October is Breast Cancer Awareness Month

JOB DESC.: Breast Cancer Awareness
DOCKET: 23064
CLIENT: CBCF
SUPPLIER:
TYPE PAGE: TRIM: 10.93” x 21.43”
BLEED:
SCREEN:
PUB.: GM
COLOUR: 4C news
DATE: June 2, 2009
INSERT DATE:
AD NUMBER:
October is Breast Cancer Awareness Month
CREATING A FUTURE
WITHOUT BREAST CANCER.
dkt./proj: 23064
A RT W ORK A PPRO V A L
Artist:
______________
Studio Mgr:
______________
Production:
______________
Proofreader:
______________
creative Dir.:
______________
Art Director:
______________
copywriter:
______________
translator:
______________
acct. service:
______________
client:
______________
tm
Proof: 1 2 3 4 5 6 7 final
PDFx1a Laser Proof
October is Breast Cancer Awareness
Month and the Canadian Breast Cancer
Foundation encourages you to help
create a future without breast cancer in
three simple steps: 1) Take personal action
and make informed choices in your daily
life for your health – see the “Your Health
is in Your Hands” section. 2) Learn about
the work of the Foundation by reading
these stories of hope, inspiration and
courage. 3) Share your knowledge – please
post or pass this insert along to someone
else. Thank you!
www.cbcf.org
Understanding Breast Cancer
Creating A Future Without Breast Cancer Through
Research in Partnership with the Canadian Breast
Cancer Research Alliance
Genetic Research Answers Key Questions
Critical to understanding breast cancer is what makes a
tumour metastatic – when cancer spreads to other parts
of the body. A team of researchers led by Dr. Shoukat
Dedhar, of the BC Cancer Agency, has identified genes
that drive this aggressive breast cancer growth. With
funding from the Canadian Breast Cancer Foundation,
they discovered characteristics of tumours with
metastatic potential – including levels of oxygen and
behaviours of specific proteins. Identifying women with
high levels of this protein could prevent metastasis and,
in turn save lives.
Dr. Carlson’s research: mind/body/spirit
Breast Cancer and Emotional Health
Dr. Linda Carlson, of the University of Calgary, is studying
the impact of meditation, relaxation and stress management on women living with breast cancer.
One participant explains why she entered the study:
“I wanted to be as aggressive and proactive in addressing my emotional well-being as I was with the physical
aspects of treatment.” Meditation matters!
Body Image and Breast Cancer Survivors
Survivors of breast cancer are guided by Toronto scientist
Dr. Mary Jane Esplen, of the University Health Network,
in exploring complex emotions around breast cancer
surgery, body image and self-esteem. A participant says:
“I learned that I am not alone … and to not let cancer
stop us from doing anything. I learned to face reality,
touch my scar and look at myself in the mirror.
My self-esteem went up and I became less self-conscious
of my cancer scar. The group was very helpful and I feel
stronger now.”
Our Partners in Creating a Future
without Breast Cancer
The Canadian Breast Cancer Foundation has a proud
history of tremendous support from corporate Canada
– leaders from socially responsible companies who are
champions of the breast cancer cause.
The Foundation collaborates with over 70 national
champions of the cause, including CIBC, Hudson’s Bay
Company, KitchenAid, M&M’s, 3M, Nestlé and Sears.
Together, they contribute over $6 million annually
to aid in creating a future without breast cancer.
This support is complemented by numerous regional
Surviving with Stilettos
Lindsay MacPhee
I’m Lindsay MacPhee and I am a 30 year-old breast
cancer survivor. I was 27 when I was sitting with
my mother and breathlessly repeated the two
cruel words I had just heard from my doctor: “It’s
cancer.” I watched my mother fall apart. She was
sobbing. I said, “Mom, I’m kickin’ cancer in the
butt with my stilettos!”
When I lost my hair, I didn’t wear a wig. It was a
daily reminder that my chemotherapy was working
and I was in the fight of my life. I did my makeup
and wore the most fabulous accessories along with
my stilettos.
There were good days and bad days. How could
there not be with a lumpectomy, four rounds of
chemotherapy and 29 sessions of radiation? But I
never once lost my spirit. Never. My stilettos were
a symbol of my defiance. Today I am proud to say
I am three years cancer-free.
20 years ago, breast cancer wasn’t talked about.
I can’t imagine what women went through, feeling
alone and silent. I get the shivers when I think about
it but a young woman like me 15, or even 10 years
ago would probably have her entire breast and most
of her underarm removed. Or not have lived to tell
the story.
Pass Backwards, Give Forward!
Queen’s University Rugby Team
Winning 11 championship titles requires strength, unity
and determination. And so does raising over $100,000
for the Canadian Breast Cancer Foundation CIBC Run for
the Cure.
Lindsay MacPhee
The Queen’s University Rugby Team has done both.
The Canadian Breast Cancer Foundation has a
vision of creating a future without breast cancer.
And I love that! We can all do something every day
to help achieve this vision. You can be breast aware.
You can talk about breast cancer. You can live well
and make a commitment to your health. You can
make a donation. You can buy a pink product that
supports the Foundation.
partnerships raising funds and awareness in communities
across Canada. Thank you to each and every one of
our corporate partners.
Partner Profile: CIBC
CIBC, the Foundation’s lead partner, has an unparalleled
and inspiring commitment to the cause. In 2009 CIBC
and over 13,000 energetic and engaged employees will
raise approximately $3 million to invest in vital research
programs. And every CIBC branch is a vibrant hub
of activity for the Foundation in the lead-up to the
Canadian Breast Cancer Foundation CIBC Run for the
Cure. CIBC leads by example – they promote healthy
and active living among their employees, and this
Queen’s University Rugby Team
•
One in 9 Canadian women will develop breast cancer
during her lifetime (by age 90).
•
In 2009, an estimated 22,700 women will be diagnosed
with breast cancer – on average, 437 every week.
•
In 2009, an estimated 180 men will be diagnosed with
breast cancer. Men make up less than 1% of all cases.
•
And in 2009, an estimated 5,400 women and 50 men
will die from breast cancer in Canada
•
Women are living longer after a breast cancer diagnosis
– 87% of women are alive 5 years after their diagnosis.
Four Steps to Breast Care
Women with breast cancer are living longer and
healthier lives because of research. Improvements
in mammograms, organized breast screening
programs, better surgical options and focus on
post-surgery treatment are increasing survival rates.
I looked it up – deaths from breast cancer have
dropped by 25% in Canada since 1986, and are the
lowest since 1950. Women like me are surviving
with courage, endurance, insistence and the
support of our families, our communities and the
Canadian Breast Cancer Foundation.
The 2009 Canadian Breast Cancer Foundation CIBC
Run for the Cure mobilized over 170,000 Canadians
across Canada who ran and walked in support of breast
cancer, raising an amazing $26.5 million! Our heart-felt
thanks go out to all of our “feet on the street” in your
communities – our energetic participants, volunteers
and generous supporters. Canadians like you also host
and participate in ongoing local events like
Get The Facts
Each and every one of us has the power and the
responsibility to take charge of our own health.
Women of all ages need to be breast aware – get to
know your breasts so you can identify lumps or
changes as early as possible. Detecting breast cancer
early is the best way to beat cancer – why wouldn’t
you do it?
It’s Breast Cancer Awareness Month – that’s why
you’re reading my story today. And I want to
encourage you to talk about breast cancer. Breast
cancer has a face. It’s my face. It’s the face of your
aunt, sister, mother, neighbour and co-worker.
Every day, Canadians across the country from all walks
of life are rallying around the Canadian Breast Cancer
Foundation and our shared vision of creating a future
without breast cancer. Canadians like you run, walk,
cook and shop in support of the Foundation.
Thank you!
October is Breast Cancer Awareness Month. At the
Canadian Breast Cancer Foundation, we encourage
you to take action and learn more today about
your breast health.
I found the lump in my breast. I had just been to the
doctor and they missed it – but I found it.
I noticed my breast had changed, so I pushed to have
it checked. I felt something was wrong – I wanted
to know for sure. My instincts were right.
What’s changed? Research. We know how to treat
different types of breast cancer. We know that cancer
affects older women and younger women differently, and that treatment options will affect each
woman differently. We know what our options are.
Your Community, Our Community
Your Health is in Your Hands
Something else has changed too. But it’s not happening under a microscope in a lab. It’s happening
each and every day in our showers and bedrooms.
And my mission is to get it out there in the open.
I’m talking about self-exams and breast awareness.
I am living proof that every gift and every effort you
make is precious.
Cook for the Cure and Shop for the Cure . There are
many wonderful ways for you to support the Foundation
in your community.
TM
TM
The Queen’s University Rugby Team has been involved
with the Canadian Breast Cancer Foundation since 1999,
when a family member of one of the players developed
breast cancer. One by one, players came forward with
their own stories of breast cancer, and they discovered
that they shared something beyond rugby. They all
wanted to support the breast cancer cause and create
positive change in the community.
Here’s how one team member expressed his support:
“My mom passed away this year after a long battle with
breast cancer. Over 8 years, our family developed a very
intimate knowledge of the ups and downs of the disease
– that is why I wanted to help with the team’s fundraising efforts during my time at Queen’s. The money
raised will ensure that more people inflicted with this
disease, and their families, receive top-notch care and
support throughout their battle.” – Andy Brooks, Lock,
Arts 2006.
also demonstrating leadership and working as a team –
off the rugby pitch. And that made them a stronger and
more united squad.
1. Know how your breasts normally look and feel.
Coach Peter Huigenbos adds, “We look forward to
the Run every year and the team-building opportunity it
provides. However, what is most impressive to me is the
source of the contributions. The majority of the
donations are from fellow Queen’s students:
at the library, in residence and at the cafeteria. Most of
our student-athletes raise over $200 in less than one
hour, simply by tapping into the generosity and caring
of their peers on campus. It speaks volumes about the
character of a Queen’s University student.”
3. Have regular clinical breast examinations performed
by a trained professional.
Over the years, veteran players pass the commitment
down to the rookies, and the tradition continues.
On the rugby pitch, they may only be allowed to pass the
ball backward, but in their lives, these committed team
members give forward, helping to create a future without
breast cancer.
Join the Queen’s University Rugby Team and
thousands of other caring Canadians in the
2010 Canadian Breast Cancer Foundation
CIBC Run for the Cure. You can register today
as a Frontrunner by visiting www.cbcf.org.
On Sunday October 3, 2010 – Who Are You
Running For?™
And the coaches were delighted. They were proud of the
team’s dedication and commitment, but the players were
2. Know the changes to look for and check your breasts
regularly for those changes – including rash, redness,
swelling or pain. Report any changes to your doctor.
4. When eligible, or if recommended by your doctor
based on risk factors, have regular screening
mammograms.
Finding breast cancer early means treatment can be
more effective and lives can be saved. Practise these four
steps and you can make a difference.
For more information on early detection of breast cancer,
please visit www.cbcf.org
What You Can Do Today –
And Every Day
While there is no known way to prevent breast cancer,
you can reduce your risk – and live a healthier life:
•
Eat a balanced diet – check out Canada’s Food Guide.
•
Get active. Stay active!
•
Limit alcohol to one drink or less per day.
•
Do not smoke – and try to avoid second-hand smoke.
You can learn more about breast health and breast
cancer by visiting our website at www.cbcf.org, where
you can find a comprehensive overview of breast health
topics, including risk factors, early detection and living
with, and beyond, the disease.
Thank you to the Foundation’s national corporate partners
Your support of the Foundation in your community stays
in your region. Donations from your region fund research
and programs specific to your area, and 95% of the
net money from the Run stays in the region where it was
raised, with 5% contributed to national programs.
Funds raised by you and other caring Canadians are put
to work investing in research and community health
projects across the full spectrum of breast health,
including prevention and education, screening, diagnosis
and treatment and care. Your gifts are building one
community dedicated to creating a future without
breast cancer.
Add Your Voice Join our growing community of connected Canadians who support the breast cancer
cause through social media. Our Finding Hope Blog at http://findinghope.cbcf.org/ is a place for
everyone touched by breast cancer to share stories and experiences. You can contribute your own story or
write on our inspirational Wall of Hope. You also can join the Canadian Breast Cancer Foundation Facebook
fan page and follow us on Twitter at www.twitter.com/CBCF_Run for upcoming events and news!
mirrors their commitment to support women living with
breast cancer and their families.
events – including garage sales, bake sales, in-officechair massages and more.
Partner Profile: Canadelle-HANESbrands
Partner Profile: Running Room and New Balance
Raising awareness and sharing vital breast health
information is central to the Canadelle-HANESbrands
partnership with the Foundation. Every October,
the WonderBra brand raises funds through a very
successful retail program, and communicate key
information about breast cancer to their customers
and the public. And we are honoured to be selected
as the employees’ charity of choice at CanadelleHANESbrands. Employees set an ambitious annual
fundraising goal and map out a calendar of exciting
Both key supporters of the Foundation for over 10 years,
the Running Room and New Balance collaborate to
host a 10-week Survivor Clinic. Survivors train for
the Run, learn how to safely and effectively achieve
excellent health and fitness results, meet other women
confronting breast cancer and take positive fitness
steps together. Running Room’s Pink Ribbon Fit Wear
line also promotes an active lifestyle and supports the
Foundation. New this year, New Balance’s Lace Up for
the Cure program includes a distinctive pink athletic
shoe, carrying the Foundation’s signature pink ribbon.
New Balance also increases the Foundation’s fundraising
capacity and rewards our Run participants by providing
incentives for the Women’s Team Challenge.
Running Room Pink Ribbon Fit Wear
NB 769 Pink Ribbon Athletic Shoe
Addition Elle
Duron Plastics
Flooring Canada
K2 Sports
Kernels Popcorn
Liquid Paper
Mappins Jewellers
McBrine Luggage
Nivea
Parker
Penn
Peoples Jewellers
Pierre Belvédère
Rose Reisman
Sundog distributing
Suzy Shier
Tabi
For details of October and year-round programs,
visit Shop for the Cure at www.cbcf.org
TM
24064_GM_4C_DPS_E_REV1.indd 1
10/16/09 2:44:25 PM
October is Breast Cancer Awareness Month
CREATING A
FUTURE WITHOUT
BREAST CANCER.
TM
))
ATLANTIC CANADIANS TOOK THE RIDE OF THEIR LIVES
Canadian Breast Cancer Foundation Tour for the Cure
wraps up successful first year
Almost 10,000 Atlantic Canadians visited the
Canadian Breast Cancer Foundation Tour for the
Cure this spring and summer as it travelled
throughout the region to raise awareness for
breast screening and encourage women to book
their mammograms. After visiting 110
communities and making more than 124 stops
along the way, the big, pink bus rolled to a stop
on September 27th in Halifax where it all began.
“Our first year was better than we ever could
have imagined,” said Nancy Margeson, CEO for
the Canadian Breast Cancer Foundation – Atlantic
Region. “The enthusiastic response for the Tour
for the Cure knew no boundaries and included
our visitors, lead partners, provincial governments
and the media. We can’t wait to get back on the
road again next year to continue our journey and
help save more lives.”
The well-recognized bus travelled more than
15,000 km, winding its way through towns and
communities in Nova Scotia, Prince Edward Island,
Newfoundland and New Brunswick. On board,
visitors had the chance to see, touch and hear the
latest information about breast health and
mammograms, all to encourage eligible women to
be screened. Online, visitors could follow the
daily blog and access information on the Tour.
together and as a result, went on to have their
mammograms. They were both diagnosed with
breast cancer, but it was detected early. That’s
what the Tour for the Cure is all about.”
Plans for the 2010 Canadian Breast Cancer
Foundation Tour for the Cure are already
underway. The Foundation hopes to schedule
stops in many more, new towns and communities
to continue spreading the word about regular
breast screening and the importance of early
detection.
Fundraising events such as the Canadian Breast
Cancer Foundation CIBC Run for the Cure and
community events held year-round in the region
enable the Foundation to fund initiatives such as
the Tour for the Cure.
Canadian Breast Cancer
Foundation - Atlantic Region
Board Members:
Chair
Catherine Johnston, NS
Vice Chair
Sue Fowler, NS
Treasurer
Barbara Waite, PE
Secretary
Greg Fash, NB
Directors
Julie Bettney, NL
Sue Delong, NB
Tracey Drover, NL
Jodi Hutchinson, NS
Elizabeth Newman, NS
Miss the bus? Would you like to see pictures and
read stories from our visit to your community?
Visit the Tour for the Cure blog
www.tourforthecure.ca
Michael McKim, NS
Cathy Smallwood, NL
Barbara Thompson, NB
Thérèse Thompson, NB
Jennifer Perry, PE
Gail Rudderham Chernin, NS
“One of the most powerful stories is from a stop
in New Brunswick,” said Cheryl Hill, Tour for the
Cure representative. “A woman told us two of
her relatives from Cape Breton visited the bus
))
Martha Zed, NB
CEO
Nancy Margeson
“It’s like killing the queen ant”
Canadian Breast Cancer Foundation –
Atlantic Region large funder of research
breakthrough
A major breakthrough in breast cancer
research was announced out of Atlantic
Canada earlier this year – and it was
funded by you our donors.
Dr. Patrick Lee, holder of the Cameron
Chair in Basic Cancer Research and
Dalhousie Medical School researcher has
proven that a common virus can infect
and kill breast cancer stem cells. This
project was funded in large part by the
Canadian Breast Cancer Foundation –
Atlantic Region.
So what does this mean? Cancer stem cells, which are resistant to conventional
treatments such as radiation and chemotherapy are the culprits that spark the
disease in the first place. You can kill all of the regular cancer cells in a tumour, but
as long as there are cancer stem cells present, disease will recur. Dr. Lee compares
cancer stem cells to the queen in an ant colony. He says, “you can kill as many ants as
you want, but as long as the queen is there, you still have a problem.”
This research will have a significant impact on women and men diagnosed with
breast cancer.
Early detection is a woman’s best defense. Book your mammogram today!
Screening guidelines vary slightly by province, but all programs include free
mammograms for women age 50-69. To book an appointment or for more
information, please phone:
New Brunswick
Your Regional Health Authority
Newfoundland and Labrador
1-800-414-3443
Nova Scotia (open to women 40 & over)
1-800-565-0548 or
902-473-3960
PEI – Queen Elizabeth Hospital
902-894-2915
PEI – Prince County Hospital
902-438-4333
Thank you to our 2009 Tour for the Cure Partners
Thank you to our 2009 Canadian Breast Cancer Foundation CIBC Run for the Cure Partners
Thank you to our 2009 Regional and Event Partners
October is Breast Cancer Awareness Month
CREATING A
FUTURE WITHOUT
BREAST CANCER.
TM
))
Setting Our Sights on 2020 –
Profile: Reid Johnson, Health Care Workforce Chair,
Canadian Breast Cancer Foundation 2020 Task Force
The Canadian Breast Cancer Foundation, BC/Yukon Region has set itself and its partners
across the province an ambitious goal to lead a coordinated and consolidated effort to see a
future without breast cancer by the year 2020. In order to reach that goal, a task force with
working groups in five specific areas of need have been created: prevention, early
detection, treatment, research and emerging issues in the health care workforce.
Reid Johnson is the President of the Health Sciences Association of British Columbia, a
dynamic union representing more than 15,000 health care and social services professionals at
over 250 facilities and agencies in acute care, long-term care, and community health. As the
Health Care Workforce Chair on the Canadian Breast Cancer Foundation 2020 Task Force,
Reid Johnson is concerned about the “people” aspect of breast cancer. The Foundation had
the opportunity to speak with Reid about his work with 2020 and what it means for health
care professionals.
Foundation: Reid, can you tell us what the current state of the health care workforce is in
the province today?
“As it stands, we are currently looking at very critical shortages of health sciences
professionals in BC. We aren’t just talking about doctors and nurses – for 2020, what we’re
concerned about are the health care professionals related to the diagnosis, treatment and
rehabilitation of breast cancer patients. These include lab technologists, mammography
technologists, ultrasonographers, and X-ray, MRI and CT technologists, as well as radiation
therapists, dieticians, social workers, pharmacists, respiratory therapists and physiotherapists.
All these people often get overlooked when we discuss the health care field, but these are
the people that we need more of in the coming years.”
Foundation: What is the next step that needs to be taken in order to address this situation?
“We want to determine what levels of staffing equate to best practices; that is, establish
how many health professionals are needed to ensure that women don’t have to wait for a
mammogram, for treatment or for a rehab appointment. Once this has been decided, we’ll
need to recruit people to fill these positions as well as provide more training opportunities
for students – not just in the Lower Mainland, but across British Columbia. The goal is to
open up more spaces to teach a future generation of these health care professionals
and provide more regionally dispersed training opportunities for them to learn and
eventually practice.”
Foundation: What is being done or can be done to recruit and educate a new generation of
health care professionals in BC?
“Health care is a field that is guaranteed to grow. With an aging population, there is no
doubt that the need for health professionals will continue to rise. We are aiming to involve
not just the provincial government, but health authorities and municipalities in our quest for
recruiting and training more people for the health care workforce. Obviously, we are
targeting young people in high school or just out of high school to consider the health care
field as a profession. This is a field that not only has tremendous potential for growth but is
also incredibly rewarding – it’s people helping people.”
Foundation: So ultimately, what does success in the health care workforce look like in 2020?
“My vision is that we have enough – or more than enough, if we’re lucky – diagnostic
professionals to give every woman the diagnostic test she needs to detect breast cancer in a
timely fashion. We’ll have enough treatment professionals at the earliest possible stages,
and we’ll have enough rehabilitative professionals on hand so that a woman can recuperate
just as fast as she was diagnosed and treated. By 2020, we want women to no longer fear
breast cancer, and I really believe we can get to this stage, but we need people. Without
people, the machines are just furniture. People do the work.”
Reid Johnson, Health Care Workforce Chair,
Canadian Breast Cancer Foundation 2020 Task Force
2009 Breast Cancer Research
Grant Recipients
The Canadian Breast Cancer Foundation, BC/Yukon Region
is proud to announce this year’s recipients of the Annual
Breast Cancer Research Grant Competition. This grant
program provides funding for investigators in basic,
clinical, social science, or health services-related breast
cancer research.
Congratulations to the five recipients!
Scott Tyldsley, BCCA, Vancouver
$23,850
Project Title: A comparison of radiotherapy for patients
with breast cancer in British Columbia, Scotland, New
Zealand, and Western Australia and comparisons with
model estimates of ‘optimal’ treatment rates
Michel Roberge, UBC, Vancouver
$234,500 (over 2 years)
Project Title: Cellular and animal studies of a salicylanilide
drug for breast cancer therapy
Kenneth Harder, UBC, Vancouver
$225,318 (over 2 years)
Project Title: Harnessing the innate immune response to
enhance mammary tumour immunotherapy
Marcel Bally, BCCA, Vancouver
$242,020 (over 2 years)
Project Title: Identification and Validation of Drug
Combinations for Treating HER-2 Positive Relapsed
Breast Cancer
Mary McBride, BCCA, Vancouver
$252,225 (over 2 years)
Project Title: Late Morbidity Risks and Health Care
Utilization among 5-year Survivors of Breast Cancer in
British Columbia, Canada
TEAM PROFILE: TEAM CATHERINE
)) RUN
Friends and family join forces in Prince George to honour the memory of a loving mother
When Catherine
Loth passed
away after a
long journey
with breast
cancer in August
2007, family
member Arissa
Schmitz decided
to take on the
role of leading a
team through
fundraising and
participating in
the Canadian
Breast Cancer
Foundation CIBC Run for the Cure in Prince George,
BC. “At Catherine’s memorial, there were donation
tins set up and Run brochures being given out,”
Arissa remembers. “But I wanted to do something
more for her, so I decided I would form Team
Catherine and assume the role of Team Captain.” The
team took off running and managed to recruit an
incredible 96 team members by Run day 2007. “I
found that a lot of people were willing to do
something, but they just didn’t know where to start,”
Arissa says. “Being a part of our Run team was a
great way to do that. Coordinating this team was one
way of healing from our loss.”
In their first two years, Team Catherine raised over
$17,000, earning them the Friends and Family Team
Award at the Prince George Run in both 2007 and
2008. The secret to their success? “Ask people!” says
Arissa. “I just asked as many as I could, and I told
them my story. It’s amazing to see how much people
give when they know what you’re working for.” Run
day brings Team Catherine together, decked out in
pink and united in honour of Catherine Loth. “We
like getting dressed up in pink for the Run, and a lot
of the men on our team have even taken to spray
painting their beards and mustaches pink!” Arissa
laughs.
Of course, the fun and excitement of Run day boils
down to moments of reflection for Arissa, who never
loses sight of why she continues to fundraise and
participate every October. “Catherine deeply inspired
me not only as a woman and a mother, but also a
fighter who stayed strong through her illness right
until the end,” she says. “She was about to turn 40
when she passed away, and she had three young
children, all of whom she adopted. Her experience
with breast cancer wasn’t tremendously long, which is
what makes her story so devastating – her children
did not have much time to adjust to the fact that
their mom was ill before she was taken from them. I
am involved with the Run because I want her kids and
my own to know that it is possible to make a
difference. In taking part in the Run, I feel like I’m
giving back to Catherine who gave so much of herself
to me and her family. Everything that we’re doing is
hopefully getting us one step closer to a future
without breast cancer, and maybe someday we won’t
have to fundraise anymore. Until then, though, I
think Catherine would be proud.”
October is Breast Cancer Awareness Month
CREATING A
FUTURE WITHOUT
BREAST CANCER.
TM
)) IT’S ABOUT TIME! CONSENSUS CONFERENCE
When it comes to the detection and treatment of breast cancer, time is of the
essence. It’s with this premise in mind,
that the Foundation is hosting the It’s
about Time! Consensus Conference to
examine the issues surrounding whether
screening for breast cancer could take
place earlier than it does today, earlier in
life for women at risk and at an earlier
stage of growth for all who contract
breast cancer.
by Beverly Thomson, host of CTV’s Canada AM, the public forum will feature
experts sharing the known facts about breast
cancer screening, and audience members will be
polled for their views on breast cancer screening.
People can attend this free event in person at the
InterContinental Toronto Yorkville Hotel or take
part via live webcast. To register to attend in
person or via live webcast, visit
www.itsabouttimecbcf.ca
Audience responses from the public forum will
be carried forward into the following two days
of the Scientific Conference, influencing the
discussion. The Foundation plans to publish a
report shortly following the conference, detailing
where consensus was reached (as well as where it
was not).
From October 21st - 23rd, the Foundation
is bringing everyone together - scientists,
decision-makers, and the community in
Toronto – to explore the case for earlier
breast cancer screening in Ontario. This
consensus conference aims to spark
well-considered conversation about
whether there is a need for, and
innovation in, breast cancer screening in
Ontario today.
If you feel it’s about time to raise your voice about
earlier detection of breast cancer, this Consensus
Conference is for you. We urge you to participate
– in person or online. Your opinion will help us
know about how best to advocate for you and
those you love.
It’s About Time! kicks-off at 7:00 pm on
Wednesday, October 21st, with a free
public event where Ontarians can actively contribute their thoughts, ideas and
concerns about breast cancer screening, detection and diagnosis. Moderated
)) COMMUNITIES FOR THE CURE - LOCAL HEROES
Johanne
Maddison of
Peterborough
and her Dream
Angels
Johanne Maddison has a big dream for her Canadian
Breast Cancer Foundation CIBC Run for the Cure
team, the Dream Angels of Peterborough. For 2010,
the team captain has plans to expand her runners
(and walkers) from 31 in 2008 to 100 – 10 for each
year she will have participated in the Run.
The team’s fundraising objective for 2010 is to reach
$100,000. So far, the Angels have raised nearly
$75,000, with Maddison herself personally responsible
for more than $28,000 of that. In addition, the Dream
Angels have won their city’s New Balance Women’s
Team Challenge Award for the past eight years.
Maddison, who lost three aunts to breast cancer
and has one aunt who is a survivor, did her first Run
in 2000 and never looked back, founding her team
in 2001.
))
Rachèle
Champagne’s
Convoy for a
Cure
Buy a calendar
to help create a
future without
breast cancer
In October 2008, 29
long-haul truckers revved up the engines of their big
rigs and drove down the 401 to raise funds for the
cause. All of them were women.
When her dear
friend, Jan Morris died of breast cancer in 1998, Lori
Seymour planted a garden in her honour. In 2002,
Seymour decided to produce a calendar from pictures
of this garden to sell in support of breast cancer
research. This special tribute has helped raise more
than $100,000 to date.
They decked out their 18-wheelers in pink ribbons
and attached the names and photos of family
members and friends affected by breast cancer. The
Convoy for a Cure was the brainchild of trucker
Rachèle Champagne.
The convoy pulled up at the 730 Truck Stop in the
village of Cardinal, about 62 kilometres to the west.
This year, Convoy expanded to Edmonton, Moncton
and Dallas. Forty women truckers participated in this
year’s Ontario Convoy, which took place October 3rd.
Champagne and her fellow truckers are still accepting
donations at www.convoyforacure.com
The Foundation is pleased to be able to offer the
2010 Hope Flowers Calendar for just $25 plus
shipping. The Hope Flowers Calendar features 12
beautiful flower photographs taken by talented
photographer Paul Graham and makes a lovely
gift for family and friends.
This beautiful calendar can be ordered by visiting:
www.cbcf.org/hopeflowerscalendar
FOUNDATION-FUNDED RESEARCH – MAKING REAL CHANGE HAPPEN
Dr. Norman Boyd
Ongoing research on breast tissue
density suggests that risk assessment
should start much earlier in a woman’s
life and could be done with less
potentially harmful techniques such as
MRI instead of X-ray.
Since breast density is largely
inherited, Dr. Norman Boyd at Princess
Margaret Hospital in Toronto and his
team conducted a study of 400
mother-daughter pairs, recruiting
daughters ages 15 to 30. The study
suggests that differences in breast
tissue composition in early life may be
a potential mechanism for increased
susceptibility in young women and
may lead to safe and effective
methods of prevention or make it
possible to identify people at risk
sooner.
Dr. Steven Narod and Kelly Metcalfe,
PhD
An important study of almost 1,500
women reports that women from
families with a high prevalence of
breast cancer are at high risk for
developing the disease – even if they
lack the genetic mutations in the
breast cancer genes BRCA1 and
BRCA2. For these women the risk of
developing breast cancer was about
four times that of women in the
general population.
According to Dr. Steven Narod at the
University of Toronto and Women’s
College Research Institute, these
findings will help physicians counsel
patients and may lead to
recommendations for regular MRI
screening and chemoprevention with
tamoxifen or raloxifene.
Dr. Jeff Wrana and Foundation Fellow
Ian Taylor
An exciting new biotechnology can
predict which breast cancer patients
can expect a favourable outcome and
may soon predict how patients will
respond to chemotherapy regimens.
Dr. Mark Clemons
While at Princess Margaret Hospital in
Toronto, Dr. Mark Clemons (now
at the Ottawa Hospital) led a
groundbreaking study focused on
the question: Do cancers change
over time?
Dynemo Biosystems is being developed
by Dr. Jeff Wrana at Mount Sinai
Hospital in Toronto. The technology
analyzes the dynamic interaction of
networks of proteins in tumours and
makes a prognosis based on the
biology of a specific tumour.
Dr. Clemons recruited 40 patients with
suspected recurrent breast cancer and
rebiopsied them to see whether their
tumours had changed since their
original diagnosis.
Dynemo is able to predict which
patients can expect to survive for five
years cancer-free.
For more information, visit www.cbcf.org/ontario
The study found that important
parameters had often changed since
the patients’ original breast cancer
surgery. Rebiopsies resulted in
different treatment for 20 per cent of
patients. This saved some women from
having unnecessary or ineffective
treatment.
October is Breast Cancer Awareness Month
CREATING A
FUTURE WITHOUT
BREAST CANCER.
TM
)) YOUR MONEY AT WORK
Earlier this year, the Canadian Breast Cancer Foundation – Prairies/NWT Region announced
funding of $5,548,325 million in the Region. Of the total, $3,438,183 was granted to 30
research and breast health and education projects across the Prairies/NWT Region.
The Region also made an additional investment of $2,110,142 to the Canadian Breast
Cancer Foundation Tumor Bank, a resource and service for the research community. The
Tumor Bank collects, stores and distributes high quality human tissue samples and
respective clinical information. This resource provides researchers with valuable
information to support their investigations into breast cancer.
“This funding demonstrates the outstanding support of individuals and organizations for
the Foundation’s mission to create a future without breast cancer,” said Trish Bronsch, CEO
of the Canadian Breast Cancer Foundation – Prairies/NWT Region. “Because of the
commitment of donors, we have been privileged this year to fund vital medical research
and community projects that are impacting our perceptions about breast cancer and
making a lasting difference in how we approach daily life.”
Fundraising for the Canadian Breast Cancer Foundation –
Prairies/NWT Region can be fun and easy. To better assist
individuals and organizations wanting to support the
cause, the Region has developed a number of Programs in
a Box, providing ideas, materials and staff support to
ensure your efforts are a success.
FORE HOPE. FORE FUN.
FORE the FUTURE
The Canadian Breast Cancer Foundation – Prairies/NWT Region invites grant applications in
two distinct grant programs each fiscal year: Research and Breast Health & Education.
FORE
the CURE
™
YOUR GUIDE TO ORGANIZING
A GOLF TOURNAMENT IN SUPPORT
Research Grants (two year maximum):
The Canadian Breast Cancer Foundation takes pride in funding a comprehensive portfolio
of innovative research studies that take us one step closer to creating a future without
breast cancer. From funding projects that will answer questions about prevention, early
diagnosis and effective treatment, to a positive quality of life for those living with breast
cancer, palliative care and finding a cure, the Region strives to fund only the most
innovative and novel projects.
OF A FUTURE WITHOUT BREAST CANCER
PROJECT
Breast Health & Education Grants:
These grants are divided into three distinct areas of focus:
Community Projects: Projects designed specifically to address breast health needs,
awareness and breast cancer education in the community.
LET’S
LINK
TOGETHER
Opportunity Projects: One time only events and/or support for the production of materials.
Funded Agency Program: By invitation only.
Each granting stream has specific application forms, guidelines and criteria. Every year, all
grant applications are evaluated by panels of volunteers recruited for their expertise in the
specific area of work proposed in each application. These volunteer experts, who
understand the nature of the work being proposed, evaluate the applications and provide
recommendations for funding to the Prairies/NWT Region’s Board of Directors, who then
make the final funding decisions.
To learn more or to request one of these kits please call
1.800.302.CBCF (2223).
Visit www.cbcf.org/prairiesnwt for application details and deadlines.
)) LACING UP SNEAKERS AND THE HEARTS OF BREAST CANCER SURVIVORS
On Sunday October 4th, more than 170,000
Canadians joined with one another for the
18th annual Canadian Breast Cancer Foundation
CIBC Run for the Cure, raising more than $26.5
million for breast cancer research and education
programs across Canada.
The reason for participating in the Run is different for
each individual and team, often resulting from a
personal connection to the cause; just the case for
students and staff at Senator Patrick Burns (SPB)
School in Calgary. First participating in the Run in
1998 in memory of Michelle Turner, a friend of
teacher Donna Logan, who passed away from breast
cancer at the age of 30, SPB has dedicated each of
their Run teams since to a different person, one
year a mother of a student, another year, a
former teacher.
The first team consisted of about 40 students and 10
staff members and raised over $5,000, winning the
School Challenge Award in the city of Calgary. A
cause close to the hearts of many in the school,
participation on the team grew every year. It now
exceeds 200 team members and $20,000 raised
per year.
Teachers Donna Logan, Sandy Robinson and Carol
Hall were honoured with Alberta Centennial medals
in 2005 for their fundraising efforts and community
service.
What makes SPB so successful in their participation
for the Run?
• Start of the year assembly to get students
motivated.
• Displays and Bulletin Boards created to advertise
the SPB Run Team, showcasing awards, banners,
trophies and t-shirts from the previous years to
motivate students.
• Sign up meeting with free treats and prizes
provided by the school encouraging everyone,
including family members and friends to sign up for
the team. Students are given handouts with step by
step instructions how to sign up online and start
raising funds quickly.
• Hosting of a assembly and weeklong activities
during “Think PinkTM” week.
o Monday- Pink Hair Day - students arrive at school
and are able to get their hair sprayed pink all
day to promote the Run.
o Tuesday – Candy for the Cure – selling candy
bags with all money going to the Run team.
o Wednesday – Wear Pink Day – get breast cancer
tattoos – do your nails in pink nail polish at
noon in the main foyer – points for classes with
the most pink.
Start school with the right supplies and a Healthy Life Plan. Binder dividers,
bookmarks and notepads for students showcasing the history of the bra and
highlighting important breast health information to help young women
start their own Healthy Life Plan – all in effort to reduce their risk of being
diagnosed with breast cancer.
The materials aim to inform users about breast cancer, ways to reduce
individual risk of being diagnosed, signs and symptoms of breast cancer to
watch for, all the while debunking common myths about the disease.
Visit www.cbcf.org/prairiesnwt
to order free copies.
These materials are produced by the Canadian Breast Cancer Foundation and made available through the generous support of CIBC, proud supporter of the Prairies/NWT Region’s Youth Strategy Program.
• Huge numbers are hung from the ceiling in the
main foyer with a running total of how much SPB
has raised.
• Daily announcements to encourage involvement
and thank all participants.
• Every class is given a speech on what it means to
get involved and that together they can make a
difference. Every dollar counts.
Senator Patrick Burns has won the School Challenge
Award every year they have participated.