sponsorship info

Canada’s
Pre-eminent
Female Artist
Showcase.
Sponsorship Deck
Canada
it wasn’t for
“ IfHoney
Jam, I wouldn’t
be here today, quite
literally.”
– Nelly Furtado,
Recording Artist
Canada
“
Ebonnie, Thank you for providing something like Honey Jam for the past 20 years.
I encourage everyone to come out to Honey Jam and check out some of the up
and coming talent from across Canada.”
– Divine Brown
Juno Award Winning Artist
“
I want to congratulate Ebonnie Rowe and the entire Honey Jam team on this
milestone anniversary and for what promises to be another exciting year.
Universal Music Canada is going to be in the building.”
– Ivan Evidente
Universal Music Canada
Canada
What is
Honey Jam?
Founded in 1995 by Executive Director Ebonnie Rowe, for 20 years the non-profit also
provides and advocates for educational, mentoring, performance and professional
development opportunities through a variety of initiatives and pro grams and is a proud
supporter of female focused charities such as the YWCA.
Produced by the non-profit PhemPhat Entertainment Group, Honey Jam conducts an
annual nation-wide search and showcase of Canada’s hottest emerging female talent.
Dedicated to discovering and fostering new female talent within Canada, famous alumni
include, Michie Mee, Melanie Fiona, Nelly Furtado, Jully Black, Anjulie, Reema Major
and many more. These female musical influencers regard Honey Jam as an essential
conduit on their journey to superstardom.
Visit honeyjam.com to learn more.
Canada
Jam is so important because it gives
“ Honey
young singers an opportunity to network,
the tools to learn more about the industry
and hone their craft, and then find a place
where they can put it on stage.”
– Elaine Overholt
Artist Development Workshop Performance Coach & Audition Judge
Canada
Discovering
Talent
Honey Jam features a multicultural mix of young female talented artists from across
Canada in all genres including rock, pop, hip-hop, country, opera, gospel, dancehall,
soul, R&B and jazz.
Canada
was so nice to see was that there
“ What
was a wide variety. There were opera
singers, there were reggae singers,
there were R&B singers...”
– Adrian Rezza
Audition Judge – Producer, Rezza Brothers
Canada
The Process:
Honey Jam
2016 Events
Canada
Auditions
June 4
Honey Jam is committed to connecting emerging female talent with the people
and companies that can turn their musical ambitions into reality. Hundreds of
artists from around the country participate in live and online auditions each year,
all of whom are vying for a coveted spot. The Honey Jam season begins with a
dedicated national media push and talent search each spring, followed by
vigorous live auditions.
Media &
Talent
Launch
July 23
The Honey Jam Media and Talent Launch is an evening reception introducing
selected Honey Jam artists to music and media and industry. This provides an
opportunity for sponsors, industry, and artists to mingle and network, and to
enable the Honey Jam artists to meet one another and begin to form connections
and build relationships.
The launch includes a welcome message from Honey Jam Producer,
Ebonnie Rowe, who will speak about the plans for the 2016 showcase, artist
workshop, as well as some exciting opportunities some of the artists will receive
$5,000 in Yamaha sound equipment, as well as an opportunity to perform at the
Canada’s Walk of Fame Emerging Artist Stage in September 2016.
Canada
Artist Development
workshop
July 25
The Honey Jam Artist Development Workshop is open to the artists who
were selected to showcase at the 17th annual Honey Jam concert.
This workshop is a key component of the growth process for these artists.
As unsigned artists navigating their own paths to success, the hands-on
training offered via the workshop is a valuable experience for the artists
involved. It helps them to develop the business aspect of their
entrepreneurial endeavors and network with successful and well-connected
professionals in the industry.
Canada
Honey Jam
Concert
Aug 11
The Honey Jam Concert is a public showcase held in August at The Mod
Club Theatre in downtown Toronto where finalists from coast to coast
perform live. In previous years Much Music VJ’s such as Sarah Taylor and
Lauren Toyota, have hosted Honey Jam to an audience of music industry
influencers, media, artists, tastemakers and fans. Not only do music lovers
get to hear what is new and up and coming in the Canadian music industry
but A&R’s from all labels attend this showcase/concert looking for the next
big Canadian female musical star.
“
HoneyJam has a history of producing some
amazing talent that have become international
artists. We have Nelly Furtado, Jully Black, we
have Melanie Durant, we have Reema Major...
we have so much talent.”
– Lucas Rezza
Audition Judge – Producer, Rezza Brothers
Canada
“
We provide educational opportunities through
Honey Jam workshops which is our way of
making sure that the women who get chosen for
the show get something longer lasting than just
performing for one night.”
– Vivian Barclay
General Manager of Warner Chappell Music
Publishing & Honey Jam board member
Canada
The
Sponsorship
Opportunity
Backed by top-tier talent, a long-standing reputation
and loyal fan base, Honey Jam delivers a robust
marketing and promotional package.
Canada
This opportunity is about establishing a strong and positive affiliation between your
brand in partnership with Honey Jam and its artists, along with leveraging your
brand in front of a predominantly female, urban, 18-34 demographic. The benefit to
Honey Jam’s targeted audience is the ability to connect directly with tastemakers
and influencers, while demonstrating your brand’s commitment to fostering and
supporting the next generation of Canadian music talent.
Canada
Why become a
sponsor of
the event?
This opportunity is about establishing a strong and positive affiliation between your brand in partnership with Honey Jam and its artists, along with
leveraging your brand in front of a predominantly female, urban, 18-34
demographic. The benefit to Honey Jam’s targeted audience is the ability
to connect directly with tastemakers and influencers, while demonstrating
your brand’s commitment to fostering and supporting the next generation of
Canadian music talent.
Canada
Advantages
• Entertainment and music media and artists
• Over 1,500 attendees during the three events (Auditions, Media Launch,
Artist Workshop & Concert)
• Demographic reach 18-34 years of age – young trendsetters and
tastemakers throughout Canada.
• Making an influential mark in the music and lifestyle industry
• Supporting Canadian music industry and up and coming artists.
• Opportunities to interact with artists, media, publicists, stylists and
entertainment executives.
• Increasing brand equity and promoting your brand to a
• Targeted demographic
Past Influetial
Attendees
of Honey Jam
Recording Artists
Actors, TV Personalities
& Notable Influencers
• Nelly Furtado
• Esthero
• Much Music VJ Sarah Taylor
• Anjulie
• Suzy McNeil
• Much Music VJ Lauren Toyota
• Mekhi Pfifer
• Keisha Chante
• Stacey McKenzie, Model
• Melanie Fiona
• EMI Representatives
• Reema Major
• Divine Brown
• Andrea Lewis, Degrassi:
• VIta Chambers
• Much Music and MUCHFact
• Michie Mee,
• Saukrates
• Jully Black
• Rich Kidd
• Kardinal Offishal
The Next Generation
• Matt Babel
Judge & Music Artist Manager
• Universal Music Canada
Representatives
• Director X
• Warner Music Canada
• RT!
• Last Gang Records
• Cazhmere
Canada
• Zack Werner, Canadian Idol
Management Team
and Record Labels
• CP Records Representatives
• SONY BMG Representatives
Representatives
• Chris Smith Management
The
Media
Media partners will add value to the event,
utilizing the venue by interviewing celebrities
and industry influencers and by promoting
our sponsors through their outlets.
Canada
Media who have covered
Honey Jam events
• MuchMusic
• Toronto Star
• Global TV
• Toronto Sun
• Toronto Life
• NOW
• Rogers TV
• Exclaim
• CITY TV
• The Grid
• RapCity
• CBC Radio
• Ooh La La
• CFRB, CHRY
• SUN TV
• CKLN
• CBC, Metro
• CIUT
• Globe & Mail
• Along with multiple
• National Post
web media outlets
Past
Sponsors
“
We are very thankful for having so many
wonderful sponsors for the past 20 years.
Not only do I thank you, but the artists
who have performed at Honey Jam do as
well. You have helped achieve their goals,
but have also supported Canadian Music.”
– Ebonnie Rowe
Founder/Producer Honey Jam
Canada
• Naming rights for Concert
• Logo inclusion in print & radio advertisements
Sponsorship
benefits
Honey Jam offers an exciting opportunity
to showcase your brand in many or all of the
following ways. We will work with you to
customize a mutually beneficial partnership.
• Logo inclusion on auditions/launch/workshop/showcase radio, print,
online promotions
• Logo and with website link on honeyjam.com for one year
• Opportunity to post signage, distribute promotional material
• On-site at auditions, media launch, artist workshop and showcase
• Speaking opportunity at media launch
• Logo inclusion on-screen at Concert/Artists Showcase
• Awards presented and named after your brand at the
Concert/Artists Showcase
• Text and logo inclusion in all press releases
• Media mentions (when applicable)
• Branded booth in each event – Auditions, Media Launch,
• Artist Development Workshop and Concert/Artist Showcase
• Opportunity to post signage, distribute promotional material
• On-site at auditions, media launch, artist workshop and showcase
• Logo on all media
• Tickets to Honey Jam Concert/Artists Showcase
• Honey Jam staff wearing branded company t-shirts (supplied by client)
• Social media advertising and mentions on Facebook and Twitter from the
Honey Jam accounts leading up to all events and during.
• Placement of full size product in gifting bags, for celebrities and media to
take home (Approx. 200 pieces)
• Photos of celebrities and media holding your product(s).
• Representatives from the company to be there to speak with celebrities,
media and VIP about your brand at the media launch
Canada
• One-on-one introduction to celebrities and media
Gift Bags
& Promo
Materials
Canada
Dropping promotional materials or full size
product to Honey Jam audience, media, VIP’s,
stylists, directors, producers, musicians,
talent and journalists.
“
Honey Jam is an amazing stepping stone in terms of the goals that I’ve set for myself
as an artist. I’m very humbled and blessed to be a part of this experience, this family.
The people here are very loving, very giving and supportive. I think for any female artist
in Canada, Honey Jam is one of those things that, if you can get there, you know you’re
moving forward. It opens a whole new network of opportunities. Honey Jam is where
creativity and artistry meets advocacy and support for women. It has given me a lot of
perspective in terms of what I need to do, and having those concrete goals really helps
when you want to go some where. From vocal coaching to funding to tax tips to media
interviews, we are given valuable knowledge. Also, knowing that we all have similar
struggles like accepting yourself and building confidence is very helpful so I don’t feel
alone, and it’s just amazing to have that kind of support.”
– Victoria Sol, Artist
Canada
Jam is not a competition, it is a
“ Honey
multicultural developmental programme
and concert designed to inspire and put
forth what we feel is some the best
female talent.”
– Ebonnie Rowe, Founder/Producer
Canada
Contact
Ebonnie
Rowe –
Founder &
Executive
Director
E: [email protected]
T: (647) 930-6289
honeyjam.com
Canada