the dominion post

Create your competitive advantage with Wellington’s daily newspaper
THE DOMINION POST
ADVERTISING RATECARD – February 2010
Building Brands
THE DOMINION POST
BUILDING BRANDS
How can daily newspapers help to build brands?
with the power of daily newspapers
BRAND BUILDING STRENGTH
A company brand is . .
An Intangible
Mindset
Identity
A
Name
A collection of
Perceptions
Distinctions
WHAT IS IT?
WHY DAILY NEWSPAPERS?
CALL TO ACTION
Stimulate action ‘unmissable
opportunity’
Nothing says ‘Today’ like daily newspapers
THE PUBLIC GOOD
Provoke reaction & talkability
Reach, topicality and editorial synergy
BRAND VALUES
Reach readers through
association
Reach engaged readers in appropriate
sections
CONTRAST & SURPRISE
Present a brand in a new light
Make news in a news media
DEPTH OF INFORMATION
Additional campaign information
Space & time to communicate with readers
Repeating or extending message
Focus, currency and highlighting the key
point
CAMPAIGN EXTENSION
Definition
Company
Values
A
Symbol
A
Promise
Shaped
Assumption
Their Face To
Their Market
A Customer
Pledge
2.48 million people 10+ have read a copy of a daily newspaper in the last week
1.62 million people 10+ read a copy of a daily newspaper on an average day
1.13 million main household shoppers read at least one copy of a daily newspaper across the week
86% of all people with personal income $60k+ read at least one copy of a daily newspaper across the week
74% of daily newspaper readers “find newspaper adverts less intrusive than other forms of media advertising”
70% of daily newspaper readers “view newspapers as their most trusted source of news and information”
57% of daily newspaper readers “find the best local deals in the newspaper”
56% of daily newspaper readers “use ads in a daily newspaper to find new products/services in the market”
47% of daily newspaper readers “compare price, products and stores”
Nielsen Media Research National Readership Survey (Q1 – Q4 2009)
2
Dominion Post Top Reader Stats
THE DOMINION POST
National Readership
Wellington Readership
All People 10+
248,000
All People 10+ (43.8%)
145,000
All People 15+
246,000
All People 15+ (47.0%)
143,000
All People 40+
177,000
Males 20+
125,000
All People 40+ (63.8%)
99,000
Males 20+ (53.6%)
71,000
Females 20+
111,000
Females 20+ (46.0%)
66,000
Main Household Shopper 15+
115,000
Main Household Shopper (47.2%)
65,000
Home Owners
NZ Socio-Econ Lvl 1-2
Occupation Grp 1-2
Personal Income $50,000+
188,000
84,000
36,000
Home Owners (53.5%)
NZ Socio-Econ Lvl 1-2 (50.2%)
Occupation Grp 1-2 (63.9%)
80,000
Personal Income $50,000+ (61.5%)
105,000
53,000
25,000
49,000
Household Income $80,000+
111,000
Household Income $80,000+ (56.2%)
71,000
University/Tertairy Graduates
111,000
University/Tertairy Graduates (52.6%)
70,000
Business Decision Makers $2,000+
Main Income Earner
65,000
142,000
Business Decision Makers $2,000+ (61.4%)
Main Income Earner (54.0%)
33,000
82,000
NZ Socio-Econ Lvl 1-2: Top Professionals, Business & Public Service Professionals
Occupation Grp 1-2: Professional or Senior Government Officials, Business manager or executive
Nielsen Media Research National Readership Survey (Q1 – Q4 2009)
3
General Reader Stats
Wellington is more than New Zealand’s capital city. It is a vibrant and
dynamic economic, cultural and social community. This concentration of
energy is reflected in Wellington’s morning newspaper, The Dominion Post.
Every day on average 246,000 people
aged 15+ read The Dominion Post.
Catering to the Wellington region and Central New Zealand, The Dominion
Post provides thorough coverage of local and international news, as well as
special features that inform, educate and entertain its readers. Employment,
motoring, real estate, entertainment and special retail-living sections cater to
the needs of readers and provide advertisers with a sound platform to
communicate with their target consumer groups.
THE DOMINION POST
Dominion Post Readership
All People Aged 15 Years & Over
Dom Post Mon 232,000
Dom Post Tue 245,000
Dom Post Wed 258,000
Dom Post Thu 246,000
Dom Post Fri 230,000
Dom Post Sat 263,000
Avg. Dom Post 246,000
Dom Post Week 426,000
We have listened to our readers, and made some big changes.
A bold, fresh look with new sections, more politics, more Wellington coverage
and the best from the regions. Combined with the same mission to bring
readers the highest quality news, investigations and opinions.
The Dominion Post Circulation
88,100
Circulation - Average Net Circulation for the six months to 31 December 2009
NZ Audit Bureau of Circulation (Inc)
All People aged 15 Years & Over Population = 3,379,000 Sample Size = 11,373
Nielsen Media Research National Readership Survey (Q1 – Q4 2009)
4
Dominion Post Features
THE DOMINION POST
DAILY FEATURES
MONDAY
FRIDAY
News > Local, regional and national news from
Dominion Post journalists and the Fairfax reporting
team across New Zealand.
World Extra > Extended International news section.
InfoTech > Becomes part of the daily business coverage with a strong
presence on Monday.
Sport Extra > Expanded sports section reviewing the weekend’s action.
Friday Sports (liftout) > Weekly magazine liftout – with top sports
writing and previews of the weekend’s action. RaceForm magazine liftout with
racing news, features, fields and form.
World > International news and features, from
Reuters, AFP and AP, plus Fairfax correspondents
overseas, and the best of a top selection of foreign
newspapers – including London’s Times and
Telegraph, Los Angeles Times and Washington
Post, Sydney Morning Herald and Melbourne Age.
Politics > News and analysis from the Dominion
Post and Fairfax’s press gallery team
Capital Day > An insider’s guide to Wellington
Entertainment > Daily TV listings, reviews
and features, plus music and theatre reviews from
the Dominion Post’s team of reviewers.
Opinion > Editorial cartoons from Tom Scott
and Mike Moreu, plus a wide range of columnists
including Linley Boniface, Joe Bennett, Karl du
Fresne, Chris Trotter, Richard Long and Rosemary
McLeod.
BusinessDay > New Zealand’s best business
writing from the Fairfax team of financial journalists.
Daily share tables and weekly summary.
TUESDAY
RSVP > The people page – photos of local social events.
Holiday spots, competitions and advice for tourists.
Commercial Property > News about the commercial property market –
listings and sales.
TV Week (tabloid) > All the week’s TV programme listings, the best of
TV movies, features, previews, and Hollywood news. Presto (inside TV
Week) Puzzles, competitions and give-aways for children.
NIE Zoned In (Fortnightly) – Student education page
WEDNESDAY
Bumper BusinessDay > Wider, more in-depth business coverage,
news, advice and opinion.
College Sport > A full page within the sports section of What’s happening
on the secondary school sports scene.
Life (tabloid) > the best of fashion, food, well being and travel. New His
Life – power tools, gadgets and more
Motoring Section > Car reviews, features and best buys.
Property Section > Packed with listings, feature homes, market news
and sales.
Jobmarket > Top vacancies plus advice on careers.
THURSDAY
Sport > Daily news and features from Fairfax’s
team of sports reporters across New Zealand and
Australia. International sports news from Reuters,
AP, AFP and selected international newspapers.
Weather > A full page of conditions and
forecasts from the MetService
SATURDAY
The Verdict > A weekly feature gauging viewer reaction to the latest movie
releases.
Bumper BusinessDay > Wider, more in-depth business coverage,
news, advice and opinion.
Sports > Expanded sports section - big events and top sports personalities.
Your Weekend > A mix of in-depth features on national issues, people
and trends served up with just the right combination of lifestyle columns an
information.
Indulgence > Weekly lifestyle magazine, including Qantas award winning
books section. David Burton on Wellington’s best restaurants, Warren Barton
on wine, Ruth Pretty on food and Bethany McLennan and Hannah Zwartz on
gardening. Plus arts, fashion, homes, pets and consumer technology, iDom.
Insight > A section dedicated to investigative reporting and analysis of the
big local issues and personalities
Green Zone > Weekly section on energy sustainability, climate change
and conservation. Packed with news and practical consumer advice.
Motoring Section > Car reviews, features and best buys.
Property Section > Packed with listings, feature homes, market news
and sales.
Commercial Property > News about commercial property market, listing
and sales.
Jobmarket > Top vacancies plus advice on careers.
Arts & Entertainment (tabloid) > The best of theatre, dance, art,
music, arts & movies. Music, film, DVD and video game reviews and The
Playlist – What’s On in Wellington over the weekend. Plus: regular competitions
and give-aways.
Corporate Cuisine > Weekly restaurant guide on front of Business page.
Farming > NZ’s top farming business pages, including rural real estate.
5
Advertising Rates (excluding GST)
THE DOMINION POST
ROP Display
Classified
Classified Run On
(per col cm)
(per col cm)
(per line)
1
casual
$21.00
$29.69
1
casual
$5.49
2
$10k
$17.58
$24.94
2
$10k
$5.23
3
$20k
$17.56
$24.92
3
$20k
$5.20
4
$50k
$17.50
$24.84
4
$50k
$5.17
5
$75k
$17.46
$24.78
5
$75k
$5.13
6
$100k
$17.42
$24.72
6
$100k
$5.11
7
$150k
$17.34
$24.59
7
$150k
$5.08
8
$200k
$17.25
$24.47
8
$200k
$5.06
9
$300k
$17.08
$24.22
9
$300k
$5.04
10 $400k
$16.92
$23.98
10
$400k
$5.01
11
$500k
$4.95
11 $500k
$16.75
$23.74
12
$600k
$4.90
12 $600k
$16.58
$23.50
13 $700k
$16.41
$23.27
14 $800k
$16.24
$23.04
15 $900k
$16.09
$22.81
16 $1m
$15.93
$22.58
Booking guidelines:
For all packs including Run-ons, purchase must be specified at the time of booking
to ensure pack prices are applied. If not specified placements will be charged at
the relevant Single Buy rate.
NB Packages may not be used in conjunction with any other special rate
agreements including packages confirmed via the Newspaper Advertising Bureau.
Rates effective 1 January 2008
6
Special Positions & Inserts
The Dominion Post
Front Page
Advertisement
6.0cm x 9 col
6.0cm deep x 33.8cm wide
Lug Spaces
2.8cm deep x 4.6cm wide
Double Trucks
Guaranteed Position
& Colour Charges
Cancellation within 3
working days has a 100%
penalty
40% Colour Loading
(including Black and White insertions)
for Mon, Tue, Thu, Fri
50% Colour Loading
(including Black and White Insertions)
for Wed & Sat Weekend
Mon, Tue, Thu, Fri
40%
$169.00
Colour Lug only
Wed, Sat
50%
Page Specific & Solus Load
15%
Contract rate plus 100%
loading
1-8 pages
9-16 pages
17-24 pages
25+ pages
Inserts
Monday to Friday
only
THE DOMINION POST
$60 per thousand
$80 per thousand
$100 per thousand
by arrangement
Inserts 98,000 per issue.
Minimum inserts 70,000 per issue
Material deadline – 4 working days prior
Days
Minimum colour charge
Loading
$160.00
Colour is charged on the guaranteed rate if applicable
1. We reserve the right to decline a loose insert that does not meet
our specifications. We also reserve the right to stop inserting
during a run if we are experiencing difficulty with loose insert
material. A full insert run will still be charged.
2. If damaged inserts arrive we will advise of this and reserve the
right to charge for the run size that has been booked.
3. There is a 100% cancellation penalty for inserts that do not arrive
due printing or freight errors or delays.
The gutter is recognised as a column for all double trucks.
Full colour and position loadings apply.
7
Mechanical Details
BROADSHEET COLUMN WIDTHS
Classified Advertising – 377 mm
Column
Width (mm)
Column Gutter (mm)
THE DOMINION POST
TABLOID COLUMN WIDTHS
Classified Advertising – 270 mm*
Column
Width (mm)
Column Gutter (mm)
1 column
32.0 mm
2
1 column
32.0 mm
2
2 columns
66.5 mm
2
2 columns
66.0 mm
2
3 columns
101.0 mm
2
3 columns
100.0 mm
2
4 columns
135.0 mm
2
4 columns
134.0 mm
2
5 columns
170.0 mm
2
5 columns
168.0 mm
2
6 columns
204.5 mm
2
6 columns
202.0 mm
2
7 columns
239.0 mm
2
7 columns
236.0 mm
2
8 columns
273.5 mm
2
8 columns
270.0 mm
2
9 columns
308.0 mm
2
10 columns 342.5 mm
2
11 columns 377.0 mm
2
ROP Advertising – 376 mm
Column
Width (mm)
Column Gutter (mm)
1 column
34.0 mm
4
• Classified tabloid pages will be
anamorphically scales to 262mm 97%) on
output
Column Depth
54 cm
Number of columns
11
Screen
(Black & white)
100 line screen
Screen (4 colour)
100 line screen
Material
ISDN, disk, e-mail
Acceptable Sizes
Run on
advertisement
– minimum 2 lines.
Width (mm)
Column Gutter (mm)
1 column
34.0 mm
4
72.0 mm
4
2 columns
72.0 mm
4
3 columns
110.0 mm
4
3 columns
110.0 mm
4
4 columns
148.0 mm
4
4 columns
148.0 mm
4
5 columns
186.0 mm
4
5 columns
186.0 mm
4
6 columns
224.0 mm
4
6 columns
224.0 mm
4
7 columns
262.0 mm
4
7 columns
262.0 mm
4
8 columns
300.0 mm
4
9 columns
338.0 mm
4
10 columns 376.0 mm
4
Page Depths
• Broadsheet – 54 cm ad image +0.5cm folio
+.05cm for ad stack – Total 55cm
• Tabloid – 37cm ad image +0.5cm folio
+.05cm for ad stack – Total 38cm
Minimum depth display is
2cms, then in increments of
1cm to 50cms, then to 54cms.
Advertisements more than
three columns wide must have
a maximum depth of either
50cms
or 54cms.
Special sizes and positions are subject to
negotiation.
All measurements pertain to material as
placed in page before printing.
Our special technical specifications booklet,
for advertisement production and delivery, is
available on request.
Deadlines
Please contact your sales representative on:
Wellington: (04) 474 0000
Auckland: (09) 970 4000
The Dominion Post –
Display Advertising
All advertising material should be sent to:
Design Centre,
Level 1, 40 Boulcott Street,
Wellington
New Zealand
Column Depth
54 cm
Email addresses to send your material to:
Number of columns
10
Screen
(Black & white)
100 line screen
Display Advertising
[email protected]
Screen (4 colour)
100 line screen
Material
ISDN, disk, e-mail
ROP Advertising – 266 mm
Column
2 columns
Full Page – 54 x 11
Half Page – 27 x 11
The Dominion Post –
Classified Advertising
Acceptable Sizes
2mm less than the
booked size.
Run on
advertisement
– minimum 2 lines.
Minimum depth display is
4cms, then in increments of
2cm to 46cms, then to 54cms.
Columns wide is up to 8, then
to 10.
National Advertising
[email protected]
Classified Advertising, Classified Non Display
Advertising Customer Contact Centre
[email protected]
Material address for bookings placed by
Accredited Advertising Agencies:
[email protected]
8
General Advertising
The following terms and conditions apply only to business
advertisers. Private advertisers should consult the conditions as
published in our publications. The publisher accepts advertisements
(which include notices) for publication in The Dominion Post
publications (a division of Fairfax New Zealand Limited) in reliance on
the following terms and conditions:
1
In accepting an advertisement (including a notice) for publication,
and in publishing it we are doing so in consideration of and
relying on the advertiser’s express warranty, the truth of which is
essential:
a) That the advertisement does not contain anything:
That is misleading or deceptive or likely to mislead or deceive or
which otherwise breaches the Fair Trading Act 1986.
That is defamatory or indecent or which otherwise offends
against generally accepted community standards.
That infringes a copyright or trademark or otherwise infringes any
intellectual or industrial property rights.
That breaches any provision of any statute, regulation, by-law or
other rule or law, and
b) That the advertisement complies in every way with the
Advertising Codes of Practice issued by the Advertising
Standards Authority Inc. (“ASA”) and with every other code or
industry standard relating to advertising in New Zealand, and
c) Publication of the advertisement will not give rise to any liability
on our part or in a claim being made against us.
2
3
The advertiser agrees to indemnify us against all losses or costs
arising directly or indirectly from any breach of those warranties
by the advertiser and from any costs incurred in our making
corrections or amendments in accordance with the terms that
follow.
By supplying or placing an advertisement for publication the
advertiser grants us a perpetual, royalty free license to reproduce
the advertisement in any print or electronic advertising media we
offer advertisers now or in the future.
THE DOMINION POST
4
Where the advertiser utilises any aspect of our creative services in the
design or production of an advertisement (including photographic or
design work) the advertiser acknowledges that we own the copyright in
such work and that such work is not work for which a commissioning
payment has been made or agreed.
5
We may refuse to publish, or withdraw an advertisement from
publication without having to give a reason.
6
We may publish the advertisement on the next available day if there is
an error or delay in publication of the advertising as booked.
7
We may correct or amend advertising to conform to style or for other
genuine reason as long as we do so using reasonable care.
8
Advertising of DVDs and/or videos and restricted publications – All
DVDs and videos, and any other restricted publications advertised for
sale must include New Zealand Censor ratings and may be advertised
only in accordance with the conditions imposed by the Classification
Office. We may require written evidence of New Zealand Censor
ratings and Classification Office conditions for each DVD, video or any
publication.
9
We may take orders for advertising in specific spaces (space orders).
The space may be used only by the advertiser for advertising of the
advertiser’s usual business and may not be transferred by the
advertiser to another person.
10 The guarantees contained in The Consumer Guarantees Act 1993 are
excluded where the advertiser acquires, or holds himself out as
acquiring, goods or services from us for the purpose of a business.
11 The advertiser must tell us as soon as possible if there is an error or
omission in any advertisement the advertiser has placed. We will not
be liable for any indirect or consequential loss (which includes loss of
revenue or profit) from an error or omission or failure to publish and if
we are found to have any direct liability for any circumstance that
liability is limited to the cost of the space of the advertisement.
12 To cancel an advertisement a cancellation number must be obtained
from us at least three days prior to publication. Cancellations, which
occur inside of the three-day working period, will incur a 100% penalty.
13 The charge for an advertisement will be in accordance with the
published ratecard applying at the time for the publication,
unless we agree otherwise in writing. Rates for space orders
apply for the whole space and are not reduced if the whole
space is not used. Rates confirmed in advertising volume
agreements will be honoured over the period of that
agreement if all other conditions of the agreement have been
met by the advertiser.
14 Material received from any agent where agency commissions
are being charged, that need to be set by The Dominion Post,
will incur an additional fee for setting of $3.00col/cm excl GST.
Repeats of these advertisements, which do not require any
further setting, will not carry the setting fee for each of the
additional placements.
15 Advertising placed by advertisers who are not New Zealand
residents will be zero-rated for GST purposes. GST will be
applied at the standard rate to advertising placed by nonresident agents acting for New Zealand resident principals.
16 If payment for advertising is not made by due date (which is
the 20th of the month following invoice, unless we specify
otherwise) the advertiser will be liable for interest at market
rates and all costs of recovery, commissions and collection
fees.
17 If an advertiser has an adverse credit history, the right to place
advertising will be withdrawn.
18 Payment by credit card for casual advertising is accepted.
Advertisements or schedules for advertising at contract rates,
that total more than $1,000 excl. GST, will incur a 3.00%
surcharge on the total spend.
19 The Dominion Post reserves the right to provide guidelines for
Advertisers placing advertising with Internet addresses. The
Internet address cannot be more than 25% of the size of the
advertisement. We reserve the right to classify any Internet
advertising as competitive advertising.
9
General Advertising Conditions
THE DOMINION POST
Advertising Contracts
Commission
Advertising Contacts
Contracts are calculated according to the dollars spent by an
advertiser. This includes colour and preferred loadings, etc. The
advertising dollar spend will not include re-charges for work
performed outside of The Dominion Post and charges for
advertising in other newspapers.
PMAA Accredited Advertising Agencies are entitled to 20%
commission on display advertising only charged at the casual or
contract dollar rates published on this ratecard. The commission
will reduce to 15% if payment is not received by 2.00pm on the
last working day of the month following publication.
Advertising Director – The Dominion Post
The Dominion Post contract will be for a twelve month period
starting from the first day of the month in which the contract is
signed with discounts applicable from the first day of receipt of
signed contract within that month. To reflect any increase or
proposed increase in dollars spent, the contract can be varied at
any time during the contract period. Backdating of contract level
or rebates will not apply. The performance of the contract will be
reviewed six monthly. If the nominated spend is not fully used
during the contract period, The Dominion Post reserves the right
to adjust the charges for the period to the appropriate charges
for the actual dollars used.
Agencies will lose entitlement to all commission if payment is not
received within 15 days of the due payment day.
Payment of Accounts
Terms of Trade: Accounts are due for payment within 20 days of
date of statement. If payment of the account is not made by the
due date the advertiser may be liable for all costs of recovery
and collection fees.
Advertising Variations
Information on advertising variations not included in the ratecard
can be sought through an office of The Dominion Post.
When camera ready/complete copy is not supplied, a setting fee
of $3.00 extra per col/cm will be charged.
Level 1, The Dominion Post Building
40 Boulcott Street, Wellington.
P.O. Box 3740, Wellington.
Tel: Display and Classified: (04) 474-0555
Fax Display: (04) 474-0490
Fax Classified Display: (04) 474-0539
Fax Classified Non-Display: (04) 474-0582
BRANCHES
Reader Advertisements
FAIRFAX NZ ADVERTISING NETWORK AUCKLAND
1 Reader advertisements must be entirely contained within a
ruled border
of a thickness not less than five point.
2 The text matter may be set in ordinary news type.
3 The word “ADVERTISEMENT” must be set in 14 point capitals,
and in
bold, and must be placed inside the border
at the top left-hand corner of
the advertisement or
centred at the top of the advertisement.
4 Reader advertisements can be placed on any page other than
the first
five pages in any of our broadsheet
newspapers.
5 Minimum point size for reverse block and colour 8pt.
Tel: (09) 970-4000
Fax: (09) 970-4013
Fairfax NZ House, Level 2, 110 Customs St West
Viaduct Harbour, Auckland.
PO Box 90471, Auckland.
HASTINGS
Tel: (06) 870-7800 or 0800 505 090
Fax: (06) 870-7150
Cnr Queen St & Karamu Road, Hastings
PO Box 596, Hastings
PALMERSTON NORTH
Tel: (06) 351-1720 or 0800 505 090
Fax: (06) 350-0728
57-64 The Square, Palmerston North
P O Box 17, Palmerston North
AUSTRALIA - The Media Company
Sydney 02 9004 7879
Melbourne 03 9225 5222
10
www.dompost.co.nz
The Dominion Post is the voice of New Zealand’s
capital. It reflects the needs of a dynamic economic,
cultural and social community.
This website complements the daily newspaper and
includes a combination of news, current events and
special feature sections.
53% of The Dominion Post total online audience is
female, 47% male.
62% of The Dominion Post’s total online audience
are aged between 30-59 years.
AGE GROUP
10-19 years
20-29 years
30-39 years
40-49 years
50-59 years
60+ years
2.9%
14.4%
18.9%
22.2%
20.6%
20.7%
62% of The Dominion Post’s total online audience
have a household income of over $60,000.
HOUSEHOLD INCOME
Up to $20,000
$20,001-$30,000
$30,001-$40,000
$40,001-$60,000
$60,001-$80,000
$80,001-$100,000
$100,001-$120,000
Over $120,000
Not answered
3.4%
4.2%
5.0%
11.2%
11.7%
12.9%
11.6%
KEY STATS –
JANUARY 2010
TOTAL 265,711
Total Unique Browsers per
Month
1,628,552
Total Page Impressions per
Month
DOMESTIC 178,179
Domestic Unique Browsers
per Month
1,287,078
Domestic Page Impressions
per Month
2.47
Average Visits per Month
per Unique Browser
25.7%
14.2%
47% of the total online audience are senior
government officials, professionals, business
executives/owners or technical/skilled workers.
2:56
Average Session Duration
( Mins / Secs)
11
www.dompost.co.nz
Weekly Domestic Page Impressions
Weekly Domestic Unique Browsers
Weekly Package $1,000
Ad Format
Domestic Impressions
Top Banner or Half Page
CPM
Value
290,631
40,234
Share of Voice
50,000
$
20
$
1,000
17%
55,556
$
18
$
1,000
19%
OR
Medium Rectangle or Skyscraper
Weekly Domestic Page Impressions
Weekly Domestic Unique Browsers
Fortnightly Package $2,000
Ad Format
Domestic Impressions
Top Banner or Half Page
CPM
Value
290,631
40,234
Share of Voice
100,000
$
20
$
2,000.00
17%
111,111
$
18
$
2,000.00
19%
OR
Medium Rectangle or Skyscraper
Monthly Domestic Page Impressions
Monthly Domestic Unique Browsers
Monthly Package $5,000
Ad Format
Top Banner or Half Page
Domestic Impressions
CPM
Value
1,287,078
178,179
Share of Voice
250,000
$
20
$
5,000.00
19%
277,778
$
18
$
5,000.00
22%
OR
Medium Rectangle or Skyscraper
12
www.dompost.co.nz
Ad Formats
•
•
Top Banner
760x120
Maximum 40KB
Please note:
All rates are for domestic
eyeballs only
A 20% loading applies to add
geo-targeting
e.g. Wellington eyeballs on
www.dompost.co.nz
•
Advertising is subject to
availability at time of booking
•
Minimum campaign spend of
$1,000
Half Page
300x250
Maximum 40KB
Skyscraper
160x600
Maximum 40KB
Medium
Rectangle
300x250
Maximum 40KB
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