INTRODUCING

5
NEW ON
MAY 2012
PROMOTIONS
TH
INTRODUCING
8 NEW
CHROMATICS
SHADES
25% OFF INTRA FORCE TREATMENTS
MEET LEXY, REDKEN’S BIGGEST FAN
GET INSPIRED. BE PART OF IT.
REDKEN.COM
DISCOVER NEW SHADES FROM REDKEN’S
BREAKTHROUGH HAIRCOLOR!
NEW
PRISMATIC PERMANENT COLOR.
ZERO AMMONIA.
· 2X FORTIFIED HAIR*
· ZERO AMMONIA, ZERO ODOR
· UP TO 100% COVERAGE
· MULTI-DIMENSIONAL, 4D COLOR RESULTS
Only Redken, the leader in salon haircolor in the U.S., could take your color results to this dimension.
Breakthrough ODS2 (Oil Delivery System) + Protein Extract Technology delivers multi dimensional,
4D color deep into every hair strand. No ammonia, no odor — just conditioned, high shine color and hair
that’s 2X fortified with CHROMATICS vs. uncolored hair.
PURCHASE
18 CHROMATICS shades (open stock, must include 2 new shades)
AND NOW, THE CHROMATICS PALETTE IS EXPANDING WITH 8 AMAZING NEW SHADES SO YOU
CAN CREATE EVEN MORE COLOR RESULTS!
RECEIVE FREE
1 CHROMATICS Intro Kit
DISCOVER NEW SHADES FROM CHROMATICS
6Aa
6.11
8Aa
8.11
5Ago
5.13
7Ago
7.13
9Ago
9.13
5Rv
5.62
4Gm
4.35
6Gm
6.35
SALON OFFER
KIT INCLUDES:
1 CHROMATICS 8Aa (8.11)
1 CHROMATICS 6Aa (6.11)
1 CHROMATICS 9Ago (9.13)
1 CHROMATICS 7Ago (7.13)
1 CHROMATICS 5Ago (5.13)
1 CHROMATICS 5Rv (5.62)
1 CHROMATICS 4Gm (4.35)
1 CHROMATICS 6Gm (6.35)
1 Shade Chart
1 Technique Guide
1 Sticker Sheet
1 “Over The Top” CHROMATICS
Playbook by Michael Coleincludes tips to boost your income!
Salon Price
*Fortifies the cuticle for 2 times less breakage when using Chromatics Permanent Haircolor
System with 20 volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo
vs. uncolored hair treated with a non-conditioning shampoo
2
130.50
$
$
188.50 salon value ($58.00/31% savings)
GET TO THE ROOT OF THICKER HAIR
Improve the health and appearance of thinning hair in just 30 days and increase your
revenue with Intra Force!
PURCHASE AT 25% OFF
1 Micro Boost In-Salon Service or
1 Hair Advance
MAY 2012 / Promotions
25% OFF INTRA FORCE
ADVANCED TREATMENTS
SALON OFFER
Salon Price
16.88
$
$
22.50 salon value ($5.63/25% savings)
CLIENT OFFER
PURCHASE AT 25% OFF
1 Micro Boost 75 ml or
1 Hair Advance .24 oz. x12
Client Price
$
$
SAVE ON
THICKENING LOTION 06
Now is the perfect time to stock your backbar, retail shelves and stylist stations with
Thickening Lotion 06. Purchase 6 retail sizes and receive a FREE ½ liter!
SALON OFFER
PURCHASE
6 Thickening Lotion 06 5 oz.
RECEIVE FREE
1 Thickening Lotion 06 ½ liter
Salon Price
$
$
45.00
33.75
45.00 client value ($11.25/25% savings)
For truly luscious volume,
you need to focus on
the hair shaft—not just
the roots. I love the way
thickening lotion 06 creates
thickness on each strand,
plus adds manageability
and hold. It’s fantastic prep
for updos, especially backstage at Fashion Week.
Rodney Cutler,
Redken Brand Ambassador
57.00 salon value ($12.00/21% savings)
3
WEATHER PROOF
YOUR CLIENTS’
STYLE
Help your clients maintain their salon style at home with these Haircare and Styling
duos, the perfect combination to treat and finish any hair type. Now featuring
Redken’s biggest fan—Lexy! Display on your retail shelves and watch your sales
rise when clients choose the duo that’s right for their hair!
MEET LEXY
Looking for a new way to engage your clients
and spread the word about Redken? Introducing
Lexy—Redken’s self-proclaimed, number one fan!
When you see Lexy’s image on a prepack box, client
display or brochure, it means you’ll find haircare and
styling advice that’s conveyed in a fun, client-friendly
manner—plus insider tips to help you capture clients’
attention and motivate them to make a purchase!
Get to know Lexy, and watch your retail sales rise!
4
MAY 2012 / Promotions
SALON OFFER
PURCHASE AT A DISCOUNT
1 Redken Treat and Style Set
(Curl, Straight, Wave or Shine)
SET INCLUDES
4 Treatment Products
4 Styling Products
1 Product Display
1 Easel with Tearpad
CHOOSE FROM:
CURL
4 Fresh Curls Curl Refiner
4 Ringlet 07
STRAIGHT
4 Real Control Intense Renewal
4 Align 12
WAVE
4 Extreme Strength Builder
4 Tousle Whip 04
SHINE
4 All Soft Heavy Cream
4 Shine Flash 02
Salon Price
Salon Price
Salon Price
Salon Price
$
51.50
$
68.00 salon value
($16.50/24% savings)
$
48.50
$
62.00 salon value
($15.00/24% savings)
$
64.00 salon value
($15.50/24% savings)
$
47.00
49.50
65.00 salon value
($15.50/24% savings)
$
BONUS SALON OFFER
CLIENT OFFER
PURCHASE AT A DISCOUNT
4 Redken Treat and Style Sets (one of each system)
PURCHASE AT A DISCOUNT
1 Redken Styling and Treatment duo
RECEIVE FREE
1 “Treat and Style” Kit
CHOOSE FROM:
CURL
1 Fresh Curls Curl Refiner
1 Ringlet 07
$
STRAIGHT
1 Real Control
Intense Renewal
1 Align 12
WAVE
1 Extreme Strength Builder
1 Tousle Whip 04
SHINE
1 All Soft Heavy Cream
1 Shine Flash 02
KIT INCLUDES
1 Shine Flash 02 4.4 oz.*
1 Tousle Whip 04 3.4 oz.*
1 Ringlet 07 6 oz.*
1 Align 12 5 oz.*
4 Mirror Clings
1 Merchandising Planogram
*Stickered For Stylist Use Only
Client Price
25.75
Client Price
24.25
Client Price
23.50
Client Price
24.75
Salon Price
196.50
$
$
$
$
$
34.00 client value
($8.25/24% savings)
$
32.00 client value
($7.75/24% savings)
$
31.00 client value
($7.50/24% savings)
$
32.50 client value
($7.75/24% savings)
$
$
292.50 salon value ($96.00/33% savings)
5
FREE
CITYSCAPE CUFFLINKS
WITH THE PURCHASE OF TWO REDKEN FOR MEN PRODUCTS
Get ready for Father’s Day with this special gift-with-purchase offer!
CUFFLINKS FEATURE:
• Stylish silver and black design
• NYC skyline image
• Giftable black velvet pouch
PRICE LIST
PRODUCT
CASE
QTY
PURCHASE
10 Redken For Men products (open stock, mix and match)
Suggested product mix:
2 mint clean invigorating shampoo
2 cool finish invigorating conditioner
3 grip tight holding gel
3 maneuver working wax
RECEIVE FREE
1 Merchandising Kit
KIT INCLUDES
5 Pairs of cufflinks
1 Cufflink Display
18 Mint Clean Packettes
1 Mirror Cling
Salon Price*
$
$
61.88
71.88 salon value** ($10.00/14% savings)
*Actual price will vary based on product selection
**Value include the value of the packettes
CLIENT OFFER
PURCHASE ANY 2 REDKEN FOR MEN HAIRCARE AND/OR STYLING PRODUCTS AND
GET A FREE PAIR OF CLASSIC CUFFLINKS!
Client Price*
24.75
$
*Actual price will vary based on product selection
6
SALON CASE
PRICE PRICE
ORDER
QTY
PRODUCT
CASE
QTY
RETAIL
PRICE
SALON CASE
PRICE PRICE
ORDER
QTY
HAIRCARE
SHAMPOOS (+)
All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Color
Extend Sun, Dandruff Control, Extreme, Fresh Curls, Hair Cleansing
Cream, Real Control, Smooth Down, Time Reset
1.7 oz.
50
3.00
1.50
75.00 _
10.1 oz.
12
13.50
6.75
81.00 _
Liters
12
23.50
11.75
141.00 _
Gallon
4
N.A.
25.50
102.00 _
CONDITIONERS (+)
All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend,
Extreme, Fresh Curls, Real Control, Smooth Down, Time Reset
1 oz.
100
3.00
1.50
150.00
8.5 oz.
12
14.50
7.25
87.00
Liter 12
28.50
14.25
171.00
Gallon
4
N.A.
40.50
162.00
_
_
_
_
SAMPLING
HAIRCARE DUO PACKETTES (BAGS OF 18)
All Soft, Color Extend, Real Control
1.7 oz.
14
SALON OFFER
RETAIL
PRICE
N.A.
10.00
140.00 _
TREATMENTS
All Soft Heavy Cream softening rinse-out mask
1 oz.
100
3.00
1.50
150.00
8.5 oz.
12
15.50
7.75
93.00
All Soft Argan-6 Oil
3 oz.
12
29.00
14.50
174.00
All Soft Supple Touch softening cream-spray
5 oz.
12
16.00
8.00
96.00
Blonde Glam Color Enhancer Perfect Platinum
8.5 oz.
12
17.50
8.75
105.00
Body Full Instant Bodifier volumizing foam
5 oz.
12
16.50
8.25
99.00
Body Full Volume Amplifier thickening lift spray
5 oz.
12
16.50
8.25
99.00
Clear Moisture Instant Polishing Prep leave-in cutting
and detangling lotion
4.2 oz.
12
13.50
6.75
81.00
Color Extend Rich Recovery protective treatment
8.5 oz.
12
15.50
7.75
93.00
Color Extend Total Recharge inner hair fuel
5 oz.
12
16.50
8.25
99.00
Color Extend Shine Enrich protective shine serum
3.4 oz.
12
16.50
8.25
99.00
Color Extend Sun After-Sun Mask
8.5 oz.
12
15.50
7.75
93.00
Extreme Anti-Snap leave-in treatment
1.7 oz.
24
4.00
2.00
48.00
8.5 oz.
12
16.50
8.25
99.00
Extreme CAT Treatment protein reconstructing treatment
5 oz.
12
15.50
7.75
93.00
Extreme Strength Builder
8.5 oz.
12
15.00
7.50
90.00
Extreme Strength Builder Plus
8.5 oz.
12
17.00
8.50
102.00
Fresh Curls Spring Mousse leave-in anti-frizz activator
for lazy curls
5.4 oz.
12
16.50
8.25
99.00
Fresh Curls Curl Refiner leave-in anti-frizz detangler
8.5 oz.
12
16.50
8.25
99.00
Fresh Curls Curl Boost scrunching spray gel
8.5 oz.
12
16.50
8.25
99.00
Real Control Intense Renewal super moisturizing mask
1 oz.
100
3.00
1.50
150.00
8.5 oz.
12
15.50
7.75
93.00
Real Control Crema Care daily nourishing styling treatment
8.5 oz.
12
16.50
8.25
99.00
Real Control Slim Supreme slimming serum
3.4 oz.
12
16.50
8.25
99.00
Real Control Overnight Treat night recovery
3.4 oz.
12
20.50
10.25
123.00
Real Control Thermal Resist inner hair repair
5 oz.
12
16.50
8.25
99.00
Smooth Down Butter Treat smoothing treatment
1.7 oz.
24
3.00
1.50
36.00
8.5 oz.
12
15.50
7.75
93.00
Smooth Down Heat Glide protective smoother
5 oz.
12
16.50
8.25
99.00
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
Time Reset Youth Revitalizer
8.5 oz.
12
17.50
Time Reset Corrective Defense
3.2 oz.
12
20.50
Time Reset At-Home Porosity Filler Kit
4 x 0.5 oz
12
20.00
Pre Art
Liter
12
N.A.
8.75
105.00
_
10.25
123.00
_
10.00
120.00
_
24.00
288.00
_
96.00
162.00
_
_
102.00
75.00
_
_
NATURE’S RESCUE
Nature’s Rescue Refreshing Detox Shampoo
6.8 oz.
12
16.00
8.00
Liter
12
27.00
13.50
Nature’s Rescue Cooling Deep Conditioner
4.2 oz.
12
17.00
8.50
16.9 oz.
6
25.00
12.50
Nature’s Rescue Refining Sea Polish
3.4 oz.
12
19.00
9.50
Nature’s Rescue Radiant Sea Spray
3.4 oz.
24
17.00
8.50
Nature’s Rescue Pump
1/2 Liter
N.A.
N.A.
2.50
Nature’s Rescue Fragrance Blotters for tester unit
(Bags of 100)
N.A.
0.00
0.00
114.00
_
204.00
_
N.A.
_
0.00
_
INTRA FORCE
SYSTEM 1 NATURAL
Shampoo
9.8 oz.
Liter
Toner
8.3 oz.
Liter
Scalp Treatment
5.1 oz.
Starter Kit
12
12
16.00
36.00
8.00
18.00
96.00
216.00
_
_
12
12
17.00
45.00
8.50
22.50
102.00
270.00
_
_
12
25.00
12.50
150.00
_
6
39.00
19.50
117.00
_
16.00
36.00
8.00
18.00
96.00
216.00
_
_
17.00
45.00
8.50
22.50
102.00
270.00
_
_
SYSTEM 2 COLOR TREATED
Shampoo
9.8 oz.
12
Liter
12
Toner
8.3 oz.
12
Liter
12
Scalp Treatment
5.1 oz.
12
Starter Kit
6
TREATMENTS
Micro Boost
2.8 oz.
Hair Advance
.24 oz. x 10
STYLING
Hair Densifer Styling Foam
8.5 oz.
25.00
12.50
150.00
_
39.00
19.50
117.00
_
12
45.00
22.50
270.00
_
6
45.00
22.50
135.00
_
12
15.00
7.50
90.00
_
12
N.A.
20.00
240.00
_
12
N.A.
18.50
222.00
_
12
N.A.
18.50
222.00
_
12
N.A.
18.50
222.00
_
12
N.A.
18.50
222.00
_
12
N.A.
18.50
222.00
_
12
N.A.
18.50
222.00
_
IN SALON SERVICES
Scalp Stimulate
.85 oz. x 6
_
_
_
_
_
_
_
_
_
_
REDKEN CHEMISTRY
All Soft Shot Phase
16.9 oz.
Clear Moisture Shot
16.9 oz.
Color Extend Shot Phase
16.9 oz.
Extreme Shot Phase
16.9 oz.
Real Control Shot Phase
16.9 oz.
Smooth Down Shot Phase
16.9 oz.
(CONTINUED)
PRODUCT
CASE
QTY
RETAIL
PRICE
SALON CASE
PRICE PRICE
ORDER
QTY
PRODUCT
CASE
QTY
RETAIL
PRICE
SALON CASE
PRICE PRICE
ORDER
QTY
PRODUCT
CASE
QTY
RETAIL
PRICE
SALON CASE
PRICE PRICE
ORDER
QTY
PRODUCT
CASE
QTY
RETAIL
PRICE
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
SALON CASE
PRICE PRICE
ORDER
QTY
SALON GEAR
HAIRSPRAYS
Time Reset Filler Shot Phase
7.6 oz.
12
Shot Phix 3.5 pHix pHase sealer
8.5 oz.
12
Shot Phix 5.5 pHix pHase sealer
8.5 oz.
12
Redken Chemistry Stylist Kit
4
STYLING
N.A.
12.00
144.00
_
N.A.
9.00
108.00
_
N.A.
9.00
108.00
_
N.A.
20.00
80.00
_
STRAIGHT
Sheer Straight 06 lightweight straightening gel
1 oz.
100
5.00
3.4 oz.
12
15.50
Align 12 protective straightening lotion
1 oz.
100
5.00
5 oz.
12
16.50
Power Tame 16 intense straightening balm
5 oz.
12
16.50
SHINE
Glass 01 smoothing serum
2 oz.
48
4 oz.
12
Outshine 01 anti-frizz polishing milk
1 oz.
100
3.4 oz.
12
Shine Flash 02 glistening mist
2.1 oz.
24
4.4 oz.
12
VOLUME
2.50
7.75
2.50
8.25
250.00
99.00
_
_
8.25
99.00
_
Matte Sponge 05 rugged texturizer
1.7 oz.
12
17.50
Velvet Gelatine 07 cushioning blow-dry gel
3.4 oz.
12
17.50
Wool Shake 08 gel-slush texturizer
5 oz.
6
17.50
Powder Grip 03
0.245 oz.
24
14.50
Powder Refresh
1.2 oz.
24
7.50
3.4 oz.
12
18.00
8.25
12.00
396.00
144.00
_
_
5.00
17.50
2.50
8.75
250.00
105.00
_
_
8.00
17.00
4.00
8.50
96.00
102.00
_
_
Align 12 protective straightening lotion
Outshine 01 anti-frizz polishing milk
Velvet Gelatine 07 cushioning blow-dry gel
.35 oz. Single Packette
28
N.A.
7.50
12.00
90.00
144.00
_
_
REDKEN FOR MEN
7.75
93.00
_
HAIRCARE
7.75
93.00
_
2.50
8.00
60.00
96.00
_
_
8.25
99.00
_
TEXTURE
2.75
8.25
Water Wax 03 shine defining pomade
1.7 oz.
12
17.50
8.75
Tousle Whip 04 soft texturing cream-wax
3.4 oz.
24
16.00
8.00
Rewind 06 pliable styling paste
.75 oz.
100
5.00
2.50
5 oz.
12
18.50
9.25
Wax Blast 10 high impact finishing spray-wax
2 oz.
24
8.00
4.00
4.4 oz.
12
17.50
8.75
Rough Paste 12 working material
.75 oz.
100
5.00
2.50
2.5 oz.
12
17.50
8.75
Hardwear 16 super strong gel
8.5 oz.
12
15.50
7.75
1/2 Liter
12
N.A.
10.00
Structure Wax 17 classic styling wax
1.7 oz.
12
17.50
8.75
CURL
HEAT STYLING
_
_
66.00
99.00
_
_
105.00
_
192.00
_
250.00
111.00
_
_
96.00
105.00
_
_
250.00
105.00
_
_
93.00
120.00
_
_
105.00
_
15.50
7.75 93.00
_
5.00
17.50
2.50
8.75
250.00
52.50
_
_
16.50
8.25
99.00
_
Satinwear 02 ultimate blow-dry lotion
1 oz.
100
4.00
5 oz.
12
16.50
Iron Silk 07 ultra straightening spray
8.5 oz.
12
16.00
Blown Away 09 protective blow-dry gel
1 oz.
100
4.00
5 oz.
12
16.50
Spray Starch 15 versatile ironing spray
5 oz.
12
14.00
Hot Sets 22 thermal setting mist
5 oz.
12
14.00
1/2 Liter
12
N.A.
2.00
8.25
200.00
99.00
_
_
8.00
96.00
_
2.00
8.25
200.00
99.00
_
_
7.00
84.00
_
7.00
12.00
84.00
144.00
_
_
HAIRCOLOR
2.75
8.50
66.00
102.00
_
_
2.75
8.00
66.00
96.00
_
_
2.75
7.50
66.00
90.00
_
_
2.75
8.50
66.00
102.00
_
_
8.75
105.00
_
8.75
105.00
_
8.75
52.50
_
7.25
174.00
_
3.75
9.00
90.00
108.00
_
_
STYLE CONNECTION
16.50
N.A.
Thickening Lotion 06 all over-body builder
5 oz.
12
15.00
1/2 Liter
12
N.A.
Rootful 06 root lifting spray
8.5 oz.
12
15.50
Layer Lift 07 length elevating spray-gel
5.7 oz.
12
15.50
Full Frame 07 protective volumizing mousse
2.2 oz.
24
5.00
8.5 oz.
12
16.00
Aerate 08 bodifying cream-mousse
2.3 oz.
12
16.50
Guts 10 root targeted volume spray foam
2 oz.
24
5.50
10.58 oz.
12
16.50
Soft Spin 05 curl-enhancing gel
5 oz.
12
Ringlet 07 curl perfecting lotion
1 oz.
100
6 oz.
6
Curl Wise 14 curl defining cream
5 oz.
12
250.00
93.00
Fashion Work 12 versatile working spray
2.1 oz.
24
5.50
11 oz.
12
17.00
Pure Force 16 non-aerosol fixing spray
2 oz.
24
5.50
6.7 oz.
12
16.00
Quick Dry 18 instant finishing spray
2 oz.
24
5.50
11 oz.
12
15.00
Forceful 23 super strength finishing spray
2.1 oz.
24
5.50
11 oz.
12
17.00
STYLING SINGLE PACKETTES (BAGS OF 18)
Clean Spice 2-in-1 conditioning shampoo
10 oz.
12
12.50
Liter
12
22.00
Mint Clean invigorating shampoo
10 oz.
12
11.50
Liter
12
21.00
Cool Finish invigorating conditioner
10 oz.
12
12.00
Liter
12
22.00
Densify texturizing shampoo
10 oz.
12
11.50
Go Clean daily care shampoo
10 oz.
12
11.50
Liter
12
20.00
Finish Up daily weightless conditioner
10 oz.
12
12.00
Liter
12
22.00
6.00
6.25
11.00
COLOR GEAR
N.A.
4.00
144.00
_
N.A.
6.00
36.00
_
HAIRCOLOR
Shades EQ Gloss Equalizing Conditioning Color & Color Kickers
2 oz.
36
N.A.
4.75
171.00
Shades EQ Cream Equalizing Conditioning Color
2.1 oz.
36
N.A.
5.25
189.00
Shades EQ Cover Plus Brightening Conditioning Color Cream
2.1 oz.
36
N.A.
5.25
189.00
Shades EQ Crystal Clear
16 oz.
12
N.A.
21.00
252.00
Liter
6
N.A.
31.00
186.00
Color Fusion Advanced Performance Color Cream& Hi-Fusion**
2.1 oz.
36
N.A.
6.25
225.00
Cover Fusion Low Ammonia 100% Coverage Color Cream**
2.1 oz.
36
N.A.
6.25
225.00
Color Gels Permanent Conditioning Haircolor & Fashion Gels
2 oz.
36
N.A.
5.00
180.00
Chromatics Prismatic Permanent Color*
2 oz.
36
N.A.
7.25
261.00
_
_
_
_
_
168.00
75.00
132.00
_
_
_
Shades EQ Gloss
Salon Intro Kit
1
Stylist Trial Kit
4
Shades EQ Cream/Cover Plus
Salon Intro Kit
1
Color Fusion
Salon Intro Kit
1
Stylist Trial Kit
4
Color Gels
Salon Intro Kit
1
Stylist Trial Kit
4
_
_
_
N.A.
N.A.
190.00
76.00 N.A.
304.00
_
_
N.A.
168.00
N.A.
_
N.A.
N.A.
312.50
100.00
N.A.
400.00
_
_
N.A.
N.A.
200.00
80.00
N.A.
320.00
_
_
DEVELOPERS
5.75
10.50
69.00
126.00
_
_
6.00
11.00
72.00
132.00
_
_
5.75
69.00
_
5.75
10.00
69.00
120.00
_
_
6.00
11.00
72.00
132.00
_
_
12.00
6.00
72.00
_
12.00
6.00
72.00
_
12.00
6.00
72.00
_
16.00
8.00
96.00
_
12.00
6.00
72.00
_
14.00
7.00
84.00
_
Blonde Icing Conditioning Cream Developer 20v, 30v, 40v
Liter 6
N.A.
10.00
60.00 _
Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia***
17.6 oz.
6
N.A.
28.50
171.00 _
Blonde Icing Conditioning Cream Lightener — Ammonia-Free
17.6 oz.
6
N.A.
28.50
171.00 _
Blonde Dimensions Dust-Free Conditioning Lightener
8 oz.
12
N.A.
11.25
135.00 _
32 oz.
6
N.A.
28.10
168.60 _
Lift 5/15 Highlifting Cream
1 oz.
72
N.A.
3.80
273.60 _
Lift 5/15 Highlifting Booster
21.1 oz.
12
N.A.
21.00
252.00 _
Up To 7 De-Dusted Lightener
16 oz.
12
N.A.
17.35
208.20 _
32 oz.
6
N.A.
28.10
168.60 _
14.00
7.00
168.00
_
HAIRCOLOR MAINTENANCE
16.00
8.00
96.00
_
12
14.00
7.00
168.00
_
TEXTURE
14.00
7.00
168.00
_
16.00
8.00
96.00
_
14.00
7.00
168.00
_
Acid Waves
Creative Curl
Inner Secret
Alkaline Waves
Vector Plus
Vector Plus Extra Body
16.00
8.00
96.00
_
4.50
162.00
_
7.00
84.00
_
SKIN/BODY CARE
Cleanse acid balanced cleansing bar
5.3 oz.
36
9.00
Mint Rush invigorating hair and body wash
6.8 oz.
12
14.00
Color Gels Developer 10v, 20v, 30v, 40v
Liter
6
N.A.
6.00
Pro-oxide Cream Developer 10v, 20v, 30v, 40v
16 oz. (20v only)
12
N.A.
3.60
Liter
6
N.A.
6.00
Shades EQ Processing Solution
Liter
6
N.A.
6.00
Chromatics Oil in Cream Developer 10v, 20v, 30v*
Liter
6
N.A.
10.00
36.00
_
43.20
36.00
_
_
36.00
_
60.00
_
LIGHTENERS
Color Thickener
4 oz.
N.A.
7.95
95.40
Salon Basics
Tint Bowl
Chromatics Tint Bowl*
Wide Brush/Long Bristles
Wide Brush/Short Bristles
Narrow Brush/Long Bristles
Narrow Brush/Short Bristles
Chromatics Double Row Tint Brush*
Applicator Bottle
Measuring Cup
Organizer Tray Cream
(Regular–holds 42)
Organizer Tray Cream (Mini–holds 21)
Organizer Tray Liquid
(Regular–holds 36)
Tube Key
5.00
5.00
3.00
3.00
3.00
3.00
3.00
3.50
2.50
20.00
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A
N.A.
N.A.
_
_
_
_
_
_
_
_
_
_
N.A.
15.00
N.A.
_
N.A.
N.A.
20.00
2.50
N.A.
N.A.
_
_
N.A. N.A.
5.00 N.A.
_
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
5.00 N.A.
_
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
15.00 6.00 5.00 5.00
7.00
20.00
5.00
1.00
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
_
_
_
_
_
_
_
_
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
25.00
25.00
25.00
25.00
25.00
30.00
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
_
_
_
_
_
_
N.A.
30.00
N.A.
_
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
30.00
50.00
30.00
50.00
14.00
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
_
_
_
_
_
_
_
_
N.A.
N.A.
2.25
N.A.
_
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
2.25
2.25
4.25 N.A.
N.A.
N.A.
_
_
_
N.A.
N.A.
N.A.
N.A.
59.00
45.00
N.A.
N.A.
_
_
_
HAIRCOLOR COLLECTION KITS
STYLING
Mint Fix sweat-resist gel
5 oz.
12
Stand Tough extreme gel
5 oz.
12
Grip Tight holding gel
5 oz.
12
Dishevel fiber cream
3.4 oz.
12
Get Groomed finishing cream
5 oz.
12
Work Hard molding paste
3.4 oz.
12
Mint Shape forming paste
3.4 oz.
24
High Rise hard wax
1.7 oz.
12
Outplay texture putty
3.4 oz.
24
Maneuver working wax
3.4 oz.
24
Shine Form defining wax
2.5 oz.
12
Polish Up pomade
3.4 oz.
24
Loose Ends liquid Pomade
5 oz.
12
Color Camo
2 oz.
36
Pro-oxide Cream Developer 10v
Liter
6
_
24
24
N.A.
N.A.
6.00
6.00
144.00
144.00
_
_
24
24
N.A.
N.A.
5.00
5.00
120.00 _
120.00 _
Specialty
Detailing Freehand Brush (Angled Brush)
Detailing Etching Wand
(Mascara Wand)
Technique Board
Spray Water Bottle
Mini-Spatula
Mini-Whisk Clips (set of 8)
Magnetic Clip Wristband
Blonde Icing Scoop
Chromatics Developer Stand* Apparel
Redken Favorite Cape
N.A.
DuraSilk™ All Purpose Cape
N.A.
Chromatics Cape*
N.A.
DuraSilk™ All Purpose Apron
N.A.
Chromatics Apron*
N.A.
DuraSilk™ Client Wrap
N.A.
Swatches & More
Shades EQ Gloss Swatch Book
N.A.
Shades EQ Cream & Cover Plus Swatch Book
N.A.
Color Fusion Swatch Book
N.A.
Color Gels Swatch Book
N.A.
Chromatics Swatch Book*
N.A.
Color Camo Swatch Box
N.A.
Swatch Cards
N.A.
Shade Charts
N.A.
Shade Stickers
N.A.
HAIRCARE/STYLING GEAR
Redken Chemistry
Shot Shaker
Pumps
Liter (White)
Liter (Black)
Gallon (White)
BUSINESS TOOLS
Reinventing Space Book
Art of Consultation Kit
All retail prices are suggested only. * new product ** new price *** only offered in stores
+ not all sizes available for every product
N.A. = Not Applicable.
Product
Case
Qty.
Retail*
Price
Salon
Price
Salon
Case Price
Product
HYDRATE
ESSENTIAL REPAIR
Hydrate Shampoo
1.7 oz.
8.5 oz.
33.8 oz.
64.0 oz.
Hydrate Condition
1.7 oz.
8.5 oz.
33.8 oz.
64.0 oz.
Hydrate Light Condition
1.7 oz.
8.5 oz.
33.8 oz.
Hydrate Hydra Whip
5.2 oz.
Hydrate Hydra Cure
5.2 oz.
Hydrate Shine Max
4.2 oz.
Essential Repair Shampoo
1.7 oz.
8.5 oz.
33.8 oz.
Essential Repair Condition
1.7 oz.
8.5 oz.
33.8 oz.
Essential Repair Restorative Hair Masque
5.2 oz.
Essential Repair Instant Repair
6.0 oz.
Essential Repair Colour Max
1.0 oz.
8.5 oz.
Essential Repair Split End
Correcting Treatment
3.2 oz.
24
12
6
6
$7.00
$27.00
$59.00
$75.00
$3.50
$13.50
$29.50
$37.50
$84.00
$162.00
$177.00
$225.00
24
12
6
6
$7.00
$29.00
$61.00
$85.00
$3.50
$14.50
$30.50
$42.50
$84.00
$174.00
$183.00
$255.00
24
12
6
$7.00
$29.00
$61.00
$3.50
$14.50
$30.50
$84.00
$174.00
$183.00
12
$50.00
$25.00
$300.00
12
$50.00
$25.00
$300.00
12
$26.00
$13.00
$156.00
PURE VOLUME
Pure Volume Shampoo
1.7 oz.
8.5 oz.
33.8 oz.
64.0 oz.
Pure Volume Condition
1.7 oz.
8.5 oz.
33.8 oz.
64.0 oz.
Pure Volume Blow Dry Amplifier
1.7 oz.
8.5 oz.
Pure Volume Thickening Spray
1.0 oz.
4.2 oz.
24
12
6
6
$7.00
$27.00
$59.00
$75.00
$3.50
$13.50
$29.50
$37.50
$84.00
$162.00
$177.00
$225.00
24
12
6
6
$7.00
$29.00
$61.00
$85.00
$3.50
$14.50
$30.50
$42.50
$84.00
$174.00
$183.00
$255.00
Super Smooth Shampoo
1.7 oz.
8.5 oz.
33.8 oz.
Super Smooth Condition
1.7 oz.
8.5 oz.
33.8 oz.
Super Smooth Relaxing Hair Masque
5.2 oz.
Super Smooth Relaxing Serum
5.0 oz.
Super Smooth Smoothing Cream
6.8 oz.
$3.50
$11.00
$84.00
$132.00
24
12
$5.00
$21.00
$2.50
$10.50
$60.00
$126.00
NANO WORKS
Nano Works Shampoo
1.7 oz.
8.5 oz.
33.8 oz. (w/pump)
Nano Works Condition
1.7 oz.
8.5 oz.
33.8 oz. (w/pump)
$7.00
$27.00
$59.00
$3.50
$13.50
$29.50
$84.00
$162.00
$177.00
24
12
6
$7.00
$29.00
$61.00
$3.50
$14.50
$30.50
$84.00
$174.00
$183.00
12
$50.00
$25.00
$300.00
12
$22.00
$11.00
$132.00
12
$21.00
$10.50
$126.00
Salon
Price
Salon
Case
Price
24
12
6
$7.00
$27.00
$59.00
$3.50
$13.50
$29.50
$84.00
$162.00
$177.00
24
12
6
$7.00
$29.00
$61.00
$3.50
$14.50
$30.50
$84.00
$174.00
$183.00
12
$50.00
$25.00
$300.00
12
$24.00
$12.00
$144.00
24
12
$7.00
$22.00
$3.50
$11.00
$84.00
$132.00
12
$40.00
$20.00
$240.00
24
12
6
$7.00
$27.00
$59.00
$3.50
$13.50
$29.50
$84.00
$162.00
$177.00
24
12
6
$7.00
$29.00
$61.00
$3.50
$14.50
$30.50
$84.00
$174.00
$183.00
12
$32.00
$16.00
$192.00
48
12
$5.00
$24.00
$2.50
$12.00
$120.00
$144.00
24
12
6
$14.00
$54.00
$121.00
$7.00
$27.00
$60.50
$168.00
$324.00
$363.00
24
12
6
$15.00
$58.00
$123.00
$7.50
$29.00
$61.50
$180.00
$348.00
$369.00
12
6
$27.00
$59.00
$13.50
$29.50
$162.00
$177.00
PURIFY
Purify Shampoo
8.5 oz.
33.8 oz.
75
12
$12.00
$40.00
$6.00
$20.00
$450.00
$240.00
Anti Drying Pre Treatment
12 x.67 oz.
Fiber Integrity Spray
8.5 oz.
Neutralizing Colour Sealer
8.5 oz.
Product
Case
Qty.
Retail*
Price
Salon
Price
Salon
Case
Price
24
12
$9.00
$26.00
$4.50
$13.00
$108.00
$156.00
12
$28.00
$14.00
$168.00
48
12
$7.00
$24.00
$3.50
$12.00
$168.00
$144.00
COLOUR STYLIST
COLOURISTS' SOLUTION BACKBAR SYSTEM
PRECIOUS OIL
Precious Oil
1.0 oz.
4.2 oz.
Perfect 4 Platinum Shampoo
1.7 oz.
8.5 oz.
33.8 oz.
Perfect 4 Platinum Condition
1.7 oz.
8.5 oz.
33.8 oz.
Perfect 4 Platinum Reconstruct
Repair Masque
6.8 oz.
Perfect 4 Platinum Miracle Filler
Treatment
0.5 oz.
4.9 oz.
$7.00
$22.00
24
12
6
Retail*
Price
PERFECT 4 PLATINUM
24
12
SUPER SMOOTH
Case
Qty.
6
N/A
$28.00
$168.00
12
N/A
$16.00
$192.00
12
N/A
$16.00
$192.00
Colour Stylist Silk Bodifier
2.2 oz.
8.4 oz.
Colour Stylist Nourishing Nectar
5.1 oz.
Colour Stylist Fortifying Heat Spray
0.5 oz.
5.7 oz.
Colour Stylist Anti Split Blow Dry
6.5 oz.
Colour Stylist Strengthening Control
2.1 oz
11.0 oz.
Colour Stylist Cuticle Polisher
3.4 oz.
Colour Stylist Illuminating Curl
5.1 oz.
Colour Stylist Anti Breakage Twist
2.5 oz.
Colour Stylist Root Lift
2.0 oz.
10 oz.
Colour Stylist Radiance Amplifier
0.5 oz.
3.2 oz.
Colour Stylist Supreme Control
2.1 oz.
11.0 oz.
12
$30.00
$15.00
$180.00
24
12
$9.00
$26.00
$4.50
$13.00
$108.00
$156.00
12
$28.00
$14.00
$168.00
12
$24.00
$12.00
$144.00
12
$24.00
$12.00
$144.00
24
12
$9.00
$22.00
$4.50
$11.00
$108.00
$132.00
48
12
$7.00
$26.00
$3.50
$13.00
$168.00
$156.00
24
12
$9.00
$26.00
$4.50
$13.00
$108.00
$156.00
12
$24.00
$12.00
$144.00
12
$20.00
$10.00
$120.00
12
$20.00
$10.00
$120.00
12
$20.00
$10.00
$120.00
CLASSIC STYLERS
Texture Twist
3.0 oz.
Power Dressing
5.1 oz.
InCharge
9.0 oz.
InCharge Plus
9.0 oz.
ACCESSORIES & MERCHANDISING
Pureology Cutting Cape
Pureology Apron
Pureology Purple Client Cape
Mini Acrylic Promo Stand
Acrylic Block
Acrylic Permanent Shelf Talkers (set of 4)
Pureology Reusable Large Bag
Pureology Reusable Small Bag
Pureology Bowl
Pureology Brush
Pureology Spoon
Pureology Comb
Colour Stylist Combs Set
Pureology Liter Pump
Pureology Banner
Pureology Table Top Display
Pureology Client Bags
Pureology Paper Shelf Talkers (set of 9)
Pureology Prescription Tear Pad
(100 Sheets per pad)
1
1
1
1
1
1
1
1
1
1
1
1
2
1
1
1
1
1
1
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
$21.50
$21.50
$20.00
$10.00
$20.00
$12.00
$2.50
$1.50
$8.00
$6.00
$6.00
$6.00
$8.00
$1.63
$25.00
$20.00
$1.00
$3.00
$3.00
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
MAY 2012 / Promotions
PU R EO L O G Y EXCLUSIVE PRICE LIST
PER
FEC
T
4
PL
ATI
N
U
M
S T R EN G T H EN H I G H LY L I F T ED H A I R , O N T H E GO
™
Treat fragile, highlighted and highly lifted hair to extraordinary colour protection, clarity and strength. This petite display kit makes it easy to introduce your
clients to this must have system!
SALON OFFER
CLIENT OFFER
PURCHASE AT AN 18% DISCOUNT
1 Perfect 4 Platinum Display Kit
PURCHASE AT A DISCOUNT
1 Perfect 4 Platinum Shampoo 1.7 oz.
1 Perfect 4 Platinum Condition 1.7 oz.
1 Perfect 4 Platinum Miracle Filler .5 oz.
KIT INCLUDES
4 Perfect 4 Platinum Shampoo 1.7 oz.
4 Perfect 4 Platinum Condition 1.7 oz.
4 Perfect 4 Platinum Miracle Filler .5 oz.
SALON PRICE
BRIGHTENING
L E M O N E X T R ACT
+
A N T I FA D E
COMPLEX ®
CLIENT PRICE
$31.00
$15.50
$38.00 salon value ($7.00/18% savings)
$19.00 client value ($3.50/18% savings)
9
STRENGTHENING
KERAVIS &
PROT E C T YO U R H A I RCO LO U R , CO N T RO L YO U R S T Y L E
Pureology introduces Supreme Control for maximum hold. This zero dulling hairspray finishes any look with firm control and protects hair with the
Keravis-infused Strengthening Anti Fade Complex®, enhancing haircolour’s beauty with every use.
DON’T MISS THIS SPECIAL BONUS SIZE — GET 30% MORE PRODUCT FREE!
SALON/CLIENT OFFER
R E F L E CT I V E
LIPID EXTRACTS
PURCHASE
1 Colour Stylist Supreme Control 14.5 oz. bonus size
STRENGTHENING
A N T I FA D E
COMPLEX
SALON PRICE
CLIENT PRICE
$13.00
$26.00
3.5 oz. FREE product per bottle!
3.5 oz. FREE product per bottle!
MAY 2012 / Promotions
N E W CO LO U R S T Y L I S T SU PR EM E CON T ROL
N
E
W
PR
ECIOU
S
OI
L
V ER SAT I L E C A R I N G O I L F O R E XC EP T I O N A L LY SO F T, R A D I A N T H A I RCO LO U R
Pureology’s NEW PRECIOUS OIL is a versatile, caring formula that helps colour-treated hair achieve maximum softness, shine and colour protection. Through
the breakthrough OLEO ANTIFADE COMPLEX® it equalizes porosity, restores manageability and replenishes the protective lipid layer to enhance colour vibrancy.
Offering the utmost respect to colour-treated hair and concern for the environment, PRECIOUS OIL contains 100% biodegradable ingredients in a paraban
and silicone free formula, earning it the prestigious GREEN SEAL™ certification.
S U N F L O W E R,
COCONUT, OLIVE
SALON OFFER
STYLIST OFFER
RECEIVE FREE
1 Precious Oil Launch Kit
KIT INCLUDES
2 Precious Oil 4.2 oz.
1 Precious Oil Petite 1.0 oz.
18 Precious Oil Packettes
1 Sampling Sticker Sheet for Packettes
1 Precious Oil Brochure
PURCHASE
6 Precious Oil 4.2 oz.
PURCHASE AT A DISCOUNT
1 Precious Oil Stylist Kit
& J OJ O BA OILS
+
OLEO
A N T I FA D E
COMPLEX
KIT INCLUDES
6 Precious Oil Petites 1.0 oz.
18 Precious Oil Packettes
1 Sampling Sticker Sheet for Packettes
1 Precious Oil Glorifier with Tearpad
1 Precious Oil Brochure
2 Precious Oil Prescription Wheels
1 Precious Oil Easel Card
SALON PRICE
STYLIST PRICE
$160.50 salon value ($40.50/25% savings)
$50.50 stylist value* ($10.50/21% savings)
* value includes packettes
*Value includes packettes
$120.00
BONUS!
TO LEARN MORE, VISIT
GREENSEAL.ORG
$40.00
Encourage your clients to play the interactive Precious Oil Game from their
mobile phones when they scan the Microsoft Tags included on the Pureology
printed materials! Through this fun experience, they’ll discover the best ways
to apply the product.
PUREOLOGY
EXCLUSIVE
MAY 2012 • PROMOTIONS
RESTORE AND REPLENISH YOUR
CLIENTS’ HAIRCOLOUR WITH
NEW PRECIOUS OIL
NEW from
COLOUR STYLIST: Supreme Control
All rights reserved. U0552700 2/2012
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