a revolution in high-lift technology

5
TH
AUGUST 2013
PROMOTIONS
A REVOLUTION IN
HIGH-LIFT TECHNOLOGY
NEW CHROMATICS EXTRA LIFT
advanced
high-lift color
INTRODUCING REDKEN FOR MEN HIGH UP
20% OFF TEXTURE PRODUCTS
GET INSPIRED. BE PART OF IT.
REDKEN.COM
*
UP TO FIVE LEVELS OF LIFT, NO AMMONIA
NEW CHROMATICS EXTRA LIFT
advanced
high-lift color
Introducing a revolution in high-lift technology. NEW CHROMATICS EXTRA LIFT maximizes your blonde-ability
with Redken’s first-ever zero ammonia formula that lifts up to 5 levels and tones in 1 easy step. Achieve
perfectly neutralized blonde results with photo-finish shine and advanced protection for every strand.
·
·
·
·
2X Fortified*, 2X Softer** Hair
Up to 5 Levels of Lift in 45 Minutes
Zero Ammonia, Zero Odor
Lift and Tone in 1 Easy Step
INTRODUCING 6
NEW HIGH-LIFT SHADES:
Violet
Natural
Soft cooling tone to provide a neutral
blonde result. Controls all undertones.
EL-N
EL-V
0
.2
Ash Ash
Gold
EL-Aa
Increased blue tone to neutralize
warmth for an ultra-cool blonde result.
Counteracts orange undertones.
EL-G
.11
.3
Ash Blue
Clear
EL-Ab
.1
Icy blue tone to control excess warmth
and create a cool blonde result.
Counteracts yellow/orange undertones.
EL-Clear
Iridescent violet tone to control warmth
and provide a cool blonde result.
Counteracts yellow undertones.
Subtle gold reflects for sophisticated
warmth. Ideal for a light honey blonde
result. Enhances warm undertones.
Can be used alone or mixed with other
CHROMATICS Extra Lift shades to give
a customized result.
*Fortifies the cuticle for 2 times less breakage when using the Chromatics Extra Lift haircolor with Chromatics Extra Lift Oil in Cream Developer and Redken Hair Cleansing Cream
Shampoo vs. our traditional non-ODS high-lift haircolor.
**Leaves hair 2x softer after coloring.
2
AUGUST 2013 / Promotions
EL-C
.3
EL-G
.2
EL-V
.1
EL-Ab
.11
EL-Aa
0
EL-N
CLEAR
Can be used alone or
mixed with other
Chromatics Extra Lift
shades to give a
customized result
Enhances warm undertones
GOLD
Subtle gold reflects for
sophisticated warmth.
Ideal for a light honey
blonde result
Counteracts yellow
undertones
VIOLET
Iridescent violet tone
to control warmth
and provide a cool
blonde result
Counteracts yellow/
orange undertones
Icy blue tone to control
excess warmth and
create a cool blonde
result
ASH BLUE
· Always store bottle upright
Counteracts orange
undertones
· Squeeze and roll flexible bottle to
dispense
Increased blue tones
to neutralize warmth
for an ultra-cool
blonde result
· Replace original cap with custom cap
for easy dispensing
EXTRA LIFT
ASH ASH
· Dedicated developer:
NEW Extra Lift Oil in Cream Developer
KIT INCLUDES
1 Chromatics Extra Lift Oil in Cream Developer
40 Volume
1 Chromatics Extra Lift Oil in Cream Developer
30 Volume
1 Chromatics Extra Lift Clear 2.0 oz.
1 Color Extend Shampoo 1 Liter
1 Color Extend Conditioner 1 Liter
1 Detailing Freehand Angled Brush
1 “All You Need to Know” Sheet
1 Shade Chart
1 Swatch Card
1 Sticker Sheet
Controls all undertones
NEW FLEX TECH BOTTLE
RECEIVE FREE
1 Chromatics Extra Lift Salon Intro Kit
Soft cooling tones
to provide a neutral
blonde result
WITH EASY DISPENSE CAP!
SALON OFFER
PURCHASE
12 Chromatics shades, open stock (must include 4 NEW Chromatics Extra Lift shades)
NATURAL
NEW CHROMATICS
EXTRA LIFT
OIL IN CREAM
DEVELOPER
Salon Price
87.00
$
$
138.25 salon value ($51.25/37% savings)
SPECIAL OFFER: BLONDE AMBITION KIT
PURCHASE
1 Chromatics Extra Lift “Blonde Ambition” Kit
KIT INCLUDES
1 Chromatics Extra Lift Ash Blue (.1)
1 Chromatics Extra Lift Violet (.2)
1 Chromatics Extra Lift Clear
1 Chromatics Extra Lift Natural (0)
1 Chromatics Extra Lift Oil in Cream Developer 40 Volume
1 Chromatics Extra Lift Oil in Cream Developer 30 Volume
1 Shade Chart
1 “All You Need to Know” Sheet
1 Easel Card
KIT INCLUDES EVERYTHING
YOU NEED TO CREATE THIS
AMAZING BLONDE!
Stylist Price
25.00
$
$
41.00 salon value ($16.00/39% savings)
3
spiking
cream wax
GO VERTICAL. STAY FLEXIBLE.
Create gravity-defying styles with ease and flexibility. NEW Redken For Men high up spiking
cream wax helps you achieve a range of upright styles, from front flip-ups to sharp spikes.
The creamy wax formula with Power Up Technology glides on to lift hair without the crunch.
Styles stay moldable with maximum staying power.
Introduce your clients to NEW high up and promote Redken For Men’s other great styles with this
special offer!
WHO IS NEW HIGH UP FOR?
Guys who like to wear their hair high
Guys who want their style to last
· Guys who want an easy to use product
that offers high performance
·
·
SALON OFFER
PURCHASE
3 Redken For Men styling pucks (mix and match)
CHOOSE FROM:
NEW high up spiking wax
maneuver working wax
firm grasp texturizing clay
outplay texture putty
polish up pomade
RECEIVE FREE
1 Redken For Men styling puck
18 high up packettes
Average Salon Price:
23.10*
$
30.80 salon value ($7.10/25% savings)
$
*Based on average product price
INTRA FORCE
30-DAY CHALLENGE
GET
TO THE ROOT OF THICKER HAIR
Improve the health and appearance of your clients’ thinning
ON TEXTURIZING PRODUCTS
AUGUST 2013 / Promotions
KIT SPECIAL: 2 FOR $25!
SALON OFFER
PURCHASE AT 20% OFF
24 cartons of Inner Secret or
Creative Curl (mix and match)
hair in just 30 days with Intra Force! You have nothing to lose!
As seen in:
Salon/Stylist Price
115.20
$
$
per case of 24
144.00 salon value ($28.80/20% savings)
SALON
OFFER
PURCHASE
2 Intra Force Client Starter Kits (mix and match, natural or color-treated)
SALON OFFER
PURCHASE AT 20% OFF
24 cartons of Vector Plus or
Vector Plus Extra Body (mix and match)
Salon Price
25.00
$
$
39.00 salon value ($14.00/36% savings)
Salon/Stylist Price
96.00
$
$
per case of 24
120.00 salon value ($24.00/20% savings)
5
GET “REDKEN READY”
SAMPLING KITS & SPECIAL OFFERS
TO BOOST YOUR BUSINESS!
PRICE LIST
PRODUCT
CASE RETAIL SALON CASE ORDER
QTY PRICE PRICE PRICE
QTY
• With the new “Redken Ready” campaign, we’re sharing 20+ how-to videos
on our You Tube channel that feature looks your clients want and Redken’s
must-have haircare and styling products.
• Throughthiscampaign,consumerswillhavethechancetowinFREERedken
trial kits throughout the year. When they receive their kits, they can scan the
tag on the box to locate a Redken salon featuring one of our special offers.
Activate an offer now to increase your business!
DON’T BE THE LAST SALON IN YOUR AREA TO SIGN UP
CHOOSE FROM THESE OFFERS:
Offer 1: 20% off a Chromatics haircolor service
Offer 2: $7.50 off the purchase of any 2 Redken retail-size products
Offer 3: $10.00 off the purchase of any 2 Curvaceous retail-size products
Offer 4: $10.00 off the purchase of one Diamond Oil Shatterproof Shine
HERE’S HOW TO GET STARTED:
› Step 1 Visit Redken.com’s Professional Site
› Step 2 Access “Special Offers” under “My Redken”*
› Step 3 Activate one or multiple offers… increase your business!**
It’s that easy! Log-on to Redken.com today!
*You must be registered as a salon owner or manager. Click “Edit Profile” to update your account or send your owner an
email about this program.
**Offers valid from 3/1/13 – 12/31/13 and can be deactivated at any time
CASE RETAIL SALON CASE ORDER
QTY PRICE PRICE PRICE
QTY
HAIRCARE
DIAMOND OIL
SHAMPOOS (+)
Diamond Oil Shampoo*
1.7 oz.
50
5.00
2.50
10.1 oz.
12
18.00
9.00
Liter
12
30.00
15.00
Diamond Oil Conditioner*
1 oz.
100
5.00
2.50
8.5 oz.
12
19.00
9.50
Liter
12
34.00
17.00
Diamond Oil Deep Facets intensive treatment*
1 oz.
100
5.50
2.75
8.5 oz.
12
20.00
10.00
Diamond Oil Shatterproof Shine*
3.4 oz.
12
40.00
20.00
Diamond Oil Shatterproof Shine intense*
3.4 oz.
12
40.00
20.00
All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend,
Dandruff Control, Extreme, Hair Cleansing Cream, Real Control,
Smooth Lock, Time Reset
1.7 oz.
50
4.00
2.00
100.00
10.1 oz.
12
14.50
7.25
87.00
Liters
12
24.50
12.25
147.00
Gallon
4
N.A.
26.50
106.00
_
_
_
_
CONDITIONERS (+)
BE PART OF OUR CAMPAIGN!
PRODUCT
All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend,
Extreme, Real Control, Smooth Lock, Time Reset
1 oz.
100
4.00
2.00
200.00
8.5 oz.
12
15.50
7.75
93.00
Liter
12
29.50
14.75
177.00
Gallon
4
N.A.
41.50
166.00
_
_
_
_
_
_
_
250.00
114.00
204.00
_
_
_
275.00
120.00
_
_
240.00
_
240.00
_
102.00
168.00
_
_
108.00
78.00
_
_
NATURE’S RESCUE
SAMPLING
SA
MPLING
HAIRCARE DUO PACKETTES (BAGS OF 18)
All Soft, Color Extend, Real Control
0.7 oz.
14
N.A.
125.00
108.00
180.00
10.00
140.00 _
TREATMENTS
All Soft Heavy Cream softening rinse-out mask
1 oz.
100
3.00
1.50
150.00
8.5 oz.
12
15.50
7.75
93.00
All Soft Argan-6 multi-care oil**
3 oz.
12
30.00
15.00
180.00
All Soft Supple Touch softening cream-spray
5 oz.
12
16.00
8.00
96.00
Blonde Glam Color Enhancer Perfect Platinum
8.5 oz.
12
17.50
8.75
105.00
Body Full Instant Bodifier volumizing foam
5 oz.
12
16.50
8.25
99.00
Body Full Volume Amplifier thickening lift spray
5 oz.
12
16.50
8.25
99.00
Clear Moisture Instant Polishing Prep leave-in cutting
and detangling lotion
4.2 oz.
12
13.50
6.75
81.00
Color Extend Rich Recovery protective treatment**
8.5 oz.
12
16.50
8.25
99.00
Color Extend Total Recharge inner hair fuel
5 oz.
12
16.50
8.25
99.00
Extreme Anti-Snap leave-in treatment**
1.7 oz.
50
4.00
2.00
100.00
8.5 oz.
12
17.50
8.75
105.00
Extreme CAT Treatment protein reconstructing treatment
5 oz.
12
15.50
7.75
93.00
Extreme Strength Builder**
8.5 oz.
12
16.00
8.00
96.00
Extreme Strength Builder Plus
8.5 oz.
12
17.00
8.50
102.00
Real Control Intense Renewal super moisturizing mask**
1 oz.
100
3.00
1.50
150.00
8.5 oz.
12
16.50
8.25
99.00
Real Control Crema Care daily nourishing styling treatment
8.5 oz.
12
16.50
8.25
99.00
Real Control Slim Supreme slimming serum
3.4 oz.
12
16.50
8.25
99.00
Real Control Overnight Treat night recovery
3.4 oz.
12
20.50
10.25
123.00
Smooth Lock Butter Silk intensive rinse-out treatment**
8.5 oz.
12
16.50
8.25
99.00
Smooth Lock Heat Glide protective smoother
5 oz.
12
16.50
8.25
99.00
Smooth Lock Stay Sleek leave-in cream
5 oz.
12
16.50
8.25
99.00
Smooth Lock Step 1 Smooth Activator
3x 2 oz.
12
N.A.
14.85
178.20
Smooth Lock Step 2 Smooth Sealer
8.5 oz.
12
N.A.
12.00
144.00
Time Reset Corrective Defense
3.2 oz.
12
20.50
10.25
123.00
Time Reset At-Home Porosity Filler Kit
4 x 0.5 oz
12
20.00
10.00
120.00
Pre Art
Liter
12
N.A.
25.00
300.00
_
_
_
Nature’s Rescue Refreshing Detox Shampoo
6.8 oz.
12
17.00
8.50
Liter
12
28.00
14.00
Nature’s Rescue Cooling Deep Conditioner
4.2 oz.
12
18.00
9.00
½ Liter
6
26.00
13.00
Nature’s Rescue Refining Sea Polish
3.4 oz.
12
19.00
9.50
Nature’s Rescue Radiant Sea Spray
3.4 oz.
24
17.00
8.50
Nature’s Rescue Pump
1/2 Liter
N.A.
N.A.
2.50
114.00
_
204.00
_
N.A.
_
2.50
8.50
13.50
125.00
102.00
162.00
_
_
_
2.50
9.00
16.00
250.00
108.00
192.00
_
_
_
9.50
57.00
_
9.00
54.00
_
9.00
54.00
_
9.00
108.00
_
9.50
114.00
_
16.00
36.00
8.00
18.00
96.00
216.00
_
_
17.00
45.00
8.50
22.50
102.00
270.00
_
_
25.00
39.00
12.50
19.50
150.00
117.00
_
_
16.00
36.00
8.00
18.00
96.00
216.00
_
_
17.00
45.00
8.50
22.50
102.00
270.00
_
_
25.00
39.00
12.50
19.50
150.00
117.00
_
_
45.00
22.50
270.00
_
45.00
22.50
135.00
_
15.00
7.50
90.00
_
N.A.
20.00
240.00
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
CURVACEOUS
HAIRCARE
Curvaceous Cream Shampoo*
1.7 oz.
50
5.00
10.1 oz.
12
17.00
Liter
12
27.00
Curvaceous Conditioner*
1 oz.
100
5.00
8.5 oz.
12
18.00
Liter
12
32.00
Curvaceous Curl Dive nourishing mask*
6.1 oz.
6
19.00
STYLING
Curvaceous Wind Up reactivating spray*
5 oz.
6
18.00
Curvaceous Ringlet perfecting lotion*
6 oz.
6
18.00
Curvaceous Wave Ahead texturizing mousse*
4.7 oz.
12
18.00
Curvaceous Full Swirl cream serum*
5 oz.
12
19.00
INTRA FORCE
SYSTEM 1 NATURAL
Shampoo
9.8 oz.
12
Liter
12
Toner
8.3 oz.
12
Liter
12
Scalp Treatment
5.1 oz.
12
Starter Kit
6
SYSTEM 2 COLOR TREATED
Shampoo
9.8 oz.
12
Liter
12
Toner
8.3 oz.
12
Liter
12
Scalp Treatment
5.1 oz.
12
Starter Kit
6
TREATMENTS
Micro Boost
2.8 oz.
12
Hair Advance
.24 oz. x 10
6
STYLING
Hair Densifer Styling Foam
8.5 oz.
12
IN SALON SERVICES
Scalp Stimulate
.85 oz. x 6
12
PRODUCT
CASE RETAIL SALON CASE ORDER
QTY PRICE PRICE PRICE
QTY
PRODUCT
CASE RETAIL SALON CASE ORDER
QTY PRICE PRICE PRICE
QTY
PRODUCT
CASE RETAIL SALON CASE ORDER
QTY PRICE PRICE PRICE
QTY
N.A.
18.50
222.00
_
N.A.
18.50
222.00
_
N.A.
18.50
222.00
_
N.A.
18.50
222.00
_
N.A.
18.50
222.00
_
N.A.
18.50
222.00
_
N.A.
12.00
144.00
_
N.A.
9.00
108.00
_
N.A.
9.00
108.00
_
STYLING
STRAIGHT
Sheer Straight 06 lightweight straightening gel
1 oz.
100
5.00
3.4 oz.
12
16.00
Align 12 protective straightening lotion
1 oz.
100
5.00
5 oz.
12
17.00
2.50
8.00
250.00
96.00
_
_
2.50
8.50
250.00
102.00
_
_
SHINE
Glass 01 smoothing serum
2 oz.
48
Outshine 01 anti-frizz polishing milk
1 oz.
100
3.4 oz.
12
Shine Flash 02 glistening mist
4.4 oz.
12
CASE RETAIL SALON CASE ORDER
QTY PRICE PRICE PRICE
QTY
TEXTURE
REDKEN CCHEMISTRY
HEMISTRY
All Soft Shot Phase
16.9 oz.
12
Clear Moisture Shot Phase
16.9 oz.
12
Color Extend Shot Phase
16.9 oz.
12
Extreme Shot Phase
16.9 oz.
12
Real Control Shot Phase
16.9 oz.
12
Smooth Lock Shot Phase
16.9 oz.
12
Time Reset Filler Shot Phase
7.6 oz.
12
Shot Phix 3.5 pHix pHase sealer
8.5 oz.
12
Shot Phix 5.5 pHix pHase sealer
8.5 oz.
12
PRODUCT
17.00
8.50
408.00
_
5.00
18.00
2.50
9.00
250.00
108.00
_
_
17.50
8.75
105.00
_
VOLUME
Thickening Lotion 06 all-over body builder
5 oz.
12
15.50
1/2 Liter
12
N.A.
Rootful 06 root lifting spray
8.5 oz.
12
16.00
Layer Lift 07 length elevating spray-gel
5.7 oz.
12
16.00
Full Frame 07 protective volumizing mousse
8.5 oz.
12
16.50
Aerate 08 bodifying cream-mousse
2.3 oz.
12
17.00
Guts 10 root targeted volume spray foam
2 oz.
24
5.50
10.58 oz.
12
16.50
7.75
12.50
93.00
150.00
_
_
8.00
96.00
_
8.00
96.00
_
8.25
99.00
_
8.50
102.00
_
2.75
8.25
66.00
99.00
_
_
TEXTURE
Water Wax 03 shine defining pomade
1.7 oz.
12
18.00
Tousle Whip 04 soft texturizing cream-wax
3.4 oz.
24
16.50
Rewind 06 pliable styling paste
.75 oz.
100
5.50
5 oz.
12
19.00
Rough Paste 12 working material
.75 oz.
100
5.50
2.5 oz.
12
18.00
Hardwear 16 super-strong sculpting gel
8.5 oz.
12
16.00
Structure Wax 17 classic styling wax
1.7 oz.
12
18.00
9.00
108.00
_
8.25
198.00
_
2.75
9.50
275.00
114.00
_
_
2.75
9.00
275.00
108.00
_
_
8.00
96.00
_
9.00
108.00
_
HEAT STYLING
Satinwear 02 prepping blow-dry lotion
5 oz.
12
18.00
Iron Silk 07 ultra straightening spray
8.5 oz.
12
16.00
Duo Shield 07 color protecting gel cream
5 oz.
12
19.00
Iron Shape 11 finishing thermal spray*
8.5 oz.
12
16.00
Spray Starch 15 versatile ironing spray
5 oz.
12
14.00
Hot Sets 22 thermal setting mist
5 oz.
12
14.00
1/2 Liter
12
N.A.
9.00
108.00
_
8.00
96.00
_
9.50
114.00
_
8.00
86.00
_
7.00
96.00
_
7.00
12.00
84.00
144.00
_
_
HAIRSPRAYS
Wax Blast 10 high impact finishing spray-wax
2 oz.
24
8.50
4.4 oz.
12
18.00
Fashion Work 12 versatile working spray
2.1 oz.
24
5.50
11 oz.
12
17.00
Pure Force 16 non-aerosol fixing spray
2 oz.
24
5.50
6.7 oz.
12
16.00
Quick Dry 18 instant finishing spray
2 oz.
24
5.50
11 oz.
12
15.00
Forceful 23 super strength finishing spray
2.1 oz.
24
5.50
11 oz.
12
17.00
Control Addict 28 high-control hairspray*
2.1 oz.
24
7.50
11 oz.
12
20.00
SKIN/BODY CARE
4.25
9.00
102.00
108.00
_
_
2.75
8.50
66.00
102.00
_
_
2.75
8.00
66.00
96.00
_
_
2.75
7.50
66.00
90.00
_
_
2.75
8.50
66.00
102.00
_
_
3.75
10.00
90.00
120.00
_
_
90.00
108.00
_
_
174.00
_
108.00
_
108.00
_
54.00
_
90.00
108.00
_
_
STYLE CONNECTION
Powder Refresh 01 aerosol hair powder/dry shampoo
1.2 oz.
24
7.50
3.75
3.4 oz.
12
18.00
9.00
Powder Grip 03 mattifying hair powder
0.245 oz.
24
14.50
7.25
Matte Sponge 05 rugged texturizer
1.7 oz.
12
18.00
9.00
Velvet Gelatine 07 cushioning blow-dry gel
3.4 oz.
12
18.00
9.00
Wool Shake 08 gel-slush texturizer
5 oz.
6
18.00
9.00
Quick Tease 15 backcombing finishing spray
1.3 oz.
24
7.50
3.75
5.3 oz.
12
18.00
9.00
STYLING SINGLE PACKETTES (BAGS OF 18)
Align 12 protective straightening lotion
Outshine 01 anti-frizz polishing milk
Velvet Gelatine 07 cushioning blow-dry gel
Satinwear 02 prepping blow-dry lotion
.35 oz. Single Packette
28
N.A.
6.00
168.00
_
HAIRCARE
6.25
11.25
75.00
135.00
_
_
6.25
11.25
75.00
135.00
_
_
6.00
10.75
72.00
129.00
_
_
6.25
75.00
_
6.00
72.00
_
6.00
10.25
72.00
123.00
_
_
6.25
11.25
75.00
135.00
_
_
14.50
7.75
174.00
_
12.50
6.25
75.00
_
12.50
6.25
75.00
_
16.50
8.25
99.00
_
12.50
6.25
75.00
_
14.50
7.25
87.00
_
14.50
7.25
174.00
_
14.50
7.25
174.00
_
16.50
8.25
99.00
_
14.50
7.25
174.00
_
STYLING
High Upspiking Cream Wax*
3.4 oz.
24
Stand Tough extreme gel
5 oz.
12
Grip Tight holding gel
5 oz.
12
Dishevel fiber cream
3.4 oz.
12
Get Groomed finishing cream
5 oz.
12
Work Hard molding paste
3.4 oz.
12
Outplay texture putty
3.4 oz.
24
Maneuver working wax
3.4 oz.
24
Shine Form defining wax
2.5 oz.
12
Polish Up pomade
3.4 oz.
24
4.75
171.00
_
N.A.
4.50
162.00
_
N.A.
6.00
36.00
_
HAIRCOLOR
Color Camo
2 oz.
36
Pro-oxide Cream Developer 10v
Liter
6
PROFESSIONAL TOOLS
Steam Infusion Professional Iron*
(includes two filters)
1
N.A.
295.00
N.A.
_
Shades EQ Gloss Equalizing Conditioning Color & Color Kickers
2 oz.
36
N.A.
4.95
178.20
Shades EQ Cream Equalizing Conditioning Color
2.1 oz.
36
N.A.
5.40
194.40
Shades EQ Cover Plus Brightening Conditioning Color Cream
2.1 oz.
36
N.A.
5.40
194.40
Shades EQ Crystal Clear
16 oz.
12
N.A.
21.00
252.00
Liter
6
N.A.
31.00
186.00
Color Fusion Advanced Performance Color Cream & Hi-Fusion**
2.1 oz.
36
N.A.
6.50
234.00
Cover Fusion Low Ammonia 100% Coverage Color Cream
2.1 oz.
36
N.A.
6.50
234.00
Color Gels Permanent Conditioning Haircolor & Fashion Gels**
2 oz.
36
N.A.
5.35
192.60
Chromatics Prismatic Permanent Color
2 oz.
36
N.A.
7.25
261.00
Chromatics Beyond Cover Age-Defying Permanent Color
2 oz.
36
N.A.
7.25
261.00
Shades EQ Gloss
Salon Intro Kit
1
Stylist Trial Kit
4
Shades EQ Cream/Cover Plus
Salon Intro Kit
1
Stylist Trial Kit
4
Color Fusion**
Salon Intro Kit
1
Stylist Trial Kit
4
Color Gels**
Salon Intro Kit
1
Stylist Trial Kit
4
Chromatics
Salon Intro Kit
1
Stylist Trial Kit
4
_
_
_
_
_
_
_
_
_
N.A.
N.A.
6.00
6.00
144.00
144.00
_
_
N.A.
N.A.
5.00
5.00
120.00
120.00
_
_
N.A.
N.A.
N.A.
29.00
29.00
29.00
609.00
609.00
609.00
_
_
_
N.A.
12.00
72.00
_
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
5.00
5.00
3.00
3.00
3.00
3.00
3.00
3.50
2.50
20.00
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A
N.A.
N.A.
_
_
_
_
_
_
_
_
_
_
N.A.
15.00
N.A.
_
N.A.
N.A.
N.A.
20.00
2.50
3.00
N.A.
N.A.
N.A.
_
_
_
N.A.
N.A.
5.00
N.A.
_
N.A.
N.A.
5.00
N.A.
_
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
15.00
6.00
5.00
5.00
7.00
20.00
5.00
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
_
_
_
_
_
_
_
25.00
25.00
25.00
25.00
25.00
30.00
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
_
_
_
_
_
_
30.00
N.A.
_
30.00
N.A.
_
50.00
30.00
50.00
14.00
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
_
_
_
_
_
_
_
SALON GEAR
N.A.
N.A.
198.00
59.40
N.A.
237 .60
_
_
N.A.
N.A.
216.00
64.80
N.A.
259.20
_
_
N.A.
N.A.
325.00
78.00
N.A.
312.00
_
_
N.A.
N.A.
214.00
64.20
N.A.
256.80
_
_
N.A.
N.A.
362.50
87.00
N.A.
348.00
_
_
Color Gels Developer 10v, 20v, 30v, 40v**
Liter
6
N.A.
6.25
Pro-oxide Cream Developer 10v, 20v, 30v, 40v**
16 oz. (20v only)
12
N.A.
3.60
Liter
6
N.A.
6.25
Shades EQ Processing Solution**
Liter
6
N.A.
6.25
Chromatics Oil in Cream Developer 10v, 20v, 30v
Liter
6
N.A.
10.00
37.50
_
43.20
37.50
_
_
37.50
_
60.00
_
LIGHTENERS
Blonde Icing Conditioning Cream Developer 20v, 30v, 40v
Liter
6
N.A.
10.00
60.00 _
Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia***
17.6 oz.
6
N.A.
28.50
171.00 _
Blonde Icing Conditioning Cream Lightener — Ammonia-Free
17.6 oz.
6
N.A.
28.50
171.00 _
Blonde Dimensions Dust-Free Conditioning Lightener**
8 oz.
12
N.A.
12.00
144.00 _
32 oz.
6
N.A.
30.00
180.00 _
Lift 5/15 Highlifting Cream
1 oz.
72
N.A.
3.80
273.60 _
Lift 5/15 Highlifting Booster
21.1 oz.
12
N.A.
21.00
252.00 _
Up To 7 De-Dusted Lightener**
17.6 oz.
12
N.A.
18.00
216.00 _
32 oz.
6
N.A.
30.00
180.00 _
Flash Lift Lightening Powder
17.6 oz.
12
N.A.
16.50
198.00 _
32 oz.
6
N.A.
27.50
165.00 _
OTHER HAIRCOLOR PRODUCTS
12
N.A.
7.95
95.40
Salon Basics
Tint Bowl
N.A.
Chromatics Tint Bowl
N.A.
Wide Brush/Long Bristles
N.A.
Wide Brush/Short Bristles
N.A.
Narrow Brush/Long Bristles N.A.
Narrow Brush/Short Bristles N.A.
Chromatics Double Row Tint BrushN.A.
Applicator Bottle
N.A.
Measuring Cup
N.A.
Organizer Tray Cream
N.A.
(Regular–holds 42)
Organizer Tray Cream
(Mini–holds 21)
N.A.
Organizer Tray Liquid
(Regular–holds 36)
N.A.
Tube Key
N.A.
Chromatics Developer Stand* N.A.
_
DEVELOPERS
Color Thickener
4 oz.
Acid Waves
Creative Curl
24
Inner Secret
24
Alkaline Waves
Vector Plus
24
Vector Plus Extra Body
24
Shape Control Reducer Neutralizer
Normal Reducer 250ml
21
Sensitized Reducer 250ml
21
Resistant Reducer 250ml
21
Shape Control Neutralizer
Smoothing Neutralizer Liters 6
COLOR GEAR
HAIRCOLOR
HAIRCOLOR COLLECTION KITS
REDKEN FOR MEN
Clean Brew extra cleansing shampoo
8.5 oz.
12
12.50
Liter
12
22.50
Clean Spice 2-in-1 conditioning shampoo
10 oz.
12
12.50
Liter
12
22.50
Mint Clean invigorating shampoo
10 oz.
12
12.00
Liter
12
21.50
Cool Finish invigorating conditioner
10 oz.
12
12.50
Full Impact bodifying shampoo
10 oz.
12
12.00
Go Clean daily care shampoo
10 oz.
12
12.00
Liter
12
20.50
Finish Up daily weightless conditioner
10 oz.
12
12.50
Liter
12
22.50
Cleanse acid balanced cleansing bar
5.3 oz.
36
9.50
Specialty
Detailing Freehand Brush
(Angled Brush)
Detailing Etching Wand
(Mascara Wand)
Technique Board
Spray Water Bottle
Mini-Spatula
Mini-Whisk
Clips (set of 8)
Magnetic Clip Wristband
Blonde Icing Scoop
Apparel
Redken Favorite Cape
N.A.
N.A.
DuraSilk™ All Purpose Cape N.A.
N.A.
Chromatics Cape
N.A.
N.A.
DuraSilk™ All Purpose Apron N.A.
N.A.
Chromatics Apron
N.A.
N.A.
DuraSilk™ Client Wrap
N.A.
N.A.
Swatches & More
Shades EQ Gloss Swatch BookN.A.
N.A.
Shades EQ Cream & Cover Plus Swatch Book
N.A.
N.A.
Color Fusion/Cover Fusion Swatch Book
N.A.
N.A.
Color Gels Swatch Book
N.A.
N.A.
Chromatics Swatch Book
N.A.
N.A.
Color Camo Swatch Box
N.A.
N.A.
Swatch Cards
N.A.
N.A.
Shade Charts
N.A.
N.A.
Shade Stickers
N.A.
N.A.
HAIRCARE/STYLING GEAR
Redken Chemistry
Shot Shaker
Pumps
Liter (White)
Gallon (White)
N.A.
N.A.
2.25
N.A.
_
N.A.
N.A.
N.A.
N.A.
2.25
4.25
N.A.
N.A.
_
_
All retail prices are suggested only. * new product ** new price *** only
offered in stores
+ not all sizes available for every product
N.A. = Not Applicable.
_
AUGUST 2013 \ Promotions
7
PU R E O LO GY EXCLUSIVE PR ICE LIST
Product
Case
Qty.
Retail*
Price
Salon
Price
Salon Case
Price
24
12
6
6
$7.50
$27.00
$62.00
$75.00
$3.75
$13.50
$31.00
$37.50
$90.00
$162.00
$186.00
$225.00
24
12
6
6
$7.50
$29.00
$64.00
$85.00
$3.75
$14.50
$32.00
$42.50
$90.00
$174.00
$192.00
$255.00
24
12
6
$7.50
$29.00
$64.00
$3.75
$14.50
$32.00
$90.00
$174.00
$192.00
12
$50.00
$25.00
$300.00
12
$50.00
$25.00
$300.00
12
$26.00
$13.00
$156.00
24
12
6
$7.50
$27.00
$62.00
$3.75
$13.50
$31.00
$90.00
$162.00
$186.00
24
12
6
$7.50
$29.00
$64.00
$3.75
$14.50
$32.00
$90.00
$174.00
$192.00
24
12
$7.00
$22.00
$3.50
$11.00
$84.00
$132.00
75
12
$9.00
$26.00
$4.50
$13.00
$337.50
$156.00
SUPER SMOOTH
Super Smooth Shampoo
1.7 oz.
8.5 oz.
33.8 oz.
Super Smooth Condition
1.7 oz.
8.5 oz.
33.8 oz.
Super Smooth Relaxing Hair Masque
5.2 oz.
Super Smooth Relaxing Serum
5 oz.
Super Smooth Smoothing Cream
6.8 oz.
Super Smooth Smoothing Elixir
2.5 oz.
8
Salon
Price
Salon Case
Price
Essential Repair Shampoo
1.7 oz.
8.5 oz.
33.8 oz.
Essential Repair Condition
1.7 oz.
8.5 oz.
33.8 oz.
Essential Repair Restorative
Hair Masque
5.2 oz.
Essential Repair Instant Repair
6.0 oz.
Essential Repair Colour Max
1.0 oz.
8.5 oz.
Essential Repair Split End
Correcting Treatment
3.2 oz.
Perfect 4 Platinum Shampoo
1.7 oz.
8.5 oz.
33.8 oz.
Perfect 4 Platinum Condition
1.7 oz.
8.5 oz.
33.8 oz.
Perfect 4 Platinum Reconstruct Repair
Masque
6.8 oz.
Perfect 4 Platinum Miracle Filler
Treatment
0.5 oz.
4.9 oz.
24
12
6
$7.50
$27.00
$62.00
$3.75
$13.50
$31.00
$90.00
$162.00
$186.00
24
12
6
$7.50
$29.00
$64.00
$3.75
$14.50
$32.00
$90.00
$174.00
$192.00
12
$50.00
$25.00
$300.00
12
$24.00
$12.00
$144.00
12
$24.00
$12.00
$144.00
12
$24.00
$12.00
$144.00
24
12
6
$7.50
$29.00
$64.00
$3.75
$14.50
$32.00
$90.00
$174.00
$192.00
24
12
6
$7.50
$29.00
$64.00
$3.75
$14.50
$32.00
$90.00
$174.00
$192.00
12
80
$32.00
$10.00
$16.00
$5.00
$192.00
$375.00
12
$40.00
$20.00
$240.00
12
$40.00
$20.00
$240.00
Nano Works Shampoo
1.7 oz.
8.5 oz.
33.8 oz. (w/pump)
Nano Works Condition
1.7 oz.
8.5 oz.
33.8 oz. (w/pump)
Product
Case
Qty.
Retail*
Price
Salon
Price
Salon Case
Price
48
12
$7.00
$26.00
$3.50
$13.00
$168.00
$156.00
24
12
$9.00
$26.00
$4.50
$13.00
$108.00
$156.00
12
$28.00
$14.00
$168.00
12
$30.00
$15.00
$180.00
24
12
$9.00
$26.00
$4.50
$13.00
$108.00
$156.00
12
$28.00
$14.00
$168.00
12
$26.00
$13.00
$156.00
12
$26.00
$13.00
$156.00
24
12
$9.00
$24.00
$4.50
$12.00
$108.00
$144.00
48
12
$7.00
$26.00
$3.50
$13.00
$168.00
$156.00
24
12
12
$9.00
$26.00
$26.00
$4.50
$13.00
$13.00
$108.00
$156.00
$156.00
80
12
$9.00
$26.00
$4.50
$13.00
$360.00
$156.00
12
$24.00
$12.00
$144.00
48
12
$11.00
$28.00
$5.50
$14.00
$264.00
$168.00
24
12
$11.00
$28.00
$5.50
$14.00
$132.00
$168.00
80
12
$11.00
$28.00
$5.50
$14.00
$440.00
$168.00
$21.50
$21.50
$20.00
$10.00
$20.00
$12.00
$2.50
$1.50
$8.00
$6.00
$6.00
$6.00
$8.00
$1.63
$25.00
$20.00
$1.00
$3.00
$3.00
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
COLOUR STYLIST
24
12
6
$7.50
$27.00
$62.00
$3.75
$13.50
$31.00
$90.00
$162.00
$186.00
24
12
6
$7.50
$29.00
$64.00
$3.75
$14.50
$32.00
$90.00
$174.00
$192.00
12
$50.00
$25.00
$300.00
12
$24.00
$12.00
$144.00
24
12
$7.00
$24.00
$3.50
$12.00
$84.00
$144.00
12
$40.00
$20.00
$240.00
24
12
6
$7.50
$27.00
$62.00
$3.75
$13.50
$31.00
$90.00
$162.00
$186.00
24
12
6
$7.50
$29.00
$64.00
$3.75
$14.50
$32.00
$90.00
$174.00
$192.00
12
$35.00
$17.50
$210.00
48
12
$5.00
$26.00
$2.50
$13.00
$120.00
$156.00
NANO WORKS
REVIVING RED
Reviving Red Shamp’oil
1.0 oz.
8.5 oz.
33.8 oz.
Reviving Red Reflective Condition
1.7 oz.
8.5 oz.
33.8 oz.
Reviving Red Illuminating Caring Oil
4.2 oz.
1.0 oz.
Reviving Red Red Reflect Enhancer
Set of 4 .34 oz. tubes
Reviving Red Copper Reflect Enhancer
Set of 4 .34 oz. tubes
Retail*
Price
PERFECT 4 PLATINUM
PURE VOLUME
Pure Volume Shampoo
1.7 oz.
8.5 oz.
33.8 oz.
Pure Volume Condition
1.7 oz.
8.5 oz.
33.8 oz.
Pure Volume Blow Dry Amplifier
1.7 oz.
8.5 oz.
Pure Volume Instant Levitation Mist
1.0 oz.
4.9 oz.
Case
Qty.
ESSENTIAL REPAIR
HYDRATE
Hydrate Shampoo
1.7 oz.
8.5 oz.
33.8 oz.
64.0 oz.
Hydrate Condition
1.7 oz.
8.5 oz.
33.8 oz.
64.0 oz.
Hydrate Light Condition
1.7 oz.
8.5 oz.
33.8 oz.
Hydrate Hydra Whip
5.2 oz.
Hydrate Hydra Cure
5.2 oz.
Hydrate Shine Max
4.2 oz.
Product
24
12
6
$15.00
$54.00
$124.00
$7.50
$27.00
$62.00
$180.00
$324.00
$372.00
24
12
6
$15.00
$58.00
$128.00
$7.50
$29.00
$64.00
$180.00
$348.00
$384.00
Colour Stylist Fortifying Heat Spray
0.5 oz.
5.7 oz.
Colour Stylist Silk Bodifier
2.2 oz.
8.4 oz.
Colour Stylist Nourishing Nectar
5.1 oz.
Colour Stylist Anti Split Blow Dry
6.5 oz.
Colour Stylist Strengthening Control
2.1 oz
11.0 oz.
Colour Stylist Cuticle Polisher
3.4 oz.
Colour Stylist Illuminating Curl
5.1 oz.
Colour Stylist Anti Breakage Twist
2.5 oz.
Colour Stylist Root Lift
2.0 oz.
10 oz.
Colour Stylist Radiance Amplifier
0.5 oz.
3.2 oz.
Colour Stylist Supreme Control
2.1 oz.
11.0 oz.
14.5 oz.
Colour Stylist Control Twist Wax
1.0 oz.
3.4 oz.
Colour Stylist Lustrous Volumizer
5.2 oz.
HIGHLIGHT STYLIST
Highlight Stylist Gold Definer
Contour Shine-Gel
1.0 oz.
5.1 oz.
Highlight Stylist Bodifying Luminator
Texturizing Shine-Foam
1.5 oz.
5.0 oz.
Highlight Stylist Sea-Kissed
Texturizer, Salt-Free Tousle Mist
1.0 oz.
4.2 oz.
ACCESSORIES & MERCHANDISING
PRECIOUS OIL
Precious Oil Shamp’oil
1.7 oz.
8.5 oz
33.8 oz.
Precious Oil Condition
1.7 oz.
8.5 oz
33.8 oz.
Precious Oil Softening Hair Masque
5.2 oz.
Precious Oil Versatile Caring Oil
1.0 oz.
4.2 oz.
24
12
6
$7.50
$29.00
$64.00
$3.75
$14.50
$32.00
$90.00
$174.00
$192.00
24
12
6
$7.50
$29.00
$64.00
$3.75
$14.50
$32.00
$90.00
$174.00
$192.00
12
$50.00
$25.00
$300.00
75
12
$12.00
$40.00
$6.00
$20.00
$450.00
$240.00
12
6
$27.00
$62.00
$13.50
$31.00
$162.00
$186.00
PURIFY
Purify Shampoo
8.5 oz.
33.8 oz.
Pureology Cutting Cape
Pureology Apron
Pureology Purple Client Cape
Mini Acrylic Promo Stand
Acrylic Block
Acrylic Permanent Shelf Talkers (set of 4)
Pureology Reusable Large Bag
Pureology Reusable Small Bag
Pureology Bowl
Pureology Brush
Pureology Spoon
Pureology Comb
Colour Stylist Combs Set
Pureology Liter Pump
Pureology Banner
Pureology Table Top Display
Pureology Client Bags
Pureology Paper Shelf Talkers
Pureology Prescription Tear Pad
1
1
1
1
1
1
1
1
1
1
1
1
2
1
1
1
1
1
1
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
AUGUST 2013/Promotions
WAT
C
H
&
W
I
N
!
FAC E B O O K S A M P L I N G C A M PA I G N
Facebook Advertising
CONSUMER JOURNEY
MAKE FACEBOOK WORK FOR YOU WITH OUR EXCITING SAMPLING C AMPAIGN THAT WILL BRING CLIENTS TO YOUR DOOR!
FACEBOOK ADVERTISING
We’ll capture consumers’
attention with Facebook
ads targeted to their
specific hair types,
leading to how-to videos.
HOW-TO VIDEOS
From Facebooks ads, consumers will
discover “Watch & Win” how-to videos that
prompt them to redeem a FREE trial kit
DIRECT-TO-CONSUMER SAMPLING
Clients will receive their
FREE trial kit to discover the
Pureology difference, plus a
special offer. 40,000 kits will
be distributed!
DRIVE TO SALONS
Through their FREE samples
consumers are prompted to
find a special offer from a
Pureology salon. Activate
these offers now to increase
your business!
ACT IVAT E SP ECIA L O FFER S TODAY!
DON’T BE THE LAST SALON IN YOUR AREA TO SIGN UP. ACTIVATE AN OFFER TODAY AND START INCREASING YOUR SALES!
CHOOSE FROM THESE OFFERS:
$10.00 off the purchase of any 2 Pureology Haircare retail-size products
$12.00 off the purchase of 2 Colour Stylist retail-size products
$12.00 off the purchase of 2 Reviving Red retail-size products
You must be registered as a salon owner or manager. Click “Edit Profile” to update your account
Offers valid from 3/1/13-12/31/13 and can be deactivated at any time
*
**
HOW TO ADD A SPECIAL OFFER TO YOUR SALON LISTING:
Visit Pureology.com’s Professional Site
Go to your account page to edit your salon info*
Check the box next to the offers you would like to activate and save**
CO LO U R ST Y LI ST BON US- SIZ E M OUS SE S
P ROT E CT YO U R HA IRC OLOUR, ELEVAT E YOU R S TY L E
Colour Stylist offers body-boosting volume with Root Lift spray hair mousse and Silk Bodifier voluminizing mousse. Don’t miss these special bonus sizes
- get 30% more product free!
ROOT LIFT Spray Hair Mousse
Lightweight, non-sticky formula
Builds noticeable volume at the root area
Lifts, protects and bodifies with lasting shine
Targeted nozzle for easy root application
Medium hold
SILK BODIFIER Voluminizing Mousse
Rich mousse formula
Adds fullness and volume
Leaves hair soft and shiny
Medium to high hold
STYLIST/CLIENT OFFER
STYLIST/CLIENT OFFER
PURCHASE
1 Colour Stylist Root Lift 13 oz. bonus size
PURCHASE
1 Colour Stylist Silk Bodifier 10.9 oz. bonus size
SALON PRICE
SALON PRICE
$11.00
$13.00
3.5 oz. FREE product per bottle!
3.5 oz. FREE product per bottle!
CLIENT PRICE
CLIENT PRICE
3.5 oz. FREE product per bottle!
3.5 oz. FREE product per bottle!
$22.00
$26.00
As seen in:
AUGUST 2013 / Promotions
30% M ORE F R E E
T H I S S U M M E R,
T R E AT YOU R H AIRCOLOUR
TO W H AT I T N E E D S M O S T
From sun to salt to chlorine, summer means extra stress on colour-treated hair. Pureology’s
Essential Repair collection strengthens and fortifies every strand, so haircolour looks beautiful
all summer long. Help your clients start caring for their colour with this special kit.
Essential Repair Shampoo
Concentrated ZeroSulfate®
shampoo gently cleanses
and helps repair distressed
colour-treated hair.
STYLIST/CLIENT OFFER
PURCHASE
1 Essential Repair Kit
KIT INCLUDES
Essential Repair Shampoo 8.5 oz.
Essential Repair Condition 8.5 oz.
Essential Repair Instant Repair 6 oz.
Essential Repair Colour Max 1 oz.
SALON PRICE
$33.00
$43.50 salon value ($10.50/24% savings)
Essential Repair Condition
Daily conditioner nourishes
distressed hair with repair
and colour protection.
Essential Repair
Instant Repair
Leave-In Hair Condition
Crystal clear leave-in
conditioner helps fortify
against breakage, detangles
and adds vibrant shine while
protecting colour radiance.
CLIENT PRICE
$66.00
$87.00 client value ($21.00/24% savings)
Essential Repair Colour Max
UV Hair Colour Defense
Lightweight daily-use mist
delivers an extra dose of
Anti Fade Complex® for
optimum colour protection.
2
11
PUREOLOGY
EXCLUSIVE
August 2013 • PROMOtIONs
THIS SU MMER, T
TAKE CAR E
OF YO U R H
HA IRCO LO U R
WI T H ESSE NT I AL RE P
PAIR
COLOUR STYLIST
BONUS SIZE MOUSSES
All rights reserved. U0891100 5/2013
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