6F-TS-43 Phoenician Route

European Regional
Development Fund
The Phoenicians’ Route
A European Cultural Route
Francesco Barone
Doc. 6F-TS-43
Malta, 11 March 2014
ir-Rotta tal-Fenici
La Rotta dei Fenici
La Route des Phéniciens
The Phoenicians’ Route
La Ruta de los Fenicios
O Δρόμος των Φοινίκων
‫طريق الفينيقيين‬
A Rota dos Fenícios
Die Route der Phönizier
Feničanska Ruta
La Ruta dels Fenicis
A Strada de Fenici
Cultural Routes
Geographic route
Follow a trail , create an heritage network, link with the territories
Mental route
Follow a visione or an idea, create a communication strategy, link with the identity
New tourism integrated offer : tourism circuit
Cultural Circuit: Integrated resources system
Social, cultural, tourism, rural context, handkraft, sea context, environment,
gastronomy, traditions, myths, language, services networks and so on
Cultural Routes
Another kind of heritage
Not summatory of heritage
But their sense
(cultural landscape and living landscape)
Convention Européen du Paysage, 2000
European Convention of Pharo, 2005
Cultural Routes
Social , cultural, communication and territorial
development tool . Opportunity.
International , national, regional, local Strategy
Masterplan
Marketing, methodologies, networking and so on
Strategical
Planning tool
Cultural Route Master Plan
Phoenicians’ Route
Research
Education and Heritage Pedagogy
Communication
Marketing and tourism
* give rise to long-term multilateral co-operation projects in priority areas (scientific research;
heritage conservation and enhancement; cultural and educational exchanges among young
Europeans; contemporary cultural and artistic practices; cultural tourism and sustainable
development)
International Cultural Route :
 Cultural circuit > preservazione
 Tourism circuit > new models
 Tool of cultural, social, economic, local development
> The Heritage Pedagogy
 Sense of the place (genius loci, memoria loci)
 Interpreting our heritage (Freeman Tilden)
 Education Service
 Reconquer the resources
 Cultural tourism offer
 Local development
Bases de un itinerario cultural - Fondamenti di un Itinerario
The Itinerary basis - Fondement de l’Itinéraire
Raison d’ être - Reasons
to be - Ragion d’ essere
essere - Razón de ser
Gestióne - Management- Gestione – Gestion
Communication- Comunicazione –Comunicación
THE SENSE
EL SENTIDO -IL SENSO -LE SENS
The Itinerary doesn’t be set up starting from the places
La ruta no se crea a partir de los lugares
L’Itinéraire ne se crée pas en partant des lieux
L’Itinerario non si crea partendo dai luoghi
Voyage without destination
Viaggio senza destinazione - Voyage sans destination
Viaje sin destino - Vjaġġ mingħajr destinazzjoni
4 basics:
(Lorenzo Canova)
 Sense (why?)
 Project (how?)
 Management (who?)
 Communication and creativity
SENSE
Subjective Vision: knowledge
PROJECT
Theme : Structure
Story telling
attractions
integration
mode
participation
MANAGEMENT
Context : Coordination Structure and visitors management
COMMUNICATION
Places : Territoriale For visitors For the market
Cultural Routes Role in the
”society of eccessive information”
(Giuliano da Empoli)
Too much information is not transformed into knowledge,
in value, in new tools and new ideas to improve our lives
and the environment in which we live.
The selection, comparison, compilation, interpretation can
not be done with all the background noise that surrounds
us, neither in the space of a frosty computer.
Requires the space of the human mind, sensibility and
culture of the individual able to unplug, disconnect,
immerse itself in the silence, to tidy the data and ideas.
The method storytelling.
(Karolina Frenzel e Hermann Sottong )
Plenty of information =
fragmentation of knowledge
impossibility of putting thousands of data in a unified
framework, an interpretive grid:
Modern society need stories.
Hypertext and links are useful, but ....
the narrative mechanism keeps us glued to reading and
listening, it also helps us to make sense of the issues and
ideas, to look for the connections, to discover the
implications to arrive at conclusions.
The method storytelling
makes people talk
interprets the images, the stories.
So you will also discover things that people are not always
aware of it.
Do not describe the products, but they can tell you how to
change people's daily lives.
Voyage without destination.
Heritage Concept
Preservation
Heritage
Focus
Object
Message
Goal
Preserve
Use
Time
Past
Present/Future
Past
Real
Imagined
Selection Criteria
Intrinsic
Extrinsic
Creators
Experts
Users
Justification
Value
Utility
Change
Immutable
Flexible
Autenticity
Object
Experience
Preservation
Tourism Area
Research
Divulgation
Ex: Archeocampus
La Rotta dei Fenici
Enlarged Partial Agreement Cultural Routes
Cultural Routes Program of the Council of Europe
(1987 - 2014)
Enabled Routes (26) Itinéraires Certifiées
Santiago de Compostela Pilgrim Routes, Via Hansa, Via Mozart,
Phoenicians’ Route, Vikings and Normans Routes, Legado Al- Andalus,
Jewish Heritage Cultural Route , Via Francigena, Cluniac Sites in Europe,
Saint Martin of Tour Route, European Route of Cistercens Abbeys, St. Olaf,
Prehistoric Rock art Trail, Via Transromanica, Pyrenean Iron Route,
Olive Tree Route, Iter Vitis Chemin de la Vigne, Schickhardt Route,
Wenzel and Vauban routes: military architecture in Europe, Via Regia,
European Heritage of Thermal Towns Art, European Cemeteries Route,
Ceramic European Route , Casadean Sites ,
Huguenot and Waldensian trail, European Route of Megalithic Culture
Cultural Routes of the Council of Europe
Itinéraire Culturel du Conseil de l’Europa
skills
tools
human resources
economic resources
Human resources:
Youngs and job
Research and training
in collaboration with universities, technical
schools, training companies
Keywords : Learning by doing
NEET - Not Employment Education
Université Via Domitia, Perpignan
Course Universitaire
des Guides Conferencieres
Training
Life Long Learning
Research Service : MEDSTUDIUM - Heritage Accademy
Training Stage Master Seminar
Summer and Winter School
In collaboration with Réseau UNITWIN « Culture-Tourisme-Développement » UNESCO
2nd Council of Europe Cultural Routes Summer Seminar
2ème Université d'été des Itinéraires Culturels du Conseil de l'Europe
2° Seminario d’Estate degli Itinerari Culturali del Consiglio d'Europa
Selinunte, Sicilia - 24-28 June 2013
institut européen des
itinéraires culturels
Next on June, 2014 in Galicia (Spain)
“We don’t need new lands but new eyes to see it”
Marcel Proust
Intercultural
Dialogue in the
Mediterranean Route
Théme : the Phenico-Punic civilization in the Mediterranean
La Rotta dei Fenici - The Phoenicians’ Route
Follow invisible tracks, go for places to put together pieces of a past
that belongs to us because it is also our present (Patrizio Roversi)
Heritage Pedagogy Centers Network
 Communities
 Visitors
 Enterprises
Interculturality travels: school tourism
Ο δρόμος του Αννίβα
«We will find a way.
Or we will open a new »
Le Chemin d’Hannibal - El Camino de Anibal –
Hannibal PathWay - Il Cammino di Annibale
Quality System
Cooperation levels:
National, regional, local authorities
SMEs
Volunteering
International Tourism Market
Local Network :
Heritage Pedagogy Center
Public Administrations
Enterprises
Volunteers
School Institutions
>
FORUM
Quality System
Operational networks:
welcome and
lodgement
food
services
cultural offer networks
Museum network of
the Mediterranean
Mediatori territoriali
Mediateurs territorial
Territorial facilitator
(Story telling) *
In collaboration with
national guides associations
in Italy, France, Greece,
Tunisia, Lebanon, others
* Meet people, communities, turismo lento, responsabile,
compatibile, creativo; immergersi nella realtà dei luoghi per capirne
il senso (genius loci), e diventarne magicamente parte, esperienza
Communication methodology
Méthodologie de communication
Habitants & Visiteurs / Abitanti e Visitatori
Entre les porteurs d’ intérêt /Tra portatori di interessi
Between stakeholders
From local to glocal
Reconquête du territoire
Riconquista del territorio
Territory reconquest
•Implementation of the
international network of 2009
•Common cultural marketing
strategies
•web Portal
•training
•Education: heritage education
•Topics: sea, archeology,
intercultural dialogue
•coordination
‫طريق الفينيقيين‬
La Rotta dei Fenici La Route des Phéniciens
The Phoenicians’ Route La Ruta de los Fenicios
La Ruta dels Fenicis O Δρόμος των Φοινίκων
La gestione
internazionale
Associazione Rotta dei Fenici (Sardegna, Sicilia e Cammino d’Annibale )
Ruta de los Fenicios
Δρόμος των Φοινίκων
Association Route des Phéniciens France
Turkey’s Cultural Routes Society
ir-Rotta tal-Fenici Malta
‫ طريق الفينيقيين‬Route des Phéniciens – Maghreb (Tunisie)
‫ طريق الفينيقيين‬Phoenicians’ Route in Lebanon
‫ الفينيقيين‬Phoenicians’ Route in Palestine
OTIE – Tourism Observatory of European Islands
Coordinamento Agende 21 Locali
EARTH – European Alliance Responsible Tourism Hospitality
Nuove reti: Cipro, Portogallo, Rete delle Saline del Mediterraneo
* be managed by one or more independent, organised networks (in the form of an association or a federation
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




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of associations).
United
Kingdom
France
Croatie
Portugal Espagne
Italie
Grèce
Maroc
Algerie
Malte
Tunisie
Senegal
Lybie
Turquie
Chypre Syrie
Lebanon
Israel
Palestine
Aegypt
2006
Marsala – Italy
2007
Selinonte - Italy
2008
Sousse – Tunisia
2009
Selinonte - Italy
2011
Perpignan – France
2012
Perpignan - France
18-21 Aprile 2013, Pula (Cagliari)
X Anniversario dell’ Incorporamento nel
Programma del Consiglio d’ Europa
Seminari, esposizioni, forum,
laboratori, meetings, workshops
June, 2014 - Liban
VIII Euro-Mediterranean
Dialogue
X Anniversario
del riconoscimento del tema nel
Programma del Consiglio d’ Europa
Steering Committee Meetings
Riunioni dei networks
Itinerario laboratorio :
Trebula di Pontelatone
*follow
an
historical
route or
(in the
case of
cultural
tourism)
a newly
created
route
Route des Phéniciens France
Cammino di
A Rota dos Fenícios
Annibale
Ruta de los
Fenicios
Phoenicians and
United
Kingdom
Fenici in Sardegna
Lidian Pathway
Fenici in Sicilia
O Δρόμος των Φοινίκων
ir-Rotta tal-Fenici Malta
France
Phoenicians
Croatie
Portugal Espagne en Tunisie et au Maghreb
Phéniciens
in Lebanon
Italie
Phoenicians in Palestine
Grèce
Turquie
Malte
Chypre Syrie
Lebanon
Israel
Palestine
Ser cultos para ser libre
Be learned to be free
Europe , Tyr princess
Alphabet
Phéniciens
Perpignan Expo
2013, october-november
Lycée de Castelnau le lez : Sicile
Promotional
agreement with
school tourism
organizations :
Didatour
Guide virtuali per social network:
crociere culturali di comunicazio ne
nel Mediterraneo.
Reti di televisioni euro-mediterranee
Alghero
Cabras
Port Mahon
Alicante
Tharros
Cagliari
Sant’Antioco
Bithia Pula
Mozia
Marsala
Selinunte
Pantelleria
www.blogdeifenici.it
Marketing
Direct Channel : servizio educazione, web,
club di prodotto, gruppi d’acquisto
Indirect Channel : tour operator, clusters
groups, etc
Cooperation agreements
Legambiente
Travel
blog
Italie
France
Espagne
Malte Tunisie Algerie Liban
Cooperation agreement
Agreement with
Ministerio del Turismo
PromPerù about
promotion and
cooperation between the
cultural routes
Ruta Moche - Chapañan
and Phoenicians’ Route
Peru. Vive la leyenda
Itinéraire Culturel
de la Méditerranée
www.blogdeifenici.it
www.rottadeifenici.eu
www.routedespheniciens.eu
www.pheniciansroute.eu
www.rutadelosfenicios.eu
www.rottadeifenici.it
Facebook: la rotta dei fenici
[email protected]
Direttor eAntonio Barone +39 346 0925462