20 FREE PR SITES 4 Rules for Navigating the Business
Transcription
20 FREE PR SITES 4 Rules for Navigating the Business
BUSINESS Vol. 1 No. 4 OPPORTUNITY.COM The Industry's Leading Business Opportunity - Distributorship - Licensee - Franchise Matching Specialists 4 Rules for Navigating the Business Opportunities Market SECRETS FROM TOP SALES PROS 20 FREE PR SITES Build Awareness by Sending Free Press Releases PLUS: PLUS: 33 BUZZ BUZZ WORDS WORDS TO TO PURGE PURGE FROM FROM YOUR YOUR VOCABULARY VOCABULARY VIDEO u The Perfect Sales Pitch Watch Mad Men’s Don Draper sell ‘Mark Your Man’ lipstick to a skeptical CEO.... It just might be the greatest sales pitch ever. EMPOWER YOURSELF Contents Feed yourself with ideas and let your imagination run wild. We’ve researched the ways on how you can be successful in what you do. 4 The Engine Returns to Merge with BusinessOpportunity.com 7 4 Rules for Navigating the Business Opportunity Market 8 Buzzwords to Purge from Your Vocabluary 10 Characteristics of Top Sales Professionals 12 20 Ways to Get Free PR! 14 8 Clients Share Their Experience with BusinessOpportunity.com REGULAR SECTIONS 10 Business Notes 11 11 Must-See Video 11 Good Reading Published by: The Brickell Media Group, LLC 950 Brickell Bay Day #1607 Miami, FL 33131 Tel: (917) 331.6001 Copyright 2015 BusinessOpportunity.com All rights reserved. Reproduction in whole or part is forbidden. Proudly made in the U.S.A MERGER The Engine Returns to Merge with BusinessOpportunity.com Better Leads, Customer Service and Instant Lead Delivery F BY KATHLEEN C LANZA ounded by Todd Hatch in 2004, BusinessOpportunity.com is one of the nation’s leading portals that provides free business opportunities, distributorships, licensee opportunities and franchise information. We’re proud to announce of the merger with The Brickell Media Group, LLC (BMG) headed by Kevin James Culp as of November 1, 2014 known to be able close sales when others couldn’t. Culp, was the former Director of Sales for BusinessOpportunity.com, and has returned from a half-year hiatus spent working to refine the BMG Agency Platform. The new platform has a new spin the competition will hate, you will love and is unique to the industry. “I come back recharged, refreshed and refocused, with the main goal of providing the best possible customer service and the best product suite in opportunity industry. Basically, our teams are more powerful working together to provide an expansion array of experience directly in the lead generation business for the last decade. Thus, offering more products, services under one roof aligned with unparalleled flexibility “ I‘ve come back recharged, refreshed and refocused, with the main goal of providing the best possible customer service and the best product suite in opportunity industry.” will save our advertisers time and will act as a byproduct to create a better user experience for the shoppers who use the site - some every day,” said Culp, the company’s President and Founder. The merge will also bring another element that many opportunity owners will be sure to take notice of. BMG specializes in the sale of your opportunity often for less than you can do it yourself. “Needless to say, I am very excited to continue to provide affordable lead generation that has been proven over the years to convert for opportunity owners. The merge will allow for customized outsourced sales, expert advice & marketing solutions for our current and future partners who are offering legitimate franchises and business opportunities, and for a price nobody can beat,” said Todd Hatch, BusinessOpportunity. com’s President/Founder. }Read online BusinessOpportunity.com B | 5 OPPORTUNITIES 4 Rules for Navigating the Sea of Business Opportunities For Sale W BY KATHLEEN C LANZA ith dozens of categories and industries to choose from, today’s marketplace of business opportunities for sale can be overwhelming for anyone who knows they may want to start a small business of their own, but who is unsure where to begin. There are online options, work-at-home options, retail options and even low and no-cost options. In fact, when it comes to the realm of business opportunities for sale today, the sky’s the limit. Thankfully, there are a number of resources available to help you in narrowing your search, not the least of which is the U.S. Federal Trade Commission’s (FTC) Business Center. It provides prospective business opportunity owners with important information and guidance to help them make a final decision on their most suitable option and evaluate their potential success in any given industry. 6 | B BusinessOpportunity.com In the meantime, here are four quick tips for how you can begin to make sense of the exciting and yet somewhat daunting task of selecting which one of today’s business opportunities for sale is right for you: 1. Do your background research Each of the business opportunities for sale today represents the age-old principle of supply and demand. You’ve got something to sell, and people want it. Or do they? Just because someone says that what they are selling is going to make you money, that doesn’t mean you should believe it—not without doing your own homework anyway. So never take anyone’s word for anything when it comes to business. Do your research! When it comes to the realm of business opportunities for sale, the sky’s the limit. 3. Ask for the Business Opportunity Disclosure Document up front The FTC mandates that any business opportunity seller provide the prospective buyer with a one-page Business Opportunity Disclosure Document that provides you with five critical pieces of information: 1) it identifies the seller; 2) it tells you about any pertinent lawsuits or legal actions, if any; 3) it explains the seller’s cancellation or refund policy, if one is available, and explains its terms; 4) it stipulates whether or not the seller makes any claim regarding your potential to earn money, and if so, it mandates that the seller furnish you with an earnings claim statement; and 5) it provides you with a list of references. Ask for it. Get it. Read it. And… 4. Talk to references 2. Find a mentor to guide you Studies show that the majority of successful entrepreneurs agree having a mentor is one of the most critical pieces to starting a small business and making it successful. Find someone who is or has been a successful business owner in their own right and who can and is willing to guide you in making this very big decision. If you can’t find someone on your own, you need to consider contacting SCORE, a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals for nearly fifty years. Supported by the U.S. Small Business Administration (SBA), SCORE has a nationwide network of 12,000-plus volunteers who provide services at no charge or very low cost. Just do it! Yes, the Disclosure Document will give you references, but they mean nothing if you don’t contact them. Just because someone is likable, believable and tells you what you want to hear doesn’t make them reputable. Check references. Make phone calls. Talk to people. It’s probably the most important piece of the puzzle to increase the likelihood that you make the right decision when it comes to navigating the sea of business opportunities for sale today. Good luck! We want to hear from you! What other key factors are involved in choosing from among the incredible marketplace of business opportunities for sale? What do you think any savvy aspiring small business entrepreneur needs to think about when they’re shopping for just the right fit? Tell us what you think… } Read online BusinessOpportunity.com B | 7 BUSINESS NOTES What’s Your Follow Up Strategy? BY KEVIN JAMES CULP I constantly ask people about their connection rates, sales cycles, email marketing cycles and drip systems, sales strategies and so much more. The purpose is to get to know their business along with the client and a combination of their needs both individually and in combination. When I begin to ask questions, almost always the connection rates of their telemarketing program has fallen flat. They call and call and even by the ninth call they still the dreaded voicemail picks up, they leave a message with no return call. So, if I was asked what was the chief compliant I have been hearing for the last seven years I’ve been working on the BusinessOpportunity.com project is “low connectivity” with business opportunity leads, in general that are generated online. One of many secrets to getting more people to ‘pick up the phone’ -- and that leads to a much higher connection rate -- the secret to getting a higher connection rate is to call from various phone numbers or block your call if you employ only one phone/number. Often this will result in 75% voicemails, but 25% connection rate. If 25% is higher than what you are hitting right now, employ this method and see how many people you get on the phone today. It is also very important to know that it takes up to a half dozen calls to get in a pitch. Keep calling! } Read online 5 Buzz Words to Purge from Your Vocabulary B BY KEVIN JAMES CULP uzzwords. We hear the terms all the time and rarely do we think of ourselves over using certain terms when we sell or converse with others. I feel like pulling my hair out each time I hear someone say, “customer centric” because I wonder if the person actually knows what that buzzword means. So, here is my top five to stop using today: 1. Customer centric (if you don’t know what this means and can use it in context stop using it) 2. At the intersection of… (and that guy in that commercial that used to be on the show- oh please stop!) 3. Moving or Going Forward (eww! - Presumptuous word.) 4. Build Your Exit Strategy (no comment - it is obvious) 5. Organic Growth (seriously? Are people still using this word?) HERE IS A BONUS: ‘Directionally accurate’ is to me another way of saying, “I don’t my know my ass from a hole in the water or the answer to boot, but boy did that just sound good!” It is also important to note that many customers you come into contact with do research prior to your call with them. They are haters of the term “directionally accurate” because what it really means, “I can’t back this up at all, I still know I’m right though.” Oh, and BTW, stop using BRB and BTW via instant message. }Read online 8 | B BusinessOpportunity.com VIDEO Sir Richard Branson on Taking Risks “ In the end you just have to say, “Screw it. Just do it!” GOOD READING BOOK OF THE MONTH: The Opportunity Analysis Canvas by James V. Green From the author of Developing Innovative Ideas for New Companies, the #1 course in entrepreneurship with over 600,000 learners from 175 countries, comes a new book, The Opportunity Analysis Canvas. in it Dr. James V. Green shares how to become more effective in identifying and analyzing entrepreneurial opportunities, and building sustainably competitive companies. Dr. Green helps answer questions like: ¡ Why are entrepreneurs successful? ¡ How can we understand and develop our thinking to be better entrepreneurs? ¡ What are the keys to developing winning entrepreneurial ideas? Distilling vast amounts of research in psychology, sociology, and economics into a practical how-to guide for aspiring and active entrepreneurs, Dr. Green presents a whole new understanding of entrepreneurial mindset and action. At its core, The Opportunity Analysis Canvas contains a powerful argument that anyone can be a successful entrepreneur by thoughtfully examining themselves and the business opportunity. By harnessing these insights, we can transform our ideas into businesses that are lasting successes. }Read online BusinessOpportunity.com B | 9 SALES SUCCESS The Characteristics of Top Sales Professionals G BY KEVIN JAMES CULP ive two salespeople the same product, the same tools and the same territory, and you’re likely to see different results. This has long been a quandary for sales organizations. What makes certain sales people rise to the top? Well, as it turns out, there are five primary “sales profiles,” based on the main ways that sales representatives interface with potential customers. One of these sales profiles is most likely to succeed. DOWNLOAD this fascinating guide and learn how to groom your sales team for success. With the right approach, you can help to shape behavior, attitude, skills, and activities in a way that’s proven to get better results. Read on to determine which sales type is most common in your organization, and what you can do to build a stronger team. } Read online Do You Fit the Profile that Wins More Sales? 10 | B BusinessOpportunity.com 12 | B BusinessOpportunity.com PUBLICITY Need Back Links? Top 20 Easy Ways to Get Listed Free B BY KEVIN JAMES CULP ack-links post Panda has become critical to your websites rankings. The one method that I have found that works really well is writing 100% unique content press releases and then popping them onto free pr sites with the proper tagging and a logo. Below I list not only pr sites, nut I tossed in some PR9 sites as well that you can get links back from: 1. www.1888pressrelease.com 2. www.24-7pressrelease.com 3. www.addpr.com 4. www.techprspider.com 5. http://express-press-release.com 6. www.free-press-release.com 7. www.i-newswire.com 8. www.mediasyndicate.com 9. www.myfreepr.com 10. www.newswiretoday.com 11. www.pagerelease.com 12. www.pr.com 13. www.pr9.net 14. www.pr-inside.com 15. www.prlog.org 16. www.prurgent.com 17. www.pressabout.com 18. www.pressreleasepoint.com Each site has their own set of rules, regulations, and ability for hyperlinks, images, logos and so much more. Take your time, set up an account for all twenty press release sites and send your next release FREE! I can’t say don’t also pay to get your press out there. It can be a great thing, but so is free. u Read online 19. www.bizeurope.com/pressrelease.htm 20. http://theopenpress.com BusinessOpportunity.com B | 13 IN THEIR WORDS 8 Clients Tell Their Experience with 1 “I just wanted to express my heart felt appreciation to everyone at BusinessOpportunity.com, especially Kevin Culp! He went above and beyond my expectations in helping me with ALL of my questions and concerns. Every email and phone call was returned almost immediately and his knowledge and friendlyness is second to none! He took all my doubts away with his professionalism and sincere help with getting my business opportunity posted in a very quick and timely fashion. I couldn't be more pleased with every aspect of your company! Thanks again & best regards.” Sam Corn Stain Solution System 14 | B 2 “As a Business Credit expert, I’m always looking for a way to reach the masses. I found a program that would allow me to offer my Business Opportunity for Free. I contacted BusinessOpportunity.com to see how they would help me market this opportunity and they far exceeded my expectations at every turn. In sixty days I received over 500 requests for information and over 75 individuals signed up for the opportunity. WOW! Thanks Kevin - this was LIFE CHANGING FOR MY BUSINESS. You guys are clearly the answer to getting an opportunity to the masses.” J. Whitner, President of Clear Financial Concepts BusinessOpportunity.com 3 “I’ve been advertising with BusinessOpportunity.com the last 3 months and so far I have received 342 leads. The individuals who have joined my business off of BusinessOpportunity.com could potentially bring me millions of dollars in revenue. I experienced a 550% ROI within my first two weeks of advertising. Without question, this is the best source for high quality, low cost leads in the entire marketplace.” Josh Zwagil, Vice President of Fuel Authority International 4 “Surfing the Internet one evening looking for home based business ideas, I found businessopportunity.com. I was intrigued by their ‘Candles’ category and requested more information from Linda at GetGoodScents.com. Now I’m a gourmet scented candle distributor too and have created a fabulous business representing a wonderful product while earning money for myself.” Vicki Corrier – Maristelli www.BusinessOpportunity.com 5 *My Experience* “I started advertising with BusinessOpportunity.com several months ago and have had tremendous success with the quality of leads I am receiving, made several sales, and the service reaches the results I desire for my business. The staff has been so professional and helpful with any questions I have and never hesitate to get back to me with answers or suggestions.” Way to Go BusinessOportunity.com Teresa K, Massachusetts LifePath 6 “I’ve been advertising and making money with Kevin at BusinessOpportunity.com for over five years now and have no plans to stop anytime soon, the leads I receive from the site are of high quality. Great work Kevin and welcome back you were sorely missed!” Leland von Syring, President Charter Financial 7 “I’ve been working with Kevin and BusinessOpportunity.com for the past 3 years with multiple opportunities we have developed and I’m happy to report that we’ve made dozens of sales of the years. I have not found a better source of qualified leads anywhere. Kevin is very responsive and gets your advertisements setup quickly and effectively. If you are looking for the best place to advertise your business opportunity than look no further.” Jeremy Tyler – Founder, Loyal Checkin 8 “Honestly they are the best business opp. portal I have found. And I’ve advertised with quite a few others over the years including Franchise Gator as well as offline advertising. You will find their site and communication excellent. I subscribe to their daily emails and I actually take the time to read their articles because they are of real value.. The number of leads and quality are consistently better than the other advertising methods we use. I have not been working our leads as I should but we still seem to close a fair amount by driving them to our site with email and sending them a sample through the mail. Kevin is simply top notch and knows his stuff. So you can’t go wrong.” John Trapani, Personal Touch Products, Inc. BusinessOpportunity.com B | 15