canada`s pre-eminent female artist showcase

HONEY JAM CANADA
CANADA’S PRE-EMINENT
FEMALE ARTIST SHOWCASE
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If it wasn’t for Honey Jam, I wouldn’t be here today, quite literally.”
– Nelly Furtado, Recording Artist
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“Ebonnie, Thank you for providing something like Honey Jam for the past 20 years.
I encourage everyone to come out to Honey Jam and check out some of the up
and coming talent from across Canada.” – Juno Award Winning Artist, Divine Brown
}
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“I want to congratulate Ebonnie Rowe and the entire Honey Jam team on this milestone anniversary and for what
promises to be another exciting year. Universal Music Canada is going to be in the building.”
– Ivan Evidente, Universal Music Canada
}
HONEY JAM CANADA
CANADA’S PRE-EMINENT FEMALE ARTIST SHOWCASE
What is Honey Jam Canada?
Founded in 1995 by Executive Director Ebonnie Rowe, for 20 years the
non-profit also provides and advocates for educational, mentoring, performance and
professional development opportunities through a variety of initiatives and programs and is a proud supporter of female focused charities such as the YWCA.
Produced by the non-profit PhemPhat Entertainment Group, Honey Jam
conducts an annual nation-wide search and showcase of Canada’s hottest emerging
female talent.
Dedicated to discovering and fostering new female talent within Canada,
famous alumni include, Michie Mee, Melanie Fiona, Nelly Furtado, Jully Black, Anjulie,
Reema Major and many more. These female musical influencers regard Honey Jam
as an essential conduit on their journey to superstardom.
Go to www.honeyjam.com to learn more.
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“What was so nice to see was that there was a wide variety.
There were opera singers, there were reggae singers, there were R&B singers…”
– Adrian Rezza, Audition Judge – Producer, Rezza Brothers
THE HONEY JAM PROCESS
How we discover talent
DISCOVERING THE TALENT
Honey Jam features a multicultural mix of young female talented artists from across Canada in all genres including rock,
pop, hip-hop, country, opera, gospel, dancehall, soul, R&B and jazz.
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“Honey Jam is so important because it gives young singers an opportunity to network, the tools
to learn more about the industry and hone their craft, and then find a place where they can put it on stage.”
– Elaine Overholt, Artist Development Workshop Performance Coach & Audition Judge
}
THE HONEY JAM PROCESS
Honey Jam 2015 Events
Auditions (May 31)
Honey Jam is committed to connecting emerging female talent with the people and companies that can turn their musical
ambitions into reality. Hundreds of artists from around the country participate in live and online auditions each year, all of
whom are vying for a coveted spot. The Honey Jam season begins with a dedicated national media push and talent search
each spring, followed by vigorous live auditions.
Media and Talent Launch (July 23)
The Honey Jam Media and Talent Launch is an evening reception introducing selected Honey Jam artists to music and media and industry. This provides an opportunity for sponsors, industry, and artists to mingle and network, and to enable the
Honey Jam artists to meet one another and begin to form connections and build relationships.
The launch includes a welcome message from Honey Jam Producer, Ebonnie Rowe, who will speak about the plans for the
2015 showcase, artist workshop, as well as some exciting opportunities some of the artists will receive $5,000 in
Yamaha sound equipment, as well as an opportunity to perform at the Canada’s Walk of Fame Emerging Artist Stage
in September 2015.
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“Honey Jam has been such a wonderful experience in my life.
I’m thankful for everyone who’s made the past 20 years memorable.”
– Ebonnie Rowe, Founder/Producer Honey Jam
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THE HONEY JAM PROCESS
Honey Jam 2015 Events, continued
Artist Development Workshop (July 25)
The Honey Jam Artist Development Workshop is open to the artists who were selected to showcase at the 17th annual
Honey Jam concert. This workshop is a key component of the growth process for these artists. As unsigned artists
navigating their own paths to success, the hands-on training offered via the workshop is a valuable experience for the
artists involved. It helps them to develop the business aspect of their entrepreneurial endeavors and network with
successful and well-connected professionals in the industry.
Concert (August 13)
The Honey Jam Concert is a public showcase held in August at The Mod Club Theatre in downtown Toronto where finalists
from coast to coast perform live. In previous years Much Music VJ’s such as Sarah Taylor and Lauren Toyota, have hosted
Honey Jam to an audience of music industry influencers, media, artists, tastemakers and fans. Not only do music lovers get
to hear what is new and up and coming in the Canadian music industry but A&R’s from all labels attend this showcase/concert looking for the next big Canadian female musical star.
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“HoneyJam has a history of producing some amazing talent that have become international artists.
We have Nelly Furtado, Jully Black, we have Melanie Durant, we have Reema Major... we have so much talent.”
– Lucas Rezza, Audition Judge – Producer, Rezza Brothers
}
The Sponsorship Opportunity
B
acked by top-tier talent, a long-standing reputation and loyal fan base,
Honey Jam delivers a robust marketing and promotional package.
This opportunity is about establishing a strong and positive affiliation between your brand in partnership with Honey Jam
and its artists, along with leveraging your brand in front of a predominantly female, urban, 18-34 demographic. The
benefit to Honey Jam’s targeted audience is the ability to connect directly with tastemakers and influencers, while
demonstrating your brand’s commitment to fostering and supporting the next generation of Canadian music talent.
WHY BECOME A SPONSOR OF THE EVENT?
Taking advantage of each events’ resources for connecting up and coming female talent and music influencers together.
Honey Jam offers a direct event platform that caters to Canadian artists, stylists, producers,
entertainment industry executives, media, talent and publicists. The concert venue will host over 600
guest, and will be an ideal place for professional networking and celebrity spotting in Toronto.
ADVANTAGES:
• Entertainment and music media and artists
• Over 1,500 attendees during the three events (Auditions,
Media Launch, Artist Workshop & Concert)
• Demographic reach 18-34 years of age – young trendsetters
and tastemakers throughout Canada.
• Making an influential mark in the music and lifestyle industry
• Supporting Canadian music industry and up and
coming artists.
• Opportunities to interact with artists, media, publicists, stylists and entertainment executives.
• Increasing brand equity and promoting your brand to a
targeted demographic
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“Honey Jam is well-known and it has been around for 20 years. It is something that we are proud
to support, and we are proud to be partnered with Ebonnie and Honey Jam.”
– Andre Lucas, Community Relations Manager, TD Bank
}
Past Influential Attendees
of Honey Jam
Recording Artists
Nelly Furtado
Anjulie
Mekhi Pfifer
Reema Major
Michie Mee,
Jully Black
Kardinal Offishal
Esthero
Suzy McNeil
Keisha Chante
Divine Brown
Saukrates
Rich Kidd
Actors, TV Personalities & Notable Influencers
Much Music VJ Sarah Taylor
Much Music VJ Lauren Toyota
Stacey McKenzie, Model
Andrea Lewis, Degrassi: The Next Generation
Matt Babel
Director X
RT!
Cazhmere
Zack Werner, Canadian Idol Judge
& Music Artist Manager
Melanie Fiona
VIta Chambers
Universal Music Canada
Representatives
Warner Music Canada
Last Gang Records
Management Team and Record Labels
CP Records Representatives
SONY BMG Representatives
EMI Representatives
Much Music and
MUCHFact Representatives
Chris Smith Management
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“I’m working with two young singers who got into HoneyJam last year.
It’s so phenomenal to see them empowered by this experience and to get this opportunity.
There is something about HoneyJam that is just absolutely singular as an experience.” – Zack Werner, Artist Manager
The Media
Media partners will add value to the event, utilizing the venue by interviewing celebrities and industry influencers
and by promoting our sponsors through their outlets.
MEDIA WHO HAVE COVERED HONEY JAM EVENTS
MuchMusic
Global TV
Toronto Life
Rogers TV
CITY TV
RapCity
Ooh La La
SUN TV
CBC, Metro
Globe & Mail
National Post
Toronto Star
Toronto Sun
NOW
Exclaim
The Grid
CBC Radio
CFRB, CHRY
CKLN
CIUT
Along with multiple web media outlets
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PRESS CLIPPINGS
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“We are very thankful for having so many wonderful sponsors for the past 20 years.
Not only do I thank you, but the artists who have performed at Honey Jam do as well. You have helped achieve
their goals, but have also supported Canadian Music.” – Ebonnie Rowe, Founder/Producer Honey Jam
Past Sponsors
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“We provide educational opportunities through Honey Jam workshops which is our way of making sure
that the women who get chosen for the show get something longer lasting than just performing for one night.”
– Vivian Barclay, General Manager of Warner Chappell Music Publishing & Honey Jam board member
}
SPONSORSHIP BENEFITS
H
oney Jam offers an exciting opportunity to showcase your brand in many or all of the
following ways. We will work with you to customize a mutually beneficial partnership
• Naming rights for Concert
• Logo inclusion in print & radio advertisements
• Logo inclusion on auditions/launch/workshop/showcase radio,
print, online promotions
• Logo and with website link on honeyjam.com for 1 year
• Opportunity to post signage, distribute promotional material
on-site at auditions, media launch, artist workshop and showcase
• Speaking opportunity at media launch
• Logo inclusion on-screen at Concert/Artists Showcase
• Awards presented and named after your brand at the
Concert/Artists Showcase
• Text and logo inclusion in all press releases
• Media mentions (when applicable)
• Branded booth in each event – Auditions, Media Launch,
Artist Development Workshop and Concert/Artist Showcase
• Opportunity to post signage, distribute promotional material
on-site at auditions, media launch, artist workshop and showcase
• Logo on all media
• Tickets to Honey Jam Concert/Artists Showcase
• Honey Jam staff wearing branded company t-shirts
(supplied by client)
• Social media advertising and mentions on Facebook and Twitter
from the Honey Jam accounts leading up to all events and during.
• Placement of full size product in gifting bags, for celebrities and
media to take home (Approx. 200 pieces).
• Photos of celebrities and media holding your product(s).
• Representatives from the company to be there to speak with celebrities, media and VIP about your brand at the media launch
• One-on-one introduction to celebrities and media
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“Honey Jam is not a competition, it is a multicultural developmental programme and concert designed to
inspire and put forth what we feel is some the best female talent.”
– Ebonnie Rowe, Founder/Producer
Gift Bags & Promo Materials
HONEY JAM GIFT BAGS
Dropping promotional materials or full size product to Honey Jam audience, media, VIP’s, stylists, directors, producers,
musicians, talent and journalists.
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CONTACT
EBONNIE ROWE – FOUNDER &
EXECUTIVE DIRECTOR
[email protected]
www.honeyjam.com (647) 930-6289
“Honey Jam is an amazing stepping stone in terms of the goals that I’ve set for
myself as an artist. I’m very humbled and blessed to be a part of this experience,
this family. The people here are very loving, very giving and supportive. I think
for any female artist in Canada, Honey Jam is one of those things that, if you can
get there, you know you’re moving forward. It opens a whole new network of
opportunities. Honey Jam is where creativity and artistry meets advocacy and
support for women. It has given me a lot of perspective in terms of what I need
to do, and having those concrete goals really helps when you want to go somewhere. From vocal coaching to funding to tax tips to media interviews, we are
given valuable knowledge. Also, knowing that we all have similar struggles like
accepting yourself and building confidence is very helpful so I don’t feel alone,
and it’s just amazing to have that kind of support.”
Artist Victoria Sol