Milano

LOCAL NETWORK
“Our aim is to provide a reliable,
multiplatform, consistent information to all
the italian local communities, providing news
for all the 8094 Italian municipalities”
1.307.495 inhabitants (Milano)
37 inhabitants (Morterone)
no matter for us
LOCAL NETWORK
Our local network is formed of 17 cities distributed all over the country
that have either a print and an online version. Moreover, we cover
online the other 8077 italian municipalities with a customized page on
the web.
Milano Roma
Venezia-Mestre
Treviso Padova
Verona Rovigo
Vicenza Belluno
Bologna
Firenze
Napoli Bari
Caserta Salerno
Lecce
LOCAL INFORMATION MAP
NEWS
LOCAL NEWS
BLOGS
ONLINE
BIG CITIES – DEDICATED WEBSITES FOR
LEISURE
MILAN
ROME
MEZZOGIORNO AREA (NAPOLI-SALERNO
CASERTA-BARI-LECCE)
VENETO (VENEZIA-VERONA-PADOVA
TREVISO-VICENZA-BELLUNO-ROVIGO)
FLORENCE
BOLOGNA
SMALL CITIES – ONE WEBSITE
FOR EVERY ITALIAN MUNICIPALITY
LOCAL NEWS
EVENTS
CITY STATS & INFO
WEATHER
AIR QUALITY
DIRECTORIES
LOCAL SPORTS
MUSIC
MUSEUMS
EXHIBITIONS
FOOD & DRINK GUIDES
GYM GUIDES
UGC
MOBILE VERSION
IPAD APP
IPHONE APP
Local News
Restaurants reviews
LOCAL NEWS COMMENTS
PICTURES
BLOGS
FORUMS
RESTAURANTS REVIEWS
VIDEOS
EVENTS
CONTESTS
EVENTS SPONSORSHIP
EXHIBITIONS
CORRIERE DELLA SERA (daily)
PRINT
LOCAL NEWS PAGES
LOCAL NEWS PAGES
MILAN + ViviMilano
ROME
MEZZOGIORNO AREA (NAPOLI-SALERNO
CASERTA-BARI-LECCE)
VENETO (VENEZIA-VERONA-PADOVA
TREVISO-VICENZA-BELLUNO-ROVIGO)
FLORENCE
BOLOGNA
TRENTO
BOLZANO
VIVIMILANO (weekly issue)
MILAN EVENTS
FOOD & DRINKS GUIDES
CITY GUIDES
LOCAL ADVERTISING
COUPONS
BOOKS
FOOD & DRINKS GUIDES
WELLNESS GUIDES
BADGES
RESTAURANTS SEALs
OF QUALITY
There is a growing demand of local information. In Italy this market is still young,
and Corriere della Sera.it is leading in every city in which is present. Moreover the
growth of the local network is more outstanding compared to the national one*.
170%
148%
125%
103%
Local network Corriere.it
National Corriere.it
80%
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p
a
9
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0
ay
9
0
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j
9
0
jul
9
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a
9
09
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se
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9
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9
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9
10
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ja
10
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10
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10
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10
y
a
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* Nielsen Site Census May 2010
Milano
Corriere della Sera Milano is the main local edition because:
Milano is the place where Corriere della Sera
is born
Milano is the place where the daily print edition of Corriere
della Sera is sold the most
corriere.milano.it unique audience: 1,669,531 users*
Three different ways of communication
NEWS
INTERACTION
MULTIPLATFORM CONTENT
* Nielsen Site Census May 2010
Milano
Newsroom fully
dedicated to the online
edition
Strong integration
between paper and web
editions
Video News
Strong focus on leisure
with events and food and
drink reviews
NEWS
Milano
NEWS
ACCURATE SEARCH FOR
EVENTS
FREE EVENTS
MUSIC
Tickets purchase
RESTAURANTS
FOOD & DRINK
Restaurants
Bars
Clubs
MUSEUMS & EXHIBITIONS
MOVIES
THEATERS
FITNESS CENTERS
Milano
Online forum for the interaction
between journalists and readers.
Initiatives to let our readers to
interact with the website.
We permit users to send multimedia
content (pictures, videos and text)
in order to enrich our information
bottom up.
It is possible for users to review
restaurants, clubs and most of the
interesting meeting point of the city.
INTERACTION
Milano
Creative contest about the future of
Milano: “La Milano che vorrei”
Three phases:
1. Contest: readers involved to send
their proposals about the Milano of our
future.
2. It has been possible for users, to
have a speech with the major of Milano
about their ideas and proposals.
3. An exhibition, promoted by the city
administration, with some of the most
interesting works sent by our readers.
INTERACTION
Milano
Received:
600 graphics
60 videos
50 textual ideas
more than 500K views of
the page on the website.
big attention by the daily
newspapers and
magazines.
INTERACTION
Milano
INTERACTION
FOOD & DRINK
500 > RESTAURANTS
600 > BARS & CLUBS
Voting system
Reviews
Nearby Events, clubs and
restaurants
Geolocation
Reader commentaries
The starting point for
iPhone APP version
and restaurant reviews
Milano
Web
news
ugc
restaurants
reviews
sport
centers
reviews
agenda
MULTIPLATFORM CONTENT
Mobile
Apps
Video
Print
Books
Events
Maps
IL MIO COMUNE
Since May the 1st 2010, we launched “Il
mio Comune”, a new set of services for
all the 8094 italian municipalities.
There is a mini-website for every
municipality with a bunch of services
customized for each village; no matter
if 1,307,495 or 37 inhabitants.
We provide statistics, services and
news. We want to make the
information the most capillary
possible, in order to provide targeted
services to citizens into a village level.
IL MIO COMUNE
Statistics &
Government Data
Local flash
news
Weather & air quality
and pollution
forecasting
Useful
addresses
Personal informations and
pictures about local elected
administrators
Maps and public utilities
on map. Data given by
several national
departments for health,
school, national institutions
and service providers,
operating in the area
Local sports: from the
most important national
category, to the amateur
seasons’ results and
rankings.
Local
advertising:
Directories
Sunday
trading and duty
pharmacies
Local
events
Movies and
cinemas
Local
advertising:
Display
Local
advertising:
Classifieds
BUSINESS MODEL
Different types of local advertising
Display
BUSINESS MODEL
Different types of local advertising
Directories
BUSINESS MODEL
Different types of local advertising
Classifieds: Real Estate, Jobs and Cars
BACKUP
Local Web Editions: Growth
Corriere Fiorentino
r
ap
09
jun
09
g
au
09
t
oc
09
c
de
09
Corriere Roma
r0
p
a
9
0
jun
9
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a
9
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9
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9
0
b1
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Corriere di Bologna
0apr 0
1
r
ap
9
0
jun
9
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a
9
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oc
9
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d
9
Corriere del Veneto
10
10 r 09 n 09
10
09 b 10
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fe
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de
au
Corriere del Mezzogiorno
Corriere Milano
10 r 09
10
10 r 09 n 09 g 09 t 09
09 b 10
10
09 b 10
09
0 9 t 09
r
r
c
r
b
c
n
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p
c
p
p
ju
o
fe
fe
ju
a
o
a
fe
a
de
ap
ap
au
de
au
* Nielsen Site Census May 2010
BACKUP
Local Editions: Network Growth
The growth of the local network of Corriere della Sera.it,
is about the 70%* since last april
170%
152%
134%
116%
98%
Local Network Growth %
80%
ap
9
0
r
9
0
9
9
9
9
0
0
9
0
0
9 l 09
0
1
0
0
0
0
1
1
0
1
1
0
t
v dec jan
y jun
ju
feb mar apr may
aug sep oc
no
ma
* Nielsen Site Census May 2010