Tupperware Brands

MARKET
Tupperware Brands encompasses a range of
premium innovative products that span multiple
brands and categories, marketed through an
independent direct-selling force. In Malaysia,
these include design-centric preparation,
storage and serving solutions and cleansers for
the kitchen and home through the Tupperware®,
TupperChef®, TupperClean® and NanoNature®
brands and beauty and personal care products
through Nutrimetics® and NaturCare® brands.
Today, Tupperware Brands continues to
break new grounds as a multi-brand, multicategory, direct sales conglomerate with an
attractive and rewarding business opportunity. It
strives to make a difference in the lives of women
in the communities in which it operates, by
offering them the opportunity to better their lives
and create a positive impact on their families.
ACHIEVEMENTS
As a corporation, it has been listed a “Platinum
400” America’s Best Big Companies by Forbes.
com and earned its place in Fortune magazine’s
list of the World’s Most Admired Companies in
the Household Products Category, in 2009 and
2010.
Through the years, the brand has won
numerous prestigious, worldwide design
excellence recognitions including
IF Seal Awards, Good Design
Awards from The Chicago
Athenaeum: Museum of
Architecture and Design;
Green
Good
Design
Award, and the latest
which is the “Best of the
Best: Design Team of the
Year 2009” from the worldrecognised Red Dot Design
award.
In Malaysia, the brand
has won numerous awards
from Brand Laureate for
“Best Brand Category:
Consumer Food Storage
2010-2011”, “Most Admired Brand 2011-2012”
, “The Most Established
Brand Category: Innovative
Storage Solutions 20122013” and the most recent
“Special Edition World awards”
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SUPERBRANDS VOLUME VIII
In 2012, the brand has made it to the
Malaysian Book of Records for “Most Parties
Conducted Simultaneously” at all their business
centres across Malaysia.
HISTORY
It all started in 1983 when inventor Earl Tupper, a
self-taught engineer working for DuPont, formed
the Earl S Tupper Company and developed
industrial uses for plastic. After the Second
World War ended Tupper began to conduct
experiments for consumer products. In 1946
he introduced to the public his first Tupper
Plastic containers: the Wonderlier® Bowl and
Bell Tumbler, and the ingenious airtight seal.
They were unique and different from traditional
food containers – they were lighter and not as
breakable as glass and crockery.
Little did he realise that he had unlocked the
key to becoming a most enduring and winning
household name. Next came his invention of the
legendary airtight seal that prevented food from
drying or wilting in the refrigerator. It was a revolution and soon the “Tupperised” kitchen came
into being. This was the beginning of a phenomenon that would change the landscape of the
traditional kitchen across millions of homes the
world over.
Initially, plastics for home
use were just a
novelty. It was
Brownie Wise,
a single mother
with no formal
sales training,
who conceived
the idea for the
“ Tu p p e r w a re
Party”
and
brought it into homes, through the demonstration and education of product features in a
home-party setting. Thereon, the Tupperware
Home Party would revolutionise the art of marketing as well as liberate many women from the
traditional role of suburban housewife to career
woman. Its success was phenomenal and the
Tupperware Party became the core activity of
the business to this day.
In 1965 Tupperware arrived in Malaysia and
Singapore, its sales force has since grown to
over 330,000 across two countries.
Tupperware Brands product has expanded
extensively over the past years. From storage
(Tupperware) to cookware (TupperChef Inspire),
health (NaturCare), beauty (Nutrmetics), home
care (TupperClean) and water filter (Nano Nature
Water Filtration System).
Tupperware also believe in investing into the
future. Innovation is one of the key reasons why
Tupperware Brands has managed to sustain
its brand throughout the years. The company
continues to invest significantly into product
research and development to ensure there is
value-add to the products.
As a corporation, Tupperware Worldwide
invest millions of dollars every year in R&D to
ensure that they are always ahead and true to
their vision of being premier direct selling for
premium innovative products.
PRODUCT
Subscribing to the design concept of functional
space, Tupperware brings order to the modern
home and kitchen with a delightful range of
versatile
and
space-saving
system and utensils that
are easy, hygienic
and safe to use
for every need
and occasion.
A l l
Tupperware
products
are designed
to inspire and
make people fall in love with them and engage
their lifelong loyalty. Thus new innovations like
virtually airtight and liquid-tight storage, non-drip
pour, collapsible storage, microwave-friendly
vents and fast freezing have now become regular
features in Tupperware’s range of products.
All materials and colour pigments used
comply with international standards of safety
and have passed stringent tests. Tupperware is
safe for everyday use, is non-toxic and does not
leach chemicals to food.
Buy-and-use-with-confidence is assured
as Tupperware products are durable and come
with a lifetime guarantee that their quality is safe,
functional, innovative and eco-friendly.
RECENT DEVELOPMENTS
Tupperware Brands recently embarked on
the kids market by introducing Twinkle Baby
Bottles, Twinkle Tup and Baby Care Plus, a new
range of innovative products and baby personal
products.
Tupperware have just opened their newest
business centre in Sungai Buloh, Selangor four
months ago. Today, there are 102 Tupperware
Brands Authorised Business Centres across
Malaysia and Singapore.
PROMOTION
Tupperware Brands products are sold through
its direct-selling channel. In 2007, Tupperware
Brands Malaysia and Singapore successfully
transitioned from a single-level business model
to a new multi-level business plan that
offers their sales force a very attractive
and viable business opportunity.
Their promotional
activities are usually
in their monthly catalogues where consumers will find out
their latest product
and promotions.
Tupperware are also
active on social media
such as Facebook
to inform consumers
of their latest promotions, sharing tips on how
to saves space, time and money, launching
contest, games and rewarding their loyal Tupper
fans with prizes!
BRAND VALUES
The concept of Sustainability pulsates at the
heart of Tupperware Brands.
By Sustainability, it means “meeting the
needs of the present while taking tangible
actions to preserve the future”. The very
foundation of the company was built on this
concept through innovative products that are
easy-to-use, of high quality and reusable for a
lifetime - business plans that empower women,
projects that connect with communities and
care for the environment. The very concept of
Tupperware encourages reusing and recycling.
Using Tupperware means less use of disposable
bags, styrofoam containers - which means less
garbage in our landfills.
Empowering women to meet today’s needs.
To honour women and the life-changing
impact they can have on one another, the
company has launched the Tupperware Brands’
Chain of Confidence. This Chain provides
and celebrates the “bond” of friendship that
connects women. Through Chain of Confidence,
women across the globe can share stories and
experiences; motivate and advise each other.
Another innovative way of empowering women
to share, to lead, to learn, to be the best she
can. To help change lives.
The Vision.
Tupperware Brands Corporation is a strong
global team of people united by their Vision
statement: “We’re passionate about changing
lives and everything we do is channelled
to express that passion to our millions of
independent sales force members that are part
of our organisation. We express it in our training,
resources, incentives, product quality and
values. Our vision extends beyond our global
sales force because as these women grow more
confident and achieve personal and financial
success, their families prosper. It’s a winning, life
changing experience for everyone. The power
to touch and improve lives is the heart of the
Tupperware Brands portfolio of companies”
Designed for a lifetime.
Tupperware products are durable and
guaranteed against chipping, cracking or
peeling under normal non-commercial use.
Therefore, buying with confidence is assured as
Tupperware can be used for a lifetime.
Tupperware provide their customers with
high quality innovative products brought to
them through an informative and entertaining
party. They provide their independent sales force
with a pathway for personal development and
a significant earning opportunity. They provide
their associates with an opportunity to develop
and utilise their talents and skills and to be
recognised and rewarded with it.
The Tupperware logo, the Friendship
Fountain, is one of the best-known icons
of the company. Located in their corporate
headquarters in Orlando, Florida, this beautiful
monument was presented to the company by
their family in Tupperware Australia in 1970.
During its dedication, waters brought from all
the Tupperware countries around the world were
poured into it in a gesture of friendship, unity and
shared passion for changing lives that remains at
the heart of their great company.
www.tupperwarebrands.com
THINGS YOU DIDN’T KNOW ABOUT
TUPPERWARE
• A Tupperware party is held somewhere
around the world every 2.2 seconds.
• Tupperware is listed as the greatest
invention of the Twentieth Century, by
the Guinness Book of World Records.
• Tupperware products are part of the
collection of renowned museums around
the world - the Museum of Modern Art
in New York, The Centre Pompidou of
Paris, The Smithsonian Institution of
Washington and the Natural Museum of
American History.
• In the last two years, they’ve sold
enough Rice Dispensers to store at least
1.5 million kg of rice, to provide a meal
for twenty million people.
• In two years, their Eco School Project
reached out to 150,000 school
kids educating and raising their eco
awareness.
M A L AY S I A’ S S T R O N G E S T B R A N D S
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