2014 magazine - Doma Home Furnishings

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Wood in platinum and bone
Crafted in the USA - Shipped in 4 weeks
Tampa 813.258.4500
St.Pete 727.327.9400
email [email protected]
Spartan leather
sectional in choice
of pearl gray or
white leather
starting at $3895
Corridor Media
cabinet in choice of
wood and 3 or 4 door
starting at $1999
Smith Collection Sectional shown with the Luna Chairs.
Sectional starts at $2499. The way you want it - as quick as 3 weeks
Alameda Bedroom available in
fabric or leather and underframe
storage starting at $1799
Grace sofa with chaise.
Many configurations and fabrics
to choose from starting at $ 2499
3
inside
6
5
WELCOME
6
GRAY IS THE NEW BLACK
The latest in home decorating
and design trends and where
to look for more
14
10 ENTERTAINING EASE
Company is coming!
Here’s how to enjoy the party
14 HIDES ARE HIP
When it comes to contemporary
furniture, beauty is indeed
skin deep
22
18 MODERN MASHUP
Blending contemporary home
furnishings with your favorite
antiques and other styles you love
22 ACCENT POINT
How and where to find accessories
to give your home a finished,
pulled-together look.
26 LIVING LARGE
Making the most of small spaces
30 HOME GROWN
Look to products made in
North America for exceptional
quality and value
34 YOUR LOCAL DESIGN EXPERT
The advantages of shopping
locally, and in a Contemporary
Design Group store
26
25 independent,
contemporary retailers
across the country
All models and styles shown may not be available
Published by FurnitureCore, Inc. / Home Furnishings Business Magazine. ©2014. All rights reserved.
The content contained within may not be reproduced without the expressed written consent of the publisher.
4 AT HOME
welcome
Hello!
We offer quick-delivery programs
with some custom pieces availabe in
three, short weeks.
Welcome to our first issue of At
Home magazine and the world of
DoMA Home Furnishings, where you
can find a myriad of design solutions
for your entire home.
Other elements of the DoMA
difference include: our competitor
price matching; our take-it-home,
try-it approval program; our 30-day,
instock return policy and our interestfree financing solutions.
Founded in 2006, DoMA is, and
always has been, family owned and
operated, and we’re dedicated to
our community and to supporting it.
We’re active in our support of local
artists, animal rescue programs and a
number of local hospital charities. All
of those endeavors get to the heart of
who we are, but what we do best is
help people create beautiful homes.
welcome col
We take pride in providing solutions
with quality products for your
design projects. Drop by one of our
showrooms and see what we have to
offer and the services we provide. I
know you’ll be glad you did.
Here at DoMA, we specialize in
custom design solutions for the
entire home. Our team is fantastic at
conducting in-home consultations,
and we gladly work with registered
design professionals on trade
partnership programs.
55
decorate
Grayis
the New Black
Soft gray, as shown on this Palliser
sectional, is adaptable and works with
a wide spectrum of colors.
The latest in home decorating and design trends
and where to look for more
If the color gray brings to mind childhood memories of
staring out a window on a dismal day waiting for the sun
to return, dotty elders, bankers’ suits, or some vague,
intermediate area, it may be time for a new appraisal. In
home furnishings at least, gray has broken free of its dreary
associations and shot to No. 1 with a bullet. Gray—in all its
shades—is hot!
“Dark gray, mid-gray, light gray, if it’s gray, it’s topping the
6 AT HOME
charts,” relates one color expert, a comment echoed by
Contemporary Design Group members across the board.
In upholstery, where trend forecasters report that rounded,
curvy silhouettes are getting more attention than designs
with sharp angles or square corners, gray is now considered
the “new neutral.” In wood furnishings, where walnut is ruling
the day, gray-toned woods appear to be gathering momentum. And, in metal finishes, the most in-demand looks span
silvery gray shades like brushed chrome, steel and platinum.
decorate
We Gotcha Covered
Gray or not, neutral upholstery continues to hold sway in
Contemporary Design Group member showrooms across
the country. “Neutral fabric—gray, black, brown, khaki,
beige, ivory and even some navy and greens—make the
clean lines of a contemporary sofa or sectional frame stand
out; you can really see the design. It’s just an easier read,”
says one designer. “Then, we like to pop it with color.”
In fact, design experts suggest starting with a neutral
base in an investment piece like a sofa or sectional and
then layering in color with pillows, accessories, artwork
and accent chairs, can be a smart and cost-effective
way to remain on fashion’s leading edge. Then, as trends
Pink Ribbon
A saturated yet
soft mid-pink
shade with a cause
worthy name.
Sunshine
There’s little better
than a bright, sunny
day, and Sunshine
delivers.
Orchid
A visually sensual
mid-range purple,
Orchid is flexible
enough for mixing
and matching.
come and go, whether the “it” shade is purple (Pantone’s
anointed color this year is Radiant Orchid), fuchsia, eggplant, blue, turquoise, aqua, teal, green, red, yellow,
orange or pink, or you are simply in the mood for a
change, updating your look is quick and easy.
An even smarter move for many shoppers now is opting for
something in the relatively new class of high-performance
fabrics. With brand names like Sunbrella, Crypton, Brisa
and Ultrasuede, and durable, high-tech constructions like
microfiber, easy-care performance fabrics guard against
stains and wear, look great and feel just as good. Accidents
happen, and performance fabrics are a boon for openplan spaces where food and drinks are consumed, and for
those sharing spaces with children and pets.
Spin the
Color
Wheel
Ultrasuede is a beautiful fabric
for contemporary lines. That
said, the company offers a
wide range of colors to completely dress or accentuate all
of the positives. Here’s a look
at some of our favorites.
Here’s Your Cue
Shoppers seeking inspiration and information about what
may be trending in contemporary design have more
sources than ever for great ideas and style cues.
Websites like Pinterest and Houzz, the Twitter feeds of
celebrity and professional designers, as well as other
home furnishings experts, home-related cable channels
like HGTV, shelter magazines and publications, and of
course, the imaginatively merchandised, trend-setting
and ever-changing showrooms of Contemporary Design
Group member stores.
Lime
Add a twist of Lime
to any room for a
surefire blast of
happy.
Robin’s Egg
This smile-worthy
blue is filled with
nostalgia. Team
Robin’s Egg with
nearly every color
on the spectrum
Sunset
Inspired by sundrenched Western
landscapes, Sunset
is reminiscent of
gorgeous beach
sunsets.
For those still unsure about what looks will suit them,
experts suggest taking a good look in their closet.
In addition to the fashions in your closet, look around at
the places you love most. The combination of colors in
nature are fantastic and places you gravitate to may hold
clues to your favorite palettes.
Personal taste dictates what’s going to work well and
what you will value in the long term. As one standout
design talent notes, “You are the one who will live with it,
so go with your gut instinct!”
7
AMERICAN WALNUT by
AMerican Leather
The American Walnut Collection by American Leather is a curated selection of art pieces
authored by a handful of our favorite designers. Intrigued by the increased attention to
mid-century modern detailing and classic elements that nod to the era, exposed walnut has
intentionally been infused into each design. We’ve combined the nostalgic warmth of walnut
with the current coolness of brushed stainless details resulting in a fresh, forward interpretation
of the trend in the softly modern attitude of American Leather. Re-discover the beauty of natural
walnut with the quality assurance of the American Leather brand through this collection of
stunning conversation pieces sure to become treasured heirlooms of the future.
Made in America
| In your home in about 30 days.
www.americanleather.com
entertain
E
ntertaining Ease
Company is coming!
Here’s how to enjoy the party
EVER IMAGINED YOURSELF as the host of one of those intimate
dinner parties portrayed in glossy ads, surrounded by shiny, happy
people looking exceptionally beautiful in the soft glow of candlelight,
gathered around a table perfectly dressed with a spread only a
professional food stylist could have arranged, and thought, “my
friends just don’t clean up that well.”
Well, we can’t help much with your social network, or for that matter,
the menu for the Food Network challenge. (Hint: hire a personal chef
and bartender for the evening.) We can, however, offer some insights
on how to make your space look magazine-shoot ready.
Fill your bar with all the necessities
before company arrives.
10 AT HOME
Take that dining room for instance. A lot of homes today don’t actually
have one, or at least, a dining room that is limited strictly to dining.
“Builders are eliminating the traditional dining room in many homes
today, in favor of more open-plan layouts and multi-use spaces,” says
one design expert. “Furniture designers are following suit with multifunctional pieces that adapt to these spaces, and the changing needs
and uses they accommodate in an instant.”
entertain
Fluffy Towels are
Just the Beginning
Copeland Audrey table is
equipped with easy-stow
leaves, making extending
your table a snap.
TO HELP GUESTS staying the night feel welcome, today’s hosts
and hostesses with the most, emulate world-class hoteliers and
innkeepers in the thoughtful details. Offer a selection of fluffy
towels, soaps and other toiletries in the bath, and empty space
in either a closet or drawer (preferably both) for guests to stow
clothing and other personal items. High thread-count sheets and
cloud-like pillows are, of course, de rigueur. Those who truly expect
to be remembered as a five-star establishment though had better
investigate the American Leather sleeper, known among true
connoisseurs as the ultimate overnight accommodation, not only for
its exceptionally good-looking, patent-pending design that provides
comfortable seating, but because it is actually exceptionally
comfortable to sleep on as well.
Stirred, Not in the Least Bit Shaken
Indeed, if your notion of extending the dining table
to accommodate extra guests involves dragging
a set of leaves out of storage once or twice a year
and wrenching open the table from both ends
to insert them, only to reverse the whole process
when the party ends, it’s time to take a look at
some of the newest designs in dining.
You’ll find cool table designs that are motorized
with self-store leaves, as well as height-adjustable
from table height to bar height for cocktails, and
cocktail tables that raise up to dining height when
everyone decides to linger into the dinner hour.
Self-store leaves are ideal for the right-sizing
crowd for whom storage is always an issue.
Other hip options created to make any event
smoother and stress-free, are multi-purpose
bars with plenty of storage, bar carts and other
wheeled designs that allow a host to easily move
the party—outdoors in or indoors out—and taller
media cabinets that double as sideboards.
Contemporary Design Group retailers offer three exclusive
Comfort Sleeper designs from American Leather
“American Leather Comfort
Sleepers are easy to open and offer
three wonderful mattress options,
in seven sizes all the way up to
king, and they are also available
in sectionals, as well as sofas,”
reports a Contemporary Design
specialist. “I know, because of the
six designers on my team, four
of us have purchased them for
our own homes!”
11
7-piece living room as
shown starting at $4,200
DoMA Design Center
A
nyone can furnish a house. We
can help furnish your home. We've
been helping the Tampa Bay area
families make their homes great
for more than eight years. With a talented
team with 100 years of combined design
experience, we look forward to assisting you
in all your designs needs.
FREE room planning and in-home design
consultations with purchase. Services
include, but not limited to color paint
consultations, Room design, custom rug
designs and window treatments.
In addition for those in the trade, DoMA
has a designer partnership program that
includes trade discounts, warehousing
and delivery service and more. See a store
consultant for details on how to register.
6-piece tangent dining
room starting at $5,999
Planet table and ice chairs, choose
from many finish and color options.
Create a Mid-century feel with
the Lilly Sofa starting at $1499
13
leather
Ekornes offers an
expansive selection of
leather seating options.
Hides Are Hip
When it comes to contemporary furniture, beauty is indeed skin deep
SUPPLE AND LUXURIOUS, leather lends itself beautifully
to the sophisticated, sleek and clean lines of high-fashion,
contemporary furniture designs, with a draping capability that
serves to emphasize the great shapes of today’s styles.
Yet, when seeking the perfect sofa, sectional or chair that
speaks to you like no other, experts say that the soft and
plush hand—or feel—of the leather covering the frame is
the factor often trumping all else in the majority of shoppers’
buying decisions.
That’s not too surprising given that touch is the first sense
we experience in the womb. A superbly soft leather just
feels wonderful, and well, sexy—making our initial attraction
and emotional response to contact with this natural and
luxe material extremely visceral. If you want the attraction
to develop into a relationship that can go the distance,
however, it’s important to ask (and answer) a few questions to
determine compatibility.
Who (and what) Do You Love?
Be upfront with your salesperson or design consultant about
all other loves in your life, particularly kids and pets, because
14 AT HOME
not all leathers are created equal and durability is a factor to
consider. Also, be open about your lifestyle, meaning, how,
where and how often the furniture will be used.
“The fact is, a quality leather can last a very long time,” relates
a Contemporary Design Group upholstery expert. “And when
you are investing in great, quality design, you want longevity.”
As wise a choice as leather furniture can be, education is
key to determine the ideal grade of leather for your unique
circumstances and ensure you receive the best value for your
furniture investment.
A family with small children and a couple of dogs who like to
nap on the sofa may not want a naked, or untreated aniline
leather which offers no protection from stains in their family
room, for example. And if they do, they should be sure to
understand what to expect in terms of how the leather will
wear over the long haul. High-traffic space or not, that same
family may also not want a fully protected leather due to the
difference in the feel of the material. [See accompanying
story]. The good news is that a Contemporary Design Group
professional can help choose the ideal leather, which may be
one with some protectant that still has a soft, supple feel.
leather
Leather,
By Definition
Here are some words commonly used to describe leathers. Working
with your design professional will help you decide which is the BEST
leather for you!
Pure Aniline: Most leathers are analine dyed, But only the finest, most
beautiful hides are analine dyed and left “naked” creating a sumptuous
and soft leather.
Semi-aniline: Sometimes called “protected,” these leathers have a small
amount of surface pigment, giving them slightly better protection against
stains and fading.
Corrected: These leathers are less costly. The natural top grain is
corrected and embossed to create a uniform look. Heavier surface
pigment is applied making care of these leathers easier.
Pull-up: Full anilines that have been processed to produce a weathered,
or distressed look.
Embossed: Varying grades of leather can be embossed to create natural
looking textures or artistic patterns. textures.
Why Top Grain is Tops
LEATHER FURNITURE PRICES are largely determined by
the quality or grade of the leather, and leathers are graded
by the size, location and extent of the natural blemishes like
wrinkles and scars that are inherent in all natural hides.
Hides are separated into layers. “The very top layer is
known as the top grain, and if you were to examine the
top layer under a microscope, you would see fibers
running in every direction, making the top grain layer of
the hide very, very strong,” says a Contemporary Design
Group leather expert.
There’s a vast range of
quality and price within
top grain leathers, and
what’s best for one may
not be best for others.
Part of leather furniture’s
great appeal is luxuriant
comfort. “The finest of top
grain leathers will have the
softest feel, but may not
be as desirable if ease of
care is important within
Leather cutting
requires precision
to find the best
parts of the hide.
your house,” advises one expert. “They do tend to be a little
more temperamental.”
Finally, no matter how well it is cared for, all upholstered
furniture will fade with time and exposure to light and heat.
Your local Contemporary Design Group retailer can offer
solutions to help slow the process.
15
a moment just for you
Given all that you do for your family, your employer, your clients, it seems entirely reasonable to us that at some point in the day you
should settle into the most comfortable seating in the world. Experience the comfort of Stressless, and see if you agree.
©2014 ekornes inc. all rights reserved.
To learn more: StresslessDesign.com 855-553-9060
style
Modern
MASHUP
Blending contemporary home furnishings with your favorite
antiques and other styles you love
THERE ARE MANY reasons to love modern and contemporary style. Whether you came of age in an era when designers
like Charles and Ray Eames and Milo Baughman were first beginning to celebrate form and function by incorporating plastics, bent veneers and lighter weight materials into useable objects, or at a time when we carry more technology in our back
pocket than those masters of mid-century design could ever have imagined, something in the sleek shapes, clean lines
and cool curves appeals.
Even so, few of us experience only one true love in our lives. “Most people are not strictly one style or another,” relates one
style expert. And, like that box of photographs, ticket stubs and love letters from past relationships tucked away on the top
shelf of the closet we never get around to disposing of, we consumers tend to collect all sorts of “things” over time.
18 AT HOME
style
This bedroom from A.L.F. meshes beautifully with the traditional chandelier.
Lighten Up
It’s all in the Mix
“Americans are gravitating toward minimalism
and cleaner, simpler lines,” says one design
expert.
That said, the experts say that achieving the
perfect balance can be tricky. And that’s where
the design professionals associated with the
Contemporary Design Group can help.
Even so, as with that aforementioned box of
old love letters, we remain emotionally attached to certain things, and most won’t fit
in a cardboard box. Nor do most of us begin
with an entirely empty room. Prized antiques
passed down through generations, a vintage
find with meaning, or the special “thing” with
strong sentimental value you found on that
amazing European vacation; maybe lots of
special things. So what to do? Blend.
“Your space should make you feel good, so
you need to surround yourself with things that
make you feel good,” relates a Contemporary
Design Group retailer. “I grew up in a family that
blended antiques and contemporary furnishings so I appreciate that it gives a room a sense
of character.”
“When you put a classic modern sofa together
in a room with antiques, everything looks better,”
says yet another contemporary design specialist.
“The result is very eclectic. There’s a sense of
warmth that softens the edges and you can sit
back and reflect on the individual pieces.”
“Simplicity can be very easy to accomplish, and
we can help,” relates one member. “We have
on-staff design consultants who understand
how to use color, texture, finish and scale to tie
things together, and how to use an antique for
contrast, or a special piece as a focal point in
an interior space.”
Americans are moving toward minimalism, but
that doesn’t mean tossing out all that you love
and hold dear. Modern goes with everything.
Contemporary isn’t always cold; it can be
warm, welcoming and cozy. It’s not all glass
and steel.
“One of the things our designers ask people
to consider is, what are the things in your room
that are there now that you absolutely love, that
you couldn’t live without?’,” said one expert. “A
trained eye will be able to bring all the disparate
elements together and make it great.”
19
decorate
DIY BATHROOM
REMODEL
Tackling a bathroom
remodel may not
be for the faint of
heart, but it can be
accomplished by
those master doit-yourselfers who
have the time and
the know-how.
W
hen it comes to home
improvement, Americans
have embraced doing it
themselves in a major way.
According to American Express’ Consumer
Spending and Saving report, 67 percent
say they make home improvements
themselves, and upgrading a bathroom
remains at the top of the list. A mid-range
bathroom remodel recoups more than 65
percent of its cost at resale.
When considering a do-it-yourself
remodel of a bathroom, here are some
quick, ways to spruce up your bathroom
yourself while still netting professional
quality results.
Start Small
The power of bath accessories.
Of course, towels and toothbrush holders
can have an impact, but anything can make
a difference. Swap out outdated cabinet
hardware or replace a medicine cabinet.
Replace a boring mirror with a beveled
option to turn a functional element into
20 AT HOME
an eye-catching focal point. Or, frame an
existing mirror with an elegant frame.
Swap out an outdated, plain shower door
with a decorative frosted one or one with
a pattern for some pizazz. A new shower
door can make an old shower look fresh
and new.
Style and Function
Update the bathroom fixtures from ceiling
to floor. Light fixtures are mostly plug
and play with just a few screws and wire
connections. And, yes, you can hang a
chandelier in the bathroom! Be sure to
shutter the power before starting any
electrical work.
Replace old faucets and the toilet. Not
only can you invest in a low-flow, highefficiency toilet, designs have taken on an
upscale look.
New faucets come in all shapes, sizes,
designs, finishes and prices to give every
consumer the ability to match tastes and
décor. Installing new faucets can be a bit
tricky in tight spaces so ensure plenty of
WD40 and patience are on hand. AH
decorate
Best Bets
Looking to make your bathroom a true retreat? Matt Muenster,
licensed contractor and host of “Bath Crashers” and “Bathtastic!”
offers these must-haves on the DIY network.
1. Ceramic Tile Shower: Ceramic-tiled showers look good
and offer benefits such as preventing humidity, easy cleaning and guarding against fungi and dust mites.
2. Multi-Head Shower: Multiple shower heads, bench seating, shelves, make a shower a room of its own.
3. Two Sinks: Double sinks let two people enjoy their own
space.
4. Separate Water Closet: A separate water closet, or toilet
room, is a must in shared master baths. Afterall, some
things should remain a bit of a mystery, and privacy is a
must!
5. His-Her Towel Racks: Create personal space within a
shared space.
6. Extra-Large Bathtub: Add some romance. After lighting
candles and adding bubbles, you may never want to leave.
7. Lots of Counter Space: Take full advantage of your expanded bathroom with plenty of counter space.
8. Lots of Cabinet Space: Stash unsightly toiletries in the
cabinet, and keep your accessories on display.
9. Artwork: Include your bathroom in your home décor
plan. Wall art can brighten the space and complement
color tones.
10. Warming Lamp: Warm up after stepping out of the
shower with a warming lamp on a timer. (Extra benefit: Your
pets will love you for it.)
21
accents
Accent
Point
How and where to find accessories to give
your home a finished, pulled-together look.
WITH CLEAN LINES and shapes akin to modern art forms, well-designed contemporary
styles look right at home in nearly every space, and are beautifully compatible with just
about everything else we own. The jewelry, or accessories, added to a room makes it home.
Striking the balance between too few and too many accents is key in creating a welldressed home. This in mind, we turned to a number of contemporary design experts to
seek advice on what may feel like a bit of a conundrum: How does one go about properly
accessorizing a space without overdoing it?
Dressing for Success
“I think of decorative accessories the
way French women wear scarves,” a
contemporary design maven described.
“She gets up in the morning and puts
on the same, well-designed black dress
nearly every day, but she throws on her
Hermès scarf one day, or the Khai Silk
scarf she picked up in Vietnam another,
and that’s what makes her entire outfit.
“If you think of the major pieces in your room as the canvas, or little black
dress, or jeans and T-shirt,” she continues, “the accessories you choose
are the jewelry and shoes. They are the great scarves that you put on that
can take the room to the next level. Accessories give your home a finished,
pulled together look that make it really feel the way you want it to.”
A pop of color from the lamp shines
the spotlight on this chair.
22 AT HOME
Still says another designewr, as clean a look as contemporary design
is, don’t be afraid to ask for professional assistance to achieving the
perfect balance.
accents
Carefully curated accessories pull
together and complete a room.
Who better to help find that great piece of jewelry than
a contemporary design consultant? “You can wear a
great dress and make it look better by adding beautiful
accessories and great shoes,” says one design authority
known for exceptional accessorizing. “We are trained
in scale and proportion, to know what’s available out
there, and we can help identify the piece that will make
a room, ‘your’ room.”
stores don’t just sell furniture, they scour markets across
the world for special accents for a complete look.
“Contemporary design pairs wonderfully with original
art, from paintings and other wall décor to sculptures in
colored glass, metal and mixed media. The key is to look
for pieces that make a statement, whether it’s because
of its color, or its scale. But most of all, it is important to
surround yourself with things you really love.”
Inspiration for great room design can be found in your
local Contemporary Design Group showrooms. The
23
My Comfort™ sleepers are a seamless solution for any space.
With an easy, three-step open and close operation, this sleeper allows for quick
set-up and clean up. It features a Serta® mattress with a gel infused memory
foam layer that dissipates the heat, keeping the body cool and comfortable.
roommate
sit better. sleep better.
central park
CDG
Exclusives
Buena vista
FROM PALLISER
The My Comfort™ glider is a stylish, European-inspired look with an
ergonomic design to cradle your body and complement your décor.
Find your optimal position for relaxation with Touch Power Control.
For a full range of My Comfort™ products please visit mycomfort.palliser.com
Avaron Montorized
Incliner (quickship)
starting at $6,599
RECLINE IN STYLE.
MANUAL TO MOTORIZED.
D
oMA has a full selection of reclining sofas,
sectionals and chairs to choose from.
Select from top manufacturers such as
Amercian Leather, Bracci, Comfort Design, Elite,
Ekornes, Lazar, Palliser and W.Schillig . Choose
from hundreds of leather or fabric options with
some available in our Quick Ship program as
soon as three weeks.
ZONE recliner in your
choice of metals,
leathers or fabrics
starting at $1,499
Central Park
Swivel glider
recliner starting
at $1,599
Moroni Motorized sectional
incliner with adjustable rachet
headrest starting at $4,299
25
organize
BDI’s Format office provides an abundance of storage for small spaces.
LIVING LARGE
Making the most of small spaces
GREAT CONTEMPORARY DESIGN comes in all shapes and sizes. That’s particularly good news for
many as urban centers are growing faster than their suburban counterparts.
Driving the changing numbers are waves of empty nesters seeking to downsize, as well as young
professionals following opportunities in the job markets. Both groups are in search of the vibrant
lifestyles cities afford, with easy access to public transportation, culture, restaurants, nightlife and more.
26 AT HOME
organize
The trade-off, of course, for people living in urban environments is that space becomes limited.
Maximizing it in the most stylish and efficient way is where contemporary style’s emphasis on design
innovation, function and performance really shines.
“We specialize in furniture that is compact and multi-functional and we can offer alternatives for
people who have spatial problems that they didn’t have, say, 10 or 15 years ago,” says a Contemporary
Design Group member devoted to providing shoppers with practical solutions that are easy to live and
work with.
Short on Dimensions, Big on Style
When space is at a premium, every inch counts. Know what
you’ve got to work with and be prepared to share the information
with a design consultant. It’s helpful to go to a store with rough
dimensions of your living space, Most Contemporary Design
Group showrooms offer free, in-home design consultations
and will gladly take the measurements for you, eliminating any
guesswork in the process.
The next order of business is to determine how you want to use
the area you have. Often, when space is limited, a room serves
more than one function. Do you want to sleep in the space, or will
you need to accommodate overnight guests? How about dining
and entertaining?
A.L.F. offers wall units featuring a myriad of cubbies.
Like Clark Kent ducking into a phone booth and emerging as
Superman, many of today’s innovative furniture designs are
quick-change artists that can smoothly segue from one function
to another. Imagine a glass-topped extension table with leaves
stored inside the table. When a longer dining surface is called for,
the leaves roll out and pop up into place, then tuck back in when
the party is over. Or, a coffee table on rollers with a lift top that
easily morphs into a movable dining area then shifts back out of
the way.
Storage invariably remains an issue for anyone living in a
small space. Thankfully Contemporary Design Group design
professionals have more than a few tricks up their sleeves to
maximize available space. They can use vertical space by moving
up the wall with bookcases and wall units that act as room
dividers. Or, they can create a bedroom where none exists with
sleeper sofas that are comfortable enough to sleep on every
night, and find additional storage opportunities with beds that
feature deep drawers hidden beneath.
Contemporary Design Group members are great sources
of information and offer smart design tips for the spatially
challenged.
This dining table folds away when not in use.
27
decorate
OUTSIDE
THE LINES
Maui lounger starting at $799
28 AT HOME
decorate
Decorating an outdoor space takes as much thought and
planning as dressing an interior. Here’s how to make a porch,
patio, deck or other outdoor space a welcoming spot.
O
utdoor furniture is not what it used to be.
Choices no longer revolve around
plastic lounge chairs or hard,
uncomfortable metal dining chairs. Instead, there’s
an abundance of options available to create a
lovely, outdoor extension to your home.
Unlike any other room in your home, the outside
room isn’t constrained by walls. Instead, here’s
the perfect place to create a personal space that
offers an oasis of peace, relaxation and freedom.
Outdoor spaces are definitely an extension of the
home and are just as important as any other room
in the house.
The possibilities are endless when planning an
outdoor space. If dining al fresco is your thing;
create a welcoming dining spot. If reading and
lounging is more in line with your vision; find the
comfiest, coziest seats to offer your respite.
A well-designed outdoor space not only increases
a home’s property value, it also changes the way
it is used. Outdoor kitchens — the latest rage in
home décor — televisions, fire pits and umbrellas,
all make outdoor spaces useable a good bit of the
year.
When embarking on creating the perfect outdoor
space, be sure to think ahead and plan things out.
Why would you treat outside living spaces any
differently than you would the interior spaces of
your home? Buying haphazardly won’t bring you
the space you crave. Have a plan for your vision.
Keep in mind that outdoor spaces present unique
challenges, such as placement, creating shelter
from the sun and wind or providing privacy. When
developing plans for outdoor rooms, consider the
need for pergolas, awnings, umbrellas, greenery
and fences, and be sure to arrange the furniture to
capture the eye-catching landscape.
No matter the size of your outdoor area, look to
create zones that define where to cook, lounge,
chat or dine. Be mindful of good traffic flow so that
people can mingle when you entertain. AH
Best Bets
1. Blend your interior and exterior palettes.
2. research differences in a variety of furniture brands.
3. mix and match pieces and materials. No one says everything has to match either indoors or out.
4. If you have a dining group immediately outside the back door on a patio, consider two deep
seating chairs and a small coffee table as a conversation area. then, create your dining room away
from the house, deeper into a garden space.
5. complement your furniture to your home’s architecture and natural surroundings.
29
live
Home
Grown
Look to products made in North America for exceptional
quality and value
THE BEAUTY OF A GLOBAL economy is that there is
virtually nothing beyond the reach of American shoppers
today. Indeed, the entire planet is little more than a click
away. Yet, while the world is our oyster, there are good
reasons to think locally.
Great design can come from anywhere, and Contemporary
Design Group members scour the world in search of
beautifully designed, contemporary looks. Sometimes,
however, those beautiful designs are found right at home
in the U.S.
States like North Carolina, Vermont, California and Texas
are home to a number of furniture suppliers for the 25
retailers who make up the Contemporary Design Group.
30 AT HOME
“Some of the best designs we’ve found were designed
right here in America,” says one group member, adding
that many of those states are steeped in furniture
manufacturing history.
While searching for products for their stores, Contemporary
Design Group members rigorously vet any company—
domestic or otherwise—we partner with to ensure the
highest standards possible.
If furnishing your home with American-made goods is
important to you, know that your local Contemporary
Design Group showroom offers a wide array of
product from mid-century modern to contemporary
and beyond.
live
American Leather produces its products
in Dallas.
Thayer Coggin’s
upholstery hails from
North Carolina.
31
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?
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Pre-K (Age 3) through 12th Grade
5101 First St. NE, St. Petersburg, FL 33703 • 727-456-7511 • www.CanYouBeMore.com
shop
Your Local DESIGN
EXPERT
The advantages of shopping locally, and in a Contemporary Design Group store
EVERYONE NEEDS somebody in their
corner, and when shopping for great
contemporary and modern home
furnishings, shoppers can find no better
ally than a local Contemporary Design
Group member store.
Contemporary Design Group members
have been recognized for excellence
by trade associations like the North
American Home Furnishings Association, the Better Business Bureau, and
within their individual communities.
The group is also proudly affiliated with
the Sustainable Furnishings Council,
a non-profit committed to promoting
sustainable practices among manufacturers, retailers and shoppers alike.
Supporting a local retailer — like your
Contemporary Design Group store
— can have a meaningful, profound
impact in your community.
C O N T E M P O R A RY D E S I G N . C O M
Local, independent and active participants of their communities, members
support local Habitat for Humanity
chapters, hospital foundations, beautiful art museums and a wide variety of
other establishments and charitable
organizations.
Store designers are talented professionals. Many of them are graduates of
top design schools, American Society of
Interior Designers members (ASID) and
Council for Interior Design accredited.
“Don’t undervalue the relationship that
you can develop with your designer,
or sales consultant,” relates one retail
expert, “because that person can be a
font of knowledge. They can be your
problem solver, and they can cut the
decision-making and editing process
in half. Plus, when you become friendly
with a designer, when you come back
in you won’t have to start from scratch.
They will already know your tastes and
the styles you like.”
Along with superior design and service
assistance on the ground, Contemporary Design Group buyers are dedicated
retail professionals who never stop
searching for the most unique and high
quality designs for your home. They are
also highly creative and work closely
with manufacturers to offer several
exclusive CDG collections and designs
that cannot be found anywhere else. As
talented and experienced negotiators,
they obtain the best prices and pass the
savings along to their customers.
CONTEMPORARY DESIGN GROUP
25 independent retailers, 39 showrooms coast to coast
Burlington Furniture
Burlington, VT
Forma Furniture
Boulder and Ft. Collins, CO
Lawrance Furniture
San Diego, CA
The Century House
Madison, WI
Hillside Furniture
Bloomfield Hills, MI
NIU Urban Living
McAllen, TX
Circle Furniture
Throughout Massachusetts
Houseworks
Indianapolis, IN
PerLora Furniture
Pittsburgh, PA
Contents Interiors
Tucson, AZ
Indoor Furniture
Columbia, MD.
Decorum
Norfolk and Virginia Beach, VA
IronHorse Home
San Francisco Bay Area, CA
Rosenthal Contemporary
Furniture
Minneapolis, MN
DoMa Home Furnishings
Greater Tampa, Fla.
Jensen-Lewis
New York, NY
Fishel’s
Portland and Beaverton, OR
LaDiff
Richmond, VA
34 AT HOME
San Francisco Design
Salt Lake City and Park City, UT
Scan Home
Anchorage, AK
Skandinavia Contemporary
Interiors
Austin, TX
Sklar Furnishings
Boca Raton, FL
Suburban Contemporary
Furnishings
Oklahoma City, OK
Surroundings Furniture
and Design
Northfield, NJ.
TEMA Furniture
Albuquerque, NM
Find Your Store at www.contemporarydesign.com
entrepreneur
David King
The Master Creator Behind DOMA Home Furnishings
W
hat does DOMA stand for?
The name is of Slavic origin
and means “at home” which
is exactly what you’ll feel
like when you visit one of two exclusive designer showrooms and meet Mr. David King,
the Master Mind behind DOMA!
After 20 years in the corporate world,
with experience in Commercial & Interior
design, Sales, and Human Resources in the
Wholesale & Retail sectors, David made the
decision to become his own boss and start a
company that both fulfilled his passions for
design and creativity. David was recruited
out of college by a Furniture & Design firm
called Scandinavian Design Gallery based in
Natick, Massachusetts. They were a powerhouse in the industry in the 70’s and 80’s with
over 200 locations. David quickly moved up
the ranks to regional VP of Sales and Design
in New York City and the surrounding tristate area. Over the next 20 years and a few
companies later, he found himself drifting
away from what he enjoyed most – Home
Furnishings and Design. “Subsequently, in
my search to determine what way I’d accomplish this, I realized there was a void in
the local marketplace for a full line contemporary home furnishings retailer that offered
full customization and supported with design
services. Hence, DOMA was born”!
David and his highly trained staff of professionals focus on providing a full line of
contemporary and transitional furnishings
with a concentration on quality build standards, customization and sourcing in a consultative, friendly, relaxed atmosphere. High
quality construction and an ongoing focus on
www.PanacheVue.com
supporting American made products where
possible.
DOMA Home Furnishings is unlike
many other furniture stores, this is not a chain
store but a family owned and operated business with a knowledgeable sales staff who
will treat like family, not just a customer!
David and his staff work hard to customize
and provide you the piece you’re looking for,
by listening to and getting to know all their
customers on a personal level, because furniture is extremely personal and your home is
a reflection of your personality.
David is involved in the community
through many different ways, all coming
from his heart. DOMA’s community outreach focused on the Arts – from 10 local
artists whose work they display throughout
their showrooms to their partnerships with
various local organizations such as Pepin
Heart Hospital and Pet Pal Rescue.
DOMA has an extensive line card that includes manufacturers that are synomous with
quality such as API, Ekornes, BDI, Carter,
Weiman, Dinec, Elite, Schillig, Lazar, Jaymar, Johnston Casual, Calligaris, Rossetto,
Younger plus many lighting, Accessories,
Rug and Art lines.
David’s five and ten year goals for
DOMA are to grow in the local market with
additional showrooms as well as develop a
web presence. DOMA provides white glove
delivery and set up locally from Ocala to
Orlando and south to Naples. They also ship
anywhere in the Continental US.
Panache asked David what his most
memorable or interesting work related experience was and his favorite part of owning a
ad here
business. “I’d have to say, it was the Grand
Opening of the 1st store in St Pete. Seeing
your vision and plan, from an idea to its inception, come to fruition through the support
and help of family and friends was a very
rewarding. There are several things I enjoy
greatly, the independence of your decision
making, seeing your ideas help transform the
lives of others and the ability to provide for
my family”.
In David’s spare time, he spends quality time with family and friends. “I’ve been
with my partner for over 25 years, while not
directly involved in the daily operations; he
is actively involved and provides ongoing inspiration. Our dog, Darby, is the store greeter
and the DOMA mascot with an ongoing following. Our home in St Petersburg is our
‘hobby’ as we are never ever finished with
making it a reflection of us … it’s a constant
work in progress. Many of my clients ask …
‘Your home must look beautiful’ … based on
what we’ve been able to do for them, I reply
that it’s like the cobbler that had no shoes …
our home is never done”.
Three words that best describe David
King and DOMA are Unique, Committed,
and Evolving. David feels he owes his success to his family, especially his mother Lynn
and his partner Ed and his core staff, Connie,
Barbara and of course Darby!
If you’ve been searching for that one extra special piece to complete a room or are
ready to redo and entire house, visit DOMA
Home Furnishings today! 4005 W. Gandy
Blvd, Tampa, 813-258-4500; 2540 22nd Avenue North, St. Petersburg, 727-327-9400.
www.DomaHomeFurnishings.com
PANACHE VUE’ 19
35
PRSRT STD
US POSTAGE
PAID
LIBERTY, MO
PERMIT 275
2540 22nd Ave., North
St. Petersburg, FL 33713
LOCATIONS
HOURS
ST. PETERSBURG
2540 22ND AVE . NORTH / 727-327-9400
MON-SAT 10 - 6
SUNDAY 12 – 5
AFTER HOURS BY APPOINTMENT
TAMPA
4005 W. GANDY BLVD / 813-258-4500
DOMAHOMEFURNISHINGS.COM
STRESSLESS GALLERY
AT BOTH LOCATIONS
YOUR SOURCE FOR CONTEMPORARY DESIGN