Your Guide To - Merrimack Valley Magazine

merrimack valley home
november
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merrimack valley magazine
your holiday guide to community, culture and cuisine
december 2012
MVMag.net
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home
MVMag.net
scott grimes
ER, Party of Five, Band
of Brothers, Robin Hood,
American Dad...
is there anything this
Dracut native can’t do?
the buhrer house
apartment living at
monarch lofts
cleaning out your
jewelry and valuables
kitchen makeover
custom wall art
habitat for humanity
local restauranteurs share
traditional family appetizers
living 1950s style
model train maker steve lamb
clothes for hope
what women really want
holiday gift guide, decorating
tips, wine pairings and more
a publication of merrimack valley magazine™
merrimack valley magazine
merrimack valley magazine
your guide to community, culture, cuisine & kerouac
mvma reader’s choice award winners: your picks inside! ( page 54 )
your SUMMER guide to community, culture & cuisine
july
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MVMag.net
w w w. m v m a g . n e t
october 2012
umass lowell and
the mrt present
kerouac’s
lost play
summer fun
swimwear guide
beyond the clam shack
merrimack valley jazz festival
playing with swords
mixed martial arts
great summer day trips
the witches of the
merrimack valley
summer pinks
swapping is the
new shopping
from farm to table:
celebrate the fall
harvest
book review:
murder & mayhem
in essex county
plus, special section:
health
&
wellness
merrimack valley magazine
merrimack valley magazine
your innovative guide to community, culture & cuisine
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may
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chicken
w w w. m v m a g . n e t
w w w. m v m a g . n e t
general advertising
rates & information
2013 - 2015
mvma reader’s choice awards: cast your ballot inside! ( page 9 )
your healthy guide to community, culture & cuisine
barb
special section:
health
vegetarian guide to dining out,
the future of merrimack valley
health care, complementary
therapies, healthy wine
and more.
the valley’s original fast food
spring clean your closets
women’s roller derby
new trends in lighting
the angkor dance troupe
the valley’s top
women executives
steals and deals: local
consignment shopping
on the set of joss whedon’s
new movie “in your eyes”
andover’s andrew coburn
monarch rising: an interview
with robert ansin
bees for hire in billerica
plus, special section:
merrimack valley magazine
merrimack valley magazine
your bridal guide to community, culture & cuisine
your holiday guide to community, culture & cuisine
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january
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haverhill’s willow spring vineyards
the merrimack river’s bald eagles
the underground railroad in
the merrimack valley
local portuguese cuisine
ski bradford: generations
of winter fun
w w w. m v m a g . n e t
w w w. m v m a g . n e t
Brides
our not-so-typical bridal guide:
painted dresses, tattoos, recent
weddings, carnations and more...
d e c e m b e r 2 0 11
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Colorful
glee’s
mike
o’malley:
emmy-nominated,
nashua-raised actor
stays connected
ten local chefs share
favorite holiday desserts
MVMag.net
lowell’s iraqi refugees
on the wings of angels:
angel flight northeast
wines to give & receive,
holiday gift guide and more
greater Merrimack Valley region. In each issue, we bring you the stories behind the headlines - biographies
of the famous and not-so-famous; history of the region; community and business organizations; artists,
musicians, educators, business people and life throughout our region. We showcase nearby destinations and
day-trips, the latest trends in fashion, the hottest places to shop, the best places to eat and the
chefs that create the finest in local cuisine. mvm is your one-stop-shop for expert advice on
home design, landscaping and backyard living. We know what Valley people are doing for fun,
and uncover the hidden gems of this region steeped in history yet on the cutting edge of new
technologies and ideas.
merrimack valley home is our newest publication, produced twice a year in April and October.
Focusing exclusively on home-related topics, it’s a great reference for your home with tips and info on
home design, decor, entertaining essentials and real estate market trends - just to name a few.
Our website, MVMag.net, contains exclusive content not found in the print editions, extensive
restaurant listings, expanded calendars, terrific stories from the archives and much, much more!
home
1. Landscaper
DANA LANDSCAPING
2012 reader’s choice winners
m v ma
merrimack valley magazine award
Has your lawn seen better days? Perhaps your
patio needs a makeover? Never fear. Dana
Landscaping has been creating customized
landscape designs for Merrimack Valley
homes since 1961. A locally owned family
business, Dana specializes in water gardens,
from koi ponds to waterfalls. They also
design and build “hardscapes” such as patios,
fire pits and walkways. Did we mention
outdoor lighting? They’ve got that too.
124 High Plain Road, Andover
www.DanaLandscaping.com
2. Home Furnishings
JACKSON K ITCHEN DESIGNS
Renovating a kitchen can be a daunting task
to say the least. Luckily, Jackson Kitchen
Designs — owned by the Torrisi family of
Jackson Lumber fame — has what it takes
to get you on the road to cookery bliss.
Their North Andover showroom is home to
the latest in custom cabinet designs, islands
and countertops, and they carry all the top
brands. Jackson’s team of designers is available
to help you make your dream kitchen a
reality too, with imaginative designs created
just for your home.
1093 Osgood St., (Route 125),
North Andover
www.JacksonKitchenDesigns.com
the multi-talented
scott grimes
The readers have spoken!
We’re proud to present the results of our first annual
Merrimack Valley Magazine Award voting – YOUR picks for
the best in the Valley. Thank you to everyone who took the
time to vote, and congratulations to all the winners.
Adrien Bisson
a little bit about us...
merrimack valley magazine is your EXCLUSIVE guide to community, culture and cuisine in the
3. Home Décor / Design
PATIO PLACE AT SKI HAUS
grimes returns to the merrimack valley
in support of local arts and community
Compiled by Liz Michalski and
Emilie-Noelle Provost
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merrimack valley magazine
If you’re still sitting on one of those foldup, aluminum-frame lawn chairs, or some
Dana Landscaping
faded plastic monstrosity, a visit to Patio
Place may be in order. From their selection
of classic wicker furniture to outdoor dining
sets, Adirondack
andbehind
designer
All chairs
was dark
thepatio
stage at the
Lowell Memorial Auditorium on August 25th.
entryway sconce you’ve been looking for.
4. Lighting
umbrellas, It
you’ll
be able
transform
your
was the
idealtosetting
for snapping
photos of locally-born celebrity, Scott Grimes, before
Their 24-foot high ceiling simulates a grand
DESIGN LIGHTING
backyard into
a summertime
oasis,
entryway, and showcases chandeliers to their
he took
the stage with
his perfect
guitar, alongside fellow musician Bob Guiney, in support of the
& ELECTRICAL SUPPLIES
for entertaining
friends
or kicking
back
after
best advantage. The store also makes a point
Dracut
Performing
Arts’
2012
fundraiser. Grimes, a Merrimack Valley native and former
Family owned and operated, Design Lighting
a long dayDracut
at the resident,
office. Agraciously
family owned
of stocking hard-to-find lightbulbs, and offers
took time out of his busy schedule as an actor, musician and
has been in the business of illumination for
business for more than 40 years, their prices
plenty of energy-efficient options as well.
voiceover artist to help their cause. almost three decades. With knowledgeable,
are great too.
During the photo shoot, the house
lights
alerted
the audience
that
the show was North Andover Mall (Route 114)
helpful
staff
and
5,000
square
feet
of
lighting
Burlington, Salem, N.H.
350 Winthrop Ave., North Andover
about to begin. The crowd applauded displays
as Grimes
announced
onthe
theplace
evening’s
andwas
products,
this is
to go agenda.
www.SkiHaus.com/Patio
www.DesignLt.com
And when Grimes poked his head out for
from
backstage
give thelamp
audience
a playful wave,
that
stunningtopendant
or beautiful
the applause swelled to a roar.
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m e r r i m a c k v a “Still
l l e y maa gkid
a z i at
n e heart,” the announcer quipped.
Being a kid is exactly what Grimes thinks about when he is back home in the
Merrimack Valley.
Scott Richard Grimes was born in Lowell on July 9, 1971 to Pamela and Richard
Grimes. He lived in Dracut until the age of 12 when he and his family moved to New
York City so that could pursue a career in acting and singing. His sister, Heather Grimes,
also dabbled in acting. Her daughter, Camryn Grimes, is also in the business. She is best
known for her role as Cassie Newman on “The Young and The Restless.”
Grimes has two children, Madison, 13, and Jackson, 11, from his first marriage. He
remarried in December 2011 to Emmy-nominated makeup artist, Megan Moore, whom
he met on the set of “ER.”
Although Grimes only lived in the area for 12 years, it made a significant impact on
him. He makes it a priority to return periodically and “give back” to the community.
“There is something about Dracut,” Grimes says. “In the grand scheme of life, 12
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merrimack valley magazine
by Beth Daigle
photos by Adrien Bisson
november
merrimack valley magazine
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miracle ON bartlet street
a former phillips academy dormitory becomes a 21st century mansion
by Dean Johnson
26
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merrimack valley home
merrimack valley home
photos by Adrien Bisson
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Locally owned and operated since 2006
top ten reasons to advertise in our magazines:
10.
On a cost per household basis, advertising in mvm and mvh is significantly less expensive than
advertising in ANY other area magazine – our circulation is not wasted on far-away towns, nor is it
restricted to one particular town. Readers’ homes are close and easily accessible to your business.
9.
According to Fairfield Research Study’s integrated marketing report, magazine advertising increases
your business’ credibility – adding online ads to your magazine advertising campaign increases overall
ROI by 36%.
8.
We offer integrated mixed-media marketing campaigns in one ad buy – our website,
MVMag.net, gets tens of thousands of unique visitors per month and features past-published stories as
well as exclusive web content, a Dining Guide, event calendars, photo galleries and more.
7.
merrimack valley magazine and merrimack valley home feature strong, intelligent,
hyper-local content that appeals to a variety of readers – none of our content is ever sold.
6.
60:40 editorial to advertising ratio means that your ad will NEVER be buried – every ad is on the
same page as (or across from) editorial content, which means eyes are on your ad. Your competitors’ ads are
never featured on the same spread as yours, further increasing your visibility. These are guarantees offered
by no other area publication.
5.
In addition to circulating to homeowners, mvm and mvh circulate to over 1,000 area businesses
including doctor and dentist offices, that put the magazine out in waiting rooms. When you consider
pass-along, this translates to tens of thousands of your neighbors reading every issue.
4.
mvm and mvh hit the most affluent demographic in the region, reaching people making over $100k
annually and owning homes tax assessed at $350k+.
3.
mvm and mvh are locally owned and operated – we employ local people, and ALL of our content
is both locally-focused and original; virtually all photos, illustrations, and writing are done by local
photographers, artists, and writers.
2.
mvm and mvh are the ONLY high-end magazines in the region that focus circulation on all of
northeastern Mass. and southern N.H.; all in one media buy.
1. BECAUSE MAGAZINE ADVERTISING WORKS!
Just ask any of our advertisers, we’ve included some testimonials on the back page.
PO Box 867
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MVMag.net
calendar
Manchester
Derry
area coverage
&
Londonderry
Litchfield
Atkinson
Seabrook
South Hampton
Hampstead
Newton
Plaistow
Merrimac
Amesbury
Windham
Salisbury
NH
MA
Newburyport
Salem
Haverhill
Hudson
West Newbury
Newbury
Groveland
Pelham
Nashua
Methuen
NH
MA
Georgetown
Lawrence
Dracut
Tyngsboro
North
Andover
Boxford
Andover
Lowell
Tewksbury
Westford
Chelmsford
Billerica
market area & circulation:
Each issue of merrimack valley magazine and
merrimack valley home is mailed to more than 20,000
homeowners and businesses and is available at newsstands
throughout the region.
We mail more than 18,000 copies to affluent
homeowners whose household incomes exceed $100,000
and whose homes have a tax-assessed value of at least
$350,000. Paid subscribers and complimentary copies
to business and medical offices make up the other 2,000
mailed copies.
Combined mailed and single copy sales result in more
than 21,000 copies of every issue being distributed and with
an estimated average of two people reading each issue, our
total readership exceeds 42,000.
Massachusetts:
New Hampshire
Amesbury
Andover
Billerica
Chelmsford
Dracut
Georgetown
Groveland
Haverhill
Lawrence
Lowell
Merrimac
Methuen
Newbury
Newburyport
North Andover
Salisbury
Tewksbury
Tyngsboro
Westford
West Newbury
Atkinson
Derry
Hampstead
Hudson
Litchfield
Londonderry
Manchester
Nashua
Newton
Pelham
Plaistow
Salem
Seabrook
South Hampton
Windham
2013 – 2015 editorial calendar & deadlines
Issue
Theme / Special Section
Ad Space Close / Materials
for mvm to design your ad
Press Ready
Materials Due
Publication
Date
Jan/Feb ‘13
Bridal Guide
Nov 30, 2012
Dec 7, 2012
Jan 7, 2013
Mar/Apr ‘13
Health & Wellness
Feb 1, 2013
Feb 8, 2013
Mar 4, 2013
Apr ‘13
Merrimack Valley Home
Mar 1, 2013
Mar 8, 2013
Apr 1, 2013
May/June ‘13
Innovation
Apr 5, 2013
Apr 12, 2013
May 6, 2013
July/Aug ‘13
MVMA Reader’s Choice Awards /
Summer Fun & Travel Guide
May 31, 2013
June 7, 2013
July 1, 2013
Sept/Oct ‘13
Health & Wellness
Aug 2, 2013
Aug 9, 2013
Sept 2, 2013
Oct ‘13
Merrimack Valley Home
Sept 6, 2013
Sept 13, 2013
Oct 7, 2013
Nov/Dec ‘13
Holiday Gift Guide & Cooking with Local Chefs
Oct 4, 2013
Oct 11, 2013
Nov 4, 2013
Jan/Feb ‘14
Bridal Guide
Nov 29, 2013
Dec 6, 2013
Jan 6, 2014
Mar/Apr ‘14
Health & Wellness
Jan 31, 2014
Feb 7, 2014
Mar 3, 2014
April ‘14
Merrimack Valley Home
Mar 7, 2014
Mar 14, 2014
Apr 7, 2014
May/June ‘14
Innovation
Apr 4, 2014
Apr 11, 2014
May 5, 2014
July/Aug ‘14
MVMA Reader’s Choice Awards /
Summer Fun & Travel Guide
June 6, 2014
June 13, 2014
July 7, 2014
Sept/Oct ‘14
Health & Wellness
Aug 1, 2014
Aug 8, 2014
Sept 2, 2014
Oct ‘14
Merrimack Valley Home
Sept 5, 2014
Sept 12, 2014
Oct 6, 2014
Nov/Dec ‘14
Holiday Gift Guide & Cooking with Local Chefs
Oct 3, 2014
Oct 10, 2014
Nov 3, 2014
Jan/Feb ‘15
Bridal Guide
Nov 28, 2014
Dec 5, 2014
Jan 5, 2015
*Calendar/Special Sections subject to change.
style
file
Susan Kanoff is a professional wardrobe stylist who
works with private clients as well for television. Her
work has appeared on New England Cable News
(NECN) and PBS. Learn more about her ser vices at
www.AGreatNewLook.com.
by Susan Kanoff
photos by Kevin Harkins
s u s a n ’s s w i m w e a r g u i d e
Most women dread nothing more than shopping for bathing suits.
Confronting your scantily clad body under dressing room lights can
be highly stressful. But don't lose hope — whatever your body shape
or size, there’s a suit for you (really!). Here are some of my favorite
tips for eliminating “bathing suit meltdown syndrome” and for
helping you find a suit you'll look and feel great in.
• Know your body type. Just like with clothes, it's important
to find a bathing suit that works with your body, not against it. Play
up your assets and camouflage the things you’d rather hide. Do
you have a great bust but a thicker midsection? Maybe you have an
amazing waistline but larger thighs. Analyze your body before you go
shopping so you can look for a suit that flatters your unique shape.
• Allow yourself time. Don't wait until the last minute to
shop for a suit. There’s nothing worse than feeling pressured to buy
something you don't love because of time constraints. Carve out a
block of time and go shopping when you’re relaxed and in a good
mood. Accept the fact that you may need to hit more than one store,
and stay open to the idea of trying on numerous suits.
• Spend the extra money. There’s a difference in the quality
of bathing suits, and an investment in one that’s well-made can make
all the difference in how it fits and holds up.
• Try on a larger size first. Bathing suits tend to run small,
so start with a size larger than what you’d normally wear.
• Ignore those horrific lights. Even the youngest, most
cellulite-free bodies look imperfect under florescent lights. Remember
that dressing room lighting is unflattering to everyone, and that you
will not look the same in natural light. Focus on comfort and fit
instead of the way you appear in the mirror.
• Accessorize. You’ll want to treat your bathing suit as an
outfit, so don’t forget the accessories. Add a beautiful cover-up,
jeweled or metallic sandals, and a fabulous hat and sunglasses for a
polished look at the beach or pool.
• Go custom. There is such a thing as a custom-made bathing
suit. We have an amazing bathing suit designer right here in the
Merrimack Valley. Dracut’s Julie Reppucci can create a one-of-a-kind
suit that’s specially designed to fit your body. See sidebar for more
information.
from field to fork
• Best for tummy control: Miraclesuit and Spanx both make
suits with built-in
the fall harvest offers a bounty
of panels that will slim the midsection.
• Best for pear-shaped bodies: Draw the eye upward.
farm-to-table options at
area restaurants
Look for a suit with details, or a pattern, at the top, with a dark, solid
bottom. The modern skirted suits in stores now are super cute and are
great for concealing larger thighs.
Jillbusty
Gambon
• Best by
for
women: Support is key, so make sure the
top has wide
straps
a built-in
A tankini
is a great choice
photos
by and
Adrien
Bissonbra.
& Kevin
Harkins
because you can buy separates in different sizes.
• Best for small on top: Tops with ruffles, padding,
bright colors and prints or horizontal stripes can all give the
Model: Cyndal Todd, Miss New England 2012
Make-up: Grace Quintal l Grace Professional Cosmetics
North Andover, Mass. l www.ShopGraceMakeup.com
Hair Stylist: Franco Auriti l Monte Carlo Salon
Methuen, Mass. l www.TheMonteCarloSalon.com
Bathing Suits: Julie Reppucci Swimwear Collection
Dracut, Mass. l www.JulieReppucci.com
A Beautiful Smile
is ALWAYS in Style
Jewelry: Quiet Pleasures Jewelry
Andover, Mass. l www.QuietPleasuresJewelry.com
Sunglasses: Andover Eye Care
Andover, Mass. l www.AndoverEye.com
Accessories: Lyn Evans
Andover, Mass. l www.LynEvans.com
Shot on location at Lowell’s Boat Shop
Amesbury, Mass l www.LowellsBoatShop.com
Cyndal is wearing a reversible two-piece suit in metallic
bronze, animal print and black with a racerback top
and standard bottom - $150, custom-made by Julie
Reppucci. Lightweight white denim vest with hidden
hood - $275, custom-made by Julie Reppucci. Long
gold-tone necklace with three discs from Quiet
Pleasures Jewelry - $110. Gold-tone chunky braided
bracelet from Quiet Pleasures Jewelry - $75.
Dr. Incampo specializes in restoring smiles to their original natural
beauty. Call to schedule your complimentary consultation today.
Paolo Incampo DMD, PC
565 Turnpike Street, Suite 73 North Andover, MA 01845
(978) 681-1118 www.bostondmd.com
http://www.facebook.com/DrPaoloIncampo
http://twitter.com/#!/PaoloIncampoDMD
Member of the American College of Prosthodontics and Italian Academy of Fixed Prosthodontics.
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&
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general magazine advertising rates
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(per insertion)
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acceptable formats: MAC based platform. Preferred file format for electronic files is PDF/X-1a:2001. When generating your pdf, the
pdf option/settings should be set for PDF/X-1a:2001 or PDF/Press Quality. All component files, fonts and resources must be properly embedded.
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design services:
Advertising Design Services are available to help you maximize your advertising dollars.
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are allowed monthly with 15 days notice of copy change. Initial ad design is included in price with copy changes billed at $95 per hour in quarter hour increments.
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PO Box 867
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p 978.685.3690
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Methuen, MA 01844
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f 978.685.3623
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MVMag.net
contact info
&
testimonials
First and foremost, thank you for the recent opportunity
to have an article featuring ND Landscape written in your
magazine. I know your magazine catches the attention of
many, and we’re proud to be a part of it. I have advertised
in a lot of different media and just started advertising in
merrimack valley magazine. The results have exceeded
my expectations in customer leads especially due to the fact
that I have only advertised for a short time. Keep up the great
work producing beautiful, interesting magazines.
Nick DiBenedetto
President, ND Landscape, Georgetown
I have been an advertiser with merrimack valley
magazine since its inception. The magazine’s staff is very
friendly and helpful with all our needs. They have provided our
business with sound advertising advice. We commonly receive
many new patients to our practice as a result of advertising
with the magazine. We have a hard time keeping the magazine
in the waiting room as patients seem to walk out with them
constantly.
Dr. Teresa Burtoft
Foot Health Center of Merrimack Valley,
North Andover
merrimack valley magazine is an excellent resource
for the Merrimack Valley and southern New Hampshire and,
as I travel around the region, I am amazed at the reach and
penetration of the magazine. We have experienced tremendous
response to both our ads and our inclusion in feature stories.
Keep up the great work!
Nicholas Zaharias – Vice President,
Lawrence General Hospital, Lawrence
merrimack valley magazine is a great connection for
the Merrimack Valley and southern New Hampshire. I have
had great response to my ads and have gained quite a few new
clients as well as keeping my present clients up to date. Leigh
has helped me in so many ways, she is a pleasure to work with
and filled with great ideas.
Advertising in merrimack valley magazine has proven
to be the most effective print advertising I have ever invested in.
This is a beautiful, high-quality magazine that people save for
months. We consistently receive phone calls from people who
saw us in Merrimack Valley Magazine.
Dr. Holly Ruocco
Advanced Allergy Centers, Salem NH
My family and I own an upscale lighting showroom in North
Andover and a Laundromat in Lowell. We need an advertising
tool that will not only give us the coverage that we need but
the best bang for our buck as we grow our business. We have
received more response from our ad in mvm than larger ads
we’ve placed with competitors... Plus Leigh and her staff always
take such good care of their clients! merrimack valley
magazine is growing to new heights with each issue and we
are thrilled to be a part of their success.
Donna Christopulos - Owner,
Design Lighting, North Andover
Spin City Laundromat, Lowell, MA
I have advertised in mvm since early 2009 and I am very
pleased with the results. In today’s day & age of changing
media, return on investment is the only way to really gauge
success. mvm has proven to me & my bottom line that their
locally focused magazine is the right choice.
Sincerely,
John Nardozza
Owner, Andover Landscape Construction
We are pleased to be advertising our restaurant in merrimack
valley magazine. The magazine is a first class publication
and the way you have handled yourself working with us
reflects that. I have found from our first meeting that you have
been easy to work with and have been sensitive to our needs
and time constraints. You have been thorough and efficient
in putting quality ads together and getting proofs to me.
It really comes across that you like what you are doing and also
that you are enthusiastic about promoting our restaurant as well
as the magazine. We truly appreciate all your efforts.
Andrea Samra
Andrea’s Skin Care, Andover
Rebecca Ingalls
Owner - Palmers Restaurant & Tavern,
Andover
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P O Box 8 6 7 l M e t h u e n , M A 0 1 8 4 4
p 978. 68 5 . 3 6 9 0 l f 9 7 8 . 6 8 5 . 3 6 2 3
M VM a g .ne t
Locally owned and
operated since 2006