w w w .arobs.ro

Products, services and consumer electronics,
all in the same place
Success is not built on success. It's built on failure.
It's built on frustration. Sometimes it’s built on catastrophe.
www.arobs.ro
- Sumner Redstone
2015: If you want to make your
employer happy, study an MBA.
Late 90s: If you want to get fired,
start an MBA.
Game on!
Started my own business. 1st
contract signed with an US client.
www.arobs.ro
When failure brings you to success
Create your own products!
3 failed projects, lessons learned and a new
successful product is born. Signed by AROBS.
When you're on the market, it gives
you wings. Introducing our newest
product TrackGPS, the solution for
smart businesses.
www.arobs.ro
When failure brings you to success
A business model
that differentiates us from the competition
software products
Capitalization
of knowledge
and providing
“classical outsourcing”
services
for some of the largest companies
in the world
Outsourcing
Products
www.arobs.ro
Developing
The power of connections
AROBS after 17 years
430+
employees
Budapest (HU), Chisinau (MD),
London (UK)
Nokia Calling
All Innovators
Romania
www.arobs.ro
Cluj, Bucuresti, Targu Mures,
Iasi, Suceava, Timisoara
Ratewizz, AROBS newest product
AROBS Timeline
15th company anniversary 

2015
2013
2014
Iasi, Budapest and Chisinau offices openings.
Implementing ticketing system for Iasi public transport 
2011
2012
GPS Devices & Consumer Electronics Distribution division 

TrackGPS
released 


AROBS in Deloitte Technology CET FAST 50
Smailo
, a new AROBS brand is born
2005
2006

Hotelzon enters the market
2002
2003

OptimallSFA was born
1998
2001
Welcome
to AROBS
TraficOk launch

1st product released:
ABOS & ATOS
www.arobs.ro
SMS
Gun,
a new product
2007
2008
launch 
New offices
in Romania:
Targu Mures
and Suceava
2009
2010
1st to bring the iPhone in Romania 

AROBS Business Lines
www.arobs.ro
1
Custom application development for clients from 19 countries.
Software development expertise for: Travel, Transportation,
Automotive, Financial Services, Healthcare, Retail & Consumer, Home
Automation etc.
▪ multinational team with 300+ employees located in six offices
nationwide and one based in Chisinau (MD)
▪ 300+ developed projects
▪ 2000+ clients around the world
2
TrackGPS
▪ Since 2005, the division provides fleet
management systems that enables companies to track, monitor and
manage their vehicle fleets. TrackGPS offers a combination of vehicle
diagnostics, a GPS tracking system and customized services.
▪ Delivering performance to 4000+ clients, with more about 40.000
vehicles.
▪ Greenfield investments → presence in Moldova and Hungary
▪ Since 2014, present in Indonesia.
▪ In 2014, AROBS completed the acquisition of WS Telematics,
a company with 1000 clients.
www.arobs.ro
AROBS Business Lines
3
OptimallSFA: enterprise application solutions
▪ An IT system for distribution or manufacturing
companies that have their own network of sales agents. Fitted with
Android tablets or smart-phones, it enables real time data transmission
from the field agent to the company’s ERP
▪ Can significantly increase company’s profitability and improve
customer service.
▪ It can be interfaced with any ERP on the Romanian market and
configured according to customers’ needs.
▪ Since 2003 on the market.
www.arobs.ro
AROBS Business Lines
4
GPS Devices & Consumer Electronics Distribution
▪ Distribution of navigation systems, tablets,
car DVR, bluetooth car kits, car radios, action cameras.
▪ Distribution of the following brands: Smailo, Mio, Becker, TomTom etc.
▪ Active presence in Top Retail Chains in Romania
- Appliances, Electronics (Altex, Domo, Flanco, Media Galaxy)
- Hipermarket (Auchan, Carrefour, Cora)
- On-line Shops (eMag, cel.ro, pcgarage, pcfun)
- GSM Dealers (Germanos, Orange)
- Cash & Carry (Metro, Selgros)
www.arobs.ro
AROBS Business Lines
Key Players
Aurelian Deaconu / Executive
Director, Software Development
Division
- MBA at Conservatoire National
des Arts et Métiers, Paris.
Voicu Oprean / Founder
and CEO/ President of
the ARIES Transilvania
- Owns a 90% shares
package of AROBS
- EMBA at WU Wien
(alumni 2008), Harvard
Business School, London
Business School
Mihaela Cleja /
AROBS CFO
Sergiu Hossu / Executive
Director, TrackGPS Division
- MBA at University of Hull –
ongoing
www.arobs.ro
Ionut Gherle /
Optimall Division
Manager
- MBA at University
of Hull – ongoing
Ovidiu Bojan /
Executive Director, GPS
Devices & Consumer
Electronics Distribution
Giving forward
Be Great! Inspire others to follow you. This is how we invited
our community to start doing sports, in a CSR campaign which preceded
the 5th edition of the AROBS International Marathon in Cluj.
▪ For the last 3 years, AROBS was the main sponsor of the event.
Giving a chance for a better life to children from
disadvantaged families:
Helping high school students to understand the business:
a workshop designed for some of the most talented Romanian high school
students. They had to come up with an IT solutions and create a business
development plan.
www.arobs.ro
▪ 2000 books for 60 children
▪ Company tour during “Scoala Altfel” Educational Program
Turnover and gross profit evolution in 2014
Turnover:
€ 15.69 mil of which
Gross profit:
Moldova subsidiary: €
8% on turnover
0.4 mil
Hungary subsidiary: € 0.3 mil
43 in TOP 100 employers of Cluj County
th
Ranks 5 in TOP IT employers of Cluj County
www.arobs.ro
Ranks
Business lines turnover
Turnover
Business lines 2012
Turnover
2013
Var. %
2013/ 2012
Turnover
2014
Var. %
2014/ 2013
Estimated
Turnover
2015
Estimated
var. %
2015/ 2014
Estimated
Turnover
2016
Estimated
var. %
2016/ 2015
Estimated
Turnover
2017
Estimated
var. %
2017/ 2016
Software
Development
Division
5.51
6.7
21.60%
7.8
16.42%
10.27
31.67%
13.36
30.09%
17.1
27.99%
TrackGPS
Division
2.42
2.87
18.60%
3.61
25.78%
4.28
18.56%
5.25
22.66%
6.75
28.57%
GPS Devices &
Consumer
Electronics
Distribution
1.96
1.97
0.51%
2.48
25.89%
2.7
8.87%
2.97
10.00%
3.42
15.15%
Optimall
Division
0.31
0.32
3.23%
0.35
9.37%
0.42
20.00%
0.52
23.81%
0.68
30.77%
Trading,
Special
Projects
0.31
0.25
-19.35%
1.45
480.00%
1.5
3.45%
1.57
4.67%
1.8
14.65%
TOTAL
10.51
12.11
15.22%
15.69
29.56%
19.17
22.18%
23.67
23.47%
29.75
25.69%
www.arobs.ro
MIL EURO
Estimated Turnover
Growth 2015
Estimated Turnover
Growth 2016
Estimated Turnover
Growth 2017
Business
Development
Division
32%
30%
28%
TrackGPS
Division
19%
23%
28%
GPS Devices &
Consumer
Electronics
Distribution
9%
10%
15%
Optimall
Division
20%
24%
31%
Trading,
Special Projects
3%
5%
15%
TOTAL
22%
24%
26%
Business lines
www.arobs.ro
Forecasts
Business strategy
Consolidating
Business expansion
Incubating
Investing
Company acquisition
our position on the markets
we are present on: Romania, Moldova, Hungary
on emerging markets:
Asia/ Africa (Indonesia, Kenya)
new products.
Every year releasing a new product
for expanding
AROBS’ client portfolio
www.arobs.ro
in the development of our colleagues’ startups:
AROBS = minority shareholder
Revealing the future together
Romanian IT companies became one of the key players for software
development.
The expertise we gained over the years gives us the possibility to
innovate for the good of
the emerging countries' communities.
At AROBS, we invest in the future, and we are looking for reliable
partners to share our journey. We are here to make
Romania a real innovation hub!
www.arobs.ro
make the next step:
www.arobs.ro
Thank you!