Media Kit

Transcription

Media Kit

RATE CARD
2015
About Malaysia Airlines
Malaysia Airlines Rate Card 2015
Malaysia’s award-winning national carrier, with 360 daily flights
serving over 60 destinations across 3 continents.
Malaysia Airlines (malaysiaairlines.com) is the national carrier
of Malaysia and one of Asia's largest, serving 50,000 guests on
360 flights to over 60 destinations daily.
The distinctive Malaysia Airlines brand is an extension of
the special culture of warmth and friendliness unique to
Malaysians. This inimitable Malaysian sense of graciousness
is branded as “Malaysian Hospitality” and symbolised by the
acronym MH, which is also the airline’s flight code.
Malaysia Airlines operates flights from its home base, Kuala
Lumpur International Airport, and offers great connectivity
across the globe, including oneworld® hubs.
Malaysia Airlines became a part of oneworld® in 2013,
which brings together 13 of the world’s biggest and best
names in the airline industry and 30 affiliate airlines offering
more than 10,000 daily departures. Through this global alliance, Malaysia Airlines offers the
best connectivity with seamless journeys to almost 900 destinations across 150 countries and
access to over 550 airport lounges worldwide.
Some of the
latest Awards
Skytrax UK
• World’s Best Cabin Crew
• 5-star Airline
• World’s Best Economy Class Award
• Staff Service Excellence
for Asia Award
World Travel Awards
• World’s Leading Airline to Asia
• Asia’s Leading Airline
• Asia’s Leading
Business Class Airline
Passenger Demographics
Gender
Male
Age Group
65%
35%
Female
Occupation
Executives, managers & other
professionals
55%
6%
Others 32%
Government & military
Students
7%
Purpose of Trip
36%
Visit friends or relatives 15 %
Others 32%
Holiday
43%
Business
9%
25-34 24%
35-44 24%
45-54 23%
Up to 24
55 and above
20%
Nationality
by Region
APAC
69%
North America
20%
Others 6 %
Europe
5%
On-screen advertising
Ad Spots
Static Billboards
Malaysia Airlines' seatback on-demand
system offers a wide variety of movies and
television programmes, with up to 120
movies and 130 TV programmes on offer
each month.
A non-audio, static billboard at entry points
as passengers navigate their way through
the entertainment system.
Rates per month (USD)
30 SEC
60 SEC
Movies on demand
13,000
23,200
8,100
14,500
TV on demand
All TV programmes
Comedy, Drama, Sports, Chinese, Malay,
Japanese, Arabic, Tamil, Hindi, History,
Natural, Business, Science, Travel, Religious,
Soundstage, Lifestyle, Showbiz, and Kids.
Rates per month (USD)
Movies 3,600
Billboard before Movies on all aircraft
Television 3,000
Billboard before TV programmes on all aircraft
Expandable Banner
4,400
Available on A380 aircraft
A series of advertisement banners are
displayed, each of which shall be rotated
at 5-second intervals. When highlighted,
the advertisement panel shall have a
white border. When selected, a full-screen
advertisement shall appear, corresponding to
the content in the advertisement banner.
Print
Kuala Lumpur Mayor's Tourism Awards 2014
Category: International Print Media (Gold Award)
GOING PLACES magazine is made available to over a million affluent First, Business and
Economy class passengers flying with Malaysia Airlines a month.
With high readership figures daily targeting a niche demographic in a captive environment,
it is an unparalleled platform to showcase your brand message.
The majority of our passengers take their complimentary copy of Going Places home with
them, and along with it, your advertising and marketing message.
goingplaces
Winner of the
Kuala lumpur
mayor’s tourism
aWard 2014
DECEMBER 2014
Going Places In-flight Magazine
Print Advertising Position �
CElEBRatE thE holiDay sEason in nEw yoRk
CaMBoDia’s kEp unDERgoEs hip REvival
Rate (USD)
Cover on Cover
35,100
Reversed Gatefold
29,000
Full Page
10,300
Double Page Spread (DPS)
19,100
Outside Back Cover (OBC)
15,500
Inside Front Cover (IFC)
13,800
Inside Back Cover (IBC)
12,000
Inside Front Cover Spread (IFC Spread)
22,000
Half Page
6,800
Blurb
4,400
* Advertorial additional handling charges: USD1,000
* 15% loading fee for premium position
�
IN SHORT
Frequency Monthly
Language English
Readership 1.6
million
passengers monthly
Distribution Onboard
all MH flights in
all classes
GOING PLACES EDITORIAL LINE-UP 2015
January
2015 Travel Inspiration: A roundup of the must-visit
destinations in 2015 as recommended by our writers.
Plus: Peru has always had a culinary obsession, but in
the last few years, pioneers there have led this passion
onto the global stage. From London to New York to
LA, the last couple of years have seen Peruvian cuisine
take off in a big way.
February
Naples, Italy: Forget Venice! Forget Tuscany! Naples
is Italy's new, darkly romantic, and intoxicating city.
Plus: a guide to Iceland's less well-known Snaefellsnes
Peninsula for killer whale watching and seeing the
Northern Lights.
March
Petra, Jordan: This UNESCO World Heritage Site is
where ancient Eastern traditions blend with Hellenistic
architecture. Plus: a look at the hip and trendy cafés
and restaurants in Malmo, Sweden.
April
The Food Issue: Going Places' guide to the 10
best restaurants in Kuala Lumpur. Plus: Houston, we
no longer have a problem. The Texan city once
best known for high hair is now making a name for
haute cuisine. Plus: an off-the-beaten track culinary
experience in Turkey – dining with local families.
May
Santiago: No excuse not to visit Chile's capital
city, with its array of cultural attractions, large-scale
shopping and dining experience, wine country
experiences, and coastal pleasures. Plus: We check
out all the culinary offerings in Fiji.
June
Oahu: Hawaii's third largest island with year-round
waves is where the locals go for the best spot of
surfing. We’ll tell you why.
July
Les Deux Alpes: One of the few places in the
Alps to offer summer skiing, the 90-acre snow park is
undoubtedly Europe's summer skiing capital.
August
The Malaysia Issue: Going Places rounds up the
10 best Malaysian experiences for visitors, including
sporting activities, food, and shopping. Plus: a walking
tour of Kuala Lumpur.
September
London: As England’s capital hosts the 2015 rugby,
we take a look at the favourite things to do, see, and
eat in London.
October
The Black Sea: One of cruising's best kept secrets,
the Black Sea is the answer to the overcrowded
Mediterranean. It offers every bit as much history
and culture, not to mention fabulous beaches and
sophisticated cities. The cruise starts from Istanbul,
stopping at the ports of Constanta in Romania, and
Nessebur in Bulgaria for a full day tour of Bucharest.
November
Copenhagen: Denmark’s capital city has joined
Tokyo and New York as one of the culinary capitals of
the world thanks to René Redzepi’s groundbreaking
restaurant, Noma. We take a look at its latest offerings
and list the best places to sample them.
December
Prague: The city's Old Town Square takes centre
stage in December when its huge Christmas market
becomes a wonderland of twinkling fairy lights and
stalls offering handmade wares. We check out
Wenceslas Square too – a great place to sample the
Czech Republic’s Christmas delicacies.
• Bright
• Cosmopolitan
• Big, bold
and beautiful
• Confident
• A source of light
for all travellers
• A useful point of
reference
Disclaimer: We reserve the right to change, alter or revise the
destinations or angle of stories contained herein.
• Malaysian and
global contents
• An oasis of calm,
relaxation and
entertainment
onboard
• Light reading
yet informative
Ambient - Before boarding
Boarding pass
luggage tag
Place your brand in the palm of your target
audience’s hands with the Boarding Pass,
reserved for premium brands that embody the
spirit of Going Places.
Push your brand using this extremely
cost-effective and efficient way of
targeting passengers. The boarding
passes and luggage tags remain with
travellers for a long time, ensuring
maximum brand recall.
Circulation
KLIA Check-in counters: 300,000
Other stations: 250,000
Cycle
Monthly
Class
First, Business, Economy
Position
Back Panel
Rate per unit
< 100,000
0.18
(USD)
100,000-200,000
0.12
200,001-300,000
0.10
300,001-500,000
0.08
Rate per unit (USD)
500,001-900,000
0.07
< 100,000
0.59
≥ 900,000
0.06
100,000-300,000
0.53
300,001-350,000
0.49
350,001-500,000
0.41
500,001-900,000
0.30
≥ 900,000
0.25
Check-in
giveaways
Circulation
KLIA Check-in
counters: 300,000
Other stations:
250,000
Cycle
Monthly
Class
First, Business,
Economy
Business Class
Reward your target audience from the moment
they check in with carefully selected gifts that
will make your brand instantly memorable.
Circulation
Check-in counters at KLIA only
Cycle
Weekly/Monthly
quantity
350,000 per month
Rate per unit
<150,000 units
0.24
(USD)
150,000 - 300,000
0.20
>300,000
0.15
First Class
Ambient - Onboard
A
Headrest
cover
B
Window
shade
Plane info
A380-800 Numbers: 6
Passenger Seating 494
B777-200 Numbers: 11
C
Meal tray
tent card
A330-300 Numbers: 15
B737-800 Numbers: 52
Passenger Seating
D
Napkins
A HEADREST
COVER
Brand awareness cannot get any better when
placed on these headrest covers. They are
noticeable immediately upon boarding and
stay in place throughout the flight, instantly
capturing attention.
E
160-166
Fold-down tray
D NAPKINS
Tastefully and creatively designed napkins
will surprise passengers, and may even
prompt a collection of the item for self or for
sharing with others, carrying the message
across and reaching a wider audience.
E FOLD-DOWN
B WINDOW shade
TRAY
High visibility while boarding and leaving the
plane. Large, head-on media will attract
eyeballs and be visibly clear to all passengers
during the flight.
Get your customised branding message
across on tray tables for uncluttered
attention when they are unfolded, and
continue capturing passengers’ attention
when meal trays are cleared away.
C meal tray
tent card
Meal tray tent cards provide guaranteed
viewership, and direct consumer interaction.
They can be targeted at specific class of
seats, or routes.
*For more information about these exciting onboard
advertising opportunities, please contact a member of
our sales team
Plane Livery
MAS Aircraft type
Duration
Package rate (USD)
B737-800
12 months
330,000 (inclusive of print, ambient and
digital advertising)
A330-300
12 months
455,000 (inclusive of print, ambient and
digital advertising)
Online Media
goingplacesmagazine.com
HOME PAGE & RUN-OF-SITE
AVERAGE MONTHLY IMPRESSION
800,000
Site Takeover
USD 9,400/month
Leaderboard
Customised Skinner
USD 5,900/month
USD 3,300/month
Advertorial/Highlight
Tile Ad/Banner Ad
USD 4,700/month
USD 3,000/month
WEB/mobile
e-BOARDING PASS
AVERAGE IMPRESSION 600,000
RATE
USD 0.15/Boarding Pass*
ad type
Banner Placement
*Min quantity = 100,000
ENRICH EDM
total edm
1,000,000
frequency
Twice Monthly
ad type
Banner
Placement
rate
USD 0.10/Email
*Min quantity = 100,000
Deadlines & Specifications
TVC
Billboard
VIDEO
Billboard before movies & TV
Video Codec
H.264
Resolution
PAL:
720x576
Video Codec
.JPG
Resolution
1280 x 800 &
NTSC: 720x480
Audio
360 x 243 pixels
Expandable Banner
Audio Codec
AAC
Video Codec
.PNG
Sampling rate
48kHz
Resolution
1280 x 527 &
Bitrate
192kbps
Bit depth
16 bits
No. of tracks
1 track[Stereo]
Format
.MOV
Transmission method:
Advertiser to provide a link (Yousendit, Sharefile,
Leapfile etc.) to download ready creative.
Deadlines
MONTH
BOOKING
MATERIAL
March
Jan 3, 2015
Jan 10, 2015
April
Feb 1, 2015
Feb 8, 2015
May
Mar 1, 2015
Mar 11, 2015
June
Apr 1, 2015
Apr 10, 2015
July
May 2, 2015
May 10, 2015
August
Jun 3, 2015
Jun 10, 2015
September
July 1, 2015
July 10, 2015
October
Aug 1, 2015
Aug 9, 2015
November
Sep 2, 2015
Sep 10, 2015
December
Oct 1, 2015
Oct 10, 2015
640 x 75 pixels
Entry into menus Billboard
File Format
.BMP
Dimensions
640 x 480 pixels
Resolution
72dpi
Colour Depth
24 bit RGB File
PRINT
Advertising file format
Print ready PDF
Colour
CMYK
High resolution
300 dpi
ISSUE
BOOKING
MATERIAL
Screen line
175 lines per inch
March
Jan 3, 2015
Feb 1, 2015
Fonts and types
All font types to be
outlined
April
Feb 1, 2015
Mar 1, 2015
May
Mar 1, 2015
Apr 1, 2015
Digital advertising
material
High resolution
PDF saved in CDR
accompanied by
colour proof on
glossy art paper
June
Apr 1, 2015
May 2, 2015
July
May 2, 2015
May 31, 2015
August
Jun 3, 2015
July 1, 2015
September
July 1, 2015
Aug 1, 2015
October
Aug 1, 2015
Aug 30, 2015
November
Sep 2, 2015
Oct 1, 2015
December
Oct 1, 2015
Nov 1, 2015
Transmission method:
Spafax prefers files to be submitted via AOT,
WeTransfer or DataMation
Deadlines
Full Page (W x H)
DPS (W x H)
Trim size 210 mm X 276 mm
Bleed area 216 mm X 282 mm
Type area ("X" mark) 190 mm X 256 mm
1/2 Page - Vertical (W x H)
1/2 Page - Horizontal (W x H)
ONLINE
Advertising file format
.jpg .gif or .swf
Colour
RGB
Resolution
72 dpi
SIZE
50 KB (JPEG AND GIF)
60 KB (SWF)
Leaderboard
Dimensions
970(W) X 90(H) - Optional
728(W) X 90(H) - Required
Expandable
Leaderboard
Dimensions
Medium Rectangle
Dimensions
Skinners
Site Takeover
Dimensions
Dimensions
120(W) X 600(H) - Left - Required
120(W) X 600(H) - Right - Required
970(W) X 550(H) - Maximum
Note:
All Flash content must have equivalent fallback static images
Advertising enquiries
Worldwide Sales
Malaysia Sales
Spafax Asia- Pacific
Darren Teoh
Spafax Networks Sdn Bhd
[email protected]
email [email protected]
mobile +6 (0)19 226 8697
Spafax Europe & Middle East
Nick Hopkins
[email protected]
Spafax USA
Mary Rae Esposito
[email protected]
Spafax Canada
Laura Maurice
[email protected]
Spafax South America
Deborah Mogelberg
[email protected]
Terms & conditions
Fawzana Fathy
Lim Shen Yee
mobile +6 (0)19 359 5165
Glendon Choo
mobile +6 (0)12 224 1713
Unit B-11-3A, Block B West
PJ8, Jalan Barat
46050 Petaling Jaya
Selangor, Malaysia
Telephone: (603) 7960 0711
1. A
ll advertisements in Going Places magazine, Malaysia Airlines
on-screen entertainment and all other forms of media offerings
are accepted under the following terms and conditions. No
variation to these terms and conditions is permitted unless
approved in writing by Spafax Networks Sdn. Bhd.
7. T he Publisher reserves the right to reject any advertisement for
any reason at any time.
2. C
ancellation or postponement of any advertisement will not
be accepted after the booking deadline. If the advertiser
insists on cancellation after the booking deadline, the
advertiser will be liable to pay 100% of the contracted
advertising rate.
9. T he Publisher shall not be subject to any liability whatsoever
for any failure to publish or circulate all or any part of any
issue for any reason whatsoever including but not limited to
strikes, work stoppages, accidents, fires and acts of God.
3. C
ancellation or postponement by the advertiser or the
advertising agency of any portion of a contract nullifies
all earned rate and/or frequency discounts for the entire
contract. In such cases, the advertiser or the advertising
agency will become liable to the Publisher for the difference
between the contracted rate and the published rate on
all of the past insertions. Frequency discount applies to
those advertisements that have booked to appear within a
12-month period.
4. A
ll advertisements are accepted and published by the Publisher
on the representation of the advertiser and the advertising
agency that both are authorised to publish the entire contents
and subject matter of the advertisement. The advertiser and
the advertising agency shall be held solely responsible for the
contents of the advertisements.
5. In consideration of publication of an advertisement, the
advertiser and the advertising agency will indemnify and hold
harmless the airline, the Publisher, the magazine, their officers,
agents and employees against losses and expenses (including
legal fees) and losses resulting from the publication of the
contents in the advertisement, including and without limitation
to claims or suits for libel, violation of right of privacy, defamation,
trademark or copyright infringement, misappropriation or
plagiarism.
6. E
xecution of an order is subject to the Publisher’s approval of
copy, including display, text and illustration.
8. T he Publisher reserves the right to change advertising rates
on a 30-day notice.
10.
Accredited advertising agency is entitled to 15% agency
commission.
11.
If the advertiser or the advertising agency fails to submit
material on time, the Publisher reserves the right to repeat
a previous advertisement of the correct size/technical
specification or run a house ad or blank page. In any case,
the advertiser or the advertising agency will be liable to pay
100% of the contracted advertising rate.
12.
The Publisher reserves the right to add the word
“advertisement” at the top or anywhere within any page
that, in the Publisher’s sole judgment, too closely resembles
the editorial pages of the publication.
13.The advertiser and the advertising agency are jointly and
severally liable for payment of all invoices for advertising
placed. The advertiser and the advertising agency agree
not to make promotional or merchandising reference to
Malaysia Airlines and/or Malaysia Airlines media without the
prior written permission of the Publisher in each instance.
14.Payment is due 30 days from the date of invoice. All payments
should be made in the currency as stated on the invoice. All
rates are quoted as payments due, free of all withholding,
taxes and duties unless specified. The Publisher reserves
the right to ask for prepayment from any advertiser or its
advertising agency.
15.
Advertising contracts should be made out to Spafax
Networks Sdn. Bhd.

Media Kit

Transcription

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