FRONT OFFICE MANUAL

SALES AND MARKETING 2012
EHORS
SALES AND MARKETING
EHORS VERSION 3
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SALES AND MARKETING 2012
How to Add Market Segment and Source?
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Go to SALES AND MARETING>MARKET SEGMENT>MARKET SEGMENT.
Click ADD at the bottom of the page.
Select the SYTEM Segment Category.
Key in the name of the Market Segment and tick the correct details for that particular
segment.
5. Click Submit.
6. Choose the Segment that was just created.
7. Click the tab SEGMENT SOURCE.
8. Click ADD at the bottom of the page.
9. Key in the Source and the Source Description.
10. Click Submit.
11. The Market Segment and Source are now created.
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How to Create Rate Codes?
Rate Code is the cost of the room at a particular period of time. This can include other items
sold in the hotel like Breakfast, Fruit Basket, etc.
1. Go to SALES & MARKETING > REVENUE MANAGEMENT > RATE CODE.
2. Click ADD at the bottom of the page. This will direct you to the GENERAL tab where
basic details about the rate code should be keyed in.
Rate Code – name of the rate code
Description – a brief description of the rate code
Validation – validity period of the rate code
Apply to – which accommodation will this rate code apply to
Segment, Source, Agency, Agent – the group of guests where this rate code will apply
3. Go to RESULT tab. The Rack Rate of the room will be the default price of the particular
accommodation. To vary the rate, different formulas can be used.
a. Accommodation Formula – this formula is used to arrive at the
ACCOMMODATION/ROOM RATE only.
Rack Rate – (Variable) = Room Rate Only
b. Occupancy Formula – this formula is used to vary the cost of the room based on
the hotel occupancy set up in the ACCOMMODATION program in the ADMIN and
SYSTEM module
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c. Pax Formula – this formula is used to vary the cost of the room based on the
number of persons inside the room
d. Extra Bed – this formula is used to add the cost of the extra bed
e. BDI Formula – this formula is used to add items sold in the hotel other than
rooms and venues, e.g., breakfast, fruit basket
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How to Add Surcharge?
The Surcharge Manager is used to manage the rates during those times or seasons when
surcharges are applied.
1. Go to SALES & MARKETING > SURCHARGE > SURCHARGE MANAGER.
2. In the Surcharge Description, write the name of the Surcharge that you want to create.
For example, Chinese New Year Surcharge.
3. In the Surcharge Start From, key in the start date when the surcharge will be applied.
4. In the Surcharge End Until, key in the last day the surcharge will be applied.
5. In the Is/Was Surcharge Peak? click Yes.
6. In the Amount Input Mode choose between Excl Tax(es) or Incl. Tax(es).
7. The column with the green highlight is clickable. Key in the amount of surcharge to be
applied per accommodation.
8. Click Submit. The Surcharge has been made.
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BDI (Breakdown Item)
BDI or Breakdown Item is anything that the hotel sells to guests. For a BDI to be created, Items
and Recipes are prerequisites. If Item and Recipe for a particular BDI is not yet in the system, it
is imperative that they be created first before a BDI can be added.
How to Add and Item?
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Go to PURCHASING ADMIN>ITEM.
Click Add at the bottom of the page.
Select the Item Category where the Item belongs.
Key in the Item Name, Item Description and Item Price. Item Price here refers to the
cost price.
Select Generic PM, Generic SM and Generic CM for Purchase Measurement, Stock
Measurement and Calculate Measurement respectively.
Select the Item Type.
Select the Purchase Status.
Click Submit.
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How to Add a Recipe?
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Go to FOOD AND BEVERAGE>RECIPE
Click Add at the bottom of the page.
Key in the Recipe Name, Description, No of Pax, Recipe Type and Measurement.
On the right side, click the + button to add the item/s of this recipe.
Click Submit.
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How to Add a BDI?
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Go to SALES AND MARKETING>BREAKDOWN ITEM.
Click Add at the bottom of the page.
Key in the BDI name.
Select the Division, Department and Outlet and Item Category where this BDI belongs.
In the Is Recipe Item? click the Search button and look for the Recipe for the BDI being
created.
6. Tick the buttons applicable to the BDI.
7. At the bottom right, key in the BDI Price. Tick the button of it Exclude Misc.Charge or
Include Misc. Charge.
8. Click Submit.
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