Super Bowl - Statista Dossier

Transcription

Statista Dossier
© Statista, Inc. (NY)
Table of Contents
National Football League - overview
07
Total revenue of the National Football League 2014
08
National Football League - average franchise value 2015
09
Average attendance in the National Football League 2015
10
Average Fan Cost Index of NFL teams 2015
11
Average ticket price National Football League games 2015
12
Player salaries in the NFL 2014/15 season, by team
13
NFL teams - number of Twitter followers 2015
14
NFL teams - number of facebook fans 2015
Super Bowl & playoffs
16
Hostcities of the National Football League Super Bowl 2016
17
National Football League: Super Bowl wins by team 2015
18
Number of conference championship game appearances of NFL teams 2016
19
National Football League quarterbacks by number of career playoff wins 2016
20
Super Bowl - monetary compensation for players playing in the game 2011-2020
TV ratings & advertisement revenue
22
Super Bowl TV viewership in the U.S. 2015
23
Super Bowl TV ratings in the U.S. 2015
24
Super Bowl: share of affluent viewers 2003-2013
25
Super Bowl advertising spending 2003-2015
26
Average cost of a TV commercial during the Super Bowl 2008-2015
27
Super Bowls ranked by total advertising revenue 2012
28
Average costs 30-second advertisement Super Bowl U.S. broadcast 2002-2015
29
Largest Super Bowl advertisers 2006-2015
Super Bowl commercials
31
Number and length of network TV commercials in the Super Bowl 2003-2015
32
Highest rated Super Bowl TV commercials in 2014
33
Most memorable commercials of Super Bowl XLVIII in the U.S. 2014
34
Most likable commercials of Super Bowl XLVIII in the U.S. 2014
35
Leading Super Bowl XLVIII commercials 2014, by Twitter TV unique audience
Super Bowl-related spendings
37
Estimated consumer spending related to the Super Bowl weekend 2015
38
Amount wagered on the Super Bowl in sports books in Nevada 2004-2015
39
Nevada sports book winnings from the Super Bowl in the U.S. 2004-2015
40
Nevada sports book winning percentage from Super Bowl bets in the U.S. 2004-2015
41
Average spending on Super Bowl parties in the U.S. 2012
42
NFL Super Bowl XLVII price of ticket packages 2013
43
Super Bowl on TV and energy consumption in three U.S. regions
Consumer & fan behavior
45
People who are very interested in the NFL (USA), 2015
46
Intention to watch the Super Bowl in Canada 2009-2014
47
Planned average spending of U.S. consumers on Super Bowl Sunday 2015
48
Planned purchases for Super Bowl Sunday XLIX 2015
49
Percentage of population planning to attend or throw a Super Bowl party 2015
50
Super Bowl XLVI - betting money on the game
51
Importance of Super Bowl components to TV viewers 2012-2015
Total revenue of all National Football League teams from 2001 to 2014 (in
billion U.S. dollars)*
Note: United States; 2001 to 2014
Further information regarding this statistic can be found on page 53.
Source: Statista; Forbes; ID 193457
7
National Football League average franchise value from 2000 to 2015 (in
million U.S. dollars)
Source: Forbes; ID 193435
8
National Football League average per game attendance from 2008 to 2015
Source: ESPN.com; ID 249372
9
Average Fan Cost Index* in the National Football League from 2006 to
2015 (in U.S. dollars)
Source: TMR; ID 202598
10
National Football League average ticket price from 2006 to 2015 (in U.S.
dollars)*
Source: TMR; ID 193425
11
Player salaries in the National Football League 2014/15 season (in million
U.S. dollars), by team*
Note: United States; 2015
12
Twitter followers of National Football League teams (in thousands),
August 2015
Note: United States; August 2015
Source: Fan Page List; ID 240036
13
Facebook fans of National Football League teams (in millions), August
2015
Note: United States; August 8, 2015
Source: Fan Page List; ID 240028
14
Number of Super Bowls hosted by city from 1967 to 2016
Source: nfl.com; ID 266515
16
Number of Super Bowls won by NFL team from 1967 to 2015*
17
Number of conference championship game appearances of NFL teams
(as of January 18, 2016)
Source: Business Insider; ESPN.com; ID 215974
18
NFL quarterbacks by number of career playoff wins all-time (as of
January 24, 2016)
Source: Business Insider; nfl.com; ESPN.com; ID 215972
19
Amount a player receives for playing in the NFL Super Bowl 2011-2020 (in
1,000 U.S. dollars)
20
TV viewership of the Super Bowl in the United States from 1990 to 2015
(in millions)
Source: Nielsen; TV by the Numbers; Sports Media Watch; ID 216526
22
TV ratings of the Super Bowl in the United States from 1990 to 2015
Source: TV by the Numbers; Sports Media Watch; ID 216538
23
Share of affluent households among Super Bowl viewers from 2003 to
2013
Note: United States; Households with annual income greater than 100,000 U.S. dollars
Source: Nielsen; ID 286395
24
Super Bowl advertising spending from 2003 to 2015 (in million U.S.
dollars)
Source: Kantar Media; ID 251585
25
Average cost of a 30-second TV commercial during the Super Bowl from
2008 to 2015 (in million U.S. dollars)
26
The most valuable Super Bowls based on advertising revenue (in million
U.S. dollars)
Note: United States
27
Super Bowl average costs of a 30-second TV advertisement from 2002 to
2015 (in million U.S. dollars)*
28
Advertising spending of largest Super Bowl advertisers from 2006 to 2015
(in million U.S. dollars)
Note: United States
29
Number and length of network TV commercials in the Super Bowl from
2003 to 2015
31
Leading Super Bowl TV commercials in 2014, by TV household rating
data
Toyota Trucks - T. Crews & Muppets:
Road Trip
50
Subway Restaurant - Celebrities Love
the Crunch
49.9
FOX-Pepsi Super Bowl XLVIII Halftime
Show - FOX: Pepsi Halftime Show
Promo
49.8
Audi Autos - Doberhuahua
49.8
FOX - New Girl Promo
49.6
FOX - 24 Live Another Day Promo (8:40
PM)
49.6
FOX - 24 Live Another Day Promo (7:50
PM)
49.6
T-Mobile - T. Tebow: Does Own Stunts
49.6
Intuit Quickbooks - Girls Bring the Toys
49.6
Sonos - Face Off
49.6
Note:
32
Most memorable commercials of Super Bowl XLVIII in the United States
as of February 2014
Note: as of February 2014
33
Most likable commercials of Super Bowl XLVIII in the United States as of
February 2014
34
Leading Super Bowl XLVIII commercials as of February 2014, by Twitter
TV unique audience
Twitter TV unique audience (in 1,000s)
Twitter TV impressions (in 1,000s)
8049
119968.7
Budweiser
6787.3
27412.5
T-Mobile
6469.3
23437.4
4901
15535.3
Coca-Cola
4210.5
13372.8
Doritos
3914.1
8016.3
Bud Light
3005.3
7112.7
Oikos
2890.6
5694.6
Beats Music
2661.7
4897.9
RadioShack
2614
6749.9
Esurance
H&M
35
Estimated Super Bowl related consumer spending in the U.S. from 2007
to 2015 (in billion U.S. dollars)*
Note: United States; 2007 to 2015 (January 6-13, 2015); 6,375
Source: National Retail Federation; ID 217141
37
Amount wagered on the Super Bowl in sports books in Nevada from 2004
to 2015 (in million U.S. dollars)
Source: Nevada Gaming Control Board; ID 271778
38
Nevada sports book winnings from the Super Bowl in the United States
from 2004 to 2015 (in million U.S. dollars)
39
Nevada sports book winning percentage from Super Bowl bets in the
United States from 2004 to 2015
40
Average Super Bowl party spending of party host in the U.S. from 2010 to
Note: United States; January 27 - 29, 2012; 1,000
Source: Visa Inc.; ID 249514
41
Price of official NFL Super Bowl XLVII packages 2013 (in U.S. dollars)*
42
TV energy consumption when watching the Super Bowl compared with
average monthly energy consumption in selected U.S. regions (in kilowatt
hours)
Note: United States
Source: Various sources; ID 216337
43
Avid fans: Number of people who are very interested in the National Football
League (NFL) in the United States (USA) from spring 2008 to spring 2015 (in
millions)
Note: United States; 18 years and older; approx. 204,000
Source: Nielsen Scarborough; ID 229020
45
Will you be watching the Super Bowl?
Note: Canada
Source: Harris/Decima; ID 300139
46
How much do you plan on spending on Super Bowl Sunday?
Note: United States; 2011 to 2015 (January 6-13, 2015); ab 18 Jahre; 6,375
47
Do you plan to purchase any of the following for Super Bowl Sunday?*
Note: United States; January 6-13, 2015; 18 years and older; 6,375
48
Do you plan to throw or attend a Super Bowl party?
Note: United States; January 6-13, 2015; 18 years and older; 6,375
49
Will you bet money on the Super Bowl?
Note: United States; 01.31.2012; 18 years and older; 1,145
Source: Poll Position; ID 217117
50
When you watch the Super Bowl, what is the most important part for
you?
Note: United States; January 6-13, 2015; 18 years and older; 6,375*; Respondents (plan to) watch the game
51
References
References
Total revenue of all National Football League teams from 2001 to 2014 (in
billion U.S. dollars)*
Source and methodology information
Notes:
* Total revenue is calculated from team revenues.
Source
Statista; Forbes
Conducted by
Forbes
Survey period
2001 to 2014
Region
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Forbes
Publication date
September 2015
Original source
NFL Team Valuations
Website URL
http://www.statista.com/statistics/193457/total-leaguerevenue-of-the-nfl-since-2005/
53
References
National Football League average franchise value from 2000 to 2015 (in
million U.S. dollars)
Notes:
n.a.
Source
Forbes
Conducted by
Forbes
Survey period
2000 to 2015
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
forbes.com
Publication date
September 2015
Original source
Forbes.com
Website URL
http://www.statista.com/statistics/193435/averagefranchise-value-in-the-nfl-since-2000/
54
References
National Football League average per game attendance from 2008 to 2015
Notes:
n.a.
Source
ESPN.com
Conducted by
ESPN.com
Survey period
2008 to 2015
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
ESPN.com
Publication date
January 2016
Original source
espn.com
Website URL
http://www.statista.com/statistics/249372/averageregular-season-attendance-in-the-nfl/
55
References
Average Fan Cost Index* in the National Football League from 2006 to
Source
TMR
Conducted by
TMR
Survey period
2006 to 2015
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
TMR
Publication date
September 2015
Original source
Fan Cost Index NFL 2015
Website URL
http://www.statista.com/statistics/202598/nfl-averagefan-cost-index/
Notes:
* According to the source, the Fan Cost Index comprises the prices of four
average-price tickets, two small draft beers, four small soft drinks, four regular
-size hot dogs, parking for one hour, two game programs and two leastexpensive, adult-size adjustable caps. Costs were determined by telephone
calls with representatives of the teams, venues and concessionaires.
Identical questions were asked in all interviews.
56
References
National Football League average ticket price from 2006 to 2015 (in U.S.
dollars)*
Source
TMR
Conducted by
TMR
Survey period
2006 to 2015
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
TMR
Publication date
September 2015
Original source
NFL Team Marketing Report 2015
Website URL
http://www.statista.com/statistics/193425/averageticket-price-in-the-nfl-since-2006/
Notes:
* The average ticket price represents a weighted average of season ticket
prices for general seating categories, determined by factoring in the tickets in
each price range as a percentage of the total number of seats in each
ballpark. Premium seating (tickets that come with at least one added amenity)
are not included in the ticket average. Luxury suites are also excluded from
the survey. Season-ticket pricing is used for any team that offers some or all
tickets at lower prices for customers who buy season tickets.
57
References
Player salaries in the National Football League 2014/15 season (in million
U.S. dollars), by team*
Notes:
* Includes benefits and bonuses
Source
Forbes
Conducted by
Forbes
Survey period
2015
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
Forbes
Publication date
September 2015
Original source
forbes.com
Website URL
http://www.statista.com/statistics/240074/playersalaries-of-national-football-league-teams/
58
References
Twitter followers of National Football League teams (in thousands),
August 2015
Notes:
n.a.
Source
Fan Page List
Conducted by
Fan Page List
Survey period
August 2015
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
Fan Page List
Publication date
August 2015
Original source
fanpagelist.com
Website URL
http://www.statista.com/statistics/240036/twitterfollowers-of-national-football-league-teams/
59
References
Facebook fans of National Football League teams (in millions), August
2015
Notes:
n.a.
Source
Fan Page List
Conducted by
Fan Page List
Survey period
August 8, 2015
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
Fan Page List
Publication date
August 2015
Original source
fanpagelist.com
Website URL
http://www.statista.com/statistics/240028/facebookfans-of-national-football-league-teams/
60
References
Number of Super Bowls hosted by city from 1967 to 2016
Notes:
n.a.
Source
nfl.com
Conducted by
nfl.com
Survey period
1967 to 2016
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
nfl.com
Publication date
January 2016
Original source
nfl.com
Website URL
http://www.statista.com/statistics/266515/host-of-thesuper-bowl-of-the-nfl-since-1967/
61
References
Number of Super Bowls won by NFL team from 1967 to 2015*
Source
nfl.com
Conducted by
nfl.com
Survey period
1967 to 2015
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
nfl.com
Publication date
February 2015
Original source
nfl.com
Website URL
http://www.statista.com/statistics/266516/number-ofsuper-bowl-wins-by-nfl-team/
Notes:
* NFL championships prior to the inception of the Super Bowl are not
included.
62
References
Number of conference championship game appearances of NFL teams
(as of January 18, 2016)
Notes:
n.a.
Source
Business Insider; ESPN.com
Conducted by
ESPN.com
Survey period
2016
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
ESPN.com
Publication date
January 2016
Original source
espn.com
Website URL
http://www.statista.com/statistics/215974/conferencechampionship-game-appearances-of-nfl-teams/
63
References
NFL quarterbacks by number of career playoff wins all-time (as of
January 24, 2016)
Notes:
n.a.
Source
Business Insider; nfl.com; ESPN.com
Conducted by
ESPN.com
Survey period
2016
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
ESPN.com
Publication date
January 2016
Original source
espn.com
Website URL
http://www.statista.com/statistics/215972/nflquarterbacks-by-number-of-career-playoff-wins/
64
References
Amount a player receives for playing in the NFL Super Bowl 2011-2020 (in
1,000 U.S. dollars)
Notes:
n.a.
Source
nfl.com
Conducted by
nfl.com
Survey period
2011
Region
United States
2163
Age group
n.a.
n.a.
Published by
nfl.com
Publication date
August 2011
Original source
NFL Collective Bargaining Agreement, page 168
Website URL
http://www.statista.com/statistics/206553/nfl-superbowl-player-compensation/
65
References
TV viewership of the Super Bowl in the United States from 1990 to 2015
(in millions)
Notes:
n.a.
Source
Nielsen; TV by the Numbers; Sports Media Watch
Conducted by
TV by the Numbers; Sports Media Watch
Survey period
1990 to 2015
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
Publication date
February 2015
Original source
sportsmediawatch.com
Website URL
http://www.statista.com/statistics/216526/super-bowlus-tv-viewership/
66
References
TV ratings of the Super Bowl in the United States from 1990 to 2015
Notes:
n.a.
Source
Conducted by
Survey period
1990 to 2015
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
Publication date
February 2015
Original source
sportsmediawatch.com
Website URL
http://www.statista.com/statistics/216538/super-bowlus-tv-ratings/
67
References
Share of affluent households among Super Bowl viewers from 2003 to
2013
Notes:
n.a.
Source
Nielsen
Conducted by
Nielsen
Survey period
2003 to 2013
Region
United States
n.a.
Age group
n.a.
Households with annual income greater than 100,000
U.S. dollars
Published by
Nielsen
Publication date
January 2014
Original source
nielsen.com
Website URL
http://www.statista.com/statistics/286395/super-bowlshare-of-affluent-viewers/
68
References
Super Bowl advertising spending from 2003 to 2015 (in million U.S.
dollars)
Notes:
Figures for the period 2003 to 2005 come from earlier Kantar Media releases.
Source
Kantar Media
Conducted by
Kantar Media
Survey period
2003 to 2015
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
Kantar Media
Publication date
January 2016
Original source
kantarmedia.us
Website URL
http://www.statista.com/statistics/251585/super-bowladvertising-spending/
69
References
Average cost of a 30-second TV commercial during the Super Bowl from
2008 to 2015 (in million U.S. dollars)
Source
Kantar Media
Conducted by
Kantar Media
Survey period
2003 to 2015
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
Kantar Media
Publication date
January 2016
Original source
kantarmediana.com
Website URL
http://www.statista.com/statistics/251598/average-cost
-of-a-tv-commercial-during-the-super-bowl/
Notes:
Figures have been rounded. Figures for the period 2003 to 2005 come from
earlier Kantar Media releases.
70
References
The most valuable Super Bowls based on advertising revenue (in million
U.S. dollars)
Notes:
n.a.
Source
Forbes
Conducted by
Forbes
Survey period
2011
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
Forbes
Publication date
January 2012
Original source
forbes.com
Website URL
http://www.statista.com/statistics/217122/totaladvertisement-revenue-of-super-bowls/
71
References
Super Bowl average costs of a 30-second TV advertisement from 2002 to
2015 (in million U.S. dollars)*
Notes:
* Inflation-adjusted average cost of a 30-second ad spot.
Source
Forbes
Conducted by
Nielsen
Survey period
2002 to 2015
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
Forbes
Publication date
January 2015
Original source
forbes.com
Website URL
http://www.statista.com/statistics/217134/totaladvertisement-revenue-of-super-bowls/
72
References
Advertising spending of largest Super Bowl advertisers from 2006 to 2015
(in million U.S. dollars)
Notes:
n.a.
Source
Kantar Media
Conducted by
Kantar Media
Survey period
2006 to 2015
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
Kantar Media
Publication date
January 2016
Original source
kantarmedia.us
Website URL
http://www.statista.com/statistics/251578/largest-super
-bowl-advertisers/
73
References
Number and length of network TV commercials in the Super Bowl from
2003 to 2015
Notes:
n.a.
Source
Kantar Media
Conducted by
Kantar Media
Survey period
2003 to 2015
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
Kantar Media
Publication date
January 2016
Original source
kantarmedia.us
Website URL
http://www.statista.com/statistics/251588/number-andlength-of-network-tv-commercials-in-the-super-bowl/
74
References
Leading Super Bowl TV commercials in 2014, by TV household rating
Notes:
n.a.
Source
Kantar Media
Conducted by
Kantar Media
Survey period
February 3, 2014
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
Kantar Media; Media Life Magazine
Publication date
February 2014
Original source
medialifemagazine.com
Website URL
http://www.statista.com/statistics/287986/super-bowl-tv
-commercials-tv-ratings/
75
References
Most memorable commercials of Super Bowl XLVIII in the United States
as of February 2014
Notes:
Source
Nielsen
Conducted by
Nielsen
All Super Bowl ads were ranked on the percent of viewers who remembered
both the ad's content and brand the day after real world exposure during the
game, indexed versus the mean score of all 2014 Super Bowl ads. For
example, with an ad index of 195, Budweiser's 'Hero's Welcome' ad was 1.95
times as memorable and well branded as the average 2014 Super Bowl ad.
Survey period
as of February 2014
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
Nielsen
Publication date
February 2014
Original source
nielsen.com
Website URL
http://www.statista.com/statistics/316348/memorablecommercials-super-bowl-usa/
76
References
Most likable commercials of Super Bowl XLVIII in the United States as of
February 2014
Source
Nielsen
Conducted by
Nielsen
Survey period
as of February 2014
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
Nielsen
Publication date
February 2014
Original source
nielsen.com
Website URL
http://www.statista.com/statistics/316478/likeablecommercials-super-bowl-usa/
Notes:
The source provides the following explanation: "The Likability index was
calculated by taking the Likability score (percent of ad and brand aware
viewers who liked the as 'lot' or 'somewhat') and indexing versus the mean
likability score of all 2014 Super Bowl ads. For example, with a Likability
index of 140 RadioShack's 'The Phone Call' ad has proven to be 1.40 times
as likable as the average 2014 Super Bowl ad."
77
References
Leading Super Bowl XLVIII commercials as of February 2014, by Twitter
TV unique audience
Source
Nielsen
Conducted by
Nielsen
Survey period
as of February 2014
Region
Worldwide
n.a.
Age group
n.a.
n.a.
Published by
Nielsen
Publication date
February 2014
Original source
nielsen.com
Website URL
http://www.statista.com/statistics/316486/twittercommercials-super-bowl/
Notes:
The source provides the following information: "Twitter TV activity was
collected on a +/- three hour capture window around the linear airing time of
the TV event. Brands include those that placed ads in the live TV event.
Reach metrics (unique audience, impressions) were measured from when the
Tweets were sent until the end of the broadcast day at 5 a.m. Data includes
only those brands measured by TV Brand Effect."
78
References
Estimated Super Bowl related consumer spending in the U.S. from 2007
to 2015 (in billion U.S. dollars)*
Notes:
* Total extrapolation of U.S. adults 18+
Source
National Retail Federation
Conducted by
BIGinsight
Survey period
2007 to 2015 (January 6-13, 2015)
Region
United States
6,375
Age group
ab 18 Jahre
n.a.
Published by
Publication date
January 2015
Original source
Consumer Intentions & Actions Survey January 2015
Website URL
http://www.statista.com/statistics/217141/super-bowlweekend-related-consumer-spending-in-the-us/
79
References
Amount wagered on the Super Bowl in sports books in Nevada from 2004
to 2015 (in million U.S. dollars)
Notes:
Figures have been rounded.
Source
Nevada Gaming Control Board
Conducted by
Survey period
2004 to 2015
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
Publication date
February 2015
Original source
gaming.nv.gov
Website URL
http://www.statista.com/statistics/271778/moneywagered-in-nevadas-sports-books-on-the-super-bowl/
80
References
Nevada sports book winnings from the Super Bowl in the United States
from 2004 to 2015 (in million U.S. dollars)
Notes:
Figures have been rounded.
Source
Conducted by
Survey period
2004 to 2015
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
Publication date
February 2015
Original source
gaming.nv.gov
Website URL
http://www.statista.com/statistics/252826/nevadasports-book-winnings-from-the-super-bowl/
81
References
Nevada sports book winning percentage from Super Bowl bets in the
United States from 2004 to 2015
Notes:
n.a.
Source
Conducted by
Survey period
2004 to 2015
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
Publication date
February 2015
Original source
gaming.nv.gov
Website URL
http://www.statista.com/statistics/252829/winningpercentage-from-nevada-sports-books-regardingsuper-bowl-bets/
82
References
Average Super Bowl party spending of party host in the U.S. from 2010 to
Notes:
n.a.
Source
Visa Inc.
Conducted by
GfK Roper OmniTel
Survey period
January 27 - 29, 2012
Region
United States
1,000
Age group
n.a.
n.a.
Published by
practicalmoneyskills.com
Publication date
January 2012
Original source
Super Bowl Spending Survey 2012, page 2
Website URL
http://www.statista.com/statistics/249514/super-bowlparty-average-spending-in-the-us/
83
References
Price of official NFL Super Bowl XLVII packages 2013 (in U.S. dollars)*
Notes:
Source
nfl.com
Conducted by
nfl.com
* Averages were calculated from the given subcategories in the red, whte and
bllue packages. All pricing is per person, 4-night stay (1.31.2013 - 2.4.2013):
Single (1 guest, 1 room), Double (2 guests, 1 room), Gameday (does not
include hotel). Each package includes ticket to the game (varying seating
categories), accomodation and varying hospitality services and amenities.
Survey period
2013
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
nflonlocation.net
Publication date
January 2013
Original source
nflonlocation.net
Website URL
http://www.statista.com/statistics/249510/ticketpackages-super-bowl-xlvii-new-orleans/
84
References
TV energy consumption when watching the Super Bowl compared with
average monthly energy consumption in selected U.S. regions (in kilowatt
hours)
Notes:
The source does not specify an accurate date of survey.
Source
Various sources
Conducted by
Various sources
Survey period
n.a.
Region
United States
n.a.
Age group
n.a.
n.a.
Published by
General Electric
Publication date
January 2012
Original source
visualization.geblogs.com
Website URL
http://www.statista.com/statistics/216337/us-energyconsumption-whilst-viewing-super-bowl-on-tv/
85
References
Avid fans: Number of people who are very interested in the National Football
League (NFL) in the United States (USA) from spring 2008 to spring 2015 (in
millions)
Source
Nielsen Scarborough
Conducted by
Nielsen Scarborough
Survey period
Spring 2008 to spring 2015
Region
United States
approx. 204,000
Age group
18 years and older
n.a.
Published by
Nielsen Scarborough
Publication date
September 2015
Original source
Nielsen Scarborough USA+, Release 1, 2015
Website URL
http://www.statista.com/statistics/229020/people-whoare-very-interested-in-the-national-football-league-nflusa/
Notes:
Base total population (18 years and older): spring 2015: 244.19 million
autumn 2014: 242.98 million : spring 2014: 241.53 million autumn 2013:
240.09 million spring 2013: 238.56 million autumn 2012: 237.02 million spring
2012: 236.61 million autumn 2011: 236.2 million spring 2011: 235.02 million
autumn 2010: 233.84 million spring 2010: 232.96 million autumn 2009:
232.08 million spring 2009: 230.98 million autumn 2008: 229.87 million spring
2008: 228.48 million The data have been rounded to provide a better
understanding of the statistics.
86
References
Will you be watching the Super Bowl?
Notes:
Source
Harris/Decima
The timeline does not provide survey information for the period 2009 to 2013.
No data for 2011 provided. The source does not provide information
regarding the missing percentage points to 100 percent.
Conducted by
Harris/Decima
Survey period
2014: January 23 and January 27, 2014
Region
Canada
2014: 1,010
Age group
18 years and older
n.a.
Published by
Harris/Decima
Publication date
January 2014
Original source
harrisdecima.ca
Website URL
http://www.statista.com/statistics/300139/intentionwatch-super-bowl-canada/
87
References
How much do you plan on spending on Super Bowl Sunday?
Notes:
n.a.
Source
Conducted by
Prosper Insights & Analytics
Survey period
2011 to 2015 (January 6-13, 2015)
Region
United States
6,375
Age group
ab 18 Jahre
n.a.
Published by
Publication date
January 2015
Original source
Website URL
http://www.statista.com/statistics/251064/super-bowlsunday-average-consumer-spending/
88
References
Do you plan to purchase any of the following for Super Bowl Sunday?*
Notes:
* Check all that apply
Source
Conducted by
Survey period
January 6-13, 2015
Region
United States
6,375
Age group
18 years and older
n.a.
Published by
Publication date
January 2015
Original source
Website URL
http://www.statista.com/statistics/251077/super-bowlplanned-consumer-purchases/
89
References
Do you plan to throw or attend a Super Bowl party?
Notes:
n.a.
Source
Conducted by
Survey period
January 6-13, 2015
Region
United States
6,375
Age group
18 years and older
n.a.
Published by
Publication date
January 2015
Original source
Website URL
http://www.statista.com/statistics/217156/super-bowlparties-in-the-us/
90
References
Will you bet money on the Super Bowl?
Notes:
n.a.
Source
Poll Position
Conducted by
Majority Opinion Research
Survey period
01.31.2012
Region
United States
1,145
Age group
18 years and older
n.a.
Published by
Poll Position
Publication date
January 2012
Original source
pollposition.com
Website URL
http://www.statista.com/statistics/217117/favorite-parts
-of-super-bowl-xlvi-broadcast/
91
References
When you watch the Super Bowl, what is the most important part for
you?
Source
Conducted by
Survey period
January 6-13, 2015
Region
United States
6,375*
Age group
18 years and older
Respondents (plan to) watch the game
Published by
Publication date
January 2015
Original source
Website URL
http://www.statista.com/statistics/217153/mostimportant-part-of-the-super-bowl-for-viewers/
Notes:
* 75.4 percent of the respondents are 'planning to watch' the game and are
taken into account in this statistic.
92

Super Bowl - Statista Dossier

Transcription

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