Media Kit

It’s a Wheel Life Story
P ro m o t i o n
Media Kit
A Unique Multimedia
Experience
Mission
Jimmy Wheelz LLC
™: a multimedia company
specializing in children’s books, animations, motion graphics and
films. Creating stories that push, inspire and motivate others.
Helping children and adults alike; dream, achieve and help others
regardless of race, religion or disability.
Introduction Video: http://vimeo.com/88594529
646 89th Ave N.
St. Petersburg, FL 33702
Phone: 787 528 1857
email: [email protected]
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2014 PRESS RELEASE
Jimmy Wheelz Startup Introduces a New Hero for Children
T
ony Torres-Vanga knows a bit about overcoming obstacles. Born with spina bifida, he spent his childhood
learning how to navigate the world both walking with leg braces and from his wheelchair. However, he also spent
his childhood learning many of the same lessons that all children learn: how to make friends, how to persevere
despite difficulties, how to handle peer pressure, and how to stay true to personal values.
Torres-Vanga, a talented writer and artist, is now taking these unique and universal childhood experiences and
transforming them into the Jimmy Wheelz Project.
Jimmy Wheelz is a new hero for children: a young boy with spina bifida who must face the challenges his
disability presents and learn how to overcome them. With the help of the Minilights, a group of magical, lively
cartoon characters, Jimmy Wheelz realizes that his skills and abilities far outweigh his limitations, and that
he can achieve his dreams with hard work and the right attitude.
The Jimmy Wheelz Project is not designed to be “just” a spina bifida story. Designed as a series of books,
films, animation and other multimedia pieces, Jimmy Wheelz’ adventures include not only stories of living
with a disability, but also stories about making friends, helping others and learning how to handle tricky
situations at school or at home. Jimmy Wheelz is a hero for all children, not just children with disabilities.
Torres-Vanga’s decision to tell the story of Jimmy Wheelz through multiple forms of media also allows
him to share his message with larger groups of children. Kids can read about Jimmy Wheelz at the library,
or watch an animated episode of Jimmy’s story online. Children with visual processing difficulties can
listen to sound recordings that tell Jimmy’s story.
By presenting Jimmy’s story in many different ways, including text, graphics, film and audio, TorresVanga is sending the message that Jimmy Wheelz is a hero for all children, regardless of access
to the internet or ability to visually process media.
The Jimmy Wheelz LLC startup will launch its first Jimmy Wheelz book
in Summer 2014 and is looking for investment from interested
organizations to fund further development.
History
Business
With astonishing speed, entertainment, media and publishing have evolved into a highly dynamic industry,
interconnected by the global digital platform in a manner that few people could even have conceived of a few
decades ago. From books and media printed on paper, music on CDs, movies rented on DVD at the local Blockbuster
and TV networks that forced the viewer to be in front of the screen at a given hour in order to watch a given show,
the industry has changed dramatically into an always on, easy to time-shift, always with you, customizable stream
of news, entertainment, movies, ebooks and music.
Industry and Market Description
Entertainment and media, as a broad sector, are somewhat unique in that revenues are generated by multiple
methods. Primarily, these methods are: 1) outright purchase, such as the download of an ebook or the purchase of
a movie theater ticket; 2) subscription, such as cable TV fees or magazine subscriptions; and 3) advertising fees.
Advertising revenues remain of vast importance to this industry, and the Internet has created a multitude of
new outlets for such advertising. Global advertising media revenues were estimated to be $489.6 billion in 2013,
according to Magna Global, a unit of advertising agency leader Interpublic Group. Much of this growth is occurring
in online media, and the fastest growing markets are in developing nations such as China, Indonesia, India and
Brazil.
Analysts at Veronis Suhler Stevenson estimate that total U.S. communications and media spending hit $1.189
trillion in 2012. They forecast this number to grow to $1.455 trillion in 2016.
Research by www.plunkettresearch.com
Company History
Jimmy Wheelz LLC, a Florida Liability Company effective January 29th of 2014. Antonio Torres is the appointed
operating manager and CEO.
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The Company’s Products and Services
Jimmy Wheelz LLC’s background in media and commitment to people with disabilities sets the stage for unique
experiences in its line of products; books, animations and videos. The first published book, Jimmy Wheelz and
the Minilights, arrives on the market summer 2014. Various versions of the book will follow encompassing
different media types; audio book, interactive app, Multimedia CD and a soundtrack once an artist is contracted.
Releasing the story in various media types will ensure that Jimmy Wheelz is a hero for all children, regardless of
access to the internet or disablity.
Our design studio will create short animations that will broadcast online as a monthly “webisode” and a few of
those videos will be embedded in the mobile app and multimedia CD.
In addition, with multimedia in high demand, as part of our core services we will offer clients wishing to release
well-crafted campaigns with design services like; illustrations, graphics design, motion graphics, music production,
video editing and animations. Customized and crafted to meet their needs.
Marketing
Marketing is an essential component to our operations. Jimmy Wheelz LLC exploits opportunities with independent
distributors, radio stations, TV channels, newspapers, consumer magazines, educational institutions, non-profits,
libraries, museums, professional associations, the Internet and interactive media.
Management Team
Every team member within the corporation has an important part to play. The top
level managers, which is made up of highly qualified professionals, and will be
a valuable asset to the company and instrumental to its development
by assisting our management team in making appropriate
decisions and taking the most effective action.
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Tony Torres Vanga
Graphic artist born in Puerto Rico and raised in the United States. He studied Multimedia Technology
specialization in Music Production at Valencia College, Orlando, Florida, and a certificate of Business Software
Applications from Pinellas Technical Education Center, Saint Petersburg, Florida. He has professional experience
as a graphic artist in sales promotion, advertising and managing ‘websites’ when working among others with
Southeastprinter in Fairhope, Alabama. He has also been an independent entrepreneur and established his
own business TNT Detail, offering car care services and was responsible for selling products and services,
prepare estimates and invoices, as well as hire and train employees in the business.
He has worked as Executive Assistant for Eclectic International, Inc. in various facets. Built and operates the
‘website’ for the corporation, creating the ‘site: http://eclecticointernacional.org’ and making it more accessible.
He worked as a graphic artist and production assistant in the historic concert which was fully accessible for
artists as well as audience “ATREVETE” at the Centro de Bellas Artes Luis A. Ferré, PR. He was responsible for
the publicity of it, achieving an attendance of 2,000 people with and without special needs. He also, collaborated
in the production of the DVD of this concert in the graphic art of the cover and DVD, audio description in English
as a broadcaster and created the animation used in editing the same. He has worked in the promotion, sale and
distribution of the DVD nationally and internationally.
He has worked in as the coordinator of 15 workshops on accessibility to the arts from Eclectic International,
responsible for initial contact, coordination of dates, times and equipment and creating artwork for dissemination
and promotion. He has also participated in workshops and expert speaker on Internet accessibility. He has also
served as a production assistant, sound engineer, graphic artist and advertising in the production of the play
by Martin Sherman “BENT” at the Teatro Coribantes, creating ads in sign language and adding ‘closed caption’
for Internet videos, and sending text messages which allow accessibility for blind readers. He has worked as a
creative artist in the project from the “Conservatorio de Música de Puerto Rico, Distrito Escolar de Artes, as an
animation artist’s in the short film “El Mangle Aventurero”.
He has also worked as an artist and graphic artist coordinator in the Extended Summer Project from the “Instituto
de Cultura Puertorriqueña” and the Department of Education under the administration and development of
Eclectic International, Inc., overseeing the care of educational and administrative processes for the artists
resources, creating forms and administrative artwork and creating logos and artwork for the project and the
assembly of the educational binder. He also edited all the material that was created for the schools
“Pedro Moczó “and “Carmen Gomez Tejera”
Antonio has a genuine commitment in accessibility to the arts and to
overall commitment for people with different conditions and
is a worthy example of a thorough professional
who has managed to overcome the
challenges that life has put
on his path.
“
When things
push you
down, get
up and push
back harder
Design @
1
Jimmy Wheelz
& the Minilights
www.jimmywheelz.com
Manglarito
Short film animation, artist in the project
from “Conservatorio de Música de Puerto
Rico, Distrito Escolar de Artes”, “El Mangle
Aventurero”.
Children’s Book, the story of a
young boy who comes to terms
with his disability, Spina Bifida,
through a journey with some
mystical beings called the
“MINILIGHTS”.
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Dare “Atrévete”
www.eclecticointernacional.org
Concert, eclécticO Internacional, Inc.
produced a concert with professional
artists with and without disabilities.
Summer Extended
Department of Education summer
program, artwork and design
“Integration of the Arts in
Education.” Puerto Rico
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the c
Center for the arts
eclécticO Int., Inc. mission to make the arts
accessible to artists and audiences with special
needs. The integration of arts education as a
way to achieve better academically and achieve,
above all, the development of every individual.
Center for the arts program
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Mundo de los
Munecos
A family business, nonprofit, dedicated
to theater with a philosophy to
educate, promote and value the
Puerto Rican culture.
My Uncensored Life
http://www.myuncensoredlife.com
Web design and development, Crystal Lee Marie
Rondeau, diagnosed at age one-and-a-half with spinal
muscular atrophy type 2, a disorder that causes
muscle weakness and wasting, they decided they
would turn the diagnosis into an opportunity to raise
awareness and help others living with muscular
dystrophy as well as their families.
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Community
In the Works Community Programs, the heart of Jimmy Wheelz LLC. Our
success and #1 goal is motivating young people and getting them involved in activities
that are healthy and educational. Through fundraising, sponsorships and in house
funds our programs will cater to children with and without disabilities, together
building a strong bridge towards integration.
Music & Arts
Creative programs where people of all
ages and abilities can discover, develop
and nurture their creativity.
WCMX Sports Clinic
Wheelchair sports where people
of all ages can push the limits of
possibilities. Professional Wheelchair
Riders will assist inexperienced users
to strap in their wheelchairs and test
the speed of the wheels that they
ride.
Fundraising causes
Fundraising is a crucial component for funding
programs. Our corporation is committed to
assist other organizations market and raise
funds so that important programs can reach
the children that need it.
WITH MORE PROGRAMS TO COME...
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Our Commitment is to share with the world not only our passion but our
compassion. From donations to nonprofit organizations, to volunteering in the community,
giving something back is an important value that we hold – and put into action every day.
We’re committed to contributing to causes we believe in through both our energy and our
profits, and we hope that in doing so we help set an example for others – individuals and
businesses alike – to follow. We envision a world made better by the big impacts we can
have when we all do a little something good.
Internet
Internet (Webisodes) - Our soon to come,
“Jimmy Wheelz and the Minilights”, online animated web series
will help us stretch our promotional arm around the globe so
that our message of accessibility, community and imagination
can be viewable outside of the country.
Multimedia Publishing - By presenting “Jimmy Wheelz and the
Minilights” book in many different ways, including text, graphics, film and audio, Jimmy
Wheelz LLC is sending the message that our media is accessible to everyone regardless of
access to the internet or disability.
Check out the “Minilights Safety Video”: - http://vimeo.com/94075058
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Website and Internet Demagraphics
Promotional Circulation
Florida 80%
Puerto Rico 20%
United States 80%
Canada 0.74%
Brazil 4.4%
Russia 2.22%
Sweden 4.44%
Australia 1.48%
United Kingdom1.48%
Germany 0.74%
Spain 0.74%
Guatemala 0.74%
Target Audience
Children Ages 9 - 12
A 32 Million strong youth market in Florida and
approximately 375,000 children with disabilities
being served in the Florida Department of Education system.
“
No dream to extreme
“
I think the most
significant decision I
can make on a day
to day basis is my
choice of attitude
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Packages
Attn:
Sponsorship
Re: Exposure, Product Placement & Marketing
Greetings,
Our sponsorship format will help raise brand awareness, increase brand loyalty, stimulate
communication, and provide a platform to gain market share that matters to your
company, to individual supporters, to the thirty-two million strong youth market, and the
approximately 375,000 children with disabilities being served in the Florida Department of
Education system.
We invite you to ignite the ability of children as one of the special sponsors to be a part
of this exceptional cross-disability initiative. As in the previous campaign, Jimmy Wheelz
LLC provides great opportunities to feature your company products and services to
build relationships with a vibrant, yet neglected segment of the youth market through
partnerships, participation, competition, and passion — to make a difference while
making smart business sense.
Reserve your space today!
Contact us at [email protected]
For more information.
Sincerely,
Antonio Torres Vanga
C.E.O
www.jimmywheelz.com
Contact
Contact Directory
www.jimmywheelz.com
President
Tony Torres Vanga
Email: [email protected]
Main
Phone: (787) 528 - 1857
St. Petersburg
646 89th Ave N.
St. Ptersburg, FL 33702
Facebook
www.facebook.com/Tony.JimmyWheelz
Twitter
https://twitter.com/WheelzJimmy
www.jimmywheelz.com