7 THINGS-Moonwalk

REPORT
Drømmeløftet | 24 March 2015
Norway Beyond Oil & Gas
#drommeloftet #moonwalkme
7 THINGS
7 things we can do | Drømmeløftet
Ask not what Innovation Norway
can do for you. Ask what you can
do for Innovation in Norway.
BÅRD EKER
CEO Eker Design and Serial Entrepreneur
moonwalk
7 things we can do | Drømmeløftet
We are…
We will not recommend things we are
not ready to take on. Finger-pointing is
not our style.
We stand by the conclusions and
recommendations in this report. We are
willing, able and ready to contribute to
Innovation in Norway.
MOONWALK FOUNDERS & PARTNERS
Kenneth Winther, Founder & CEO
Viktor Varan, Co-founder & CFO
Marius Ørvik, Co-founder & CMO
Liv Marit Næss, Co-founder & CPO
moonwalk
MOONWALK TOMORROW ASTRONAUTS
#001 Einar Juel
#002 Daniela Tomova (Bulgarian)
#003 Karen-Elisabeth Sødahl
#004 Kristian Vorkinn
#005 Morten Skadsem Holthe
#006 Djordje Hinic (Serbian)
#007 Torstein Næss
#008 Herman Tinius
#009 Atle Dyrli
#010 Sverre Wiik Øberg
#011 Osama Iftekhar
#012 Jacob Kaczynski (Polish/Canadian)
#013 Erling Falch
#014 Kirill Izmikov (Russian)
#015 Katarzyna Wontorczyk (Polish)
#016 Lars Monrad-Krohn
MOONWALK ADVISORY BOARD
Jan Grønbech, Google (chair)
Karen Romer, Statoil Fuel & Retail
Karl Klingsheim, NTNU
Henrik Colin Høst, Microsoft
Cathrine Barth, Halogen
Øystein Kristroffersen, Eiendomsfag
Siri Løining, Tjuvholmen & THE THIEF
Kjetil Wold, Anti
Bente Mogård, Tine
Lars Monrad-Krohn, Oslo Science Park
Eirik Øiestad, Släger PR
Bård Eker, Eker Design
7 things we can do | Drømmeløftet
Don't look for ways to make
money. Find a 1 Billion+ people
problem. Then solve it. Money will
follow.
JAN GRØNBECH
Country Director
Google
moonwalk
7 things we can do | Drømmeløftet
Many of Norwegian coastal
economies are dependent on the Oil & Gas industry.
BÅRD STRANHEIM
Division Head StartUps & Entrepreneurs
Innovation Norway
moonwalk
7 things we can do | Drømmeløftet
Business can be built on
resources, processes or values.
Norway's heritage is resource
based. As an American, I see
Norway's unfair advantage in
values. Norway could be the land
of purpose-based business.
KAREN ROMER
Corporate Communications Statoil Fuel & Retail
moonwalk
7 things we can do | Drømmeløftet
Global problems are looking for
Norwegian solutions. Industry is
more about sales than inventions.
Start with a global problem. Sell
the painkiller.
BJØRN NISSEN
CEO at Engineers Without Borders Board Chair at Doctors Without Borders
moonwalk
7 things we can do | Drømmeløftet
We should only start battles that we can win. One job is to find out which battles.
MONA SKARET
Division Head Growth Companies & Clusters
Innovation Norway
moonwalk
7 things we can do | Drømmeløftet
If people are involved - they care. If they care - they create.
DANIELA TOMOVA
Astronaut @ Moonwalk Tomorrow
Point Connect, Thomson Reuters
moonwalk
7 things we can do | Drømmeløftet
Unfair Advantages are what
makes us World Class and can be
used to solve Global Problems.
MORTEN SKADSEM HOLTHE
Astronaut @ Moonwalk Tomorrow
NTNU
moonwalk
7 things we can do | Drømmeløftet
What would happen if we turned
our mission on its head? From ‘’We give local ideas global
opportunities’’ to ‘’We give global
problems Norwegian solutions.’’
KENNETH WINTHER
Founder & CEO
Moonwalk
moonwalk
7 THINGS we can do for Innovation in Norway
7 things we can do | Drømmeløftet
moonwalk
NORWAY TOMORROW
How might we inspire and educate a nation about our
challenges and our opportunities?
From Norwegian problem to purpose-based
Missions in weeks, not months: Work with
involvement on identified/picked thematic or industry
challenges (ie. Green Energy, Forestry, Tourism).
#1
Starts with Norwegian Unfair Advantages. Identifying
Global Pains & Desired Gains. Ends in clearly defined
Mission where ‘1 Billion+ people' problems would
benefit from World Class competence from Norway.
Anyone can join in and exploit the results. We can
contribute.
7 things we can do | Drømmeløftet
moonwalk
GLOBAL TOMORROW
How might we inspire a nation about global
problems looking for Norwegian solutions?
From Global Pains & Desired Gains to purposebased Missions in weeks, not months:
Involvement of foreign markets @ Innovation
Norway reps.
Starts with Global Pains & Desired Gains.
Identifies Norwegian Unfair Advantages to
solve or serve. Ends in clearly defined Missions
where ‘1 Billion+ people' problems would
benefit from World Class competence from
Norway.
Anyone can join in and exploit the results. We can contribute.
#2
moonwalk
7 things we can do | Drømmeløftet
INDUSTRY/THEMATIC PROGRAMS
How might we create new jobs, build new wealth
and inspire others to do the same?
Innovation & Entrepreneurship programs
portfolio to pursue the opportunities of clearly
defined purpose Missions based on Global
Problems in need of Norwegian Solutions.
#3
Starts with a consortium of companies (with one
shared portfolio or separate portfolios) and/or
single entrepreneurs and innovators looking to
develop business solving the Mission. Ends in
portfolios of businesses creating new jobs and
building new wealth.
Anyone can join in and exploit the results. We can
contribute.
7 things we can do | Drømmeløftet
moonwalk
ACADEMY OF INNOVATION &
ENTREPRENEURSHIP
How might we educate people to be the next
generation of innovators and entrepreneurs?
Digitized courses, programs and tools to
create and grow new industries that inspire
and are showing the way.
Anyone can join and exploit the results. We
can contribute.
#4
moonwalk
7 things we can do | Drømmeløftet
JOBS FOR A NEW ECONOMY (100+ PER SEMESTER)
How might we enroll people who have lost their
jobs in meaningful work that shows the way for the
next generation Norway?
#5
How many people should start a business or join
an orchestrated development plan to build new
industries?
We can take on 100+ new hires for full-time or
part-time work if the financing is in place for the
first 1-2 years (until business portfolios go cash
positive). We can contribute.
7 things we can do | Drømmeløftet
moonwalk
NORWAY = VALUE-BASED BUSINESS & #1 POSITION IN ITS OWN CATEGORY
How might we create an inspiring position and
image of Norway as a pioneering value-driven
economy?
Demonstrate our transition by establishing an
address of a World Leading values-based
economy with the tools, the network and the
partners to prove it. The systematic collection
and dissemination of the information and
insights supporting this position-framing and
selection of targets for Norwegian business
and society.
Can be a bedrock of the other ‘6 things’. We can contribute.
#6
7 things we can do | Drømmeløftet
moonwalk
MOONWALK OPEN
How might we upgrade Moonwalk to an open
system for more programs and more start-ups and
corporate innovation programs?
To make the Moonwalk system available to
anyone. To create a multiplier of initiatives
addressing selected Missions (Big Problems
based on Competitive Advantages) or others’ own
wildcards. Our system is proven and scalable.
#7
Moonwalk+Moonwalk Advisory Board+ Moonwalk
Astronauts will continue to grow a business as a
transformational player in the new economy. We will
work with the people (crowdsource), financed by the
people (crowdfunded) and benefit the people (shared
ownership).
Our door is open.
7 things we can do | Drømmeløftet
moonwalk
NORWAY TOMORROW
Next chapter Beyond Oil & Gas: 20 MAY 2015
The Moonwalk generation starts its next
chapter soon. We make a giant leap at MESH
in Oslo 4PM on 20 May.
http://bit.ly/norway-tomorrow
This is about our shared future. And you can help.
20/5
CONTACT
Kenneth Winther
Moonwalk CEO
+47 90070900
[email protected]
CO-CREATE THE FUTURE
www.moonwalk.me