NASCAR Camping World Series Demographics

Coast-to-Coast Presence
Rick Ware Racing’s Programs include racing for the Championship in all divisions except a
limited schedule in the Camping World Truck Series. This will allow you the
affiliation with every major NASCAR Series and align your company and it’s products and
service with the coveted identifiable NASCAR logo’s and the millions of fans.
Would you like market penetration? How about your logo on over 100 events reaching millions
of people in 12 months? This is a comprehensive exposure program that will cross all Motorsports
Interest; involving all ages and demographics.
It is a championship program in all series and your company will have the opportunity to win in
all aspects!
Race Events
12 NASCAR Grand Am Series Races with Jeffrey Earnhardt
33 NASCAR Nationwide Series Races with Rookie Champion Timmy Hill
2 NASCAR Camping World Truck Series Races
16 NASCAR Whelen Modified Races at Bowman Gray with 8 Time Champion Tim Brown
22 AMA Arenacross Series Races with 5 Time Championship team
1 X-Games Women’s Motocross Race with X Games Gold winner Vicki Golden
10 SCCA Pro Trans Am Series Races with veteran and podium finisher Doug Harrington
Rick Ware Racing
Waiving the banner “Biggest Little Team in Motor Sports™,” Rick Ware Racing competed in 7 different racing series
in the 2011 season that included NASCAR Nationwide and Camping World truck competition, as well as finishing
2nd in the AMA Arena Cross points standing.
In 2011 Rick Ware Racing led laps in each division and captured Top 10’s in each series on their way to winning
the 2011 NASCAR Nationwide Series Sunoco Rookie of the Year with Timmy Hill.
Bolstering 17 championships across both 2 and 4-wheeled motor sports, RWR strives to be a multifaceted motor
sports marketing powerhouse unrivaled by an other team in the industry. RWR offers a broad spectrum of
marketing opportunities that captures every demographic of the North American motorsports’ fan base.
AMA Arenacross Series
The AMA Arenacross schedule consists of (22) events in Arena’s with an attendance average of 14,000
each night running from October through February. Televised on the “SPEED CHANNEL”, 2009 primary
sponsor, Mahindra Tractors received over 12 hours of “clear and visible logo placement” on the network
during the race festivities and 2010 primary sponsor, Fuel Doctor rallying over 13 hours as well.
The Rick Ware Racing/Tuf Honda team has won 5 Championship, the most of any organization and
captured three titles in the past five years. Jeff Gibson lead the series in hole shots, wins and podium (Top
3) finishes to claim the Arenacross title in 2009.
Former Champion, Gibson returns in 2012 with Cole Seibler as his teammate, finishing 3rd in the
Championship in 2011, both Gibson and Seibler will be a threat each weekend.
Jeff Gibson
Jeff Gibson has seen what it takes to be on top, and the Ohio native is applying his knowledge to the field in the
AMA Arenacross Series, leaving competitors in awe! A constant Top 10 rider in the AMA Motocross and Supercross,
Gibson jumped at the chance of riding a RWR Tuf Honda.
The 5-Time Series Championship team and winner of the 2007 , 2008 and 2009 Series, RWR and Tuf Honda are the
Top team in the AMA Arenacross and look to claim the title again with Gibson.
“I feel that riding for RWR is an honor. Only the best of the best ride for RWR, and to be riding for them gives me
confidence”, claimed Gibson. Winner of the 2008 Strutgard Championship, the Germany Supercross, Gibson looks to
make his stand in the Arenas once again.
“I am used to riding longer races which helps me with my endurance and concentration that makes these shorter
races more beneficial to my riding style!”
CHAMPIONS
2007, 2008, 2009
2012 AMA Arenacross Schedule
Date
Venue
Location
Channel
10/29-30
11/4-6
11/11-13
12/9-11
1/6-8
1/13-15
1/21
1/27-29
2/11-12
2/17-19
2/25-26
Wells Fargo Arena
Kemper Arena
Alliant Energy Arena
Mohegan Sun Arena
Van Andel Arena
Kansas Expo Center
Ervin J Nutter Center
Cedar Park Center
Save Mart Center
Livestock Events Center
Target Center
Des Moines, IA
Baltimore, MD
Madison, WI
Wilkes-Barre, PA
Grand Rapids, MI
Topeka, KS
Dayton, OH
Cedar Park, TX
Fresno, CA
Reno, NV
Minneapolis, MN
*Year in Review Show
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
AMA Rick Ware Racing percentages:
74.8 % winning
94.1 % Podium Finish (Top 3)
97.9% Top 5
•13 Hours of television exposure for
primary sponsorship in 2010 for Fuel
Doctor in Arenacross Series
•Coupon tent in Midway for product
information and distribution
•Couponing/Promotions of thousand per
night targeting potential customers
•22 events will be run before the
Daytona NASCAR event
Arenacross Demographics
General
Average Household Income: $71,471
56.3% of households have children 17 & under (38% more likely than U.S.
average)
65.7% Male
34.3% Female
Arenacross Fans* Compared to the average American
Most of this info reflects comparison to average American adult…i.e. "40%
more likely than"…
Age & Family
94% more likely to be men 18-34
75% more likely to be men 18-49
35% more likely to have teenagers (12-17) in Household
The “X-Games”
The X Games has become the driving force of marketing for many companies today. Held in Los Angles,
California for one solid week in August, early 37 million fans tune in on ABC and ESPN for coverage
As the Journal of Sport Management (2006) explains, Generation X and Generation Y are the two most
highly valued by marketers. This creates a broad approach on marketing towards that certain demographic,
which is why the X Games' marketing and economic outlook is so “out of the box.”
RWR entered the X Games venture in with a 4th place in 2010 with Sherri Cruse and claimed Gold in 2011 in
the Women’s Moto X with Vicki Golden.
Vicki Golden-RWR’s newest member
Vicki Golden returns to RWR after a spectacular 2010 season that put her in the motocross record books.
Golden became the first female to qualify for a Main Feature in the AMA Arenacross Series and finished an
impressive 10th.
Once Golden hit the Women’s Motocross she rallied top 5 finishes in finished 4 th in the overall standings
before heading to Los Angles for the X Games Women’s Moto X.
Vicki pulled the hole shot and rode away from the pack and captured Gold her first X Games competition.
Golden returns to RWR in an attempt to double up in front of 37 million fans in the 2012 X Games.
Rick Ware Racing returns to it’s roots and the series that gave owner Rick Ware, his first National
Championship as a driver, the SCCA Pro Racing Trans-Am Series.
The oldest professional road race series in the United States and Canada is a action-packed 10 race
schedule that pairs the best veterans and up and coming racers from around North America.
Trans-Am, Grand Am and NASCAR veteran, Doug Harrington will look to return to victory lane in route to a
championship in a series that has drawn hundreds of thousands of fans for every event for RWR.
Waiving the banner “Biggest Little Team in Motorsports™” Rick Ware Racing’s birth place was in road
racing. After a 11th place finish in their Grand Am Series debut at the 24 Hours of Daytona in 2011, the
organization will have Ford’s support as Jeffrey Earnhardt will “Flip his Ride” from the family tradition of
the bowtie to the blue oval in the GT Class.
Bolstering 16 championships across both 2 and 4-wheeled motor sports, RWR will be adding the Grand
Am Series to their multifaceted motor sports marketing program that is unrivaled by an other team in
the industry. RWR offers a broad spectrum of marketing opportunities that captures every demographic
of the American motor sports’ fan base and with the addition of Earnhardt, the future of the company
and your brand has never looked stronger
14
Ware Racing.com
Rolex Grand-Am Series
Rick Ware Racing entered one of the most historical race events in the world in 2011, The
Grand-Am Rolex 24 Hours of Daytona. RWR competed with all rookies and rallied their GT3
Porsche to a 11th place finish and maximizing nearly 3 hours of “clear logo placement” on
television for the event shown in over 20 countries around the globe.
RWR has finished fabrication for the 2012 event, the 50th Anniversary of the event for which
the organization will field 2012 Ford Mustangs in the same class in hopes of capturing their
first road course championship since 1998.
Jeffrey Earnhardt
With an infamous last name, Jeffrey’s family history is
rooted in the heart of NASCAR. Grandson to Dale Sr., it’s
no surprise that the Earnhardt fan base has high
expectations for the family’s youngest driver. However,
he finds the greatest pressure to perform within himself.
Not looking to survive off of name alone, Jeffrey’s main
focus is developing his skill and continuously improving
on track performance.
His ruthless discontent for
anything less than victory fuels Jeffrey behind the wheel.
Determined to blaze his own path, Jeffrey will pilot the
Grand Am entry for RWR for a championship run in 2012
in the GT Class, marking the first time an Earnhardt has
made a season run in the Grand Am Series.
Off the track, Jeffrey is both adventurous and
philanthropic, having participated in charity walks for
Crohn’s & Colitis and finding time to Sky Jump off the
855 ft. Stratosphere Hotel and Casino in Las Vegas. The
young driver has a solid understanding of the road
ahead, and like a champion, he’s eager to press on.
16
Ware Racing.com
There’s a revolution taking place in
North American road racing and it’s
called GRAND-AM Road Racing. It is a
revolution driven by the pure spirit and
raw enthusiasm of American motorsport
fans searching for real, hands-on-andhearts-in-it, sports car racing
experiences.
Come join the revolution by partnering
with the fan power of a Earnhardt for the
2012 race season!
17
Background
• The Grand American Road Racing Association or GRAND-AM was
established in 1999 and is located in Daytona Beach, FL
• GRAND-AM was acquired by NASCAR Holdings in September, 2008 with
the primary goal of merging communications, research and marketing
resources to maximize GRAND-AM’s future growth
• GRAND-AM is NASCAR’s series dedicated to organized sports car road
racing and consist of two series, the Rolex Sports Car Series and the
Continental Tire Sports Car Challenge
• GRAND-AM also is the sanctioning body behind the Ferrari Challenge
GRAND-AM Fan & Relevance
• Nearly 20 million GRAND-AM fans in the U.S. (8% of U.S. adult population)
• For 2010, the GRAND-AM Rolex Sports Car Series has more unique viewers tuned in
on SPEED than any other road racing series
•
Commanded +41% more viewers on average per race on SPEED (273,000) than the
ALMS (213,000) in 2010
• Looking at a long term trend, 2010 Grand-Am Rolex Sports Car Series ratings are up
+58% over 2003.
• GRAND-AM fans are racing enthusiasts who live a car culture lifestyle



Read auto magazines and go online for auto racing updates
Love cars, car shows, and working on their cars
Enjoy multiple types of auto racing
• North America’s Premiere Sports Car Race
– Looking at a long term trend, the 2011 Grand-Am
Rolex 24 at Daytona household viewership on SPEED
was up +120% over 2003
– Champions from all motorsports disciplines compete
for glory in the twice around the clock classic
– Past participants have included champions from open
wheel, NASCAR, Indy 500, IRL and Formula One
– Press coverage from over 50 countries and broadcast
in South America, Europe, Central America and
Australia
January 26 & 29, Daytona Int’l Speedway
Rolex 24 -- Rolex Series & Continental Tire
Challenge
June 22-23, Road America, Elkhart Lake, WI
-- Rolex Series & Continental Tire Challenge
(Nationwide Race)
March 4-5, Homestead/Miami Int’l
Speedway -- Rolex Series & Continental Tire
Challenge
July 13-14, Mazda Laguna Seca, Monterrey,
CA -- Rolex Series & Continental Tire
Challenge
March 30, Barber Motorsports Park,
Birmingham, AL -- Rolex Series &
Continental Tire Challenge (IRL Race)
July 23-24, New Jersey Motorsports Park,
Millville, NJ -- Rolex Series & Continental
Tire Challenge
May 13-14, Virginia Int’l Raceway,
Danville, VA -- Rolex Series & Continental
Tire Challenge
August 11, Watkins Glen Int’l, Watkins
Glen, NY -- Rolex Sports Car Series (Sprint
Cup Race)
May 29 & 30, Lime Rock Park, Lakeville, Ct
-- Rolex Series and Continental Tire Challenge
August 18, Montreal, Quebec, Canada--Rolex Sports Car Series
(Nationwide Race)
June 2, Belle Isle Grand Prix-Rolex Series
September 16-17, Mid-Ohio Sports Car
Course, Lexington, OH – Rolex Series &
Continental Tire Challenge
June 29-30 Watkins Glen Int’l, Six Hours at
the Glen Rolex Series
July 27 Indianapolis, Inaugural Brickyard Rolex Series
21
On-Car Presence
Primary Sponsor Branding
• Season long placement of your companies brand can provide hours of TV exposure
with numerous mentions reaching 5.6 million unique viewers annually and 77
million households via live broadcast on SPEED
• Race car presence provides on-car, at-track connection with 300,000+ fans annually
at race events
• Your presence on car puts your brand center stage
Enhances connection with your VIP guest in the garage/paddock, during fan
walk, race tours and pit action as well as on-track during the race.
Team sponsorship puts your brand on the playing field like no
other sport.
• GRAND-AM Team Linage – Rick Ware Racing
– Re-launched in January 2011 by NASCAR team owner Rick Ware, RWR’s debut at
Daytona is set to be among the fastest growing teams in the Rolex Series this year.
RWR’s team owner, Rick Ware brings with him a phenomenal background of savvy
businessman, successful entrepreneur and 30 years of motorsports experience as driver,
manager and winning team owner.
– Headquartered in Thomasville, NC., Rick Ware Racing is entering two Ford Mustang
GT’s in the 2011 Rolex Series becoming the only factor backed Ford in the class.
– RWR is campaigned with a strong driver's lineup for the 2011 season with Tomy
Drissi, Jeffrey Earnhardt, Chris Cook, Kevin O’Connell and Doug Harrington.
23
Sponsor VIP Access At-Track
• Live TV race coverage in the US on SPEED and available in more than 77
million homes
Media
• Live streaming qualifying via TV production type show on www.speed.com
and www.grand-am.com
• Live terrestrial radio coverage in the US on a growing affiliate lineup from
NASCAR’s Motor Racing Network (MRN) of nearly 700 radio stations
• Satellite radio coverage in the US on Sirius XM Satellite Radio, NASCAR
channel 128
• International TV - full race, cut-downs and highlight shows via 17 television
partners in 191 countries and territories to more than 321.8 million total homes
TV Review
3.1 million unique viewers tuned in to part of the Grand-Am Rolex Series Rolex 24 at Daytona on
SPEED in 2011.
For the 2010 season GRAND-AM Rolex Sports Car Series delivered:
An average of 273,000 viewers tuned in to each event on SPEED.
 For 2010, the GRAND-AM Rolex Sports Car Series has more unique viewers tuned in on
SPEED than any other road racing series
o 5.6 million unique viewers tuned in on SPEED which was +42% more than the American Le Mans
Series at 4 million unique viewers
o +29% more than F1 on SPEED at 4.3 million
The 2010 VIR event had the largest percent increase in viewership year-over-year with 198,000
viewers tuned in (+22%).
Looking at a long term trend, 2010 Grand-Am Rolex Sports Car Series ratings are up +58% over
2003.
GRAND-AM Rolex Sports Car Series has the highest percentage growth of any major
motorsports series on television over the past 5 years.
o Household viewership grew +25% over the last 5 years
Race Geography – Major Markets
Montreal
Lime Rock
New York City
Watkins Glen
Elkhart Lake
Milwaukee
Chicago
San Francisco
Central New Jersey
Philadelphia
Indianapolis
Cleveland
Columbus
Cincinnati
Richmond
Greensboro
Birmingham
Daytona Beach
Miami
FanU.S.
Base
Demographics:
GRAND-AM fans are more likely than the
population
to be Age
younger
GRAND-AM Fans
18 - 24
General Population
15%
18 - 24
25 - 34
32%
35 - 44
17%
45 - 54
20%
55 - 64
65+
25 - 34
18%
178
35 - 44
18%
94
10%
20%
30%
40%
Base: GRAND-AM Fans Top3Box (n=823)
Q. In what year were you born?
95
21%
55 - 64
16%
44
65+
15%
60
9%
0%
125
12%
45 - 54
7%
Index GRAND-AM Fans
vs. U.S. Pop
50%
0%
10%
20%
30%
Base: All Respondents (n=1547)
40%
50%
Official Partners
Timmy Hill
Timmy Hill is the first ever developmental driver for
Rick Ware Racing. Timmy started racing go karts in
2005 and won over 80 events including (2) WKA
Championships, (2) King George Championships, and
(1) Concord Speedway Winter Championship and
finishing 3rd in the National Championship.
Timmy accrued numerous wins in the Allison Legacy
Series including the National Championship in 2009.
Hill has also showed strength in the Legends Series
with titles in the both the Summer Shootout and
Winter Heat Series.
In 2010, Hill raced everything he could, Legends,
ARCA, K&N East and West Series grabbing Top 10’s in
a limited schedule.
Hill is looking to go into the records books in 2011,
by capturing the NASCAR Nationwide Series Sunoco
Rookie of the Year and marking the Youngest Rookie
in history in any of the Top 3 NASCAR Series’ at the
age of 18 years, 9 months and 25 days.
NASCAR Nationwide Series Schedule
Feb. 25
Mar. 3
Mar. 10
Mar. 17
Mar. 24
Apr. 13
Apr. 27
May 5
May 11
May 20
May 26
Jun. 2
Jun. 16
Jun. 23
Jun. 29
Jul. 6
Daytona International Speedway
Phoenix International Raceway
Las Vegas Motor Speedway
Bristol Motor Speedway
Auto Club Speedway
Texas Motor Speedway
Richmond International Raceway
Talladega Superspeedway
Darlington Raceway
Iowa Speedway
Charlotte Motor Speedway
Dover International Speedway
Michigan International Speedway
Road America
Kentucky Speedway
Daytona International Speedway
Jul. 14
Jul. 22
Jul. 28
Aug. 4
Aug. 11
Aug. 18
Aug. 24
Sep. 1
Sep. 7
Sep. 15
Sep. 22
Sep. 29
Oct. 12
Oct. 20
Nov. 3
Nov. 10
Nov. 17
New Hamphire Int Speedway
Chicagoland Speedway
Indianapolis Motor Speedway
Iowa Speedway
Watkins Glen International Speedway
Circuit Gilles Villeneuve, Montreal, Canada
Bristol Motor Speedway
Atlanta Motor Speedway
Richmond International Raceway
Chicagoland Speedway
Kentucky Speedway
Dover International Speedway
Charlotte Motor Speedway
Kansas Speedway
Texas Motor Speedway
Phoenix International Raceway
Miami-Homestead Speedway
NASCAR Nationwide Series Demographics
NASCAR Nationwide Series Demographics
NASCAR Nationwide Series Summary
The NASCAR Nationwide Series is where young drivers prove theirs skills against some of
the sports toughest veterans.
Highlights:
The NASCAR Nationwide Series has the 2nd largest viewing audience in all of motorsports
Viewed by 70 million fans each year
The Nationwide Series saw an increase in viewer ratings of 9% in 2011
Viewed nationally on ESPN, ESPN2 and ABC
The 33 race schedule spans from coast-to-coast
The NASCAR Camping World Truck Series
The NASCAR Camping World Truck Series has the 3rd largest viewing audience in all of Motorsports.
Viewed by 40 million fans each year, it has become the only motorsports series with an increase in
viewership over the past (5) years.
The 25 race schedule expands from coast-to-coast and viewed on National television on ESPN, ESPN2
and SPEED. 2011 Primary Sponsors received over 22 hours of “clear and visible logo” placement with
RWR in the Camping World Truck Series in a limited schedule!
NASCAR Camping World Series Summary
The NASCAR Camping World Truck Series is where young drivers prove theirs skills
against some of the sports toughest veterans.
Highlights:
The NASCAR Camping World Truck Series has the 3rd largest viewing audience in all of motor
sports
Viewed by 50 million fans each year
The Camping World Truck Series saw an increase in viewer ratings of 12% in 2010
Viewed nationally on ESPN, and SPEED
2010 Primary Sponsors received over 14 hours of “clear and visible logo” placement
with RWR in the NASCAR Camping World Truck Series
The 25 race schedule spans from coast-to-coast
NASCAR Camping World Truck Series
Demographics
NASCAR Camping World Series Demographics
39
NASCAR Camping World Truck Series
Schedule
Date
Venue
Feb 18
Feb 25
Mar 12
April 2
April 22
May 13
May 20
Jun 4
Jun 10
Jul 16
Jul 22
Jul 29
Aug 6
Aug 20
Aug 24
Sep 2
Sept 16
Sept 24
Oct 1
Oct 15
Oct 22
Oct 29
Nov 4
Nov 18
Daytona International Speedway
Phoenix International Raceway
Darlington Raceway
Martinsville Speedway
Nashville Superspeedway
Dover International Speedway
Charlotte Motor Speedway
Kansas Speedway
Texas Motor Speedway
Iowa Speedway
Nashville Superspeedway
O’Reilly Raceway Park at Indianapolis
Pocono Raceway
Michigan International Speedway
Bristol Motor Speedway
Atlanta Motor Speedway
Chicagoland Speedway
New Hampshire Motor Speedway
Kentucky Speedway
Las Vegas Motor Speedway
Talladega Superspeedway
Martinsville Speedway
Texas Motor Speedway
Homestead-Miami Speedway
Television Channel
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
SPEED
The NASCAR Whelen Modified Series
The NASCAR Whelen Modified Series competes in (16) events at NASCAR’s Oldest track, Bowman-Gray Stadium
in Winston-Salem, NC. Each event is contested in front of “SOLD OUT” crowds of 16,000 fans each night.
Television coverage is produced by The History Channel for their newest hit “Madhouse” which airs (3) nights a
week immediately after “Ice Road Truckers” for 6 months featuring the RWR driver Tim Brown who is the 8-Time
and defending Champion of the series with over 60 wins and 90 poles, gaining 27 hours of exposure for 2009
primary sponsors, Circle K and Hayes Jewelers
Tim Brown
Tim Brown, from Cana, VA, started his career in 1991 driving in the modified series. Tim was Rookie of the Year at Bowman Gray
Stadium in 1991 and in the Southern Modified Auto Racing Team (S.M.A.R.T.) in 1992.
Tim has 100 pole awards, 68 feature wins, and 8- Weekly Racing Series Track Championships (1996, 97, 2002, 2003, 2004, 2005, 2008,
and 2009) at NASCAR's oldest track, Bowman Gray Stadium.
Tim has become the second driver to ever win 4 consecutive championships in the 56 years at Brown Gray Stadium along with Pee Wee
Jones (1956-1960)
In 2003 Tim set a new track record (13.06) with 12 consecutive poles (12 races). For the next seven years, Brown has been on a National
terror in the Southern Modified Division finishing in the Top 5 in points each year and runner-up three times..
“This is a top notch organization and I look forward to putting the RWR in the Championship position once again. With their leadership
and guidance I know I will have the best team in the Series.”
NASCAR Bowman Gray Stadium Modified Series
Date
Venue
Location
Apr. 27
May 1
May 8
May 15
May 22
May 29
Jun. 5
Jun. 12
Jun. 19
Jun. 26
Jul 10
Jul 17
Jul 24
Jul 30
Aug. 7
Aug. 14
Bowman-Gray Stadium
Bowman-Gray Stadium
Bowman-Gray Stadium
Bowman-Gray Stadium
Bowman-Gray Stadium
Bowman-Gray Stadium
Bowman-Gray Stadium
Bowman-Gray Stadium
Bowman-Gray Stadium
Bowman-Gray Stadium
Bowman-Gray Stadium
Bowman-Gray Stadium
Bowman-Gray Stadium
Bowman-Gray Stadium
Bowman-Gray Stadium
Bowman-Gray Stadium
Winston-Salem, NC
Winston-Salem, NC
Winston-Salem, NC
Winston-Salem, NC
Winston-Salem, NC
Winston-Salem, NC
Winston-Salem, NC
Winston-Salem, NC
Winston-Salem, NC
Winston-Salem, NC
Winston-Salem, NC
Winston-Salem, NC
Winston-Salem, NC
Winston-Salem, NC
Winston-Salem, NC
Winston-Salem, NC
.
•8-Time Champion Tim Brown
•2010 Rick Ware Racing percentages:
71.6 % winning
98.7 % Podium Finish
98.7% Top 5
•27 Hours of television exposure for primary
sponsorship in 2009 for Circle K and Hayes Jewelers
•Coupon tent in Midway for product information and
distribution and guest suite available
•Couponing/Promotions of thousand per night
targeting potential customers
•Previously featured on television show “Madhouse”
on the History Channel
Bowman-Gray Stadium
The NASCAR Whelen Modified Series competes in (16) events at NASCAR’s Oldest track, Bowman-Gray Stadium in
Winston-Salem, NC. Each event is contested in front of “SOLD OUT” crowds of 16,000 fans each night.
“The Madhouse” as it is referred to, packs the most intense racing in the country and has been the setting for the History
Channel’s hit show, “Madhouse” that will aired every Monday-Wednesday after “Ice Road Truckers” the networks most
viewed program in 2010.
Tim Brown will be looking for his 9th title as he looks to make history and extend his current domination on the most action
packed track in all of NASCAR
The Grassroots Marketing Program
RWR’s Grassroots Marketing Program is a complete show car program and interactive sampling event for
your products. In 2009, RWR reached over 100 show car events as well as 3,000 marketing events for our
sponsors.
Brand Marketing is only a fraction of success for your organization. Getting product to the masses in the
streets and stores is the key, and let RWR unlock the door to success and expands that program with the US
Tour in 2012
The Ride of a Lifetime Program
The RWR “Ride of a Lifetime Program” was created by Rick Ware in 2007 as a complete entertainment and
hospitality event for sponsors.
The day long event consists of sampling, education and displaying of sponsors products with a catered buffet,
topped of with a ride along with a professional driver in a NASCAR Nationwide Series car at a track that is
available for hosting.
Badboy Power Drink was the first to host such an event and gained popularity and support from company
associates, partners and business-to-business corporations to expand their business and overall morale
On Air
Radio and Television exposure is acquired through strategic planning as all events are covered on
major television networks.
Mike Guerity’s television and radio show, 3-Wide Life airs 5 days a weeks, allowing a large quantity of
hours for logo placement and mentions to the 100 million viewers on the local FOX affiliates and
Versus Channel as well as a internet fan base that is the largest worldwide.
The Website
WareRacing.com has over 18 million visitors to date in 2008. Visitor
average duration on the website is 19 minutes.
Our photo page has been viewed over 598,000 times since January of
2011 with the duration of their visit on the photo page of 36 minutes
Social Media
RWR has over 4,300 fans on Facebook, marking the largest
non-Sprint Cup fan base on the website among NASCAR
teams.
RWR’s Twitter page has over 2,700 followers, the largest again
among non-Sprint Cup teams
Case Study: Fuel Doctor
Fuel Doctor is an innovative product,
designed to increase fuel efficiency. With
the economy in a slump, Fuel Doctor
didn’t worry about “If” there would be
demand for their product. The question
was, “How to do we reach a national
audience, educate consumers, and build
product credibility?” The first stop on Fuel
Doctor’s marketing blitzkrieg was Rick
Ware Racing.
“We knew the motor sports fan
demographics fit perfectly with our target
consumer. It was just a matter of getting
our message sent out to as many fans as
possible. On top of that, we were a startup company, so we had to get the most
bang out of every buck. We knew RWR
could help make that happen,” Mark
Soffa, CFO for Fuel Doctor USA, said.
Case Study: Fuel Doctor
Once partnering with RWR, Fuel Doctor
began their ascend through the motor sports
world. They kicked the season off with
championship winning AMA Arenacross rider
Jeff Gibson, where they finished third in the
overall points standings while promoting
their product to the motocross demographic.
From there, Fuel Doctor gained a national
presence in NASCAR by qualifying two
entries for the NASCAR Nationwide season
opener at the Daytona International
Speedway.
As the season progressed, they built a
regional presence through the NASCAR
Wheelen Modifieds and Legends series, and
they kept a national weekly television
presence with a fulltime schedule in the
NASCAR Camping World truck series.
Case Study: Fuel Doctor
Fuel Doctor gained further fan recognition
through regional racing like the NASCAR
K&N Pro and the ARCA Remax series. By
the end of the 2010 season, Fuel Doctor has
competed in 7 different racing series under
the RWR banner, including an appearance in
the 2010 ESPN X-Games with motocross
rider Sherri Cruse.
Beyond the fan recognition, Fuel Doctor
leveraged their motor sports marketing
program with Best Buy retail stores, and
through cross promotional sponsorship, Fuel
Doctor gained product placement in Best
Buy stores nationwide.
“From the first race in February to the end of
September, We went from a start-up
company with zero sales to having our
product recognized nationwide, which led to
80,000 Fuel Doctor’s sold and over 4.5
million dollars in sales,” Mark Soffa said.
PROGRAM SUMMARY
Rick Ware Racing, “The Biggest Little Team in Motorsports” does it for you
100 Race Events in 8 different Motorsports Series reaching 200 million customers
Coast-to-Coast, Year round Marketing
Reach all demographics
Grassroots Marketing
Show Car Program
Ride of a Lifetime Program
Personalized Website created, designed and hosted for your racing Endeavour
Hero Cards for fans and customers
Unique fully wrapped race vehicle for your approval
Unlimited marketing rights to over 300 photos from each event
Driver appearances at your requests
V.I.P. pit passes for each event with hospitality from the race team
One Team and One Answer to all your Motorsports Marketing Needs