Layout 1 copy - Cranberry Pennzoil 10 Minute Oil change

5078615 Cons WBlade SSHT
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RAIN-X WIPER BLADE EDGES
®
Traffic
Satisfaction
Profit
Retention
Rain-X® wiper blades are premium wiper blades that are made with high
quality materials to deliver long lasting durability. Rain-X® is consumer rated the
‘Best in Wet Weather Driving Visibility’.
$5,000,000
Edges
$4,500,000
Brand and Category Strength
$4,000,000
• Consumer Recognized Brand - Consumer rated #1 in
wet weather driving visibility
• Largest consumer advertiser in category
• Fastest growing wiper blade brand
• 70% brand aided awareness
• #1 share in DIY glass care and #1 in key segments
(Rain Repellents, Anti Fog, Washer Fluid)
• #1 Premium wiper blade brand*
$3,500,000
$3,000,000
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$0
Rain-X
Full Product Portfolio Lineup
Bosch
Trico
Michelin
Anco
Source: Neilsen Adviews 2007 Jan. - Dec.
• Complete portfolio of wiper blades – Weatherbeater® Professional, Winter,
Rain-X Latitude® and Rain-X® Heavy Duty™ wiper blades
• Rain-X® Original Windshield Treatment add on service helps drive sales
and adds a strong retention tool
Consumer Driven Marketing Programs designed to increase
conversion at store level to increase store margin
• Strong promotions designed to drive purchase and encourage
consumers to change their wiper blades
• Point of purchase material reminding consumers to change their
wiper blades
• Hard hitting advertising aimed at driving consumer interest
in Rain-X® products
*NPD 2008
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RAI N-X WI PER B LADE EDG ES
®
Customer Needs
• Increased revenue
• Increased profit
• Customer retention
Product Features and Benefits
Rain-X® Portfolio
• Quick and easy to install
• Fits most vehicles
• Smooth, clean streak-free wipe!
Rain-X® Weatherbeater® Professional
Feature
Benefit
• Galvanized all-steel frame
• Prevents rust and corrosion
• All natural rubber squeegee
• Resists cracking, splitting and tearing
• Consumer rated Best in wet
weather driving visibility
• Increases traffic and customer satisfaction
Rain-X Latitude®
Feature
Benefit
• Contoured design applies pressure along the entire blade length
• High performance wipe
• Designed for use with standard or curved style wipers
• Provides replacement for OEM curved wiper blades or natural trade-up
structure for conventional wiper blade owners
• Durable encased substructure frame
• Adherence to windshield on harsh conditions
• Prevents ice and snow build-up
• Ultimate visibility in rain, sleet and snow
Rain-X® Winter Blade
Feature
Benefit
• Synthetic rubber boot protects wiper blade frame
• Prevents snow and ice clogging and provides a stronger resistance to tearing
• Thicker wiping edge
• Delivers better winter wiping performance
© 2008 SOPUS Products. All rights reserved. 5078615