.com
retetemancare.ro
retetepaste.com
revistablogurilor.ro
revistaciao.ro
revistaioana.ro
revistavip.net
rezervari-camere.ro
rezultate-bac.com
rgstuff.ro
ro.bursatransport.com
roarhitect.ro
roarmy.ro
rockfm.ro
rol.ro
romanager.ro
romaniaghidturistic.ro
romaniaInternational.com
romanialibera.ro
romaniatv.net
romanidinromania.ro
romanticfm.ro
romedic.ro
romimo.ro
romturism.ro
rotvonline.org
rstiri.ro
s
samvinatorineamt.webgarden.ro
sapteseri.ro
savuros.com
scientia.ro
scoalasoferibaiamare.eu
scoalata.blogspot.com
second-masini.ro
secretele-bucatariei.ro
sector-7.ro
sentimente.com
sentimente.ro
67
seriale-penet.net
serviciimedicale.com
sfatulmedicului.ro
sfatulparintilor.ro
sfaturisanatate.com
sfaturiutileinbucatarie.blogspot.ro
sforicica.ro
shopaholic.ro
shopmania.ro
showbiz.ro
sibianulonline.ro
sibiunews.net
silvicultura-brasov.blogspot.ro
simplyconstanta.ro
skytv24.net
slabire.info.ro
smark.ro
smartbuy.ro
smartfinancial.ro
smartwoman.hotnews.ro
softfree.eu
softnavtrading.ro
softtag.ucoz.ro
sondaje.ro
spaniaromaneasca.com
speologie.ro
sport.ro
sport9.ro
sportfactor.ro
spy.ro
spynews.ro
stancescene.com
startups.ro
statusuri-belea.com
staupe.net
steaua.ro
stilfeminin.ro
stiri.com.ro
stiridecluj.ro
stiridesport.ro
stiridinromania.eu
stirileprotv.ro
stirilezilei.ro
stiriziare.com
strong-dc.ro
studentie.ro
styleandthecity.ro
IAB | PwC
sunphoto.ro
suntgravida.ro
suntmamica.ro
suntparinte.ro
supereva.ro
superlady.ro
superpont1x2.ro
supersexiy.blogspot.com
szatmar.ro
t
tabletedeslabit.ro
tare.ro
tati.ro
tecunoscdeundevaantena1.blogspot.com
tenispartener.ro
teotrandafir.com
thechronicle.ro
timesnewroman.ro
tion.ro
tocmai.ro
todays.ro
topbancuri.ro
topdirector.ro
topfive.ro
topgear.ro
totul-despre-iphone.blogspot.ro
totulhd.eu
tourismguide.ro
tpu.ro
tradeads.eu
traditiidinromania.ro
trafficguide.ro
trafic.ro
traiestemuzica.ro
transilvaniabusiness.ro
tranzactii-imobiliare.ro
travelbank.ro
travelers-way.com
travelgirls.ro
travelworld.ro
tribuna.ro
trilulilu.ro
trombon.ro
truezone.ro
t-spot.net
tuktuk.ro
turatii.ro
turism-360.ro
turism-explorer.ro
turism-romania007.blogspot.ro
turistik.ro
turistu.ro
turnul-babel.com
turnulsfatului.ro
tutorialepc.ro
tv-gratis-online.ro
tvlive.dap.ro
tvmania.ro
tvron.net
u27.biz
u
u7.ro
ucoz.ro
unica.ro
universulromanesc.ro
upperplace.com
urban.ro
urbanfever.ro
urbankid.ro
urbo.ro
urlxs.net
util21.ro
utilecopii.ro
v
vacantesicalatorii.ro
versuri.ro
versuri-cantece.blogspot.com
versuricantece.ro
versuri-si-creatii.ro
viajoa.ro
viata-libera.ro
vibefm.ro
victorkapra.ro
video.grozav.ro
videomuzica.com
videotutorial.ro
viitoriolimpici.ro
vinsieu.ro
vinul.ro
viosta.ro
vise-dictionar.ro
viva.ro
vivasms-ro.webnode.ro
68
vnr.ro
voxpublica.ro
vreaucredit.ro
vremea.meteoromania.ro
vremea.net
w
wall-street.ro
webcultura.ro
wetransfer.com
wowbiz.ro
zilnic.net
ziuaveche.ro
zodiac24.ro
zodii.ro
zooland.ro
zoso.ro
zumzi.ro
zutv.ro
zuzu-zuzu.com
x
+
xbikers.ro
xfactorromania2.blogspot.ro
xhost.ro
xplorio.ro
xtrem.ro
facebook.com
google.com / google.ro
linkedin.com
skype.com
yahoo.com / yahoo.ro
etc.
y
y7.ro
yepp.ro
ymagecenter.ro
ymlover.com
yoda.ro
yoo.ro
you-tube.ro
yuppy.ro
z
zeroo.be
zetfilmeonline.com
zf.ro
ziare.com
ziare.eclub.ro
ziare.ro
ziarele.com
ziare-reviste.ro
ziare-romanesti.info
ziaresireviste.ro
ziarulapulum.ro
ziaruldeiasi.ro
ziaruldemures.ro
ziaruldevrancea.ro
ziarulevenimentul.ro
ziarulprahova.ro
ziarulring.ro
zibo.ro
zi-de-zi.ro
IAB | PwC
69
For more information about this report, please contact:
PwC Romania
Bogdan Belciu
Partner - Advisory Services
Cristian Tomescu
Manager - Marketing, Communication & Business Development
[email protected]
+ 40 21 225.35.47
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Internet Advertising Revenue Report Romanian Online

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