Artwork Guidelines for Yellow Pages® - Book Awareness

Index
Book
General
Information
2
Brand Awareness
Product Sizes
3
Standard Art
Requirements
4
Front Cover
Billboard
5
Onsert
6
Inside Front Cover &
Inside Back Cover
7
Outside Back
Cover
8
Artwork Guidelines for
Yellow Pages® - Book
Submitting or Changing
your Artwork
To submit or change your artwork, just call
13 23 78 or email [email protected].
We'll get it sorted.
Awareness Advertising
(Valid from July 2016)
The information in this document involves product summaries found in the
Yellow Pages® and White Pages® Brand Awareness Products Advertising Rules document.
(http://about.sensis.com.au/Download-Sensis-Advertising-Rules/).
In cases of a conflict between the two documents, the Advertising Rules takes precedence.
1
Confidential and copyright of Sensis Pty. Ltd. 2014 - Art Guidelines for YP Awareness Products - 08/2016
Yellow Pages® Book - General Information
Index
Book
General
Information
2
Brand Awareness
Product Sizes
3
Standard Art
Requirements
4
Front Cover
Billboard
5
Onsert
6
Inside Front Cover &
Inside Back Cover
7
Outside Back
Cover
8
BRAND AWARENESS PRODUCT OVERVIEW.
Awareness products offer a creative way of advertising in key parts of the Yellow Pages® directories such as the Front Cover, Back Cover and
Inside Front and Back Covers, to name a few. They offer unique ways for businesses to get their messages across to Yellow Pages® directory
users all year round.
A variety of products are available, each designed to create different advertising opportunities including branding, presence, exposure and
promotion.
DEADLINES FOR SUBMITTING ARTWORK
For Yellow Pages ® Book adverts, please check the publishing schedule at the Yellow Advertising website
http://www.sensis.com.au/assets/PDFdirectory/Yellow-Pages-Close-Dates.pdf
to ensure advertiser get their artwork in on time.
IMPORTANT NOTE
• All ads must conform to the current Yellow Pages® Advertising Rules and are subject to the
Sensis Product Contract Terms (”Terms”)
• Sensis reserves the right to change any of the information in this document at any time
without notice.
• Advertiser acknowledges that they are the owner of, or legally authorised to use, any business name,
trade mark, trade name, design, logo, photograph, illustration, graphic, artwork or other material
forming part of the advertising products and that you indemnify Sensis Pty Ltd and Telstra Corporation
Ltd ABN 33 051 775 556 in accordance with the Terms. For more information, customers are to contact
their Yellow Pages® Media Sales Advisor.
• Responsibility for the quality and suitability of all supplied artwork files rests with the Advertiser.
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Confidential and copyright of Sensis Pty. Ltd. 2014 - Art Guidelines for YP Awareness Products - 08/2016
Yellow Pages® Book - Brand Awareness Product Sizes
Index
COVER PRODUCTS
Book
Front Cover Billboard
General
Information
2
Brand Awareness
Product Sizes
3
Standard Art
Requirements
4
Front Cover
Billboard
Onsert
Brand Awareness Products
These products provide options for high
impact advertising on and in selected
Yellow Pages ® Books
Outside Back Cover
IN-THE-CAR - SIZES (mm)
Width: 85.0mm
5
Inside Front Cover
6
Inside Front Cover &
Inside Back Cover
7
Outside Back
Cover
8
Height: 25.4mm
Width: 168.3mm
Height: 228.6mm
SPECIAL PLACEMENT
Onsert
Variable: Subject to Approval
Width: 168.3mm
Height: 228.6mm
Inside Back Cover
Width: 168.3mm
Height: 228.6mm
Width
63.7
Height
19
Outside Back Cover
126.2
171.4
Inside Back Cover
126.2
171.4
Inside Front Cover
126.2
171.4
Front Cover Billboard
Divided into two categories, the Yellow Pages ®
Brand Awareness advertising products can
draw attention to an advertisers business and
help it to stand out from their competitors.
Brand Building advertising
Highly visible products designed to create
awareness of branding among all
Yellow Pages ® Book users. The category of
Brand Building products includes:
•
•
•
•
•
Front Cover Billboard
Onsert
Inside Front Cover
Inside Back Cover
Outside Back Cover
In-The-Car Books
The sizes to the left are for the new format full
sized books. In-The-Car Advertisements 75%
of these sizes. Please supply it at 100% of the
sizes listed on this page.
Please note, that not all products are available
for In-The-Car books.
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Yellow Pages® Book - Standard Art Requirements
Index
Text Sizes
Book
General
Information
2
Brand Awareness
Product Sizes
3
Standard Art
Requirements
4
Front Cover
Billboard
5
Onsert
6
Inside Front Cover &
Inside Back Cover
7
Outside Back
Cover
8
ARTWORK TEXT MINIMUM
SIZE (POINTS)
Black text on a white
background or the Yellow
®
Pages yellow background
6 regular
Black text on coloured
background
7 medium
White text on a black
background
7 medium
Coloured (incl. grey) Text
(any background must be legible)
8 bold
White text on coloured
background
8 bold
All ‘fine’ and ‘light’ font
weights
10 light/fine
All script fonts
10 regular
VECTOR BASED IMAGE REQUIREMENTS
• Save files as EPS or PDF format
• Artwork must be saved as CMYK
• All transparencies must be flattened
• All text must be converted to outlines/curves/
paths
• All overprinting must be removed
• Linked/embedded images in vector based
art must meet the Pixel Based Image
Requirements below
• A copy of the original image must also be
supplied as a separate file
PIXEL BASED IMAGE REQUIREMENTS
• We prefer files to be saved with layers
DEADLINES FOR SUBMITTING ARTWORK
For Yellow Pages® Book adverts, please check
the publishing schedule at the Yellow Advertising
website
https://www.sensis.com.au/assets/
PDFdirectory/Yellow_Pages_Close_Dates.pdf
to ensure advertiser gets their artwork in on time.
YELLOW PAGES CALL TRACKING
If the advert is part of the Yellow Pages® Call
Tracking Program, phone numbers in the advert
are replaced with ones provided by Sensis.
• When possible supply the file at the correct
image/ad size
Calls to these numbers are counted via the
Call Tracking Program and the totals are reported
on Advertising Performance report.
• Resolution DPI - 200dpi (images without text)
- 400dpi (images with text/logo)
All eligible numbers that can be replaced with
a Call Tracking Number will be replaced.
• Photoshop File Compression, only LZW
compression is to be used
Image Resolutions
IMAGE Type
RESOLUTION
Images with Text
(Greyscale & Colour)
400dpi
Images without Text
(Greyscale & Colour)
200dpi
Line Art
(black & white)
1200dpi
for more details about standard
art requirements see;
Artwork Guidelines for
Yellow Pages® - Book
Display Advertising
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Yellow Pages® Book - Front Cover Billboard
Index
Description
Book
General
Information
2
Brand Awareness
Product Sizes
3
Standard Art
Requirements
4
Front Cover
Billboard
5
Onsert
6
Inside Front Cover &
Inside Back Cover
7
Outside Back
Cover
8
Front Cover Billboard advertising aims to be a high impact branding opportunity for businesses located
on the cover of all Yellow Pages® and White Pages® directories. Front Cover Billboard advertising is an
opportunity for businesses to communicate their brand and tactical message through a mass media
communication channel.
Mandatory Information
Business/Company/Government Department/Organisation name
Optional Information
Images representing the business or products;
Logo, in the form of Logos or Brands representing the advertiser and which the advertiser is authorised to
use;
Slogan and/or Tactical message for the business of up to ten (10) words (note: message must be
readable. Ampersand (&) is included as a word);
Internet address and/or email address;
FRONT COVER BILLBOARD
Size
Resolution
Maximum three (3) contact number(s);
Location or Address Details;
Specialisation of business;
Reference to other Brand Awareness Products
Constraints
5
Width (mm)
25.4
Height (mm)
300 DPI
Notes
Images need to be saved ideally at 100% or
larger, (slight variances will be accepted).
Content restrictions, see full description
Product and/or service details; and/or
Mobile Codes & SMS Keywords (except in Yellow Pages ® In the Car).
Note on Mobile Codes: Due to the compact size of the Front Cover Billboard advertisements the disclaimer
& the call-to-action are not restricted to be located directly below the Mobile Code – they may be located
elsewhere in the advertisement.
85.0
IN-THE-CAR PRINTED AT
Size
63.8
Width (mm)
19.05
Height (mm)
This is the size this product is printed at, please
provide at work at the larger size as this is
what is stored on our system.
None (must apply with Standard advertising rules & advertising criteria)
Confidential and copyright of Sensis Pty. Ltd. 2014 - Art Guidelines for YP Awareness Products - 08/2016
Yellow Pages® Book - Onsert
Index
Description
Book
General
Information
2
Brand Awareness
Product Sizes
3
Standard Art
Requirements
4
An Onsert (where available) is any product that is placed on or attached to the front of the directory (except
Front Cover Billboard).
Sensis in its sole discretion may determine the most appropriate size and means of attachment of the
Onsert to the directory. Please note an onsert advertiser will not be accepted if a Front Cover Billboard is
sold to a business that is in the same or similar industry and/or is considered competitive.
Front Cover
Billboard
5
Mandatory Information
Onsert
6
Business/Company/Government Department/Organisation name
Inside Front Cover &
Inside Back Cover
7
If an electronic product there must be a printed disclaimer (refer to Disclaimer information below)
Outside Back
Cover
8
Optional Information
Images representing the business or products;
Logo, in the form of Logos or Brands representing the advertiser;
Slogan and/or Tactical message for the business;
Internet address and/or email address;
Contact number(s);
Location or Address Details, if required;
Specialisation of business;
Product and/or service details; and/or
SMS keywords/Mobile Codes.
Detailed information on the business & services that it provides
Constraints
6
None (must apply with Standard advertising rules & advertising criteria)
ONSERT
Size
Resolution
110
Width (mm)
80
Height (mm)
Notes
To be provided by Advertiser.
Subject to approval from Yellow Pages®
Confidential and copyright of Sensis Pty. Ltd. 2014 - Art Guidelines for YP Awareness Products - 08/2016
Yellow Pages® Book - Inside Front Cover & Inside Back Cover
Index
Description
Book
General
Information
2
Brand Awareness
Product Sizes
3
Standard Art
Requirements
4
Front Cover
Billboard
5
Onsert
6
Inside Front Cover &
Inside Back Cover
7
Outside Back
Cover
8
Inside Front Cover advertising provides a highy visible advertising opportunity for advertisers to promote
their Brands, Product and Business through a major distribution and impact medium located on the inside
of the back cover of selected Yellow Pages® and White Pages® directories.
Inside Back Cover advertising provides a highy visible advertising opportunity for advertisers to promote
their Brands, Product and Business through a major distribution and impact medium located on the inside
of the back cover of selected Yellow Pages® and White Pages® directories.
Mandatory Information
Business/Company/Government Department/Organisation name
Optional Information
Images representing the business or products;
Logo, in the form of Logos or Brands representing the advertiser;
INSIDE FRONT / BACK COVER
Slogan and/or Tactical message for the business;
Internet address and/or email address;
Contact number(s);
Location or Address Details, if required;
Specialisation of business;
Product and/or service details;
Size
Resolution
SMS keywords
Constraints
None (must apply with Standard advertising rules & advertising criteria)
Width (mm)
228.6
Height (mm)
300 DPI
Notes
Images need to be saved ideally at 100% or
larger, (slight variances will be accepted).
Special Awards; and/or
Mobile Codes.
168.3
IN-THE-CAR PRINTED AT
Size
126.2
Width (mm)
171.5
Height (mm)
This is the size this product is printed at, please
provide at work at the larger size as this is
what is stored on our system.
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Confidential and copyright of Sensis Pty. Ltd. 2014 - Art Guidelines for YP Awareness Products - 08/2016
Yellow Pages® Book - Outside Back Cover
Index
Description
Book
General
Information
2
Brand Awareness
Product Sizes
3
Standard Art
Requirements
4
Front Cover
Billboard
5
Onsert
6
Inside Front Cover &
Inside Back Cover
7
Outside Back
Cover
8
Outside Back Cover advertising is available for businesses, companies and organisations as an opportunity
to communicate their organisation and brand through a wide communications channel.
This form of advertising appears on the outside back cover of each directory product (where available)
within the attached specifications (see Placement and Dimensions) mandatory with a bordered area
surrounding the back cover advertising.
Mandatory Information
Business/Company/Government Department/Organisation name
Optional Information
Images representing the business or products;
OUSTSIDE BACK COVER
Logo, in the form of Logos or Brands representing the advertiser;
Slogan and/or Tactical message for the business;
Internet address and/or email address;
Contact number(s);
Location or Address Details, if required;
Specialisation of business;
Size
Resolution
Mobile Codes
SMS keywords
Constraints
8
Width (mm)
228.6
Height (mm)
300 DPI
Notes
Images need to be saved ideally at 100% or
larger, (slight variances will be accepted).
IN-THE-CAR PRINTED AT
Product and/or service details;
Special Awards; and/or
168.3
Size
126.2
Width (mm)
171.5
Height (mm)
This is the size this product is printed at, please
provide artwork at the larger size as this is
what is stored on our system.
None (must apply with Standard advertising rules & advertising criteria)
Confidential and copyright of Sensis Pty. Ltd. 2014 - Art Guidelines for YP Awareness Products - 08/2016