2011 Marketing Promoter`s Guide

Marketing Promoter’s Guide
2013-2014
General Information
USF Sun Dome * 4202 East Fowler Ave, SUN 130 * Tampa, FL 33620
Telephone: (813) 974-3111
Website:
Fax: (813) 905-9813
www.SunDomeArena.com
Management
Global Spectrum manages the USF Sun Dome, as well as more than 115 other
public assembly facilities around the world. Nearly 20 million people attended
11,000 events in Global Spectrum venues last year. Based in Philadelphia, PA,
Global Spectrum is part of Comcast-Spectacor, one of the world’s largest sports
and entertainment companies. Comcast-Spectacor also owns the Philadelphia
Flyers of the National Hockey League, Ovations Food Services, a food and
beverage services provider, New Era Tickets, a full-service ticketing and
marketing product for public assembly facilities, Paciolan, the leading provider
of venue establishment ticketing, fundraising and marketing technology
solutions, Front Row Marketing Services, a commercial rights sales company, and
Flyers Skate Zone, a series of community ice skating rinks.
Global Spectrum Corporate Office
Global Spectrum * 3601 S. Broad Street * Philadelphia, PA 19148
Telephone: (215) 389-9587
Website:
Fax: (215) 952-5651
www.global-spectrum.com
Facility Personnel
Director of Marketing
Marketing/Group Sales
Sara Webster
Rachel Meyrowitz
1
(813) 974-8924
(813) 974-8916
Table of Contents
Page
I.
University of South Florida…………………………………….………..……….3
II.
Sun Dome Arena…………………………………………………………….…..4
III.
Market Demographics………………………………………….………....……5-10
IV.
V.
i.
Competitors………………………………………………………….…….7-9
ii.
Charities………………………………………………………………..…..10
Advertising and Media Buys………………………………………………..…11-25
i.
Print and Online……………………………………………………….....11-13
ii.
Radio……………………………………………………………..………..14-21
iii.
Television………………………………………………………..……...….22-24
iv.
Outdoor……………………………………………………….….…….….25
Advertising Program……………………………………………..…..….……….26-33
i.
Digital Assets……………………………………………………....…..….26-27
ii.
In-House Marketing………………………………………………….…..27-31
iii.
Online……………………………………………………………….…...…31-32
iv.
Grassroots………………………………………………………….…...….32
v.
Public Relations……………………………………………………..….…33
2
The University of South Florida
The University of South Florida is a high-impact, global research university
located in beautiful Tampa Bay on Florida's spectacular west coast. It is one of
the largest public universities in the nation. At the heart of USF is a vibrant,
diverse and engaged student body of over 47,000 students. Instructional faculty
at USF Tampa number more than 1,500. The students are a diverse group,
coming from every state, every U.S. territory and more than 150 countries
around the world.
The University of South Florida is a member of the American Athletic Conference,
with 17 men's and women's varsity teams competing at the NCAA-level. New
facilities for practice and competition, along with a completely renovated USF
Sun Dome, put the university's athletic facilities on par with virtually every top
program in the country.
3
Sun Dome Arena
In June of 2011, the USF Sun Dome underwent a $35.6 million dollar renovation,
implementing an abundance of new features. The USF Sun Dome Arena is now
one of the premier collegiate arenas in Division I athletics. The updates have
created a significant home court advantage for the Bulls, making it the ideal
venue for athletes. The Sun Dome is also a prime location for local events,
concerts and community gatherings. Within the first six months, the Sun Dome
has attracted major performers including Elton John and Florence & the
Machine among others. The facility is home to the men’s and women’s
basketball teams.
Post-Renovation Arena Features Include:
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Seating for over 10,000
Ability to set arena in different show configurations and sight lines
ADA compliant
Multiple parking options in vicinity of facility
Multiple back-of-house areas to support arena events
Addition of Arena Club
Addition of Team Store
Addition of Student Club
New ticket office
New sound system in concourse, Arena Club, media room
New sports lighting with shutter system
New Center Hung (4 sided video board with static scoreboard)
New video boards and ribbon boards in arena corners
Acoustic panels on select walls and ceiling
Production truck parking near loading dock
10 loge suites with 58 seats total
Reconfigured service level (volleyball offices, media room, locker rooms,
storage, video production)
For other facility specs, please see the Sun Dome Production Guide.
4
Market Demographics
As the nation’s 54th largest city, Tampa offers a unique and exciting experience
for everyone. The Greater Tampa Bay Area is comprised of six counties including
Hernando, Hillsborough, Manatee, Pasco, Pinellas, and Sarasota. Tampa's
annual average temperature of 73 degrees brings sunshine and gentle bay
breezes contributing to it’s high volume of year-round tourism. The central
location permits easy navigation for fun day trips to Orlando, Fort Myers, and
along the Eastern Coast; however, with it's rich history, famed annual
celebrations, world class attractions, and miles of sparkling waters, you’ll never
want to leave Tampa!
While the Sun Dome is situated at the University of South Florida campus, the
arena is surrounded by several other neighboring schools -- University of Tampa,
Hillsborough Community College, Eckerd College, St. Petersburg College, and
the USF satellite campuses in Sarasota and St. Petersburg.
5
Tampa Bay Facts
Population
4,369,300
College Graduates 25+
27%
Households
1,820,600
Median Household Income
$44,342
Median Age
41.74
Race
White: 64%
Hispanic or Latino: 20%
Black or African American: 13%
Other: 3%
SWOT Analysis
Strengths
●
●
Weaknesses
Newly renovated
Strong relationship with USF
Difficult to attract large shows
with a mid-size venue
● No private suites
●
Opportunities
Threats
Student body at USF provides
educated, low-cost labor
● Large population in Florida (Florida
is among the top 5 most
populated states)
●
6
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High level of competition
○ Other venues
○ Other popular sports
Venue Competitors
Bright House Network Stadium
The home of the University of Central Florida football team in Orlando. The
stadium lies on 25 acres and has a capacity of over 45,000.
Vinoy Waterfront Park
Located on the St. Petersburg waterfront overlooking Tampa Bay. The venue
hosts numerous outdoor events including Ribfest, Starfest, The Taste of Pinellas,
Tampa Bay Blues Festival, and more.
Tropicana Field
Tropicana Field has been the home of Major League Baseball’s Tampa Bay Rays
since 1998. Located in St. Petersburg, the stadium is 1.1 million square feet with a
non-retractable dome.
Tampa Bay Times Forum
The Times Forum ranks among the top venues in North America hosting more
than 150 events each year including concerts, family events, ice shows, the
circus, and other indoor sports. The venue is also home to the Tampa Bay
Lightning and Tampa Bay Storm. The Forum provides 19,758 seats for NHL games,
20,500 seats for basketball games, and up to 21,500 seats for concerts.
Raymond James Stadium
Managed by the Tampa Sports Authority, the stadium is home to the NFL Tampa
Bay Buccaneers and USF Bulls football teams. Raymond James is the annual host
for the Outback Bowl on New Year's Day. Total seating capacity is 65,890 but
can be expanded to 75,000 for special events.
1800 Ask Gary Amphitheatre
Managed by LiveNation, the amphiteatre is an outdoor concert facility located
on the Florida State Fairgrounds. There are 9,500 reserved seats under the
canopy and additional lawn seating for 10,000.
7
State Theatre
The State Theatre, located in St. Petersburg, is the area’s most unique indoor
concert venue. At 6,000 square feet, this historic theater set right in the heart of
downtown brings the best of bands, concerts, and music to Florida’s west coast.
Mahaffey Theater
Located in the heart of Downtown St. Petersburg, the newly renovated
Mahaffey Theater is a 2,031 seat cultural jewel featuring elegant ballroom
space, spectacular waterfront views, and European box-style seating. The
Mahaffey hosts top-quality artists, Broadway performances, and the renowned
Florida Orchestra.
Straz Center for the Performing Arts
The Straz Center boasts five theaters. Each venue has a unique personality and
each venue hosts different kinds of events from touring Broadway, grand opera,
jazz concerts, performance art and a free movie series on the lawn.
Ritz Ybor
Originally built in 1917, the Ritz Ybor is a premier special events venue in Tampa
consisting of three distinct rooms, a grand foyer, full service bars, a state of the
art lighting system, and an extensive caterers prep area which allows for outside
licensed and insured catering. The Ritz Ybor is open to hosting live concerts,
weddings, private parties, trade shows, corporate meetings, fundraisers, and
other special events.
8
Tampa Bay Charities
Feeding America Tampa Bay
http://feedingamericatampabay.org/
Big Brothers Big Sisters of Tampa Bay:
http://www.bbbsfl.org/
Boys and Girls Clubs of Tampa Bay:
http://www.bgctampafl.org/
Boys and Girls Clubs of the Suncoast:
http://www.bgcsun.org/
Chair Scholar’s Foundation:
http://www.chairscholars.org/
Children’s Cancer Center:
http://www.childrenscancercenter.org/
Community Foundation of Tampa Bay:
http://www.cftampabay.org/
Faith Cafe:
http://faithcafetampa.com/
Family First:
http://www.familyfirst.net/
Habitat for Humanity of Pinellas County:
http://phfh.org/
Homeless Emergency Project:
http://www.ethep.org/
Hillsborough Education Foundation:
http://www.educationfoundation.com/
Hope Children’s Home:
http://www.hopechildrenshome.org/
Humane Society of Tampa Bay:
http://www.humanesocietytampa.org/
Good Samaritan Mission:
http://www.gsmission.org/joomla/
Judeo Christian Health Clinic:
http://www.judeochristianhealthclinic.org/
Make-a-Wish Florida Chapters:
http://wishcentralfl.wish.org/
Moffitt Cancer Center Foundation:
http://www.moffitt.org/
Pinellas Education Foundation:
http://www.pinellaseducation.org/
Polk Training Center:
http://www.polktrainingcenter.org/
Rebuilding Together Tampa Bay:
http://www.rttb.org/
Ronald McDonald House of Tampa Bay:
http://www.rmhctampabay.com/
Shriners Hospitals for Children:
http://www.shrinershq.org/Hospitals/Main/
SPCA of Tampa Bay:
http://www.spcafl.org/
Special Operations Warrior Foundation:
http://www.specialops.org/
The Spring of Tampa Bay:
http://www.thespring.org/
United Way of Tampa Bay:
http://www.unitedwaysuncoast.org/
9
Advertising and Media Buys
Print and Online
Tampa Bay Times
Formerly known as the St. Petersburg Times, the Tampa Bay Times is Florida's
largest newspaper. The Times reaches an audience of more than one million
adults every week. It delivers comprehensive coverage of news through print,
digital, direct marketing, and events.
Tampa Bay Times
Daily
Sunday
Total Readership
539,700
942,900
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Website www.tampabay.com
Tampa Tribune
The second largest newspaper in the Tampa Bay area in circulation and
readership to the Tampa Bay Times. It also operates Hernando Today, The Pasco
Tribune, Highlands Today, and CENTRO Tampa (the largest Hispanic newspaper
in the Tampa Bay area).
Tampa Tribune
Daily
Sunday
Total Readership
363,700
580,000
●
Website www.tampatrib.com
10
Tampa Bay Parenting
Tampa Bay Parenting is the only monthly targeted publication aimed at women
and active families. The publication has a monthly circulation of 30,000 and an
annual readership of over 750,000. Tampa Bay Parenting is a full-color glossy
magazine that has the appeal of a national publication. They utilize several
methods of distribution including home delivery, subscriptions, an interactive
website, active social media sites, bi-monthly e-newsletters, and distribution to
commercial locations.
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Website http://tampabayparenting.com/
Creative Loafing
As the third largest newspaper in the Tampa Bay area, Creative Loafing offers
readers a valuable alternative to the two mainstream daily publications as well
as a website that provides up-to-the-minute news, information, video, podcasts
and more. The Loaf offers a comprehensive listing of local happenings covering
everything from gallery openings and concerts to sporting events and movie
times.
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Creative Loafing
Daily
Total Readership
44,356
Website http://cltampa.com/
The Oracle
The USF campus newspaper. The Oracle publishes four days a week in the fall,
spring and summer with an average circulation of 12,000 issues. One free issue is
available for each student.
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Website http://www.usforacle.com/
11
tbt*
An edition of the Tampa Bay Times, tbt* is a free daily newspaper distributed
throughout Tampa Bay at over 3,500 locations. tbt* distributes 431,500 copies
each week.
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tbt*
Daily
Total Readership
192,000
Website http://www.tampabay.com/tbt/
12
Radio
Clear Channel Communications
Based in San Antonio, Texas, the company was founded in 1972 and today
operates two main businesses through its subsidiary Clear Channel Outdoor, and
broadcast and digital media and entertainment services through wholly owned
Clear Channel Radio. With 243 million monthly listeners in the U.S., Clear
Channel has the largest reach of any radio or television outlet in America.
Station Format
Watts
Core Audience
WBTP-FM, 95.7 - Urban
Contemporary
100,000
Adults 18-64
WFLZ-FM, 93.3 Contemporary Hit Radio
100,000
Adults; emphasis on
females
WFUS-FM, 103.5 - Country
68,000
Adults 25-54
WMTX-FM, 100.7 - Adult
Contemporary
100,000
Adults 25-64; emphasis
on females
WXTB-FM, 97.9 - Rock
100,000
Males 18-49
WDAE-AM, 620 - Sports
5,500
Males 25-54
WHNZ-AM, 1250 - News
25,000
Adults 25+
WBTP-FM, 95.7 The Beat – www.957thebeat.com
95.7 The Beat is Tampa’s only true urban station in the market, capturing the
most loyal listeners in the Tampa Bay area! Exclusive format-WBTP is the only
station delivering R&B/hip hop to the active urban lifestylers from all ages. The
Beat is top 3 with adults and women ages 25-54. Award winning and top-ranked
Steve Harvey Morning Show starts the day and Keith Sweat tucks you in at night.
13
WFLZ-FM, 93.3 FLZ – www.933flz.com
93.3 FLZ is the most listened-to radio station in the state of Florida and one of the
top Pop CHR stations in the entire country! 93.3 has the strongest FM signal in the
state of Florida, reaching nearly 700,000 listeners in the Tampa Metro alone each
week. It is also ranked top 3 station across virtually every Adult and Female
demographic. Home to on-air talents like the Kane Show, Ryan Seacrest and
Staypuff.
WMTX-FM, 100.7 The Mix – www.tampabaysmix.com
Mix 100.7 is Tampa Bay’s “at work” station, delivering active women 25-64. With
one of the best music mixes in the market, from Kelly Clarkson to Nickelback,
and from Pink to Matchbox Twenty, WMTX is a favorite for the whole family! Kristy
Knight in mornings, Chris Randolph middays, Mike Klein afternoons, evenings
with Chris Davis and late nights with Mike Baker.
WXTB-FM, 98 Rock – http://www.98rock.com/main.html
98ROCK is Tampa Bay's destination for everything that rocks! Reaches the most
men 18-49 of all the rock stations in the Tampa Bay market! One of the most
male-targeted stations on the FM dial.
WFUS-FM, 103.5 – Tampa Bay’s Best Country – http://www.us1035.com/main.html
US 103.5 is Tampa Bay’s #1 Country Station! Top 5 ranked in the mornings and
top 3 in mid-days and afternoons with adults 25-54. US103.5 is also home of the
Tampa Bay Buccaneers.
WDAE-FM, 620 – Ray’s Radio - http://www.620wdae.com/main.html
The #1 sports station in the state of Florida! With 80% of its audience male, WDAE
is a great way to target Tampa Bay’s men! A top 3 choice with men 25-54 total
week, as well as, mid-days and afternoons.
WHNZ-AM, 1250 – IMPACT Radio - http://www.whnz.com/main.html
WHNZ broadcasts a news and talk show format with an emphasis on sports and
business to the Tampa bay area.
14
Cox Media Group
With a population of over 4 million, the Tampa metropolitan area is among the
top 20 radio markets nationwide. With 6 stations in this market, Cox Media
Group’s reaches nearly 50% of the Tampa audience.
Station Format
Watts
Core Audience
WSUN – FM, 97.1 – Alternative Rock
11,500
Adults 18-49
WHPT-FM, 102.5 – Hot Talk
100,000
Adults 25-54; emphasis on
males
WPOI-FM, 101.5 – Contemporary Hit
Radio
100,000
Adults 25-54
WWRM-FM, 94.9 – Adult Contemporary
100,000
Adults 25-54; emphasis on
females
WXGL – FM, 107.3 – Classic Hits
100,000
Adults 25-54
WDUV-FM, 105.5 – Soft Adult
Contemporary
33,000
Adults 35+
WSUN –FM, 97X – www.97xonline.com
97X has become the first rock radio station in the world to allow its listeners to
take control of its on-air music programming around the clock. Now, 97X has
turned its programming entirely over to its audience through its app and
website. This enables broadcasters to get much closer to their listeners and
empowers them to pick what songs they want to hear on their favorite station
live minute-by-minute in real time.
WHPT-FM, 102.5 The Bone – www.theboneonline.com
102.5 The Bone is Tampa Bay’s biggest talk station dominating Florida’s west
coast. The Cowhead show anchors the all talk line up with an emphasis on a
male audience. The Bone is a superior product that delivers real results for our
passionate audience.
15
WPOI-FM, Hot 101.5 – www.hot1015tampabay.com
Hot 101-5 is a radio station that wants to engage listeners, viewer and members
with your product or service in the most powerful and cost-effective way. To
help achieve maximum success, Hot 101.5 offers a number of capabilities and
solutions to create a truly integrated marketing program for your business
WWRM-FM, My Magic 94.9 – www.mymagic949.com
WWRM-FM has been interacting with the most sought-after and influential
consumer in America today – Women 25-54! Magic 94.9 is Tampa Bay’s “FamilyFriendly” radio station – we guarantee that you will never be embarrassed by
anything you hear on Magic 94.9! Our marketing specialists are trained to help
you identify key marketing challenges, develop solid marketing strategies, and
create on-target solutions.
WXGL-FM, 107.3 The Eagle - http://www.1073theeagle.com/
107.3 The Eagle is Tampa Bay’s Classic Hit station reaching active and affluent
adults. WXGL is #1 in Pinellas County again and again. WXGL offers a balanced
audience of adults in Tampa with 50/50 male/female ratio ages 25-54. WXGL
consistently delivers top ratings in adults demographics.
WDUV-FM, 105.5 - http://www.wduv.com/
WDUV offers continuous relaxing favorites all day, every day to Tampa Bay’s key
consumers, adults 35+. WDUV-FM is the softest spot on the Tampa Bay radio dial,
with limited commercial interruptions – providing an enhanced environment for
advertisers’ messages.
16
CBS Radio
With 126 radio stations in major markets across the country, CBS Radio is one of
the industry’s biggest operators. The division is home to more than 70 million
weekly listeners who tune in to one of 20 different music, news, talk and sports
formats. A highly diverse mix of female and male listeners can experience your
brand on-air, online or on-site. From music and local web sites, to streaming
audio and video, and mobile applications, CBS Radio offers an abundance of
digital products for advertisers to reach both a local and national audience of
more than 35 million consumers.
Station Format
Watts
Core Audience
WRBQ-FM, 104.7 – Classic
Hits
100,000
Adults 24-54
WLLD-FM, 94.1 – Rhythmic
CHR
100,000
Adults 18-45
WQYK-FM, 99.5 – Country
100,000
Adults 24-54
WYUU-FM, 92.5 - Latin
50,000
Latin Adults
WHFS-FM, 98.7 - Sports
50,000
College students, Adults
WHFS-AM, 1010 - Sports
50,000
Adults; emphasis on males
WRBQ-FM, Q105 – http://myq105.cbslocal.com/
Q105 WRBQ radio provides the greatest classic hits of all time for listeners! Q105
starts with Mason in the Morning and provides entertainment all throughout the
day ending with Bob Berry at night. Q105 targets adults ages 24-54.
17
WLLD-FM, Wild 94.1 – http://wild941.cbslocal.com/
Wild 94.1 is Tampa’s Bays #1 party station! WLLD plays all the hip-hop, rap, and
R&B hits! Wild 94.1 features The Morning Freak Show, Scant, Alli That Girl, and Nut
House. The party station targets young adults ages 18-45.
WQYK-FM, 99.5 Tampa Bay’s Country Station - http://wqyk.cbslocal.com/
WQYK is Tampa Bay’s country station. On WQYK you start your day with Cledus
& Dave in the Morning, Hank Dale and Steve Austin in the afternoon and
Veronica in the evening. WQYK targets adult country fans ages 24-54.
WYUU-FM, 92.5 Maxima – http://925maxima.cbslocal.com/
Maxima FM is Tampa’s Latin station playing Latin and Tropical Music all day
every day for the Latin community to enjoy.
WHFS-FM, 98.7 The Fan - http://tampa.cbslocal.com/category/sports/
WHFS-FM broadcasts a sports talk format in affiliation with CBS Sports Radio
network. The Fan is an affiliate of University of South Florida sports.
WHFS-AM, 1010 – Sports Radio - http://tampa.cbslocal.com/category/sports/
WHFS-AM carries NCAA football and NFL games via the Westwood One radio
network. It also carries coverage of the MLB's New York Yankees when the
games do not conflict with Tampa Bay Rays games.
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Miscellaneous
Station Format
Watts
Core Audience
WSMR-FM, 89.1 - Classical
54,000
Adults
WUSF-FM, 89.7 - Classical
72,000
Adults
WJIS-FM, 91.5 – Christian
AC
100,000
Religious Adults
WMNF-FM, 88.5 - Eclectic
7,000
Adults
WBVM-FM, 90.5 –
Christian
77,000
Religious Adults
WPCV-FM, 97.5 - Country
100,000
Adults
WSMR-FM, 89.1 Classical – http://www.wusf.usf.edu/music/channel/classical_music
WSMR 89.1 is West Florida’s only all-classical music radio station. The University of
South Florida runs the WSMR radio station.
WUSF-FM, 89.7 Public Media - http://www.wusf.usf.edu/
WUSF 89.7 is the national public radio station for West Central Florida. During the
day, the format features news and talk programming, with jazz music starting
from the evening into the night. The University of South Florida runs the WUSF
station.
WJIS-FM, 91.5 Joy FM - http://florida.thejoyfm.com/
The Joy FM guarantees that you’ll hear positive music that uplifts and
encourages you. You’ll hear caring announcers who respect and appreciate
you and a radio station “safe” for the entire family. With positive music, family
focused ministry and real people who express their faith daily your family will
have fun!
19
WMNF-FM, 88.5 Community Radio – http://www.wmnf.org/
WMNF is a listener-supported community radio station that celebrates cultural
diversity and is committed to equality, peace and economic justice. The station
features eclectic music and independent, progressive news and public affairs.
WBVM-FM, 90.5 Spirit FM - http://www.spiritfm905.com/
Spirit FM communicates Christian truth as expressed in sacred Scripture and by
the Magisterium of the Roman Catholic Church. Programming is broadcast to
“communicate the truth, nourish charity, defend justice, spread joy and foster
and confirm among all people that peace which Christ the Lord brings.”
WPCV-FM, 97 Country - http://www.wpcv.com/
97.5 Country has been Central Florida’s country music leader since 1973! WPCV
plays a perfectly balanced mix of continuous country favorites, with today’s
hottest country hits and the greatest country hits from the past.
20
Television
Network Television Advertising
CBS
WTSP
Morning: CBS This Morning, The Price is Right, 10 Weather Now, 10
News, Studio 10
Daytime: The Talk, The Young and the Restless, Let’s Make a Deal
Evening/Late Night: CBS Evening News, Criminal Minds, The Big
Bang Theory, Up to the Minute, Late Show with David Letterman
FOX
WTVT
Morning: Good Day Tampa Bay, The Wendy Williams Show, Live!
With Kelly and Michael
Daytime: Fox 13 News, Judge Alex, Divorce Court, MLB Baseball
Evening: Fox 13 News, Access Hollywood, TMZ, The Insider, House,
Glee, American Idol
ABC
WFTS
Daytime: Good Morning America, The View, ABC 7 News, Extra,
The Chew, General Hospital, Last Shot with Judge Gunn
Primetime: ABC 7 News, BBC World News, Wheel of Fortune,
Jeopardy, The Bachelor
Late Night: Friends, Tonight Show with Jay Leno, Late Night with
Jimmy Fallon
NBC
Daytime: News, Today, Days of Our Lives
WFLA
Evening Shows: Rachael Ray, The Doctors, NBC Nightly News,
Entertainment Tonight, Extra, NBC Prime
21
Cable Television Advertising
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Bright House
Bright House Media Strategies provides insight-driven media solutions tailored to
meet advertising objectives. Their product portfolio offers the depth of brand
association to over 65 of the country’s top-rated cable networks with local
advertising availabilities. They also offer a full complement of website advertising
opportunities, as well. Bright House Media Strategies provides a targeted, cost
effective advertising campaign designed to deliver a solid return on investment.
Currently, the Bright House Cable Penetration for Tampa Bay is 79%.
13 News –
A&E ABC Family –
Adult Swim –
American Movie ClassicsAnimal PlanetBay News 9 –
BET –
BH Sports Network –
Biography –
BravoCartoon Network –
CBS Sports Network –
Country Music TV –
CNBC –
CNN –
CNN A Pedido –
Comedy Central –
Cooking Channel –
Discovery Channel –
Do It Yourself –
E! Entertainment TV –
ESPN –
ESPN2 –
ESPN Deportes–
ESPNU –
Food Network –
FOX News –
FOX Business News –
FOX Deportes –
FOX Sports Network FL –
FX –
Galavision –
Golf Channel –
Adults 21-54
Adults 45-54
Families
Adults 18-34
Adults 65+
Adults 40+
Adults 35-44
Adults 18-24
Adults 35+
Adults 55+
Adults 45-54
Adults 18-34
Adults 35+
Adults 45-54
Adults 45+
Adults 45+
Adults 35-54
Adults 18-34
Adults 45+
Adults 50+
Adults 35-44
Adults 25-54
Adults 35+
Adults 35+
Adults 18-34
Men 18-44
Adults 35-64
Adults 35+
Adults 50+
Men 55+
Men 50+
Men 18-44
Adults 25-34
Men 50+
Hallmark Channel –
Headline News –
HGTV –
History Channel –
InfoMas –
Lifetime –
Lifetime Movie Network –
Lifetime Real Women –
Logo TV –
MSNBC –
MTVNational Geographic –
NBC Sports -NickelodeonNick@nite –
OWN –
OxygenSOAPnet –
Speed–
Spike TV –
Style –
SunSports –
SyFy –
TBS –
TLC –
TNT –
The Travel Channel –
TruTV –
TV LandUSA NetworkVH1Wapa –
Women’s EntertainmentWeather Channel-
22
Women 50+
Adults 35+
Adults 25-64
Adults 25-64
Adults 25-54
Women 35-64
Women 35+
Women 18+
Adults 18-54
Adults 35+
Adults 18-34
Adults 18-49
Men 25-49
Children
Adolescents
Women 25-49
Women 18-44
Women 35-64
Men 25-64
Men 18-49
Women 18-34
Men 21-49
Adults 25-64
Adults 25-64
Adults 25-49
Adults 18+
Adults 18-54
Adults 18-49
Adults 35-54
Adults 25-64
Adults 18-44
Adults 35+
Women 18-49
Adults 50+

Verizon FiOS
With access to better demographics and targeting on a wide array of
programming with over 90 cable networks, Viamedia allows for customizable
marketing to reach potential customers. Verizon FiOS homes are consistently
more upscale than non-cable homes, with higher household incomes and
spending power, making them better targets. Viamedia allows its users to insert
their advertisement into specific programs that match the lifestyle and interests
of the target audience. Viamedia currently represents 4 million cable
households across the United States.
ABC Family –
A&E –
American Movie Classics –
Animal Planet –
BET –
Big Ten Network –
Bloomberg –
Bravo –
Cartoon Network –
CBS College Sports –
Country Music TV –
CNBC –
CNN –
CNN Headline News –
CNN en Espanol –
Comcast SportsNet –
Comedy Central –
Discovery Channel –
Discovery Health –
Disney XD –
Do It Yourself–
E! Entertainment–
ESPN –
ESPN Classic –
ESPN Deportes –
ESPN2 –
ESPNews –
ESPN U –
Food Network –
FOX Business –
FOX College Sports –
FOX News –
FOX Sports –
Families
Adults 45-54
Adults 65+
Adults 40+
Adults 18-34
Adults 18-49
Adults 45+
Adults 45-54
Adults 18-34
Adults 25+
Adults 45-54
Adults 45+
Adults 45+
Adults 25-54
Adults 35-54
Adults 35+
Men 18-34
Adults 50+
Adults 50+
Kids 2-11
Adults 35-44
Adults 18-34
Men 18-49
Adults 35-54
Men 18-34
Men 18-49
Men 18-49
Men 18-49
Adults 35-64
Adults 50+
Men 18-35
Adults 25-54
Men 35+
FX –
Galavision –
Golf Channel –
Hallmark Channel –
HGTV –
History Channel –
Lifetime –
Lifetime Movie Network –
MLB Network –
MSNBC –
MTV –
MTV2 –
National Geographic –
NFL Network –
NHL Network –
Nick@night –
Nickelodeon –
Oxygen –
SOAPnet –
SPEED –
Spike –
Style –
Syfy –
TBS –
Telemundo –
The Biography Channel –
The Sportsman Channel –
The Weather Channel –
TLC –
TNT –
Toon Disney –
Travel Channel –
TruTV –
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Men18-44
Adults 25-34
Men 45-64
Women 35-54
Adults 35+
Adults 25-54
Women 18-54
Women 18-54
Men 25-54
Adults- 35+
Teens- 34
Teens- 34
Adults 18-54
Adults 18-54
Adults 25-54
Children
Children
Women18-44
Women 35-54
Men 18-54
Men 18-54
Women 18-54
Adults 25-54
Adults 25-54
Adults 25-54
Adults 40+
Men 35-54
Adults 25-54
Adults 18-40
Adults 18-54
Children
Adults 18-54
Adults 18-5
Outdoor
Outdoor advertising can be one of the most effective means of promotion for
an event. There are several available billboard locations that vary based on the
time of the event.
Outdoor
Company
Type of Billboard
Clear Channel
Outdoor
23 Digital Displays, Backlit Mall Displays, Premiere Squares,
Transit Shelters, Premiere Panels, Posters, and Bulletins
CBS Outdoor
145 Digital Billboards, 214 Posters, and 1,460 Bulletins
Lamar Outdoor
Digital Displays, Shelters, Posters, and Bulletins
CBS Billboard Locator
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Sun Dome Advertising Program
To ensure the success of your event and to drive revenues directly to your
bottom line, the Sun Dome Marketing Department is here to assist! Whether
through sponsorships, exhibitor advertising, or a custom program designed and
tailored to fit your needs, our advertising program, as seen below, can help you
reach your goals.
Digital Assets
Sun Dome Marquee
Facility marquee is located on high traffic Fowler Avenue and can be seen
by driving both East and West. Fowler is one of the busiest roadways closest
to campus and leads drivers to and from I-275.
Event details are active on digital boards upon announcement through show
date. Rotation rate is approximately 10 seconds per panel.
USF Marquee
Located on Alumni Drive and Collins Avenue at the entrance of the USF
campus.
University marquee is used for specific USF benefit advertising.
OAI On-Campus TVs
eDean TV is a primary channel of information distribution on campus. There
are over 25 TV locations on the campus. The screens are utilized for campus
news announcements, upcoming events, and advertising by local
businesses.
Marshall Student Center
The Marshall Student Center is the most trafficked area of campus for
students, staff and faculty. The center is home to the cafeteria, bank,
pharmacy, help center, study lounges, student government offices, and
remains the social hot spot. Television screens are scattered throughout the
Marshall Center and event banners are draped in the main lobby for
maximum publicity.
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Recreation Center
The Recreation Center is an exercise facility open for students, staff, and to
the general public. Television screens are scattered throughout the gym for
guests to enjoy while working out.
In-House Marketing
Poster and Flyer Distribution
Approximately 50 posters and 2000 flyers are outsourced for print and
distributed on campus and around the Tampa community.
(Additional distributed upon request)
Marketing Table
The marketing table provides all show and ticketing information for
upcoming Sun Dome events. The table is located in the main lobby near
the Box Office for prime visibility by Sun Dome visitors.
Concourse TVs
Inclusion of show details on HD TV screens in the Sun Dome arena
concourse and Arena Club. The slide show continuously loops, with each
slide receiving approximately 7-10 seconds of visibility.
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Concourse Television Screens
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Arena Club Television Screens
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LED
Inclusion of event details on LED corner boards, Ribbon, and Center Hung
during Sun Dome events.
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Calendar listings
Inclusion of event details on the following local calendar listings:
http://www.933flz.com/main.html
http://events.tboextra.com/
http://www.957thebeat.com/event_portal/view/calendar/calendar.html
http://www.mymagic949.com/events/
http://www.wduv.com/events/
http://events.myq105.cbslocal.com/
http://www.wusf.usf.edu/event
http://www.wmnf.org/concert_calendar
http://events.wtsp.com/
http://www.thisweekinsarasota.com/
http://www.abcactionnews.com/subindex/entertainment/events
http://www.mor-tv.com/community/18596138/detail.html
http://www.visittampabay.com/visitors/calendar-of-events/
http://www.tampabay360.com/calendar/
http://tampabay.metromix.com/events/
http://www.tampasdowntown.com/tampa-events.aspx
Online
Sun Dome VIP Pass
The SD VIP Pass is an electronic email notification system exclusive to
members who sign up online. VIP members are the first to receive
advance ticket pre-sale opportunities, special discount offers, and other
various show promotions.
SunDomeArena.com
Spotlight inclusion on homepage of Sun Dome website.
Listed in upcoming events calendar and in full event listing section.
Ability to promote group sales packages.
Ticketmaster.com
Extensive email announcements for all ticket purchasers of similar or
relevant previous Sun Dome events.
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Social Networking
Continual Facebook and Twitter event announcements with direct
connect from SunDomeArena.com.
Pinterest, Instagram, and Youtube also utilized heavily for promotion.
Email Signature
Event included in email signature of all outgoing employee emails.
Arena Partners
Exposure on all arena partner e-blast/distribution lists websites and social
media outlets.
Bulls Club - Pre sale opportunity
Season Ticket Holders, Club Seat Holders, Loge Suite holders
University Donors - Pre sale opportunity
IMG – Pre sale opportunity
Alumni Association – Presale opportunity
USF Athletics – Pre sale opportunity
Grassroots
Street Team
Chalking on campus sidewalks.
Target distribution of collateral throughout Tampa Bay.
(All marketing collateral to be provided by show/promoter)
Third Parties
Opportunities to utilize Sun Dome partnerships and relationships in the
area to cross promote show to ideal demographic.
Embassy Suites partnership flyer distribution
USF Athletics partnership flyer distribution
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Public Relations
Press Releases
Distribution of press releases and media advisories to comprehensive list of
all media contacts in Tampa Bay including Print, TV and Radio.
Media
Feature story and advance interview pitches to local print publications,
radio stations and TV stations.
Execution of media drops when applicable.
Announcements
Event announcements and in-game promotions during USF Football,
Baseball, Softball, Volleyball, and Basketball games.
The staff at the USF Sun Dome is looking forward to making your event a success.
On behalf of Global Spectrum and the Marketing Department we assure you
that with an expertise in the market, great customer service and a hardworking
team, you will be in the hands of the best in venue management and show
execution. Please allow us to assist in any way possible in order to guarantee a
positive experience while in the Tampa Bay!
Sincerely,
Sara Webster
Director of Marketing
USF Sun Dome – Global Spectrum
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