2008 Annual Report
Transcription
2008 Annual Report
Tourism Industry Association of New Brunswick ANNUAL REPORT 2008 TIANBAnnualReportENG.indd 1 5/11/09 3:09:34 PM ANNUAL REPORT 2008 Tourism Industry Association of New Brunswick Message from The President A transition term best defines the period since May 2008, the year I was elected President of TIANB. In taking office, my goal as President was to strengthen the organization so as to make it relevant to the industry we represent and to the members entrusting their continued support of the organization. In achieving this, we started by engaging in a complete governance review in order to provide us with a blueprint of what we needed to adjust. To this, many other areas were affected, from by-laws to organizational policies and procedures, to the way we do business every day. With a committed Board of Directors, we were able to focus on three main priorities, hence providing a more tactical approach to the issues facing our industry today and for the future. Faced with economic uncertainty and context that stimulates creative ways to navigate the troubled waters, the status quo is not an option. The adage takes on a whole new meaning. Even though we all share the agony in the background, the professionalism, determination and perseverance of all operators prevails at the forefront when visitors call. In our collective search for excellence, the onus is upon us all to strive to be ahead of the transformation curve occurring throughout the world. With strong partnerships and a stronger than ever collaboration from all players, the agitated waters will settle, making way for brighter days ahead. Your continued support of TIANB is what energises the dedicated staff we have at the office and the many volunteers that take time from their busy schedules to be involved. I would like to extend my greatest appreciation for the individuals that have become involved with the Board of Directors and on the many committees. I extend my sincere gratitude to the Directors that have decided to step down and I look forward to working with the new Board in order to continue our quest towards excellence. Joanne Bérubé-Gagné TIANB One Clear Stand, One Clear Voice ANNUAL REPORT 2008 TIANBAnnualReportENG.indd 2 5/11/09 3:09:35 PM April 2008 October 2007 AN 486 365 33% A Word from The Executive Director In the last year, TIANB has gone through tremendous efforts in order to better serve its membership. Now equipped with a blueprint, the result of an extensive Governance Review, we are more engaged than ever to embark on the journey that will lead us all to success. Like many of your tourism operations, the association world is going through some fundamental changes. Low expectation, membership by habit and low annual dues contribute to many businesses taking a defensive approach to goals and varied operations. The collective impact is a de facto strategy based on sustaining membership and providing a reason to stay with the association. Net renewal rate of membership is the best indicator of member approval and support under the status quo, if and only if the association determines the status quo to be acceptable. We entered the governance review process one year ago after it was determined that the status quo was not acceptable. TIANB wants and deserves more. We want to have society’s recognition; we want to attract the best volunteer leaders in the industry; we want our governance to be consistently effective; we want to be a model of communications excellence and we want our definition of success to be based not just on existence but on real achievement. 2009 Marks my 10th year as Executive Director of TIANB. Over the years, I have had the privilege of working alongside great people and my greatest satisfaction every day is going home with a feeling of accomplishment. 2009 Marks a new page in the history book of TIANB and I am very grateful for having a team of people to assist me in ensuring TIANB stays ahead of the curve, and ahead of the challenges. I would like to extend my gratitude to Beth, Catherine, Lynn, Melynda, Sheila and Yvan, the TIANB team, as well as Ann, our lead trainer, for their engagement and determination to continuing our collective quest for success. Thank you to the Board of Directors for their support and of course, to you the ever present and growing membership for your commitment to TIANB throughout the year. On behalf of staff, I wish you all a prosperous 2009 season and I look forward to serving you for many more years. Sincerely, Réal Robichaud TIANBAnnualReportENG.indd 3 5/11/09 3:09:37 PM ANNUAL REPORT 2008 TIANB Board of Directors 2008 Tourism Industry Association of New Brunswick President, Joanne Bérubé-Gagné, Office du Tourisme Edmundston Madawaska Phone: (506) 737-6920 Fax: (506) 737-6933 [email protected] Vice President, Rob Robichaud, Greater Moncton International Airport Phone: (506) 856-5455 Fax: (506) 856-5431 [email protected] Secretary, Kelly Cain, City of Moncton Phone: (506) 389-5972) [email protected] Treasurer, Serge Collin, Ville de Lamèque Phone: (506) 344-3222 Fax: (506) 344-3266 [email protected] Past President, Rolande Thibodeau, Ramada Crystal Palace Phone: (506) 861-6457 Fax: (506) 858-5486 [email protected] Ex-Officio, Kevin Johnston, Kingswood Park Phone: (506) 450-1234 ext 332 Fax: (506) 450-1232 [email protected] Ex-officio, Peter Murphy, Miramichi Regional Tourism Association Phone: (506) 623-2153 [email protected] Bed and Breakfast/Country Inns, Evelyn Cassidy, Evelyn’s Bed and Breakfast Phone: (506) 832-4450 [email protected] Golf, Chris Stacey, Golf NB Phone: (506) 451-1349) [email protected] Outfitter, Phil Ossinger, NB Professional Outfitter Guide Association Phone: (506) 474-0102 [email protected] Festivals/Events, David Seabrook, Harvest Jazz & Blues Festival Phone: (506) 450-2089 [email protected] Hotel-Motel, Réaldine Robichaud, Super 8 Caraquet Phone: (506) 727-0888 [email protected] Restaurant, Adam DeGrace, Danny’s Inn Phone: (506) 546-6621 [email protected] Chalet/Cottage, Daniel Chiasson, Complexe Les 2 Rivières Phone: (506) 394-4050 [email protected] Municipality, Kelly Cain (contact information above) Transportation, Rob Robichaud (contact information above) Attraction, Susan Leblanc-Robichaud, Memramcook Resort (left during the year) Member at Large, Gilles Daigle, Quality Inn Edmundston Phone: (506) 735-5525 [email protected] Member at Large, Wanda Hughes, Hospitality Saint John Phone: (506) 672-0770 [email protected] Member at Large, Serge Collin (contact information above) Member at Large, Kevin Johnston (contact information above) RTA, Peter Murphy Miramichi Regional Tourism Association (contact information above) RTA, Joanne Bérubé-Gagné (contact information above) RTA, Jean-Charles Allain, Kent Region Tourism Association Phone: (506) 743-9626 [email protected] RTA, Kathy Weir, Albert County Tourism Association Phone: (506) 882-2349 [email protected] ANNUAL REPORT 2008 TIANBAnnualReportENG.indd 4 5/11/09 3:09:37 PM Working Better Together Summary of the Governance Review After 25 years of existence, the Board of Directors of TIANB engaged in a process to optimize the mandate, governance structure and management processes of TIANB. Following the research and situation analysis phase of the project by Forerunner Creative and Tourism Strategies Ltd, it became clear that TIANB’s challenges for the future relate less to shortcomings in governance and more to shortcomings in relevance to the tourism stakeholders of New Brunswick. Twenty two (22) interviews were conducted in French and fifteen (15) were conducted in English. The interview process involved a new way for TIANB to look at the geography breakdown of New Brunswick. Most stakeholders indicated that they were pleased that the Board of Directors of TIANB had decided to undertake a review of its governance model. From their perspective, it is an indication that someone has finally realized that the status quo is not an option and that this analysis has the potential to lead to improvements on many fronts. Twenty seven (27) recommendations were put forward by the consultant. These recommendations were converted into an action plan which TIANB will follow in order to heighten the association’s relevance to industry. TIANB in general: • Increase relevance of TIANB within industry; • Enhance communication to stakeholders • Establish clear channels of communications, Board, Members, Staff, Partners • Implement governance structures, process and policies. TIANBAnnualReportENG.indd 5 The Board of Directors: • Facilitate interaction between Board and membership • Establish guidelines for engaging commitment of Board members • Establish governing structure, process and policies for Board. The President: • Assume a greater responsibility of priority file • Assume greater responsibility for TIANB public image • Assume greater responsibility for Pan Atlantic Committee • Ensure the implementation of structured meeting processes • Assume greater responsibility for performance evaluation of Executive Director. The Executive Director: • Ensure greater responsibility for Priority file • Ensure greater visibility within the membership • Implement clear reporting processes and policy regarding the affairs of TIANB • Develop required policies and procedures for the organization • Provide training programs and projects analyses and recommendation to Board. An Executive Summary Report of our Governance Review is available on our website at www.tianb.com. 5/11/09 3:09:38 PM ANNUAL REPORT 2008 Enhancing our Communications Tourism Industry Association of New Brunswick TIANB plays a critical role in enabling the New Brunswick tourism industry to speak with a single voice on the most pressing issues affecting the industry. In order to effectively fulfill this role, TIANB must be constantly in direct communication with its members and the industry at large. In 2008 TIANB increased the frequency of its e-messages, sending some 40 messages and newsletters to the members throughout the year. In terms of meetings, we participated in several RTA meetings, in addition to holding six full-day Board meetings and several shorter, ad hoc Board meetings. ED Tour of the province One of the 27 recommendations resulting from the Governance review was for our Executive Director, Réal Robichaud, to launch a TIANB Breakfast Roundtable initiative. These roundtables are meant to allow any and all issues to be aired - a chance to mine out issues at the grass roots level. The tour which began in October 2008 saw discussion sessions take place in Edmundston, Saint John, the Acadian Peninsula (Tracadie-Sheila), Campbellton, Miramichi and Bathurst. More sessions will take place in Moncton, Albert County, Charlotte County, Campobello, Grand Manan, Woodstock and Fredericton. Making our Voice Heard Media, Public and Government Relations TIANB would not be able to effectively influence positive changes for the tourism industry without having a strategy and the tools for communicating the industry’s interests, successes and priorities to the public. In 2008, TIANB took part in more than 50 interviews across the province (and even in the US) with newspapers as well as radio and TV stations. We issued 22 press releases on a variety of topics ranging from commenting on the tourism capital budget to congratulating TIAC award winners and promoting our training programs. Lobbying efforts carried out in 2008 include: Marine Liability Act – The Government of Canada made changes to Part IV of the Act which had an impact on liability insurance for water-based activities. Bill C-7 was introduced to the House of Commons and read for the 1st time on January 29th, 2009. It was debated and read a second and third time on February 25 and March 30, 2009. On March 30th it was referred to the Standing Committee on Transport, Infrastructure and Communities. TIANB started lobbying in 2000 for the modification of the Act so as to allow for the use of responsibility waivers, which was used by all water-based operations as a risk management tool. The amendment to the Act allows for this again. Credit Card Merchant Transaction Fees and interchange Rates – TIANB provided a letter of support to Senator Pierrette Ringuette for her motion requesting that the Standing Senate Committee on Banking Trade and Commerce examine the interchange rates for credit card transactions and the related issue of debit card transaction rates. Work ANNUAL REPORT 2008 TIANBAnnualReportENG.indd 6 5/11/09 3:09:40 PM on this issue by the Senate Committee started on March 3, 2009. The main focus, a study of the credit and debit card systems in Canada and their relative rates and fees, in particular for businesses and consumers. Tourism & Parks Strategic plan – TIANB met with the Department of Tourism and Parks on many occasions to assist in developing the Department’s strategic plan. ACOA-Tourism Strategic Plan – TIANB met with Tourism Atlantic in developing the Strategic Plan for the Atlantic tourism industry. Government of Canada Marquee Events funding program – TIANB as a member of the Provincial and Territorial Tourism Industry Association, a Committee of TIAC, participated in proposing criteria for the funding of festival and events in Canada. The Funding program is managed by Industry Canada. NB Pre-budgetary consultations – TIANB was invited to participate in the Provincial Government Pre-Budgetary discussions. Select Committee on Taxation review – TIANB met with the Select Committee on Taxation Review to speak against the proposed increase to the HST and the proposed implementation of a carbon tax. TIANB spoke in favour of reduced personal income tax and corporate taxes. TIANB also proposed the implementation of an enabling legislation for the introduction of a Destination Marketing Fee. Local Governance Review Commission – TIANB met with Commissioner Jean-Guy Finn on the introduction of an enabling legislation for the collection of a Destination Marketing fee in New Brunswick. Moving Forward through our Committees Governance Review Committee – The Committee was made up of the Board Executive Committee who participated with the consultants from Forerunner Creative and Tourism Strategies Ltd in the review of TIANB’s governance. re-developed since the last one dates back to 2005. The Consumer profile has been a good tool in assisting tourism operators in their business developments over the years and it was felt updated results would be needed in the very near future. By-law Review Committee – The Committee developed a new set of by-laws for the Association. The new by-laws as reviewed by the Committee and legal counsel have been presented to and adopted by the Board of Directors and will be presented for ratification by the membership at the AGM on May 22, 2009. DMF Working Committee – The DMF Committee met with local and regional organizations that either have a voluntary DMF in place (Bathurst, Miramichi, Saint John and StAndrews) or are interested in its implementation (Moncton, Fredericton, Edmundston). It was important to establish the roles and goals of all and to present a strategy in order to move forward. A survey of DMF’s from around the country was conducted and the results will serve to assist in the Committee’s future direction. Marketing Committee – The Marketing Committee met with the Marketing Dept. of Tourism & Parks to review various promotional and marketing initiatives. So as to measure the success of various campaigns, it was proposed by the Committee that Tourism & Parks develop a benchmark in 2009 to measure the successes of 2010 to 2012. It was also proposed that a revised Consumer profile be TIANBAnnualReportENG.indd 7 5/11/09 3:09:41 PM Tourism Industry Association of New Brunswick ANNUAL REPORT 2008 Offering more Training and Professional Development for Better Attraction, Retention and Productivity Wow! Our program sales have increased by 17% over the last four years. A 10% increase in 2008-09 alone. The importance of all kinds of certification and its positive effects on retaining staff and encouraging best practices in customer service is clearly recognized by the membership. Toward a more Responsible and Safer Food and Beverage Industry We included Food Safe to our canon of programs this past year and it has been met with significant popularity. In one year we have granted Food Safe certification to 42 individuals and restaurants. With risk management top of mind for so many operators these two programs Responsible Beverage and Food Safe are the way to go. They have grown in popularity over the last year. Responsible Beverage alone had a sales growth of 212% in 2008-09. Reducing Insurance premiums is not the only stimulation for the growth. Good business practices and again staff retention play a major role in choosing this program. The pinnacle credential for tourism Professionals We know that employee retention can be arduous, we also know that recognizing staff can be a sure fire way of keeping them. emerit certification has been deemed nationally, a qualified tool for ensuring best practices and instilling pride among employees in your winning team. This Self-learned certification is flexible and specifically designed to suit your needs as the employer. Many properties and operations in New Brunswick and throughout the country as well as the US have engaged in emerit training as a professional development opportunity for their staff. 18 Persons from NB over the past year have successfully completed their emerit certification in many tourism operations like yours. Areas of certification include Food and Beverage server, Hunting Guide, Tourism Trainer, Casino Dealer, Sales Manager, Events Coordinator, Front Desk Agent just to name a few. All areas of interest are relevant and the credentials prestigious. Investing to improve our competitive position on the web Member organizations from all over the province have taken advantage of the exceptional tourismtechnology.com website mentoring ANNUAL REPORT 2008 TIANBAnnualReportENG.indd 8 5/11/09 3:09:43 PM program. The project unique to Atlantic Canada, specializes in helping tourism operators present their business online with greater impact in an effort to encourage an increased volume in sales. In keeping with the latest technologies and social media influences by attending two high calibre conferences, e-connect and Atlantic Internet Marketing annually, the mentorship program staff can offer current and viable ideas for enhancing website activity and ensuring the importance of a great website is at the fore front of the tourism operators marketing strategy. Developing Super Hosts to greet customers Our flagship one day customer service course SuperHost has gone from an annual 240 seats in 2006 to 756 seats in 2009. A 315% increase in four years. In fact SuperHost has been delivered in both languages throughout the province to 1733 New Brunswickers. We are proud to recognize entire communities such as the Miramichi are SuperHost certified. SuperHost continues to be a strong SuperHost At lantic Expect Excellenc e! and vital part of TIANB’s training lineup. Since 2004, TIANB has SuperHosted 1733 people in New Brunswick. That’s an average of 1 person per day continuously for over 4.5 years! ADMINISTERED BY Tourism Industry 500 Beaverb Association rook of New Brunswic Phone: 1.800.668 Court, Suite 440 Frederict k (TIANB) on, NB E3B 5X4 .5313 Fax: 506.459.3 634 Email: info@tian b.com Providing youth with the tools to hone their personal skills Not only do we service our membership but we offer Workplace Etiquette to NB High schools as well. This half day workshop has been offered to students since 2005 and provides an opportunity to hone their personal skills prior to their “first” job interview. In addition to that we include a presentation on “a career in tourism” to ensure their interest is piqued in this career path. 86 keen students received this skills training over the past year. Enhancing tourism career awareness Exclusive presentations were created and given to Tourism Classes in Saint John and Peticodiac High schools as well as the YMCA Fredericton Job Search Strategy Group. The staff attended 3 High school career fairs where they encountered 2000 students in the Saint John, Quispamsis, and Bathurst regions. We also participated in several trade shows including the Chamber of Commerce Expo in Fredericton, The Tri-City Mixer in Saint John and The APEX show 2008 in Moncton. Setting the stage for a career in tourism Ready-to-Work (RTW) is a national sector-based program that assists individuals who plan to enter the workforce. The objective of the RTW program is to provide unemployed or under-employed individuals, including those with post-secondary education, First Nations peoples and Newcomers to Canada with the proper mix of skills, knowledge, attitude, contacts and experience for a career in tourism. Curriculum materials include emerit Tourism Essentials created by the Canadian Tourism Human Resource Council as well as a career planning guide which includes; Stress management , Time Management, Job Search skills and TIANBAnnualReportENG.indd 9 5/11/09 3:09:45 PM Tourism Industry Association of New Brunswick ANNUAL REPORT 2008 Resume writing. Numerous certifications are eligible within the free course: Responsible Beverage; Food Safe; SuperHost, Mature Consumer; First Aid and CPR to name a few. We continue to have successes with participant employment this year. We can identify that from April 2008 to April 2009 137 individuals were employed from the RTW program. Check out the resumes of the graduates on our website from various locations in New Brunswick including Edmundston, St. Stephen, Moncton, St. Isidore, Saint John, Woodstock and Fredericton. In an effort to encourage more participation by Industry we secured partnerships in the form of visits to the class and on-site property interviews. The response to this kind of engagement is measured by the vast knowledge gained by the participants and the true networking opportunities made available through real-life discussion with industry stakeholders. Thank you to all who gave their time to the classes of 2008-09 and especially those who employed the graduates. Hiring foreign workers contributes in filling labour shortage Like many other industries in Canada, the tourism sector is increasingly experiencing skill and labour shortages. Each year, Canadian employers hire thousands of foreign workers to help address these shortages. Employing foreign workers can be an essential part of a company’s business strategy. Foreign workers can fill labour shortages in New Brunswick and bring new skills and knowledge to help the province’s economy grow. We can help secure the labour market opinion for you the industry and put you in touch with the skilled assistance required for engaging in the process of hiring a Temporary Foreign Worker. Training at a Glance in 2008 SuperHost: Certification: Responsible Beverage Workplace Etiquette Mature Consumer Ready-to-Work 756 41 Registered, 18 certified 130 87 81 81 participants (77 completed) 53 people from those classes employed ANNUAL REPORT 2008 TIANBAnnualReportENG.indd 10 5/11/09 3:09:46 PM Together We Are Stronger Team Tourism included 123 participants in new counsellor training as well as skills development for advanced managers and trainers. All materials and the online learning tools were updated and two new user-friendly modules created. Product knowledge and testing centres for New Brunswick cities, Islands of NB, Parks, Itinerary building and Accommodation workshops were the focus of these modules. Traditional subjects remained intact with customer service, product knowledge, effective listening and sharing methods, teambuilding, role-playing and map reading as the foundation for this valuable front-line Visitor Information Centre instruction. Innovation and Leadership Year Four wrapped up in April 08 with improvements to the French component of the program offering every seminar in both official languages. We also achieved the development of two completely new seminars for Marketing & PR and Product Development. The program was designed April 2008 October 2008 February 2009 April 2009 TIANBAnnualReportENG.indd 11 specifically for senior managers and owner operators of tourism businesses seeking to envision and embrace new innovative ways to improve their own organization and be more profitable. The Best Practice Missions program is designed to expose private sector operators and representatives of sustainable tourism communities to successful tourism operators/entrepreneurs and outstanding products and create an environment of ‘Competitiveness Through Best Practices.’ It is intended that this exposure will stimulate the generation of new product ideas, improved practices in customer service, innovative operational techniques, sound planning models and partnership opportunities for the Atlantic tourism sector. In the past year 7 missions have taken place throughout Canada and the US. Festivals and Events – Edmonton, AL Coastal Experiences – Northern Georgian Bay Coast, ON Tourism Product Clustering – Williamsburg, Virginia US Culture Tourism: Food & People – Prince Edward County, ON Trails – Bruce Peninsula, ON Experiential Tourism – Riding Mountain Nat’l Park and Winnipeg, MB Product Tours – Concord NH, Middlebury and Manchester VT, Worcester and Boston MA 5/11/09 3:09:47 PM ANNUAL REPORT 2008 Sharing Successes through Enriching Gatherings Tourism Industry Association of New Brunswick Atlantic Canada Showcase 2008, the largest marketplace in our region, took place in Moncton, New Brunswick, from October 6-9, 2008 inclusive. With a new look, a revised schedule of events, and a strong initiative to attract new buyers, ACS 2008 was a rewarding marketplace for all who attended. 51 Buyers including 8 from the US and 3 from Britain contributed to the show to make buying decisions for their future motorcoach and FIT tour programs. Most either currently operate tours to Atlantic Canada or are looking to extend their programs or have expressed interest in adding Atlantic Canada to their tour offerings. In addition, there were 105 Atlantic Canada seller companies (attractions, hotels, restaurants, transportation companies, DMO’s etc.) promoting their products to tour operators affording an excellent opportunity to network with their fellow industry leaders. The future event takes place in 2010 in Halifax. Unique to last year was the addition of Savour Food and Wine at the Delta Beauséjour in Moncton May 1, 2008. The show in partnership with Atlantic Provinces Restaurant Association (APRA) hosted 26 food purveyors and 25 beverage vendors. Over 300 members of the public came to enjoy the flavours from all over New Brunswick and experience the tastes of new beverages and vintages available within the province. It was a terrific success by all accounts. It continues this year under the same name hosted by APRA. The 2008 Annual Conference held at the Ramada Crystal Palace in Dieppe under the theme Tourism, Celebrating Who We Are, was a very rich experience for the 155 people who took part in this important industry gathering. Testimonials from participants reflect the meaning of this extraordinary opportunity to learn, share, network and work together to further develop our industry: “I want to pass along my congratulations on an excellent TIANB meeting. The content and speakers, organization, service were excellent. The best ever!!! Well done to the team at TIANB.” “I just wanted to send this note to congratulate you on a highly successful conference/industry gathering. The program was excellent, the various speakers outstanding (I took tons of notes during the various sessions!!) and the meal functions were fantastic … everything totally seamless and top notch. I truly believe all delegates would have come away from the conference highly motivated.” Comments like these act as stimulus to raise the bar every year and provide the best content, speakers and opportunities to share information, ideas and tools to make tourism the strong industry it needs to be. ANNUAL REPORT 2008 TIANBAnnualReportENG.indd 12 5/11/09 3:09:52 PM Our Members, Our Most Valuable Partners Coming into 2008, we had 371 members throughout the province. Sixteen months later, we have 524. This 41% increase alone shows how important tourism operators think it is to work together and position ourselves as One Clear Stand, One Clear Voice. Not only do our valuable members come from all parts of the province, they also represent the five industry sectors: Food and Beverage, Accommodations, Travel Services, Transportation and Recreation and Entertainment. This global representation provides TIANB with more strength, more knowledge and more power! Looking Ahead In December 2008, the Board of Directors adopted 3 priority files that would serve as TIANB’s top 3 priorities during 2009. These priorities are, in no specific order: • The Tourism Marketing Levy (also called lodging tax or visitor levy) • The urgent need to increase resources for product development • The evaluation and response to Tourism and Parks’ strategic planning exercise. TIANBAnnualReportENG.indd 13 Everyone’s involvement in the new Tourism Strategy will allow our industry to aim for optimal efficiency that will reflect positively on operators as well as on the strength of our association. We are convinced that working together towards a common goal will benefit the entire industry! TIANB One Clear Stand, One Clear Voice 5/11/09 3:10:04 PM Tourism Industry Association of New Brunswick ANNUAL REPORT 2008 TIANB Members 2008 45th Parallel Motel & Restaurant, Fairhaven A Downtown Bed & Breakfast, Moncton A Flash in the Pan, Oromocto A Tanners Home Inn B&B, Saint John Acadian Bus, Moncton Advanced Fabrics, Fredericton Advocate Imprimerie - Maritime Press, Hampton Albert County Tourism Association, Waterside All Seasons Inn & Restaurant, Sussex Ambassatours Gray Line, Halifax Amica Inc, Kouchibouguac Amsterdam Inn, Fredericton Amsterdam Inn, Moncton Amsterdam Inn, Sussex Amsterdam Inn, Quispamsis Aquarium et Centre Marin, Shippagan Aquila Tours, Saint John Aroostook Valley Country Club, Perth-Andover Arpin Canoe Restigouche, Kedgwick River Association Museums New Brunswick (AMNB), Fredericton Association touristique de la Péninsule Acadienne, Tracadie-Sheila Association Touristique de la Région de Kent, Bouctouche Association Touristique du Restigouche, Campbellton Atlantic Host Hotel, Bathurst Atlantic Salmon Federation, St. Andrews Atlantic Salmon Museum Inc, Doaktown Atlantic Travel Centre, Belleville Au NIDaigle, Saint Basile Auberge Blue Heron B&B, New Mills Auberge Centre-Ville, Tracadie-Sheila Auberge de la Baie, Caraquet Auberge Évasion des Rêves, Saint Quentin Auberge Inn Thyme, Shediac Auberge Le Vieux Presbytère, Bouctouche Auberge Les Jardins Inn, Saint-Jacques Auberge Près du Lac (Quality Inn), Grand Falls Auberge Wild Rose Inn, Lakeville West. Co. Aux Douces Heures, Shediac Aux Ti-Bo Rêves, Campbellton Bamara Inn, Hampton Bantalore Lodge, Ludlow Bay Ferries Limited, Saint John Bay Vista Lodge & Cottages Ltd, Shediac Baymount Outdoor Adventures Inc., Hillsborough Bayview Motel & Chalets, Alma Beacon Light Motel, Moncton Beauséjour Camping, Shediac Beaverbrook Art Gallery, Fredericton Best Western, Edmundston Best Western Hotel & Suites, Fredericton Best Western Hotel &Suites, Grand-Sault Best Western Manoir Adelaide, Dalhousie Best Western Moncton/Dieppe, Moncton Big D Drive Inns Limited, Bathurst Blair House Bed & Breakfast Inn, St. Stephen Bonaccord House B&B, Moncton Brennan’s Bed & Breakfast, Fredericton Broadleaf Guest Ranch, Hopewell Hill Buccaneer’s Pub, Saint John Burnt Church (Esgenoopotitj) First Nation, Burnt Church By The Sea Gifts, St. Andrews Cain Insurance Services Ltd, Fredericton Campground Owners Association, Hopewell Cape Camping au Parasol Inc., Shediac Camping Caraquet, Caraquet Camping Île Lamèque, Lamèque Camping Plage Gagnon Beach Inc., Grand Barachois Canada’s Best Value Inn & Suites/Miramichi Hospitality Ltd., Miramichi Canadian Paraplegic Association (NB) Inc., Fredericton Cape Enrage Adventures, Berry Mills Cape Jourimain Nature Centre, Bayfield Cape Tormentine Community Development, Cape Tormentine Captain’s Inn, Alma Carriage House Inn, Fredericton Castalia Marsh Retreat, Grand Manan Cave a Vin Boudreau Vineyards, Memramcook Cecile Entreprise Ltée (Pizza Delight), Cap-Pelé Central NB Woodmen’s Museum, Inc., Boiestown Centre d’ excellence du tourisme de l’ Atlantique, Edmundston Centre de santé SPA Les Deux Rivières, Tracadie-Sheila Centre de Villégiature Memramcook Institute, Memramcook Centre d’Interprétation des Voies Ferrées, Edmundston Centre for Speed & Entertainment Park, Riverview Centre touristique de l’ancienne gare, Saint-Quentin Century Farm Family Campground, St. Martins Ceridian Canada Ltée, Saint Laurent Chalets & Camping de la Pointe, Tracadie Sheila Chalets de la Plage de Bas-Caraquet, Bas-Caraquet Chalets de L’Aboiteau, Cap-Pelé Chalets du Havre Inc., Richibucto Chalets le Nid du Héron MPM Cottages, Charlo Chalets Restigouche, Kedgwick River Chalets Vivelo Cottages, Saint-Grégoire Chamcook Forest Lodge, St. Andrews Chateau Edmundston, Edmundston Chateau d’Acadie, Tracadie-Sheila Château Moncton Hotel & Suites, Moncton Chef’s Manor B&B, Nasonworth Chipman Hill Suites Limited, Saint John Chocolate River Motel, Hopewell Cape City of Campbellton, Campbellton City of Miramichi/Community Development & Tourism, Miramichi City of Moncton City of Bathurst Cliffside Suites, Alma Club Wind & Kite Ltée, Lamèque C’Mon Inn Hostel, Moncton Coastal Breeze Gifts, Waterside Coastal Cottage Rentals & Sales Inc., Moncton Coastal Inn Champlain, Dieppe Coastal Inn, Sackville Colonel’s In Bed and Breakfast, Fredericton Colonial Inns (Moncton) Ltd, Moncton Comfort Inn, Bathurst Comfort Inn, Edmundston Comfort Inn, Fredericton Comfort Inn, Moncton Comfort Inn Mountain Road, Moncton Comfort Inn, Saint John Comfort Inn Motel, Campbellton Compass Rose Bed & Breakfast, Grand Manan Complexe Les Deux Rivières, Tracadie-Sheila Côté’s Bed & Breakfast/Inn, Grand Falls Country Inn & Suites, Saint John Country Lane Bed & Breakfast/Inn, Lakeville Corner Covered Bridge Inn Ltd, Sussex Crocker Hill Store, St. Andrews Croisières Shediac Bay Cruises, Pointe-du-Chêne Crowne Plaza Lord Beaverbrook Hotel, Fredericton Crowne Plaza Moncton Crystal Palace Amusement Park, Dieppe Daigle’s Motel & Restaurant, Saint-Léonard Danny’s Inn Ltd, Bathurst Days Inn Edmundston, St-Basile Days Inn Oromocto Delta Beauséjour, Moncton Delta Brunswick Hotel, Saint John Delta Fredericton Hotel, Fredericton Destination Bathurst, Bathurst Downtown S Miramichi Newcastle Business District, Miramichi Econo Lodge Moncton Econo Lodge & Suites, Saint John Egg Roll King, Riverview Elmwood Motel, Moncton Elsipogtog Economic Development, Elsipogtog Enterprise Miramichi, Miramichi Etoile Filante Camping Wishing, Shediac Evelyn’s Bed & Breakfast, Bloomfield Fairmont Algonquin Resort, St. Andrews Fairway Motor Inn & Restaurant, Sussex Falcon Ridge Inn, Alma Festival de Jazz et Blues d’Edmundston Festival Western de Saint-Quentin Fisherman’s Paradise Restaurant, Dieppe Flexiway, Fredericton Florenceville Motor Inn Florenceville-Bristol Tourism Florentine Manor, Harvey (Albert Co) Forerunner Creative & Tourism Strategies, Charlottetown Fort Howe Hotel and Convention Centre, Saint John Fort Nashwaak Motel Ltd, Fredericton Fox N Hound Pub, Riverview Fraser Edmundston Golf Club, Edmundston Fredericton Inn, Fredericton Fredericton Tourism Freedom Tours & Travel, Saint John Fresh Air Adventure Ltd, Alma Frischkorn Audio Visual, Dieppe Fundy Highlands Inn & Chalets, Fundy National Park Fundy Line Motel (Sheetal Holdings), Miramichi Fundy National Park, Alma Fundy Trail, St. Martins Future Inns Moncton, Moncton Generation Ladies Wear, Fredericton Gîte Auberge & Camping Janine du Havre, Savoy Landing (Shippigan) Gîte Le Poirier B&B, Caraquet Gîte Les 3 Moulins B &B, Memramcook Gîte L’Isle-du-Randonneur B & B, Caraquet Gîte Toutes Saisons B&B, Pointe-Verte Global Convention Services Ltd, Moncton Global Payments Canada GP, Montreal Golf Bouctouche Inc, Bouctouche Governor’s Mansion, Miramichi Grand Manan Tourism Association Grand Manan Whale & Seabird Research Station Granite Town Hotel, St. George Greater Fredericton Airport Authority, Lincoln Greater Fredericton Tourism Association, Fredericton Greater Miramichi Chamber of Commerce, Miramichi Greater Moncton International Airport, Dieppe Hampton Inn and Suites, Moncton Hampton Inn and Suites, Saint John Harbour Tide Inn, Blacks Harbour Harding Point Campground Inc., Saint John Hartt Island RV Resort/Bucket Club, Fredericton Harvest Jazz & Blues, Fredericton Hawk, Moncton Hayes House Bed & Breakfast, Nash Creek Herring Cove Provincial Park, Welshpool Hill Top Motel & Restaurant, Grand Falls Hillside Motel, Saint John Hilltop Grill & Beverage Co., Fredericton Hilton Saint John Historic Chatham Business District, Miramichi Hole-In-the-Wall Park & Campground, Grand Manan Holiday Inn Express Hotel & Suites, Saint John Holiday Inn Express Hotel & Suites Airport, Dieppe Holly’s Restaurant, Hampton Homestead Inn, Blissfield Hopewell Rocks, Hopewell Cape Hospitality Saint John Inc., Saint John Hotel Courtenay Bay, Saint John Hotel Moncton Hotello, Montréal Howard Johnson’s & Brasserie 1026, Campbellton Howard Johnson’s (formerly the Wandlyn Inn), Fredericton Indian Point B&B Motel, Port Elgin Initiative de Développement Culturel & Touristique Rexton - Richibucto - Saint Louis de Kent Island View Motel, Saint John Itineraries Unlimited, Fredericton Jardin Botanique du NB, St-Jacques Jarea Art Studio, St. Andrews JGV Consultants, Dieppe JK Tours Inc., Moncton John Gyles Motor Inn & Heino’s Germain Cuisine, Woodstock John’s Motel Ltd, Beresford Johnston, Andrea, Saint John Jonah Place Bed & Breakfast Inn, Sussex JSS Entreprises Inc., Dieppe Juniper Lodge Ltd., Juniper K.O.K. Campground, Grande Digue KCM First Aid Services, Fredericton Kilburn House Bed & Breakfast, Fredericton Kings Landing Historical Settlement, Prince William Kings Motel, Saint John Kingsbrae Garden, St. Andrews Kingswood, Fredericton Kouchibouguac National Park La Source, Charlo L’Acadie Nouvelle/CapAcadie, Dieppe Lakeview Inn & Suites, Bathurst Lakeview Inn & Suites Fredericton Lakeview Inn & Suites Miramichi Lakeway Houseboat Vacations, Keswick Ridge LedgeRock B & B, Nortondale Ledges Inn, Doaktown Leone Pippard & Associates LG Electronics Canada Inc., Mississauga Lily Lake Pavilion, Saint John Little Big Bear Safari Ltd, Acadieville Little Pizza House Ltd, Grand Falls Loon Bay Lodge, St. Stephen Lower River Passage, Fredericton Lutz Mountain Heritage Museum, Moncton M5 Marketing Communications, Moncton Magic Mountain Ltd, Moncton Magnetic Hill Bed & Breakfast, Moncton Magnetic Hill Winery, Moncton Mahogany Manor Bed & Breakfast, Saint John Maison Tait House, Shediac Maison Touristique Dugas, Caraquet Maison Vienneau, Shediac Maple Tourist Home Bed and Breakfast, Grand Falls Massive Graphics Displays Exhibits, Fredericton Maverick’s Steakhouse & Grill, Moncton Maxxim Promotions Inc., St. John’s ANNUAL REPORT 2008 TIANBAnnualReportENG.indd 14 5/11/09 3:10:05 PM McAdam Historical Restoration Commission McNutt Bed & Breakfast, Florenceville Metepenagiag Heritage Park, Red Bank Metepenagiag Outdoor Adventure, Red Bank Miramichi Country Haven Lodge, Gray Rapids Miramichi Exhibition Miramichi Heritage Network, Boiestown Miramichi Landings Miramichi River Tourism Association Money Concepts/Investia Financial Services Inc., Saint John Mont Assomption Bed & Breakfast, DSL Saint André Moosehead Breweries Ltd, Moncton Morada Holiday Resort, Chelmsford Morada Motel, Miramichi Motel & Camping Colibri, Caraquet Motel de Cocagne Ltée, Cocagne Motel l’Acadien, Petit Rocher Motel Leo Ltd, Saint Andre/Grand Falls Mount Allison University/ Conference Office, Sackville Musée acadien de l’Université de Moncton, Moncton NB B&B Association, Nash Creek NB Fed of Snowmobile Clubs, Woodstock NB Filmmakers Co-operative Ltd, Fredericton NB Golf Association, Fredericton NB Professional Outfitters Association, Fredericton NB Tourism Grading Inc., Fredericton NB Trails Council, Fredericton NBCC St. Andrews New Brunswick Museum, Saint John New Brunswick Potato Museum Inc (Potato World), Florenceville New England Pizza Co., Fredericton New Horton Lake Inn, New Horton Nor’West Court Ltd., Moncton O’Donaghues Pub and Eatery, Miramichi O’Donnell’s Cottages & Expeditions, Doaktown Office du Tourism Edmundston-Madawaska, Edmundston Old Mill Pond Golf and Country, Doaktown Olive Branch, Sackville On the Pond Country Retreat & Spa, Mactaquac Opera Bistro Inc.- Dufferin Inn, Saint John O’Regal Restaurant & Motel Ltée, Kedgwick Orion Marketing Research, Fredericton Parc d’Amusement & Camping Malybel, Beresford Parc écologique de la Péninsule acadienne, Lamèque Parc provincial de la République, St-Jacques Park Inn & Suites, Miramichi Parkland Village Inn, Alma Pat’s Tour Bus Inc., Campbellton Pays de la Sagouine, Bouctouche Peck Colonial House B&B & Tearoom, Hopewell Hill People Park Tower/Camden Park Terrace, Moncton Petitcodiac Valley Golf & Country Club Pine Cone Motel, Sussex Pine Cone Trailer Park, Sussex Pine Needles Golf & Country Club, Grand Barachois Pointe-du-Chêne Harbour Authority Inc. Ponderosa Pines Park, Hopewell Cape Portage Restaurant, Miramichi Prospect Inn, Fredericton Quality Inn, Edmundston Quoddy Link Marine Inc., St. Andrews Radio Péninsule inc. (CKRO-MF), Pokemouche Ramada Hotel, Fredericton Ramada Plaza Crystal Palace Hotel, Dieppe Raymond Gallant & Fils Ltée, Rogersville Red Whale Coffee Company, Rothesay Regional Memorial Civic Centre, Campbellton Residence Inn Moncton by Marriott, Moncton Restaurant & Gîte de la Sagouine, Bouctouche Restaurant Chez Raymond Ltée, Neguac Restaurant La Crêpe Bretonne, Paquetville Restigouche Golf & Country Club, Campbellton Reversing Falls Jet Boat Rides, Saint John Ritz Motel, St Jacques River Country Campground & Cabins, Wicklow Riverside Resort & Conference Centre, French Village Roads To Sea Guided Tours, Moncton Rodd Miramichi River, Miramichi Rodd Park House Inn, Moncton Rossmount Inn, St. Andrews RRC Consultation, Sainte-Marie-de-Kent Safran Fine Cuisine & Bar Ltd, Shediac Salem & Hillsborough Railroad Inc., Hillsborough Saltscapes Publishing Ltd, Bedford Sandy Beach Tenting & Trailer Park Ltd, Cap-Pelé Savonnerie Olivier Soapery, Sainte-Anne-de-Kent Seascape Kayak Tours, Richardson, Deer Island Seaside Haven Cottages, Grand Manan Shadow Lawn Inn Inc., Rothesay TIANBAnnualReportENG.indd 15 Sheriff Winslow House, Upper Woodstock Shorecrest Lodge, Grand Manan Simmons Canada, Dieppe Smoker Brook Lodge, Moncton SOCAN, Dartmouth Societé Coopérative de Lamèque Ltée, Lamèque Société du Jardin, St. Jacques St. John Ambulance, Fredericton St. Stephen Golf Club St. Stephen Inn Studio on the Marsh, Harvey (Albert Co) Sunset on the River B&B, Upper Kingsclear Super 8, Campbellton Super 8, Moncton/Dieppe Super 8, Caraquet Surfside Motel Ltd, Grand Manan Tannaghtyn B&B, Florenceville Tantramar Motel, Sackville Tantramar Tourism Association, Sackville The Chocolate Museum, St. Stephen Tourism & Parks, Fredericton Tourism Chaleur Inc., Bathurst Tourism Saint John Tourism Synergy Ltd, Grand-Bay Westfield Town of Hartland Town of Oromocto Town of Sackville Town of Woodstock Town of Dalhousie Transcontinental/Optipress Printing G.P., Dartmouth Trius Charter Bus Service & Tours, Fredericton Ty Rhys Bed & Breakfast, Lakeville Corner UNB Aitken Centre/Varsity Reds Athletics, Fredericton UNBSJ, Saint John Upper Oxbow Outdoor Adventures, Red Bank Vacation Village/Horizon Trailer Park, Shediac Valley Trails Bicycle Vacations, Grand Falls Verger Belliveau Orchard, Memramcook VIA Rail Canada, Montreal Village of Gagetown Village d’Atholville Village de Cap-Pelé Inc./Plage Aboiteau, Cap-Pelé Village de Lac Baker Village de Neguac Village de Saint-Isidore Village de Ste-Marie St-Raphaël Village Historique Acadien, Caraquet Village of Belledune Inc. Village of Perth-Andover Village of Charlo Village of Saint-Louis-de-Kent Ville d’Edmundston Ville de Bouctouche Ville de Caraquet Ville de Dieppe Ville de Grand Sault/Town of Grand Falls Ville de Richibucto Ville de Shediac Ville de Shippagan Ville de Tracadie-Sheila Voyages RÉ-BER Travel Inc., Balmoral Vue de la Plage/ Beachview Camping, Grande Digue Whales n Sails Adventure Ltd, Grand Manan Winsome Inn, St. Stephen Woolastook Park Camground, Fredericton Yogi Bear’s Jellystone Park, Woodstock York’s Dining Room Ltd, Perth Andover Individuals Abdul Hameed, Yusra T., Fredericton Abdulrazzaq, Nada, Fredericton Albert, Leo G, St. Basile Ann, Tae Hyung, Fredericton Arseneau-Michon, Marie-Josée, St-Isidore Atauasova, Dijana, Memramcook Audit, Bruce James, Belledune Barroeta, Dulcey, Fredericton Benoit, Colinda, Val-Comeau Bingham, Jessica, St. Stephen Bossé, Rolande, Edmundston Brewer, Joann, Zealand Bulmer-Raby, Debby, Salisbury Calder, Shonda, Saint John Card, V. Rosalie, Saint John Castillo, Morales, Fredericton Chiasson, Claire Elise, Duguayville Chiasson, Melanie, Moncton Charrette, Noella, Edmundston Choi,Kyungho , Fredericton Clark, Jenny, Long Settlement Cole, Roxanne, Saint John Comeau, Jeanne D’Arc, Tracadie-Sheila Comeau, Médéric, Tracadie-Sheila Couturier, Lyne, Edmundston Darvish, Fatemeh, Dieppe Davenport, Derek, Northampton Dean, Jessica, Fredericton Desjardins, Monica, Dieppe Dixon, Stephanie M., Fredericton Feltus, Shawn-Marie, Saint John Foster, Suzanne, Little Ridge Gallant, Denise, Moncton Gorman, Terry, Moncton Guillemette, France, Edmundston Haché, Francine, Caraquet Haché, Philippe, New Maryland Haddon, Larissa, Fredericton Haddon, Margeret, Fredericton Hawkes, Leslie, Nackawick Hébert, Kathy, Coteau Road Ho, Ya-Wen, Fredericton Hudson, Mariea, Saint John Hughes, Carrie, Saint John Hwang, Kiyong, Fredericton Kwaw, Thérèse, Fredericton Labelle, Gaétane, Adlerwood Labelle, Robert, Alderwood Larocque, Sylvie, Cap-Bateau Leblanc, Marie Marthe Lee, Hwandae, Moncton Lee, Hyum Jung, Fredericton Lee, Joeseung, Fredericton Lee, Robert, St. George Lomax, Tracy, New River Beach Losier, Mr. Venance, Tracadie-Sheila Mainville, Yannick, Shippagan Malik, Khalid , Saint John Mallais, Christianne, St. Isidore Martin, Mylène, St. Joseph de Madawaska McDonald, Daniel, Moncton McKay, Norma, Burton Melanson, Patricia, Saint John Middleton, Stephanie, Rothesay Montreuil, Vicky, Edmundston Nickerson-Ward, Marlène, Petit-Shippagan O’Dea, Ashley Lee Ann, Woodstock O’Donnell, Phyllis, Saint John Palacios, Tabatta, Fredericton Parker, Curtis, Youbou Parker, Susan, Moncton Paulin, Sylvie, Ste-Marie-St-Raphaël Pennell, Sandy, Fredericton Pitre, Régis, Utopia Polley, Jon, Saint John Qiu, JiaJia, Saint John Rankin, Christine, Saint John Redmond, Jesse, Rothesay Romero, Susan, Fredericton Rousselle, Denise, Tracadie-Sheila Roy, April Kim, Saint John Ruiz, Maria Cielo, Fredericton Russell, Pamela, St. Stephen Shaw, Jamie, Canterbury Shaw, Rayma, Centreville Son, Younglan, Fredericton Spencer, Barry, Saint-Louis-de-Kent St. Amand, Angela, Dieppe Taylor, Stephanie, Saint John Thomas, Irene, Coal Branch Tobin, Dorothy, Saint-Jacques Trott, John, Saint John Umali, Marr-Randall, St. Stephen Wang, Jaignzu, Fredericton Wasson, Diane, Saint John Waters, Beth, Saint John Watson, Lea, St Stephen Weagle, Barry, Burton Wilson, Karen, Saint John Wood, Christina, Woodstock Woodworth, Danah, Fredericton Wright, Catherine, Moncton Zhu, John Stuart, Saint John 5/11/09 3:10:06 PM Tourism Industry Association of New Brunswick / Association de l’industrie touristique du Nouveau-Brunswick 500 Beaverbrook Court, Suite 440, Fredericton, NB E3B 5X4 Telephone / Téléphone : 506.458.5646 Toll Free / Sans frais : 800.668.5313 Fax / Télécopieur : 506.459.3634 [email protected] www.tianb.com TIANBAnnualReportENG.indd 16 5/11/09 3:10:07 PM