the full Media Kit

Transcription

the full Media Kit

savannahnow
com
For more information, contact your representative, or
Email: [email protected]
Phone: (912) 652.0244
Demographics
Savannah Market
area includes
Chatham County,
Effingham County,
and Bryan County.
A majority of our
readers are women
• 52% are Women
• 48% are Men
Our online readers are young, educated, affluent and employed.
Our online readers are young
Education level of our readers
Household Income of our readers
• 34% of users are 18-34 years old
• 36% are 35–54
• 30% are 55 or older
• Median Age is 44 Years
• 32% are College Graduates
• 28% have had Some College
• 40% haven’t attended College
• 28% income is $75,000 or more
• 22% income is $50,000 to $74,999
• 19% income is $35,000 to $49,999
• 31% is less than $35,000
• Median Age is 44 Years
About 1-Third of Market area Adults Are College Graduates
hose Who Visit SavannahNow.com During a Typical Month Do So an
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savannahnow.com
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1-fourth visited 3 or more times.
Number of Days Visited
Number of Days Visited
SavannahNow.com
Pastof
30Days
DaysVisited
Number
avannahNow.com Past 30 Days
SavannahNow.com Past 30 Days
Unreported
Unreported
1%
1%
10+ Days
10+ Days
19%
19%
7-9 Days
7-9 Days7%
7%
1-3 Days
1-3 Days
47%
47%
4-6 Days
4-6 Days
26%
26%
Number of Different Times Visited
Number
of Different Times
Visited
SavannahNow.com
Day Visited
NumberLast
of Different
Times Visited
SavannahNow.com Last Day Visited
SavannahNow.com Last Day Visited
Unreported
Unreported
3%
3%
Six or More Times
Six or More Times
10%
10%
Five Times
Five Times
5%
5%
Four Times
Four Times
4%
4% Three Times
Three Times
3%
3%
One Time
One Time
51%
51%
Two Times
Two Times
24%
24%
savannahnow
Metrics
Savannahnow.com
averages 3,892,976
page views and reached
over 405,000 unique
visitors each month.
Weekdays are our peak
traffic times. (Source:
Ominiture 2009)
On a typical weekday,
traffic increases at
8:00 am and levels
off after 5:00 pm.
Savannahnow.com
reaches this valuable
“at work” 8 am - 5 pm
audience.
com
Phone: (912) 652.0244
savannahnow
com
Phone: (912) 652.0244
Run of Site Advertising
Place your advertisement throughout
savannahnow.com. All ads are designed
in Flash with animation at no additional
charge. Ads may be changed weekly.
Leaderboard:
Your ad appears at the top of the page
Ad size: 728 pixels wide by 90 pixels tall
CPM: $10
Availability (Approx): 820,000 per month
Half Page:
Your ad appears on the right hand rail of
the page.
CPM: $12
Large Rectangle In Story:
Your ad appears within story pages. The ad
competes with only other story pages vs a
typical Run of Site campaign.
CPM: $11
Large Rectangle Right:
the page.
CPM: $10
Availability (Approx): 1,700,000 per month
savannahnow
com
Phone: (912) 652.0244
Content Specific Advertising - Home Page
Place your advertisement on the front
home page of savannahnow.com
Savannahnow.com home page averages
600,000 page views per month
Leaderboard Top:
CPM: $15
Half Page:
the page.
CPM: $16
Large Rectangle Right:
the page.
CPM: $15
Leaderboard Bottom:
Your ad appears at the bottom of the page
CPM: $8
Interstitial ads are also available
See “interstitials” page in this media kit
for more information
Price: $450 per day
Availability (Approx): 1 Per Day
savannahnow
com
Phone: (912) 652.0244
Content Specific Advertising - Spotted
Place your advertisement on Spotted,
where viewers go to upload, browse, and
order photos from important events.
Spotted.savannahnow.com averages over
730,000 page views per month
Leaderboard Top:
CPM: $12
Half Page:
the page.
CPM: $14
Large Rectangle In Story:
Your ad appears within story pages. The ad
competes with only other story pages vs a
typical Run of Site campaign.
CPM: $12
Interstitial ads are also available for spotted.savannahnow.com
See “interstitials” page in this media kit for more information
Price: $150 per week
Availability (Approx): Up to 4 per day
Spotted
savannahnow
®
com
savannahnow
com
Phone: (912) 652.0244
Content Specific Advertising - Obituaries
Place your advertisement on the
Obituaries page of savannahnow.com
Savannahnow.com obituaries page
averages 520,000 page views per month
(Source: Omniture site catalyst
Oct 2009 through January 2010)
Leaderboard Top:
CPM: $12
Interstitial ads are also available for the obituaries page on savannahnow.com
See “interstitials” page in this media kit for more information
Availability (Approx): Up to 4 per day
savannahnow
com
Phone: (912) 652.0244
Rich Media - Cornerpeels
Ad opens, peeling away the corner of the web page in a beautiful, smooth animation revealing
your animated ad (Figure B). When the corner peel is closed (Figure A), a small tease animation
takes place in the corner screen. This ad simply cannot be missed by your potential customers.
Own the site for 24 hours!
Figure A
Corner Peel
ROS except home page
Ad size: 700 pixels wide
by 500 pixels tall right triangle
Pricing: $450 per day
$350 per day with a 3 run
committment
Availability:
1 per day
FigureB
savannahnow
com
Phone: (912) 652.0244
Rich Media - Road Blocks
Own every (all 4) ad positions
simultaneously on a page to create
a unified message that can’t be
missed. Animated flash ads load
simultaneously, creating an impact
that gets full attention.
Ad sizes:
1-728x90 pixels Leaderboard Top
1-300x600 pixels Half Page
1-300x250 pixels Large Rectangle Right
1-728x90 pixels Leaderboard Bottom
CPM: $54 (Homepage)
Availability : 1 per day
savannahnow
com
Phone: (912) 652.0244
Rich Media - Sliding Billboard
Ad expands automatically for each
unique visitor the first time they
visit the homepage. After that, the
ad remains as a banner ad for
that particular unique visitor until
it is clicked on to expand.
Sliding Billboard CLOSED view
Size: 950 pixels wide
by 35 pixels tall
Sliding Billboard OPEN view
Size: 950 pixels wide
by 400 pixels tall
Pricing: $450 per day
$350 per day with a 3 run
committment
Availability:
1 per day
savannahnow
com
Phone: (912) 652.0244
Interstitials
Place your advertisement before users enter either SPOTTED or the Obituaries. When a visitor
clicks on the menu obituaries or spotted on the menu bar, it takes the visitor to your large
500x500 pixel ad for six seconds, and then takes the visitor to the obituaries/spotted page
which is branded by your own 728x90 banner ad!
Interstitial ads are available
for the Home Page
and 728 pixels wide by 90 pixels tall*
Price: $450 per day
Availability: 1 Per Day
Interstitial ads are available for
the obituaries page on savannahnow.com
Availability: Up to 4 per day
Interstitial ads are available
for spotted.savannahnow.com
Availability: Up to 4 per day
*Same advertiser not guaranteed on
728x90 after Interstitial.
savannahnow
Phone: (912) 652.0244
com
Video
Video – If you already have a TV commercial, supercharge your frequency by playing it on
savannahnow.com. We can stream commercials in the Half-Page ad position/In-Story Ad positions
on savannahnow.com. Commercials initially load without sound, but users may initiate sound at any
time. After the commercial ends the user can restart it, link to your website and even send you an
email.
Premercial
10 - 15 second spot that plays before news/content
videos start. Plays every three times a video is
accessed. Advertisers rotate.
Contact your representative for cost and availability
Did you know?
We can WRITE, SHOOT, PRODUCE, EDIT, and
OPTIMIZE your video!
We can produce a 60 second online video
for your business, or we can re-purpose and
optimize your existing TV spot to view on
savannahnow.com and we’ll place it on
7 different video sites on the web.
• Profile video
• Testimonial video
• Product video
• Service video
Production: $500/Video
Broadcast Video on 7 websites: $100/Month
Embedded Video
CPM Advertising with video
embedded within the ad unit
(Available Sizes 300x250 or
300x600)
CPM: Additional $5 Premium
savannahnow
Phone: (912) 652.0244
com
Jobs.savannahnow.com
Jobs.savannahnow.com is where Savannah goes to post and find local jobs on the internet.
Employers can search resumes and job-seekers can look for prospective employers.
Combined with the power of Yahoo! hotjobs, jobs.savannahnow.com is an attractive
venue for your online advertising. In addition to posting jobs, leaderboard, and half page
advertising, there are NOW HIRING buttons for employers to showcase their openings in
four rotating positions on each page view.
Leaderboard Top:
Pricing: $250 per month
Half Page:
Your ad appears on the right hand
rail of the page.
Job Buttons:
Your ad hyperlinked to your job listings
on your own webpage
Pricing: $149 per week
savannahnow
com
savannahnow
com
Phone: (912) 652.0244
Businessinsavannah.com
Business in Savannah keeps you in touch with all the important decision-makers and
growing companies who are making the Savannah economy vibrant and exciting. Its online
component, businessinsavannah.com, is the way to reach the people who stay concerned
with the Savannah economy.
Leaderboard Top:
Half Page:
rail of the page.
savannahnow
com
Phone: (912) 652.0244
Coastalmommies.com
Coastal Mommies is a fun, easy to use web site for everyone in the community to post ideas,
opinions, photos, tips and techniques for parents. Complete with a community calendar and a
marketplace for selling items, Coastal Mommies.com is a vital communication hub for families
Leaderboard Top:
Availability (Approx): 4 per month
Half Page:
rail of the page.
Availability (Approx): 4 per month
savannahnow
com
Phone: (912) 652.0244
Email Newsletters - Daily Headlines
Savannahnow.com sends out daily links
to new top stories and headlines to its
readers by email. Have your message
delivered to email inboxes in this
sought after format. Three positions
are available on this email layout.
Leaderboard Top
Availability (Approx): 1 per day
Skyscraper Right
Your ad appears on the right hand rail
Banner Bottom
savannahnow
com
Phone: (912) 652.0244
Email Newsletters - “Do” Weekly
Savannahnow.com sends out daily links
to its entertainment hub, known as
“Do.”Readers can get good ideas about
what to do in the Savannah area for the
weekend. Get your message into the
inboxes of local weekend warriors. Three
positions are available on this email layout.
Leaderboard Top
Availability: 1 per day
Skyscraper Right
Your ad appears on the right hand rail
Banner Bottom
savannahnow
com
Phone: (912) 652.0244
Email Marketing
Email Marketing is a highly effective way to reach your target audience. Our email database comes
from our registration database allowing you to send targeted email to nearly 34,000 people in
Chatham, Effingham and Bryan County or more than 130,000 around the USA.
Targeting:
Simply select the audience you would like to
reach - customizable by age, gender, or ZIP.
We build your email for you and send it on
your selected date and time. It’s that easy.
You may send a follow up email to only the
people that open your email after your initial
mailing.
Rates:
Rates vary based on number of emails sent,
from 3-8 cents per email.
Number
of Emails
Price
per email
0-9,999
10,000-19,999
20,000-39,999
40,000-59,999
60,000-99,999
100,000+
$0.08
$0.07
$0.06
$0.05
$0.04
$0.03
savannahnow
com
Phone: (912) 652.0244
Geo-Targeting
Use the power of the web to target the people in your own backyard – with the powerful
combination of the Yahoo! Ad serving technology and savannahnow.com. Deliver your
advertising message only to the people you want to reach. Yahoo! is the starting point for
more computers than anywhere else in the world…and with savannahnow.com reaching the
most users in the Savannah market, your ad has more potential viewers than anywhere else
in the market.
Targeting:
Pick an established geo-zone
(for instance, Chatham County
or Liberty County) to deliver
your ad, or you can customize
delivery only to the zip codes you
choose. Either way, when your
online display ad runs, you get
results because you’re reaching
the people most likely to buy
from you! And you choose the
platform – savannahnow.com
or yahoo! And you’ll hit your
target…every time.
Choose from the following:
savannahnow.com
Yahoo!
728 x 90
300 x 600
300 x 250
300 x 250
728 x 90
425 x 600
300 x 250
160 x 600
$12 CPM
$14 CPM
$12 CPM Right
$13 CPM In Story
$6/CPM
$8/CPM
$7/CPM
$6/CPM
Geo-Bundle
Add 8,000 geo-targeted impressions
to any print campaign for only $100.
savannahnow
com
Phone: (912) 652.0244
Business Directory - SEO part 1 of 2
Target the Active shopper with the Yellow advantage online business directory. Get a business
profile page which is listed according to category, searchable by keyword. Your enhanced
listing appears at the top of the page.
Our online readers can
search for you based on:
category, key words or
business names!
Your Enhanced Business Listing appears at
the top of the page, ABOVE all your competitor’s!
And, links to your Business Profile Page.
Your Business Profile Page features:
• Business Name
• Slogan
• Address
• Phone Number
• Fax Number
• Email Address Link
• Hours of Operation
• Business Picture
• Google Map
• Profile
• Up to 6 Photos*
• Up to 6 Products
and Services*
• Up to 3 Coupons*
(Changeable once a month)
...Continued on the next page
savannahnow
com
Phone: (912) 652.0244
Business Directory - SEO, part 2 of 2
Our Business Directory is listed throughout the World Wide Web on Search Engines
and Internet Directories.
Since your profile will be coming
from savannahnow.com you will be
leveraging our web site popularity
to get your business listing ranked
higher on the world’s most powerful
internet search engines
Rate:
$199/Month
(12 month agreement)
Profile Pages
Profile
are Profile
Pages
listed on:
are
Pages
listed
areon:
listed on:
Your profile page will be listed with
and more!
9 out of 10 stop at
the first 3 pages of a
“Search Engine” when
looking for a product or
service. 6 out of 10 stop
at the first page!
(Jupiter Research Study)
savannahnow
com
Phone: (912) 652.0244
Online Coupons
We place your special offer coupon on coupons.com and host it online at savannahnow.com
Rate:
$99/Month
(12 month
agreement)
savannahnow
com
savannahnow
com
Phone: (912) 652.0244
Social Media Services
Creating a loyal customer base means staying in touch with your clientele. Nothing
accomplishes this more efficiently than social networks. Keep your customers informed and
active with your business with Facebook and Twitter. Don’t get bogged down with updates,
photos, and link management...we’ll handle it for you!
Set Up and Manage Your Facebook Profile
• Free account set-up with 12 month contract
• 5 status updates per week
• 3 link updates per week
• 3 events created per week
• Generate at least 200 friends with setup
• Photo updates performed once a month
• Free business page
• Generate fans for the business page
• Account set up includes
- 6 photo albums
- Basic information
- Contact information
- Personal information
- Education and work
- Groups
- Pages
Set Up and Manage Your Twitter Account
• Set up free twitter account
• Set up bio
• Send out Tweets (2x week)
$199/Month
$199/Month
Additional Options:
Unlimited Tweets per week
(additional charge)
savannahnow
Phone: (912) 652.0244
com
Yahoo! - Partnership, Reach, and Audience
Savannahnow.com and Yahoo! have teamed up to make your advertising even more pow
Through the use of Yahoo’s online services and audience targeting technology, there are
to generate advertising with a satisfying online response for businesses.
Reach: Yahoo! is the industry leader in capturing and understanding
the online audience. Yahoo!’s reach is unmatched, boasting 478 million
people worldwide and growing. If Yahoo! were a country, our nearly half
a billion users would make us the 3rd largest nation in the world. We
bridge culture and language to bring the Web to the world.
Yahoo! reaches nearly 137 million users each month in
the U.S. – the equivalent to 75% of all internet users.
Yahoo is #1 in...
• unique visitors (182MM / month)
• reach (75% monthly reach of internet universe)
• time spent (12% of all online U.S. duration/month)
• visits (29 visits on average per person/month)
• content (4.9 properties on average per person/month)
• Homepage visits (57.8% of all Internet users/month)
12%
Yahoo! Users Are Actively Engaged. 12% of all time online is spent on
Yahoo! It’s true. We have the highest share of time spent online in the U.S. Why
do people spend so much of their day on Yahoo!? Our products have become
essential to their daily lives.
Each month, Yahoo! reaches the most users across all age groups, and reaches more
young people than the top social media sites – MySpace, Facebook, and Youtube.
79%
74%
81%
78%
Teens 12-17
Teens 12-17
78%
66%
Teens 12-17
Adults 18-24
Adults 18-24
30.0
Adults 18-24
Adults 25-34
Adults 25-34
22.5
Adults 25-34
15.0
7.5
P13-17
P18-34
P18-49
Yahoo!
MSN
P65+
Google
US Hispanic
AOL
Mobile Professionals*
0
Yahoo!
MySpace
Facebook
YouTube
savannahnow
com
Phone: (912) 652.0244
Yahoo! - Advertising: Run of Network
Savannahnow.com and Yahoo! have teamed up to make your advertising even more powerful.
Through the use of Yahoo’s online services and audience targeting technology, there are a lot
of ways to generate advertising with a satisfying online response for businesses.
Skyscraper/ “SKY”
Ads appear on all parts of the
network in all categories except:
•Travel • Real-estate
• Chat - sex & romance
• Groups - romance & relationships
Pricing: $4 CPM
North Banner/ “N”
• Autos - Homepage Sponsorships
• Travel - All pages
• Groups - romance & relationship
• Real Estate - All pages
Pricing: $4 CPM
Large Rectangle/“LREC”
• Travel
• Real-estate
• Groups - romance & relationships
Pricing: $5 CPM
savannahnow
com
Phone: (912) 652.0244
Yahoo! - Advertising: Run of Network
Monster
Ads appear only on Yahoo! Mail
as the only ad on the page
Pricing: $6 CPM
List of Yahoo! Network Categories (Partial)
•360
•Answers
•Astrology
•Autos - Exclude Home Page Sponsorship for N
•Autos-Custom
•Avatars
•Babel Fish
•Chat- Exclude Sex & Romance for LREC, N, & SKY
•Comcast
•Del.icio.us
•Ebay
•Entertainment
•Finance - Exclude Personal Finance
Real Estate Center for LREC
•Flickr
•Food
•Front Page
•Games
•Global
•Go To Yahoo! & Search
•Groups - Exclude Romance & Relationships for N & SKY
•Health
•Kids - Exclude All Yahooligans pages for LREC
•Local
•Mail
•Maps
•Member Directory
•Message Boards
•Messenger
•Mobile
•Movies
•Music
•My
•My Yahoo - AT&T
•Network Packages
•News
•OMG
•Personals
•Real Estate - Exclude All for N or SKY
•Relationships
•Shopping
•Small Business
•Sports
•TV
•Tech
•Telemundo
•Tones
•Travel - Exclude All for LREC, N, or SKY
•Video
•Weather
•Widgets
•YSM
•Yahoo! 101
•Yellow Pages
savannahnow
com
Phone: (912) 652.0244
Yahoo! - Advertising: Behavioral Targeting
Savannahnow.com and Yahoo! have the ability to target the individuals who are most likely
to buy your product or service and present them with your advertisement – all based on their
behavior on the Yahoo! Network. Yahoo! offers many unique targeting capabilities to find an
advertiser’s most valued customers. The right message gets to the right user at the right time!
Two Powerful Ways to Target: Shoppers and Engagers
Yahoo! Engagers™
Raise brand awareness, deepen engagement,
build brand preference.
A Yahoo! network user targeted with a Yahoo! Engager:
• consumes categorically
defined content
• has longer timeframes of
activity per page, less clicks
• is aware of the category they
are pursuing, consuming
content steadily over time.
AWARENESS
Engagers
Yahoo! Shoppers™
Drive response from those who are most active
in the market and close-to-purchase.
A Yahoo! network user targeted with a Yahoo! Shopper:
• consumes categorically
defined content
• shorter timeframes of activity
per page, more clicks
• Behavior indicates a high
probability to click and/or
very heavily connected to
the content.
Consideration
& Engagement
Shoppers
BUYING
savannahnow
com
Phone: (912) 652.0244
Yahoo! - Behavioral Targeting Categories
Automotive
Automotive>AlternativeFuel Vehicles
Automotive>Convertible
Automotive>Coupe
Automotive>Minivan
Automotive>Motorcycle
Automotive>NonUS
Automotive>Parts andAccessories
Automotive>Price/Economy
Automotive>Price/Luxury
Automotive>Price/Midrange
Automotive>RV
Automotive>Sedan
Automotive>Sedan/Compact
Automotive>Sedan/Large
Automotive>Sedan/Luxury
Automotive>Sedan/Midsize
Automotive>Sports Car
Automotive>SUV
Automotive>SUV>Compact
Automotive>SUV>Large
Automotive>SUV>Midsize
Automotive>Truck
Automotive>Truck>Compact
Automotive>Truck>Full Size
Automotive>US
Automotive>US>Chrysler
Automotive>Used
Automotive>Used>CertifiedPreOwned
Automotive>WagonandCrossover
Beauty andPersonal Care
Cosmetics
Fragrance
Hair andBeauty Services
Beverages
Beer WineandSpirits
Beer
Beverages>Carbonated
Beverages>Coffee
Beverages>Juices
Beverages>Tea
Consumer PackagedGoods/Contests andSweepstakes
FoodandNutrition
FoodandNutrition>Snacks
Pets andAnimals
Pets andAnimals>Cats
Pets andAnimals>Dogs
Pets andAnimals>FoodandSupplies
Recipes
Local Clients/Accountants
Local Clients/Dentists
Local Clients/Elderly Care
Local Clients/Physicians
Entertainment
Amusement Parks Rodeos andFestivals
Games
HardcoreGamers/Genres
HardcoreGamers/Genres>Action
HardcoreGamers/Genres>Adventure
HardcoreGamers/Genres>Puzzle
HardcoreGamers/Genres>Racing
HardcoreGamers/Genres>RolePlayingGame
HardcoreGamers/Genres>Simulation
HardcoreGamers/Genres>Sports
HardcoreGamers/Genres>Strategy
Games>Platforms
Games>Platforms>GameBoy Advance
Games>Platforms>GameCube
Entertainment>Games>Platforms>PC
Entertainment>Games>Platforms>PlayStation
Entertainment>Games>Platforms>Wireless
Entertainment>Games>Platforms>Xbox
Entertainment>Games>Platforms>Xbox>360
Genealogy
Movies
Movies>ActionandAdventure
Movies>Animation
Movies>Childrens
Movies>Classics
Movies>Comedy
Movies>Drama
Movies>Horror
Movies>Romance
Movies>ScienceFictionandFantasy
Music
Music>Country
Music>Electronic
Music>Instruments andEducation
Music>Pop
Music>RandB
Music>Rap
Music>Rock
Music>World
PerformingArts
Radio
Television
Television>Broadcast Networks
Television>CableNetworks
Television>Genres/Comedy
Television>Genres/Drama
Television>Genres/Reality
Television>Genres/Sports
Finance
Brand/Banking/Bank of America
Brand/Banking/Chase
Brand/Banking/Citibank
Brand/Banking/USBank
Brand/Banking/Wachovia
Brand/Banking/WashingtonMutual
Brand/Banking/Wells Fargo
Brand/Credit Cards/AmericanExpress
Brand/Credit Cards/Capital One
Brand/Credit Cards/Citicard
Brand/Credit Cards/Discover
Brand/Credit Cards/Mastercard
Brand/Credit Cards/Visa
Credit Cards
Credit Services
Finance>Deposits
Finance>Deposits>Business Accounts
Finance>Deposits>CheckingAccounts
1 of 3
Finance>Deposits>Savings Accounts
Insurance
Insurance>Automobile
Insurance>Homeowners andProperty
Insurance>Life
Insurance>Medical andDental
Insurance>Travel
Investment
Investment>CurrencyTrading
Investment>Discount Brokerages
Investment>Full ServiceBrokerages
Investment>Mutual Funds
Investment>Mutual Funds>ETF
Investment>Options
Loans
Loans>Automobile
Loans>Business
Loans>Mortgage
Loans>Mortgage>HomeEquity
Loans>Mortgage>New
Loans>Mortgage>Refinance
OnlinePayments
Real Estate
Real Estate>Commercial
Real Estate>Residential Purchase
Real Estate>Residential Rental
Real Estate>Services
Retirement Planning
Tax
HealthPharma
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HealthPharma>Pain
HealthPharma>Circulatory System
Cardiovascular
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HypertensiveDisease
IschemicHeart Disease
Stroke
Dental
DigestiveSystem
GERDandHeartburn
EndocrineImmuneSystems andMetabolism
EndocrineImmuneSystems andMetabolism>Diabetes
Infant Health
Infections andParasites>Foot or Nail Fungus
Nervous SystemandSenseOrgans
Alzheimers Disease
Headaches
Vision
Pregnancy andChildbirth
Respiratory System
Allergies
Asthma
ColdandFlu
SkinandSubcutaneousTissue
SkinandSubcutaneousTissue>Dermatological
Sleep
Wellness
savannahnow
com
Phone: (912) 652.0244
ExerciseandFitness
SmokingCessation
Weight Loss
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Charity andCommunity Service
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LawandLegal Research
LawandLegal Research>Class ActionLawsuits
LawandLegal Research>Personal Injury Lawsuits
Miscellaneous/News
Miscellaneous/News>Business andFinance
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Politics
Retail
Apparel
AthleticWear
Apparel>Childrens
Retail>Apparel>Fashion
Retail>Footwear
Retail>Apparel>Intimate
Retail>Jewelry andWatches
Retail>Apparel>Womens
Retail>Auctions
Retail>Books
Etailers/Amazon
Etailers/Ebay
Retail>General Merchandise
Retail>Gifts
Gifts>Flowers
Gifts>FoodandBeverages
Gifts>GreetingCards andStationery
Retail>Home
Retail.Home>Appliances
Retail>Home>Appliances>Large
Retail>Home>BedandBath
Retail>Home>CleaningandSupplies
Retail>Home>Furniture
Retail>Home>GardenandPatio
Retail>Home>Housewares
Retail>Home>Improvements
Retail>Home>Improvements>Tools
Luxury Goods
Luxury Goods>Apparel
Luxury Goods>Beauty
Luxury Goods>Cosmetics
Luxury Goods>Fragrance
Luxury Goods>Food
Luxury Goods>Gifts
Luxury Goods>Home
Luxury Goods>Travel
Restaurants
Restaurants>Fast Food
Retailers/Department Stores/JCPenney
Retailers/Department Stores/Kohls
Retailers/Department Stores/Macys
Retailers/Department Stores/Sears
Retailers/Electronics/Best Buy
Retailers/Electronics/Circuit City
Retailers/Electronics/RadioShack
Retailers/HomeImprovement/HomeDepot
Retailers/HomeImprovement/Lowes
Retailers/Mass Merchants/Kmart
Retailers/Mass Merchants/Target
Retailers/Mass Merchants/Walmart
Retailers/OfficeSupply/Staples
Retailers/Specialty Apparel/Gap
Retailers/Specialty Apparel/OldNavy
Retailers/Specialty Apparel/Victorias Secret
Retailers/WarehouseClubs/Costco
Retailers/WarehouseClubs/Sams Club
Toys
Small Business andB2B
2 of 3
Small Business andB2B>B2B
Small Business andB2B>B2B>CorporateServices
Small Business andB2B>B2B>CorporateServices>Human
Resources
Small Business andB2B>B2B>CorporateServices>
HumanResources>HealthcareRecruiters
Small Business andB2B>B2B>CorporateServices>
HumanResources>Retail Recruiters
Small Business andB2B>B2B/CorporateServices/
HumanResources>Technology Recruiters
Career Employment
Career Employment>AccountingandFinance
Career Employment>AdvertisingandPublicRelations
Career Employment>Arts Entertainment andPublishing
Career Employment>Clerical andAdministrative
Career Employment>ConstructionandFacilities
Career Employment>Customer Service
Career Employment>EducationandTraining
Career Employment>EngineeringandArchitecture
Career Employment>Finance/BankingandMortgage
Career Employment>Finance/Insurance
Career Employment>Government andMilitary
Career Employment>Healthcare
Career Employment>Healthcare>Nursing
Career Employment>Hospitality andTravel
Career Employment>HumanResources
Career Employment>LawEnforcement andSecurity
Career Employment>Legal
Career Employment>Management Consulting
Career Employment>ManufacturingandOperations
Career Employment>Marketing
Career Employment>NonProfit andVolunteer Work
Career Employment>Pharmaceutical andBiotechnology
Career Employment>Real Estate
Career Employment>Restaurant andFoodService
Career Employment>Retail
Career Employment>Sales
Career Employment>Technology
Career Employment>Technology>Internet andNewMedia
Career Employment>Telecommunications
Career Employment>TransportationandLogistics
Small Business andB2B>Small Business
Small Business andB2B>Small Business>OfficeSupplies
andServices
Small Business andB2B>TruckingandFreight
Sports
AutoRacing
Baseball
Basketball
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Sports>Cricket
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Rugby
Sports>Snow
Soccer
Sports>SportingGoods
savannahnow
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Phone: (912) 652.0244
Tennis
Technology
Computer Hardware
Computer Hardware>Desktops
Computer Hardware>Networking
Computer Hardware>Notebooks
Computer Hardware>Peripherals
Computer Hardware>Peripherals>Monitors
Computer Hardware>Peripherals>Printers
Computer Hardware>Peripherals>StorageDevices
Computer Services
Computer Software
Computer Software>Business Productivity
Computer Software>Security andUtilities
Consumer Electronics
Consumer Electronics>Audio
Consumer Electronics>Audio>MP3
Consumer Electronics>Car Technology
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Consumer Electronics>Communication>Mobile/Cellular
Telephones
Consumer Electronics>Digital Cameras
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Consumer Electronics>HomeVideo
Consumer Electronics>HomeVideo>Camcorder
Consumer Electronics>HomeVideo>Television
Consumer Electronics>HomeVideo>VHSandDVD
Internet Services
Internet Services>DomainRegistration
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Internet Services>OnlineCommunity>Chat
Internet Services>OnlineCommunity>Email
Internet Services>OnlineCommunity>Messenger
Internet Services>OnlineCommunity>Photos
Internet Services>WebHosting
ITHardware
ITHardware>Networking
ITHardware>Peripherals
ITHardware>Servers
ITSoftware
ITSoftware>BackupandSecurity
ITSoftware>Business Productivity
ITSoftware>Databases
ITSoftware>Developers
TechEditionConsumer
TechEditionMediumBusiness
Telecommunications
Telecommunications>Cable
Telecommunications>Cellular andWireless Services
Telecommunications>Internet Access
Telecommunications>Local Service
Telecommunications>LongDistance
Telecommunications>Satellite
Travel
Travel>Air andCharter
Travel>Car Rental
Travel>CasinoResorts
Travel>Cruises
Travel>Destinations
Travel>Africa
Travel>Asia
Travel>Asia>China
Travel>Asia>HongKong
Travel>Asia>India
Travel>Asia>Japan
Travel>Asia>Korea
Travel>Asia>Macau
Travel>Asia>Taiwan
Travel>Caribbean
Travel>Europe
Travel>Europe>Denmark
Travel>Europe>France
Travel>Europe>France>Paris
Travel>Europe>Germany
Travel>Europe>Italy
Travel>Europe>Spain
Travel>Europe>UKIE
Travel>Europe>UKIE>England
Travel>Europe>UKIE>Scotland
Travel>Europe>UKIE>Wales
Travel>LatinAmerica
Travel>MiddleEast
Travel>MiddleEast>Israel
Travel>MiddleEast>Kuwait
Travel>MiddleEast>Oman
Travel>MiddleEast>Qatar
Travel>MiddleEast>Saudi Arabia
Travel>MiddleEast>UnitedArabEmirates
Travel>MiddleEast>UnitedArabEmirates>Dubai
Travel>NorthAmerica
Travel>Canada
Travel>Mexico/Cancun
Travel>UnitedStates
Travel>UnitedStates>Alaska
Travel>UnitedStates>Arizona
Travel>UnitedStates>Arizona>Phoenix
Travel>UnitedStates>Arizona>Tucson
Travel>UnitedStates>California
Travel>UnitedStates>California>LakeTahoe
Travel>UnitedStates>California>Los Angeles
Travel>UnitedStates>California>SanDiego
Travel>UnitedStates>California>SanFrancisco
Travel>UnitedStates>California>SanJose
Travel>UnitedStates>Colorado>Denver
Travel>UnitedStates>Florida
Travel>UnitedStates>Florida>Daytona Beach
Travel>UnitedStates>Florida>Fort Lauderdale
Travel>UnitedStates>Florida>Fort Myers
3 of 3
Travel>UnitedStates>Florida>Miami
Travel>UnitedStates>Florida>Orlando
Travel>UnitedStates>Florida>Tampa
Travel>UnitedStates>Florida>West PalmBeach
Travel>UnitedStates>Georgia/Atlanta
Travel>UnitedStates>Hawaii
Travel>UnitedStates>Hawaii>Maui
Travel>UnitedStates>Hawaii>Oahu
Travel>UnitedStates>Hawaii>Oahu>Honolulu
Travel>UnitedStates>Illinois/Chicago
Travel>UnitedStates>Louisiana
Travel>UnitedStates>Louisiana>NewOrleans
Travel>UnitedStates>Maryland/Baltimore
Travel>UnitedStates>Massachusetts/Boston
Travel>UnitedStates>Minnesota/Minneapolis
Travel>UnitedStates>Missouri/St. Louis
Travel>UnitedStates>Nevada/LasVegas
Travel>UnitedStates>Nevada/Reno
Travel>UnitedStates>NewJersey/Newark
Travel>UnitedStates>NewYork/NewYork
Travel>UnitedStates>NorthCarolina/Raleigh
Travel>UnitedStates>Oregon/Portland
Travel>UnitedStates>Pennsylvania/Philadelphia
Travel>UnitedStates>Texas
Travel>UnitedStates>Texas>Dallas
Travel>UnitedStates>Utah/Salt LakeCity
Travel>UnitedStates>Virginia
Travel>UnitedStates>WashingtonD.C.
Travel>UnitedStates>Washington/Seattle
Travel>Oceania
Travel>Oceania>Australia
Travel>Oceania>NewZealand
Travel>Hotels andLodging
Hotels andLodging>Economy
Hotels andLodging>Midscale
Hotels andLodging>UpscaleandLuxury
Travel>NonUS
Travel>OnlineTravel Aggregator
Travel>Rail
Vacations
Vacations>BeachandSun
Vacations>Family
Vacations>HoneymoonandRomantic
YahooIncomeEdition
YahooIncomeEdition>15000to24999
YahooIncomeEdition/50000to74999
YahooIncomeEdition/500000+
savannahnow
com
Phone: (912) 652.0244
Yahoo! - Behavioral Targeting : Ad Sizes
North Banner/ “N”
728x90 ad unit
Ads appear according to
Yahoo! Behavioral Targeting specifications
to achieve broad effect.
Pricing by type–
Engagers: $11 CPM
Shoppers: $13 CPM
Large Rectangle/“LREC”
300x250 ad unit
Ads appear according to
Yahoo! Behavioral Targeting specifications
to achieve broad effect.
Pricing by type–
Engagers: $15 CPM
Shoppers: $18 CPM
savannahnow
com
Phone: (912) 652.0244
Yahoo! - Advertising - Targeting
Geo-Targeting
Demographic Targeting
Your ads appear according to
the geographical area that the user
is surfing the network from. Choose the
areas that matter to your business most!
Your ads appear according to
the age, gender, and other common
background data that may affect the
interests of the user surfing the network.
Day-Parting
Technology Targeting
Your ads appear during a specific
time of day. Choose the day segment
that produces the highest
traffic for your product or service
If your product or service relates to
software/technology, target the network user
according to the kind of computer they have,
their operating system, or their browser type!
savannahnow
com
Phone: (912) 652.0244
Advertising Specifications - part 1 of 2
Banner Sizes
Flash Click Tag
SAVANNAHNOW: 728x90, 300x250, 300x600, 160x600
• (160x100 homes) (160x100 Jobs)
• Interstitials (Obits / Spotted): 500x500
• Mobile: 215x34
On Flash (.swf ) ads, ActionScript for the Click Tag
needs to be on there for people to be able to click on
the banner and access our banner tracking code.
Here is the ActionScript:
YAHOO!: 728x90, 300x250, 120x600, 425x600
Tick It: 88x31
Email Blast: 728x90, 160x600
(Banners on Daily Headlines Blast)
File Type, File Size, & Flash Design Specs
• File Size: 40k (.swf Flash), 30K (.gif, .jpg)
• Flash versions 7, 8, & 9 (AS 2 only) allowed.
• Flash Companion Creative: All Flash ads must have
a static backup gif or jpg ad included to be served
on browsers that do not display flash.
• Animation: Animation cannot exceed 15 seconds.
Animation can begin again on mouse over, but must
stop immediately on mouse off.
• Looping: Banners cannot loop.
• Flash Transparency: Flash ads must have a
transparent background.
• Frame Rate: Frame rate may not exceed 24 frames
per second. Banners that exceed 24 frames per
second will not be accepted. 12 frames per second
is recommended.
• Onload play audio is not permitted in flash ads.
Sounds played on click are allowed.
• Border: Creative must have a distinct border to
clearly identify where the page ends, and
advertisement begins.
• For best results, we recommend having the button
encompass the entire ad area throughout the entire
timeline. Buttons must have the clickTAG expression
(see below) in place of embedded URLs.
on (release) {
getURL(clickTAG, “_blank”);
}
Example: http://www.247realmedia.com/tech/
oas/RichMedia/local/images/flash2.gif <http://
www.247realmedia.com/tech/oas/RichMedia/local/
images/flash2.gif>
Expandable Banner Specs
Sizes: (728x90,160x600, 300x600)
Initial Panel Expansion Panel
728x90 => Expands down => 728x315
(Y! & savannahnow)
160x600 => Expands Left => 460x600
(Y! & savannahnow)
300x600 => Expands Left => 600x600
(only available on savannahnow)
*The action that causes the panel to expand, MUST
also cause the panel to retract.
*Mouse over/mouse off: When a user passes a
mouse over the creative, the panel expands; the panel
retracts when the mouse is removed.
*Click open/click close: The creative can be set to
expand with user click; the panel retracts when the
user clicks a clearly marked close button.
savannahnow
com
Phone: (912) 652.0244
Advertising Specifications - part 2 of 2
Rich Media Specs
SLIDING BILLBOARD (built in AdInterax by
SavannahNow OR delivery code supplied by
3rd party vendor)
Small Pencil Ad - 950px wide by 35px high
Expanded Item - 950px wide by 400px high
File Size: Combined must be less than 90K
• 12 hour cookie for auto display
• 6 seconds time frame for scroll down
• Must have “on mouse click” action
• Ad must have transparent background
so HTML elements can be displayed over it.
CORNER PEEL
(built in AdInterax by SavannahNow
OR delivery code supplied by 3rd party vendor)
Small Triangle - 125px by 100px
Expanded Peel - 700px by 500px
File Size: Combined must be less than 90K
• 12 hour cookie for auto display
• Must have “on mouse click” action
BANNER VIDEO ADS (built in AdInterax by
SavannahNow OR delivery code supplied
by 3rd party vendor)
Need either a .flv or .mpeg of the video.
Video Ads are either 300x250 or 300x600.
File Size: AdInterax Built Video Ads must
be less than 500K in file size.
File Size: SavannahNow.com HOSTED
Video ads must be less than 2MB in file size
VIDEO PRE-ROLL SPECS
Format: .flv
Encoding: 15 frames a second,
400 kilobits per second
Footprint Size: 480x360
File Size: < 2 MB
Online Advertising Deadlines
Publication
Space/Ad Copy Deadline
Ads to Prepress
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Thursday: 5pm
Friday: 5pm
Monday: 5pm
Tuesday: 5pm
Wednesday: 5pm
Wednesday: 5pm
Wednesday: 5pm
Monday: 12pm
Tuesday: 12pm
Wednesday: 12pm
Thursday: 12pm
Friday: 12pm
Friday: 12pm
Friday: 12pm.
savannahnow
com
Phone: (912) 652.0244
Yahoo! Display Advertising Guidelines
These guidelines apply to display advertising content appearing on www.yahoo.com, chinese.yahoo.com,
espanol.yahoo.com, and any co-branded US based Yahoo! site (collectively, the “U.S. Properties”).
This document is not intended as legal advice. These guidelines are a general statement of Yahoo!’s
advertising standards and are not intended to be comprehensive. Third party advertising is subject to
internal review by Yahoo!. Adherence to the guidelines outlined in this document a) does not guarantee
acceptance of display advertising content for insertion on the U.S. Properties, and b) is not necessarily
sufficient to meet the standards of local, state or federal laws. Yahoo! encourages each advertiser and its
agency to consult with legal counsel before seeking to place any display advertising on the U.S. Properties.
Advertiser Responsibilities
o It is the advertiser’s responsibility to ensure that:
• All advertising it seeks to place on the U.S. Properties complies with all applicable federal, state, and local laws or regulations;
• An advertisement does not violate the intellectual property rights of third parties
• Offers included in any advertising message include all material terms that an ordinary person
would require in making an informed decision about whether to purchase the product or service
being offered (for example, Yahoo! does not accept travel and vacation advertising that offers “free”
or bargain-priced trip packages, but fails to disclose hidden costs or other restrictions that
materially affect the net value of the “bargain price”);
• All claims made in an advertisement have been substantiated before the advertisement is
scheduled to appear on the U.S. Properties;
• Users are not being misled or deceived into downloading software;
• Advertising that includes warranties, guarantees, or other types of assurances to the user complies
with all applicable laws, regulations or guidelines regarding such assurances, including but not
limited to those set forth by the Federal Trade Commission (“FTC”); and
• Users are not deceived into providing personal information without the user’s knowledge, under
false pretenses, or to companies who resell, trade, barter or otherwise misuse that personal
information.
Yahoo! Rights
o Yahoo! reserves the right, but is not under any obligation to:
• Review or request changes to any advertisement scheduled for insertion on the U.S. Properties;
• Accept, retract, or reject, at any time, any advertisement submitted for placement on the U.S.
Properties in its sole discretion, whether on the basis of these guidelines, advertising format,
targeting criteria, or for any other reason;
• Review any advertisement to determine the appropriateness of the advertisement for the Yahoo!
audience; or
• Modify these guidelines or its standards governing advertising on the U.S. Properties at any time
without notice.
savannahnow
com
Phone: (912) 652.0244
o Specifically, Yahoo! reserves the right to reject or retract, at any time, any advertising deemed to, in Yahoo!’s
sole opinion:
• Be misleading, deceptive, false or untrue;
• Promote or glorify violence, crime, obscenity, the use of weapons, or to provide instructions on how
to “get away” with crimes or unlawful activity;
• Stereotypes, inaccurately portrays or attacks an individual or group on the basis of age, color,
national origin, race, religion, sex, sexual orientation or handicap;
• Be offensive or disturbing to Yahoo!’s users, or likely to cause outrage, general disapproval, or
negative opinion within the community; or
• Portray minors (or persons who, in Yahoo!’s opinion, appear to be underage) in a manner that is
sexually suggestive or otherwise age-inappropriate.
General Content Standards
* Ads must have a distinct border to clearly identify where the page ends, and advertisement begins.
* Animation cannot exceed 15 seconds. Animation can begin again on mouse over, but must stop
immediately on mouse off.
* The sponsor of the advertising message must be clearly identified in the ad unit.
* The advertiser’s landing page must match the offer being made in the advertisement.
* An ordinary person must be able to make an informed decision about an offer from the information
provided in the ad unit.
* It is the advertiser’s responsibility to ensure that all product claims, warranties, guarantees or other
assurances comply with applicable laws & regulations.
* The ad unit and landing page must have detailed disclosures as appropriate; in particular, full terms and
conditions of the offer must be easily accessible on landing page.
* Yahoo! reserves the right to reject any ad on behalf of, or which promotes Yahoo! competitors or
products, services or activities contrary to Yahoo!’s competitive position or interests (e.g. ads which
disparage the Internet as a medium).
* Yahoo! reserves the right to request additional changes to submitted ads, or to reject any ad unit in
its sole discretion.
Creative CANNOT:
* Mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes,
error messages, or the like
* Use “bait and switch” tactics, i.e. advertising that promotes an unavailable product or price as a means
of luring the user into purchasing a different product.
* Display false functionality, i.e. contain graphics that simulate interactivity where no such interactivity
exists.
* Resemble Yahoo! content, or use the Yahoo! name or logo without prior approval.
* Mimic news headlines in design, tone, third person sentence structure, or topic.
savannahnow
com
Phone: (912) 652.0244
SUBJECTIVE CONTENT
* Astrology, horoscopes, psychic services or other related services
o Creative MUST state that the service is for entertainment purposes only
o Creative CANNOT imply that there are scientific groundings to such services and/or promises of
wealth or good fortune
* All ringtone/cell phone offers must disclose the details of the service, particularly when the offer requires
a subscription.
* Promotions (contests, sweepstakes, special offers)
o Ad creative CANNOT imply that the promotion is approved or endorsed by any government or quasigovernment entity
o All promotions MUST offer a fair opportunity for all entrants to win
o Chance-based promotions CANNOT require a purchase to participate and MUST clearly disclose that
no purchase is necessary.
o Promotions CANNOT claim “everyone wins”, or suggest that the reader was specially selected to
receive a prize
o Promotions CANNOT suggest that a payment by the winner is necessary to claim a prize
(except for applicable taxes)
o Ad creative MAY NOT falsely imply that the mere act of clicking a button is sufficient to win
(e.g. “Win a car! Click here!”)
* Ads for food products must comply with applicable laws & regulations regarding definitions/restrictions
on food-related descriptive words
* The use of the word “Free” in any ad MUST fully comply with all state and federal guidelines, and disclose
all material terms and conditions to obtain the free item; in particular, ad units which claim to offer “free
gifts” which in fact require the user to sign up for one or more offers, trial subscriptions, etc., must disclose
how many offers the user must complete before receiving the gift.
* Over The Counter (“OTC”) Medications
o Ads MUST be for products approved by the Food & Drug Administration (“FDA”), and only for FDAapproved purposes (i.e. no advertising for “off-label” uses of an OTC product)
o It is the advertiser’s responsibility to ensure that all health-related claims for OTC medications,
including any claims with respect to the efficacy of the product, are properly substantiated with
reliable scientific and/or clinical evidence
* Weight loss ads:
o CANNOT depict or be targeted at children or teens
o CANNOT suggest that the product alone is effective for weight loss or make any unrealistic claims
about the amount of weight loss that can be expected from the product
o MUST, where weight loss claims are made or implied, contain a disclaimer such as “results not typical;
individual results may vary”.
The following categories of ads require additional policy review and approval:
Alcohol, promotions/sweepstakes, political, religious, tobacco products, ads which collect data,
pharmaceuticals; other categories as may be designated by Yahoo!.
savannahnow
com
Phone: (912) 652.0244
Yahoo! does not accept display ads for the following products:
Adult products (films, magazines, websites, toys, etc.), drugs/drug paraphernalia, lotteries (other than
official state lotteries sponsored by a U.S. state, e.g. Illinois State Lottery), online casinos, gambling portals,
gambling educational sites, degrees for sale or offered by non accredited universities or programs, firearms,
ammunition, fireworks, loan products which require upfront fees, products/services that claim to repair bad
credit, securities (stocks, bonds, notes, warrants, options, etc), insider tips on a particular stock or commodity
products containing ephedra, ma huang, chitosan or human growth hormones, comfrey, or pyruvate; or other
products/elements/ingredients as may be designated by Yahoo! at any time in its sole discretion.

the full Media Kit

Transcription

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