World of Entertainment Onboard Singapore Airlines
Transcription
World of Entertainment Onboard Singapore Airlines
World of Entertainment Onboard Singapore Airlines Media Information 2015 SPAFAX • 02 SINGAPORE AIRLINES MEDIA SALES 2015 KEY AWARDS 2013 OCT 2013 Korea Economic Daily & Korean Consumer’s Forum Brand of the Year 2013, Airline Sector SEP 2013 Business Traveller (Asia Pacific) 2013 Best Airline (22nd consecutive year) Best Asia-Pacific Airline Best First Class Best Business Class Best Economy Class MAY 2013 Telegraph ‘Ultras’ Travel Awards (UK) Best Cabin Crew Business Traveller Middle East Award Best Asian Airline Serving the Middle East (12th consecutive year) INTRODUCTION Singapore Airlines is one of the most recognised and respected travel brands in the world. As an industry leader, Singapore Airlines offers service to more than 60 destinations in over 30 countries around the globe. Offering one of the youngest fleet of aircraft available, state-of-the-art cabin features and products that set the new industry standard for the finest quality air travel, Singapore Airlines’ award-winning inflight entertainment system, KrisWorld, offers more than 1,000 on-demand entertainment and information options. These include more than 250 movies and stage performances, 350 TV programmes and nearly 800 CDs. The extensive selection also consists of over 80 interactive games, audio books, hosted radio programming and a variety of learning applications. Customers can play, pause, rewind and resume at their convenience at any point of a video or audio programme. As the winner of several major awards, Singapore Airlines has received recognition for its customer service excellence and inflight entertainment. One of the most widely known travel brands, Singapore Airlines caters to an international and influential passenger clientele. MAR 2013 Traveller’s World Magazine (Germany) Best Airline (3rd consecutive year) FEB 2013 Cellars in the Sky Awards (UK) Best Business Class Sparkling, Charles Heidsieck Brut Reserve, NV, France Best Business Class cellar JAN 2013 Wanderlust Travel Award 2013 (UK) Top Worldwide Airline (6th consecutive year, 11th time in the awards 12-year history) Hurun Report 2013 (China) “Best of the Best” ranking Best International First & Business Class Awards Best A380 Product SPAFAX • 03 SINGAPORE AIRLINES MEDIA SALES 2015 PASSENGER PROFILE Singapore Airlines’ passengers are an affluent, upmarket, and influential audience for advertisers. OCCUPATION (TOP 3) AGE NATIONALITY BY REGION Professional/ Consultant 21% 35 & Below 34% Senior Middle Management Management 20% 36 – 50 40% 19% Above 50 26% Others 40% EUROPE 22% North America 8 APAC 70% % GENDER 65% 35% PURPOSE OF TRIP Leisure 45 % Business 34 % Business & Leisure 9% Other 12 % PASSENGER FIGURES Average of 1,550,000 passengers per month SPAFAX • 04 SINGAPORE AIRLINES MEDIA SALES 2015 SPAFAX • 04 KRISWORLD KrisWorld, Singapore Airlines’ inflight entertainment magazine, offers a mix of up-to-the-minute entertainment journalism and easy to use listings. Appealing and informative, KrisWorld celebrates the extensive onboard entertainment selections that are available on Singapore Airlines’ flights with a range of engaging interviews and features. From behind–the-scenes glimpses into the latest movies, to star profiles and artist bios, the passenger is captivated and introduced to the vast world of entertainment on board. Using informative and easy to follow listings, KrisWorld is a user-friendly addition to the state-of-the art onboard interactive entertainment systems making it a must-see publication for anyone flying on Singapore Airlines. Publication Details Frequency: Monthly Language: English Readership: 1,550,000 passengers Distribution: First magazine inside every back seat pocket on all Singapore Airlines flights Rates: Inside Back Cover Outside Back Cover Double Page Spread Full Page : : : : USD 22,200 USD 25,000 USD 27,800 USD 16,700 Deadlines: Booking deadline Vetting deadline Material deadline : : : 8 weeks 6 weeks 5 weeks SPAFAX • 05 SINGAPORE AIRLINES MEDIA SALES 2015 KRISWORLD ON-SCREEN Singapore Airlines’ inflight entertainment has been consistently recognised for its high quality programming. With more than 250 movies, 350 TV programmes, nearly 800 CDs, 22 radio channels, over 80 games, passengers have a world of choice at their fingertips. KrisWorld On-Screen: 30-sec TVC Frequency: Monthly Viewership: 1,550,000 passengers Placement description : Minimum 100 KrisWorld channels, on movies & TV programmes : USD 51,800 Rate Deadlines: Booking deadline Vetting deadline Material deadline : : : 10 weeks 9 weeks 8 weeks KrisWorld On-Screen: 5-sec Billboard (1) Entry point : Language Menu Frequency : Monthly Viewership: 1,550,000 passengers Placement : First billboard entry point on KrisWorld system. First point of impact, high visibility. Rate : USD 18,150 (2) Entry point : Movie Menu Frequency : Monthly Viewership: 1,550,000 passengers Placement : Played before every movie program. High frequency, high visibility. Rate : USD 18,150 (3) Entry point : TV Menu Frequency : Monthly Viewership: 1,550,000 passengers Placement : Played before every TV program. High frequency, high visibility. Rate : USD 16,500 (4) Entry point : Airshow Frequency: Bi-Monthly Viewership: 1,236,000 passengers Placement : Airshow is a must view channel that keeps passengers informed of their flight progress and destination information throughout the journey. High frequency. (on selected aircrafts only) Rate : USD 23,000 Deadlines: Booking deadline 10 weeks Vetting deadline 9 weeks Material deadline 8 weeks SPAFAX • 06 SINGAPORE AIRLINES MEDIA SALES 2015 MECHANICAL SPECIFICATIONS KrisWorld entertainment magazine PDF Adobe Files should be supplied in PDF format. To ensure good reproduction of your artwork please supply a PDF to PDF/X-1a standard. If this is not possible, supply a standard, high resolution PDF, of at least 300dpi with all fonts and images embedded. • PDFs should not use any passwords or security options • Files should not contain transparency options, these may not print as expected • Full page advertisements must have a bleed of 3mm added to the trimmed advert size • Four-colour solids should not exceed an overall density of 300% Colour • All files must be CMYK • No spot colours • No colour Management, ICC profiles or Lab colour Fonts • Embed all fonts Images • Images should be no less thn 300dpi • Images must be CMYK • Do not use duotone made using spot colours Full-page advert bleed size 194 x 266mm Double-page advert bleed size 382 x 266mm trim size: 188 x 260mm trim size: 376 x 260mm recommended type area: 158 x 230mm recommended type area: 346 x 230mm SPAFAX • 07 SINGAPORE AIRLINES MEDIA SALES 2015 MECHANICAL SPECIFICATIONS KrisWorld On-Screen: 30-sec TVC KrisWorld On-Screen: 5-sec Billboard (Language, Movie & TV Menu) • Digital File Delivery Specs • Low-resolution mpeg files to be submitted for censorship approval. Advertising material to be submitted in all 4 formats Pixels: 640x400 320x200 Format: Bitmap Bitmap Resolution : 72 dpi 72 dpi Colour depth : 24 bit RGB 24 bit RGB Apple Pro Res Proxy 1920 x 1080 (16 x 9 HD) 720 x 486 (4 x 3 SD) 864 x 486 (16 x 9 SD) • Frame rate: 23.98 • Audio: 48k preferred. (44k is accepted) (Frame rate must match delivered video) • Audio file format: wav, aiff, aac, mp4,mp4 • Alternate acceptable File Formats (frame rates preferred are the same as above): DV, Uncompressed 8 Bit, DVC Pro, DVC Pro 50, MPG2*, MPG4* , AVI* * Preferred bit rate 8.0 or below to minimise file sizes 800x530 1280x768 Bitmap GIF 72 dpi 24 bit RGB 8 (or) 16 bit RGB KrisWorld On-Screen: 5-sec Billboard (Airshow) File type (PC): • TGA (Targa) preferred • Other acceptable graphic formats are : • TIF, .JPG, .PCX, .PCT, .PSD, .AI, .GIF • all files must be named in the DOS 8.3 format (8 character file name + 3 character extension) Resolution: • 640x480 Pixels (minimum) • Title Safe - All CRT monitors crop the outer edge of the image. To insure that important information is not cropped, keep text, logos and other graphics that are to be viewed, 64 pixels (approx. 1 in.) from both the left and right sides of the file and 48 pixels (approx. 3/4 in.) from both the top and bottom of the file. • 2 DPI; pixels/inch (minimum) • Color Safe output levels set at a maximum of 220 • Color Mode: RGB • 16 bits/pixel maximum SPAFAX • 08 SINGAPORE AIRLINES MEDIA SALES 2015 CONTACT Spafax Asia-Pacific Terms & Conditions - Spafax Airline Network (Singapore) Pte. Ltd. Kris Chan [email protected] Daniel Hutchinson [email protected] Shahreil Aziz [email protected] Spafax Europe & Middle East Nick Hopkins [email protected] Spafax USA Mary Rae Esposito [email protected] Spafax Canada Laura Maurice [email protected] 1. All advertisements in magazines, broadcast and all other forms of media offerings are accepted under the following terms and conditions. No variation to these terms and conditions is permitted unless approved in writing by Spafax Airline Network (Singapore) Pte. Ltd. 2. Cancellation or postponement of any advertisement will not be accepted after the booking deadline. If the advertiser insists on cancellation after the booking deadline, the advertiser will be liable to pay 100% of the contracted advertising rate. 3. Cancellation or postponement by the advertiser or the advertising agency of any portion of a contract nullifies all earned rate and/or frequency discounts for the entire contract. In such cases, the advertiser or the advertising agency will become liable to the Publisher for the difference between the contracted rate and the published rate on all of the past insertions. Frequency discount applies to those advertisements that have booked to appear within a 12-month period. 4. All advertisements are accepted and published by the Publisher on the representation of the advertiser and the advertising agency that both are authorized to publish the entire contents and subject matter of the advertisement. The advertiser and the advertising agency shall be held solely responsible for the contents of the advertisements. 5. In consideration of publication of an advertisement, the advertiser and the advertising agency will indemnify and hold harmless the airline, the Publisher, the magazine, their officers, agents and employees against losses and expenses (including legal fees) and losses resulting from the publication of the contents in the advertisement, including and without limitation to claims or suits for libel, violation of right of privacy, defamation, trademark or copyright infringement, misappropriation or plagiarism. Spafax South America Deborah Mogelberg [email protected] www.spafax.com 6. Execution of an order is subject to the Publisher’s approval of copy, including display, text and illustration. 7. The Publisher reserves the right to reject any advertisement for any reason at any time. 8. The Publisher reserves the right to change advertising rates on a 30-day notice. 9. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue for any reason whatsoever including but not limited to strikes, work stoppages, accidents, fires and acts of God. 10. Accredited advertising agency is entitled to 15% agency commission. 11. If the advertiser or the advertising agency fails to submit material on time, the Publisher reserves the right to repeat a previous advertisement of the correct size/technical specification or run a house ad or blank page. In any case, the advertiser or the advertising agency will be liable to pay 100% of the contracted advertising rate 12. The Publisher reserves the right to add the word “advertisement” at the top or anywhere within any page that, in the Publisher’s sole judgment, too closely resembles the editorial pages of the publication. 13. The advertiser and the advertising agency are jointly and severally liable for payment of all invoices for advertising placed. The advertiser and the advertising agency agree not to make promotional or merchandising reference to Airline in question and/ or the media of the airlines without the prior written permission of the Publisher in each instance. 14. Payment is due 30 days from the date of invoice. All payments should be made in the currency as stated on the invoice. All rates are quoted as payments due, free of all withholding, taxes and duties unless specified. The Publisher reserves the right to ask for prepayment from any advertiser or its advertising agency. 15. Advertising contracts should be made out to Spafax Airline Network (Singapore) Pte. Ltd.