European E-Commerce development
Transcription
European E-Commerce development
E-commerce market 1 Contents I. Market information II. Company profiles •2 European market The Netherlands The Netherlands are one of the most active countries in Europe on e-commerce, 71% of all consumers buy products online. An important reason for the growth of the e-commerce market is the trust that consumers have in the security regarding payments. Just 7% of the Dutch population is worried about this financial security. Europe In Western Europe the e-commerce market is expected to grow with 11% per year in the coming four years. De turnover from online retail in Western Europe in 2009 was equal to € 68bln. Most of the European markets are relatively immature, except for the UK market. The average amount of spending per person in 2009 was equal to € 483,- p.p. This average spending is expected to rise to € 601,in 2014. Although the e-commerce market is quite an international market, only 7% of all European consumers buy their products in webshops in other EU-countries. Source: http://www.webwinkelvakdagen.nl/nl/nieuws/Online_retail_Nederland_een_van_de_actiefste_van_Europa http://www.forrester.com/rb/Research/western_european_online_retail_forecast,_2009_to/q/id/56543/t/2 http://ecommerceblog.nl/whats-crosschannel-retail/ Clipperton Finance 3 Worldwide market The global e-commerce turnover is expected to grow by 19% in 2011 to $ 680bln and $ 963bln in 2013. The number of people who buy online still increases. 38% buys at least once per month. The amount of people who don’t shop online at all is declined to 12% in 2010 compared to 20% in 2007. In the US the turnover in the e-commerce market is expected to rise with 10% per year the coming four years to $ 249bln. The expected turnover in 2011 is $ 187bln. One potential weakness in e-retail growth is the possibility of an internet sales tax. Reasons for online shopping, which drive the growth of the e-commerce market are convenience, cheaper, wider productrange and saving time. Source:http://www.webwinkelvakdagen.nl/nl/nieuws/Online_retail_Nederland_een_van_de_actiefste_van_Europa http://techcrunch.com/2011/01/03/j-p-morgan-global-e-commerce-revenue-to-grow-by-19-percent-in-2011-to-680b/ 4 Product segments The most popular products to buy online differ per country. On average the most popular products include books, event-tickets and clothing. In the early years of e-commerce, the physical media segment (books, CDs, DVDs) was the first one to break out and achieve mainstream acceptance. Electronics is also a ‘early-adopter’ category, including computing, consumer electronics and appliances. Sectors such as apparel are less conducive to ecommerce and have taken longer to develop. Therefore buying these products online is mainly popular in the more mature markets, like UK. Source: Clipperton Finance 5 E-commerce landscape Source: Intershop 6 Trends in the e-commerce market (i) Consumer loyalty: The number of people who buy online is still growing, but eventually this growth will stabilise. Consumer loyalty is the key to real revenue growth by online retailers. Loyal consumers are willing to pay a higher prices, buy more products, are easier to reach and are taking care of free publicity. Recent research proves key properties of consumer loyalty are contact interactivity, convenience, care, choice, character, cultivation, customization, community en confidentiality. Cross-channel To realise the growth in turnover , online retailers have to develop a cross-channel strategy in the coming years. Consumers will buy offline as well as online and mobile commerce is a new channel, which will develop in the near future. Cross channel retail is expected to be an important growth driver in the retailsector. In the Netherlands 69% of the consumers buy products via 2 or more different channels, in the US this percentage is even higher, 78%. Source: http://ecommerceblog.nl/whats-crosschannel-retail/ 7 Trends in the e-commerce market (ii) Social Media Social Media is mainly used by people between an age of 18-34. That’s why social media are an important medium for branding and loyalty. Social Media is expected to become more important for online retailers. Social Media is not yet used very often to share online purchasing activities. Source: http://ecommerceblog.nl/whats-crosschannel-retail/ Intershop 8 Trends in the e-commerce market (iii) Touchless e-commerce Online retailers who don’t held stock on their own, but deliver directly from manufacturer to consumer on a JIT basis. This business model will lead to a broader range of products, because a retailer can aggregate from multiple suppliers. Mass-customization Consumers can design, customize or even build their product from scratch. Categories where customization is common in the off-line world are natural targets for the next wave of online players. Payments The Netherlands are actually quite unique regarding secure payment methods, using IDeal. Other used payment methods are Paypal and Credit / Debit Cards. The costs for buying by mobile is relatively expensive compared to the costs related on online shopping. Mobile commerce See next slides Source: Clipperton Finance 9 Mobile commerce A research by Forrester proves that only 1% of the respondents in the Netherlands have bought a product via their mobile phone and 4% responded they are interested in buying via mobile phone. In comparison to other European countries this percentage is very low. Securer payment methods and sites that are adjusted to the size of mobile phone screens could lead to growth of popularity of mobile commerce. Although the Mobile commerce market is a relatively small and early stage market. The market is expected to grow enormously in the next five years. Source: http://ecommerceblog.nl/whats-crosschannel-retail/ http://www.mediact.nl/weblog/enorme-groei-online-retail-tot-2015 http://ecommerceblog.nl/hoe-ziet-de-nederlandse-mobile-commerce-markt-eruit/ 10 Mobile commerce (ii) The most popular products bought via mobile commerce are take away food, cinema-tickets, music and dvd’s. A downside of mobile commerce is that its growth could negatively effect brick and mortar stores. Source: http://ecommerceblog.nl/whats-crosschannel-retail/ http://ecommerceblog.nl/hoe-ziet-de-nederlandse-mobile-commerce-markt-eruit/ 11 Changing market (i) Source: Intershop 12 Changing market (ii) Source: Intershop 13 Changing market (iii) 1995 2000 Wave One The Gold Rush Basic online retailing Low bandwith and static web pages Basic search Simple account management Credit-card payments E-mail marketing 2005 Wave Two Maturity & Growth Personalisation Advanced search navigation Product comparisons Cross-sell/up-sell Advanced payment options Communities 2010 Wave Three Inovation Web 2.0 Virtual dressing rooms Product videos Customised products Product and store blogs Social marketing Channel integration Loyalty programs Source: Argo securities 14 SEO and google The amount of clicks still increases each quarter. In five years the amount of clicks became three times higher in 2010 compared to the starting level 2005, which indicated that it is a popular method of marketing. Although the average CPC in the Netherlands did not reach the level of before the crisis, 2008Q2, it is expected that the average CPC will increase further in the near future. These costs per click are still much lower in the Netherlands than in other countries, therefore the Netherlands is a relatively inexpensive country to market products via internet. Indexed aggregated paid clicks Indexed AVG cost per click 350 105 300 100 250 95 200 90 150 85 100 80 50 75 0 Aggregated paid clicks AVG cost per click Source: http://ecommerceblog.nl/search-marketings-insights-2010/ Google 15 Google Base Comparison sites are quite important for the success of e-commerce companies, the introduction of Google Base, another comparison/auction site by Google, is expected to have a large influence on e-commerce companies. Google Base is rated first in the TOP10 shopping engines, which list is based on traffic, revenue, COS% (spend/revenue), average CPC, responsiveness and Merchant tools. The popularity of Google Base is among others related to its cost-free structure and highly regarded Google Analytics tool. Google Base is already introduced in US, Germany and UK and is expected to be introduced in the near future in the Netherlands. It is recommended that e-commerce companies optimize their Google Base Strategy. Source: http://blog.cpcstrategy.com/the-top-ten-comparison-shopping-engines-compared/ 16 Video Advertising Display and video ads can greatly increase retailers` site visits and brand name searches. Internet retailers can use video advertising not just to drive consumers to the website in the first place, but also to reach back to them to encourage them to purchase a product on their website. Video advertising: Increases the chance of a front-page Google result Increases time spend on the website Help visitors in making purchasing decisions Increases purchase intent 33% of online retailers plan to add video to their sites in 2010, making it a higher priority than any other advanced feature! eMarketer, March 2010 Source: http://www.internetretailer.com/2010/03/26/online-display-and-video-ads-pull-consumers-to-sites-study-says http://www.spotxchange.com/performance-based-video-ad-campaigns.html http://www.invodo.com/html/resources/video-statistics/ 17 M&A (i) A selection of recent interesting deals in the e-commerce market are: Date Acquiror Coun try Target Coun try Turnover target EBITDA Target Segment EBITDA multiple 4-2011 CDON Group SW Tretti SW € 39m € 2,8m Home appliances 13,8 2-2011 Scheer&Foppen NL Modern.nl NL € 15m* unknown Consumer electronics unknown 2-2011 GSI US Fanatics US $ 300m unknown Sports unknown 1-2011 eBay US Brands4friends G € 45,7m - €5,6m Fashion and lifestyle - 11-2010 Amazon.com US Quidsi.com US unknown unknown Babycare unknown 8-2010 Comnaar Investments Mentha Capital NL Kleertjes.com NL unknown unknown Clothing unknown 2-2010 Arnoldo Mondadori Editore SPA IT Mondolibri SPA IT € 80,6m € 5,8m Books 2,32 2010 Groupon US Several Asian companies Asia - - 8-2009 RFS Holland Holding BV NL Create2fit BV NL unknown unknown Electronics etc. 6* 5-2009 Fuji Media Service JP Cecile Co Ltd JP € 510m € 3,2m Department store 21,6 1-2009 Scheer&Foppen NL Bobshop.nl NL € 12,4m unknown Consumer electronics unknown 12-2008 Private investors NL RFS Holland Holding BV NL € 316m € 29,3m (EBIT) Department store unknown 7-2007 Sanoma Uitgevers BV NL mrticket.nl BV NL unknown unknown Tickets unknown 5-2007 Madison Dearborn Partners (PE) US CDW Corporation US € 4,8bln € 299m Hardware 17,2 - Based on recent transactions in the e-commerce market, the estimated EBITDA multiple for mid-market companies is on average around 6-8 times EBITDA*. * Estimate BlueMind Source: Zephyr BlueMind 18 M&A (ii) European investors are interested in investing in e-commerce companies. Some important aspects regarding this: Focus on establishing a market-leading position Capital efficiency (JIT-ordering and cash flow management) International expansion Source: Clipperton Finance 19 Growth potential The e-commerce market is expected to grow further, but for online retailers to grow exceptionally there are different approaches: Foreign investors Private Equity is willing to invest in e-commerce companies in Europe. It is expected this will lead to consolidation in the market, which will lead to larger e-commerce companies and a stronger competitiveness in the market. Strategic Partner There are several strategic e-commerce companies active in Europe, looking for acquisitions to expand their product segments or geographical reach. Geographical expansion The Netherlands are too small to grow exceptionally, expansion to other countries is essential. Expansion by segment To grow exceptionally e-commerce companies have to focus on several segments with different webshops. Source: BlueMind 20 Contents I. Market information II. Company profiles •21 Alphacomm Company information Status & situation The main activity of Alphacomm is the distribution of prepaid amounts. They are quite competitive in this market and would like to grow to 510% market share. They are looking for possible add-ons. www.alphacomm.nl Location: Rotterdam They are willing to discuss a potential sale of a minority stake to a financial investor to realise further growth. Shareholders: Blue Potato Investments B.V. Management: Huub Sparnaay (CEO) Activities www.opwaarderen.nl Sales and distribution of prepaid amounts for mobile telecom. These activities are realised via their own websites, via partners and directly via providers under a private label. Active in the Netherlands, Belgium and Germany. Financials www.opwaarderen.nl Turnover Margin NL/B Margin G € 30m 8-9% 5% Annabel Distribution of personal telephone messages (reminders for appointments). Mainly active in the healthcare sector (hospitals, dentists etc.) and collecting agent sector. Annabel Turnover Margin € 750K - € 1m 80-90% Ecomobiel Platform for sustainable mobility (business events). Ecomobiel Turnover € 750K •22 EyeTi Group Company information Status & situation The company is willing to expand their existing brands and expand their related services. www.eyeti.nl Location: Tilburg Shareholders: TC Holding B.V. Management: Tom Coehorst (CEO) They are looking for acquisitions in the following segments: Companies active in the (online) sale of software for companies up to 500 employees Service-provider (installation of hardware and software etc. Other interesting companies could be websites active in the sale of specialised IT products (no website focussed on a broad range of products). Possible sale over five years. They are willing to discuss an earlier potential sale when the offered multiple meets expectations. Activities Financials The EyeTi group is specialised in the sale of IT related products (hardware, software) via five different websites. These webshops all focus on a specific target group. Expected turnover 2011 € 60m Expected EBIT 2011 € 1,5-2m Takeitnow.nl Focused on companies with up to 10 employees. Acesdirect.nl Focused on companies with 10-250 employees. Buyonline.nl Focused on companies with over 250 employees. Prowarehouse.nl Focused on companies who are looking for Apple products. Rackserver.nl Focused on companies who are looking for Server related products. They are only focused on businesses. The only website were consumers can also purchase products is takeitnow.nl. •23 Bas Computers Company information Status & situation The turnover is relatively stable during recent years, but the focus has shifted from BAS Distribution to MyCom /Vobis, which is now 70% of total realised turnover. They are looking for possible add-ons for their e-tail/retail activities in different market segments. They don’t have a specific segment in mind, but a niche-player in products easy to handle are most interesting. www.basgroup.nl Location: Almere They are also interested in retailers who are in a difficult situation. They are specifically interested to get in contact with the Swedish KIN AB, owner of Kijkshop. Shareholders: Bakker Holding B.V. Management: Steven Bakker (CEO) Activities BAS Distributie (wholesale) Online IT hardware distributor, active in the Netherlands (800 weekly buying dealers) and Belgium (300 dealers). MyCom & Vobis (e-tail and retail) Retail (26 shops) and e-tail shops, active in IT hardware and software products for end-users. Icidu Production of IT related accessories under their own brand. These products are produced in China and sold to retailers in more than 13 European countries. Financials (group) 2010 2009 Turnover € 124m € 149m Gross Margin € 16,6m € 20,7m EBIT € 1,5m -/- € 355K EBITDA € 2,1m € 808K MP Software developers for the e-commerce market •24 Cameranu Company information Status & situation They would like to expand their activities internationally. They are willing to discuss a potential sale of the company over a couple of years. www.cameranu.nl Location: Urk Shareholders: STAK Cameranu.nl Management: Johan van Slooten (CEO) Activities Cameranu.nl is an online retailer of mirror reflex, video and compact camera’s and related accessories. Financials 2010 Turnover € 43m They offer products from an extensive assortment, including brands like Canon, Nikon, Sony, Olympus, Panasonic, Leica, Pentax, Sigma, Tamron etc. EBT € 1 - 1,5m The company keeps stock and have an own shop in Urk. Average order size Stock value € 430,€ 3-3,5m ( +40% compared to 2009) Some side products offered on the website are printers, navigation, audio & hifi, television & monitors, telecom products etc. •25 Elders Websales Company information Status & situation The company handles with a difficult financial situation. The margins in this segment are quite low and the most interesting way to earn money in this business segment is via affiliates. The domain name ‘gsm.nl’ could be very interesting to acquire. www.elderswebsales.nl Location: Alkmaar Shareholders: Investors Management: Boudewijn van Ewijk (Interim CEO) Activities Financials Gsm.nl Online sale of mobile phones and subscriptions. Target group are consumers. Negative results in 2009 (- € 1,5m) and 2010. Bestelmaar.nl Online sale of mobile phones and subscriptions. Target group are consumers. The company realises from Q4 2010 until now positive results after a drastic reorganisation. Transactions per year 30.000 Zakelijkvoordelig.nl Online sale of mobile phones and subscriptions. Target group are companies. Related providers are Hi, KPN, T-Mobile, Telfort and Vodafone. The websites also offers some side-products, such as camera’s, TV’s, laptops and game-stations. •26 Elektrokoopjes Company information Status & situation They would like to roll-out their CMS system, which they have developed within ICIT. They are looking for possible add-ons for their hosting activities (ISNet). www.elektrokoopjes.nl Location: Franeker Shareholders: Akkerman Invest Group B.V. Management: Jan Harmen Akkerman(CEO) Activities Elektrokoopjes Online retailer, active in the consumer electronics, white goods and brown goods segment. Other companies in the Akkerman Invest Group B.V.: Financials Elektrokoopjes Turnover EBT € 15m € 100K Average order size € 230,- Expected turnover 2011 Expected EBT 2011 € 18-19m € 400K ICIT Internet service provider with 25 employees. Mainly active in the healthcare and financial services market. Have their own CMS system ISNet A hosting and domain registration company, located in Franeker (northern Netherlands). •27 Koopjeskampioen Company information Status & situation Koopjeskampioen has realised a negative result in 2010, caused by a new appointed director of the company. Currently the entrepreneur, Henk Pragt is the director again. www.koopjeskampioen.nl Location: Hoogeveen The company is now looking for an investor for an amount of € 500K. Shareholders: Privately owned Management: Henk Pragt Activities Financials 2010 Online retailer, active in the consumer electronics, white goods and brown goods segment. Koopjeskampioen has four locations in the Netherlands. They can buy the products at these locations or the products can be delivered at home. Turnover € 10m Expected growth 2011 Expected growth per year after 2011 20% 40% •28 Fonq Company information Status & situation The members of the management team and owners of Fonq are Patrick Kerssemakers (CEO), Frank Hanssen (CFO) and Joost Wels (COO). Their personal holdings own 100% of the shares of the company via a STAK (together with a minority shareholder, who owns 3%) . www.fonq.nl Location: Utrecht We are currently advising Fonq on a sales process. Shareholders: Kehaho beheer Management: Patrick Kerssemakers (CEO) Activities The company is an e-commerce business which operates 65 specialised webshops in consumer goods Fonq operates webshops with a focus on: Living & home Cooking Design & Style Gifts & Presents Financials The company realised a revenue of more than € 14,8m in 2010 with an EBITDA-margin around 7%. Turnover is expected to grow to € 26m in 2012 with an EBITDA-margin of 9%. The company operates several webshops under their own brand, but also operates white label webshops for Rituals for example. Fonq employs around 40 fte. •29 Coolblue Company information Status & situation Until recently, Coolblue’s separate webshops operated under their own URL as brand name. www.coolblue.nl Location: Capelle aan den Ijssel Upon the strategy to create brand value and consistent services across all their brands, Coolblue has started to integrate its webshop under its main brand, Coolblue. Coolblue is also active in Belgium Shareholders: Coolblue Holding B.V. Management: Pieter Zwart Activities Coolblue is an eCommerce business that runs 67 specialized online shops and 4 live outlets, mainly focused on consumer electronics (telephones, music players, PDAs, laptops etc) and consumer care products (skincare, toothbrushes). Coolblue runs their entire support on themselves, logistics, IT, product development and customer care. Coolblue won the award for Best Dutch webshop 2010 and Best Telecom webshop 2010. Financials Turnover of 2010 is approximately € 100 mio. 2009 Gross Margin € 14,6m EBIT € 4,0m EBITDA € 4,7m •30 Create2Fit Company information Status & situation Create2Fit is steadily expanding its revenue Halfway 2009, RFS Holding, the parent company of leading mailorder retailer and online retailer Wehkamp, acquired a majority stake in Create2Fit. www.create2fit.com Location: Naarden Shareholders: RFS Holland Holding B.V. (Wehkamp) Management: Tom Coronel (CEO) Activities Create2Fit is the holding company of several specialized webshops, founded by Dutch race car driver Tom Coronel. Financials Turnover € 37,5m The separate web shops offer typical products related to a masculin interest, with a focus on high-end products. Plasma TVs Tire chains Laundry machines Grill sets Coffee Machines •31 Digital Revolution B.V. 123inkt.nl Company information Status & situation 123inkt.nl continues to grow and welcomed its 500.000s unique customer in 2010. www.123inkt.nl Location: Nederhorst Den Berg Shareholders: Privately owned Management: Gerben Kreuning Activities 123inkt is an online retailer for printer cartridges, printer ink , toners and photo paper Financials Turnover € 16m The main focus is on private label products 123inkt.nl intents to provide best service and 24 delivery with the best pricing strategy in the market for printer ink and cartridges. 123inkt won the award for best home shopping company, awarded by the industry platform for eCommerce and homeshopping •32 Bol.com Company information Status & situation Bol.com was one of the first webshops active in the Netherlands. In 2009, PE firm Cyrte, the investment firm of media “tycoon” John de Mol, acquired Bol.com. www.bol.com Location: Nieuwegein Bol.com announced its intentions to grow to 500 mio revenue by 2013. Shareholders: Flevo Deelnemingen III B.V. Management: Daniël Ropers Activities Bol.com is a Dutch online retailer, specialized in books, both Dutch and English, and entertainment products such as CD’s, DVD’s and games, and electronics, photo/video, media devices, laptops, software, and accessories. Bol.com was founded in 1999 as part of Bertelsmann Online and as part of a global initiative to sell media products online worldwide. The Dutch site was privatized in 2003 and is currently owned by Cyrte Investments, a Dutch Investment company specialized in media and telecom companies. Financials 2009 Turnover € 267m Ebit € 11,4m EBITDA € 21,2m Number of transactions per year: 14 mio. Currently, bol.com is an online (local) market leader and winner of several online retail awards •33 GSMweb.nl Company information Status & situation GSMWeb is the leading web shop for mobile phones In July 2010, GSMWeb acquired (a minority share in) LHMW B.V., an online platform that keeps track of local discounts in “real” stores in the area. www.gsmweb.nl Location: Diemen Shareholders: BBF Financieel B.V. Management: Joost Bruining Activities Financials GSM Web is a webshop entirely focused on selling cell phones, accessories, and cell phone contributions. GSMweb.nl is the largest webshop in this segment in the Netherlands. 2009 Turnover € 29,3m EBIT (2008) € 4,9m EBITDA (2008) € 5,0m •34 Bakker Hillegom Company information Status & situation We have spoken to the CFO of Bakker Hillegom. They are looking for possible add-ons. www.bakker-hillegom.nl Location: Hillegom Shareholders: STAK Bakker Management: Michael van Diemen Activities Financials 2010 Bakker Hillegom is a large garden mail-order company in Europe. It is an international organization with over 700 employees and nearly 65 years experience in the transmission of green products and accessories by mail. Turnover € 143m EBIT € 7,0m They are active in a consistent delivery of high quality flower bulbs, roses, perennials, seeds and garden products. •35 Kleertjes.com Company information Status & situation The founder of the company, Claudia Willemsen sold a majority of the shares of kleertjes.com (67%) to the PE houses, Comnaar Investments and Mentha Capital in 2010. www.kleertjes.com Location: Doetinchem They are focussed on further growth of the company and add-on acquisitions are expected. Shareholders: Comnaar Investments (33%) Mentha Capital (33%) Management (33%) Management: Claudia Willemsen Activities Financials 2010 Kleertjes.com is the largest online retailer for children’s clothing and shoes in the Netherlands. Some side products offered are nightwaer, underwear and accessories. Turnover € 11m Employees 125 60.000 customers in 2010 110.000 packages ordered in 2010 •36 Worldticketshop B.V. Company information Status & situation WorldTicketShop has been growing rapidly over the past few years and is looking for growth capital / ready to sell the company BlueMind has been mandated to sell the company www.worldticketshop.nl Location: Groningen Shareholders: S. Monteban Management: Mr. Monteban Activities World Ticket Shop (WTS), founded in 2006, is a platform for buying and selling second hand tickets for (music)concerts, events, sports games etc. Since its start, WTS invested in its mulinational network and focuses on not-easily-obtainable tickets for events in Europe. Financials Turnover € 10m EBIT € 500K WTS now focuses on creating a platform or market place to united supply and demand of tickets, arranging all logistics for both buyer and seller WTS is member of the EUSTA (European Union Secondary Ticketing Association) and adheres to their universal code. •37